The table below looks at the statistics for knowledge and experience of Google products and/or services in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Google
Rank 61 63 72
Rank change year-on-year
+2 +9
Contract jobs citing Google 8 4 1
As % of all contract IT jobs located in Reading 0.86% 0.45% 0.11%
As % of the Vendors category 1.63% 0.98% 0.21%
Number of daily rates quoted 8 0 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£288 - £200
UK excluding London average daily rate £330 £325 £336
% change year-on-year
+1.53% -3.34%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £26.25 £16.00 £23.13
% change year-on-year
+64.06% -30.81%
Google
Berkshire

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the Reading region.

Vendors Category
Reading
Contract IT job ads with a match in the
Vendors category
492 410 482
As % of all contract IT jobs located in Reading 52.62% 46.38% 50.95%
Number of daily rates quoted 259 169 177
Average daily rate £388 £363 £330
Average daily rate % change year-on-year
+6.89% +9.84%
90% offered a daily rate of more than £200 £255 £140
10% offered a daily rate of more than £500 £525 £508
UK excluding London average daily rate £368 £350 £350
% change year-on-year
+5.00% -
Number of hourly rates quoted 28 19 29
Average hourly rate £21.55 £17.07 £27.50
Average hourly rate % change year-on-year
+26.24% -37.92%
90% offered a hourly rate of more than £13.25 £12.50 £12.03
10% offered a hourly rate of more than £30.90 £19.80 £37.50
UK excluding London average hourly rate £18.50 £17.50 £19.48
% change year-on-year
+5.71% -10.16%

Google
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Google across the Reading region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Reading

Google
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the Reading region.

Google Daily Rate Trend in Reading

Google
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google across the Reading region over the 3 months to 31 July 2015.

Google Daily Rate Histogram in Reading

Google
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google across the Reading region.

Google Hourly Rate Trend in Reading

Google
Top 30 Related IT Skills in Reading

For the 6 months to 31 July 2015, IT contractor jobs across the Reading region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 8 (53.33%) Marketing
1 8 (53.33%) Social Media
1 8 (53.33%) Digital Marketing
2 7 (46.67%) Marketing Strategy
2 7 (46.67%) Social Media Marketing
2 7 (46.67%) Eloqua
2 7 (46.67%) Facebook
2 7 (46.67%) Twitter
2 7 (46.67%) Spiceworks
2 7 (46.67%) Radian6
2 7 (46.67%) Salesforce.com
3 6 (40.00%) E-Commerce
3 6 (40.00%) Analytics
4 5 (33.33%) Google Analytics
4 5 (33.33%) HTML
5 4 (26.67%) JavaScript
5 4 (26.67%) Veritas
5 4 (26.67%) CMS
5 4 (26.67%) SEO
5 4 (26.67%) Information Management
6 3 (20.00%) Intranet
6 3 (20.00%) Umbraco
6 3 (20.00%) .NET
6 3 (20.00%) CSS
6 3 (20.00%) Content Management
6 3 (20.00%) jQuery
6 3 (20.00%) HTML5
6 3 (20.00%) CSS3
6 3 (20.00%) Campaign Management
6 3 (20.00%) Continuous Improvement

