The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 7 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
7 Jul 2015
Same period 2014 Same period 2013
Advertising
Rank 89 109 110
Rank change year-on-year
+20 +1
Contract jobs citing Advertising 24 17 12
As % of all contract IT jobs located in Berkshire 1.00% 0.70% 0.49%
As % of the General category 2.26% 1.66% 1.17%
Number of daily rates quoted 15 13 8
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£360 £350 £251
Average daily rate % change year-on-year
+2.85% +39.30%
90% offered a daily rate of more than £266 £264 £150
10% offered a daily rate of more than £375 £400 £326
UK excluding London average daily rate £358 £375 £375
% change year-on-year
-4.66% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.50 £21.00 £17.00
% change year-on-year
-40.47% +23.52%
Advertising
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
1062 1022 1025
As % of all contract IT jobs located in Berkshire 44.31% 41.97% 42.23%
Number of daily rates quoted 530 444 389
Average daily rate £375 £370 £375
Average daily rate % change year-on-year
+1.35% -1.33%
90% offered a daily rate of more than £225 £225 £200
10% offered a daily rate of more than £500 £500 £520
UK excluding London average daily rate £400 £378 £380
% change year-on-year
+5.96% -0.65%
Number of hourly rates quoted 21 14 24
Average hourly rate £17.50 £19.00 £30.50
Average hourly rate % change year-on-year
-7.89% -37.70%
90% offered a hourly rate of more than £11.00 £13.53 £17.50
10% offered a hourly rate of more than £38.40 £20.50 £37.50
UK excluding London average hourly rate £22.50 £22.50 £23.11
% change year-on-year
- -2.61%

Advertising
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Berkshire region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Berkshire

Advertising
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Berkshire region.

Advertising Daily Rate Trend in Berkshire

Advertising
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Berkshire region.

Advertising Hourly Rate Trend in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 7 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +3 6 £313 -10.71% 9
Slough +2 2 £311 -8.45% 7
Newbury -2 2 - - 1
Bracknell - 2 £335 -
Advertising
South East

Advertising
Top 30 Related IT Skills in Berkshire

For the 6 months to 7 July 2015, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 16 (44.44%) Telecoms
2 15 (41.67%) Marketing
3 13 (36.11%) Microsoft
4 9 (25.00%) Digital Marketing
4 9 (25.00%) Social Media
5 7 (19.44%) Finance
5 7 (19.44%) Legal
5 7 (19.44%) Remedy
5 7 (19.44%) B2B
5 7 (19.44%) Facebook
6 6 (16.67%) Twitter
6 6 (16.67%) Telemarketing
6 6 (16.67%) Online Marketing
6 6 (16.67%) VMware Infrastructure
6 6 (16.67%) Citrix
6 6 (16.67%) VMware
7 5 (13.89%) Agile Software Development
7 5 (13.89%) Retail
7 5 (13.89%) Adobe Illustrator
7 5 (13.89%) Adobe
7 5 (13.89%) Business Intelligence
7 5 (13.89%) Photoshop
7 5 (13.89%) Social Network
8 4 (11.11%) SQL Server Integration Services
8 4 (11.11%) SQL Server Analysis Services
8 4 (11.11%) MS Excel
8 4 (11.11%) SharePoint
8 4 (11.11%) SQL
8 4 (11.11%) Stakeholder Management
8 4 (11.11%) Business Analysis

