The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Pay per click (PPC)
UK
Rank 551 588 580
Rank change year-on-year
+37 -8
Contract jobs citing Pay per click 49 30 21
As % of all contract IT jobs located in the UK 0.11% 0.059% 0.042%
As % of the Processes & Methodologies category 0.13% 0.072% 0.054%
Number of daily rates quoted 15 18 11
Median daily rate £250 £375 £198
Median daily rate % change year-on-year
-33.33% +89.87%
90% offered a daily rate of more than £128 £287 £150
10% offered a daily rate of more than £315 £500 £500
UK excluding London median daily rate £135 £375 £315
% change year-on-year
-64.03% +19.04%
Number of hourly rates quoted 19 1 0
Median hourly rate £14.50 £27.66 -
Median hourly rate % change year-on-year
-47.57% -
UK excluding London median hourly rate £14.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
36851 41553 39200
As % of all contract IT jobs located in the UK 82.17% 81.71% 78.55%
Number of daily rates quoted 24406 26875 25353
Median daily rate £450 £425 £423
Median daily rate % change year-on-year
+5.88% +0.59%
90% offered a daily rate of more than £300 £293 £283
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £390
% change year-on-year
+2.50% +2.56%
Number of hourly rates quoted 941 1218 1044
Median hourly rate £33.28 £37.50 £25.00
Median hourly rate % change year-on-year
-11.25% +50.00%
90% offered a hourly rate of more than £12.50 £13.00 £12.00
10% offered a hourly rate of more than £50.00 £55.00 £47.50
UK excluding London median hourly rate £34.75 £39.00 £25.50
% change year-on-year
-10.89% +52.94%

Pay per click
Jobs Demand Trend

The demand trend of contract jobs citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 18 January 2017.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 18 January 2017.

Pay per click Hourly Rate Histogram in the UK

Pay per click
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 18 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +41 47 £250 -33.33% 49
London +17 24 £275 -26.66% 18
South East +25 13 £214 -46.56% 2
South West - 5 £128 - 2
Berkshire +6 4 - -
City of London -10 4 £250 - 3
Hampshire - 4 £128 -
Southampton - 4 £128 -
Reading +13 3 - -
East of England +5 2 - - 1
Plymouth - 2 - -
Peterborough - 2 - -
York - 2 - - 1
Bristol - 2 - - 1
Milton Keynes - 2 - -
East Sussex - 2 £325 -
Devon - 2 - -
Cambridgeshire - 2 - -
Buckinghamshire - 2 - -
Yorkshire - 2 - - 5
Scotland - 2 £135 - 2
North Yorkshire - 2 - - 3
North West +17 1 £150 -55.55% 10
Manchester +14 1 £150 -55.55% 6
Bracknell -4 1 - -
Surrey - 1 £300 - 1
Somerset - 1 £128 -
Reigate - 1 £300 -
Motherwell - 1 £135 -
Hove - 1 £325 -

Pay per click
Top 30 Related IT Skills

For the 6 months to 18 January 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Pay per click.

1 62 (49.60%) HP
2 45 (36.00%) Marketing
3 36 (28.80%) SEO
4 35 (28.00%) Analytics
5 29 (23.20%) Google
6 28 (22.40%) Social Media
7 26 (20.80%) Digital Marketing
8 25 (20.00%) Google Analytics
9 17 (13.60%) Analytical Skills
10 14 (11.20%) E-Commerce
11 12 (9.60%) HTML
12 11 (8.80%) CSS
12 11 (8.80%) Retail
12 11 (8.80%) Web Analytics
12 11 (8.80%) Adobe Analytics
13 9 (7.20%) Continuous Improvement
13 9 (7.20%) Facebook
13 9 (7.20%) Adobe
14 8 (6.40%) DoubleClick
15 7 (5.60%) Twitter
15 7 (5.60%) Advertising
15 7 (5.60%) CMS
15 7 (5.60%) Digital Analytics
15 7 (5.60%) Actionable Recommendations
16 6 (4.80%) Performance Analysis
16 6 (4.80%) SLA
16 6 (4.80%) FMCG
17 5 (4.00%) Customer Insight
17 5 (4.00%) Marketing Strategy
17 5 (4.00%) Data Quality

