The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 141 87 103
Rank change year-on-year
-54 +16
Permanent jobs citing SEO 106 191 179
As % of all permanent IT jobs located in the North West 1.72% 2.70% 2.45%
As % of the Processes & Methodologies category 2.01% 3.27% 3.02%
Number of salaries quoted 68 121 166
Average salary £25,500 £27,500 £30,000
Average salary % change year-on-year
-7.27% -8.33%
90% offered a salary of more than £21,500 £17,500 £22,000
10% offered a salary of more than £40,000 £40,000 £40,000
UK excluding London average salary £30,000 £32,000 £30,000
% change year-on-year
-6.25% +6.66%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5265 5848 5926
As % of all permanent IT jobs located in the North West 85.28% 82.70% 81.03%
Number of salaries quoted 4225 4707 5012
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £26,000
10% offered a salary of more than £58,000 £55,500 £56,500
UK excluding London average salary £45,000 £42,500 £40,000
% change year-on-year
+5.88% +6.25%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 28 May 2015.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 28 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -38 58 £29,000 +9.43% 9
Cheshire -19 23 £30,000 - 2
Lancashire -14 22 £21,500 -22.93% 3
Merseyside +4 3 £25,000 -16.66% 1
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 28 May 2015, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 137 (64.32%) Marketing
2 120 (56.34%) HTML
3 103 (48.36%) CSS
4 99 (46.48%) Pay per click
5 89 (41.78%) Digital Marketing
6 68 (31.92%) jQuery
7 67 (31.46%) Google
8 64 (30.05%) Analytics
9 60 (28.17%) JavaScript
10 58 (27.23%) Web Development
11 53 (24.88%) WordPress
12 52 (24.41%) Google Analytics
13 49 (23.00%) Social Media
13 49 (23.00%) PHP
14 44 (20.66%) E-Commerce
15 38 (17.84%) Finance
16 37 (17.37%) Content Management
16 37 (17.37%) HTML5
17 36 (16.90%) Email Marketing
17 36 (16.90%) B2B
18 34 (15.96%) User Experience
19 33 (15.49%) CMS
20 28 (13.15%) Microsoft
21 26 (12.21%) B2C
21 26 (12.21%) .NET
21 26 (12.21%) MySQL
21 26 (12.21%) Online Marketing
22 25 (11.74%) CSS3
22 25 (11.74%) Degree
22 25 (11.74%) C#

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 28 May 2015, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 53 (24.88%) WordPress
2 33 (15.49%) CMS
3 10 (4.69%) Apache
4 8 (3.76%) Joomla!
4 8 (3.76%) Drupal
5 4 (1.88%) IIS
6 2 (0.94%) Node.js
6 2 (0.94%) Umbraco
6 2 (0.94%) SharePoint
7 1 (0.47%) MODX
7 1 (0.47%) Kentico
Applications
1 22 (10.33%) Photoshop
2 15 (7.04%) MS Excel
3 14 (6.57%) Adobe Illustrator
4 13 (6.10%) MS Office
5 8 (3.76%) Adobe Creative Suite
5 8 (3.76%) MS PowerPoint
6 4 (1.88%) Adobe After Effects
6 4 (1.88%) InDesign
7 3 (1.41%) Spreadsheet
8 2 (0.94%) Fireworks
Business Applications
1 10 (4.69%) Magento
2 2 (0.94%) Dynamics NAV
3 1 (0.47%) WebTrends
3 1 (0.47%) Shopify
Cloud Services
1 52 (24.41%) Google Analytics
2 4 (1.88%) GitHub
3 1 (0.47%) Adobe Analytics
3 1 (0.47%) MailChimp
Communications & Networking
1 11 (5.16%) Internet
2 6 (2.82%) Intranet
3 1 (0.47%) WebEx
Database & Business Intelligence
1 26 (12.21%) MySQL
2 20 (9.39%) SQL Server
3 7 (3.29%) Microsoft Analysis Services
3 7 (3.29%) SQL Server Analysis Services
4 5 (2.35%) SQL Server Reporting Services
5 1 (0.47%) Data Warehouse
5 1 (0.47%) Relational Database
Development Applications
1 13 (6.10%) Git (software)
2 8 (3.76%) Team Foundation Server
3 5 (2.35%) Visual Studio
3 5 (2.35%) VSS/SourceSafe
3 5 (2.35%) Dreamweaver
3 5 (2.35%) Subversion
3 5 (2.35%) Mercurial
4 4 (1.88%) SQL Server Management Studio (SSMS)
5 1 (0.47%) Axure RP
General
1 137 (64.32%) Marketing
2 38 (17.84%) Finance
3 15 (7.04%) Retail
4 9 (4.23%) Advertising
5 5 (2.35%) Legal
6 4 (1.88%) Multimedia
7 3 (1.41%) Law
8 2 (0.94%) Games
9 1 (0.47%) Manufacturing
Job Titles
1 82 (38.50%) Developer
2 33 (15.49%) PHP Developer
3 29 (13.62%) PPC Specialist
3 29 (13.62%) PPC Manager
3 29 (13.62%) PPC Analyst
3 29 (13.62%) PPC Executive
4 22 (10.33%) Marketing Manager
5 16 (7.51%) Junior
6 15 (7.04%) Web Developer
6 15 (7.04%) Designer
7 14 (6.57%) .NET Developer
7 14 (6.57%) Junior Developer
8 12 (5.63%) Front-End Developer
