The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Reading region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Marketing
Rank 34 68 68
Rank change year-on-year
+34 0
Contract jobs citing Marketing 38 13 12
As % of all contract IT jobs located in Reading 4.578% 1.222% 1.135%
As % of the General category 12.30% 3.155% 4.669%
Number of daily rates quoted 10 4 5
Average daily rate £400 £290 £170
Average daily rate % change year-on-year
+37.93% +70.58%
UK excluding London average daily rate £350 £338 £339
% change year-on-year
+3.70% -0.36%
Number of hourly rates quoted 6 1 1
Average hourly rate £15.00 £11.00 £14.50
Average hourly rate % change year-on-year
+36.36% -24.13%
UK excluding London average hourly rate £19.00 £16.50 £20.00
% change year-on-year
+15.15% -17.50%
All of the General Category
Reading
Contract IT job ads with a match in the
General category
309 412 257
As % of all contract IT jobs located in Reading 37.23% 38.72% 24.31%
Number of daily rates quoted 115 117 108
Average daily rate £325 £301 £350
Average daily rate % change year-on-year
+8.15% -14.14%
90% offered a daily rate of more than £100 £218 £179
10% offered a daily rate of more than £438 £525 £533
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 18 12 9
Average hourly rate £15.00 £11.13 £11.00
Average hourly rate % change year-on-year
+34.83% +1.13%
UK excluding London average hourly rate £26.00 £25.00 £26.00
% change year-on-year
+4.00% -3.84%
Marketing
Berkshire

Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Reading region as a proportion of the total demand within the General category.

Reading Marketing Jobs Demand Trend

Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Reading Marketing Daily Rate Trend

Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 17 May 2013.

Reading Marketing Daily Rate Histogram

Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Reading Marketing Hourly Rate Trend

Marketing
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 18 (35.29%) CSS
2 17 (33.33%) JavaScript
3 16 (31.37%) HTML
4 13 (25.49%) jQuery
5 12 (23.53%) CMS
6 11 (21.57%) Telecoms
6 11 (21.57%) Photoshop
7 9 (17.65%) XML
7 9 (17.65%) Finance
8 8 (15.69%) Advertising
8 8 (15.69%) Product Marketing
8 8 (15.69%) Project Management
9 7 (13.73%) Microsoft
9 7 (13.73%) Degree
9 7 (13.73%) Product Management
9 7 (13.73%) Nokia Siemens Networks
10 6 (11.76%) Continuous Improvement
10 6 (11.76%) Japanese Language
10 6 (11.76%) Korean Language
10 6 (11.76%) GGSN
10 6 (11.76%) SGSN
10 6 (11.76%) Content Management
10 6 (11.76%) Adobe
10 6 (11.76%) W3C
10 6 (11.76%) JSP
10 6 (11.76%) Dreamweaver
10 6 (11.76%) Perl
10 6 (11.76%) MS Visio
11 5 (9.804%) MS Excel
11 5 (9.804%) 3G

