The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Marketing
Berkshire / Reading
Rank 34 39 49
Rank change year-on-year
+5 +10
Contract jobs citing Marketing 36 42 22
As % of all contract IT jobs located in Reading 5.01% 4.47% 2.64%
As % of the General category 11.50% 14.69% 8.40%
Number of daily rates quoted 12 24 6
Median daily rate £389 £250 £283
Median daily rate % change year-on-year
+55.50% -11.50%
90% offered a daily rate of more than £300 £167 £115
10% offered a daily rate of more than £595 £468 £525
UK excluding London median daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 1 2 0
Median hourly rate £30.00 £28.75 -
Median hourly rate % change year-on-year
+4.34% -
UK excluding London median hourly rate £21.50 £20.00 £18.75
% change year-on-year
+7.50% +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
313 286 262
As % of all contract IT jobs located in Reading 43.59% 30.46% 31.45%
Number of daily rates quoted 124 132 140
Median daily rate £400 £400 £381
Median daily rate % change year-on-year
- +4.91%
90% offered a daily rate of more than £250 £195 £209
10% offered a daily rate of more than £570 £603 £600
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 5 9 3
Median hourly rate £15.75 £29.75 £35.17
Median hourly rate % change year-on-year
-47.05% -15.39%
90% offered a hourly rate of more than £11.79 £14.25 £22.35
10% offered a hourly rate of more than £30.00 £43.85 £42.50
UK excluding London median hourly rate £27.00 £32.50 £25.00
% change year-on-year
-16.92% +30.00%

Marketing
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Marketing Daily Rate Trend in Reading

Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 18 January 2017.

Marketing Daily Rate Histogram in Reading

Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Marketing Hourly Rate Trend in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 18 January 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Marketing.

1 35 (44.30%) Analytics
2 33 (41.77%) Analytical Skills
3 32 (40.51%) Degree
4 24 (30.38%) Finance
5 23 (29.11%) CRM
6 21 (26.58%) Telecoms
7 18 (22.78%) Microsoft
8 15 (18.99%) Agile Software Development
9 14 (17.72%) Salesforce.com
9 14 (17.72%) MS Excel
9 14 (17.72%) HTML
10 13 (16.46%) CSS
10 13 (16.46%) Digital Marketing
11 12 (15.19%) Project Management
11 12 (15.19%) JavaScript
12 11 (13.92%) Business Intelligence
12 11 (13.92%) B2B
12 11 (13.92%) Adobe
13 10 (12.66%) Business Development
13 10 (12.66%) Programme Management
14 9 (11.39%) CMS
14 9 (11.39%) PLM
14 9 (11.39%) Customer Engagement
14 9 (11.39%) Adobe Experience Manager
15 8 (10.13%) Responsive Web Design
15 8 (10.13%) Office 365
15 8 (10.13%) User Experience
15 8 (10.13%) Marketing Automation
15 8 (10.13%) Social Media
15 8 (10.13%) Business Analysis

Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (11.39%) Adobe Experience Manager
1 9 (11.39%) CMS
2 4 (5.06%) Apache Spark
3 2 (2.53%) Apache
3 2 (2.53%) Apache Solr
4 1 (1.27%) SharePoint
4 1 (1.27%) WordPress
Applications
1 14 (17.72%) MS Excel
2 6 (7.59%) MS Office
2 6 (7.59%) MS PowerPoint
3 2 (2.53%) Adobe Creative Suite
4 1 (1.27%) MS Project
4 1 (1.27%) Spreadsheet
Business Applications
1 6 (7.59%) BigMachines
2 5 (6.33%) Eloqua
3 3 (3.80%) SAP Oil and Gas
4 2 (2.53%) Dynamics CRM
5 1 (1.27%) Sprinklr
5 1 (1.27%) WebTrends
Cloud Services
1 8 (10.13%) Office 365
2 7 (8.86%) Microsoft Azure
3 3 (3.80%) Azure Active Directory
3 3 (3.80%) Yammer
4 2 (2.53%) SaaS
5 1 (1.27%) Cloud Computing
5 1 (1.27%) GitHub
Communications & Networking
1 7 (8.86%) Internet
2 4 (5.06%) DSLAM
3 3 (3.80%) Broadband
3 3 (3.80%) DOCSIS
3 3 (3.80%) Ethernet
3 3 (3.80%) LAN
3 3 (3.80%) MPLS
3 3 (3.80%) PSTN
3 3 (3.80%) xDSL
4 2 (2.53%) SMS
5 1 (1.27%) GPON
Database & Business Intelligence
1 5 (6.33%) Big Data
2 4 (5.06%) Hadoop
2 4 (5.06%) Power BI
3 3 (3.80%) HBase
3 3 (3.80%) NoSQL
4 1 (1.27%) Data Mining
4 1 (1.27%) Oracle Reports
4 1 (1.27%) Relational Database
Development Applications
1 1 (1.27%) MSI
1 1 (1.27%) Oracle Forms
General
1 24 (30.38%) Finance
2 21 (26.58%) Telecoms
3 8 (10.13%) Publishing
4 7 (8.86%) Mandarin Language
4 7 (8.86%) Spanish Language
5 5 (6.33%) Advertising
5 5 (6.33%) Retail
6 4 (5.06%) Manufacturing
7 3 (3.80%) Electronics
7 3 (3.80%) German Language
8 2 (2.53%) Banking
8 2 (2.53%) Financial Institution
9 1 (1.27%) Aerospace
9 1 (1.27%) Brand Awareness
9 1 (1.27%) Law
9 1 (1.27%) Legal
Job Titles
1 15 (18.99%) Marketing Manager
2 13 (16.46%) Analyst
3 10 (12.66%) Business Analyst
4 6 (7.59%) Business Manager
4 6 (7.59%) Salesforce Analyst
4 6 (7.59%) Salesforce Business Analyst
4 6 (7.59%) Senior Analyst
4 6 (7.59%) Senior Business Analyst
4 6 (7.59%) Senior Salesforce Analyst
4 6 (7.59%) Senior Salesforce Business Analyst
4 6 (7.59%) Web Producer
5 4 (5.06%) Content Manager
5 4 (5.06%) Developer
5 4 (5.06%) Web Content Manager
5 4 (5.06%) Web Content Producer
5 4 (5.06%) Web Manager
6 3 (3.80%) Architect
6 3 (3.80%) Consultant
6 3 (3.80%) Coordinator
6 3 (3.80%) Digital Business Analyst
Libraries, Frameworks & Software Standards
1 14 (17.72%) HTML
2 13 (16.46%) CSS
3 7 (8.86%) XML
4 3 (3.80%) HTML5
4 3 (3.80%) JSON
5 2 (2.53%) Ajax
5 2 (2.53%) Apache Felix
5 2 (2.53%) Apache Sling
5 2 (2.53%) CSS3
5 2 (2.53%) jQuery
5 2 (2.53%) Lucene
5 2 (2.53%) OSGi
5 2 (2.53%) RabbitMQ
5 2 (2.53%) RESTful
5 2 (2.53%) Web Services
6 1 (1.27%) REST
6 1 (1.27%) Ruby on Rails
6 1 (1.27%) Spring
Miscellaneous
1 33 (41.77%) Analytical Skills
2 8 (10.13%) Social Media
2 8 (10.13%) User Experience
3 7 (8.86%) Management Information System
4 6 (7.59%) Economics
5 5 (6.33%) Virtual Team
6 4 (5.06%) Credit Risk
7 2 (2.53%) Animation
7 2 (2.53%) Computer Science
7 2 (2.53%) Video Editing
8 1 (1.27%) Blog
8 1 (1.27%) Clustering
8 1 (1.27%) Data Centre
8 1 (1.27%) Digital Media
8 1 (1.27%) Graphic Design
8 1 (1.27%) Mobile App
8 1 (1.27%) Psychology
8 1 (1.27%) Public Cloud
8 1 (1.27%) Smart Meter
Operating Systems
1 7 (8.86%) Windows
2 3 (3.80%) Windows 10
3 1 (1.27%) Android
3 1 (1.27%) Apple iOS
Processes & Methodologies
1 35 (44.30%) Analytics
2 23 (29.11%) CRM
3 15 (18.99%) Agile Software Development
4 13 (16.46%) Digital Marketing
5 12 (15.19%) Project Management
6 11 (13.92%) B2B
6 11 (13.92%) Business Intelligence
7 10 (12.66%) Business Development
7 10 (12.66%) Programme Management
8 9 (11.39%) Customer Engagement
8 9 (11.39%) PLM
9 8 (10.13%) Business Analysis
9 8 (10.13%) Marketing Automation
9 8 (10.13%) Responsive Web Design
10 7 (8.86%) Change Management
10 7 (8.86%) Content Management
10 7 (8.86%) Data Architecture
11 6 (7.59%) Business Transformation
11 6 (7.59%) Case Management
11 6 (7.59%) Coaching
Programming Languages
1 12 (15.19%) JavaScript
2 7 (8.86%) Java
3 3 (3.80%) Python
3 3 (3.80%) Scala
4 1 (1.27%) Apple Swift
4 1 (1.27%) Go
4 1 (1.27%) PHP
4 1 (1.27%) Ruby
Qualifications
1 32 (40.51%) Degree
2 6 (7.59%) MBA
3 2 (2.53%) MCP
3 2 (2.53%) MCSA
3 2 (2.53%) MCSE
3 2 (2.53%) Microsoft Certification
4 1 (1.27%) SC Cleared
4 1 (1.27%) Security Cleared
Quality Assurance & Compliance
1 7 (8.86%) QA
2 6 (7.59%) Data Quality
3 5 (6.33%) SLA
System Software
1 3 (3.80%) Active Directory
Systems Management
1 7 (8.86%) TeamSite
Vendors
1 18 (22.78%) Microsoft
2 14 (17.72%) Salesforce.com
3 11 (13.92%) Adobe
4 7 (8.86%) Google
5 6 (7.59%) Apttus
5 6 (7.59%) HP
5 6 (7.59%) IBM
6 3 (3.80%) SAP
7 2 (2.53%) Marketo
8 1 (1.27%) Facebook
8 1 (1.27%) Oracle
8 1 (1.27%) Twitter