The first table below looks at the prevalence of the term Advertising in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Berkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Advertising
Rank 109 113 120
Rank change year-on-year
+4 +7
Contract jobs citing Advertising 15 9 16
As % of all contract IT jobs located in Berkshire 0.60% 0.38% 0.51%
As % of the General category 1.37% 0.80% 1.00%
Number of daily rates quoted 11 6 8
Average daily rate
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£350 £241 £425
Average daily rate % change year-on-year
+45.07% -43.23%
90% offered a daily rate of more than £340 £150 £380
10% offered a daily rate of more than £400 £295 £454
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.50 £16.75 £19.50
% change year-on-year
+34.32% -14.10%
General Category
Berkshire
Contract IT job ads with a match in the
General category
1094 1130 1598
As % of all contract IT jobs located in Berkshire 43.46% 47.08% 51.05%
Number of daily rates quoted 474 443 480
Average daily rate £375 £375 £330
Average daily rate % change year-on-year
- +13.63%
90% offered a daily rate of more than £225 £210 £210
10% offered a daily rate of more than £500 £523 £475
UK excluding London average daily rate £388 £388 £375
% change year-on-year
- +3.33%
Number of hourly rates quoted 17 20 24
Average hourly rate £19.00 £30.50 £27.25
Average hourly rate % change year-on-year
-37.70% +11.92%
90% offered a hourly rate of more than £16.00 £16.00 £14.40
10% offered a hourly rate of more than £32.00 £43.50 £52.00
UK excluding London average hourly rate £21.50 £22.50 £27.00
% change year-on-year
-4.44% -16.66%
Advertising
South East

Advertising
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Berkshire region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Berkshire

Advertising
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Berkshire region.

Advertising Daily Rate Trend in Berkshire

Advertising
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Berkshire region over the 3 months to 1 August 2014.

Advertising Daily Rate Histogram in Berkshire

Advertising
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Berkshire region.

Advertising Hourly Rate Trend in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Slough +8 7 £350 +11.11% 1
Newbury +2 4 £375 +80.72% 5
Reading 0 3 £306 +104.16% 2
Maidenhead - - - - 1
Advertising
South East

Advertising
Top 30 Related IT Skills in Berkshire

For the 6 months to 1 August 2014, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 15 (46.88%) Telecoms
2 13 (40.63%) Business Analysis
3 7 (21.88%) Marketing
4 6 (18.75%) Remedy
4 6 (18.75%) Scrum
5 4 (12.50%) HTML
5 4 (12.50%) JavaScript
5 4 (12.50%) ASP.NET
5 4 (12.50%) CSS
5 4 (12.50%) .NET
5 4 (12.50%) Fault Management
5 4 (12.50%) Ajax
5 4 (12.50%) jQuery
6 3 (9.38%) ASP.NET MVC
6 3 (9.38%) ADO.NET Entity Framework
6 3 (9.38%) Razor View Engine
6 3 (9.38%) Service Management
6 3 (9.38%) MVC
6 3 (9.38%) TDD
6 3 (9.38%) WCF
6 3 (9.38%) LINQ
6 3 (9.38%) Web Development
6 3 (9.38%) .NET Framework
6 3 (9.38%) SQL Server
6 3 (9.38%) ITIL
6 3 (9.38%) C#
6 3 (9.38%) Project Management
6 3 (9.38%) E-Commerce
7 2 (6.25%) Microsoft
7 2 (6.25%) CRM

Advertising
Top Related IT Skills in Berkshire by Category

For the 6 months to 1 August 2014, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 1 (3.13%) SharePoint
Applications
1 1 (3.13%) MS PowerPoint
1 1 (3.13%) MS Excel
Business Applications
1 2 (6.25%) Dynamics AX
Database & Business Intelligence
1 3 (9.38%) SQL Server
2 1 (3.13%) SQL Server Analysis Services
2 1 (3.13%) SQL Server Reporting Services
Development Applications
1 2 (6.25%) Axure RP
General
1 15 (46.88%) Telecoms
2 7 (21.88%) Marketing
3 2 (6.25%) Billing
4 1 (3.13%) Finance
4 1 (3.13%) Manufacturing
4 1 (3.13%) Retail
Job Titles
1 14 (43.75%) Analyst
2 13 (40.63%) Business Analyst
2 13 (40.63%) Telecoms Business Analyst
3 12 (37.50%) Senior Analyst
3 12 (37.50%) Senior Business Analyst
4 5 (15.63%) Project Manager
5 4 (12.50%) Developer
6 3 (9.38%) .NET Developer
6 3 (9.38%) ASP.NET Developer
7 2 (6.25%) Process Analyst
7 2 (6.25%) Marketing Manager
7 2 (6.25%) Designer
7 2 (6.25%) User Experience Designer
8 1 (3.13%) Marketing Assistant
8 1 (3.13%) Campaign Manager
8 1 (3.13%) Digital Marketing Manager
8 1 (3.13%) Marketing Executive
8 1 (3.13%) Senior Applications Developer
8 1 (3.13%) Applications Developer
8 1 (3.13%) Business Process Analyst
Libraries, Frameworks & Software Standards
1 4 (12.50%) HTML
1 4 (12.50%) ASP.NET
1 4 (12.50%) CSS
1 4 (12.50%) .NET
1 4 (12.50%) Ajax
1 4 (12.50%) jQuery
2 3 (9.38%) ASP.NET MVC
2 3 (9.38%) ADO.NET Entity Framework
2 3 (9.38%) Razor View Engine
2 3 (9.38%) WCF
2 3 (9.38%) LINQ
2 3 (9.38%) .NET Framework
3 1 (3.13%) REST
3 1 (3.13%) CodeIgniter
3 1 (3.13%) SOAP
3 1 (3.13%) ODBC
Miscellaneous
1 1 (3.13%) FMCG
1 1 (3.13%) Social Media
1 1 (3.13%) Digital Media
1 1 (3.13%) Xbox
1 1 (3.13%) W3C
Processes & Methodologies
1 13 (40.63%) Business Analysis
2 6 (18.75%) Scrum
3 4 (12.50%) Fault Management
4 3 (9.38%) Service Management
4 3 (9.38%) MVC
4 3 (9.38%) TDD
4 3 (9.38%) Web Development
4 3 (9.38%) ITIL
4 3 (9.38%) Project Management
4 3 (9.38%) E-Commerce
5 2 (6.25%) CRM
6 1 (3.13%) Market Research
6 1 (3.13%) Online Marketing
6 1 (3.13%) Stakeholder Engagement
6 1 (3.13%) Customer Insight
6 1 (3.13%) Pay per click
6 1 (3.13%) Enterprise Architecture
6 1 (3.13%) Use Case
6 1 (3.13%) Digital Marketing
6 1 (3.13%) Agile Software Development
Programming Languages
1 4 (12.50%) JavaScript
2 3 (9.38%) C#
3 1 (3.13%) X++
3 1 (3.13%) PHP5
3 1 (3.13%) PHP
3 1 (3.13%) SQL
Qualifications
1 1 (3.13%) Degree
Vendors
1 6 (18.75%) Remedy
2 2 (6.25%) Microsoft
Berkshire
Nigel Frank International Limited - Newcastle
Posted: 20 days ago