The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 141 143 138
Rank change year-on-year
+2 -5
Permanent jobs citing SEO 115 103 147
As % of all permanent IT jobs located in the North West 1.56% 1.52% 1.84%
As % of the Processes & Methodologies category 1.88% 1.88% 2.31%
Number of salaries quoted 83 75 136
Average salary £29,000 £30,000 £30,000
Average salary % change year-on-year
-3.33% -
90% offered a salary of more than £21,800 £22,500 £20,000
10% offered a salary of more than £37,500 £45,000 £42,500
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6113 5485 6366
As % of all permanent IT jobs located in the North West 82.98% 80.76% 79.82%
Number of salaries quoted 5259 4570 5624
Average salary £40,000 £39,000 £37,500
Average salary % change year-on-year
+2.56% +4.00%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £62,500 £55,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 19 December 2014.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -9 80 £30,000 - 11
Cheshire -9 13 £32,500 +16.07% 4
Lancashire +8 12 £27,500 -11.29%
Cumbria - 7 £27,000 -
Merseyside +4 3 £37,000 +34.54% 1
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 19 December 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 173 (60.70%) Marketing
2 138 (48.42%) HTML
3 127 (44.56%) CSS
4 103 (36.14%) JavaScript
5 97 (34.04%) E-Commerce
5 97 (34.04%) Pay per click
6 91 (31.93%) Google
7 88 (30.88%) Analytics
8 73 (25.61%) CMS
9 70 (24.56%) jQuery
9 70 (24.56%) Digital Marketing
10 60 (21.05%) Google Analytics
11 59 (20.70%) PHP
12 54 (18.95%) Social Media
13 51 (17.89%) Photoshop
14 50 (17.54%) Online Marketing
15 43 (15.09%) WordPress
16 42 (14.74%) SQL
17 41 (14.39%) Magento
18 40 (14.04%) Analytical Skills
18 40 (14.04%) Degree
19 39 (13.68%) Git (software)
20 36 (12.63%) CSS3
21 35 (12.28%) HTML5
21 35 (12.28%) Retail
22 33 (11.58%) User Experience
22 33 (11.58%) Web Analytics
23 32 (11.23%) Adobe
23 32 (11.23%) C#
23 32 (11.23%) Email Marketing

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 19 December 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 73 (25.61%) CMS
2 43 (15.09%) WordPress
3 19 (6.67%) IIS
4 16 (5.61%) Umbraco
5 12 (4.21%) Sitecore CMS
6 9 (3.16%) SharePoint
7 8 (2.81%) Drupal
8 5 (1.75%) Apache
8 5 (1.75%) Sitefinity
9 1 (0.35%) WebSphere Application Server
9 1 (0.35%) WebSphere
Applications
1 51 (17.89%) Photoshop
2 27 (9.47%) Adobe Illustrator
3 22 (7.72%) MS Excel
4 11 (3.86%) Fireworks
4 11 (3.86%) Spreadsheet
4 11 (3.86%) MS Office
5 2 (0.70%) MS Project
6 1 (0.35%) Adobe Creative Suite
6 1 (0.35%) MS PowerPoint
Business Applications
1 60 (21.05%) Google Analytics
2 41 (14.39%) Magento
3 5 (1.75%) Sage 200
4 4 (1.40%) WebTrends
5 2 (0.70%) Zen Cart
Cloud Services
1 9 (3.16%) MailChimp
2 2 (0.70%) GitHub
2 2 (0.70%) Basecamp
Communications & Networking
