The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 30 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jul 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 611 630 599
Rank change year-on-year
+19 -31
Contract jobs citing Pay per click 50 33 39
As % of all contract IT jobs located in the UK 0.093% 0.058% 0.071%
As % of the Processes & Methodologies category 0.11% 0.072% 0.091%
Number of daily rates quoted 34 16 28
Median daily rate £281 £206 £300
Median daily rate % change year-on-year
+36.36% -31.25%
90% offered a daily rate of more than £181 £160 £195
10% offered a daily rate of more than £435 £388 £375
UK excluding London median daily rate £195 £175 £300
% change year-on-year
+11.42% -41.66%
Number of hourly rates quoted 8 0 0
Median hourly rate £25.81 - -
UK excluding London median hourly rate £19.61 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44547 45656 42956
As % of all contract IT jobs located in the UK 82.75% 79.99% 78.49%
Number of daily rates quoted 29462 29606 26622
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £295 £280 £275
10% offered a daily rate of more than £600 £575 £563
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1037 1202 1216
Median hourly rate £29.00 £30.00 £25.00
Median hourly rate % change year-on-year
-3.33% +20.00%
90% offered a hourly rate of more than £12.50 £12.36 £13.00
10% offered a hourly rate of more than £52.16 £52.17 £48.00
UK excluding London median hourly rate £30.00 £30.50 £26.50
% change year-on-year
-1.63% +15.09%

Pay per click
Jobs Demand Trend

The demand trend of contract jobs citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 30 July 2016.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 30 July 2016.

Pay per click Hourly Rate Histogram in the UK

Pay per click
Top 22 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 30 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +33 49 £300 +45.45% 48
London +10 22 £325 +30.00% 20
South East +29 17 £195 +11.42% 10
Berkshire +6 12 £195 +11.42%
Reading - 8 £195 -
South West - 7 £300 -
Surrey - 5 £525 - 5
Swindon - 4 £300 -
Wiltshire - 4 £300 -
City of London +50 3 £325 +62.50% 5
Bracknell -6 3 - -
Barnstaple - 3 £195 -
Devon - 3 £195 -
West Yorkshire +4 2 £175 -
Leeds 0 2 £175 -
Yorkshire -1 2 £175 -
Croydon - 2 - -
Chertsey - 2 - -
Nottinghamshire -7 1 £200 -50.00%
East Midlands -7 1 £200 -46.66% 2
Nottingham -11 1 £200 -50.00%
Guildford - 1 £145 -

Pay per click
Top 30 Related IT Skills

For the 6 months to 30 July 2016, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Pay per click.

1 64 (77.11%) Marketing
2 63 (75.90%) SEO
3 39 (46.99%) Digital Marketing
4 35 (42.17%) Social Media
5 34 (40.96%) Analytics
5 34 (40.96%) Google
6 27 (32.53%) Degree
7 24 (28.92%) Google Analytics
8 21 (25.30%) B2B
9 20 (24.10%) SaaS
10 19 (22.89%) Digital Media
11 18 (21.69%) German Language
11 18 (21.69%) Analytical Skills
12 16 (19.28%) Brand Awareness
12 16 (19.28%) Marketing Automation
12 16 (19.28%) Online Marketing
12 16 (19.28%) Salesforce.com
13 15 (18.07%) Project Planning
14 14 (16.87%) Email Marketing
14 14 (16.87%) Marketo
14 14 (16.87%) Finance
14 14 (16.87%) HTML
15 13 (15.66%) Data Acquisition
15 13 (15.66%) Integrated Marketing
16 12 (14.46%) User Experience
16 12 (14.46%) E-Commerce
17 10 (12.05%) CSS
17 10 (12.05%) WebTrends
17 10 (12.05%) MS PowerPoint
18 8 (9.64%) Retail

