The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 24 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 23 28 38
Rank change year-on-year
+5 +10
Contract jobs citing Marketing 49 45 32
As % of all contract IT jobs located in Reading 6.01% 4.89% 3.63%
As % of the General category 16.67% 12.71% 11.94%
Number of daily rates quoted 27 16 6
Median daily rate £338 £250 £369
Median daily rate % change year-on-year
+35.00% -32.20%
90% offered a daily rate of more than £178 £213 £235
10% offered a daily rate of more than £425 £425 £600
UK excluding London median daily rate £375 £351 £350
% change year-on-year
+6.99% +0.14%
Number of hourly rates quoted 6 0 3
Median hourly rate £19.61 - £19.00
UK excluding London median hourly rate £17.50 £22.00 £22.50
% change year-on-year
-20.45% -2.22%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
294 354 268
As % of all contract IT jobs located in Reading 36.07% 38.44% 30.39%
Number of daily rates quoted 152 161 93
Median daily rate £400 £375 £400
Median daily rate % change year-on-year
+6.66% -6.25%
90% offered a daily rate of more than £195 £210 £275
10% offered a daily rate of more than £520 £525 £525
UK excluding London median daily rate £400 £393 £380
% change year-on-year
+1.91% +3.28%
Number of hourly rates quoted 11 5 7
Median hourly rate £19.61 £14.00 £19.00
Median hourly rate % change year-on-year
+40.07% -26.31%
UK excluding London median hourly rate £22.50 £22.50 £22.50

Marketing
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Marketing Daily Rate Trend in Reading

Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 24 July 2016.

Marketing Daily Rate Histogram in Reading

Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Marketing Hourly Rate Trend in Reading

Marketing
Hourly Rate Histogram in Reading

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 24 July 2016.

Marketing Hourly Rate Histogram in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 24 July 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Marketing.

1 33 (33.33%) Degree
2 29 (29.29%) B2B
3 24 (24.24%) Digital Marketing
4 23 (23.23%) Marketo
4 23 (23.23%) CSS
4 23 (23.23%) Marketing Automation
5 21 (21.21%) Microsoft
5 21 (21.21%) SaaS
6 19 (19.19%) MS Excel
6 19 (19.19%) HTML
7 17 (17.17%) Windows
7 17 (17.17%) Project Management
8 16 (16.16%) SEO
8 16 (16.16%) Pay per click
8 16 (16.16%) Mentoring
9 15 (15.15%) Integrated Marketing
9 15 (15.15%) German Language
9 15 (15.15%) Salesforce.com
9 15 (15.15%) C#
9 15 (15.15%) .NET
9 15 (15.15%) HTTP
10 14 (14.14%) XML
11 13 (13.13%) Finance
11 13 (13.13%) VB
11 13 (13.13%) Social Media
11 13 (13.13%) Presales
12 12 (12.12%) Brand Awareness
12 12 (12.12%) Data Acquisition
12 12 (12.12%) Digital Media
12 12 (12.12%) Email Marketing

Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (8.08%) CMS
2 5 (5.05%) IIS
2 5 (5.05%) SharePoint
2 5 (5.05%) WordPress
3 4 (4.04%) Adobe Experience Manager
3 4 (4.04%) Drupal
3 4 (4.04%) Joomla!
4 1 (1.01%) Exchange Server 2013
Applications
1 19 (19.19%) MS Excel
2 12 (12.12%) MS Office
3 5 (5.05%) MS PowerPoint
4 2 (2.02%) Adobe Creative Suite
4 2 (2.02%) Spreadsheet
5 1 (1.01%) Photoshop
Business Applications
1 11 (11.11%) Eloqua
2 6 (6.06%) SAP Oil and Gas
3 4 (4.04%) WebTrends
Cloud Services
1 21 (21.21%) SaaS
2 10 (10.10%) Microsoft Azure
3 4 (4.04%) Google Analytics
4 3 (3.03%) Office 365
5 2 (2.02%) IaaS
6 1 (1.01%) GitHub
6 1 (1.01%) Yammer
Communications & Networking
1 15 (15.15%) HTTP
2 11 (11.11%) DHCP
2 11 (11.11%) DNS
3 10 (10.10%) IPsec
3 10 (10.10%) IPv6
3 10 (10.10%) Software-Defined Networking
3 10 (10.10%) TCP/IP
3 10 (10.10%) VPN
4 9 (9.09%) BGP
4 9 (9.09%) Internet
5 2 (2.02%) Intranet
5 2 (2.02%) Wireless
6 1 (1.01%) 3G
6 1 (1.01%) ATM
6 1 (1.01%) Broadband
6 1 (1.01%) CDMA
6 1 (1.01%) GPRS
6 1 (1.01%) ISUP
6 1 (1.01%) Megaco
6 1 (1.01%) SSL
Database & Business Intelligence
1 7 (7.07%) BusinessObjects
2 5 (5.05%) BusinessObjects Web Intelligence
2 5 (5.05%) Xcelsius
3 4 (4.04%) RDBMS
3 4 (4.04%) Relational Database
4 2 (2.02%) Data Mining
4 2 (2.02%) SQL Server
5 1 (1.01%) Data Warehouse
5 1 (1.01%) MS Access
5 1 (1.01%) MySQL
5 1 (1.01%) Oracle Reports
5 1 (1.01%) PostgreSQL
5 1 (1.01%) PowerCenter
5 1 (1.01%) SQL Server 2008
5 1 (1.01%) SQL Server Integration Services
5 1 (1.01%) SQL Server Reporting Services
Development Applications
1 4 (4.04%) Visual Studio
General
1 15 (15.15%) German Language
2 13 (13.13%) Finance
3 12 (12.12%) Brand Awareness
4 11 (11.11%) Telecoms
5 10 (10.10%) Manufacturing
6 8 (8.08%) Advertising
7 7 (7.07%) Electronics
7 7 (7.07%) Publishing
8 6 (6.06%) Legal
9 5 (5.05%) Games
9 5 (5.05%) Retail
10 3 (3.03%) Law
11 1 (1.01%) Spanish Language
Job Titles
1 14 (14.14%) Support Engineer
2 13 (13.13%) Marketing Specialist
3 9 (9.09%) Analyst
3 9 (9.09%) Automation Specialist
3 9 (9.09%) Marketing Automation Specialist
4 8 (8.08%) Marketing Manager
5 5 (5.05%) Azure Engineer
5 5 (5.05%) Business Intelligence Analyst
5 5 (5.05%) Coordinator
5 5 (5.05%) Developer
6 4 (4.04%) Account Manager
6 4 (4.04%) Consultant
6 4 (4.04%) Escalation Engineer
6 4 (4.04%) Junior
6 4 (4.04%) Web Editor
6 4 (4.04%) Web Producer
7 3 (3.03%) Marketing Analyst
7 3 (3.03%) Microsoft Engineer
7 3 (3.03%) Project Manager
7 3 (3.03%) Technical Support
Libraries, Frameworks & Software Standards
1 23 (23.23%) CSS
2 19 (19.19%) HTML
3 15 (15.15%) .NET
4 14 (14.14%) XML
5 5 (5.05%) .NET Framework
6 4 (4.04%) ASP.NET
6 4 (4.04%) ASP.NET MVC
