The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 70 80 67
Rank change year-on-year
+10 -13
Contract jobs citing Google Analytics 4 1 2
As % of all contract IT jobs located in Reading 0.39% 0.094% 0.26%
As % of the Business Applications category 8.51% 2.00% 5.88%
Number of daily rates quoted 3 1 2
Average daily rate
Keep up to 90%
of your Daily Rate
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£275 £313 £178
Average daily rate % change year-on-year
-12.00% +76.05%
UK excluding London average daily rate £323 £300 £230
% change year-on-year
+7.50% +30.43%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 £13.50
% change year-on-year
- +22.22%
Google Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Reading region.

Business Applications Category
Reading
Contract IT job ads with a match in the
Business Applications category
47 50 34
As % of all contract IT jobs located in Reading 4.57% 4.71% 4.40%
Number of daily rates quoted 30 30 9
Average daily rate £500 £475 £416
Average daily rate % change year-on-year
+5.26% +14.11%
90% offered a daily rate of more than £343 £288 £187
10% offered a daily rate of more than £700 £550 £442
UK excluding London average daily rate £425 £400 £425
% change year-on-year
+6.25% -5.88%
Number of hourly rates quoted 0 1 0
Average hourly rate - £13.50 -
UK excluding London average hourly rate £32.00 £33.00 £37.80
% change year-on-year
-3.03% -12.69%

Google Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Reading region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Reading

Google Analytics
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Reading region.

Google Analytics Daily Rate Trend in Reading

Google Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 17 April 2015, IT contractor jobs across the Reading region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 4 (100.00%) HTML
1 4 (100.00%) Google
1 4 (100.00%) Analytics
2 3 (75.00%) HTML5
2 3 (75.00%) CSS3
2 3 (75.00%) Umbraco
2 3 (75.00%) jQuery
2 3 (75.00%) Intranet
2 3 (75.00%) CMS
2 3 (75.00%) JavaScript
2 3 (75.00%) .NET
2 3 (75.00%) CSS
3 2 (50.00%) Content Management
4 1 (25.00%) Endeca
4 1 (25.00%) WebSphere MQ
4 1 (25.00%) Coremetrics
4 1 (25.00%) WebSphere
4 1 (25.00%) QA
4 1 (25.00%) Selenium
4 1 (25.00%) Release Management
4 1 (25.00%) Agile Software Development
4 1 (25.00%) Retail
4 1 (25.00%) Regression Testing
4 1 (25.00%) AS400
4 1 (25.00%) SOAP
4 1 (25.00%) Linux
4 1 (25.00%) MS Excel
4 1 (25.00%) E-Commerce
4 1 (25.00%) IBM
4 1 (25.00%) Microsoft

Google Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 17 April 2015, IT contractor jobs across the Reading region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (75.00%) CMS
1 3 (75.00%) Umbraco
2 1 (25.00%) WebSphere
Applications
1 1 (25.00%) MS Excel
Communications & Networking
1 3 (75.00%) Intranet
Database & Business Intelligence
1 1 (25.00%) SQL Server
1 1 (25.00%) DB2
Development Applications
1 1 (25.00%) LoadRunner
1 1 (25.00%) Selenium
1 1 (25.00%) TestComplete
1 1 (25.00%) Team Foundation Server
1 1 (25.00%) SoapUI
General
1 1 (25.00%) Retail
Job Titles
1 3 (75.00%) Developer
1 3 (75.00%) Front-End Developer
2 1 (25.00%) Front-End Web Developer
2 1 (25.00%) Tester
2 1 (25.00%) Analyst
2 1 (25.00%) Test Analyst
2 1 (25.00%) Web Developer
2 1 (25.00%) Test Engineer
2 1 (25.00%) QA Engineer
Libraries, Frameworks & Software Standards
1 4 (100.00%) HTML
2 3 (75.00%) .NET
2 3 (75.00%) CSS
2 3 (75.00%) jQuery
2 3 (75.00%) HTML5
2 3 (75.00%) CSS3
3 1 (25.00%) SOAP
3 1 (25.00%) WebSphere MQ
3 1 (25.00%) ASP.NET
Miscellaneous
1 1 (25.00%) AS400
1 1 (25.00%) iSeries
Operating Systems
1 1 (25.00%) Linux
1 1 (25.00%) Android
1 1 (25.00%) Apple iOS
Processes & Methodologies
1 4 (100.00%) Analytics
2 2 (50.00%) Content Management
3 1 (25.00%) Release Management
3 1 (25.00%) Integration Testing
3 1 (25.00%) Manual Testing
3 1 (25.00%) E-Commerce
3 1 (25.00%) Regression Testing
3 1 (25.00%) Agile Software Development
Programming Languages
1 3 (75.00%) JavaScript
2 1 (25.00%) SQL
2 1 (25.00%) C#
2 1 (25.00%) Java
Quality Assurance & Compliance
1 1 (25.00%) QA
Vendors
1 4 (100.00%) Google
2 1 (25.00%) Coremetrics
2 1 (25.00%) IBM
2 1 (25.00%) Microsoft
2 1 (25.00%) Endeca