The table below looks at the statistics for SEO skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 417 389 418
Rank change year-on-year
-28 +29
Contract jobs citing SEO 211 247 210
As % of all contract IT jobs located in England 0.43% 0.47% 0.40%
As % of the Processes & Methodologies category 0.51% 0.58% 0.51%
Number of daily rates quoted 116 161 121
Median daily rate £325 £350 £300
Median daily rate % change year-on-year
-7.14% +16.66%
90% offered a daily rate of more than £185 £190 £172
10% offered a daily rate of more than £483 £510 £475
UK excluding London median daily rate £338 £375 £275
% change year-on-year
-10.00% +36.36%
Number of hourly rates quoted 8 6 7
Median hourly rate £20.56 £38.34 £28.00
Median hourly rate % change year-on-year
-46.38% +36.91%
90% offered a hourly rate of more than £16.75 £30.00 £14.40
10% offered a hourly rate of more than £55.20 £42.50 £77.90
UK excluding London median hourly rate £19.61 £38.34 £21.75
% change year-on-year
-48.84% +76.25%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41317 42757 40955
As % of all contract IT jobs located in England 83.43% 81.22% 77.29%
Number of daily rates quoted 27580 28391 26049
Median daily rate £450 £425 £413
Median daily rate % change year-on-year
+5.88% +3.03%
90% offered a daily rate of more than £300 £290 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1057 1189 1143
Median hourly rate £31.50 £32.50 £23.50
Median hourly rate % change year-on-year
-3.07% +38.29%
90% offered a hourly rate of more than £13.00 £13.00 £12.50
10% offered a hourly rate of more than £50.00 £48.23 £47.85
UK excluding London median hourly rate £32.50 £34.00 £25.75
% change year-on-year
-4.41% +32.03%

SEO
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in England

SEO
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the England region.

SEO Daily Rate Trend in England

SEO
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 30 September 2016.

SEO Daily Rate Histogram in England

SEO
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the England region.

SEO Hourly Rate Trend in England

SEO
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 30 September 2016.

SEO Hourly Rate Histogram in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the England region over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +3 100 £300 +2.56% 51
South East +12 57 £290 +9.43% 25
North West +22 16 £356 -10.93% 20
Yorkshire +8 13 £400 +14.28% 11
West Midlands -17 12 - - 6
East Midlands -11 7 - - 4
East of England -6 4 £400 +53.84% 24
South West +10 3 £450 +16.88% 7
North East -30 1 £625 +22.54% 1
SEO
UK

SEO
Top 30 Related IT Skills in England

For the 6 months to 30 September 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for SEO.

1 164 (37.96%) Agile Software Development
2 157 (36.34%) User Experience
3 149 (34.49%) HTML
3 149 (34.49%) Marketing
4 136 (31.48%) Analytics
5 124 (28.70%) Social Media
6 120 (27.78%) CSS
7 113 (26.16%) CMS
8 100 (23.15%) JavaScript
9 95 (21.99%) Google
10 81 (18.75%) Publishing
10 81 (18.75%) Google Analytics
11 74 (17.13%) Digital Marketing
12 70 (16.20%) Pay per click
13 69 (15.97%) E-Commerce
14 68 (15.74%) Web Development
14 68 (15.74%) HTML5
15 67 (15.51%) CSS3
16 61 (14.12%) Legal
17 58 (13.43%) Analytical Skills
18 55 (12.73%) Content Management
19 53 (12.27%) Web Application Development
20 47 (10.88%) jQuery
20 47 (10.88%) Finance
21 45 (10.42%) Project Management
22 43 (9.95%) Degree
23 42 (9.72%) Front End Development
24 40 (9.26%) Git (software)
24 40 (9.26%) Web Usability
25 38 (8.80%) Management Information System

