The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 28 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Apr 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 612 603 602
Rank change year-on-year
-9 -1
Contract jobs citing Pay per click 32 38 28
As % of all contract IT jobs located in the UK 0.057% 0.068% 0.051%
As % of the Processes & Methodologies category 0.070% 0.087% 0.066%
Number of daily rates quoted 29 12 18
Average daily rate £200 £325 £300
Average daily rate % change year-on-year
-38.46% +8.33%
90% offered a daily rate of more than £133 £175 £212
10% offered a daily rate of more than £375 £448 £405
UK excluding London average daily rate £195 £250 £275
% change year-on-year
-22.00% -9.09%
Number of hourly rates quoted 0 2 0
Average hourly rate - £21.25 -
UK excluding London average hourly rate - £21.25 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45560 43876 42202
As % of all contract IT jobs located in the UK 81.56% 78.77% 77.36%
Number of daily rates quoted 30059 27313 26301
Average daily rate £438 £413 £400
Average daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £555
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1045 1278 1187
Average hourly rate £35.00 £29.00 £30.00
Average hourly rate % change year-on-year
+20.68% -3.33%
90% offered a hourly rate of more than £12.81 £12.10 £12.50
10% offered a hourly rate of more than £50.00 £47.50 £52.50
UK excluding London average hourly rate £37.50 £30.50 £31.50
% change year-on-year
+22.95% -3.17%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 28 April 2016.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 28 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -27 30 £195 -40.00% 51
South East 0 14 £180 - 11
London +2 13 £220 -45.00% 15
Berkshire - 11 £180 - 2
Reading - 8 £158 - 1
South West - 3 £195 - 3
Oxfordshire +9 2 £375 -
Devon - 2 £195 - 2
Barnstaple - 2 £195 - 2
City of London +36 1 £325 -18.75% 3
Scotland -24 1 £350 -
Stirling - 1 £350 -
Bracknell - 1 £125 -
Gloucestershire - 1 £175 -
Gloucester - 1 £175 -
Gatwick - 1 - -
West Sussex - 1 - -

Pay per click
Top 30 Related IT Skills

For the 6 months to 28 April 2016, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 52 (80.00%) Marketing
2 41 (63.08%) SEO
3 36 (55.38%) Digital Marketing
4 25 (38.46%) Social Media
5 24 (36.92%) Google
6 22 (33.85%) Analytics
7 17 (26.15%) Degree
8 15 (23.08%) Google Analytics
8 15 (23.08%) Online Marketing
8 15 (23.08%) E-Commerce
9 12 (18.46%) Mobile App
9 12 (18.46%) Email Marketing
9 12 (18.46%) Analytical Skills
10 10 (15.38%) AdWords
10 10 (15.38%) German Language
10 10 (15.38%) Marketo
10 10 (15.38%) Digital Media
10 10 (15.38%) Salesforce.com
10 10 (15.38%) Finance
10 10 (15.38%) Advertising
10 10 (15.38%) CMS
11 9 (13.85%) B2B
11 9 (13.85%) Brand Awareness
12 8 (12.31%) User Experience
12 8 (12.31%) Data Acquisition
12 8 (12.31%) Marketing Automation
12 8 (12.31%) SaaS
12 8 (12.31%) Project Planning
12 8 (12.31%) Publishing
12 8 (12.31%) Agile Software Development

