Advertising Contracts in Berkshire
 
Demand Trend Daily Rate Trend Daily Rate Histogram Hourly Rate Trend Job Locations Related Skills

The first table below looks at the prevalence of the term Advertising in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Berkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
 3 months to
22 May 2013		 Same period 2012 Same period 2011
Advertising
Rank 106 123 88
Rank change year-on-year
+17 -35
Contract jobs citing Advertising 16 13 43
As % of all contract IT jobs located in Berkshire 0.652% 0.405% 1.470%
As % of the General category 1.536% 0.806% 3.701%
Number of daily rates quoted 8 4 35
Average daily rate £298 £313 £263
Average daily rate % change year-on-year
-4.80% +19.04%
90% offered a daily rate of more than £239 £213 £131
10% offered a daily rate of more than £329 £421 £350
UK excluding London average daily rate £350 £375 £300
% change year-on-year
-6.66% +25.00%
Number of hourly rates quoted 3 0 3
Average hourly rate £15.00 - £39.50
UK excluding London average hourly rate £15.77 £30.00 £15.00
% change year-on-year
-47.43% +100.00%
All of the General Category
Berkshire
Contract IT job ads with a match in the
General category		 1042 1612 1162
As % of all contract IT jobs located in Berkshire 42.48% 50.25% 39.71%
Number of daily rates quoted 351 462 390
Average daily rate £365 £340 £330
Average daily rate % change year-on-year
+7.35% +3.03%
90% offered a daily rate of more than £190 £225 £175
10% offered a daily rate of more than £488 £454 £450
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 37 28 37
Average hourly rate £17.00 £16.50 £20.00
Average hourly rate % change year-on-year
+3.03% -17.50%
90% offered a hourly rate of more than £13.55 £10.40 £11.00
10% offered a hourly rate of more than £32.50 £50.00 £40.90
UK excluding London average hourly rate £25.00 £25.00 £26.00
% change year-on-year
- -3.84%
Advertising
South East

Advertising
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Berkshire region as a proportion of the total demand within the General category.

Berkshire Advertising Jobs Demand Trend

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Berkshire region.

Berkshire Advertising Daily Rate Trend

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Berkshire region over the 3 months to 22 May 2013.

Berkshire Advertising Daily Rate Histogram

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Berkshire region.

Berkshire Advertising Hourly Rate Trend

Advertising
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)		 Rank Change
on Same Period
Last Year		 Matching
Contract
IT Job Ads		 Average
Daily Rate
Last 3 Months		 Average Daily Rate
% Change
on Same Period
Last Year
Reading +18 9 £323 -0.76%
Slough -8 6 £290 -3.33%
Newbury - 1 £300 -
Advertising
South East

Advertising
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 16 (61.54%) Marketing
2 10 (38.46%) Telecoms
3 9 (34.62%) Photoshop
3 9 (34.62%) CSS
4 8 (30.77%) HTML
4 8 (30.77%) JavaScript
5 6 (23.08%) CMS
6 5 (19.23%) Content Management
6 5 (19.23%) Apache Flex
7 4 (15.38%) jQuery
8 3 (11.54%) Japanese Language
8 3 (11.54%) Korean Language
8 3 (11.54%) Business Analysis
8 3 (11.54%) Migration
8 3 (11.54%) Dreamweaver
8 3 (11.54%) Project Management
8 3 (11.54%) Perl
8 3 (11.54%) Microsoft
8 3 (11.54%) Adobe
8 3 (11.54%) W3C
8 3 (11.54%) JSP
8 3 (11.54%) XML
9 2 (7.692%) B2B
9 2 (7.692%) Change Management
9 2 (7.692%) Digital Marketing
9 2 (7.692%) Social Media
9 2 (7.692%) Waterfall
9 2 (7.692%) Digital Media
9 2 (7.692%) Analytics
9 2 (7.692%) Mobile Marketing

