The table below looks at the statistics for knowledge and experience of Google products and/or services in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google over the 3 months to 17 January 2017 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are not representative of contractor rates within Google.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Google
South East / Berkshire
Rank 91 99 116
Rank change year-on-year
+8 +17
Contract jobs citing Google 17 14 6
As % of all contract IT jobs located in Berkshire 0.86% 0.58% 0.24%
As % of the Vendors category 1.67% 1.16% 0.50%
Number of daily rates quoted 6 9 5
Median daily rate £180 £175 £300
Median daily rate % change year-on-year
+2.85% -41.66%
90% offered a daily rate of more than £145 £160 £238
10% offered a daily rate of more than £315 £375 £394
UK excluding London median daily rate £375 £375 £305
% change year-on-year
- +22.95%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.85 £15.43 £28.50
% change year-on-year
+2.75% -45.87%

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the Berkshire region.

Vendors Category
Berkshire
Contract IT job ads with a match in the
Vendors category
1020 1206 1205
As % of all contract IT jobs located in Berkshire 51.75% 49.90% 48.20%
Number of daily rates quoted 500 574 620
Median daily rate £425 £380 £375
Median daily rate % change year-on-year
+11.84% +1.33%
90% offered a daily rate of more than £260 £233 £225
10% offered a daily rate of more than £550 £511 £500
UK excluding London median daily rate £392 £375 £370
% change year-on-year
+4.53% +1.35%
Number of hourly rates quoted 62 71 24
Median hourly rate £30.00 £26.50 £17.13
Median hourly rate % change year-on-year
+13.20% +54.74%
90% offered a hourly rate of more than £9.50 £9.50 £11.50
10% offered a hourly rate of more than £55.00 £55.55 £39.50
UK excluding London median hourly rate £18.00 £22.50 £16.75
% change year-on-year
-20.00% +34.32%

Google
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Google as a proportion of all IT contracts with a match in the Vendors category.

Google Jobs Demand Trend in Berkshire

Google
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the Berkshire region.

Google Daily Rate Trend in Berkshire

Google
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google across the Berkshire region over the 3 months to 17 January 2017.

Google Daily Rate Histogram in Berkshire

Google
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google across the Berkshire region.

Google Hourly Rate Trend in Berkshire

Google
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google within the Berkshire region over the 3 months to 17 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +13 9 - - 2
Slough +13 4 £180 -47.05%
Bracknell - 2 - - 1
Windsor -2 1 £130 -65.33%
Newbury - 1 £450 -
Google
South East

Google
Top 30 Related IT Skills in Berkshire

For the 6 months to 17 January 2017, IT contractor jobs citing Google also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Google.

1 22 (55.00%) Analytics
2 21 (52.50%) Marketing
3 19 (47.50%) HTML
4 15 (37.50%) CRM
4 15 (37.50%) Google Analytics
5 12 (30.00%) Enterprise Architecture
6 11 (27.50%) Digital Marketing
6 11 (27.50%) JavaScript
7 10 (25.00%) Workflow
7 10 (25.00%) SQL
7 10 (25.00%) Analytical Skills
8 9 (22.50%) Marketing Automation
8 9 (22.50%) Mobile Optimisation
8 9 (22.50%) Workflow Management
8 9 (22.50%) Tableau
9 8 (20.00%) Mobile Marketing
10 7 (17.50%) Google Drive
10 7 (17.50%) Office 365
10 7 (17.50%) Security Cleared
10 7 (17.50%) VBA
10 7 (17.50%) Internet
10 7 (17.50%) Finance
10 7 (17.50%) Migration
11 6 (15.00%) Change Management
11 6 (15.00%) Telecoms
11 6 (15.00%) MBA
11 6 (15.00%) PLM
11 6 (15.00%) Programme Management
11 6 (15.00%) HP
11 6 (15.00%) IBM

