The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 41 45 78
Rank change year-on-year
+4 +33
Contract jobs citing Marketing 30 45 9
As % of all contract IT jobs located in Reading 3.31% 4.08% 0.77%
As % of the General category 10.27% 10.20% 1.48%
Number of daily rates quoted 10 19 1
Average daily rate
Keep up to 90%
of your Daily Rate
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£288 £320 £300
Average daily rate % change year-on-year
-10.15% +6.66%
UK excluding London average daily rate £363 £323 £350
% change year-on-year
+12.40% -7.85%
Number of hourly rates quoted 0 5 0
Average hourly rate - £15.00 -
UK excluding London average hourly rate £20.25 £18.25 £18.28
% change year-on-year
+10.95% -0.16%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
292 441 609
As % of all contract IT jobs located in Reading 32.27% 39.98% 52.36%
Number of daily rates quoted 147 214 163
Average daily rate £388 £375 £325
Average daily rate % change year-on-year
+3.33% +15.38%
90% offered a daily rate of more than £205 £222 £190
10% offered a daily rate of more than £600 £550 £450
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 4 8 20
Average hourly rate £27.83 £15.00 £15.75
Average hourly rate % change year-on-year
+85.53% -4.76%
90% offered a hourly rate of more than £22.35 £12.00 £12.50
10% offered a hourly rate of more than £130.85 £50.50 £24.60
UK excluding London average hourly rate £22.69 £24.25 £22.50
% change year-on-year
-6.43% +7.77%

Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Reading region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Marketing Daily Rate Trend in Reading

Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 19 December 2014.

Marketing Daily Rate Histogram in Reading

Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Marketing Hourly Rate Trend in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 19 December 2014, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 16 (24.24%) Finance
2 15 (22.73%) Telecoms
3 14 (21.21%) Project Management
4 12 (18.18%) MS Office
5 11 (16.67%) HTML
5 11 (16.67%) MS PowerPoint
6 10 (15.15%) Degree
6 10 (15.15%) JavaScript
6 10 (15.15%) Microsoft
7 9 (13.64%) MS Excel
7 9 (13.64%) HTML5
8 8 (12.12%) jQuery
8 8 (12.12%) CSS
9 7 (10.61%) CRM
9 7 (10.61%) Analytics
10 6 (9.09%) Office 365
10 6 (9.09%) CSS3
10 6 (9.09%) Computer Science
10 6 (9.09%) Technical Architecture
10 6 (9.09%) Digital Marketing
10 6 (9.09%) B2B
10 6 (9.09%) Internet
10 6 (9.09%) CMS
10 6 (9.09%) Billing
11 5 (7.58%) Retail
11 5 (7.58%) SAP
11 5 (7.58%) Continuous Improvement
11 5 (7.58%) Security Cleared
11 5 (7.58%) Financial Modelling
12 4 (6.06%) Git (software)

Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 19 December 2014, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (9.09%) CMS
2 2 (3.03%) WordPress
2 2 (3.03%) Drupal
2 2 (3.03%) SharePoint
2 2 (3.03%) IIS
Applications
1 12 (18.18%) MS Office
2 11 (16.67%) MS PowerPoint
3 9 (13.64%) MS Excel
4 4 (6.06%) MS Project
4 4 (6.06%) Photoshop
5 2 (3.03%) Adobe Premiere
Business Applications
1 4 (6.06%) SAP Oil and Gas
2 2 (3.03%) WebTrends
3 1 (1.52%) Summit
Cloud Services
1 6 (9.09%) Office 365
2 2 (3.03%) Microsoft Azure
3 1 (1.52%) SaaS
Communications & Networking
1 6 (9.09%) Internet
2 4 (6.06%) 3G
2 4 (6.06%) Broadband
3 2 (3.03%) DNS
3 2 (3.03%) SMTP
3 2 (3.03%) FTP
3 2 (3.03%) HTTP
3 2 (3.03%) SSH
4 1 (1.52%) Wireless
4 1 (1.52%) GSM
4 1 (1.52%) SMS
4 1 (1.52%) UMTS
4 1 (1.52%) SS7
4 1 (1.52%) NetScaler
Database & Business Intelligence
1 2 (3.03%) MySQL
2 1 (1.52%) Data Mining
2 1 (1.52%) SQL Server
2 1 (1.52%) SQLite
2 1 (1.52%) QlikView
Development Applications
1 4 (6.06%) Git (software)
1 4 (6.06%) Subversion
2 2 (3.03%) Grunt
2 2 (3.03%) Visual Studio
2 2 (3.03%) Dreamweaver
General
1 16 (24.24%) Finance
2 15 (22.73%) Telecoms
3 6 (9.09%) Billing
4 5 (7.58%) Retail
5 4 (6.06%) Manufacturing
6 3 (4.55%) Automotive
6 3 (4.55%) Electronics
6 3 (4.55%) Portuguese Language
6 3 (4.55%) Spanish Language
6 3 (4.55%) Italian Language
7 2 (3.03%) Japanese Language
7 2 (3.03%) Korean Language
7 2 (3.03%) Swedish Language
7 2 (3.03%) German Language
7 2 (3.03%) Danish Language
7 2 (3.03%) Dutch Language
7 2 (3.03%) Publishing
7 2 (3.03%) Legal
8 1 (1.52%) Advertising
8 1 (1.52%) Games
Job Titles
1 9 (13.64%) Developer
2 7 (10.61%) Architect
3 5 (7.58%) Bid Manager
3 5 (7.58%) Solutions Architect
4 4 (6.06%) Web Developer
4 4 (6.06%) Marketing Manager
5 3 (4.55%) Senior Solutions Architect
5 3 (4.55%) Project Coordinator
5 3 (4.55%) Administrator
5 3 (4.55%) Coordinator
5 3 (4.55%) Senior Architect
6 2 (3.03%) Junior PHP Web Developer
6 2 (3.03%) Junior PHP Developer
6 2 (3.03%) Web Producer
6 2 (3.03%) Front-End Developer
6 2 (3.03%) WordPress Developer
6 2 (3.03%) Graduate
6 2 (3.03%) Junior
6 2 (3.03%) Account Manager
6 2 (3.03%) Senior Manager
Libraries, Frameworks & Software Standards
1 11 (16.67%) HTML
2 9 (13.64%) HTML5
3 8 (12.12%) jQuery
3 8 (12.12%) CSS
4 6 (9.09%) CSS3
5 4 (6.06%) XML
6 2 (3.03%) WebCenter
6 2 (3.03%) .NET Framework
6 2 (3.03%) FuelPHP
6 2 (3.03%) XSLT
6 2 (3.03%) ASP.NET
6 2 (3.03%) JSP
6 2 (3.03%) .NET
6 2 (3.03%) Ajax
7 1 (1.52%) OLE
7 1 (1.52%) Web Services
7 1 (1.52%) COM
7 1 (1.52%) Android SDK
7 1 (1.52%) JSON
7 1 (1.52%) ASP.NET MVC 3
Miscellaneous
1 6 (9.09%) Computer Science
2 4 (6.06%) Digital Media
3 3 (4.55%) DTV
3 3 (4.55%) Copywriting
3 3 (4.55%) Social Media
4 2 (3.03%) Wiki
4 2 (3.03%) Mobile App
4 2 (3.03%) Analytical Skills
4 2 (3.03%) W3C
5 1 (1.52%) GIS
5 1 (1.52%) NHS
5 1 (1.52%) User Experience
5 1 (1.52%) Blog
Operating Systems
1 4 (6.06%) Windows
2 3 (4.55%) UNIX
3 2 (3.03%) Linux
4 1 (1.52%) Apple iOS
4 1 (1.52%) Android
Processes & Methodologies
1 14 (21.21%) Project Management
2 7 (10.61%) CRM
2 7 (10.61%) Analytics
3 6 (9.09%) Technical Architecture
3 6 (9.09%) Digital Marketing
3 6 (9.09%) B2B
4 5 (7.58%) Continuous Improvement
4 5 (7.58%) Financial Modelling
5 4 (6.06%) Email Marketing
5 4 (6.06%) Web Development
5 4 (6.06%) PRINCE2
5 4 (6.06%) B2C
5 4 (6.06%) Business Intelligence
5 4 (6.06%) MVC
5 4 (6.06%) Agile Software Development
5 4 (6.06%) Programme Management
5 4 (6.06%) Web Analytics
6 3 (4.55%) Stakeholder Management
6 3 (4.55%) SEO
6 3 (4.55%) Data Modelling
Programming Languages
1 10 (15.15%) JavaScript
2 4 (6.06%) PHP
3 2 (3.03%) C#
3 2 (3.03%) Perl
4 1 (1.52%) Java
4 1 (1.52%) SQL
4 1 (1.52%) VBScript
Qualifications
1 10 (15.15%) Degree
2 5 (7.58%) Security Cleared
3 1 (1.52%) HNC
3 1 (1.52%) HND
Quality Assurance & Compliance
1 1 (1.52%) SLA
System Software
1 1 (1.52%) VMware ESX
1 1 (1.52%) NDS
1 1 (1.52%) Citrix Presentation Server
1 1 (1.52%) XenApp
1 1 (1.52%) XenDesktop
Vendors
1 10 (15.15%) Microsoft
2 5 (7.58%) SAP
3 4 (6.06%) Eloqua
3 4 (6.06%) Salesforce.com
3 4 (6.06%) Adobe
4 2 (3.03%) Omniture
4 2 (3.03%) Oracle
5 1 (1.52%) VMware
5 1 (1.52%) ESRI
5 1 (1.52%) Citrix
5 1 (1.52%) TIBCO
5 1 (1.52%) Cognos
5 1 (1.52%) Huawei
5 1 (1.52%) Google
5 1 (1.52%) Nokia Solutions and Networks