The first table below looks at the demand for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 82 123 124
Rank change year-on-year
+41 +1
Permanent jobs citing SEO 212 135 144
As % of all permanent IT jobs located in the North West 2.97% 1.86% 1.92%
As % of the Processes & Methodologies category 3.66% 2.39% 2.51%
Number of salaries quoted 118 120 137
Average salary £25,000 £28,500 £27,500
Average salary % change year-on-year
-12.28% +3.63%
90% offered a salary of more than £20,000 £20,000 £21,500
10% offered a salary of more than £40,000 £42,750 £40,000
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5799 5646 5735
As % of all permanent IT jobs located in the North West 81.17% 77.89% 76.39%
Number of salaries quoted 4609 4785 5038
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £26,500 £26,500 £26,500
10% offered a salary of more than £57,500 £60,000 £56,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
England

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 28 July 2014.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +22 153 £26,000 -13.33% 9
Lancashire +18 31 £24,000 -12.72% 7
Cheshire +2 19 £25,000 -9.09% 3
Merseyside 0 9 £24,000 -46.66% 2
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 28 July 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 231 (59.69%) Marketing
2 183 (47.29%) HTML
3 164 (42.38%) CSS
4 157 (40.57%) Pay per click
5 147 (37.98%) JavaScript
6 138 (35.66%) Analytics
7 127 (32.82%) Social Media
8 122 (31.52%) Google
9 95 (24.55%) E-Commerce
10 90 (23.26%) Digital Marketing
11 89 (23.00%) jQuery
12 87 (22.48%) PHP
13 86 (22.22%) Online Marketing
14 83 (21.45%) CMS
15 75 (19.38%) Google Analytics
16 69 (17.83%) Web Design
17 62 (16.02%) Web Development
18 61 (15.76%) Retail
19 55 (14.21%) WordPress
20 49 (12.66%) Advertising
21 48 (12.40%) Magento
22 44 (11.37%) SQL
22 44 (11.37%) Photoshop
23 41 (10.59%) Facebook
24 39 (10.08%) HTML5
24 39 (10.08%) SQL Server
25 35 (9.04%) MySQL
25 35 (9.04%) Project Management
26 34 (8.79%) Time Management
26 34 (8.79%) Finance

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 28 July 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 83 (21.45%) CMS
2 55 (14.21%) WordPress
3 17 (4.39%) IIS
4 15 (3.88%) Umbraco
5 14 (3.62%) Drupal
6 11 (2.84%) Sitecore CMS
7 8 (2.07%) SharePoint
8 5 (1.29%) Apache
9 3 (0.78%) Node.js
10 2 (0.52%) Tomcat
10 2 (0.52%) WebSphere Application Server
10 2 (0.52%) WebSphere
11 1 (0.26%) Elasticsearch
11 1 (0.26%) Sitefinity
11 1 (0.26%) ColdFusion
Applications
1 44 (11.37%) Photoshop
2 29 (7.49%) Adobe Illustrator
3 12 (3.10%) MS Excel
4 6 (1.55%) Fireworks
5 4 (1.03%) MS PowerPoint
6 3 (0.78%) MS Office
7 1 (0.26%) PaintShop Pro
Business Applications
1 75 (19.38%) Google Analytics
2 48 (12.40%) Magento
3 5 (1.29%) SiteCatalyst
4 4 (1.03%) Sage 200
5 3 (0.78%) WebTrends
6 1 (0.26%) Oracle CRM
Cloud Services
1 4 (1.03%) MailChimp
Communications & Networking
1 14 (3.62%) Internet
2 6 (1.55%) HTTP
3 4 (1.03%) DNS
4 3 (0.78%) Intranet
5 2 (0.52%) SSL
6 1 (0.26%) PuTTY
6 1 (0.26%) WinSCP
6 1 (0.26%) SSH
Database & Business Intelligence
1 39 (10.08%) SQL Server
