The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Social Media
Rank - 50 68
Permanent jobs citing Social Media 0 22 6
As % of all permanent IT jobs located in Merseyside - 3.57% 1.04%
As % of the Miscellaneous category - 11.11% 2.73%
Number of salaries quoted 0 21 3
Average salary - £35,000 £32,500
Average salary % change year-on-year
- +7.69%
UK excluding London average salary £36,250 £35,000 £37,500
% change year-on-year
+3.57% -6.66%
Social Media
North West

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Merseyside region.

Miscellaneous Category
Merseyside
Permanent IT job ads with a match in the
Miscellaneous category
149 198 220
As % of all permanent IT jobs located in Merseyside 30.16% 32.09% 38.13%
Number of salaries quoted 130 182 191
Average salary £37,500 £34,500 £32,500
Average salary % change year-on-year
+8.69% +6.15%
90% offered a salary of more than £24,500 £27,500 £23,000
10% offered a salary of more than £49,000 £52,500 £55,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Merseyside region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Merseyside

Social Media
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Merseyside region.

Social Media Salary Trend in Merseyside

Social Media
Top 26 Related IT Skills in Merseyside

For the 6 months to 24 December 2014, IT jobs across the Merseyside region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 2 (50.00%) PRINCE2
1 2 (50.00%) PRINCE2 Certification
1 2 (50.00%) Project Management
1 2 (50.00%) SEO
1 2 (50.00%) Agile Software Development
1 2 (50.00%) Google
1 2 (50.00%) Pay per click
1 2 (50.00%) Marketing
1 2 (50.00%) Digital Marketing
1 2 (50.00%) Twitter
2 1 (25.00%) HTML
2 1 (25.00%) CSS
2 1 (25.00%) B2B
2 1 (25.00%) Law
2 1 (25.00%) Advertising
2 1 (25.00%) Multimedia
2 1 (25.00%) Content Management
2 1 (25.00%) Degree
2 1 (25.00%) Blog
2 1 (25.00%) Google Analytics
2 1 (25.00%) Online Marketing
2 1 (25.00%) Marketing Strategy
2 1 (25.00%) Social Media Marketing
2 1 (25.00%) Facebook
2 1 (25.00%) Analytics
2 1 (25.00%) Mobile App

Social Media
Top Related IT Skills in Merseyside by Category

For the 6 months to 24 December 2014, IT jobs across the Merseyside region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Business Applications
1 1 (25.00%) Google Analytics
General
1 2 (50.00%) Marketing
2 1 (25.00%) Law
2 1 (25.00%) Advertising
2 1 (25.00%) Multimedia
Job Titles
1 2 (50.00%) Project Manager
2 1 (25.00%) IT Project Manager
2 1 (25.00%) Marketing Manager
2 1 (25.00%) Web Project Manager
2 1 (25.00%) Web Manager
2 1 (25.00%) SEO Executive
2 1 (25.00%) Digital Marketing Manager
2 1 (25.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (25.00%) HTML
1 1 (25.00%) CSS
Miscellaneous
1 1 (25.00%) Blog
1 1 (25.00%) Mobile App
Processes & Methodologies
1 2 (50.00%) Project Management
1 2 (50.00%) SEO
1 2 (50.00%) Agile Software Development
1 2 (50.00%) Pay per click
1 2 (50.00%) Digital Marketing
1 2 (50.00%) PRINCE2
2 1 (25.00%) B2B
2 1 (25.00%) Online Marketing
2 1 (25.00%) Marketing Strategy
2 1 (25.00%) Social Media Marketing
2 1 (25.00%) Analytics
2 1 (25.00%) Content Management
Qualifications
1 2 (50.00%) PRINCE2 Certification
2 1 (25.00%) Degree
Vendors
1 2 (50.00%) Google
1 2 (50.00%) Twitter
2 1 (25.00%) Facebook