The table below looks at the statistics for SEO skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 450 426 436
Rank change year-on-year
-24 +10
Contract jobs citing SEO 146 195 195
As % of all contract IT jobs located in England 0.32% 0.38% 0.38%
As % of the Processes & Methodologies category 0.38% 0.47% 0.49%
Number of daily rates quoted 82 112 115
Median daily rate £325 £375 £350
Median daily rate % change year-on-year
-13.33% +7.14%
90% offered a daily rate of more than £175 £175 £194
10% offered a daily rate of more than £525 £495 £501
UK excluding London median daily rate £375 £393 £330
% change year-on-year
-4.45% +18.93%
Number of hourly rates quoted 5 4 4
Median hourly rate £20.50 £33.00 £26.75
Median hourly rate % change year-on-year
-37.87% +23.36%
90% offered a hourly rate of more than £15.70 £26.50 £14.72
10% offered a hourly rate of more than £22.50 £42.30 £41.00
UK excluding London median hourly rate £21.00 £33.00 £29.25
% change year-on-year
-36.36% +12.82%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38173 41342 39811
As % of all contract IT jobs located in England 82.79% 81.45% 77.14%
Number of daily rates quoted 25638 27209 26333
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £300 £280
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 1000 1236 1136
Median hourly rate £29.00 £31.44 £24.00
Median hourly rate % change year-on-year
-7.76% +31.00%
90% offered a hourly rate of more than £12.50 £12.50 £11.75
10% offered a hourly rate of more than £50.00 £50.00 £47.50
UK excluding London median hourly rate £31.00 £35.00 £25.00
% change year-on-year
-11.42% +40.00%

SEO
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in England

SEO
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the England region.

SEO Daily Rate Trend in England

SEO
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 7 December 2016.

SEO Daily Rate Histogram in England

SEO
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the England region.

SEO Hourly Rate Trend in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the England region over the 3 months to 7 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -2 81 £300 -14.28% 54
South East -9 21 £310 -17.33% 10
Yorkshire +14 10 £425 +21.42% 11
North West +9 10 £300 -20.00% 18
East Midlands +1 7 £400 +12.67% 12
South West +15 6 £415 +7.79% 6
West Midlands -18 5 £375 -11.76% 9
East of England +2 3 £425 +13.33% 11
North East -42 2 £463 -6.56%
SEO
UK

SEO
Top 30 Related IT Skills in England

For the 6 months to 7 December 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for SEO.

1 159 (42.86%) Agile Software Development
2 142 (38.27%) User Experience
3 136 (36.66%) HTML
4 120 (32.35%) Analytics
5 118 (31.81%) Marketing
6 108 (29.11%) CSS
7 102 (27.49%) CMS
8 93 (25.07%) Social Media
9 79 (21.29%) Google
10 78 (21.02%) JavaScript
11 70 (18.87%) Publishing
12 67 (18.06%) Google Analytics
13 64 (17.25%) Analytical Skills
14 62 (16.71%) Legal
15 58 (15.63%) E-Commerce
15 58 (15.63%) Digital Marketing
16 54 (14.56%) Web Development
17 51 (13.75%) HTML5
18 49 (13.21%) Web Application Development
19 47 (12.67%) CSS3
20 46 (12.40%) Content Management
21 45 (12.13%) Pay per click
22 40 (10.78%) jQuery
22 40 (10.78%) Web Usability
22 40 (10.78%) Front End Development
23 37 (9.97%) Git (software)
23 37 (9.97%) Web Analytics
24 34 (9.16%) PHP
24 34 (9.16%) Adobe
25 33 (8.89%) Project Management

