The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 22 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Dec 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 562 527 500
Rank change year-on-year
-35 -27
Contract jobs citing Pay per click 24 49 62
As % of all contract IT jobs located in the UK 0.044% 0.095% 0.13%
As % of the Processes & Methodologies category 0.059% 0.13% 0.18%
Number of daily rates quoted 14 25 34
Average daily rate
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£231 £325 £215
Average daily rate % change year-on-year
-28.84% +51.16%
90% offered a daily rate of more than £150 £210 £150
10% offered a daily rate of more than £455 £375 £296
UK excluding London average daily rate £315 £300 £180
% change year-on-year
+5.00% +66.66%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £12.50
UK excluding London average hourly rate - - £12.50

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40696 38031 35236
As % of all contract IT jobs located in the UK 74.64% 73.82% 71.59%
Number of daily rates quoted 26662 23403 20710
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £280 £270 £265
10% offered a daily rate of more than £580 £575 £575
UK excluding London average daily rate £388 £365 £365
% change year-on-year
+6.16% -
Number of hourly rates quoted 1104 1181 1433
Average hourly rate £24.00 £25.88 £30.00
Average hourly rate % change year-on-year
-7.24% -13.75%
90% offered a hourly rate of more than £11.50 £12.50 £12.50
10% offered a hourly rate of more than £47.50 £44.90 £45.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 22 December 2014.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 22 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -55 24 £231 -28.84% 51
London -5 10 £198 -39.69% 17
South East -13 8 £181 -29.61% 12
City of London -1 4 £219 -12.50% 7
Berkshire - 4 £264 - 3
South West -29 3 £500 +33.33% 7
Hampshire - 3 £150 -
West Midlands -7 1 - - 2
North West -8 1 £325 - 5
Manchester -8 1 £325 - 3
East of England -21 1 £350 +7.69% 1
Bournemouth - 1 £650 -
Dorset - 1 £650 - 1
Essex - 1 £350 -
Gloucestershire - 1 £113 -
West Sussex - 1 - - 3
Basingstoke - 1 - -
Beckenham - - - -
Blackburn - - - -
Bolton - - - -
Buckinghamshire - - - -
Cheshire - - - - 2
Devon - - - -
Kent - - - - 1
Lancashire - - - -
Norfolk - - - -
North Yorkshire - - - - 2
Northamptonshire - - - -
Nottinghamshire - - - -
Oxfordshire - - - - 2

Pay per click
Top 30 Related IT Skills

For the 6 months to 22 December 2014, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 45 (70.31%) Marketing
2 44 (68.75%) SEO
3 22 (34.38%) Analytics
4 21 (32.81%) Social Media
5 19 (29.69%) Google
6 17 (26.56%) HTML
7 16 (25.00%) E-Commerce
8 15 (23.44%) Digital Marketing
9 14 (21.88%) Analytical Skills
10 12 (18.75%) CMS
10 12 (18.75%) Google Analytics
11 11 (17.19%) Email Marketing
12 10 (15.63%) CSS
13 8 (12.50%) Online Marketing
13 8 (12.50%) Mobile App
14 7 (10.94%) Project Management
14 7 (10.94%) Content Management
14 7 (10.94%) Copywriting
14 7 (10.94%) User Experience
15 6 (9.38%) JavaScript
15 6 (9.38%) Finance
15 6 (9.38%) Agile Software Development
15 6 (9.38%) Blog
15 6 (9.38%) Facebook
15 6 (9.38%) Twitter
16 5 (7.81%) PHP
16 5 (7.81%) CRM
16 5 (7.81%) Advertising
17 4 (6.25%) .NET
17 4 (6.25%) MS Office

