The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Advertising
Rank 65 68 72
Rank change year-on-year
+3 +4
Contract jobs citing Advertising 3 2 3
As % of all contract IT jobs located in Reading 0.40% 0.21% 0.33%
As % of the General category 0.96% 0.68% 1.09%
Number of daily rates quoted 2 1 3
Median daily rate £405 £400 £410
Median daily rate % change year-on-year
+1.25% -2.43%
90% offered a daily rate of more than £329 £400 £382
10% offered a daily rate of more than £481 £400 £442
UK excluding London median daily rate £375 £375 £400
% change year-on-year
- -6.25%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.00 £16.00 £20.25
% change year-on-year
-6.25% -20.98%
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
313 294 276
As % of all contract IT jobs located in Reading 41.96% 31.34% 30.46%
Number of daily rates quoted 127 151 149
Median daily rate £375 £425 £400
Median daily rate % change year-on-year
-11.76% +6.25%
90% offered a daily rate of more than £225 £217 £204
10% offered a daily rate of more than £550 £550 £600
UK excluding London median daily rate £401 £400 £400
% change year-on-year
+0.12% -
Number of hourly rates quoted 4 9 4
Median hourly rate £22.50 £32.50 £27.83
Median hourly rate % change year-on-year
-30.76% +16.78%
90% offered a hourly rate of more than £16.10 £21.60 £22.35
10% offered a hourly rate of more than £30.00 £45.00 £130.85
UK excluding London median hourly rate £23.34 £27.50 £25.00
% change year-on-year
-15.12% +10.00%

Advertising
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Reading region.

Advertising Daily Rate Trend in Reading

Advertising
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Reading region over the 3 months to 10 December 2016.

Advertising Daily Rate Histogram in Reading

Advertising
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Reading region.

Advertising Hourly Rate Trend in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 10 December 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Advertising.

1 5 (62.50%) Microsoft
2 3 (37.50%) Marketing
2 3 (37.50%) SQL Server
3 2 (25.00%) SharePoint
3 2 (25.00%) Data Warehouse
3 2 (25.00%) Business Intelligence
3 2 (25.00%) Degree
3 2 (25.00%) MDX
3 2 (25.00%) SQL Server Reporting Services
3 2 (25.00%) Legal
3 2 (25.00%) Migration
3 2 (25.00%) Product Marketing
3 2 (25.00%) Kimball Methodology
3 2 (25.00%) SQL Server 2005
3 2 (25.00%) SQL Server Integration Services
3 2 (25.00%) SQL Server Analysis Services
3 2 (25.00%) Office 365
3 2 (25.00%) SQL Server 2014
4 1 (12.50%) Global Marketing
4 1 (12.50%) Integrated Marketing
4 1 (12.50%) IaaS
4 1 (12.50%) SCOM
4 1 (12.50%) Network Security
4 1 (12.50%) Xbox
4 1 (12.50%) Analytical Skills
4 1 (12.50%) Google Drive
4 1 (12.50%) OneDrive
4 1 (12.50%) Azure Active Directory
4 1 (12.50%) SC Cleared
4 1 (12.50%) Security Cleared

Advertising
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (25.00%) SharePoint
2 1 (12.50%) BizTalk Server
Cloud Services
1 2 (25.00%) Office 365
2 1 (12.50%) Azure Active Directory
2 1 (12.50%) Cloud Computing
2 1 (12.50%) Google Drive
2 1 (12.50%) IaaS
2 1 (12.50%) Microsoft Azure
2 1 (12.50%) OneDrive
2 1 (12.50%) PaaS
2 1 (12.50%) SaaS
Communications & Networking
1 1 (12.50%) Network Security
1 1 (12.50%) SMS
Database & Business Intelligence
1 3 (37.50%) SQL Server
2 2 (25.00%) Data Warehouse
2 2 (25.00%) SQL Server 2005
2 2 (25.00%) SQL Server 2014
2 2 (25.00%) SQL Server Analysis Services
2 2 (25.00%) SQL Server Integration Services
2 2 (25.00%) SQL Server Reporting Services
Development Applications
1 1 (12.50%) Team Foundation Server
1 1 (12.50%) Visual Studio
General
1 3 (37.50%) Marketing
2 2 (25.00%) Legal
3 1 (12.50%) Finance
3 1 (12.50%) Games
3 1 (12.50%) Law
Job Titles
1 3 (37.50%) Developer
2 1 (12.50%) .NET Developer
2 1 (12.50%) Azure Consultant
2 1 (12.50%) Consultant
2 1 (12.50%) Migration Specialist
2 1 (12.50%) SharePoint Specialist
2 1 (12.50%) Technical Consultant
Libraries, Frameworks & Software Standards
1 2 (25.00%) MDX
2 1 (12.50%) .NET
2 1 (12.50%) Ajax
2 1 (12.50%) ASP.NET
2 1 (12.50%) CSS
2 1 (12.50%) HTML
2 1 (12.50%) jQuery
2 1 (12.50%) LINQ
2 1 (12.50%) Silverlight
2 1 (12.50%) WPF
2 1 (12.50%) XML
Miscellaneous
1 1 (12.50%) Analytical Skills
1 1 (12.50%) Xbox
Processes & Methodologies
1 2 (25.00%) Business Intelligence
1 2 (25.00%) Kimball Methodology
1 2 (25.00%) Migration
1 2 (25.00%) Product Marketing
2 1 (12.50%) B2B
2 1 (12.50%) Continuous Integration
2 1 (12.50%) CRM
2 1 (12.50%) Global Marketing
2 1 (12.50%) Integrated Marketing
2 1 (12.50%) MVC
2 1 (12.50%) Stakeholder Engagement
Programming Languages
1 1 (12.50%) C#
1 1 (12.50%) JavaScript
1 1 (12.50%) SQL
1 1 (12.50%) T-SQL
1 1 (12.50%) VB.NET
Qualifications
1 2 (25.00%) Degree
2 1 (12.50%) SC Cleared
2 1 (12.50%) Security Cleared
System Software
1 1 (12.50%) Active Directory
Systems Management
1 1 (12.50%) SCOM
Vendors
1 5 (62.50%) Microsoft
2 1 (12.50%) Google