The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Advertising
Rank 103 133 121
Rank change year-on-year
+30 -12
Permanent jobs citing Advertising 44 18 10
As % of all permanent IT jobs located in Reading 1.69% 0.71% 0.49%
As % of the General category 3.58% 1.68% 1.29%
Number of salaries quoted 30 15 9
Average salary £68,750 £37,500 £49,500
Average salary % change year-on-year
+83.33% -24.24%
90% offered a salary of more than £44,500 £35,100 £28,700
10% offered a salary of more than £80,500 £50,000 £55,000
UK excluding London average salary £40,000 £40,000 £36,250
% change year-on-year
- +10.34%
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Reading region.

General Category
Reading
Permanent IT job ads with a match in the
General category
1229 1074 776
As % of all permanent IT jobs located in Reading 47.34% 42.17% 37.87%
Number of salaries quoted 613 700 622
Average salary £52,500 £50,000 £47,500
Average salary % change year-on-year
+5.00% +5.26%
90% offered a salary of more than £32,500 £31,000 £28,500
10% offered a salary of more than £75,000 £67,500 £72,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Reading region.

Advertising Salary Trend in Reading

Advertising
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Advertising across the Reading region over the 3 months to 19 December 2014.

Advertising Salary Histogram in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 19 December 2014, IT jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 43 (63.24%) Telecoms
2 31 (45.59%) Marketing
3 24 (35.29%) Degree
4 23 (33.82%) Finance
5 22 (32.35%) Service Delivery
6 20 (29.41%) MS Office
7 18 (26.47%) CRM
7 18 (26.47%) Internet
8 17 (25.00%) German Language
9 16 (23.53%) Social Media
10 14 (20.59%) Product Management
11 11 (16.18%) Service Management
12 10 (14.71%) MS Excel
12 10 (14.71%) Broadband
13 8 (11.76%) Project Management
13 8 (11.76%) Retail
14 7 (10.29%) Business Development
14 7 (10.29%) JavaScript
15 6 (8.82%) Campaign Management
15 6 (8.82%) Wireless
15 6 (8.82%) 4G
15 6 (8.82%) Programme Management
15 6 (8.82%) Analytics
15 6 (8.82%) Performance Management
15 6 (8.82%) Multimedia
15 6 (8.82%) Electronics
16 5 (7.35%) Continuous Integration
16 5 (7.35%) Agile Software Development
16 5 (7.35%) TDD
16 5 (7.35%) SEO

