The table below looks at the statistics for SEO skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 1 May 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 447 430 384
Rank change year-on-year
-17 -46
Contract jobs citing SEO 176 192 214
As % of all contract IT jobs located in England 0.34% 0.37% 0.43%
As % of the Processes & Methodologies category 0.42% 0.47% 0.55%
Number of daily rates quoted 116 105 142
Average daily rate £350 £325 £325
Average daily rate % change year-on-year
+7.69% -
90% offered a daily rate of more than £200 £185 £227
10% offered a daily rate of more than £500 £495 £450
UK excluding London average daily rate £350 £269 £325
% change year-on-year
+30.35% -17.38%
Number of hourly rates quoted 4 5 5
Average hourly rate £17.81 £19.00 £30.00
Average hourly rate % change year-on-year
-6.28% -36.66%
90% offered a hourly rate of more than £15.30 £13.10 £23.30
10% offered a hourly rate of more than £21.28 £32.00 £43.12
UK excluding London average hourly rate £16.00 £14.00 £46.00
% change year-on-year
+14.28% -69.56%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41831 40715 38755
As % of all contract IT jobs located in England 81.63% 79.06% 77.91%
Number of daily rates quoted 27968 25808 24622
Average daily rate £445 £418 £400
Average daily rate % change year-on-year
+6.58% +4.37%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 916 1188 1141
Average hourly rate £32.25 £29.00 £30.00
Average hourly rate % change year-on-year
+11.20% -3.33%
90% offered a hourly rate of more than £12.83 £12.40 £12.50
10% offered a hourly rate of more than £47.91 £47.83 £50.00
UK excluding London average hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

SEO
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the England region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in England

SEO
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the England region.

SEO Daily Rate Trend in England

SEO
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 1 May 2016.

SEO Daily Rate Histogram in England

SEO
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the England region.

SEO Hourly Rate Trend in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the England region over the 3 months to 1 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -53 66 £363 +11.53% 53
South East -6 47 £253 -25.18% 18
North West +9 23 £500 +61.29% 17
Yorkshire - 13 £400 - 13
West Midlands -21 9 £275 -5.57% 14
East Midlands +8 6 £225 -25.00% 2
East of England -6 6 £400 +60.00% 10
South West - 6 £375 - 5
North East - 2 £300 - 1
SEO
UK

SEO
Top 30 Related IT Skills in England

For the 6 months to 1 May 2016, IT contractor jobs across the England region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 160 (41.67%) Marketing
2 149 (38.80%) HTML
3 144 (37.50%) Agile Software Development
4 128 (33.33%) CSS
5 121 (31.51%) Analytics
6 113 (29.43%) JavaScript
7 112 (29.17%) User Experience
8 100 (26.04%) CMS
9 99 (25.78%) HTML5
10 86 (22.40%) Google
10 86 (22.40%) E-Commerce
11 82 (21.35%) Digital Marketing
12 78 (20.31%) Web Development
12 78 (20.31%) Social Media
13 73 (19.01%) Google Analytics
14 67 (17.45%) jQuery
15 65 (16.93%) CSS3
16 51 (13.28%) Git (software)
16 51 (13.28%) Project Management
16 51 (13.28%) Scrum
17 50 (13.02%) Finance
17 50 (13.02%) Java
18 45 (11.72%) Sass
19 41 (10.68%) Subversion
19 41 (10.68%) Pay per click
20 40 (10.42%) Publishing
20 40 (10.42%) PHP
20 40 (10.42%) LESS
21 39 (10.16%) Adobe
21 39 (10.16%) Content Management

