The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Marketing
Rank 25 34 32
Rank change year-on-year
+9 -2
Contract jobs citing Marketing 37 44 33
As % of all contract IT jobs located in Reading 5.10% 4.34% 3.90%
As % of the General category 13.75% 12.19% 13.36%
Number of daily rates quoted 17 26 12
Median daily rate £360 £273 £294
Median daily rate % change year-on-year
+31.98% -7.14%
90% offered a daily rate of more than £233 £213 £232
10% offered a daily rate of more than £428 £475 £384
UK excluding London median daily rate £365 £375 £375
% change year-on-year
-2.66% -
Number of hourly rates quoted 1 0 3
Median hourly rate £19.61 - £18.00
UK excluding London median hourly rate £17.50 £33.15 £25.00
% change year-on-year
-47.20% +32.58%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
269 361 247
As % of all contract IT jobs located in Reading 37.10% 35.60% 29.20%
Number of daily rates quoted 132 205 106
Median daily rate £400 £438 £400
Median daily rate % change year-on-year
-8.57% +9.37%
90% offered a daily rate of more than £245 £190 £250
10% offered a daily rate of more than £575 £580 £600
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 9 0 4
Median hourly rate £21.18 - £19.00
90% offered a hourly rate of more than £19.30 - £18.20
10% offered a hourly rate of more than £36.15 - £95.80
UK excluding London median hourly rate £20.50 £30.00 £26.50
% change year-on-year
-31.66% +13.20%

Marketing
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Marketing Daily Rate Trend in Reading

Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 26 September 2016.

Marketing Daily Rate Histogram in Reading

Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Marketing Hourly Rate Trend in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 26 September 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Marketing.

1 37 (38.95%) Degree
2 27 (28.42%) Digital Marketing
2 27 (28.42%) B2B
3 25 (26.32%) HTML
4 23 (24.21%) CSS
5 22 (23.16%) MS Excel
5 22 (23.16%) Microsoft
6 21 (22.11%) Project Management
6 21 (22.11%) Marketing Automation
7 19 (20.00%) Analytics
7 19 (20.00%) Salesforce.com
8 18 (18.95%) SaaS
9 17 (17.89%) Windows
9 17 (17.89%) Analytical Skills
10 16 (16.84%) Marketo
10 16 (16.84%) Social Media
11 15 (15.79%) MS Office
11 15 (15.79%) JavaScript
12 14 (14.74%) CRM
12 14 (14.74%) SEO
12 14 (14.74%) Pay per click
13 13 (13.68%) German Language
13 13 (13.68%) Microsoft Azure
13 13 (13.68%) Telecoms
13 13 (13.68%) Finance
14 11 (11.58%) Integrated Marketing
15 10 (10.53%) Data Acquisition
15 10 (10.53%) Mentoring
15 10 (10.53%) Brand Awareness
15 10 (10.53%) Business Intelligence

Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (10.53%) CMS
2 6 (6.32%) Adobe Experience Manager
2 6 (6.32%) WordPress
3 5 (5.26%) IIS
4 4 (4.21%) Drupal
4 4 (4.21%) Joomla!
4 4 (4.21%) SharePoint
5 2 (2.11%) Apache
5 2 (2.11%) Apache Solr
6 1 (1.05%) Exchange Server 2013
Applications
1 22 (23.16%) MS Excel
2 15 (15.79%) MS Office
3 6 (6.32%) MS PowerPoint
4 4 (4.21%) Adobe Creative Suite
5 3 (3.16%) Spreadsheet
6 1 (1.05%) Photoshop
Business Applications
1 10 (10.53%) Eloqua
2 5 (5.26%) SAP Oil and Gas
2 5 (5.26%) WebTrends
3 2 (2.11%) Dynamics CRM
4 1 (1.05%) Sprinklr
Cloud Services
1 18 (18.95%) SaaS
2 13 (13.68%) Microsoft Azure
3 4 (4.21%) Google Analytics
3 4 (4.21%) Office 365
3 4 (4.21%) Yammer
4 3 (3.16%) Azure Active Directory
5 2 (2.11%) GitHub
Communications & Networking
1 9 (9.47%) HTTP
1 9 (9.47%) Internet
2 5 (5.26%) DHCP
2 5 (5.26%) DNS
3 4 (4.21%) Broadband
3 4 (4.21%) DSLAM
3 4 (4.21%) IPsec
3 4 (4.21%) IPv6
3 4 (4.21%) LAN
3 4 (4.21%) PSTN
3 4 (4.21%) Software-Defined Networking
3 4 (4.21%) TCP/IP
3 4 (4.21%) VPN
4 3 (3.16%) BGP
4 3 (3.16%) DOCSIS
4 3 (3.16%) Ethernet
4 3 (3.16%) MPLS
4 3 (3.16%) xDSL
5 2 (2.11%) Wireless
6 1 (1.05%) SSL
Database & Business Intelligence
1 6 (6.32%) BusinessObjects
2 5 (5.26%) BusinessObjects Web Intelligence
2 5 (5.26%) Relational Database
2 5 (5.26%) Xcelsius
3 4 (4.21%) RDBMS
4 3 (3.16%) Data Mining
5 2 (2.11%) Oracle Reports
5 2 (2.11%) SQL Server
6 1 (1.05%) Big Data
6 1 (1.05%) MS Access
6 1 (1.05%) MySQL
6 1 (1.05%) PostgreSQL
6 1 (1.05%) SQL Server 2008
6 1 (1.05%) SQL Server Reporting Services
Development Applications
1 4 (4.21%) Visual Studio
2 1 (1.05%) Oracle Forms
General
1 13 (13.68%) Finance
1 13 (13.68%) German Language
1 13 (13.68%) Telecoms
2 10 (10.53%) Brand Awareness
3 9 (9.47%) Manufacturing
4 8 (8.42%) Publishing
5 7 (7.37%) Legal
6 6 (6.32%) Electronics
7 5 (5.26%) Advertising
8 4 (4.21%) Games
8 4 (4.21%) Law
9 2 (2.11%) Banking
9 2 (2.11%) Retail
10 1 (1.05%) Spanish Language
Job Titles
1 13 (13.68%) Marketing Manager
2 11 (11.58%) Analyst
3 10 (10.53%) Support Engineer
4 6 (6.32%) Developer
5 5 (5.26%) Business Analyst
5 5 (5.26%) Coordinator
6 4 (4.21%) Automation Specialist
6 4 (4.21%) Azure Engineer
6 4 (4.21%) Business Intelligence Analyst
6 4 (4.21%) Designer
6 4 (4.21%) Escalation Engineer
6 4 (4.21%) Graphic Designer
6 4 (4.21%) Junior
6 4 (4.21%) Marketing Automation Specialist
6 4 (4.21%) Marketing Specialist
6 4 (4.21%) Web Designer
6 4 (4.21%) Web Editor
6 4 (4.21%) Web Producer
7 3 (3.16%) Marketing Analyst
7 3 (3.16%) Web Developer
Libraries, Frameworks & Software Standards
1 25 (26.32%) HTML
2 23 (24.21%) CSS
3 9 (9.47%) .NET
4 8 (8.42%) XML
5 5 (5.26%) .NET Framework
6 4 (4.21%) ASP.NET
6 4 (4.21%) ASP.NET MVC
6 4 (4.21%) DCOM
6 4 (4.21%) HTML5
6 4 (4.21%) JSON
