The table below looks at the prevalence of the term Advertising in IT contracts advertised for the North East region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Advertising
Rank 127 70 43
Rank change year-on-year
-57 -27
Contract jobs citing Advertising 4 3 8
As % of all contract IT jobs located in the North East 0.25% 0.37% 1.53%
As % of the General category 1.79% 1.91% 7.41%
Number of daily rates quoted 3 3 8
Median daily rate £350 £300 £425
Median daily rate % change year-on-year
+16.66% -29.41%
UK excluding London median daily rate £375 £360 £369
% change year-on-year
+4.16% -2.37%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.75 £12.50 £21.00
% change year-on-year
+34.00% -40.47%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North East region.

General Category
North East
Contract IT job ads with a match in the
General category
224 157 108
As % of all contract IT jobs located in the North East 13.82% 19.12% 20.65%
Number of daily rates quoted 146 101 65
Median daily rate £340 £335 £398
Median daily rate % change year-on-year
+1.49% -15.72%
90% offered a daily rate of more than £220 £255 £200
10% offered a daily rate of more than £479 £500 £500
UK excluding London median daily rate £400 £400 £378
% change year-on-year
- +5.96%
Number of hourly rates quoted 10 13 6
Median hourly rate £27.75 £13.00 £18.13
Median hourly rate % change year-on-year
+113.46% -28.27%
90% offered a hourly rate of more than £10.40 £10.65 £14.06
10% offered a hourly rate of more than £36.60 £37.60 £34.75
UK excluding London median hourly rate £25.00 £22.50 £23.63
% change year-on-year
+11.11% -4.76%

Advertising
Jobs Demand Trend in the North East

The demand trend of contract jobs across the North East region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the North East

Advertising
Daily Rate Trend in the North East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the North East region.

Advertising Daily Rate Trend in the North East

Advertising
Contract Job Locations in the North East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the North East region over the 3 months to 28 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear -61 3 £350 +3.70% 10
Advertising
England

Advertising
Top 30 Related IT Skills in the North East

For the 6 months to 28 June 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North East region with a requirement for Advertising.

1 15 (93.75%) Microsoft
2 5 (31.25%) SQL
2 5 (31.25%) T-SQL
2 5 (31.25%) .NET
2 5 (31.25%) SQL Server
3 4 (25.00%) C#
3 4 (25.00%) ASP.NET
3 4 (25.00%) MS Excel
3 4 (25.00%) Business Intelligence
3 4 (25.00%) Finance
3 4 (25.00%) Dynamics AX
3 4 (25.00%) SQL Server Reporting Services
3 4 (25.00%) SQL Server 2008
4 3 (18.75%) SC Cleared
4 3 (18.75%) Security Cleared
4 3 (18.75%) PowerShell
4 3 (18.75%) Degree
4 3 (18.75%) SQL Server Integration Services
4 3 (18.75%) Windows
4 3 (18.75%) MCSE
4 3 (18.75%) Active Directory
4 3 (18.75%) Microsoft Certification
4 3 (18.75%) SharePoint
5 2 (12.50%) Data Warehouse
5 2 (12.50%) ERP
5 2 (12.50%) Citrix
5 2 (12.50%) Web Services
5 2 (12.50%) XML
5 2 (12.50%) Classic ASP
5 2 (12.50%) CRM

