The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Advertising
Rank 111 113 114
Rank change year-on-year
+2 +1
Contract jobs citing Advertising 15 15 9
As % of all contract IT jobs located in Berkshire 0.57% 0.58% 0.37%
As % of the General category 1.29% 1.37% 0.72%
Number of daily rates quoted 14 10 4
Average daily rate
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£400 £260 £325
Average daily rate % change year-on-year
+53.84% -20.00%
90% offered a daily rate of more than £325 £205 £273
10% offered a daily rate of more than £518 £406 £423
UK excluding London average daily rate £400 £375 £356
% change year-on-year
+6.66% +5.26%
Number of hourly rates quoted 0 2 0
Average hourly rate - £26.50 -
UK excluding London average hourly rate £20.25 £25.50 £15.64
% change year-on-year
-20.58% +63.09%
Advertising
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
1163 1095 1253
As % of all contract IT jobs located in Berkshire 43.90% 42.49% 51.08%
Number of daily rates quoted 541 518 412
Average daily rate £400 £400 £350
Average daily rate % change year-on-year
- +14.28%
90% offered a daily rate of more than £214 £252 £215
10% offered a daily rate of more than £550 £525 £475
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 18 30 44
Average hourly rate £20.13 £18.20 £17.50
Average hourly rate % change year-on-year
+10.60% +3.97%
90% offered a hourly rate of more than £12.10 £11.98 £12.50
10% offered a hourly rate of more than £41.60 £43.40 £40.00
UK excluding London average hourly rate £22.69 £24.25 £22.50
% change year-on-year
-6.43% +7.77%

Advertising
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Berkshire region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Berkshire

Advertising
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Berkshire region.

Advertising Daily Rate Trend in Berkshire

Advertising
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Berkshire region over the 3 months to 19 December 2014.

Advertising Daily Rate Histogram in Berkshire

Advertising
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Berkshire region.

Advertising Hourly Rate Trend in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +17 4 £400 +53.84% 8
Slough -8 4 £350 +34.61% 3
Wokingham - 1 £425 - 1
Windsor - - - -
Maidenhead - - - - 1
Newbury - - - - 6
Advertising
South East

Advertising
Top 30 Related IT Skills in Berkshire

For the 6 months to 19 December 2014, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 15 (53.57%) Telecoms
2 13 (46.43%) Agile Software Development
3 10 (35.71%) Scrum
4 9 (32.14%) Marketing
5 8 (28.57%) Business Analysis
6 7 (25.00%) Stakeholder Management
7 6 (21.43%) Customer Insight
7 6 (21.43%) People Management
8 5 (17.86%) Strategic Management
8 5 (17.86%) Supply Chain Management
8 5 (17.86%) SharePoint
8 5 (17.86%) B2B
8 5 (17.86%) Microsoft
9 4 (14.29%) ITIL
9 4 (14.29%) HTML
9 4 (14.29%) .NET
9 4 (14.29%) SharePoint 2010
9 4 (14.29%) SharePoint 2013
10 3 (10.71%) CSS
10 3 (10.71%) JavaScript
10 3 (10.71%) Agresso
11 2 (7.14%) ASP.NET
11 2 (7.14%) OO
11 2 (7.14%) PHP
11 2 (7.14%) SQL
11 2 (7.14%) Java
11 2 (7.14%) C#
11 2 (7.14%) SQL Server
11 2 (7.14%) Migration
11 2 (7.14%) Workflow

