The table below looks at the prevalence of the term Social Media in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Social Media
Rank 110 127 139
Rank change year-on-year
+17 +12
Contract jobs citing Social Media 26 3 3
As % of all contract IT jobs located in the North West 0.82% 0.10% 0.090%
As % of the Miscellaneous category 2.83% 0.40% 0.34%
Number of daily rates quoted 12 0 2
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£344 - £248
90% offered a daily rate of more than £301 - £166
10% offered a daily rate of more than £375 - £330
UK excluding London average daily rate £295 £325 £300
% change year-on-year
-9.38% +8.33%
Number of hourly rates quoted 0 1 0
Average hourly rate - £17.69 -
UK excluding London average hourly rate £17.50 £17.69 £25.00
% change year-on-year
-1.07% -29.24%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the North West region.

Miscellaneous Category
North West
Contract IT job ads with a match in the
Miscellaneous category
919 747 885
As % of all contract IT jobs located in the North West 29.07% 25.65% 26.43%
Number of daily rates quoted 512 387 415
Average daily rate £350 £325 £325
Average daily rate % change year-on-year
+7.69% -
90% offered a daily rate of more than £225 £216 £225
10% offered a daily rate of more than £540 £462 £450
UK excluding London average daily rate £350 £350 £345
% change year-on-year
- +1.44%
Number of hourly rates quoted 55 54 89
Average hourly rate £16.84 £17.50 £18.00
Average hourly rate % change year-on-year
-3.77% -2.77%
90% offered a hourly rate of more than £11.83 £10.50 £11.40
10% offered a hourly rate of more than £55.50 £35.00 £37.50
UK excluding London average hourly rate £18.90 £17.50 £26.00
% change year-on-year
+8.00% -32.69%

Social Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the North West region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the North West

Social Media
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the North West region.

Social Media Daily Rate Trend in the North West

Social Media
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the North West region over the 3 months to 18 September 2014.

Social Media Daily Rate Histogram in the North West

Social Media
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the North West region.

Social Media Hourly Rate Trend in the North West

Social Media
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the North West region over the 3 months to 18 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +13 23 £350 - 11
Cheshire +8 1 £350 - 4
Lancashire - 1 £325 -
Merseyside - - - -
Social Media
England

Social Media
Top 30 Related IT Skills in the North West

For the 6 months to 18 September 2014, IT contractor jobs across the North West region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 16 (38.10%) Marketing
2 14 (33.33%) HTML
3 12 (28.57%) Publishing
3 12 (28.57%) Agile Software Development
4 11 (26.19%) SEO
4 11 (26.19%) Analytics
5 10 (23.81%) CSS
6 8 (19.05%) Intranet
7 7 (16.67%) Java
7 7 (16.67%) Google Analytics
7 7 (16.67%) Google
8 6 (14.29%) Digital Marketing
8 6 (14.29%) JavaScript
8 6 (14.29%) .NET
8 6 (14.29%) E-Commerce
8 6 (14.29%) Web Application Development
9 5 (11.90%) User Experience
9 5 (11.90%) Facebook
9 5 (11.90%) Twitter
9 5 (11.90%) CMS
9 5 (11.90%) Legal
9 5 (11.90%) SharePoint
9 5 (11.90%) jQuery
9 5 (11.90%) Blog
10 4 (9.52%) Copywriting
10 4 (9.52%) Email Marketing
10 4 (9.52%) Online Marketing
10 4 (9.52%) Coremetrics
10 4 (9.52%) Competitor Analysis
10 4 (9.52%) Pay per click

