The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Advertising
Rank 107 105 114
Rank change year-on-year
-2 +9
Contract jobs citing Advertising 16 21 19
As % of all contract IT jobs located in Berkshire 0.63% 0.79% 0.72%
As % of the General category 1.63% 1.83% 1.64%
Number of daily rates quoted 12 12 12
Average daily rate £374 £360 £260
Average daily rate % change year-on-year
+3.81% +38.46%
90% offered a daily rate of more than £211 £328 £205
10% offered a daily rate of more than £425 £495 £330
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 1 0 2
Average hourly rate £12.50 - £26.50
UK excluding London average hourly rate £15.00 £14.50 £26.50
% change year-on-year
+3.44% -45.28%
Advertising
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
982 1149 1158
As % of all contract IT jobs located in Berkshire 38.65% 43.41% 44.15%
Number of daily rates quoted 433 513 550
Average daily rate £400 £400 £400
90% offered a daily rate of more than £225 £225 £240
10% offered a daily rate of more than £550 £563 £513
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 34 24 39
Average hourly rate £16.50 £17.00 £17.50
Average hourly rate % change year-on-year
-2.94% -2.85%
90% offered a hourly rate of more than £12.00 £13.65 £11.90
10% offered a hourly rate of more than £48.00 £39.50 £38.60
UK excluding London average hourly rate £35.00 £26.00 £22.00
% change year-on-year
+34.61% +18.18%

Advertising
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Berkshire region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Berkshire

Advertising
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Berkshire region.

Advertising Daily Rate Trend in Berkshire

Advertising
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Berkshire region over the 3 months to 5 February 2016.

Advertising Daily Rate Histogram in Berkshire

Advertising
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Berkshire region.

Advertising Hourly Rate Trend in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -11 5 £380 -5.00% 43
Bracknell -5 2 £215 -
Maidenhead - 1 £138 - 8
Advertising
South East

Advertising
Top 30 Related IT Skills in Berkshire

For the 6 months to 5 February 2016, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 17 (39.53%) Microsoft
2 12 (27.91%) Marketing
3 11 (25.58%) Telecoms
4 10 (23.26%) Analytics
5 8 (18.60%) Finance
5 8 (18.60%) MS Excel
6 7 (16.28%) Degree
6 7 (16.28%) CMS
7 6 (13.95%) Stakeholder Management
7 6 (13.95%) User Experience
7 6 (13.95%) UX Design
8 5 (11.63%) Campaign Management
8 5 (11.63%) SDLC
8 5 (11.63%) Mobile Development
8 5 (11.63%) Data Centre
8 5 (11.63%) Content Management
8 5 (11.63%) Google
8 5 (11.63%) QA
8 5 (11.63%) Digital Marketing
8 5 (11.63%) SEO
9 4 (9.30%) Google Analytics
9 4 (9.30%) MS PowerPoint
9 4 (9.30%) Computer Science
9 4 (9.30%) Analytical Skills
9 4 (9.30%) Online Marketing
10 3 (6.98%) Web Development
10 3 (6.98%) Business Development
10 3 (6.98%) Migration
10 3 (6.98%) PMI
10 3 (6.98%) PMI Certification

