The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Social Media
Rank 60 64 73
Rank change year-on-year
+4 +9
Permanent jobs citing Social Media 4 7 2
As % of all permanent IT jobs located in Merseyside 0.67% 1.09% 0.32%
As % of the Miscellaneous category 1.85% 3.70% 0.91%
Number of salaries quoted 3 7 2
Average salary £36,500 £45,000 £24,500
Average salary % change year-on-year
-18.88% +83.67%
UK excluding London average salary £40,000 £32,500 £34,000
% change year-on-year
+23.07% -4.41%
Social Media
North West

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Merseyside region.

Miscellaneous Category
Merseyside
Permanent IT job ads with a match in the
Miscellaneous category
216 189 220
As % of all permanent IT jobs located in Merseyside 36.30% 29.53% 35.09%
Number of salaries quoted 174 161 215
Average salary £40,000 £35,000 £36,500
Average salary % change year-on-year
+14.28% -4.10%
90% offered a salary of more than £27,500 £25,000 £26,000
10% offered a salary of more than £57,500 £67,500 £57,500
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

Social Media
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Merseyside region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Merseyside

Social Media
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Merseyside region.

Social Media Salary Trend in Merseyside

Social Media
Salary Histogram in Merseyside

This chart provides a salary histogram for IT jobs citing Social Media across the Merseyside region over the 3 months to 23 September 2014.

Social Media Salary Histogram in Merseyside

Social Media
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the Merseyside region over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +9 4 £36,500 -18.88%
Social Media
North West

Social Media
Top 30 Related IT Skills in Merseyside

For the 6 months to 23 September 2014, IT jobs across the Merseyside region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 17 (85.00%) Google
2 16 (80.00%) Facebook
3 10 (50.00%) Marketing
3 10 (50.00%) Agile Software Development
4 9 (45.00%) SEO
4 9 (45.00%) Twitter
4 9 (45.00%) Digital Marketing
4 9 (45.00%) Pay per click
5 8 (40.00%) ASP.NET Web API
5 8 (40.00%) Web Application Development
5 8 (40.00%) SQL Server 2012
5 8 (40.00%) ASP.NET MVC 4
5 8 (40.00%) ASP.NET MVC
5 8 (40.00%) BDD
5 8 (40.00%) NoSQL
5 8 (40.00%) Node.js
5 8 (40.00%) WCF
5 8 (40.00%) Git (software)
5 8 (40.00%) RESTful
5 8 (40.00%) Ruby
5 8 (40.00%) Yahoo!
5 8 (40.00%) TDD
5 8 (40.00%) Advertising
5 8 (40.00%) BBC
5 8 (40.00%) .NET
5 8 (40.00%) SQL Server
5 8 (40.00%) ASP.NET
5 8 (40.00%) OO
5 8 (40.00%) C#
5 8 (40.00%) Apple

Social Media
Top Related IT Skills in Merseyside by Category

For the 6 months to 23 September 2014, IT jobs across the Merseyside region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 8 (40.00%) Node.js
Business Applications
1 1 (5.00%) Google Analytics
Database & Business Intelligence
1 8 (40.00%) SQL Server
1 8 (40.00%) NoSQL
1 8 (40.00%) SQL Server 2012
Development Applications
1 8 (40.00%) Git (software)
General
1 10 (50.00%) Marketing
2 8 (40.00%) Advertising
3 1 (5.00%) Multimedia
3 1 (5.00%) Law
3 1 (5.00%) Manufacturing
Job Titles
1 8 (40.00%) Developer
1 8 (40.00%) .NET Developer
1 8 (40.00%) SEO Executive
1 8 (40.00%) Marketing Executive
2 2 (10.00%) Project Manager
3 1 (5.00%) Digital Marketing Manager
3 1 (5.00%) IT Project Manager
3 1 (5.00%) Marketing Manager
3 1 (5.00%) Web Project Manager
3 1 (5.00%) Web Manager
3 1 (5.00%) Services Director
Libraries, Frameworks & Software Standards
1 8 (40.00%) WCF
1 8 (40.00%) RESTful
1 8 (40.00%) ASP.NET MVC
1 8 (40.00%) ASP.NET MVC 4
1 8 (40.00%) ASP.NET Web API
1 8 (40.00%) .NET
1 8 (40.00%) ASP.NET
2 1 (5.00%) CSS
2 1 (5.00%) HTML
Miscellaneous
1 8 (40.00%) BBC
2 1 (5.00%) Blog
2 1 (5.00%) Social Network
2 1 (5.00%) Mobile App
Processes & Methodologies
1 10 (50.00%) Agile Software Development
2 9 (45.00%) Pay per click
2 9 (45.00%) Digital Marketing
2 9 (45.00%) SEO
3 8 (40.00%) MVC
3 8 (40.00%) BDD
3 8 (40.00%) Web Application Development
3 8 (40.00%) TDD
3 8 (40.00%) OO
4 4 (20.00%) Data Modelling
5 2 (10.00%) B2B
5 2 (10.00%) Project Management
5 2 (10.00%) PRINCE2
6 1 (5.00%) Online Marketing
6 1 (5.00%) Analytics
6 1 (5.00%) Marketing Strategy
6 1 (5.00%) Social Media Marketing
6 1 (5.00%) Asset Management
6 1 (5.00%) Content Management
Programming Languages
1 8 (40.00%) C#
1 8 (40.00%) Ruby
Qualifications
1 2 (10.00%) PRINCE2 Certification
1 2 (10.00%) Degree
Quality Assurance & Compliance
1 1 (5.00%) SLA
Vendors
1 17 (85.00%) Google
2 16 (80.00%) Facebook
3 9 (45.00%) Twitter
4 8 (40.00%) Apple
4 8 (40.00%) Sony
4 8 (40.00%) Yahoo!