The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Advertising
Berkshire / Reading
Rank 64 76 67
Rank change year-on-year
+12 -9
Contract jobs citing Advertising 5 5 4
As % of all contract IT jobs located in Reading 0.70% 0.53% 0.48%
As % of the General category 1.60% 1.75% 1.53%
Number of daily rates quoted 1 2 4
Median daily rate £500 £380 £400
Median daily rate % change year-on-year
+31.57% -5.00%
UK excluding London median daily rate £400 £375 £400
% change year-on-year
+6.66% -6.25%
Number of hourly rates quoted 0 1 0
Median hourly rate - £12.50 -
UK excluding London median hourly rate £15.00 £16.00 £18.00
% change year-on-year
-6.25% -11.11%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
313 286 262
As % of all contract IT jobs located in Reading 43.59% 30.46% 31.45%
Number of daily rates quoted 124 132 140
Median daily rate £400 £400 £381
Median daily rate % change year-on-year
- +4.91%
90% offered a daily rate of more than £250 £195 £209
10% offered a daily rate of more than £570 £603 £600
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 5 9 3
Median hourly rate £15.75 £29.75 £35.17
Median hourly rate % change year-on-year
-47.05% -15.39%
90% offered a hourly rate of more than £11.79 £14.25 £22.35
10% offered a hourly rate of more than £30.00 £43.85 £42.50
UK excluding London median hourly rate £27.00 £32.50 £25.00
% change year-on-year
-16.92% +30.00%

Advertising
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Reading region.

Advertising Daily Rate Trend in Reading

Advertising
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Reading region.

Advertising Hourly Rate Trend in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 18 January 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Advertising.

1 5 (50.00%) Microsoft
1 5 (50.00%) Marketing
2 3 (30.00%) Degree
2 3 (30.00%) SQL Server
2 3 (30.00%) Competitor Analysis
2 3 (30.00%) Market Research
2 3 (30.00%) Analytical Skills
3 2 (20.00%) Office 365
3 2 (20.00%) Kimball Methodology
3 2 (20.00%) SQL Server 2014
3 2 (20.00%) Product Marketing
3 2 (20.00%) SQL Server Reporting Services
3 2 (20.00%) SQL Server 2005
3 2 (20.00%) SQL Server Integration Services
3 2 (20.00%) SQL Server Analysis Services
3 2 (20.00%) SharePoint
3 2 (20.00%) Data Warehouse
3 2 (20.00%) Business Intelligence
3 2 (20.00%) MDX
3 2 (20.00%) Migration
3 2 (20.00%) Telecoms
4 1 (10.00%) Finance
4 1 (10.00%) Law
4 1 (10.00%) Legal
4 1 (10.00%) Active Directory
4 1 (10.00%) BizTalk Server
4 1 (10.00%) Psychology
4 1 (10.00%) Mandarin Language
4 1 (10.00%) WPF
4 1 (10.00%) Silverlight

Advertising
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (20.00%) SharePoint
2 1 (10.00%) BizTalk Server
Cloud Services
1 2 (20.00%) Office 365
2 1 (10.00%) Azure Active Directory
2 1 (10.00%) Cloud Computing
2 1 (10.00%) Google Drive
2 1 (10.00%) IaaS
2 1 (10.00%) Microsoft Azure
2 1 (10.00%) OneDrive
2 1 (10.00%) PaaS
2 1 (10.00%) SaaS
Communications & Networking
1 1 (10.00%) Network Security
1 1 (10.00%) SMS
Database & Business Intelligence
1 3 (30.00%) SQL Server
2 2 (20.00%) Data Warehouse
2 2 (20.00%) SQL Server 2005
2 2 (20.00%) SQL Server 2014
2 2 (20.00%) SQL Server Analysis Services
2 2 (20.00%) SQL Server Integration Services
2 2 (20.00%) SQL Server Reporting Services
Development Applications
1 1 (10.00%) Team Foundation Server
1 1 (10.00%) Visual Studio
General
1 5 (50.00%) Marketing
2 2 (20.00%) Telecoms
3 1 (10.00%) Finance
3 1 (10.00%) Law
3 1 (10.00%) Legal
3 1 (10.00%) Mandarin Language
Job Titles
1 3 (30.00%) Developer
1 3 (30.00%) Marketing Assistant
2 1 (10.00%) .NET Developer
2 1 (10.00%) Azure Consultant
2 1 (10.00%) Consultant
2 1 (10.00%) Migration Specialist
2 1 (10.00%) SharePoint Specialist
2 1 (10.00%) Technical Consultant
Libraries, Frameworks & Software Standards
1 2 (20.00%) MDX
2 1 (10.00%) .NET
2 1 (10.00%) Ajax
2 1 (10.00%) ASP.NET
2 1 (10.00%) CSS
2 1 (10.00%) HTML
2 1 (10.00%) jQuery
2 1 (10.00%) LINQ
2 1 (10.00%) Silverlight
2 1 (10.00%) WPF
2 1 (10.00%) XML
Miscellaneous
1 3 (30.00%) Analytical Skills
2 1 (10.00%) Psychology
Processes & Methodologies
1 3 (30.00%) Competitor Analysis
1 3 (30.00%) Market Research
2 2 (20.00%) Business Intelligence
2 2 (20.00%) Kimball Methodology
2 2 (20.00%) Migration
2 2 (20.00%) Product Marketing
3 1 (10.00%) B2B
3 1 (10.00%) Continuous Integration
3 1 (10.00%) MVC
Programming Languages
1 1 (10.00%) C#
1 1 (10.00%) JavaScript
1 1 (10.00%) SQL
1 1 (10.00%) T-SQL
1 1 (10.00%) VB.NET
Qualifications
1 3 (30.00%) Degree
2 1 (10.00%) SC Cleared
2 1 (10.00%) Security Cleared
System Software
1 1 (10.00%) Active Directory
Systems Management
1 1 (10.00%) SCOM
Vendors
1 5 (50.00%) Microsoft
2 1 (10.00%) Google