Marketing
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Development
1 18 (35.29%) CSS
2 16 (31.37%) HTML
3 13 (25.49%) jQuery
4 9 (17.65%) XML
5 6 (11.76%) JSP
6 5 (9.804%) Apache Flex
7 3 (5.882%) COM
8 2 (3.922%) .NET
8 2 (3.922%) HTML5
8 2 (3.922%) CSS3
9 1 (1.961%) soapUI
9 1 (1.961%) REST
9 1 (1.961%) ASP.NET
9 1 (1.961%) SOAP
9 1 (1.961%) WSDL
9 1 (1.961%) SAML
Application Platforms
1 12 (23.53%) CMS
2 1 (1.961%) WebLogic
2 1 (1.961%) IIS
2 1 (1.961%) Apache
2 1 (1.961%) Tomcat
2 1 (1.961%) SharePoint
Applications
1 11 (21.57%) Photoshop
2 6 (11.76%) MS Visio
3 5 (9.804%) MS PowerPoint
3 5 (9.804%) MS Excel
4 3 (5.882%) MS Office
Business Applications
1 1 (1.961%) Dynamics CRM
Communications & Networking
1 6 (11.76%) GGSN
1 6 (11.76%) SGSN
2 5 (9.804%) 3G
3 3 (5.882%) HTTP
4 2 (3.922%) SAN
4 2 (3.922%) Radio Access Network
5 1 (1.961%) SS7
5 1 (1.961%) Internet
5 1 (1.961%) LDAP
5 1 (1.961%) GSM
5 1 (1.961%) UMTS
Database & Business Intelligence
1 2 (3.922%) MySQL
2 1 (1.961%) Data Mining
Development Applications
1 6 (11.76%) Dreamweaver
General
1 11 (21.57%) Telecoms
2 9 (17.65%) Finance
3 8 (15.69%) Advertising
4 6 (11.76%) Japanese Language
4 6 (11.76%) Korean Language
5 5 (9.804%) Publishing
5 5 (9.804%) Games
5 5 (9.804%) Legal
6 3 (5.882%) Retail
7 2 (3.922%) Financial Institution
8 1 (1.961%) Manufacturing
Job Titles
1 8 (15.69%) Project Manager
2 6 (11.76%) Developer
2 6 (11.76%) Web Producer
3 5 (9.804%) Designer
3 5 (9.804%) Web Designer
4 4 (7.843%) Web Developer
5 3 (5.882%) Marketing Manager
6 2 (3.922%) Web Project Manager
6 2 (3.922%) Linux Engineer
6 2 (3.922%) Web Manager
6 2 (3.922%) PMO Manager
6 2 (3.922%) Analyst
6 2 (3.922%) Business Analyst
6 2 (3.922%) Author
6 2 (3.922%) Account Manager
6 2 (3.922%) Sales Manager
6 2 (3.922%) PHP Developer
6 2 (3.922%) Technical Author
6 2 (3.922%) UNIX Engineer
7 1 (1.961%) Communications Manager
Miscellaneous
1 6 (11.76%) W3C
2 5 (9.804%) Mobile App
3 3 (5.882%) Management Information System
4 2 (3.922%) Mobile Payment
5 1 (1.961%) BBC
5 1 (1.961%) Computer Science
5 1 (1.961%) Oracle Exalogic
Operating Systems
1 3 (5.882%) UNIX
1 3 (5.882%) Windows
1 3 (5.882%) Linux
2 2 (3.922%) Android
2 2 (3.922%) Windows Server 2008
2 2 (3.922%) Windows 2000 Server
2 2 (3.922%) Red Hat Enterprise Linux
2 2 (3.922%) Apple iOS
2 2 (3.922%) HPUX
2 2 (3.922%) Solaris
Processes & Methodologies
1 8 (15.69%) Project Management
1 8 (15.69%) Product Marketing
2 7 (13.73%) Product Management
3 6 (11.76%) Continuous Improvement
3 6 (11.76%) Content Management
4 5 (9.804%) Digital Marketing
4 5 (9.804%) Root Cause Analysis
4 5 (9.804%) Web Development
5 4 (7.843%) Programme Management
5 4 (7.843%) Stakeholder Management
5 4 (7.843%) Service Management
6 3 (5.882%) Service Delivery
6 3 (5.882%) Migration
7 2 (3.922%) OOP
7 2 (3.922%) Analytics
8 1 (1.961%) User Stories
8 1 (1.961%) Mobile Application Development
8 1 (1.961%) Marketing Strategy
8 1 (1.961%) Data Management
8 1 (1.961%) Creative Marketing
Programming Languages
1 17 (33.33%) JavaScript
2 6 (11.76%) Perl
3 2 (3.922%) PHP
4 1 (1.961%) C
4 1 (1.961%) C#
4 1 (1.961%) Java
Qualifications
1 7 (13.73%) Degree
2 1 (1.961%) HNC
2 1 (1.961%) HND
2 1 (1.961%) PMP
2 1 (1.961%) PMI Certification
Quality Assurance & Compliance
1 4 (7.843%) SLA
System Software
1 2 (3.922%) Active Directory
1 2 (3.922%) VMware Infrastructure
1 2 (3.922%) Veritas Volume Manager
2 1 (1.961%) NDS
Systems Management
1 2 (3.922%) NetBackup
2 1 (1.961%) EMC NetWorker
Vendors
1 7 (13.73%) Microsoft
1 7 (13.73%) Nokia Siemens Networks
2 6 (11.76%) Adobe
3 2 (3.922%) HP
3 2 (3.922%) EMC
3 2 (3.922%) Vignette
3 2 (3.922%) Red Hat
3 2 (3.922%) Brocade
3 2 (3.922%) VMware
4 1 (1.961%) Yahoo!
4 1 (1.961%) TIBCO
4 1 (1.961%) Sony
4 1 (1.961%) Oracle
4 1 (1.961%) Alcatel-Lucent