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (8.43%) CMS
2 2 (2.41%) Apache
2 2 (2.41%) IBM Notes
2 2 (2.41%) Magnolia
2 2 (2.41%) WordPress
Applications
1 10 (12.05%) MS PowerPoint
2 8 (9.64%) MS Excel
2 8 (9.64%) MS Office
3 5 (6.02%) Photoshop
Business Applications
1 10 (12.05%) WebTrends
2 3 (3.61%) Eloqua
3 2 (2.41%) SAP Oil and Gas
4 1 (1.20%) Adobe Campaign
4 1 (1.20%) Dynamics CRM
4 1 (1.20%) Unica
Cloud Services
1 24 (28.92%) Google Analytics
2 20 (24.10%) SaaS
3 6 (7.23%) AdWords
4 1 (1.20%) Google Tag Manager
Communications & Networking
1 8 (9.64%) Internet
2 1 (1.20%) FTP
General
1 64 (77.11%) Marketing
2 18 (21.69%) German Language
3 16 (19.28%) Brand Awareness
4 14 (16.87%) Finance
5 8 (9.64%) Advertising
5 8 (9.64%) Retail
6 7 (8.43%) Manufacturing
7 4 (4.82%) Electronics
8 3 (3.61%) French Language
9 2 (2.41%) Publishing
9 2 (2.41%) Telecoms
10 1 (1.20%) Automotive
10 1 (1.20%) Danish Language
Job Titles
1 15 (18.07%) Marketing Manager
2 8 (9.64%) PPC Executive
3 6 (7.23%) Analyst
4 5 (6.02%) Coordinator
4 5 (6.02%) Digital Marketing Manager
4 5 (6.02%) Digital Project Manager
4 5 (6.02%) Project Manager
5 4 (4.82%) Digital Executive
5 4 (4.82%) Marketing Executive
6 3 (3.61%) Designer
6 3 (3.61%) Developer
6 3 (3.61%) Digital Analyst
6 3 (3.61%) Marketing Officer
6 3 (3.61%) PPC Specialist
6 3 (3.61%) Product Owner
6 3 (3.61%) Senior Manager
6 3 (3.61%) Senior Marketing Manager
6 3 (3.61%) Web Designer
6 3 (3.61%) Web Developer
7 2 (2.41%) Technical Specialist
Libraries, Frameworks & Software Standards
1 14 (16.87%) HTML
2 10 (12.05%) CSS
3 2 (2.41%) Regular Expression
3 2 (2.41%) Web Services
Miscellaneous
1 35 (42.17%) Social Media
2 19 (22.89%) Digital Media
3 18 (21.69%) Analytical Skills
4 12 (14.46%) User Experience
5 6 (7.23%) Mobile App
6 4 (4.82%) Copywriting
7 3 (3.61%) Clustering
8 2 (2.41%) Algorithms
8 2 (2.41%) Fintech
8 2 (2.41%) Taxonomies
9 1 (1.20%) FMCG
Processes & Methodologies
1 63 (75.90%) SEO
2 39 (46.99%) Digital Marketing
3 34 (40.96%) Analytics
4 21 (25.30%) B2B
5 16 (19.28%) Marketing Automation
5 16 (19.28%) Online Marketing
6 15 (18.07%) Project Planning
7 14 (16.87%) Email Marketing
8 13 (15.66%) Data Acquisition
8 13 (15.66%) Integrated Marketing
9 12 (14.46%) E-Commerce
10 8 (9.64%) Project Management
11 7 (8.43%) Link Building
12 6 (7.23%) Digital Analytics
12 6 (7.23%) Internet Marketing
12 6 (7.23%) Website Architecture
13 5 (6.02%) Affiliate Network
13 5 (6.02%) Agile Software Development
13 5 (6.02%) Competitor Analysis
13 5 (6.02%) Marketing Strategy
Programming Languages
1 2 (2.41%) JavaScript
1 2 (2.41%) SQL
Qualifications
1 27 (32.53%) Degree
2 1 (1.20%) A+ Certification
Quality Assurance & Compliance
1 2 (2.41%) QA
1 2 (2.41%) SLA
Vendors
1 34 (40.96%) Google
2 16 (19.28%) Salesforce.com
3 14 (16.87%) Marketo
4 7 (8.43%) Omniture
5 4 (4.82%) Adobe
5 4 (4.82%) Facebook
5 4 (4.82%) Tealium
6 3 (3.61%) Microsoft
6 3 (3.61%) SAP
6 3 (3.61%) Twitter
7 2 (2.41%) Hitwise
7 2 (2.41%) Lotus
8 1 (1.20%) Alterian
8 1 (1.20%) Yahoo!
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