The table below looks at the prevalence of the term Social Media in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 25 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Sep 2016
Same period 2015 Same period 2014
Social Media
Rank 143 161 110
Rank change year-on-year
+18 -51
Contract jobs citing Social Media 7 10 26
As % of all contract IT jobs located in the North West 0.20% 0.22% 0.81%
As % of the Miscellaneous category 0.61% 0.73% 2.64%
Number of daily rates quoted 6 4 12
Median daily rate £569 £510 £344
Median daily rate % change year-on-year
+11.51% +48.36%
90% offered a daily rate of more than £181 £400 £301
10% offered a daily rate of more than £613 £579 £375
UK excluding London median daily rate £350 £475 £289
% change year-on-year
-26.31% +64.50%
Number of hourly rates quoted 0 1 0
Median hourly rate - £35.00 -
UK excluding London median hourly rate £18.00 £13.75 £22.50
% change year-on-year
+30.90% -38.88%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the North West region.

Miscellaneous Category
North West
Contract IT job ads with a match in the
Miscellaneous category
1142 1363 984
As % of all contract IT jobs located in the North West 32.64% 30.46% 30.83%
Number of daily rates quoted 707 836 541
Median daily rate £400 £405 £350
Median daily rate % change year-on-year
-1.23% +15.71%
90% offered a daily rate of more than £158 £250 £217
10% offered a daily rate of more than £550 £550 £525
UK excluding London median daily rate £375 £378 £350
% change year-on-year
-0.79% +8.00%
Number of hourly rates quoted 53 61 61
Median hourly rate £15.25 £18.50 £16.00
Median hourly rate % change year-on-year
-17.56% +15.62%
90% offered a hourly rate of more than £9.00 £11.50 £11.75
10% offered a hourly rate of more than £47.71 £42.00 £46.00
UK excluding London median hourly rate £22.00 £19.00 £18.00
% change year-on-year
+15.78% +5.55%

Social Media
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in the North West

Social Media
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the North West region.

Social Media Daily Rate Trend in the North West

Social Media
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the North West region over the 3 months to 25 September 2016.

Social Media Daily Rate Histogram in the North West

Social Media
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the North West region.

Social Media Hourly Rate Trend in the North West

Social Media
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the North West region over the 3 months to 25 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lancashire +21 2 £594 +16.42%
Cheshire +9 1 £200 -60.78% 3
Merseyside +5 1 £575 +43.75% 1
Manchester -4 1 - - 15
Cumbria - 1 £162 -
Social Media
England

Social Media
Top 30 Related IT Skills in the North West

For the 6 months to 25 September 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Social Media.

1 12 (75.00%) Marketing
2 11 (68.75%) SEO
3 8 (50.00%) User Experience
4 6 (37.50%) CMS
4 6 (37.50%) Agile Software Development
4 6 (37.50%) Content Management
5 5 (31.25%) Degree
5 5 (31.25%) Analytics
6 4 (25.00%) Twitter
6 4 (25.00%) Strategic Planning
6 4 (25.00%) Migration
6 4 (25.00%) MS Excel
7 3 (18.75%) MS Office
7 3 (18.75%) NHS
7 3 (18.75%) Project Management
7 3 (18.75%) Web Analytics
7 3 (18.75%) Business Analysis
7 3 (18.75%) Taxonomies
7 3 (18.75%) Copywriting
7 3 (18.75%) Blog
7 3 (18.75%) Information Architecture
7 3 (18.75%) Facebook
7 3 (18.75%) Wireframes
7 3 (18.75%) Analytical Skills
8 2 (12.50%) Infographics
8 2 (12.50%) Brand Awareness
8 2 (12.50%) Content Development
8 2 (12.50%) Direct Marketing
8 2 (12.50%) Digital Media
8 2 (12.50%) Digital Marketing

