The table below looks at the statistics for knowledge and experience of Google products and/or services in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Google
Rank 88 102 123
Rank change year-on-year
+14 +21
Contract jobs citing Google 24 24 2
As % of all contract IT jobs located in Berkshire 0.98% 0.98% 0.084%
As % of the Vendors category 1.89% 1.97% 0.17%
Number of daily rates quoted 15 12 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£313 £190 £390
Average daily rate % change year-on-year
+64.47% -51.28%
UK excluding London average daily rate £311 £325 £325
% change year-on-year
-4.23% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £23.09 £16.00 £23.13
% change year-on-year
+44.32% -30.81%
Google
South East

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the Berkshire region.

Vendors Category
Berkshire
Contract IT job ads with a match in the
Vendors category
1271 1221 1172
As % of all contract IT jobs located in Berkshire 51.79% 50.04% 49.12%
Number of daily rates quoted 607 540 447
Average daily rate £385 £375 £350
Average daily rate % change year-on-year
+2.66% +7.14%
90% offered a daily rate of more than £238 £203 £140
10% offered a daily rate of more than £500 £500 £500
UK excluding London average daily rate £360 £350 £350
% change year-on-year
+2.85% -
Number of hourly rates quoted 63 34 48
Average hourly rate £21.55 £17.50 £23.50
Average hourly rate % change year-on-year
+23.14% -25.53%
90% offered a hourly rate of more than £13.25 £9.80 £13.00
10% offered a hourly rate of more than £39.00 £30.00 £37.50
UK excluding London average hourly rate £18.14 £17.00 £19.50
% change year-on-year
+6.70% -12.82%

Google
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Google across the Berkshire region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Berkshire

Google
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the Berkshire region.

Google Daily Rate Trend in Berkshire

Google
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google across the Berkshire region over the 3 months to 3 July 2015.

Google Daily Rate Histogram in Berkshire

Google
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google across the Berkshire region.

Google Hourly Rate Trend in Berkshire

Google
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google within the Berkshire region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell +4 12 £413 +150.00%
Reading +7 6 £288 -16.66% 1
Maidenhead -3 3 £175 -7.89%
Newbury -1 1 £475 -
Google
South East

Google
Top 30 Related IT Skills in Berkshire

For the 6 months to 3 July 2015, IT contractor jobs across the Berkshire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 26 (66.67%) Analytics
2 24 (61.54%) Google Analytics
3 21 (53.85%) Marketing
4 16 (41.03%) HTML
5 15 (38.46%) E-Commerce
6 13 (33.33%) Microsoft
6 13 (33.33%) Analytical Skills
7 12 (30.77%) Adobe
8 11 (28.21%) JavaScript
8 11 (28.21%) Omniture
8 11 (28.21%) Social Media
9 10 (25.64%) CSS
10 9 (23.08%) MS Excel
11 8 (20.51%) Adobe Analytics
11 8 (20.51%) Digital Marketing
11 8 (20.51%) Web Analytics
12 7 (17.95%) CSS3
12 7 (17.95%) HTML5
13 6 (15.38%) Windows
13 6 (15.38%) SEO
13 6 (15.38%) Marketing Strategy
13 6 (15.38%) jQuery
14 5 (12.82%) Facebook
14 5 (12.82%) Twitter
14 5 (12.82%) Content Management
14 5 (12.82%) Salesforce.com
15 4 (10.26%) WebTrends
15 4 (10.26%) B2B
15 4 (10.26%) B2C
15 4 (10.26%) Java

