The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 May 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 593 571 584
Rank change year-on-year
-22 +13
Contract jobs citing Pay per click 51 52 34
As % of all contract IT jobs located in the UK 0.095% 0.094% 0.063%
As % of the Processes & Methodologies category 0.12% 0.12% 0.081%
Number of daily rates quoted 41 16 23
Median daily rate £200 £288 £300
Median daily rate % change year-on-year
-30.43% -4.16%
90% offered a daily rate of more than £145 £163 £208
10% offered a daily rate of more than £400 £438 £400
UK excluding London median daily rate £195 £175 £300
% change year-on-year
+11.42% -41.66%
Number of hourly rates quoted 3 2 0
Median hourly rate £19.61 £21.25 -
Median hourly rate % change year-on-year
-7.71% -
UK excluding London median hourly rate £19.61 £21.25 -
% change year-on-year
-7.71% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43957 43706 42107
As % of all contract IT jobs located in the UK 81.92% 79.33% 77.60%
Number of daily rates quoted 29196 27767 26626
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 1024 1244 1239
Median hourly rate £28.50 £29.00 £27.50
Median hourly rate % change year-on-year
-1.72% +5.45%
90% offered a hourly rate of more than £12.83 £12.36 £12.80
10% offered a hourly rate of more than £47.50 £47.83 £50.00
UK excluding London median hourly rate £32.50 £30.00 £30.00
% change year-on-year
+8.33% -

Pay per click
Jobs Demand Trend

The demand trend of contract jobs citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 30 May 2016.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Top 27 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 30 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +5 48 £200 -30.43% 61
South East +3 22 £188 +7.14% 15
Berkshire - 16 £180 - 1
London +3 15 £325 -13.33% 12
Reading - 11 £180 -
South West - 8 £195 - 2
Devon - 5 £195 -
Barnstaple - 5 £195 -
Surrey - 5 £525 - 4
City of London +44 2 £325 -10.34% 3
Yorkshire +5 2 £175 - 5
Leeds -2 2 £175 - 3
West Yorkshire -2 2 £175 - 4
Swindon - 2 £313 -
Wiltshire - 2 £313 -
Bracknell - 2 £125 -
Chertsey - 2 - -
Nottinghamshire -2 1 £200 -20.00%
East Midlands -5 1 £200 +14.28% 2
Scotland -17 1 £350 -
Stirling - 1 £350 -
West Sussex - 1 - -
Gloucestershire - 1 £175 -
Gatwick - 1 - -
Gloucester - 1 £175 -
Nottingham - 1 £200 -
Guildford - 1 £145 -

Pay per click
Top 30 Related IT Skills

For the 6 months to 30 May 2016, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Pay per click.

1 64 (79.01%) Marketing
2 53 (65.43%) SEO
3 38 (46.91%) Digital Marketing
4 35 (43.21%) Analytics
5 33 (40.74%) Social Media
6 29 (35.80%) Google
7 22 (27.16%) Degree
7 22 (27.16%) Google Analytics
8 17 (20.99%) Online Marketing
8 17 (20.99%) Analytical Skills
9 15 (18.52%) Finance
9 15 (18.52%) B2B
10 14 (17.28%) Salesforce.com
10 14 (17.28%) SaaS
10 14 (17.28%) German Language
11 13 (16.05%) Email Marketing
11 13 (16.05%) Digital Media
11 13 (16.05%) Brand Awareness
12 12 (14.81%) Marketing Automation
12 12 (14.81%) E-Commerce
12 12 (14.81%) CMS
13 11 (13.58%) HTML
13 11 (13.58%) AdWords
13 11 (13.58%) Marketo
13 11 (13.58%) Mobile App
14 10 (12.35%) User Experience
14 10 (12.35%) Advertising
15 9 (11.11%) CSS
15 9 (11.11%) WebTrends
15 9 (11.11%) Project Planning

