The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 110 142 116
Rank change year-on-year
+32 -26
Permanent jobs citing SEO 170 102 161
As % of all permanent IT jobs located in the North West 2.30% 1.51% 2.21%
As % of the Processes & Methodologies category 2.75% 1.90% 2.80%
Number of salaries quoted 108 76 133
Average salary £27,500 £27,500 £26,500
Average salary % change year-on-year
- +3.77%
90% offered a salary of more than £21,000 £20,750 £22,500
10% offered a salary of more than £45,750 £45,000 £35,000
UK excluding London average salary £30,000 £31,250 £30,000
% change year-on-year
-4.00% +4.16%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6193 5371 5759
As % of all permanent IT jobs located in the North West 83.78% 79.32% 78.99%
Number of salaries quoted 5022 4552 4952
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £27,000
10% offered a salary of more than £58,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 18 September 2014.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 18 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +33 133 £31,250 +11.60% 9
Lancashire +17 22 £24,000 +15.66% 3
Cheshire -18 10 £42,500 +54.54% 7
Merseyside +6 4 £24,000 -46.66%
Cumbria - 1 - - 2
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 18 September 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 227 (62.36%) Marketing
2 164 (45.05%) HTML
3 159 (43.68%) Pay per click
4 154 (42.31%) CSS
5 137 (37.64%) Analytics
6 134 (36.81%) JavaScript
7 133 (36.54%) Google
8 125 (34.34%) E-Commerce
9 101 (27.75%) Social Media
10 98 (26.92%) Digital Marketing
11 93 (25.55%) CMS
12 86 (23.63%) Google Analytics
13 84 (23.08%) Online Marketing
14 82 (22.53%) PHP
15 79 (21.70%) jQuery
16 60 (16.48%) WordPress
16 60 (16.48%) Retail
17 54 (14.84%) SQL
18 53 (14.56%) Web Design
19 48 (13.19%) Photoshop
20 47 (12.91%) SQL Server
20 47 (12.91%) Magento
21 46 (12.64%) Web Development
22 43 (11.81%) Advertising
23 41 (11.26%) Degree
24 36 (9.89%) Web Analytics
24 36 (9.89%) MVC
25 34 (9.34%) Finance
25 34 (9.34%) MySQL
26 33 (9.07%) .NET

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 18 September 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 93 (25.55%) CMS
2 60 (16.48%) WordPress
3 24 (6.59%) Umbraco
4 22 (6.04%) IIS
5 15 (4.12%) Sitecore CMS
6 14 (3.85%) SharePoint
7 10 (2.75%) Drupal
8 5 (1.37%) Apache
8 5 (1.37%) Sitefinity
9 2 (0.55%) WebSphere
9 2 (0.55%) WebSphere Application Server
9 2 (0.55%) Tomcat
10 1 (0.27%) Node.js
Applications
1 48 (13.19%) Photoshop
2 27 (7.42%) Adobe Illustrator
3 16 (4.40%) MS Excel
4 11 (3.02%) MS Office
4 11 (3.02%) Spreadsheet
5 9 (2.47%) Fireworks
6 1 (0.27%) PaintShop Pro
Business Applications
1 86 (23.63%) Google Analytics
2 47 (12.91%) Magento
3 7 (1.92%) WebTrends
4 5 (1.37%) Sage 200
4 5 (1.37%) SiteCatalyst
5 1 (0.27%) Oracle CRM
Cloud Services
1 5 (1.37%) MailChimp
2 2 (0.55%) GitHub
Communications & Networking
1 13 (3.57%) Intranet
2 7 (1.92%) Internet
3 5 (1.37%) DNS
4 4 (1.10%) HTTP
5 2 (0.55%) SSL
6 1 (0.27%) FTP
6 1 (0.27%) SSH
