The table below looks at the statistics for SEO skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 371 374 392
Rank change year-on-year
+3 +18
Contract jobs citing SEO 223 201 186
As % of all contract IT jobs located in England 0.43% 0.42% 0.35%
As % of the Processes & Methodologies category 0.57% 0.56% 0.48%
Number of daily rates quoted 128 105 110
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 £311 £315
Average daily rate % change year-on-year
-3.38% -1.42%
90% offered a daily rate of more than £170 £150 £183
10% offered a daily rate of more than £450 £428 £450
UK excluding London average daily rate £275 £325 £320
% change year-on-year
-15.38% +1.56%
Number of hourly rates quoted 7 3 10
Average hourly rate £35.00 £37.50 £20.19
Average hourly rate % change year-on-year
-6.66% +85.73%
90% offered a hourly rate of more than £21.30 £21.65 £12.35
10% offered a hourly rate of more than £78.50 £37.50 £38.25
UK excluding London average hourly rate £27.50 £37.50 £18.00
% change year-on-year
-26.66% +108.33%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38925 35924 38359
As % of all contract IT jobs located in England 74.49% 74.48% 72.52%
Number of daily rates quoted 24714 22629 22625
Average daily rate £413 £403 £400
Average daily rate % change year-on-year
+2.48% +0.62%
90% offered a daily rate of more than £275 £275 £268
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 1104 1022 1412
Average hourly rate £23.50 £27.97 £31.50
Average hourly rate % change year-on-year
-15.98% -11.20%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £47.50 £50.00 £47.00
UK excluding London average hourly rate £26.25 £30.00 £30.00
% change year-on-year
-12.50% -

SEO
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the England region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in England

SEO
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the England region.

SEO Daily Rate Trend in England

SEO
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 19 September 2014.

SEO Daily Rate Histogram in England

SEO
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the England region.

SEO Hourly Rate Trend in England

SEO
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 19 September 2014.

SEO Hourly Rate Histogram in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the England region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +34 108 £330 +10.00% 69
South East -8 40 £300 +8.59% 40
North West +6 19 £306 +9.37% 22
East of England -31 15 £260 -11.48% 15
Yorkshire +11 13 £213 -43.33% 15
West Midlands -17 10 £280 -15.15% 9
South West -44 7 £225 -59.09% 7
East Midlands +2 6 £325 -10.34% 10
North East - 5 £275 - 3
SEO
UK

SEO
Top 30 Related IT Skills in England

For the 6 months to 19 September 2014, IT contractor jobs across the England region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 246 (54.67%) HTML
2 210 (46.67%) CSS
3 161 (35.78%) Marketing
4 160 (35.56%) JavaScript
5 159 (35.33%) Agile Software Development
6 129 (28.67%) Analytics
7 125 (27.78%) jQuery
8 116 (25.78%) CMS
9 112 (24.89%) HTML5
10 109 (24.22%) Social Media
11 106 (23.56%) Content Management
11 106 (23.56%) E-Commerce
12 103 (22.89%) User Experience
13 87 (19.33%) CSS3
14 81 (18.00%) XML
14 81 (18.00%) Project Management
15 77 (17.11%) Ajax
16 70 (15.56%) Google
17 69 (15.33%) Photoshop
18 67 (14.89%) Subversion
19 62 (13.78%) MySQL
20 60 (13.33%) PHP
21 59 (13.11%) XHTML
21 59 (13.11%) Digital Marketing
22 56 (12.44%) Adobe
22 56 (12.44%) Publishing
23 55 (12.22%) Legal
23 55 (12.22%) Web Analytics
23 55 (12.22%) Google Analytics
24 52 (11.56%) Pay per click

