The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Merseyside region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Social Media
Rank - - -
Contract jobs citing Social Media 0 0 0
As % of all contract IT jobs located in Merseyside - - -
As % of the Miscellaneous category - - -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £375 £350 £275
% change year-on-year
+7.14% +27.27%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £12.50 £15.25
% change year-on-year
+52.00% -18.03%
Social Media
North West

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Merseyside region.

Miscellaneous Category
Merseyside
Contract IT job ads with a match in the
Miscellaneous category
88 121 46
As % of all contract IT jobs located in Merseyside 27.94% 31.68% 25.00%
Number of daily rates quoted 55 48 24
Average daily rate £325 £350 £265
Average daily rate % change year-on-year
-7.14% +32.07%
90% offered a daily rate of more than £189 £214 £185
10% offered a daily rate of more than £450 £500 £375
UK excluding London average daily rate £388 £375 £350
% change year-on-year
+3.33% +7.14%
Number of hourly rates quoted 6 4 8
Average hourly rate £11.65 £32.41 £18.00
Average hourly rate % change year-on-year
-64.05% +80.05%
90% offered a hourly rate of more than £9.59 £11.88 £15.50
10% offered a hourly rate of more than £15.01 £51.67 £25.00
UK excluding London average hourly rate £21.50 £18.88 £20.00
% change year-on-year
+13.87% -5.60%

Social Media
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Merseyside region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Merseyside

Social Media
Daily Rate Trend in Merseyside

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Merseyside region.

Social Media Daily Rate Trend in Merseyside

Social Media
Hourly Rate Trend in Merseyside

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Merseyside region.

Social Media Hourly Rate Trend in Merseyside

Social Media
Top 19 Related IT Skills in Merseyside

For the 6 months to 29 April 2016, IT contractor jobs across the Merseyside region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 5 (41.67%) Marketing
2 3 (25.00%) Social Media Marketing
3 2 (16.67%) Email Marketing
3 2 (16.67%) Analytics
3 2 (16.67%) Content Management
3 2 (16.67%) Business Analysis
3 2 (16.67%) Graphic Design
3 2 (16.67%) CRM
3 2 (16.67%) BPR
3 2 (16.67%) Project Management
3 2 (16.67%) Stakeholder Management
3 2 (16.67%) CMS
4 1 (8.33%) Dynamics CRM
4 1 (8.33%) Agile Software Development
4 1 (8.33%) Coaching
4 1 (8.33%) Content Development
4 1 (8.33%) Facebook
4 1 (8.33%) Twitter
4 1 (8.33%) Online Marketing

Social Media
Top Related IT Skills in Merseyside by Category

For the 6 months to 29 April 2016, IT contractor jobs across the Merseyside region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 2 (16.67%) CMS
Business Applications
1 1 (8.33%) Dynamics CRM
General
1 5 (41.67%) Marketing
Job Titles
1 7 (58.33%) Analyst
2 6 (50.00%) Business Analyst
3 3 (25.00%) Designer
3 3 (25.00%) Digital Designer
3 3 (25.00%) Graphic Designer
4 1 (8.33%) Business Transformation Analyst
4 1 (8.33%) Campaign Analyst
4 1 (8.33%) Communications Manager
4 1 (8.33%) CRM Analyst
4 1 (8.33%) Digital Analyst
4 1 (8.33%) Digital Business Analyst
4 1 (8.33%) Junior
4 1 (8.33%) Junior Analyst
4 1 (8.33%) Junior Business Analyst
4 1 (8.33%) Marketing Analyst
4 1 (8.33%) Marketing Campaign Analyst
4 1 (8.33%) Marketing Officer
4 1 (8.33%) Social Media Analyst
4 1 (8.33%) Social Media Business Analyst
4 1 (8.33%) Transformation Analyst
Miscellaneous
1 2 (16.67%) Graphic Design
Processes & Methodologies
1 3 (25.00%) Social Media Marketing
2 2 (16.67%) Analytics
2 2 (16.67%) BPR
2 2 (16.67%) Business Analysis
2 2 (16.67%) Content Management
2 2 (16.67%) CRM
2 2 (16.67%) Email Marketing
2 2 (16.67%) Project Management
2 2 (16.67%) Stakeholder Management
3 1 (8.33%) Agile Software Development
3 1 (8.33%) Coaching
3 1 (8.33%) Content Development
3 1 (8.33%) Online Marketing
Vendors
1 1 (8.33%) Facebook
1 1 (8.33%) Twitter