The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 1 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Jul 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 576 613 599
Rank change year-on-year
+37 -14
Contract jobs citing Pay per click 62 30 37
As % of all contract IT jobs located in the UK 0.12% 0.053% 0.069%
As % of the Processes & Methodologies category 0.14% 0.067% 0.088%
Number of daily rates quoted 46 9 30
Median daily rate £213 £250 £300
Median daily rate % change year-on-year
-15.00% -16.66%
90% offered a daily rate of more than £175 £169 £200
10% offered a daily rate of more than £450 £380 £393
UK excluding London median daily rate £195 £175 £300
% change year-on-year
+11.42% -41.66%
Number of hourly rates quoted 8 1 0
Median hourly rate £25.81 £12.50 -
Median hourly rate % change year-on-year
+106.44% -
UK excluding London median hourly rate £19.61 £12.50 -
% change year-on-year
+56.88% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44001 44737 42259
As % of all contract IT jobs located in the UK 82.29% 79.69% 78.40%
Number of daily rates quoted 29186 28814 26448
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £295 £285 £275
10% offered a daily rate of more than £600 £575 £568
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 1047 1191 1229
Median hourly rate £28.00 £29.00 £27.50
Median hourly rate % change year-on-year
-3.44% +5.45%
90% offered a hourly rate of more than £13.00 £12.36 £13.00
10% offered a hourly rate of more than £47.83 £50.00 £47.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Pay per click
Jobs Demand Trend

The demand trend of contract jobs citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 1 July 2016.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 1 July 2016.

Pay per click Hourly Rate Histogram in the UK

Pay per click
Top 26 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 1 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +33 59 £200 -20.00% 33
London +9 25 £325 +4.00% 13
South East +25 22 £195 +11.42% 6
Berkshire - 16 £195 - 1
Reading - 11 £195 - 1
South West - 9 £195 -
Devon - 5 £195 -
Surrey - 5 £525 - 4
Barnstaple - 5 £195 -
City of London +34 4 £325 - 1
Bracknell - 4 £125 -
Wiltshire - 4 £300 -
Swindon - 4 £300 -
West Yorkshire +3 2 £175 - 2
Yorkshire +1 2 £175 - 2
Leeds -4 2 £175 - 2
Croydon - 2 - -
Chertsey - 2 - -
Nottinghamshire -2 1 £200 -38.46%
East Midlands -11 1 £200 -14.89% 1
Stirling - 1 £350 -
Scotland - 1 £350 -
West Sussex - 1 - -
Gatwick - 1 - -
Nottingham - 1 £200 -
Guildford - 1 £145 -

Pay per click
Top 30 Related IT Skills

For the 6 months to 1 July 2016, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Pay per click.

1 73 (79.35%) Marketing
2 65 (70.65%) SEO
3 45 (48.91%) Digital Marketing
4 40 (43.48%) Analytics
5 39 (42.39%) Social Media
6 36 (39.13%) Google
7 29 (31.52%) Degree
8 27 (29.35%) Google Analytics
9 22 (23.91%) Analytical Skills
10 19 (20.65%) Online Marketing
10 19 (20.65%) B2B
11 18 (19.57%) SaaS
11 18 (19.57%) Digital Media
12 17 (18.48%) German Language
13 16 (17.39%) Email Marketing
13 16 (17.39%) Salesforce.com
13 16 (17.39%) Finance
13 16 (17.39%) Brand Awareness
14 15 (16.30%) Marketing Automation
15 14 (15.22%) HTML
15 14 (15.22%) E-Commerce
15 14 (15.22%) Project Planning
16 13 (14.13%) WebTrends
16 13 (14.13%) Integrated Marketing
16 13 (14.13%) Marketo
17 12 (13.04%) User Experience
17 12 (13.04%) Data Acquisition
18 11 (11.96%) Project Management
18 11 (11.96%) CSS
18 11 (11.96%) CMS

