The table below looks at the statistics for SEO skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
UK / England
Rank 430 398 457
Rank change year-on-year
-32 +59
Contract jobs citing SEO 147 195 144
As % of all contract IT jobs located in England 0.35% 0.41% 0.30%
As % of the Processes & Methodologies category 0.42% 0.50% 0.38%
Number of daily rates quoted 106 120 71
Median daily rate £350 £363 £325
Median daily rate % change year-on-year
-3.44% +11.53%
90% offered a daily rate of more than £229 £220 £150
10% offered a daily rate of more than £525 £550 £500
UK excluding London median daily rate £350 £333 £281
% change year-on-year
+5.26% +18.22%
Number of hourly rates quoted 2 1 4
Median hourly rate £27.00 £19.92 £19.50
Median hourly rate % change year-on-year
+35.57% +2.12%
90% offered a hourly rate of more than £22.60 £19.92 £15.50
10% offered a hourly rate of more than £31.40 £19.92 £34.00
UK excluding London median hourly rate £27.00 - £19.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
34870 38985 38045
As % of all contract IT jobs located in England 82.97% 82.80% 79.76%
Number of daily rates quoted 23337 25837 24375
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £300 £283
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £408 £400 £399
% change year-on-year
+1.87% +0.29%
Number of hourly rates quoted 863 1056 1033
Median hourly rate £36.00 £37.50 £27.50
Median hourly rate % change year-on-year
-4.00% +36.36%
90% offered a hourly rate of more than £13.50 £13.00 £12.00
10% offered a hourly rate of more than £53.00 £55.00 £49.50
UK excluding London median hourly rate £36.00 £40.00 £29.00
% change year-on-year
-10.00% +37.93%

SEO
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in England

SEO
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the England region.

SEO Daily Rate Trend in England

SEO
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the England region over the 3 months to 27 February 2017.

SEO Daily Rate Histogram in England

SEO
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the England region.

SEO Hourly Rate Trend in England

SEO
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the England region over the 3 months to 27 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +30 102 £375 -6.25% 43
South East -9 22 £358 +2.14% 21
South West +3 7 £465 +106.66% 7
North East -12 6 £300 - 2
North West 0 5 £400 +10.72% 22
East Midlands -6 3 £325 +26.21% 8
East of England -8 3 £450 +386.48% 11
Yorkshire +18 1 - - 12
SEO
UK

SEO
Top 30 Related IT Skills in England

For the 6 months to 27 February 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for SEO.

1 133 (44.93%) Agile Software Development
2 125 (42.23%) HTML
3 110 (37.16%) CSS
4 107 (36.15%) User Experience
5 104 (35.14%) Analytics
6 86 (29.05%) JavaScript
7 83 (28.04%) Marketing
8 74 (25.00%) CMS
9 70 (23.65%) Social Media
10 60 (20.27%) Google
11 54 (18.24%) Google Analytics
11 54 (18.24%) HTML5
11 54 (18.24%) Front End Development
12 51 (17.23%) Publishing
13 49 (16.55%) Analytical Skills
14 46 (15.54%) Content Management
15 42 (14.19%) Legal
16 40 (13.51%) Web Development
17 38 (12.84%) CSS3
18 37 (12.50%) E-Commerce
19 35 (11.82%) Digital Marketing
20 34 (11.49%) Adobe
20 34 (11.49%) PHP
21 33 (11.15%) Web Application Development
22 31 (10.47%) jQuery
22 31 (10.47%) Git (software)
23 30 (10.14%) Project Management
24 28 (9.46%) Pay per click
24 28 (9.46%) Retail
25 26 (8.78%) Stakeholder Management

