The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 26 33 32
Rank change year-on-year
+7 -1
Contract jobs citing Marketing 48 35 44
As % of all contract IT jobs located in Reading 5.13% 3.96% 4.65%
As % of the General category 13.60% 12.68% 10.60%
Number of daily rates quoted 17 6 18
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£250 £369 £363
Average daily rate % change year-on-year
-32.20% +1.72%
90% offered a daily rate of more than £200 £235 £197
10% offered a daily rate of more than £415 £600 £403
UK excluding London average daily rate £351 £350 £361
% change year-on-year
+0.21% -3.11%
Number of hourly rates quoted 0 3 0
Average hourly rate - £19.00 -
UK excluding London average hourly rate £20.00 £22.00 £27.50
% change year-on-year
-9.09% -20.00%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
353 276 415
As % of all contract IT jobs located in Reading 37.75% 31.22% 43.87%
Number of daily rates quoted 167 95 164
Average daily rate £383 £400 £350
Average daily rate % change year-on-year
-4.37% +14.28%
90% offered a daily rate of more than £206 £275 £150
10% offered a daily rate of more than £525 £545 £522
UK excluding London average daily rate £396 £388 £388
% change year-on-year
+2.19% -
Number of hourly rates quoted 3 7 15
Average hourly rate £14.00 £19.00 £30.50
Average hourly rate % change year-on-year
-26.31% -37.70%
UK excluding London average hourly rate £22.50 £22.00 £22.50
% change year-on-year
+2.27% -2.22%

Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Reading region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Marketing Daily Rate Trend in Reading

Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 31 July 2015.

Marketing Daily Rate Histogram in Reading

Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Marketing Hourly Rate Trend in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 31 July 2015, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 19 (27.54%) Digital Marketing
2 18 (26.09%) Microsoft
3 16 (23.19%) Finance
4 14 (20.29%) Office 365
5 12 (17.39%) Marketing Strategy
5 12 (17.39%) Social Media
6 10 (14.49%) Telecoms
6 10 (14.49%) Business Intelligence
6 10 (14.49%) French Language
6 10 (14.49%) Italian Language
7 9 (13.04%) Facebook
7 9 (13.04%) Twitter
7 9 (13.04%) Service Delivery
8 8 (11.59%) Salesforce.com
8 8 (11.59%) Analytics
8 8 (11.59%) Eloqua
8 8 (11.59%) Google
9 7 (10.14%) German Language
9 7 (10.14%) Social Media Marketing
9 7 (10.14%) Spiceworks
9 7 (10.14%) Radian6
9 7 (10.14%) Adobe
10 6 (8.70%) Thunderhead
10 6 (8.70%) CRM
10 6 (8.70%) Degree
10 6 (8.70%) Dynamics CRM
11 5 (7.25%) SAP Oil and Gas
11 5 (7.25%) Web Analytics
11 5 (7.25%) Technical Architecture
11 5 (7.25%) Hebrew Language

Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 31 July 2015, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (4.35%) CMS
2 2 (2.90%) WebSphere
2 2 (2.90%) WebLogic
3 1 (1.45%) IIS
3 1 (1.45%) Apache
3 1 (1.45%) SharePoint
3 1 (1.45%) SAS
3 1 (1.45%) WebLogic Portal
3 1 (1.45%) Joomla!
3 1 (1.45%) Drupal
3 1 (1.45%) WordPress
3 1 (1.45%) WebSphere Portal
3 1 (1.45%) Confluence
3 1 (1.45%) Apache Pig
Applications
1 5 (7.25%) MS Office
1 5 (7.25%) Photoshop
2 4 (5.80%) MS Excel
2 4 (5.80%) Adobe Illustrator
3 3 (4.35%) InDesign
3 3 (4.35%) DOC1
4 1 (1.45%) MS PowerPoint
4 1 (1.45%) PowerPivot
4 1 (1.45%) Adobe Creative Suite
4 1 (1.45%) MS Visio
4 1 (1.45%) SPSS
4 1 (1.45%) MS Project
Business Applications
1 7 (10.14%) Radian6
2 6 (8.70%) Dynamics CRM
3 5 (7.25%) SAP Oil and Gas
4 1 (1.45%) Dynamics AX
4 1 (1.45%) Remedy ITSM
4 1 (1.45%) Oracle Retail
Cloud Services
1 14 (20.29%) Office 365
2 1 (1.45%) IaaS
2 1 (1.45%) Cloud Computing
2 1 (1.45%) SaaS
2 1 (1.45%) Adobe Analytics
Communications & Networking
1 2 (2.90%) GSM
1 2 (2.90%) HTTP
1 2 (2.90%) UMTS
2 1 (1.45%) WCDMA
2 1 (1.45%) SSL
2 1 (1.45%) Internet
2 1 (1.45%) SS7
2 1 (1.45%) Megaco
2 1 (1.45%) ISUP
2 1 (1.45%) Wireless
2 1 (1.45%) GGSN
2 1 (1.45%) SGSN
2 1 (1.45%) MGW
2 1 (1.45%) Skype
2 1 (1.45%) ISDN
2 1 (1.45%) PSTN
2 1 (1.45%) 3GPP
2 1 (1.45%) ATM
2 1 (1.45%) Broadband
2 1 (1.45%) CDMA
Database & Business Intelligence
1 2 (2.90%) SQL Server Analysis Services
2 1 (1.45%) Hadoop
2 1 (1.45%) Apache Hive
2 1 (1.45%) Microsoft Power View
2 1 (1.45%) MySQL
2 1 (1.45%) SQL Server Reporting Services
Development Applications
1 1 (1.45%) Dreamweaver
1 1 (1.45%) JIRA
1 1 (1.45%) Selenium
1 1 (1.45%) WebDriver
General
1 16 (23.19%) Finance
2 10 (14.49%) French Language
2 10 (14.49%) Italian Language
2 10 (14.49%) Telecoms
3 7 (10.14%) German Language
4 5 (7.25%) Hebrew Language
4 5 (7.25%) Polish Language
4 5 (7.25%) Russian Language
4 5 (7.25%) Electronics
4 5 (7.25%) Manufacturing
5 4 (5.80%) Advertising
5 4 (5.80%) Retail
6 2 (2.90%) Multimedia
6 2 (2.90%) Legal
6 2 (2.90%) Spanish Language
7 1 (1.45%) Japanese Language
7 1 (1.45%) Korean Language
7 1 (1.45%) Back Office
7 1 (1.45%) Billing
7 1 (1.45%) Publishing
Job Titles
1 12 (17.39%) Consultant
1 12 (17.39%) Marketing Manager
2 7 (10.14%) Developer
2 7 (10.14%) Social Media Manager
3 6 (8.70%) CRM Consultant
4 5 (7.25%) Marketing Campaign Manager
4 5 (7.25%) Campaign Manager
5 4 (5.80%) Office 365 Engineer
5 4 (5.80%) Analyst
5 4 (5.80%) Support Engineer
5 4 (5.80%) Contracts Manager
6 3 (4.35%) Management Consultant
6 3 (4.35%) Designer
7 2 (2.90%) Graphic Designer
7 2 (2.90%) Channel Marketing Manager
7 2 (2.90%) Technical Support
