The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 26 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Jan 2015
Same period 2014 Same period 2013
Advertising
Rank 82 131 110
Rank change year-on-year
+49 -21
Permanent jobs citing Advertising 56 13 19
As % of all permanent IT jobs located in Reading 2.35% 0.56% 0.97%
As % of the General category 5.21% 1.36% 2.46%
Number of salaries quoted 42 11 15
Average salary £55,000 £35,250 £35,000
Average salary % change year-on-year
+56.02% +0.71%
90% offered a salary of more than £45,000 £33,500 £32,500
10% offered a salary of more than £72,500 £57,500 £61,000
UK excluding London average salary £40,000 £40,000 £39,500
% change year-on-year
- +1.26%
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Reading region.

General Category
Reading
Permanent IT job ads with a match in the
General category
1075 957 772
As % of all permanent IT jobs located in Reading 45.15% 40.99% 39.57%
Number of salaries quoted 600 612 618
Average salary £52,500 £50,000 £45,000
Average salary % change year-on-year
+5.00% +11.11%
90% offered a salary of more than £32,500 £32,500 £28,500
10% offered a salary of more than £75,000 £67,500 £70,000
UK excluding London average salary £45,000 £43,000 £42,500
% change year-on-year
+4.65% +1.17%

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Reading region.

Advertising Salary Trend in Reading

Advertising
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Advertising across the Reading region over the 3 months to 26 January 2015.

Advertising Salary Histogram in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 26 January 2015, IT jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 43 (53.09%) Telecoms
2 28 (34.57%) Degree
3 24 (29.63%) Marketing
4 23 (28.40%) Finance
5 20 (24.69%) Service Delivery
6 19 (23.46%) MS Office
6 19 (23.46%) Social Media
7 16 (19.75%) Internet
8 15 (18.52%) JavaScript
8 15 (18.52%) German Language
9 13 (16.05%) CRM
10 12 (14.81%) Product Management
11 11 (13.58%) Service Management
12 10 (12.35%) Broadband
12 10 (12.35%) Analytics
13 9 (11.11%) Computer Science
13 9 (11.11%) Linux
13 9 (11.11%) Project Management
14 8 (9.88%) Java
14 8 (9.88%) SQL
14 8 (9.88%) Oracle
14 8 (9.88%) Software Engineering
14 8 (9.88%) Ajax
15 7 (8.64%) Business Development
15 7 (8.64%) Web Analytics
15 7 (8.64%) HTML
16 6 (7.41%) CSS
16 6 (7.41%) MS Excel
16 6 (7.41%) Microsoft
16 6 (7.41%) Wireless

