The table below looks at the statistics for SEO skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 409 441 323
Rank change year-on-year
+32 -118
Contract jobs citing SEO 203 137 269
As % of all contract IT jobs located in England 0.43% 0.29% 0.60%
As % of the Processes & Methodologies category 0.53% 0.37% 0.77%
Number of daily rates quoted 130 78 157
Average daily rate £375 £328 £325
Average daily rate % change year-on-year
+14.50% +0.76%
90% offered a daily rate of more than £220 £150 £225
10% offered a daily rate of more than £550 £515 £450
UK excluding London average daily rate £350 £300 £325
% change year-on-year
+16.66% -7.69%
Number of hourly rates quoted 1 2 2
Average hourly rate £19.92 £30.00 £20.75
Average hourly rate % change year-on-year
-33.61% +44.57%
UK excluding London average hourly rate - £30.00 £48.75
% change year-on-year
- -38.46%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38464 36543 34805
As % of all contract IT jobs located in England 81.46% 77.80% 77.07%
Number of daily rates quoted 25533 23649 21506
Average daily rate £430 £425 £401
Average daily rate % change year-on-year
+1.17% +6.11%
90% offered a daily rate of more than £300 £285 £273
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1098 988 1090
Average hourly rate £37.50 £26.00 £27.50
Average hourly rate % change year-on-year
+44.23% -5.45%
90% offered a hourly rate of more than £12.72 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £45.50 £52.32
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the England region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in England

SEO
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the England region.

SEO Daily Rate Trend in England

SEO
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 9 February 2016.

SEO Daily Rate Histogram in England

SEO
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the England region.

SEO Hourly Rate Trend in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the England region over the 3 months to 9 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +22 97 £400 -4.47% 69
South East +14 51 £375 +50.00% 34
North West +10 26 £363 +20.83% 25
East of England +5 8 £93 -69.79% 7
East Midlands -2 8 £375 +87.50% 10
West Midlands -7 7 £338 -10.00% 6
North East - 3 - -
South West -8 2 - - 9
Yorkshire - 2 £303 - 18
SEO
UK

SEO
Top 30 Related IT Skills in England

For the 6 months to 9 February 2016, IT contractor jobs across the England region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 199 (46.50%) HTML
2 192 (44.86%) Marketing
3 175 (40.89%) Agile Software Development
4 170 (39.72%) CSS
5 162 (37.85%) JavaScript
6 156 (36.45%) CMS
7 147 (34.35%) Analytics
8 131 (30.61%) User Experience
9 126 (29.44%) HTML5
10 106 (24.77%) E-Commerce
11 99 (23.13%) jQuery
12 98 (22.90%) Digital Marketing
13 94 (21.96%) Google
14 93 (21.73%) Social Media
15 81 (18.93%) Content Management
16 79 (18.46%) Google Analytics
17 78 (18.22%) PHP
18 67 (15.65%) CSS3
19 60 (14.02%) Project Management
19 60 (14.02%) Web Analytics
20 58 (13.55%) Finance
21 57 (13.32%) Sass
22 55 (12.85%) Publishing
23 54 (12.62%) Adobe
24 52 (12.15%) LESS
25 48 (11.21%) Web Design
26 46 (10.75%) Web Development
27 45 (10.51%) Front End Development
28 43 (10.05%) Scrum
28 43 (10.05%) .NET

