The table below looks at the prevalence of the term Advertising in IT contracts advertised for the North East region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Advertising
Rank 95 79 72
Rank change year-on-year
-16 -7
Contract jobs citing Advertising 14 3 5
As % of all contract IT jobs located in the North East 1.02% 0.31% 0.57%
As % of the General category 7.00% 1.12% 3.11%
Number of daily rates quoted 12 3 3
Median daily rate £350 £350 £250
Median daily rate % change year-on-year
- +40.00%
UK excluding London median daily rate £380 £375 £400
% change year-on-year
+1.20% -6.25%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.00 £16.00 £20.25
% change year-on-year
-6.25% -20.98%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North East region.

General Category
North East
Contract IT job ads with a match in the
General category
200 269 161
As % of all contract IT jobs located in the North East 14.58% 27.88% 18.34%
Number of daily rates quoted 146 159 115
Median daily rate £409 £425 £375
Median daily rate % change year-on-year
-3.76% +13.33%
90% offered a daily rate of more than £275 £265 £250
10% offered a daily rate of more than £558 £588 £497
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 1 15 0
Median hourly rate £33.72 £45.50 -
Median hourly rate % change year-on-year
-25.89% -
UK excluding London median hourly rate £24.50 £28.69 £25.00
% change year-on-year
-14.60% +14.76%

Advertising
Jobs Demand Trend in the North East

The demand trend of contract jobs across the North East region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the North East

Advertising
Daily Rate Trend in the North East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the North East region.

Advertising Daily Rate Trend in the North East

Advertising
Daily Rate Histogram in the North East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the North East region over the 3 months to 4 December 2016.

Advertising Daily Rate Histogram in the North East

Advertising
Contract Job Locations in the North East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the North East region over the 3 months to 4 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear -30 9 £385 +10.00% 8
Durham - 3 £300 - 3
Northumberland - 1 - -
Advertising
England

Advertising
Top 30 Related IT Skills in the North East

For the 6 months to 4 December 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North East region with a requirement for Advertising.

1 19 (90.48%) Microsoft
2 11 (52.38%) .NET
3 10 (47.62%) C#
3 10 (47.62%) SharePoint
4 8 (38.10%) ASP.NET
4 8 (38.10%) JavaScript
4 8 (38.10%) SQL Server
4 8 (38.10%) CSS
5 7 (33.33%) SQL
6 6 (28.57%) T-SQL
6 6 (28.57%) HTML
6 6 (28.57%) XML
6 6 (28.57%) MVC
6 6 (28.57%) jQuery
7 5 (23.81%) Sitecore
7 5 (23.81%) Office 365
7 5 (23.81%) CMS
8 4 (19.05%) Microsoft Certification
8 4 (19.05%) Windows
8 4 (19.05%) VB.NET
8 4 (19.05%) Sitecore CMS
8 4 (19.05%) LINQ
8 4 (19.05%) Ajax
8 4 (19.05%) WPF
9 3 (14.29%) Degree
9 3 (14.29%) PowerShell
9 3 (14.29%) SharePoint 2013
9 3 (14.29%) ASP.NET MVC
9 3 (14.29%) Active Directory
9 3 (14.29%) MCSE

