The table below looks at the statistics for knowledge and experience of Google products and/or services in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Google
Rank 71 70 71
Rank change year-on-year
-1 +1
Contract jobs citing Google 5 2 7
As % of all contract IT jobs located in Reading 0.51% 0.23% 0.70%
As % of the Vendors category 0.99% 0.52% 1.38%
Number of daily rates quoted 3 1 4
Average daily rate £175 £450 £394
Average daily rate % change year-on-year
-61.11% +14.28%
UK excluding London average daily rate £390 £300 £350
% change year-on-year
+30.00% -14.28%
Number of hourly rates quoted 0 1 0
Average hourly rate - £13.00 -
UK excluding London average hourly rate £19.25 £28.50 £22.25
% change year-on-year
-32.45% +28.08%
Google
Berkshire

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the Reading region.

Vendors Category
Reading
Contract IT job ads with a match in the
Vendors category
503 384 507
As % of all contract IT jobs located in Reading 51.07% 43.84% 50.90%
Number of daily rates quoted 266 211 248
Average daily rate £375 £375 £398
Average daily rate % change year-on-year
- -5.66%
90% offered a daily rate of more than £225 £188 £200
10% offered a daily rate of more than £522 £525 £525
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 36 8 15
Average hourly rate £45.00 £55.65 £25.00
Average hourly rate % change year-on-year
-19.13% +122.60%
90% offered a hourly rate of more than £9.50 £11.50 £10.95
10% offered a hourly rate of more than £63.00 £55.65 £180.00
UK excluding London average hourly rate £21.50 £17.50 £16.50
% change year-on-year
+22.85% +6.06%

Google
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Google across the Reading region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Reading

Google
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the Reading region.

Google Daily Rate Trend in Reading

Google
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google across the Reading region over the 3 months to 12 February 2016.

Google Daily Rate Histogram in Reading

Google
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google across the Reading region.

Google Hourly Rate Trend in Reading

Google
Top 30 Related IT Skills in Reading

For the 6 months to 12 February 2016, IT contractor jobs across the Reading region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 5 (71.43%) Microsoft
2 3 (42.86%) Web Analytics
2 3 (42.86%) Marketing
2 3 (42.86%) Google Analytics
2 3 (42.86%) Digital Marketing
2 3 (42.86%) Analytics
3 2 (28.57%) Exchange Server 2013
3 2 (28.57%) Marketo
3 2 (28.57%) Windows Server 2008
3 2 (28.57%) Hyper-V
3 2 (28.57%) Windows Server
3 2 (28.57%) AdWords
3 2 (28.57%) Drupal
3 2 (28.57%) Pay per click
3 2 (28.57%) Exchange Server 2003
3 2 (28.57%) Exchange Server 2007
3 2 (28.57%) Exchange Server 2010
3 2 (28.57%) Google Apps
3 2 (28.57%) Office 365
3 2 (28.57%) Facebook
3 2 (28.57%) Windows 8
3 2 (28.57%) Windows Server 2012
3 2 (28.57%) Banking
3 2 (28.57%) Firewall
3 2 (28.57%) Wireless
3 2 (28.57%) Advertising
3 2 (28.57%) Publishing
3 2 (28.57%) CMS
3 2 (28.57%) Active Directory
3 2 (28.57%) Mac OS X

Google
Top Related IT Skills in Reading by Category

For the 6 months to 12 February 2016, IT contractor jobs across the Reading region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 2 (28.57%) CMS
1 2 (28.57%) Drupal
1 2 (28.57%) Exchange Server 2003
1 2 (28.57%) Exchange Server 2007
1 2 (28.57%) Exchange Server 2010
1 2 (28.57%) Exchange Server 2013
1 2 (28.57%) MS Exchange
Applications
1 2 (28.57%) MS Excel
1 2 (28.57%) MS Office
Business Applications
1 1 (14.29%) WebTrends
Cloud Services
1 3 (42.86%) Google Analytics
2 2 (28.57%) AdWords
2 2 (28.57%) Google Apps
2 2 (28.57%) Office 365
3 1 (14.29%) Cloud Computing
Communications & Networking
1 2 (28.57%) DNS
1 2 (28.57%) Firewall
1 2 (28.57%) TCP/IP
1 2 (28.57%) Wireless
General
1 3 (42.86%) Marketing
2 2 (28.57%) Advertising
2 2 (28.57%) Banking
2 2 (28.57%) Publishing
3 1 (14.29%) Manufacturing
3 1 (14.29%) Telecoms
Job Titles
1 2 (28.57%) Analyst
1 2 (28.57%) Digital Executive
1 2 (28.57%) Digital Marketing Executive
1 2 (28.57%) Help Desk Analyst
1 2 (28.57%) Marketing Executive
1 2 (28.57%) PPC Executive
2 1 (14.29%) Angular Developer
2 1 (14.29%) Architect
2 1 (14.29%) Content Manager
2 1 (14.29%) Developer
2 1 (14.29%) Enterprise Architect
2 1 (14.29%) HTML CSS Developer
2 1 (14.29%) HTML Developer
2 1 (14.29%) JavaScript Developer
2 1 (14.29%) Web Content Manager
2 1 (14.29%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (14.29%) AngularJS
1 1 (14.29%) CSS
1 1 (14.29%) Google Maps API
1 1 (14.29%) HTML
Miscellaneous
1 1 (14.29%) Life Science
Operating Systems
1 2 (28.57%) Mac OS X
1 2 (28.57%) Windows
1 2 (28.57%) Windows 8
1 2 (28.57%) Windows Server
1 2 (28.57%) Windows Server 2003
1 2 (28.57%) Windows Server 2008
1 2 (28.57%) Windows Server 2012
1 2 (28.57%) Windows XP
Processes & Methodologies
1 3 (42.86%) Analytics
1 3 (42.86%) Digital Marketing
1 3 (42.86%) Web Analytics
2 2 (28.57%) Pay per click
3 1 (14.29%) Business Intelligence
3 1 (14.29%) Content Management
3 1 (14.29%) Data Management
3 1 (14.29%) Enterprise Architecture
3 1 (14.29%) Kalman Filter
3 1 (14.29%) Records Management
3 1 (14.29%) SEO
Programming Languages
1 1 (14.29%) JavaScript
Qualifications
1 1 (14.29%) Degree
System Software
1 2 (28.57%) Active Directory
1 2 (28.57%) Hyper-V
Vendors
1 5 (71.43%) Microsoft
2 2 (28.57%) Facebook
2 2 (28.57%) Marketo
2 2 (28.57%) Salesforce.com
3 1 (14.29%) Omniture