SEO
Top Related IT Skills in England by Category

For the 6 months to 9 February 2016, IT contractor jobs across the England region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 156 (36.45%) CMS
2 38 (8.88%) Drupal
3 23 (5.37%) WordPress
4 20 (4.67%) IIS
5 14 (3.27%) Node.js
6 13 (3.04%) Sitecore CMS
7 12 (2.80%) Apache Solr
7 12 (2.80%) SharePoint
7 12 (2.80%) Tomcat
7 12 (2.80%) WebSphere
8 11 (2.57%) Adobe Experience Manager
9 8 (1.87%) Confluence
9 8 (1.87%) Joomla!
10 5 (1.17%) Apache
10 5 (1.17%) nginx
11 4 (0.93%) Facebook Platform
12 3 (0.70%) ColdFusion
12 3 (0.70%) ExpressionEngine
13 2 (0.47%) CICS
13 2 (0.47%) Commerce Server
Applications
1 35 (8.18%) Photoshop
2 20 (4.67%) MS Excel
3 18 (4.21%) MS Office
3 18 (4.21%) MS PowerPoint
4 15 (3.50%) MS Visio
5 7 (1.64%) Adobe Illustrator
6 6 (1.40%) MS Project
7 5 (1.17%) Adobe Creative Suite
7 5 (1.17%) Fireworks
8 3 (0.70%) Spreadsheet
9 2 (0.47%) AutoCAD
9 2 (0.47%) GIMP
Business Applications
1 13 (3.04%) WebTrends
2 12 (2.80%) Magento
3 6 (1.40%) Dynamics CRM
3 6 (1.40%) Oracle CRM
4 4 (0.93%) SAP Oil and Gas
5 1 (0.23%) Eloqua
5 1 (0.23%) nopCommerce
5 1 (0.23%) Primavera
5 1 (0.23%) SDL Web 8
Cloud Services
1 79 (18.46%) Google Analytics
2 23 (5.37%) Adobe Analytics
3 14 (3.27%) GitHub
4 12 (2.80%) Google Tag Manager
5 11 (2.57%) Google Cloud Platform
6 10 (2.34%) AdWords
7 8 (1.87%) Amazon AWS
7 8 (1.87%) Amazon EC2
7 8 (1.87%) SaaS
8 6 (1.40%) MailChimp
9 3 (0.70%) Yammer
10 1 (0.23%) Rackspace Cloud
Communications & Networking
1 22 (5.14%) Intranet
2 21 (4.91%) FTP
3 18 (4.21%) 3G
3 18 (4.21%) 4G
3 18 (4.21%) Wi-Fi
4 16 (3.74%) SSH
5 12 (2.80%) Internet
6 4 (0.93%) LDAP
7 1 (0.23%) Ethernet
7 1 (0.23%) Firewall
7 1 (0.23%) Skype
7 1 (0.23%) SSL
7 1 (0.23%) TCP/IP
7 1 (0.23%) WebEx
Database & Business Intelligence
1 23 (5.37%) SQL Server
2 17 (3.97%) MySQL
3 10 (2.34%) Relational Database
4 7 (1.64%) NoSQL
5 5 (1.17%) BigQuery
6 4 (0.93%) Apache Hive
6 4 (0.93%) Big Data
6 4 (0.93%) Data Mining
6 4 (0.93%) Hadoop
7 3 (0.70%) SQLite
8 1 (0.23%) SQL Server 2005
8 1 (0.23%) SQL Server 2008
Development Applications
1 43 (10.05%) Git (software)
2 37 (8.64%) Subversion
3 17 (3.97%) Dreamweaver
4 16 (3.74%) Mercurial
5 12 (2.80%) GitLab
5 12 (2.80%) Grunt
6 9 (2.10%) JIRA
7 8 (1.87%) Vagrant
8 5 (1.17%) Team Foundation Server
8 5 (1.17%) Visual Studio
9 4 (0.93%) JUnit
10 3 (0.70%) Axure RP
10 3 (0.70%) Cucumber
10 3 (0.70%) gulp
10 3 (0.70%) Sublime Text
11 2 (0.47%) Ant
11 2 (0.47%) Jasmine
11 2 (0.47%) Karma Test Runner
11 2 (0.47%) Mocha
11 2 (0.47%) TortoiseSVN
General
1 192 (44.86%) Marketing
2 58 (13.55%) Finance
3 55 (12.85%) Publishing
