The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 27 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Aug 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 603 560 563
Rank change year-on-year
-43 +3
Contract jobs citing Pay per click 17 40 30
As % of all contract IT jobs located in the UK 0.030% 0.071% 0.056%
As % of the Processes & Methodologies category 0.038% 0.093% 0.075%
Number of daily rates quoted 11 22 14
Average daily rate
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of your Daily Rate
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£213 £258 £205
Average daily rate % change year-on-year
-17.47% +25.60%
90% offered a daily rate of more than £175 £147 £166
10% offered a daily rate of more than £400 £368 £318
UK excluding London average daily rate £213 £275 £275
% change year-on-year
-22.72% -
Number of hourly rates quoted 1 4 0
Average hourly rate £40.00 £30.00 -
Average hourly rate % change year-on-year
+33.33% -
UK excluding London average hourly rate £40.00 £30.00 -
% change year-on-year
+33.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44771 42887 39990
As % of all contract IT jobs located in the UK 77.90% 76.14% 74.92%
Number of daily rates quoted 29124 26514 24550
Average daily rate £425 £410 £400
Average daily rate % change year-on-year
+3.65% +2.50%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 1215 1168 1110
Average hourly rate £31.44 £23.50 £29.00
Average hourly rate % change year-on-year
+33.78% -18.96%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £52.13 £50.00 £50.00
UK excluding London average hourly rate £32.50 £25.50 £30.00
% change year-on-year
+27.45% -15.00%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 27 August 2015.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 27 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -46 17 £213 -10.99% 50
London +5 7 £238 +7.95% 16
North West -24 4 £175 -36.36% 11
Manchester -14 3 £175 - 5
South East -23 3 £175 -22.22% 10
East Midlands - 3 £400 - 1
Nottingham - 3 £400 -
Nottinghamshire - 3 £400 -
Berkshire +4 2 £175 -17.64% 4
City of London 0 2 £200 +60.00% 4
Bracknell -8 2 £175 -12.50%
Chester -6 1 - - 1
Cheshire -14 1 - - 1
East Sussex - 1 - - 1
Brighton - 1 - - 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 27 August 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 54 (78.26%) Marketing
2 51 (73.91%) SEO
3 35 (50.72%) Digital Marketing
4 34 (49.28%) Analytics
5 26 (37.68%) Google
6 25 (36.23%) HTML
7 24 (34.78%) User Experience
8 22 (31.88%) CSS
9 19 (27.54%) E-Commerce
10 17 (24.64%) Google Analytics
11 15 (21.74%) Social Media
12 13 (18.84%) Information Architecture
12 13 (18.84%) Degree
12 13 (18.84%) Content Management
13 12 (17.39%) Analytical Skills
14 11 (15.94%) Retail
14 11 (15.94%) JavaScript
14 11 (15.94%) Web Design
15 10 (14.49%) Web Analytics
16 9 (13.04%) Online Marketing
16 9 (13.04%) Spreadsheet
16 9 (13.04%) Photoshop
16 9 (13.04%) Facebook
17 8 (11.59%) Dashboard Development
17 8 (11.59%) Management Information System
18 7 (10.14%) Advertising
18 7 (10.14%) MS Office
18 7 (10.14%) Agile Software Development
18 7 (10.14%) Twitter
19 6 (8.70%) Digital Media

Pay per click
Top Related IT Skills by Category

For the 6 months to 27 August 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 5 (7.25%) CMS
2 2 (2.90%) IIS
3 1 (1.45%) WebSphere
Applications
1 9 (13.04%) Photoshop