7 2 (2.90%) Architect
7 2 (2.90%) Business Intelligence Analyst
7 2 (2.90%) Junior
7 2 (2.90%) Software Engineer
Libraries, Frameworks & Software Standards
1 5 (7.25%) HTML
2 3 (4.35%) .NET
2 3 (4.35%) CSS
3 2 (2.90%) XML
4 1 (1.45%) XHTML
4 1 (1.45%) OLE
4 1 (1.45%) LAMP
4 1 (1.45%) .NET Framework
4 1 (1.45%) jQuery
4 1 (1.45%) RESTful
4 1 (1.45%) WebCenter
4 1 (1.45%) SOAP
4 1 (1.45%) Web Services
4 1 (1.45%) ASP.NET
Miscellaneous
1 12 (17.39%) Social Media
2 5 (7.25%) DTV
3 4 (5.80%) User Experience
4 2 (2.90%) Analytical Skills
4 2 (2.90%) Enterprise Software
4 2 (2.90%) Copywriting
4 2 (2.90%) Social Network
5 1 (1.45%) W3C
5 1 (1.45%) Wiki
5 1 (1.45%) Streaming Video
5 1 (1.45%) Statistics
5 1 (1.45%) Computer Science
5 1 (1.45%) Hybrid Cloud
5 1 (1.45%) Data Centre
5 1 (1.45%) EMC VNX
5 1 (1.45%) EMC VMAX
Operating Systems
1 3 (4.35%) UNIX
1 3 (4.35%) Windows
2 1 (1.45%) Linux
2 1 (1.45%) Windows 2000
2 1 (1.45%) Windows NT
2 1 (1.45%) Windows 8
2 1 (1.45%) Windows Server 2012
Processes & Methodologies
1 19 (27.54%) Digital Marketing
2 12 (17.39%) Marketing Strategy
3 10 (14.49%) Business Intelligence
4 9 (13.04%) Service Delivery
5 8 (11.59%) Analytics
6 7 (10.14%) Social Media Marketing
7 6 (8.70%) CRM
8 5 (7.25%) B2B
8 5 (7.25%) Project Management
8 5 (7.25%) Programme Management
8 5 (7.25%) Agile Software Development
8 5 (7.25%) SEO
8 5 (7.25%) Web Analytics
8 5 (7.25%) Technical Architecture
8 5 (7.25%) Continuous Improvement
9 4 (5.80%) Mobile Marketing
9 4 (5.80%) Information Management
9 4 (5.80%) Document Management
10 3 (4.35%) Product Marketing
10 3 (4.35%) Content Management
Programming Languages
1 3 (4.35%) C#
1 3 (4.35%) Java
1 3 (4.35%) SQL
2 1 (1.45%) T-SQL
2 1 (1.45%) VBScript
2 1 (1.45%) VB.NET
2 1 (1.45%) X++
2 1 (1.45%) Data Analysis Expressions (DAX)
2 1 (1.45%) JavaScript
2 1 (1.45%) PL/SQL
2 1 (1.45%) C++
2 1 (1.45%) C
Qualifications
1 6 (8.70%) Degree
2 1 (1.45%) HNC
2 1 (1.45%) HND
Quality Assurance & Compliance
1 1 (1.45%) SLA
1 1 (1.45%) QA
System Software
1 1 (1.45%) NDS
1 1 (1.45%) EMC RecoverPoint
Systems Management
1 1 (1.45%) Systems Management Server (SMS)
1 1 (1.45%) Netcool
1 1 (1.45%) EMC NetWorker
1 1 (1.45%) HP Quality Center
1 1 (1.45%) EMC VPLEX
Vendors
1 18 (26.09%) Microsoft
2 9 (13.04%) Facebook
2 9 (13.04%) Twitter
3 8 (11.59%) Google
3 8 (11.59%) Eloqua
3 8 (11.59%) Salesforce.com
4 7 (10.14%) Adobe
4 7 (10.14%) Spiceworks
5 6 (8.70%) Thunderhead
6 5 (7.25%) SAP
7 4 (5.80%) Veritas
8 3 (4.35%) Oracle
8 3 (4.35%) Cincom
9 2 (2.90%) Omniture
9 2 (2.90%) TIBCO
10 1 (1.45%) Remedy
10 1 (1.45%) Infovista
10 1 (1.45%) Amdocs
10 1 (1.45%) Sybase
10 1 (1.45%) IBM
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