The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 30 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jun 2016
Same period 2015 Same period 2014
Advertising
Rank 67 60 67
Rank change year-on-year
-7 +7
Contract jobs citing Advertising 4 5 6
As % of all contract IT jobs located in Reading 0.46% 0.59% 0.63%
As % of the General category 1.21% 1.54% 2.09%
Number of daily rates quoted 3 3 5
Median daily rate £218 £375 £350
Median daily rate % change year-on-year
-42.00% +7.14%
90% offered a daily rate of more than £216 £275 £211
10% offered a daily rate of more than £224 £375 £380
UK excluding London median daily rate £375 £358 £375
% change year-on-year
+4.89% -4.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.50 £12.50 £21.00
% change year-on-year
+32.00% -40.47%
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
330 324 287
As % of all contract IT jobs located in Reading 37.89% 38.12% 30.37%
Number of daily rates quoted 168 135 100
Median daily rate £375 £400 £400
Median daily rate % change year-on-year
-6.25% -
90% offered a daily rate of more than £182 £225 £275
10% offered a daily rate of more than £500 £550 £525
UK excluding London median daily rate £400 £400 £378
% change year-on-year
- +5.96%
Number of hourly rates quoted 9 5 8
Median hourly rate £19.61 £14.00 £19.00
Median hourly rate % change year-on-year
+40.07% -26.31%
90% offered a hourly rate of more than £16.72 £10.75 £17.00
10% offered a hourly rate of more than £25.00 £35.60 £21.25
UK excluding London median hourly rate £25.00 £22.50 £23.50
% change year-on-year
+11.11% -4.25%

Advertising
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Reading region.

Advertising Daily Rate Trend in Reading

Advertising
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Reading region.

Advertising Hourly Rate Trend in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 30 June 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Advertising.

1 10 (83.33%) Marketing
2 5 (41.67%) Retail
2 5 (41.67%) B2B
3 4 (33.33%) Microsoft
3 4 (33.33%) Legal
3 4 (33.33%) Degree
4 3 (25.00%) Product Marketing
4 3 (25.00%) SaaS
4 3 (25.00%) Law
5 2 (16.67%) Banking
5 2 (16.67%) Publishing
5 2 (16.67%) CMS
5 2 (16.67%) Salesforce.com
5 2 (16.67%) MS Excel
5 2 (16.67%) Facebook
5 2 (16.67%) Analytics
5 2 (16.67%) Web Analytics
5 2 (16.67%) Google
5 2 (16.67%) Google Analytics
5 2 (16.67%) Drupal
5 2 (16.67%) Digital Marketing
5 2 (16.67%) Marketo
5 2 (16.67%) AdWords
5 2 (16.67%) Pay per click
6 1 (8.33%) Global Marketing
6 1 (8.33%) Integrated Marketing
6 1 (8.33%) Qlik Sense
6 1 (8.33%) Dynamics AX
6 1 (8.33%) Logistics
6 1 (8.33%) Xbox

Advertising
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) CMS
1 2 (16.67%) Drupal
Applications
1 2 (16.67%) MS Excel
Business Applications
1 1 (8.33%) Dynamics AX
Cloud Services
1 3 (25.00%) SaaS
2 2 (16.67%) AdWords
2 2 (16.67%) Google Analytics
Database & Business Intelligence
1 1 (8.33%) Data Warehouse
1 1 (8.33%) Qlik Sense
1 1 (8.33%) QlikView
General
1 10 (83.33%) Marketing
2 5 (41.67%) Retail
3 4 (33.33%) Legal
4 3 (25.00%) Law
5 2 (16.67%) Banking
5 2 (16.67%) Publishing
6 1 (8.33%) Games
Job Titles
1 4 (33.33%) Account Manager
2 2 (16.67%) Digital Executive
2 2 (16.67%) Digital Marketing Executive
2 2 (16.67%) Marketing Executive
2 2 (16.67%) PPC Executive
3 1 (8.33%) Architect
3 1 (8.33%) Developer
3 1 (8.33%) ERP Architect
3 1 (8.33%) QlikView Developer
3 1 (8.33%) Solutions Architect
Miscellaneous
1 1 (8.33%) Xbox
Processes & Methodologies
1 5 (41.67%) B2B
2 3 (25.00%) Product Marketing
3 2 (16.67%) Analytics
3 2 (16.67%) Digital Marketing
3 2 (16.67%) Pay per click
3 2 (16.67%) Web Analytics
4 1 (8.33%) Business Intelligence
4 1 (8.33%) CRM
4 1 (8.33%) ERP
4 1 (8.33%) Global Marketing
4 1 (8.33%) Integrated Marketing
4 1 (8.33%) Logistics
4 1 (8.33%) Project Management
4 1 (8.33%) Stakeholder Engagement
Qualifications
1 4 (33.33%) Degree
Vendors
1 4 (33.33%) Microsoft
2 2 (16.67%) Facebook
2 2 (16.67%) Google
2 2 (16.67%) Marketo
2 2 (16.67%) Salesforce.com