Advertising
Top Related IT Skills in Berkshire by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 7 (16.28%) CMS
2 2 (4.65%) Drupal
2 2 (4.65%) SharePoint
3 1 (2.33%) Lync
3 1 (2.33%) SharePoint 2010
Applications
1 8 (18.60%) MS Excel
2 4 (9.30%) MS PowerPoint
3 3 (6.98%) MS Office
4 1 (2.33%) Photoshop
4 1 (2.33%) Spreadsheet
Business Applications
1 2 (4.65%) Dynamics NAV
2 1 (2.33%) Dynamics CRM
2 1 (2.33%) Unit4 Business World
Cloud Services
1 4 (9.30%) Google Analytics
2 2 (4.65%) AdWords
2 2 (4.65%) Office 365
3 1 (2.33%) Amazon AWS
3 1 (2.33%) Microsoft Azure
Communications & Networking
1 2 (4.65%) Internet
2 1 (2.33%) DNS
2 1 (2.33%) Firewall
2 1 (2.33%) LAN
2 1 (2.33%) Skype
2 1 (2.33%) Unified Communications
2 1 (2.33%) VPN
2 1 (2.33%) WAN
Database & Business Intelligence
1 3 (6.98%) SQL Server
2 2 (4.65%) Big Data
2 2 (4.65%) Data Warehouse
2 2 (4.65%) SQL Server 2008
2 2 (4.65%) SQL Server Analysis Services
2 2 (4.65%) SQL Server Integration Services
2 2 (4.65%) SQL Server Reporting Services
3 1 (2.33%) QlikView
Development Applications
1 1 (2.33%) Cucumber
1 1 (2.33%) Selenium
1 1 (2.33%) SpecFlow
1 1 (2.33%) WebDriver
General
1 12 (27.91%) Marketing
2 11 (25.58%) Telecoms
3 8 (18.60%) Finance
4 2 (4.65%) Banking
4 2 (4.65%) Legal
4 2 (4.65%) Multimedia
4 2 (4.65%) Pharmaceutical
4 2 (4.65%) Publishing
5 1 (2.33%) Law
5 1 (2.33%) Manufacturing
Job Titles
1 11 (25.58%) Analyst
2 9 (20.93%) Business Analyst
3 5 (11.63%) Consultant
3 5 (11.63%) Developer
4 3 (6.98%) Digital Programme Manager
4 3 (6.98%) Programme Manager
4 3 (6.98%) Senior Analyst
4 3 (6.98%) Senior Business Analyst
5 2 (4.65%) Business Intelligence Developer
5 2 (4.65%) Designer
5 2 (4.65%) Digital Executive
5 2 (4.65%) Digital Marketing Executive
5 2 (4.65%) Marketing Executive
5 2 (4.65%) Marketing Manager
5 2 (4.65%) Microsoft BI Developer
5 2 (4.65%) Microsoft Developer
5 2 (4.65%) PPC Executive
5 2 (4.65%) SQL BI Developer
5 2 (4.65%) SQL Developer
5 2 (4.65%) T-SQL Developer
Libraries, Frameworks & Software Standards
1 2 (4.65%) HTML
2 1 (2.33%) Middleware
Miscellaneous
1 6 (13.95%) User Experience
2 5 (11.63%) Data Centre
3 4 (9.30%) Analytical Skills
3 4 (9.30%) Computer Science
4 3 (6.98%) PMI
5 2 (4.65%) Management Information System
5 2 (4.65%) Mobile App
6 1 (2.33%) FMCG
6 1 (2.33%) NHS
6 1 (2.33%) Social Media
Operating Systems
1 2 (4.65%) Linux
1 2 (4.65%) Windows
2 1 (2.33%) Red Hat Enterprise Linux
2 1 (2.33%) Windows Server
2 1 (2.33%) Windows Server 2012
Processes & Methodologies
1 10 (23.26%) Analytics
2 6 (13.95%) Stakeholder Management
2 6 (13.95%) UX Design
3 5 (11.63%) Campaign Management
3 5 (11.63%) Content Management
3 5 (11.63%) Digital Marketing
3 5 (11.63%) Mobile Development
3 5 (11.63%) SDLC
3 5 (11.63%) SEO
4 4 (9.30%) Online Marketing
5 3 (6.98%) Business Development
5 3 (6.98%) Business Intelligence
5 3 (6.98%) E-Commerce
5 3 (6.98%) Migration
5 3 (6.98%) Web Development
6 2 (4.65%) CRM
6 2 (4.65%) ETL
6 2 (4.65%) ITIL
6 2 (4.65%) Pay per click
6 2 (4.65%) Service Management
Programming Languages
1 3 (6.98%) SQL
2 2 (4.65%) Ruby
2 2 (4.65%) T-SQL
3 1 (2.33%) C#
3 1 (2.33%) Java
3 1 (2.33%) PHP
3 1 (2.33%) PowerShell
Qualifications
1 7 (16.28%) Degree
2 3 (6.98%) PMI Certification
3 1 (2.33%) ACCA
3 1 (2.33%) CCNA
3 1 (2.33%) CCNP
3 1 (2.33%) Cisco Certification
3 1 (2.33%) ITIL Certification
3 1 (2.33%) MCT
3 1 (2.33%) Microsoft Certification
3 1 (2.33%) SC Cleared
3 1 (2.33%) Security Cleared
Quality Assurance & Compliance
1 5 (11.63%) QA
2 1 (2.33%) GAAP
System Software
1 2 (4.65%) Hyper-V
2 1 (2.33%) Active Directory
2 1 (2.33%) KVM
2 1 (2.33%) VMware Infrastructure
2 1 (2.33%) vSphere
Systems Management
1 2 (4.65%) Systems Management Server (SMS)
2 1 (2.33%) Puppet
2 1 (2.33%) SCCM
2 1 (2.33%) SCOM
2 1 (2.33%) SCVMM
2 1 (2.33%) Windows Intune
Vendors
1 17 (39.53%) Microsoft
2 5 (11.63%) Google
3 3 (6.98%) Salesforce.com
4 2 (4.65%) ClickTale
4 2 (4.65%) Facebook
4 2 (4.65%) Marketo
5 1 (2.33%) Cisco
5 1 (2.33%) Juniper
5 1 (2.33%) Oracle
5 1 (2.33%) Red Hat
5 1 (2.33%) RightScale
5 1 (2.33%) VMware
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