The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 2 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 120 138 114
Rank change year-on-year
+18 -24
Permanent jobs citing SEO 158 102 163
As % of all permanent IT jobs located in the North West 2.13% 1.54% 2.27%
As % of the Processes & Methodologies category 2.52% 1.93% 2.86%
Number of salaries quoted 104 74 132
Average salary £28,750 £27,750 £27,500
Average salary % change year-on-year
+3.60% +0.90%
90% offered a salary of more than £21,000 £21,800 £22,500
10% offered a salary of more than £47,500 £48,550 £35,900
UK excluding London average salary £30,000 £30,000 £30,000
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6260 5280 5696
As % of all permanent IT jobs located in the North West 84.40% 79.52% 79.43%
Number of salaries quoted 5176 4428 4863
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £27,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 2 October 2014.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 2 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +32 125 £32,500 +16.07% 13
Lancashire +7 19 £24,000 +20.00% 2
Cheshire -18 10 £35,000 +27.27% 5
Cumbria - 3 £25,500 - 1
Merseyside +3 1 - -
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 2 October 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 223 (62.82%) Marketing
2 159 (44.79%) HTML
3 157 (44.23%) Pay per click
4 149 (41.97%) CSS
5 135 (38.03%) Analytics
6 132 (37.18%) Google
7 131 (36.90%) JavaScript
8 125 (35.21%) E-Commerce
9 95 (26.76%) Digital Marketing
9 95 (26.76%) Social Media
10 93 (26.20%) CMS
11 85 (23.94%) Google Analytics
12 83 (23.38%) PHP
13 80 (22.54%) Online Marketing
14 77 (21.69%) jQuery
15 58 (16.34%) Retail
16 57 (16.06%) WordPress
17 54 (15.21%) SQL
18 51 (14.37%) Photoshop
18 51 (14.37%) Web Design
19 47 (13.24%) SQL Server
19 47 (13.24%) Magento
20 43 (12.11%) Web Development
21 42 (11.83%) Advertising
22 41 (11.55%) Degree
23 35 (9.86%) Email Marketing
23 35 (9.86%) MVC
23 35 (9.86%) MySQL
24 34 (9.58%) Web Analytics
25 33 (9.30%) .NET

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 2 October 2014, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 93 (26.20%) CMS
2 57 (16.06%) WordPress
3 24 (6.76%) Umbraco
4 22 (6.20%) IIS
5 14 (3.94%) Sitecore CMS
6 13 (3.66%) SharePoint
7 10 (2.82%) Drupal
8 5 (1.41%) Apache
8 5 (1.41%) Sitefinity
9 2 (0.56%) Tomcat
9 2 (0.56%) WebSphere Application Server
9 2 (0.56%) WebSphere
Applications
1 51 (14.37%) Photoshop
2 29 (8.17%) Adobe Illustrator
3 15 (4.23%) MS Excel
4 12 (3.38%) Fireworks
5 11 (3.10%) MS Office
5 11 (3.10%) Spreadsheet
6 1 (0.28%) Adobe Creative Suite
6 1 (0.28%) PaintShop Pro
Business Applications
1 85 (23.94%) Google Analytics
2 47 (13.24%) Magento
3 5 (1.41%) WebTrends
3 5 (1.41%) Sage 200
4 3 (0.85%) SiteCatalyst
5 1 (0.28%) Oracle CRM
5 1 (0.28%) Zen Cart
Cloud Services
1 7 (1.97%) MailChimp
2 2 (0.56%) GitHub
Communications & Networking
1 14 (3.94%) Intranet
2 7 (1.97%) Internet
3 5 (1.41%) HTTP
4 3 (0.85%) DNS
5 2 (0.56%) SSL
6 1 (0.28%) FTP
6 1 (0.28%) Extranet
6 1 (0.28%) SSH
6 1 (0.28%) PuTTY
6 1 (0.28%) WinSCP
Database & Business Intelligence