6 4 (4.21%) Node.js
7 2 (2.11%) Ajax
7 2 (2.11%) COM
7 2 (2.11%) CSS3
7 2 (2.11%) jQuery
7 2 (2.11%) Lucene
7 2 (2.11%) OSGi
7 2 (2.11%) RabbitMQ
7 2 (2.11%) RESTful
7 2 (2.11%) Web Services
Miscellaneous
1 17 (17.89%) Analytical Skills
2 16 (16.84%) Social Media
3 10 (10.53%) Digital Media
4 8 (8.42%) User Experience
5 7 (7.37%) Management Information System
6 4 (4.21%) Animation
6 4 (4.21%) Public Cloud
6 4 (4.21%) Video Editing
6 4 (4.21%) Virtual Team
7 3 (3.16%) Clustering
7 3 (3.16%) Computer Science
7 3 (3.16%) Graphic Design
8 2 (2.11%) Xbox
9 1 (1.05%) Blog
9 1 (1.05%) CCTV
9 1 (1.05%) Copywriting
9 1 (1.05%) Data Centre
9 1 (1.05%) Data Structures
9 1 (1.05%) Mobile App
9 1 (1.05%) Smart Meter
Operating Systems
1 17 (17.89%) Windows
2 3 (3.16%) Linux
2 3 (3.16%) Red Hat Enterprise Linux
2 3 (3.16%) Ubuntu
2 3 (3.16%) Windows 10
2 3 (3.16%) Windows Server
3 2 (2.11%) Apple iOS
4 1 (1.05%) Android
4 1 (1.05%) Unix
4 1 (1.05%) Windows 2000
4 1 (1.05%) Windows NT
4 1 (1.05%) Windows Server 2012
Processes & Methodologies
1 27 (28.42%) B2B
1 27 (28.42%) Digital Marketing
2 21 (22.11%) Marketing Automation
2 21 (22.11%) Project Management
3 19 (20.00%) Analytics
4 14 (14.74%) CRM
4 14 (14.74%) Pay per click
4 14 (14.74%) SEO
5 11 (11.58%) Integrated Marketing
6 10 (10.53%) Business Intelligence
6 10 (10.53%) Data Acquisition
6 10 (10.53%) Email Marketing
6 10 (10.53%) Mentoring
6 10 (10.53%) Online Marketing
6 10 (10.53%) Project Planning
7 9 (9.47%) Presales
8 8 (8.42%) Agile Software Development
8 8 (8.42%) Responsive Web Design
8 8 (8.42%) Workflow
9 7 (7.37%) Business Analysis
Programming Languages
1 15 (15.79%) JavaScript
2 9 (9.47%) C#
3 8 (8.42%) Java
4 7 (7.37%) PHP
4 7 (7.37%) SQL
4 7 (7.37%) VB
5 5 (5.26%) C++
5 5 (5.26%) PL/SQL
5 5 (5.26%) VB.NET
6 4 (4.21%) C
6 4 (4.21%) VB6
7 3 (3.16%) PowerShell
7 3 (3.16%) VBScript
8 2 (2.11%) Apple Swift
9 1 (1.05%) Objective-C
9 1 (1.05%) Python
9 1 (1.05%) R
9 1 (1.05%) Ruby
Qualifications
1 37 (38.95%) Degree
2 4 (4.21%) MCSA
2 4 (4.21%) MCSE
2 4 (4.21%) Microsoft Certification
3 2 (2.11%) MCP
3 2 (2.11%) MCSD
4 1 (1.05%) ACCA
Quality Assurance & Compliance
1 5 (5.26%) Data Quality
2 4 (4.21%) QA
2 4 (4.21%) SLA
System Software
1 4 (4.21%) Active Directory
1 4 (4.21%) Hyper-V
2 1 (1.05%) VMware Infrastructure
Systems Management
1 4 (4.21%) Systems Management Server (SMS)
1 4 (4.21%) TeamSite
Vendors
1 22 (23.16%) Microsoft
2 19 (20.00%) Salesforce.com
3 16 (16.84%) Marketo
4 10 (10.53%) Adobe
4 10 (10.53%) SAP
5 7 (7.37%) Oracle
6 5 (5.26%) Aprimo
7 4 (4.21%) Google
7 4 (4.21%) Tealium
8 3 (3.16%) Red Hat
9 1 (1.05%) Amdocs
9 1 (1.05%) Facebook
9 1 (1.05%) IBM
9 1 (1.05%) Sybase
9 1 (1.05%) Teradata
9 1 (1.05%) Thunderhead
9 1 (1.05%) Twitter
9 1 (1.05%) VMware
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