1 17 (5.96%) Internet
2 14 (4.91%) Intranet
3 5 (1.75%) HTTP
4 3 (1.05%) Extranet
5 1 (0.35%) DNS
5 1 (0.35%) SSL
5 1 (0.35%) FTP
Database & Business Intelligence
1 31 (10.88%) SQL Server
2 25 (8.77%) MySQL
3 13 (4.56%) Relational Database
4 12 (4.21%) DB2
5 11 (3.86%) Data Mining
6 3 (1.05%) SQL Server Reporting Services
7 1 (0.35%) SQL Server 2008
7 1 (0.35%) IBM InfoSphere
7 1 (0.35%) RDBMS
Development Applications
1 39 (13.68%) Git (software)
2 17 (5.96%) Subversion
3 16 (5.61%) Dreamweaver
4 12 (4.21%) Visual Studio
5 6 (2.11%) Mercurial
6 5 (1.75%) Axure RP
7 1 (0.35%) Team Foundation Server
7 1 (0.35%) VSS/SourceSafe
7 1 (0.35%) Eclipse
General
1 173 (60.70%) Marketing
2 35 (12.28%) Retail
3 32 (11.23%) Finance
4 17 (5.96%) Advertising
5 5 (1.75%) Banking
6 2 (0.70%) Billing
6 2 (0.70%) French Language
6 2 (0.70%) German Language
6 2 (0.70%) Telecoms
6 2 (0.70%) Law
7 1 (0.35%) Automotive
7 1 (0.35%) Games
7 1 (0.35%) Multimedia
7 1 (0.35%) Dutch Language
Job Titles
1 89 (31.23%) Developer
2 31 (10.88%) SEO Executive
3 28 (9.82%) Designer
4 27 (9.47%) Front-End Developer
5 26 (9.12%) Web Designer
6 25 (8.77%) Web Developer
7 24 (8.42%) PHP Developer
8 18 (6.32%) E-Commerce Manager
9 17 (5.96%) Senior Developer
9 17 (5.96%) C# Developer
10 16 (5.61%) Analyst
11 15 (5.26%) .NET Developer
12 14 (4.91%) PPC Specialist
12 14 (4.91%) PPC Manager
12 14 (4.91%) PPC Analyst
12 14 (4.91%) PHP MySQL Developer
12 14 (4.91%) PPC Executive
13 13 (4.56%) C# .NET Developer
14 12 (4.21%) WordPress Developer
14 12 (4.21%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 138 (48.42%) HTML
2 127 (44.56%) CSS
3 70 (24.56%) jQuery
4 36 (12.63%) CSS3
5 35 (12.28%) HTML5
6 28 (9.82%) .NET
7 25 (8.77%) ASP.NET
8 22 (7.72%) Web Services
9 17 (5.96%) XHTML
10 15 (5.26%) Sass
11 14 (4.91%) LINQ
12 13 (4.56%) PhoneGap
12 13 (4.56%) .NET Framework
13 12 (4.21%) Flash
13 12 (4.21%) ADO.NET Entity Framework
13 12 (4.21%) Corona SDK
13 12 (4.21%) ASP.NET Web Forms
14 7 (2.46%) Ajax
15 5 (1.75%) LAMP
15 5 (1.75%) Razor View Engine
Miscellaneous
1 54 (18.95%) Social Media
2 40 (14.04%) Analytical Skills
3 33 (11.58%) User Experience
4 17 (5.96%) Digital Media
5 13 (4.56%) Mobile App
5 13 (4.56%) Copywriting
6 11 (3.86%) Algorithms
7 10 (3.51%) Graphic Design
8 9 (3.16%) Blog
8 9 (3.16%) Social Network
8 9 (3.16%) Photography
9 7 (2.46%) W3C
10 6 (2.11%) Mathematics
10 6 (2.11%) New Media
11 4 (1.40%) Online Banking
12 3 (1.05%) Visualisation
12 3 (1.05%) Physics
12 3 (1.05%) Economics
12 3 (1.05%) Statistics
13 2 (0.70%) Management Information System
Operating Systems
1 17 (5.96%) Linux
2 11 (3.86%) Windows
3 6 (2.11%) UNIX
4 5 (1.75%) Windows Server 2012
5 1 (0.35%) AIX
5 1 (0.35%) Windows Mobile
5 1 (0.35%) Android
5 1 (0.35%) CentOS
5 1 (0.35%) Red Hat Enterprise Linux
5 1 (0.35%) Mac OS