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (5.60%) CMS
2 1 (0.80%) concrete5
2 1 (0.80%) Kentico
2 1 (0.80%) SAS
2 1 (0.80%) Umbraco
2 1 (0.80%) WebSphere
2 1 (0.80%) WordPress
Applications
1 5 (4.00%) MS Excel
2 4 (3.20%) MS PowerPoint
3 3 (2.40%) MS Office
4 1 (0.80%) Spreadsheet
4 1 (0.80%) SPSS
Business Applications
1 2 (1.60%) Dynamics CRM
1 2 (1.60%) WebTrends
Cloud Services
1 25 (20.00%) Google Analytics
2 11 (8.80%) Adobe Analytics
3 4 (3.20%) AdWords
4 1 (0.80%) Google Tag Manager
4 1 (0.80%) SaaS
4 1 (0.80%) Trello
Communications & Networking
1 2 (1.60%) Internet
Database & Business Intelligence
1 2 (1.60%) BusinessObjects
1 2 (1.60%) MySQL
Development Applications
1 1 (0.80%) JIRA
General
1 45 (36.00%) Marketing
2 11 (8.80%) Retail
3 7 (5.60%) Advertising
4 3 (2.40%) Finance
5 2 (1.60%) Telecoms
6 1 (0.80%) Aerospace
6 1 (0.80%) Brand Awareness
6 1 (0.80%) German Language
6 1 (0.80%) Legal
6 1 (0.80%) Manufacturing
6 1 (0.80%) Publishing
Job Titles
1 66 (52.80%) Field Engineer
1 66 (52.80%) Field Service Engineer
2 52 (41.60%) Field Hardware Engineer
2 52 (41.60%) Hardware Engineer
3 50 (40.00%) Printer Engineer
4 47 (37.60%) HP Printer Engineer
5 29 (23.20%) Break Fix Engineer
6 7 (5.60%) Analytics Manager
6 7 (5.60%) CMS Consultant
6 7 (5.60%) Consultant
6 7 (5.60%) Digital Marketing Officer
6 7 (5.60%) Marketing Officer
6 7 (5.60%) SEO Consultant
7 5 (4.00%) Digital Analytics Manager
8 4 (3.20%) Marketing Manager
8 4 (3.20%) PPC Specialist
9 3 (2.40%) Analyst
9 3 (2.40%) Digital Marketing Manager
9 3 (2.40%) Rollout Engineer
10 2 (1.60%) Project Manager
Libraries, Frameworks & Software Standards
1 12 (9.60%) HTML
2 11 (8.80%) CSS
Miscellaneous
1 28 (22.40%) Social Media
2 17 (13.60%) Analytical Skills
3 6 (4.80%) FMCG
4 5 (4.00%) Digital Media
4 5 (4.00%) Visualisation
5 4 (3.20%) User Experience
6 3 (2.40%) Copywriting
7 2 (1.60%) Mathematics
7 2 (1.60%) Statistics
8 1 (0.80%) Clustering
8 1 (0.80%) Mobile App
8 1 (0.80%) New Media
Operating Systems
1 1 (0.80%) CentOS
1 1 (0.80%) Linux
Processes & Methodologies
1 36 (28.80%) SEO
2 35 (28.00%) Analytics
3 26 (20.80%) Digital Marketing
4 14 (11.20%) E-Commerce
5 11 (8.80%) Web Analytics
6 9 (7.20%) Continuous Improvement
7 7 (5.60%) Digital Analytics
8 6 (4.80%) Performance Analysis
9 5 (4.00%) CRM
9 5 (4.00%) Customer Insight
9 5 (4.00%) Data Analysis
9 5 (4.00%) Data Visualisation
9 5 (4.00%) Marketing Analytics
9 5 (4.00%) Marketing Strategy
9 5 (4.00%) Project Management
10 4 (3.20%) Agile Software Development
10 4 (3.20%) B2B
11 3 (2.40%) Market Research
11 3 (2.40%) Stakeholder Management
11 3 (2.40%) Time Management
Programming Languages
1 4 (3.20%) JavaScript
1 4 (3.20%) SQL
2 2 (1.60%) C
3 1 (0.80%) PHP
3 1 (0.80%) Python
3 1 (0.80%) R
Qualifications
1 3 (2.40%) Degree
Quality Assurance & Compliance
1 7 (5.60%) Actionable Recommendations
2 6 (4.80%) SLA
3 5 (4.00%) Data Quality
4 1 (0.80%) QA
Vendors
1 62 (49.60%) HP
2 29 (23.20%) Google
3 9 (7.20%) Adobe
3 9 (7.20%) Facebook
4 8 (6.40%) DoubleClick
5 7 (5.60%) Twitter
6 5 (4.00%) Microsoft
6 5 (4.00%) Tableau
7 4 (3.20%) Omniture
8 3 (2.40%) Marketo
9 2 (1.60%) Brio
9 2 (1.60%) Cognos
9 2 (1.60%) Coremetrics
9 2 (1.60%) MicroStrategy
10 1 (0.80%) AppDynamics
10 1 (0.80%) Aprimo
10 1 (0.80%) Demandware
10 1 (0.80%) HubSpot
10 1 (0.80%) Salesforce.com
10 1 (0.80%) Sitecore
Bromley, Kent
Global Technology Solutions Ltd
Rate: £14 - £15 per hour + £25.00 ppc
Posted: 6 hours ago
Edinburgh, Midlothian
Global Technology Solutions Ltd
Rate: £14 - £15 per hour + £25.00 ppc
Posted: 5 days ago
Birmingham, West Midlands (County)
Global Technology Solutions Ltd
Rate: £14 - £15 per hour + £25.00 ppc
Posted: 6 days ago