SEO
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 74 (25.00%) CMS
2 24 (8.11%) WordPress
3 15 (5.07%) Drupal
3 15 (5.07%) Sitecore CMS
4 11 (3.72%) Adobe Experience Manager
5 10 (3.38%) SharePoint
6 6 (2.03%) Apache
6 6 (2.03%) Umbraco
7 3 (1.01%) Apache Solr
7 3 (1.01%) SAS
8 2 (0.68%) Apache Spark
8 2 (0.68%) Confluence
8 2 (0.68%) Joomla!
8 2 (0.68%) Liferay
8 2 (0.68%) WebSphere
9 1 (0.34%) EPiServer
9 1 (0.34%) IIS
9 1 (0.34%) Kentico
9 1 (0.34%) SharePoint 2010
9 1 (0.34%) Tomcat
Applications
1 20 (6.76%) Photoshop
2 12 (4.05%) MS Excel
3 11 (3.72%) MS Office
4 8 (2.70%) Adobe Illustrator
5 6 (2.03%) MS Project
6 4 (1.35%) MS PowerPoint
7 3 (1.01%) Adobe Creative Suite
7 3 (1.01%) MS Visio
7 3 (1.01%) OmniGraffle
8 2 (0.68%) Spreadsheet
9 1 (0.34%) GIMP
9 1 (0.34%) InDesign
9 1 (0.34%) SPSS
Business Applications
1 2 (0.68%) Eloqua
1 2 (0.68%) Magento
1 2 (0.68%) SAP Hybris
1 2 (0.68%) WebTrends
2 1 (0.34%) Adobe Campaign
2 1 (0.34%) Dynamics CRM
2 1 (0.34%) Payment Gateway
2 1 (0.34%) Radian6
2 1 (0.34%) Salesforce.com CRM
2 1 (0.34%) SDL Web 8
2 1 (0.34%) Sprinklr
Cloud Services
1 54 (18.24%) Google Analytics
2 15 (5.07%) Adobe Analytics
3 11 (3.72%) GitHub
4 5 (1.69%) AdWords
5 3 (1.01%) Akamai
5 3 (1.01%) PaaS
6 2 (0.68%) Amazon AWS
7 1 (0.34%) Amazon EC2
7 1 (0.34%) BlueKai
7 1 (0.34%) Google Tag Manager
7 1 (0.34%) Responsys
7 1 (0.34%) Trello
Communications & Networking
1 9 (3.04%) Internet
2 5 (1.69%) HTTP
3 3 (1.01%) Intranet
4 2 (0.68%) FTP
Database & Business Intelligence
1 16 (5.41%) MySQL
2 6 (2.03%) NoSQL
3 5 (1.69%) Jackrabbit
3 5 (1.69%) SQL Server
4 4 (1.35%) Relational Database
5 3 (1.01%) MongoDB
6 2 (0.68%) Big Data
6 2 (0.68%) BusinessObjects
6 2 (0.68%) CouchDB
6 2 (0.68%) Data Warehouse
6 2 (0.68%) Neo4j
6 2 (0.68%) Riak
7 1 (0.34%) Oracle Database
7 1 (0.34%) Oracle Database 12c
7 1 (0.34%) Oracle Reports
7 1 (0.34%) PostgreSQL
7 1 (0.34%) Redis
7 1 (0.34%) SQL Server 2012
Development Applications
1 31 (10.47%) Git (software)
2 9 (3.04%) JIRA
2 9 (3.04%) Subversion
3 7 (2.36%) Axure RP
3 7 (2.36%) Grunt
3 7 (2.36%) JUnit
4 6 (2.03%) Maven
5 5 (1.69%) Dreamweaver
5 5 (1.69%) Mockito
5 5 (1.69%) webpack
6 4 (1.35%) gulp
7 3 (1.01%) Balsamiq Mockups
7 3 (1.01%) Cucumber
7 3 (1.01%) Jasmine
7 3 (1.01%) Jenkins
7 3 (1.01%) Protractor
8 2 (0.68%) Bower
8 2 (0.68%) PHPUnit
8 2 (0.68%) Vagrant
8 2 (0.68%) WebDriver
General
1 83 (28.04%) Marketing
2 51 (17.23%) Publishing
3 42 (14.19%) Legal
4 28 (9.46%) Retail
5 20 (6.76%) Finance
6 10 (3.38%) Telecoms
7 8 (2.70%) Advertising
8 7 (2.36%) Banking
9 4 (1.35%) Automotive
10 3 (1.01%) Games
10 3 (1.01%) Law
10 3 (1.01%) Pharmaceutical
11 2 (0.68%) Financial Institution
11 2 (0.68%) German Language
11 2 (0.68%) Manufacturing
12 1 (0.34%) Aerospace
12 1 (0.34%) Arabic Language
12 1 (0.34%) Local Government
12 1 (0.34%) Military
12 1 (0.34%) Multimedia
Job Titles
1 83 (28.04%) Developer
2 52 (17.57%) Designer
3 44 (14.86%) Front End Developer (Client-Side Developer)
4 42 (14.19%) Content Designer
5 24 (8.11%) Analyst
6 19 (6.42%) JavaScript Developer
7 17 (5.74%) Consultant
8 14 (4.73%) SEO Manager
8 14 (4.73%) UX Developer
8 14 (4.73%) Web Developer
9 12 (4.05%) Project Manager
9 12 (4.05%) SEO Consultant
