The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 147 151 120
Rank change year-on-year
+4 -31
Permanent jobs citing SEO 112 102 163
As % of all permanent IT jobs located in the North West 1.51% 1.48% 2.12%
As % of the Processes & Methodologies category 1.81% 1.84% 2.67%
Number of salaries quoted 88 76 146
Average salary £29,000 £29,000 £28,500
Average salary % change year-on-year
- +1.75%
90% offered a salary of more than £22,550 £22,500 £20,750
10% offered a salary of more than £42,500 £49,000 £40,000
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6191 5545 6104
As % of all permanent IT jobs located in the North West 83.64% 80.61% 79.47%
Number of salaries quoted 5325 4641 5367
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £26,500
10% offered a salary of more than £60,000 £53,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 27 November 2014.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 27 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -8 80 £30,000 +4.34% 15
Cheshire -12 12 £32,500 +18.18% 6
Lancashire +6 10 £27,500 -8.33%
Cumbria - 8 £27,000 - 1
Merseyside +3 2 £37,000 +28.69% 3
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 27 November 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 190 (61.09%) Marketing
2 146 (46.95%) HTML
3 136 (43.73%) CSS
4 118 (37.94%) Pay per click
5 114 (36.66%) JavaScript
6 108 (34.73%) Google
7 99 (31.83%) Analytics
8 96 (30.87%) E-Commerce
9 87 (27.97%) Digital Marketing
10 80 (25.72%) jQuery
11 77 (24.76%) CMS
12 75 (24.12%) Social Media
13 69 (22.19%) PHP
14 68 (21.86%) Google Analytics
15 60 (19.29%) Online Marketing
16 54 (17.36%) Photoshop
17 50 (16.08%) SQL
18 42 (13.50%) Magento
18 42 (13.50%) Degree
19 41 (13.18%) WordPress
19 41 (13.18%) SQL Server
20 40 (12.86%) Web Design
21 36 (11.58%) Finance
22 35 (11.25%) Retail
22 35 (11.25%) Email Marketing
22 35 (11.25%) Analytical Skills
23 34 (10.93%) Web Analytics
23 34 (10.93%) Git (software)
23 34 (10.93%) Adobe
24 32 (10.29%) C#

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 27 November 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 77 (24.76%) CMS
2 41 (13.18%) WordPress
3 20 (6.43%) Umbraco
3 20 (6.43%) IIS
4 14 (4.50%) Sitecore CMS
5 11 (3.54%) SharePoint
6 7 (2.25%) Drupal
7 5 (1.61%) Apache
7 5 (1.61%) Sitefinity
8 1 (0.32%) WebSphere Application Server
8 1 (0.32%) WebSphere
Applications
1 54 (17.36%) Photoshop
2 30 (9.65%) Adobe Illustrator
3 18 (5.79%) MS Excel
4 12 (3.86%) Fireworks
5 11 (3.54%) Spreadsheet
5 11 (3.54%) MS Office
6 2 (0.64%) MS Project
7 1 (0.32%) Adobe Creative Suite
7 1 (0.32%) MS PowerPoint
Business Applications
1 68 (21.86%) Google Analytics
2 42 (13.50%) Magento
3 5 (1.61%) Sage 200
4 4 (1.29%) WebTrends
5 2 (0.64%) SiteCatalyst
5 2 (0.64%) Zen Cart
Cloud Services
1 9 (2.89%) MailChimp
2 2 (0.64%) GitHub
2 2 (0.64%) Basecamp
Communications & Networking
1 14 (4.50%) Intranet
2 11 (3.54%) Internet
3 5 (1.61%) HTTP
