The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Advertising
Rank 66 68 96
Rank change year-on-year
+2 +28
Contract jobs citing Advertising 2 15 4
As % of all contract IT jobs located in Reading 0.23% 1.47% 0.29%
As % of the General category 0.78% 3.28% 0.61%
Number of daily rates quoted 2 7 3
Average daily rate
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£455 £155 £425
Average daily rate % change year-on-year
+193.54% -63.52%
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.50 £17.85 £15.90
% change year-on-year
+26.08% +12.23%
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
257 457 659
As % of all contract IT jobs located in Reading 29.57% 44.94% 47.79%
Number of daily rates quoted 111 209 144
Average daily rate £400 £350 £325
Average daily rate % change year-on-year
+14.28% +7.69%
90% offered a daily rate of more than £250 £175 £195
10% offered a daily rate of more than £600 £490 £450
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 5 6 5
Average hourly rate £19.00 £32.75 £15.00
Average hourly rate % change year-on-year
-41.98% +118.33%
UK excluding London average hourly rate £23.00 £20.50 £28.50
% change year-on-year
+12.19% -28.07%

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Reading region.

Advertising Daily Rate Trend in Reading

Advertising
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Reading region.

Advertising Hourly Rate Trend in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 19 September 2014, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 5 (62.50%) .NET
1 5 (62.50%) ASP.NET
2 3 (37.50%) CSS
2 3 (37.50%) SQL Server
2 3 (37.50%) HTML
2 3 (37.50%) JavaScript
2 3 (37.50%) SharePoint
2 3 (37.50%) Microsoft
2 3 (37.50%) MVC
2 3 (37.50%) Agile Software Development
2 3 (37.50%) WCF
3 2 (25.00%) Ajax
3 2 (25.00%) SharePoint Server
3 2 (25.00%) Marketing
3 2 (25.00%) Web Development
3 2 (25.00%) .NET Framework
3 2 (25.00%) LINQ
3 2 (25.00%) jQuery
3 2 (25.00%) ASP.NET MVC
3 2 (25.00%) SharePoint 2010
3 2 (25.00%) ADO.NET Entity Framework
3 2 (25.00%) Razor View Engine
3 2 (25.00%) SharePoint 2013
3 2 (25.00%) TDD
3 2 (25.00%) Project Management
3 2 (25.00%) C#
3 2 (25.00%) MS Excel
4 1 (12.50%) CRM
4 1 (12.50%) C++
4 1 (12.50%) XML

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 19 September 2014, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 3 (37.50%) SharePoint
2 2 (25.00%) SharePoint Server
2 2 (25.00%) SharePoint 2010
2 2 (25.00%) SharePoint 2013
Applications
1 2 (25.00%) MS Excel
2 1 (12.50%) MS Office
2 1 (12.50%) InfoPath
Business Applications
1 1 (12.50%) Dynamics AX
Database & Business Intelligence
1 3 (37.50%) SQL Server
2 1 (12.50%) SQL Server Reporting Services
2 1 (12.50%) SQL Server Analysis Services
Development Applications
1 1 (12.50%) VSS/SourceSafe
1 1 (12.50%) Team Foundation Server
General
1 2 (25.00%) Marketing
2 1 (12.50%) Finance
Job Titles
1 3 (37.50%) Developer
2 2 (25.00%) SharePoint Consultant
2 2 (25.00%) .NET Developer
2 2 (25.00%) ASP.NET Developer
2 2 (25.00%) Consultant
3 1 (12.50%) Project Manager
3 1 (12.50%) Senior Manager
3 1 (12.50%) Technical Consultant
3 1 (12.50%) SharePoint Developer
3 1 (12.50%) Marketing Manager
Libraries, Frameworks & Software Standards
1 5 (62.50%) .NET
1 5 (62.50%) ASP.NET
2 3 (37.50%) CSS
2 3 (37.50%) HTML
2 3 (37.50%) WCF
3 2 (25.00%) Ajax
3 2 (25.00%) .NET Framework
3 2 (25.00%) LINQ
3 2 (25.00%) jQuery
3 2 (25.00%) ASP.NET MVC
3 2 (25.00%) ADO.NET Entity Framework
3 2 (25.00%) Razor View Engine
4 1 (12.50%) XML
4 1 (12.50%) XSLT
4 1 (12.50%) WF
4 1 (12.50%) Silverlight
Miscellaneous
1 1 (12.50%) Xbox
1 1 (12.50%) Social Media
Operating Systems
1 1 (12.50%) Windows
Processes & Methodologies
1 3 (37.50%) MVC
1 3 (37.50%) Agile Software Development
2 2 (25.00%) Web Development
2 2 (25.00%) TDD
2 2 (25.00%) Project Management
3 1 (12.50%) CRM
3 1 (12.50%) ERP
3 1 (12.50%) Workflow
3 1 (12.50%) Stakeholder Engagement
3 1 (12.50%) Information Architecture
Programming Languages
1 3 (37.50%) JavaScript
2 2 (25.00%) C#
3 1 (12.50%) C++
3 1 (12.50%) SQL
3 1 (12.50%) T-SQL
3 1 (12.50%) PowerShell
3 1 (12.50%) X++
Qualifications
1 1 (12.50%) SC Cleared
1 1 (12.50%) Security Cleared
1 1 (12.50%) Degree
Vendors
1 3 (37.50%) Microsoft
Reading
Nigel Frank International Limited - Newcastle
Rate: £400 - £420 per day
Posted: 2 days ago