The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 147 103 111
Rank change year-on-year
-44 +8
Permanent jobs citing SEO 96 159 159
As % of all permanent IT jobs located in the North West 1.44% 2.44% 2.18%
As % of the Processes & Methodologies category 1.73% 2.94% 2.73%
Number of salaries quoted 74 106 136
Average salary £30,000 £30,000 £28,625
Average salary % change year-on-year
- +4.80%
90% offered a salary of more than £21,500 £22,500 £22,000
10% offered a salary of more than £37,500 £44,500 £37,500
UK excluding London average salary £32,500 £33,250 £31,000
% change year-on-year
-2.25% +7.25%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5542 5402 5832
As % of all permanent IT jobs located in the North West 83.25% 82.99% 80.11%
Number of salaries quoted 4578 4452 4821
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £25,000
10% offered a salary of more than £60,000 £60,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 6 March 2015.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 6 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -55 50 £30,000 - 21
Cheshire +2 35 £35,000 +7.69% 1
Lancashire +6 9 £24,375 -23.82% 7
Merseyside +7 1 £21,500 -24.56%
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 6 March 2015, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 128 (60.95%) Marketing
2 120 (57.14%) HTML
3 104 (49.52%) CSS
4 80 (38.10%) JavaScript
5 72 (34.29%) Google
5 72 (34.29%) Pay per click
6 68 (32.38%) jQuery
7 64 (30.48%) Digital Marketing
8 57 (27.14%) Analytics
9 46 (21.90%) Google Analytics
10 41 (19.52%) E-Commerce
11 40 (19.05%) Photoshop
11 40 (19.05%) Social Media
12 39 (18.57%) B2B
13 37 (17.62%) PHP
14 36 (17.14%) Finance
14 36 (17.14%) HTML5
15 35 (16.67%) User Experience
16 34 (16.19%) CMS
17 33 (15.71%) WordPress
18 32 (15.24%) Adobe
19 30 (14.29%) Web Development
20 29 (13.81%) CSS3
20 29 (13.81%) .NET
21 28 (13.33%) C#
21 28 (13.33%) B2C
21 28 (13.33%) Microsoft
22 27 (12.86%) Online Marketing
22 27 (12.86%) Git (software)
23 26 (12.38%) Adobe Illustrator

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 6 March 2015, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 34 (16.19%) CMS
2 33 (15.71%) WordPress
3 11 (5.24%) Apache
4 9 (4.29%) IIS
5 6 (2.86%) Drupal
6 5 (2.38%) Umbraco
7 3 (1.43%) Sitecore CMS
8 1 (0.48%) MODX
8 1 (0.48%) SharePoint
8 1 (0.48%) Joomla!
Applications
1 40 (19.05%) Photoshop
2 26 (12.38%) Adobe Illustrator
3 16 (7.62%) MS Excel
4 11 (5.24%) MS Office
5 10 (4.76%) Fireworks
6 5 (2.38%) Adobe Creative Suite
7 4 (1.90%) InDesign
7 4 (1.90%) Adobe After Effects
7 4 (1.90%) MS PowerPoint
8 2 (0.95%) MS Project
Business Applications
1 46 (21.90%) Google Analytics
2 15 (7.14%) Magento
3 2 (0.95%) Zen Cart
4 1 (0.48%) SiteCatalyst
4 1 (0.48%) Shopify
4 1 (0.48%) WebTrends
Cloud Services
1 9 (4.29%) MailChimp
2 2 (0.95%) Basecamp
Communications & Networking
1 15 (7.14%) Internet
2 5 (2.38%) HTTP
2 5 (2.38%) Intranet
3 3 (1.43%) Extranet
Database & Business Intelligence
1 23 (10.95%) MySQL
2 22 (10.48%) SQL Server
3 7 (3.33%) SQL Server Reporting Services
4 5 (2.38%) SQL Server Analysis Services
4 5 (2.38%) Microsoft Analysis Services
5 1 (0.48%) Data Warehouse
5 1 (0.48%) SQL Server 2008
5 1 (0.48%) Relational Database
Development Applications
1 27 (12.86%) Git (software)
2 15 (7.14%) Dreamweaver
3 14 (6.67%) Subversion
