The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 62 71 67
Rank change year-on-year
+9 -4
Contract jobs citing Google Analytics 3 1 1
As % of all contract IT jobs located in Reading 0.38% 0.11% 0.11%
As % of the Cloud Services category 2.44% 1.52% 2.56%
Number of daily rates quoted 0 1 0
Median daily rate - £363 -
UK excluding London median daily rate £300 £363 £300
% change year-on-year
-17.24% +20.83%
Number of hourly rates quoted 3 0 0
Median hourly rate £19.61 - -
UK excluding London median hourly rate £19.61 £24.00 £11.00
% change year-on-year
-18.29% +118.18%
Google Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Reading region.

Cloud Services Category
Reading
Contract IT job ads with a match in the
Cloud Services category
123 66 39
As % of all contract IT jobs located in Reading 15.67% 7.11% 4.32%
Number of daily rates quoted 56 35 16
Median daily rate £400 £433 £475
Median daily rate % change year-on-year
-7.51% -8.94%
90% offered a daily rate of more than £231 £198 £300
10% offered a daily rate of more than £501 £500 £580
UK excluding London median daily rate £450 £400 £375
% change year-on-year
+12.50% +6.66%
Number of hourly rates quoted 3 0 0
Median hourly rate £19.61 - -
UK excluding London median hourly rate £16.50 £20.75 £17.00
% change year-on-year
-20.48% +22.05%

Google Analytics
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Reading

Google Analytics
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Reading region.

Google Analytics Daily Rate Trend in Reading

Google Analytics
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Reading region.

Google Analytics Hourly Rate Trend in Reading

Google Analytics
Top 21 Related IT Skills in Reading

For the 6 months to 29 July 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Google Analytics.

1 4 (100.00%) HTML
1 4 (100.00%) MS Office
1 4 (100.00%) MS Excel
1 4 (100.00%) B2B
1 4 (100.00%) Internet
1 4 (100.00%) WebTrends
1 4 (100.00%) SEO
1 4 (100.00%) Manufacturing
1 4 (100.00%) MS PowerPoint
1 4 (100.00%) Google
1 4 (100.00%) Pay per click
1 4 (100.00%) Marketing
1 4 (100.00%) Internet Marketing
1 4 (100.00%) Digital Marketing
1 4 (100.00%) SaaS
1 4 (100.00%) Website Architecture
1 4 (100.00%) Link Building
1 4 (100.00%) Analytics
1 4 (100.00%) Mentoring
1 4 (100.00%) Tealium
2 3 (75.00%) Clustering

Google Analytics
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (100.00%) MS Excel
1 4 (100.00%) MS Office
1 4 (100.00%) MS PowerPoint
Business Applications
1 4 (100.00%) WebTrends
Cloud Services
1 4 (100.00%) SaaS
Communications & Networking
1 4 (100.00%) Internet
General
1 4 (100.00%) Manufacturing
1 4 (100.00%) Marketing
Job Titles
1 4 (100.00%) Coordinator
Libraries, Frameworks & Software Standards
1 4 (100.00%) HTML
Miscellaneous
1 3 (75.00%) Clustering
Processes & Methodologies
1 4 (100.00%) Analytics
1 4 (100.00%) B2B
1 4 (100.00%) Digital Marketing
1 4 (100.00%) Internet Marketing
1 4 (100.00%) Link Building
1 4 (100.00%) Mentoring
1 4 (100.00%) Pay per click
1 4 (100.00%) SEO
1 4 (100.00%) Website Architecture
Vendors
1 4 (100.00%) Google
1 4 (100.00%) Tealium