The first table below looks at the demand for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 111 102 75
Rank change year-on-year
-9 -27
Permanent jobs citing SEO 171 186 234
As % of all permanent IT jobs located in the North West 2.38% 2.53% 3.28%
As % of the Processes & Methodologies category 2.93% 3.24% 4.38%
Number of salaries quoted 113 158 215
Average salary £30,000 £27,750 £27,500
Average salary % change year-on-year
+8.10% +0.90%
90% offered a salary of more than £22,500 £22,000 £21,000
10% offered a salary of more than £40,800 £37,500 £41,500
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5836 5741 5348
As % of all permanent IT jobs located in the North West 81.24% 78.22% 74.99%
Number of salaries quoted 4737 4720 4681
Average salary £40,000 £37,500 £37,000
Average salary % change year-on-year
+6.66% +1.35%
90% offered a salary of more than £26,500 £25,000 £25,000
10% offered a salary of more than £55,000 £55,000 £57,500
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
SEO
England

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 18 April 2014.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Manchester -5 102 £27,500 -8.33% 14
Cheshire +25 49 £31,500 +16.66% 7
Lancashire +11 13 £30,250 +21.00% 8
Merseyside -37 6 £30,000 +13.20% 2
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 18 April 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 162 (54.73%) HTML
2 157 (53.04%) Marketing
3 137 (46.28%) CSS
4 118 (39.86%) Pay per click
5 116 (39.19%) JavaScript
6 106 (35.81%) Analytics
7 83 (28.04%) Social Media
8 79 (26.69%) Digital Marketing
9 69 (23.31%) Google
10 68 (22.97%) PHP
11 63 (21.28%) jQuery
12 60 (20.27%) E-Commerce
13 57 (19.26%) Web Design
14 54 (18.24%) CMS
15 52 (17.57%) WordPress
15 52 (17.57%) Web Development
16 47 (15.88%) Google Analytics
17 46 (15.54%) HTML5
18 42 (14.19%) B2B
19 41 (13.85%) MySQL
20 37 (12.50%) Online Marketing
21 36 (12.16%) Project Management
22 34 (11.49%) Facebook
23 33 (11.15%) B2C
24 32 (10.81%) Photoshop
24 32 (10.81%) Advertising
24 32 (10.81%) Magento
24 32 (10.81%) Degree
25 31 (10.47%) Retail
26 27 (9.12%) CSS3

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 18 April 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 54 (18.24%) CMS
2 52 (17.57%) WordPress
3 17 (5.74%) Drupal
4 4 (1.35%) IIS
4 4 (1.35%) Apache
4 4 (1.35%) Sitecore CMS
5 3 (1.01%) Node.js
6 2 (0.68%) SharePoint
6 2 (0.68%) Umbraco
7 1 (0.34%) Joomla!
7 1 (0.34%) ColdFusion
7 1 (0.34%) Elasticsearch
Applications
1 32 (10.81%) Photoshop
2 21 (7.09%) Adobe Illustrator
3 11 (3.72%) MS Excel
4 8 (2.70%) Fireworks
5 5 (1.69%) MS Office
6 4 (1.35%) MS PowerPoint
Business Applications
1 47 (15.88%) Google Analytics
2 32 (10.81%) Magento
3 2 (0.68%) SiteCatalyst
3 2 (0.68%) WebTrends
4 1 (0.34%) Oracle CRM
Cloud Services
1 5 (1.69%) Basecamp
Communications & Networking
1 15 (5.07%) Internet
2 3 (1.01%) DNS
2 3 (1.01%) HTTP
2 3 (1.01%) SSL
3 1 (0.34%) Intranet
Database & Business Intelligence
