The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 158 109 105
Rank change year-on-year
-49 -4
Permanent jobs citing SEO 93 167 193
As % of all permanent IT jobs located in the North West 1.42% 2.34% 2.57%
As % of the Processes & Methodologies category 1.69% 2.83% 3.23%
Number of salaries quoted 74 111 163
Average salary £28,750 £30,000 £27,500
Average salary % change year-on-year
-4.16% +9.09%
90% offered a salary of more than £21,500 £22,500 £22,000
10% offered a salary of more than £35,000 £42,500 £37,500
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5491 5894 5978
As % of all permanent IT jobs located in the North West 83.67% 82.54% 79.57%
Number of salaries quoted 4402 4769 4929
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £25,500
10% offered a salary of more than £57,500 £57,500 £55,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 17 April 2015.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -50 44 £27,750 +0.90% 13
Cheshire -8 34 £35,000 +9.37% 3
Lancashire +4 12 £22,500 -30.76% 6
Merseyside +12 2 £22,000 -26.66% 1
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 17 April 2015, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 124 (61.08%) HTML
2 115 (56.65%) Marketing
3 105 (51.72%) CSS
4 73 (35.96%) JavaScript
5 69 (33.99%) Pay per click
6 68 (33.50%) jQuery
7 67 (33.00%) Google
8 63 (31.03%) Digital Marketing
9 57 (28.08%) Analytics
10 46 (22.66%) Google Analytics
11 45 (22.17%) Web Development
12 44 (21.67%) PHP
13 42 (20.69%) HTML5
14 40 (19.70%) E-Commerce
15 39 (19.21%) B2B
15 39 (19.21%) Finance
15 39 (19.21%) Social Media
15 39 (19.21%) WordPress
16 36 (17.73%) User Experience
17 33 (16.26%) Photoshop
18 32 (15.76%) Adobe
19 31 (15.27%) CMS
20 30 (14.78%) Microsoft
20 30 (14.78%) CSS3
21 29 (14.29%) .NET
22 28 (13.79%) MySQL
22 28 (13.79%) C#
23 26 (12.81%) B2C
24 24 (11.82%) ASP.NET
24 24 (11.82%) Analytical Skills

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 17 April 2015, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 39 (19.21%) WordPress
2 31 (15.27%) CMS
3 12 (5.91%) Apache
4 10 (4.93%) Drupal
5 7 (3.45%) Joomla!
6 6 (2.96%) IIS
7 3 (1.48%) Umbraco
8 2 (0.99%) SharePoint
9 1 (0.49%) Kentico
9 1 (0.49%) MODX
Applications
1 33 (16.26%) Photoshop
2 23 (11.33%) Adobe Illustrator
3 16 (7.88%) MS Excel
4 13 (6.40%) MS Office
5 8 (3.94%) Adobe Creative Suite
5 8 (3.94%) MS PowerPoint
6 6 (2.96%) Fireworks
7 4 (1.97%) InDesign
7 4 (1.97%) Adobe After Effects
8 2 (0.99%) MS Project
9 1 (0.49%) Spreadsheet
Business Applications
1 46 (22.66%) Google Analytics
2 11 (5.42%) Magento
3 1 (0.49%) Zen Cart
3 1 (0.49%) SiteCatalyst
3 1 (0.49%) Shopify
3 1 (0.49%) WebTrends
3 1 (0.49%) Dynamics NAV
Cloud Services
1 6 (2.96%) MailChimp
2 2 (0.99%) GitHub
2 2 (0.99%) Basecamp
Communications & Networking
1 13 (6.40%) Internet
2 4 (1.97%) Intranet
3 2 (0.99%) Extranet
4 1 (0.49%) WebEx
