The first table below looks at the prevalence of the term Advertising in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Reading region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Advertising
Rank 66 71 78
Rank change year-on-year
+5 +7
Contract jobs citing Advertising 3 5 5
As % of all contract IT jobs located in Reading 0.33% 0.52% 0.42%
As % of the General category 1.08% 1.22% 0.95%
Number of daily rates quoted 2 2 5
Average daily rate
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£306 £150 £425
Average daily rate % change year-on-year
+104.16% -64.70%
90% offered a daily rate of more than £231 £150 £335
10% offered a daily rate of more than £381 £150 £433
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.50 £16.50 £21.50
% change year-on-year
+36.36% -23.25%
General Category
Reading
Contract IT job ads with a match in the
General category
277 409 524
As % of all contract IT jobs located in Reading 30.78% 42.69% 43.96%
Number of daily rates quoted 100 157 156
Average daily rate £400 £350 £315
Average daily rate % change year-on-year
+14.28% +11.11%
90% offered a daily rate of more than £275 £150 £210
10% offered a daily rate of more than £525 £525 £475
UK excluding London average daily rate £385 £388 £375
% change year-on-year
-0.64% +3.33%
Number of hourly rates quoted 7 15 7
Average hourly rate £19.00 £30.50 £15.00
Average hourly rate % change year-on-year
-37.70% +103.33%
UK excluding London average hourly rate £22.00 £22.50 £27.50
% change year-on-year
-2.22% -18.18%
Advertising
Berkshire

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Reading region.

Advertising Daily Rate Trend in Reading

Advertising
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Reading region over the 3 months to 28 July 2014.

Advertising Daily Rate Histogram in Reading

Advertising
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Reading region.

Advertising Hourly Rate Trend in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 28 July 2014, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 3 (50.00%) ASP.NET
1 3 (50.00%) .NET
2 2 (33.33%) SQL Server
2 2 (33.33%) Project Management
2 2 (33.33%) MVC
2 2 (33.33%) CSS
2 2 (33.33%) C#
2 2 (33.33%) HTML
2 2 (33.33%) JavaScript
2 2 (33.33%) TDD
2 2 (33.33%) Marketing
2 2 (33.33%) Web Development
2 2 (33.33%) .NET Framework
2 2 (33.33%) WCF
2 2 (33.33%) LINQ
2 2 (33.33%) jQuery
2 2 (33.33%) Ajax
2 2 (33.33%) ASP.NET MVC
2 2 (33.33%) ADO.NET Entity Framework
2 2 (33.33%) Razor View Engine
3 1 (16.67%) Xbox
3 1 (16.67%) Social Media
3 1 (16.67%) Stakeholder Engagement
3 1 (16.67%) Dynamics AX
3 1 (16.67%) SQL Server Analysis Services
3 1 (16.67%) Degree
3 1 (16.67%) X++
3 1 (16.67%) SQL Server Reporting Services
3 1 (16.67%) SQL
3 1 (16.67%) MS Excel

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 28 July 2014, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 1 (16.67%) SharePoint
Applications
1 1 (16.67%) MS Excel
Business Applications
1 1 (16.67%) Dynamics AX
Database & Business Intelligence
1 2 (33.33%) SQL Server
2 1 (16.67%) SQL Server Reporting Services
2 1 (16.67%) SQL Server Analysis Services
General
1 2 (33.33%) Marketing
2 1 (16.67%) Finance
Job Titles
1 2 (33.33%) Developer
1 2 (33.33%) .NET Developer
1 2 (33.33%) ASP.NET Developer
2 1 (16.67%) Marketing Manager
2 1 (16.67%) Senior Manager
2 1 (16.67%) Project Manager
Libraries, Frameworks & Software Standards
1 3 (50.00%) .NET
1 3 (50.00%) ASP.NET
2 2 (33.33%) CSS
2 2 (33.33%) Ajax
2 2 (33.33%) .NET Framework
2 2 (33.33%) WCF
2 2 (33.33%) LINQ
2 2 (33.33%) jQuery
2 2 (33.33%) ASP.NET MVC
2 2 (33.33%) ADO.NET Entity Framework
2 2 (33.33%) Razor View Engine
2 2 (33.33%) HTML
Miscellaneous
1 1 (16.67%) Social Media
1 1 (16.67%) Xbox
Processes & Methodologies
1 2 (33.33%) Project Management
1 2 (33.33%) MVC
1 2 (33.33%) TDD
1 2 (33.33%) Web Development
2 1 (16.67%) Stakeholder Engagement
2 1 (16.67%) CRM
2 1 (16.67%) ERP
Programming Languages
1 2 (33.33%) C#
1 2 (33.33%) JavaScript
2 1 (16.67%) SQL
2 1 (16.67%) X++
Qualifications
1 1 (16.67%) Degree
Vendors
1 1 (16.67%) Microsoft