4 3 (0.96%) Extranet
5 2 (0.64%) DNS
6 1 (0.32%) SSL
6 1 (0.32%) FTP
6 1 (0.32%) SSH
6 1 (0.32%) PuTTY
6 1 (0.32%) WinSCP
Database & Business Intelligence
1 41 (13.18%) SQL Server
2 31 (9.97%) MySQL
3 12 (3.86%) Relational Database
3 12 (3.86%) DB2
4 11 (3.54%) Data Mining
5 2 (0.64%) SQL Server Reporting Services
6 1 (0.32%) SQL Server 2008
6 1 (0.32%) IBM InfoSphere
6 1 (0.32%) RDBMS
Development Applications
1 34 (10.93%) Git (software)
2 20 (6.43%) Subversion
3 17 (5.47%) Dreamweaver
4 12 (3.86%) Visual Studio
5 6 (1.93%) Mercurial
6 5 (1.61%) Axure RP
7 3 (0.96%) Team Foundation Server
8 1 (0.32%) Appcelerator Titanium
8 1 (0.32%) Eclipse
General
1 190 (61.09%) Marketing
2 36 (11.58%) Finance
3 35 (11.25%) Retail
4 24 (7.72%) Advertising
5 9 (2.89%) Banking
6 3 (0.96%) Automotive
7 2 (0.64%) Law
7 2 (0.64%) Telecoms
7 2 (0.64%) French Language
7 2 (0.64%) German Language
7 2 (0.64%) Billing
8 1 (0.32%) Dutch Language
8 1 (0.32%) Multimedia
8 1 (0.32%) Games
Job Titles
1 99 (31.83%) Developer
2 38 (12.22%) SEO Executive
3 34 (10.93%) PHP Developer
4 30 (9.65%) Web Developer
5 26 (8.36%) Front-End Developer
6 24 (7.72%) Designer
7 23 (7.40%) Web Designer
8 21 (6.75%) Analyst
9 19 (6.11%) E-Commerce Manager
10 18 (5.79%) PPC Specialist
10 18 (5.79%) Senior Developer
10 18 (5.79%) PPC Manager
10 18 (5.79%) PPC Analyst
10 18 (5.79%) PPC Executive
11 16 (5.14%) .NET Developer
12 15 (4.82%) Marketing Executive
13 14 (4.50%) C# Developer
14 13 (4.18%) Consultant
14 13 (4.18%) WordPress Developer
15 12 (3.86%) PHP MySQL Developer
Libraries, Frameworks & Software Standards
1 146 (46.95%) HTML
2 136 (43.73%) CSS
3 80 (25.72%) jQuery
4 29 (9.32%) .NET
5 28 (9.00%) HTML5
6 27 (8.68%) ASP.NET
7 26 (8.36%) CSS3
8 23 (7.40%) Web Services
9 21 (6.75%) XHTML
10 18 (5.79%) LINQ
11 16 (5.14%) ASP.NET Web Forms
12 15 (4.82%) Sass
13 13 (4.18%) PhoneGap
14 12 (3.86%) Flash
14 12 (3.86%) .NET Framework
14 12 (3.86%) Corona SDK
15 11 (3.54%) ADO.NET Entity Framework
16 8 (2.57%) Ajax
16 8 (2.57%) XML
17 5 (1.61%) XSLT
Miscellaneous
1 75 (24.12%) Social Media
2 35 (11.25%) Analytical Skills
3 28 (9.00%) User Experience
4 23 (7.40%) Digital Media
5 13 (4.18%) Mobile App
5 13 (4.18%) Copywriting
5 13 (4.18%) Blog
6 10 (3.22%) New Media
7 9 (2.89%) Graphic Design
8 8 (2.57%) Photography
8 8 (2.57%) Online Banking
8 8 (2.57%) Social Network
9 6 (1.93%) Mathematics
9 6 (1.93%) W3C
10 5 (1.61%) Algorithms
11 3 (0.96%) Management Information System
11 3 (0.96%) Economics
11 3 (0.96%) Statistics
11 3 (0.96%) Physics
11 3 (0.96%) iPhone
Operating Systems
1 16 (5.14%) Linux
2 8 (2.57%) Windows
3 4 (1.29%) UNIX
4 2 (0.64%) Windows Server 2012
4 2 (0.64%) Android
5 1 (0.32%) CentOS
5 1 (0.32%) Red Hat Enterprise Linux
5 1 (0.32%) Mac OS
5 1 (0.32%) Apple iOS
5 1 (0.32%) AIX
5 1 (0.32%) Windows Mobile
Processes & Methodologies
1 118 (37.94%) Pay per click
2 99 (31.83%) Analytics
3 96 (30.87%) E-Commerce
4 87 (27.97%) Digital Marketing