Google
Top Related IT Skills in Reading by Category

For the 6 months to 31 July 2015, IT contractor jobs across the Reading region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 4 (26.67%) CMS
2 3 (20.00%) Umbraco
3 2 (13.33%) WebSphere
4 1 (6.67%) Adobe Experience Manager
4 1 (6.67%) WebSphere Application Server
Applications
1 1 (6.67%) Photoshop
1 1 (6.67%) MS Excel
Business Applications
1 7 (46.67%) Radian6
2 1 (6.67%) Fredhopper
Cloud Services
1 5 (33.33%) Google Analytics
2 1 (6.67%) Adobe Analytics
Communications & Networking
1 3 (20.00%) Intranet
2 1 (6.67%) HTTP
Database & Business Intelligence
1 2 (13.33%) DB2
2 1 (6.67%) SQL Server
Development Applications
1 1 (6.67%) Dreamweaver
1 1 (6.67%) LoadRunner
1 1 (6.67%) Selenium
1 1 (6.67%) TestComplete
1 1 (6.67%) Team Foundation Server
1 1 (6.67%) SoapUI
General
1 8 (53.33%) Marketing
2 2 (13.33%) Retail
3 1 (6.67%) Publishing
3 1 (6.67%) French Language
3 1 (6.67%) German Language
3 1 (6.67%) Italian Language
3 1 (6.67%) Japanese Language
3 1 (6.67%) Korean Language
3 1 (6.67%) Spanish Language
Job Titles
1 7 (46.67%) Social Media Manager
2 3 (20.00%) Marketing Manager
2 3 (20.00%) Front-End Developer
2 3 (20.00%) Developer
2 3 (20.00%) Analyst
3 1 (6.67%) Test Analyst
3 1 (6.67%) Web Developer
3 1 (6.67%) Support Engineer
3 1 (6.67%) 2nd Line Support
3 1 (6.67%) Test Engineer
3 1 (6.67%) Technical Analyst
3 1 (6.67%) Operations Analyst
3 1 (6.67%) QA Engineer
3 1 (6.67%) Front-End Web Developer
3 1 (6.67%) Web Analytics Analyst
3 1 (6.67%) Web Analyst
3 1 (6.67%) 2nd Line Support Engineer
3 1 (6.67%) Tester
Libraries, Frameworks & Software Standards
1 5 (33.33%) HTML
2 3 (20.00%) .NET
2 3 (20.00%) CSS
2 3 (20.00%) jQuery
2 3 (20.00%) HTML5
2 3 (20.00%) CSS3
3 2 (13.33%) SOAP
4 1 (6.67%) Web Services
4 1 (6.67%) JMS
4 1 (6.67%) JavaBeans
4 1 (6.67%) WebSphere MQ
4 1 (6.67%) WebSphere Message Broker
4 1 (6.67%) ASP.NET
4 1 (6.67%) EJB
4 1 (6.67%) RESTful
Miscellaneous
1 8 (53.33%) Social Media
2 1 (6.67%) User Experience
2 1 (6.67%) Analytical Skills
2 1 (6.67%) Performance Metrics
2 1 (6.67%) W3C
2 1 (6.67%) Blackberry
2 1 (6.67%) AS400
2 1 (6.67%) Computer Science
2 1 (6.67%) iPhone
2 1 (6.67%) iSeries
Operating Systems
1 1 (6.67%) UNIX
1 1 (6.67%) Windows
1 1 (6.67%) Linux
1 1 (6.67%) Windows XP
1 1 (6.67%) Android
1 1 (6.67%) Apple iOS
1 1 (6.67%) Windows 8
Processes & Methodologies
1 8 (53.33%) Digital Marketing
2 7 (46.67%) Marketing Strategy
2 7 (46.67%) Social Media Marketing
3 6 (40.00%) Analytics
3 6 (40.00%) E-Commerce
4 4 (26.67%) SEO
4 4 (26.67%) Information Management
5 3 (20.00%) Campaign Management
5 3 (20.00%) Content Management
5 3 (20.00%) Continuous Improvement
6 1 (6.67%) JVM Tuning
6 1 (6.67%) Garbage Collection
6 1 (6.67%) System Integration Testing
6 1 (6.67%) Web Analytics
6 1 (6.67%) Release Management
6 1 (6.67%) Integration Testing
6 1 (6.67%) Manual Testing
6 1 (6.67%) Agile Software Development
6 1 (6.67%) Regression Testing
Programming Languages
1 4 (26.67%) JavaScript
2 2 (13.33%) Java
3 1 (6.67%) C#
3 1 (6.67%) SQL
Qualifications
1 1 (6.67%) Degree
Quality Assurance & Compliance
1 1 (6.67%) QA
System Software
1 1 (6.67%) Active Directory
Systems Management
1 1 (6.67%) SCCM
Vendors
1 7 (46.67%) Salesforce.com
1 7 (46.67%) Spiceworks
1 7 (46.67%) Eloqua
1 7 (46.67%) Facebook
1 7 (46.67%) Twitter
2 4 (26.67%) Veritas
3 1 (6.67%) IBM
3 1 (6.67%) Microsoft
3 1 (6.67%) Adobe
3 1 (6.67%) Omniture
3 1 (6.67%) Endeca
3 1 (6.67%) Coremetrics