The table below looks at the prevalence of the term Social Media in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Social Media
Rank 151 147 127
Rank change year-on-year
-4 -20
Contract jobs citing Social Media 7 5 8
As % of all contract IT jobs located in the North West 0.19% 0.13% 0.27%
As % of the Miscellaneous category 0.59% 0.48% 0.88%
Number of daily rates quoted 4 4 7
Median daily rate £200 £510 £350
Median daily rate % change year-on-year
-60.78% +45.71%
90% offered a daily rate of more than £173 £325 £290
10% offered a daily rate of more than £253 £579 £447
UK excluding London median daily rate £323 £363 £325
% change year-on-year
-11.03% +11.53%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £20.00 £16.00 £11.00
% change year-on-year
+25.00% +45.45%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the North West region.

Miscellaneous Category
North West
Contract IT job ads with a match in the
Miscellaneous category
1188 1033 911
As % of all contract IT jobs located in the North West 32.45% 27.28% 30.26%
Number of daily rates quoted 704 608 486
Median daily rate £400 £375 £375
Median daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £220 £232 £213
10% offered a daily rate of more than £520 £575 £570
UK excluding London median daily rate £385 £375 £350
% change year-on-year
+2.66% +7.14%
Number of hourly rates quoted 60 50 55
Median hourly rate £14.50 £15.99 £15.00
Median hourly rate % change year-on-year
-9.30% +6.58%
90% offered a hourly rate of more than £10.20 £11.50 £11.00
10% offered a hourly rate of more than £47.39 £40.00 £35.00
UK excluding London median hourly rate £21.50 £18.00 £20.50
% change year-on-year
+19.44% -12.19%

Social Media
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in the North West

Social Media
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the North West region.

Social Media Daily Rate Trend in the North West

Social Media
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the North West region.

Social Media Hourly Rate Trend in the North West

Social Media
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the North West region over the 3 months to 27 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -4 5 £200 -55.55% 12
Merseyside -1 1 - - 3
Cumbria - 1 £162 -
Social Media
England

Social Media
Top 30 Related IT Skills in the North West

For the 6 months to 27 July 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Social Media.

1 8 (50.00%) Marketing
2 6 (37.50%) SEO
3 4 (25.00%) MS PowerPoint
3 4 (25.00%) Google
3 4 (25.00%) Agile Software Development
3 4 (25.00%) JavaScript
3 4 (25.00%) Internet
3 4 (25.00%) Twitter
3 4 (25.00%) User Experience
4 3 (18.75%) Analytical Skills
4 3 (18.75%) StatsD
4 3 (18.75%) Apigee
4 3 (18.75%) Mashery
4 3 (18.75%) Facebook
4 3 (18.75%) Virtual Desktop
4 3 (18.75%) AngularJS
4 3 (18.75%) IaaS
4 3 (18.75%) Twitter Bootstrap
4 3 (18.75%) Opscode Chef
4 3 (18.75%) MongoDB
4 3 (18.75%) Apache Cassandra
4 3 (18.75%) Node.js
4 3 (18.75%) Cloud Computing
4 3 (18.75%) Web Accessibility
4 3 (18.75%) Amazon AWS
4 3 (18.75%) Linux
4 3 (18.75%) B2B
4 3 (18.75%) Citrix
4 3 (18.75%) Java
4 3 (18.75%) Oracle