4 9 (4.29%) Visual Studio
5 7 (3.33%) Team Foundation Server
6 5 (2.38%) Mercurial
6 5 (2.38%) VSS/SourceSafe
7 3 (1.43%) SQL Server Management Studio (SSMS)
General
1 128 (60.95%) Marketing
2 36 (17.14%) Finance
3 11 (5.24%) Advertising
4 8 (3.81%) Retail
5 4 (1.90%) Legal
6 3 (1.43%) Law
7 2 (0.95%) Billing
7 2 (0.95%) French Language
7 2 (0.95%) German Language
7 2 (0.95%) Games
8 1 (0.48%) Banking
8 1 (0.48%) Multimedia
8 1 (0.48%) Manufacturing
8 1 (0.48%) Automotive
8 1 (0.48%) Dutch Language
Job Titles
1 64 (30.48%) Developer
2 32 (15.24%) Designer
3 29 (13.81%) Web Designer
4 26 (12.38%) PPC Manager
4 26 (12.38%) PPC Analyst
4 26 (12.38%) PPC Specialist
4 26 (12.38%) PPC Executive
5 20 (9.52%) SEO Executive
6 17 (8.10%) PHP Developer
6 17 (8.10%) Senior Developer
7 14 (6.67%) Marketing Manager
8 13 (6.19%) C# Developer
9 12 (5.71%) Marketing Executive
9 12 (5.71%) .NET Developer
9 12 (5.71%) Web Developer
10 11 (5.24%) Digital Marketing Manager
10 11 (5.24%) Front-End Developer
11 10 (4.76%) PHP MySQL Developer
11 10 (4.76%) Senior PHP Developer
12 9 (4.29%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 120 (57.14%) HTML
2 104 (49.52%) CSS
3 68 (32.38%) jQuery
4 36 (17.14%) HTML5
5 29 (13.81%) CSS3
5 29 (13.81%) .NET
6 23 (10.95%) ASP.NET
7 21 (10.00%) .NET Framework
8 20 (9.52%) ADO.NET Entity Framework
9 13 (6.19%) Flash
10 12 (5.71%) Ajax
11 10 (4.76%) Web Services
12 9 (4.29%) LAMP
13 8 (3.81%) LINQ
14 6 (2.86%) XML
14 6 (2.86%) ASP.NET Web Forms
15 5 (2.38%) Apache Cordova
15 5 (2.38%) XHTML
15 5 (2.38%) COM
15 5 (2.38%) Backbone.js
Miscellaneous
1 40 (19.05%) Social Media
2 35 (16.67%) User Experience
3 23 (10.95%) Analytical Skills
4 18 (8.57%) Copywriting
5 15 (7.14%) Algorithms
6 13 (6.19%) Digital Media
7 11 (5.24%) Blog
8 9 (4.29%) Social Network
8 9 (4.29%) Graphic Design
8 9 (4.29%) Photography
8 9 (4.29%) Psychology
8 9 (4.29%) Mobile App
9 7 (3.33%) N-Tier
9 7 (3.33%) W3C
10 2 (0.95%) Management Information System
10 2 (0.95%) Animation
10 2 (0.95%) iPhone
10 2 (0.95%) Open Source
10 2 (0.95%) New Media
10 2 (0.95%) iPad
Operating Systems
1 25 (11.90%) Linux
2 6 (2.86%) Windows
3 5 (2.38%) UNIX
3 5 (2.38%) Windows Server 2012
4 1 (0.48%) Windows Mobile
4 1 (0.48%) Android
4 1 (0.48%) Mac OS
Processes & Methodologies
1 72 (34.29%) Pay per click
2 64 (30.48%) Digital Marketing
3 57 (27.14%) Analytics
4 41 (19.52%) E-Commerce
5 39 (18.57%) B2B
6 30 (14.29%) Web Development
7 28 (13.33%) B2C
8 27 (12.86%) Online Marketing
9 23 (10.95%) Email Marketing
10 22 (10.48%) MVC
11 20 (9.52%) Agile Software Development
12 18 (8.57%) Logistics
13 16 (7.62%) Search Engine Marketing
14 15 (7.14%) Competitor Analysis
14 15 (7.14%) Web Design
15 14 (6.67%) Project Management
16 13 (6.19%) Strategic Planning
17 10 (4.76%) Content Management
17 10 (4.76%) Market Research
17 10 (4.76%) Campaign Management
Programming Languages
1 80 (38.10%) JavaScript
2 37 (17.62%) PHP
3 28 (13.33%) C#
4 19 (9.05%) SQL
5 8 (3.81%) ActionScript
6 6 (2.86%) Java
7 5 (2.38%) T-SQL
7 5 (2.38%) VB.NET
7 5 (2.38%) PowerShell
8 1 (0.48%) VBA
Qualifications
1 23 (10.95%) Degree
2 4 (1.90%) VCP4
3 1 (0.48%) Microsoft Certification
Quality Assurance & Compliance
1 3 (1.43%) SLA
2 1 (0.48%) WAI
Vendors
1 72 (34.29%) Google
2 32 (15.24%) Adobe
3 28 (13.33%) Microsoft
4 17 (8.10%) Twitter
5 16 (7.62%) Facebook
6 11 (5.24%) Yahoo!