10 11 (3.72%) HTML Developer
10 11 (3.72%) Web Manager
11 10 (3.38%) Business Analyst
11 10 (3.38%) Digital Designer
11 10 (3.38%) PHP Developer
11 10 (3.38%) WordPress Developer
12 9 (3.04%) Architect
12 9 (3.04%) Drupal Developer
Libraries, Frameworks & Software Standards
1 125 (42.23%) HTML
2 110 (37.16%) CSS
3 54 (18.24%) HTML5
4 38 (12.84%) CSS3
5 31 (10.47%) jQuery
6 15 (5.07%) Ajax
6 15 (5.07%) AngularJS
6 15 (5.07%) XML
7 14 (4.73%) RESTful
8 13 (4.39%) Sass
9 12 (4.05%) .NET
10 11 (3.72%) Web Services
11 9 (3.04%) Twitter Bootstrap
12 8 (2.70%) Spring
13 7 (2.36%) React
13 7 (2.36%) Servlets
14 6 (2.03%) Drush
14 6 (2.03%) J2EE
14 6 (2.03%) JSP
14 6 (2.03%) SOAP
Miscellaneous
1 107 (36.15%) User Experience
2 70 (23.65%) Social Media
3 49 (16.55%) Analytical Skills
4 10 (3.38%) Management Information System
5 8 (2.70%) Blog
5 8 (2.70%) Mobile App
6 6 (2.03%) Taxonomies
7 5 (1.69%) Digital Media
7 5 (1.69%) FMCG
7 5 (1.69%) W3C
8 4 (1.35%) NHS
9 3 (1.01%) Computer Science
9 3 (1.01%) Wiki
10 2 (0.68%) Derivative
10 2 (0.68%) Graphic Design
10 2 (0.68%) iPad
10 2 (0.68%) Market Risk
10 2 (0.68%) RIA
10 2 (0.68%) Smartphone
10 2 (0.68%) Web 2.0
Operating Systems
1 3 (1.01%) Apple iOS
1 3 (1.01%) Linux
1 3 (1.01%) Mac OS X
2 2 (0.68%) Windows
2 2 (0.68%) Windows Server
3 1 (0.34%) Mac OS
3 1 (0.34%) Windows Server 2008
Processes & Methodologies
1 133 (44.93%) Agile Software Development
2 104 (35.14%) Analytics
3 54 (18.24%) Front End Development
4 46 (15.54%) Content Management
5 40 (13.51%) Web Development
6 37 (12.50%) E-Commerce
7 35 (11.82%) Digital Marketing
8 33 (11.15%) Web Application Development
9 30 (10.14%) Project Management
10 28 (9.46%) Pay per click
11 26 (8.78%) Stakeholder Management
12 25 (8.45%) Web Analytics
13 24 (8.11%) Responsive Web Design
14 23 (7.77%) Web Design
15 21 (7.09%) Scrum
16 20 (6.76%) Web Usability
17 19 (6.42%) Prototyping
18 17 (5.74%) Digital Analytics
18 17 (5.74%) TDD
18 17 (5.74%) Wireframes
Programming Languages
1 86 (29.05%) JavaScript
2 34 (11.49%) PHP
3 16 (5.41%) SQL
4 13 (4.39%) Java
5 10 (3.38%) C
6 9 (3.04%) Python
7 4 (1.35%) R
7 4 (1.35%) Ruby
7 4 (1.35%) Scala
8 2 (0.68%) C#
8 2 (0.68%) Groovy
9 1 (0.34%) ES6
9 1 (0.34%) Go
9 1 (0.34%) TypeScript
Qualifications
1 16 (5.41%) Degree
2 12 (4.05%) Security Cleared
3 8 (2.70%) SC Cleared
4 3 (1.01%) BPSS Clearance
5 2 (0.68%) MBA
5 2 (0.68%) PRINCE2 Practitioner
6 1 (0.34%) PRINCE2 Certification
Quality Assurance & Compliance
1 13 (4.39%) QA
2 8 (2.70%) Actionable Recommendations
3 5 (1.69%) Data Quality
4 4 (1.35%) WAI
4 4 (1.35%) WCAG
5 1 (0.34%) Disclosure Scotland
System Software
1 1 (0.34%) Active Directory
1 1 (0.34%) VMware Infrastructure
Systems Management
1 3 (1.01%) Puppet
2 2 (0.68%) Ansible
3 1 (0.34%) SCCM
Vendors
1 60 (20.27%) Google
2 34 (11.49%) Adobe
3 22 (7.43%) Microsoft
4 16 (5.41%) Sitecore
5 11 (3.72%) Tableau
6 8 (2.70%) Twitter
7 7 (2.36%) DoubleClick
8 4 (1.35%) hybris
8 4 (1.35%) Oracle
9 3 (1.01%) Omniture
10 2 (0.68%) Brio
10 2 (0.68%) ClickTale
10 2 (0.68%) Cognos
10 2 (0.68%) comScore
10 2 (0.68%) Coremetrics
10 2 (0.68%) Demandware
10 2 (0.68%) Hitwise
10 2 (0.68%) MicroStrategy
10 2 (0.68%) Sage
10 2 (0.68%) SAP
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