The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 565 532 515
Rank change year-on-year
-33 -17
Contract jobs citing Pay per click 17 27 25
As % of all contract IT jobs located in the UK 0.033% 0.055% 0.056%
As % of the Processes & Methodologies category 0.044% 0.073% 0.077%
Number of daily rates quoted 8 16 13
Average daily rate
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of your Daily Rate
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£188 £275 £250
Average daily rate % change year-on-year
-31.81% +10.00%
90% offered a daily rate of more than £150 £215 £150
10% offered a daily rate of more than £348 £463 £325
UK excluding London average daily rate £188 £300 £200
% change year-on-year
-37.50% +50.00%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £20.00
UK excluding London average hourly rate - - £20.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
38766 37025 32628
As % of all contract IT jobs located in the UK 76.08% 75.02% 72.93%
Number of daily rates quoted 24251 22404 19497
Average daily rate £420 £401 £400
Average daily rate % change year-on-year
+4.86% +0.12%
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £575 £567 £575
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 1039 1079 1146
Average hourly rate £28.50 £27.50 £30.00
Average hourly rate % change year-on-year
+3.63% -8.33%
90% offered a hourly rate of more than £12.10 £12.31 £12.00
10% offered a hourly rate of more than £49.50 £52.30 £49.80
UK excluding London average hourly rate £30.00 £27.50 £31.00
% change year-on-year
+9.09% -11.29%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 6 March 2015.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 6 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -34 16 £188 -31.81% 64
South East -11 5 £150 -70.00% 10
London -12 5 £188 -25.00% 18
Buckinghamshire - 4 - - 1
West Midlands +2 3 - - 8
East of England +15 2 £188 -
Coventry - 2 - - 3
City of London +8 1 £400 +86.04% 5
Hertfordshire +3 1 £175 -
Hampshire -8 1 £150 - 1
North West - 1 £325 - 10
Worcestershire - 1 - -
Scotland - 1 - -
Cambridgeshire - 1 £200 -
Worcester - 1 - -
Manchester - 1 £325 - 6
Glasgow - 1 - -
Guildford - - - -
Harlow - - - -
Harrogate - - - - 1
Kingston Upon Thames - - - -
Knutsford - - - -
Leeds - - - - 6
Liverpool - - - -
Altrincham - - - -
Banbury - - - -
Bedford - - - -
Blackpool - - - -
Bolton - - - - 1
Bournemouth - - - - 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 6 March 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 33 (70.21%) SEO
2 31 (65.96%) Marketing
3 16 (34.04%) Analytics
4 15 (31.91%) Social Media
4 15 (31.91%) Google
5 14 (29.79%) E-Commerce
6 13 (27.66%) HTML
7 12 (25.53%) Digital Marketing
8 11 (23.40%) CSS
9 10 (21.28%) User Experience
9 10 (21.28%) Google Analytics
10 9 (19.15%) CMS
11 8 (17.02%) Analytical Skills
12 7 (14.89%) Retail
12 7 (14.89%) Content Management
13 6 (12.77%) Search Engine Marketing
14 5 (10.64%) Email Marketing
14 5 (10.64%) Online Marketing
14 5 (10.64%) Digital Media
14 5 (10.64%) PHP
14 5 (10.64%) Degree
15 4 (8.51%) MySQL
15 4 (8.51%) Photoshop
15 4 (8.51%) MS Office
15 4 (8.51%) Microsoft
15 4 (8.51%) Project Management
