The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Advertising over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 May 2016
Same period 2015 Same period 2014
Advertising
Rank 110 103 122
Rank change year-on-year
-7 +19
Permanent jobs citing Advertising 22 52 23
As % of all permanent IT jobs located in Reading 1.16% 2.13% 0.94%
As % of the General category 3.18% 4.46% 2.41%
Number of salaries quoted 21 45 13
Median salary £70,000 £55,000 £33,500
Median salary % change year-on-year
+27.27% +64.17%
90% offered a salary of more than £40,000 £47,500 £20,000
10% offered a salary of more than £85,000 £70,000 £61,500
UK excluding London median salary £40,000 £44,000 £40,000
% change year-on-year
-9.09% +10.00%
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Reading region.

General Category
Reading
Permanent IT job ads with a match in the
General category
692 1166 955
As % of all permanent IT jobs located in Reading 36.42% 47.85% 38.96%
Number of salaries quoted 476 611 572
Median salary £52,500 £52,500 £50,000
Median salary % change year-on-year
- +5.00%
90% offered a salary of more than £35,000 £31,000 £30,500
10% offered a salary of more than £75,000 £80,000 £80,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Advertising
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Advertising as a proportion of all IT jobs with a match in the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Reading region.

Advertising Salary Trend in Reading

Advertising
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Advertising across the Reading region over the 3 months to 3 May 2016.

Advertising Salary Histogram in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 3 May 2016, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Advertising.

1 42 (59.15%) Telecoms
2 32 (45.07%) Degree
3 22 (30.99%) Computer Science
3 22 (30.99%) CRM
4 17 (23.94%) Data Centre
5 15 (21.13%) Billing
5 15 (21.13%) Marketing
6 14 (19.72%) Convergent Charging
7 13 (18.31%) eTOM
8 10 (14.08%) Oracle
8 10 (14.08%) Use Case
8 10 (14.08%) Presales
9 9 (12.68%) Cloud Computing
9 9 (12.68%) Software Engineering
10 8 (11.27%) Migration
10 8 (11.27%) JavaScript
10 8 (11.27%) Electronics
11 7 (9.86%) IP Telephony
11 7 (9.86%) SQL Server
12 6 (8.45%) SQL
13 5 (7.04%) Security Cleared
13 5 (7.04%) Project Management
13 5 (7.04%) Service Management
13 5 (7.04%) C#
13 5 (7.04%) .NET
13 5 (7.04%) ASP.NET
13 5 (7.04%) Linux
13 5 (7.04%) Unix
14 4 (5.63%) CSS
14 4 (5.63%) Photoshop