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 26 January 2015, IT jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 2 (2.47%) Lotus Domino
1 2 (2.47%) Apache
1 2 (2.47%) Tomcat
1 2 (2.47%) SharePoint
2 1 (1.23%) CMS
2 1 (1.23%) Drupal
2 1 (1.23%) Node.js
Applications
1 19 (23.46%) MS Office
2 6 (7.41%) MS Excel
3 1 (1.23%) MS PowerPoint
Business Applications
1 3 (3.70%) Dynamics CRM
2 1 (1.23%) Dynamics AX
2 1 (1.23%) Dynamics GP
2 1 (1.23%) FRx
2 1 (1.23%) Dynamics NAV
Cloud Services
1 5 (6.17%) SaaS
Communications & Networking
1 16 (19.75%) Internet
2 10 (12.35%) Broadband
3 6 (7.41%) Wireless
3 6 (7.41%) 4G
4 5 (6.17%) Radio Access Network
5 1 (1.23%) HSRP
5 1 (1.23%) VLAN
5 1 (1.23%) Cisco IOS
5 1 (1.23%) Junos
5 1 (1.23%) Ethernet
5 1 (1.23%) TCP/IP
5 1 (1.23%) IPv6
5 1 (1.23%) MPLS
5 1 (1.23%) OSPF
5 1 (1.23%) BGP
5 1 (1.23%) VRRP
Database & Business Intelligence
1 3 (3.70%) SQL Server
2 2 (2.47%) MySQL
2 2 (2.47%) MarkLogic
3 1 (1.23%) Data Warehouse
3 1 (1.23%) PostgreSQL
3 1 (1.23%) Microsoft Analysis Services
3 1 (1.23%) SQL Server Reporting Services
3 1 (1.23%) SQL Server Integration Services
3 1 (1.23%) SQL Server Analysis Services
3 1 (1.23%) NoSQL
3 1 (1.23%) Big Data
3 1 (1.23%) SQL Server 2012
Development Applications
1 2 (2.47%) Subversion
1 2 (2.47%) Selenium
1 2 (2.47%) AnthillPro
1 2 (2.47%) Git (software)
1 2 (2.47%) JBehave
1 2 (2.47%) Artifactory
1 2 (2.47%) Jenkins
2 1 (1.23%) Mocha
General
1 43 (53.09%) Telecoms
2 24 (29.63%) Marketing
3 23 (28.40%) Finance
4 15 (18.52%) German Language
5 6 (7.41%) Electronics
6 5 (6.17%) Dutch Language
7 4 (4.94%) Billing
8 2 (2.47%) Banking
8 2 (2.47%) Retail
8 2 (2.47%) Legal
9 1 (1.23%) Publishing
9 1 (1.23%) Law
Job Titles
1 21 (25.93%) Consultant
2 17 (20.99%) Recruitment Consultant
3 14 (17.28%) Account Manager
4 9 (11.11%) Resourcer
5 8 (9.88%) Recruitment Resourcer
5 8 (9.88%) Developer
6 6 (7.41%) Analyst
7 5 (6.17%) Bid Manager
7 5 (6.17%) Software Engineer
8 4 (4.94%) Sales Manager
8 4 (4.94%) Business Analyst
8 4 (4.94%) Senior Business Analyst
8 4 (4.94%) Senior Analyst
9 3 (3.70%) Senior Manager
9 3 (3.70%) Technical Manager
9 3 (3.70%) Java Developer
9 3 (3.70%) Front-End Developer
10 2 (2.47%) Senior Front-End Developer
10 2 (2.47%) Strategy Manager
10 2 (2.47%) Data Manager
Libraries, Frameworks & Software Standards
1 8 (9.88%) Ajax
2 7 (8.64%) HTML
3 6 (7.41%) CSS
4 3 (3.70%) Web Services
4 3 (3.70%) RESTful
4 3 (3.70%) HTML5
4 3 (3.70%) Sass
5 2 (2.47%) LESS
5 2 (2.47%) AngularJS
5 2 (2.47%) KnockoutJS
5 2 (2.47%) CSS3
5 2 (2.47%) FreeMarker
5 2 (2.47%) jQuery
5 2 (2.47%) Taglibs
5 2 (2.47%) XML
5 2 (2.47%) Hibernate
5 2 (2.47%) Spring
5 2 (2.47%) JDBC
5 2 (2.47%) JSP
5 2 (2.47%) J2EE
Miscellaneous
1 19 (23.46%) Social Media
2 9 (11.11%) Computer Science
3 4 (4.94%) User Experience
4 3 (3.70%) Analytical Skills
5 2 (2.47%) Open Source
5 2 (2.47%) Management Information System
5 2 (2.47%) IPTV
6 1 (1.23%) Smartphone
6 1 (1.23%) Streaming Music
6 1 (1.23%) Taxonomies
6 1 (1.23%) Graphic Design
6 1 (1.23%) Data Protection Act
6 1 (1.23%) Replication
6 1 (1.23%) Clustering
6 1 (1.23%) RIA
6 1 (1.23%) Video on Demand
6 1 (1.23%) Over-the-Top Content
Operating Systems
1 9 (11.11%) Linux
2 2 (2.47%) VMS
3 1 (1.23%) Oracle Linux
Processes & Methodologies
1 20 (24.69%) Service Delivery
2 13 (16.05%) CRM
3 12 (14.81%) Product Management
4 11 (13.58%) Service Management
5 10 (12.35%) Analytics
6 9 (11.11%) Project Management
7 8 (9.88%) Software Engineering
8 7 (8.64%) Web Analytics
8 7 (8.64%) Business Development
9 6 (7.41%) Performance Management
10 4 (4.94%) Digital Marketing
10 4 (4.94%) Web Development
10 4 (4.94%) Email Marketing
10 4 (4.94%) Business Analysis
10 4 (4.94%) eTOM
10 4 (4.94%) BPR
10 4 (4.94%) E-Commerce
10 4 (4.94%) Workflow
11 3 (3.70%) Pay per click
11 3 (3.70%) SEO
Programming Languages
1 15 (18.52%) JavaScript
2 8 (9.88%) Java
2 8 (9.88%) SQL
3 3 (3.70%) Python
4 2 (2.47%) XQuery
4 2 (2.47%) Shell Script
4 2 (2.47%) Ruby
4 2 (2.47%) XPath
4 2 (2.47%) Groovy
4 2 (2.47%) VBScript
5 1 (1.23%) T-SQL
5 1 (1.23%) C
5 1 (1.23%) PHP
Qualifications
1 28 (34.57%) Degree
2 2 (2.47%) SC Cleared
2 2 (2.47%) Security Cleared
2 2 (2.47%) A+ Certification
3 1 (1.23%) ACCA
3 1 (1.23%) CIMA
Quality Assurance & Compliance
1 1 (1.23%) SLA
1 1 (1.23%) ISO/IEC 27001
1 1 (1.23%) QA
1 1 (1.23%) PCI DSS
Systems Management
1 2 (2.47%) Puppet
Vendors
1 8 (9.88%) Oracle
2 6 (7.41%) Microsoft
3 2 (2.47%) Salesforce.com
3 2 (2.47%) DoubleClick
3 2 (2.47%) Google
4 1 (1.23%) Facebook
4 1 (1.23%) HubSpot
4 1 (1.23%) Adobe
4 1 (1.23%) Juniper
4 1 (1.23%) Cisco
Reading, Berkshire
JM
Salary: £75000 - £80000 per annum + Bonus + Benefits
Posted: 7 hours ago
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