Social Media
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (18.75%) SharePoint
2 2 (12.50%) CMS
2 2 (12.50%) WordPress
3 1 (6.25%) SharePoint 2010
Applications
1 4 (25.00%) MS PowerPoint
2 3 (18.75%) MS Excel
3 2 (12.50%) MS Office
3 2 (12.50%) Spreadsheet
4 1 (6.25%) Adobe Creative Suite
4 1 (6.25%) MS Project
4 1 (6.25%) MS Visio
Cloud Services
1 3 (18.75%) Amazon AWS
1 3 (18.75%) Cloud Computing
1 3 (18.75%) IaaS
2 2 (12.50%) Google Analytics
2 2 (12.50%) Google Apps
3 1 (6.25%) GitHub
Communications & Networking
1 4 (25.00%) Internet
2 2 (12.50%) Intranet
2 2 (12.50%) WebEx
3 1 (6.25%) TETRA
Database & Business Intelligence
1 3 (18.75%) Apache Cassandra
1 3 (18.75%) Data Warehouse
1 3 (18.75%) MongoDB
2 1 (6.25%) SQL Server
Development Applications
1 1 (6.25%) JIRA
1 1 (6.25%) PhpStorm
General
1 8 (50.00%) Marketing
2 2 (12.50%) Brand Awareness
3 1 (6.25%) Legal
3 1 (6.25%) Pharmaceutical
Job Titles
1 3 (18.75%) Architect
1 3 (18.75%) Technical Architect
2 2 (12.50%) Digital Architect
2 2 (12.50%) Digital Executive
2 2 (12.50%) Digital Technical Architect
2 2 (12.50%) Senior Architect
2 2 (12.50%) Senior Digital Architect
2 2 (12.50%) Senior Digital Technical Architect
2 2 (12.50%) Senior Technical Architect
3 1 (6.25%) Designer
3 1 (6.25%) Digital Content Editor
3 1 (6.25%) Digital Designer
3 1 (6.25%) Digital Editor
3 1 (6.25%) Front End Developer (Client-Side Developer)
3 1 (6.25%) Marketing Executive
3 1 (6.25%) Process Improvement Analyst
3 1 (6.25%) Senior Strategy Manager
3 1 (6.25%) SEO Manager
3 1 (6.25%) SharePoint Specialist
3 1 (6.25%) Support Officer
Libraries, Frameworks & Software Standards
1 3 (18.75%) AngularJS
1 3 (18.75%) Node.js
1 3 (18.75%) Twitter Bootstrap
2 2 (12.50%) .NET
2 2 (12.50%) .NET Framework
3 1 (6.25%) Ajax
3 1 (6.25%) CSS
3 1 (6.25%) CSS3
3 1 (6.25%) HTML
3 1 (6.25%) HTML5
3 1 (6.25%) Spring
Miscellaneous
1 4 (25.00%) User Experience
2 3 (18.75%) Analytical Skills
2 3 (18.75%) Blog
3 2 (12.50%) Copywriting
3 2 (12.50%) Digital Media
3 2 (12.50%) Social Network
3 2 (12.50%) Wiki
Operating Systems
1 3 (18.75%) Linux
1 3 (18.75%) Unix
2 1 (6.25%) Windows
2 1 (6.25%) Windows Server
Processes & Methodologies
1 6 (37.50%) SEO
2 4 (25.00%) Agile Software Development
3 3 (18.75%) B2B
3 3 (18.75%) CRM
3 3 (18.75%) ITIL
3 3 (18.75%) Web Accessibility
4 2 (12.50%) Analytics
4 2 (12.50%) Content Development
4 2 (12.50%) Content Management
4 2 (12.50%) Digital Marketing
4 2 (12.50%) Direct Marketing
4 2 (12.50%) Infographics
4 2 (12.50%) Portfolio Management
4 2 (12.50%) Process Improvement
5 1 (6.25%) Email Marketing
5 1 (6.25%) Enterprise Architecture
5 1 (6.25%) Internet Marketing
5 1 (6.25%) Supplier Management
5 1 (6.25%) TOGAF
5 1 (6.25%) Workflow
Programming Languages
1 4 (25.00%) JavaScript
2 3 (18.75%) Java
3 2 (12.50%) Python
3 2 (12.50%) SQL
4 1 (6.25%) PHP
Qualifications
1 2 (12.50%) Degree
2 1 (6.25%) BPSS Clearance
Quality Assurance & Compliance
1 1 (6.25%) Disclosure Scotland
System Software
1 3 (18.75%) Virtual Desktop
2 1 (6.25%) Active Directory
2 1 (6.25%) UAG
Systems Management
1 3 (18.75%) Opscode Chef
1 3 (18.75%) StatsD
Vendors
1 4 (25.00%) Google
1 4 (25.00%) Twitter
2 3 (18.75%) Apigee
2 3 (18.75%) Citrix
2 3 (18.75%) Facebook
2 3 (18.75%) Mashery
2 3 (18.75%) Oracle
3 2 (12.50%) Adobe
4 1 (6.25%) Microsoft
4 1 (6.25%) Salesforce.com