The table below looks at the statistics for SEO skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 179 165 115
Rank change year-on-year
-14 -50
Permanent jobs citing SEO 53 94 175
As % of all permanent IT jobs located in the North West 0.93% 1.45% 2.48%
As % of the Processes & Methodologies category 1.08% 1.66% 2.89%
Number of salaries quoted 44 77 118
Average salary £30,000 £28,500 £29,000
Average salary % change year-on-year
+5.26% -1.72%
90% offered a salary of more than £22,850 £21,500 £20,000
10% offered a salary of more than £42,500 £35,000 £40,300
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
4914 5674 6048
As % of all permanent IT jobs located in the North West 86.62% 87.36% 85.74%
Number of salaries quoted 4141 4513 4885
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £60,000 £56,000 £57,500
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North West region.

SEO Salary Trend in the North West

SEO
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing SEO across the North West region over the 3 months to 30 April 2016.

SEO Salary Histogram in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -14 36 £30,000 +7.14% 7
Cheshire +8 11 £26,750 -23.57% 3
Lancashire -2 7 £28,250 +25.55% 6
Merseyside +15 3 £30,500 +35.55% 1
SEO
England

SEO
Top 30 Related IT Skills in the North West

For the 6 months to 30 April 2016, IT jobs across the North West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 66 (59.46%) Marketing
2 56 (50.45%) HTML
2 56 (50.45%) Digital Marketing
3 53 (47.75%) CSS
4 48 (43.24%) Pay per click
5 45 (40.54%) JavaScript
6 39 (35.14%) Analytics
7 34 (30.63%) Google
7 34 (30.63%) jQuery
8 32 (28.83%) Google Analytics
8 32 (28.83%) HTML5
8 32 (28.83%) Web Development
9 29 (26.13%) PHP
9 29 (26.13%) WordPress
10 25 (22.52%) Social Media
10 25 (22.52%) E-Commerce
11 23 (20.72%) Analytical Skills
12 22 (19.82%) CSS3
13 17 (15.32%) MySQL
14 16 (14.41%) Responsive Web Design
15 15 (13.51%) Email Marketing
16 14 (12.61%) AdWords
16 14 (12.61%) Degree
16 14 (12.61%) .NET
17 13 (11.71%) ASP.NET
17 13 (11.71%) XHTML
17 13 (11.71%) Online Marketing
18 12 (10.81%) Relational Database
18 12 (10.81%) Microsoft
18 12 (10.81%) CMS