SEO
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 102 (27.49%) CMS
2 23 (6.20%) Drupal
3 22 (5.93%) WordPress
4 10 (2.70%) Umbraco
5 9 (2.43%) Adobe Experience Manager
5 9 (2.43%) SharePoint
5 9 (2.43%) Sitecore CMS
6 8 (2.16%) Apache Solr
7 5 (1.35%) Apache
8 4 (1.08%) MS Exchange
9 3 (0.81%) Exchange Server 2010
9 3 (0.81%) Skype for Business
10 2 (0.54%) Joomla!
10 2 (0.54%) Kentico
10 2 (0.54%) WebSphere
11 1 (0.27%) Confluence
11 1 (0.27%) EPiServer CMS
11 1 (0.27%) ExpressionEngine
11 1 (0.27%) nginx
11 1 (0.27%) SharePoint 2010
Applications
1 28 (7.55%) Photoshop
2 17 (4.58%) MS Office
3 14 (3.77%) Adobe Illustrator
3 14 (3.77%) MS Excel
4 10 (2.70%) MS PowerPoint
5 7 (1.89%) MS Visio
6 4 (1.08%) InDesign
6 4 (1.08%) MS Project
7 3 (0.81%) Adobe Creative Suite
7 3 (0.81%) OmniGraffle
8 2 (0.54%) GIMP
9 1 (0.27%) Fireworks
9 1 (0.27%) SPSS
Business Applications
1 5 (1.35%) Magento
1 5 (1.35%) Sage X3
2 4 (1.08%) WebTrends
3 2 (0.54%) Adobe Campaign
3 2 (0.54%) Dynamics CRM
3 2 (0.54%) Eloqua
3 2 (0.54%) SAP hybris
4 1 (0.27%) Dynamics AX
4 1 (0.27%) Radian6
4 1 (0.27%) Salesforce.com CRM
4 1 (0.27%) SAP Oil and Gas
4 1 (0.27%) SDL Web 8
4 1 (0.27%) Sprinklr
4 1 (0.27%) Unica
Cloud Services
1 67 (18.06%) Google Analytics
2 15 (4.04%) GitHub
3 13 (3.50%) Adobe Analytics
4 7 (1.89%) AdWords
5 5 (1.35%) Adobe Creative Cloud
5 5 (1.35%) SaaS
6 4 (1.08%) Google Tag Manager
7 3 (0.81%) Amazon AWS
7 3 (0.81%) Basecamp
7 3 (0.81%) G Suite
7 3 (0.81%) PaaS
8 2 (0.54%) Microsoft Azure
8 2 (0.54%) Office 365
9 1 (0.27%) Amazon EC2
9 1 (0.27%) BlueKai
9 1 (0.27%) OneDrive
9 1 (0.27%) Responsys
9 1 (0.27%) Trello
Communications & Networking
1 13 (3.50%) Internet
2 10 (2.70%) Intranet
3 8 (2.16%) HTTP
4 6 (1.62%) LDAP
5 4 (1.08%) Skype
6 3 (0.81%) FTP
6 3 (0.81%) TCP/IP
6 3 (0.81%) Wireless
7 2 (0.54%) LAN
7 2 (0.54%) WAN
8 1 (0.27%) DHCP
8 1 (0.27%) DNS
8 1 (0.27%) Extranet
8 1 (0.27%) Firewall
8 1 (0.27%) HTTPS
8 1 (0.27%) iSCSI
8 1 (0.27%) SAN
8 1 (0.27%) VoIP
8 1 (0.27%) VPN
8 1 (0.27%) Wi-Fi
Database & Business Intelligence
1 13 (3.50%) SQL Server
2 9 (2.43%) MySQL
3 5 (1.35%) Jackrabbit
4 4 (1.08%) SQL Server 2008
5 3 (0.81%) MongoDB
5 3 (0.81%) Relational Database
6 2 (0.54%) BusinessObjects
6 2 (0.54%) NoSQL
7 1 (0.27%) Apache Cassandra
7 1 (0.27%) Big Data
7 1 (0.27%) Endeca
7 1 (0.27%) Informix
7 1 (0.27%) Oracle Database
7 1 (0.27%) Oracle Database 12c
7 1 (0.27%) Oracle Reports
7 1 (0.27%) RDBMS
7 1 (0.27%) RethinkDB
7 1 (0.27%) SQL Server 2012
Development Applications
