The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 554 550 516
Rank change year-on-year
-4 -34
Contract jobs citing Pay per click 53 32 33
As % of all contract IT jobs located in the UK 0.098% 0.061% 0.070%
As % of the Processes & Methodologies category 0.13% 0.081% 0.095%
Number of daily rates quoted 17 20 8
Average daily rate
Keep up to 90%
of your Daily Rate
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£250 £306 £190
Average daily rate % change year-on-year
-18.36% +61.18%
90% offered a daily rate of more than £165 £217 £125
10% offered a daily rate of more than £435 £423 £224
UK excluding London average daily rate £175 £300 £173
% change year-on-year
-41.66% +73.91%
Number of hourly rates quoted 2 0 0
Average hourly rate £21.25 - -
UK excluding London average hourly rate £21.25 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41485 39369 34836
As % of all contract IT jobs located in the UK 76.59% 74.79% 73.90%
Number of daily rates quoted 26264 24909 20841
Average daily rate £413 £400 £413
Average daily rate % change year-on-year
+3.12% -3.03%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £555 £575
UK excluding London average daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 1203 1184 1052
Average hourly rate £29.00 £28.75 £32.00
Average hourly rate % change year-on-year
+0.86% -10.15%
90% offered a hourly rate of more than £12.10 £12.50 £13.50
10% offered a hourly rate of more than £47.50 £47.50 £48.56
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 22 May 2015.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 22 May 2015.

Pay per click Hourly Rate Histogram in the UK

Pay per click
Top 27 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -5 51 £250 -20.00% 79
London -4 15 £375 +17.64% 29
East Midlands - 12 £175 - 4
South East -12 11 £175 -54.83% 19
West Midlands -1 9 £325 - 7
Leicestershire - 8 £145 -
Buckinghamshire - 6 - -
Milton Keynes - 6 - -
Coventry - 4 - -
City of London +7 3 £363 -9.37% 14
Leicester - 3 £145 -
Nottinghamshire - 3 £250 - 1
East of England +9 2 £175 - 2
Oxfordshire -20 2 - - 2
Hampshire - 2 - - 2
Leeds - 2 - - 5
Scotland - 2 - - 4
West Yorkshire - 2 - - 5
Yorkshire - 2 - - 7
Hertfordshire 0 1 £175 -
East Sussex - 1 £175 - 2
Suffolk - 1 - -
Northamptonshire - 1 - - 2
Northampton - 1 - -
Ipswich - 1 - -
Birmingham - 1 £325 -
Brighton - 1 £175 - 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 22 May 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 51 (72.86%) Marketing
2 50 (71.43%) SEO
3 31 (44.29%) Analytics
4 28 (40.00%) Digital Marketing
5 24 (34.29%) Google
5 24 (34.29%) HTML
6 22 (31.43%) E-Commerce
7 20 (28.57%) User Experience
8 19 (27.14%) CSS
9 18 (25.71%) Social Media
10 15 (21.43%) Content Management
10 15 (21.43%) Analytical Skills
11 14 (20.00%) Google Analytics
12 13 (18.57%) Degree
12 13 (18.57%) Retail
13 11 (15.71%) Online Marketing
13 11 (15.71%) Web Design
14 10 (14.29%) Photoshop
15 9 (12.86%) Information Architecture
15 9 (12.86%) Facebook
16 8 (11.43%) Digital Media
16 8 (11.43%) Search Engine Marketing
16 8 (11.43%) Spreadsheet
16 8 (11.43%) MS Office
16 8 (11.43%) Microsoft
16 8 (11.43%) Management Information System
17 7 (10.00%) Email Marketing
17 7 (10.00%) Web Analytics
17 7 (10.00%) Twitter
18 6 (8.57%) Advertising

