The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 May 2016
Same period 2015 Same period 2014
Advertising
Rank 110 104 107
Rank change year-on-year
-6 +3
Contract jobs citing Advertising 17 13 20
As % of all contract IT jobs located in Berkshire 0.70% 0.51% 0.77%
As % of the General category 1.78% 1.22% 1.92%
Number of daily rates quoted 10 4 18
Median daily rate £350 £363 £345
Median daily rate % change year-on-year
-3.44% +5.07%
90% offered a daily rate of more than £217 £333 £215
10% offered a daily rate of more than £470 £375 £400
UK excluding London median daily rate £350 £350 £375
% change year-on-year
- -6.66%
Number of hourly rates quoted 2 0 0
Median hourly rate £16.25 - -
UK excluding London median hourly rate £16.25 £12.50 £21.00
% change year-on-year
+30.00% -40.47%
Advertising
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
953 1065 1039
As % of all contract IT jobs located in Berkshire 39.30% 42.11% 39.88%
Number of daily rates quoted 433 501 461
Median daily rate £400 £400 £356
Median daily rate % change year-on-year
- +12.35%
90% offered a daily rate of more than £215 £204 £201
10% offered a daily rate of more than £525 £525 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 26 17 21
Median hourly rate £16.00 £15.75 £20.50
Median hourly rate % change year-on-year
+1.58% -23.17%
90% offered a hourly rate of more than £11.50 £10.93 £13.00
10% offered a hourly rate of more than £21.18 £25.70 £24.50
UK excluding London median hourly rate £26.06 £24.25 £25.00
% change year-on-year
+7.46% -3.00%

Advertising
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Berkshire

Advertising
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Berkshire region.

Advertising Daily Rate Trend in Berkshire

Advertising
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Berkshire region over the 3 months to 30 May 2016.

Advertising Daily Rate Histogram in Berkshire

Advertising
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Berkshire region.

Advertising Hourly Rate Trend in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 30 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -7 7 £221 -41.00% 2
Bracknell -5 3 £265 -
Advertising
South East

Advertising
Top 30 Related IT Skills in Berkshire

For the 6 months to 30 May 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Advertising.

1 14 (43.75%) Marketing
2 8 (25.00%) Microsoft
3 6 (18.75%) Telecoms
3 6 (18.75%) Degree
3 6 (18.75%) Digital Marketing
4 5 (15.63%) Retail
4 5 (15.63%) B2B
5 4 (12.50%) Legal
5 4 (12.50%) Stakeholder Management
5 4 (12.50%) SEO
5 4 (12.50%) Analytics
5 4 (12.50%) Display Advertising
6 3 (9.38%) SaaS
6 3 (9.38%) Product Marketing
6 3 (9.38%) Law
6 3 (9.38%) Project Management
6 3 (9.38%) Windows
6 3 (9.38%) Business Intelligence
6 3 (9.38%) MS Excel
7 2 (6.25%) Data Warehouse
7 2 (6.25%) E-Commerce
7 2 (6.25%) HTML
7 2 (6.25%) SQL
7 2 (6.25%) SQL Server
7 2 (6.25%) ITIL
7 2 (6.25%) DNS
7 2 (6.25%) Linux
7 2 (6.25%) Salesforce.com
7 2 (6.25%) Internet
7 2 (6.25%) Disaster Recovery

