The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 33 37 71
Rank change year-on-year
+4 +34
Contract jobs citing Marketing 33 53 26
As % of all contract IT jobs located in Reading 4.04% 4.88% 1.91%
As % of the General category 13.69% 11.13% 3.91%
Number of daily rates quoted 11 26 15
Average daily rate
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£288 £298 £363
Average daily rate % change year-on-year
-3.36% -17.93%
90% offered a daily rate of more than £230 £155 £162
10% offered a daily rate of more than £350 £520 £425
UK excluding London average daily rate £375 £330 £350
% change year-on-year
+13.63% -5.71%
Number of hourly rates quoted 2 1 0
Average hourly rate £15.50 £50.00 -
Average hourly rate % change year-on-year
-69.00% -
UK excluding London average hourly rate £25.00 £17.50 £16.00
% change year-on-year
+42.85% +9.37%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
241 476 665
As % of all contract IT jobs located in Reading 29.50% 43.79% 48.93%
Number of daily rates quoted 103 219 142
Average daily rate £400 £350 £318
Average daily rate % change year-on-year
+14.28% +10.23%
90% offered a daily rate of more than £250 £210 £191
10% offered a daily rate of more than £600 £500 £450
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.13% +1.33%
Number of hourly rates quoted 4 5 5
Average hourly rate £115.00 £35.00 £17.50
Average hourly rate % change year-on-year
+228.57% +100.00%
90% offered a hourly rate of more than £15.00 £10.00 £11.50
10% offered a hourly rate of more than £151.00 £50.00 £32.00
UK excluding London average hourly rate £27.50 £20.00 £28.25
% change year-on-year
+37.50% -29.20%

Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Reading region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Marketing Daily Rate Trend in Reading

Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 1 October 2014.

Marketing Daily Rate Histogram in Reading

Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Marketing Hourly Rate Trend in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 1 October 2014, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 20 (28.17%) Project Management
1 20 (28.17%) Degree
2 16 (22.54%) Analytics
3 15 (21.13%) Finance
4 13 (18.31%) MS PowerPoint
5 11 (15.49%) Microsoft
5 11 (15.49%) MS Office
6 10 (14.08%) MS Excel
6 10 (14.08%) Telecoms
7 9 (12.68%) HTML
7 9 (12.68%) JavaScript
7 9 (12.68%) Analytical Skills
8 8 (11.27%) Social Media
8 8 (11.27%) Web Analytics
9 7 (9.86%) SharePoint
9 7 (9.86%) Windows
9 7 (9.86%) Digital Marketing
10 6 (8.45%) Performance Management
10 6 (8.45%) Performance Analysis
10 6 (8.45%) MS Project
10 6 (8.45%) CSS
10 6 (8.45%) CRM
10 6 (8.45%) PRINCE2
10 6 (8.45%) XML
10 6 (8.45%) Strategic Management
10 6 (8.45%) SEO
11 5 (7.04%) CMS
11 5 (7.04%) Statistical Analysis
11 5 (7.04%) Technical Architecture
11 5 (7.04%) Data Mining

Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 1 October 2014, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (9.86%) SharePoint
2 5 (7.04%) CMS
3 3 (4.23%) IIS
Applications
1 13 (18.31%) MS PowerPoint
2 11 (15.49%) MS Office
3 10 (14.08%) MS Excel
4 6 (8.45%) MS Project
5 4 (5.63%) Photoshop
6 1 (1.41%) Adobe Premiere
6 1 (1.41%) MS Visio
Business Applications
1 3 (4.23%) WebTrends
2 1 (1.41%) SAP Oil and Gas
2 1 (1.41%) Oracle Retail
Cloud Services
1 5 (7.04%) Office 365
2 3 (4.23%) Microsoft Azure
Communications & Networking
1 5 (7.04%) 3G
2 4 (5.63%) Internet
3 3 (4.23%) Broadband
3 3 (4.23%) DNS
4 2 (2.82%) Radio Access Network
5 1 (1.41%) Wireless
5 1 (1.41%) SSH
5 1 (1.41%) GSM
5 1 (1.41%) UMTS
5 1 (1.41%) SMTP
5 1 (1.41%) FTP
5 1 (1.41%) HTTP
5 1 (1.41%) Extranet
5 1 (1.41%) SS7
5 1 (1.41%) NetScaler
Database & Business Intelligence
1 5 (7.04%) Data Mining
2 1 (1.41%) SQL Server
2 1 (1.41%) RDBMS
2 1 (1.41%) Relational Database
Development Applications
1 3 (4.23%) Visual Studio
1 3 (4.23%) Dreamweaver
2 1 (1.41%) Subversion
2 1 (1.41%) Git (software)
General
1 15 (21.13%) Finance
2 10 (14.08%) Telecoms
3 4 (5.63%) Italian Language
3 4 (5.63%) Portuguese Language
3 4 (5.63%) Spanish Language
3 4 (5.63%) Legal
4 3 (4.23%) Automotive
4 3 (4.23%) Retail
4 3 (4.23%) Billing
4 3 (4.23%) Swedish Language
4 3 (4.23%) Japanese Language
4 3 (4.23%) Korean Language
4 3 (4.23%) Danish Language
4 3 (4.23%) Dutch Language
5 2 (2.82%) German Language
5 2 (2.82%) Advertising
6 1 (1.41%) Publishing
6 1 (1.41%) Manufacturing
6 1 (1.41%) Back Office
6 1 (1.41%) Electronics
Job Titles
1 6 (8.45%) Developer
2 5 (7.04%) Solutions Architect
2 5 (7.04%) Architect
3 4 (5.63%) Marketing Executive
3 4 (5.63%) Project Manager
3 4 (5.63%) Coordinator
3 4 (5.63%) Analyst
3 4 (5.63%) Account Manager
4 3 (4.23%) Senior Manager
4 3 (4.23%) Marketing Manager
4 3 (4.23%) Project Coordinator
4 3 (4.23%) Web Producer
4 3 (4.23%) Senior Solutions Architect
4 3 (4.23%) Web Developer
4 3 (4.23%) Senior Architect
5 2 (2.82%) Commercial Manager
5 2 (2.82%) Delivery Manager
5 2 (2.82%) Administrator
5 2 (2.82%) Data Analyst
5 2 (2.82%) Service Manager
Libraries, Frameworks & Software Standards
1 9 (12.68%) HTML
2 6 (8.45%) CSS
2 6 (8.45%) XML
3 5 (7.04%) .NET
4 4 (5.63%) HTML5
4 4 (5.63%) jQuery
5 3 (4.23%) .NET Framework
5 3 (4.23%) Ajax
5 3 (4.23%) JSP
5 3 (4.23%) ASP.NET
5 3 (4.23%) ATL
5 3 (4.23%) XSLT
5 3 (4.23%) WebCenter
6 2 (2.82%) ASP.NET MVC
6 2 (2.82%) ASP.NET MVC 3
7 1 (1.41%) COM
7 1 (1.41%) OLE
7 1 (1.41%) CSS3
Miscellaneous
1 9 (12.68%) Analytical Skills
2 8 (11.27%) Social Media
3 3 (4.23%) W3C
3 3 (4.23%) Wiki
3 3 (4.23%) Computer Science
4 2 (2.82%) Copywriting
5 1 (1.41%) Management Information System
5 1 (1.41%) DTV
5 1 (1.41%) User Experience
5 1 (1.41%) Blog
5 1 (1.41%) Digital Media
5 1 (1.41%) Xbox
Operating Systems
1 7 (9.86%) Windows
2 2 (2.82%) Windows 8
2 2 (2.82%) UNIX
Processes & Methodologies
1 20 (28.17%) Project Management
2 16 (22.54%) Analytics
3 8 (11.27%) Web Analytics
4 7 (9.86%) Digital Marketing
5 6 (8.45%) Performance Management
5 6 (8.45%) Performance Analysis
5 6 (8.45%) CRM
5 6 (8.45%) PRINCE2
5 6 (8.45%) Strategic Management
5 6 (8.45%) SEO
6 5 (7.04%) Statistical Analysis
6 5 (7.04%) Technical Architecture
7 4 (5.63%) Data Modelling
7 4 (5.63%) Business Intelligence
7 4 (5.63%) Telemarketing
7 4 (5.63%) Agile Software Development
7 4 (5.63%) Data Analysis
7 4 (5.63%) Stakeholder Management
7 4 (5.63%) Programme Management
8 3 (4.23%) MVC
Programming Languages
1 9 (12.68%) JavaScript
2 5 (7.04%) C#
2 5 (7.04%) Perl
3 4 (5.63%) SQL
4 2 (2.82%) R
5 1 (1.41%) VBScript
5 1 (1.41%) PowerHouse
Qualifications
1 20 (28.17%) Degree
2 2 (2.82%) PMP
2 2 (2.82%) PMI Certification
3 1 (1.41%) HNC
3 1 (1.41%) HND
3 1 (1.41%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (1.41%) SLA
System Software
1 1 (1.41%) VMware ESX
1 1 (1.41%) NDS
1 1 (1.41%) Citrix Presentation Server
1 1 (1.41%) XenApp
1 1 (1.41%) XenDesktop
Vendors
1 11 (15.49%) Microsoft
2 5 (7.04%) Salesforce.com
3 4 (5.63%) Eloqua
3 4 (5.63%) Adobe
3 4 (5.63%) Oracle
4 3 (4.23%) Omniture
5 1 (1.41%) VMware
5 1 (1.41%) Huawei
5 1 (1.41%) SAP
5 1 (1.41%) Citrix
5 1 (1.41%) TIBCO
5 1 (1.41%) Nokia Solutions and Networks
Reading, Berkshire
People Source Consulting
Rate: Market rates
Posted: 4 days ago