The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 3 June 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jun 2015
Same period 2014 Same period 2013
Advertising
Rank 64 68 62
Rank change year-on-year
+4 -6
Contract jobs citing Advertising 4 4 9
As % of all contract IT jobs located in Reading 0.46% 0.40% 1.07%
As % of the General category 1.29% 1.27% 2.88%
Number of daily rates quoted 2 4 2
Average daily rate
Keep up to 90%
of your Daily Rate
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£375 £350 £323
Average daily rate % change year-on-year
+7.14% +8.52%
UK excluding London average daily rate £350 £375 £350
% change year-on-year
-6.66% +7.14%
Number of hourly rates quoted 0 0 3
Average hourly rate - - £15.00
UK excluding London average hourly rate £12.50 £21.00 £15.77
% change year-on-year
-40.47% +33.16%
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
310 314 312
As % of all contract IT jobs located in Reading 35.55% 31.59% 37.05%
Number of daily rates quoted 129 118 112
Average daily rate £400 £375 £325
Average daily rate % change year-on-year
+6.66% +15.38%
90% offered a daily rate of more than £232 £218 £100
10% offered a daily rate of more than £550 £500 £450
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 2 5 15
Average hourly rate £10.75 £20.50 £15.00
Average hourly rate % change year-on-year
-47.56% +36.66%
UK excluding London average hourly rate £22.50 £24.50 £25.00
% change year-on-year
-8.16% -2.00%

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Reading region.

Advertising Daily Rate Trend in Reading

Advertising
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Reading region.

Advertising Hourly Rate Trend in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 3 June 2015, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 4 (66.67%) Microsoft
2 3 (50.00%) .NET
2 3 (50.00%) C#
2 3 (50.00%) SharePoint
3 2 (33.33%) Business Intelligence
3 2 (33.33%) SQL
3 2 (33.33%) T-SQL
3 2 (33.33%) SQL Server
3 2 (33.33%) Photoshop
3 2 (33.33%) Adobe
3 2 (33.33%) ASP.NET
3 2 (33.33%) Finance
3 2 (33.33%) Legal
3 2 (33.33%) Adobe Illustrator
3 2 (33.33%) InDesign
3 2 (33.33%) Retail
3 2 (33.33%) SQL Server Reporting Services
3 2 (33.33%) SQL Server Integration Services
3 2 (33.33%) Marketing
3 2 (33.33%) MDX
3 2 (33.33%) Social Network
3 2 (33.33%) Digital Marketing
3 2 (33.33%) SQL Server Analysis Services
3 2 (33.33%) Facebook
3 2 (33.33%) Twitter
4 1 (16.67%) SharePoint 2013
4 1 (16.67%) SharePoint 2010
4 1 (16.67%) REST
4 1 (16.67%) Root Cause Analysis
4 1 (16.67%) Migration

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 3 June 2015, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 3 (50.00%) SharePoint
2 1 (16.67%) SharePoint 2010
2 1 (16.67%) SharePoint 2013
Applications
1 2 (33.33%) Photoshop
1 2 (33.33%) Adobe Illustrator
1 2 (33.33%) InDesign
2 1 (16.67%) MS Office
Business Applications
1 1 (16.67%) Agresso
Database & Business Intelligence
1 2 (33.33%) SQL Server
1 2 (33.33%) SQL Server Reporting Services
1 2 (33.33%) SQL Server Integration Services
1 2 (33.33%) SQL Server Analysis Services
General
1 2 (33.33%) Finance
1 2 (33.33%) Legal
1 2 (33.33%) Retail
1 2 (33.33%) Marketing
Job Titles
1 3 (50.00%) Developer
2 2 (33.33%) Junior
2 2 (33.33%) Business Intelligence Developer
2 2 (33.33%) Microsoft Developer
3 1 (16.67%) SharePoint Developer
3 1 (16.67%) Copywriter
3 1 (16.67%) Test Manager
3 1 (16.67%) .NET Developer
Libraries, Frameworks & Software Standards
1 3 (50.00%) .NET
2 2 (33.33%) ASP.NET
2 2 (33.33%) MDX
3 1 (16.67%) REST
Miscellaneous
1 2 (33.33%) Social Network
Processes & Methodologies
1 2 (33.33%) Business Intelligence
1 2 (33.33%) Digital Marketing
2 1 (16.67%) Root Cause Analysis
2 1 (16.67%) Process Management
2 1 (16.67%) Workflow
2 1 (16.67%) Migration
Programming Languages
1 3 (50.00%) C#
2 2 (33.33%) SQL
2 2 (33.33%) T-SQL
Vendors
1 4 (66.67%) Microsoft
2 2 (33.33%) Adobe
2 2 (33.33%) Facebook
2 2 (33.33%) Twitter
Reading
Nigel Frank International Limited - Newcastle
Rate: £350 - £450 per day
Posted: 8 days ago
Reading
Nigel Frank International Limited - Newcastle
Rate: £350 - £400 per day
Posted: 25 days ago