The table below looks at the prevalence of the term Advertising in IT contracts advertised for the North East region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 4 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 May 2016
Same period 2015 Same period 2014
Advertising
Rank 89 63 56
Rank change year-on-year
-26 -7
Contract jobs citing Advertising 8 1 5
As % of all contract IT jobs located in the North East 0.69% 0.13% 0.75%
As % of the General category 3.88% 0.58% 3.31%
Number of daily rates quoted 8 1 5
Median daily rate £375 £350 £450
Median daily rate % change year-on-year
+7.14% -22.22%
90% offered a daily rate of more than £326 £350 £385
10% offered a daily rate of more than £498 £350 £475
UK excluding London median daily rate £350 £350 £375
% change year-on-year
- -6.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £11.00 £21.00
% change year-on-year
+47.72% -47.61%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the North East region.

General Category
North East
Contract IT job ads with a match in the
General category
206 172 151
As % of all contract IT jobs located in the North East 17.88% 22.34% 22.74%
Number of daily rates quoted 125 99 99
Median daily rate £350 £325 £270
Median daily rate % change year-on-year
+7.69% +20.37%
90% offered a daily rate of more than £210 £245 £199
10% offered a daily rate of more than £540 £500 £450
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 9 14 0
Median hourly rate £28.00 £12.50 -
Median hourly rate % change year-on-year
+124.00% -
UK excluding London median hourly rate £27.38 £24.25 £25.00
% change year-on-year
+12.90% -3.00%

Advertising
Jobs Demand Trend in the North East

The demand trend of contract jobs across the North East region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the North East

Advertising
Daily Rate Trend in the North East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the North East region.

Advertising Daily Rate Trend in the North East

Advertising
Daily Rate Histogram in the North East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the North East region over the 3 months to 4 May 2016.

Advertising Daily Rate Histogram in the North East

Advertising
Contract Job Locations in the North East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the North East region over the 3 months to 4 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear - 5 £338 - 15
Durham +1 2 £438 +25.00%
Northumberland - 1 £400 -
Advertising
England

Advertising
Top 30 Related IT Skills in the North East

For the 6 months to 4 May 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North East region with a requirement for Advertising.

1 16 (100.00%) Microsoft
2 7 (43.75%) .NET
3 6 (37.50%) C#
3 6 (37.50%) Finance
4 5 (31.25%) SQL
4 5 (31.25%) T-SQL
4 5 (31.25%) ASP.NET
4 5 (31.25%) Business Intelligence
5 4 (25.00%) SQL Server
5 4 (25.00%) SQL Server Reporting Services
5 4 (25.00%) Dynamics AX
6 3 (18.75%) SDLC
6 3 (18.75%) Analytical Skills
6 3 (18.75%) Marketing
6 3 (18.75%) Web Development
6 3 (18.75%) SQL Server 2012
6 3 (18.75%) SQL Server 2008
6 3 (18.75%) Revenue Management
6 3 (18.75%) Software Testing
6 3 (18.75%) Dynamics CRM
6 3 (18.75%) Migration
6 3 (18.75%) Management Information System
6 3 (18.75%) MS Office
6 3 (18.75%) VB
6 3 (18.75%) JavaScript
6 3 (18.75%) Classic ASP
6 3 (18.75%) MS Excel
6 3 (18.75%) CRM
6 3 (18.75%) SharePoint
6 3 (18.75%) Data Warehouse

Advertising
Top Related IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (18.75%) SharePoint
2 1 (6.25%) CMS
2 1 (6.25%) SharePoint 2010
2 1 (6.25%) SharePoint 2013
2 1 (6.25%) Skype for Business
Applications
1 3 (18.75%) MS Excel
1 3 (18.75%) MS Office
Business Applications
1 4 (25.00%) Dynamics AX
2 3 (18.75%) Dynamics CRM
3 1 (6.25%) Sage X3
Cloud Services
1 1 (6.25%) Office 365
Communications & Networking
1 1 (6.25%) Intranet
1 1 (6.25%) PBX
1 1 (6.25%) Skype
Database & Business Intelligence
1 4 (25.00%) SQL Server
1 4 (25.00%) SQL Server Reporting Services
2 3 (18.75%) Data Warehouse
2 3 (18.75%) SQL Server 2008
2 3 (18.75%) SQL Server 2012
3 2 (12.50%) SQL Server Integration Services
4 1 (6.25%) MS Access
Development Applications
1 1 (6.25%) Team Foundation Server
1 1 (6.25%) Visual Studio
General
1 6 (37.50%) Finance
2 3 (18.75%) Marketing
Job Titles
1 8 (50.00%) Developer
2 4 (25.00%) Architect
3 3 (18.75%) .NET Developer
3 3 (18.75%) Applications Developer
3 3 (18.75%) ASP.NET Developer
3 3 (18.75%) SQL Developer
3 3 (18.75%) T-SQL Developer
4 2 (12.50%) .NET Applications Developer
4 2 (12.50%) Dynamics AX Architect
4 2 (12.50%) Microsoft Developer
4 2 (12.50%) SharePoint Developer
4 2 (12.50%) Solutions Architect
4 2 (12.50%) Technical Architect
4 2 (12.50%) VB Developer
5 1 (6.25%) ASP Developer
5 1 (6.25%) C# Developer
5 1 (6.25%) Consultant
5 1 (6.25%) IT Manager
5 1 (6.25%) Programme Manager
5 1 (6.25%) Senior Developer
Libraries, Frameworks & Software Standards
1 7 (43.75%) .NET
2 5 (31.25%) ASP.NET
3 3 (18.75%) Classic ASP
4 2 (12.50%) CSS
4 2 (12.50%) HTML
4 2 (12.50%) Web Services
4 2 (12.50%) XML
5 1 (6.25%) .NET Framework
5 1 (6.25%) ADO.NET
5 1 (6.25%) COM
5 1 (6.25%) jQuery
5 1 (6.25%) RESTful
5 1 (6.25%) SOAP
5 1 (6.25%) XHTML
5 1 (6.25%) XSLT
Miscellaneous
1 3 (18.75%) Analytical Skills
1 3 (18.75%) Management Information System
Processes & Methodologies
1 5 (31.25%) Business Intelligence
2 3 (18.75%) CRM
2 3 (18.75%) Migration
2 3 (18.75%) Revenue Management
2 3 (18.75%) SDLC
2 3 (18.75%) Software Testing
2 3 (18.75%) Web Development
3 2 (12.50%) ERP
4 1 (6.25%) Analytics
4 1 (6.25%) Data Migration
4 1 (6.25%) ETL
4 1 (6.25%) Front End Development
4 1 (6.25%) MVC
4 1 (6.25%) Project Management
4 1 (6.25%) Risk Management
4 1 (6.25%) Stakeholder Management
4 1 (6.25%) Test Automation
4 1 (6.25%) Test Scripting
4 1 (6.25%) Workflow
4 1 (6.25%) Workflow Development
Programming Languages
1 6 (37.50%) C#
2 5 (31.25%) SQL
2 5 (31.25%) T-SQL
3 3 (18.75%) JavaScript
3 3 (18.75%) VB
4 1 (6.25%) C
4 1 (6.25%) VBA
Qualifications
1 1 (6.25%) Degree
1 1 (6.25%) SC Cleared
1 1 (6.25%) Security Cleared
Vendors
1 16 (100.00%) Microsoft
2 1 (6.25%) Nintex
2 1 (6.25%) Sage