The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Marketing
Rank 27 36 39
Rank change year-on-year
+9 +3
Contract jobs citing Marketing 45 37 33
As % of all contract IT jobs located in Reading 6.11% 3.89% 3.62%
As % of the General category 14.56% 12.13% 11.87%
Number of daily rates quoted 14 23 16
Median daily rate £375 £365 £281
Median daily rate % change year-on-year
+2.73% +29.77%
90% offered a daily rate of more than £308 £168 £158
10% offered a daily rate of more than £438 £475 £425
UK excluding London median daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 2 4 0
Median hourly rate £26.25 £29.50 -
Median hourly rate % change year-on-year
-11.01% -
UK excluding London median hourly rate £21.50 £25.00 £22.25
% change year-on-year
-14.00% +12.35%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Reading region.

General Category
Reading
Contract IT job ads with a match in the
General category
309 305 278
As % of all contract IT jobs located in Reading 41.93% 32.04% 30.48%
Number of daily rates quoted 123 161 148
Median daily rate £375 £425 £350
Median daily rate % change year-on-year
-11.76% +21.42%
90% offered a daily rate of more than £225 £209 £203
10% offered a daily rate of more than £550 £594 £600
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 4 9 4
Median hourly rate £22.50 £32.50 £27.83
Median hourly rate % change year-on-year
-30.76% +16.78%
90% offered a hourly rate of more than £16.10 £21.60 £22.35
10% offered a hourly rate of more than £30.00 £45.00 £130.85
UK excluding London median hourly rate £24.75 £28.50 £24.00
% change year-on-year
-13.15% +18.75%

Marketing
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Reading region.

Marketing Daily Rate Trend in Reading

Marketing
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Reading region over the 3 months to 7 December 2016.

Marketing Daily Rate Histogram in Reading

Marketing
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Reading region.

Marketing Hourly Rate Trend in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 7 December 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Marketing.

1 36 (43.90%) Degree
2 30 (36.59%) Analytical Skills
3 29 (35.37%) Analytics
4 25 (30.49%) CRM
5 21 (25.61%) Finance
6 18 (21.95%) Telecoms
6 18 (21.95%) Microsoft
6 18 (21.95%) Salesforce.com
7 17 (20.73%) HTML
7 17 (20.73%) Digital Marketing
8 16 (19.51%) MS Excel
9 15 (18.29%) CSS
9 15 (18.29%) B2B
9 15 (18.29%) Agile Software Development
10 14 (17.07%) JavaScript
11 13 (15.85%) Project Management
12 11 (13.41%) Adobe
12 11 (13.41%) Programme Management
12 11 (13.41%) Social Media
12 11 (13.41%) Marketing Automation
13 10 (12.20%) Business Development
13 10 (12.20%) Business Intelligence
14 9 (10.98%) CMS
14 9 (10.98%) PLM
14 9 (10.98%) Business Analysis
14 9 (10.98%) Adobe Experience Manager
15 8 (9.76%) Responsive Web Design
15 8 (9.76%) User Experience
15 8 (9.76%) Customer Engagement
15 8 (9.76%) Google

Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (10.98%) Adobe Experience Manager
1 9 (10.98%) CMS
2 2 (2.44%) Apache
2 2 (2.44%) Apache Solr
2 2 (2.44%) SharePoint
2 2 (2.44%) WordPress
3 1 (1.22%) Apache Spark
Applications
1 16 (19.51%) MS Excel
2 8 (9.76%) MS Office
3 4 (4.88%) MS PowerPoint
4 2 (2.44%) Adobe Creative Suite
4 2 (2.44%) Spreadsheet
Business Applications
1 6 (7.32%) BigMachines
2 5 (6.10%) Eloqua
3 4 (4.88%) SAP Oil and Gas
4 2 (2.44%) Dynamics CRM
4 2 (2.44%) WebTrends
5 1 (1.22%) Sprinklr
Cloud Services
1 7 (8.54%) Microsoft Azure
2 6 (7.32%) Office 365
2 6 (7.32%) SaaS
3 3 (3.66%) Azure Active Directory
3 3 (3.66%) Yammer
4 2 (2.44%) GitHub
5 1 (1.22%) Cloud Computing
5 1 (1.22%) Google Analytics
Communications & Networking
1 8 (9.76%) Internet
2 4 (4.88%) DSLAM
3 3 (3.66%) Broadband
3 3 (3.66%) DOCSIS
3 3 (3.66%) Ethernet
3 3 (3.66%) LAN
3 3 (3.66%) MPLS
3 3 (3.66%) PSTN
3 3 (3.66%) xDSL
4 1 (1.22%) GPON
4 1 (1.22%) SMS
Database & Business Intelligence
1 4 (4.88%) Power BI
2 2 (2.44%) Big Data
2 2 (2.44%) Data Mining
3 1 (1.22%) BusinessObjects
3 1 (1.22%) BusinessObjects Dashboards
3 1 (1.22%) BusinessObjects Web Intelligence
3 1 (1.22%) Hadoop
3 1 (1.22%) HBase
3 1 (1.22%) MySQL
3 1 (1.22%) NoSQL
3 1 (1.22%) Oracle Reports
3 1 (1.22%) PostgreSQL
3 1 (1.22%) Relational Database
3 1 (1.22%) SQL Server
Development Applications
1 1 (1.22%) MSI
1 1 (1.22%) Oracle Forms
General
1 21 (25.61%) Finance
2 18 (21.95%) Telecoms
3 8 (9.76%) Publishing
4 7 (8.54%) Spanish Language
5 6 (7.32%) Mandarin Language
5 6 (7.32%) Manufacturing
6 5 (6.10%) Electronics
6 5 (6.10%) Retail
7 4 (4.88%) Brand Awareness
7 4 (4.88%) German Language
8 3 (3.66%) Advertising
8 3 (3.66%) Legal
9 2 (2.44%) Banking
9 2 (2.44%) Games
10 1 (1.22%) Aerospace
10 1 (1.22%) Law
Job Titles
1 17 (20.73%) Marketing Manager
2 14 (17.07%) Analyst
3 11 (13.41%) Business Analyst
4 6 (7.32%) Business Manager
4 6 (7.32%) Developer
4 6 (7.32%) Salesforce Analyst
4 6 (7.32%) Salesforce Business Analyst
4 6 (7.32%) Senior Analyst
4 6 (7.32%) Senior Business Analyst
4 6 (7.32%) Senior Salesforce Analyst
4 6 (7.32%) Senior Salesforce Business Analyst
4 6 (7.32%) Web Producer
5 4 (4.88%) Content Manager
5 4 (4.88%) Web Content Manager
5 4 (4.88%) Web Content Producer
5 4 (4.88%) Web Developer
5 4 (4.88%) Web Manager
6 3 (3.66%) Consultant
6 3 (3.66%) Coordinator
6 3 (3.66%) Digital Business Analyst
Libraries, Frameworks & Software Standards
1 17 (20.73%) HTML
2 15 (18.29%) CSS
3 7 (8.54%) XML
4 4 (4.88%) HTML5
4 4 (4.88%) JSON
5 2 (2.44%) Ajax
5 2 (2.44%) Apache Felix
5 2 (2.44%) Apache Sling
5 2 (2.44%) CSS3
5 2 (2.44%) jQuery
5 2 (2.44%) Lucene
5 2 (2.44%) OSGi
5 2 (2.44%) RabbitMQ
5 2 (2.44%) RESTful
5 2 (2.44%) Ruby on Rails
5 2 (2.44%) Web Services
6 1 (1.22%) .NET
6 1 (1.22%) REST
6 1 (1.22%) Spring
Miscellaneous
1 30 (36.59%) Analytical Skills
2 11 (13.41%) Social Media
3 8 (9.76%) Management Information System
3 8 (9.76%) User Experience
4 6 (7.32%) Economics
5 5 (6.10%) Virtual Team
6 4 (4.88%) Digital Media
7 2 (2.44%) Animation
7 2 (2.44%) Clustering
7 2 (2.44%) Computer Science
7 2 (2.44%) Video Editing
7 2 (2.44%) Xbox
8 1 (1.22%) Blog
8 1 (1.22%) Copywriting
8 1 (1.22%) Credit Risk
8 1 (1.22%) Data Centre
8 1 (1.22%) Graphic Design
8 1 (1.22%) Mobile App
8 1 (1.22%) Smart Meter
Operating Systems
1 7 (8.54%) Windows
2 3 (3.66%) Windows 10
3 1 (1.22%) Android
3 1 (1.22%) Apple iOS
Processes & Methodologies
1 29 (35.37%) Analytics
2 25 (30.49%) CRM
3 17 (20.73%) Digital Marketing
4 15 (18.29%) Agile Software Development
4 15 (18.29%) B2B
5 13 (15.85%) Project Management
6 11 (13.41%) Marketing Automation
6 11 (13.41%) Programme Management
7 10 (12.20%) Business Development
7 10 (12.20%) Business Intelligence
8 9 (10.98%) Business Analysis
8 9 (10.98%) PLM
9 8 (9.76%) Customer Engagement
9 8 (9.76%) Responsive Web Design
10 7 (8.54%) Business Transformation
10 7 (8.54%) Change Management
10 7 (8.54%) Content Management
10 7 (8.54%) Data Architecture
11 6 (7.32%) Pay per click
11 6 (7.32%) SEO
Programming Languages
1 14 (17.07%) JavaScript
2 6 (7.32%) Java
3 3 (3.66%) PHP
3 3 (3.66%) Python
4 2 (2.44%) Ruby
4 2 (2.44%) SQL
5 1 (1.22%) Apple Swift
5 1 (1.22%) C
5 1 (1.22%) C#
5 1 (1.22%) C++
5 1 (1.22%) Go
5 1 (1.22%) PL/SQL
5 1 (1.22%) Scala
Qualifications
1 36 (43.90%) Degree
2 6 (7.32%) MBA
3 2 (2.44%) MCP
3 2 (2.44%) MCSA
3 2 (2.44%) MCSE
3 2 (2.44%) Microsoft Certification
4 1 (1.22%) SC Cleared
4 1 (1.22%) Security Cleared
Quality Assurance & Compliance
1 7 (8.54%) QA
2 6 (7.32%) Data Quality
3 5 (6.10%) SLA
System Software
1 3 (3.66%) Active Directory
Systems Management
1 7 (8.54%) TeamSite
Vendors
1 18 (21.95%) Microsoft
1 18 (21.95%) Salesforce.com
2 11 (13.41%) Adobe
3 8 (9.76%) Google
4 7 (8.54%) IBM
5 6 (7.32%) Apttus
5 6 (7.32%) HP
6 5 (6.10%) Marketo
6 5 (6.10%) SAP
7 3 (3.66%) Oracle
8 1 (1.22%) Amdocs
8 1 (1.22%) Facebook
8 1 (1.22%) Tealium
8 1 (1.22%) Twitter