The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 26 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Feb 2017
Same period 2016 Same period 2015
Pay per click (PPC)
UK
Rank 565 599 592
Rank change year-on-year
+34 -7
Contract jobs citing Pay per click 32 30 19
As % of all contract IT jobs located in the UK 0.071% 0.058% 0.036%
As % of the Processes & Methodologies category 0.086% 0.070% 0.046%
Number of daily rates quoted 12 22 10
Median daily rate £281 £300 £186
Median daily rate % change year-on-year
-6.25% +61.07%
90% offered a daily rate of more than £144 £201 £150
10% offered a daily rate of more than £438 £490 £333
UK excluding London median daily rate £300 £300 £150
% change year-on-year
- +100.00%
Number of hourly rates quoted 8 0 0
Median hourly rate £14.50 - -
UK excluding London median hourly rate £14.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
37065 42986 41665
As % of all contract IT jobs located in the UK 82.79% 82.74% 79.50%
Number of daily rates quoted 24644 28105 26278
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £297 £280
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £408 £400 £399
% change year-on-year
+2.00% +0.24%
Number of hourly rates quoted 929 1180 1114
Median hourly rate £35.75 £38.75 £27.32
Median hourly rate % change year-on-year
-7.74% +41.86%
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £55.00 £55.00 £49.50
UK excluding London median hourly rate £36.00 £40.00 £28.50
% change year-on-year
-10.00% +40.35%

Pay per click
Jobs Demand Trend

The demand trend of contract jobs citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 26 February 2017.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 26 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +23 25 £300 - 78
London +12 14 £255 -21.53% 25
South East +12 4 £325 +17.01% 9
Scotland - 4 £121 -
Wales - 3 £263 - 1
South Wales - 3 £263 - 1
City of London +3 2 £250 - 6
Buckinghamshire - 2 - -
Newport - 2 - - 1
Milton Keynes - 2 - -
Yorkshire - 2 £300 - 5
South West - 2 £450 - 4
Aberdeen - 2 £107 -
Berkshire +7 1 - -
Bracknell -1 1 - -
East Sussex - 1 £325 -
Somerset - 1 - - 1
Caerphilly - 1 £263 -
Peterborough - 1 £500 -
Hove - 1 £325 -
Leicester - 1 - - 2
York - 1 - -
Taunton - 1 - -
North Yorkshire - 1 - - 1
West Yorkshire - 1 £300 - 4
Leicestershire - 1 - - 2
Edinburgh - 1 - -
North Lanarkshire - 1 £135 -
Motherwell - 1 £135 -
Cambridgeshire - 1 £500 - 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 26 February 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Pay per click.

1 65 (54.17%) HP
2 37 (30.83%) Marketing
3 29 (24.17%) Analytics
3 29 (24.17%) SEO
4 20 (16.67%) Google
4 20 (16.67%) Social Media
5 17 (14.17%) Digital Marketing
6 16 (13.33%) Google Analytics
6 16 (13.33%) Analytical Skills
7 13 (10.83%) E-Commerce
8 11 (9.17%) Web Analytics
8 11 (9.17%) Adobe Analytics
9 10 (8.33%) Retail
9 10 (8.33%) HTML
9 10 (8.33%) CSS
10 9 (7.50%) Adobe
10 9 (7.50%) Digital Analytics
11 8 (6.67%) DoubleClick
12 7 (5.83%) Continuous Improvement
12 7 (5.83%) CMS
12 7 (5.83%) Actionable Recommendations
13 6 (5.00%) SQL
13 6 (5.00%) SLA
13 6 (5.00%) Tableau
13 6 (5.00%) Data Visualisation
13 6 (5.00%) Performance Analysis
13 6 (5.00%) Customer Insight
13 6 (5.00%) Visualisation
14 5 (4.17%) FMCG
14 5 (4.17%) Marketing Analytics

