The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 127 85 125
Rank change year-on-year
-42 +40
Permanent jobs citing SEO 120 212 133
As % of all permanent IT jobs located in the North West 1.84% 2.98% 1.83%
As % of the Processes & Methodologies category 2.13% 3.57% 2.29%
Number of salaries quoted 77 118 119
Average salary £27,500 £25,000 £28,500
Average salary % change year-on-year
+10.00% -12.28%
90% offered a salary of more than £21,300 £20,000 £20,000
10% offered a salary of more than £45,000 £40,000 £43,000
UK excluding London average salary £32,500 £30,000 £31,250
% change year-on-year
+8.33% -4.00%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5629 5933 5810
As % of all permanent IT jobs located in the North West 86.12% 83.35% 80.01%
Number of salaries quoted 4567 4720 4940
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,500 £27,000
10% offered a salary of more than £60,000 £56,500 £57,500
UK excluding London average salary £44,500 £42,500 £40,995
% change year-on-year
+4.70% +3.67%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 29 July 2015.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -52 64 £28,250 +6.60% 8
Cheshire +10 29 £30,000 +20.00% 3
Lancashire -18 21 £22,750 -5.20% 1
Merseyside +7 6 £25,000 +4.16% 3
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 29 July 2015, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 134 (62.91%) Marketing
2 122 (57.28%) HTML
3 102 (47.89%) CSS
4 97 (45.54%) Pay per click
5 91 (42.72%) Digital Marketing
6 72 (33.80%) jQuery
7 67 (31.46%) Analytics
7 67 (31.46%) Google
8 65 (30.52%) Social Media
9 61 (28.64%) WordPress
9 61 (28.64%) JavaScript
9 61 (28.64%) PHP
10 58 (27.23%) Google Analytics
11 57 (26.76%) Web Development
12 49 (23.00%) Content Management
13 45 (21.13%) E-Commerce
14 42 (19.72%) Email Marketing
15 36 (16.90%) CMS
16 35 (16.43%) Microsoft
17 34 (15.96%) MySQL
18 33 (15.49%) Finance
19 29 (13.62%) User Experience
20 28 (13.15%) HTML5
20 28 (13.15%) Photoshop
21 27 (12.68%) Adobe
22 24 (11.27%) .NET
23 23 (10.80%) C#
24 22 (10.33%) .NET Framework
24 22 (10.33%) Online Marketing
24 22 (10.33%) Entity Framework

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 29 July 2015, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 61 (28.64%) WordPress
2 36 (16.90%) CMS
3 11 (5.16%) Joomla!
4 9 (4.23%) Drupal
5 4 (1.88%) Apache
5 4 (1.88%) Node.js
6 3 (1.41%) SharePoint
6 3 (1.41%) Kentico
7 2 (0.94%) Umbraco
8 1 (0.47%) MODX
Applications
1 28 (13.15%) Photoshop
2 18 (8.45%) MS Office
3 13 (6.10%) MS Excel
4 12 (5.63%) Adobe Illustrator
5 11 (5.16%) MS PowerPoint
6 9 (4.23%) Adobe Creative Suite
7 6 (2.82%) MS Project
8 5 (2.35%) Spreadsheet
9 1 (0.47%) InDesign
9 1 (0.47%) Adobe After Effects
9 1 (0.47%) Fireworks
Business Applications
1 8 (3.76%) Magento
2 2 (0.94%) Dynamics NAV
3 1 (0.47%) WebTrends
3 1 (0.47%) Shopify
Cloud Services
1 58 (27.23%) Google Analytics
2 5 (2.35%) GitHub
3 3 (1.41%) MailChimp
4 1 (0.47%) Adobe Analytics
Communications & Networking
1 13 (6.10%) Intranet
2 4 (1.88%) Internet
Database & Business Intelligence
1 34 (15.96%) MySQL
2 21 (9.86%) SQL Server
3 7 (3.29%) Microsoft Analysis Services
3 7 (3.29%) SQL Server Analysis Services
Development Applications
1 8 (3.76%) Subversion
1 8 (3.76%) Team Foundation Server
2 5 (2.35%) Visual Studio
3 4 (1.88%) Dreamweaver
3 4 (1.88%) Git (software)
3 4 (1.88%) SQL Server Management Studio (SSMS)
4 3 (1.41%) Axure RP
5 2 (0.94%) Grunt
5 2 (0.94%) gulp
General
1 134 (62.91%) Marketing
2 33 (15.49%) Finance
3 14 (6.57%) Retail
4 12 (5.63%) Advertising
5 6 (2.82%) Manufacturing
6 5 (2.35%) Multimedia
7 2 (0.94%) Legal
8 1 (0.47%) Law
8 1 (0.47%) Games
8 1 (0.47%) Italian Language
Job Titles
1 85 (39.91%) Developer
2 29 (13.62%) PHP Developer
3 27 (12.68%) Marketing Manager
4 24 (11.27%) PPC Specialist
4 24 (11.27%) PPC Manager
4 24 (11.27%) PPC Analyst
4 24 (11.27%) PPC Executive
