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The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Reading region. Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.
|
3 months to
23 May 2013 |
Same period 2012 |
Same period 2011 |
| Google Analytics |
| Rank |
- |
- |
- |
| Contract jobs citing Google Analytics |
0 |
0 |
0 |
| As % of all contract IT jobs located in Reading |
- |
- |
- |
| As % of the Business Applications category |
- |
- |
- |
| Number of daily rates quoted |
0 |
0 |
0 |
| Average daily rate |
- |
- |
- |
| UK excluding London average daily rate |
£230 |
£263 |
£200 |
| % change year-on-year |
|
| Number of hourly rates quoted |
0 |
0 |
0 |
| Average hourly rate |
- |
- |
- |
| UK excluding London average hourly rate |
£13.50 |
£16.50 |
£20.00 |
| % change year-on-year |
|
All Business Applications
Reading |
Contract IT job ads with a match in the
Business Applications category |
48 |
74 |
94 |
| As % of all contract IT jobs located in Reading |
5.721% |
6.637% |
8.818% |
| Number of daily rates quoted |
15 |
31 |
49 |
| Average daily rate |
£420 |
£575 |
£390 |
| Average daily rate % change year-on-year |
|
| 90% offered a daily rate of more than |
£335 |
£300 |
£260 |
| 10% offered a daily rate of more than |
£463 |
£822 |
£475 |
| UK excluding London average daily rate |
£425 |
£438 |
£420 |
| % change year-on-year |
|
| Number of hourly rates quoted |
0 |
1 |
1 |
| Average hourly rate |
- |
£16.00 |
£32.50 |
| Average hourly rate % change year-on-year |
|
| UK excluding London average hourly rate |
£37.80 |
£22.50 |
£25.00 |
| % change year-on-year |
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Google Analytics
Berkshire |
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