SEO
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 113 (26.16%) CMS
2 21 (4.86%) Drupal
3 19 (4.40%) WordPress
4 11 (2.55%) Sitecore CMS
5 10 (2.31%) Adobe Experience Manager
5 10 (2.31%) Apache
5 10 (2.31%) SharePoint
5 10 (2.31%) Umbraco
6 6 (1.39%) Apache Solr
7 5 (1.16%) MS Exchange
8 4 (0.93%) Kentico
9 3 (0.69%) Elasticsearch
9 3 (0.69%) Exchange Server 2010
9 3 (0.69%) Magnolia
9 3 (0.69%) Mule
9 3 (0.69%) Skype for Business
9 3 (0.69%) Tomcat
10 2 (0.46%) Confluence
10 2 (0.46%) Joomla!
10 2 (0.46%) WebSphere
Applications
1 33 (7.64%) Photoshop
2 20 (4.63%) MS Excel
2 20 (4.63%) MS Office
3 15 (3.47%) MS PowerPoint
4 14 (3.24%) Adobe Illustrator
5 7 (1.62%) GIMP
6 6 (1.39%) Spreadsheet
7 5 (1.16%) MS Visio
8 4 (0.93%) InDesign
8 4 (0.93%) MS Project
9 3 (0.69%) Adobe Creative Suite
10 2 (0.46%) SPSS
11 1 (0.23%) Fireworks
11 1 (0.23%) OmniGraffle
Business Applications
1 12 (2.78%) WebTrends
2 6 (1.39%) Magento
3 5 (1.16%) Sage X3
4 3 (0.69%) Eloqua
4 3 (0.69%) SAP Oil and Gas
5 2 (0.46%) Dynamics CRM
6 1 (0.23%) Adobe Campaign
6 1 (0.23%) Dynamics AX
6 1 (0.23%) Radian6
6 1 (0.23%) Unica
Cloud Services
1 81 (18.75%) Google Analytics
2 17 (3.94%) SaaS
3 12 (2.78%) Adobe Analytics
3 12 (2.78%) GitHub
4 7 (1.62%) AdWords
4 7 (1.62%) IaaS
5 6 (1.39%) Amazon AWS
5 6 (1.39%) Google Tag Manager
6 5 (1.16%) Adobe Creative Cloud
7 3 (0.69%) Basecamp
7 3 (0.69%) Google Apps
7 3 (0.69%) Microsoft Azure
7 3 (0.69%) Office 365
8 1 (0.23%) OneDrive
8 1 (0.23%) Responsys
8 1 (0.23%) Yammer
Communications & Networking
1 15 (3.47%) Internet
2 9 (2.08%) Intranet
3 8 (1.85%) LDAP
4 7 (1.62%) HTTP
5 5 (1.16%) Network Security
6 4 (0.93%) Skype
7 3 (0.69%) FTP
7 3 (0.69%) TCP/IP
7 3 (0.69%) Wireless
8 2 (0.46%) DNS
8 2 (0.46%) Extranet
8 2 (0.46%) Firewall
8 2 (0.46%) LAN
8 2 (0.46%) VoIP
8 2 (0.46%) WAN
9 1 (0.23%) BIG-IP
9 1 (0.23%) iSCSI
9 1 (0.23%) PBX
9 1 (0.23%) TETRA
9 1 (0.23%) Wi-Fi
Database & Business Intelligence
1 17 (3.94%) SQL Server
2 4 (0.93%) MySQL
2 4 (0.93%) SQL Server 2008
3 3 (0.69%) Big Data
3 3 (0.69%) Jackrabbit
3 3 (0.69%) MongoDB
3 3 (0.69%) Redis
4 2 (0.46%) BusinessObjects
4 2 (0.46%) Hadoop
4 2 (0.46%) NoSQL
5 1 (0.23%) Apache Cassandra
5 1 (0.23%) Data Mining
5 1 (0.23%) HBase
5 1 (0.23%) Informix
5 1 (0.23%) OLAP
5 1 (0.23%) OLTP
5 1 (0.23%) RDBMS
5 1 (0.23%) SQL Server Analysis Services
5 1 (0.23%) SQL Server Integration Services
5 1 (0.23%) SQL Server Reporting Services
Development Applications
1 40 (9.26%) Git (software)
2 17 (3.94%) JIRA
3 16 (3.70%) Grunt
4 10 (2.31%) gulp
5 8 (1.85%) Jasmine
5 8 (1.85%) Subversion
6 7 (1.62%) git-flow
7 6 (1.39%) Bower
7 6 (1.39%) Maven
7 6 (1.39%) webpack
8 5 (1.16%) JUnit
9 4 (0.93%) Cucumber
9 4 (0.93%) Karma Test Runner
9 4 (0.93%) Mockito
9 4 (0.93%) Protractor
10 3 (0.69%) Jenkins
10 3 (0.69%) Selenium