6 1 (0.27%) PuTTY
6 1 (0.27%) WinSCP
Database & Business Intelligence
1 47 (12.91%) SQL Server
2 34 (9.34%) MySQL
3 15 (4.12%) Relational Database
4 13 (3.57%) DB2
5 11 (3.02%) Data Mining
6 3 (0.82%) Oracle Database
7 2 (0.55%) IBM InfoSphere
7 2 (0.55%) RDBMS
8 1 (0.27%) SQL Server 2008
Development Applications
1 25 (6.87%) Git (software)
2 16 (4.40%) Subversion
3 14 (3.85%) Dreamweaver
4 11 (3.02%) Visual Studio
5 6 (1.65%) Mercurial
6 5 (1.37%) Eclipse
6 5 (1.37%) Team Foundation Server
6 5 (1.37%) Axure RP
7 3 (0.82%) Sublime Text
8 1 (0.27%) Ant
8 1 (0.27%) Selenium
8 1 (0.27%) FrontPage
8 1 (0.27%) Appcelerator Titanium
8 1 (0.27%) Grunt
8 1 (0.27%) Phing
General
1 227 (62.36%) Marketing
2 60 (16.48%) Retail
3 43 (11.81%) Advertising
4 34 (9.34%) Finance
5 10 (2.75%) Banking
6 7 (1.92%) Publishing
7 6 (1.65%) Russian Language
7 6 (1.65%) Swedish Language
8 3 (0.82%) Games
8 3 (0.82%) Telecoms
9 2 (0.55%) Automotive
9 2 (0.55%) Electronics
10 1 (0.27%) Law
10 1 (0.27%) Legal
10 1 (0.27%) Multimedia
Job Titles
1 123 (33.79%) Developer
2 49 (13.46%) PHP Developer
3 42 (11.54%) Web Developer
4 37 (10.16%) SEO Executive
5 29 (7.97%) Front-End Developer
5 29 (7.97%) PPC Specialist
5 29 (7.97%) PPC Executive
5 29 (7.97%) PPC Manager
5 29 (7.97%) PPC Analyst
6 27 (7.42%) Analyst
7 22 (6.04%) Designer
7 22 (6.04%) Senior Developer
8 20 (5.49%) E-Commerce Manager
8 20 (5.49%) WordPress Developer
9 19 (5.22%) Web Designer
10 17 (4.67%) .NET Developer
11 12 (3.30%) PHP MySQL Developer
11 12 (3.30%) Marketing Executive
11 12 (3.30%) Junior
11 12 (3.30%) .NET Web Developer
Libraries, Frameworks & Software Standards
1 164 (45.05%) HTML
2 154 (42.31%) CSS
3 79 (21.70%) jQuery
4 33 (9.07%) .NET
5 30 (8.24%) ASP.NET
6 29 (7.97%) XHTML
7 27 (7.42%) HTML5
8 26 (7.14%) Web Services
9 20 (5.49%) LINQ
9 20 (5.49%) ASP.NET Web Forms
10 17 (4.67%) Sass
10 17 (4.67%) CSS3
11 13 (3.57%) PhoneGap
12 12 (3.30%) Corona SDK
13 10 (2.75%) XML
13 10 (2.75%) Flash
14 9 (2.47%) SOAP
14 9 (2.47%) .NET Framework
15 8 (2.20%) ADO.NET Entity Framework
16 7 (1.92%) Symfony
Miscellaneous
1 101 (27.75%) Social Media
2 27 (7.42%) Analytical Skills
3 25 (6.87%) Digital Media
3 25 (6.87%) User Experience
4 14 (3.85%) Blog
5 12 (3.30%) Mobile App
6 11 (3.02%) Copywriting
7 10 (2.75%) Online Banking
8 9 (2.47%) New Media
9 7 (1.92%) FMCG
10 6 (1.65%) Mathematics
11 5 (1.37%) iPhone
11 5 (1.37%) Graphic Design
12 4 (1.10%) iPad
12 4 (1.10%) Open Source
12 4 (1.10%) W3C
13 3 (0.82%) Visualisation
13 3 (0.82%) Social Network
13 3 (0.82%) Statistics
13 3 (0.82%) Physics
Operating Systems
1 10 (2.75%) Linux
2 8 (2.20%) Windows
3 4 (1.10%) Android
4 3 (0.82%) UNIX
4 3 (0.82%) Mac OS
4 3 (0.82%) Windows Mobile
5 2 (0.55%) Apple iOS
5 2 (0.55%) CentOS
5 2 (0.55%) Red Hat Enterprise Linux
5 2 (0.55%) AIX
Processes & Methodologies
1 159 (43.68%) Pay per click
2 137 (37.64%) Analytics
3 125 (34.34%) E-Commerce
4 98 (26.92%) Digital Marketing
5 84 (23.08%) Online Marketing
6 53 (14.56%) Web Design
7 46 (12.64%) Web Development
8 36 (9.89%) Web Analytics