4 1 (0.49%) HTTP
Database & Business Intelligence
1 28 (13.79%) MySQL
2 21 (10.34%) SQL Server
3 7 (3.45%) Microsoft Analysis Services
3 7 (3.45%) SQL Server Reporting Services
3 7 (3.45%) SQL Server Analysis Services
4 1 (0.49%) Relational Database
4 1 (0.49%) Data Warehouse
Development Applications
1 18 (8.87%) Git (software)
2 10 (4.93%) Dreamweaver
3 9 (4.43%) Team Foundation Server
4 8 (3.94%) Visual Studio
5 7 (3.45%) Subversion
6 5 (2.46%) VSS/SourceSafe
6 5 (2.46%) Mercurial
7 4 (1.97%) SQL Server Management Studio (SSMS)
8 1 (0.49%) Axure RP
General
1 115 (56.65%) Marketing
2 39 (19.21%) Finance
3 9 (4.43%) Advertising
3 9 (4.43%) Retail
4 5 (2.46%) Legal
5 4 (1.97%) Multimedia
6 3 (1.48%) Law
7 2 (0.99%) Billing
7 2 (0.99%) Games
8 1 (0.49%) Banking
8 1 (0.49%) Manufacturing
8 1 (0.49%) Dutch Language
8 1 (0.49%) French Language
8 1 (0.49%) German Language
Job Titles
1 75 (36.95%) Developer
2 28 (13.79%) Designer
3 27 (13.30%) PHP Developer
4 24 (11.82%) Web Designer
5 22 (10.84%) PPC Specialist
5 22 (10.84%) PPC Manager
5 22 (10.84%) PPC Analyst
5 22 (10.84%) PPC Executive
6 19 (9.36%) Web Developer
7 15 (7.39%) .NET Developer
7 15 (7.39%) Marketing Manager
8 13 (6.40%) Senior Developer
9 12 (5.91%) C# Developer
9 12 (5.91%) SEO Executive
9 12 (5.91%) C# ASP.NET Developer
9 12 (5.91%) C# .NET Developer
10 11 (5.42%) Digital Marketing Manager
10 11 (5.42%) Front-End Developer
10 11 (5.42%) ASP.NET Developer
10 11 (5.42%) Junior Developer
Libraries, Frameworks & Software Standards
1 124 (61.08%) HTML
2 105 (51.72%) CSS
3 68 (33.50%) jQuery
4 42 (20.69%) HTML5
5 30 (14.78%) CSS3
6 29 (14.29%) .NET
7 24 (11.82%) ASP.NET
8 21 (10.34%) .NET Framework
8 21 (10.34%) Entity Framework
9 12 (5.91%) Flash
10 11 (5.42%) Ajax
11 9 (4.43%) XML
12 8 (3.94%) LAMP
13 6 (2.96%) Web Services
13 6 (2.96%) XHTML
14 5 (2.46%) JSON
14 5 (2.46%) Symfony
14 5 (2.46%) COM
14 5 (2.46%) Apache Cordova
15 4 (1.97%) SOAP
Miscellaneous
1 39 (19.21%) Social Media
2 36 (17.73%) User Experience
3 24 (11.82%) Analytical Skills
4 15 (7.39%) Algorithms
4 15 (7.39%) Copywriting
5 10 (4.93%) Blog
5 10 (4.93%) Mobile App
6 9 (4.43%) Graphic Design
6 9 (4.43%) Psychology
7 8 (3.94%) N-Tier
7 8 (3.94%) W3C
7 8 (3.94%) Digital Media
8 6 (2.96%) Social Network
8 6 (2.96%) Animation
8 6 (2.96%) Photography
9 4 (1.97%) Video Editing
10 2 (0.99%) Management Information System
10 2 (0.99%) iPhone
10 2 (0.99%) iPad
11 1 (0.49%) New Media
Operating Systems
1 23 (11.33%) Linux
2 6 (2.96%) Windows
3 5 (2.46%) UNIX
3 5 (2.46%) Windows Server 2012
4 1 (0.49%) Windows Mobile
4 1 (0.49%) Android
4 1 (0.49%) Mac OS
Processes & Methodologies
1 69 (33.99%) Pay per click
2 63 (31.03%) Digital Marketing
3 57 (28.08%) Analytics
4 45 (22.17%) Web Development
5 40 (19.70%) E-Commerce
6 39 (19.21%) B2B
7 26 (12.81%) B2C
8 23 (11.33%) Agile Software Development
8 23 (11.33%) Online Marketing
