The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 156 143 88
Rank change year-on-year
-13 -55
Permanent jobs citing SEO 85 124 209
As % of all permanent IT jobs located in the North West 1.46% 1.88% 2.97%
As % of the Processes & Methodologies category 1.67% 2.12% 3.47%
Number of salaries quoted 79 79 115
Median salary £30,000 £27,500 £25,000
Median salary % change year-on-year
+9.09% +10.00%
90% offered a salary of more than £24,000 £21,400 £20,000
10% offered a salary of more than £44,000 £45,000 £40,000
UK excluding London median salary £32,000 £32,500 £30,000
% change year-on-year
-1.53% +8.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5077 5848 6023
As % of all permanent IT jobs located in the North West 86.99% 88.79% 85.70%
Number of salaries quoted 4244 4732 4748
Median salary £42,500 £40,000 £40,000
Median salary % change year-on-year
+6.25% -
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £62,500 £57,500 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 23 July 2016.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 23 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -18 50 £30,000 - 13
Cheshire +27 18 £32,500 +8.33% 4
Merseyside +1 9 £32,500 +30.00% 3
Lancashire +1 8 £25,750 +14.44% 2
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 23 July 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for SEO.

1 82 (61.19%) Marketing
2 66 (49.25%) HTML
2 66 (49.25%) CSS
3 64 (47.76%) Analytics
4 62 (46.27%) Google
5 57 (42.54%) Google Analytics
6 53 (39.55%) JavaScript
7 49 (36.57%) WordPress
8 48 (35.82%) Digital Marketing
9 44 (32.84%) jQuery
10 41 (30.60%) Web Development
11 40 (29.85%) E-Commerce
12 38 (28.36%) Pay per click
13 37 (27.61%) Social Media
14 32 (23.88%) HTML5
14 32 (23.88%) PHP
15 28 (20.90%) CMS
15 28 (20.90%) Analytical Skills
16 25 (18.66%) Degree
17 24 (17.91%) .NET
18 23 (17.16%) CSS3
19 21 (15.67%) AdWords
20 19 (14.18%) ASP.NET
21 18 (13.43%) MVC
22 17 (12.69%) SQL
23 16 (11.94%) Twitter
23 16 (11.94%) Link Building
24 15 (11.19%) Facebook
25 14 (10.45%) Git (software)
25 14 (10.45%) Blog

SEO
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 49 (36.57%) WordPress
2 28 (20.90%) CMS
3 6 (4.48%) Drupal
4 3 (2.24%) ColdFusion
4 3 (2.24%) Joomla!
4 3 (2.24%) Umbraco
5 1 (0.75%) Apache
5 1 (0.75%) ExpressionEngine
5 1 (0.75%) Kentico
5 1 (0.75%) SharePoint
5 1 (0.75%) SharePoint 2013
5 1 (0.75%) SharePoint Server
Applications
1 13 (9.70%) Photoshop
2 7 (5.22%) MS Excel
2 7 (5.22%) MS Office
3 4 (2.99%) Adobe Illustrator
3 4 (2.99%) Spreadsheet
4 3 (2.24%) MS PowerPoint
5 2 (1.49%) Adobe Creative Suite
6 1 (0.75%) GIMP
Business Applications
1 10 (7.46%) Magento
2 5 (3.73%) WebTrends
3 2 (1.49%) Payment Gateway
Cloud Services
1 57 (42.54%) Google Analytics
2 21 (15.67%) AdWords
3 4 (2.99%) Amazon AWS
4 2 (1.49%) MailChimp
5 1 (0.75%) Adobe Creative Cloud
5 1 (0.75%) Microsoft Azure