SEO
Top Related IT Skills in England by Category

For the 6 months to 19 September 2014, IT contractor jobs across the England region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 116 (25.78%) CMS
2 24 (5.33%) Tomcat
2 24 (5.33%) Confluence
3 23 (5.11%) WordPress
4 20 (4.44%) SharePoint
5 19 (4.22%) Drupal
6 17 (3.78%) IIS
7 12 (2.67%) Sitecore CMS
8 9 (2.00%) Adobe CQ
9 8 (1.78%) Node.js
10 6 (1.33%) Magnolia
11 5 (1.11%) Umbraco
11 5 (1.11%) WebSphere
12 4 (0.89%) SharePoint 2013
12 4 (0.89%) IBM Notes
13 3 (0.67%) Apache
13 3 (0.67%) TeamSite
14 2 (0.44%) SharePoint 2010
14 2 (0.44%) Joomla!
14 2 (0.44%) Apache Solr
Applications
1 69 (15.33%) Photoshop
2 29 (6.44%) Adobe Illustrator
3 14 (3.11%) MS Office
4 13 (2.89%) MS Excel
5 9 (2.00%) MS PowerPoint
6 8 (1.78%) Fireworks
7 5 (1.11%) Acrobat
7 5 (1.11%) Spreadsheet
8 2 (0.44%) MS Visio
8 2 (0.44%) MS Project
8 2 (0.44%) InDesign
9 1 (0.22%) OmniGraffle
Business Applications
1 55 (12.22%) Google Analytics
2 21 (4.67%) WebTrends
3 13 (2.89%) SiteCatalyst
4 10 (2.22%) Magento
5 3 (0.67%) Dynamics CRM
5 3 (0.67%) Oracle CRM
6 2 (0.44%) Agresso
7 1 (0.22%) SAP Oil and Gas
7 1 (0.22%) Fredhopper
Cloud Services
1 7 (1.56%) GitHub
2 5 (1.11%) Microsoft Azure
3 4 (0.89%) Amazon AWS
4 3 (0.67%) SaaS
5 2 (0.44%) SuccessFactors
6 1 (0.22%) Google Apps
6 1 (0.22%) Basecamp
Communications & Networking
1 28 (6.22%) Internet
2 20 (4.44%) Intranet
3 4 (0.89%) SSL
3 4 (0.89%) DNS
4 3 (0.67%) FTP
4 3 (0.67%) MVNO
5 2 (0.44%) HTTP
5 2 (0.44%) Firewall
6 1 (0.22%) Intrusion Detection
6 1 (0.22%) Extranet
Database & Business Intelligence
1 62 (13.78%) MySQL
2 19 (4.22%) SQL Server
3 7 (1.56%) Relational Database
4 4 (0.89%) MongoDB
5 2 (0.44%) Data Warehouse
6 1 (0.22%) PostgreSQL
6 1 (0.22%) Oracle Reports
6 1 (0.22%) SQL Server 2008
6 1 (0.22%) Oracle Database
6 1 (0.22%) NoSQL
Development Applications
1 67 (14.89%) Subversion
2 43 (9.56%) Git (software)
3 31 (6.89%) JIRA
4 29 (6.44%) Dreamweaver
5 27 (6.00%) JUnit
6 11 (2.44%) JSUnit
6 11 (2.44%) PHPUnit
6 11 (2.44%) Jasmine
7 9 (2.00%) Visual Studio
8 5 (1.11%) Ant
8 5 (1.11%) Jenkins
8 5 (1.11%) Mocha
9 4 (0.89%) Axure RP
9 4 (0.89%) QUnit
10 3 (0.67%) Firebug
10 3 (0.67%) Fiddler
10 3 (0.67%) Balsamiq Mockups
10 3 (0.67%) Appcelerator Titanium
11 1 (0.22%) Maven
11 1 (0.22%) Eclipse
General
1 161 (35.78%) Marketing
2 56 (12.44%) Publishing
3 55 (12.22%) Legal
4 52 (11.56%) Retail
5 49 (10.89%) Finance
6 25 (5.56%) Advertising
7 12 (2.67%) Pharmaceutical
8 11 (2.44%) German Language
9 10 (2.22%) Banking
10 8 (1.78%) Games
11 7 (1.56%) Telecoms
12 5 (1.11%) Automotive
13 4 (0.89%) Multimedia
14 3 (0.67%) Retail Banking
14 3 (0.67%) Back Office
14 3 (0.67%) Dutch Language
14 3 (0.67%) French Language
14 3 (0.67%) Arabic Language
15 2 (0.44%) Manufacturing
15 2 (0.44%) Electronics
Job Titles
1 171 (38.00%) Developer
2 62 (13.78%) Web Developer
3 59 (13.11%) Designer
4 55 (12.22%) Front-End Developer
5 26 (5.78%) Project Manager
6 24 (5.33%) Analyst
7 22 (4.89%) Hybris Developer
8 21 (4.67%) Content Manager
9 18 (4.00%) Digital Project Manager
10 17 (3.78%) Senior Developer
11 16 (3.56%) Web Manager
12 15 (3.33%) Content Editor
12 15 (3.33%) Copywriter
13 14 (3.11%) Front-End Web Developer
