The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Advertising
Rank 105 101 111
Rank change year-on-year
-4 +10
Contract jobs citing Advertising 16 24 16
As % of all contract IT jobs located in Berkshire 0.73% 0.96% 0.65%
As % of the General category 1.97% 2.30% 1.63%
Number of daily rates quoted 12 13 16
Median daily rate £363 £358 £350
Median daily rate % change year-on-year
+1.39% +2.14%
90% offered a daily rate of more than £260 £277 £310
10% offered a daily rate of more than £450 £444 £500
UK excluding London median daily rate £375 £375 £400
% change year-on-year
- -6.25%
Number of hourly rates quoted 2 2 0
Median hourly rate £18.50 £55.00 -
Median hourly rate % change year-on-year
-66.36% -
UK excluding London median hourly rate £18.00 £17.00 £22.50
% change year-on-year
+5.88% -24.44%
Advertising
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
811 1044 984
As % of all contract IT jobs located in Berkshire 36.90% 41.93% 40.21%
Number of daily rates quoted 367 538 400
Median daily rate £380 £400 £375
Median daily rate % change year-on-year
-5.00% +6.66%
90% offered a daily rate of more than £264 £206 £225
10% offered a daily rate of more than £550 £525 £500
UK excluding London median daily rate £400 £400 £396
% change year-on-year
- +1.01%
Number of hourly rates quoted 39 26 18
Median hourly rate £19.61 £26.25 £19.00
Median hourly rate % change year-on-year
-25.29% +38.15%
90% offered a hourly rate of more than £12.05 £13.00 £12.00
10% offered a hourly rate of more than £38.50 £43.50 £100.50
UK excluding London median hourly rate £20.50 £30.00 £26.25
% change year-on-year
-31.66% +14.28%

Advertising
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Berkshire

Advertising
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Berkshire region.

Advertising Daily Rate Trend in Berkshire

Advertising
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Berkshire region over the 3 months to 30 September 2016.

Advertising Daily Rate Histogram in Berkshire

Advertising
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Berkshire region.

Advertising Hourly Rate Trend in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +14 4 £363 +27.19% 12
Slough +2 2 £180 -45.86% 2
Newbury +3 1 £300 -16.60% 1
Bracknell - 1 - - 1
Advertising
South East

Advertising
Top 30 Related IT Skills in Berkshire

For the 6 months to 30 September 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Advertising.

1 12 (38.71%) Marketing
2 10 (32.26%) Microsoft
3 8 (25.81%) SQL Server
4 6 (19.35%) SEO
4 6 (19.35%) Business Intelligence
4 6 (19.35%) Degree
4 6 (19.35%) SQL Server Reporting Services
4 6 (19.35%) Digital Marketing
5 5 (16.13%) SQL Server Integration Services
5 5 (16.13%) SQL Server Analysis Services
5 5 (16.13%) MDX
5 5 (16.13%) Kimball Methodology
5 5 (16.13%) Data Warehouse
5 5 (16.13%) Stakeholder Management
5 5 (16.13%) Legal
6 4 (12.90%) Telecoms
6 4 (12.90%) Law
6 4 (12.90%) Windows
6 4 (12.90%) SQL
6 4 (12.90%) Product Marketing
6 4 (12.90%) SaaS
7 3 (9.68%) Stakeholder Engagement
7 3 (9.68%) Digital Media
7 3 (9.68%) Office 365
7 3 (9.68%) T-SQL
7 3 (9.68%) XML
7 3 (9.68%) E-Commerce
7 3 (9.68%) MS Excel
7 3 (9.68%) ETL
7 3 (9.68%) Replication

