The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Advertising
Rank 73 66 71
Rank change year-on-year
-7 +5
Contract jobs citing Advertising 5 4 5
As % of all contract IT jobs located in Reading 0.51% 0.46% 0.50%
As % of the General category 1.58% 1.49% 1.20%
Number of daily rates quoted 2 4 3
Average daily rate £380 £400 £260
Average daily rate % change year-on-year
-5.00% +53.84%
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 1 0 0
Average hourly rate £12.50 - -
UK excluding London average hourly rate £15.00 £14.50 £26.50
% change year-on-year
+3.44% -45.28%
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
316 268 417
As % of all contract IT jobs located in Reading 32.24% 30.73% 42.08%
Number of daily rates quoted 151 125 192
Average daily rate £410 £415 £400
Average daily rate % change year-on-year
-1.20% +3.75%
90% offered a daily rate of more than £197 £223 £193
10% offered a daily rate of more than £590 £635 £525
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 7 2 10
Average hourly rate £27.00 £42.50 £15.00
Average hourly rate % change year-on-year
-36.47% +183.33%
90% offered a hourly rate of more than £13.55 £24.50 £12.00
10% offered a hourly rate of more than £45.00 £42.50 £132.75
UK excluding London average hourly rate £35.00 £26.00 £22.00
% change year-on-year
+34.61% +18.18%

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Reading region.

Advertising Daily Rate Trend in Reading

Advertising
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Reading region.

Advertising Hourly Rate Trend in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 8 February 2016, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 5 (62.50%) Microsoft
2 3 (37.50%) MS Excel
2 3 (37.50%) Data Centre
3 2 (25.00%) AdWords
3 2 (25.00%) Google Analytics
3 2 (25.00%) Drupal
3 2 (25.00%) Digital Marketing
3 2 (25.00%) Google
3 2 (25.00%) Facebook
3 2 (25.00%) Analytics
3 2 (25.00%) Marketo
3 2 (25.00%) Web Analytics
3 2 (25.00%) Pay per click
3 2 (25.00%) Marketing
3 2 (25.00%) Publishing
3 2 (25.00%) CMS
3 2 (25.00%) Banking
3 2 (25.00%) Salesforce.com
4 1 (12.50%) Service Management
4 1 (12.50%) Service Delivery
4 1 (12.50%) Change Management
4 1 (12.50%) Telecoms
4 1 (12.50%) Internet
4 1 (12.50%) BPR
4 1 (12.50%) C#
4 1 (12.50%) Java
4 1 (12.50%) SQL Server
4 1 (12.50%) Windows
4 1 (12.50%) Linux
4 1 (12.50%) Ruby

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 8 February 2016, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) CMS
1 2 (25.00%) Drupal
Applications
1 3 (37.50%) MS Excel
2 1 (12.50%) MS PowerPoint
Business Applications
1 1 (12.50%) Dynamics CRM
Cloud Services
1 2 (25.00%) AdWords
1 2 (25.00%) Google Analytics
Communications & Networking
1 1 (12.50%) DNS
1 1 (12.50%) Internet
Database & Business Intelligence
1 1 (12.50%) SQL Server
Development Applications
1 1 (12.50%) Cucumber
1 1 (12.50%) Selenium
1 1 (12.50%) SpecFlow
1 1 (12.50%) WebDriver
General
1 2 (25.00%) Banking
1 2 (25.00%) Marketing
1 2 (25.00%) Publishing
2 1 (12.50%) Telecoms
Job Titles
1 2 (25.00%) Analyst
1 2 (25.00%) Digital Executive
1 2 (25.00%) Digital Marketing Executive
1 2 (25.00%) Marketing Executive
1 2 (25.00%) PPC Executive
2 1 (12.50%) Business Analyst
2 1 (12.50%) Communications Manager
2 1 (12.50%) Consultant
2 1 (12.50%) CRM Analyst
2 1 (12.50%) CRM Business Analyst
2 1 (12.50%) Developer
2 1 (12.50%) Head of Operations
2 1 (12.50%) IT Support
2 1 (12.50%) Software Analyst
2 1 (12.50%) Software Test Analyst
2 1 (12.50%) Software Tester
2 1 (12.50%) Technical Support
2 1 (12.50%) Test Analyst
2 1 (12.50%) Tester
2 1 (12.50%) Training Consultant
Miscellaneous
1 3 (37.50%) Data Centre
2 1 (12.50%) Analytical Skills
Operating Systems
1 1 (12.50%) Linux
1 1 (12.50%) Windows
Processes & Methodologies
1 2 (25.00%) Analytics
1 2 (25.00%) Digital Marketing
1 2 (25.00%) Pay per click
1 2 (25.00%) Web Analytics
2 1 (12.50%) Agile Software Development
2 1 (12.50%) BDD
2 1 (12.50%) BPR
2 1 (12.50%) Change Management
2 1 (12.50%) CRM
2 1 (12.50%) Data Centre Operations
2 1 (12.50%) Data Protection
2 1 (12.50%) Resource Management
2 1 (12.50%) Service Delivery
2 1 (12.50%) Service Management
2 1 (12.50%) Test Scripting
Programming Languages
1 1 (12.50%) C#
1 1 (12.50%) Java
1 1 (12.50%) Ruby
System Software
1 1 (12.50%) Hyper-V
1 1 (12.50%) KVM
Vendors
1 5 (62.50%) Microsoft
2 2 (25.00%) Facebook
2 2 (25.00%) Google
2 2 (25.00%) Marketo
2 2 (25.00%) Salesforce.com
Reading, Berkshire
Nigel Frank International Ltd
Posted: 3 days ago