The table below looks at the statistics for SEO skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 397 342 371
Rank change year-on-year
-55 +29
Contract jobs citing SEO 209 245 193
As % of all contract IT jobs located in England 0.40% 0.50% 0.41%
As % of the Processes & Methodologies category 0.52% 0.65% 0.55%
Number of daily rates quoted 141 143 117
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £300 £300
Average daily rate % change year-on-year
+8.33% -
90% offered a daily rate of more than £179 £155 £162
10% offered a daily rate of more than £505 £450 £408
UK excluding London average daily rate £320 £300 £295
% change year-on-year
+6.66% +1.69%
Number of hourly rates quoted 3 5 4
Average hourly rate £40.00 £37.50 £13.25
Average hourly rate % change year-on-year
+6.66% +183.01%
90% offered a hourly rate of more than £27.20 £23.90 £12.50
10% offered a hourly rate of more than £148.00 £100.20 £25.90
UK excluding London average hourly rate £32.00 £40.50 £22.50
% change year-on-year
-20.98% +80.00%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
40274 37756 35067
As % of all contract IT jobs located in England 77.92% 76.45% 75.26%
Number of daily rates quoted 26662 23794 21732
Average daily rate £422 £410 £413
Average daily rate % change year-on-year
+2.89% -0.60%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 1065 1106 1034
Average hourly rate £28.00 £24.00 £32.50
Average hourly rate % change year-on-year
+16.66% -26.15%
90% offered a hourly rate of more than £12.50 £12.67 £13.35
10% offered a hourly rate of more than £52.19 £46.34 £50.00
UK excluding London average hourly rate £30.00 £26.50 £31.00
% change year-on-year
+13.20% -14.51%

SEO
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the England region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in England

SEO
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the England region.

SEO Daily Rate Trend in England

SEO
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 30 July 2015.

SEO Daily Rate Histogram in England

SEO
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the England region.

SEO Hourly Rate Trend in England

SEO
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 30 July 2015.

SEO Hourly Rate Histogram in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the England region over the 3 months to 30 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -19 102 £328 +0.76% 73
South East -14 41 £200 -27.92% 32
Yorkshire -27 21 £350 -15.15% 29
East Midlands +6 14 £380 +261.90% 3
West Midlands -2 10 £450 +62.16% 14
East of England -7 9 £273 +4.80% 7
North West -26 7 £343 +24.54% 15
South West -14 3 £363 +20.83% 3
North East - 1 £510 - 1
SEO
UK

SEO
Top 30 Related IT Skills in England

For the 6 months to 30 July 2015, IT contractor jobs across the England region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 195 (48.63%) Analytics
2 180 (44.89%) HTML
3 168 (41.90%) Marketing
4 155 (38.65%) CSS
5 147 (36.66%) JavaScript
6 126 (31.42%) Content Management
7 120 (29.93%) User Experience
8 109 (27.18%) CMS
9 107 (26.68%) Google
10 99 (24.69%) E-Commerce
11 89 (22.19%) Agile Software Development
12 84 (20.95%) jQuery
13 79 (19.70%) Digital Marketing
14 74 (18.45%) Adobe
15 70 (17.46%) Social Media
16 69 (17.21%) Google Analytics
17 61 (15.21%) HTML5
17 61 (15.21%) Web Analytics
18 59 (14.71%) Project Management
18 59 (14.71%) Photoshop
19 52 (12.97%) Pay per click
20 47 (11.72%) Analytical Skills
21 42 (10.47%) Finance
22 39 (9.73%) Degree
23 38 (9.48%) CSS3
24 37 (9.23%) Mobile App
24 37 (9.23%) .NET
25 34 (8.48%) Internet
25 34 (8.48%) Information Architecture
26 33 (8.23%) Web Services

