The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 2 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Mar 2015
Same period 2014 Same period 2013
Advertising
Rank 79 129 105
Rank change year-on-year
+50 -24
Permanent jobs citing Advertising 62 10 32
As % of all permanent IT jobs located in Reading 2.62% 0.44% 1.62%
As % of the General category 5.76% 1.14% 3.67%
Number of salaries quoted 47 9 28
Average salary £52,500 £41,500 £37,500
Average salary % change year-on-year
+26.50% +10.66%
90% offered a salary of more than £47,500 £34,700 £33,200
10% offered a salary of more than £62,500 £59,000 £65,000
UK excluding London average salary £40,000 £39,500 £40,000
% change year-on-year
+1.26% -1.25%
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Reading region.

General Category
Reading
Permanent IT job ads with a match in the
General category
1076 876 872
As % of all permanent IT jobs located in Reading 45.48% 38.95% 44.15%
Number of salaries quoted 605 549 660
Average salary £52,500 £50,000 £45,000
Average salary % change year-on-year
+5.00% +11.11%
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £75,000 £66,000 £72,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Reading region.

Advertising Salary Trend in Reading

Advertising
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Advertising across the Reading region over the 3 months to 2 March 2015.

Advertising Salary Histogram in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 2 March 2015, IT jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 52 (50.98%) Telecoms
2 37 (36.27%) Marketing
3 34 (33.33%) Degree
4 26 (25.49%) Finance
5 20 (19.61%) Service Delivery
6 18 (17.65%) CRM
7 17 (16.67%) JavaScript
8 16 (15.69%) MS Office
9 15 (14.71%) Service Management
9 15 (14.71%) German Language
9 15 (14.71%) Product Management
10 14 (13.73%) Social Media
10 14 (13.73%) Analytics
10 14 (13.73%) Internet
11 13 (12.75%) Project Management
12 12 (11.76%) Broadband
12 12 (11.76%) SaaS
12 12 (11.76%) Web Analytics
13 11 (10.78%) SQL
13 11 (10.78%) Java
13 11 (10.78%) Linux
14 10 (9.80%) Oracle
14 10 (9.80%) Ajax
14 10 (9.80%) Software Engineering
14 10 (9.80%) Computer Science
15 8 (7.84%) Business Development
15 8 (7.84%) Digital Marketing
16 7 (6.86%) Wireless
16 7 (6.86%) Lotus Domino
16 7 (6.86%) ITIL

