The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Marketing
Rank 47 45 69
Rank change year-on-year
-2 +24
Contract jobs citing Marketing 20 30 7
As % of all contract IT jobs located in Reading 2.36% 3.00% 0.72%
As % of the General category 7.33% 7.06% 1.46%
Number of daily rates quoted 6 11 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£283 £320 -
Average daily rate % change year-on-year
-11.71% -
UK excluding London average daily rate £359 £350 £330
% change year-on-year
+2.50% +6.06%
Number of hourly rates quoted 0 3 0
Average hourly rate - £12.00 -
UK excluding London average hourly rate £19.00 £15.50 £23.00
% change year-on-year
+22.58% -32.60%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
273 425 481
As % of all contract IT jobs located in Reading 32.27% 42.54% 49.79%
Number of daily rates quoted 136 189 145
Average daily rate £388 £388 £329
Average daily rate % change year-on-year
- +17.78%
90% offered a daily rate of more than £213 £199 £190
10% offered a daily rate of more than £600 £525 £455
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 2 9 18
Average hourly rate £42.50 £15.00 £20.00
Average hourly rate % change year-on-year
+183.33% -25.00%
UK excluding London average hourly rate £27.50 £22.00 £25.00
% change year-on-year
+25.00% -12.00%

Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Reading region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Marketing Daily Rate Trend in Reading

Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 23 January 2015.

Marketing Daily Rate Histogram in Reading

Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Marketing Hourly Rate Trend in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 23 January 2015, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 14 (22.95%) Finance
2 12 (19.67%) MS Office
2 12 (19.67%) MS PowerPoint
3 11 (18.03%) Telecoms
3 11 (18.03%) Project Management
4 9 (14.75%) MS Excel
5 8 (13.11%) Microsoft
6 7 (11.48%) CRM
6 7 (11.48%) HTML
6 7 (11.48%) HTML5
7 6 (9.84%) CSS3
7 6 (9.84%) Continuous Improvement
7 6 (9.84%) Office 365
7 6 (9.84%) JavaScript
7 6 (9.84%) CSS
7 6 (9.84%) B2B
7 6 (9.84%) Technical Architecture
7 6 (9.84%) Degree
7 6 (9.84%) jQuery
7 6 (9.84%) Security Cleared
7 6 (9.84%) Financial Modelling
8 4 (6.56%) CMS
8 4 (6.56%) Retail
8 4 (6.56%) Billing
8 4 (6.56%) Subversion
8 4 (6.56%) Computer Science
8 4 (6.56%) Email Marketing
8 4 (6.56%) B2C
8 4 (6.56%) MS Project
8 4 (6.56%) SAP

Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 23 January 2015, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (6.56%) CMS
2 2 (3.28%) Drupal
2 2 (3.28%) WordPress
Applications
1 12 (19.67%) MS Office
1 12 (19.67%) MS PowerPoint
2 9 (14.75%) MS Excel
3 4 (6.56%) MS Project
4 2 (3.28%) Photoshop
4 2 (3.28%) Adobe Premiere
Business Applications
1 3 (4.92%) SAP Oil and Gas
2 1 (1.64%) Summit
Cloud Services
1 6 (9.84%) Office 365
2 1 (1.64%) SaaS
Communications & Networking
1 4 (6.56%) Internet
2 2 (3.28%) 3G
2 2 (3.28%) SMTP
2 2 (3.28%) FTP
2 2 (3.28%) HTTP
2 2 (3.28%) Broadband
2 2 (3.28%) SSH
3 1 (1.64%) GSM
3 1 (1.64%) SMS
3 1 (1.64%) UMTS
3 1 (1.64%) SS7
Database & Business Intelligence
1 2 (3.28%) MySQL
2 1 (1.64%) QlikView
2 1 (1.64%) SQLite
Development Applications
1 4 (6.56%) Subversion
1 4 (6.56%) Git (software)
2 2 (3.28%) Grunt
General
1 14 (22.95%) Finance
2 11 (18.03%) Telecoms
3 4 (6.56%) Retail
3 4 (6.56%) Billing
4 3 (4.92%) Automotive
4 3 (4.92%) Legal
4 3 (4.92%) Manufacturing
5 2 (3.28%) Electronics
5 2 (3.28%) Publishing
5 2 (3.28%) German Language
6 1 (1.64%) Italian Language
6 1 (1.64%) Portuguese Language
6 1 (1.64%) Spanish Language
6 1 (1.64%) French Language
6 1 (1.64%) Games
6 1 (1.64%) Advertising
Job Titles
1 7 (11.48%) Developer
2 6 (9.84%) Marketing Manager
3 5 (8.20%) Bid Manager
4 4 (6.56%) Architect
5 3 (4.92%) Coordinator
5 3 (4.92%) Project Coordinator
6 2 (3.28%) Administrator
6 2 (3.28%) Graduate
6 2 (3.28%) Web Developer
6 2 (3.28%) Account Manager
6 2 (3.28%) Solutions Architect
6 2 (3.28%) Development Manager
6 2 (3.28%) PHP Developer
6 2 (3.28%) Junior Developer
6 2 (3.28%) Systems Architect
6 2 (3.28%) Junior Web Developer
6 2 (3.28%) Business Manager
6 2 (3.28%) PHP Web Developer
6 2 (3.28%) Junior PHP Web Developer
6 2 (3.28%) Junior PHP Developer
Libraries, Frameworks & Software Standards
1 7 (11.48%) HTML
1 7 (11.48%) HTML5
2 6 (9.84%) jQuery
2 6 (9.84%) CSS
2 6 (9.84%) CSS3
3 2 (3.28%) FuelPHP
4 1 (1.64%) Android SDK
4 1 (1.64%) Web Services
4 1 (1.64%) OLE
4 1 (1.64%) JSON
4 1 (1.64%) RESTful
4 1 (1.64%) iOS SDK
Miscellaneous
1 4 (6.56%) Computer Science
1 4 (6.56%) Digital Media
1 4 (6.56%) Analytical Skills
2 3 (4.92%) Copywriting
2 3 (4.92%) Blog
2 3 (4.92%) Social Media
3 2 (3.28%) Mobile App
3 2 (3.28%) DTV
4 1 (1.64%) GIS
4 1 (1.64%) Management Information System
4 1 (1.64%) User Experience
4 1 (1.64%) NHS
Operating Systems
1 3 (4.92%) UNIX
2 2 (3.28%) Linux
3 1 (1.64%) Android
3 1 (1.64%) Apple iOS
3 1 (1.64%) Windows
Processes & Methodologies
1 11 (18.03%) Project Management
2 7 (11.48%) CRM
3 6 (9.84%) B2B
3 6 (9.84%) Technical Architecture
3 6 (9.84%) Financial Modelling
3 6 (9.84%) Continuous Improvement
4 4 (6.56%) Email Marketing
4 4 (6.56%) B2C
4 4 (6.56%) PRINCE2
5 3 (4.92%) Stakeholder Management
5 3 (4.92%) Programme Management
5 3 (4.92%) Business Intelligence
5 3 (4.92%) Business Development
5 3 (4.92%) Data Cleansing
6 2 (3.28%) Performance Analysis
6 2 (3.28%) Coaching
6 2 (3.28%) Responsive Web Design
6 2 (3.28%) Business Analytics
6 2 (3.28%) Analytics
6 2 (3.28%) Agile Software Development
Programming Languages
1 6 (9.84%) JavaScript
2 4 (6.56%) PHP
3 1 (1.64%) SQL
3 1 (1.64%) VBScript
3 1 (1.64%) Java
Qualifications
1 6 (9.84%) Degree
1 6 (9.84%) Security Cleared
2 1 (1.64%) HNC
2 1 (1.64%) HND
2 1 (1.64%) CFA
System Software
1 1 (1.64%) NDS
Vendors
1 8 (13.11%) Microsoft
2 4 (6.56%) SAP
2 4 (6.56%) Salesforce.com
2 4 (6.56%) Eloqua
3 2 (3.28%) Adobe
4 1 (1.64%) Cognos
4 1 (1.64%) TIBCO
4 1 (1.64%) ESRI
4 1 (1.64%) Google
4 1 (1.64%) Nokia Solutions and Networks