2 35 (9.04%) MySQL
3 5 (1.29%) Oracle Database
4 4 (1.03%) Big Data
4 4 (1.03%) Relational Database
5 2 (0.52%) RDBMS
5 2 (0.52%) DB2
5 2 (0.52%) SQL Server 2008
5 2 (0.52%) IBM InfoSphere
6 1 (0.26%) Hadoop
6 1 (0.26%) HBase
6 1 (0.26%) Redis
Development Applications
1 20 (5.17%) Dreamweaver
2 12 (3.10%) Subversion
3 11 (2.84%) Visual Studio
4 9 (2.33%) Git (software)
5 8 (2.07%) Team Foundation Server
6 7 (1.81%) Eclipse
7 5 (1.29%) PhoneGap
8 3 (0.78%) Grunt
8 3 (0.78%) Sublime Text
8 3 (0.78%) Selenium
8 3 (0.78%) Ant
9 2 (0.52%) Mercurial
9 2 (0.52%) Phing
10 1 (0.26%) Axure RP
10 1 (0.26%) Appcelerator Titanium
10 1 (0.26%) FrontPage
General
1 231 (59.69%) Marketing
2 61 (15.76%) Retail
3 49 (12.66%) Advertising
4 34 (8.79%) Finance
5 11 (2.84%) Publishing
6 10 (2.58%) Banking
7 6 (1.55%) Russian Language
7 6 (1.55%) Swedish Language
8 4 (1.03%) Telecoms
9 3 (0.78%) Legal
10 2 (0.52%) Back Office
10 2 (0.52%) Electronics
10 2 (0.52%) Automotive
10 2 (0.52%) Games
11 1 (0.26%) Law
Job Titles
1 132 (34.11%) Developer
2 48 (12.40%) Web Developer
3 42 (10.85%) PHP Developer
4 35 (9.04%) SEO Executive
5 31 (8.01%) Designer
6 30 (7.75%) Front-End Developer
7 25 (6.46%) PPC Specialist
7 25 (6.46%) PPC Manager
7 25 (6.46%) PPC Analyst
7 25 (6.46%) PPC Executive
8 22 (5.68%) Web Designer
9 20 (5.17%) Analyst
9 20 (5.17%) Senior Developer
10 15 (3.88%) E-Commerce Manager
11 14 (3.62%) .NET Developer
12 12 (3.10%) Project Manager
12 12 (3.10%) Junior
12 12 (3.10%) Marketing Manager
13 11 (2.84%) WordPress Developer
13 11 (2.84%) Junior Developer
Libraries, Frameworks & Software Standards
1 183 (47.29%) HTML
2 164 (42.38%) CSS
3 89 (23.00%) jQuery
4 39 (10.08%) HTML5
5 33 (8.53%) .NET
6 28 (7.24%) XHTML
7 23 (5.94%) ASP.NET
8 21 (5.43%) CSS3
9 18 (4.65%) LINQ
10 16 (4.13%) Web Services
10 16 (4.13%) ASP.NET Web Forms
11 13 (3.36%) Sass
12 11 (2.84%) XML
12 11 (2.84%) SOAP
13 9 (2.33%) Flash
14 8 (2.07%) .NET Framework
14 8 (2.07%) JSON
14 8 (2.07%) HTML5 Canvas
15 6 (1.55%) Symfony
15 6 (1.55%) ADO.NET Entity Framework
Miscellaneous
1 127 (32.82%) Social Media
2 32 (8.27%) Digital Media
3 15 (3.88%) Mobile App
3 15 (3.88%) Copywriting
3 15 (3.88%) Blog
4 10 (2.58%) Online Banking
4 10 (2.58%) Open Source
5 7 (1.81%) New Media
5 7 (1.81%) FMCG
5 7 (1.81%) Management Information System
6 6 (1.55%) W3C
7 4 (1.03%) iPhone
7 4 (1.03%) Social Network
7 4 (1.03%) Mathematics
8 3 (0.78%) iPad
8 3 (0.78%) Web 2.0
8 3 (0.78%) Statistics
8 3 (0.78%) Graphic Design
9 2 (0.52%) Mainframe
9 2 (0.52%) N-Tier
Operating Systems
1 10 (2.58%) Linux
1 10 (2.58%) Android
2 7 (1.81%) Apple iOS
3 4 (1.03%) Windows
4 3 (0.78%) Windows Mobile
4 3 (0.78%) Mac OS
4 3 (0.78%) UNIX
5 2 (0.52%) AIX
5 2 (0.52%) CentOS
5 2 (0.52%) Red Hat Enterprise Linux
Processes & Methodologies
1 157 (40.57%) Pay per click
2 138 (35.66%) Analytics
3 95 (24.55%) E-Commerce
4 90 (23.26%) Digital Marketing
5 86 (22.22%) Online Marketing
6 69 (17.83%) Web Design
7 62 (16.02%) Web Development
8 35 (9.04%) Project Management
9 34 (8.79%) Time Management
10 33 (8.53%) Email Marketing
11 31 (8.01%) MVC
12 27 (6.98%) B2B