6 4 (4.04%) DCOM
6 4 (4.04%) Node.js
7 2 (2.02%) COM
8 1 (1.01%) HTML5
8 1 (1.01%) JSON
8 1 (1.01%) Ruby on Rails
8 1 (1.01%) XSD
Miscellaneous
1 13 (13.13%) Social Media
2 12 (12.12%) Digital Media
3 10 (10.10%) Public Cloud
4 8 (8.08%) Analytical Skills
5 7 (7.07%) Computer Science
6 6 (6.06%) Management Information System
6 6 (6.06%) User Experience
6 6 (6.06%) Virtual Team
7 3 (3.03%) Clustering
8 2 (2.02%) Animation
8 2 (2.02%) Graphic Design
8 2 (2.02%) PMI
8 2 (2.02%) Video Editing
8 2 (2.02%) Xbox
9 1 (1.01%) CCTV
9 1 (1.01%) Copywriting
9 1 (1.01%) Data Structures
9 1 (1.01%) Hybrid Cloud
Operating Systems
1 17 (17.17%) Windows
2 9 (9.09%) Linux
2 9 (9.09%) Red Hat Enterprise Linux
2 9 (9.09%) Ubuntu
2 9 (9.09%) Windows Server
3 1 (1.01%) Apple iOS
3 1 (1.01%) Unix
3 1 (1.01%) Windows 2000
3 1 (1.01%) Windows NT
3 1 (1.01%) Windows Server 2012
Processes & Methodologies
1 29 (29.29%) B2B
2 24 (24.24%) Digital Marketing
3 23 (23.23%) Marketing Automation
4 17 (17.17%) Project Management
5 16 (16.16%) Mentoring
5 16 (16.16%) Pay per click
5 16 (16.16%) SEO
6 15 (15.15%) Integrated Marketing
7 13 (13.13%) Presales
8 12 (12.12%) Business Intelligence
8 12 (12.12%) Data Acquisition
8 12 (12.12%) Email Marketing
8 12 (12.12%) Online Marketing
8 12 (12.12%) Project Planning
9 10 (10.10%) CRM
9 10 (10.10%) Load Balancing
9 10 (10.10%) Process Improvement
9 10 (10.10%) Workflow
10 9 (9.09%) Software Testing
11 8 (8.08%) Analytics
Programming Languages
1 15 (15.15%) C#
2 13 (13.13%) VB
3 11 (11.11%) C++
3 11 (11.11%) JavaScript
4 10 (10.10%) C
5 9 (9.09%) PowerShell
5 9 (9.09%) VBScript
6 7 (7.07%) SQL
7 6 (6.06%) PHP
8 5 (5.05%) Java
8 5 (5.05%) PL/SQL
8 5 (5.05%) VB.NET
9 4 (4.04%) VB6
10 1 (1.01%) Apple Swift
10 1 (1.01%) Objective-C
10 1 (1.01%) Python
10 1 (1.01%) R
10 1 (1.01%) Ruby
Qualifications
1 33 (33.33%) Degree
2 7 (7.07%) MCSA
2 7 (7.07%) MCSD
2 7 (7.07%) MCSE
2 7 (7.07%) Microsoft Certification
3 2 (2.02%) PMI Certification
4 1 (1.01%) ACCA
Quality Assurance & Compliance
1 4 (4.04%) QA
System Software
1 10 (10.10%) Hyper-V
2 1 (1.01%) Active Directory
2 1 (1.01%) VMware Infrastructure
Systems Management
1 10 (10.10%) Systems Management Server (SMS)
2 4 (4.04%) TeamSite
Vendors
1 23 (23.23%) Marketo
2 21 (21.21%) Microsoft
3 15 (15.15%) Salesforce.com
4 11 (11.11%) Aprimo
4 11 (11.11%) SAP
5 9 (9.09%) Red Hat
6 6 (6.06%) Adobe
6 6 (6.06%) Oracle
7 4 (4.04%) Google
7 4 (4.04%) Tealium
8 1 (1.01%) Amdocs
8 1 (1.01%) IBM
8 1 (1.01%) Informatica
8 1 (1.01%) NetScout
8 1 (1.01%) Sybase
8 1 (1.01%) Teradata
8 1 (1.01%) Thunderhead
8 1 (1.01%) VMware
Reading, Berkshire
Yoh
Rate: £240 - £270 per day
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