13 14 (3.11%) PHP Developer
14 11 (2.44%) Lead Developer
15 10 (2.22%) PPC Executive
15 10 (2.22%) PPC Manager
15 10 (2.22%) PPC Analyst
15 10 (2.22%) PPC Specialist
Libraries, Frameworks & Software Standards
1 246 (54.67%) HTML
2 210 (46.67%) CSS
3 125 (27.78%) jQuery
4 112 (24.89%) HTML5
5 87 (19.33%) CSS3
6 81 (18.00%) XML
7 77 (17.11%) Ajax
8 59 (13.11%) XHTML
9 40 (8.89%) .NET
10 32 (7.11%) AngularJS
11 30 (6.67%) JSP
12 28 (6.22%) ASP.NET
13 24 (5.33%) XSD
13 24 (5.33%) Spring
14 23 (5.11%) Spring MVC
15 22 (4.89%) Web Services
16 21 (4.67%) Flash
16 21 (4.67%) Twitter Bootstrap
17 19 (4.22%) XSLT
17 19 (4.22%) Sass
Miscellaneous
1 109 (24.22%) Social Media
2 103 (22.89%) User Experience
3 34 (7.56%) Analytical Skills
4 30 (6.67%) Copywriting
5 26 (5.78%) Mobile App
6 19 (4.22%) W3C
6 19 (4.22%) Digital Media
7 14 (3.11%) Blog
8 12 (2.67%) Management Information System
9 9 (2.00%) Open Source
10 6 (1.33%) Statistics
10 6 (1.33%) Web 2.0
11 5 (1.11%) Social Network
11 5 (1.11%) Animation
11 5 (1.11%) iPad
12 4 (0.89%) Computer Science
12 4 (0.89%) Graphic Design
12 4 (0.89%) Wiki
12 4 (0.89%) N-Tier
12 4 (0.89%) Smartphone
Operating Systems
1 32 (7.11%) UNIX
2 18 (4.00%) Windows
3 17 (3.78%) Linux
4 13 (2.89%) Apple iOS
5 11 (2.44%) Android
6 6 (1.33%) Solaris
7 3 (0.67%) Windows Mobile
7 3 (0.67%) BlackBerry OS
8 1 (0.22%) Mac OS X
Processes & Methodologies
1 159 (35.33%) Agile Software Development
2 129 (28.67%) Analytics
3 106 (23.56%) Content Management
3 106 (23.56%) E-Commerce
4 81 (18.00%) Project Management
5 59 (13.11%) Digital Marketing
6 55 (12.22%) Web Analytics
7 52 (11.56%) Pay per click
8 50 (11.11%) Scrum
9 49 (10.89%) MVC
10 45 (10.00%) Unit Testing
11 42 (9.33%) Web Development
12 37 (8.22%) OO
13 31 (6.89%) Validation
14 30 (6.67%) B2C
14 30 (6.67%) Web Application Development
15 29 (6.44%) Responsive Web Design
16 27 (6.00%) Integration Testing
17 26 (5.78%) Web Design
18 25 (5.56%) Benchmarking
Programming Languages
1 160 (35.56%) JavaScript
2 60 (13.33%) PHP
3 50 (11.11%) Java
4 29 (6.44%) SQL
5 27 (6.00%) C#
6 5 (1.11%) Ruby
6 5 (1.11%) Groovy
7 4 (0.89%) C
7 4 (0.89%) VB.NET
8 3 (0.67%) C++
8 3 (0.67%) Python
8 3 (0.67%) PHP5
9 2 (0.44%) ActionScript
10 1 (0.22%) PL/SQL
10 1 (0.22%) Scala
10 1 (0.22%) PHP4
10 1 (0.22%) CoffeeScript
10 1 (0.22%) ActionScript 3.0
Qualifications
1 44 (9.78%) Degree
2 5 (1.11%) Security Cleared
3 3 (0.67%) PMP
3 3 (0.67%) PMI Certification
4 2 (0.44%) SC Cleared
5 1 (0.22%) Postgraduate
5 1 (0.22%) Oracle Certification
5 1 (0.22%) Sun Certification
5 1 (0.22%) CIMA
5 1 (0.22%) ACCA
5 1 (0.22%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 20 (4.44%) QA
2 5 (1.11%) SLA
3 3 (0.67%) WCAG
4 1 (0.22%) PCI DSS
Systems Management
1 2 (0.44%) Capistrano
Vendors
1 70 (15.56%) Google
2 56 (12.44%) Adobe
3 23 (5.11%) hybris
3 23 (5.11%) Twitter
4 22 (4.89%) Facebook
5 19 (4.22%) Omniture
6 18 (4.00%) Microsoft
7 15 (3.33%) Sitecore
8 9 (2.00%) Oracle
9 8 (1.78%) FatWire
10 7 (1.56%) RedDot
10 7 (1.56%) Zend
11 5 (1.11%) IBM
12 4 (0.89%) Sencha
12 4 (0.89%) AccuRev
12 4 (0.89%) Salesforce.com
12 4 (0.89%) Lotus
12 4 (0.89%) TIBCO
12 4 (0.89%) Open Text
12 4 (0.89%) DoubleClick
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