Social Media
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (37.50%) CMS
2 2 (12.50%) WordPress
3 1 (6.25%) SharePoint
3 1 (6.25%) SharePoint 2010
Applications
1 4 (25.00%) MS Excel
2 3 (18.75%) MS Office
3 2 (12.50%) MS PowerPoint
4 1 (6.25%) Adobe Creative Suite
4 1 (6.25%) MS Project
4 1 (6.25%) MS Visio
Cloud Services
1 2 (12.50%) Google Analytics
2 1 (6.25%) GitHub
Communications & Networking
1 1 (6.25%) Internet
1 1 (6.25%) TETRA
Development Applications
1 1 (6.25%) JIRA
1 1 (6.25%) PhpStorm
General
1 12 (75.00%) Marketing
2 2 (12.50%) Brand Awareness
2 2 (12.50%) Pharmaceutical
3 1 (6.25%) Finance
3 1 (6.25%) Legal
3 1 (6.25%) Publishing
Job Titles
1 4 (25.00%) Content Strategist
2 2 (12.50%) Designer
2 2 (12.50%) Digital Executive
3 1 (6.25%) Communications Manager
3 1 (6.25%) Content Designer
3 1 (6.25%) Content Editor
3 1 (6.25%) Copywriter
3 1 (6.25%) Developer
3 1 (6.25%) Digital Content Editor
3 1 (6.25%) Digital Designer
3 1 (6.25%) Digital Editor
3 1 (6.25%) Digital Strategist
3 1 (6.25%) Front End Developer (Client-Side Developer)
3 1 (6.25%) Marketing Manager
3 1 (6.25%) Senior Manager
3 1 (6.25%) Senior Strategy Manager
3 1 (6.25%) SEO Manager
3 1 (6.25%) SharePoint Specialist
3 1 (6.25%) Social Media Executive
3 1 (6.25%) Strategy Manager
Libraries, Frameworks & Software Standards
1 1 (6.25%) Ajax
1 1 (6.25%) CSS
1 1 (6.25%) CSS3
1 1 (6.25%) HTML
1 1 (6.25%) HTML5
Miscellaneous
1 8 (50.00%) User Experience
2 3 (18.75%) Analytical Skills
2 3 (18.75%) Blog
2 3 (18.75%) Copywriting
2 3 (18.75%) NHS
2 3 (18.75%) Taxonomies
3 2 (12.50%) Digital Media
3 2 (12.50%) Social Network
4 1 (6.25%) Mobile App
Operating Systems
1 1 (6.25%) Windows
1 1 (6.25%) Windows Server
Processes & Methodologies
1 11 (68.75%) SEO
2 6 (37.50%) Agile Software Development
2 6 (37.50%) Content Management
3 5 (31.25%) Analytics
4 4 (25.00%) Migration
4 4 (25.00%) Strategic Planning
5 3 (18.75%) Business Analysis
5 3 (18.75%) Information Architecture
5 3 (18.75%) Project Management
5 3 (18.75%) Web Analytics
5 3 (18.75%) Wireframes
6 2 (12.50%) B2B
6 2 (12.50%) Content Development
6 2 (12.50%) CRM
6 2 (12.50%) Digital Marketing
6 2 (12.50%) Direct Marketing
6 2 (12.50%) Infographics
7 1 (6.25%) E-Commerce
7 1 (6.25%) ITIL
7 1 (6.25%) OO
Programming Languages
1 1 (6.25%) JavaScript
1 1 (6.25%) PHP
1 1 (6.25%) SQL
Qualifications
1 5 (31.25%) Degree
2 1 (6.25%) BPSS Clearance
Quality Assurance & Compliance
1 1 (6.25%) Disclosure Scotland
System Software
1 1 (6.25%) Active Directory
1 1 (6.25%) UAG
Vendors
1 4 (25.00%) Twitter
2 3 (18.75%) Facebook
3 2 (12.50%) Adobe
3 2 (12.50%) Google
3 2 (12.50%) Microsoft