The table below looks at the prevalence of the term Social Media in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Social Media
Rank 141 122 114
Rank change year-on-year
-19 -8
Contract jobs citing Social Media 3 14 19
As % of all contract IT jobs located in the North West 0.093% 0.49% 0.63%
As % of the Miscellaneous category 0.35% 1.77% 2.46%
Number of daily rates quoted 2 5 13
Average daily rate
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of your Daily Rate
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£438 £368 £350
Average daily rate % change year-on-year
+19.11% +5.00%
UK excluding London average daily rate £375 £349 £306
% change year-on-year
+7.56% +13.83%
Number of hourly rates quoted 0 2 0
Average hourly rate - £8.75 -
UK excluding London average hourly rate £14.00 £11.71 £18.19
% change year-on-year
+19.53% -35.60%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the North West region.

Miscellaneous Category
North West
Contract IT job ads with a match in the
Miscellaneous category
847 792 772
As % of all contract IT jobs located in the North West 26.21% 27.97% 25.61%
Number of daily rates quoted 507 405 389
Average daily rate £350 £325 £325
Average daily rate % change year-on-year
+7.69% -
90% offered a daily rate of more than £250 £175 £180
10% offered a daily rate of more than £500 £475 £450
UK excluding London average daily rate £370 £350 £340
% change year-on-year
+5.71% +2.94%
Number of hourly rates quoted 37 58 53
Average hourly rate £16.00 £19.82 £18.68
Average hourly rate % change year-on-year
-19.27% +6.10%
90% offered a hourly rate of more than £10.25 £9.50 £10.11
10% offered a hourly rate of more than £31.40 £32.50 £25.00
UK excluding London average hourly rate £17.00 £19.00 £20.00
% change year-on-year
-10.52% -5.00%

Social Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the North West region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the North West

Social Media
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the North West region.

Social Media Daily Rate Trend in the North West

Social Media
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the North West region over the 3 months to 19 December 2014.

Social Media Daily Rate Histogram in the North West

Social Media
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the North West region.

Social Media Hourly Rate Trend in the North West

Social Media
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the North West region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lancashire - 3 £438 - 1
Manchester - - - - 14
Cheshire - - - - 9
Social Media
England

Social Media
Top 30 Related IT Skills in the North West

For the 6 months to 19 December 2014, IT contractor jobs across the North West region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 13 (44.83%) Marketing
2 12 (41.38%) Publishing
3 11 (37.93%) Agile Software Development
4 10 (34.48%) HTML
5 9 (31.03%) SEO
6 8 (27.59%) Analytics
7 7 (24.14%) Google Analytics
7 7 (24.14%) Intranet
7 7 (24.14%) Google
8 6 (20.69%) CSS
9 5 (17.24%) User Experience
9 5 (17.24%) Java
9 5 (17.24%) E-Commerce
9 5 (17.24%) Blog
10 4 (13.79%) Copywriting
10 4 (13.79%) Coremetrics
10 4 (13.79%) Pay per click
10 4 (13.79%) Competitor Analysis
10 4 (13.79%) CMS
10 4 (13.79%) Legal
10 4 (13.79%) Games
10 4 (13.79%) Email Marketing
10 4 (13.79%) Digital Marketing
10 4 (13.79%) Online Marketing
10 4 (13.79%) Facebook
10 4 (13.79%) Twitter
10 4 (13.79%) Web Application Development
11 3 (10.34%) Apple iOS
11 3 (10.34%) WordPress
11 3 (10.34%) Stakeholder Engagement

