The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 592 573 547
Rank change year-on-year
-19 -26
Contract jobs citing Pay per click 31 20 29
As % of all contract IT jobs located in the UK 0.061% 0.039% 0.058%
As % of the Processes & Methodologies category 0.075% 0.050% 0.076%
Number of daily rates quoted 22 11 15
Average daily rate £363 £200 £300
Average daily rate % change year-on-year
+81.25% -33.33%
90% offered a daily rate of more than £201 £150 £200
10% offered a daily rate of more than £500 £500 £450
UK excluding London average daily rate £300 £258 £375
% change year-on-year
+16.50% -31.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41233 39767 38206
As % of all contract IT jobs located in the UK 81.35% 77.75% 76.63%
Number of daily rates quoted 26971 25392 23073
Average daily rate £425 £425 £400
Average daily rate % change year-on-year
- +6.25%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1169 1059 1170
Average hourly rate £39.00 £27.50 £27.50
Average hourly rate % change year-on-year
+41.81% -
90% offered a hourly rate of more than £13.00 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.50 £51.89
UK excluding London average hourly rate £40.00 £27.79 £27.50
% change year-on-year
+43.93% +1.05%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 13 February 2016.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +16 31 £363 +81.25% 54
London +8 18 £375 +89.87% 23
South East +13 10 £300 +100.00% 6
Berkshire +15 7 £238 -24.52% 1
Bracknell +4 5 £238 -24.52%
Canary Wharf - 3 £375 -
Oxfordshire - 3 £375 - 1
North West -8 2 £338 +3.84% 10
Manchester -13 2 £338 +3.84% 7
Reading - 2 - -
City of London +47 1 - - 4
East of England +2 1 - -
St Albans - 1 - -
Oxford - 1 £400 - 1
Hertfordshire - 1 - -

Pay per click
Top 30 Related IT Skills

For the 6 months to 13 February 2016, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 47 (81.03%) Marketing
2 36 (62.07%) SEO
3 32 (55.17%) Digital Marketing
4 24 (41.38%) Google
5 20 (34.48%) E-Commerce
6 19 (32.76%) Analytics
7 13 (22.41%) Agile Software Development
8 12 (20.69%) Publishing
8 12 (20.69%) Google Analytics
9 11 (18.97%) Social Media
10 10 (17.24%) Retail
11 9 (15.52%) Web Development
11 9 (15.52%) JavaScript
11 9 (15.52%) Adobe Analytics
11 9 (15.52%) Mobile App
11 9 (15.52%) AdWords
12 8 (13.79%) CMS
13 7 (12.07%) Finance
13 7 (12.07%) Content Management
13 7 (12.07%) Project Management
13 7 (12.07%) PHP
13 7 (12.07%) Adobe
13 7 (12.07%) Node.js
13 7 (12.07%) Open Source
13 7 (12.07%) Facebook
13 7 (12.07%) Sass
13 7 (12.07%) LESS
13 7 (12.07%) Online Marketing
13 7 (12.07%) Analytical Skills
14 6 (10.34%) User Experience

