The table below looks at the prevalence of the term Social Media in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 23 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Oct 2014
Same period 2013 Same period 2012
Social Media
Rank 115 122 131
Rank change year-on-year
+7 +9
Contract jobs citing Social Media 26 8 8
As % of all contract IT jobs located in the North West 0.80% 0.29% 0.26%
As % of the Miscellaneous category 2.67% 1.07% 1.04%
Number of daily rates quoted 11 2 6
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £405 £331
Average daily rate % change year-on-year
-13.58% +22.26%
90% offered a daily rate of more than £305 £389 £223
10% offered a daily rate of more than £375 £421 £350
UK excluding London average daily rate £300 £362 £294
% change year-on-year
-17.08% +23.16%
Number of hourly rates quoted 0 1 0
Average hourly rate - £17.69 -
UK excluding London average hourly rate £17.50 £16.35 £32.50
% change year-on-year
+7.06% -49.70%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the North West region.

Miscellaneous Category
North West
Contract IT job ads with a match in the
Miscellaneous category
972 747 766
As % of all contract IT jobs located in the North West 29.93% 27.11% 24.68%
Number of daily rates quoted 542 384 375
Average daily rate £350 £325 £338
Average daily rate % change year-on-year
+7.69% -3.70%
90% offered a daily rate of more than £235 £220 £225
10% offered a daily rate of more than £525 £475 £450
UK excluding London average daily rate £351 £350 £350
% change year-on-year
+0.14% -
Number of hourly rates quoted 62 64 60
Average hourly rate £16.16 £17.69 £17.76
Average hourly rate % change year-on-year
-8.64% -0.36%
90% offered a hourly rate of more than £11.00 £10.79 £10.13
10% offered a hourly rate of more than £45.20 £34.00 £37.50
UK excluding London average hourly rate £17.50 £17.69 £21.00
% change year-on-year
-1.07% -15.76%

Social Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the North West region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the North West

Social Media
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the North West region.

Social Media Daily Rate Trend in the North West

Social Media
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the North West region over the 3 months to 23 October 2014.

Social Media Daily Rate Histogram in the North West

Social Media
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the North West region.

Social Media Hourly Rate Trend in the North West

Social Media
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the North West region over the 3 months to 23 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +3 23 £350 -13.58% 19
Lancashire - 2 £325 - 1
Cheshire - 1 £350 - 5
Merseyside - - - - 1
Social Media
England

Social Media
Top 30 Related IT Skills in the North West

For the 6 months to 23 October 2014, IT contractor jobs across the North West region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 14 (41.18%) Marketing
2 13 (38.24%) Publishing
2 13 (38.24%) Agile Software Development
3 11 (32.35%) HTML
4 10 (29.41%) SEO
5 8 (23.53%) Analytics
5 8 (23.53%) Intranet
6 7 (20.59%) CSS
6 7 (20.59%) Google
6 7 (20.59%) Web Application Development
6 7 (20.59%) Google Analytics
7 6 (17.65%) User Experience
8 5 (14.71%) Facebook
8 5 (14.71%) Twitter
8 5 (14.71%) Blog
8 5 (14.71%) CMS
8 5 (14.71%) Legal
8 5 (14.71%) E-Commerce
8 5 (14.71%) Java
9 4 (11.76%) JavaScript
9 4 (11.76%) Games
9 4 (11.76%) Coremetrics
9 4 (11.76%) Pay per click
9 4 (11.76%) Competitor Analysis
9 4 (11.76%) Copywriting
9 4 (11.76%) Email Marketing
9 4 (11.76%) Digital Marketing
9 4 (11.76%) Online Marketing
10 3 (8.82%) Stakeholder Engagement
10 3 (8.82%) jQuery

