The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 27 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 May 2016
Same period 2015 Same period 2014
Marketing
Rank 25 45 33
Rank change year-on-year
+20 -12
Contract jobs citing Marketing 53 22 45
As % of all contract IT jobs located in Reading 5.73% 2.45% 4.50%
As % of the General category 14.93% 6.98% 14.11%
Number of daily rates quoted 37 3 8
Median daily rate £338 £220 £325
Median daily rate % change year-on-year
+53.40% -32.30%
90% offered a daily rate of more than £169 £212 £124
10% offered a daily rate of more than £400 £304 £413
UK excluding London median daily rate £375 £360 £350
% change year-on-year
+4.16% +2.85%
Number of hourly rates quoted 3 0 3
Median hourly rate £19.61 - £22.00
UK excluding London median hourly rate £16.00 £17.50 £21.00
% change year-on-year
-8.57% -16.66%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
355 315 319
As % of all contract IT jobs located in Reading 38.38% 35.04% 31.93%
Number of daily rates quoted 168 129 119
Median daily rate £375 £400 £375
Median daily rate % change year-on-year
-6.25% +6.66%
90% offered a daily rate of more than £180 £225 £210
10% offered a daily rate of more than £500 £550 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 8 2 5
Median hourly rate £17.81 £10.75 £20.50
Median hourly rate % change year-on-year
+65.62% -47.56%
90% offered a hourly rate of more than £15.50 £10.75 £17.00
10% offered a hourly rate of more than £22.08 £10.75 £21.40
UK excluding London median hourly rate £25.06 £24.00 £25.00
% change year-on-year
+4.41% -4.00%

Marketing
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Marketing Daily Rate Trend in Reading

Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 27 May 2016.

Marketing Daily Rate Histogram in Reading

Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Marketing Hourly Rate Trend in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 27 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Marketing.

1 28 (28.28%) B2B
2 27 (27.27%) Marketo
3 25 (25.25%) Degree
3 25 (25.25%) Marketing Automation
4 23 (23.23%) Digital Marketing
5 20 (20.20%) Windows
6 19 (19.19%) CSS
6 19 (19.19%) Microsoft
7 17 (17.17%) SaaS
8 16 (16.16%) Eloqua
8 16 (16.16%) Aprimo
9 15 (15.15%) MS Excel
9 15 (15.15%) HTTP
9 15 (15.15%) Salesforce.com
10 14 (14.14%) Project Management
10 14 (14.14%) C#
10 14 (14.14%) HTML
10 14 (14.14%) .NET
10 14 (14.14%) Mentoring
11 13 (13.13%) Presales
11 13 (13.13%) VB
11 13 (13.13%) XML
11 13 (13.13%) SEO
11 13 (13.13%) Pay per click
12 12 (12.12%) German Language
12 12 (12.12%) Finance
12 12 (12.12%) DHCP
12 12 (12.12%) DNS
13 11 (11.11%) C++
13 11 (11.11%) Hyper-V

Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (7.07%) CMS
2 6 (6.06%) Drupal
3 5 (5.05%) IIS
3 5 (5.05%) WordPress
4 4 (4.04%) Joomla!
4 4 (4.04%) Node.js
4 4 (4.04%) SharePoint
5 3 (3.03%) Adobe Experience Manager
6 1 (1.01%) Exchange Server 2013
6 1 (1.01%) nginx
Applications
1 15 (15.15%) MS Excel
2 6 (6.06%) MS Office
3 3 (3.03%) MS PowerPoint
4 1 (1.01%) Photoshop
4 1 (1.01%) Spreadsheet
Business Applications
1 16 (16.16%) Eloqua
2 5 (5.05%) SAP Oil and Gas
3 2 (2.02%) WebTrends
Cloud Services
1 17 (17.17%) SaaS
2 9 (9.09%) Microsoft Azure
3 4 (4.04%) Google Analytics
4 3 (3.03%) Office 365
5 2 (2.02%) AdWords
5 2 (2.02%) IaaS
Communications & Networking
1 15 (15.15%) HTTP
2 12 (12.12%) DHCP
2 12 (12.12%) DNS
3 10 (10.10%) IPsec
3 10 (10.10%) IPv6
3 10 (10.10%) Software-Defined Networking
3 10 (10.10%) TCP/IP
3 10 (10.10%) VPN
4 9 (9.09%) BGP
5 7 (7.07%) Internet
6 2 (2.02%) Intranet
6 2 (2.02%) Wireless
7 1 (1.01%) 3G
7 1 (1.01%) ATM
7 1 (1.01%) Broadband
7 1 (1.01%) CDMA
7 1 (1.01%) GPRS
7 1 (1.01%) ISUP
7 1 (1.01%) Megaco
7 1 (1.01%) SSL
Database & Business Intelligence
1 4 (4.04%) RDBMS
1 4 (4.04%) Relational Database
2 2 (2.02%) BusinessObjects
2 2 (2.02%) SQL Server
2 2 (2.02%) SQL Server Integration Services
3 1 (1.01%) Data Mining
3 1 (1.01%) Data Warehouse
3 1 (1.01%) MS Access
3 1 (1.01%) MySQL
3 1 (1.01%) OLAP
3 1 (1.01%) OLAP Cube
3 1 (1.01%) Oracle Database
3 1 (1.01%) PostgreSQL
3 1 (1.01%) Power BI
3 1 (1.01%) PowerCenter
3 1 (1.01%) Redis
3 1 (1.01%) SQL Server 2008
3 1 (1.01%) SQL Server Analysis Services
3 1 (1.01%) SQL Server Reporting Services
Development Applications
1 4 (4.04%) Visual Studio
2 1 (1.01%) JUnit
2 1 (1.01%) Maven
General
1 12 (12.12%) Finance
1 12 (12.12%) German Language
2 9 (9.09%) Advertising
2 9 (9.09%) Brand Awareness
2 9 (9.09%) Telecoms
3 8 (8.08%) Publishing
4 7 (7.07%) Manufacturing
5 6 (6.06%) Retail
6 5 (5.05%) Electronics
7 4 (4.04%) Legal
8 3 (3.03%) Games
8 3 (3.03%) Law
9 2 (2.02%) Banking
Job Titles
1 29 (29.29%) Marketing Specialist
2 16 (16.16%) Automation Specialist
2 16 (16.16%) Marketing Automation Specialist
3 14 (14.14%) Support Engineer
4 6 (6.06%) Developer
5 5 (5.05%) Analyst
5 5 (5.05%) Azure Engineer
5 5 (5.05%) Senior Data Warehouse Specialist
6 4 (4.04%) Account Manager
6 4 (4.04%) Consultant
6 4 (4.04%) Escalation Engineer
6 4 (4.04%) Marketing Manager
6 4 (4.04%) Web Editor
7 3 (3.03%) Coordinator
7 3 (3.03%) Marketing Officer
7 3 (3.03%) Microsoft Engineer
7 3 (3.03%) Project Manager
7 3 (3.03%) Technical Support
7 3 (3.03%) Web Producer
8 2 (2.02%) Digital Content Editor
Libraries, Frameworks & Software Standards
1 19 (19.19%) CSS
2 14 (14.14%) .NET
2 14 (14.14%) HTML
3 13 (13.13%) XML
4 5 (5.05%) .NET Framework
5 4 (4.04%) ASP.NET