1 47 (13.24%) SQL Server
2 35 (9.86%) MySQL
3 15 (4.23%) Relational Database
4 13 (3.66%) DB2
5 11 (3.10%) Data Mining
6 3 (0.85%) Oracle Database
7 2 (0.56%) IBM InfoSphere
7 2 (0.56%) RDBMS
8 1 (0.28%) SQL Server 2008
Development Applications
1 28 (7.89%) Git (software)
2 19 (5.35%) Subversion
3 14 (3.94%) Dreamweaver
4 12 (3.38%) Visual Studio
5 6 (1.69%) Mercurial
6 5 (1.41%) Axure RP
6 5 (1.41%) Eclipse
6 5 (1.41%) Team Foundation Server
7 1 (0.28%) FrontPage
7 1 (0.28%) Appcelerator Titanium
7 1 (0.28%) Phing
7 1 (0.28%) Sublime Text
General
1 223 (62.82%) Marketing
2 58 (16.34%) Retail
3 42 (11.83%) Advertising
4 33 (9.30%) Finance
5 10 (2.82%) Banking
6 6 (1.69%) Russian Language
6 6 (1.69%) Swedish Language
7 3 (0.85%) Publishing
7 3 (0.85%) Games
7 3 (0.85%) Telecoms
8 2 (0.56%) Automotive
9 1 (0.28%) Law
9 1 (0.28%) Legal
9 1 (0.28%) Electronics
9 1 (0.28%) Multimedia
Job Titles
1 122 (34.37%) Developer
2 49 (13.80%) PHP Developer
3 41 (11.55%) Web Developer
4 35 (9.86%) SEO Executive
5 30 (8.45%) PPC Specialist
5 30 (8.45%) PPC Manager
5 30 (8.45%) PPC Analyst
5 30 (8.45%) PPC Executive
6 28 (7.89%) Front-End Developer
7 25 (7.04%) Analyst
8 23 (6.48%) Senior Developer
9 20 (5.63%) E-Commerce Manager
9 20 (5.63%) WordPress Developer
10 19 (5.35%) Designer
11 17 (4.79%) .NET Developer
12 16 (4.51%) Web Designer
13 13 (3.66%) Junior
13 13 (3.66%) Marketing Executive
14 12 (3.38%) .NET Web Developer
14 12 (3.38%) HTML Developer
Libraries, Frameworks & Software Standards
1 159 (44.79%) HTML
2 149 (41.97%) CSS
3 77 (21.69%) jQuery
4 33 (9.30%) .NET
5 30 (8.45%) ASP.NET
6 28 (7.89%) XHTML
7 27 (7.61%) HTML5
8 26 (7.32%) Web Services
9 20 (5.63%) CSS3
9 20 (5.63%) LINQ
9 20 (5.63%) ASP.NET Web Forms
10 16 (4.51%) Sass
11 13 (3.66%) PhoneGap
12 12 (3.38%) Flash
12 12 (3.38%) Corona SDK
13 10 (2.82%) .NET Framework
13 10 (2.82%) XML
14 9 (2.54%) SOAP
14 9 (2.54%) ADO.NET Entity Framework
15 7 (1.97%) Symfony
Miscellaneous
1 95 (26.76%) Social Media
2 26 (7.32%) Digital Media
2 26 (7.32%) User Experience
2 26 (7.32%) Analytical Skills
3 14 (3.94%) Blog
4 13 (3.66%) Mobile App
5 12 (3.38%) Copywriting
6 10 (2.82%) Online Banking
7 9 (2.54%) New Media
8 7 (1.97%) FMCG
9 6 (1.69%) Graphic Design
9 6 (1.69%) Mathematics
10 5 (1.41%) iPhone
10 5 (1.41%) Open Source
11 4 (1.13%) Social Network
11 4 (1.13%) iPad
12 3 (0.85%) Visualisation
12 3 (0.85%) Physics
12 3 (0.85%) Photography
12 3 (0.85%) W3C
Operating Systems
1 12 (3.38%) Linux
2 8 (2.25%) Windows
3 4 (1.13%) Android
4 3 (0.85%) Mac OS
4 3 (0.85%) Windows Mobile
4 3 (0.85%) UNIX
5 2 (0.56%) AIX
5 2 (0.56%) Apple iOS
5 2 (0.56%) CentOS
5 2 (0.56%) Red Hat Enterprise Linux
Processes & Methodologies
1 157 (44.23%) Pay per click
2 135 (38.03%) Analytics
3 125 (35.21%) E-Commerce
4 95 (26.76%) Digital Marketing
5 80 (22.54%) Online Marketing
6 51 (14.37%) Web Design
7 43 (12.11%) Web Development
8 35 (9.86%) Email Marketing
8 35 (9.86%) MVC
9 34 (9.58%) Web Analytics
10 29 (8.17%) Content Management
11 28 (7.89%) Agile Software Development
12 24 (6.76%) Project Management
13 21 (5.92%) Time Management
14 18 (5.07%) Customer Engagement
