The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 2 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 May 2016
Same period 2015 Same period 2014
Advertising
Rank 111 122 114
Rank change year-on-year
+11 -8
Contract jobs citing Advertising 17 11 17
As % of all contract IT jobs located in Berkshire 0.68% 0.38% 0.62%
As % of the General category 1.69% 0.92% 1.47%
Number of daily rates quoted 10 3 15
Median daily rate £306 £325 £340
Median daily rate % change year-on-year
-5.76% -4.41%
90% offered a daily rate of more than £217 £325 £213
10% offered a daily rate of more than £470 £345 £350
UK excluding London median daily rate £350 £350 £375
% change year-on-year
- -6.66%
Number of hourly rates quoted 1 0 0
Median hourly rate £16.00 - -
UK excluding London median hourly rate £16.00 £11.00 £21.00
% change year-on-year
+45.45% -47.61%
Advertising
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
1004 1192 1160
As % of all contract IT jobs located in Berkshire 40.37% 41.71% 42.43%
Number of daily rates quoted 434 536 530
Median daily rate £400 £375 £375
Median daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £218 £206 £210
10% offered a daily rate of more than £530 £508 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 21 26 29
Median hourly rate £16.00 £17.75 £19.00
Median hourly rate % change year-on-year
-9.85% -6.57%
90% offered a hourly rate of more than £11.20 £11.90 £13.00
10% offered a hourly rate of more than £20.00 £30.20 £24.50
UK excluding London median hourly rate £28.00 £24.50 £26.00
% change year-on-year
+14.28% -5.76%

Advertising
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Berkshire

Advertising
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Berkshire region.

Advertising Daily Rate Trend in Berkshire

Advertising
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Berkshire region over the 3 months to 2 May 2016.

Advertising Daily Rate Histogram in Berkshire

Advertising
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Berkshire region.

Advertising Hourly Rate Trend in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 2 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +2 9 £225 -
Bracknell -2 2 £265 -
Advertising
South East

Advertising
Top 30 Related IT Skills in Berkshire

For the 6 months to 2 May 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Advertising.

1 11 (32.35%) Microsoft
1 11 (32.35%) Marketing
2 8 (23.53%) Telecoms
3 6 (17.65%) MS Excel
4 5 (14.71%) B2B
4 5 (14.71%) Stakeholder Management
4 5 (14.71%) Degree
4 5 (14.71%) Retail
5 4 (11.76%) MS PowerPoint
5 4 (11.76%) Legal
6 3 (8.82%) Migration
6 3 (8.82%) Law
6 3 (8.82%) MS Office
6 3 (8.82%) Windows
6 3 (8.82%) Digital Marketing
6 3 (8.82%) Product Marketing
6 3 (8.82%) SaaS
7 2 (5.88%) Stakeholder Engagement
7 2 (5.88%) Facebook
7 2 (5.88%) Business Transformation
7 2 (5.88%) Hyper-V
7 2 (5.88%) Google Analytics
7 2 (5.88%) Drupal
7 2 (5.88%) Display Advertising
7 2 (5.88%) Business Analysis
7 2 (5.88%) Ruby
7 2 (5.88%) Web Analytics
7 2 (5.88%) Pay per click
7 2 (5.88%) Google
7 2 (5.88%) Linux

