The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 2 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Sep 2015
Same period 2014 Same period 2013
Advertising
Rank 70 66 63
Rank change year-on-year
-4 -3
Contract jobs citing Advertising 5 3 15
As % of all contract IT jobs located in Reading 0.49% 0.34% 1.46%
As % of the General category 1.40% 1.10% 3.16%
Number of daily rates quoted 5 2 7
Average daily rate
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£275 £356 £155
Average daily rate % change year-on-year
-22.80% +129.83%
90% offered a daily rate of more than £250 £241 £150
10% offered a daily rate of more than £346 £471 £163
UK excluding London average daily rate £375 £400 £388
% change year-on-year
-6.25% +3.22%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.00 £22.50 £18.85
% change year-on-year
-24.44% +19.39%
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
356 273 475
As % of all contract IT jobs located in Reading 34.97% 31.34% 46.39%
Number of daily rates quoted 186 108 205
Average daily rate £413 £425 £350
Average daily rate % change year-on-year
-2.94% +21.42%
90% offered a daily rate of more than £200 £275 £169
10% offered a daily rate of more than £558 £600 £500
UK excluding London average daily rate £400 £390 £385
% change year-on-year
+2.56% +1.29%
Number of hourly rates quoted 3 7 13
Average hourly rate £14.00 £19.00 £30.50
Average hourly rate % change year-on-year
-26.31% -37.70%
UK excluding London average hourly rate £27.50 £23.00 £22.00
% change year-on-year
+19.56% +4.54%

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Reading region.

Advertising Daily Rate Trend in Reading

Advertising
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Reading region.

Advertising Hourly Rate Trend in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 2 September 2015, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 5 (55.56%) Microsoft
2 4 (44.44%) Marketing
3 3 (33.33%) Retail
3 3 (33.33%) Finance
3 3 (33.33%) Digital Marketing
4 2 (22.22%) SQL Server Analysis Services
4 2 (22.22%) MDX
4 2 (22.22%) Social Network
4 2 (22.22%) Facebook
4 2 (22.22%) Twitter
4 2 (22.22%) Legal
4 2 (22.22%) Agile Software Development
4 2 (22.22%) Scrum
4 2 (22.22%) Adobe Illustrator
4 2 (22.22%) InDesign
4 2 (22.22%) SQL Server Reporting Services
4 2 (22.22%) SQL Server Integration Services
4 2 (22.22%) Adobe
4 2 (22.22%) Project Management
4 2 (22.22%) Change Management
4 2 (22.22%) C#
4 2 (22.22%) SQL
4 2 (22.22%) T-SQL
4 2 (22.22%) .NET
4 2 (22.22%) SQL Server
4 2 (22.22%) Photoshop
4 2 (22.22%) ASP.NET
4 2 (22.22%) SharePoint
4 2 (22.22%) Business Intelligence
5 1 (11.11%) UML

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 2 September 2015, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) SharePoint
Applications
1 2 (22.22%) Photoshop
1 2 (22.22%) Adobe Illustrator
1 2 (22.22%) InDesign
2 1 (11.11%) MS Office
Business Applications
1 1 (11.11%) Dynamics CRM
Database & Business Intelligence
1 2 (22.22%) SQL Server
1 2 (22.22%) SQL Server Reporting Services
1 2 (22.22%) SQL Server Integration Services
1 2 (22.22%) SQL Server Analysis Services
General
1 4 (44.44%) Marketing
2 3 (33.33%) Finance
2 3 (33.33%) Retail
3 2 (22.22%) Legal
4 1 (11.11%) Banking
4 1 (11.11%) Telecoms
Job Titles
1 2 (22.22%) Junior
1 2 (22.22%) Developer
1 2 (22.22%) Marketing Manager
1 2 (22.22%) Business Intelligence Developer
1 2 (22.22%) Microsoft Developer
2 1 (11.11%) Copywriter
2 1 (11.11%) Marketing Campaign Manager
2 1 (11.11%) Test Leader
2 1 (11.11%) Campaign Manager
2 1 (11.11%) Analyst
2 1 (11.11%) Communications Manager
2 1 (11.11%) Business Analyst
Libraries, Frameworks & Software Standards
1 2 (22.22%) .NET
1 2 (22.22%) ASP.NET
1 2 (22.22%) MDX
Miscellaneous
1 2 (22.22%) Social Network
2 1 (11.11%) FMCG
2 1 (11.11%) Social Media
2 1 (11.11%) Data Centre
Processes & Methodologies
1 3 (33.33%) Digital Marketing
2 2 (22.22%) Business Intelligence
2 2 (22.22%) Project Management
2 2 (22.22%) Change Management
2 2 (22.22%) Scrum
2 2 (22.22%) Agile Software Development
3 1 (11.11%) Strategic Management
3 1 (11.11%) Business Development
3 1 (11.11%) Use Case
3 1 (11.11%) Workflow
3 1 (11.11%) Stakeholder Management
3 1 (11.11%) User Acceptance Testing
3 1 (11.11%) Continuous Integration
3 1 (11.11%) Product Marketing
3 1 (11.11%) BPMN
3 1 (11.11%) Waterfall
3 1 (11.11%) Marketing Strategy
3 1 (11.11%) Customer Insight
3 1 (11.11%) User Stories
3 1 (11.11%) Software Delivery
Programming Languages
1 2 (22.22%) C#
1 2 (22.22%) SQL
1 2 (22.22%) T-SQL
2 1 (11.11%) C
Qualifications
1 1 (11.11%) ISEB
1 1 (11.11%) Degree
Vendors
1 5 (55.56%) Microsoft
2 2 (22.22%) Adobe
2 2 (22.22%) Facebook
2 2 (22.22%) Twitter
Reading, Berkshire
Eutopia Solutions Ltd
Rate: £250 - £325 per day
Posted: 1 hour ago
Reading
Nigel Frank International Limited - Newcastle
Rate: £250 - £300 per day
Posted: 8 days ago