Advertising
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.45%) MS Exchange
1 2 (6.45%) SharePoint
2 1 (3.23%) ArcGIS
2 1 (3.23%) BizTalk Server
2 1 (3.23%) CMS
2 1 (3.23%) Drupal
2 1 (3.23%) GeoServer
2 1 (3.23%) Perch
2 1 (3.23%) SilverStripe
2 1 (3.23%) Skype for Business
Applications
1 3 (9.68%) MS Excel
2 2 (6.45%) MS Office
Business Applications
1 2 (6.45%) SAP Business One
2 1 (3.23%) Dynamics CRM
Cloud Services
1 4 (12.90%) SaaS
2 3 (9.68%) Office 365
3 1 (3.23%) Microsoft Azure
Communications & Networking
1 2 (6.45%) Unified Communications
2 1 (3.23%) Skype
Database & Business Intelligence
1 8 (25.81%) SQL Server
2 6 (19.35%) SQL Server Reporting Services
3 5 (16.13%) Data Warehouse
3 5 (16.13%) SQL Server Analysis Services
3 5 (16.13%) SQL Server Integration Services
4 2 (6.45%) SQL Server 2005
4 2 (6.45%) SQL Server 2014
5 1 (3.23%) MySQL
5 1 (3.23%) PostgreSQL
Development Applications
1 1 (3.23%) Git (software)
1 1 (3.23%) Team Foundation Server
1 1 (3.23%) Visual Studio
General
1 12 (38.71%) Marketing
2 5 (16.13%) Legal
3 4 (12.90%) Law
3 4 (12.90%) Telecoms
4 1 (3.23%) Finance
4 1 (3.23%) Games
4 1 (3.23%) Manufacturing
Job Titles
1 8 (25.81%) Developer
2 6 (19.35%) Analyst
3 3 (9.68%) Business Analyst
3 3 (9.68%) Business Intelligence Developer
3 3 (9.68%) Web Analyst
4 2 (6.45%) IT Engineer
4 2 (6.45%) IT Support
4 2 (6.45%) IT Support Engineer
4 2 (6.45%) Support Engineer
5 1 (3.23%) 2nd Line Desktop Support
5 1 (3.23%) 2nd Line Desktop Support Engineer
5 1 (3.23%) 2nd Line Engineer
5 1 (3.23%) CRM Analyst
5 1 (3.23%) Digital Marketing Specialist
5 1 (3.23%) Insight Manager
5 1 (3.23%) ITIL Business Analyst
5 1 (3.23%) Logistics Consultant
5 1 (3.23%) Marketing Specialist
5 1 (3.23%) Research Manager
5 1 (3.23%) SSRS Developer
Libraries, Frameworks & Software Standards
1 5 (16.13%) MDX
2 3 (9.68%) XML
3 2 (6.45%) .NET
3 2 (6.45%) HTML
4 1 (3.23%) Ajax
4 1 (3.23%) ASP.NET
4 1 (3.23%) CSS
4 1 (3.23%) EDI
4 1 (3.23%) Google Maps API
4 1 (3.23%) HTML5
4 1 (3.23%) jQuery
4 1 (3.23%) LINQ
4 1 (3.23%) OpenLayers
4 1 (3.23%) Silverlight
4 1 (3.23%) WPF
4 1 (3.23%) XML Schema
4 1 (3.23%) XSLT
Miscellaneous
1 3 (9.68%) Digital Media
1 3 (9.68%) Replication
2 2 (6.45%) Analytical Skills
2 2 (6.45%) Social Media
3 1 (3.23%) Copywriting
3 1 (3.23%) User Experience
3 1 (3.23%) Xbox
Operating Systems
1 4 (12.90%) Windows
2 2 (6.45%) Windows Server
2 2 (6.45%) Windows Server 2008
3 1 (3.23%) Linux
3 1 (3.23%) Ubuntu
3 1 (3.23%) Windows Server 2012
Processes & Methodologies
1 6 (19.35%) Business Intelligence
1 6 (19.35%) Digital Marketing
1 6 (19.35%) SEO
2 5 (16.13%) Kimball Methodology
2 5 (16.13%) Stakeholder Management
3 4 (12.90%) Product Marketing
4 3 (9.68%) E-Commerce
4 3 (9.68%) ETL
4 3 (9.68%) Stakeholder Engagement
5 2 (6.45%) Agile Software Development
5 2 (6.45%) Analytics
5 2 (6.45%) B2B
5 2 (6.45%) Business Analysis
5 2 (6.45%) CRM
5 2 (6.45%) Display Advertising
5 2 (6.45%) Matrix Organization
5 2 (6.45%) Project Management
6 1 (3.23%) Continuous Integration
6 1 (3.23%) Integrated Marketing
6 1 (3.23%) SDLC
Programming Languages
1 4 (12.90%) SQL
2 3 (9.68%) T-SQL
3 2 (6.45%) C#
3 2 (6.45%) JavaScript
4 1 (3.23%) C
4 1 (3.23%) Perl
4 1 (3.23%) PHP
4 1 (3.23%) VB.NET
4 1 (3.23%) XPath
Qualifications
1 6 (19.35%) Degree
2 1 (3.23%) ITIL Certification
System Software
1 2 (6.45%) Active Directory
2 1 (3.23%) Hyper-V
2 1 (3.23%) VMware ESX
2 1 (3.23%) VMware Infrastructure
2 1 (3.23%) vSphere
Systems Management
1 1 (3.23%) SCCM
Vendors
1 10 (32.26%) Microsoft
2 2 (6.45%) SAP
3 1 (3.23%) Cisco
3 1 (3.23%) EMC
3 1 (3.23%) Genesys
3 1 (3.23%) Google
3 1 (3.23%) HP
3 1 (3.23%) Oracle
3 1 (3.23%) VMware