The table below looks at the statistics for Pay per click skills in IT contracts advertised for the Scotland region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 2 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Mar 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 122 - -
Rank change year-on-year
- 0
Contract jobs citing Pay per click 1 0 0
As % of all contract IT jobs located in Scotland 0.036% - -
As % of the Processes & Methodologies category 0.047% - -
Number of daily rates quoted 0 0 0
Average daily rate
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of your Daily Rate
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- - -
UK excluding London average daily rate £175 £300 £150
% change year-on-year
-41.66% +100.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £20.00
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Contract IT job ads with a match in the
Processes & Methodologies category
2147 1770 1433
As % of all contract IT jobs located in Scotland 77.59% 71.75% 69.66%
Number of daily rates quoted 1204 895 749
Average daily rate £400 £375 £350
Average daily rate % change year-on-year
+6.66% +7.14%
90% offered a daily rate of more than £275 £260 £258
10% offered a daily rate of more than £500 £500 £475
UK excluding London average daily rate £399 £375 £363
% change year-on-year
+6.34% +3.44%
Number of hourly rates quoted 37 26 20
Average hourly rate £25.00 £17.93 £37.50
Average hourly rate % change year-on-year
+39.43% -52.18%
90% offered a hourly rate of more than £12.10 £11.22 £10.00
10% offered a hourly rate of more than £49.50 £180.00 £44.00
UK excluding London average hourly rate £29.00 £27.50 £31.50
% change year-on-year
+5.45% -12.69%

Pay per click
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Scotland

Pay per click
Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the Scotland region.

Pay per click Daily Rate Trend in Scotland

Pay per click
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the Scotland region over the 3 months to 2 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow - 1 - -
Edinburgh - - - -
Pay per click
UK

Pay per click
Top 14 Related IT Skills in Scotland

For the 6 months to 2 March 2015, IT contractor jobs across the Scotland region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 1 (100.00%) WebTrends
1 1 (100.00%) SEO
1 1 (100.00%) CMS
1 1 (100.00%) Retail
1 1 (100.00%) Content Management
1 1 (100.00%) Omniture
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Degree
1 1 (100.00%) Google Analytics
1 1 (100.00%) Online Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Continuous Improvement
1 1 (100.00%) Analytics

Pay per click
Top Related IT Skills in Scotland by Category

For the 6 months to 2 March 2015, IT contractor jobs across the Scotland region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (100.00%) CMS
Business Applications
1 1 (100.00%) WebTrends
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Retail
1 1 (100.00%) Marketing
Miscellaneous
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) SEO
1 1 (100.00%) Content Management
1 1 (100.00%) Online Marketing
1 1 (100.00%) Continuous Improvement
1 1 (100.00%) Analytics
Qualifications
1 1 (100.00%) Degree
Vendors
1 1 (100.00%) Omniture
1 1 (100.00%) Google