The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Advertising
Rank 74 66 72
Rank change year-on-year
-8 +6
Contract jobs citing Advertising 9 2 3
As % of all contract IT jobs located in Reading 0.87% 0.20% 0.29%
As % of the General category 2.40% 0.70% 0.79%
Number of daily rates quoted 5 0 3
Average daily rate £225 - £350
UK excluding London average daily rate £350 £350 £378
% change year-on-year
- -7.28%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £11.00 £21.00
% change year-on-year
+45.45% -47.61%
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
375 285 381
As % of all contract IT jobs located in Reading 36.44% 28.99% 36.88%
Number of daily rates quoted 162 111 154
Average daily rate £388 £410 £368
Average daily rate % change year-on-year
-5.48% +11.56%
90% offered a daily rate of more than £195 £243 £190
10% offered a daily rate of more than £512 £608 £525
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 5 3 4
Average hourly rate £15.75 £19.00 £20.50
Average hourly rate % change year-on-year
-17.10% -7.31%
UK excluding London average hourly rate £28.00 £24.00 £25.50
% change year-on-year
+16.66% -5.88%

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Reading region.

Advertising Daily Rate Trend in Reading

Advertising
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Reading region over the 3 months to 30 April 2016.

Advertising Daily Rate Histogram in Reading

Advertising
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Reading region.

Advertising Hourly Rate Trend in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 30 April 2016, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 9 (64.29%) Marketing
2 6 (42.86%) Microsoft
3 5 (35.71%) Retail
3 5 (35.71%) B2B
4 4 (28.57%) Degree
5 3 (21.43%) Law
5 3 (21.43%) Legal
5 3 (21.43%) MS Excel
5 3 (21.43%) Product Marketing
5 3 (21.43%) SaaS
6 2 (14.29%) AdWords
6 2 (14.29%) Facebook
6 2 (14.29%) Analytics
6 2 (14.29%) Marketo
6 2 (14.29%) Google Analytics
6 2 (14.29%) Drupal
6 2 (14.29%) Digital Marketing
6 2 (14.29%) Banking
6 2 (14.29%) Salesforce.com
6 2 (14.29%) Publishing
6 2 (14.29%) CMS
6 2 (14.29%) Web Analytics
6 2 (14.29%) Google
6 2 (14.29%) Pay per click
7 1 (7.14%) Dynamics CRM
7 1 (7.14%) Dynamics AX
7 1 (7.14%) Logistics
7 1 (7.14%) Ruby
7 1 (7.14%) Agile Software Development
7 1 (7.14%) Internet

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 30 April 2016, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 2 (14.29%) CMS
1 2 (14.29%) Drupal
Applications
1 3 (21.43%) MS Excel
Business Applications
1 1 (7.14%) Dynamics AX
1 1 (7.14%) Dynamics CRM
Cloud Services
1 3 (21.43%) SaaS
2 2 (14.29%) AdWords
2 2 (14.29%) Google Analytics
Communications & Networking
1 1 (7.14%) DNS
1 1 (7.14%) Internet
Database & Business Intelligence
1 1 (7.14%) Data Warehouse
1 1 (7.14%) Qlik Sense
1 1 (7.14%) QlikView
1 1 (7.14%) SQL Server
Development Applications
1 1 (7.14%) Cucumber
1 1 (7.14%) Selenium
1 1 (7.14%) SpecFlow
1 1 (7.14%) WebDriver
General
1 9 (64.29%) Marketing
2 5 (35.71%) Retail
3 3 (21.43%) Law
3 3 (21.43%) Legal
4 2 (14.29%) Banking
4 2 (14.29%) Publishing
Job Titles
1 4 (28.57%) Account Manager
2 2 (14.29%) Analyst
2 2 (14.29%) Digital Executive
2 2 (14.29%) Digital Marketing Executive
2 2 (14.29%) Marketing Executive
2 2 (14.29%) PPC Executive
3 1 (7.14%) Architect
3 1 (7.14%) Business Analyst
3 1 (7.14%) CRM Analyst
3 1 (7.14%) CRM Business Analyst
3 1 (7.14%) ERP Architect
3 1 (7.14%) IT Support
3 1 (7.14%) QlikView Developer
3 1 (7.14%) Software Analyst
3 1 (7.14%) Software Test Analyst
3 1 (7.14%) Software Tester
3 1 (7.14%) Solutions Architect
3 1 (7.14%) Technical Support
3 1 (7.14%) Test Analyst
3 1 (7.14%) Tester
Miscellaneous
1 1 (7.14%) Analytical Skills
1 1 (7.14%) Data Centre
Operating Systems
1 1 (7.14%) Linux
1 1 (7.14%) Windows
Processes & Methodologies
1 5 (35.71%) B2B
2 3 (21.43%) Product Marketing
3 2 (14.29%) Analytics
3 2 (14.29%) Digital Marketing
3 2 (14.29%) Pay per click
3 2 (14.29%) Web Analytics
4 1 (7.14%) Agile Software Development
4 1 (7.14%) BDD
4 1 (7.14%) BPR
4 1 (7.14%) Business Intelligence
4 1 (7.14%) CRM
4 1 (7.14%) Data Protection
4 1 (7.14%) ERP
4 1 (7.14%) Logistics
4 1 (7.14%) Project Management
4 1 (7.14%) Test Scripting
Programming Languages
1 1 (7.14%) C#
1 1 (7.14%) Java
1 1 (7.14%) Ruby
Qualifications
1 4 (28.57%) Degree
System Software
1 1 (7.14%) Hyper-V
1 1 (7.14%) KVM
Vendors
1 6 (42.86%) Microsoft
2 2 (14.29%) Facebook
2 2 (14.29%) Google
2 2 (14.29%) Marketo
2 2 (14.29%) Salesforce.com