The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 95 135 120
Rank change year-on-year
+40 -15
Permanent jobs citing SEO 200 111 146
As % of all permanent IT jobs located in the North West 2.68% 1.58% 1.98%
As % of the Processes & Methodologies category 3.29% 2.04% 2.55%
Number of salaries quoted 113 90 129
Average salary £25,000 £28,500 £27,000
Average salary % change year-on-year
-12.28% +5.55%
90% offered a salary of more than £21,000 £20,000 £21,500
10% offered a salary of more than £42,300 £45,000 £38,000
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6084 5443 5726
As % of all permanent IT jobs located in the North West 81.66% 77.49% 77.49%
Number of salaries quoted 4828 4601 4991
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £26,500 £27,000 £26,419
10% offered a salary of more than £57,500 £57,500 £56,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 21 August 2014.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 21 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +35 156 £30,000 +5.26% 14
Lancashire +14 24 £24,000 -2.04% 3
Cheshire -6 14 £25,000 -9.09% 1
Merseyside +7 6 £24,000 -46.66% 1
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 21 August 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 236 (60.67%) Marketing
2 178 (45.76%) HTML
3 164 (42.16%) CSS
3 164 (42.16%) Pay per click
4 145 (37.28%) Analytics
5 142 (36.50%) JavaScript
6 133 (34.19%) Google
7 119 (30.59%) E-Commerce
8 112 (28.79%) Social Media
9 96 (24.68%) Digital Marketing
10 91 (23.39%) CMS
11 90 (23.14%) Online Marketing
12 88 (22.62%) Google Analytics
13 87 (22.37%) PHP
14 86 (22.11%) jQuery
15 67 (17.22%) Retail
16 66 (16.97%) Web Design
17 57 (14.65%) Web Development
17 57 (14.65%) WordPress
18 53 (13.62%) SQL
19 51 (13.11%) Magento
20 49 (12.60%) Photoshop
21 47 (12.08%) Advertising
22 45 (11.57%) SQL Server
23 40 (10.28%) HTML5
24 39 (10.03%) Web Analytics
25 38 (9.77%) Degree
25 38 (9.77%) Facebook
26 37 (9.51%) MVC
27 36 (9.25%) Finance

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 21 August 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 91 (23.39%) CMS
2 57 (14.65%) WordPress
3 20 (5.14%) Umbraco
4 19 (4.88%) IIS
5 16 (4.11%) Sitecore CMS
6 13 (3.34%) SharePoint
7 11 (2.83%) Drupal
8 5 (1.29%) Apache
8 5 (1.29%) Sitefinity
9 3 (0.77%) Node.js
10 2 (0.51%) Tomcat
10 2 (0.51%) WebSphere Application Server
10 2 (0.51%) WebSphere
11 1 (0.26%) ColdFusion
Applications
1 49 (12.60%) Photoshop
2 31 (7.97%) Adobe Illustrator
3 20 (5.14%) MS Excel
4 12 (3.08%) MS Office
5 10 (2.57%) Spreadsheet
6 7 (1.80%) Fireworks
7 3 (0.77%) MS PowerPoint
8 1 (0.26%) PaintShop Pro
Business Applications
1 88 (22.62%) Google Analytics
2 51 (13.11%) Magento
3 6 (1.54%) WebTrends
4 5 (1.29%) Sage 200
4 5 (1.29%) SiteCatalyst
5 1 (0.26%) Oracle CRM
Cloud Services
1 4 (1.03%) MailChimp
2 2 (0.51%) GitHub
Communications & Networking
1 11 (2.83%) Internet
2 6 (1.54%) HTTP
2 6 (1.54%) Intranet