10 3 (0.69%) Vagrant
11 2 (0.46%) Axure RP
11 2 (0.46%) Mocha
General
1 149 (34.49%) Marketing
2 81 (18.75%) Publishing
3 61 (14.12%) Legal
4 47 (10.88%) Finance
5 29 (6.71%) Retail
6 20 (4.63%) Advertising
7 16 (3.70%) Brand Awareness
8 13 (3.01%) Telecoms
9 12 (2.78%) German Language
10 11 (2.55%) Manufacturing
11 7 (1.62%) Banking
12 6 (1.39%) Pharmaceutical
13 5 (1.16%) Electronics
14 4 (0.93%) Law
15 3 (0.69%) French Language
15 3 (0.69%) Games
16 2 (0.46%) Polish Language
17 1 (0.23%) Financial Institution
17 1 (0.23%) Portuguese Language
Job Titles
1 101 (23.38%) Developer
2 77 (17.82%) Designer
3 62 (14.35%) Content Designer
4 42 (9.72%) Analyst
5 34 (7.87%) Front End Developer (Client-Side Developer)
6 30 (6.94%) Web Developer
7 22 (5.09%) Marketing Manager
8 17 (3.94%) Business Analyst
9 16 (3.70%) Digital Analyst
9 16 (3.70%) JavaScript Developer
9 16 (3.70%) SEO Manager
10 14 (3.24%) Content Editor
11 13 (3.01%) Content Manager
11 13 (3.01%) Project Manager
11 13 (3.01%) Web Manager
12 12 (2.78%) Drupal Developer
12 12 (2.78%) Web Editor
13 11 (2.55%) Senior Developer
14 10 (2.31%) Digital Executive
15 9 (2.08%) Web Content Editor
Libraries, Frameworks & Software Standards
1 149 (34.49%) HTML
2 120 (27.78%) CSS
3 68 (15.74%) HTML5
4 67 (15.51%) CSS3
5 47 (10.88%) jQuery
6 29 (6.71%) Sass
7 27 (6.25%) .NET
8 25 (5.79%) AngularJS
8 25 (5.79%) Twitter Bootstrap
9 21 (4.86%) Ajax
9 21 (4.86%) React
10 18 (4.17%) LESS
11 16 (3.70%) XML
12 15 (3.47%) ASP.NET
13 14 (3.24%) Node.js
14 10 (2.31%) Drush
14 10 (2.31%) KnockoutJS
14 10 (2.31%) Middleware
15 9 (2.08%) SAML
15 9 (2.08%) Web Services
Miscellaneous
1 157 (36.34%) User Experience
2 124 (28.70%) Social Media
3 58 (13.43%) Analytical Skills
4 38 (8.80%) Management Information System
5 35 (8.10%) Digital Media
6 21 (4.86%) Copywriting
7 18 (4.17%) Visualisation
8 14 (3.24%) Blog
9 13 (3.01%) Algorithms
10 9 (2.08%) FMCG
11 7 (1.62%) Taxonomies
12 6 (1.39%) Animation
12 6 (1.39%) Mobile App
13 5 (1.16%) Mobile Banking
14 4 (0.93%) Mathematics
14 4 (0.93%) W3C
15 3 (0.69%) Clustering
15 3 (0.69%) NHS
15 3 (0.69%) Replication
15 3 (0.69%) Statistics
Operating Systems
1 14 (3.24%) Linux
2 12 (2.78%) Windows
3 11 (2.55%) Unix
4 5 (1.16%) Android
4 5 (1.16%) Apple iOS
5 3 (0.69%) Mac OS X
5 3 (0.69%) Windows Server
5 3 (0.69%) Windows Server 2008
5 3 (0.69%) Windows Server 2012
6 2 (0.46%) Windows 10
6 2 (0.46%) Windows 7
7 1 (0.23%) Mac OS
7 1 (0.23%) Ubuntu
7 1 (0.23%) Windows Server 2003
Processes & Methodologies
1 164 (37.96%) Agile Software Development
2 136 (31.48%) Analytics
3 74 (17.13%) Digital Marketing
4 70 (16.20%) Pay per click
5 69 (15.97%) E-Commerce
6 68 (15.74%) Web Development
7 55 (12.73%) Content Management
8 53 (12.27%) Web Application Development
9 45 (10.42%) Project Management
10 42 (9.72%) Front End Development