5 1 (0.75%) Office 365
5 1 (0.75%) Sage Pay
5 1 (0.75%) Trello
Communications & Networking
1 8 (5.97%) Internet
2 3 (2.24%) FTP
2 3 (2.24%) Intranet
3 2 (1.49%) DNS
3 2 (1.49%) Skype
4 1 (0.75%) HTTPS
4 1 (0.75%) SMS
Database & Business Intelligence
1 12 (8.96%) MySQL
2 11 (8.21%) Relational Database
3 8 (5.97%) SQL Server
4 3 (2.24%) Data Warehouse
4 3 (2.24%) SQL Server Reporting Services
5 1 (0.75%) RDBMS
Development Applications
1 14 (10.45%) Git (software)
2 11 (8.21%) Visual Studio
3 9 (6.72%) gulp
4 8 (5.97%) Grunt
5 1 (0.75%) Axure RP
5 1 (0.75%) Mercurial
5 1 (0.75%) Subversion
5 1 (0.75%) Visual Website Optimizer
General
1 82 (61.19%) Marketing
2 12 (8.96%) Finance
3 9 (6.72%) Advertising
4 6 (4.48%) Legal
5 5 (3.73%) Games
5 5 (3.73%) Retail
5 5 (3.73%) Telecoms
6 4 (2.99%) Automotive
6 4 (2.99%) Brand Awareness
7 1 (0.75%) Banking
7 1 (0.75%) Multimedia
7 1 (0.75%) Publishing
7 1 (0.75%) Retail Banking
Job Titles
1 44 (32.84%) Developer
2 25 (18.66%) SEO Executive
3 17 (12.69%) Web Developer
4 16 (11.94%) PHP Developer
5 14 (10.45%) JavaScript Developer
6 10 (7.46%) Front End Developer (Client-Side Developer)
6 10 (7.46%) PHP Web Developer
7 9 (6.72%) Digital Executive
7 9 (6.72%) HTML Developer
8 8 (5.97%) HTML CSS Developer
8 8 (5.97%) Marketing Executive
8 8 (5.97%) PPC Manager
9 7 (5.22%) Senior Developer
9 7 (5.22%) Web Manager
10 6 (4.48%) .NET Developer
10 6 (4.48%) Account Manager
10 6 (4.48%) Digital Account Manager
11 5 (3.73%) Digital Marketing Executive
11 5 (3.73%) WordPress Developer
12 4 (2.99%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 66 (49.25%) CSS
1 66 (49.25%) HTML
2 44 (32.84%) jQuery
3 32 (23.88%) HTML5
4 24 (17.91%) .NET
5 23 (17.16%) CSS3
6 19 (14.18%) ASP.NET
7 13 (9.70%) XHTML
8 10 (7.46%) Sass
9 9 (6.72%) AngularJS
10 8 (5.97%) XML
11 7 (5.22%) Ajax
11 7 (5.22%) LESS
11 7 (5.22%) Node.js
12 6 (4.48%) Laravel
13 4 (2.99%) .NET Framework
13 4 (2.99%) CakePHP
13 4 (2.99%) JSON
13 4 (2.99%) SOAP
13 4 (2.99%) Twitter Bootstrap
Miscellaneous
1 37 (27.61%) Social Media
2 28 (20.90%) Analytical Skills
3 14 (10.45%) Blog
4 10 (7.46%) iPad
5 8 (5.97%) User Experience
6 6 (4.48%) Computer Science
6 6 (4.48%) Mobile App
7 5 (3.73%) Copywriting
8 4 (2.99%) Digital Media
8 4 (2.99%) W3C
9 3 (2.24%) Algorithms
9 3 (2.24%) Social Network
10 2 (1.49%) Fintech
10 2 (1.49%) Statistics
11 1 (0.75%) Driving Licence
11 1 (0.75%) FMCG
11 1 (0.75%) Graphic Design
Operating Systems
1 7 (5.22%) Android
1 7 (5.22%) Apple iOS
2 5 (3.73%) Linux
3 1 (0.75%) Windows
3 1 (0.75%) Windows Server
Processes & Methodologies
1 64 (47.76%) Analytics
2 48 (35.82%) Digital Marketing
3 41 (30.60%) Web Development
4 40 (29.85%) E-Commerce
5 38 (28.36%) Pay per click
6 18 (13.43%) MVC
7 16 (11.94%) Link Building
8 13 (9.70%) Content Management
9 12 (8.96%) Email Marketing
9 12 (8.96%) Front End Development
9 12 (8.96%) Online Marketing
