The table below looks at the statistics for knowledge and experience of Google products and/or services in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Google
Rank 101 108 123
Rank change year-on-year
+7 +15
Contract jobs citing Google 24 15 7
As % of all contract IT jobs located in Berkshire 0.91% 0.62% 0.28%
As % of the Vendors category 1.78% 1.35% 0.58%
Number of daily rates quoted 14 10 4
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£288 £180 £240
Average daily rate % change year-on-year
+59.72% -25.00%
90% offered a daily rate of more than £168 £164 £212
10% offered a daily rate of more than £480 £334 £300
UK excluding London average daily rate £375 £325 £325
% change year-on-year
+15.38% -
Number of hourly rates quoted 4 1 0
Average hourly rate £14.50 £12.00 -
Average hourly rate % change year-on-year
+20.83% -
UK excluding London average hourly rate £28.50 £15.85 £29.50
% change year-on-year
+79.81% -46.27%
Google
South East

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the Berkshire region.

Vendors Category
Berkshire
Contract IT job ads with a match in the
Vendors category
1351 1111 1199
As % of all contract IT jobs located in Berkshire 51.21% 45.78% 47.28%
Number of daily rates quoted 719 502 449
Average daily rate £388 £375 £375
Average daily rate % change year-on-year
+3.33% -
90% offered a daily rate of more than £225 £220 £187
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 64 37 55
Average hourly rate £20.00 £17.50 £17.50
Average hourly rate % change year-on-year
+14.28% -
90% offered a hourly rate of more than £12.23 £12.25 £12.25
10% offered a hourly rate of more than £33.50 £30.00 £31.00
UK excluding London average hourly rate £19.00 £17.50 £19.30
% change year-on-year
+8.57% -9.32%

Google
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Google across the Berkshire region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Berkshire

Google
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the Berkshire region.

Google Daily Rate Trend in Berkshire

Google
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google across the Berkshire region over the 3 months to 31 August 2015.

Google Daily Rate Histogram in Berkshire

Google
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google across the Berkshire region.

Google Hourly Rate Trend in Berkshire

Google
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google across the Berkshire region over the 3 months to 31 August 2015.

Google Hourly Rate Histogram in Berkshire

Google
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google within the Berkshire region over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell -6 9 £450 +172.72%
Reading -4 8 £288 - 2
Maidenhead +8 4 £175 -18.60%
Newbury - 1 - -
Google
South East

Google
Top 30 Related IT Skills in Berkshire

For the 6 months to 31 August 2015, IT contractor jobs across the Berkshire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 32 (69.57%) Analytics
2 30 (65.22%) Google Analytics
3 25 (54.35%) Marketing
4 21 (45.65%) HTML
5 18 (39.13%) E-Commerce
6 16 (34.78%) CSS
7 15 (32.61%) JavaScript
7 15 (32.61%) Social Media
8 13 (28.26%) Digital Marketing
9 12 (26.09%) Omniture
9 12 (26.09%) SEO
9 12 (26.09%) Analytical Skills
10 11 (23.91%) Microsoft
10 11 (23.91%) Adobe
10 11 (23.91%) HTML5
10 11 (23.91%) CSS3
11 10 (21.74%) Marketing Strategy
11 10 (21.74%) jQuery
12 9 (19.57%) Web Analytics
12 9 (19.57%) MS Excel
13 8 (17.39%) JSON
13 8 (17.39%) Facebook
13 8 (17.39%) Twitter
14 7 (15.22%) Adobe Analytics
14 7 (15.22%) Social Media Marketing
14 7 (15.22%) Eloqua
14 7 (15.22%) Spiceworks
14 7 (15.22%) Salesforce.com
14 7 (15.22%) TDD
14 7 (15.22%) Radian6

