The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 132 87 117
Rank change year-on-year
-45 +30
Permanent jobs citing SEO 125 197 152
As % of all permanent IT jobs located in the North West 1.93% 2.84% 2.05%
As % of the Processes & Methodologies category 2.25% 3.44% 2.53%
Number of salaries quoted 80 113 139
Average salary £27,500 £26,000 £30,000
Average salary % change year-on-year
+5.76% -13.33%
90% offered a salary of more than £21,500 £17,500 £21,500
10% offered a salary of more than £45,000 £40,000 £40,000
UK excluding London average salary £32,500 £31,000 £30,000
% change year-on-year
+4.83% +3.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5557 5720 6003
As % of all permanent IT jobs located in the North West 85.85% 82.54% 80.96%
Number of salaries quoted 4504 4554 5135
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £26,500
10% offered a salary of more than £60,000 £55,500 £57,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 3 July 2015.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -41 72 £30,000 +15.38% 12
Cheshire -4 25 £31,250 +25.00% 4
Lancashire -16 22 £21,500 -21.81% 7
Merseyside +7 6 £25,000 +4.16% 3
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 3 July 2015, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 137 (64.32%) Marketing
2 121 (56.81%) HTML
3 102 (47.89%) CSS
4 101 (47.42%) Pay per click
5 97 (45.54%) Digital Marketing
6 74 (34.74%) Analytics
7 72 (33.80%) Google
8 69 (32.39%) jQuery
9 63 (29.58%) Web Development
9 63 (29.58%) Social Media
10 61 (28.64%) Google Analytics
10 61 (28.64%) JavaScript
11 60 (28.17%) WordPress
12 57 (26.76%) PHP
13 46 (21.60%) Content Management
14 42 (19.72%) E-Commerce
15 39 (18.31%) Email Marketing
16 36 (16.90%) Finance
17 33 (15.49%) MySQL
17 33 (15.49%) User Experience
18 32 (15.02%) Microsoft
18 32 (15.02%) CMS
19 29 (13.62%) B2B
20 27 (12.68%) B2C
20 27 (12.68%) HTML5
21 26 (12.21%) Photoshop
22 25 (11.74%) Online Marketing
23 24 (11.27%) Adobe
24 22 (10.33%) Project Management
24 22 (10.33%) .NET

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 3 July 2015, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 60 (28.17%) WordPress
2 32 (15.02%) CMS
3 8 (3.76%) Joomla!
3 8 (3.76%) Drupal
4 6 (2.82%) Apache
5 4 (1.88%) Node.js
6 2 (0.94%) SharePoint
6 2 (0.94%) Kentico
6 2 (0.94%) Umbraco
7 1 (0.47%) MODX
Applications
1 26 (12.21%) Photoshop
2 19 (8.92%) MS Office
3 13 (6.10%) Adobe Illustrator
4 12 (5.63%) MS Excel
5 9 (4.23%) MS PowerPoint
6 8 (3.76%) Adobe Creative Suite
7 5 (2.35%) MS Project
8 4 (1.88%) Spreadsheet
9 3 (1.41%) InDesign
9 3 (1.41%) Adobe After Effects
10 1 (0.47%) Fireworks
Business Applications
1 8 (3.76%) Magento
2 2 (0.94%) Dynamics NAV
3 1 (0.47%) WebTrends
3 1 (0.47%) Shopify
Cloud Services
1 61 (28.64%) Google Analytics
2 5 (2.35%) GitHub
3 2 (0.94%) MailChimp
4 1 (0.47%) Adobe Analytics
Communications & Networking
1 12 (5.63%) Intranet
2 4 (1.88%) Internet
Database & Business Intelligence
1 33 (15.49%) MySQL
2 19 (8.92%) SQL Server
3 7 (3.29%) Microsoft Analysis Services
3 7 (3.29%) SQL Server Analysis Services
4 2 (0.94%) SQL Server Reporting Services
5 1 (0.47%) Data Warehouse
Development Applications
1 8 (3.76%) Team Foundation Server
2 7 (3.29%) Subversion
3 5 (2.35%) Git (software)
3 5 (2.35%) Visual Studio
3 5 (2.35%) Dreamweaver
4 4 (1.88%) SQL Server Management Studio (SSMS)
5 2 (0.94%) Mercurial
5 2 (0.94%) Axure RP
5 2 (0.94%) VSS/SourceSafe
General
1 137 (64.32%) Marketing
2 36 (16.90%) Finance
3 15 (7.04%) Retail
4 14 (6.57%) Advertising
5 6 (2.82%) Manufacturing
6 5 (2.35%) Legal
7 4 (1.88%) Multimedia
8 3 (1.41%) Law
9 2 (0.94%) Games
Job Titles
1 83 (38.97%) Developer
2 33 (15.49%) PHP Developer
3 30 (14.08%) PPC Specialist
3 30 (14.08%) PPC Manager
3 30 (14.08%) PPC Analyst
3 30 (14.08%) PPC Executive
4 29 (13.62%) Marketing Manager
5 17 (7.98%) Junior
5 17 (7.98%) Web Developer
6 15 (7.04%) Junior Developer
6 15 (7.04%) Marketing Executive
6 15 (7.04%) Front-End Developer
