The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Advertising
Rank 91 124 105
Rank change year-on-year
+33 -19
Permanent jobs citing Advertising 65 20 37
As % of all permanent IT jobs located in Reading 2.59% 0.80% 1.73%
As % of the General category 5.44% 2.03% 4.22%
Number of salaries quoted 55 12 27
Average salary £55,000 £33,500 £47,500
Average salary % change year-on-year
+64.17% -29.47%
90% offered a salary of more than £47,500 £20,000 £33,500
10% offered a salary of more than £67,000 £62,000 £65,000
UK excluding London average salary £45,000 £40,000 £40,000
% change year-on-year
+12.49% -
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Reading region.

General Category
Reading
Permanent IT job ads with a match in the
General category
1195 983 877
As % of all permanent IT jobs located in Reading 47.61% 39.45% 41.08%
Number of salaries quoted 633 577 625
Average salary £52,500 £49,000 £45,000
Average salary % change year-on-year
+7.14% +8.88%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £77,800 £65,000 £75,000
UK excluding London average salary £45,000 £42,500 £42,000
% change year-on-year
+5.88% +1.19%

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Reading region.

Advertising Salary Trend in Reading

Advertising
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Advertising across the Reading region over the 3 months to 21 April 2015.

Advertising Salary Histogram in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 21 April 2015, IT jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 50 (41.67%) Telecoms
2 46 (38.33%) Marketing
3 32 (26.67%) Degree
4 29 (24.17%) JavaScript
5 28 (23.33%) Finance
6 24 (20.00%) SQL
7 21 (17.50%) Java
8 19 (15.83%) Linux
8 19 (15.83%) SaaS
9 18 (15.00%) Service Delivery
10 17 (14.17%) CRM
10 17 (14.17%) Oracle
10 17 (14.17%) Product Management
11 16 (13.33%) Software Engineering
11 16 (13.33%) Ajax
11 16 (13.33%) Service Management
12 14 (11.67%) CSS
12 14 (11.67%) HTML
12 14 (11.67%) Analytics
13 13 (10.83%) Microsoft
13 13 (10.83%) Project Management
13 13 (10.83%) Agile Software Development
14 12 (10.00%) Broadband
15 11 (9.17%) MS Excel
15 11 (9.17%) Web Analytics
16 10 (8.33%) Computer Science
16 10 (8.33%) German Language
16 10 (8.33%) ITIL
16 10 (8.33%) MS Office
17 9 (7.50%) Web Services