7 4 (1.90%) Salesforce.com
8 3 (1.43%) Endeca
8 3 (1.43%) EPiServer
8 3 (1.43%) Sitecore
8 3 (1.43%) hybris
8 3 (1.43%) ClickTale
9 2 (0.95%) Omniture
9 2 (0.95%) Oracle
10 1 (0.48%) Symantec
10 1 (0.48%) Coremetrics
10 1 (0.48%) Zend
10 1 (0.48%) Eloqua
Manchester, Lancashire
Type Agency
Salary: £40000 - £45000 per annum
Posted: 2 hours ago
Greater Manchester
Candidate Source
Salary: £20,000 - £23,000 per annum DOE
Posted: 3 hours ago
Wigan, Lancashire
IT Executive Ltd
Salary: £18000 - £27000 per annum + DOE
Posted: 7 hours ago
Manchester, Lancashire
Evolution Recruitment Solutions
Salary: 18,000 - 28,000
Posted: Yesterday
Wigan, Lancashire
IT Executive Ltd
Salary: £18000 - £27000 per annum + DOE
Posted: Yesterday
Skelmersdale, Lancashire
Novus digital recruitment limited
Salary: From £25,000 to £30,000 per annum Plus benefits, onsite parking etc
Posted: 2 days ago
Salford, Lancashire
Jagger Talent
Salary: From £25,000 to £30,000 per annum
Posted: 2 days ago
Wigan, Lancashire
IT Executive Ltd
Salary: £18000 - £30000 per annum + DOE
Posted: 3 days ago
Preston, Lancashire
Novus digital recruitment limited
Salary: From £20,000 to £28,000 per annum Plus benefits, onsite parking etc
Posted: 3 days ago
Manchester, Lancashire
Jagger Talent
Salary: From £30,000 to £35,000 per annum upto 35K Basic Plus Bonus OTE 50K
Posted: 4 days ago
Sale, Cheshire
Jagger Talent
Salary: From £25,000 to £30,000 per annum Strong Modern Benefit Support
Posted: 4 days ago
Preston, Lancashire
Searchability
Salary: £18000 - £25000 per annum + Benefits
Posted: 6 days ago
Manchester, Lancashire
Reading Room Ltd
Salary: From £35,000 to £50,000 per annum Highly Competitive + Benefits
Posted: 7 days ago
Preston, Lancashire
QA Limited
Salary: £150.00 per week
Posted: 10 days ago
Manchester, Lancashire
QA Limited
Salary: £120.00 per week
Posted: 10 days ago
Salford, Lancashire
QA Limited
Salary: £120.00 per week
Posted: 10 days ago
Blackpool, Lancashire
QA Limited
Salary: £131.75 per week
Posted: 10 days ago
Oldham, Lancashire
QA Limited
Salary: £150.00 - £250.00 per week
Posted: 10 days ago
Clitheroe, Lancashire
QA Limited
Salary: £120.00 per week
Posted: 10 days ago
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £43,000 per annum depending on experience + benefits
Posted: 22 days ago