The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Advertising
Rank 67 84 86
Rank change year-on-year
+17 +2
Contract jobs citing Advertising 4 5 1
As % of all contract IT jobs located in Reading 0.44% 0.45% 0.086%
As % of the General category 1.37% 1.13% 0.16%
Number of daily rates quoted 4 3 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£400 £260 -
Average daily rate % change year-on-year
+53.84% -
UK excluding London average daily rate £400 £375 £356
% change year-on-year
+6.66% +5.26%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.25 £25.50 £15.64
% change year-on-year
-20.58% +63.09%
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
292 441 609
As % of all contract IT jobs located in Reading 32.27% 39.98% 52.36%
Number of daily rates quoted 147 214 163
Average daily rate £388 £375 £325
Average daily rate % change year-on-year
+3.33% +15.38%
90% offered a daily rate of more than £205 £222 £190
10% offered a daily rate of more than £600 £550 £450
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 4 8 20
Average hourly rate £27.83 £15.00 £15.75
Average hourly rate % change year-on-year
+85.53% -4.76%
90% offered a hourly rate of more than £22.35 £12.00 £12.50
10% offered a hourly rate of more than £130.85 £50.50 £24.60
UK excluding London average hourly rate £22.69 £24.25 £22.50
% change year-on-year
-6.43% +7.77%

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Reading region.

Advertising Daily Rate Trend in Reading

Advertising
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Reading region over the 3 months to 19 December 2014.

Advertising Daily Rate Histogram in Reading

Advertising
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Reading region.

Advertising Hourly Rate Trend in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 19 December 2014, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 4 (66.67%) SharePoint
1 4 (66.67%) Microsoft
2 3 (50.00%) .NET
2 3 (50.00%) SharePoint 2010
2 3 (50.00%) SharePoint 2013
3 2 (33.33%) SharePoint Server
3 2 (33.33%) SQL Server
3 2 (33.33%) HTML
3 2 (33.33%) ASP.NET
4 1 (16.67%) Process Management
4 1 (16.67%) MVC
4 1 (16.67%) Workflow
4 1 (16.67%) Migration
4 1 (16.67%) Agile Software Development
4 1 (16.67%) SQL Server Reporting Services
4 1 (16.67%) Agresso
4 1 (16.67%) CSS
4 1 (16.67%) Web Services
4 1 (16.67%) XML
4 1 (16.67%) XSLT
4 1 (16.67%) Windows
4 1 (16.67%) MS Excel
4 1 (16.67%) Business Intelligence
4 1 (16.67%) C#
4 1 (16.67%) C++
4 1 (16.67%) Java
4 1 (16.67%) JavaScript
4 1 (16.67%) T-SQL
4 1 (16.67%) MS Office
4 1 (16.67%) VSS/SourceSafe

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 19 December 2014, IT contractor jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 4 (66.67%) SharePoint
2 3 (50.00%) SharePoint 2010
2 3 (50.00%) SharePoint 2013
3 2 (33.33%) SharePoint Server
Applications
1 1 (16.67%) MS Excel
1 1 (16.67%) MS Office
1 1 (16.67%) InfoPath
1 1 (16.67%) PowerPivot
Business Applications
1 1 (16.67%) Agresso
Database & Business Intelligence
1 2 (33.33%) SQL Server
2 1 (16.67%) SQL Server Reporting Services
2 1 (16.67%) SQLite
2 1 (16.67%) SQL Server Analysis Services
2 1 (16.67%) SQL Server Integration Services
2 1 (16.67%) SQL Server 2012
2 1 (16.67%) Microsoft Power View
Development Applications
1 1 (16.67%) VSS/SourceSafe
1 1 (16.67%) Team Foundation Server
General
1 1 (16.67%) Marketing
Job Titles
1 4 (66.67%) Developer
2 2 (33.33%) SharePoint Developer
2 2 (33.33%) SharePoint Consultant
2 2 (33.33%) Consultant
3 1 (16.67%) Technical Consultant
3 1 (16.67%) .NET Developer
3 1 (16.67%) Business Intelligence Developer
3 1 (16.67%) Microsoft Developer
3 1 (16.67%) Test Manager
3 1 (16.67%) Android Developer
Libraries, Frameworks & Software Standards
1 3 (50.00%) .NET
2 2 (33.33%) HTML
2 2 (33.33%) ASP.NET
3 1 (16.67%) CSS
3 1 (16.67%) Web Services
3 1 (16.67%) XML
3 1 (16.67%) XSLT
3 1 (16.67%) JSON
3 1 (16.67%) MDX
3 1 (16.67%) WCF
3 1 (16.67%) WF
3 1 (16.67%) Silverlight
3 1 (16.67%) RESTful
3 1 (16.67%) HTML5
3 1 (16.67%) iOS SDK
3 1 (16.67%) REST
3 1 (16.67%) Android SDK
Miscellaneous
1 1 (16.67%) User Experience
Operating Systems
1 1 (16.67%) Windows
1 1 (16.67%) Android
1 1 (16.67%) Apple iOS
Processes & Methodologies
1 1 (16.67%) Process Management
1 1 (16.67%) MVC
1 1 (16.67%) Workflow
1 1 (16.67%) Migration
1 1 (16.67%) Agile Software Development
1 1 (16.67%) Business Intelligence
1 1 (16.67%) Information Architecture
1 1 (16.67%) Capacity Planning
1 1 (16.67%) Root Cause Analysis
1 1 (16.67%) Android Development
Programming Languages
1 1 (16.67%) C#
1 1 (16.67%) C++
1 1 (16.67%) Java
1 1 (16.67%) JavaScript
1 1 (16.67%) T-SQL
1 1 (16.67%) PowerShell
Qualifications
1 1 (16.67%) SC Cleared
1 1 (16.67%) Security Cleared
Vendors
1 4 (66.67%) Microsoft
2 1 (16.67%) Google
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