Social Media
Top Related IT Skills in the North West by Category

For the 6 months to 18 September 2014, IT contractor jobs across the North West region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 5 (11.90%) SharePoint
1 5 (11.90%) CMS
2 3 (7.14%) Joomla!
2 3 (7.14%) WordPress
3 2 (4.76%) Adobe CQ
4 1 (2.38%) WebSphere Application Server
4 1 (2.38%) Apache
4 1 (2.38%) WebSphere Portal
4 1 (2.38%) Quickr
4 1 (2.38%) WebSphere Process Server
4 1 (2.38%) WebSphere
Applications
1 1 (2.38%) Photoshop
1 1 (2.38%) Adobe Illustrator
1 1 (2.38%) InDesign
Business Applications
1 7 (16.67%) Google Analytics
Cloud Services
1 2 (4.76%) SaaS
2 1 (2.38%) Microsoft Azure
2 1 (2.38%) Amazon AWS
Communications & Networking
1 8 (19.05%) Intranet
2 4 (9.52%) Internet
3 2 (4.76%) DNS
3 2 (4.76%) SSL
Database & Business Intelligence
1 2 (4.76%) SQL Server
2 1 (2.38%) SQL Server 2008
2 1 (2.38%) Hadoop
2 1 (2.38%) NoSQL
2 1 (2.38%) RavenDB
2 1 (2.38%) SQL Server 2012
2 1 (2.38%) Couchbase
2 1 (2.38%) MySQL
Development Applications
1 2 (4.76%) Eclipse
2 1 (2.38%) Dreamweaver
2 1 (2.38%) Xcode
2 1 (2.38%) Subversion
2 1 (2.38%) Team Foundation Server
2 1 (2.38%) Visual Studio
General
1 16 (38.10%) Marketing
2 12 (28.57%) Publishing
3 5 (11.90%) Legal
4 4 (9.52%) Manufacturing
4 4 (9.52%) Finance
4 4 (9.52%) Games
5 1 (2.38%) Banking
5 1 (2.38%) Financial Institution
Job Titles
1 12 (28.57%) Designer
2 6 (14.29%) Developer
3 3 (7.14%) Analyst
3 3 (7.14%) Project Manager
3 3 (7.14%) Web Editor
3 3 (7.14%) Web Content Editor
3 3 (7.14%) Content Editor
3 3 (7.14%) Senior Designer
4 2 (4.76%) Digital Project Manager
4 2 (4.76%) Java Developer
5 1 (2.38%) .NET Developer
5 1 (2.38%) C# Developer
5 1 (2.38%) Web Designer
5 1 (2.38%) Web Developer
5 1 (2.38%) Lead Designer
5 1 (2.38%) Support Technician
5 1 (2.38%) Support Analyst
5 1 (2.38%) Change Manager
5 1 (2.38%) Copywriter
5 1 (2.38%) Creative Designer
Libraries, Frameworks & Software Standards
1 14 (33.33%) HTML
2 10 (23.81%) CSS
3 6 (14.29%) .NET
4 5 (11.90%) jQuery
5 3 (7.14%) Spring
5 3 (7.14%) Web Services
5 3 (7.14%) HTML5
6 2 (4.76%) REST
6 2 (4.76%) CSS3
6 2 (4.76%) ASP.NET
6 2 (4.76%) JSP
6 2 (4.76%) SOAP
6 2 (4.76%) Hibernate
7 1 (2.38%) Cocoa
7 1 (2.38%) JSR 286
7 1 (2.38%) ASP.NET MVC
7 1 (2.38%) Ajax
7 1 (2.38%) NHibernate
7 1 (2.38%) .NET Framework
7 1 (2.38%) JSON
Miscellaneous
1 5 (11.90%) Blog
1 5 (11.90%) User Experience
2 4 (9.52%) Copywriting
3 3 (7.14%) Mobile App
4 2 (4.76%) Web 2.0
5 1 (2.38%) Statistics
5 1 (2.38%) Chemistry
5 1 (2.38%) Biology
5 1 (2.38%) Life Science
5 1 (2.38%) Wiki
5 1 (2.38%) Podcast
5 1 (2.38%) Visualisation
Operating Systems
1 3 (7.14%) Android
1 3 (7.14%) Apple iOS
2 1 (2.38%) CentOS
2 1 (2.38%) Red Hat Enterprise Linux
2 1 (2.38%) UNIX
2 1 (2.38%) Windows
2 1 (2.38%) Linux
Processes & Methodologies
1 12 (28.57%) Agile Software Development
2 11 (26.19%) SEO
2 11 (26.19%) Analytics
3 6 (14.29%) Digital Marketing
3 6 (14.29%) Web Application Development
3 6 (14.29%) E-Commerce
4 4 (9.52%) Competitor Analysis
4 4 (9.52%) Pay per click
4 4 (9.52%) Web Development
4 4 (9.52%) Online Marketing
4 4 (9.52%) Email Marketing
5 3 (7.14%) Stakeholder Engagement
5 3 (7.14%) Business Development
5 3 (7.14%) Content Management
6 2 (4.76%) Web Usability
7 1 (2.38%) Stress Testing
7 1 (2.38%) Information Architecture
7 1 (2.38%) Data Analytics
7 1 (2.38%) Android Development
7 1 (2.38%) iOS Development
Programming Languages
1 7 (16.67%) Java
2 6 (14.29%) JavaScript
3 3 (7.14%) C#
4 2 (4.76%) VBScript
4 2 (4.76%) VB
5 1 (2.38%) VB.NET
5 1 (2.38%) Python
5 1 (2.38%) PowerHouse
5 1 (2.38%) MATLAB
5 1 (2.38%) Objective-C
5 1 (2.38%) R
5 1 (2.38%) C++
5 1 (2.38%) Perl
5 1 (2.38%) PHP
5 1 (2.38%) SQL
5 1 (2.38%) T-SQL
Qualifications
1 1 (2.38%) PhD
1 1 (2.38%) Degree
1 1 (2.38%) Security Cleared
Quality Assurance & Compliance
1 1 (2.38%) QA
System Software
1 1 (2.38%) GPFS
Systems Management
1 1 (2.38%) Nagios
1 1 (2.38%) Ganglia
1 1 (2.38%) YUM
1 1 (2.38%) Puppet
Vendors
1 7 (16.67%) Google
2 5 (11.90%) Facebook
2 5 (11.90%) Twitter
3 4 (9.52%) Coremetrics
4 3 (7.14%) Adobe
5 2 (4.76%) Interwoven
5 2 (4.76%) Oracle
6 1 (2.38%) IBM
6 1 (2.38%) Microsoft
6 1 (2.38%) Lotus
6 1 (2.38%) Red Hat
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