Google
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (15.00%) SharePoint
2 2 (5.00%) Drupal
3 1 (2.50%) CMS
3 1 (2.50%) IBM Notes
Applications
1 3 (7.50%) MS Excel
1 3 (7.50%) MS PowerPoint
2 1 (2.50%) MS Office
Business Applications
1 2 (5.00%) SessionCam
2 1 (2.50%) Eloqua
Cloud Services
1 15 (37.50%) Google Analytics
2 7 (17.50%) Google Drive
2 7 (17.50%) Office 365
3 6 (15.00%) OneDrive
4 4 (10.00%) SmartFocus
5 3 (7.50%) Google Tag Manager
6 2 (5.00%) Amazon AWS
6 2 (5.00%) Microsoft Azure
7 1 (2.50%) Trello
Communications & Networking
1 7 (17.50%) Internet
2 4 (10.00%) SMS
3 1 (2.50%) Cisco ASA
3 1 (2.50%) NetScaler
3 1 (2.50%) Skype
General
1 21 (52.50%) Marketing
2 7 (17.50%) Finance
3 6 (15.00%) Mandarin Language
3 6 (15.00%) Spanish Language
3 6 (15.00%) Telecoms
4 5 (12.50%) Retail
5 3 (7.50%) Legal
6 1 (2.50%) Advertising
6 1 (2.50%) Aerospace
6 1 (2.50%) Banking
6 1 (2.50%) Manufacturing
Job Titles
1 11 (27.50%) Marketing Manager
2 7 (17.50%) Analyst
3 6 (15.00%) Architect
3 6 (15.00%) Business Manager
3 6 (15.00%) Developer
3 6 (15.00%) Migration Specialist
3 6 (15.00%) SharePoint Specialist
4 5 (12.50%) Digital Marketing Manager
5 4 (10.00%) Analytics Developer
5 4 (10.00%) Digital Executive
5 4 (10.00%) Digital Marketing Executive
5 4 (10.00%) Marketing Executive
6 3 (7.50%) Business Architect
6 3 (7.50%) Business Process Architect
6 3 (7.50%) Email Marketing Manager
6 3 (7.50%) Knowledge Analyst
7 2 (5.00%) Business Analyst
7 2 (5.00%) JavaScript Developer
7 2 (5.00%) Security Architect
7 2 (5.00%) Web Manager
Libraries, Frameworks & Software Standards
1 19 (47.50%) HTML
2 6 (15.00%) XML
2 6 (15.00%) XSLT
3 5 (12.50%) CSS
4 2 (5.00%) jQuery
5 1 (2.50%) SAML
Miscellaneous
1 10 (25.00%) Analytical Skills
2 6 (15.00%) Economics
3 5 (12.50%) Social Media
4 2 (5.00%) FMCG
5 1 (2.50%) Clustering
5 1 (2.50%) Mobile App
Operating Systems
1 1 (2.50%) Android
1 1 (2.50%) Apple iOS
1 1 (2.50%) Windows
1 1 (2.50%) Windows 7
1 1 (2.50%) Windows Mobile
1 1 (2.50%) Windows Server
Processes & Methodologies
1 22 (55.00%) Analytics
2 15 (37.50%) CRM
3 12 (30.00%) Enterprise Architecture
4 11 (27.50%) Digital Marketing
5 10 (25.00%) Workflow
6 9 (22.50%) Marketing Automation
6 9 (22.50%) Mobile Optimisation
6 9 (22.50%) Workflow Management
7 8 (20.00%) Mobile Marketing
8 7 (17.50%) Migration
9 6 (15.00%) Business Analysis
9 6 (15.00%) Business Development
9 6 (15.00%) Business Transformation
9 6 (15.00%) Case Management
9 6 (15.00%) Change Management
9 6 (15.00%) Customer Engagement
9 6 (15.00%) Data Architecture
9 6 (15.00%) PLM
9 6 (15.00%) Programme Management
10 5 (12.50%) Web Analytics
Programming Languages
1 11 (27.50%) JavaScript
2 10 (25.00%) SQL
3 7 (17.50%) VBA
4 6 (15.00%) XPath
Qualifications
1 7 (17.50%) Security Cleared
2 6 (15.00%) Degree
2 6 (15.00%) MBA
3 2 (5.00%) SC Cleared
4 1 (2.50%) CISMP
4 1 (2.50%) CRISC
Quality Assurance & Compliance
1 2 (5.00%) QA
2 1 (2.50%) ISO/IEC 27001
System Software
1 3 (7.50%) Active Directory
2 1 (2.50%) XenApp
2 1 (2.50%) XenDesktop
Systems Management
1 1 (2.50%) Oracle Identity Manager
Vendors
1 9 (22.50%) Tableau
2 6 (15.00%) HP
2 6 (15.00%) IBM
3 5 (12.50%) Microsoft
3 5 (12.50%) Software AG
4 2 (5.00%) Omniture
5 1 (2.50%) Apple
5 1 (2.50%) CheckPoint
5 1 (2.50%) Cisco
5 1 (2.50%) Citrix
5 1 (2.50%) Lotus
5 1 (2.50%) Nuix
5 1 (2.50%) Oracle
5 1 (2.50%) Palo Alto
5 1 (2.50%) Pardot
5 1 (2.50%) Salesforce Marketing Cloud
5 1 (2.50%) Salesforce.com