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (11.96%) CMS
2 4 (4.35%) Magnolia
3 2 (2.17%) Apache
3 2 (2.17%) Drupal
3 2 (2.17%) IBM Notes
3 2 (2.17%) WordPress
Applications
1 9 (9.78%) MS PowerPoint
2 8 (8.70%) MS Excel
3 7 (7.61%) MS Office
4 5 (5.43%) Photoshop
Business Applications
1 13 (14.13%) WebTrends
2 3 (3.26%) Eloqua
2 3 (3.26%) SAP Oil and Gas
3 1 (1.09%) Adobe Campaign
3 1 (1.09%) Unica
Cloud Services
1 27 (29.35%) Google Analytics
2 18 (19.57%) SaaS
3 10 (10.87%) AdWords
4 1 (1.09%) Adobe Analytics
4 1 (1.09%) Google Tag Manager
Communications & Networking
1 7 (7.61%) Internet
2 1 (1.09%) FTP
General
1 73 (79.35%) Marketing
2 17 (18.48%) German Language
3 16 (17.39%) Brand Awareness
3 16 (17.39%) Finance
4 9 (9.78%) Advertising
5 7 (7.61%) Manufacturing
5 7 (7.61%) Retail
6 5 (5.43%) Electronics
7 4 (4.35%) Danish Language
8 3 (3.26%) French Language
8 3 (3.26%) Spanish Language
8 3 (3.26%) Telecoms
9 2 (2.17%) Italian Language
9 2 (2.17%) Portuguese Language
9 2 (2.17%) Publishing
10 1 (1.09%) Automotive
10 1 (1.09%) Banking
10 1 (1.09%) Multimedia
Job Titles
1 16 (17.39%) Marketing Manager
2 9 (9.78%) PPC Executive
3 8 (8.70%) Digital Executive
3 8 (8.70%) Marketing Executive
4 7 (7.61%) Project Manager
5 6 (6.52%) Analyst
5 6 (6.52%) Digital Marketing Executive
5 6 (6.52%) Digital Marketing Manager
6 5 (5.43%) Digital Project Manager
7 4 (4.35%) Coordinator
7 4 (4.35%) Senior Manager
7 4 (4.35%) Senior Marketing Manager
8 3 (3.26%) Designer
8 3 (3.26%) Developer
8 3 (3.26%) Digital Analyst
8 3 (3.26%) PPC Manager
8 3 (3.26%) Product Owner
8 3 (3.26%) Search Manager
8 3 (3.26%) Web Designer
8 3 (3.26%) Web Developer
Libraries, Frameworks & Software Standards
1 14 (15.22%) HTML
2 11 (11.96%) CSS
3 2 (2.17%) Regular Expression
3 2 (2.17%) Web Services
Miscellaneous
1 39 (42.39%) Social Media
2 22 (23.91%) Analytical Skills
3 18 (19.57%) Digital Media
4 12 (13.04%) User Experience
5 9 (9.78%) Mobile App
6 7 (7.61%) Copywriting
7 2 (2.17%) Algorithms
7 2 (2.17%) Clustering
7 2 (2.17%) Enterprise Software
7 2 (2.17%) Fintech
7 2 (2.17%) Taxonomies
8 1 (1.09%) FMCG
Operating Systems
1 1 (1.09%) Windows
1 1 (1.09%) Windows 10
Processes & Methodologies
1 65 (70.65%) SEO
2 45 (48.91%) Digital Marketing
3 40 (43.48%) Analytics
4 19 (20.65%) B2B
4 19 (20.65%) Online Marketing
5 16 (17.39%) Email Marketing
6 15 (16.30%) Marketing Automation
7 14 (15.22%) E-Commerce
7 14 (15.22%) Project Planning
8 13 (14.13%) Integrated Marketing
9 12 (13.04%) Data Acquisition
10 11 (11.96%) Project Management
11 7 (7.61%) Digital Analytics
12 6 (6.52%) Campaign Management
12 6 (6.52%) Content Management
12 6 (6.52%) Link Building
12 6 (6.52%) Marketing Strategy
13 5 (5.43%) Competitor Analysis
13 5 (5.43%) Internet Marketing
13 5 (5.43%) Website Architecture
Programming Languages
1 3 (3.26%) JavaScript
2 2 (2.17%) SQL
Qualifications
1 29 (31.52%) Degree
2 1 (1.09%) A+ Certification
Quality Assurance & Compliance
1 2 (2.17%) QA
1 2 (2.17%) SLA
Systems Management
1 2 (2.17%) SCCM
Vendors
1 36 (39.13%) Google
2 16 (17.39%) Salesforce.com
3 13 (14.13%) Marketo
4 10 (10.87%) Omniture
5 7 (7.61%) Microsoft
6 5 (5.43%) Adobe
6 5 (5.43%) Facebook
7 4 (4.35%) SAP
7 4 (4.35%) Yahoo!
8 3 (3.26%) Tealium
8 3 (3.26%) Twitter
9 2 (2.17%) Hitwise
9 2 (2.17%) Lotus
10 1 (1.09%) Alterian
10 1 (1.09%) Coremetrics
East London
Maclean Moore Consulting
Rate: Up to £400 per day
Posted: 2 days ago
Reading
Volt
Rate: £18.00 - £21.22 per hour
Posted: 2 days ago
London
Premier Media
Rate: £260 - £320 per annum
Posted: 10 days ago