Pay per click
Top Related IT Skills by Category

For the 6 months to 13 February 2016, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 8 (13.79%) CMS
2 7 (12.07%) Node.js
3 3 (5.17%) Drupal
4 2 (3.45%) Magnolia
Applications
1 3 (5.17%) MS Excel
2 1 (1.72%) MS PowerPoint
2 1 (1.72%) Spreadsheet
Business Applications
1 5 (8.62%) WebTrends
2 2 (3.45%) SAP Oil and Gas
3 1 (1.72%) Magento
3 1 (1.72%) nopCommerce
Cloud Services
1 12 (20.69%) Google Analytics
2 9 (15.52%) Adobe Analytics
2 9 (15.52%) AdWords
General
1 47 (81.03%) Marketing
2 12 (20.69%) Publishing
3 10 (17.24%) Retail
4 7 (12.07%) Finance
5 5 (8.62%) Advertising
5 5 (8.62%) Telecoms
6 3 (5.17%) Danish Language
6 3 (5.17%) Spanish Language
7 2 (3.45%) Banking
7 2 (3.45%) Electronics
7 2 (3.45%) Italian Language
7 2 (3.45%) Manufacturing
7 2 (3.45%) Portuguese Language
8 1 (1.72%) Brand Awareness
8 1 (1.72%) Multimedia
Job Titles
1 16 (27.59%) Consultant
2 9 (15.52%) Web Consultant
3 8 (13.79%) Digital Executive
3 8 (13.79%) Digital Marketing Executive
3 8 (13.79%) Marketing Executive
3 8 (13.79%) Project Manager
4 7 (12.07%) Developer
4 7 (12.07%) Marketing Manager
4 7 (12.07%) Web Developer
5 6 (10.34%) Digital Marketing Manager
6 5 (8.62%) Digital Project Manager
6 5 (8.62%) E-Commerce Consultant
6 5 (8.62%) E-Commerce Developer
6 5 (8.62%) E-Commerce Web Developer
6 5 (8.62%) Implementation Consultant
6 5 (8.62%) PPC Manager
6 5 (8.62%) Product Owner
7 4 (6.90%) Senior Digital Marketing Manager
7 4 (6.90%) Senior Manager
7 4 (6.90%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 7 (12.07%) LESS
1 7 (12.07%) Sass
2 5 (8.62%) CSS
2 5 (8.62%) HTML
3 1 (1.72%) XHTML
Miscellaneous
1 11 (18.97%) Social Media
2 9 (15.52%) Mobile App
3 7 (12.07%) Analytical Skills
4 6 (10.34%) User Experience
5 5 (8.62%) Digital Media
5 5 (8.62%) Enterprise Software
6 3 (5.17%) Copywriting
7 1 (1.72%) FMCG
7 1 (1.72%) Video on Demand
Operating Systems
1 3 (5.17%) Windows
1 3 (5.17%) Windows 10
Processes & Methodologies
1 36 (62.07%) SEO
2 32 (55.17%) Digital Marketing
3 20 (34.48%) E-Commerce
4 19 (32.76%) Analytics
5 13 (22.41%) Agile Software Development
6 9 (15.52%) Web Development
7 7 (12.07%) Content Management
7 7 (12.07%) Online Marketing
7 7 (12.07%) Open Source
7 7 (12.07%) Project Management
8 6 (10.34%) Scrum
9 5 (8.62%) Campaign Management
9 5 (8.62%) Dependency Management
9 5 (8.62%) Email Marketing
9 5 (8.62%) Marketing Strategy
10 4 (6.90%) Line Management
11 3 (5.17%) Business Analysis
11 3 (5.17%) Migration
11 3 (5.17%) Product Marketing
11 3 (5.17%) Web Analytics
Programming Languages
1 9 (15.52%) JavaScript
2 7 (12.07%) PHP
Qualifications
1 5 (8.62%) Degree
Quality Assurance & Compliance
1 4 (6.90%) QA
Systems Management
1 4 (6.90%) SCCM
Vendors
1 24 (41.38%) Google
2 7 (12.07%) Adobe
2 7 (12.07%) Facebook
3 5 (8.62%) Microsoft
3 5 (8.62%) Twitter
4 4 (6.90%) Omniture
4 4 (6.90%) Yahoo!
5 3 (5.17%) Salesforce.com
6 2 (3.45%) Coremetrics
6 2 (3.45%) Marketo
6 2 (3.45%) SAP
7 1 (1.72%) Apple
7 1 (1.72%) ATG
7 1 (1.72%) hybris
London
People Source Consulting
Rate: £200 - £220 per day
Posted: 26 days ago
London
People Source Consulting
Rate: £200 - £220 per day
Posted: 26 days ago