5 60 (19.29%) Online Marketing
6 40 (12.86%) Web Design
7 35 (11.25%) Email Marketing
8 34 (10.93%) Web Analytics
9 32 (10.29%) Content Management
10 30 (9.65%) Web Development
10 30 (9.65%) MVC
11 26 (8.36%) Agile Software Development
12 18 (5.79%) Strategic Planning
12 18 (5.79%) Customer Engagement
12 18 (5.79%) Enterprise Content Management
12 18 (5.79%) Coaching
13 17 (5.47%) Project Management
14 14 (4.50%) B2C
14 14 (4.50%) OO
14 14 (4.50%) Time Management
Programming Languages
1 114 (36.66%) JavaScript
2 69 (22.19%) PHP
3 50 (16.08%) SQL
4 32 (10.29%) C#
5 9 (2.89%) Java
5 9 (2.89%) ActionScript
6 6 (1.93%) PHP5
7 5 (1.61%) PHP4
7 5 (1.61%) Ruby
8 2 (0.64%) PowerShell
9 1 (0.32%) COBOL
9 1 (0.32%) VBA
9 1 (0.32%) Objective-C
Qualifications
1 42 (13.50%) Degree
2 1 (0.32%) Security Cleared
2 1 (0.32%) Microsoft Certification
Quality Assurance & Compliance
1 1 (0.32%) WAI
Vendors
1 108 (34.73%) Google
2 34 (10.93%) Adobe
3 25 (8.04%) Facebook
4 22 (7.07%) Twitter
5 14 (4.50%) Sitecore
5 14 (4.50%) Microsoft
6 11 (3.54%) Coremetrics
7 8 (2.57%) Yahoo!
8 6 (1.93%) Zend
9 5 (1.61%) ClickTale
9 5 (1.61%) Sage
10 3 (0.96%) Endeca
10 3 (0.96%) EPiServer
10 3 (0.96%) hybris
11 2 (0.64%) comScore
11 2 (0.64%) Omniture
12 1 (0.32%) Salesforce.com
12 1 (0.32%) IBM
12 1 (0.32%) Red Hat
12 1 (0.32%) Eloqua
Cheadle, Cheshire
Search Consultancy
Posted: 3 hours ago
Manchester
Mint Recruitment Solutions
Salary: £40000 - £50000 per annum + benefits
Posted: 4 hours ago
Macclesfield, Cheshire
Fruition IT Resources Limited
Salary: £30000 - £35000 per annum
Posted: 9 hours ago
Warrington, Cheshire
Greywood Associates Limited
Salary: £28000 - £30000 per annum + bens
Posted: 12 hours ago
Manchester, Lancashire
The Little Black Book Agency
Posted: Yesterday
Warrington, Cheshire
Ecom Recruitment
Posted: Yesterday
Stockport, Cheshire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
Posted: Yesterday
Merseyside
Circle Recruitment
Salary: £18000 - £22000 per annum
Posted: 2 days ago
Manchester, Lancashire
TEKsystems
Posted: 2 days ago
Manchester, Lancashire
The MRJ Group
Salary: £30000 - £35000 per annum + Bonus, Car
Posted: 6 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £27000 - £35000 per annum + great benefits
Posted: 6 days ago
Bolton, Lancashire
Foresight Recruitment Solutions Ltd
Salary: From £20,000 to £30,000 per annum
Posted: 6 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: 6 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: 6 days ago
Cheshire
Explore Recruitment Solutions
Salary: £20000 - £25000 per annum
Posted: 6 days ago
Manchester, Lancashire
RecruitingStaff.co.uk
Posted: 9 days ago
Prenton
Recruitment Genius
Salary: £18000 - £22000 per annum
Posted: 10 days ago
Manchester
Opus Recruitment Solutions Ltd
Salary: £18000 - £25000 per annum
Posted: 12 days ago
Manchester
Recruitment Genius
Salary: £22000 - £25000 per annum
Posted: 15 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 15 days ago