Advertising
Top Related IT Skills in Berkshire by Category

For the 6 months to 19 December 2014, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 5 (17.86%) SharePoint
2 4 (14.29%) SharePoint 2010
2 4 (14.29%) SharePoint 2013
3 2 (7.14%) SharePoint Server
Applications
1 2 (7.14%) InfoPath
2 1 (3.57%) PowerPivot
2 1 (3.57%) MS Office
2 1 (3.57%) MS Excel
Business Applications
1 3 (10.71%) Agresso
Communications & Networking
1 1 (3.57%) LAN
1 1 (3.57%) WAN
Database & Business Intelligence
1 2 (7.14%) SQL Server
2 1 (3.57%) Microsoft Power View
2 1 (3.57%) SQL Server 2012
2 1 (3.57%) SQL Server Analysis Services
2 1 (3.57%) SQLite
2 1 (3.57%) SQL Server Integration Services
2 1 (3.57%) SQL Server Reporting Services
Development Applications
1 1 (3.57%) Team Foundation Server
1 1 (3.57%) Visual Studio
1 1 (3.57%) VSS/SourceSafe
General
1 15 (53.57%) Telecoms
2 9 (32.14%) Marketing
3 1 (3.57%) Finance
3 1 (3.57%) Retail
3 1 (3.57%) Billing
Job Titles
1 9 (32.14%) Business Analyst
1 9 (32.14%) Analyst
2 8 (28.57%) Senior Business Analyst
2 8 (28.57%) Senior Analyst
3 7 (25.00%) Developer
4 6 (21.43%) Marketing Manager
4 6 (21.43%) Telecoms Business Analyst
5 4 (14.29%) Consultant
6 3 (10.71%) SharePoint Consultant
6 3 (10.71%) Technical Consultant
7 2 (7.14%) Communications Manager
7 2 (7.14%) SharePoint Developer
7 2 (7.14%) Android Developer
8 1 (3.57%) iOS Developer
8 1 (3.57%) Mobile Developer
8 1 (3.57%) ScrumMaster
8 1 (3.57%) SharePoint Architect
8 1 (3.57%) Process Analyst
8 1 (3.57%) Applications Developer
8 1 (3.57%) Business Process Analyst
Libraries, Frameworks & Software Standards
1 4 (14.29%) HTML
1 4 (14.29%) .NET
2 3 (10.71%) CSS
3 2 (7.14%) ASP.NET
3 2 (7.14%) Ajax
3 2 (7.14%) jQuery
3 2 (7.14%) HTML5
3 2 (7.14%) REST
4 1 (3.57%) CSS3
4 1 (3.57%) iOS SDK
4 1 (3.57%) Android SDK
4 1 (3.57%) RESTful
4 1 (3.57%) WCF
4 1 (3.57%) WF
4 1 (3.57%) Silverlight
4 1 (3.57%) CodeIgniter
4 1 (3.57%) JSON
4 1 (3.57%) MDX
4 1 (3.57%) SOAP
4 1 (3.57%) Web Services
Miscellaneous
1 2 (7.14%) Home Automation
1 2 (7.14%) User Experience
1 2 (7.14%) Analytical Skills
2 1 (3.57%) Digital Media
2 1 (3.57%) iPad
2 1 (3.57%) Mobile App
2 1 (3.57%) iPhone
2 1 (3.57%) Smartphone
2 1 (3.57%) Replication
2 1 (3.57%) W3C
Operating Systems
1 2 (7.14%) Android
1 2 (7.14%) Apple iOS
2 1 (3.57%) Windows
Processes & Methodologies
1 13 (46.43%) Agile Software Development
2 10 (35.71%) Scrum
3 8 (28.57%) Business Analysis
4 7 (25.00%) Stakeholder Management
5 6 (21.43%) Customer Insight
5 6 (21.43%) People Management
6 5 (17.86%) Strategic Management
6 5 (17.86%) Supply Chain Management
6 5 (17.86%) B2B
7 4 (14.29%) ITIL
8 2 (7.14%) OO
8 2 (7.14%) Migration
8 2 (7.14%) Workflow
8 2 (7.14%) Android Development
9 1 (3.57%) Continuous Improvement
9 1 (3.57%) Marketing Strategy
9 1 (3.57%) Root Cause Analysis
9 1 (3.57%) Capacity Planning
9 1 (3.57%) Waterfall
9 1 (3.57%) iOS Development
Programming Languages
1 3 (10.71%) JavaScript
2 2 (7.14%) PHP
2 2 (7.14%) SQL
2 2 (7.14%) Java
2 2 (7.14%) C#
2 2 (7.14%) PowerShell
3 1 (3.57%) PHP5
3 1 (3.57%) Ruby
3 1 (3.57%) C++
3 1 (3.57%) T-SQL
3 1 (3.57%) Perl
Qualifications
1 1 (3.57%) SC Cleared
1 1 (3.57%) Security Cleared
1 1 (3.57%) Degree
Vendors
1 5 (17.86%) Microsoft
2 1 (3.57%) Google
2 1 (3.57%) Facebook
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