The first table below looks at the prevalence of the term Social Media in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the Merseyside region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Social Media
Rank 51 73 62
Rank change year-on-year
+22 -11
Permanent jobs citing Social Media 8 6 4
As % of all permanent IT jobs located in Merseyside 1.739% 0.896% 0.879%
As % of the Miscellaneous category 4.938% 2.703% 2.920%
Number of salaries quoted 4 5 4
Average salary £26,000 £21,500 £32,500
Average salary % change year-on-year
+20.93% -33.84%
90% offered a salary of more than £25,300 £21,500 £25,500
10% offered a salary of more than £31,250 £30,500 £39,500
UK excluding London average salary £34,000 £35,000 £30,500
% change year-on-year
-2.85% +14.75%
All of the Miscellaneous Category
Merseyside
Permanent IT job ads with a match in the
Miscellaneous category
162 222 137
As % of all permanent IT jobs located in Merseyside 35.22% 33.13% 30.11%
Number of salaries quoted 124 180 111
Average salary £37,050 £37,500 £35,000
Average salary % change year-on-year
-1.20% +7.14%
90% offered a salary of more than £26,500 £25,000 £28,000
10% offered a salary of more than £55,000 £50,000 £52,500
UK excluding London average salary £39,000 £40,000 £37,500
% change year-on-year
-2.50% +6.66%
Social Media
North West

Social Media
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Merseyside region as a proportion of the total demand within the Miscellaneous category.

Merseyside Social Media Jobs Demand Trend

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Merseyside region.

Merseyside Social Media Salary Trend

Social Media
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the Merseyside region over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Liverpool +13 6 £26,000 +20.93%
St Helens - 2 - -
Social Media
North West

Social Media
Top 30 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the Merseyside region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 14 (77.78%) JavaScript
1 14 (77.78%) CSS
2 10 (55.56%) OO
2 10 (55.56%) HTML
3 9 (50.00%) Flash
3 9 (50.00%) Adobe
4 8 (44.44%) Web Design
5 7 (38.89%) jQuery
5 7 (38.89%) HTML5
5 7 (38.89%) Photoshop
6 6 (33.33%) PHP
6 6 (33.33%) Degree
6 6 (33.33%) Graphic Design
6 6 (33.33%) Unit Testing
6 6 (33.33%) Symfony
7 5 (27.78%) Time Management
7 5 (27.78%) Marketing
7 5 (27.78%) Agile Software Development
7 5 (27.78%) SEO
8 4 (22.22%) Objective-C
8 4 (22.22%) Management Information System
8 4 (22.22%) Computer Science
8 4 (22.22%) Java
8 4 (22.22%) Apple
8 4 (22.22%) Python
8 4 (22.22%) HTTP
8 4 (22.22%) Android
8 4 (22.22%) Social Network
8 4 (22.22%) Digital Marketing
8 4 (22.22%) Memory Management

Social Media
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the Merseyside region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Development
1 14 (77.78%) CSS
2 10 (55.56%) HTML
3 9 (50.00%) Flash
4 7 (38.89%) jQuery
4 7 (38.89%) HTML5
5 6 (33.33%) Symfony
6 3 (16.67%) CSS3
7 1 (5.556%) Ajax
7 1 (5.556%) XML
7 1 (5.556%) XSLT
7 1 (5.556%) ASP.NET
7 1 (5.556%) .NET
Applications
1 7 (38.89%) Photoshop
2 2 (11.11%) MS PowerPoint
2 2 (11.11%) Adobe Illustrator
Business Applications
1 2 (11.11%) Google Analytics
Communications & Networking
1 4 (22.22%) HTTP
Database & Business Intelligence
1 1 (5.556%) SQL Server 2008
1 1 (5.556%) SQL Server
Development Applications
1 3 (16.67%) Dreamweaver
General
1 5 (27.78%) Marketing
2 2 (11.11%) Retail
Job Titles
1 8 (44.44%) Developer
1 8 (44.44%) Front-End Developer
2 4 (22.22%) Designer
3 3 (16.67%) Digital Designer
4 2 (11.11%) Marketing Executive
4 2 (11.11%) Digital Marketing Executive
5 1 (5.556%) SEO Manager
5 1 (5.556%) Marketing Manager
Miscellaneous
1 6 (33.33%) Graphic Design
2 4 (22.22%) Management Information System
2 4 (22.22%) Computer Science
2 4 (22.22%) Social Network
3 3 (16.67%) Copywriting
4 2 (11.11%) Blog
4 2 (11.11%) Open Source
4 2 (11.11%) Digital Media
5 1 (5.556%) New Media
Operating Systems
1 4 (22.22%) Android
1 4 (22.22%) Apple iOS
Processes & Methodologies
1 10 (55.56%) OO
2 8 (44.44%) Web Design
3 6 (33.33%) Unit Testing
4 5 (27.78%) Time Management
4 5 (27.78%) Agile Software Development
4 5 (27.78%) SEO
5 4 (22.22%) Digital Marketing
5 4 (22.22%) Memory Management
6 3 (16.67%) Analytics
6 3 (16.67%) Email Marketing
6 3 (16.67%) Online Marketing
6 3 (16.67%) B2B
6 3 (16.67%) Web Development
7 2 (11.11%) Pay per click
7 2 (11.11%) Direct Marketing
8 1 (5.556%) Marketing Strategy
8 1 (5.556%) B2C
Programming Languages
1 14 (77.78%) JavaScript
2 6 (33.33%) PHP
3 4 (22.22%) Objective-C
3 4 (22.22%) Java
3 4 (22.22%) Python
4 1 (5.556%) C#
4 1 (5.556%) T-SQL
Qualifications
1 6 (33.33%) Degree
Vendors
1 9 (50.00%) Adobe
2 4 (22.22%) Apple
3 2 (11.11%) Google