SEO
Top Related IT Skills in the North West by Category

For the 6 months to 30 April 2016, IT jobs across the North West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 29 (26.13%) WordPress
2 12 (10.81%) CMS
3 5 (4.50%) Joomla!
4 4 (3.60%) Drupal
4 4 (3.60%) OpenStack
5 3 (2.70%) Apache
5 3 (2.70%) ColdFusion
6 2 (1.80%) nginx
7 1 (0.90%) IIS
7 1 (0.90%) Kentico
7 1 (0.90%) Node.js
Applications
1 9 (8.11%) MS Excel
2 4 (3.60%) Adobe Illustrator
2 4 (3.60%) MS Office
2 4 (3.60%) Spreadsheet
3 3 (2.70%) Photoshop
4 2 (1.80%) Adobe Creative Suite
5 1 (0.90%) MS PowerPoint
Business Applications
1 7 (6.31%) Magento
2 2 (1.80%) Payment Gateway
3 1 (0.90%) WebTrends
Cloud Services
1 32 (28.83%) Google Analytics
2 14 (12.61%) AdWords
3 1 (0.90%) Adobe Analytics
3 1 (0.90%) Amazon AWS
3 1 (0.90%) Microsoft Azure
3 1 (0.90%) Sage Pay
3 1 (0.90%) Trello
Communications & Networking
1 3 (2.70%) FTP
1 3 (2.70%) Intranet
1 3 (2.70%) SMS
Database & Business Intelligence
1 17 (15.32%) MySQL
2 12 (10.81%) Relational Database
3 4 (3.60%) SQL Server
4 2 (1.80%) Redis
5 1 (0.90%) RDBMS
5 1 (0.90%) SQL Server 2005
5 1 (0.90%) SQL Server 2008
Development Applications
1 9 (8.11%) Git (software)
2 7 (6.31%) Visual Studio
3 1 (0.90%) Grunt
3 1 (0.90%) gulp
3 1 (0.90%) Jasmine
3 1 (0.90%) QUnit
3 1 (0.90%) Subversion
General
1 66 (59.46%) Marketing
2 9 (8.11%) Advertising
2 9 (8.11%) Finance
3 8 (7.21%) Retail
4 6 (5.41%) Legal
5 5 (4.50%) Brand Awareness
6 4 (3.60%) Telecoms
7 2 (1.80%) Multimedia
8 1 (0.90%) Banking
8 1 (0.90%) Retail Banking
Job Titles
1 38 (34.23%) Developer
2 21 (18.92%) PHP Developer
3 20 (18.02%) Web Developer
4 16 (14.41%) PHP Web Developer
5 13 (11.71%) Digital Executive
5 13 (11.71%) HTML CSS Developer
5 13 (11.71%) HTML Developer
6 12 (10.81%) Marketing Executive
7 11 (9.91%) Digital Marketing Executive
7 11 (9.91%) JavaScript Developer
7 11 (9.91%) SEO Executive
8 9 (8.11%) WordPress Developer
9 7 (6.31%) .NET Developer
10 5 (4.50%) Account Manager
10 5 (4.50%) CSS Developer
10 5 (4.50%) Digital Marketing Manager
10 5 (4.50%) Front End Developer (Client-Side Developer)
10 5 (4.50%) Junior
10 5 (4.50%) Marketing Manager
11 4 (3.60%) PPC Manager
Libraries, Frameworks & Software Standards
1 56 (50.45%) HTML
2 53 (47.75%) CSS
3 34 (30.63%) jQuery
4 32 (28.83%) HTML5
5 22 (19.82%) CSS3
6 14 (12.61%) .NET
7 13 (11.71%) ASP.NET
7 13 (11.71%) XHTML
8 10 (9.01%) Ajax
9 4 (3.60%) JSON
9 4 (3.60%) XML
10 3 (2.70%) CakePHP
10 3 (2.70%) LAMP
10 3 (2.70%) Ruby on Rails
10 3 (2.70%) SOAP
10 3 (2.70%) Symfony
11 2 (1.80%) AngularJS
11 2 (1.80%) CodeIgniter
11 2 (1.80%) LEMP Stack
11 2 (1.80%) Smarty
Miscellaneous
1 25 (22.52%) Social Media
2 23 (20.72%) Analytical Skills
3 9 (8.11%) User Experience
4 7 (6.31%) iPad
5 6 (5.41%) Blog
6 5 (4.50%) Computer Science
6 5 (4.50%) Copywriting
7 3 (2.70%) Algorithms
7 3 (2.70%) W3C
8 2 (1.80%) AS400
8 2 (1.80%) Digital Media
8 2 (1.80%) Graphic Design
8 2 (1.80%) iSeries
8 2 (1.80%) Mobile App
8 2 (1.80%) Statistics
8 2 (1.80%) Streaming Media
9 1 (0.90%) Animation
9 1 (0.90%) Blackberry
9 1 (0.90%) Psychology
9 1 (0.90%) Video Editing
Operating Systems
1 7 (6.31%) Android
1 7 (6.31%) Apple iOS
2 6 (5.41%) Linux
3 3 (2.70%) Windows
4 2 (1.80%) Windows Server
5 1 (0.90%) webOS
5 1 (0.90%) Windows Phone
5 1 (0.90%) Windows Phone 7
Processes & Methodologies
1 56 (50.45%) Digital Marketing
2 48 (43.24%) Pay per click
3 39 (35.14%) Analytics
4 32 (28.83%) Web Development
5 25 (22.52%) E-Commerce
6 16 (14.41%) Responsive Web Design
7 15 (13.51%) Email Marketing
8 13 (11.71%) Online Marketing
9 11 (9.91%) Link Building
10 9 (8.11%) Project Management
11 8 (7.21%) Marketing Strategy
11 8 (7.21%) Web Design
11 8 (7.21%) Workflow
12 7 (6.31%) Front End Development
13 5 (4.50%) B2B
13 5 (4.50%) CRM
14 4 (3.60%) Data Analysis
14 4 (3.60%) Mentoring
14 4 (3.60%) MVC
14 4 (3.60%) OO
Programming Languages
1 45 (40.54%) JavaScript
2 29 (26.13%) PHP
3 9 (8.11%) SQL
4 6 (5.41%) VB.NET
5 3 (2.70%) Java
5 3 (2.70%) PHP 5
5 3 (2.70%) Ruby
6 1 (0.90%) C#
6 1 (0.90%) VBA
Qualifications
1 14 (12.61%) Degree
2 1 (0.90%) MBA
Quality Assurance & Compliance
1 5 (4.50%) QA
System Software
1 1 (0.90%) Varnish
Systems Management
1 1 (0.90%) Piwik
Vendors
1 34 (30.63%) Google
2 12 (10.81%) Microsoft
3 9 (8.11%) Twitter
4 5 (4.50%) Facebook
5 4 (3.60%) Adobe
5 4 (3.60%) SYSPRO
6 2 (1.80%) ATG
6 2 (1.80%) IBM
6 2 (1.80%) Oracle
7 1 (0.90%) hybris
7 1 (0.90%) Omniture
Liverpool, Merseyside
Energize Recruitment Solutions Ltd
Salary: £30000 - £40000 per annum + Home Working + Benefits
Posted: Yesterday
Preston, Lancashire
Searchability
Salary: £25000 - £39000 per annum
Posted: Yesterday
Manchester, Lancashire
Applause IT Innovation
Salary: £40000 - £50000 per annum + FlexiTime, Pension etc.
Posted: 2 days ago
Preston, Lancashire
Searchability
Salary: £22500 - £35000 per annum
Posted: 2 days ago
Preston, Lancashire
Searchability
Salary: £30000 - £40000 per annum + excellent benefits
Posted: 2 days ago
Chester, Cheshire
Searchability
Salary: £28000 - £35000 per annum + excellent benefits
Posted: 2 days ago
Preston, Lancashire
Redrock Consulting Ltd
Salary: £18000 - £35000 per annum + Excellent career progression
Posted: 2 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £22000 - £25000 per annum + Benefits & Pension
Posted: 2 days ago
Preston
Searchability
Salary: £22500 - £33000 per annum
Posted: 2 days ago
Greater Manchester
Search Consultancy
Salary: £0.00 - £32000.00 per annum + Excellent Benefits
Posted: 3 days ago
Chester, Cheshire
Circle Recruitment
Salary: £36000 per annum
Posted: 3 days ago
Chester, Cheshire
Applause IT Innovation
Salary: £20000 - £25000 per annum + Benefits
Posted: 5 days ago
Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £25000 per annum + Benefits
Posted: 8 days ago
Bury
Applause IT Ltd
Salary: £35000 - £40000 per annum + + Bonus + Bens
Posted: 9 days ago
Manchester
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 15 days ago
Manchester
Applause IT Ltd
Salary: £25000 - £28000 per annum + + Bonus + Bens
Posted: 17 days ago
Manchester
Applause IT Ltd
Salary: £40000 - £50000 per annum + FlexiTime, Pension etc.
Posted: 18 days ago