5 21 (9.86%) Web Developer
6 17 (7.98%) Junior
6 17 (7.98%) Front-End Developer
7 16 (7.51%) Marketing Executive
8 15 (7.04%) Technical Manager
8 15 (7.04%) Junior Developer
8 15 (7.04%) Digital Marketing Executive
9 13 (6.10%) Account Manager
10 12 (5.63%) Development Manager
11 10 (4.69%) .NET Developer
11 10 (4.69%) Online Marketing Manager
12 9 (4.23%) Digital Marketing Manager
13 8 (3.76%) SEO Manager
Libraries, Frameworks & Software Standards
1 122 (57.28%) HTML
2 102 (47.89%) CSS
3 72 (33.80%) jQuery
4 28 (13.15%) HTML5
5 24 (11.27%) .NET
6 22 (10.33%) Entity Framework
6 22 (10.33%) .NET Framework
7 18 (8.45%) CSS3
8 17 (7.98%) ASP.NET
9 12 (5.63%) XHTML
9 12 (5.63%) Ajax
10 9 (4.23%) XML
11 7 (3.29%) JSON
11 7 (3.29%) WCF
12 5 (2.35%) Symfony
12 5 (2.35%) Flash
12 5 (2.35%) Laravel
12 5 (2.35%) AngularJS
13 4 (1.88%) Sass
13 4 (1.88%) SOAP
Miscellaneous
1 65 (30.52%) Social Media
2 29 (13.62%) User Experience
3 16 (7.51%) Blog
4 15 (7.04%) Analytical Skills
5 12 (5.63%) Graphic Design
6 10 (4.69%) Copywriting
7 8 (3.76%) N-Tier
7 8 (3.76%) W3C
8 6 (2.82%) Psychology
8 6 (2.82%) Animation
8 6 (2.82%) Video Editing
8 6 (2.82%) Algorithms
9 3 (1.41%) Mobile App
10 2 (0.94%) Performance Metrics
10 2 (0.94%) Management Information System
11 1 (0.47%) Computer Science
11 1 (0.47%) Mathematics
11 1 (0.47%) Social Network
11 1 (0.47%) Digital Media
11 1 (0.47%) New Media
Operating Systems
1 8 (3.76%) Linux
2 6 (2.82%) UNIX
3 2 (0.94%) Android
3 2 (0.94%) Apple iOS
Processes & Methodologies
1 97 (45.54%) Pay per click
2 91 (42.72%) Digital Marketing
3 67 (31.46%) Analytics
4 57 (26.76%) Web Development
5 49 (23.00%) Content Management
6 45 (21.13%) E-Commerce
7 42 (19.72%) Email Marketing
8 22 (10.33%) Online Marketing
9 21 (9.86%) Social Media Marketing
10 20 (9.39%) B2B
11 19 (8.92%) Agile Software Development
12 18 (8.45%) MVC
12 18 (8.45%) B2C
12 18 (8.45%) Project Management
13 15 (7.04%) TDD
14 13 (6.10%) Mentoring
14 13 (6.10%) Responsive Web Design
15 12 (5.63%) Web Design
15 12 (5.63%) Logistics
16 11 (5.16%) Marketing Management
Programming Languages
1 61 (28.64%) JavaScript
1 61 (28.64%) PHP
2 23 (10.80%) C#
3 19 (8.92%) SQL
4 10 (4.69%) VB.NET
5 7 (3.29%) T-SQL
6 4 (1.88%) Objective-C
6 4 (1.88%) PHP5
6 4 (1.88%) Java
7 2 (0.94%) VB
Qualifications
1 16 (7.51%) Degree
Systems Management
1 1 (0.47%) Systems Management Server (SMS)
Vendors
1 67 (31.46%) Google
2 35 (16.43%) Microsoft
3 27 (12.68%) Adobe
4 11 (5.16%) Facebook
5 10 (4.69%) Twitter
6 6 (2.82%) Oracle
7 3 (1.41%) Yahoo!
7 3 (1.41%) hybris
8 1 (0.47%) Salesforce.com
8 1 (0.47%) Coremetrics
Liverpool, Merseyside
Clayton Group
Salary: £20000 - £25000 per annum
Posted: 9 hours ago
Manchester, Lancashire
Circle Recruitment
Salary: £25000 - £28000 per annum + benefits
Posted: Yesterday
Manchester, Lancashire
Uniting Ambition
Salary: £50k - 65k per year
Posted: 2 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: 2 days ago
Manchester, Lancashire
Uniting Ambition
Salary: £50k - 60k per year + Benefits
Posted: 6 days ago
Chester
Searchability
Salary: £22000 - £30000 per annum + Benefits
Posted: 6 days ago
Wilmslow
Bluetownonline Ltd
Salary: £32000 per annum
Posted: 7 days ago
Liverpool
360 Resourcing
Salary: Market related
Posted: 8 days ago
Northwich, Cheshire
D4 Digital
Salary: £30,000 - £40,000 per year
Posted: 9 days ago
Manchester
Greywood Associates Limited
Salary: £22000 - £25000 per annum + bens
Posted: 14 days ago
Southport
Interquest - IQ Tech
Salary: £28000 - £40000 per annum
Posted: 14 days ago
Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £25000 per annum + Benefits
Posted: 16 days ago
Bury
Applause IT Innovation
Salary: £18000 - £22000 per annum + Benefits
Posted: 20 days ago
Manchester
Recruitment Genius
Salary: £45000 - £55000 per annum
Posted: 26 days ago
Manchester
Applause IT Innovation
Salary: £45000 - £58000 per annum + Pension, Flex-Time
Posted: 26 days ago