13 25 (6.46%) Web Analytics
14 24 (6.20%) Content Management
15 21 (5.43%) OO
16 20 (5.17%) B2C
17 18 (4.65%) Customer Engagement
18 17 (4.39%) Responsive Web Design
19 14 (3.62%) Competitor Analysis
19 14 (3.62%) Strategic Planning
Programming Languages
1 147 (37.98%) JavaScript
2 87 (22.48%) PHP
3 44 (11.37%) SQL
4 23 (5.94%) C#
5 13 (3.36%) Java
6 8 (2.07%) PHP5
7 6 (1.55%) Ruby
8 5 (1.29%) T-SQL
8 5 (1.29%) Objective-C
9 4 (1.03%) PHP4
10 3 (0.78%) ActionScript
11 2 (0.52%) COBOL
11 2 (0.52%) CoffeeScript
12 1 (0.26%) C
12 1 (0.26%) VB
12 1 (0.26%) VBA
12 1 (0.26%) Python
Qualifications
1 26 (6.72%) Degree
2 3 (0.78%) Security Cleared
3 1 (0.26%) ITIL Certification
Quality Assurance & Compliance
1 8 (2.07%) SLA
2 1 (0.26%) QA
Systems Management
1 1 (0.26%) Systems Management Server (SMS)
Vendors
1 122 (31.52%) Google
2 41 (10.59%) Facebook
3 29 (7.49%) Twitter
4 13 (3.36%) Microsoft
5 12 (3.10%) Adobe
6 11 (2.84%) Yahoo!
6 11 (2.84%) Sitecore
7 9 (2.33%) Zend
8 6 (1.55%) Oracle
9 4 (1.03%) Sage
9 4 (1.03%) Apple
10 3 (0.78%) Ektron
10 3 (0.78%) Coremetrics
11 2 (0.52%) Red Hat
11 2 (0.52%) IBM
11 2 (0.52%) comScore
12 1 (0.26%) Appcelerator
12 1 (0.26%) ClickTale
12 1 (0.26%) Omniture
12 1 (0.26%) SAP
Chester, Cheshire
Searchability.co.uk
Salary: £40000 - £45000 per annum + Benefits
Posted: 2 days ago
Manchester, Lancashire
ANSON MCCADE
Salary: From £70,000 to £105,000 per annum plus unrivalled package with bonus,
Posted: 2 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £24000 - £26000 per annum + bens + bonus
Posted: 2 days ago
Wilmslow, Cheshire
Ascent People Ltd
Salary: £40000 - £45000 per annum + Bonus + Benefits
Posted: 2 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £35000 - £45000 per annum + Benefits
Posted: 4 days ago
Manchester, Lancashire
beITrecruitment Limited
Posted: 4 days ago
Altrincham, Cheshire
Circle Recruitment
Salary: £18000 - £24000 per annum + Benefits
Posted: 5 days ago
Manchester, Lancashire
Vertical IT
Salary: £20000 - £25000 per annum
Posted: 5 days ago
Manchester, Lancashire
TEKsystems
Salary: £34000 - £42000 per annum + Package
Posted: 6 days ago
Chester
Applause IT Innovation
Salary: £38000 - £42000 per annum + inc great benefits + bonus
Posted: 11 days ago
Manchester
Applause IT Innovation
Salary: £35000 - £40000 per annum + Benefits, Training & Progression
Posted: 11 days ago
Lancaster
Recruitment Genius
Posted: 13 days ago
Keswick
Recruitment Revolution Limited
Salary: £23,000 - £28,000
Posted: 18 days ago
Blackburn
Computer Futures
Salary: £35000 - £45000 per annum + competitive
Posted: 20 days ago
Manchester
Recruitment Genius
Salary: £24000 - £30000 per annum
Posted: 20 days ago
Burnley
I4 Recruitment
Salary: £16k - 18k per year + Excellent Benefits
Posted: 20 days ago
Preston, Lancashire
Net Recruit.co.uk Ltd
Salary: £25,000 - £30,000 plus Bonus
Posted: 23 days ago
Blackpool, Lancashire
Gorilladaze
Salary: negotiable depending on experience
Posted: 25 days ago
Blackpool, Lancashire
Gorilladaze
Salary: negotiable depending on experience
Posted: 25 days ago
Wirral
Recruitment Genius
Salary: £20000 - £25000 per annum
Posted: 27 days ago