The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Merseyside region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 26 - 26
Rank change year-on-year
- 0
Contract jobs citing Social Media 12 0 1
As % of all contract IT jobs located in Merseyside 3.70% - 0.55%
As % of the Miscellaneous category 11.43% - 1.47%
Number of daily rates quoted 9 0 1
Average daily rate £225 - £368
UK excluding London average daily rate £325 £358 £375
% change year-on-year
-9.09% -4.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 £11.50 £10.93
% change year-on-year
+30.43% +5.26%
Social Media
North West

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Merseyside region.

Miscellaneous Category
Merseyside
Contract IT job ads with a match in the
Miscellaneous category
105 70 68
As % of all contract IT jobs located in Merseyside 32.41% 23.57% 37.36%
Number of daily rates quoted 75 37 50
Average daily rate £375 £330 £370
Average daily rate % change year-on-year
+13.63% -10.81%
90% offered a daily rate of more than £159 £182 £155
10% offered a daily rate of more than £500 £500 £450
UK excluding London average daily rate £375 £373 £350
% change year-on-year
+0.67% +6.42%
Number of hourly rates quoted 8 1 6
Average hourly rate £16.50 £16.50 £19.50
Average hourly rate % change year-on-year
- -15.38%
UK excluding London average hourly rate £24.00 £17.50 £17.50
% change year-on-year
+37.14% -

Social Media
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Merseyside region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Merseyside

Social Media
Daily Rate Trend in Merseyside

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Merseyside region.

Social Media Daily Rate Trend in Merseyside

Social Media
Hourly Rate Trend in Merseyside

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Merseyside region.

Social Media Hourly Rate Trend in Merseyside

Social Media
Contract Job Locations in Merseyside

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the Merseyside region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool - 8 £188 - 1
Wirral - 3 £225 -
Birkenhead - 2 £218 -
Social Media
North West

Social Media
Top 29 Related IT Skills in Merseyside

For the 6 months to 5 February 2016, IT contractor jobs across the Merseyside region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 5 (31.25%) Project Management
1 5 (31.25%) Marketing
2 4 (25.00%) Content Management
2 4 (25.00%) CMS
2 4 (25.00%) Analytics
3 3 (18.75%) Social Media Marketing
3 3 (18.75%) Twitter
3 3 (18.75%) Blog
4 2 (12.50%) Google Analytics
4 2 (12.50%) Email Marketing
4 2 (12.50%) WordPress
4 2 (12.50%) Business Analysis
4 2 (12.50%) Google
4 2 (12.50%) Graphic Design
4 2 (12.50%) Publishing
4 2 (12.50%) Stakeholder Management
4 2 (12.50%) CRM
4 2 (12.50%) Intranet
4 2 (12.50%) BPR
4 2 (12.50%) Copywriting
5 1 (6.25%) Facebook
5 1 (6.25%) iPad
5 1 (6.25%) Coaching
5 1 (6.25%) Analytical Skills
5 1 (6.25%) E-Commerce
5 1 (6.25%) Finance
5 1 (6.25%) Agile Software Development
5 1 (6.25%) Dynamics CRM
5 1 (6.25%) Online Marketing

Social Media
Top Related IT Skills in Merseyside by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Merseyside region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (25.00%) CMS
2 2 (12.50%) WordPress
Business Applications
1 1 (6.25%) Dynamics CRM
Cloud Services
1 2 (12.50%) Google Analytics
Communications & Networking
1 2 (12.50%) Intranet
General
1 5 (31.25%) Marketing
2 2 (12.50%) Publishing
3 1 (6.25%) Finance
Job Titles
1 7 (43.75%) Analyst
2 6 (37.50%) Business Analyst
3 3 (18.75%) Designer
3 3 (18.75%) Digital Designer
3 3 (18.75%) Graphic Designer
4 1 (6.25%) Communications Manager
4 1 (6.25%) CRM Analyst
4 1 (6.25%) Digital Analyst
4 1 (6.25%) Digital Business Analyst
4 1 (6.25%) Digital Content Editor
4 1 (6.25%) Digital Editor
4 1 (6.25%) Digital Product Manager
4 1 (6.25%) Junior Business Analyst
4 1 (6.25%) Marketing Campaign Analyst
4 1 (6.25%) Marketing Officer
4 1 (6.25%) Senior Communications Officer
4 1 (6.25%) Social Media Analyst
4 1 (6.25%) Social Media Business Analyst
4 1 (6.25%) Social Media Manager
4 1 (6.25%) Transformation Analyst
Miscellaneous
1 3 (18.75%) Blog
2 2 (12.50%) Copywriting
2 2 (12.50%) Graphic Design
3 1 (6.25%) Analytical Skills
3 1 (6.25%) iPad
Processes & Methodologies
1 5 (31.25%) Project Management
2 4 (25.00%) Analytics
2 4 (25.00%) Content Management
3 3 (18.75%) Social Media Marketing
4 2 (12.50%) BPR
4 2 (12.50%) Business Analysis
4 2 (12.50%) CRM
4 2 (12.50%) Email Marketing
4 2 (12.50%) Stakeholder Management
5 1 (6.25%) Agile Software Development
5 1 (6.25%) Coaching
5 1 (6.25%) E-Commerce
5 1 (6.25%) Online Marketing
Vendors
1 3 (18.75%) Twitter
2 2 (12.50%) Google
3 1 (6.25%) Facebook