The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 28 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 May 2015
Same period 2014 Same period 2013
Marketing
Rank 45 29 34
Rank change year-on-year
-16 +5
Contract jobs citing Marketing 24 46 38
As % of all contract IT jobs located in Reading 2.68% 4.56% 4.45%
As % of the General category 7.59% 14.47% 12.06%
Number of daily rates quoted 5 8 11
Average daily rate
Keep up to 90%
of your Daily Rate
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£220 £325 £400
Average daily rate % change year-on-year
-32.30% -18.75%
90% offered a daily rate of more than £204 £124 £250
10% offered a daily rate of more than £445 £413 £425
UK excluding London average daily rate £360 £350 £350
% change year-on-year
+2.85% -
Number of hourly rates quoted 0 3 5
Average hourly rate - £22.00 £15.00
Average hourly rate % change year-on-year
- +46.66%
UK excluding London average hourly rate £17.50 £21.50 £21.75
% change year-on-year
-18.60% -1.14%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
316 318 315
As % of all contract IT jobs located in Reading 35.27% 31.52% 36.93%
Number of daily rates quoted 131 119 117
Average daily rate £410 £375 £325
Average daily rate % change year-on-year
+9.33% +15.38%
90% offered a daily rate of more than £228 £216 £100
10% offered a daily rate of more than £550 £500 £430
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 2 5 14
Average hourly rate £10.75 £20.50 £15.00
Average hourly rate % change year-on-year
-47.56% +36.66%
UK excluding London average hourly rate £24.25 £25.00 £26.00
% change year-on-year
-3.00% -3.84%

Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Reading region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Marketing Daily Rate Trend in Reading

Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 28 May 2015.

Marketing Daily Rate Histogram in Reading

Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Marketing Hourly Rate Trend in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 28 May 2015, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 13 (28.26%) Microsoft
2 10 (21.74%) Telecoms
2 10 (21.74%) Finance
2 10 (21.74%) Office 365
3 8 (17.39%) Degree
4 7 (15.22%) Digital Marketing
4 7 (15.22%) Business Intelligence
5 6 (13.04%) MS Office
5 6 (13.04%) Italian Language
5 6 (13.04%) French Language
6 5 (10.87%) Analytics
6 5 (10.87%) Continuous Improvement
6 5 (10.87%) HTML
6 5 (10.87%) Adobe
6 5 (10.87%) Service Delivery
6 5 (10.87%) Retail
7 4 (8.70%) Technical Architecture
7 4 (8.70%) Legal
7 4 (8.70%) Project Management
7 4 (8.70%) SAP
7 4 (8.70%) Photoshop
7 4 (8.70%) CRM
7 4 (8.70%) Marketing Strategy
7 4 (8.70%) Social Media
7 4 (8.70%) Analytical Skills
8 3 (6.52%) User Experience
8 3 (6.52%) Facebook
8 3 (6.52%) Twitter
8 3 (6.52%) German Language
8 3 (6.52%) Computer Science

Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 28 May 2015, IT contractor jobs across the Reading region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (6.52%) CMS
2 1 (2.17%) Apache Pig
2 1 (2.17%) Drupal
2 1 (2.17%) Joomla!
2 1 (2.17%) WordPress
2 1 (2.17%) SAS
2 1 (2.17%) Apache
2 1 (2.17%) WebLogic
2 1 (2.17%) IIS
Applications
1 6 (13.04%) MS Office
2 4 (8.70%) Photoshop
3 3 (6.52%) Adobe Illustrator
3 3 (6.52%) MS Excel
3 3 (6.52%) MS PowerPoint
4 2 (4.35%) InDesign
5 1 (2.17%) Adobe Creative Suite
5 1 (2.17%) PowerPivot
5 1 (2.17%) SPSS
Business Applications
1 3 (6.52%) SAP Oil and Gas
2 2 (4.35%) Dynamics CRM
3 1 (2.17%) Radian6
Cloud Services
1 10 (21.74%) Office 365
2 1 (2.17%) SaaS
2 1 (2.17%) Adobe Analytics
2 1 (2.17%) Cloud Computing
Communications & Networking
1 2 (4.35%) GSM
1 2 (4.35%) PSTN
1 2 (4.35%) UMTS
1 2 (4.35%) HTTP
2 1 (2.17%) Skype
2 1 (2.17%) xDSL
2 1 (2.17%) GGSN
2 1 (2.17%) SGSN
2 1 (2.17%) MGW
2 1 (2.17%) ATM
2 1 (2.17%) Broadband
2 1 (2.17%) CDMA
2 1 (2.17%) GPRS
2 1 (2.17%) Internet
2 1 (2.17%) MPLS
2 1 (2.17%) DOCSIS
2 1 (2.17%) DSLAM
2 1 (2.17%) SS7
2 1 (2.17%) Megaco
2 1 (2.17%) ISUP
Database & Business Intelligence
1 1 (2.17%) Microsoft Power View
1 1 (2.17%) Hadoop
1 1 (2.17%) Apache Hive
1 1 (2.17%) SQL Server Analysis Services
1 1 (2.17%) MySQL
Development Applications
1 1 (2.17%) Git (software)
1 1 (2.17%) Dreamweaver
1 1 (2.17%) Subversion
General
1 10 (21.74%) Telecoms
1 10 (21.74%) Finance
2 6 (13.04%) Italian Language
2 6 (13.04%) French Language
3 5 (10.87%) Retail
4 4 (8.70%) Legal
5 3 (6.52%) German Language
5 3 (6.52%) Manufacturing
6 2 (4.35%) Multimedia
6 2 (4.35%) Billing
6 2 (4.35%) Electronics
6 2 (4.35%) Advertising
6 2 (4.35%) Hebrew Language
6 2 (4.35%) Polish Language
6 2 (4.35%) Russian Language
7 1 (2.17%) Spanish Language
7 1 (2.17%) Japanese Language
7 1 (2.17%) Korean Language
7 1 (2.17%) Publishing
7 1 (2.17%) Back Office
Job Titles
1 5 (10.87%) Marketing Manager
2 3 (6.52%) Office 365 Engineer
2 3 (6.52%) Channel Marketing Manager
2 3 (6.52%) Architect
2 3 (6.52%) Junior
2 3 (6.52%) Analyst
2 3 (6.52%) Consultant
2 3 (6.52%) Support Engineer
3 2 (4.35%) Systems Architect
3 2 (4.35%) CRM Consultant
3 2 (4.35%) Business Intelligence Analyst
3 2 (4.35%) Bid Manager
3 2 (4.35%) Developer
3 2 (4.35%) Social Media Manager
4 1 (2.17%) Escalation Engineer
4 1 (2.17%) CS Core Engineer
4 1 (2.17%) ICT Consultant
4 1 (2.17%) Salesforce.com Developer
4 1 (2.17%) Designer
4 1 (2.17%) Technical Design Authority
Libraries, Frameworks & Software Standards
1 5 (10.87%) HTML
2 2 (4.35%) CSS
2 2 (4.35%) .NET
3 1 (2.17%) FuelPHP
3 1 (2.17%) HTML5
3 1 (2.17%) CSS3
3 1 (2.17%) jQuery
3 1 (2.17%) XHTML
3 1 (2.17%) XML
3 1 (2.17%) OLE
3 1 (2.17%) LAMP
3 1 (2.17%) .NET Framework
Miscellaneous
1 4 (8.70%) Social Media
1 4 (8.70%) Analytical Skills
2 3 (6.52%) User Experience
2 3 (6.52%) Computer Science
3 2 (4.35%) DTV
3 2 (4.35%) Blog
3 2 (4.35%) Social Network
3 2 (4.35%) Enterprise Software
4 1 (2.17%) Data Centre
4 1 (2.17%) Copywriting
4 1 (2.17%) W3C
4 1 (2.17%) Streaming Video
4 1 (2.17%) Management Information System
4 1 (2.17%) GIS
4 1 (2.17%) Statistics
Operating Systems
1 3 (6.52%) UNIX
1 3 (6.52%) Windows
2 2 (4.35%) Linux
3 1 (2.17%) Windows 8
3 1 (2.17%) Windows Server 2012
3 1 (2.17%) Windows 2000
3 1 (2.17%) Windows NT
Processes & Methodologies
1 7 (15.22%) Digital Marketing
1 7 (15.22%) Business Intelligence
2 5 (10.87%) Analytics
2 5 (10.87%) Continuous Improvement
2 5 (10.87%) Service Delivery
3 4 (8.70%) Technical Architecture
3 4 (8.70%) Project Management
3 4 (8.70%) CRM
3 4 (8.70%) Marketing Strategy
4 3 (6.52%) Financial Modelling
4 3 (6.52%) B2B
4 3 (6.52%) Web Analytics
4 3 (6.52%) Content Management
5 2 (4.35%) Programme Management
5 2 (4.35%) Business Development
5 2 (4.35%) SEO
5 2 (4.35%) Change Management
5 2 (4.35%) E-Commerce
5 2 (4.35%) Product Marketing
5 2 (4.35%) Time Management
Programming Languages
1 3 (6.52%) C#
2 2 (4.35%) SQL
2 2 (4.35%) JavaScript
3 1 (2.17%) Data Analysis Expressions (DAX)
3 1 (2.17%) PHP
3 1 (2.17%) T-SQL
3 1 (2.17%) VBScript
3 1 (2.17%) VB.NET
3 1 (2.17%) C++
3 1 (2.17%) Java
Qualifications
1 8 (17.39%) Degree
2 3 (6.52%) Security Cleared
3 1 (2.17%) HNC
3 1 (2.17%) HND
3 1 (2.17%) CFA
Quality Assurance & Compliance
1 1 (2.17%) SLA
System Software
1 1 (2.17%) EMC RecoverPoint
1 1 (2.17%) NDS
Systems Management
1 1 (2.17%) EMC NetWorker
Vendors
1 13 (28.26%) Microsoft
2 5 (10.87%) Adobe
3 4 (8.70%) SAP
4 3 (6.52%) Facebook
4 3 (6.52%) Twitter
5 2 (4.35%) Omniture
5 2 (4.35%) Google
5 2 (4.35%) Salesforce.com
6 1 (2.17%) Nokia Solutions and Networks
6 1 (2.17%) Spiceworks
6 1 (2.17%) Tableau
6 1 (2.17%) Eloqua
6 1 (2.17%) Sybase
6 1 (2.17%) TIBCO
6 1 (2.17%) Alcatel-Lucent
6 1 (2.17%) ESRI
6 1 (2.17%) Huawei
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