4 29 (6.78%) Legal
5 24 (5.61%) Retail
6 19 (4.44%) Telecoms
7 18 (4.21%) Banking
8 16 (3.74%) Advertising
9 9 (2.10%) Automotive
10 8 (1.87%) Games
11 6 (1.40%) Manufacturing
11 6 (1.40%) Multimedia
12 4 (0.93%) Electronics
12 4 (0.93%) German Language
12 4 (0.93%) Spanish Language
13 3 (0.70%) French Language
13 3 (0.70%) Italian Language
13 3 (0.70%) Law
13 3 (0.70%) Pharmaceutical
14 2 (0.47%) Portuguese Language
Job Titles
1 160 (37.38%) Developer
2 57 (13.32%) Web Developer
3 46 (10.75%) Front End Developer (Client-Side Developer)
4 44 (10.28%) HTML Developer
5 42 (9.81%) Designer
6 41 (9.58%) Analyst
7 40 (9.35%) Project Manager
8 36 (8.41%) JavaScript Developer
9 34 (7.94%) HTML CSS Developer
10 28 (6.54%) Business Analyst
11 24 (5.61%) Digital Project Manager
12 23 (5.37%) Consultant
13 21 (4.91%) Product Owner
14 19 (4.44%) Content Manager
14 19 (4.44%) Front End Web Developer (Client-Side Developer)
14 19 (4.44%) SEO Manager
14 19 (4.44%) UI Developer
15 18 (4.21%) Architect
15 18 (4.21%) Digital Analyst
16 17 (3.97%) PHP Developer
Libraries, Frameworks & Software Standards
1 199 (46.50%) HTML
2 170 (39.72%) CSS
3 126 (29.44%) HTML5
4 99 (23.13%) jQuery
5 67 (15.65%) CSS3
6 57 (13.32%) Sass
7 52 (12.15%) LESS
8 43 (10.05%) .NET
9 36 (8.41%) Ajax
9 36 (8.41%) XML
10 28 (6.54%) Twitter Bootstrap
11 27 (6.31%) AngularJS
12 26 (6.07%) XHTML
13 22 (5.14%) Web Services
14 20 (4.67%) RSS
15 15 (3.50%) ASP.NET
15 15 (3.50%) XSLT
16 11 (2.57%) Classic ASP
16 11 (2.57%) RESTful
16 11 (2.57%) Spring
Miscellaneous
1 131 (30.61%) User Experience
2 93 (21.73%) Social Media
3 24 (5.61%) Analytical Skills
4 21 (4.91%) Management Information System
5 20 (4.67%) Computer Science
6 15 (3.50%) Algorithms
7 14 (3.27%) Mobile App
8 11 (2.57%) W3C
9 9 (2.10%) Digital Media
10 7 (1.64%) Web 2.0
11 6 (1.40%) Animation
12 5 (1.17%) Copywriting
12 5 (1.17%) Graphic Design
13 4 (0.93%) Blog
13 4 (0.93%) Economics
13 4 (0.93%) iPad
13 4 (0.93%) Mathematics
13 4 (0.93%) NHS
13 4 (0.93%) PMI
13 4 (0.93%) Statistics
Operating Systems
1 40 (9.35%) Linux
2 25 (5.84%) Unix
3 22 (5.14%) Windows
4 18 (4.21%) Mac OS
5 17 (3.97%) Windows Server
6 8 (1.87%) Red Hat Enterprise Linux
7 7 (1.64%) Windows Server 2008
8 3 (0.70%) Debian
9 2 (0.47%) Android
9 2 (0.47%) Apple iOS
9 2 (0.47%) Solaris
9 2 (0.47%) Ubuntu
10 1 (0.23%) Mac OS X
Processes & Methodologies
1 175 (40.89%) Agile Software Development
2 147 (34.35%) Analytics
3 106 (24.77%) E-Commerce
4 98 (22.90%) Digital Marketing
5 81 (18.93%) Content Management
6 60 (14.02%) Project Management
6 60 (14.02%) Web Analytics
7 48 (11.21%) Web Design
8 46 (10.75%) Web Development
