The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Advertising
Rank 100 106 100
Rank change year-on-year
+6 -6
Permanent jobs citing Advertising 48 31 38
As % of all permanent IT jobs located in Reading 2.11% 1.34% 1.76%
As % of the General category 4.50% 3.37% 4.90%
Number of salaries quoted 42 15 25
Average salary £56,250 £33,500 £47,500
Average salary % change year-on-year
+67.91% -29.47%
90% offered a salary of more than £47,500 £20,000 £32,600
10% offered a salary of more than £75,000 £65,500 £61,500
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Reading region.

General Category
Reading
Permanent IT job ads with a match in the
General category
1067 919 776
As % of all permanent IT jobs located in Reading 46.92% 39.71% 35.89%
Number of salaries quoted 641 534 583
Average salary £50,000 £50,000 £45,000
Average salary % change year-on-year
- +11.11%
90% offered a salary of more than £35,000 £30,000 £30,000
10% offered a salary of more than £78,500 £67,500 £90,000
UK excluding London average salary £45,000 £43,000 £42,500
% change year-on-year
+4.65% +1.17%

Advertising
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the Reading region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Reading

Advertising
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Reading region.

Advertising Salary Trend in Reading

Advertising
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Advertising across the Reading region over the 3 months to 22 May 2015.

Advertising Salary Histogram in Reading

Advertising
Top 30 Related IT Skills in Reading

For the 6 months to 22 May 2015, IT jobs across the Reading region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 41 (37.27%) Marketing
2 32 (29.09%) Telecoms
3 30 (27.27%) JavaScript
4 28 (25.45%) Finance
5 26 (23.64%) SQL
6 23 (20.91%) Java
6 23 (20.91%) Linux
7 21 (19.09%) Oracle
8 20 (18.18%) SaaS
9 18 (16.36%) Degree
9 18 (16.36%) Agile Software Development
9 18 (16.36%) Software Engineering
9 18 (16.36%) Ajax
10 16 (14.55%) Service Delivery
11 15 (13.64%) Microsoft
12 14 (12.73%) Analytics
13 13 (11.82%) ASP.NET
13 13 (11.82%) CSS
13 13 (11.82%) .NET
13 13 (11.82%) C#
13 13 (11.82%) HTML
14 11 (10.00%) Web Analytics
15 10 (9.09%) German Language
15 10 (9.09%) Use Case
15 10 (9.09%) MS Excel
15 10 (9.09%) ITIL
16 9 (8.18%) CRM
16 9 (8.18%) SQL Server
16 9 (8.18%) MS Office
16 9 (8.18%) Digital Marketing

