The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 3 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Mar 2015
Same period 2014 Same period 2013
Advertising
Rank 120 117 106
Rank change year-on-year
-3 -11
Contract jobs citing Advertising 15 18 10
As % of all contract IT jobs located in Berkshire 0.52% 0.64% 0.45%
As % of the General category 1.20% 1.43% 0.91%
Number of daily rates quoted 6 11 4
Average daily rate
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of your Daily Rate
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£338 £260 £363
Average daily rate % change year-on-year
+29.80% -28.27%
90% offered a daily rate of more than £323 £201 £265
10% offered a daily rate of more than £398 £330 £425
UK excluding London average daily rate £375 £375 £325
% change year-on-year
- +15.38%
Number of hourly rates quoted 0 2 0
Average hourly rate - £26.50 -
UK excluding London average hourly rate £11.00 £26.50 £55.00
% change year-on-year
-58.49% -51.81%
Advertising
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
1245 1255 1103
As % of all contract IT jobs located in Berkshire 43.23% 44.87% 49.51%
Number of daily rates quoted 548 596 388
Average daily rate £375 £400 £350
Average daily rate % change year-on-year
-6.25% +14.28%
90% offered a daily rate of more than £225 £225 £225
10% offered a daily rate of more than £550 £510 £463
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 30 43 40
Average hourly rate £19.00 £17.50 £19.00
Average hourly rate % change year-on-year
+8.57% -7.89%
90% offered a hourly rate of more than £13.65 £11.90 £11.50
10% offered a hourly rate of more than £33.25 £29.06 £36.00
UK excluding London average hourly rate £25.00 £23.86 £25.25
% change year-on-year
+4.79% -5.52%

Advertising
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Berkshire region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Berkshire

Advertising
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Berkshire region.

Advertising Daily Rate Trend in Berkshire

Advertising
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Berkshire region.

Advertising Hourly Rate Trend in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 3 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell +2 4 - -
Reading +1 2 £375 +44.23% 11
Slough -12 2 £338 +2.27% 2
Newbury - 1 - -
Wokingham - - - - 1
Maidenhead - - - -
Advertising
South East

Advertising
Top 30 Related IT Skills in Berkshire

For the 6 months to 3 March 2015, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 12 (41.38%) Marketing
2 11 (37.93%) Agile Software Development
3 10 (34.48%) Telecoms
4 9 (31.03%) Microsoft
5 8 (27.59%) Scrum
6 7 (24.14%) B2B
7 5 (17.24%) Citrix
7 5 (17.24%) .NET
7 5 (17.24%) Business Analysis
7 5 (17.24%) VMware
7 5 (17.24%) Stakeholder Management
7 5 (17.24%) Telemarketing
7 5 (17.24%) VMware Infrastructure
7 5 (17.24%) Online Marketing
7 5 (17.24%) Social Media
8 4 (13.79%) Android
8 4 (13.79%) Apple iOS
8 4 (13.79%) Mobile App
8 4 (13.79%) Android Development
8 4 (13.79%) User Experience
8 4 (13.79%) Java
8 4 (13.79%) C#
8 4 (13.79%) SharePoint
8 4 (13.79%) Agresso
9 3 (10.34%) SQL
9 3 (10.34%) OO
9 3 (10.34%) MS Excel
9 3 (10.34%) HTML
9 3 (10.34%) People Management
9 3 (10.34%) iOS Development