5 1 (0.35%) Apple iOS
Processes & Methodologies
1 97 (34.04%) E-Commerce
1 97 (34.04%) Pay per click
2 88 (30.88%) Analytics
3 70 (24.56%) Digital Marketing
4 50 (17.54%) Online Marketing
5 33 (11.58%) Web Analytics
6 32 (11.23%) Email Marketing
7 30 (10.53%) Content Management
8 29 (10.18%) Web Design
9 27 (9.47%) Agile Software Development
10 24 (8.42%) MVC
11 20 (7.02%) Web Development
12 16 (5.61%) Strategic Planning
12 16 (5.61%) B2B
12 16 (5.61%) Customer Engagement
12 16 (5.61%) Enterprise Content Management
12 16 (5.61%) Coaching
13 14 (4.91%) Project Management
14 13 (4.56%) B2C
15 12 (4.21%) Marketing Strategy
Programming Languages
1 103 (36.14%) JavaScript
2 59 (20.70%) PHP
3 42 (14.74%) SQL
4 32 (11.23%) C#
5 12 (4.21%) Java
6 8 (2.81%) ActionScript
7 5 (1.75%) Ruby
7 5 (1.75%) PHP5
7 5 (1.75%) PHP4
7 5 (1.75%) PowerShell
8 1 (0.35%) VBA
8 1 (0.35%) Objective-C
8 1 (0.35%) COBOL
Qualifications
1 40 (14.04%) Degree
2 1 (0.35%) Microsoft Certification
Quality Assurance & Compliance
1 3 (1.05%) SLA
2 1 (0.35%) WAI
Vendors
1 91 (31.93%) Google
2 32 (11.23%) Adobe
3 20 (7.02%) Facebook
4 19 (6.67%) Twitter
5 17 (5.96%) Microsoft
6 12 (4.21%) Sitecore
7 11 (3.86%) Coremetrics
8 8 (2.81%) Yahoo!
9 6 (2.11%) ClickTale
10 5 (1.75%) Sage
11 3 (1.05%) Endeca
11 3 (1.05%) hybris
11 3 (1.05%) EPiServer
12 2 (0.70%) Zend
12 2 (0.70%) Omniture
13 1 (0.35%) Salesforce.com
13 1 (0.35%) IBM
13 1 (0.35%) Red Hat
13 1 (0.35%) Eloqua
Warrington, Cheshire
TribePost.co.uk
Salary: £Competitive + Benefits
Posted: Yesterday
Wigan, Lancashire
Ashdown IT
Salary: £30000 per annum
Posted: 2 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: 2 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £27000 - £35000 per annum + great benefits
Posted: 2 days ago
Manchester, Lancashire
Adam Recruitment Ltd
Salary: £34000 - £42000 per annum
Posted: 2 days ago
Liverpool, Merseyside
Circle Recruitment
Salary: £25000 - £30000 per annum
Posted: 2 days ago
Cheshire
DP Connect
Salary: £40000 - £55000 per annum
Posted: 3 days ago
Cheshire
DP Connect
Salary: £35000 - £45000 per annum
Posted: 3 days ago
Bury
Applause IT Innovation
Salary: £24000 - £26000 per annum + bens + bonus
Posted: 3 days ago
Warrington, Cheshire
Uniting Ambition
Salary: £40k - 45k per year
Posted: 5 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 5 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £40000 - £60000 per annum
Posted: 5 days ago
Manchester
Adria Solutions Ltd
Salary: £30000 - £50000 per annum + Benefits
Posted: 8 days ago
Manchester
Outsourcery
Salary: £30,000 - £40,000 per year plus Bonus, Pension and Benefits
Posted: 15 days ago
Manchester
Computer Futures
Salary: £35000 - £42000 per annum + competitive
Posted: 23 days ago
Manchester
Mint Recruitment Solutions
Salary: £40000 - £50000 per annum + benefits
Posted: 23 days ago