Advertising
Top Related IT Skills in Reading by Category

For the 6 months to 22 May 2015, IT jobs across the Reading region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 8 (7.27%) Umbraco
1 8 (7.27%) Sitecore CMS
1 8 (7.27%) Kentico
1 8 (7.27%) CMS
1 8 (7.27%) Lotus Domino
2 2 (1.82%) Apache
2 2 (1.82%) Tomcat
2 2 (1.82%) SharePoint
3 1 (0.91%) MS Exchange
3 1 (0.91%) Exchange Server 2003
3 1 (0.91%) Exchange Server 2010
Applications
1 10 (9.09%) MS Excel
2 9 (8.18%) MS Office
Business Applications
1 1 (0.91%) Dynamics CRM
Cloud Services
1 20 (18.18%) SaaS
2 3 (2.73%) Cloud Computing
Communications & Networking
1 8 (7.27%) Internet
2 4 (3.64%) VPN
3 3 (2.73%) DNS
3 3 (2.73%) LDAP
3 3 (2.73%) FTP
3 3 (2.73%) TCP/IP
3 3 (2.73%) Broadband
3 3 (2.73%) SMTP
3 3 (2.73%) SAN
4 2 (1.82%) 4G
4 2 (1.82%) Wireless
4 2 (1.82%) DSLAM
5 1 (0.91%) Ethernet
5 1 (0.91%) LAN
5 1 (0.91%) PSTN
5 1 (0.91%) SDH
5 1 (0.91%) VoIP
5 1 (0.91%) DOCSIS
5 1 (0.91%) MPLS
5 1 (0.91%) ATM
Database & Business Intelligence
1 9 (8.18%) SQL Server
2 3 (2.73%) MySQL
2 3 (2.73%) Big Data
2 3 (2.73%) Oracle Database
2 3 (2.73%) Relational Database
3 2 (1.82%) MarkLogic
4 1 (0.91%) Data Mining
Development Applications
1 3 (2.73%) Git (software)
2 2 (1.82%) Artifactory
2 2 (1.82%) Jenkins
2 2 (1.82%) JBehave
2 2 (1.82%) AnthillPro
2 2 (1.82%) Subversion
2 2 (1.82%) Selenium
3 1 (0.91%) JIRA
3 1 (0.91%) Mocha
3 1 (0.91%) FogBugz
General
1 41 (37.27%) Marketing
2 32 (29.09%) Telecoms
3 28 (25.45%) Finance
4 10 (9.09%) German Language
5 3 (2.73%) Law
5 3 (2.73%) Dutch Language
5 3 (2.73%) Billing
6 2 (1.82%) Retail
6 2 (1.82%) Legal
7 1 (0.91%) Publishing
7 1 (0.91%) Banking
Job Titles
1 24 (21.82%) Developer
2 16 (14.55%) Consultant
3 14 (12.73%) Software Engineer
4 12 (10.91%) Senior Developer
5 11 (10.00%) Senior Manager
5 11 (10.00%) .NET Developer
6 10 (9.09%) Account Manager
7 9 (8.18%) Java Developer
8 8 (7.27%) Senior Software Engineer
8 8 (7.27%) Recruitment Consultant
9 7 (6.36%) Sitecore Developer
10 6 (5.45%) Senior .NET Developer
10 6 (5.45%) Security Manager
10 6 (5.45%) IPTV Consultant
10 6 (5.45%) Sales Manager
10 6 (5.45%) Senior Consultant
11 5 (4.55%) Senior Java Developer
12 4 (3.64%) Resourcer
12 4 (3.64%) Recruitment Resourcer
12 4 (3.64%) Lead Java Developer
Libraries, Frameworks & Software Standards
1 18 (16.36%) Ajax
2 13 (11.82%) ASP.NET
2 13 (11.82%) CSS
2 13 (11.82%) .NET
2 13 (11.82%) HTML
3 8 (7.27%) Web Services
4 7 (6.36%) J2EE
4 7 (6.36%) Spring
4 7 (6.36%) CSS3
4 7 (6.36%) HTML5
4 7 (6.36%) RESTful
5 6 (5.45%) WinForms
6 5 (4.55%) ASP.NET MVC
6 5 (4.55%) ASP.NET Web API
7 3 (2.73%) XML
7 3 (2.73%) jQuery
8 2 (1.82%) ASP.NET Web Forms
8 2 (1.82%) FreeMarker
8 2 (1.82%) Taglibs
8 2 (1.82%) Hibernate
Miscellaneous
1 9 (8.18%) Social Media
2 8 (7.27%) Computer Science
3 7 (6.36%) Data Protection Act
3 7 (6.36%) IPTV