Advertising
Top Related IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (18.75%) SharePoint
2 2 (12.50%) Skype for Business
3 1 (6.25%) CMS
3 1 (6.25%) Exchange Server 2007
3 1 (6.25%) Exchange Server 2010
3 1 (6.25%) Exchange Server 2013
3 1 (6.25%) MS Exchange
3 1 (6.25%) SharePoint 2010
3 1 (6.25%) SharePoint 2013
Applications
1 4 (25.00%) MS Excel
2 2 (12.50%) MS Office
Business Applications
1 4 (25.00%) Dynamics AX
2 2 (12.50%) Dynamics CRM
3 1 (6.25%) SAP Business One
Cloud Services
1 2 (12.50%) Office 365
Communications & Networking
1 1 (6.25%) Intranet
1 1 (6.25%) PBX
1 1 (6.25%) Skype
Database & Business Intelligence
1 5 (31.25%) SQL Server
2 4 (25.00%) SQL Server 2008
2 4 (25.00%) SQL Server Reporting Services
3 3 (18.75%) SQL Server Integration Services
4 2 (12.50%) Data Warehouse
4 2 (12.50%) SQL Server 2005
4 2 (12.50%) SQL Server 2012
5 1 (6.25%) Crystal Reports
5 1 (6.25%) MS Access
Development Applications
1 1 (6.25%) Team Foundation Server
1 1 (6.25%) Visual Studio
General
1 4 (25.00%) Finance
2 2 (12.50%) Marketing
Job Titles
1 7 (43.75%) Developer
2 4 (25.00%) Architect
3 2 (12.50%) .NET Developer
3 2 (12.50%) Applications Developer
3 2 (12.50%) ASP.NET Developer
3 2 (12.50%) Dynamics AX Architect
3 2 (12.50%) Microsoft Developer
3 2 (12.50%) SharePoint Developer
3 2 (12.50%) Solutions Architect
3 2 (12.50%) SQL Developer
3 2 (12.50%) Technical Architect
3 2 (12.50%) T-SQL Developer
4 1 (6.25%) .NET Applications Developer
4 1 (6.25%) C# Application Developer
4 1 (6.25%) Dynamics AX Developer
4 1 (6.25%) Microsoft Solutions Architect
4 1 (6.25%) Office 365 Architect
4 1 (6.25%) Office 365 Specialist
4 1 (6.25%) PowerShell Specialist
4 1 (6.25%) SAP Business One Manager
Libraries, Frameworks & Software Standards
1 5 (31.25%) .NET
2 4 (25.00%) ASP.NET
3 2 (12.50%) Classic ASP
3 2 (12.50%) CSS
3 2 (12.50%) HTML
3 2 (12.50%) Web Services
3 2 (12.50%) XML
4 1 (6.25%) .NET Framework
4 1 (6.25%) ADO.NET
4 1 (6.25%) COM
4 1 (6.25%) jQuery
4 1 (6.25%) RESTful
4 1 (6.25%) SOAP
4 1 (6.25%) XHTML
4 1 (6.25%) XSLT
Miscellaneous
1 2 (12.50%) Analytical Skills
1 2 (12.50%) Clustering
1 2 (12.50%) Computer Science
1 2 (12.50%) Management Information System
Operating Systems
1 3 (18.75%) Windows
2 1 (6.25%) Windows Server
2 1 (6.25%) Windows Server 2012
Processes & Methodologies
1 4 (25.00%) Business Intelligence
2 2 (12.50%) CRM
2 2 (12.50%) Database Mirroring
2 2 (12.50%) ERP
2 2 (12.50%) Migration
2 2 (12.50%) Performance Tuning
2 2 (12.50%) Revenue Management
2 2 (12.50%) SDLC
2 2 (12.50%) Software Testing
2 2 (12.50%) Web Development
3 1 (6.25%) Front End Development
3 1 (6.25%) Load Balancing
3 1 (6.25%) MVC
3 1 (6.25%) Project Management
3 1 (6.25%) Test Automation
3 1 (6.25%) Test Scripting
Programming Languages
1 5 (31.25%) SQL
1 5 (31.25%) T-SQL
2 4 (25.00%) C#
3 3 (18.75%) PowerShell
4 2 (12.50%) JavaScript
4 2 (12.50%) VB
4 2 (12.50%) VBScript
5 1 (6.25%) VBA
Qualifications
1 3 (18.75%) Degree
1 3 (18.75%) MCSE
1 3 (18.75%) Microsoft Certification
1 3 (18.75%) SC Cleared
1 3 (18.75%) Security Cleared
System Software
1 3 (18.75%) Active Directory
2 1 (6.25%) Brightmail
Systems Management
1 2 (12.50%) Microsoft Clustering
Vendors
1 15 (93.75%) Microsoft
2 2 (12.50%) Citrix
2 2 (12.50%) VMware
3 1 (6.25%) IronPort
3 1 (6.25%) Nintex
3 1 (6.25%) SAP