7 14 (6.57%) Digital Marketing Executive
8 13 (6.10%) Digital Marketing Manager
9 11 (5.16%) Technical Manager
10 10 (4.69%) .NET Developer
11 9 (4.23%) SEO Manager
11 9 (4.23%) Online Marketing Manager
12 8 (3.76%) Junior PHP Developer
12 8 (3.76%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 121 (56.81%) HTML
2 102 (47.89%) CSS
3 69 (32.39%) jQuery
4 27 (12.68%) HTML5
5 22 (10.33%) .NET
6 18 (8.45%) Entity Framework
6 18 (8.45%) .NET Framework
7 17 (7.98%) ASP.NET
7 17 (7.98%) CSS3
8 12 (5.63%) Ajax
9 11 (5.16%) XHTML
10 10 (4.69%) XML
11 5 (2.35%) JSON
11 5 (2.35%) Laravel
11 5 (2.35%) Symfony
11 5 (2.35%) AngularJS
12 4 (1.88%) CakePHP
12 4 (1.88%) Flash
12 4 (1.88%) SOAP
13 3 (1.41%) LAMP
Miscellaneous
1 63 (29.58%) Social Media
2 33 (15.49%) User Experience
3 15 (7.04%) Analytical Skills
4 14 (6.57%) Blog
5 10 (4.69%) Graphic Design
6 9 (4.23%) Psychology
6 9 (4.23%) Algorithms
6 9 (4.23%) Copywriting
7 8 (3.76%) N-Tier
8 7 (3.29%) W3C
9 5 (2.35%) Animation
9 5 (2.35%) Video Editing
10 3 (1.41%) Digital Media
10 3 (1.41%) Mobile App
11 2 (0.94%) Performance Metrics
11 2 (0.94%) Management Information System
12 1 (0.47%) Computer Science
12 1 (0.47%) Social Network
12 1 (0.47%) iPhone
12 1 (0.47%) New Media
Operating Systems
1 13 (6.10%) Linux
2 5 (2.35%) UNIX
3 2 (0.94%) Android
3 2 (0.94%) Apple iOS
Processes & Methodologies
1 101 (47.42%) Pay per click
2 97 (45.54%) Digital Marketing
3 74 (34.74%) Analytics
4 63 (29.58%) Web Development
5 46 (21.60%) Content Management
6 42 (19.72%) E-Commerce
7 39 (18.31%) Email Marketing
8 29 (13.62%) B2B
9 27 (12.68%) B2C
10 25 (11.74%) Online Marketing
11 22 (10.33%) Project Management
12 21 (9.86%) Social Media Marketing
13 19 (8.92%) MVC
14 18 (8.45%) Agile Software Development
14 18 (8.45%) Logistics
15 14 (6.57%) Marketing Management
16 13 (6.10%) Mentoring
16 13 (6.10%) TDD
16 13 (6.10%) Strategic Planning
17 12 (5.63%) Web Design
Programming Languages
1 61 (28.64%) JavaScript
2 57 (26.76%) PHP
3 21 (9.86%) C#
4 17 (7.98%) SQL
5 10 (4.69%) VB.NET
6 7 (3.29%) T-SQL
7 4 (1.88%) Objective-C
7 4 (1.88%) PHP5
7 4 (1.88%) Java
8 2 (0.94%) VB
Qualifications
1 21 (9.86%) Degree
Systems Management
1 1 (0.47%) Systems Management Server (SMS)
Vendors
1 72 (33.80%) Google
2 32 (15.02%) Microsoft
3 24 (11.27%) Adobe
4 10 (4.69%) Facebook
4 10 (4.69%) Twitter
5 6 (2.82%) Yahoo!
6 5 (2.35%) Oracle
7 2 (0.94%) hybris
8 1 (0.47%) Coremetrics
8 1 (0.47%) Zend
8 1 (0.47%) Salesforce.com
8 1 (0.47%) Symantec
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D4 Digital Recruitment
Salary: From £20,000 to £30,000 per annum
Posted: Yesterday
Manchester, Lancashire
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Salary: £45000 - £58000 per annum + Pension, Flex-Time
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Salary: £30000 - £40000 per annum + extensive benefits - see bellow
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Manchester, Lancashire
McGregor Boyall
Salary: £23000.00 - £28000.00 per annum + excellent company benefits
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Manchester
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Salary: £45000 - £55000 per annum
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Manchester, Lancashire
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Salary: Up to £40,000 per annum
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Salary: £25000 - £35000 per annum + Benefits
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Warrington, Cheshire
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
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Salary: £20000 - £25000 per annum + Benefits
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Birkenhead, Merseyside
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Salary: £45000 per annum, Benefits 25 days hols + bank holidays plus ability t
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Lancashire
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