15 4 (8.51%) Time Management
15 4 (8.51%) Blog
16 3 (6.38%) jQuery
16 3 (6.38%) Omniture

Pay per click
Top Related IT Skills by Category

For the 6 months to 6 March 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 9 (19.15%) CMS
2 1 (2.13%) Drupal
2 1 (2.13%) WordPress
2 1 (2.13%) IIS
Applications
1 4 (8.51%) Photoshop
1 4 (8.51%) MS Office
2 2 (4.26%) Spreadsheet
Business Applications
1 10 (21.28%) Google Analytics
2 2 (4.26%) WebTrends
3 1 (2.13%) Radian6
Database & Business Intelligence
1 4 (8.51%) MySQL
Development Applications
1 2 (4.26%) Subversion
1 2 (4.26%) Git (software)
2 1 (2.13%) PHPUnit
General
1 31 (65.96%) Marketing
2 7 (14.89%) Retail
3 3 (6.38%) Finance
4 2 (4.26%) Dutch Language
4 2 (4.26%) French Language
5 1 (2.13%) Automotive
5 1 (2.13%) Legal
5 1 (2.13%) Publishing
Job Titles
1 12 (25.53%) PPC Executive
2 11 (23.40%) PPC Manager
2 11 (23.40%) PPC Analyst
2 11 (23.40%) PPC Specialist
3 7 (14.89%) Developer
4 5 (10.64%) PHP Developer
5 4 (8.51%) Marketing Executive
5 4 (8.51%) Consultant
6 2 (4.26%) Marketing Manager
6 2 (4.26%) Digital Marketing Manager
6 2 (4.26%) Digital Marketing Executive
6 2 (4.26%) Social Media Consultant
6 2 (4.26%) Content Manager
6 2 (4.26%) Web Developer
7 1 (2.13%) Campaign Manager
7 1 (2.13%) PHP LAMP Developer
7 1 (2.13%) Digital Architect
7 1 (2.13%) Senior Digital Producer
7 1 (2.13%) Marketing Strategy Consultant
7 1 (2.13%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 13 (27.66%) HTML
2 11 (23.40%) CSS
3 3 (6.38%) Ajax
3 3 (6.38%) jQuery
4 2 (4.26%) XHTML
4 2 (4.26%) .NET
5 1 (2.13%) ASP.NET
5 1 (2.13%) SOAP
5 1 (2.13%) LAMP
5 1 (2.13%) Symfony
5 1 (2.13%) CodeIgniter
5 1 (2.13%) ASP.NET MVC
5 1 (2.13%) HTML5
5 1 (2.13%) REST
5 1 (2.13%) KnockoutJS
5 1 (2.13%) Twitter Bootstrap
Miscellaneous
1 15 (31.91%) Social Media
2 10 (21.28%) User Experience
3 8 (17.02%) Analytical Skills
4 5 (10.64%) Digital Media
5 4 (8.51%) Blog
6 3 (6.38%) Mobile App
6 3 (6.38%) Copywriting
7 2 (4.26%) FMCG
7 2 (4.26%) Management Information System
8 1 (2.13%) Contract for Difference
8 1 (2.13%) Spread Betting
8 1 (2.13%) Open Source
8 1 (2.13%) Performance Metrics
Operating Systems
1 2 (4.26%) Linux
Processes & Methodologies
1 33 (70.21%) SEO
2 16 (34.04%) Analytics
3 14 (29.79%) E-Commerce
4 12 (25.53%) Digital Marketing
5 7 (14.89%) Content Management
6 6 (12.77%) Search Engine Marketing
7 5 (10.64%) Email Marketing
7 5 (10.64%) Online Marketing
8 4 (8.51%) Time Management
8 4 (8.51%) Project Management
9 3 (6.38%) B2B
9 3 (6.38%) Migration
9 3 (6.38%) Information Architecture
9 3 (6.38%) Web Development
9 3 (6.38%) Marketing Strategy
9 3 (6.38%) Responsive Web Design
10 2 (4.26%) Budget Control
10 2 (4.26%) Business Development
10 2 (4.26%) Workflow
10 2 (4.26%) User Acceptance Testing
Programming Languages
1 5 (10.64%) PHP
2 3 (6.38%) JavaScript
3 1 (2.13%) C#
Qualifications
1 5 (10.64%) Degree
Quality Assurance & Compliance
1 2 (4.26%) QA
Vendors
1 15 (31.91%) Google
2 4 (8.51%) Microsoft
3 3 (6.38%) Adobe
3 3 (6.38%) Omniture
3 3 (6.38%) Facebook
3 3 (6.38%) Twitter
4 2 (4.26%) Coremetrics
5 1 (2.13%) Zend
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