9 45 (10.51%) Front End Development
10 43 (10.05%) Scrum
11 41 (9.58%) Web Application Development
12 37 (8.64%) B2C
13 35 (8.18%) Pay per click
14 32 (7.48%) Open Source
15 29 (6.78%) Stakeholder Management
16 27 (6.31%) Responsive Web Design
16 27 (6.31%) TDD
17 26 (6.07%) B2B
18 23 (5.37%) SDLC
Programming Languages
1 162 (37.85%) JavaScript
2 78 (18.22%) PHP
3 37 (8.64%) Java
4 35 (8.18%) SQL
5 21 (4.91%) ActionScript
6 18 (4.21%) C#
7 17 (3.97%) VB
8 16 (3.74%) Python
9 10 (2.34%) XPath
10 9 (2.10%) C++
11 5 (1.17%) C
12 4 (0.93%) VBA
13 3 (0.70%) CFML
13 3 (0.70%) ES6
14 2 (0.47%) ActionScript 2.0
15 1 (0.23%) ActionScript 3.0
15 1 (0.23%) ECMAScript
Qualifications
1 30 (7.01%) Degree
2 12 (2.80%) PMI Certification
3 9 (2.10%) Security Cleared
4 8 (1.87%) BPSS Clearance
4 8 (1.87%) PMP
5 1 (0.23%) DBS Check
5 1 (0.23%) ISEB
5 1 (0.23%) MBA
5 1 (0.23%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 23 (5.37%) QA
2 13 (3.04%) Disclosure Scotland
3 4 (0.93%) WCAG
4 1 (0.23%) P3O
4 1 (0.23%) WAI
System Software
1 4 (0.93%) Varnish
2 2 (0.47%) Active Directory
3 1 (0.23%) IAG
3 1 (0.23%) VMware Infrastructure
3 1 (0.23%) vSphere
Vendors
1 94 (21.96%) Google
2 54 (12.62%) Adobe
3 14 (3.27%) Twitter
4 13 (3.04%) Sitecore
4 13 (3.04%) Tableau
5 12 (2.80%) Microsoft
6 11 (2.57%) Facebook
7 9 (2.10%) Salesforce.com
8 8 (1.87%) hybris
8 8 (1.87%) IBM
8 8 (1.87%) Red Hat
9 6 (1.40%) Oracle
10 5 (1.17%) EPiServer
10 5 (1.17%) Zend
11 4 (0.93%) Omniture
11 4 (0.93%) SAP
12 3 (0.70%) Apple
12 3 (0.70%) CODA
13 2 (0.47%) Coremetrics
13 2 (0.47%) DoubleClick
Oxfordshire
Logic Engagements Ltd
Rate: £350 - £400 per day
Posted: 4 days ago
Southampton, Hampshire
HAYS INFORMATION TECHNOLOGY
Rate: £300 - £350 per day
Posted: 4 days ago
London
Foreign & Commonwealth Office
Rate: £38,000
Posted: 5 days ago
London
Foreign & Commonwealth Office
Posted: 5 days ago
London
Harvey Nash plc
Rate: £325 - £350 per annum
Posted: 5 days ago
Guildford, Surrey
Think IT Recruitment
Rate: £350 - £400 per day
Posted: 6 days ago
Peterborough, Cambridgeshire
Senitor Associates
Rate: £65 - £120 per day
Posted: 6 days ago
London
Reed Technology
Rate: £150 per day
Posted: 6 days ago
London
The Foreign and Commonwealth Office (FCO)
Rate: c.£38,000
Posted: 7 days ago
London
The Foreign and Commonwealth Office (FCO)
Rate: c.£38,000
Posted: 7 days ago
City of London
People Source Consulting
Rate: £180 - £220 per day
Posted: 25 days ago
Central London / West End
Chambers and Partners
Rate: From £350 to £400 per day
Posted: 26 days ago
City of London
Hays Specialist Recruitment Ltd
Rate: £400.00 - £450.00 per day
Posted: 26 days ago