The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 75 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 2 0 0
As % of all contract IT jobs located in Reading 0.21% - -
As % of the Cloud Services category 2.02% - -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £325 £300 £300
% change year-on-year
+8.33% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £15.26
Google Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Reading region.

Cloud Services Category
Reading
Contract IT job ads with a match in the
Cloud Services category
99 32 59
As % of all contract IT jobs located in Reading 10.17% 3.67% 5.86%
Number of daily rates quoted 64 11 24
Average daily rate £425 £438 £450
Average daily rate % change year-on-year
-2.85% -2.77%
90% offered a daily rate of more than £276 £250 £384
10% offered a daily rate of more than £500 £475 £550
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 3 0 0
Average hourly rate £16.00 - -
UK excluding London average hourly rate £19.50 £22.50 £16.86
% change year-on-year
-13.35% +33.43%

Google Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Reading region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Reading

Google Analytics
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Reading region.

Google Analytics Daily Rate Trend in Reading

Google Analytics
Top 22 Related IT Skills in Reading

For the 6 months to 9 February 2016, IT contractor jobs across the Reading region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 3 (100.00%) Web Analytics
1 3 (100.00%) Google
1 3 (100.00%) Marketing
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) Marketo
2 2 (66.67%) AdWords
2 2 (66.67%) Facebook
2 2 (66.67%) Pay per click
2 2 (66.67%) Drupal
2 2 (66.67%) MS Excel
2 2 (66.67%) Microsoft
2 2 (66.67%) Salesforce.com
2 2 (66.67%) Advertising
2 2 (66.67%) Publishing
2 2 (66.67%) CMS
2 2 (66.67%) Banking
3 1 (33.33%) WebTrends
3 1 (33.33%) SEO
3 1 (33.33%) Degree
3 1 (33.33%) Omniture
3 1 (33.33%) Kalman Filter

Google Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 9 February 2016, IT contractor jobs across the Reading region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (66.67%) CMS
1 2 (66.67%) Drupal
Applications
1 2 (66.67%) MS Excel
Business Applications
1 1 (33.33%) WebTrends
Cloud Services
1 2 (66.67%) AdWords
General
1 3 (100.00%) Marketing
2 2 (66.67%) Advertising
2 2 (66.67%) Banking
2 2 (66.67%) Publishing
Job Titles
1 2 (66.67%) Digital Executive
1 2 (66.67%) Digital Marketing Executive
1 2 (66.67%) Marketing Executive
1 2 (66.67%) PPC Executive
2 1 (33.33%) Content Manager
2 1 (33.33%) Web Content Manager
2 1 (33.33%) Web Manager
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Web Analytics
2 2 (66.67%) Pay per click
3 1 (33.33%) Kalman Filter
3 1 (33.33%) SEO
Qualifications
1 1 (33.33%) Degree
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Facebook
2 2 (66.67%) Marketo
2 2 (66.67%) Microsoft
2 2 (66.67%) Salesforce.com
3 1 (33.33%) Omniture