1 37 (9.97%) Git (software)
2 11 (2.96%) Grunt
2 11 (2.96%) Subversion
3 10 (2.70%) webpack
4 8 (2.16%) gulp
4 8 (2.16%) Jasmine
5 7 (1.89%) JUnit
6 6 (1.62%) git-flow
6 6 (1.62%) JIRA
6 6 (1.62%) Maven
6 6 (1.62%) Mockito
7 5 (1.35%) Axure RP
7 5 (1.35%) Bower
7 5 (1.35%) Vagrant
8 4 (1.08%) Jenkins
9 3 (0.81%) Mocha
9 3 (0.81%) Protractor
10 2 (0.54%) Cucumber
10 2 (0.54%) Karma Test Runner
10 2 (0.54%) Selenium
General
1 118 (31.81%) Marketing
2 70 (18.87%) Publishing
3 62 (16.71%) Legal
4 31 (8.36%) Finance
5 27 (7.28%) Retail
6 16 (4.31%) Advertising
7 13 (3.50%) Telecoms
8 8 (2.16%) Brand Awareness
9 7 (1.89%) Banking
10 6 (1.62%) German Language
11 5 (1.35%) Manufacturing
11 5 (1.35%) Pharmaceutical
12 3 (0.81%) Games
12 3 (0.81%) Law
13 1 (0.27%) Aerospace
13 1 (0.27%) Electronics
13 1 (0.27%) Financial Institution
13 1 (0.27%) Front Office
13 1 (0.27%) Local Government
13 1 (0.27%) Military
Job Titles
1 89 (23.99%) Developer
2 79 (21.29%) Designer
3 63 (16.98%) Content Designer
4 30 (8.09%) Analyst
5 28 (7.55%) Front End Developer (Client-Side Developer)
6 19 (5.12%) Web Developer
7 16 (4.31%) SEO Manager
8 15 (4.04%) Consultant
8 15 (4.04%) JavaScript Developer
9 14 (3.77%) Drupal Developer
9 14 (3.77%) Marketing Manager
10 13 (3.50%) WordPress Developer
11 12 (3.23%) Web Manager
12 11 (2.96%) Business Analyst
12 11 (2.96%) Digital Analyst
12 11 (2.96%) SEO Consultant
13 9 (2.43%) Analytics Manager
13 9 (2.43%) Content Manager
13 9 (2.43%) Digital Executive
13 9 (2.43%) Project Manager
Libraries, Frameworks & Software Standards
1 136 (36.66%) HTML
2 108 (29.11%) CSS
3 51 (13.75%) HTML5
4 47 (12.67%) CSS3
5 40 (10.78%) jQuery
6 23 (6.20%) Twitter Bootstrap
7 22 (5.93%) AngularJS
7 22 (5.93%) Sass
8 18 (4.85%) XML
9 17 (4.58%) React
10 15 (4.04%) .NET
10 15 (4.04%) Ajax
11 14 (3.77%) RESTful
12 13 (3.50%) LESS
13 11 (2.96%) Drush
13 11 (2.96%) Node.js
13 11 (2.96%) Web Services
14 9 (2.43%) JSON
14 9 (2.43%) KnockoutJS
15 7 (1.89%) J2EE
Miscellaneous
1 142 (38.27%) User Experience
2 93 (25.07%) Social Media
3 64 (17.25%) Analytical Skills
4 33 (8.89%) Management Information System
5 22 (5.93%) Copywriting
6 20 (5.39%) Digital Media
7 16 (4.31%) Visualisation
8 13 (3.50%) Blog
9 10 (2.70%) FMCG
10 8 (2.16%) Algorithms
11 7 (1.89%) Taxonomies
12 6 (1.62%) Mobile App
13 5 (1.35%) Animation
13 5 (1.35%) Mobile Banking
13 5 (1.35%) Statistics
14 4 (1.08%) Mathematics
15 3 (0.81%) Computer Science
15 3 (0.81%) Graphic Design
15 3 (0.81%) NHS
15 3 (0.81%) Social Network
Operating Systems
1 9 (2.43%) Linux
