The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 603 633 598
Rank change year-on-year
+30 -35
Contract jobs citing Pay per click 52 21 40
As % of all contract IT jobs located in the UK 0.097% 0.037% 0.069%
As % of the Processes & Methodologies category 0.12% 0.045% 0.090%
Number of daily rates quoted 17 14 14
Median daily rate £263 £248 £238
Median daily rate % change year-on-year
+6.06% +4.21%
90% offered a daily rate of more than £210 £161 £129
10% offered a daily rate of more than £450 £505 £325
UK excluding London median daily rate £195 £213 £275
% change year-on-year
-8.23% -22.72%
Number of hourly rates quoted 21 1 6
Median hourly rate £14.50 £40.00 £28.75
Median hourly rate % change year-on-year
-63.75% +39.13%
90% offered a hourly rate of more than £13.50 £40.00 £15.85
10% offered a hourly rate of more than £19.61 £40.00 £30.00
UK excluding London median hourly rate £14.50 £40.00 £28.75
% change year-on-year
-63.75% +39.13%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44605 46363 44678
As % of all contract IT jobs located in the UK 83.11% 81.03% 77.22%
Number of daily rates quoted 29540 30319 27925
Median daily rate £440 £425 £413
Median daily rate % change year-on-year
+3.52% +3.03%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £595 £580 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1156 1285 1224
Median hourly rate £30.50 £32.00 £24.00
Median hourly rate % change year-on-year
-4.68% +33.33%
90% offered a hourly rate of more than £12.58 £12.50 £12.51
10% offered a hourly rate of more than £50.00 £49.57 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.00
% change year-on-year
-3.38% +29.38%

Pay per click
Jobs Demand Trend

The demand trend of contract jobs citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 26 September 2016.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 26 September 2016.

Pay per click Hourly Rate Histogram in the UK

Pay per click
Top 23 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 26 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +38 47 £263 +6.06% 57
London +12 27 £269 -2.27% 15
South West - 8 - - 5
Essex - 5 - -
East of England - 5 - - 3
Bristol - 5 - -
City of London +18 4 £240 +20.00% 2
South East +16 3 £195 +11.42% 6
Dorset - 3 - -
Bournemouth - 3 - -
Scotland - 3 - -
North West +14 2 - - 10
Berkshire +9 2 £195 +11.42% 3
Cheshire +5 2 - -
East Midlands -6 2 - - 3
Leicester - 2 - -
Leicestershire - 2 - - 1
Reading - 2 £195 - 2
Crewe - 2 - -
Aberdeen - 2 - -
Middlesex - 1 - -
Croydon - 1 - -
Edinburgh - 1 - -

Pay per click
Top 30 Related IT Skills

For the 6 months to 26 September 2016, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Pay per click.

1 74 (67.27%) Marketing
2 70 (63.64%) SEO
3 48 (43.64%) Analytics
4 47 (42.73%) Digital Marketing
5 40 (36.36%) Google
6 39 (35.45%) Social Media
7 33 (30.00%) Google Analytics
8 23 (20.91%) Degree
9 21 (19.09%) Analytical Skills
10 19 (17.27%) Digital Media
10 19 (17.27%) B2B
11 18 (16.36%) HTML
11 18 (16.36%) E-Commerce
12 17 (15.45%) SaaS
13 15 (13.64%) Finance
14 14 (12.73%) HP
15 13 (11.82%) Marketing Automation
15 13 (11.82%) Brand Awareness
15 13 (11.82%) Salesforce.com
15 13 (11.82%) CSS
15 13 (11.82%) Retail
15 13 (11.82%) German Language
16 12 (10.91%) Project Planning
16 12 (10.91%) Online Marketing
16 12 (10.91%) WebTrends
16 12 (10.91%) Marketo
16 12 (10.91%) User Experience
17 10 (9.09%) Data Acquisition
17 10 (9.09%) Digital Analytics
17 10 (9.09%) Integrated Marketing

