The first table below looks at the demand for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 81 122 118
Rank change year-on-year
+41 -4
Permanent jobs citing SEO 212 133 144
As % of all permanent IT jobs located in the North West 2.98% 1.83% 1.92%
As % of the Processes & Methodologies category 3.67% 2.35% 2.52%
Number of salaries quoted 118 119 137
Average salary £25,000 £28,500 £27,500
Average salary % change year-on-year
-12.28% +3.63%
90% offered a salary of more than £20,000 £20,000 £21,500
10% offered a salary of more than £40,000 £43,000 £40,000
UK excluding London average salary £30,000 £31,250 £31,500
% change year-on-year
-4.00% -0.79%
Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5778 5651 5721
As % of all permanent IT jobs located in the North West 81.19% 77.86% 76.45%
Number of salaries quoted 4597 4797 5028
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £26,500 £26,500 £26,500
10% offered a salary of more than £57,500 £60,000 £57,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
England

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 25 July 2014.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +26 151 £26,500 -11.66% 13
Lancashire +18 32 £24,000 -12.72% 7
Cheshire +4 19 £25,000 -9.09% 2
Merseyside +2 10 £24,000 -46.66% 2
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 25 July 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 231 (59.69%) Marketing
2 185 (47.80%) HTML
3 165 (42.64%) CSS
4 157 (40.57%) Pay per click
5 149 (38.50%) JavaScript
6 137 (35.40%) Analytics
7 128 (33.07%) Social Media
8 121 (31.27%) Google
9 94 (24.29%) E-Commerce
10 91 (23.51%) Digital Marketing
11 89 (23.00%) jQuery
12 88 (22.74%) PHP
13 86 (22.22%) Online Marketing
14 83 (21.45%) CMS
15 74 (19.12%) Google Analytics
16 71 (18.35%) Web Design
17 62 (16.02%) Web Development
18 60 (15.50%) Retail
19 56 (14.47%) WordPress
20 49 (12.66%) Magento
20 49 (12.66%) Advertising
21 45 (11.63%) SQL
22 44 (11.37%) Photoshop
23 41 (10.59%) Facebook
24 39 (10.08%) HTML5
24 39 (10.08%) SQL Server
25 36 (9.30%) MySQL
25 36 (9.30%) Project Management
26 34 (8.79%) Finance
26 34 (8.79%) Time Management

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 25 July 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 83 (21.45%) CMS
2 56 (14.47%) WordPress
3 17 (4.39%) IIS
4 15 (3.88%) Drupal
4 15 (3.88%) Umbraco
5 11 (2.84%) Sitecore CMS
6 8 (2.07%) SharePoint
7 5 (1.29%) Apache
8 3 (0.78%) Node.js
9 2 (0.52%) WebSphere Application Server
9 2 (0.52%) Tomcat
9 2 (0.52%) WebSphere
10 1 (0.26%) ColdFusion
10 1 (0.26%) Sitefinity
10 1 (0.26%) Elasticsearch
Applications
1 44 (11.37%) Photoshop
2 29 (7.49%) Adobe Illustrator
3 11 (2.84%) MS Excel
4 6 (1.55%) Fireworks
5 4 (1.03%) MS PowerPoint
6 3 (0.78%) MS Office
7 1 (0.26%) PaintShop Pro
Business Applications
1 74 (19.12%) Google Analytics
2 49 (12.66%) Magento
3 5 (1.29%) SiteCatalyst
4 4 (1.03%) Sage 200
5 3 (0.78%) WebTrends
6 1 (0.26%) Oracle CRM
Cloud Services
1 4 (1.03%) MailChimp
Communications & Networking
1 13 (3.36%) Internet
2 6 (1.55%) HTTP
3 4 (1.03%) DNS
4 3 (0.78%) Intranet
5 2 (0.52%) SSL
6 1 (0.26%) SSH
6 1 (0.26%) PuTTY
6 1 (0.26%) WinSCP
Database & Business Intelligence
1 39 (10.08%) SQL Server
2 36 (9.30%) MySQL
3 5 (1.29%) Oracle Database
4 4 (1.03%) Relational Database
4 4 (1.03%) Big Data
5 2 (0.52%) IBM InfoSphere
5 2 (0.52%) DB2
5 2 (0.52%) RDBMS
5 2 (0.52%) SQL Server 2008
6 1 (0.26%) Hadoop
6 1 (0.26%) HBase
6 1 (0.26%) Redis
Development Applications
1 20 (5.17%) Dreamweaver
2 12 (3.10%) Subversion
3 11 (2.84%) Visual Studio
4 9 (2.33%) Git (software)
5 8 (2.07%) Team Foundation Server
6 7 (1.81%) Eclipse
7 5 (1.29%) PhoneGap
8 3 (0.78%) Ant
8 3 (0.78%) Selenium
8 3 (0.78%) Grunt
8 3 (0.78%) Sublime Text
9 2 (0.52%) Phing
9 2 (0.52%) Mercurial
10 1 (0.26%) Axure RP