1 9 (13.04%) Spreadsheet
2 7 (10.14%) MS Office
3 3 (4.35%) MS Excel
4 2 (2.90%) MS PowerPoint
Business Applications
1 3 (4.35%) WebTrends
2 1 (1.45%) Radian6
Cloud Services
1 17 (24.64%) Google Analytics
2 1 (1.45%) Adobe Analytics
Communications & Networking
1 5 (7.25%) Intranet
2 3 (4.35%) Extranet
3 2 (2.90%) SSL
3 2 (2.90%) Internet
Database & Business Intelligence
1 2 (2.90%) SQL Server
1 2 (2.90%) SQL Server 2008
Development Applications
1 2 (2.90%) Visual Studio
General
1 54 (78.26%) Marketing
2 11 (15.94%) Retail
3 7 (10.14%) Advertising
4 2 (2.90%) Back Office
5 1 (1.45%) Finance
5 1 (1.45%) Automotive
5 1 (1.45%) Law
5 1 (1.45%) Manufacturing
5 1 (1.45%) Games
Job Titles
1 12 (17.39%) PPC Specialist
1 12 (17.39%) PPC Manager
1 12 (17.39%) PPC Analyst
1 12 (17.39%) PPC Executive
2 10 (14.49%) Consultant
3 6 (8.70%) Developer
4 5 (7.25%) Analyst
4 5 (7.25%) Web Analyst
5 4 (5.80%) Marketing Consultant
5 4 (5.80%) Marketing Executive
6 3 (4.35%) Wintel Engineer
6 3 (4.35%) Front-End Developer
6 3 (4.35%) Web Content Editor
6 3 (4.35%) Content Editor
6 3 (4.35%) Project Manager
6 3 (4.35%) E-Commerce Manager
6 3 (4.35%) Social Media Manager
6 3 (4.35%) Web Editor
6 3 (4.35%) Digital Marketing Consultant
7 2 (2.90%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 25 (36.23%) HTML
2 22 (31.88%) CSS
3 4 (5.80%) XML
4 3 (4.35%) jQuery
4 3 (4.35%) HTML5
4 3 (4.35%) CSS3
4 3 (4.35%) AngularJS
5 2 (2.90%) ASP.NET Web Forms
5 2 (2.90%) Backbone.js
5 2 (2.90%) Flash
5 2 (2.90%) XHTML
5 2 (2.90%) Web Services
5 2 (2.90%) .NET
5 2 (2.90%) ASP.NET
6 1 (1.45%) Cocoa
6 1 (1.45%) Cocoa Touch
Miscellaneous
1 24 (34.78%) User Experience
2 15 (21.74%) Social Media
3 12 (17.39%) Analytical Skills
4 8 (11.59%) Management Information System
5 6 (8.70%) Digital Media
6 3 (4.35%) Graphic Design
7 2 (2.90%) Copywriting
7 2 (2.90%) NHS
7 2 (2.90%) W3C
8 1 (1.45%) Performance Metrics
8 1 (1.45%) Blog
8 1 (1.45%) FMCG
8 1 (1.45%) Mobile App
8 1 (1.45%) Xbox
Operating Systems
1 1 (1.45%) Windows
1 1 (1.45%) Apple iOS
Processes & Methodologies
1 51 (73.91%) SEO
2 35 (50.72%) Digital Marketing
3 34 (49.28%) Analytics
4 19 (27.54%) E-Commerce
5 13 (18.84%) Content Management
5 13 (18.84%) Information Architecture
6 11 (15.94%) Web Design
7 10 (14.49%) Web Analytics
8 9 (13.04%) Online Marketing
9 8 (11.59%) Dashboard Development
10 7 (10.14%) Agile Software Development
11 6 (8.70%) Email Marketing
12 5 (7.25%) Search Engine Marketing
13 4 (5.80%) ITIL
14 3 (4.35%) OO
14 3 (4.35%) Project Management
14 3 (4.35%) Migration
14 3 (4.35%) Scrum
14 3 (4.35%) Web Development
14 3 (4.35%) Data Protection
Programming Languages
1 11 (15.94%) JavaScript
2 6 (8.70%) VB
3 4 (5.80%) C
4 2 (2.90%) C#
4 2 (2.90%) SQL
4 2 (2.90%) T-SQL
5 1 (1.45%) Objective-C
5 1 (1.45%) PowerShell
5 1 (1.45%) R
5 1 (1.45%) Apple Swift
Qualifications
1 13 (18.84%) Degree
2 4 (5.80%) Security Cleared
3 2 (2.90%) SC Cleared
Quality Assurance & Compliance
1 3 (4.35%) QA
System Software
1 1 (1.45%) Active Directory
Vendors
1 26 (37.68%) Google
2 9 (13.04%) Facebook
3 7 (10.14%) Twitter
4 6 (8.70%) Microsoft
5 5 (7.25%) Omniture
6 4 (5.80%) Adobe
7 3 (4.35%) Demandware
7 3 (4.35%) hybris
8 2 (2.90%) Oracle
8 2 (2.90%) Eloqua
8 2 (2.90%) Endeca
8 2 (2.90%) DoubleClick
9 1 (1.45%) Yahoo!
9 1 (1.45%) CA
9 1 (1.45%) Salesforce.com
9 1 (1.45%) VMware
9 1 (1.45%) Hitwise
9 1 (1.45%) Sysomos