The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 26 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Jun 2016
Same period 2015 Same period 2014
Advertising
Rank 103 90 107
Rank change year-on-year
-13 +17
Contract jobs citing Advertising 16 21 19
As % of all contract IT jobs located in Berkshire 0.69% 0.86% 0.76%
As % of the General category 1.84% 1.95% 1.86%
Number of daily rates quoted 12 12 15
Median daily rate £350 £360 £350
Median daily rate % change year-on-year
-2.77% +2.85%
90% offered a daily rate of more than £215 £295 £289
10% offered a daily rate of more than £385 £375 £400
UK excluding London median daily rate £375 £360 £375
% change year-on-year
+4.16% -4.00%
Number of hourly rates quoted 1 0 0
Median hourly rate £16.50 - -
UK excluding London median hourly rate £16.75 £12.50 £21.00
% change year-on-year
+34.00% -40.47%
Advertising
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
868 1075 1020
As % of all contract IT jobs located in Berkshire 37.32% 43.95% 40.77%
Number of daily rates quoted 405 510 439
Median daily rate £380 £375 £363
Median daily rate % change year-on-year
+1.33% +3.44%
90% offered a daily rate of more than £200 £225 £225
10% offered a daily rate of more than £517 £513 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 32 19 16
Median hourly rate £16.50 £17.50 £19.00
Median hourly rate % change year-on-year
-5.71% -7.89%
90% offered a hourly rate of more than £11.50 £11.00 £13.00
10% offered a hourly rate of more than £25.00 £38.60 £22.00
UK excluding London median hourly rate £25.00 £22.50 £23.50
% change year-on-year
+11.11% -4.25%

Advertising
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Berkshire

Advertising
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Berkshire region.

Advertising Daily Rate Trend in Berkshire

Advertising
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Berkshire region over the 3 months to 26 June 2016.

Advertising Daily Rate Histogram in Berkshire

Advertising
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Berkshire region.

Advertising Hourly Rate Trend in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 26 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell -3 4 £265 -20.89%
Reading -4 4 £218 -42.00% 3
Advertising
South East

Advertising
Top 30 Related IT Skills in Berkshire

For the 6 months to 26 June 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Advertising.

1 16 (50.00%) Marketing
2 9 (28.13%) Microsoft
3 7 (21.88%) Telecoms
3 7 (21.88%) Digital Marketing
4 6 (18.75%) Degree
4 6 (18.75%) Stakeholder Management
5 5 (15.63%) Retail
5 5 (15.63%) SEO
5 5 (15.63%) Legal
5 5 (15.63%) Business Intelligence
5 5 (15.63%) B2B
6 4 (12.50%) Data Warehouse
6 4 (12.50%) SQL Server
6 4 (12.50%) Project Management
6 4 (12.50%) Analytics
7 3 (9.38%) Stakeholder Engagement
7 3 (9.38%) Digital Media
7 3 (9.38%) Kimball Methodology
7 3 (9.38%) MDX
7 3 (9.38%) SQL Server Reporting Services
7 3 (9.38%) SQL Server Integration Services
7 3 (9.38%) SQL Server Analysis Services
7 3 (9.38%) Product Marketing
7 3 (9.38%) SaaS
7 3 (9.38%) Law
7 3 (9.38%) Replication
7 3 (9.38%) E-Commerce
7 3 (9.38%) ETL
8 2 (6.25%) Cisco
8 2 (6.25%) SQL

