The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Advertising
Rank 110 98 107
Rank change year-on-year
-12 +9
Contract jobs citing Advertising 13 19 16
As % of all contract IT jobs located in Berkshire 0.51% 0.75% 0.65%
As % of the General category 1.21% 1.91% 1.54%
Number of daily rates quoted 4 17 8
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£363 £340 £298
Average daily rate % change year-on-year
+6.61% +14.28%
90% offered a daily rate of more than £333 £214 £239
10% offered a daily rate of more than £375 £360 £329
UK excluding London average daily rate £350 £375 £350
% change year-on-year
-6.66% +7.14%
Number of hourly rates quoted 0 0 3
Average hourly rate - - £15.00
UK excluding London average hourly rate £12.50 £21.00 £15.77
% change year-on-year
-40.47% +33.16%
Advertising
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
1073 996 1042
As % of all contract IT jobs located in Berkshire 42.29% 39.35% 42.48%
Number of daily rates quoted 496 439 351
Average daily rate £375 £363 £365
Average daily rate % change year-on-year
+3.44% -0.68%
90% offered a daily rate of more than £210 £201 £190
10% offered a daily rate of more than £525 £500 £490
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 16 21 37
Average hourly rate £17.50 £20.50 £17.00
Average hourly rate % change year-on-year
-14.63% +20.58%
90% offered a hourly rate of more than £10.90 £13.00 £13.55
10% offered a hourly rate of more than £32.10 £24.50 £32.50
UK excluding London average hourly rate £25.00 £25.00 £25.00

Advertising
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Berkshire region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Berkshire

Advertising
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Berkshire region.

Advertising Daily Rate Trend in Berkshire

Advertising
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Berkshire region.

Advertising Hourly Rate Trend in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +9 4 £375 +7.14% 8
Newbury -1 2 - - 3
Bracknell +1 1 - -
Slough -6 1 £350 +2.94% 5
Advertising
South East

Advertising
Top 30 Related IT Skills in Berkshire

For the 6 months to 22 May 2015, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 14 (48.28%) Telecoms
1 14 (48.28%) Marketing
2 10 (34.48%) Microsoft
3 9 (31.03%) Agile Software Development
4 8 (27.59%) Digital Marketing
4 8 (27.59%) Facebook
5 7 (24.14%) Social Media
5 7 (24.14%) Finance
5 7 (24.14%) Legal
6 6 (20.69%) B2B
6 6 (20.69%) Scrum
6 6 (20.69%) Twitter
7 5 (17.24%) Online Marketing
7 5 (17.24%) Social Network
7 5 (17.24%) VMware Infrastructure
7 5 (17.24%) Telemarketing
7 5 (17.24%) VMware
7 5 (17.24%) Adobe Illustrator
7 5 (17.24%) Retail
7 5 (17.24%) Business Analysis
7 5 (17.24%) Adobe
7 5 (17.24%) Photoshop
7 5 (17.24%) C#
7 5 (17.24%) .NET
7 5 (17.24%) Citrix
8 4 (13.79%) MS Excel
8 4 (13.79%) User Experience
8 4 (13.79%) Mobile App
9 3 (10.34%) SharePoint
9 3 (10.34%) MS Office

Advertising
Top Related IT Skills in Berkshire by Category

For the 6 months to 22 May 2015, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 3 (10.34%) SharePoint
2 1 (3.45%) SharePoint 2010
2 1 (3.45%) SharePoint 2013
Applications
1 5 (17.24%) Adobe Illustrator
1 5 (17.24%) Photoshop
2 4 (13.79%) MS Excel
3 3 (10.34%) MS Office
3 3 (10.34%) InDesign
4 2 (6.90%) Adobe Creative Suite
Business Applications
1 2 (6.90%) Agresso
Cloud Services
1 1 (3.45%) Cloud Computing
Database & Business Intelligence
1 2 (6.90%) SQL Server Reporting Services
1 2 (6.90%) SQL Server Integration Services
1 2 (6.90%) SQL Server
1 2 (6.90%) SQL Server Analysis Services
Development Applications
1 2 (6.90%) Appcelerator Titanium
General
1 14 (48.28%) Telecoms
1 14 (48.28%) Marketing
2 7 (24.14%) Finance
2 7 (24.14%) Legal
3 5 (17.24%) Retail
4 2 (6.90%) Multimedia
5 1 (3.45%) Electronics
Job Titles
1 5 (17.24%) Marketing Manager
1 5 (17.24%) Business Analyst
1 5 (17.24%) Junior
1 5 (17.24%) Developer
1 5 (17.24%) Analyst
2 4 (13.79%) Designer
3 3 (10.34%) Senior Business Analyst
3 3 (10.34%) Senior Analyst
4 2 (6.90%) Graphic Designer
4 2 (6.90%) Business Intelligence Developer
4 2 (6.90%) Microsoft Developer
4 2 (6.90%) Copywriter
4 2 (6.90%) Consultant
4 2 (6.90%) iOS Developer
4 2 (6.90%) Junior Designer
4 2 (6.90%) Mobile Developer
4 2 (6.90%) Digital Designer
4 2 (6.90%) Android Developer
4 2 (6.90%) ScrumMaster
5 1 (3.45%) Strategy Manager
Libraries, Frameworks & Software Standards
1 5 (17.24%) .NET
2 3 (10.34%) HTML
3 2 (6.90%) MDX
3 2 (6.90%) ASP.NET
3 2 (6.90%) CSS
4 1 (3.45%) REST
Miscellaneous
1 7 (24.14%) Social Media
2 5 (17.24%) Social Network
3 4 (13.79%) User Experience
3 4 (13.79%) Mobile App
4 2 (6.90%) Smartphone
4 2 (6.90%) Photography
4 2 (6.90%) iPad
4 2 (6.90%) iPhone
4 2 (6.90%) Analytical Skills
Operating Systems
1 2 (6.90%) Apple iOS
1 2 (6.90%) Android
Processes & Methodologies
1 9 (31.03%) Agile Software Development
2 8 (27.59%) Digital Marketing
3 6 (20.69%) B2B
3 6 (20.69%) Scrum
4 5 (17.24%) Online Marketing
4 5 (17.24%) Telemarketing
4 5 (17.24%) Business Analysis
5 3 (10.34%) Workflow
5 3 (10.34%) Stakeholder Management
6 2 (6.90%) Content Management
6 2 (6.90%) OO
6 2 (6.90%) Business Intelligence
6 2 (6.90%) Android Development
6 2 (6.90%) iOS Development
6 2 (6.90%) Waterfall
7 1 (3.45%) Change Control
7 1 (3.45%) Marketing Strategy
7 1 (3.45%) Root Cause Analysis
7 1 (3.45%) Mentoring
7 1 (3.45%) Analytics
Programming Languages
1 5 (17.24%) C#
2 3 (10.34%) SQL
3 2 (6.90%) Java
3 2 (6.90%) JavaScript
3 2 (6.90%) T-SQL
Qualifications
1 1 (3.45%) Degree
System Software
1 5 (17.24%) VMware Infrastructure
Vendors
1 10 (34.48%) Microsoft
2 8 (27.59%) Facebook
3 6 (20.69%) Twitter
4 5 (17.24%) VMware
4 5 (17.24%) Adobe
4 5 (17.24%) Citrix
5 3 (10.34%) Remedy
6 1 (3.45%) Dell
6 1 (3.45%) Google
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