SEO
Top Related IT Skills in England by Category

For the 6 months to 30 July 2015, IT contractor jobs across the England region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 109 (27.18%) CMS
2 24 (5.99%) Umbraco
2 24 (5.99%) Adobe Experience Manager
3 16 (3.99%) Sitecore CMS
4 15 (3.74%) WebSphere
5 14 (3.49%) Drupal
6 10 (2.49%) Apache
7 9 (2.24%) WebLogic
7 9 (2.24%) WordPress
8 8 (2.00%) IIS
9 6 (1.50%) Confluence
9 6 (1.50%) Kentico
9 6 (1.50%) Node.js
10 5 (1.25%) ColdFusion
10 5 (1.25%) SharePoint
11 4 (1.00%) Oracle Workflow
11 4 (1.00%) TYPO3
11 4 (1.00%) Oracle HTTP Server
11 4 (1.00%) Tomcat
12 3 (0.75%) NetWeaver
Applications
1 59 (14.71%) Photoshop
2 14 (3.49%) Spreadsheet
3 13 (3.24%) Adobe Illustrator
4 11 (2.74%) MS Excel
5 9 (2.24%) MS Office
6 7 (1.75%) Adobe Creative Suite
7 5 (1.25%) Fireworks
7 5 (1.25%) MS Visio
8 1 (0.25%) SPSS
8 1 (0.25%) InDesign
8 1 (0.25%) MS PowerPoint
8 1 (0.25%) OmniGraffle
Business Applications
1 11 (2.74%) WebTrends
2 7 (1.75%) Magento
3 5 (1.25%) Radian6
4 4 (1.00%) Dynamics CRM
5 2 (0.50%) Tridion
6 1 (0.25%) Dynamics AX
Cloud Services
1 69 (17.21%) Google Analytics
2 26 (6.48%) Adobe Analytics
3 10 (2.49%) SaaS
4 8 (2.00%) Amazon AWS
5 5 (1.25%) Google Checkout
6 3 (0.75%) PaaS
6 3 (0.75%) Microsoft Azure
7 2 (0.50%) GitHub
8 1 (0.25%) Basecamp
Communications & Networking
1 34 (8.48%) Internet
2 12 (2.99%) Intranet
3 10 (2.49%) HTTP
4 9 (2.24%) Extranet
5 6 (1.50%) Intrusion Detection
6 5 (1.25%) SSL
7 4 (1.00%) DNS
8 2 (0.50%) FTP
9 1 (0.25%) SSH
Database & Business Intelligence
1 24 (5.99%) SQL Server
2 10 (2.49%) Relational Database
3 7 (1.75%) Oracle Database
3 7 (1.75%) Data Mining
4 6 (1.50%) MySQL
5 5 (1.25%) SQLite
6 4 (1.00%) NoSQL
7 3 (0.75%) MongoDB
7 3 (0.75%) SQL Server 2008
8 2 (0.50%) Hadoop
8 2 (0.50%) PostgreSQL
8 2 (0.50%) DB2
9 1 (0.25%) Data Warehouse
9 1 (0.25%) Apache Hive
9 1 (0.25%) Jackrabbit
9 1 (0.25%) Big Data
9 1 (0.25%) Amazon Redshift
Development Applications
1 16 (3.99%) Subversion
1 16 (3.99%) Git (software)
2 14 (3.49%) JIRA
3 9 (2.24%) Visual Studio
4 8 (2.00%) Ant
5 6 (1.50%) Selenium
6 5 (1.25%) Jasmine
7 4 (1.00%) Dreamweaver
8 3 (0.75%) Axure RP
8 3 (0.75%) Team Foundation Server
9 2 (0.50%) RSpec
9 2 (0.50%) WebDriver
9 2 (0.50%) Cucumber
9 2 (0.50%) gulp
9 2 (0.50%) Grunt
10 1 (0.25%) Selenium IDE
10 1 (0.25%) Jenkins
10 1 (0.25%) Mockito
10 1 (0.25%) Mocha
10 1 (0.25%) Balsamiq Mockups
General
1 168 (41.90%) Marketing
2 42 (10.47%) Finance
3 31 (7.73%) Retail
4 28 (6.98%) Publishing
5 16 (3.99%) Legal
6 15 (3.74%) Advertising
7 14 (3.49%) Banking
8 13 (3.24%) Arabic Language
9 10 (2.49%) Telecoms
10 8 (2.00%) Manufacturing
11 3 (0.75%) Law
12 2 (0.50%) Back Office
12 2 (0.50%) Automotive
12 2 (0.50%) Games
12 2 (0.50%) Multimedia
12 2 (0.50%) Interactive Media
13 1 (0.25%) Investment Banking
13 1 (0.25%) French Language
13 1 (0.25%) German Language
13 1 (0.25%) Italian Language
Job Titles
1 126 (31.42%) Developer
2 40 (9.98%) Web Developer
3 38 (9.48%) Front-End Developer
4 28 (6.98%) Content Manager
5 24 (5.99%) Project Manager
6 23 (5.74%) Designer
7 22 (5.49%) Analyst
8 18 (4.49%) .NET Developer
9 17 (4.24%) Consultant
10 15 (3.74%) Marketing Manager
11 13 (3.24%) Web Analyst
11 13 (3.24%) Web Manager
11 13 (3.24%) Digital Project Manager
12 12 (2.99%) Java Developer
13 11 (2.74%) E-Commerce Manager
13 11 (2.74%) .NET Web Developer
14 10 (2.49%) Senior Designer
14 10 (2.49%) Front-End Web Developer
15 9 (2.24%) Senior Developer
16 8 (2.00%) Architect
Libraries, Frameworks & Software Standards
1 180 (44.89%) HTML
2 155 (38.65%) CSS
3 84 (20.95%) jQuery
4 61 (15.21%) HTML5
5 38 (9.48%) CSS3
6 37 (9.23%) .NET
7 33 (8.23%) Web Services
7 33 (8.23%) Ajax
8 28 (6.98%) XML