3 5 (1.29%) DNS
4 2 (0.51%) SSL
5 1 (0.26%) FTP
5 1 (0.26%) SSH
5 1 (0.26%) PuTTY
5 1 (0.26%) WinSCP
Database & Business Intelligence
1 45 (11.57%) SQL Server
2 32 (8.23%) MySQL
3 14 (3.60%) Relational Database
4 12 (3.08%) DB2
5 10 (2.57%) Data Mining
6 4 (1.03%) Oracle Database
7 3 (0.77%) Big Data
8 2 (0.51%) IBM InfoSphere
8 2 (0.51%) RDBMS
8 2 (0.51%) SQL Server 2008
Development Applications
1 18 (4.63%) Dreamweaver
2 16 (4.11%) Git (software)
3 15 (3.86%) Subversion
4 12 (3.08%) Visual Studio
5 6 (1.54%) Eclipse
5 6 (1.54%) Mercurial
6 5 (1.29%) Team Foundation Server
7 3 (0.77%) Ant
7 3 (0.77%) Selenium
7 3 (0.77%) Grunt
7 3 (0.77%) Sublime Text
8 2 (0.51%) Axure RP
8 2 (0.51%) Phing
9 1 (0.26%) Appcelerator Titanium
9 1 (0.26%) FrontPage
General
1 236 (60.67%) Marketing
2 67 (17.22%) Retail
3 47 (12.08%) Advertising
4 36 (9.25%) Finance
5 11 (2.83%) Publishing
6 10 (2.57%) Banking
7 6 (1.54%) Russian Language
7 6 (1.54%) Swedish Language
8 4 (1.03%) Telecoms
9 3 (0.77%) Games
10 2 (0.51%) Automotive
10 2 (0.51%) Legal
10 2 (0.51%) Back Office
10 2 (0.51%) Electronics
Job Titles
1 128 (32.90%) Developer
2 47 (12.08%) Web Developer
3 45 (11.57%) PHP Developer
4 36 (9.25%) SEO Executive
5 31 (7.97%) Front-End Developer
6 29 (7.46%) Analyst
7 28 (7.20%) Designer
8 24 (6.17%) PPC Manager
8 24 (6.17%) PPC Analyst
8 24 (6.17%) PPC Executive
8 24 (6.17%) PPC Specialist
9 22 (5.66%) Web Designer
10 21 (5.40%) Senior Developer
11 20 (5.14%) E-Commerce Manager
12 16 (4.11%) .NET Developer
13 15 (3.86%) Project Manager
14 14 (3.60%) WordPress Developer
15 13 (3.34%) Junior
16 12 (3.08%) .NET Web Developer
17 11 (2.83%) HTML Developer
Libraries, Frameworks & Software Standards
1 178 (45.76%) HTML
2 164 (42.16%) CSS
3 86 (22.11%) jQuery
4 40 (10.28%) HTML5
5 35 (9.00%) .NET
6 33 (8.48%) XHTML
7 27 (6.94%) ASP.NET
8 21 (5.40%) Web Services
9 20 (5.14%) CSS3
10 17 (4.37%) ASP.NET Web Forms
11 16 (4.11%) Sass
11 16 (4.11%) LINQ
12 10 (2.57%) XML
12 10 (2.57%) SOAP
13 9 (2.31%) Flash
14 8 (2.06%) .NET Framework
14 8 (2.06%) JSON
14 8 (2.06%) PhoneGap
15 7 (1.80%) Symfony
16 6 (1.54%) CakePHP
Miscellaneous
1 112 (28.79%) Social Media
2 28 (7.20%) Digital Media
3 15 (3.86%) Blog
4 14 (3.60%) Copywriting
4 14 (3.60%) Mobile App
5 10 (2.57%) Online Banking
6 7 (1.80%) Mathematics
6 7 (1.80%) FMCG
6 7 (1.80%) New Media
7 5 (1.29%) iPhone
7 5 (1.29%) W3C
8 4 (1.03%) Management Information System
8 4 (1.03%) Graphic Design
8 4 (1.03%) iPad
8 4 (1.03%) Social Network
8 4 (1.03%) Open Source
9 2 (0.51%) Xbox
9 2 (0.51%) Economics
9 2 (0.51%) Statistics
9 2 (0.51%) Mainframe
Operating Systems
1 11 (2.83%) Linux
2 8 (2.06%) Windows
2 8 (2.06%) Android
3 6 (1.54%) Apple iOS
4 3 (0.77%) UNIX
4 3 (0.77%) Mac OS
4 3 (0.77%) Windows Mobile
5 2 (0.51%) AIX
5 2 (0.51%) CentOS
5 2 (0.51%) Red Hat Enterprise Linux
Processes & Methodologies
1 164 (42.16%) Pay per click
2 145 (37.28%) Analytics
3 119 (30.59%) E-Commerce