5 4 (4.04%) ASP.NET MVC
5 4 (4.04%) DCOM
6 2 (2.02%) COM
7 1 (1.01%) CodeIgniter
7 1 (1.01%) Django
7 1 (1.01%) Hibernate
7 1 (1.01%) Java EE
7 1 (1.01%) LAMP
7 1 (1.01%) Laravel
7 1 (1.01%) Spring
7 1 (1.01%) Symfony
7 1 (1.01%) XSD
Miscellaneous
1 11 (11.11%) Social Media
2 10 (10.10%) Public Cloud
3 9 (9.09%) Digital Media
4 8 (8.08%) Computer Science
5 4 (4.04%) Analytical Skills
5 4 (4.04%) User Experience
6 2 (2.02%) Management Information System
6 2 (2.02%) PMI
7 1 (1.01%) CCTV
7 1 (1.01%) Clustering
7 1 (1.01%) Data Integration
7 1 (1.01%) Data Structures
7 1 (1.01%) Hybrid Cloud
7 1 (1.01%) Visualisation
Operating Systems
1 20 (20.20%) Windows
2 11 (11.11%) Windows Server
3 10 (10.10%) Linux
4 9 (9.09%) Red Hat Enterprise Linux
4 9 (9.09%) Ubuntu
5 1 (1.01%) AIX
5 1 (1.01%) Apple iOS
5 1 (1.01%) Mac OS
5 1 (1.01%) Unix
5 1 (1.01%) Windows 2000
5 1 (1.01%) Windows NT
5 1 (1.01%) Windows Server 2012
5 1 (1.01%) Windows Vista
5 1 (1.01%) Windows XP
Processes & Methodologies
1 28 (28.28%) B2B
2 25 (25.25%) Marketing Automation
3 23 (23.23%) Digital Marketing
4 14 (14.14%) Mentoring
4 14 (14.14%) Project Management
5 13 (13.13%) Pay per click
5 13 (13.13%) Presales
5 13 (13.13%) SEO
6 10 (10.10%) Load Balancing
6 10 (10.10%) Process Improvement
6 10 (10.10%) Workflow
7 9 (9.09%) CRM
7 9 (9.09%) Data Acquisition
7 9 (9.09%) Data Management
7 9 (9.09%) Email Marketing
7 9 (9.09%) Online Marketing
7 9 (9.09%) Project Planning
7 9 (9.09%) Software Testing
8 7 (7.07%) Business Intelligence
9 6 (6.06%) Analytics
Programming Languages
1 14 (14.14%) C#
2 13 (13.13%) VB
3 11 (11.11%) C++
4 10 (10.10%) JavaScript
5 9 (9.09%) C
5 9 (9.09%) PowerShell
5 9 (9.09%) VBScript
6 6 (6.06%) PHP
7 5 (5.05%) Java
7 5 (5.05%) VB.NET
8 4 (4.04%) VB6
9 2 (2.02%) Objective-C
9 2 (2.02%) SQL
10 1 (1.01%) Apple Swift
10 1 (1.01%) Python
10 1 (1.01%) R
Qualifications
1 25 (25.25%) Degree
2 7 (7.07%) MCSA
2 7 (7.07%) MCSD
2 7 (7.07%) MCSE
2 7 (7.07%) Microsoft Certification
3 2 (2.02%) PMI Certification
4 1 (1.01%) ACCA
4 1 (1.01%) MBA
Quality Assurance & Compliance
1 3 (3.03%) QA
System Software
1 11 (11.11%) Hyper-V
2 2 (2.02%) Active Directory
3 1 (1.01%) VMware Infrastructure
Systems Management
1 10 (10.10%) Systems Management Server (SMS)
2 3 (3.03%) TeamSite
3 1 (1.01%) SCCM
3 1 (1.01%) SCOM
Vendors
1 27 (27.27%) Marketo
2 19 (19.19%) Microsoft
3 16 (16.16%) Aprimo
4 15 (15.15%) Salesforce.com
5 9 (9.09%) Red Hat
6 5 (5.05%) Oracle
6 5 (5.05%) SAP
7 4 (4.04%) Google
8 3 (3.03%) Adobe
9 2 (2.02%) Facebook
9 2 (2.02%) Tealium
9 2 (2.02%) VMware
10 1 (1.01%) Informatica
10 1 (1.01%) NetScout
10 1 (1.01%) Sybase
10 1 (1.01%) Teradata
10 1 (1.01%) Thunderhead
10 1 (1.01%) Zend
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