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (14.81%) CMS
2 4 (4.94%) Magnolia
3 3 (3.70%) Drupal
4 2 (2.47%) Apache
4 2 (2.47%) IBM Notes
4 2 (2.47%) WordPress
Applications
1 8 (9.88%) MS Excel
2 7 (8.64%) MS PowerPoint
3 6 (7.41%) MS Office
4 5 (6.17%) Photoshop
Business Applications
1 9 (11.11%) WebTrends
2 3 (3.70%) Eloqua
2 3 (3.70%) SAP Oil and Gas
Cloud Services
1 22 (27.16%) Google Analytics
2 14 (17.28%) SaaS
3 11 (13.58%) AdWords
4 1 (1.23%) Adobe Analytics
4 1 (1.23%) Google Tag Manager
Communications & Networking
1 4 (4.94%) Internet
2 1 (1.23%) FTP
General
1 64 (79.01%) Marketing
2 15 (18.52%) Finance
3 14 (17.28%) German Language
4 13 (16.05%) Brand Awareness
5 10 (12.35%) Advertising
6 6 (7.41%) Manufacturing
7 5 (6.17%) Electronics
7 5 (6.17%) Publishing
8 4 (4.94%) Danish Language
8 4 (4.94%) Retail
9 3 (3.70%) French Language
9 3 (3.70%) Spanish Language
9 3 (3.70%) Telecoms
10 2 (2.47%) Banking
10 2 (2.47%) Italian Language
10 2 (2.47%) Portuguese Language
11 1 (1.23%) Automotive
11 1 (1.23%) Multimedia
Job Titles
1 12 (14.81%) Marketing Manager
2 9 (11.11%) Digital Executive
2 9 (11.11%) Marketing Executive
2 9 (11.11%) PPC Executive
3 7 (8.64%) Digital Marketing Executive
3 7 (8.64%) Project Manager
4 5 (6.17%) Consultant
4 5 (6.17%) Digital Marketing Manager
4 5 (6.17%) Product Owner
5 4 (4.94%) Digital Project Manager
5 4 (4.94%) Senior Manager
5 4 (4.94%) Senior Marketing Manager
6 3 (3.70%) Analyst
6 3 (3.70%) Applications Consultant
6 3 (3.70%) Designer
6 3 (3.70%) Marketing Officer
6 3 (3.70%) Migration Consultant
6 3 (3.70%) Search Manager
6 3 (3.70%) Web Designer
6 3 (3.70%) Windows Consultant
Libraries, Frameworks & Software Standards
1 11 (13.58%) HTML
2 9 (11.11%) CSS
3 2 (2.47%) Regular Expression
Miscellaneous
1 33 (40.74%) Social Media
2 17 (20.99%) Analytical Skills
3 13 (16.05%) Digital Media
4 11 (13.58%) Mobile App
5 10 (12.35%) User Experience
6 5 (6.17%) Copywriting
6 5 (6.17%) Enterprise Software
7 2 (2.47%) Algorithms
7 2 (2.47%) Taxonomies
8 1 (1.23%) Clustering
Operating Systems
1 3 (3.70%) Windows
1 3 (3.70%) Windows 10
Processes & Methodologies
1 53 (65.43%) SEO
2 38 (46.91%) Digital Marketing
3 35 (43.21%) Analytics
4 17 (20.99%) Online Marketing
5 15 (18.52%) B2B
6 13 (16.05%) Email Marketing
7 12 (14.81%) E-Commerce
7 12 (14.81%) Marketing Automation
8 9 (11.11%) Data Acquisition
8 9 (11.11%) Project Planning
9 7 (8.64%) Project Management
10 6 (7.41%) Content Management
10 6 (7.41%) Marketing Strategy
11 5 (6.17%) Agile Software Development
11 5 (6.17%) Business Analysis
11 5 (6.17%) Campaign Management
11 5 (6.17%) Competitor Analysis
11 5 (6.17%) Dependency Management
11 5 (6.17%) Link Building
11 5 (6.17%) Scrum
Programming Languages
1 1 (1.23%) JavaScript
Qualifications
1 22 (27.16%) Degree
2 1 (1.23%) A+ Certification
Quality Assurance & Compliance
1 2 (2.47%) QA
Systems Management
1 4 (4.94%) SCCM
Vendors
1 29 (35.80%) Google
2 14 (17.28%) Salesforce.com
3 11 (13.58%) Marketo
4 8 (9.88%) Microsoft
5 7 (8.64%) Facebook
5 7 (8.64%) Omniture
6 4 (4.94%) SAP
6 4 (4.94%) Twitter
6 4 (4.94%) Yahoo!
7 2 (2.47%) Adobe
7 2 (2.47%) Hitwise
7 2 (2.47%) Lotus
7 2 (2.47%) Tealium
8 1 (1.23%) Coremetrics
London
Avion Recruitment Solutions
Rate: £40 - £50 per hour
Posted: 6 days ago
North Surrey
Simon James IT
Posted: 19 days ago