Pay per click
Top Related IT Skills by Category

For the 6 months to 22 May 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 5 (7.14%) CMS
2 1 (1.43%) WebSphere
2 1 (1.43%) IIS
Applications
1 10 (14.29%) Photoshop
2 8 (11.43%) Spreadsheet
2 8 (11.43%) MS Office
3 2 (2.86%) MS Excel
4 1 (1.43%) MS PowerPoint
Business Applications
1 3 (4.29%) WebTrends
2 1 (1.43%) Radian6
Cloud Services
1 14 (20.00%) Google Analytics
Communications & Networking
1 2 (2.86%) Intranet
2 1 (1.43%) SSL
Database & Business Intelligence
1 3 (4.29%) MySQL
2 1 (1.43%) SQL Server 2008
2 1 (1.43%) SQL Server
Development Applications
1 1 (1.43%) Visual Studio
General
1 51 (72.86%) Marketing
2 13 (18.57%) Retail
3 6 (8.57%) Advertising
4 2 (2.86%) Automotive
5 1 (1.43%) Law
5 1 (1.43%) Manufacturing
5 1 (1.43%) Games
5 1 (1.43%) Finance
5 1 (1.43%) Back Office
Job Titles
1 9 (12.86%) PPC Manager
1 9 (12.86%) PPC Analyst
1 9 (12.86%) PPC Specialist
1 9 (12.86%) PPC Executive
2 7 (10.00%) Developer
2 7 (10.00%) Consultant
3 4 (5.71%) Digital Marketing Consultant
3 4 (5.71%) Marketing Consultant
4 3 (4.29%) Marketing Executive
4 3 (4.29%) Wintel Engineer
4 3 (4.29%) Digital Marketing Manager
4 3 (4.29%) E-Commerce Manager
4 3 (4.29%) Marketing Manager
4 3 (4.29%) Web Analyst
4 3 (4.29%) PHP Developer
4 3 (4.29%) Analyst
4 3 (4.29%) Project Manager
4 3 (4.29%) Social Media Manager
5 2 (2.86%) Web Developer
5 2 (2.86%) Administrator
Libraries, Frameworks & Software Standards
1 24 (34.29%) HTML
2 19 (27.14%) CSS
3 3 (4.29%) jQuery
3 3 (4.29%) XML
4 2 (2.86%) Flash
4 2 (2.86%) XHTML
4 2 (2.86%) ASP.NET
4 2 (2.86%) .NET
5 1 (1.43%) ASP.NET MVC
5 1 (1.43%) Ajax
5 1 (1.43%) Web Services
5 1 (1.43%) Cocoa
5 1 (1.43%) KnockoutJS
5 1 (1.43%) ASP.NET Web Forms
5 1 (1.43%) Cocoa Touch
5 1 (1.43%) Twitter Bootstrap
Miscellaneous
1 20 (28.57%) User Experience
2 18 (25.71%) Social Media
3 15 (21.43%) Analytical Skills
4 8 (11.43%) Digital Media
4 8 (11.43%) Management Information System
5 2 (2.86%) Blog
5 2 (2.86%) FMCG
6 1 (1.43%) Contract for Difference
6 1 (1.43%) Spread Betting
6 1 (1.43%) Copywriting
6 1 (1.43%) NHS
6 1 (1.43%) W3C
6 1 (1.43%) Mobile App
6 1 (1.43%) Xbox
6 1 (1.43%) Performance Metrics
Operating Systems
1 1 (1.43%) Apple iOS
1 1 (1.43%) Windows
Processes & Methodologies
1 50 (71.43%) SEO
2 31 (44.29%) Analytics
3 28 (40.00%) Digital Marketing
4 22 (31.43%) E-Commerce
5 15 (21.43%) Content Management
6 11 (15.71%) Online Marketing
6 11 (15.71%) Web Design
7 9 (12.86%) Information Architecture
8 8 (11.43%) Search Engine Marketing
9 7 (10.00%) Email Marketing
9 7 (10.00%) Web Analytics
10 4 (5.71%) ITIL
10 4 (5.71%) Agile Software Development
11 3 (4.29%) Time Management
11 3 (4.29%) Data Protection
11 3 (4.29%) Web Development
11 3 (4.29%) OO
11 3 (4.29%) B2B
11 3 (4.29%) Migration
11 3 (4.29%) Stakeholder Management
Programming Languages
1 6 (8.57%) JavaScript
2 5 (7.14%) VB
3 4 (5.71%) C
4 3 (4.29%) PHP
5 2 (2.86%) C#
6 1 (1.43%) PowerShell
6 1 (1.43%) R
6 1 (1.43%) SQL
6 1 (1.43%) T-SQL
6 1 (1.43%) Objective-C
6 1 (1.43%) Apple Swift
Qualifications
1 13 (18.57%) Degree
2 4 (5.71%) Security Cleared
3 2 (2.86%) SC Cleared
System Software
1 1 (1.43%) Active Directory
Vendors
1 24 (34.29%) Google
2 9 (12.86%) Facebook
3 8 (11.43%) Microsoft
4 7 (10.00%) Twitter
5 5 (7.14%) Adobe
6 4 (5.71%) Omniture
7 3 (4.29%) hybris
7 3 (4.29%) Demandware
8 2 (2.86%) Eloqua
9 1 (1.43%) DoubleClick
9 1 (1.43%) CA
9 1 (1.43%) VMware
9 1 (1.43%) Sysomos
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