Google
Top Related IT Skills in Berkshire by Category

For the 6 months to 31 August 2015, IT contractor jobs across the Berkshire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 4 (8.70%) CMS
1 4 (8.70%) WebSphere
1 4 (8.70%) OpenStack
2 3 (6.52%) SAS
2 3 (6.52%) Umbraco
3 2 (4.35%) Commerce Server
4 1 (2.17%) Adobe Experience Manager
4 1 (2.17%) Node.js
Applications
1 9 (19.57%) MS Excel
2 3 (6.52%) SPSS
3 1 (2.17%) Open Workbench
3 1 (2.17%) Photoshop
3 1 (2.17%) MS Project
Business Applications
1 7 (15.22%) Radian6
2 5 (10.87%) WebTrends
3 3 (6.52%) Optimost
Cloud Services
1 30 (65.22%) Google Analytics
2 7 (15.22%) Adobe Analytics
3 4 (8.70%) Microsoft Azure
3 4 (8.70%) Amazon AWS
4 2 (4.35%) SmartFocus
5 1 (2.17%) Google Cloud Platform
Communications & Networking
1 3 (6.52%) Intranet
1 3 (6.52%) Internet
Database & Business Intelligence
1 1 (2.17%) SQL Server
1 1 (2.17%) DB2
1 1 (2.17%) Data Mining
1 1 (2.17%) QlikView
Development Applications
1 3 (6.52%) Subversion
2 1 (2.17%) Selenium
2 1 (2.17%) TestComplete
2 1 (2.17%) Team Foundation Server
2 1 (2.17%) SoapUI
2 1 (2.17%) Jenkins
2 1 (2.17%) LoadRunner
General
1 25 (54.35%) Marketing
2 3 (6.52%) Danish Language
2 3 (6.52%) Italian Language
2 3 (6.52%) Norwegian Language
2 3 (6.52%) Swedish Language
2 3 (6.52%) Finance
2 3 (6.52%) Retail
3 2 (4.35%) Advertising
3 2 (4.35%) Telecoms
4 1 (2.17%) Pharmaceutical
4 1 (2.17%) Manufacturing
Job Titles
1 12 (26.09%) Developer
2 10 (21.74%) Analyst
3 9 (19.57%) Front-End Developer
4 7 (15.22%) Social Media Manager
5 6 (13.04%) Data Analyst
6 5 (10.87%) Marketing Manager
7 4 (8.70%) Consultant
7 4 (8.70%) Junior
8 3 (6.52%) Product Manager
8 3 (6.52%) Junior Analyst
8 3 (6.52%) E-Commerce Manager
9 2 (4.35%) Marketing Campaign Manager
9 2 (4.35%) Designer
9 2 (4.35%) Web Analyst
9 2 (4.35%) Junior Data Analyst
9 2 (4.35%) Solutions Consultant
9 2 (4.35%) Architect
9 2 (4.35%) Solutions Architect
9 2 (4.35%) Cloud Consultant
9 2 (4.35%) Campaign Manager
Libraries, Frameworks & Software Standards
1 21 (45.65%) HTML
2 16 (34.78%) CSS
3 11 (23.91%) CSS3
3 11 (23.91%) HTML5
4 10 (21.74%) jQuery
5 8 (17.39%) JSON
6 4 (8.70%) Backbone.js
6 4 (8.70%) Sass
6 4 (8.70%) LESS
6 4 (8.70%) AngularJS
6 4 (8.70%) React
7 3 (6.52%) Twitter Bootstrap
7 3 (6.52%) Ajax
7 3 (6.52%) .NET
7 3 (6.52%) XML
7 3 (6.52%) XHTML
8 1 (2.17%) J2ME
8 1 (2.17%) WebSphere MQ
8 1 (2.17%) Cocoa
8 1 (2.17%) ASP.NET
Miscellaneous
1 15 (32.61%) Social Media
2 12 (26.09%) Analytical Skills
3 4 (8.70%) Data Centre
4 3 (6.52%) Mobile App
5 2 (4.35%) Public Cloud
5 2 (4.35%) W3C
6 1 (2.17%) Blackberry
6 1 (2.17%) AS400
6 1 (2.17%) iSeries
6 1 (2.17%) Visualisation
6 1 (2.17%) User Experience
6 1 (2.17%) EPoS
Operating Systems
1 5 (10.87%) Windows
2 3 (6.52%) Linux
3 2 (4.35%) Android
3 2 (4.35%) Apple iOS
3 2 (4.35%) UNIX
Processes & Methodologies
1 32 (69.57%) Analytics
2 18 (39.13%) E-Commerce
3 13 (28.26%) Digital Marketing
4 12 (26.09%) SEO
5 10 (21.74%) Marketing Strategy
6 9 (19.57%) Web Analytics
7 7 (15.22%) TDD
7 7 (15.22%) Social Media Marketing
8 5 (10.87%) Continuous Improvement
9 4 (8.70%) Coaching
9 4 (8.70%) Content Management
9 4 (8.70%) Information Management
9 4 (8.70%) Data Analysis
9 4 (8.70%) Unit Testing
9 4 (8.70%) Agile Software Development
9 4 (8.70%) Email Marketing
9 4 (8.70%) B2B
9 4 (8.70%) B2C
9 4 (8.70%) Project Management
10 3 (6.52%) GAP Analysis
Programming Languages
1 15 (32.61%) JavaScript
2 3 (6.52%) Java
3 1 (2.17%) PHP
3 1 (2.17%) SQL
3 1 (2.17%) C#
3 1 (2.17%) C++
Qualifications
1 2 (4.35%) ITIL Certification
1 2 (4.35%) Degree
2 1 (2.17%) SC Cleared
2 1 (2.17%) Security Cleared
Quality Assurance & Compliance
1 1 (2.17%) QA
System Software
1 2 (4.35%) VMware Infrastructure
1 2 (4.35%) Hyper-V
2 1 (2.17%) Microsoft App-V
Systems Management
1 1 (2.17%) Systems Management Server (SMS)
1 1 (2.17%) SCCM
Vendors
1 12 (26.09%) Omniture
2 11 (23.91%) Microsoft
2 11 (23.91%) Adobe
3 8 (17.39%) Facebook
3 8 (17.39%) Twitter
4 7 (15.22%) Spiceworks
4 7 (15.22%) Eloqua
4 7 (15.22%) Salesforce.com
5 4 (8.70%) Veritas
6 3 (6.52%) Maxymiser
6 3 (6.52%) Tealeaf
7 2 (4.35%) ExactTarget
7 2 (4.35%) IBM
7 2 (4.35%) VMware
8 1 (2.17%) Endeca
8 1 (2.17%) Coremetrics
8 1 (2.17%) Citrix
8 1 (2.17%) Hitwise