The table below looks at the statistics for Pay per click skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 125 110 -
Rank change year-on-year
-15 -
Contract jobs citing Pay per click 4 3 0
As % of all contract IT jobs located in Scotland 0.15% 0.12% -
As % of the Processes & Methodologies category 0.19% 0.17% -
Number of daily rates quoted 2 0 0
Average daily rate
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of your Daily Rate
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£325 - -
UK excluding London average daily rate £275 £288 £338
% change year-on-year
-4.34% -14.81%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £30.00 - £17.50
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
2095 1752 1759
As % of all contract IT jobs located in Scotland 76.29% 70.11% 66.00%
Number of daily rates quoted 1060 891 835
Average daily rate £375 £375 £350
Average daily rate % change year-on-year
- +7.14%
90% offered a daily rate of more than £255 £250 £250
10% offered a daily rate of more than £500 £500 £475
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 27 37 70
Average hourly rate £20.50 £29.00 £17.58
Average hourly rate % change year-on-year
-29.31% +64.96%
90% offered a hourly rate of more than £11.70 £9.25 £9.50
10% offered a hourly rate of more than £165.00 £35.30 £42.00
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Pay per click
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Scotland

Pay per click
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the Scotland region.

Pay per click Daily Rate Trend in Scotland

Pay per click
Top 9 Related IT Skills in Scotland

For the 6 months to 20 August 2014, IT contractor jobs across the Scotland region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 4 (100.00%) SEO
1 4 (100.00%) Analytics
2 3 (75.00%) Marketing
3 2 (50.00%) Email Marketing
3 2 (50.00%) Digital Marketing
3 2 (50.00%) Advertising
3 2 (50.00%) Agile Software Development
3 2 (50.00%) DNA
3 2 (50.00%) Mobile App

Pay per click
Top Related IT Skills in Scotland by Category

For the 6 months to 20 August 2014, IT contractor jobs across the Scotland region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

General
1 3 (75.00%) Marketing
2 2 (50.00%) Advertising
Job Titles
1 2 (50.00%) Consultant
2 1 (25.00%) Digital Marketing Consultant
2 1 (25.00%) Marketing Consultant
Miscellaneous
1 2 (50.00%) Mobile App
Processes & Methodologies
1 4 (100.00%) SEO
1 4 (100.00%) Analytics
2 2 (50.00%) DNA
2 2 (50.00%) Agile Software Development
2 2 (50.00%) Email Marketing
2 2 (50.00%) Digital Marketing