Advertising
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.25%) CMS
1 2 (6.25%) Drupal
1 2 (6.25%) Skype for Business
2 1 (3.13%) Live Communications Server
2 1 (3.13%) Office Communications Server
Applications
1 2 (6.25%) MS Excel
2 1 (3.13%) MS PowerPoint
Business Applications
1 1 (3.13%) Dynamics AX
Cloud Services
1 3 (9.38%) SaaS
2 2 (6.25%) AdWords
2 2 (6.25%) Google Analytics
Communications & Networking
1 2 (6.25%) Skype
2 1 (3.13%) DNS
2 1 (3.13%) Internet
2 1 (3.13%) PBX
2 1 (3.13%) PSTN
2 1 (3.13%) RTP
2 1 (3.13%) Unified Communications
Database & Business Intelligence
1 4 (12.50%) Data Warehouse
1 4 (12.50%) SQL Server
2 3 (9.38%) SQL Server Analysis Services
2 3 (9.38%) SQL Server Integration Services
2 3 (9.38%) SQL Server Reporting Services
3 1 (3.13%) Qlik Sense
3 1 (3.13%) QlikView
General
1 16 (50.00%) Marketing
2 7 (21.88%) Telecoms
3 5 (15.63%) Legal
3 5 (15.63%) Retail
4 3 (9.38%) Law
5 2 (6.25%) Banking
5 2 (6.25%) Finance
5 2 (6.25%) Manufacturing
5 2 (6.25%) Publishing
6 1 (3.13%) Billing
6 1 (3.13%) Games
Job Titles
1 7 (21.88%) Analyst
2 5 (15.63%) Business Analyst
3 4 (12.50%) Account Manager
3 4 (12.50%) Developer
4 3 (9.38%) Business Intelligence Developer
5 2 (6.25%) Consultant
5 2 (6.25%) Digital Executive
5 2 (6.25%) Digital Marketing Executive
5 2 (6.25%) Implementation Consultant
5 2 (6.25%) Marketing Executive
5 2 (6.25%) PPC Executive
5 2 (6.25%) Senior Analyst
5 2 (6.25%) Senior Business Analyst
5 2 (6.25%) Web Analyst
6 1 (3.13%) Billing Business Analyst
6 1 (3.13%) Cisco Engineer
6 1 (3.13%) Marketing Manager
6 1 (3.13%) NOC Engineer
6 1 (3.13%) Service Management Analyst
6 1 (3.13%) Support Consultant
Libraries, Frameworks & Software Standards
1 3 (9.38%) MDX
Miscellaneous
1 3 (9.38%) Digital Media
1 3 (9.38%) Replication
2 2 (6.25%) Analytical Skills
2 2 (6.25%) Social Media
3 1 (3.13%) Data Centre
3 1 (3.13%) Xbox
Operating Systems
1 2 (6.25%) Windows
2 1 (3.13%) Linux
2 1 (3.13%) Ubuntu
2 1 (3.13%) Windows Server
Processes & Methodologies
1 7 (21.88%) Digital Marketing
2 6 (18.75%) Stakeholder Management
3 5 (15.63%) B2B
3 5 (15.63%) Business Intelligence
3 5 (15.63%) SEO
4 4 (12.50%) Analytics
4 4 (12.50%) Project Management
5 3 (9.38%) E-Commerce
5 3 (9.38%) ETL
5 3 (9.38%) Kimball Methodology
5 3 (9.38%) Product Marketing
5 3 (9.38%) Stakeholder Engagement
6 2 (6.25%) Business Analysis
6 2 (6.25%) Business Transformation
6 2 (6.25%) Display Advertising
6 2 (6.25%) Matrix Organization
6 2 (6.25%) Migration
6 2 (6.25%) Pay per click
6 2 (6.25%) Web Analytics
7 1 (3.13%) Performance Optimisation
Programming Languages
1 2 (6.25%) SQL
2 1 (3.13%) C
2 1 (3.13%) T-SQL
Qualifications
1 6 (18.75%) Degree
2 1 (3.13%) CCNA
2 1 (3.13%) CCNP
2 1 (3.13%) Cisco Certification
System Software
1 1 (3.13%) Hyper-V
1 1 (3.13%) VMware ESX
1 1 (3.13%) VMware Infrastructure
1 1 (3.13%) vSphere
Vendors
1 9 (28.13%) Microsoft
2 2 (6.25%) Cisco
2 2 (6.25%) Facebook
2 2 (6.25%) Google
2 2 (6.25%) Marketo
2 2 (6.25%) Salesforce.com
3 1 (3.13%) EMC
3 1 (3.13%) Genesys
3 1 (3.13%) HP
3 1 (3.13%) IFS
3 1 (3.13%) Juniper
3 1 (3.13%) Oracle
3 1 (3.13%) VMware