Advertising
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.88%) CMS
1 2 (5.88%) Drupal
1 2 (5.88%) SharePoint
2 1 (2.94%) Live Communications Server
2 1 (2.94%) Office Communications Server
2 1 (2.94%) SharePoint 2010
2 1 (2.94%) Skype for Business
Applications
1 6 (17.65%) MS Excel
2 4 (11.76%) MS PowerPoint
3 3 (8.82%) MS Office
4 1 (2.94%) Photoshop
Business Applications
1 1 (2.94%) Dynamics AX
1 1 (2.94%) Dynamics CRM
Cloud Services
1 3 (8.82%) SaaS
2 2 (5.88%) AdWords
2 2 (5.88%) Google Analytics
3 1 (2.94%) Amazon AWS
3 1 (2.94%) Microsoft Azure
3 1 (2.94%) Office 365
Communications & Networking
1 2 (5.88%) DNS
1 2 (5.88%) Internet
2 1 (2.94%) Firewall
2 1 (2.94%) LAN
2 1 (2.94%) PBX
2 1 (2.94%) PSTN
2 1 (2.94%) RTP
2 1 (2.94%) Skype
2 1 (2.94%) WAN
Database & Business Intelligence
1 1 (2.94%) Data Warehouse
1 1 (2.94%) Qlik Sense
1 1 (2.94%) QlikView
1 1 (2.94%) SQL Server
Development Applications
1 1 (2.94%) Cucumber
1 1 (2.94%) Selenium
1 1 (2.94%) SpecFlow
1 1 (2.94%) WebDriver
General
1 11 (32.35%) Marketing
2 8 (23.53%) Telecoms
3 5 (14.71%) Retail
4 4 (11.76%) Legal
5 3 (8.82%) Law
6 2 (5.88%) Banking
6 2 (5.88%) Publishing
7 1 (2.94%) Billing
7 1 (2.94%) Finance
7 1 (2.94%) Manufacturing
7 1 (2.94%) Pharmaceutical
Job Titles
1 7 (20.59%) Analyst
2 6 (17.65%) Business Analyst
3 4 (11.76%) Account Manager
3 4 (11.76%) Consultant
4 2 (5.88%) Designer
4 2 (5.88%) Developer
4 2 (5.88%) Digital Executive
4 2 (5.88%) Digital Marketing Executive
4 2 (5.88%) Implementation Consultant
4 2 (5.88%) Marketing Executive
4 2 (5.88%) PPC Executive
4 2 (5.88%) Senior Analyst
4 2 (5.88%) Senior Business Analyst
5 1 (2.94%) Architect
5 1 (2.94%) CRM Analyst
5 1 (2.94%) IT Support
5 1 (2.94%) Research Manager
5 1 (2.94%) Technical Implementation Consultant
5 1 (2.94%) Test Analyst
5 1 (2.94%) Tester
Libraries, Frameworks & Software Standards
1 2 (5.88%) HTML
2 1 (2.94%) Middleware
Miscellaneous
1 2 (5.88%) Data Centre
1 2 (5.88%) Management Information System
2 1 (2.94%) Analytical Skills
2 1 (2.94%) Digital Media
2 1 (2.94%) Replication
2 1 (2.94%) Social Media
Operating Systems
1 3 (8.82%) Windows
2 2 (5.88%) Linux
2 2 (5.88%) Windows Server
3 1 (2.94%) Red Hat Enterprise Linux
3 1 (2.94%) Windows Server 2012
Processes & Methodologies
1 5 (14.71%) B2B
1 5 (14.71%) Stakeholder Management
2 3 (8.82%) Digital Marketing
2 3 (8.82%) Migration
2 3 (8.82%) Product Marketing
3 2 (5.88%) Analytics
3 2 (5.88%) Business Analysis
3 2 (5.88%) Business Intelligence
3 2 (5.88%) Business Transformation
3 2 (5.88%) Disaster Recovery
3 2 (5.88%) Display Advertising
3 2 (5.88%) ITIL
3 2 (5.88%) Pay per click
3 2 (5.88%) Project Management
3 2 (5.88%) Stakeholder Engagement
3 2 (5.88%) Typography
3 2 (5.88%) Web Analytics
4 1 (2.94%) BDD
4 1 (2.94%) High Availability
4 1 (2.94%) Performance Optimisation
Programming Languages
1 2 (5.88%) Ruby
2 1 (2.94%) C#
2 1 (2.94%) Java
2 1 (2.94%) PowerShell
2 1 (2.94%) SQL
Qualifications
1 5 (14.71%) Degree
2 1 (2.94%) CCNA
2 1 (2.94%) CCNP
2 1 (2.94%) Cisco Certification
2 1 (2.94%) MCT
2 1 (2.94%) Microsoft Certification
2 1 (2.94%) SC Cleared
2 1 (2.94%) Security Cleared
System Software
1 2 (5.88%) Hyper-V
2 1 (2.94%) Active Directory
2 1 (2.94%) KVM
2 1 (2.94%) VMware Infrastructure
2 1 (2.94%) vSphere
Systems Management
1 1 (2.94%) Puppet
1 1 (2.94%) SCCM
1 1 (2.94%) SCOM
1 1 (2.94%) SCVMM
1 1 (2.94%) Windows Intune
Vendors
1 11 (32.35%) Microsoft
2 2 (5.88%) Facebook
2 2 (5.88%) Google
2 2 (5.88%) Marketo
2 2 (5.88%) Salesforce.com
3 1 (2.94%) Cisco
3 1 (2.94%) IFS
3 1 (2.94%) Juniper
3 1 (2.94%) Oracle
3 1 (2.94%) Red Hat
3 1 (2.94%) RightScale
3 1 (2.94%) VMware