14 18 (5.07%) Enterprise Content Management
14 18 (5.07%) Strategic Planning
14 18 (5.07%) OO
14 18 (5.07%) Coaching
15 16 (4.51%) B2C
Programming Languages
1 131 (36.90%) JavaScript
2 83 (23.38%) PHP
3 54 (15.21%) SQL
4 33 (9.30%) C#
5 15 (4.23%) Java
6 7 (1.97%) PHP5
7 6 (1.69%) Ruby
8 5 (1.41%) PHP4
8 5 (1.41%) ActionScript
9 3 (0.85%) Objective-C
10 2 (0.56%) COBOL
11 1 (0.28%) C
11 1 (0.28%) T-SQL
11 1 (0.28%) CoffeeScript
Qualifications
1 41 (11.55%) Degree
2 1 (0.28%) Security Cleared
2 1 (0.28%) ITIL Certification
Vendors
1 132 (37.18%) Google
2 33 (9.30%) Facebook
3 27 (7.61%) Twitter
4 23 (6.48%) Adobe
5 14 (3.94%) Sitecore
6 12 (3.38%) Coremetrics
7 9 (2.54%) Zend
7 9 (2.54%) Microsoft
7 9 (2.54%) Yahoo!
8 5 (1.41%) Sage
9 4 (1.13%) Oracle
10 3 (0.85%) ClickTale
11 2 (0.56%) comScore
11 2 (0.56%) IBM
11 2 (0.56%) Red Hat
12 1 (0.28%) JD Edwards
12 1 (0.28%) hybris
12 1 (0.28%) EPiServer
12 1 (0.28%) SAP
12 1 (0.28%) Salesforce.com
Nelson, Lancashire
Circle Recruitment
Salary: £25000 - £30000 per annum + Benefits
Posted: 19 hours ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: Yesterday
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum + OTE of £45K
Posted: Yesterday
Bolton, Lancashire
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: Yesterday
Oldham, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
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Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum + Uncapped commission
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Manchester, Lancashire
Harvey Nash plc
Salary: £28000 - £30000 per annum
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Chester, Cheshire
Searchability.co.uk
Salary: £42000 - £48000 per annum + Benefits
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Cheshire
Recital Consulting
Salary: £22000 - £25000 Per Annum
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Greater Manchester
Uniting Ambition
Salary: £30k - 45k per year
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Chester, Cheshire
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Bury, Lancashire
Oscar Associates (UK) Ltd
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Manchester, Lancashire
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Salary: £30000 - £35000 per annum + Amazing Benefits!!
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Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £45000 per annum + Benefits
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Bury
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Manchester
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Preston, Lancashire
Soccer Manager Ltd
Salary: From £20,000 to £35,000 per annum Depending on Experience
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Warrington
Uniting Ambition
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Alderley Edge, Cheshire
Pets at Home
Salary: Up to £35,000
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Keswick
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Salary: £23,000 - £28,000
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