1 41 (13.85%) MySQL
2 10 (3.38%) SQL Server
3 4 (1.35%) Oracle Database
3 4 (1.35%) Big Data
4 2 (0.68%) SQL Server 2008
5 1 (0.34%) Hadoop
5 1 (0.34%) HBase
5 1 (0.34%) Redis
5 1 (0.34%) Relational Database
Development Applications
1 17 (5.74%) Dreamweaver
2 9 (3.04%) Subversion
3 5 (1.69%) Visual Studio
4 4 (1.35%) Eclipse
5 3 (1.01%) Selenium
5 3 (1.01%) Git (software)
5 3 (1.01%) Team Foundation Server
5 3 (1.01%) Ant
5 3 (1.01%) Axure RP
5 3 (1.01%) Sublime Text
5 3 (1.01%) Grunt
6 2 (0.68%) Phing
6 2 (0.68%) PhoneGap
General
1 157 (53.04%) Marketing
2 32 (10.81%) Advertising
3 31 (10.47%) Retail
4 18 (6.08%) Finance
5 9 (3.04%) Publishing
6 3 (1.01%) French Language
6 3 (1.01%) Pharmaceutical
6 3 (1.01%) Legal
6 3 (1.01%) Back Office
6 3 (1.01%) Games
7 2 (0.68%) Electronics
7 2 (0.68%) Telecoms
7 2 (0.68%) German Language
7 2 (0.68%) Dutch Language
8 1 (0.34%) Russian Language
8 1 (0.34%) Swedish Language
8 1 (0.34%) Manufacturing
8 1 (0.34%) Law
Job Titles
1 104 (35.14%) Developer
2 46 (15.54%) Web Developer
3 30 (10.14%) Designer
4 27 (9.12%) Front-End Developer
5 20 (6.76%) SEO Executive
6 18 (6.08%) Project Manager
6 18 (6.08%) Web Designer
6 18 (6.08%) PHP Developer
7 16 (5.41%) SEO Manager
7 16 (5.41%) PPC Specialist
7 16 (5.41%) PPC Manager
7 16 (5.41%) PPC Analyst
7 16 (5.41%) PPC Executive
8 14 (4.73%) Junior
9 12 (4.05%) Digital Project Manager
10 11 (3.72%) Marketing Executive
10 11 (3.72%) Junior Developer
10 11 (3.72%) Junior Web Developer
11 10 (3.38%) Digital Marketing Executive
12 9 (3.04%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 162 (54.73%) HTML
2 137 (46.28%) CSS
3 63 (21.28%) jQuery
4 46 (15.54%) HTML5
5 27 (9.12%) CSS3
6 17 (5.74%) .NET
7 14 (4.73%) XHTML
8 13 (4.39%) Sass
9 9 (3.04%) Ajax
10 8 (2.70%) HTML5 Canvas
11 7 (2.36%) ASP.NET
12 6 (2.03%) LINQ
12 6 (2.03%) JSON
13 5 (1.69%) CodeIgniter
13 5 (1.69%) SOAP
13 5 (1.69%) REST
13 5 (1.69%) Twitter Bootstrap
13 5 (1.69%) LESS
13 5 (1.69%) Semantic HTML
14 4 (1.35%) ASP.NET Web Forms
Miscellaneous
1 83 (28.04%) Social Media
2 21 (7.09%) Digital Media
3 18 (6.08%) Open Source
4 12 (4.05%) Copywriting
5 10 (3.38%) Blog
5 10 (3.38%) Mobile App
6 9 (3.04%) PMI
7 7 (2.36%) W3C
8 6 (2.03%) Management Information System
9 3 (1.01%) Social Network
9 3 (1.01%) Statistics
9 3 (1.01%) Web 2.0
9 3 (1.01%) FMCG
10 2 (0.68%) Tandem
10 2 (0.68%) N-Tier
10 2 (0.68%) Graphic Design
10 2 (0.68%) Mathematics
10 2 (0.68%) Computer Science
11 1 (0.34%) Animation
11 1 (0.34%) Data Protection Act
Operating Systems
1 8 (2.70%) Apple iOS
2 7 (2.36%) Android
3 6 (2.03%) Linux
4 3 (1.01%) UNIX
5 2 (0.68%) Windows
Processes & Methodologies
1 118 (39.86%) Pay per click
2 106 (35.81%) Analytics
3 79 (26.69%) Digital Marketing
4 60 (20.27%) E-Commerce
5 57 (19.26%) Web Design
6 52 (17.57%) Web Development
7 42 (14.19%) B2B
8 37 (12.50%) Online Marketing
9 36 (12.16%) Project Management
10 33 (11.15%) B2C
11 24 (8.11%) Time Management
12 21 (7.09%) Marketing Strategy