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 21 April 2015, IT jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 8 (6.67%) Lotus Domino
1 8 (6.67%) CMS
1 8 (6.67%) Umbraco
1 8 (6.67%) Sitecore CMS
1 8 (6.67%) Kentico
2 2 (1.67%) Apache
2 2 (1.67%) Tomcat
2 2 (1.67%) SharePoint
3 1 (0.83%) Node.js
Applications
1 11 (9.17%) MS Excel
2 10 (8.33%) MS Office
3 1 (0.83%) MS PowerPoint
Business Applications
1 2 (1.67%) Dynamics CRM
2 1 (0.83%) Dynamics NAV
Cloud Services
1 19 (15.83%) SaaS
2 1 (0.83%) Cloud Computing
Communications & Networking
1 12 (10.00%) Broadband
2 9 (7.50%) Internet
3 7 (5.83%) Wireless
3 7 (5.83%) 4G
4 5 (4.17%) Radio Access Network
5 2 (1.67%) DSLAM
5 2 (1.67%) VPN
6 1 (0.83%) DNS
6 1 (0.83%) SAN
6 1 (0.83%) LDAP
6 1 (0.83%) ATM
6 1 (0.83%) NGN
6 1 (0.83%) xDSL
6 1 (0.83%) MPLS
6 1 (0.83%) DOCSIS
6 1 (0.83%) LAN
6 1 (0.83%) PSTN
6 1 (0.83%) SDH
6 1 (0.83%) SMTP
6 1 (0.83%) Ethernet
Database & Business Intelligence
1 3 (2.50%) MySQL
1 3 (2.50%) SQL Server
1 3 (2.50%) Big Data
2 2 (1.67%) MarkLogic
3 1 (0.83%) Oracle Database
3 1 (0.83%) Relational Database
3 1 (0.83%) SQL Server 2012
3 1 (0.83%) Data Warehouse
3 1 (0.83%) Data Mining
3 1 (0.83%) PostgreSQL
3 1 (0.83%) Microsoft Analysis Services
3 1 (0.83%) SQL Server Reporting Services
3 1 (0.83%) SQL Server Integration Services
3 1 (0.83%) SQL Server Analysis Services
3 1 (0.83%) NoSQL
Development Applications
1 3 (2.50%) Git (software)
2 2 (1.67%) JBehave
2 2 (1.67%) Artifactory
2 2 (1.67%) Jenkins
2 2 (1.67%) Subversion
2 2 (1.67%) Selenium
2 2 (1.67%) AnthillPro
3 1 (0.83%) JIRA
3 1 (0.83%) FogBugz
3 1 (0.83%) Mocha
General
1 50 (41.67%) Telecoms
2 46 (38.33%) Marketing
3 28 (23.33%) Finance
4 10 (8.33%) German Language
5 5 (4.17%) Electronics
5 5 (4.17%) Billing
6 3 (2.50%) Retail
6 3 (2.50%) Law
6 3 (2.50%) Legal
6 3 (2.50%) Dutch Language
7 2 (1.67%) Banking
8 1 (0.83%) Publishing
Job Titles
1 21 (17.50%) Developer
2 19 (15.83%) Account Manager
3 16 (13.33%) Consultant
4 12 (10.00%) Software Engineer
4 12 (10.00%) Senior Developer
5 10 (8.33%) Senior Manager
6 9 (7.50%) Java Developer
7 8 (6.67%) Recruitment Consultant
8 7 (5.83%) Sales Manager
8 7 (5.83%) Sitecore Developer
9 6 (5.00%) IPTV Consultant
9 6 (5.00%) Security Manager
9 6 (5.00%) Senior .NET Developer
9 6 (5.00%) Senior Software Engineer
9 6 (5.00%) .NET Developer
9 6 (5.00%) Senior Consultant
9 6 (5.00%) Analyst
10 5 (4.17%) Bid Manager
10 5 (4.17%) Senior Java Developer
11 4 (3.33%) Information Manager
Libraries, Frameworks & Software Standards
1 16 (13.33%) Ajax
2 14 (11.67%) CSS
2 14 (11.67%) HTML
3 9 (7.50%) Web Services
4 8 (6.67%) .NET
4 8 (6.67%) ASP.NET
5 7 (5.83%) Spring
5 7 (5.83%) J2EE
5 7 (5.83%) CSS3
5 7 (5.83%) HTML5
6 6 (5.00%) WinForms
7 3 (2.50%) XML
7 3 (2.50%) jQuery
7 3 (2.50%) RESTful
8 2 (1.67%) FreeMarker
8 2 (1.67%) Taglibs
8 2 (1.67%) ASP.NET Web Forms
8 2 (1.67%) JDBC
8 2 (1.67%) JSP
8 2 (1.67%) Hibernate
Miscellaneous
