The table below looks at the statistics for SEO skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 16 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
16 Jan 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
UK / England
Rank 463 388 438
Rank change year-on-year
-75 +50
Contract jobs citing SEO 112 207 160
As % of all contract IT jobs located in England 0.27% 0.45% 0.35%
As % of the Processes & Methodologies category 0.33% 0.55% 0.44%
Number of daily rates quoted 76 129 90
Median daily rate £350 £400 £350
Median daily rate % change year-on-year
-12.50% +14.28%
90% offered a daily rate of more than £184 £271 £155
10% offered a daily rate of more than £525 £550 £505
UK excluding London median daily rate £350 £375 £308
% change year-on-year
-6.66% +21.95%
Number of hourly rates quoted 3 2 1
Median hourly rate £21.50 £24.96 £37.50
Median hourly rate % change year-on-year
-13.85% -33.44%
UK excluding London median hourly rate £21.50 £30.00 -
% change year-on-year
-28.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
34196 37462 36478
As % of all contract IT jobs located in England 82.46% 82.05% 78.75%
Number of daily rates quoted 22819 24555 24009
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £300 £285
10% offered a daily rate of more than £600 £600 £585
UK excluding London median daily rate £410 £400 £390
% change year-on-year
+2.50% +2.56%
Number of hourly rates quoted 847 1090 988
Median hourly rate £33.00 £37.50 £25.00
Median hourly rate % change year-on-year
-12.00% +50.00%
90% offered a hourly rate of more than £13.00 £12.73 £12.00
10% offered a hourly rate of more than £50.00 £55.00 £47.50
UK excluding London median hourly rate £35.00 £39.00 £26.00
% change year-on-year
-10.25% +50.00%

SEO
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in England

SEO
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the England region.

SEO Daily Rate Trend in England

SEO
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 16 January 2017.

SEO Daily Rate Histogram in England

SEO
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the England region.

SEO Hourly Rate Trend in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the England region over the 3 months to 16 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -30 73 £350 -17.64% 47
South East -20 15 £325 -13.33% 29
South West +22 5 £280 - 5
Yorkshire +15 5 £525 +73.55% 10
North West +4 5 £300 -17.24% 21
North East -25 4 £300 -39.39% 2
East Midlands +4 2 £400 -1.23% 9
East of England -5 2 £450 +20.00% 5
West Midlands -12 1 - - 8
SEO
UK

SEO
Top 30 Related IT Skills in England

For the 6 months to 16 January 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for SEO.

1 150 (44.38%) Agile Software Development
2 136 (40.24%) HTML
3 129 (38.17%) User Experience
4 118 (34.91%) CSS
5 109 (32.25%) Analytics
6 102 (30.18%) Marketing
7 94 (27.81%) CMS
8 86 (25.44%) Social Media
9 85 (25.15%) JavaScript
10 72 (21.30%) Google
11 66 (19.53%) Publishing
12 64 (18.93%) Google Analytics
13 61 (18.05%) HTML5
14 57 (16.86%) Analytical Skills
15 55 (16.27%) Legal
16 51 (15.09%) Web Development
16 51 (15.09%) Front End Development
17 50 (14.79%) E-Commerce
18 49 (14.50%) Web Application Development
18 49 (14.50%) CSS3
19 44 (13.02%) Digital Marketing
20 42 (12.43%) jQuery
21 41 (12.13%) Git (software)
22 39 (11.54%) Content Management
23 36 (10.65%) Pay per click
24 32 (9.47%) Web Usability
25 31 (9.17%) Adobe
26 28 (8.28%) Project Management
26 28 (8.28%) Responsive Web Design
27 27 (7.99%) Management Information System