Advertising
Top Related IT Skills in Berkshire by Category

For the 6 months to 3 March 2015, IT contractor jobs across the Berkshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 4 (13.79%) SharePoint
2 3 (10.34%) SharePoint 2010
2 3 (10.34%) SharePoint 2013
3 1 (3.45%) SharePoint Server
Applications
1 3 (10.34%) MS Excel
2 2 (6.90%) InfoPath
3 1 (3.45%) PowerPivot
3 1 (3.45%) Adobe Creative Suite
3 1 (3.45%) Adobe Illustrator
3 1 (3.45%) Photoshop
Business Applications
1 4 (13.79%) Agresso
Cloud Services
1 1 (3.45%) Cloud Computing
Communications & Networking
1 1 (3.45%) LAN
1 1 (3.45%) WAN
Database & Business Intelligence
1 1 (3.45%) SQL Server
1 1 (3.45%) SQL Server Reporting Services
1 1 (3.45%) SQL Server Integration Services
1 1 (3.45%) SQLite
1 1 (3.45%) SQL Server Analysis Services
1 1 (3.45%) SQL Server 2012
1 1 (3.45%) Microsoft Power View
Development Applications
1 2 (6.90%) Appcelerator Titanium
2 1 (3.45%) Visual Studio
General
1 12 (41.38%) Marketing
2 10 (34.48%) Telecoms
3 2 (6.90%) Finance
4 1 (3.45%) Legal
4 1 (3.45%) Retail
4 1 (3.45%) Multimedia
Job Titles
1 8 (27.59%) Marketing Manager
2 7 (24.14%) Developer
3 5 (17.24%) Analyst
3 5 (17.24%) Business Analyst
4 4 (13.79%) Consultant
4 4 (13.79%) Technical Consultant
4 4 (13.79%) Senior Business Analyst
4 4 (13.79%) Senior Analyst
4 4 (13.79%) Android Developer
5 3 (10.34%) iOS Developer
5 3 (10.34%) Mobile Developer
6 2 (6.90%) ScrumMaster
6 2 (6.90%) SharePoint Consultant
6 2 (6.90%) Technical Leader
7 1 (3.45%) Business Intelligence Developer
7 1 (3.45%) Microsoft Developer
7 1 (3.45%) SharePoint Developer
7 1 (3.45%) Telecoms Business Analyst
7 1 (3.45%) SharePoint Architect
7 1 (3.45%) Designer
Libraries, Frameworks & Software Standards
1 5 (17.24%) .NET
2 3 (10.34%) HTML
3 2 (6.90%) CSS
3 2 (6.90%) HTML5
4 1 (3.45%) iOS SDK
4 1 (3.45%) REST
4 1 (3.45%) CSS3
4 1 (3.45%) Android SDK
4 1 (3.45%) Web Services
4 1 (3.45%) Ajax
4 1 (3.45%) JSON
4 1 (3.45%) MDX
4 1 (3.45%) jQuery
4 1 (3.45%) RESTful
4 1 (3.45%) ASP.NET
4 1 (3.45%) ATL
Miscellaneous
1 5 (17.24%) Social Media
2 4 (13.79%) Mobile App
2 4 (13.79%) User Experience
3 3 (10.34%) iPad
3 3 (10.34%) Smartphone
3 3 (10.34%) iPhone
4 1 (3.45%) Replication
4 1 (3.45%) Photography
4 1 (3.45%) Digital Media
4 1 (3.45%) Analytical Skills
Operating Systems
1 4 (13.79%) Android
1 4 (13.79%) Apple iOS
Processes & Methodologies
1 11 (37.93%) Agile Software Development
2 8 (27.59%) Scrum
3 7 (24.14%) B2B
4 5 (17.24%) Stakeholder Management
4 5 (17.24%) Business Analysis
4 5 (17.24%) Telemarketing
4 5 (17.24%) Online Marketing
5 4 (13.79%) Android Development
6 3 (10.34%) iOS Development
6 3 (10.34%) Customer Insight
6 3 (10.34%) People Management
6 3 (10.34%) Digital Marketing
6 3 (10.34%) OO
7 2 (6.90%) Migration
7 2 (6.90%) Supply Chain Management
7 2 (6.90%) Strategic Management
7 2 (6.90%) Waterfall
8 1 (3.45%) Continuous Improvement
8 1 (3.45%) Marketing Strategy
8 1 (3.45%) Root Cause Analysis
Programming Languages
1 4 (13.79%) C#
1 4 (13.79%) Java
2 3 (10.34%) SQL
3 2 (6.90%) PowerShell
3 2 (6.90%) JavaScript
4 1 (3.45%) Perl
4 1 (3.45%) PHP
4 1 (3.45%) Ruby
Qualifications
1 1 (3.45%) Degree
1 1 (3.45%) SC Cleared
1 1 (3.45%) Security Cleared
System Software
1 5 (17.24%) VMware Infrastructure
Vendors
1 9 (31.03%) Microsoft
2 5 (17.24%) Citrix
2 5 (17.24%) VMware
3 3 (10.34%) Facebook
4 2 (6.90%) Remedy
5 1 (3.45%) Adobe
5 1 (3.45%) Dell
5 1 (3.45%) Google
Berkshire
JM
Rate: £300 - £350 per day
Posted: 8 hours ago
Berkshire
Nigel Frank International Limited - Newcastle
Rate: £350 - £450 per day
Posted: 7 days ago
Berkshire
Nigel Frank International Limited - Newcastle
Rate: £400 - £450 per day
Posted: 8 days ago
Reading
Nigel Frank International Limited - Newcastle
Posted: 14 days ago
Reading
Nigel Frank International Limited - Newcastle
Rate: £200 - £300 per day
Posted: 15 days ago
Reading, Berkshire
QA Limited
Rate: £150.00 per week
Posted: 19 days ago
Reading, Berkshire
QA Limited
Rate: £150.00 per week
Posted: 19 days ago
Reading
Nigel Frank International Limited - Newcastle
Rate: £500 - £600 per day
Posted: 24 days ago