The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 180 148 121
Rank change year-on-year
-32 -27
Permanent jobs citing SEO 51 114 141
As % of all permanent IT jobs located in the North West 0.92% 1.62% 2.12%
As % of the Processes & Methodologies category 1.06% 1.89% 2.51%
Number of salaries quoted 50 86 91
Average salary £27,500 £31,750 £30,000
Average salary % change year-on-year
-13.38% +5.83%
90% offered a salary of more than £23,500 £21,500 £22,500
10% offered a salary of more than £39,000 £38,500 £44,500
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
4812 6019 5619
As % of all permanent IT jobs located in the North West 86.41% 85.66% 84.59%
Number of salaries quoted 3985 5083 4676
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £60,000 £55,000 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 10 February 2016.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -24 24 £27,500 -8.33% 14
Cheshire +13 16 £27,500 -21.42% 4
Lancashire +17 10 £27,500 - 5
Merseyside -4 6 £30,750 +5.12% 2
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 10 February 2016, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 91 (61.07%) HTML
2 82 (55.03%) CSS
3 79 (53.02%) Marketing
4 69 (46.31%) JavaScript
5 60 (40.27%) Digital Marketing
6 58 (38.93%) jQuery
7 56 (37.58%) Pay per click
8 45 (30.20%) Analytics
9 42 (28.19%) Google
10 41 (27.52%) HTML5
11 40 (26.85%) PHP
12 39 (26.17%) Social Media
13 38 (25.50%) Google Analytics
14 37 (24.83%) E-Commerce
15 36 (24.16%) CSS3
16 32 (21.48%) Responsive Web Design
16 32 (21.48%) WordPress
17 31 (20.81%) MySQL
18 29 (19.46%) Web Development
19 27 (18.12%) Front End Development
20 26 (17.45%) Email Marketing
21 25 (16.78%) User Experience
22 20 (13.42%) Analytical Skills
23 18 (12.08%) AdWords
24 16 (10.74%) Online Marketing
25 15 (10.07%) Git (software)
25 15 (10.07%) Ajax
26 13 (8.72%) JSON
27 12 (8.05%) Degree
27 12 (8.05%) CMS

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 10 February 2016, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 32 (21.48%) WordPress
2 12 (8.05%) CMS
3 9 (6.04%) Joomla!
4 8 (5.37%) Apache
5 7 (4.70%) nginx
6 6 (4.03%) Drupal
6 6 (4.03%) OpenStack
7 5 (3.36%) Elasticsearch
7 5 (3.36%) Node.js
8 1 (0.67%) IIS
8 1 (0.67%) Kentico
8 1 (0.67%) SharePoint
8 1 (0.67%) Umbraco
Applications
1 10 (6.71%) Photoshop
2 9 (6.04%) Adobe Illustrator
3 7 (4.70%) Spreadsheet
4 5 (3.36%) MS Excel
5 4 (2.68%) Adobe Creative Suite
5 4 (2.68%) MS PowerPoint
6 2 (1.34%) MS Office
Business Applications
1 8 (5.37%) Magento
2 1 (0.67%) WebTrends
Cloud Services
1 38 (25.50%) Google Analytics
2 18 (12.08%) AdWords
3 1 (0.67%) Adobe Analytics
3 1 (0.67%) Adobe Creative Cloud
3 1 (0.67%) MailChimp
Communications & Networking
1 9 (6.04%) Internet
2 4 (2.68%) Intranet
3 3 (2.01%) SMS
Database & Business Intelligence
1 31 (20.81%) MySQL
2 10 (6.71%) SQL Server
3 8 (5.37%) Relational Database
4 7 (4.70%) Redis
5 1 (0.67%) Big Data
5 1 (0.67%) SQL Server 2005
5 1 (0.67%) SQL Server 2008
Development Applications
1 15 (10.07%) Git (software)
2 8 (5.37%) Visual Studio
3 7 (4.70%) Subversion
4 6 (4.03%) Grunt
5 4 (2.68%) Dreamweaver
6 3 (2.01%) Jasmine
6 3 (2.01%) QUnit
7 1 (0.67%) gulp
7 1 (0.67%) Team Foundation Server
General
1 79 (53.02%) Marketing
2 11 (7.38%) Advertising
2 11 (7.38%) Finance
3 6 (4.03%) Retail
4 4 (2.68%) Brand Awareness
4 4 (2.68%) Multimedia
4 4 (2.68%) Telecoms
5 3 (2.01%) Back Office
6 1 (0.67%) Publishing
6 1 (0.67%) Russian Language
Job Titles
1 64 (42.95%) Developer
2 31 (20.81%) PHP Developer
3 30 (20.13%) Web Developer
4 25 (16.78%) HTML CSS Developer
4 25 (16.78%) HTML Developer
4 25 (16.78%) JavaScript Developer
5 23 (15.44%) PHP Web Developer
6 21 (14.09%) Digital Executive
7 20 (13.42%) Digital Marketing Executive
7 20 (13.42%) Front End Developer (Client-Side Developer)
7 20 (13.42%) Marketing Executive
8 12 (8.05%) WordPress Developer
9 10 (6.71%) Account Manager
9 10 (6.71%) SEO Executive
10 9 (6.04%) CSS Developer
11 6 (4.03%) Development Manager
11 6 (4.03%) Full Stack Developer
11 6 (4.03%) Full Stack Web Developer
12 5 (3.36%) Consultant
12 5 (3.36%) Front End Web Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 91 (61.07%) HTML
2 82 (55.03%) CSS
3 58 (38.93%) jQuery
4 41 (27.52%) HTML5
5 36 (24.16%) CSS3
6 15 (10.07%) Ajax
7 13 (8.72%) JSON
8 8 (5.37%) AngularJS
9 6 (4.03%) .NET
9 6 (4.03%) Sass