Pay per click
Top Related IT Skills by Category

For the 6 months to 22 December 2014, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 12 (18.75%) CMS
2 2 (3.13%) WordPress
3 1 (1.56%) Magnolia
3 1 (1.56%) Drupal
3 1 (1.56%) IIS
3 1 (1.56%) IBM Notes
Applications
1 4 (6.25%) MS Office
1 4 (6.25%) MS Excel
2 2 (3.13%) MS PowerPoint
3 1 (1.56%) Adobe Creative Suite
3 1 (1.56%) Photoshop
Business Applications
1 12 (18.75%) Google Analytics
2 2 (3.13%) WebTrends
3 1 (1.56%) Radian6
Communications & Networking
1 3 (4.69%) Internet
2 2 (3.13%) Extranet
2 2 (3.13%) MVNO
3 1 (1.56%) FTP
3 1 (1.56%) Intranet
Database & Business Intelligence
1 3 (4.69%) MySQL
Development Applications
1 3 (4.69%) Subversion
1 3 (4.69%) Git (software)
2 1 (1.56%) PHPUnit
General
1 45 (70.31%) Marketing
2 6 (9.38%) Finance
3 5 (7.81%) Advertising
4 4 (6.25%) Retail
5 2 (3.13%) Publishing
5 2 (3.13%) Dutch Language
5 2 (3.13%) French Language
6 1 (1.56%) German Language
6 1 (1.56%) Games
6 1 (1.56%) Automotive
6 1 (1.56%) Legal
6 1 (1.56%) Telecoms
Job Titles
1 16 (25.00%) PPC Executive
2 15 (23.44%) PPC Manager
2 15 (23.44%) PPC Analyst
2 15 (23.44%) PPC Specialist
3 7 (10.94%) Developer
4 5 (7.81%) Consultant
4 5 (7.81%) PHP Developer
4 5 (7.81%) Marketing Executive
5 4 (6.25%) Analyst
6 3 (4.69%) Account Manager
6 3 (4.69%) Content Manager
7 2 (3.13%) Web Designer
7 2 (3.13%) Designer
7 2 (3.13%) Search Manager
7 2 (3.13%) Digital Marketing Consultant
7 2 (3.13%) Digital Marketing Manager
7 2 (3.13%) Marketing Consultant
7 2 (3.13%) Web Developer
7 2 (3.13%) Coordinator
7 2 (3.13%) Marketing Manager
Libraries, Frameworks & Software Standards
1 17 (26.56%) HTML
2 10 (15.63%) CSS
3 4 (6.25%) .NET
3 4 (6.25%) Ajax
4 3 (4.69%) jQuery
5 2 (3.13%) LAMP
5 2 (3.13%) CodeIgniter
5 2 (3.13%) HTML5
5 2 (3.13%) Flash
6 1 (1.56%) XHTML
6 1 (1.56%) Symfony
6 1 (1.56%) ASP.NET
6 1 (1.56%) SOAP
6 1 (1.56%) REST
6 1 (1.56%) CSS3
6 1 (1.56%) PhoneGap
6 1 (1.56%) KnockoutJS
6 1 (1.56%) Sass
6 1 (1.56%) LESS
6 1 (1.56%) ASP.NET MVC
Miscellaneous
1 21 (32.81%) Social Media
2 14 (21.88%) Analytical Skills
3 8 (12.50%) Mobile App
4 7 (10.94%) User Experience
4 7 (10.94%) Copywriting
5 6 (9.38%) Blog
6 2 (3.13%) Digital Media
6 2 (3.13%) Handset
7 1 (1.56%) Performance Metrics
7 1 (1.56%) FMCG
7 1 (1.56%) Open Source
Operating Systems
1 3 (4.69%) Linux
2 1 (1.56%) Mac OS X
2 1 (1.56%) Windows
Processes & Methodologies
1 44 (68.75%) SEO
2 22 (34.38%) Analytics
3 16 (25.00%) E-Commerce
4 15 (23.44%) Digital Marketing
5 11 (17.19%) Email Marketing
6 8 (12.50%) Online Marketing
7 7 (10.94%) Project Management
7 7 (10.94%) Content Management
8 6 (9.38%) Agile Software Development
9 5 (7.81%) CRM
10 4 (6.25%) Web Development
10 4 (6.25%) People Management
11 3 (4.69%) Responsive Web Design
11 3 (4.69%) Marketing Strategy
11 3 (4.69%) Business Development
11 3 (4.69%) Web Analytics
11 3 (4.69%) Migration
11 3 (4.69%) B2B
12 2 (3.13%) B2C
12 2 (3.13%) MVC
Programming Languages
1 6 (9.38%) JavaScript
2 5 (7.81%) PHP
3 2 (3.13%) ActionScript
3 2 (3.13%) C
4 1 (1.56%) C#
Qualifications
1 4 (6.25%) Degree
2 1 (1.56%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 3 (4.69%) QA
Vendors
1 19 (29.69%) Google
2 6 (9.38%) Facebook
2 6 (9.38%) Twitter
3 4 (6.25%) Coremetrics
3 4 (6.25%) Microsoft
3 4 (6.25%) Adobe
4 2 (3.13%) ExactTarget
4 2 (3.13%) Omniture
5 1 (1.56%) Zend
5 1 (1.56%) Lotus
5 1 (1.56%) Salesforce.com
City of London
Interquest - ITQ Financial - Tunbridge Wells
Rate: £200 - £250 per day
Posted: 13 days ago
City of London
Amoria Bond - UK
Posted: 20 days ago