Social Media
Top Related IT Skills in the North West by Category

For the 6 months to 23 October 2014, IT contractor jobs across the North West region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 5 (14.71%) CMS
2 3 (8.82%) Joomla!
2 3 (8.82%) WordPress
2 3 (8.82%) SharePoint
3 1 (2.94%) WebSphere Portal
3 1 (2.94%) Quickr
3 1 (2.94%) WebSphere Process Server
3 1 (2.94%) WebSphere
3 1 (2.94%) WebSphere Application Server
3 1 (2.94%) Apache
Business Applications
1 7 (20.59%) Google Analytics
Communications & Networking
1 8 (23.53%) Intranet
2 1 (2.94%) Internet
Database & Business Intelligence
1 1 (2.94%) MySQL
1 1 (2.94%) SQL Server
1 1 (2.94%) Hadoop
Development Applications
1 2 (5.88%) Eclipse
2 1 (2.94%) Xcode
2 1 (2.94%) Subversion
2 1 (2.94%) Team Foundation Server
General
1 14 (41.18%) Marketing
2 13 (38.24%) Publishing
3 5 (14.71%) Legal
4 4 (11.76%) Games
5 1 (2.94%) Banking
5 1 (2.94%) Manufacturing
5 1 (2.94%) Financial Institution
5 1 (2.94%) Finance
Job Titles
1 10 (29.41%) Designer
2 7 (20.59%) Digital Content Designer
3 4 (11.76%) Content Editor
3 4 (11.76%) Developer
4 3 (8.82%) Web Editor
4 3 (8.82%) Senior Designer
4 3 (8.82%) Web Content Editor
5 2 (5.88%) Senior Digital Content Designer
5 2 (5.88%) Analyst
5 2 (5.88%) Java Developer
6 1 (2.94%) .NET Developer
6 1 (2.94%) C# Developer
6 1 (2.94%) Project Manager
6 1 (2.94%) Business Analyst
6 1 (2.94%) Lead Designer
6 1 (2.94%) Support Technician
6 1 (2.94%) Support Analyst
6 1 (2.94%) Change Manager
6 1 (2.94%) Programme Support Officer
6 1 (2.94%) Content Manager
Libraries, Frameworks & Software Standards
1 11 (32.35%) HTML
2 7 (20.59%) CSS
3 3 (8.82%) Spring
3 3 (8.82%) jQuery
4 2 (5.88%) JSP
4 2 (5.88%) .NET
4 2 (5.88%) Web Services
4 2 (5.88%) Hibernate
4 2 (5.88%) HTML5
5 1 (2.94%) iOS SDK
5 1 (2.94%) REST
5 1 (2.94%) CSS3
5 1 (2.94%) Cocoa Touch
5 1 (2.94%) UIKit
5 1 (2.94%) Android SDK
5 1 (2.94%) ASP.NET Web Forms
5 1 (2.94%) Cocoa
5 1 (2.94%) XML
5 1 (2.94%) LAMP
5 1 (2.94%) ASP.NET
Miscellaneous
1 6 (17.65%) User Experience
2 5 (14.71%) Blog
3 4 (11.76%) Copywriting
4 1 (2.94%) Wiki
4 1 (2.94%) Podcast
4 1 (2.94%) Visualisation
4 1 (2.94%) Mobile App
4 1 (2.94%) Statistics
4 1 (2.94%) Chemistry
4 1 (2.94%) Biology
4 1 (2.94%) Life Science
Operating Systems
1 3 (8.82%) Android
1 3 (8.82%) Apple iOS
2 1 (2.94%) CentOS
2 1 (2.94%) Red Hat Enterprise Linux
2 1 (2.94%) UNIX
2 1 (2.94%) Linux
Processes & Methodologies
1 13 (38.24%) Agile Software Development
2 10 (29.41%) SEO
3 8 (23.53%) Analytics
4 7 (20.59%) Web Application Development
5 5 (14.71%) E-Commerce
6 4 (11.76%) Competitor Analysis
6 4 (11.76%) Online Marketing
6 4 (11.76%) Pay per click
6 4 (11.76%) Email Marketing
6 4 (11.76%) Digital Marketing
7 3 (8.82%) Stakeholder Engagement
7 3 (8.82%) Content Management
8 2 (5.88%) Web Usability
9 1 (2.94%) Web Development
9 1 (2.94%) Information Architecture
9 1 (2.94%) Business Analysis
9 1 (2.94%) Web Analytics
9 1 (2.94%) Change Management
9 1 (2.94%) PRINCE2
9 1 (2.94%) OO
Programming Languages
1 5 (14.71%) Java
2 4 (11.76%) JavaScript
3 1 (2.94%) Perl
3 1 (2.94%) PHP
3 1 (2.94%) T-SQL
3 1 (2.94%) Python
3 1 (2.94%) PowerHouse
3 1 (2.94%) MATLAB
3 1 (2.94%) Objective-C
3 1 (2.94%) R
3 1 (2.94%) C#
3 1 (2.94%) C++
Qualifications
1 1 (2.94%) PhD
1 1 (2.94%) Degree
1 1 (2.94%) Security Cleared
Quality Assurance & Compliance
1 1 (2.94%) QA
System Software
1 1 (2.94%) GPFS
Systems Management
1 1 (2.94%) Nagios
1 1 (2.94%) Ganglia
1 1 (2.94%) YUM
1 1 (2.94%) Puppet
Vendors
1 7 (20.59%) Google
2 5 (14.71%) Facebook
2 5 (14.71%) Twitter
3 4 (11.76%) Coremetrics
4 2 (5.88%) Oracle
5 1 (2.94%) IBM
5 1 (2.94%) Lotus
5 1 (2.94%) Red Hat