The table below looks at the statistics for SEO skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 401 371 364
Rank change year-on-year
-30 -7
Contract jobs citing SEO 186 218 180
As % of all contract IT jobs located in England 0.37% 0.42% 0.41%
As % of the Processes & Methodologies category 0.48% 0.56% 0.55%
Number of daily rates quoted 103 141 121
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £325 £260
Average daily rate % change year-on-year
- +25.00%
90% offered a daily rate of more than £200 £215 £138
10% offered a daily rate of more than £498 £450 £400
UK excluding London average daily rate £269 £325 £268
% change year-on-year
-17.38% +21.49%
Number of hourly rates quoted 4 3 5
Average hourly rate £19.50 £30.00 £15.00
Average hourly rate % change year-on-year
-35.00% +100.00%
90% offered a hourly rate of more than £15.50 £26.80 £13.50
10% offered a hourly rate of more than £34.00 £42.80 £69.00
UK excluding London average hourly rate £16.50 £65.50 £13.50
% change year-on-year
-74.80% +385.18%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38718 38644 32529
As % of all contract IT jobs located in England 76.48% 75.21% 74.06%
Number of daily rates quoted 24517 24337 19918
Average daily rate £423 £405 £413
Average daily rate % change year-on-year
+4.32% -1.81%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £585 £575 £575
UK excluding London average daily rate £393 £375 £363
% change year-on-year
+4.66% +3.44%
Number of hourly rates quoted 1106 1127 1038
Average hourly rate £29.00 £27.50 £32.00
Average hourly rate % change year-on-year
+5.45% -14.06%
90% offered a hourly rate of more than £12.35 £12.24 £13.55
10% offered a hourly rate of more than £47.50 £50.00 £54.00
UK excluding London average hourly rate £31.44 £30.00 £32.00
% change year-on-year
+4.80% -6.25%

SEO
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the England region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in England

SEO
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the England region.

SEO Daily Rate Trend in England

SEO
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 17 April 2015.

SEO Daily Rate Histogram in England

SEO
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the England region.

SEO Hourly Rate Trend in England

SEO
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 17 April 2015.

SEO Hourly Rate Histogram in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the England region over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -2 105 £330 +5.17% 64
South East -9 39 £325 - 40
East of England +20 17 £250 -35.06% 9
West Midlands -11 14 £313 -3.84% 10
North West -24 4 £310 +12.72% 24
South West -8 3 £338 +48.35% 5
East Midlands -4 2 £250 -4.76% 4
Midlands - - - -
Yorkshire - - - - 11
SEO
UK

SEO
Top 30 Related IT Skills in England

For the 6 months to 17 April 2015, IT contractor jobs across the England region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 157 (46.18%) HTML
2 134 (39.41%) Analytics
3 131 (38.53%) CSS
4 120 (35.29%) JavaScript
4 120 (35.29%) Marketing
5 102 (30.00%) Agile Software Development
6 97 (28.53%) Content Management
7 95 (27.94%) CMS
8 87 (25.59%) User Experience
9 85 (25.00%) jQuery
10 80 (23.53%) E-Commerce
11 74 (21.76%) HTML5
12 59 (17.35%) Adobe
13 58 (17.06%) Google
14 56 (16.47%) Java
15 52 (15.29%) Project Management
15 52 (15.29%) CSS3
16 47 (13.82%) Analytical Skills
16 47 (13.82%) Digital Marketing
17 45 (13.24%) Degree
18 44 (12.94%) Web Analytics
18 44 (12.94%) Photoshop
19 41 (12.06%) Social Media
20 40 (11.76%) Git (software)
21 39 (11.47%) Pay per click
22 38 (11.18%) Subversion
23 37 (10.88%) Web Development
24 36 (10.59%) XML
24 36 (10.59%) MVC
25 35 (10.29%) Spring