13 19 (6.42%) Web Analytics
13 19 (6.42%) Email Marketing
13 19 (6.42%) MVC
13 19 (6.42%) Responsive Web Design
14 16 (5.41%) OO
15 13 (4.39%) Competitor Analysis
15 13 (4.39%) User Experience Design
16 10 (3.38%) Internet Marketing
Programming Languages
1 116 (39.19%) JavaScript
2 68 (22.97%) PHP
3 22 (7.43%) SQL
4 10 (3.38%) C#
5 7 (2.36%) Java
6 5 (1.69%) Ruby
6 5 (1.69%) T-SQL
7 4 (1.35%) PHP5
8 3 (1.01%) Bash Shell
8 3 (1.01%) Objective-C
9 2 (0.68%) CoffeeScript
9 2 (0.68%) Python
10 1 (0.34%) VB
10 1 (0.34%) ActionScript
10 1 (0.34%) VBA
Qualifications
1 32 (10.81%) Degree
2 9 (3.04%) PMI Certification
3 4 (1.35%) Security Cleared
4 1 (0.34%) Microsoft Certification
Quality Assurance & Compliance
1 8 (2.70%) SLA
2 3 (1.01%) WCAG
2 3 (1.01%) WAI
3 1 (0.34%) QA
3 1 (0.34%) ISO 9001
Systems Management
1 3 (1.01%) Plesk
2 1 (0.34%) Systems Management Server (SMS)
Vendors
1 69 (23.31%) Google
2 34 (11.49%) Facebook
3 21 (7.09%) Twitter
4 15 (5.07%) Microsoft
5 13 (4.39%) Yahoo!
6 11 (3.72%) Adobe
7 10 (3.38%) Zend
8 5 (1.69%) Oracle
9 4 (1.35%) Apple
9 4 (1.35%) Sitecore
10 3 (1.01%) Ektron
10 3 (1.01%) Hitwise
10 3 (1.01%) ClickTale
11 2 (0.68%) Coremetrics
12 1 (0.34%) Omniture
12 1 (0.34%) JD Edwards
12 1 (0.34%) SAP
12 1 (0.34%) Salesforce.com
Manchester, Lancashire
Evolution Recruitment Solutions
Salary: 18,000 - 25,000
Posted: 21 hours ago
Manchester, Lancashire
Hot Rec
Salary: £18k per year + pro rata
Posted: 21 hours ago
Accrington, Lancashire
Axica Recruitment
Salary: From £16,000 to £19,000 per annum + Benefits +Training
Posted: 22 hours ago
Liverpool, Merseyside
The 100 Company
Salary: £30000 - £35000 per annum
Posted: Yesterday
Tarporley, Cheshire
Bubble Jobs Ltd
Posted: Yesterday
Warrington, Cheshire
Evolution Recruitment Solutions
Salary: 15,000 - 17,000
Posted: 2 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £22000 - £30000 per annum + Benefits
Posted: 2 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: 2 days ago
Preston, Lancashire
HAYS INFORMATION TECHNOLOGY
Salary: £26000.00 - £30000.00 per annum
Posted: 2 days ago
North West
Rullion IT Plus
Salary: £25000 - £35000 per annum + 2 days from home + Benefits
Posted: 2 days ago
Middleton, Lancashire
MET Marketing
Posted: 2 days ago
Middleton, Lancashire
MET Marketing
Posted: 2 days ago
Manchester, Lancashire
MET Marketing
Posted: 2 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Posted: 3 days ago
Preston, Lancashire
EasyWebRecruitment.com
Salary: Up to 35K
Posted: 3 days ago
Salford, Lancashire
360 Resourcing Solutions
Salary: £22k per year + staff benefits
Posted: 4 days ago
Blackburn, Lancashire
Evolution Recruitment Solutions
Salary: 16,000 - 18,000
Posted: 4 days ago
Macclesfield, Cheshire
Harvey Nash plc
Salary: £25000 - £30000 per annum + Benefits
Posted: 4 days ago
Chester, Cheshire
TEKsystems
Salary: £25000 - £50000 per annum + Package
Posted: 6 days ago
Lancashire
MNM Associates Ltd
Salary: From £30,000 to £42,000 per annum + benefits
Posted: 6 days ago