4 96 (24.68%) Digital Marketing
5 90 (23.14%) Online Marketing
6 66 (16.97%) Web Design
7 57 (14.65%) Web Development
8 39 (10.03%) Web Analytics
9 37 (9.51%) MVC
10 32 (8.23%) Project Management
11 31 (7.97%) Time Management
12 30 (7.71%) Content Management
13 29 (7.46%) Email Marketing
14 21 (5.40%) Customer Engagement
14 21 (5.40%) OO
15 18 (4.63%) B2B
15 18 (4.63%) Strategic Planning
15 18 (4.63%) Enterprise Content Management
16 17 (4.37%) Responsive Web Design
17 16 (4.11%) B2C
Programming Languages
1 142 (36.50%) JavaScript
2 87 (22.37%) PHP
3 53 (13.62%) SQL
4 27 (6.94%) C#
5 14 (3.60%) Java
6 9 (2.31%) PHP5
7 7 (1.80%) Ruby
8 6 (1.54%) Objective-C
9 5 (1.29%) PHP4
10 2 (0.51%) CoffeeScript
10 2 (0.51%) COBOL
10 2 (0.51%) T-SQL
10 2 (0.51%) ActionScript
11 1 (0.26%) Python
11 1 (0.26%) C
Qualifications
1 38 (9.77%) Degree
2 2 (0.51%) Security Cleared
3 1 (0.26%) ITIL Certification
Quality Assurance & Compliance
1 3 (0.77%) SLA
Vendors
1 133 (34.19%) Google
2 38 (9.77%) Facebook
3 26 (6.68%) Twitter
4 16 (4.11%) Sitecore
4 16 (4.11%) Microsoft
4 16 (4.11%) Adobe
5 13 (3.34%) Coremetrics
6 10 (2.57%) Zend
6 10 (2.57%) Yahoo!
7 5 (1.29%) Oracle
7 5 (1.29%) Sage
8 4 (1.03%) Apple
9 2 (0.51%) Red Hat
9 2 (0.51%) IBM
9 2 (0.51%) ClickTale
9 2 (0.51%) comScore
10 1 (0.26%) Appcelerator
10 1 (0.26%) SAP
10 1 (0.26%) JD Edwards
10 1 (0.26%) Salesforce.com
Leyland, Lancashire
Premier Group Recruitment
Salary: £20000 - £25000 per annum
Posted: 6 hours ago
Leyland, Lancashire
Premier Group Recruitment
Salary: £18000 - £22000 per annum
Posted: 6 hours ago
Bury, Lancashire
Oscar Associates (UK) Ltd
Salary: £22000 - £27000 per annum + excellent benefits
Posted: 8 hours ago
Liverpool, Lancashire
The Little Black Book Agency
Posted: 2 days ago
Manchester, Lancashire
Uniting Ambition
Posted: 2 days ago
Manchester, Lancashire
Spring Technology
Salary: £16000.00 - £24000.00 per annum
Posted: 2 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £50000 - £60000 per annum + Benefits
Posted: 3 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £40000 - £60000 per annum + Benefits
Posted: 3 days ago
Accrington, Lancashire
Blue Octopus Recruitment LLP
Salary: £27,794 per annum
Posted: 3 days ago
Manchester, Lancashire
boohoo.com
Posted: 3 days ago
Chester, Cheshire
Searchability.co.uk
Salary: £42000 - £48000 per annum + Benefits
Posted: 4 days ago
Manchester, Lancashire
Staffline Group PLC
Salary: From £25,000 to £45,000 per annum
Posted: 6 days ago
Manchester
Recruitment Genius
Salary: £18000 - £20000 per annum
Posted: 9 days ago
Manchester, Lancashire
Success Digital
Posted: 10 days ago
Bury
Applause IT Innovation
Salary: £24000 - £26000 per annum + bens + bonus
Posted: 13 days ago
Manchester
Blue Town Online
Salary: £30k per year
Posted: 15 days ago
Manchester
Computer Futures
Salary: £40000 - £45000 per annum + competitive
Posted: 24 days ago
Manchester, Lancashire
boohoo.com
Posted: 28 days ago