SEO
Top Related IT Skills in England by Category

For the 6 months to 17 April 2015, IT contractor jobs across the England region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 95 (27.94%) CMS
2 26 (7.65%) Adobe CQ
3 19 (5.59%) Umbraco
4 18 (5.29%) WordPress
5 17 (5.00%) Drupal
6 14 (4.12%) Tomcat
6 14 (4.12%) Confluence
7 10 (2.94%) Sitecore CMS
8 9 (2.65%) SharePoint
9 8 (2.35%) Apache
10 6 (1.76%) TeamSite
10 6 (1.76%) WebLogic
10 6 (1.76%) Kentico
11 5 (1.47%) Node.js
11 5 (1.47%) IIS
11 5 (1.47%) WebSphere
12 4 (1.18%) Oracle Workflow
12 4 (1.18%) Oracle HTTP Server
13 3 (0.88%) SAS
13 3 (0.88%) Jadu
Applications
1 44 (12.94%) Photoshop
2 16 (4.71%) Adobe Illustrator
3 13 (3.82%) MS Excel
3 13 (3.82%) Spreadsheet
4 10 (2.94%) MS Office
5 7 (2.06%) Adobe Creative Suite
6 4 (1.18%) MS Visio
7 2 (0.59%) MS Project
8 1 (0.29%) MS PowerPoint
8 1 (0.29%) SPSS
8 1 (0.29%) Fireworks
8 1 (0.29%) OmniGraffle
Business Applications
1 31 (9.12%) Google Analytics
2 14 (4.12%) SiteCatalyst
3 8 (2.35%) WebTrends
4 7 (2.06%) Magento
5 2 (0.59%) Radian6
6 1 (0.29%) Tridion
6 1 (0.29%) Dynamics CRM
Cloud Services
1 5 (1.47%) SaaS
2 4 (1.18%) Amazon AWS
3 2 (0.59%) Google Checkout
3 2 (0.59%) Amazon EC2
3 2 (0.59%) Amazon S3
4 1 (0.29%) Microsoft Azure
4 1 (0.29%) GitHub
Communications & Networking
1 27 (7.94%) Internet
2 19 (5.59%) HTTP
3 8 (2.35%) Intranet
4 3 (0.88%) Extranet
5 2 (0.59%) Intrusion Detection
5 2 (0.59%) FTP
5 2 (0.59%) SAN
6 1 (0.29%) SSH
Database & Business Intelligence
1 26 (7.65%) MySQL
2 14 (4.12%) Jackrabbit
3 10 (2.94%) SQL Server
4 8 (2.35%) MongoDB
4 8 (2.35%) NoSQL
5 7 (2.06%) Data Mining
6 4 (1.18%) Hadoop
6 4 (1.18%) Oracle Database
7 3 (0.88%) Relational Database
8 2 (0.59%) Redis
8 2 (0.59%) Big Data
8 2 (0.59%) Data Warehouse
9 1 (0.29%) SQL Server 2008
9 1 (0.29%) Amazon Redshift
9 1 (0.29%) Apache Hive
Development Applications
1 40 (11.76%) Git (software)
2 38 (11.18%) Subversion
3 34 (10.00%) JUnit
4 26 (7.65%) JIRA
5 20 (5.88%) Maven
6 16 (4.71%) Selenium
7 15 (4.41%) Mockito
7 15 (4.41%) Jasmine
8 9 (2.65%) Ant
9 8 (2.35%) Mocha
10 6 (1.76%) Dreamweaver
11 5 (1.47%) Visual Studio
11 5 (1.47%) QUnit
11 5 (1.47%) Grunt
12 4 (1.18%) Jenkins
12 4 (1.18%) Team Foundation Server
13 2 (0.59%) RSpec
13 2 (0.59%) Firebug
13 2 (0.59%) Appcelerator Titanium
14 1 (0.29%) Karma Test Runner
General
1 120 (35.29%) Marketing
2 32 (9.41%) Publishing
3 29 (8.53%) Retail
4 25 (7.35%) Finance
5 20 (5.88%) Legal
6 15 (4.41%) Advertising
7 13 (3.82%) Arabic Language
8 7 (2.06%) Banking
9 5 (1.47%) Telecoms
10 3 (0.88%) Automotive
10 3 (0.88%) Manufacturing
10 3 (0.88%) Spanish Language
11 2 (0.59%) Law
12 1 (0.29%) Back Office
12 1 (0.29%) Games
12 1 (0.29%) Czech Language
12 1 (0.29%) Dutch Language
12 1 (0.29%) French Language
12 1 (0.29%) German Language
12 1 (0.29%) Italian Language
Job Titles
1 128 (37.65%) Developer
2 34 (10.00%) Web Developer
3 29 (8.53%) Front-End Developer
4 25 (7.35%) Designer
5 24 (7.06%) Content Manager
6 22 (6.47%) Analyst
6 22 (6.47%) Java Developer
7 18 (5.29%) .NET Developer
7 18 (5.29%) Marketing Manager
8 15 (4.41%) Digital Marketing Manager
9 13 (3.82%) Senior Designer