8 12 (5.63%) C# ASP.NET Developer
8 12 (5.63%) Digital Marketing Manager
8 12 (5.63%) C# .NET Developer
8 12 (5.63%) ASP.NET Developer
8 12 (5.63%) C# Developer
8 12 (5.63%) Web Designer
8 12 (5.63%) Senior Developer
Libraries, Frameworks & Software Standards
1 120 (56.34%) HTML
2 103 (48.36%) CSS
3 68 (31.92%) jQuery
4 37 (17.37%) HTML5
5 26 (12.21%) .NET
6 25 (11.74%) CSS3
7 21 (9.86%) ASP.NET
8 19 (8.92%) Entity Framework
8 19 (8.92%) .NET Framework
9 11 (5.16%) Ajax
10 9 (4.23%) XML
11 6 (2.82%) LAMP
11 6 (2.82%) Flash
12 5 (2.35%) XHTML
12 5 (2.35%) JSON
12 5 (2.35%) Symfony
13 4 (1.88%) Apache Cordova
13 4 (1.88%) CakePHP
13 4 (1.88%) SOAP
13 4 (1.88%) Web Services
Miscellaneous
1 49 (23.00%) Social Media
2 34 (15.96%) User Experience
3 21 (9.86%) Analytical Skills
4 15 (7.04%) Algorithms
5 12 (5.63%) Blog
6 9 (4.23%) Copywriting
6 9 (4.23%) Psychology
7 8 (3.76%) Mobile App
7 8 (3.76%) N-Tier
8 7 (3.29%) W3C
8 7 (3.29%) Graphic Design
9 6 (2.82%) Animation
10 5 (2.35%) Video Editing
11 4 (1.88%) Digital Media
12 2 (0.94%) Social Network
13 1 (0.47%) iPhone
13 1 (0.47%) Computer Science
13 1 (0.47%) Photography
13 1 (0.47%) iPad
13 1 (0.47%) New Media
Operating Systems
1 18 (8.45%) Linux
2 4 (1.88%) Windows Server 2012
2 4 (1.88%) UNIX
2 4 (1.88%) Windows
Processes & Methodologies
1 99 (46.48%) Pay per click
2 89 (41.78%) Digital Marketing
3 64 (30.05%) Analytics
4 58 (27.23%) Web Development
5 44 (20.66%) E-Commerce
6 37 (17.37%) Content Management
7 36 (16.90%) Email Marketing
7 36 (16.90%) B2B
8 26 (12.21%) B2C
8 26 (12.21%) Online Marketing
9 23 (10.80%) Project Management
10 21 (9.86%) Agile Software Development
11 20 (9.39%) Social Media Marketing
12 18 (8.45%) Logistics
13 17 (7.98%) MVC
14 14 (6.57%) Search Engine Marketing
15 13 (6.10%) TDD
15 13 (6.10%) Strategic Planning
16 12 (5.63%) Mentoring
16 12 (5.63%) Web Design
Programming Languages
1 60 (28.17%) JavaScript
2 49 (23.00%) PHP
3 25 (11.74%) C#
4 15 (7.04%) SQL
5 10 (4.69%) VB.NET
6 8 (3.76%) Java
7 7 (3.29%) T-SQL
8 4 (1.88%) PowerShell
8 4 (1.88%) Objective-C
9 2 (0.94%) PHP5
9 2 (0.94%) VB
10 1 (0.47%) ActionScript
Qualifications
1 25 (11.74%) Degree
Quality Assurance & Compliance
1 3 (1.41%) SLA
Systems Management
1 1 (0.47%) Systems Management Server (SMS)
Vendors
1 67 (31.46%) Google
2 28 (13.15%) Microsoft
3 23 (10.80%) Adobe
4 11 (5.16%) Twitter
5 9 (4.23%) Facebook
6 6 (2.82%) Yahoo!
7 4 (1.88%) Oracle
8 3 (1.41%) Salesforce.com
9 1 (0.47%) Symantec
9 1 (0.47%) Zend
9 1 (0.47%) Coremetrics
9 1 (0.47%) hybris
9 1 (0.47%) ClickTale
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AKH Resourcing
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Posted: 7 hours ago
Manchester, Lancashire
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Salary: £23000.00 - £27000.00 per annum + excellent company benefits
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Salary: £20,000 - £30,000
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Preston, Lancashire
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Salary: £20000 - £25000 per annum + Benefits
Posted: Yesterday
Manchester, Lancashire
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Salary: £50000 - £55000 per annum + Bonus
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Preston, Lancashire
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Salary: £25000 - £30000 per annum + Benefits
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Cheshire
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Posted: 2 days ago
Manchester
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Salary: £30000 - £40000 per annum + Benefits
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Lancashire
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Salary: £20000 - £25000 per annum + Benefits
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Manchester, Lancashire
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Salary: £23000 - £30000 per annum
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Manchester, Lancashire
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Wigan, Lancashire
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