SEO
Top Related IT Skills in England by Category

For the 6 months to 1 May 2016, IT contractor jobs across the England region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 100 (26.04%) CMS
2 24 (6.25%) IIS
3 21 (5.47%) Tomcat
4 18 (4.69%) Drupal
5 16 (4.17%) WordPress
6 15 (3.91%) Apache Solr
7 13 (3.39%) Confluence
8 12 (3.13%) Adobe Experience Manager
9 11 (2.86%) Apache
10 10 (2.60%) Node.js
11 9 (2.34%) Joomla!
11 9 (2.34%) Sitecore CMS
12 8 (2.08%) WebSphere
13 7 (1.82%) Magnolia
14 5 (1.30%) nginx
14 5 (1.30%) SharePoint
15 4 (1.04%) IBM Notes
16 3 (0.78%) CICS
16 3 (0.78%) ExpressionEngine
16 3 (0.78%) Facebook Platform
Applications
1 25 (6.51%) Photoshop
2 22 (5.73%) MS Excel
3 13 (3.39%) MS PowerPoint
4 12 (3.13%) MS Office
5 4 (1.04%) GIMP
6 3 (0.78%) Fireworks
6 3 (0.78%) MS Project
6 3 (0.78%) MS Visio
6 3 (0.78%) Spreadsheet
7 2 (0.52%) AutoCAD
8 1 (0.26%) Adobe Creative Suite
8 1 (0.26%) Adobe Illustrator
Business Applications
1 13 (3.39%) WebTrends
2 6 (1.56%) SAP Oil and Gas
3 4 (1.04%) Magento
4 3 (0.78%) Dynamics CRM
5 1 (0.26%) Eloqua
5 1 (0.26%) Primavera
5 1 (0.26%) SDL Web 8
Cloud Services
1 73 (19.01%) Google Analytics
2 19 (4.95%) Adobe Analytics
3 16 (4.17%) Amazon AWS
4 15 (3.91%) Google Tag Manager
5 12 (3.13%) Amazon EC2
5 12 (3.13%) SaaS
6 7 (1.82%) GitHub
6 7 (1.82%) IaaS
7 5 (1.30%) Google Cloud Platform
8 4 (1.04%) MailChimp
9 3 (0.78%) AdWords
9 3 (0.78%) Office 365
10 1 (0.26%) Microsoft Azure
10 1 (0.26%) Yammer
Communications & Networking
1 16 (4.17%) Intranet
2 6 (1.56%) Internet
3 4 (1.04%) LDAP
4 3 (0.78%) FTP
4 3 (0.78%) Network Security
5 2 (0.52%) Firewall
5 2 (0.52%) HTTP
6 1 (0.26%) BIG-IP
6 1 (0.26%) DHCP
6 1 (0.26%) DNS
6 1 (0.26%) Ethernet
6 1 (0.26%) PBX
6 1 (0.26%) SSL
6 1 (0.26%) TCP/IP
6 1 (0.26%) VoIP
6 1 (0.26%) WebEx
Database & Business Intelligence
1 13 (3.39%) SQL Server
2 12 (3.13%) Relational Database
3 10 (2.60%) MySQL
4 7 (1.82%) NoSQL
5 6 (1.56%) Big Data
5 6 (1.56%) Hadoop
6 5 (1.30%) Oracle Database
7 4 (1.04%) Apache Hive
7 4 (1.04%) Data Mining
8 3 (0.78%) BigQuery
9 1 (0.26%) HBase
9 1 (0.26%) Oracle Database 11g
9 1 (0.26%) Redis
9 1 (0.26%) SQL Server 2005
9 1 (0.26%) SQL Server 2008
Development Applications
1 51 (13.28%) Git (software)
2 41 (10.68%) Subversion
3 25 (6.51%) JIRA
4 17 (4.43%) Mercurial
5 12 (3.13%) JUnit
6 10 (2.60%) Grunt
7 7 (1.82%) Cucumber
7 7 (1.82%) Selenium
8 6 (1.56%) Maven
9 5 (1.30%) Ant
9 5 (1.30%) WebDriver
10 4 (1.04%) gulp
10 4 (1.04%) Visual Studio
11 3 (0.78%) Dreamweaver
11 3 (0.78%) Sublime Text
12 2 (0.52%) Axure RP
12 2 (0.52%) Jasmine
12 2 (0.52%) Karma Test Runner
12 2 (0.52%) Mocha
12 2 (0.52%) SonarQube
General
1 160 (41.67%) Marketing
2 50 (13.02%) Finance
3 40 (10.42%) Publishing
4 22 (5.73%) Retail
5 21 (5.47%) Legal
6 20 (5.21%) Telecoms
7 12 (3.13%) German Language
8 10 (2.60%) Banking
9 9 (2.34%) Brand Awareness
9 9 (2.34%) Manufacturing
10 7 (1.82%) Games
11 6 (1.56%) Electronics
12 5 (1.30%) Advertising
13 4 (1.04%) Spanish Language
14 3 (0.78%) Italian Language
15 2 (0.52%) Automotive
15 2 (0.52%) French Language
15 2 (0.52%) Polish Language
15 2 (0.52%) Portuguese Language
15 2 (0.52%) Welsh Language
Job Titles
1 124 (32.29%) Developer
2 47 (12.24%) Analyst
3 45 (11.72%) Web Developer
4 38 (9.90%) Front End Developer (Client-Side Developer)
5 34 (8.85%) HTML Developer
6 30 (7.81%) Business Analyst
7 28 (7.29%) JavaScript Developer
8 26 (6.77%) Designer
8 26 (6.77%) HTML CSS Developer
9 21 (5.47%) Architect
9 21 (5.47%) Digital Analyst
9 21 (5.47%) Project Manager
10 20 (5.21%) Content Designer
10 20 (5.21%) UI Developer