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (5.45%) CMS
2 2 (1.82%) Apache
2 2 (1.82%) WordPress
3 1 (0.91%) SAS
3 1 (0.91%) WebSphere
Applications
1 10 (9.09%) MS Excel
1 10 (9.09%) MS Office
2 9 (8.18%) MS PowerPoint
3 5 (4.55%) Photoshop
4 1 (0.91%) SPSS
Business Applications
1 12 (10.91%) WebTrends
2 3 (2.73%) Eloqua
3 2 (1.82%) Dynamics CRM
3 2 (1.82%) SAP Oil and Gas
4 1 (0.91%) Adobe Campaign
4 1 (0.91%) Unica
Cloud Services
1 33 (30.00%) Google Analytics
2 17 (15.45%) SaaS
3 6 (5.45%) Adobe Analytics
4 4 (3.64%) AdWords
5 1 (0.91%) Google Tag Manager
Communications & Networking
1 8 (7.27%) Internet
2 1 (0.91%) FTP
Database & Business Intelligence
1 2 (1.82%) BusinessObjects
General
1 74 (67.27%) Marketing
2 15 (13.64%) Finance
3 13 (11.82%) Brand Awareness
3 13 (11.82%) German Language
3 13 (11.82%) Retail
4 8 (7.27%) Advertising
5 7 (6.36%) Manufacturing
6 4 (3.64%) Electronics
7 3 (2.73%) French Language
8 2 (1.82%) Telecoms
9 1 (0.91%) Danish Language
9 1 (0.91%) Publishing
Job Titles
1 17 (15.45%) Marketing Manager
2 16 (14.55%) Field Engineer
2 16 (14.55%) Field Service Engineer
3 14 (12.73%) Field Hardware Engineer
3 14 (12.73%) Hardware Engineer
4 12 (10.91%) Break Fix Engineer
5 10 (9.09%) Printer Engineer
6 9 (8.18%) HP Printer Engineer
6 9 (8.18%) Marketing Officer
7 7 (6.36%) Digital Marketing Manager
8 6 (5.45%) Analyst
8 6 (5.45%) PPC Executive
9 5 (4.55%) Coordinator
10 4 (3.64%) Digital Analyst
10 4 (3.64%) PPC Specialist
10 4 (3.64%) Senior Manager
11 3 (2.73%) Analytics Manager
11 3 (2.73%) Senior Marketing Manager
11 3 (2.73%) SEO Consultant
11 3 (2.73%) SEO Specialist
Libraries, Frameworks & Software Standards
1 18 (16.36%) HTML
2 13 (11.82%) CSS
3 2 (1.82%) Regular Expression
3 2 (1.82%) Web Services
Miscellaneous
1 39 (35.45%) Social Media
2 21 (19.09%) Analytical Skills
3 19 (17.27%) Digital Media
4 12 (10.91%) User Experience
5 4 (3.64%) Copywriting
5 4 (3.64%) FMCG
6 3 (2.73%) Clustering
7 2 (1.82%) Algorithms
7 2 (1.82%) Fintech
7 2 (1.82%) Mathematics
7 2 (1.82%) Statistics
7 2 (1.82%) Taxonomies
7 2 (1.82%) Visualisation
8 1 (0.91%) Mobile App
Processes & Methodologies
1 70 (63.64%) SEO
2 48 (43.64%) Analytics
3 47 (42.73%) Digital Marketing
4 19 (17.27%) B2B
5 18 (16.36%) E-Commerce
6 13 (11.82%) Marketing Automation
7 12 (10.91%) Online Marketing
7 12 (10.91%) Project Planning
8 10 (9.09%) Data Acquisition
8 10 (9.09%) Digital Analytics
8 10 (9.09%) Email Marketing
8 10 (9.09%) Integrated Marketing
9 9 (8.18%) Project Management
10 8 (7.27%) Link Building
10 8 (7.27%) Marketing Strategy
10 8 (7.27%) Web Analytics
11 7 (6.36%) CRM
12 6 (5.45%) Agile Software Development
12 6 (5.45%) Internet Marketing
12 6 (5.45%) Web Development
Programming Languages
1 5 (4.55%) SQL
2 4 (3.64%) JavaScript
3 2 (1.82%) C
4 1 (0.91%) Python
4 1 (0.91%) R
Qualifications
1 23 (20.91%) Degree
2 1 (0.91%) A+ Certification
Quality Assurance & Compliance
1 4 (3.64%) SLA
2 2 (1.82%) Actionable Recommendations
2 2 (1.82%) Data Quality
3 1 (0.91%) QA
Vendors
1 40 (36.36%) Google
2 14 (12.73%) HP
3 13 (11.82%) Salesforce.com
4 12 (10.91%) Marketo
5 10 (9.09%) Omniture
6 9 (8.18%) Facebook
7 8 (7.27%) Adobe
8 7 (6.36%) Twitter
9 5 (4.55%) Microsoft
10 4 (3.64%) Tealium
11 3 (2.73%) DoubleClick
11 3 (2.73%) SAP
12 2 (1.82%) Brio
12 2 (1.82%) Cognos
12 2 (1.82%) Coremetrics
12 2 (1.82%) Hitwise
12 2 (1.82%) Kenshoo
12 2 (1.82%) Marin
12 2 (1.82%) MicroStrategy
12 2 (1.82%) Tableau
Berkshire
Sanderson
Rate: £200 - £300 per day
Posted: 5 days ago
Reading, Berkshire
Global Technology Solutions Ltd
Rate: £14 - £15 per hour + £25.00 ppc
Posted: 3 days ago
Birmingham, West Midlands (County)
Global Technology Solutions Ltd
Rate: £14 - £15 per hour + £25.00 ppc
Posted: 3 days ago
Guildford, Surrey
Global Technology Solutions Ltd
Rate: £13 - £16 per hour + £25.00 ppc
Posted: 3 days ago
Stoke-On-Trent, Staffordshire
Global Technology Solutions Ltd
Rate: £13 - £16 per hour + £25.00 ppc
Posted: 3 days ago