Advertising
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Development
1 9 (34.62%) CSS
2 8 (30.77%) HTML
3 5 (19.23%) Apache Flex
4 4 (15.38%) jQuery
5 3 (11.54%) JSP
5 3 (11.54%) XML
6 1 (3.846%) iOS SDK
6 1 (3.846%) HTML5
6 1 (3.846%) Flash
6 1 (3.846%) .NET
Application Platforms
1 6 (23.08%) CMS
2 1 (3.846%) SAS
Applications
1 9 (34.62%) Photoshop
2 1 (3.846%) Office 365
2 1 (3.846%) Adobe Illustrator
2 1 (3.846%) MS Excel
Business Applications
1 1 (3.846%) Dynamics NAV
1 1 (3.846%) Dynamics CRM
Development Applications
1 3 (11.54%) Dreamweaver
2 1 (3.846%) GCC
2 1 (3.846%) Xcode
General
1 16 (61.54%) Marketing
2 10 (38.46%) Telecoms
3 3 (11.54%) Japanese Language
3 3 (11.54%) Korean Language
4 1 (3.846%) Games
4 1 (3.846%) Music
4 1 (3.846%) Finance
4 1 (3.846%) Manufacturing
4 1 (3.846%) Publishing
Job Titles
1 7 (26.92%) Analyst
1 7 (26.92%) Business Analyst
2 6 (23.08%) Developer
3 5 (19.23%) Designer
4 4 (15.38%) Web Designer
5 3 (11.54%) Telecoms Business Analyst
5 3 (11.54%) Web Producer
5 3 (11.54%) Web Developer
6 2 (7.692%) Senior Business Analyst
6 2 (7.692%) Project Manager
6 2 (7.692%) Head of Operations
6 2 (7.692%) Senior Analyst
6 2 (7.692%) Telecoms Project Manager
7 1 (3.846%) iOS Developer
7 1 (3.846%) Product Specialist
7 1 (3.846%) Campaign Manager
7 1 (3.846%) CRM Developer
7 1 (3.846%) Dynamics CRM Developer
7 1 (3.846%) Dynamics NAV Developer
7 1 (3.846%) Project Coordinator
Miscellaneous
1 3 (11.54%) W3C
2 2 (7.692%) Social Media
2 2 (7.692%) Digital Media
3 1 (3.846%) New Media
3 1 (3.846%) iPad
3 1 (3.846%) iPhone
3 1 (3.846%) RIA
3 1 (3.846%) Blog
3 1 (3.846%) Social Network
3 1 (3.846%) Graphic Design
3 1 (3.846%) Animation
Operating Systems
1 1 (3.846%) Apple iOS
Processes & Methodologies
1 5 (19.23%) Content Management
2 3 (11.54%) Business Analysis
2 3 (11.54%) Migration
2 3 (11.54%) Project Management
3 2 (7.692%) B2B
3 2 (7.692%) Change Management
3 2 (7.692%) Digital Marketing
3 2 (7.692%) Waterfall
3 2 (7.692%) Analytics
3 2 (7.692%) Mobile Marketing
4 1 (3.846%) Social Media Marketing
4 1 (3.846%) Integration Testing
4 1 (3.846%) Product Marketing
4 1 (3.846%) Email Marketing
4 1 (3.846%) Interactive Advertising
4 1 (3.846%) Asset Management
4 1 (3.846%) Project Planning
4 1 (3.846%) Business Development
4 1 (3.846%) Direct Marketing
4 1 (3.846%) GAP Analysis
Programming Languages
1 8 (30.77%) JavaScript
2 3 (11.54%) Perl
3 1 (3.846%) Lua
3 1 (3.846%) Objective-C
3 1 (3.846%) SQL
3 1 (3.846%) ActionScript
Qualifications
1 1 (3.846%) Degree
Vendors
1 3 (11.54%) Microsoft
1 3 (11.54%) Adobe
2 1 (3.846%) Twitter
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Last Updated Wednesday 22 May 2013
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