8 36 (9.89%) MVC
9 30 (8.24%) Agile Software Development
9 30 (8.24%) Email Marketing
10 29 (7.97%) Content Management
11 26 (7.14%) Project Management
12 21 (5.77%) Time Management
13 18 (4.95%) OO
13 18 (4.95%) Strategic Planning
13 18 (4.95%) Customer Engagement
13 18 (4.95%) Enterprise Content Management
13 18 (4.95%) Coaching
14 17 (4.67%) B2C
Programming Languages
1 134 (36.81%) JavaScript
2 82 (22.53%) PHP
3 54 (14.84%) SQL
4 32 (8.79%) C#
5 14 (3.85%) Java
6 7 (1.92%) PHP5
6 7 (1.92%) Ruby
7 5 (1.37%) PHP4
8 3 (0.82%) Objective-C
8 3 (0.82%) ActionScript
9 2 (0.55%) COBOL
10 1 (0.27%) T-SQL
10 1 (0.27%) C
10 1 (0.27%) CoffeeScript
Qualifications
1 41 (11.26%) Degree
2 1 (0.27%) ITIL Certification
2 1 (0.27%) Security Cleared
Vendors
1 133 (36.54%) Google
2 33 (9.07%) Facebook
3 26 (7.14%) Twitter
4 19 (5.22%) Adobe
5 15 (4.12%) Sitecore
6 14 (3.85%) Coremetrics
7 10 (2.75%) Yahoo!
7 10 (2.75%) Microsoft
8 9 (2.47%) Zend
9 5 (1.37%) Sage
10 4 (1.10%) Oracle
11 3 (0.82%) ClickTale
12 2 (0.55%) comScore
12 2 (0.55%) Red Hat
12 2 (0.55%) IBM
13 1 (0.27%) Salesforce.com
13 1 (0.27%) Apple
13 1 (0.27%) JD Edwards
13 1 (0.27%) SAP
13 1 (0.27%) Omniture
Manchester
Media Agency Group
Salary: £12.5k - 17k per year
Posted: 18 hours ago
Manchester, Lancashire
The MRJ Group
Salary: £300 per day + Benefits
Posted: 19 hours ago
Manchester, Lancashire
Spring Technology
Salary: £16000.00 - £24000.00 per annum
Posted: 19 hours ago
Preston, Lancashire
Soccer Manager Ltd
Salary: From £20,000 to £35,000 per annum Depending on Experience
Posted: 19 hours ago
Blackburn, Lancashire
Senitor Associates
Salary: £18000 - £22000 per annum + Benefits
Posted: Yesterday
Macclesfield, Cheshire
Fruition IT Resources Limited
Salary: £30000 - £35000 per annum + benefits
Posted: Yesterday
Cheshire
Recital Consulting
Salary: £22000 - £25000 Per Annum
Posted: 2 days ago
Bolton, Lancashire
Oscar Associates (UK) Ltd
Salary: £22000 - £30000 per annum
Posted: 2 days ago
Manchester, Lancashire
Jagger Talent
Salary: From £20,000 to £30,000 per annum
Posted: 3 days ago
Chester, Cheshire
Searchability.co.uk
Salary: £42000 - £48000 per annum + Benefits
Posted: 3 days ago
Chester, Cheshire
Searchability.co.uk
Salary: £25000 - £30000 per annum
Posted: 5 days ago
Warrington
Uniting Ambition
Salary: £35k - 45k per year
Posted: 5 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £45000 - £50000 per annum + Benefits
Posted: 6 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £24000 - £26000 per annum + bens + bonus
Posted: 6 days ago
Keswick, Cumbria
RecruitmentRevolution.com
Posted: 7 days ago
Alderley Edge, Cheshire
Pets at Home
Salary: Up to £35,000
Posted: 8 days ago
Keswick
Recruitment Revolution Limited
Salary: £23,000 - £28,000
Posted: 10 days ago
Lancashire
Mint Recruitment Solutions
Salary: £28000 - £32000 per annum + Benefits
Posted: 13 days ago
Wilmslow
Modis International - London
Salary: £35000 per annum
Posted: 14 days ago
Manchester, Lancashire
The Best of Health
Salary: Negotiable salary plus profit share
Posted: 17 days ago