Advertising
Top Related IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (47.62%) SharePoint
2 5 (23.81%) CMS
3 4 (19.05%) Sitecore CMS
4 3 (14.29%) SharePoint 2013
5 2 (9.52%) Skype for Business
6 1 (4.76%) Exchange Server 2007
6 1 (4.76%) Exchange Server 2010
6 1 (4.76%) Exchange Server 2013
6 1 (4.76%) IIS
6 1 (4.76%) MS Exchange
6 1 (4.76%) SharePoint 2010
6 1 (4.76%) SharePoint Foundation
Applications
1 3 (14.29%) MS Excel
2 2 (9.52%) MS Office
Business Applications
1 1 (4.76%) Dynamics CRM
1 1 (4.76%) SAP Business One
1 1 (4.76%) Unit4 Business World
Cloud Services
1 5 (23.81%) Office 365
2 2 (9.52%) Microsoft Azure
3 1 (4.76%) GitHub
3 1 (4.76%) OneDrive
Communications & Networking
1 2 (9.52%) Intranet
1 2 (9.52%) Skype
2 1 (4.76%) Unified Communications
2 1 (4.76%) WAN
Database & Business Intelligence
1 8 (38.10%) SQL Server
2 2 (9.52%) SQL Server 2005
2 2 (9.52%) SQL Server 2008
2 2 (9.52%) SQL Server Integration Services
2 2 (9.52%) SQL Server Reporting Services
3 1 (4.76%) Couchbase
3 1 (4.76%) Crystal Reports
3 1 (4.76%) Hadoop
3 1 (4.76%) MongoDB
3 1 (4.76%) NoSQL
Development Applications
1 1 (4.76%) Git (software)
1 1 (4.76%) Team Foundation Server
1 1 (4.76%) Visual Studio
General
1 1 (4.76%) Finance
1 1 (4.76%) Games
1 1 (4.76%) Legal
1 1 (4.76%) Publishing
Job Titles
1 12 (57.14%) Developer
2 5 (23.81%) Sitecore Developer
3 3 (14.29%) SharePoint Developer
4 2 (9.52%) .NET Developer
4 2 (9.52%) Administrator
4 2 (9.52%) Business Manager
4 2 (9.52%) Project Manager
4 2 (9.52%) SharePoint Administrator
4 2 (9.52%) SQL Server Specialist
4 2 (9.52%) Xamarin Developer
5 1 (4.76%) Architect
5 1 (4.76%) Business Project Manager
5 1 (4.76%) CRM Consultant
5 1 (4.76%) Functional Consultant
5 1 (4.76%) IT Manager
5 1 (4.76%) Messaging Specialist
5 1 (4.76%) Microsoft Consultant
5 1 (4.76%) Office 365 Specialist
5 1 (4.76%) PowerShell Specialist
5 1 (4.76%) SAP Business One Manager
Libraries, Frameworks & Software Standards
1 11 (52.38%) .NET
2 8 (38.10%) ASP.NET
2 8 (38.10%) CSS
3 6 (28.57%) HTML
3 6 (28.57%) jQuery
3 6 (28.57%) XML
4 4 (19.05%) Ajax
4 4 (19.05%) LINQ
4 4 (19.05%) WPF
5 3 (14.29%) ASP.NET MVC
6 2 (9.52%) ASP.NET Web API
7 1 (4.76%) .NET Framework
7 1 (4.76%) AngularJS
7 1 (4.76%) COM
7 1 (4.76%) CSS3
7 1 (4.76%) Entity Framework
7 1 (4.76%) JSTL
7 1 (4.76%) REST
7 1 (4.76%) RESTful
7 1 (4.76%) Xamarin.iOS
Miscellaneous
1 2 (9.52%) Clustering
1 2 (9.52%) Computer Science
2 1 (4.76%) Data Centre
Operating Systems
1 4 (19.05%) Windows
2 1 (4.76%) Android
2 1 (4.76%) Apple iOS
2 1 (4.76%) Windows Server
2 1 (4.76%) Windows Server 2012
Processes & Methodologies
1 6 (28.57%) MVC
2 3 (14.29%) Front End Development
2 3 (14.29%) Migration
3 2 (9.52%) Agile Software Development
3 2 (9.52%) Business Intelligence
3 2 (9.52%) Database Mirroring
3 2 (9.52%) Performance Tuning
3 2 (9.52%) Scrum
3 2 (9.52%) TDD
4 1 (4.76%) Android Development
4 1 (4.76%) BDD
4 1 (4.76%) Business Analysis
4 1 (4.76%) CRM
4 1 (4.76%) Data Migration
4 1 (4.76%) DevOps
4 1 (4.76%) ERP
4 1 (4.76%) iOS Development
4 1 (4.76%) Load Balancing
4 1 (4.76%) OO
4 1 (4.76%) PRINCE2
Programming Languages
1 10 (47.62%) C#
2 8 (38.10%) JavaScript
3 7 (33.33%) SQL
4 6 (28.57%) T-SQL
5 4 (19.05%) VB.NET
6 3 (14.29%) PowerShell
7 2 (9.52%) VBScript
8 1 (4.76%) XPath
Qualifications
1 4 (19.05%) Microsoft Certification
2 3 (14.29%) Degree
2 3 (14.29%) MCSE
3 2 (9.52%) SC Cleared
3 2 (9.52%) Security Cleared
4 1 (4.76%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (4.76%) QA
System Software
1 3 (14.29%) Active Directory
2 1 (4.76%) Brightmail
Systems Management
1 2 (9.52%) Microsoft Clustering
Vendors
1 19 (90.48%) Microsoft
2 5 (23.81%) Sitecore
3 3 (14.29%) VMware
4 2 (9.52%) Citrix
4 2 (9.52%) Oracle
4 2 (9.52%) Xamarin
5 1 (4.76%) IronPort
5 1 (4.76%) Polycom
5 1 (4.76%) SAP