The table below looks at the prevalence of the term Social Media in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Social Media
Rank 158 119 135
Rank change year-on-year
-39 +16
Contract jobs citing Social Media 8 17 7
As % of all contract IT jobs located in the North West 0.18% 0.55% 0.24%
As % of the Miscellaneous category 0.65% 1.74% 0.83%
Number of daily rates quoted 3 5 1
Average daily rate
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£510 £305 £205
Average daily rate % change year-on-year
+67.21% +48.78%
UK excluding London average daily rate £450 £300 £323
% change year-on-year
+50.00% -6.97%
Number of hourly rates quoted 1 0 1
Average hourly rate £35.00 - £17.69
UK excluding London average hourly rate £18.00 £14.40 £20.50
% change year-on-year
+25.00% -29.75%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the North West region.

Miscellaneous Category
North West
Contract IT job ads with a match in the
Miscellaneous category
1236 978 843
As % of all contract IT jobs located in the North West 28.41% 31.53% 28.94%
Number of daily rates quoted 762 517 415
Average daily rate £400 £350 £336
Average daily rate % change year-on-year
+14.28% +4.32%
90% offered a daily rate of more than £246 £218 £220
10% offered a daily rate of more than £550 £540 £450
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 55 52 56
Average hourly rate £21.50 £16.84 £17.50
Average hourly rate % change year-on-year
+27.67% -3.77%
90% offered a hourly rate of more than £11.50 £12.00 £10.64
10% offered a hourly rate of more than £44.50 £36.45 £35.00
UK excluding London average hourly rate £21.76 £20.00 £17.50
% change year-on-year
+8.81% +14.28%

Social Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the North West region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the North West

Social Media
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the North West region.

Social Media Daily Rate Trend in the North West

Social Media
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the North West region over the 3 months to 3 September 2015.

Social Media Daily Rate Histogram in the North West

Social Media
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the North West region.

Social Media Hourly Rate Trend in the North West

Social Media
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the North West region over the 3 months to 3 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -29 4 £625 +130.41% 14
Cheshire -12 2 £510 +45.71% 6
Lancashire -14 1 £510 +56.92% 2
Merseyside - 1 - - 1
Social Media
England

Social Media
Top 30 Related IT Skills in the North West

For the 6 months to 3 September 2015, IT contractor jobs across the North West region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 6 (66.67%) PHP
2 4 (44.44%) SQL Server
2 4 (44.44%) CSS
2 4 (44.44%) HTML
2 4 (44.44%) SEO
2 4 (44.44%) HTML5
3 3 (33.33%) Content Management
3 3 (33.33%) Marketing
3 3 (33.33%) JavaScript
3 3 (33.33%) XHTML
4 2 (22.22%) RSS
4 2 (22.22%) MS Excel
4 2 (22.22%) CRM
4 2 (22.22%) XML
4 2 (22.22%) MS Office
4 2 (22.22%) VB
4 2 (22.22%) ActionScript
4 2 (22.22%) .NET
4 2 (22.22%) MySQL
4 2 (22.22%) E-Commerce
4 2 (22.22%) Intranet
4 2 (22.22%) Stakeholder Management
4 2 (22.22%) Microsoft
4 2 (22.22%) Google Analytics
4 2 (22.22%) Drupal
4 2 (22.22%) Email Marketing
4 2 (22.22%) Ajax
4 2 (22.22%) Web Analytics
4 2 (22.22%) MS PowerPoint
4 2 (22.22%) Google

Social Media
Top Related IT Skills in the North West by Category

For the 6 months to 3 September 2015, IT contractor jobs across the North West region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) Drupal
1 2 (22.22%) WordPress
2 1 (11.11%) SharePoint
Applications
1 2 (22.22%) MS Office
1 2 (22.22%) MS Excel
1 2 (22.22%) MS PowerPoint
Business Applications
1 1 (11.11%) SAP ERP
Cloud Services
1 2 (22.22%) Google Analytics
1 2 (22.22%) MailChimp
Communications & Networking
1 2 (22.22%) Intranet
2 1 (11.11%) SSH
Database & Business Intelligence
1 4 (44.44%) SQL Server
2 2 (22.22%) MySQL
3 1 (11.11%) Data Warehouse
General
1 3 (33.33%) Marketing
2 2 (22.22%) Retail
3 1 (11.11%) Legal
3 1 (11.11%) Publishing
Job Titles
1 4 (44.44%) Developer
2 2 (22.22%) Web Developer
3 1 (11.11%) PHP Developer
3 1 (11.11%) Web Editor
3 1 (11.11%) Project Officer
3 1 (11.11%) PHP Web Developer
3 1 (11.11%) Web Content Editor
3 1 (11.11%) Content Editor
3 1 (11.11%) Communications Officer
3 1 (11.11%) AWS Developer
3 1 (11.11%) Programme Manager
Libraries, Frameworks & Software Standards
1 4 (44.44%) HTML
1 4 (44.44%) CSS
1 4 (44.44%) HTML5
2 3 (33.33%) XHTML
3 2 (22.22%) RSS
3 2 (22.22%) Ajax
3 2 (22.22%) jQuery
3 2 (22.22%) XML
3 2 (22.22%) .NET
3 2 (22.22%) CSS3
4 1 (11.11%) ASP.NET Web API
4 1 (11.11%) ASP.NET
4 1 (11.11%) Middleware
Miscellaneous
1 1 (11.11%) Social Network
1 1 (11.11%) Visualisation
1 1 (11.11%) Digital Media
Processes & Methodologies
1 4 (44.44%) SEO
2 3 (33.33%) Content Management
3 2 (22.22%) Web Analytics
3 2 (22.22%) Email Marketing
3 2 (22.22%) Online Marketing
3 2 (22.22%) Stakeholder Management
3 2 (22.22%) Agile Software Development
3 2 (22.22%) CRM
3 2 (22.22%) E-Commerce
3 2 (22.22%) Social Media Marketing
3 2 (22.22%) Analytics
4 1 (11.11%) Line Management
4 1 (11.11%) Coaching
4 1 (11.11%) ERP
4 1 (11.11%) Business Intelligence
4 1 (11.11%) Project Management
4 1 (11.11%) PRINCE2
4 1 (11.11%) OO
4 1 (11.11%) Business Process Improvement
4 1 (11.11%) Data Visualisation
Programming Languages
1 6 (66.67%) PHP
2 3 (33.33%) JavaScript
3 2 (22.22%) VB
3 2 (22.22%) ActionScript
Vendors
1 2 (22.22%) Microsoft
1 2 (22.22%) Google
2 1 (11.11%) Tableau
2 1 (11.11%) Salesforce.com
2 1 (11.11%) SAP