The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 564 543 515
Rank change year-on-year
-21 -28
Contract jobs citing Pay per click 35 27 25
As % of all contract IT jobs located in the UK 0.065% 0.052% 0.054%
As % of the Processes & Methodologies category 0.086% 0.069% 0.074%
Number of daily rates quoted 13 15 10
Average daily rate
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of your Daily Rate
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£200 £300 £224
Average daily rate % change year-on-year
-33.33% +34.07%
90% offered a daily rate of more than £155 £215 £125
10% offered a daily rate of more than £445 £470 £360
UK excluding London average daily rate £175 £300 £125
% change year-on-year
-41.66% +140.00%
Number of hourly rates quoted 1 0 1
Average hourly rate £30.00 - £20.00
UK excluding London average hourly rate £30.00 - £20.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40851 38864 33748
As % of all contract IT jobs located in the UK 76.14% 74.87% 73.26%
Number of daily rates quoted 25403 23796 20201
Average daily rate £420 £400 £401
Average daily rate % change year-on-year
+5.00% -0.12%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £560 £575
UK excluding London average daily rate £396 £375 £363
% change year-on-year
+5.60% +3.44%
Number of hourly rates quoted 1159 1113 1105
Average hourly rate £29.00 £27.00 £32.00
Average hourly rate % change year-on-year
+7.40% -15.62%
90% offered a hourly rate of more than £12.10 £12.25 £13.00
10% offered a hourly rate of more than £49.50 £50.00 £51.50
UK excluding London average hourly rate £31.44 £27.50 £32.00
% change year-on-year
+14.32% -14.06%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 27 March 2015.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 32 £200 -33.33% 60
London +1 12 £313 +23.76% 25
South East -28 10 £150 -65.71% 8
Buckinghamshire - 7 - -
West Midlands -2 6 £325 +30.00% 1
Coventry - 5 - -
City of London +13 4 £400 +86.04% 7
Scotland - 3 - - 1
East of England - 2 £188 - 1
East Midlands - 2 £175 - 2
Oxfordshire - 2 - - 3
Hampshire -11 1 £150 - 1
Hertfordshire - 1 £175 - 1
Cambridgeshire - 1 £200 -
Northamptonshire - 1 - -
Nottinghamshire - 1 £175 - 1
Glasgow - 1 - -
Harlow - - - -
Harrogate - - - -
Ipswich - - - -
Kingston Upon Thames - - - -
Knutsford - - - -
Leeds - - - - 4
Lincoln - - - -
Liverpool - - - -
Altrincham - - - - 1
Bedford - - - -
Blackpool - - - -
Bolton - - - - 1
Bournemouth - - - - 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 27 March 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 42 (71.19%) SEO
2 40 (67.80%) Marketing
3 22 (37.29%) Analytics
4 19 (32.20%) Digital Marketing
5 16 (27.12%) Social Media
5 16 (27.12%) HTML
5 16 (27.12%) E-Commerce
5 16 (27.12%) User Experience
6 15 (25.42%) Google
7 13 (22.03%) CSS
8 11 (18.64%) Content Management
8 11 (18.64%) Analytical Skills
9 10 (16.95%) Retail
9 10 (16.95%) Google Analytics
10 9 (15.25%) Online Marketing
10 9 (15.25%) Search Engine Marketing
10 9 (15.25%) Degree
11 8 (13.56%) MS Office
11 8 (13.56%) Digital Media
12 7 (11.86%) Photoshop
12 7 (11.86%) Microsoft
12 7 (11.86%) CMS
13 6 (10.17%) Adobe
14 5 (8.47%) Management Information System
14 5 (8.47%) Web Design
14 5 (8.47%) Spreadsheet
14 5 (8.47%) Information Architecture
15 4 (6.78%) Time Management
15 4 (6.78%) Email Marketing
15 4 (6.78%) Web Analytics

Pay per click
Top Related IT Skills by Category

