The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 31 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
31 Aug 2016
Same period 2015 Same period 2014
Marketing
Rank 21 29 36
Rank change year-on-year
+8 +7
Contract jobs citing Marketing 43 48 34
As % of all contract IT jobs located in Reading 5.79% 4.78% 3.94%
As % of the General category 16.35% 13.87% 12.64%
Number of daily rates quoted 19 23 7
Median daily rate £350 £258 £350
Median daily rate % change year-on-year
+35.65% -26.28%
90% offered a daily rate of more than £195 £225 £242
10% offered a daily rate of more than £440 £475 £595
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 4 0 4
Median hourly rate £19.61 - £18.50
90% offered a hourly rate of more than £12.18 - £14.50
10% offered a hourly rate of more than £23.38 - £19.00
UK excluding London median hourly rate £17.50 £33.00 £21.62
% change year-on-year
-46.96% +52.67%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
263 346 269
As % of all contract IT jobs located in Reading 35.40% 34.46% 31.13%
Number of daily rates quoted 125 180 108
Median daily rate £400 £413 £406
Median daily rate % change year-on-year
-3.03% +1.53%
90% offered a daily rate of more than £200 £200 £263
10% offered a daily rate of more than £550 £558 £583
UK excluding London median daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 12 3 7
Median hourly rate £22.35 £14.00 £19.00
Median hourly rate % change year-on-year
+59.64% -26.31%
90% offered a hourly rate of more than £17.74 £14.00 £18.30
10% offered a hourly rate of more than £31.60 £42.80 £33.70
UK excluding London median hourly rate £20.00 £25.83 £22.50
% change year-on-year
-22.57% +14.80%

Marketing
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Marketing Daily Rate Trend in Reading

Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 31 August 2016.

Marketing Daily Rate Histogram in Reading

Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Marketing Hourly Rate Trend in Reading

Marketing
Hourly Rate Histogram in Reading

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 31 August 2016.

Marketing Hourly Rate Histogram in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 31 August 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Marketing.

1 38 (39.58%) Degree
2 28 (29.17%) B2B
3 27 (28.13%) CSS
4 26 (27.08%) Digital Marketing
5 25 (26.04%) MS Excel
5 25 (26.04%) Microsoft
6 23 (23.96%) HTML
7 22 (22.92%) SaaS
8 19 (19.79%) Social Media
8 19 (19.79%) Windows
8 19 (19.79%) Marketo
8 19 (19.79%) Marketing Automation
9 17 (17.71%) Salesforce.com
9 17 (17.71%) SEO
9 17 (17.71%) Pay per click
10 16 (16.67%) German Language
10 16 (16.67%) MS Office
10 16 (16.67%) Mentoring
11 15 (15.63%) C#
11 15 (15.63%) .NET
11 15 (15.63%) HTTP
11 15 (15.63%) Project Management
12 14 (14.58%) XML
12 14 (14.58%) Analytics
12 14 (14.58%) Presales
12 14 (14.58%) Integrated Marketing
13 13 (13.54%) Brand Awareness
13 13 (13.54%) Data Acquisition
13 13 (13.54%) VB
13 13 (13.54%) JavaScript

Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (10.42%) CMS
2 6 (6.25%) WordPress
3 5 (5.21%) IIS
3 5 (5.21%) SharePoint
4 4 (4.17%) Adobe Experience Manager
4 4 (4.17%) Drupal
4 4 (4.17%) Joomla!
5 1 (1.04%) Exchange Server 2013
Applications
1 25 (26.04%) MS Excel
2 16 (16.67%) MS Office
3 6 (6.25%) MS PowerPoint
4 4 (4.17%) Adobe Creative Suite
5 3 (3.13%) Spreadsheet
6 1 (1.04%) Photoshop
Business Applications
1 6 (6.25%) Eloqua
2 5 (5.21%) SAP Oil and Gas
2 5 (5.21%) WebTrends
3 2 (2.08%) Dynamics CRM
4 1 (1.04%) Sprinklr
Cloud Services
1 22 (22.92%) SaaS
2 12 (12.50%) Microsoft Azure
3 4 (4.17%) Google Analytics
4 2 (2.08%) GitHub
4 2 (2.08%) Office 365
5 1 (1.04%) IaaS
5 1 (1.04%) Yammer
Communications & Networking
1 15 (15.63%) HTTP
2 11 (11.46%) DHCP
2 11 (11.46%) DNS
3 10 (10.42%) IPsec
3 10 (10.42%) IPv6
3 10 (10.42%) Software-Defined Networking
3 10 (10.42%) TCP/IP
3 10 (10.42%) VPN
4 9 (9.38%) BGP
4 9 (9.38%) Internet
5 3 (3.13%) Broadband
5 3 (3.13%) LAN
5 3 (3.13%) PSTN
6 2 (2.08%) DOCSIS
6 2 (2.08%) DSLAM
6 2 (2.08%) Ethernet
6 2 (2.08%) MPLS
6 2 (2.08%) Wireless
6 2 (2.08%) xDSL
7 1 (1.04%) Wireshark
Database & Business Intelligence
1 6 (6.25%) BusinessObjects
2 5 (5.21%) BusinessObjects Web Intelligence
2 5 (5.21%) Relational Database
2 5 (5.21%) Xcelsius
3 4 (4.17%) RDBMS
4 3 (3.13%) Data Mining
5 2 (2.08%) Oracle Reports
5 2 (2.08%) SQL Server
6 1 (1.04%) Big Data
6 1 (1.04%) MS Access
6 1 (1.04%) MySQL
6 1 (1.04%) PostgreSQL
6 1 (1.04%) SQL Server 2008
6 1 (1.04%) SQL Server Reporting Services
Development Applications
1 4 (4.17%) Visual Studio
2 1 (1.04%) Oracle Forms
General
1 16 (16.67%) German Language
2 13 (13.54%) Brand Awareness
2 13 (13.54%) Finance
3 11 (11.46%) Telecoms
4 9 (9.38%) Manufacturing
5 8 (8.33%) Advertising
5 8 (8.33%) Publishing
6 7 (7.29%) Legal
7 6 (6.25%) Electronics
8 5 (5.21%) Retail
9 4 (4.17%) Games
9 4 (4.17%) Law
10 2 (2.08%) Banking
11 1 (1.04%) Spanish Language
Job Titles
1 14 (14.58%) Support Engineer
2 11 (11.46%) Analyst
3 9 (9.38%) Marketing Manager
4 6 (6.25%) Developer
5 5 (5.21%) Azure Engineer
5 5 (5.21%) Business Analyst
5 5 (5.21%) Coordinator
6 4 (4.17%) Business Intelligence Analyst
6 4 (4.17%) Designer
6 4 (4.17%) Escalation Engineer
6 4 (4.17%) Graphic Designer
6 4 (4.17%) Junior
6 4 (4.17%) Web Designer
6 4 (4.17%) Web Editor
6 4 (4.17%) Web Producer
7 3 (3.13%) Account Manager
7 3 (3.13%) Marketing Analyst
7 3 (3.13%) Microsoft Engineer
7 3 (3.13%) Technical Support
7 3 (3.13%) Web Developer
Libraries, Frameworks & Software Standards
1 27 (28.13%) CSS
2 23 (23.96%) HTML
3 15 (15.63%) .NET
4 14 (14.58%) XML
5 5 (5.21%) .NET Framework
6 4 (4.17%) ASP.NET
6 4 (4.17%) ASP.NET MVC
6 4 (4.17%) DCOM