2 5 (1.35%) Windows
3 4 (1.08%) Unix
3 4 (1.08%) Windows Server 2008
4 3 (0.81%) Android
4 3 (0.81%) Windows Server
4 3 (0.81%) Windows Server 2012
5 2 (0.54%) Windows 10
5 2 (0.54%) Windows 7
6 1 (0.27%) Apple iOS
6 1 (0.27%) Mac OS X
6 1 (0.27%) Ubuntu
6 1 (0.27%) Windows Server 2003
Processes & Methodologies
1 159 (42.86%) Agile Software Development
2 120 (32.35%) Analytics
3 58 (15.63%) Digital Marketing
3 58 (15.63%) E-Commerce
4 54 (14.56%) Web Development
5 49 (13.21%) Web Application Development
6 46 (12.40%) Content Management
7 45 (12.13%) Pay per click
8 40 (10.78%) Front End Development
8 40 (10.78%) Web Usability
9 37 (9.97%) Web Analytics
10 33 (8.89%) Project Management
11 30 (8.09%) Responsive Web Design
12 24 (6.47%) B2B
12 24 (6.47%) Wireframes
13 23 (6.20%) Scrum
13 23 (6.20%) Stakeholder Management
14 22 (5.93%) CRM
15 21 (5.66%) Prototyping
16 17 (4.58%) Data Analysis
Programming Languages
1 78 (21.02%) JavaScript
2 34 (9.16%) PHP
3 15 (4.04%) SQL
4 10 (2.70%) C
4 10 (2.70%) Java
5 9 (2.43%) Python
6 8 (2.16%) C#
7 5 (1.35%) R
8 4 (1.08%) ES6
9 3 (0.81%) VB.NET
10 1 (0.27%) Go
10 1 (0.27%) Lua
10 1 (0.27%) PowerShell
10 1 (0.27%) Scala
10 1 (0.27%) T-SQL
10 1 (0.27%) TypeScript
10 1 (0.27%) VB
Qualifications
1 30 (8.09%) Degree
2 7 (1.89%) Security Cleared
3 6 (1.62%) BPSS Clearance
4 4 (1.08%) SC Cleared
5 2 (0.54%) MBA
5 2 (0.54%) Microsoft Certification
6 1 (0.27%) MCP
6 1 (0.27%) MCSA
6 1 (0.27%) PMI Certification
6 1 (0.27%) PMP
6 1 (0.27%) PRINCE2 Certification
6 1 (0.27%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 17 (4.58%) QA
2 7 (1.89%) Actionable Recommendations
3 5 (1.35%) Data Quality
3 5 (1.35%) WCAG
4 4 (1.08%) SLA
5 3 (0.81%) Disclosure Scotland
6 1 (0.27%) WAI
System Software
1 5 (1.35%) Varnish
2 4 (1.08%) Active Directory
3 1 (0.27%) Docker
3 1 (0.27%) vSphere
3 1 (0.27%) XenApp
Systems Management
1 5 (1.35%) Ansible
2 2 (0.54%) Puppet
3 1 (0.27%) AirWatch
3 1 (0.27%) HP SiteScope
3 1 (0.27%) PowerCLI
3 1 (0.27%) Rancher
3 1 (0.27%) TeamSite
3 1 (0.27%) Tivoli
Vendors
1 79 (21.29%) Google
2 34 (9.16%) Adobe
3 16 (4.31%) Microsoft
4 12 (3.23%) DoubleClick
4 12 (3.23%) Sitecore
5 10 (2.70%) Sage
6 9 (2.43%) Tableau
7 6 (1.62%) Marketo
7 6 (1.62%) Omniture
7 6 (1.62%) Twitter
8 5 (1.35%) Facebook
8 5 (1.35%) Salesforce.com
9 4 (1.08%) Apple
9 4 (1.08%) Barracuda Networks
9 4 (1.08%) HEAT Software
9 4 (1.08%) HP
9 4 (1.08%) Oracle
9 4 (1.08%) SAP
10 3 (0.81%) arcserve
10 3 (0.81%) Citrix
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