For the 6 months to 27 March 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 7 (11.86%) CMS
2 1 (1.69%) Drupal
2 1 (1.69%) IIS
Applications
1 8 (13.56%) MS Office
2 7 (11.86%) Photoshop
3 5 (8.47%) Spreadsheet
4 1 (1.69%) MS Excel
4 1 (1.69%) MS PowerPoint
Business Applications
1 10 (16.95%) Google Analytics
2 2 (3.39%) Radian6
2 2 (3.39%) WebTrends
Communications & Networking
1 2 (3.39%) Intranet
Database & Business Intelligence
1 4 (6.78%) MySQL
Development Applications
1 1 (1.69%) Subversion
1 1 (1.69%) Git (software)
1 1 (1.69%) PHPUnit
General
1 40 (67.80%) Marketing
2 10 (16.95%) Retail
3 3 (5.08%) Finance
4 2 (3.39%) Automotive
4 2 (3.39%) Advertising
4 2 (3.39%) Dutch Language
4 2 (3.39%) French Language
5 1 (1.69%) Publishing
5 1 (1.69%) Legal
Job Titles
1 10 (16.95%) PPC Specialist
1 10 (16.95%) PPC Manager
1 10 (16.95%) PPC Analyst
1 10 (16.95%) PPC Executive
2 7 (11.86%) Developer
3 4 (6.78%) PHP Developer
4 3 (5.08%) Project Manager
4 3 (5.08%) Marketing Manager
4 3 (5.08%) Consultant
4 3 (5.08%) Digital Marketing Manager
4 3 (5.08%) Marketing Executive
5 2 (3.39%) Web Administrator
5 2 (3.39%) Web Content Editor
5 2 (3.39%) Content Editor
5 2 (3.39%) Administrator
5 2 (3.39%) Web Editor
5 2 (3.39%) Web Developer
5 2 (3.39%) Digital Project Manager
5 2 (3.39%) Digital Marketing Executive
5 2 (3.39%) Content Manager
Libraries, Frameworks & Software Standards
1 16 (27.12%) HTML
2 13 (22.03%) CSS
3 3 (5.08%) jQuery
4 2 (3.39%) .NET
4 2 (3.39%) XML
4 2 (3.39%) XHTML
4 2 (3.39%) Ajax
5 1 (1.69%) Symfony
5 1 (1.69%) Cocoa
5 1 (1.69%) ASP.NET
5 1 (1.69%) SOAP
5 1 (1.69%) ASP.NET MVC
5 1 (1.69%) HTML5
5 1 (1.69%) REST
5 1 (1.69%) KnockoutJS
5 1 (1.69%) Cocoa Touch
5 1 (1.69%) Twitter Bootstrap
Miscellaneous
1 16 (27.12%) Social Media
1 16 (27.12%) User Experience
2 11 (18.64%) Analytical Skills
3 8 (13.56%) Digital Media
4 5 (8.47%) Management Information System
5 3 (5.08%) Mobile App
6 2 (3.39%) Blog
7 1 (1.69%) FMCG
7 1 (1.69%) Open Source
7 1 (1.69%) Contract for Difference
7 1 (1.69%) Spread Betting
7 1 (1.69%) Copywriting
7 1 (1.69%) Performance Metrics
Operating Systems
1 1 (1.69%) Linux
1 1 (1.69%) Apple iOS
Processes & Methodologies
1 42 (71.19%) SEO
2 22 (37.29%) Analytics
3 19 (32.20%) Digital Marketing
4 16 (27.12%) E-Commerce
5 11 (18.64%) Content Management
6 9 (15.25%) Online Marketing
6 9 (15.25%) Search Engine Marketing
7 5 (8.47%) Information Architecture
7 5 (8.47%) Web Design
8 4 (6.78%) Migration
8 4 (6.78%) B2B
8 4 (6.78%) Email Marketing
8 4 (6.78%) Web Analytics
8 4 (6.78%) Time Management
9 3 (5.08%) Web Development
9 3 (5.08%) Marketing Strategy
9 3 (5.08%) Project Management
9 3 (5.08%) OO
9 3 (5.08%) Responsive Web Design
10 2 (3.39%) ITIL
Programming Languages
1 4 (6.78%) PHP
2 3 (5.08%) JavaScript
3 2 (3.39%) C
3 2 (3.39%) VB
4 1 (1.69%) Objective-C
4 1 (1.69%) R
4 1 (1.69%) C#
Qualifications
1 9 (15.25%) Degree
2 2 (3.39%) SC Cleared
2 2 (3.39%) Security Cleared
Quality Assurance & Compliance
1 2 (3.39%) QA
Vendors
1 15 (25.42%) Google
2 7 (11.86%) Microsoft
3 6 (10.17%) Adobe
4 4 (6.78%) Omniture
5 2 (3.39%) Facebook
6 1 (1.69%) Twitter
6 1 (1.69%) Sysomos
6 1 (1.69%) DoubleClick
6 1 (1.69%) CA
6 1 (1.69%) Zend
6 1 (1.69%) hybris
6 1 (1.69%) Eloqua
6 1 (1.69%) Demandware
Bolton
Energize Recruitment Solutions Ltd
Posted: 25 days ago
City of London
Energize Recruitment Solutions Ltd
Posted: 25 days ago