10 12 (3.53%) Senior Developer
10 12 (3.53%) Project Manager
11 11 (3.24%) .NET Web Developer
12 10 (2.94%) E-Commerce Manager
13 9 (2.65%) Consultant
14 8 (2.35%) PHP Developer
14 8 (2.35%) Web Editor
14 8 (2.35%) Content Editor
14 8 (2.35%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 157 (46.18%) HTML
2 131 (38.53%) CSS
3 85 (25.00%) jQuery
4 74 (21.76%) HTML5
5 52 (15.29%) CSS3
6 36 (10.59%) XML
7 35 (10.29%) Spring
8 34 (10.00%) JSP
9 26 (7.65%) .NET
9 26 (7.65%) Ajax
10 24 (7.06%) AngularJS
11 23 (6.76%) Flash
12 21 (6.18%) Web Services
13 20 (5.88%) RESTful
14 19 (5.59%) Backbone.js
14 19 (5.59%) Sass
14 19 (5.59%) J2EE
15 18 (5.29%) ASP.NET
15 18 (5.29%) XHTML
16 17 (5.00%) REST
Miscellaneous
1 87 (25.59%) User Experience
2 47 (13.82%) Analytical Skills
3 41 (12.06%) Social Media
4 30 (8.82%) Mobile App
5 20 (5.88%) W3C
6 17 (5.00%) Digital Media
7 15 (4.41%) Visualisation
8 13 (3.82%) Management Information System
9 12 (3.53%) Open Source
10 9 (2.65%) iPad
10 9 (2.65%) Copywriting
10 9 (2.65%) Web 2.0
11 8 (2.35%) Statistics
12 7 (2.06%) Computer Science
12 7 (2.06%) Algorithms
13 5 (1.47%) Taxonomies
14 4 (1.18%) Semantic Web
14 4 (1.18%) Blackberry
14 4 (1.18%) Google Search Appliance
15 3 (0.88%) Blog
Operating Systems
1 22 (6.47%) Linux
2 19 (5.59%) UNIX
3 12 (3.53%) Windows
4 5 (1.47%) Apple iOS
5 4 (1.18%) Windows Phone
5 4 (1.18%) Android
5 4 (1.18%) Windows Phone 7
6 3 (0.88%) Solaris
Processes & Methodologies
1 134 (39.41%) Analytics
2 102 (30.00%) Agile Software Development
3 97 (28.53%) Content Management
4 80 (23.53%) E-Commerce
5 52 (15.29%) Project Management
6 47 (13.82%) Digital Marketing
7 44 (12.94%) Web Analytics
8 39 (11.47%) Pay per click
9 37 (10.88%) Web Development
10 36 (10.59%) MVC
11 32 (9.41%) TDD
11 32 (9.41%) Continuous Integration
12 30 (8.82%) Scrum
13 23 (6.76%) Online Marketing
14 22 (6.47%) OO
15 21 (6.18%) Email Marketing
16 20 (5.88%) Stakeholder Management
17 18 (5.29%) Responsive Web Design
18 17 (5.00%) Kanban
18 17 (5.00%) B2C
Programming Languages
1 120 (35.29%) JavaScript
2 56 (16.47%) Java
3 26 (7.65%) PHP
4 18 (5.29%) C#
5 17 (5.00%) SQL
6 11 (3.24%) Groovy
7 10 (2.94%) Ruby
8 9 (2.65%) Python
9 7 (2.06%) R
10 6 (1.76%) Scala
11 5 (1.47%) PHP5
11 5 (1.47%) ActionScript
11 5 (1.47%) C
12 4 (1.18%) PL/SQL
12 4 (1.18%) ActionScript 3.0
13 1 (0.29%) Objective-C
13 1 (0.29%) Perl
Qualifications
1 45 (13.24%) Degree
2 12 (3.53%) Security Cleared
3 7 (2.06%) SC Cleared
4 2 (0.59%) CIPD
5 1 (0.29%) PMP
5 1 (0.29%) PMI Certification
Quality Assurance & Compliance
1 12 (3.53%) QA
2 6 (1.76%) SLA
2 6 (1.76%) WCAG
3 2 (0.59%) ISO/IEC 27001
4 1 (0.29%) P3O
Systems Management
1 2 (0.59%) Puppet
Vendors
1 59 (17.35%) Adobe
2 58 (17.06%) Google
3 28 (8.24%) Microsoft
4 15 (4.41%) EPiServer
5 11 (3.24%) Sitecore
6 10 (2.94%) hybris
6 10 (2.94%) Tableau
7 8 (2.35%) Oracle
8 7 (2.06%) HP
8 7 (2.06%) Omniture
9 6 (1.76%) SAP
10 5 (1.47%) FatWire
10 5 (1.47%) Facebook
11 4 (1.18%) Twitter
11 4 (1.18%) Marketo
11 4 (1.18%) Endeca
12 3 (0.88%) Salesforce.com
12 3 (0.88%) IBM
13 2 (0.59%) Citrix
13 2 (0.59%) Stellent
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