6 4 (4.17%) Node.js
7 2 (2.08%) COM
7 2 (2.08%) HTML5
7 2 (2.08%) JSON
8 1 (1.04%) REST
8 1 (1.04%) Ruby on Rails
8 1 (1.04%) XSD
Miscellaneous
1 19 (19.79%) Social Media
2 13 (13.54%) Digital Media
3 11 (11.46%) Analytical Skills
4 10 (10.42%) Public Cloud
5 8 (8.33%) Computer Science
5 8 (8.33%) User Experience
6 7 (7.29%) Management Information System
7 4 (4.17%) Animation
7 4 (4.17%) Video Editing
8 3 (3.13%) Clustering
8 3 (3.13%) Graphic Design
9 2 (2.08%) Xbox
10 1 (1.04%) Blog
10 1 (1.04%) CCTV
10 1 (1.04%) Copywriting
10 1 (1.04%) Data Centre
10 1 (1.04%) Data Structures
10 1 (1.04%) Mobile App
10 1 (1.04%) Smart Meter
10 1 (1.04%) Virtual Team
Operating Systems
1 19 (19.79%) Windows
2 9 (9.38%) Linux
2 9 (9.38%) Red Hat Enterprise Linux
2 9 (9.38%) Ubuntu
2 9 (9.38%) Windows Server
3 2 (2.08%) Apple iOS
4 1 (1.04%) Android
4 1 (1.04%) Unix
4 1 (1.04%) Windows 2000
4 1 (1.04%) Windows NT
4 1 (1.04%) Windows Server 2012
Processes & Methodologies
1 28 (29.17%) B2B
2 26 (27.08%) Digital Marketing
3 19 (19.79%) Marketing Automation
4 17 (17.71%) Pay per click
4 17 (17.71%) SEO
5 16 (16.67%) Mentoring
6 15 (15.63%) Project Management
7 14 (14.58%) Analytics
7 14 (14.58%) Integrated Marketing
7 14 (14.58%) Presales
8 13 (13.54%) Data Acquisition
8 13 (13.54%) Email Marketing
8 13 (13.54%) Online Marketing
8 13 (13.54%) Project Planning
9 10 (10.42%) Business Intelligence
9 10 (10.42%) Load Balancing
9 10 (10.42%) Process Improvement
9 10 (10.42%) Workflow
10 9 (9.38%) CRM
10 9 (9.38%) Software Testing
Programming Languages
1 15 (15.63%) C#
2 13 (13.54%) JavaScript
2 13 (13.54%) VB
3 11 (11.46%) C++
4 10 (10.42%) C
5 9 (9.38%) PowerShell
5 9 (9.38%) VBScript
6 7 (7.29%) PHP
6 7 (7.29%) SQL
7 6 (6.25%) Java
8 5 (5.21%) PL/SQL
8 5 (5.21%) VB.NET
9 4 (4.17%) VB6
10 2 (2.08%) Apple Swift
11 1 (1.04%) Objective-C
11 1 (1.04%) Python
11 1 (1.04%) R
11 1 (1.04%) Ruby
Qualifications
1 38 (39.58%) Degree
2 7 (7.29%) MCSA
2 7 (7.29%) MCSD
2 7 (7.29%) MCSE
2 7 (7.29%) Microsoft Certification
3 1 (1.04%) ACCA
Quality Assurance & Compliance
1 4 (4.17%) QA
System Software
1 10 (10.42%) Hyper-V
2 1 (1.04%) Active Directory
2 1 (1.04%) VMware Infrastructure
Systems Management
1 10 (10.42%) Systems Management Server (SMS)
2 4 (4.17%) TeamSite
Vendors
1 25 (26.04%) Microsoft
2 19 (19.79%) Marketo
3 17 (17.71%) Salesforce.com
4 10 (10.42%) SAP
5 9 (9.38%) Red Hat
6 8 (8.33%) Adobe
7 7 (7.29%) Oracle
8 5 (5.21%) Aprimo
9 4 (4.17%) Google
9 4 (4.17%) Tealium
10 1 (1.04%) Amdocs
10 1 (1.04%) Facebook
10 1 (1.04%) IBM
10 1 (1.04%) NetScout
10 1 (1.04%) Sybase
10 1 (1.04%) Teradata
10 1 (1.04%) Thunderhead
10 1 (1.04%) Twitter
10 1 (1.04%) VMware
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