Advertising
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.41%) Exchange Server 2007
1 1 (1.41%) Exchange Server 2013
1 1 (1.41%) MS Exchange
1 1 (1.41%) OpenStack
1 1 (1.41%) Skype for Business
Applications
1 4 (5.63%) Adobe Illustrator
1 4 (5.63%) Photoshop
2 1 (1.41%) MS Excel
2 1 (1.41%) MS PowerPoint
Business Applications
1 2 (2.82%) Summit
2 1 (1.41%) Dynamics AX
Cloud Services
1 9 (12.68%) Cloud Computing
2 4 (5.63%) SaaS
3 1 (1.41%) Google Analytics
Communications & Networking
1 7 (9.86%) IP Telephony
2 4 (5.63%) 4G
2 4 (5.63%) Wireless
3 3 (4.23%) 3G
3 3 (4.23%) Broadband
3 3 (4.23%) Network Security
4 2 (2.82%) 2G
4 2 (2.82%) BGP
4 2 (2.82%) DSLAM
4 2 (2.82%) GPON
4 2 (2.82%) IPsec
4 2 (2.82%) IPv6
4 2 (2.82%) LAN
4 2 (2.82%) LTE
4 2 (2.82%) MPLS
4 2 (2.82%) RSVP
4 2 (2.82%) VLAN
4 2 (2.82%) VPLS
4 2 (2.82%) VPN
4 2 (2.82%) WAN
Database & Business Intelligence
1 7 (9.86%) SQL Server
2 3 (4.23%) Big Data
3 2 (2.82%) DB2
3 2 (2.82%) MySQL
4 1 (1.41%) SQL Server 2005
4 1 (1.41%) SQL Server 2012
4 1 (1.41%) SQL Server 2014
4 1 (1.41%) SQL Server Analysis Services
4 1 (1.41%) SQL Server Integration Services
4 1 (1.41%) SQL Server Reporting Services
General
1 42 (59.15%) Telecoms
2 15 (21.13%) Billing
2 15 (21.13%) Marketing
3 8 (11.27%) Electronics
4 3 (4.23%) Finance
4 3 (4.23%) Law
5 1 (1.41%) Banking
5 1 (1.41%) Legal
5 1 (1.41%) Local Government
Job Titles
1 16 (22.54%) Analyst
2 13 (18.31%) Business Analyst
3 12 (16.90%) Architect
4 11 (15.49%) Solutions Architect
5 9 (12.68%) Account Manager
5 9 (12.68%) Consultant
6 8 (11.27%) BSS Architect
6 8 (11.27%) BSS Solutions Architect
6 8 (11.27%) Business Architect
6 8 (11.27%) Business Consultant
6 8 (11.27%) Business Solution Architect
7 6 (8.45%) Developer
7 6 (8.45%) Enterprise Account Manager
7 6 (8.45%) Sales Manager
8 4 (5.63%) Designer
8 4 (5.63%) Front End Developer (Client-Side Developer)
9 3 (4.23%) Java Engineer
9 3 (4.23%) Project Manager
9 3 (4.23%) Support Analyst
9 3 (4.23%) Web Developer
Libraries, Frameworks & Software Standards
1 5 (7.04%) .NET
1 5 (7.04%) ASP.NET
2 4 (5.63%) Ajax
2 4 (5.63%) CSS
2 4 (5.63%) HTML
2 4 (5.63%) jQuery
3 2 (2.82%) WebRTC
4 1 (1.41%) SOAP
4 1 (1.41%) Web Services
4 1 (1.41%) XML
Miscellaneous
1 22 (30.99%) Computer Science
2 17 (23.94%) Data Centre
3 4 (5.63%) Management Information System
4 3 (4.23%) IPTV
5 2 (2.82%) Graphic Design
5 2 (2.82%) Hybrid Cloud
5 2 (2.82%) Private Cloud
5 2 (2.82%) Public Cloud
6 1 (1.41%) Analytical Skills
6 1 (1.41%) Blog
6 1 (1.41%) DTV
6 1 (1.41%) Mathematics
6 1 (1.41%) NHS
6 1 (1.41%) Over-the-Top Content
6 1 (1.41%) Physics
6 1 (1.41%) PMI
6 1 (1.41%) Social Media
Operating Systems
1 5 (7.04%) Linux
1 5 (7.04%) Unix
2 4 (5.63%) Oracle Linux
3 3 (4.23%) Windows
4 2 (2.82%) Windows Server
4 2 (2.82%) Windows Server 2008
5 1 (1.41%) Debian
5 1 (1.41%) Ubuntu
5 1 (1.41%) VMS
5 1 (1.41%) Windows 10
5 1 (1.41%) Windows 2000
5 1 (1.41%) Windows 7
5 1 (1.41%) Windows NT
5 1 (1.41%) Windows Server 2012
Processes & Methodologies
1 22 (30.99%) CRM
2 14 (19.72%) Convergent Charging
3 13 (18.31%) eTOM
4 10 (14.08%) Presales
4 10 (14.08%) Use Case
5 9 (12.68%) Software Engineering
6 8 (11.27%) Migration
7 5 (7.04%) Project Management
7 5 (7.04%) Service Management
8 4 (5.63%) Customer Engagement
9 3 (4.23%) Analytics
9 3 (4.23%) Front End Development
9 3 (4.23%) ITIL
9 3 (4.23%) Performance Management
9 3 (4.23%) Product Management
9 3 (4.23%) Service Delivery
9 3 (4.23%) Web Development
10 2 (2.82%) Business Analytics
10 2 (2.82%) ERP
10 2 (2.82%) PRINCE2
Programming Languages
1 8 (11.27%) JavaScript
2 6 (8.45%) SQL
3 5 (7.04%) C#
4 4 (5.63%) Java
4 4 (5.63%) VB.NET
5 2 (2.82%) C
6 1 (1.41%) VB
Qualifications
1 32 (45.07%) Degree
2 5 (7.04%) Security Cleared
3 3 (4.23%) Cisco Certification
3 3 (4.23%) ITIL Certification
4 2 (2.82%) CCIE
4 2 (2.82%) PMI Certification
5 1 (1.41%) CCNA
5 1 (1.41%) Microsoft Certification
5 1 (1.41%) PMP
5 1 (1.41%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 2 (2.82%) Data Quality
2 1 (1.41%) ISO 9000
2 1 (1.41%) ISO 9001
2 1 (1.41%) ISO/IEC 27001
System Software
1 2 (2.82%) VMware Infrastructure
Systems Management
1 1 (1.41%) Symantec Enterprise Vault
Vendors
1 10 (14.08%) Oracle
2 4 (5.63%) Microsoft
3 3 (4.23%) Avaya
3 3 (4.23%) Cisco
3 3 (4.23%) EMC
3 3 (4.23%) HP
3 3 (4.23%) NetApp
4 2 (2.82%) Juniper
4 2 (2.82%) Nortel
4 2 (2.82%) VMware
5 1 (1.41%) Google
5 1 (1.41%) Mitel
5 1 (1.41%) Panasonic
5 1 (1.41%) Red Hat
5 1 (1.41%) Sophos
5 1 (1.41%) Sybase
5 1 (1.41%) Symantec