The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Advertising
Rank 101 103 107
Rank change year-on-year
+2 +4
Contract jobs citing Advertising 24 18 23
As % of all contract IT jobs located in Berkshire 0.92% 0.74% 0.91%
As % of the General category 2.21% 1.77% 1.81%
Number of daily rates quoted 20 14 12
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£360 £350 £165
Average daily rate % change year-on-year
+2.85% +112.12%
90% offered a daily rate of more than £286 £300 £151
10% offered a daily rate of more than £366 £393 £275
UK excluding London average daily rate £375 £400 £388
% change year-on-year
-6.25% +3.22%
Number of hourly rates quoted 2 0 1
Average hourly rate £55.00 - £39.00
UK excluding London average hourly rate £17.00 £22.50 £18.85
% change year-on-year
-24.44% +19.39%
Advertising
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
1087 1018 1268
As % of all contract IT jobs located in Berkshire 41.70% 41.94% 50.00%
Number of daily rates quoted 576 445 502
Average daily rate £375 £375 £375
90% offered a daily rate of more than £208 £225 £200
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £400 £388 £385
% change year-on-year
+3.22% +0.64%
Number of hourly rates quoted 26 18 22
Average hourly rate £20.75 £19.00 £30.50
Average hourly rate % change year-on-year
+9.21% -37.70%
90% offered a hourly rate of more than £12.70 £13.50 £13.50
10% offered a hourly rate of more than £43.00 £42.50 £45.00
UK excluding London average hourly rate £25.83 £22.50 £22.47
% change year-on-year
+14.80% +0.15%

Advertising
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Berkshire region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Berkshire

Advertising
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Berkshire region.

Advertising Daily Rate Trend in Berkshire

Advertising
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Berkshire region over the 3 months to 28 August 2015.

Advertising Daily Rate Histogram in Berkshire

Advertising
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Berkshire region.

Advertising Hourly Rate Trend in Berkshire

Advertising
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising across the Berkshire region over the 3 months to 28 August 2015.

Advertising Hourly Rate Histogram in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Slough -3 4 £333 -5.00% 6
Reading -7 4 £288 -19.29% 18
Newbury -11 3 £360 -4.06% 1
Bracknell - 1 £335 -
Maidenhead - 1 - - 5
Advertising
South East

Advertising
Top 30 Related IT Skills in Berkshire

For the 6 months to 28 August 2015, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 19 (51.35%) Telecoms
2 12 (32.43%) Microsoft
3 10 (27.03%) Marketing
4 9 (24.32%) Finance
5 7 (18.92%) Legal
6 6 (16.22%) Business Intelligence
6 6 (16.22%) Stakeholder Management
6 6 (16.22%) Retail
6 6 (16.22%) Digital Marketing
6 6 (16.22%) Facebook
6 6 (16.22%) Twitter
7 5 (13.51%) SQL Server Analysis Services
7 5 (13.51%) Social Network
7 5 (13.51%) SQL Server Integration Services
7 5 (13.51%) SQL Server Reporting Services
7 5 (13.51%) Adobe Illustrator
7 5 (13.51%) Adobe
7 5 (13.51%) Remedy
7 5 (13.51%) Photoshop
7 5 (13.51%) SharePoint
8 4 (10.81%) ITIL
8 4 (10.81%) Project Management
8 4 (10.81%) Agile Software Development
8 4 (10.81%) MDX
8 4 (10.81%) Social Media
9 3 (8.11%) Stakeholder Engagement
9 3 (8.11%) Pega
9 3 (8.11%) InDesign
9 3 (8.11%) Scrum
9 3 (8.11%) Workflow