4 6 (5.45%) Over-the-Top Content
4 6 (5.45%) Video on Demand
5 4 (3.64%) User Experience
6 3 (2.73%) Handset
6 3 (2.73%) Analytical Skills
7 2 (1.82%) Open Source
7 2 (1.82%) Management Information System
8 1 (0.91%) Taxonomies
8 1 (0.91%) Graphic Design
8 1 (0.91%) STB
8 1 (0.91%) Streaming Music
Operating Systems
1 23 (20.91%) Linux
2 5 (4.55%) Windows
3 3 (2.73%) Red Hat Enterprise Linux
3 3 (2.73%) SUSE Linux Enterprise Server
4 2 (1.82%) VMS
5 1 (0.91%) Windows Server 2003
5 1 (0.91%) Windows Server 2008
5 1 (0.91%) Oracle Linux
5 1 (0.91%) Windows Phone 8
5 1 (0.91%) Windows Phone
Processes & Methodologies
1 18 (16.36%) Agile Software Development
1 18 (16.36%) Software Engineering
2 16 (14.55%) Service Delivery
3 14 (12.73%) Analytics
4 11 (10.00%) Web Analytics
5 10 (9.09%) Use Case
5 10 (9.09%) ITIL
6 9 (8.18%) CRM
6 9 (8.18%) Digital Marketing
6 9 (8.18%) Product Management
7 8 (7.27%) Service Management
7 8 (7.27%) Project Management
8 7 (6.36%) MVC
8 7 (6.36%) Scrum
8 7 (6.36%) Information Security
8 7 (6.36%) TDD
8 7 (6.36%) Continuous Integration
8 7 (6.36%) Data Protection
8 7 (6.36%) Cyber Security
9 6 (5.45%) ISMS
Programming Languages
1 30 (27.27%) JavaScript
2 26 (23.64%) SQL
3 23 (20.91%) Java
4 13 (11.82%) C#
5 2 (1.82%) Groovy
5 2 (1.82%) Ruby
5 2 (1.82%) XPath
5 2 (1.82%) VBScript
5 2 (1.82%) PHP
5 2 (1.82%) Python
5 2 (1.82%) Shell Script
5 2 (1.82%) XQuery
Qualifications
1 18 (16.36%) Degree
2 8 (7.27%) A+ Certification
3 6 (5.45%) SC Cleared
3 6 (5.45%) Security Cleared
4 3 (2.73%) PMP
4 3 (2.73%) PMI Certification
Quality Assurance & Compliance
1 8 (7.27%) ISO/IEC 27001
2 7 (6.36%) PCI DSS
3 4 (3.64%) SLA
4 3 (2.73%) Sarbanes-Oxley
5 2 (1.82%) QA
6 1 (0.91%) ISO 9000
6 1 (0.91%) ISO 9001
6 1 (0.91%) ISO 14001
6 1 (0.91%) COBIT
System Software
1 4 (3.64%) VMware Infrastructure
2 3 (2.73%) Hyper-V
2 3 (2.73%) vSphere
2 3 (2.73%) vCloud
3 1 (0.91%) Active Directory
Systems Management
1 2 (1.82%) Puppet
Vendors
1 21 (19.09%) Oracle
2 15 (13.64%) Microsoft
3 8 (7.27%) Sitecore
4 5 (4.55%) Facebook
5 4 (3.64%) VMware
6 2 (1.82%) DoubleClick
6 2 (1.82%) Google
6 2 (1.82%) Salesforce.com
7 1 (0.91%) Adobe
7 1 (0.91%) Zend
7 1 (0.91%) Huawei
Reading, Berkshire
JM
Salary: £80000 - £90000 per annum + Bonus + Benefits
Posted: 14 hours ago
Reading, Berkshire
JM
Salary: £55000 - £60000 per annum + Bonus + Benefits
Posted: 19 hours ago
Reading
Nigel Frank International Limited - Newcastle
Salary: £50000 - £60000 per annum + benefits, car allowance, bonus
Posted: Yesterday
Reading
Nigel Frank International Limited - Newcastle
Salary: £30000 - £40000 per annum
Posted: 3 days ago
Reading, Berkshire
Dawson & Walsh
Salary: £50000 - £65000 per annum + Bonus + Pension + Benefits
Posted: 4 days ago
Reading
Nigel Frank International Limited - Newcastle
Salary: £40000 - £50000 per annum
Posted: 22 days ago