SEO
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 94 (27.81%) CMS
2 19 (5.62%) Drupal
2 19 (5.62%) WordPress
3 14 (4.14%) SharePoint
4 12 (3.55%) Adobe Experience Manager
5 11 (3.25%) Umbraco
6 10 (2.96%) Sitecore CMS
7 4 (1.18%) Apache
7 4 (1.18%) Apache Solr
8 2 (0.59%) Exchange Server 2010
8 2 (0.59%) Joomla!
8 2 (0.59%) Kentico
8 2 (0.59%) Liferay
8 2 (0.59%) MS Exchange
8 2 (0.59%) WebSphere
9 1 (0.30%) EPiServer CMS
9 1 (0.30%) Jadu
9 1 (0.30%) nginx
9 1 (0.30%) SharePoint 2010
9 1 (0.30%) Skype for Business
Applications
1 25 (7.40%) Photoshop
2 12 (3.55%) MS Excel
3 11 (3.25%) MS Office
4 9 (2.66%) Adobe Illustrator
5 7 (2.07%) MS PowerPoint
6 4 (1.18%) InDesign
6 4 (1.18%) MS Project
7 3 (0.89%) GIMP
7 3 (0.89%) MS Visio
7 3 (0.89%) OmniGraffle
8 2 (0.59%) Adobe Creative Suite
9 1 (0.30%) SPSS
Business Applications
1 5 (1.48%) Magento
2 3 (0.89%) Dynamics CRM
2 3 (0.89%) Sage X3
3 2 (0.59%) Eloqua
3 2 (0.59%) SAP hybris
3 2 (0.59%) WebTrends
4 1 (0.30%) Adobe Campaign
4 1 (0.30%) Radian6
4 1 (0.30%) Salesforce.com CRM
4 1 (0.30%) SDL Web 8
4 1 (0.30%) Sprinklr
Cloud Services
1 64 (18.93%) Google Analytics
2 14 (4.14%) Adobe Analytics
3 12 (3.55%) GitHub
4 8 (2.37%) AdWords
5 5 (1.48%) Google Tag Manager
6 4 (1.18%) Adobe Creative Cloud
7 3 (0.89%) Akamai
7 3 (0.89%) Amazon AWS
7 3 (0.89%) PaaS
8 2 (0.59%) Microsoft Azure
8 2 (0.59%) Office 365
9 1 (0.30%) Amazon EC2
9 1 (0.30%) BlueKai
9 1 (0.30%) OneDrive
9 1 (0.30%) Responsys
9 1 (0.30%) SaaS
9 1 (0.30%) Trello
Communications & Networking
1 9 (2.66%) Intranet
2 7 (2.07%) HTTP
2 7 (2.07%) Internet
3 3 (0.89%) Skype
4 2 (0.59%) FTP
4 2 (0.59%) TCP/IP
5 1 (0.30%) DHCP
5 1 (0.30%) DNS
5 1 (0.30%) Extranet
5 1 (0.30%) Firewall
5 1 (0.30%) iSCSI
5 1 (0.30%) LAN
5 1 (0.30%) LDAP
5 1 (0.30%) NAS
5 1 (0.30%) SAN
5 1 (0.30%) VoIP
5 1 (0.30%) VPN
5 1 (0.30%) WAN
5 1 (0.30%) Wi-Fi
5 1 (0.30%) Wireless
Database & Business Intelligence
1 10 (2.96%) MySQL
1 10 (2.96%) SQL Server
2 8 (2.37%) Jackrabbit
3 3 (0.89%) MongoDB
3 3 (0.89%) NoSQL
3 3 (0.89%) SQL Server 2008
4 2 (0.59%) BusinessObjects
4 2 (0.59%) Relational Database
5 1 (0.30%) Big Data
5 1 (0.30%) Endeca
5 1 (0.30%) Oracle Database
5 1 (0.30%) Oracle Database 12c
5 1 (0.30%) Oracle Reports
5 1 (0.30%) SQL Server 2012
Development Applications
1 41 (12.13%) Git (software)
2 11 (3.25%) Subversion
3 9 (2.66%) JUnit
3 9 (2.66%) Maven
4 8 (2.37%) Mockito
5 7 (2.07%) Axure RP
5 7 (2.07%) Grunt
5 7 (2.07%) webpack
6 6 (1.78%) git-flow
6 6 (1.78%) Jasmine
7 5 (1.48%) gulp
7 5 (1.48%) JIRA
8 4 (1.18%) Visual Studio
9 3 (0.89%) Balsamiq Mockups
9 3 (0.89%) Dreamweaver
9 3 (0.89%) Mocha
9 3 (0.89%) Protractor
10 2 (0.59%) Bower
10 2 (0.59%) Jenkins
10 2 (0.59%) Vagrant
General
1 102 (30.18%) Marketing
2 66 (19.53%) Publishing
3 55 (16.27%) Legal
4 27 (7.99%) Retail
5 21 (6.21%) Finance
6 13 (3.85%) Telecoms
7 11 (3.25%) Advertising
8 4 (1.18%) Automotive
8 4 (1.18%) Banking
8 4 (1.18%) Law
8 4 (1.18%) Pharmaceutical
9 3 (0.89%) Brand Awareness
9 3 (0.89%) German Language
9 3 (0.89%) Manufacturing
10 1 (0.30%) Arabic Language
10 1 (0.30%) Dutch Language
10 1 (0.30%) Games
10 1 (0.30%) Local Government
10 1 (0.30%) Military
10 1 (0.30%) Portuguese Language
Job Titles
1 90 (26.63%) Developer
2 71 (21.01%) Designer
3 57 (16.86%) Content Designer
4 39 (11.54%) Front End Developer (Client-Side Developer)
5 19 (5.62%) Analyst
6 16 (4.73%) Web Developer
7 15 (4.44%) Consultant
7 15 (4.44%) JavaScript Developer
7 15 (4.44%) Project Manager
8 14 (4.14%) SEO Manager
8 14 (4.14%) Web Manager
9 11 (3.25%) SEO Consultant