Google
Top Related IT Skills in Berkshire by Category

For the 6 months to 3 July 2015, IT contractor jobs across the Berkshire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 4 (10.26%) CMS
2 3 (7.69%) WebSphere
2 3 (7.69%) Umbraco
2 3 (7.69%) OpenStack
2 3 (7.69%) SAS
3 2 (5.13%) Adobe Experience Manager
4 1 (2.56%) WebSphere Application Server
4 1 (2.56%) SharePoint
4 1 (2.56%) Lync
4 1 (2.56%) Node.js
Applications
1 9 (23.08%) MS Excel
2 3 (7.69%) SPSS
3 2 (5.13%) Photoshop
Business Applications
1 4 (10.26%) WebTrends
1 4 (10.26%) Radian6
2 3 (7.69%) Optimost
3 1 (2.56%) Fredhopper
Cloud Services
1 24 (61.54%) Google Analytics
2 8 (20.51%) Adobe Analytics
3 3 (7.69%) Microsoft Azure
3 3 (7.69%) Amazon AWS
4 2 (5.13%) SmartFocus
4 2 (5.13%) Google Apps
5 1 (2.56%) Google Cloud Platform
5 1 (2.56%) Cloud Computing
Communications & Networking
1 3 (7.69%) Intranet
1 3 (7.69%) Internet
2 1 (2.56%) MGCP
2 1 (2.56%) RTP
2 1 (2.56%) SS7
2 1 (2.56%) Megaco
2 1 (2.56%) Cisco ICM
2 1 (2.56%) SIGTRAN
2 1 (2.56%) Diameter Protocol
2 1 (2.56%) VoIP
2 1 (2.56%) DHCP
2 1 (2.56%) HTTP
2 1 (2.56%) TCP/IP
2 1 (2.56%) DNS
2 1 (2.56%) IPv4
2 1 (2.56%) IPv6
Database & Business Intelligence
1 2 (5.13%) DB2
2 1 (2.56%) Data Mining
2 1 (2.56%) SQL Server
Development Applications
1 3 (7.69%) Subversion
2 1 (2.56%) Selenium
2 1 (2.56%) TestComplete
2 1 (2.56%) Team Foundation Server
2 1 (2.56%) SoapUI
2 1 (2.56%) Jenkins
2 1 (2.56%) Dreamweaver
2 1 (2.56%) LoadRunner
General
1 21 (53.85%) Marketing
2 4 (10.26%) Italian Language
3 3 (7.69%) Retail
3 3 (7.69%) Norwegian Language
3 3 (7.69%) Swedish Language
3 3 (7.69%) Danish Language
4 2 (5.13%) Telecoms
5 1 (2.56%) Finance
5 1 (2.56%) Manufacturing
5 1 (2.56%) Advertising
5 1 (2.56%) Publishing
5 1 (2.56%) French Language
5 1 (2.56%) German Language
5 1 (2.56%) Pharmaceutical
5 1 (2.56%) Spanish Language
5 1 (2.56%) Multimedia
5 1 (2.56%) Billing
5 1 (2.56%) Japanese Language
5 1 (2.56%) Korean Language
Job Titles
1 12 (30.77%) Analyst
2 7 (17.95%) Developer
3 6 (15.38%) Data Analyst
3 6 (15.38%) Front-End Developer
4 4 (10.26%) Consultant
4 4 (10.26%) Social Media Manager
5 3 (7.69%) Junior
5 3 (7.69%) Junior Analyst
5 3 (7.69%) Product Manager
5 3 (7.69%) E-Commerce Manager
5 3 (7.69%) Marketing Manager
6 2 (5.13%) Marketing Campaign Manager
6 2 (5.13%) Architect
6 2 (5.13%) Solutions Architect
6 2 (5.13%) Cloud Solutions Architect
6 2 (5.13%) Cloud Architect
6 2 (5.13%) Web Analyst
6 2 (5.13%) Junior Data Analyst
6 2 (5.13%) Solutions Consultant
6 2 (5.13%) Campaign Manager
Libraries, Frameworks & Software Standards
1 16 (41.03%) HTML
2 10 (25.64%) CSS
3 7 (17.95%) HTML5
3 7 (17.95%) CSS3
4 6 (15.38%) jQuery
5 4 (10.26%) JSON
6 3 (7.69%) .NET
6 3 (7.69%) XML
6 3 (7.69%) XHTML
6 3 (7.69%) Twitter Bootstrap
6 3 (7.69%) Ajax
7 2 (5.13%) SOAP
8 1 (2.56%) Web Services
8 1 (2.56%) WebSphere Message Broker
8 1 (2.56%) RESTful
8 1 (2.56%) iOS SDK
8 1 (2.56%) J2ME
8 1 (2.56%) JMS
8 1 (2.56%) JavaBeans
8 1 (2.56%) WebSphere MQ
Miscellaneous
1 13 (33.33%) Analytical Skills
2 11 (28.21%) Social Media
3 4 (10.26%) User Experience
4 3 (7.69%) Mobile App
4 3 (7.69%) W3C
4 3 (7.69%) Data Centre
5 2 (5.13%) Blackberry
5 2 (5.13%) EPoS
6 1 (2.56%) AS400
6 1 (2.56%) Computer Science
6 1 (2.56%) iPhone
6 1 (2.56%) iSeries
6 1 (2.56%) Visualisation
6 1 (2.56%) Performance Metrics
6 1 (2.56%) Public Cloud
Operating Systems
1 6 (15.38%) Windows
2 3 (7.69%) Linux
2 3 (7.69%) UNIX
3 2 (5.13%) Apple iOS
3 2 (5.13%) Android
4 1 (2.56%) Windows 7
4 1 (2.56%) Windows XP
4 1 (2.56%) Windows 8
Processes & Methodologies
1 26 (66.67%) Analytics
2 15 (38.46%) E-Commerce
3 8 (20.51%) Web Analytics
3 8 (20.51%) Digital Marketing
4 6 (15.38%) SEO
4 6 (15.38%) Marketing Strategy
5 5 (12.82%) Content Management
6 4 (10.26%) Agile Software Development
6 4 (10.26%) B2B
6 4 (10.26%) B2C
6 4 (10.26%) Social Media Marketing
6 4 (10.26%) Data Analysis
7 3 (7.69%) Web Marketing
7 3 (7.69%) Continuous Improvement
7 3 (7.69%) Project Management
7 3 (7.69%) Migration
7 3 (7.69%) GAP Analysis
7 3 (7.69%) Web Design
7 3 (7.69%) TDD
7 3 (7.69%) Information Management
Programming Languages
1 11 (28.21%) JavaScript
2 4 (10.26%) Java
3 1 (2.56%) SQL
3 1 (2.56%) C#
3 1 (2.56%) C++
Qualifications
1 2 (5.13%) Degree
2 1 (2.56%) SC Cleared
2 1 (2.56%) Security Cleared
2 1 (2.56%) ITIL Certification
Quality Assurance & Compliance
1 1 (2.56%) QA
System Software
1 3 (7.69%) Active Directory
2 2 (5.13%) VMware Infrastructure
3 1 (2.56%) Hyper-V
3 1 (2.56%) Microsoft App-V
Systems Management
1 2 (5.13%) SCCM
Vendors
1 13 (33.33%) Microsoft
2 12 (30.77%) Adobe
3 11 (28.21%) Omniture
4 5 (12.82%) Salesforce.com
4 5 (12.82%) Facebook
4 5 (12.82%) Twitter
5 4 (10.26%) Spiceworks
5 4 (10.26%) Eloqua
6 3 (7.69%) Maxymiser
6 3 (7.69%) Tealeaf
6 3 (7.69%) Veritas
7 2 (5.13%) ExactTarget
7 2 (5.13%) VMware
7 2 (5.13%) IBM
8 1 (2.56%) Cisco
8 1 (2.56%) Citrix
8 1 (2.56%) Endeca
8 1 (2.56%) Coremetrics
8 1 (2.56%) Verint
8 1 (2.56%) Hitwise