Advertising
Top Related IT Skills in Berkshire by Category

For the 6 months to 28 August 2015, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 5 (13.51%) SharePoint
Applications
1 5 (13.51%) Photoshop
1 5 (13.51%) Adobe Illustrator
2 3 (8.11%) InDesign
2 3 (8.11%) MS Office
3 2 (5.41%) Adobe Creative Suite
4 1 (2.70%) MS Excel
4 1 (2.70%) Spreadsheet
Business Applications
1 2 (5.41%) Dynamics NAV
1 2 (5.41%) Dynamics AX
2 1 (2.70%) Dynamics CRM
Communications & Networking
1 1 (2.70%) VPN
Database & Business Intelligence
1 5 (13.51%) SQL Server Reporting Services
1 5 (13.51%) SQL Server Integration Services
1 5 (13.51%) SQL Server Analysis Services
2 3 (8.11%) Data Warehouse
3 2 (5.41%) OLAP Cube
3 2 (5.41%) SQL Server
3 2 (5.41%) OLAP
4 1 (2.70%) QlikView
General
1 19 (51.35%) Telecoms
2 10 (27.03%) Marketing
3 9 (24.32%) Finance
4 7 (18.92%) Legal
5 6 (16.22%) Retail
6 2 (5.41%) Multimedia
7 1 (2.70%) Electronics
7 1 (2.70%) Manufacturing
7 1 (2.70%) Banking
Job Titles
1 14 (37.84%) Analyst
2 12 (32.43%) Business Analyst
3 7 (18.92%) Junior
4 6 (16.22%) Developer
5 5 (13.51%) Business Intelligence Developer
5 5 (13.51%) Microsoft Developer
6 4 (10.81%) Designer
7 3 (8.11%) Marketing Manager
8 2 (5.41%) Graphic Designer
8 2 (5.41%) Consultant
8 2 (5.41%) Junior Designer
8 2 (5.41%) Digital Designer
8 2 (5.41%) SLA Analyst
8 2 (5.41%) Copywriter
9 1 (2.70%) Marketing Campaign Manager
9 1 (2.70%) Strategy Manager
9 1 (2.70%) Dynamics NAV Consultant
9 1 (2.70%) Junior Network Engineer
9 1 (2.70%) Junior PHP Developer
9 1 (2.70%) Salesforce.com Business Analyst
Libraries, Frameworks & Software Standards
1 4 (10.81%) MDX
2 3 (8.11%) HTML
3 2 (5.41%) .NET
3 2 (5.41%) ASP.NET
3 2 (5.41%) CSS
Miscellaneous
1 5 (13.51%) Social Network
2 4 (10.81%) Social Media
3 2 (5.41%) Mobile App
3 2 (5.41%) User Experience
3 2 (5.41%) Analytical Skills
3 2 (5.41%) Photography
4 1 (2.70%) FMCG
Processes & Methodologies
1 6 (16.22%) Business Intelligence
1 6 (16.22%) Stakeholder Management
1 6 (16.22%) Digital Marketing
2 4 (10.81%) Agile Software Development
2 4 (10.81%) Project Management
2 4 (10.81%) ITIL
3 3 (8.11%) Scrum
3 3 (8.11%) ETL
3 3 (8.11%) Workflow
3 3 (8.11%) Stakeholder Engagement
4 2 (5.41%) Content Management
4 2 (5.41%) Business Analysis
4 2 (5.41%) Process Management
4 2 (5.41%) Change Management
4 2 (5.41%) CRM
4 2 (5.41%) B2B
4 2 (5.41%) ITIL V3
4 2 (5.41%) Marketing Strategy
4 2 (5.41%) Analytics
5 1 (2.70%) User Stories
Programming Languages
1 3 (8.11%) SQL
1 3 (8.11%) T-SQL
2 2 (5.41%) C#
2 2 (5.41%) JavaScript
3 1 (2.70%) PHP
3 1 (2.70%) C
Qualifications
1 2 (5.41%) ITIL Certification
1 2 (5.41%) Degree
2 1 (2.70%) ISEB
Quality Assurance & Compliance
1 3 (8.11%) SLA
System Software
1 1 (2.70%) VMware Infrastructure
Systems Management
1 1 (2.70%) Cisco Prime
Vendors
1 12 (32.43%) Microsoft
2 6 (16.22%) Facebook
2 6 (16.22%) Twitter
3 5 (13.51%) Adobe
3 5 (13.51%) Remedy
4 3 (8.11%) Pega
5 2 (5.41%) Google
6 1 (2.70%) Cisco
6 1 (2.70%) VMware
6 1 (2.70%) Citrix
6 1 (2.70%) Salesforce.com
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