10 5 (3.36%) Express
10 5 (3.36%) Flask
10 5 (3.36%) LAMP
10 5 (3.36%) XHTML
10 5 (3.36%) XML
11 4 (2.68%) Flash
11 4 (2.68%) WCF
12 3 (2.01%) .NET Framework
12 3 (2.01%) Dojo
12 3 (2.01%) SVG
Miscellaneous
1 39 (26.17%) Social Media
2 25 (16.78%) User Experience
3 20 (13.42%) Analytical Skills
4 10 (6.71%) Blog
5 6 (4.03%) Computer Science
5 6 (4.03%) Graphic Design
5 6 (4.03%) Mobile App
6 5 (3.36%) AS400
6 5 (3.36%) Digital Media
6 5 (3.36%) iSeries
7 4 (2.68%) Animation
7 4 (2.68%) Copywriting
7 4 (2.68%) Video Editing
8 3 (2.01%) Blackberry
8 3 (2.01%) Psychology
8 3 (2.01%) Visualisation
9 2 (1.34%) Mathematics
9 2 (1.34%) Streaming Media
10 1 (0.67%) iPad
10 1 (0.67%) Management Information System
Operating Systems
1 5 (3.36%) Linux
2 4 (2.68%) Windows
3 3 (2.01%) Android
3 3 (2.01%) Apple iOS
3 3 (2.01%) webOS
3 3 (2.01%) Windows Phone
3 3 (2.01%) Windows Phone 7
4 1 (0.67%) Unix
4 1 (0.67%) Windows Server
Processes & Methodologies
1 60 (40.27%) Digital Marketing
2 56 (37.58%) Pay per click
3 45 (30.20%) Analytics
4 37 (24.83%) E-Commerce
5 32 (21.48%) Responsive Web Design
6 29 (19.46%) Web Development
7 27 (18.12%) Front End Development
8 26 (17.45%) Email Marketing
9 16 (10.74%) Online Marketing
10 11 (7.38%) Agile Software Development
11 10 (6.71%) Data Analysis
12 9 (6.04%) Web Analytics
12 9 (6.04%) Web Design
13 8 (5.37%) Content Management
13 8 (5.37%) MVC
14 7 (4.70%) Marketing Strategy
15 6 (4.03%) Information Architecture
15 6 (4.03%) Project Management
15 6 (4.03%) TDD
16 5 (3.36%) Benchmarking
Programming Languages
1 69 (46.31%) JavaScript
2 40 (26.85%) PHP
3 6 (4.03%) SQL
4 5 (3.36%) C#
4 5 (3.36%) Python
5 1 (0.67%) VB.NET
Qualifications
1 12 (8.05%) Degree
2 1 (0.67%) Microsoft Certification
Quality Assurance & Compliance
1 5 (3.36%) QA
System Software
1 6 (4.03%) Varnish
Systems Management
1 5 (3.36%) Puppet
2 1 (0.67%) Piwik
Vendors
1 42 (28.19%) Google
2 12 (8.05%) Microsoft
3 10 (6.71%) Adobe
4 5 (3.36%) IBM
4 5 (3.36%) Twitter
5 4 (2.68%) SYSPRO
6 1 (0.67%) Apple
6 1 (0.67%) Facebook
6 1 (0.67%) hybris
6 1 (0.67%) Omniture
6 1 (0.67%) Salesforce.com
6 1 (0.67%) Yahoo!
Liverpool
Shortlist Recruitment
Salary: £30000 - £35000 per annum + Excellent competitive package
Posted: Yesterday
Manchester, Lancashire
Oscar
Salary: £30000 - £35000 per annum
Posted: 2 days ago
Manchester, Lancashire
Chassam Contract
Salary: Up to £28,000 per annum
Posted: 2 days ago
Manchester, Lancashire
Chassam Contract
Salary: Up to £30,000 per annum
Posted: 2 days ago
Manchester, Lancashire
Senitor Associates
Salary: £40000 - £50000 per annum + bonuses and generous holidays
Posted: 2 days ago
Manchester, Lancashire
Sanderson
Salary: £40000 - £45000 per annum
Posted: 2 days ago
Clitheroe, Lancashire
Circle Recruitment
Salary: £18000 - £25000 per annum + Benefits
Posted: 5 days ago
Manchester, Lancashire
DCS Recruitment
Salary: £50000 - £60000 per annum
Posted: 5 days ago
Stockport, Cheshire
Applause IT Innovation
Salary: £22000 - £32000 per annum + Flexi-time, pension, 25 days hol.
Posted: 5 days ago
Stockport, Cheshire
Applause IT Innovation
Salary: £22000 - £32000 per annum + Flexi-time, pension, 25 days hol.
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Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £25000 per annum + Benefits
Posted: 5 days ago
Chester, Cheshire
Smartsearch Recruitment
Salary: Negotiable
Posted: 6 days ago
Manchester
Applause IT Ltd
Salary: £18000 - £25000 per annum
Posted: 8 days ago
Lancashire
The Little Black Book Agency
Posted: 9 days ago
Northwich
Adria Solutions Ltd
Salary: £18000 - £25000 per annum + Benefits
Posted: 13 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 16 days ago
Manchester
Applause IT Ltd
Salary: £18000 - £25000 per annum
Posted: 21 days ago
Manchester
360 Resourcing Solutions .
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Chester
Nigel Frank International Ltd
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360 Resourcing Solutions .
Salary: £18k - 22k per year + Benefits
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Manchester
360 Resourcing Solutions .
Salary: £20k - 25k per year + Benefits
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Liverpool, Merseyside
The Lead Agency
Salary: From £30,000 to £35,000 per annum + Many Additional Company Benefits
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