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (5.83%) CMS
2 1 (0.83%) concrete5
2 1 (0.83%) Kentico
2 1 (0.83%) SAS
2 1 (0.83%) Umbraco
2 1 (0.83%) WebSphere
2 1 (0.83%) WordPress
Applications
1 4 (3.33%) MS Excel
2 2 (1.67%) MS Office
2 2 (1.67%) MS PowerPoint
2 2 (1.67%) Spreadsheet
3 1 (0.83%) MS Project
3 1 (0.83%) SPSS
Business Applications
1 2 (1.67%) WebTrends
2 1 (0.83%) Magento
Cloud Services
1 16 (13.33%) Google Analytics
2 11 (9.17%) Adobe Analytics
3 3 (2.50%) AdWords
4 1 (0.83%) Trello
Communications & Networking
1 2 (1.67%) Internet
Database & Business Intelligence
1 3 (2.50%) MySQL
2 2 (1.67%) BusinessObjects
3 1 (0.83%) Microsoft Power View
3 1 (0.83%) Power BI
Development Applications
1 1 (0.83%) JIRA
General
1 37 (30.83%) Marketing
2 10 (8.33%) Retail
3 5 (4.17%) Advertising
4 3 (2.50%) Telecoms
5 1 (0.83%) Aerospace
5 1 (0.83%) Finance
5 1 (0.83%) Legal
5 1 (0.83%) Manufacturing
Job Titles
1 69 (57.50%) Field Engineer
1 69 (57.50%) Field Service Engineer
2 55 (45.83%) Field Hardware Engineer
2 55 (45.83%) Field Service Hardware Engineer
2 55 (45.83%) Hardware Engineer
2 55 (45.83%) Printer Engineer
3 52 (43.33%) HP Printer Engineer
4 32 (26.67%) Break Fix Engineer
5 8 (6.67%) Consultant
6 7 (5.83%) CMS Consultant
6 7 (5.83%) SEO Consultant
7 6 (5.00%) Analyst
7 6 (5.00%) Analytics Manager
8 5 (4.17%) Digital Analytics Manager
9 4 (3.33%) Project Manager
10 3 (2.50%) Digital Analyst
10 3 (2.50%) PPC Manager
10 3 (2.50%) Rollout Engineer
11 2 (1.67%) Digital Analytics Analyst
11 2 (1.67%) Head of Marketing
Libraries, Frameworks & Software Standards
1 10 (8.33%) CSS
1 10 (8.33%) HTML
Miscellaneous
1 20 (16.67%) Social Media
2 16 (13.33%) Analytical Skills
3 5 (4.17%) FMCG
4 4 (3.33%) User Experience
5 1 (0.83%) Clustering
5 1 (0.83%) Digital Media
5 1 (0.83%) Mobile App
5 1 (0.83%) New Media
5 1 (0.83%) Virtual Team
Operating Systems
1 1 (0.83%) CentOS
1 1 (0.83%) Linux
Processes & Methodologies
1 29 (24.17%) Analytics
1 29 (24.17%) SEO
2 17 (14.17%) Digital Marketing
3 13 (10.83%) E-Commerce
4 11 (9.17%) Web Analytics
5 9 (7.50%) Digital Analytics
6 7 (5.83%) Continuous Improvement
7 6 (5.00%) Customer Insight
7 6 (5.00%) Data Visualisation
7 6 (5.00%) Performance Analysis
7 6 (5.00%) Visualisation
8 5 (4.17%) A/B Testing
8 5 (4.17%) Data Analysis
8 5 (4.17%) Marketing Analytics
9 4 (3.33%) Business Intelligence
9 4 (3.33%) Project Management
10 3 (2.50%) CRM
10 3 (2.50%) Link Building
10 3 (2.50%) Market Research
10 3 (2.50%) Stakeholder Management
Programming Languages
1 6 (5.00%) SQL
2 2 (1.67%) C
2 2 (1.67%) JavaScript
3 1 (0.83%) PHP
Qualifications
1 3 (2.50%) Degree
2 2 (1.67%) BPSS Clearance
3 1 (0.83%) MBA
3 1 (0.83%) PhD
Quality Assurance & Compliance
1 7 (5.83%) Actionable Recommendations
2 6 (5.00%) SLA
3 5 (4.17%) Data Quality
Vendors
1 65 (54.17%) HP
2 20 (16.67%) Google
3 9 (7.50%) Adobe
4 8 (6.67%) DoubleClick
5 6 (5.00%) Tableau
6 4 (3.33%) Microsoft
7 3 (2.50%) Facebook
7 3 (2.50%) Omniture
7 3 (2.50%) Twitter
8 2 (1.67%) Brio
8 2 (1.67%) Cognos
8 2 (1.67%) Coremetrics
8 2 (1.67%) MicroStrategy
9 1 (0.83%) AppDynamics
9 1 (0.83%) Aprimo
9 1 (0.83%) HubSpot
9 1 (0.83%) Sitecore
Surrey
Salt
Rate: £175 - £300 per day
Posted: 4 days ago
West Yorkshire
Oscar
Rate: £250 - £350 per day
Posted: 6 days ago
West Yorkshire
Oscar
Rate: £250 - £350 per day
Posted: 6 days ago
Leicester, Leicestershire
Salt
Rate: £295 - £340.00 per day
Posted: 5 days ago
Newport, Gwent
Global Technology Solutions Ltd
Rate: £14 - £15 per hour + £25.00 ppc
Posted: 5 days ago