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 19 December 2014, IT jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 3 (4.41%) CMS
1 3 (4.41%) Drupal
2 2 (2.94%) Apache
2 2 (2.94%) Tomcat
3 1 (1.47%) Node.js
Applications
1 20 (29.41%) MS Office
2 10 (14.71%) MS Excel
3 1 (1.47%) MS PowerPoint
Business Applications
1 2 (2.94%) Dynamics CRM
2 1 (1.47%) Dynamics AX
2 1 (1.47%) Dynamics GP
2 1 (1.47%) FRx
2 1 (1.47%) Dynamics NAV
Cloud Services
1 2 (2.94%) SaaS
Communications & Networking
1 18 (26.47%) Internet
2 10 (14.71%) Broadband
3 6 (8.82%) Wireless
3 6 (8.82%) 4G
4 5 (7.35%) Radio Access Network
5 1 (1.47%) HSRP
5 1 (1.47%) VLAN
5 1 (1.47%) Cisco IOS
5 1 (1.47%) Junos
5 1 (1.47%) Ethernet
5 1 (1.47%) TCP/IP
5 1 (1.47%) IPv6
5 1 (1.47%) MPLS
5 1 (1.47%) OSPF
5 1 (1.47%) BGP
5 1 (1.47%) VRRP
Database & Business Intelligence
1 2 (2.94%) MySQL
1 2 (2.94%) SQL Server
1 2 (2.94%) MarkLogic
2 1 (1.47%) Data Warehouse
2 1 (1.47%) PostgreSQL
2 1 (1.47%) Microsoft Analysis Services
2 1 (1.47%) SQL Server Reporting Services
2 1 (1.47%) SQL Server Integration Services
2 1 (1.47%) SQL Server Analysis Services
2 1 (1.47%) NoSQL
2 1 (1.47%) SQL Server 2012
Development Applications
1 2 (2.94%) Subversion
1 2 (2.94%) Selenium
1 2 (2.94%) AnthillPro
1 2 (2.94%) Git (software)
1 2 (2.94%) JBehave
1 2 (2.94%) Artifactory
1 2 (2.94%) Jenkins
General
1 43 (63.24%) Telecoms
2 31 (45.59%) Marketing
3 23 (33.82%) Finance
4 17 (25.00%) German Language
5 8 (11.76%) Retail
6 6 (8.82%) Multimedia
6 6 (8.82%) Electronics
7 4 (5.88%) Billing
8 3 (4.41%) Dutch Language
9 2 (2.94%) Legal
9 2 (2.94%) Banking
Job Titles
1 19 (27.94%) Consultant
2 18 (26.47%) Recruitment Consultant
3 14 (20.59%) Resourcer
4 13 (19.12%) Account Manager
5 12 (17.65%) Recruitment Resourcer
6 6 (8.82%) Developer
7 5 (7.35%) Analyst
7 5 (7.35%) Bid Manager
8 4 (5.88%) Business Analyst
8 4 (5.88%) Senior Business Analyst
8 4 (5.88%) Senior Analyst
9 3 (4.41%) Sales Manager
9 3 (4.41%) Digital Marketing Executive
9 3 (4.41%) Marketing Executive
9 3 (4.41%) ScrumMaster
10 2 (2.94%) Front-End Developer
10 2 (2.94%) Technical Manager
10 2 (2.94%) Data Manager
10 2 (2.94%) Marketing Manager
10 2 (2.94%) Data Centre Manager
Libraries, Frameworks & Software Standards
1 5 (7.35%) HTML
2 4 (5.88%) CSS
3 3 (4.41%) RESTful
3 3 (4.41%) Web Services
4 2 (2.94%) XML
4 2 (2.94%) Sass
4 2 (2.94%) HTML5
4 2 (2.94%) JDBC
4 2 (2.94%) JSP
4 2 (2.94%) J2EE
4 2 (2.94%) Hibernate
4 2 (2.94%) Spring
4 2 (2.94%) Ajax
4 2 (2.94%) FreeMarker
4 2 (2.94%) Taglibs
4 2 (2.94%) AngularJS
5 1 (1.47%) jQuery
5 1 (1.47%) CSS3
5 1 (1.47%) Backbone.js
5 1 (1.47%) KnockoutJS
Miscellaneous
1 16 (23.53%) Social Media
2 4 (5.88%) Computer Science
3 2 (2.94%) User Experience
3 2 (2.94%) Analytical Skills
3 2 (2.94%) Management Information System
3 2 (2.94%) Open Source
4 1 (1.47%) Replication
4 1 (1.47%) Clustering
4 1 (1.47%) IPTV
4 1 (1.47%) Smartphone
4 1 (1.47%) Graphic Design
4 1 (1.47%) RIA
Operating Systems
1 3 (4.41%) Linux
2 2 (2.94%) VMS
Processes & Methodologies
1 22 (32.35%) Service Delivery
2 18 (26.47%) CRM
3 14 (20.59%) Product Management
4 11 (16.18%) Service Management
5 8 (11.76%) Project Management
6 7 (10.29%) Business Development
7 6 (8.82%) Programme Management
7 6 (8.82%) Analytics
7 6 (8.82%) Campaign Management
7 6 (8.82%) Performance Management
8 5 (7.35%) Continuous Integration
8 5 (7.35%) DevOps
8 5 (7.35%) Agile Software Development
8 5 (7.35%) TDD
8 5 (7.35%) SEO
8 5 (7.35%) Scrum
9 4 (5.88%) Business Analysis
9 4 (5.88%) eTOM
9 4 (5.88%) Email Marketing
9 4 (5.88%) Workflow
Programming Languages
1 7 (10.29%) JavaScript
2 5 (7.35%) Java
3 3 (4.41%) Python
4 2 (2.94%) XQuery
4 2 (2.94%) Shell Script
4 2 (2.94%) Ruby
4 2 (2.94%) XPath
4 2 (2.94%) Groovy
4 2 (2.94%) VBScript
5 1 (1.47%) C
5 1 (1.47%) PHP
5 1 (1.47%) SQL
5 1 (1.47%) T-SQL
Qualifications
1 24 (35.29%) Degree
2 2 (2.94%) SC Cleared
2 2 (2.94%) Security Cleared
3 1 (1.47%) ACCA
3 1 (1.47%) CIMA
Quality Assurance & Compliance
1 2 (2.94%) SLA
Systems Management
1 2 (2.94%) Puppet
Vendors
1 3 (4.41%) Microsoft
1 3 (4.41%) HubSpot
2 2 (2.94%) Oracle
3 1 (1.47%) Cisco
3 1 (1.47%) Adobe
3 1 (1.47%) Juniper
3 1 (1.47%) Facebook
Reading, Berkshire
Randstad Technologies
Salary: £50000.00 per annum
Posted: 13 hours ago
Reading
Nigel Frank International Limited - Newcastle
Salary: £40000 - £50000 per annum + Fantastic Bonus & Benefits
Posted: 8 days ago
Reading
Hays IT - Uk Posting account
Salary: £55000.00 - £65000.00 per annum + Plus bens
Posted: 10 days ago
Reading
Nigel Frank International Limited - Newcastle
Salary: £45000 - £55000 per annum + Car, Pension, Laptop, Phone, Bonus
Posted: 16 days ago
Reading
Nigel Frank International Limited - Newcastle
Salary: £60000 - £65000 per annum + Car, Pension, Laptop, Bonus
Posted: 21 days ago