Advertising
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.25%) CMS
1 2 (6.25%) Drupal
2 1 (3.13%) Live Communications Server
2 1 (3.13%) Office Communications Server
2 1 (3.13%) Skype for Business
Applications
1 3 (9.38%) MS Excel
2 1 (3.13%) MS PowerPoint
2 1 (3.13%) Photoshop
Business Applications
1 1 (3.13%) Dynamics AX
Cloud Services
1 3 (9.38%) SaaS
2 2 (6.25%) AdWords
2 2 (6.25%) Google Analytics
3 1 (3.13%) Amazon AWS
3 1 (3.13%) Microsoft Azure
Communications & Networking
1 2 (6.25%) DNS
1 2 (6.25%) Internet
2 1 (3.13%) Firewall
2 1 (3.13%) LAN
2 1 (3.13%) PBX
2 1 (3.13%) PSTN
2 1 (3.13%) RTP
2 1 (3.13%) Skype
2 1 (3.13%) WAN
Database & Business Intelligence
1 2 (6.25%) Data Warehouse
1 2 (6.25%) SQL Server
2 1 (3.13%) Qlik Sense
2 1 (3.13%) QlikView
2 1 (3.13%) SQL Server Analysis Services
2 1 (3.13%) SQL Server Integration Services
2 1 (3.13%) SQL Server Reporting Services
Development Applications
1 1 (3.13%) Cucumber
1 1 (3.13%) Selenium
1 1 (3.13%) SpecFlow
1 1 (3.13%) WebDriver
General
1 14 (43.75%) Marketing
2 6 (18.75%) Telecoms
3 5 (15.63%) Retail
4 4 (12.50%) Legal
5 3 (9.38%) Law
6 2 (6.25%) Banking
6 2 (6.25%) Manufacturing
6 2 (6.25%) Publishing
7 1 (3.13%) Billing
7 1 (3.13%) Finance
Job Titles
1 7 (21.88%) Analyst
2 5 (15.63%) Business Analyst
3 4 (12.50%) Account Manager
4 2 (6.25%) Consultant
4 2 (6.25%) Designer
4 2 (6.25%) Developer
4 2 (6.25%) Digital Executive
4 2 (6.25%) Digital Marketing Executive
4 2 (6.25%) Implementation Consultant
4 2 (6.25%) Marketing Executive
4 2 (6.25%) PPC Executive
4 2 (6.25%) Senior Analyst
4 2 (6.25%) Senior Business Analyst
5 1 (3.13%) Digital Marketing Specialist
5 1 (3.13%) IFS Consultant
5 1 (3.13%) IT Support
5 1 (3.13%) Marketing Specialist
5 1 (3.13%) Research Manager
5 1 (3.13%) Technical Implementation Consultant
5 1 (3.13%) Transformation Analyst
Libraries, Frameworks & Software Standards
1 2 (6.25%) HTML
2 1 (3.13%) MDX
2 1 (3.13%) Middleware
Miscellaneous
1 2 (6.25%) Analytical Skills
1 2 (6.25%) Data Centre
1 2 (6.25%) Digital Media
1 2 (6.25%) Replication
1 2 (6.25%) Social Media
Operating Systems
1 3 (9.38%) Windows
2 2 (6.25%) Linux
2 2 (6.25%) Windows Server
3 1 (3.13%) Red Hat Enterprise Linux
3 1 (3.13%) Windows Server 2012
Processes & Methodologies
1 6 (18.75%) Digital Marketing
2 5 (15.63%) B2B
3 4 (12.50%) Analytics
3 4 (12.50%) Display Advertising
3 4 (12.50%) SEO
3 4 (12.50%) Stakeholder Management
4 3 (9.38%) Business Intelligence
4 3 (9.38%) Product Marketing
4 3 (9.38%) Project Management
5 2 (6.25%) Business Analysis
5 2 (6.25%) Business Transformation
5 2 (6.25%) Disaster Recovery
5 2 (6.25%) E-Commerce
5 2 (6.25%) ITIL
5 2 (6.25%) Migration
5 2 (6.25%) Pay per click
5 2 (6.25%) Stakeholder Engagement
5 2 (6.25%) Typography
5 2 (6.25%) Web Analytics
6 1 (3.13%) Kimball Methodology
Programming Languages
1 2 (6.25%) Ruby
1 2 (6.25%) SQL
2 1 (3.13%) C#
2 1 (3.13%) Java
2 1 (3.13%) PowerShell
2 1 (3.13%) T-SQL
Qualifications
1 6 (18.75%) Degree
2 1 (3.13%) CCNA
2 1 (3.13%) CCNP
2 1 (3.13%) Cisco Certification
System Software
1 2 (6.25%) Hyper-V
2 1 (3.13%) Active Directory
2 1 (3.13%) KVM
2 1 (3.13%) VMware Infrastructure
2 1 (3.13%) vSphere
Systems Management
1 1 (3.13%) Puppet
1 1 (3.13%) SCCM
1 1 (3.13%) SCOM
1 1 (3.13%) SCVMM
1 1 (3.13%) Windows Intune
Vendors
1 8 (25.00%) Microsoft
2 2 (6.25%) Facebook
2 2 (6.25%) Google
2 2 (6.25%) Marketo
2 2 (6.25%) Salesforce.com
3 1 (3.13%) Cisco
3 1 (3.13%) IFS
3 1 (3.13%) Juniper
3 1 (3.13%) Oracle
3 1 (3.13%) Red Hat
3 1 (3.13%) RightScale
3 1 (3.13%) VMware