8 28 (6.98%) XHTML
9 24 (5.99%) ASP.NET
10 22 (5.49%) Sass
11 21 (5.24%) Flash
12 18 (4.49%) JSP
13 16 (3.99%) LESS
14 15 (3.74%) AngularJS
14 15 (3.74%) JSON
14 15 (3.74%) Spring
15 12 (2.99%) J2EE
15 12 (2.99%) Backbone.js
Miscellaneous
1 120 (29.93%) User Experience
2 70 (17.46%) Social Media
3 47 (11.72%) Analytical Skills
4 37 (9.23%) Mobile App
5 24 (5.99%) Copywriting
6 21 (5.24%) Digital Media
7 18 (4.49%) W3C
8 16 (3.99%) Management Information System
9 12 (2.99%) Visualisation
10 11 (2.74%) Graphic Design
11 10 (2.49%) Web 2.0
11 10 (2.49%) Computer Science
12 9 (2.24%) Blog
13 7 (1.75%) NHS
14 5 (1.25%) Statistics
14 5 (1.25%) Algorithms
15 4 (1.00%) Clustering
15 4 (1.00%) Taxonomies
15 4 (1.00%) Photography
15 4 (1.00%) Mobile Banking
Operating Systems
1 24 (5.99%) Windows
2 23 (5.74%) Linux
3 13 (3.24%) UNIX
4 8 (2.00%) Solaris
5 6 (1.50%) Apple iOS
6 5 (1.25%) Android
7 1 (0.25%) Windows Phone 7
7 1 (0.25%) Windows Phone
7 1 (0.25%) Mac OS X
Processes & Methodologies
1 195 (48.63%) Analytics
2 126 (31.42%) Content Management
3 99 (24.69%) E-Commerce
4 89 (22.19%) Agile Software Development
5 79 (19.70%) Digital Marketing
6 61 (15.21%) Web Analytics
7 59 (14.71%) Project Management
8 52 (12.97%) Pay per click
9 34 (8.48%) Information Architecture
10 32 (7.98%) Web Design
11 31 (7.73%) Web Development
12 28 (6.98%) Scrum
13 27 (6.73%) Responsive Web Design
14 22 (5.49%) Email Marketing
15 21 (5.24%) B2C
16 20 (4.99%) OO
16 20 (4.99%) Stakeholder Management
17 19 (4.74%) TDD
17 19 (4.74%) Online Marketing
18 17 (4.24%) B2B
Programming Languages
1 147 (36.66%) JavaScript
2 32 (7.98%) Java
3 30 (7.48%) SQL
4 28 (6.98%) PHP
5 27 (6.73%) C#
6 10 (2.49%) VB
6 10 (2.49%) ActionScript
6 10 (2.49%) Python
6 10 (2.49%) Ruby
7 8 (2.00%) R
8 7 (1.75%) PL/SQL
9 6 (1.50%) Scala
10 5 (1.25%) CFML
11 4 (1.00%) PHP5
11 4 (1.00%) Groovy
12 3 (0.75%) T-SQL
13 2 (0.50%) C
13 2 (0.50%) Go
14 1 (0.25%) Apple Swift
14 1 (0.25%) Perl
Qualifications
1 39 (9.73%) Degree
2 11 (2.74%) Security Cleared
3 8 (2.00%) SC Cleared
4 3 (0.75%) PRINCE2 Certification
Quality Assurance & Compliance
1 23 (5.74%) QA
2 6 (1.50%) SLA
3 1 (0.25%) WAI
Systems Management
1 2 (0.50%) Puppet
Vendors
1 107 (26.68%) Google
2 74 (18.45%) Adobe
3 21 (5.24%) Microsoft
4 16 (3.99%) Omniture
4 16 (3.99%) Sitecore
5 15 (3.74%) EPiServer
5 15 (3.74%) Facebook
6 14 (3.49%) Twitter
7 11 (2.74%) Oracle
8 9 (2.24%) FatWire
9 8 (2.00%) IBM
9 8 (2.00%) Salesforce.com
10 7 (1.75%) SAP
10 7 (1.75%) Tableau
10 7 (1.75%) Eloqua
11 6 (1.50%) LogRhythm
11 6 (1.50%) hybris
12 5 (1.25%) PayPal
12 5 (1.25%) Demandware
12 5 (1.25%) Endeca
London
Preferred Choice
Rate: £200 - £300 per day
Posted: 15 hours ago
London
Preferred Choice
Rate: £200 - £300 per day
Posted: 15 hours ago
City, London
Spring Technology
Rate: £200.00 - £250.00 per day
Posted: 17 hours ago
Essex
Senitor Associates
Rate: £100 - £200 per day
Posted: Yesterday
Enfield, Middlesex
Executive Resource Group
Rate: £280 - 300 per day
Posted: 2 days ago
Solihull, West Midlands (County)
HAYS INFORMATION TECHNOLOGY
Rate: £200.00 - £250.00 per day
Posted: 2 days ago
City, London
Staffworx Ltd
Rate: From £250 to £350 per annum market rates, please indicate expectations
Posted: 5 days ago
Cambridgeshire
Interaction Recruitment PLC
Rate: £1,666 per month
Posted: 6 days ago
London
Preferred Choice
Rate: £200 - £300 per day
Posted: 6 days ago
Surrey
Hays IT - Uk Posting account
Rate: Excellent Rates
Posted: 9 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 17 days ago
Surrey
Hays IT - Uk Posting account
Rate: £201 per annum + Market Rate DOE
Posted: 21 days ago
London
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Rate: £500 - £550 per day
Posted: 23 days ago