11 40 (9.26%) Web Usability
12 33 (7.64%) CRM
13 32 (7.41%) Responsive Web Design
13 32 (7.41%) Scrum
14 31 (7.18%) Web Analytics
15 30 (6.94%) B2B
16 25 (5.79%) Wireframes
17 23 (5.32%) Stakeholder Management
18 21 (4.86%) Migration
19 20 (4.63%) Digital Analytics
Programming Languages
1 100 (23.15%) JavaScript
2 36 (8.33%) PHP
3 21 (4.86%) Java
4 17 (3.94%) SQL
5 12 (2.78%) C#
6 10 (2.31%) Python
7 9 (2.08%) C
8 7 (1.62%) Bash Shell
9 4 (0.93%) ES6
10 3 (0.69%) Clojure
10 3 (0.69%) Haskell
10 3 (0.69%) VB.NET
11 2 (0.46%) Groovy
11 2 (0.46%) R
11 2 (0.46%) T-SQL
12 1 (0.23%) Apple Swift
12 1 (0.23%) Objective-C
12 1 (0.23%) PowerShell
12 1 (0.23%) Scala
12 1 (0.23%) VB
Qualifications
1 43 (9.95%) Degree
2 7 (1.62%) BPSS Clearance
2 7 (1.62%) Security Cleared
3 4 (0.93%) SC Cleared
4 2 (0.46%) Microsoft Certification
5 1 (0.23%) A+ Certification
5 1 (0.23%) MBA
5 1 (0.23%) MCP
5 1 (0.23%) MCSA
5 1 (0.23%) PMI Certification
5 1 (0.23%) PMP
5 1 (0.23%) PRINCE2 Certification
5 1 (0.23%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 10 (2.31%) QA
2 8 (1.85%) WCAG
3 5 (1.16%) Disclosure Scotland
3 5 (1.16%) SLA
4 4 (0.93%) Actionable Recommendations
4 4 (0.93%) Data Quality
5 1 (0.23%) WAI
System Software
1 7 (1.62%) Varnish
2 5 (1.16%) Active Directory
3 2 (0.46%) XenApp
4 1 (0.23%) Docker
4 1 (0.23%) ISA Server
4 1 (0.23%) vSphere
Systems Management
1 8 (1.85%) Puppet
2 7 (1.62%) Opscode Chef
3 3 (0.69%) Ansible
4 2 (0.46%) Tivoli NetView
5 1 (0.23%) AirWatch
5 1 (0.23%) HP SiteScope
5 1 (0.23%) MOM
5 1 (0.23%) PowerCLI
5 1 (0.23%) Rancher
5 1 (0.23%) TeamSite
5 1 (0.23%) Tivoli
Vendors
1 95 (21.99%) Google
2 31 (7.18%) Adobe
3 19 (4.40%) Microsoft
4 13 (3.01%) Sitecore
5 12 (2.78%) Salesforce.com
6 11 (2.55%) DoubleClick
6 11 (2.55%) Marketo
6 11 (2.55%) Omniture
7 10 (2.31%) Tableau
8 9 (2.08%) Oracle
9 8 (1.85%) Sage
10 7 (1.62%) Facebook
10 7 (1.62%) SaltStack
10 7 (1.62%) Twitter
11 5 (1.16%) Apple
11 5 (1.16%) HP
11 5 (1.16%) SAP
12 4 (0.93%) Citrix
12 4 (0.93%) Hitwise
12 4 (0.93%) Tealium
Sheffield, South Yorkshire
Interact Consulting
Rate: 350-450pd
Posted: 13 hours ago
London
MA Associates Worldwide
Rate: £600 per day
Posted: 14 hours ago
Manchester, Lancashire
Applause IT Innovation
Rate: £250 - £300 per day
Posted: 2 days ago
London
C4 Commerce
Rate: From £350 to £450 per day
Posted: Yesterday
Bracknell, Berkshire
Lorien Resourcing
Posted: 17 hours ago
Dunstable, Bedfordshire
Poole and Partners
Rate: From £400 to £600 per day
Posted: Yesterday
South East London
Informatiq Consulting
Rate: £260 - £300 per day
Posted: 2 days ago
Bedfordshire
Tria Recruitment
Rate: £400 - £450 per day
Posted: 2 days ago
London
FDM Group
Salary: Negotiable
Posted: 3 days ago
London
Explore Recruitment Solutions
Posted: 4 days ago
London
Clement May
Rate: Market Rates
Posted: 2 days ago