10 1 (0.26%) FrontPage
10 1 (0.26%) Appcelerator Titanium
General
1 231 (59.69%) Marketing
2 60 (15.50%) Retail
3 49 (12.66%) Advertising
4 34 (8.79%) Finance
5 11 (2.84%) Publishing
6 10 (2.58%) Banking
7 6 (1.55%) Russian Language
7 6 (1.55%) Swedish Language
8 4 (1.03%) Telecoms
9 3 (0.78%) Legal
10 2 (0.52%) Games
10 2 (0.52%) Automotive
10 2 (0.52%) Back Office
10 2 (0.52%) Electronics
11 1 (0.26%) Law
Job Titles
1 133 (34.37%) Developer
2 49 (12.66%) Web Developer
3 42 (10.85%) PHP Developer
4 34 (8.79%) SEO Executive
5 31 (8.01%) Designer
6 30 (7.75%) Front-End Developer
7 25 (6.46%) PPC Manager
7 25 (6.46%) PPC Analyst
7 25 (6.46%) PPC Executive
7 25 (6.46%) PPC Specialist
8 22 (5.68%) Web Designer
9 20 (5.17%) Analyst
9 20 (5.17%) Senior Developer
10 15 (3.88%) E-Commerce Manager
11 14 (3.62%) .NET Developer
12 12 (3.10%) Project Manager
12 12 (3.10%) Junior
12 12 (3.10%) Marketing Manager
13 11 (2.84%) Marketing Executive
13 11 (2.84%) Consultant
Libraries, Frameworks & Software Standards
1 185 (47.80%) HTML
2 165 (42.64%) CSS
3 89 (23.00%) jQuery
4 39 (10.08%) HTML5
5 33 (8.53%) .NET
6 28 (7.24%) XHTML
7 23 (5.94%) ASP.NET
8 21 (5.43%) CSS3
9 18 (4.65%) LINQ
10 16 (4.13%) Web Services
10 16 (4.13%) ASP.NET Web Forms
11 13 (3.36%) Sass
12 11 (2.84%) XML
12 11 (2.84%) SOAP
13 9 (2.33%) Flash
14 8 (2.07%) .NET Framework
14 8 (2.07%) JSON
14 8 (2.07%) HTML5 Canvas
15 6 (1.55%) LESS
15 6 (1.55%) Symfony
Miscellaneous
1 128 (33.07%) Social Media
2 32 (8.27%) Digital Media
3 15 (3.88%) Mobile App
3 15 (3.88%) Blog
4 14 (3.62%) Copywriting
5 11 (2.84%) Open Source
6 10 (2.58%) Online Banking
7 7 (1.81%) Management Information System
7 7 (1.81%) FMCG
7 7 (1.81%) New Media
8 6 (1.55%) W3C
9 4 (1.03%) Mathematics
9 4 (1.03%) iPhone
9 4 (1.03%) Social Network
10 3 (0.78%) iPad
10 3 (0.78%) Web 2.0
10 3 (0.78%) Statistics
10 3 (0.78%) Graphic Design
11 2 (0.52%) Mainframe
11 2 (0.52%) Computer Science
Operating Systems
1 10 (2.58%) Linux
1 10 (2.58%) Android
2 7 (1.81%) Apple iOS
3 4 (1.03%) Windows
4 3 (0.78%) Windows Mobile
4 3 (0.78%) UNIX
4 3 (0.78%) Mac OS
5 2 (0.52%) CentOS
5 2 (0.52%) Red Hat Enterprise Linux
5 2 (0.52%) AIX
Processes & Methodologies
1 157 (40.57%) Pay per click
2 137 (35.40%) Analytics
3 94 (24.29%) E-Commerce
4 91 (23.51%) Digital Marketing
5 86 (22.22%) Online Marketing
6 71 (18.35%) Web Design
7 62 (16.02%) Web Development
8 36 (9.30%) Project Management
9 34 (8.79%) Time Management
10 33 (8.53%) Email Marketing
11 31 (8.01%) MVC
12 27 (6.98%) B2B
13 25 (6.46%) Web Analytics
14 24 (6.20%) Content Management
15 21 (5.43%) OO
16 20 (5.17%) B2C
17 18 (4.65%) Customer Engagement
18 17 (4.39%) Responsive Web Design
19 14 (3.62%) Enterprise Content Management
19 14 (3.62%) Competitor Analysis
Programming Languages
1 149 (38.50%) JavaScript
2 88 (22.74%) PHP
3 45 (11.63%) SQL
4 23 (5.94%) C#
5 13 (3.36%) Java
6 8 (2.07%) PHP5
7 6 (1.55%) Ruby
8 5 (1.29%) Objective-C
8 5 (1.29%) T-SQL
9 4 (1.03%) PHP4
10 3 (0.78%) ActionScript
11 2 (0.52%) CoffeeScript
11 2 (0.52%) COBOL
12 1 (0.26%) C
12 1 (0.26%) VB
12 1 (0.26%) VBA
12 1 (0.26%) Python
Qualifications
1 25 (6.46%) Degree
2 3 (0.78%) Security Cleared
3 1 (0.26%) ITIL Certification
Quality Assurance & Compliance
1 8 (2.07%) SLA
2 1 (0.26%) QA
Systems Management
1 1 (0.26%) Systems Management Server (SMS)
Vendors
1 121 (31.27%) Google
2 41 (10.59%) Facebook
3 29 (7.49%) Twitter
4 13 (3.36%) Microsoft
5 12 (3.10%) Adobe
6 11 (2.84%) Yahoo!
6 11 (2.84%) Sitecore
7 9 (2.33%) Zend
8 6 (1.55%) Oracle
9 4 (1.03%) Apple
9 4 (1.03%) Sage
10 3 (0.78%) Ektron
10 3 (0.78%) Coremetrics
11 2 (0.52%) IBM
11 2 (0.52%) comScore
11 2 (0.52%) Red Hat
12 1 (0.26%) SAP
12 1 (0.26%) Salesforce.com
12 1 (0.26%) Omniture
12 1 (0.26%) JD Edwards
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