Social Media
Top Related IT Skills in the North West by Category

For the 6 months to 19 December 2014, IT contractor jobs across the North West region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (13.79%) CMS
2 3 (10.34%) WordPress
2 3 (10.34%) Joomla!
2 3 (10.34%) SharePoint
3 1 (3.45%) WebSphere Portal
3 1 (3.45%) Quickr
3 1 (3.45%) WebSphere Process Server
3 1 (3.45%) WebSphere
3 1 (3.45%) Apache
3 1 (3.45%) WebSphere Application Server
Business Applications
1 7 (24.14%) Google Analytics
Communications & Networking
1 7 (24.14%) Intranet
Database & Business Intelligence
1 1 (3.45%) Hadoop
1 1 (3.45%) MySQL
Development Applications
1 2 (6.90%) Eclipse
2 1 (3.45%) Team Foundation Server
2 1 (3.45%) Xcode
2 1 (3.45%) Subversion
General
1 13 (44.83%) Marketing
2 12 (41.38%) Publishing
3 4 (13.79%) Legal
3 4 (13.79%) Games
4 1 (3.45%) Financial Institution
4 1 (3.45%) Finance
Job Titles
1 8 (27.59%) Designer
2 6 (20.69%) Digital Content Designer
3 4 (13.79%) Content Editor
3 4 (13.79%) Senior Designer
4 3 (10.34%) Senior Digital Content Designer
4 3 (10.34%) Web Editor
4 3 (10.34%) Web Content Editor
4 3 (10.34%) Developer
5 2 (6.90%) Analyst
5 2 (6.90%) Java Developer
6 1 (3.45%) Programme Support Officer
6 1 (3.45%) Content Manager
6 1 (3.45%) Senior Content Manager
6 1 (3.45%) Mobile Developer
6 1 (3.45%) Project Officer
6 1 (3.45%) Copywriter
6 1 (3.45%) Project Manager
6 1 (3.45%) Business Analyst
6 1 (3.45%) Lead Designer
6 1 (3.45%) Senior Manager
Libraries, Frameworks & Software Standards
1 10 (34.48%) HTML
2 6 (20.69%) CSS
3 3 (10.34%) Spring
4 2 (6.90%) JSP
4 2 (6.90%) Web Services
4 2 (6.90%) Hibernate
4 2 (6.90%) jQuery
5 1 (3.45%) JSR 286
5 1 (3.45%) HTML5
5 1 (3.45%) iOS SDK
5 1 (3.45%) REST
5 1 (3.45%) Cocoa Touch
5 1 (3.45%) UIKit
5 1 (3.45%) Android SDK
5 1 (3.45%) LAMP
5 1 (3.45%) Cocoa
5 1 (3.45%) Ajax
5 1 (3.45%) Dojo
5 1 (3.45%) JSON
5 1 (3.45%) XML
Miscellaneous
1 5 (17.24%) User Experience
1 5 (17.24%) Blog
2 4 (13.79%) Copywriting
3 1 (3.45%) Visualisation
3 1 (3.45%) Mobile App
3 1 (3.45%) Chemistry
3 1 (3.45%) Biology
3 1 (3.45%) Life Science
3 1 (3.45%) Wiki
3 1 (3.45%) Podcast
3 1 (3.45%) Statistics
Operating Systems
1 3 (10.34%) Apple iOS
1 3 (10.34%) Android
2 1 (3.45%) CentOS
2 1 (3.45%) Red Hat Enterprise Linux
2 1 (3.45%) UNIX
2 1 (3.45%) Linux
Processes & Methodologies
1 11 (37.93%) Agile Software Development
2 9 (31.03%) SEO
3 8 (27.59%) Analytics
4 5 (17.24%) E-Commerce
5 4 (13.79%) Pay per click
5 4 (13.79%) Competitor Analysis
5 4 (13.79%) Email Marketing
5 4 (13.79%) Digital Marketing
5 4 (13.79%) Online Marketing
5 4 (13.79%) Web Application Development
6 3 (10.34%) Stakeholder Engagement
6 3 (10.34%) Content Management
7 1 (3.45%) Web Usability
7 1 (3.45%) Information Architecture
7 1 (3.45%) Android Development
7 1 (3.45%) iOS Development
7 1 (3.45%) Business Analysis
7 1 (3.45%) Web Analytics
7 1 (3.45%) Web Development
7 1 (3.45%) PRINCE2
Programming Languages
1 5 (17.24%) Java
2 3 (10.34%) JavaScript
3 1 (3.45%) R
3 1 (3.45%) Objective-C
3 1 (3.45%) MATLAB
3 1 (3.45%) C++
3 1 (3.45%) Python
3 1 (3.45%) Perl
3 1 (3.45%) PHP
Qualifications
1 1 (3.45%) Security Cleared
1 1 (3.45%) Degree
1 1 (3.45%) PhD
Quality Assurance & Compliance
1 1 (3.45%) QA
System Software
1 1 (3.45%) GPFS
Systems Management
1 1 (3.45%) Ganglia
1 1 (3.45%) Puppet
1 1 (3.45%) yum
1 1 (3.45%) Nagios
Vendors
1 7 (24.14%) Google
2 4 (13.79%) Coremetrics
2 4 (13.79%) Facebook
2 4 (13.79%) Twitter
3 2 (6.90%) Oracle
4 1 (3.45%) IBM
4 1 (3.45%) Lotus
4 1 (3.45%) Red Hat
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