The first table below looks at the prevalence of the term Advertising in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Reading region.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Advertising
Rank 93 84 95
Rank change year-on-year
-9 +11
Permanent jobs citing Advertising 43 47 41
As % of all permanent IT jobs located in Reading 1.83% 2.07% 1.86%
As % of the General category 4.49% 5.37% 5.38%
Number of salaries quoted 10 33 39
Average salary £38,750 £40,000 £45,000
Average salary % change year-on-year
-3.12% -11.11%
90% offered a salary of more than £22,450 £27,700 £19,000
10% offered a salary of more than £58,500 £57,500 £47,700
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%
General Category
Reading
Permanent IT job ads with a match in the
General category
957 876 762
As % of all permanent IT jobs located in Reading 40.62% 38.59% 34.51%
Number of salaries quoted 558 600 612
Average salary £52,500 £45,000 £47,500
Average salary % change year-on-year
+16.66% -5.26%
90% offered a salary of more than £31,750 £30,600 £29,000
10% offered a salary of more than £95,000 £67,500 £70,000
UK excluding London average salary £44,000 £42,500 £42,500
% change year-on-year
+3.52% -
Advertising
Berkshire

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Reading region.

Advertising Salary Trend in Reading

Advertising
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Advertising across the Reading region over the 3 months to 29 July 2014.

Advertising Salary Histogram in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 29 July 2014, IT jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 36 (54.55%) Telecoms
2 33 (50.00%) Finance
3 32 (48.48%) MS Office
4 30 (45.45%) Internet
5 27 (40.91%) Marketing
6 26 (39.39%) MS Excel
7 24 (36.36%) Retail
8 23 (34.85%) Service Delivery
9 21 (31.82%) Programme Management
9 21 (31.82%) CRM
9 21 (31.82%) Multimedia
9 21 (31.82%) German Language
9 21 (31.82%) Campaign Management
10 15 (22.73%) Social Media
11 8 (12.12%) Degree
11 8 (12.12%) Java
12 7 (10.61%) JavaScript
12 7 (10.61%) .NET
12 7 (10.61%) HTML
12 7 (10.61%) Microsoft
12 7 (10.61%) TDD
13 6 (9.09%) ASP.NET
13 6 (9.09%) HTML5
14 5 (7.58%) Cucumber
14 5 (7.58%) KnockoutJS
14 5 (7.58%) Sass
14 5 (7.58%) Analytics
14 5 (7.58%) MVC
14 5 (7.58%) Agile Software Development
14 5 (7.58%) Git (software)

