The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Copywriting
Rank 66 75 -
Rank change year-on-year
+9 -
Contract jobs citing Copywriting 3 4 0
As % of all contract IT jobs located in Reading 0.34% 0.40% -
As % of the Miscellaneous category 1.40% 1.47% -
Number of daily rates quoted 1 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£200 - -
UK excluding London average daily rate £210 £356 £200
% change year-on-year
-41.05% +78.12%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.28 - £14.50
Copywriting
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Reading region.

Miscellaneous Category
Reading
Contract IT job ads with a match in the
Miscellaneous category
214 272 290
As % of all contract IT jobs located in Reading 24.60% 27.31% 21.04%
Number of daily rates quoted 124 146 110
Average daily rate £375 £400 £350
Average daily rate % change year-on-year
-6.25% +14.28%
90% offered a daily rate of more than £290 £265 £225
10% offered a daily rate of more than £561 £490 £500
UK excluding London average daily rate £350 £350 £345
% change year-on-year
- +1.44%
Number of hourly rates quoted 7 7 11
Average hourly rate £16.00 £13.00 £20.00
Average hourly rate % change year-on-year
+23.07% -35.00%
UK excluding London average hourly rate £18.90 £17.50 £26.00
% change year-on-year
+8.00% -32.69%

Copywriting
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the Reading region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in Reading

Copywriting
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the Reading region.

Copywriting Daily Rate Trend in Reading

Copywriting
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the Reading region.

Copywriting Hourly Rate Trend in Reading

Copywriting
Top 15 Related IT Skills in Reading

For the 6 months to 18 September 2014, IT contractor jobs across the Reading region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 2 (66.67%) Marketing
2 1 (33.33%) Blog
2 1 (33.33%) Social Media
2 1 (33.33%) Digital Media
2 1 (33.33%) Business Analytics
2 1 (33.33%) Analytics
2 1 (33.33%) Photoshop
2 1 (33.33%) MS Office
2 1 (33.33%) Adobe
2 1 (33.33%) SEO
2 1 (33.33%) Publishing
2 1 (33.33%) Stakeholder Management
2 1 (33.33%) CMS
2 1 (33.33%) Adobe Premiere
2 1 (33.33%) Statistical Analysis

Copywriting
Top Related IT Skills in Reading by Category

For the 6 months to 18 September 2014, IT contractor jobs across the Reading region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) CMS
Applications
1 1 (33.33%) Photoshop
1 1 (33.33%) MS Office
1 1 (33.33%) Adobe Premiere
General
1 2 (66.67%) Marketing
2 1 (33.33%) Publishing
Job Titles
1 1 (33.33%) Copywriter
Miscellaneous
1 1 (33.33%) Blog
1 1 (33.33%) Social Media
1 1 (33.33%) Digital Media
Processes & Methodologies
1 1 (33.33%) SEO
1 1 (33.33%) Stakeholder Management
1 1 (33.33%) Statistical Analysis
1 1 (33.33%) Business Analytics
1 1 (33.33%) Analytics
Vendors
1 1 (33.33%) Adobe