11 19 (4.95%) Lead Developer
11 19 (4.95%) Product Owner
12 16 (4.17%) Web Analyst
13 15 (3.91%) Digital Architect
14 14 (3.65%) Digital Business Analyst
15 13 (3.39%) Front End Web Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 149 (38.80%) HTML
2 128 (33.33%) CSS
3 99 (25.78%) HTML5
4 67 (17.45%) jQuery
5 65 (16.93%) CSS3
6 45 (11.72%) Sass
7 40 (10.42%) LESS
8 38 (9.90%) .NET
9 35 (9.11%) Ajax
10 31 (8.07%) XML
11 26 (6.77%) XHTML
12 25 (6.51%) Twitter Bootstrap
12 25 (6.51%) Web Services
13 24 (6.25%) ASP.NET
14 23 (5.99%) AngularJS
15 18 (4.69%) Middleware
16 14 (3.65%) Spring
17 13 (3.39%) JSP
18 12 (3.13%) Classic ASP
18 12 (3.13%) React
Miscellaneous
1 112 (29.17%) User Experience
2 78 (20.31%) Social Media
3 20 (5.21%) Management Information System
4 19 (4.95%) Analytical Skills
5 16 (4.17%) Mobile App
6 15 (3.91%) Digital Media
7 12 (3.13%) Algorithms
7 12 (3.13%) Computer Science
7 12 (3.13%) W3C
8 7 (1.82%) iPad
9 5 (1.30%) Blog
9 5 (1.30%) Statistics
9 5 (1.30%) Web 2.0
9 5 (1.30%) Wiki
10 4 (1.04%) Economics
10 4 (1.04%) Mathematics
11 3 (0.78%) Foreign Exchange (FX)
11 3 (0.78%) Mainframe
11 3 (0.78%) NHS
11 3 (0.78%) Psychology
Operating Systems
1 35 (9.11%) Windows
2 31 (8.07%) Linux
3 24 (6.25%) Windows Server
4 15 (3.91%) Unix
5 12 (3.13%) Red Hat Enterprise Linux
6 7 (1.82%) Windows Server 2008
7 6 (1.56%) Apple iOS
8 5 (1.30%) Android
9 3 (0.78%) Mac OS X
10 2 (0.52%) Debian
10 2 (0.52%) Solaris
10 2 (0.52%) Ubuntu
11 1 (0.26%) Mac OS
Processes & Methodologies
1 144 (37.50%) Agile Software Development
2 121 (31.51%) Analytics
3 86 (22.40%) E-Commerce
4 82 (21.35%) Digital Marketing
5 78 (20.31%) Web Development
6 51 (13.28%) Project Management
6 51 (13.28%) Scrum
7 41 (10.68%) Pay per click
8 39 (10.16%) Content Management
8 39 (10.16%) Web Analytics
9 36 (9.38%) Front End Development
10 29 (7.55%) Stakeholder Management
10 29 (7.55%) Web Design
11 27 (7.03%) Web Application Development
12 25 (6.51%) B2B
13 23 (5.99%) Cross-Browser Compatibility
14 20 (5.21%) B2C
14 20 (5.21%) CRM
14 20 (5.21%) TDD
14 20 (5.21%) Waterfall
Programming Languages
1 113 (29.43%) JavaScript
2 50 (13.02%) Java
3 40 (10.42%) PHP
4 31 (8.07%) SQL
5 20 (5.21%) C#
6 17 (4.43%) Python
7 10 (2.60%) XPath
8 8 (2.08%) Bash Shell
9 5 (1.30%) Groovy
10 4 (1.04%) C++
10 4 (1.04%) VBA
11 3 (0.78%) ActionScript
11 3 (0.78%) C
11 3 (0.78%) ES6
12 2 (0.52%) ActionScript 2.0
12 2 (0.52%) Clojure
12 2 (0.52%) Objective-C
13 1 (0.26%) ActionScript 3.0
13 1 (0.26%) Apple Swift
13 1 (0.26%) Scala
Qualifications
1 30 (7.81%) Degree
2 4 (1.04%) BPSS Clearance
2 4 (1.04%) Security Cleared
3 2 (0.52%) SC Cleared
4 1 (0.26%) ISEB
4 1 (0.26%) MBA
4 1 (0.26%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 17 (4.43%) QA
2 6 (1.56%) WCAG
3 3 (0.78%) Disclosure Scotland
4 2 (0.52%) WAI
5 1 (0.26%) P3O
5 1 (0.26%) SLA
System Software
1 6 (1.56%) Active Directory
2 4 (1.04%) Varnish
3 2 (0.52%) Hyper-V
4 1 (0.26%) ISA Server
4 1 (0.26%) VMware Infrastructure
4 1 (0.26%) vSphere
4 1 (0.26%) XenApp
Systems Management
1 7 (1.82%) Opscode Chef
1 7 (1.82%) Puppet
2 2 (0.52%) TeamSite
3 1 (0.26%) MOM
Vendors
1 86 (22.40%) Google
2 39 (10.16%) Adobe
3 18 (4.69%) Microsoft
4 14 (3.65%) Oracle
4 14 (3.65%) Twitter
5 12 (3.13%) Facebook
5 12 (3.13%) Red Hat
6 11 (2.86%) Tableau
7 10 (2.60%) Salesforce.com
8 9 (2.34%) hybris
8 9 (2.34%) Sitecore
9 8 (2.08%) Marketo
10 7 (1.82%) SaltStack
10 7 (1.82%) SAP
11 6 (1.56%) EPiServer
12 4 (1.04%) IBM
12 4 (1.04%) Lotus
12 4 (1.04%) Optimizely
13 3 (0.78%) Apple
13 3 (0.78%) FatWire
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