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 29 July 2014, IT jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 3 (4.55%) SharePoint
2 2 (3.03%) CMS
2 2 (3.03%) Drupal
2 2 (3.03%) nginx
3 1 (1.52%) Moodle
Applications
1 32 (48.48%) MS Office
2 26 (39.39%) MS Excel
3 1 (1.52%) MS PowerPoint
Business Applications
1 3 (4.55%) Dynamics AX
2 2 (3.03%) Google Analytics
3 1 (1.52%) Sage 200
3 1 (1.52%) Dynamics NAV
Cloud Services
1 2 (3.03%) Google App Engine
1 2 (3.03%) Amazon AWS
1 2 (3.03%) Heroku
1 2 (3.03%) Google Apps
1 2 (3.03%) Office 365
2 1 (1.52%) SaaS
Communications & Networking
1 30 (45.45%) Internet
2 1 (1.52%) DHCP
2 1 (1.52%) TCP/IP
2 1 (1.52%) DNS
Database & Business Intelligence
1 4 (6.06%) SQL Server
2 2 (3.03%) DTS
2 2 (3.03%) SQL Server Integration Services
2 2 (3.03%) Redis
2 2 (3.03%) Amazon Redshift
2 2 (3.03%) MySQL
3 1 (1.52%) SQL Server Reporting Services
Development Applications
1 5 (7.58%) Git (software)
1 5 (7.58%) Cucumber
2 4 (6.06%) PhantomJS
2 4 (6.06%) Sinon.JS
3 1 (1.52%) Yeoman
3 1 (1.52%) Android Studio
General
1 36 (54.55%) Telecoms
2 33 (50.00%) Finance
3 27 (40.91%) Marketing
4 24 (36.36%) Retail
5 21 (31.82%) Multimedia
5 21 (31.82%) German Language
6 1 (1.52%) Law
Job Titles
1 44 (66.67%) Consultant
2 36 (54.55%) Recruitment Consultant
2 36 (54.55%) Resourcer
3 29 (43.94%) Recruitment Resourcer
4 8 (12.12%) Developer
5 3 (4.55%) Front-End Developer
5 3 (4.55%) ScrumMaster
6 2 (3.03%) Marketing Executive
6 2 (3.03%) Digital Marketing Executive
6 2 (3.03%) Technical Architect
6 2 (3.03%) Architect
6 2 (3.03%) .NET Developer
6 2 (3.03%) Microsoft Consultant
6 2 (3.03%) Trainee
6 2 (3.03%) Trainee Consultant
7 1 (1.52%) Dynamics AX Consultant
7 1 (1.52%) Sage Consultant
7 1 (1.52%) Channel Marketing Manager
7 1 (1.52%) Technical Support Consultant
7 1 (1.52%) Systems Accountant
Libraries, Frameworks & Software Standards
1 7 (10.61%) HTML
1 7 (10.61%) .NET
2 6 (9.09%) ASP.NET
2 6 (9.09%) HTML5
3 5 (7.58%) KnockoutJS
3 5 (7.58%) Sass
4 4 (6.06%) ASP.NET MVC 4
4 4 (6.06%) Durandal
4 4 (6.06%) ASP.NET MVC
4 4 (6.06%) Razor View Engine
5 3 (4.55%) XML
5 3 (4.55%) JSON
6 2 (3.03%) Django
6 2 (3.03%) COM
6 2 (3.03%) CSS
6 2 (3.03%) SOAP
7 1 (1.52%) Web Services
7 1 (1.52%) CSS3
Miscellaneous
1 15 (22.73%) Social Media
2 3 (4.55%) Open Source
2 3 (4.55%) Management Information System
3 2 (3.03%) E-Learning
3 2 (3.03%) Computer Science
4 1 (1.52%) EPoS
4 1 (1.52%) Psychology
Operating Systems
1 3 (4.55%) Android
2 2 (3.03%) Mac OS X
2 2 (3.03%) Debian
2 2 (3.03%) Ubuntu
2 2 (3.03%) Apple iOS
3 1 (1.52%) Windows Server 2012
3 1 (1.52%) Windows
3 1 (1.52%) Windows Server 2008
Processes & Methodologies
1 23 (34.85%) Service Delivery
2 21 (31.82%) Programme Management
2 21 (31.82%) CRM
2 21 (31.82%) Campaign Management
3 7 (10.61%) TDD
4 5 (7.58%) Agile Software Development
4 5 (7.58%) MVC
4 5 (7.58%) Analytics
5 4 (6.06%) Data Management
5 4 (6.06%) Unit Testing
5 4 (6.06%) Time Management
5 4 (6.06%) BDD
6 3 (4.55%) Continuous Integration
6 3 (4.55%) Requirements Analysis
6 3 (4.55%) Release Management
6 3 (4.55%) Risk Management
6 3 (4.55%) Stakeholder Management
6 3 (4.55%) Scrum
6 3 (4.55%) Configuration Management
6 3 (4.55%) DevOps
Programming Languages
1 8 (12.12%) Java
2 7 (10.61%) JavaScript
3 4 (6.06%) VB
4 3 (4.55%) SQL
5 2 (3.03%) T-SQL
5 2 (3.03%) VB.NET
5 2 (3.03%) VBA
5 2 (3.03%) VB6
5 2 (3.03%) PHP
5 2 (3.03%) C#
5 2 (3.03%) Delphi
Qualifications
1 8 (12.12%) Degree
2 2 (3.03%) SC Cleared
2 2 (3.03%) Security Cleared
3 1 (1.52%) IRCA
Quality Assurance & Compliance
1 2 (3.03%) SLA
2 1 (1.52%) ISO 14001
2 1 (1.52%) ISO 9001
System Software
1 1 (1.52%) Active Directory
1 1 (1.52%) Hyper-V
Vendors
1 7 (10.61%) Microsoft
2 2 (3.03%) Adobe
2 2 (3.03%) Genesys
2 2 (3.03%) Oracle
2 2 (3.03%) Cognos
2 2 (3.03%) Salesforce.com
2 2 (3.03%) Google
2 2 (3.03%) Akamai
2 2 (3.03%) Tableau
2 2 (3.03%) HubSpot
3 1 (1.52%) Huawei
3 1 (1.52%) Sage
Reading, Berkshire
Austin Fraser
Salary: £35000.00 - £50000.00 per annum + Bens
Posted: 16 hours ago
Reading
Nigel Frank International Limited - Newcastle
Salary: £40000 - £55000 per annum + Career development + Healthcare
Posted: 17 days ago
Reading
Nigel Frank International Limited - Newcastle
Salary: £43000 - £46000 per annum + Travel allowance, Bonus, pension
Posted: 26 days ago