9 21 (10.34%) Content Management
9 21 (10.34%) Email Marketing
10 19 (9.36%) MVC
11 18 (8.87%) Project Management
11 18 (8.87%) Logistics
12 15 (7.39%) Search Engine Marketing
12 15 (7.39%) Web Design
13 13 (6.40%) Strategic Planning
14 11 (5.42%) TDD
14 11 (5.42%) Competitor Analysis
14 11 (5.42%) OO
Programming Languages
1 73 (35.96%) JavaScript
2 44 (21.67%) PHP
3 28 (13.79%) C#
4 20 (9.85%) SQL
5 8 (3.94%) VB.NET
6 7 (3.45%) Java
6 7 (3.45%) T-SQL
7 5 (2.46%) ActionScript
7 5 (2.46%) PowerShell
8 2 (0.99%) Objective-C
8 2 (0.99%) VB
9 1 (0.49%) VBA
Qualifications
1 22 (10.84%) Degree
2 1 (0.49%) Microsoft Certification
Quality Assurance & Compliance
1 3 (1.48%) SLA
2 1 (0.49%) WAI
Systems Management
1 1 (0.49%) Systems Management Server (SMS)
Vendors
1 67 (33.00%) Google
2 32 (15.76%) Adobe
3 30 (14.78%) Microsoft
4 16 (7.88%) Twitter
5 15 (7.39%) Facebook
6 9 (4.43%) Yahoo!
7 4 (1.97%) Oracle
8 3 (1.48%) Salesforce.com
8 3 (1.48%) ClickTale
9 1 (0.49%) Symantec
9 1 (0.49%) Coremetrics
9 1 (0.49%) Zend
9 1 (0.49%) hybris
Manchester, Lancashire
McGregor Boyall
Salary: £16000.00 - £20000.00 per annum + excellent benefits package
Posted: 16 hours ago
Warrington, Cheshire
Uniting Ambition
Salary: £40k - 45k per year
Posted: 20 hours ago
Manchester, Lancashire
Search Consultancy
Posted: Yesterday
Manchester, Lancashire
Search Consultancy
Posted: Yesterday
Preston, Lancashire
Searchability.co.uk
Posted: 2 days ago
Macclesfield, Cheshire
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 2 days ago
Keswick, Cumbria
RecruitmentRevolution.com Limited
Salary: From £25,000 to £30,000 per annum Company Stake Holder Pension Plan
Posted: 3 days ago
Preston, Lancashire
Searchability
Salary: £20000 - £30000 per annum + Benefits
Posted: 3 days ago
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 3 days ago
Manchester, Lancashire
Circle Recruitment
Salary: £22000 - £25000 per annum
Posted: 3 days ago
Preston, Lancashire
Novus digital recruitment limited
Salary: From £20,000 to £28,000 per annum Plus benefits, onsite parking etc
Posted: 3 days ago
Warrington, Cheshire
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 3 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £20000 - £40000 per annum
Posted: 3 days ago
Greater Manchester
Opus IT Consulting
Salary: £0.00 - £25000 per annum
Posted: 3 days ago
Bolton, Lancashire
Evolution Recruitment Solutions
Salary: 45,000 + Benefits
Posted: 4 days ago
Leigh, Lancashire
Jagger Talent
Salary: From £17,500 to £17,500 per annum
Posted: 4 days ago
Manchester, Lancashire
Spring Technology
Salary: £25000.00 - £32000.00 per annum
Posted: 4 days ago
Wirral, Merseyside
Coburg Banks IT
Salary: £25000 - £30000 per annum
Posted: 4 days ago
Manchester
Computer Futures
Salary: £35000 - £42000 per annum + competitive
Posted: 15 days ago
Manchester, Lancashire
R4G Ltd
Salary: From £20,000 to £25,000 per annum
Posted: 15 days ago