Advertising
Top Related IT Skills in Berkshire by Category

For the 6 months to 7 July 2015, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 4 (11.11%) SharePoint
Applications
1 5 (13.89%) Photoshop
1 5 (13.89%) Adobe Illustrator
2 4 (11.11%) MS Excel
3 3 (8.33%) InDesign
3 3 (8.33%) MS Office
4 2 (5.56%) Adobe Creative Suite
5 1 (2.78%) Spreadsheet
Business Applications
1 2 (5.56%) Dynamics AX
2 1 (2.78%) Agresso
2 1 (2.78%) Dynamics NAV
Cloud Services
1 1 (2.78%) Cloud Computing
Database & Business Intelligence
1 4 (11.11%) SQL Server Reporting Services
1 4 (11.11%) SQL Server Integration Services
1 4 (11.11%) SQL Server Analysis Services
2 2 (5.56%) SQL Server
2 2 (5.56%) Data Warehouse
3 1 (2.78%) OLAP
3 1 (2.78%) OLAP Cube
Development Applications
1 1 (2.78%) Appcelerator Titanium
General
1 16 (44.44%) Telecoms
2 15 (41.67%) Marketing
3 7 (19.44%) Finance
3 7 (19.44%) Legal
4 5 (13.89%) Retail
5 2 (5.56%) Multimedia
6 1 (2.78%) Electronics
6 1 (2.78%) Manufacturing
Job Titles
1 12 (33.33%) Analyst
2 10 (27.78%) Business Analyst
3 8 (22.22%) Marketing Manager
4 5 (13.89%) Junior
4 5 (13.89%) Developer
5 4 (11.11%) Business Intelligence Developer
5 4 (11.11%) Microsoft Developer
5 4 (11.11%) Designer
6 2 (5.56%) Junior Designer
6 2 (5.56%) Digital Designer
6 2 (5.56%) Graphic Designer
6 2 (5.56%) SLA Analyst
6 2 (5.56%) Copywriter
6 2 (5.56%) Consultant
6 2 (5.56%) Senior Business Analyst
6 2 (5.56%) Senior Analyst
7 1 (2.78%) Data Analyst
7 1 (2.78%) Contracts Manager
7 1 (2.78%) Systems Analyst
7 1 (2.78%) Technical Consultant
Libraries, Frameworks & Software Standards
1 3 (8.33%) HTML
1 3 (8.33%) .NET
1 3 (8.33%) MDX
2 2 (5.56%) ASP.NET
2 2 (5.56%) CSS
Miscellaneous
1 9 (25.00%) Social Media
2 5 (13.89%) Social Network
3 3 (8.33%) Mobile App
4 2 (5.56%) User Experience
4 2 (5.56%) Analytical Skills
4 2 (5.56%) Photography
5 1 (2.78%) Smartphone
5 1 (2.78%) iPhone
5 1 (2.78%) iPad
Operating Systems
1 1 (2.78%) Android
1 1 (2.78%) Apple iOS
Processes & Methodologies
1 9 (25.00%) Digital Marketing
2 7 (19.44%) B2B
3 6 (16.67%) Telemarketing
3 6 (16.67%) Online Marketing
4 5 (13.89%) Agile Software Development
4 5 (13.89%) Business Intelligence
5 4 (11.11%) Stakeholder Management
5 4 (11.11%) Business Analysis
6 3 (8.33%) Stakeholder Engagement
6 3 (8.33%) Workflow
6 3 (8.33%) Scrum
6 3 (8.33%) ITIL
7 2 (5.56%) ETL
7 2 (5.56%) Project Management
7 2 (5.56%) Content Management
7 2 (5.56%) Marketing Strategy
7 2 (5.56%) ITIL V3
8 1 (2.78%) Change Control
8 1 (2.78%) Strategic Management
8 1 (2.78%) Incident Management
Programming Languages
1 4 (11.11%) SQL
2 3 (8.33%) T-SQL
2 3 (8.33%) C#
3 2 (5.56%) JavaScript
4 1 (2.78%) C
4 1 (2.78%) Java
Qualifications
1 2 (5.56%) Degree
2 1 (2.78%) ITIL Certification
Quality Assurance & Compliance
1 3 (8.33%) SLA
System Software
1 6 (16.67%) VMware Infrastructure
Vendors
1 13 (36.11%) Microsoft
2 7 (19.44%) Remedy
2 7 (19.44%) Facebook
3 6 (16.67%) Twitter
3 6 (16.67%) Citrix
3 6 (16.67%) VMware
4 5 (13.89%) Adobe
5 3 (8.33%) Pega
6 1 (2.78%) Dell
6 1 (2.78%) Google
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