The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 68 63 72
Rank change year-on-year
-5 +9
Contract jobs citing Google Analytics 2 4 4
As % of all contract IT jobs located in Reading 0.22% 0.44% 0.40%
As % of the Cloud Services category 1.45% 6.06% 14.29%
Number of daily rates quoted 0 3 3
Median daily rate - £275 £345
Median daily rate % change year-on-year
- -20.28%
UK excluding London median daily rate £375 £300 £300
% change year-on-year
+25.00% -
Number of hourly rates quoted 2 0 0
Median hourly rate £19.61 - -
UK excluding London median hourly rate £19.61 - -
Google Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Reading region.

Cloud Services Category
Reading
Contract IT job ads with a match in the
Cloud Services category
138 66 28
As % of all contract IT jobs located in Reading 14.92% 7.34% 2.80%
Number of daily rates quoted 89 32 17
Median daily rate £438 £410 £350
Median daily rate % change year-on-year
+6.70% +17.14%
90% offered a daily rate of more than £234 £175 £300
10% offered a daily rate of more than £525 £465 £475
UK excluding London median daily rate £450 £400 £400
% change year-on-year
+12.50% -
Number of hourly rates quoted 2 4 0
Median hourly rate £19.61 £14.50 -
Median hourly rate % change year-on-year
+35.24% -
UK excluding London median hourly rate £17.50 £25.00 £13.00
% change year-on-year
-30.00% +92.30%

Google Analytics
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Reading

Google Analytics
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Reading region.

Google Analytics Daily Rate Trend in Reading

Google Analytics
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Reading region.

Google Analytics Hourly Rate Trend in Reading

Google Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 27 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Google Analytics.

1 4 (100.00%) MS Excel
1 4 (100.00%) Google
1 4 (100.00%) Pay per click
1 4 (100.00%) Marketing
1 4 (100.00%) Digital Marketing
1 4 (100.00%) Analytics
2 2 (50.00%) Marketo
2 2 (50.00%) Mentoring
2 2 (50.00%) AdWords
2 2 (50.00%) Tealium
2 2 (50.00%) SaaS
2 2 (50.00%) Website Architecture
2 2 (50.00%) Link Building
2 2 (50.00%) Facebook
2 2 (50.00%) Drupal
2 2 (50.00%) Internet Marketing
2 2 (50.00%) HTML
2 2 (50.00%) MS Office
2 2 (50.00%) Banking
2 2 (50.00%) Web Analytics
2 2 (50.00%) MS PowerPoint
2 2 (50.00%) B2B
2 2 (50.00%) Microsoft
2 2 (50.00%) Salesforce.com
2 2 (50.00%) Internet
2 2 (50.00%) WebTrends
2 2 (50.00%) SEO
2 2 (50.00%) Manufacturing
2 2 (50.00%) Advertising
2 2 (50.00%) Publishing

Google Analytics
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (50.00%) CMS
1 2 (50.00%) Drupal
Applications
1 4 (100.00%) MS Excel
2 2 (50.00%) MS Office
2 2 (50.00%) MS PowerPoint
Business Applications
1 2 (50.00%) WebTrends
Cloud Services
1 2 (50.00%) AdWords
1 2 (50.00%) SaaS
Communications & Networking
1 2 (50.00%) Internet
General
1 4 (100.00%) Marketing
2 2 (50.00%) Advertising
2 2 (50.00%) Banking
2 2 (50.00%) Manufacturing
2 2 (50.00%) Publishing
Job Titles
1 2 (50.00%) Coordinator
1 2 (50.00%) Digital Executive
1 2 (50.00%) Digital Marketing Executive
1 2 (50.00%) Marketing Executive
1 2 (50.00%) PPC Executive
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
Miscellaneous
1 1 (25.00%) Clustering
Processes & Methodologies
1 4 (100.00%) Analytics
1 4 (100.00%) Digital Marketing
1 4 (100.00%) Pay per click
2 2 (50.00%) B2B
2 2 (50.00%) Internet Marketing
2 2 (50.00%) Link Building
2 2 (50.00%) Mentoring
2 2 (50.00%) SEO
2 2 (50.00%) Web Analytics
2 2 (50.00%) Website Architecture
Vendors
1 4 (100.00%) Google
2 2 (50.00%) Facebook
2 2 (50.00%) Marketo
2 2 (50.00%) Microsoft
2 2 (50.00%) Salesforce.com
2 2 (50.00%) Tealium