The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Reading region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Marketing
Rank 34 35 70
Rank change year-on-year
+1 +35
Contract jobs citing Marketing 47 34 8
As % of all contract IT jobs located in Reading 4.40% 4.45% 0.73%
As % of the General category 11.44% 10.18% 1.84%
Number of daily rates quoted 12 6 2
Average daily rate £375 £394 £260
Average daily rate % change year-on-year
-4.76% +51.44%
90% offered a daily rate of more than £179 £288 £156
10% offered a daily rate of more than £493 £428 £364
UK excluding London average daily rate £351 £330 £340
% change year-on-year
+6.21% -2.94%
Number of hourly rates quoted 1 6 1
Average hourly rate £22.00 £15.00 £11.00
Average hourly rate % change year-on-year
+46.66% +36.36%
UK excluding London average hourly rate £21.50 £17.33 £17.00
% change year-on-year
+24.09% +1.91%
General Category
Reading
Contract IT job ads with a match in the
General category
411 334 435
As % of all contract IT jobs located in Reading 38.45% 43.72% 39.87%
Number of daily rates quoted 173 122 123
Average daily rate £375 £325 £316
Average daily rate % change year-on-year
+15.38% +2.76%
90% offered a daily rate of more than £190 £160 £213
10% offered a daily rate of more than £525 £441 £512
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 4 25 13
Average hourly rate £26.13 £15.00 £11.00
Average hourly rate % change year-on-year
+74.16% +36.36%
90% offered a hourly rate of more than £17.10 £13.50 £8.70
10% offered a hourly rate of more than £135.08 £30.20 £23.65
UK excluding London average hourly rate £25.00 £26.50 £25.00
% change year-on-year
-5.66% +6.00%
Marketing
Berkshire

Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Reading region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Marketing Daily Rate Trend in Reading

Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 17 April 2014.

Marketing Daily Rate Histogram in Reading

Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Marketing Hourly Rate Trend in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 17 April 2014, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 28 (36.84%) Finance
2 19 (25.00%) Project Management
2 19 (25.00%) Degree
3 17 (22.37%) MS Excel
4 16 (21.05%) Microsoft
4 16 (21.05%) MS PowerPoint
5 14 (18.42%) Retail
5 14 (18.42%) Analytics
6 13 (17.11%) SQL
6 13 (17.11%) MS Office
7 12 (15.79%) Business Intelligence
8 11 (14.47%) Games
9 10 (13.16%) Business Analysis
10 9 (11.84%) Data Analysis
10 9 (11.84%) Performance Analysis
10 9 (11.84%) Performance Management
11 8 (10.53%) Management Information System
12 7 (9.21%) Telecoms
12 7 (9.21%) Telemarketing
12 7 (9.21%) Service Delivery
12 7 (9.21%) Product Marketing
13 6 (7.89%) Customer Insight
13 6 (7.89%) SharePoint
13 6 (7.89%) Statistical Analysis
13 6 (7.89%) Stakeholder Management
14 5 (6.58%) Data Mining
14 5 (6.58%) C#
14 5 (6.58%) Change Management
14 5 (6.58%) Statistical Modelling
14 5 (6.58%) Continuous Improvement

Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 17 April 2014, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (7.89%) SharePoint
2 1 (1.32%) CMS
2 1 (1.32%) Umbraco
2 1 (1.32%) Confluence
2 1 (1.32%) SharePoint 2010
2 1 (1.32%) SharePoint 2013
Applications
1 17 (22.37%) MS Excel
2 16 (21.05%) MS PowerPoint
3 13 (17.11%) MS Office
4 2 (2.63%) MS Project
4 2 (2.63%) MS Visio
5 1 (1.32%) InfoPath
5 1 (1.32%) Spreadsheet
Business Applications
1 1 (1.32%) Oracle Retail
Communications & Networking
1 3 (3.95%) Intranet
2 2 (2.63%) Internet
2 2 (2.63%) 3G
2 2 (2.63%) Wireshark
2 2 (2.63%) HSPA
2 2 (2.63%) LTE
2 2 (2.63%) VoIP
2 2 (2.63%) WCDMA
3 1 (1.32%) Broadband
3 1 (1.32%) Unified Communications
3 1 (1.32%) Radio Access Network
3 1 (1.32%) Wireless
Database & Business Intelligence
1 5 (6.58%) Data Mining
2 3 (3.95%) MS Access
2 3 (3.95%) Relational Database
3 2 (2.63%) SQL Server
4 1 (1.32%) MySQL
4 1 (1.32%) Data Warehouse
4 1 (1.32%) RDBMS
4 1 (1.32%) Hadoop
4 1 (1.32%) Big Data
Development Applications
1 2 (2.63%) Visual Studio
2 1 (1.32%) Subversion
2 1 (1.32%) JIRA
2 1 (1.32%) Git (software)
2 1 (1.32%) Mercurial
2 1 (1.32%) Balsamiq Mockups
General
1 28 (36.84%) Finance
2 14 (18.42%) Retail
3 11 (14.47%) Games
4 7 (9.21%) Telecoms
5 3 (3.95%) Legal
5 3 (3.95%) Electronics
5 3 (3.95%) Multimedia
6 2 (2.63%) Automotive
6 2 (2.63%) Publishing
7 1 (1.32%) Back Office
Job Titles
1 20 (26.32%) Analyst
2 8 (10.53%) Developer
3 7 (9.21%) Data Analyst
3 7 (9.21%) Service Manager
3 7 (9.21%) Business Analyst
4 6 (7.89%) Services Delivery Manager
4 6 (7.89%) Delivery Manager
5 4 (5.26%) Programme Manager
5 4 (5.26%) Coordinator
5 4 (5.26%) Consultant
5 4 (5.26%) Quantitative Analyst
6 3 (3.95%) User Experience Developer
6 3 (3.95%) Financial Analyst
6 3 (3.95%) Architect
6 3 (3.95%) Applications Consultant
6 3 (3.95%) Product Manager
6 3 (3.95%) Marketing Manager
6 3 (3.95%) Business Manager
6 3 (3.95%) Analyst Developer
6 3 (3.95%) Business Consultant
Libraries, Frameworks & Software Standards
1 4 (5.26%) CSS
1 4 (5.26%) HTML
1 4 (5.26%) .NET
1 4 (5.26%) HTML5
2 3 (3.95%) CSS3
2 3 (3.95%) Ajax
3 2 (2.63%) XML
3 2 (2.63%) jQuery
3 2 (2.63%) ATL
4 1 (1.32%) MooTools
4 1 (1.32%) WAMP
4 1 (1.32%) ASP.NET MVC
4 1 (1.32%) LESS
4 1 (1.32%) Twitter Bootstrap
4 1 (1.32%) XSLT
4 1 (1.32%) LAMP
4 1 (1.32%) XML-RPC
4 1 (1.32%) JSON
4 1 (1.32%) ASP.NET
Miscellaneous
1 8 (10.53%) Management Information System
2 4 (5.26%) Data Extraction
2 4 (5.26%) Visualisation
2 4 (5.26%) New Media
3 3 (3.95%) Social Media
3 3 (3.95%) Blog
3 3 (3.95%) Statistics
4 2 (2.63%) Device Driver
4 2 (2.63%) Handset
4 2 (2.63%) Client/Server
4 2 (2.63%) Blackberry
4 2 (2.63%) Mobile App
4 2 (2.63%) Xbox
5 1 (1.32%) Online Games
5 1 (1.32%) Graphic Design
5 1 (1.32%) Mathematics
5 1 (1.32%) Computer Science
Operating Systems
1 3 (3.95%) Windows
2 2 (2.63%) Android
2 2 (2.63%) Apple iOS
2 2 (2.63%) Windows Phone
3 1 (1.32%) Windows 8
Processes & Methodologies
1 19 (25.00%) Project Management
2 14 (18.42%) Analytics
3 12 (15.79%) Business Intelligence
4 10 (13.16%) Business Analysis
5 9 (11.84%) Data Analysis
5 9 (11.84%) Performance Analysis
5 9 (11.84%) Performance Management
6 7 (9.21%) Product Marketing
6 7 (9.21%) Telemarketing
6 7 (9.21%) Service Delivery
7 6 (7.89%) Stakeholder Management
7 6 (7.89%) Statistical Analysis
7 6 (7.89%) Customer Insight
8 5 (6.58%) Statistical Modelling
8 5 (6.58%) Digital Marketing
8 5 (6.58%) Continuous Improvement
8 5 (6.58%) Change Management
9 4 (5.26%) E-Commerce
9 4 (5.26%) Logistics
9 4 (5.26%) Quantitative Analysis
Programming Languages
1 13 (17.11%) SQL
2 5 (6.58%) C#
3 4 (5.26%) JavaScript
4 3 (3.95%) Perl
4 3 (3.95%) R
5 1 (1.32%) PowerShell
5 1 (1.32%) PHP
Qualifications
1 19 (25.00%) Degree
2 1 (1.32%) PhD
2 1 (1.32%) ACCA
2 1 (1.32%) CIMA
Quality Assurance & Compliance
1 5 (6.58%) QA
2 1 (1.32%) SLA
Vendors
1 16 (21.05%) Microsoft
2 3 (3.95%) Sybase
2 3 (3.95%) HP
2 3 (3.95%) ClickSoftware Technologies
3 2 (2.63%) Apple
4 1 (1.32%) Omniture
4 1 (1.32%) MicroStrategy
4 1 (1.32%) Business Objects
4 1 (1.32%) Cognos
4 1 (1.32%) Adobe
4 1 (1.32%) Oracle
Reading, Berkshire
Coal IT Services
Rate: From £300 to £350 per day
Posted: 3 days ago
Reading
Quantica Technology - London
Rate: £175 per day
Posted: 22 days ago
Reading, Berkshire
Vitamin T
Rate: Up to £50,000 per annum
Posted: 22 days ago