Pay per click
Top Related IT Skills by Category

For the 6 months to 28 April 2016, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 10 (15.38%) CMS
2 4 (6.15%) Magnolia
3 3 (4.62%) Drupal
3 3 (4.62%) Node.js
4 2 (3.08%) IBM Notes
Applications
1 5 (7.69%) MS Excel
1 5 (7.69%) MS PowerPoint
2 2 (3.08%) MS Office
2 2 (3.08%) Photoshop
Business Applications
1 6 (9.23%) WebTrends
2 3 (4.62%) SAP Oil and Gas
Cloud Services
1 15 (23.08%) Google Analytics
2 10 (15.38%) AdWords
3 8 (12.31%) SaaS
4 5 (7.69%) Adobe Analytics
5 1 (1.54%) Google Tag Manager
General
1 52 (80.00%) Marketing
2 10 (15.38%) Advertising
2 10 (15.38%) Finance
2 10 (15.38%) German Language
3 9 (13.85%) Brand Awareness
4 8 (12.31%) Publishing
5 5 (7.69%) Retail
6 4 (6.15%) Danish Language
6 4 (6.15%) Telecoms
7 3 (4.62%) Electronics
7 3 (4.62%) Manufacturing
7 3 (4.62%) Spanish Language
8 2 (3.08%) Banking
8 2 (3.08%) Italian Language
8 2 (3.08%) Portuguese Language
9 1 (1.54%) Automotive
9 1 (1.54%) Multimedia
Job Titles
1 10 (15.38%) Digital Executive
1 10 (15.38%) Marketing Executive
2 9 (13.85%) Consultant
2 9 (13.85%) Digital Marketing Executive
3 7 (10.77%) Marketing Manager
3 7 (10.77%) PPC Executive
4 5 (7.69%) Digital Marketing Manager
4 5 (7.69%) Product Owner
4 5 (7.69%) Project Manager
4 5 (7.69%) Web Consultant
5 3 (4.62%) Analyst
5 3 (4.62%) Applications Consultant
5 3 (4.62%) Developer
5 3 (4.62%) E-Commerce Web Developer
5 3 (4.62%) Implementation Consultant
5 3 (4.62%) Migration Consultant
5 3 (4.62%) PPC Manager
5 3 (4.62%) Search Manager
5 3 (4.62%) SEO Manager
5 3 (4.62%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (6.15%) CSS
1 4 (6.15%) HTML
2 3 (4.62%) LESS
2 3 (4.62%) Sass
Miscellaneous
1 25 (38.46%) Social Media
2 12 (18.46%) Analytical Skills
2 12 (18.46%) Mobile App
3 10 (15.38%) Digital Media
4 8 (12.31%) User Experience
5 5 (7.69%) Enterprise Software
6 4 (6.15%) Copywriting
Operating Systems
1 3 (4.62%) Windows
1 3 (4.62%) Windows 10
Processes & Methodologies
1 41 (63.08%) SEO
2 36 (55.38%) Digital Marketing
3 22 (33.85%) Analytics
4 15 (23.08%) E-Commerce
4 15 (23.08%) Online Marketing
5 12 (18.46%) Email Marketing
6 9 (13.85%) B2B
7 8 (12.31%) Agile Software Development
7 8 (12.31%) Data Acquisition
7 8 (12.31%) Marketing Automation
7 8 (12.31%) Project Planning
8 6 (9.23%) Marketing Strategy
8 6 (9.23%) Project Management
9 5 (7.69%) Campaign Management
9 5 (7.69%) Content Management
9 5 (7.69%) Dependency Management
9 5 (7.69%) Scrum
10 4 (6.15%) Line Management
10 4 (6.15%) Product Marketing
10 4 (6.15%) Web Development
Programming Languages
1 5 (7.69%) JavaScript
2 3 (4.62%) PHP
Qualifications
1 17 (26.15%) Degree
Quality Assurance & Compliance
1 2 (3.08%) QA
Systems Management
1 4 (6.15%) SCCM
Vendors
1 24 (36.92%) Google
2 10 (15.38%) Marketo
2 10 (15.38%) Salesforce.com
3 7 (10.77%) Facebook
3 7 (10.77%) Microsoft
4 5 (7.69%) Adobe
4 5 (7.69%) Omniture
4 5 (7.69%) Twitter
5 4 (6.15%) Yahoo!
6 3 (4.62%) SAP
7 2 (3.08%) Coremetrics
7 2 (3.08%) Hitwise
7 2 (3.08%) Lotus
8 1 (1.54%) Apple
Barnstaple, Devon
Ashdown IT
Rate: £180 - £210 per day
Posted: Yesterday
Canterbury, Kent
Greywood Associates Limited
Rate: £100 - £130 per day
Posted: Yesterday
Barnstaple, Devon
Ashdown IT
Rate: £180 - £210 per day
Posted: 2 days ago
London
Blue Fire Professional Services
Rate: Unspecified High rates available for the right candidate
Posted: 3 days ago
Reading
Volt
Rate: £18.00 - £21.22 per hour
Posted: 6 days ago