1 10 (8.33%) Computer Science
2 9 (7.50%) Social Media
3 8 (6.67%) IPTV
4 7 (5.83%) Data Protection Act
5 6 (5.00%) Over-the-Top Content
5 6 (5.00%) Video on Demand
6 4 (3.33%) User Experience
6 4 (3.33%) Analytical Skills
7 2 (1.67%) Open Source
7 2 (1.67%) Management Information System
7 2 (1.67%) Handset
8 1 (0.83%) Replication
8 1 (0.83%) Clustering
8 1 (0.83%) STB
8 1 (0.83%) Streaming Music
8 1 (0.83%) Taxonomies
8 1 (0.83%) Graphic Design
8 1 (0.83%) RIA
Operating Systems
1 19 (15.83%) Linux
2 2 (1.67%) VMS
2 2 (1.67%) Windows
3 1 (0.83%) Red Hat Enterprise Linux
3 1 (0.83%) Oracle Linux
3 1 (0.83%) Windows Phone 8
3 1 (0.83%) Windows Phone
3 1 (0.83%) SUSE Linux Enterprise Server
Processes & Methodologies
1 18 (15.00%) Service Delivery
2 17 (14.17%) CRM
2 17 (14.17%) Product Management
3 16 (13.33%) Service Management
3 16 (13.33%) Software Engineering
4 14 (11.67%) Analytics
5 13 (10.83%) Agile Software Development
5 13 (10.83%) Project Management
6 11 (9.17%) Web Analytics
7 10 (8.33%) ITIL
8 9 (7.50%) Digital Marketing
8 9 (7.50%) Business Development
9 8 (6.67%) Use Case
10 7 (5.83%) Performance Management
10 7 (5.83%) Cyber Security
10 7 (5.83%) Content Management
10 7 (5.83%) Information Security
10 7 (5.83%) Data Protection
11 6 (5.00%) Matrix Management
11 6 (5.00%) DRM
Programming Languages
1 29 (24.17%) JavaScript
2 24 (20.00%) SQL
3 21 (17.50%) Java
4 8 (6.67%) C#
5 3 (2.50%) Python
6 2 (1.67%) XQuery
6 2 (1.67%) Shell Script
6 2 (1.67%) Ruby
6 2 (1.67%) XPath
6 2 (1.67%) Groovy
6 2 (1.67%) PHP
6 2 (1.67%) VBScript
7 1 (0.83%) T-SQL
7 1 (0.83%) C
Qualifications
1 32 (26.67%) Degree
2 8 (6.67%) A+ Certification
3 6 (5.00%) SC Cleared
3 6 (5.00%) Security Cleared
4 3 (2.50%) PMP
4 3 (2.50%) PMI Certification
5 1 (0.83%) ACCA
5 1 (0.83%) CIMA
Quality Assurance & Compliance
1 8 (6.67%) ISO/IEC 27001
2 7 (5.83%) PCI DSS
3 3 (2.50%) Sarbanes-Oxley
4 2 (1.67%) SLA
5 1 (0.83%) COBIT
5 1 (0.83%) QA
5 1 (0.83%) ISO 14001
5 1 (0.83%) ISO 9000
5 1 (0.83%) ISO 9001
System Software
1 1 (0.83%) VMware Infrastructure
1 1 (0.83%) Hyper-V
1 1 (0.83%) vSphere
1 1 (0.83%) vCloud
Systems Management
1 2 (1.67%) Puppet
Vendors
1 17 (14.17%) Oracle
2 13 (10.83%) Microsoft
3 8 (6.67%) Sitecore
4 2 (1.67%) Salesforce.com
4 2 (1.67%) DoubleClick
4 2 (1.67%) Google
5 1 (0.83%) Huawei
5 1 (0.83%) Zend
5 1 (0.83%) VMware
5 1 (0.83%) Adobe
5 1 (0.83%) Facebook
Reading, Berkshire
Randstad Technologies
Salary: £70000 per annum
Posted: 5 hours ago
Reading, Berkshire
Randstad Technologies
Salary: £55000.00 per annum
Posted: 5 hours ago
Reading, Berkshire
Dawson & Walsh
Salary: £50000 - £65000 per annum + Bonus + Pension + Benefits
Posted: 3 days ago
Reading, Berkshire
Nigel Frank International Ltd
Salary: £40000 - £50000 per annum + bonus, pension & package!
Posted: 3 days ago
Reading, Berkshire
JM
Salary: Bonus + Benefits
Posted: 4 days ago
Reading, Berkshire
SLS Services Limited
Salary: Competitive
Posted: 5 days ago