10 11 (8.21%) Web Design
11 9 (6.72%) Responsive Web Design
12 8 (5.97%) Agile Software Development
12 8 (5.97%) B2B
12 8 (5.97%) Workflow
13 7 (5.22%) Affiliate Marketing
13 7 (5.22%) OO
13 7 (5.22%) Project Management
13 7 (5.22%) Scrum
Programming Languages
1 53 (39.55%) JavaScript
2 32 (23.88%) PHP
3 17 (12.69%) SQL
4 10 (7.46%) C#
5 6 (4.48%) VB.NET
6 3 (2.24%) Java
6 3 (2.24%) PHP 5
6 3 (2.24%) Ruby
7 1 (0.75%) TypeScript
7 1 (0.75%) VBA
Qualifications
1 25 (18.66%) Degree
2 1 (0.75%) MBA
2 1 (0.75%) Microsoft Certification
Quality Assurance & Compliance
1 2 (1.49%) QA
Vendors
1 62 (46.27%) Google
2 16 (11.94%) Twitter
3 15 (11.19%) Facebook
4 12 (8.96%) Microsoft
5 5 (3.73%) Omniture
6 4 (2.99%) Zend
7 3 (2.24%) Adobe
8 2 (1.49%) ATG
8 2 (1.49%) Oracle
8 2 (1.49%) Pardot
9 1 (0.75%) Siemens
9 1 (0.75%) Yahoo!
Manchester, Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £35000 per annum + Benefits
Posted: 2 days ago
Skelmersdale, Lancashire
Nutriculture UK LTD
Posted: 4 days ago
Chester, Cheshire
Searchability
Salary: £35000 per annum
Posted: 21 hours ago
Cheshire
Searchability
Salary: £20000 - £23000 per annum
Posted: 3 days ago
Greater Manchester
eCom Recruitment
Salary: £23000 - £28000 per annum
Posted: 5 days ago
Manchester, Lancashire
DCS Recruitment
Salary: £40000 - £50000 per annum + Flexible working hours
Posted: 3 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £20000 - £30000 per annum + Benefits
Posted: 4 days ago
Bury, Lancashire
Oscar
Salary: £25000 - £30000 per annum
Posted: 2 days ago
Ellesmere Port, Merseyside
2M Employment Solutions
Salary: Salary - £18,000 to £27,000 dependant on experience plus many benefits
Posted: 4 days ago
Ellesmere Port, Merseyside
2M Employment Solutions
Salary: £20000.00 - £40000.00 per annum + depending on experience
Posted: 4 days ago
Bury
Applause IT Ltd
Salary: £22000 - £25000 per annum + Benefits & Pension
Posted: 8 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £35000 - £40000 per annum + + Bonus + Bens
Posted: 5 days ago
Stockport
Applause IT Ltd
Salary: £25000 - £35000 per annum + FlexiTime, Pension, Health
Posted: 8 days ago
Manchester
360 Resourcing
Salary: £18,000 - £25,000 per year
Posted: 17 days ago
Liverpool
Recruitment Genius Ltd
Salary: £20000 - £35000 per annum
Posted: 16 days ago
Liverpool
ECOM
Salary: £28000 - £32000 per annum
Posted: 19 days ago
Manchester
360 Resourcing
Salary: Competitive Salary
Posted: 15 days ago
Stockport
Applause IT Ltd
Salary: £22000 - £32000 per annum + FlexiTime, Pension, Health
Posted: 19 days ago
Manchester Airport, Cheshire
Manchester Airport Groups
Salary: £65,000
Posted: 21 days ago
Birkenhead, Merseyside
Oliver James Associates
Salary: £45000 - £55000 per annum
Posted: Yesterday
Chorley
Adria Solutions Ltd
Salary: £25000 - £30000 per annum
Posted: 26 days ago
Manchester
ECOM
Salary: £22000 - £26000 per annum
Posted: 26 days ago