10 10 (2.96%) Drupal Developer
10 10 (2.96%) Marketing Manager
11 9 (2.66%) Analytics Manager
11 9 (2.66%) Content Manager
11 9 (2.66%) UX Developer
11 9 (2.66%) WordPress Developer
12 8 (2.37%) Web Designer
13 7 (2.07%) HTML Developer
Libraries, Frameworks & Software Standards
1 136 (40.24%) HTML
2 118 (34.91%) CSS
3 61 (18.05%) HTML5
4 49 (14.50%) CSS3
5 42 (12.43%) jQuery
6 21 (6.21%) Sass
7 19 (5.62%) AngularJS
8 18 (5.33%) RESTful
9 16 (4.73%) .NET
9 16 (4.73%) Twitter Bootstrap
10 15 (4.44%) Ajax
11 14 (4.14%) LESS
12 13 (3.85%) XML
13 11 (3.25%) React
14 9 (2.66%) J2EE
14 9 (2.66%) Spring
14 9 (2.66%) Web Services
15 8 (2.37%) Java SE
15 8 (2.37%) JSP
15 8 (2.37%) Servlets
Miscellaneous
1 129 (38.17%) User Experience
2 86 (25.44%) Social Media
3 57 (16.86%) Analytical Skills
4 27 (7.99%) Management Information System
5 14 (4.14%) Copywriting
6 12 (3.55%) Digital Media
6 12 (3.55%) Visualisation
7 9 (2.66%) Blog
8 7 (2.07%) FMCG
8 7 (2.07%) Mobile App
8 7 (2.07%) Taxonomies
9 5 (1.48%) Animation
9 5 (1.48%) Statistics
10 4 (1.18%) Mathematics
11 3 (0.89%) Computer Science
11 3 (0.89%) Graphic Design
11 3 (0.89%) NHS
12 2 (0.59%) Smartphone
12 2 (0.59%) W3C
12 2 (0.59%) Web 2.0
Operating Systems
1 7 (2.07%) Linux
2 4 (1.18%) Unix
2 4 (1.18%) Windows
3 3 (0.89%) Windows Server
3 3 (0.89%) Windows Server 2008
4 2 (0.59%) Windows Server 2012
5 1 (0.30%) Android
5 1 (0.30%) Mac OS X
5 1 (0.30%) Windows 10
5 1 (0.30%) Windows 7
5 1 (0.30%) Windows Server 2003
Processes & Methodologies
1 150 (44.38%) Agile Software Development
2 109 (32.25%) Analytics
3 51 (15.09%) Front End Development
3 51 (15.09%) Web Development
4 50 (14.79%) E-Commerce
5 49 (14.50%) Web Application Development
6 44 (13.02%) Digital Marketing
7 39 (11.54%) Content Management
8 36 (10.65%) Pay per click
9 32 (9.47%) Web Usability
10 28 (8.28%) Project Management
10 28 (8.28%) Responsive Web Design
11 27 (7.99%) Web Analytics
12 25 (7.40%) Stakeholder Management
13 24 (7.10%) CRM
14 21 (6.21%) Wireframes
15 19 (5.62%) Scrum
15 19 (5.62%) Web Design
16 18 (5.33%) B2B
16 18 (5.33%) Prototyping
Programming Languages
1 85 (25.15%) JavaScript
2 27 (7.99%) PHP
3 13 (3.85%) SQL
4 12 (3.55%) Java
5 8 (2.37%) Python
6 7 (2.07%) C
7 6 (1.78%) C#
8 5 (1.48%) R
9 4 (1.18%) ES6
10 2 (0.59%) VB.NET
11 1 (0.30%) Go
11 1 (0.30%) PowerShell
11 1 (0.30%) Ruby
11 1 (0.30%) Scala
11 1 (0.30%) TypeScript
Qualifications
1 19 (5.62%) Degree
2 9 (2.66%) Security Cleared
3 6 (1.78%) SC Cleared
4 2 (0.59%) BPSS Clearance
4 2 (0.59%) MBA
4 2 (0.59%) Microsoft Certification
4 2 (0.59%) PRINCE2 Practitioner
5 1 (0.30%) MCP
5 1 (0.30%) MCSA
5 1 (0.30%) PRINCE2 Certification
5 1 (0.30%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 16 (4.73%) QA
2 8 (2.37%) Actionable Recommendations
3 5 (1.48%) Data Quality
4 4 (1.18%) SLA
5 1 (0.30%) Disclosure Scotland
5 1 (0.30%) WAI
5 1 (0.30%) WCAG
System Software
1 2 (0.59%) Active Directory
2 1 (0.30%) Varnish
2 1 (0.30%) vSphere
2 1 (0.30%) XenApp
Systems Management
1 2 (0.59%) Ansible
1 2 (0.59%) Puppet
2 1 (0.30%) PowerCLI
2 1 (0.30%) TeamSite
Vendors
1 72 (21.30%) Google
2 31 (9.17%) Adobe
3 21 (6.21%) Microsoft
4 12 (3.55%) DoubleClick
5 11 (3.25%) Sitecore
6 9 (2.66%) Tableau
7 6 (1.78%) Twitter
8 5 (1.48%) Omniture
8 5 (1.48%) Sage
9 4 (1.18%) hybris
10 3 (0.89%) Barracuda Networks
10 3 (0.89%) Demandware
10 3 (0.89%) EPiServer
10 3 (0.89%) Facebook
10 3 (0.89%) HEAT Software
10 3 (0.89%) Marketo
11 2 (0.59%) Brandwatch
11 2 (0.59%) comScore
11 2 (0.59%) Kaspersky
11 2 (0.59%) Pardot
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