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 2 March 2015, IT jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 7 (6.86%) Lotus Domino
2 2 (1.96%) Apache
2 2 (1.96%) Tomcat
2 2 (1.96%) SharePoint
3 1 (0.98%) CMS
3 1 (0.98%) Umbraco
3 1 (0.98%) Sitecore CMS
3 1 (0.98%) Kentico
3 1 (0.98%) Node.js
Applications
1 16 (15.69%) MS Office
2 5 (4.90%) MS Excel
3 1 (0.98%) MS PowerPoint
Business Applications
1 3 (2.94%) Dynamics CRM
2 1 (0.98%) Dynamics AX
2 1 (0.98%) Dynamics GP
2 1 (0.98%) FRx
2 1 (0.98%) Dynamics NAV
Cloud Services
1 12 (11.76%) SaaS
Communications & Networking
1 14 (13.73%) Internet
2 12 (11.76%) Broadband
3 7 (6.86%) Wireless
3 7 (6.86%) 4G
4 5 (4.90%) Radio Access Network
5 2 (1.96%) DSLAM
5 2 (1.96%) MPLS
5 2 (1.96%) Ethernet
6 1 (0.98%) TCP/IP
6 1 (0.98%) VPN
6 1 (0.98%) IPv6
6 1 (0.98%) LAN
6 1 (0.98%) PSTN
6 1 (0.98%) SDH
6 1 (0.98%) OSPF
6 1 (0.98%) BGP
6 1 (0.98%) DOCSIS
6 1 (0.98%) VLAN
6 1 (0.98%) NGN
6 1 (0.98%) Cisco IOS
Database & Business Intelligence
1 3 (2.94%) SQL Server
2 2 (1.96%) Big Data
2 2 (1.96%) MySQL
2 2 (1.96%) MarkLogic
3 1 (0.98%) SQL Server 2012
3 1 (0.98%) Data Warehouse
3 1 (0.98%) PostgreSQL
3 1 (0.98%) Microsoft Analysis Services
3 1 (0.98%) SQL Server Reporting Services
3 1 (0.98%) SQL Server Integration Services
3 1 (0.98%) SQL Server Analysis Services
3 1 (0.98%) NoSQL
Development Applications
1 2 (1.96%) Subversion
1 2 (1.96%) Selenium
1 2 (1.96%) AnthillPro
1 2 (1.96%) Git (software)
1 2 (1.96%) JBehave
1 2 (1.96%) Artifactory
1 2 (1.96%) Jenkins
2 1 (0.98%) Mocha
General
1 52 (50.98%) Telecoms
2 37 (36.27%) Marketing
3 26 (25.49%) Finance
4 15 (14.71%) German Language
5 6 (5.88%) Electronics
6 5 (4.90%) Billing
6 5 (4.90%) Dutch Language
7 3 (2.94%) Retail
7 3 (2.94%) Legal
8 2 (1.96%) Law
8 2 (1.96%) Banking
9 1 (0.98%) Publishing
Job Titles
1 20 (19.61%) Consultant
2 18 (17.65%) Account Manager
3 13 (12.75%) Recruitment Consultant
4 8 (7.84%) Developer
5 7 (6.86%) Software Engineer
6 6 (5.88%) Analyst
6 6 (5.88%) Senior Manager
6 6 (5.88%) Sales Manager
6 6 (5.88%) Resourcer
6 6 (5.88%) Recruitment Resourcer
7 5 (4.90%) Bid Manager
7 5 (4.90%) Security Manager
8 4 (3.92%) IPTV Consultant
8 4 (3.92%) Senior Business Analyst
8 4 (3.92%) Senior Analyst
8 4 (3.92%) Java Developer
8 4 (3.92%) Senior Consultant
8 4 (3.92%) Business Analyst
9 3 (2.94%) Project Manager
9 3 (2.94%) Senior Developer
Libraries, Frameworks & Software Standards
1 10 (9.80%) Ajax
2 6 (5.88%) HTML
2 6 (5.88%) CSS
3 4 (3.92%) Web Services
4 3 (2.94%) J2EE
4 3 (2.94%) RESTful
4 3 (2.94%) Spring
5 2 (1.96%) Hibernate
5 2 (1.96%) FreeMarker
5 2 (1.96%) jQuery
5 2 (1.96%) Taglibs
5 2 (1.96%) HTML5
5 2 (1.96%) CSS3
5 2 (1.96%) XML
5 2 (1.96%) JDBC
5 2 (1.96%) JSP
6 1 (0.98%) Middleware
6 1 (0.98%) ASP.NET
6 1 (0.98%) .NET
6 1 (0.98%) Backbone.js
Miscellaneous
1 14 (13.73%) Social Media
2 10 (9.80%) Computer Science
3 6 (5.88%) IPTV
4 5 (4.90%) Data Protection Act
5 4 (3.92%) Over-the-Top Content
5 4 (3.92%) User Experience
5 4 (3.92%) Analytical Skills
5 4 (3.92%) Video on Demand
6 2 (1.96%) Open Source
6 2 (1.96%) Management Information System
7 1 (0.98%) Replication
7 1 (0.98%) Clustering
7 1 (0.98%) STB
7 1 (0.98%) Smartphone
7 1 (0.98%) Streaming Music
7 1 (0.98%) Taxonomies
7 1 (0.98%) Graphic Design
7 1 (0.98%) RIA
Operating Systems
1 11 (10.78%) Linux
2 2 (1.96%) VMS
3 1 (0.98%) Oracle Linux
Processes & Methodologies
1 20 (19.61%) Service Delivery
2 18 (17.65%) CRM
3 15 (14.71%) Service Management
3 15 (14.71%) Product Management
4 14 (13.73%) Analytics
5 13 (12.75%) Project Management
6 12 (11.76%) Web Analytics
7 10 (9.80%) Software Engineering
8 8 (7.84%) Business Development
8 8 (7.84%) Digital Marketing
9 7 (6.86%) Performance Management
9 7 (6.86%) ITIL
10 5 (4.90%) E-Commerce
10 5 (4.90%) Information Security Management
10 5 (4.90%) Security Management
10 5 (4.90%) Information Security
10 5 (4.90%) Agile Software Development
10 5 (4.90%) ISMS
10 5 (4.90%) Data Protection
10 5 (4.90%) Business Analysis
Programming Languages
1 17 (16.67%) JavaScript
2 11 (10.78%) SQL
2 11 (10.78%) Java
3 3 (2.94%) Python
4 2 (1.96%) XQuery
4 2 (1.96%) Shell Script
4 2 (1.96%) Ruby
4 2 (1.96%) XPath
4 2 (1.96%) Groovy
4 2 (1.96%) VBScript
5 1 (0.98%) T-SQL
5 1 (0.98%) PHP
5 1 (0.98%) C
5 1 (0.98%) C#
Qualifications
1 34 (33.33%) Degree
2 7 (6.86%) A+ Certification
3 5 (4.90%) SC Cleared
3 5 (4.90%) Security Cleared
4 4 (3.92%) VCP4
5 3 (2.94%) PMP
5 3 (2.94%) PMI Certification
6 1 (0.98%) ACCA
6 1 (0.98%) CIMA
Quality Assurance & Compliance
1 6 (5.88%) ISO/IEC 27001
2 5 (4.90%) PCI DSS
3 2 (1.96%) Sarbanes-Oxley
4 1 (0.98%) ISO 14001
4 1 (0.98%) ISO 9000
4 1 (0.98%) ISO 9001
4 1 (0.98%) SLA
4 1 (0.98%) QA
Systems Management
1 2 (1.96%) Puppet
Vendors
1 10 (9.80%) Oracle
2 7 (6.86%) Microsoft
3 2 (1.96%) Salesforce.com
3 2 (1.96%) DoubleClick
3 2 (1.96%) Google
4 1 (0.98%) Sitecore
4 1 (0.98%) Facebook
4 1 (0.98%) Adobe
4 1 (0.98%) Juniper
4 1 (0.98%) Cisco
Reading, Berkshire
JM
Salary: £60000 - £65000 per annum + Bonus + Benefits
Posted: 11 hours ago
Reading
Recruitment Genius
Posted: 4 days ago
Reading, Berkshire
Randstad Technologies
Salary: £55000.00 per annum
Posted: 5 days ago
Reading
Nigel Frank International Limited - Newcastle
Salary: £60000 - £70000 per annum + Bupa + Bonus + Pension!
Posted: 6 days ago
Reading, Berkshire
Randstad Technologies
Salary: £55000.00 per annum
Posted: 6 days ago
Reading
Nigel Frank International Limited - Newcastle
Salary: £24000 - £28000 per annum + MS Certs, Great Career Opportunity!
Posted: 19 days ago
Reading
Nigel Frank International Limited - Newcastle
Salary: £65000 - £75000 per annum + Negotiable
Posted: 20 days ago