The first table below looks at the demand for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 542 538 553
Rank change year-on-year
-4 +15
Contract jobs citing Pay per click 38 31 34
As % of all contract IT jobs located in the UK 0.071% 0.061% 0.059%
As % of the Processes & Methodologies category 0.095% 0.083% 0.083%
Number of daily rates quoted 28 9 16
Average daily rate
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of your Daily Rate
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£300 £200 £275
Average daily rate % change year-on-year
+50.00% -27.27%
90% offered a daily rate of more than £200 £173 £194
10% offered a daily rate of more than £375 £305 £393
UK excluding London average daily rate £300 £200 £338
% change year-on-year
+50.00% -40.74%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £14.00
UK excluding London average hourly rate - - £14.00
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39905 37171 40797
As % of all contract IT jobs located in the UK 74.12% 72.91% 70.44%
Number of daily rates quoted 24736 22529 23452
Average daily rate £400 £403 £400
Average daily rate % change year-on-year
-0.62% +0.62%
90% offered a daily rate of more than £275 £270 £270
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1139 1072 1445
Average hourly rate £25.00 £30.00 £30.45
Average hourly rate % change year-on-year
-16.66% -1.47%
90% offered a hourly rate of more than £12.50 £12.50 £13.42
10% offered a hourly rate of more than £47.50 £47.50 £45.95
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 23 July 2014.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 34 £300 +50.00% 65
London +4 16 £325 +62.50% 29
South East +1 9 £225 -30.76% 5
Berkshire +8 7 £213 - 1
South West - 6 £300 - 3
Wiltshire - 6 £313 -
Swindon - 5 £300 -
City of London +32 4 £125 - 5
Scotland -15 4 £325 - 1
North West -3 2 £313 - 12
Merseyside +3 1 £350 - 1
Liverpool -2 1 £350 -
East of England -22 1 - - 2
Cambridgeshire - 1 - - 1
Cheshire - 1 £275 - 2
Oxfordshire - 1 £400 -
Oxford - 1 £400 -
Peterborough - 1 - - 1
Chester - 1 £275 - 2
Crawley - - - -
Derby - - - -
East Grinstead - - - -
Egham - - - -
Gatwick - - - -
Glasgow - - - -
Godalming - - - -
Gosport - - - -
Harrogate - - - - 1
Ilford - - - -
Kingston Upon Thames - - - -

Pay per click
Top 30 Related IT Skills

For the 6 months to 23 July 2014, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 53 (79.10%) SEO
2 45 (67.16%) Marketing
3 33 (49.25%) Analytics
4 25 (37.31%) Google
5 24 (35.82%) Digital Marketing
6 21 (31.34%) Google Analytics
7 17 (25.37%) E-Commerce
8 16 (23.88%) CMS
8 16 (23.88%) Social Media
9 12 (17.91%) Web Analytics
9 12 (17.91%) Content Management
10 11 (16.42%) HTML
10 11 (16.42%) Mobile App
10 11 (16.42%) Digital Media
11 10 (14.93%) Finance
11 10 (14.93%) Omniture
12 9 (13.43%) Email Marketing
12 9 (13.43%) WebTrends
12 9 (13.43%) Project Management
13 8 (11.94%) Advertising
13 8 (11.94%) CSS
14 7 (10.45%) Microsoft
14 7 (10.45%) Magnolia
15 6 (8.96%) JavaScript
15 6 (8.96%) MS Office
15 6 (8.96%) Online Marketing
15 6 (8.96%) MS PowerPoint
15 6 (8.96%) Retail
15 6 (8.96%) Degree
15 6 (8.96%) German Language

Pay per click
Top Related IT Skills by Category

For the 6 months to 23 July 2014, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 16 (23.88%) CMS
2 7 (10.45%) Magnolia
3 5 (7.46%) Drupal
4 4 (5.97%) IBM Notes
5 1 (1.49%) WebLogic
5 1 (1.49%) concrete5
Applications
1 6 (8.96%) MS Office
1 6 (8.96%) MS PowerPoint
2 5 (7.46%) MS Excel
3 1 (1.49%) Spreadsheet
Business Applications
1 21 (31.34%) Google Analytics
2 9 (13.43%) WebTrends
3 2 (2.99%) SiteCatalyst
4 1 (1.49%) Magento
Communications & Networking
1 3 (4.48%) Internet
2 2 (2.99%) Extranet
3 1 (1.49%) MVNO
Database & Business Intelligence
1 2 (2.99%) MySQL
Development Applications
1 2 (2.99%) Git (software)
2 1 (1.49%) PhoneGap
2 1 (1.49%) Visual Studio
2 1 (1.49%) Toad
General
1 45 (67.16%) Marketing
2 10 (14.93%) Finance
3 8 (11.94%) Advertising
4 6 (8.96%) Retail
4 6 (8.96%) German Language
5 4 (5.97%) French Language
6 3 (4.48%) Dutch Language
6 3 (4.48%) Banking
7 1 (1.49%) Czech Language
Job Titles
1 14 (20.90%) PPC Specialist
1 14 (20.90%) PPC Manager
1 14 (20.90%) PPC Analyst
1 14 (20.90%) PPC Executive
2 7 (10.45%) Analyst
3 5 (7.46%) Developer
3 5 (7.46%) Marketing Executive
4 4 (5.97%) Search Manager
4 4 (5.97%) Web Analyst
4 4 (5.97%) Digital Marketing Executive
5 3 (4.48%) Web Manager
5 3 (4.48%) Consultant
5 3 (4.48%) Project Manager
5 3 (4.48%) Digital Producer
5 3 (4.48%) Content Manager
5 3 (4.48%) Marketing Manager
6 2 (2.99%) Digital Marketing Manager
6 2 (2.99%) Web Content Manager
6 2 (2.99%) Drupal Developer
6 2 (2.99%) Web Developer
Libraries, Frameworks & Software Standards
1 11 (16.42%) HTML
2 8 (11.94%) CSS
3 4 (5.97%) XML
4 3 (4.48%) jQuery
5 2 (2.99%) .NET
5 2 (2.99%) XSL
5 2 (2.99%) XSLT
5 2 (2.99%) Flash
5 2 (2.99%) XHTML
5 2 (2.99%) RSS
5 2 (2.99%) XML Schema
6 1 (1.49%) JSON
6 1 (1.49%) Symfony
6 1 (1.49%) HTML5
6 1 (1.49%) CSS3
6 1 (1.49%) Sass
6 1 (1.49%) LESS
Miscellaneous
1 16 (23.88%) Social Media
2 11 (16.42%) Digital Media
2 11 (16.42%) Mobile App
3 3 (4.48%) Copywriting
4 2 (2.99%) New Media
5 1 (1.49%) Handset
5 1 (1.49%) Blog
5 1 (1.49%) FMCG
5 1 (1.49%) Video on Demand
Operating Systems
1 1 (1.49%) UNIX
1 1 (1.49%) Windows
1 1 (1.49%) Linux
Processes & Methodologies
1 53 (79.10%) SEO
2 33 (49.25%) Analytics
3 24 (35.82%) Digital Marketing
4 17 (25.37%) E-Commerce
5 12 (17.91%) Content Management
5 12 (17.91%) Web Analytics
6 9 (13.43%) Email Marketing
6 9 (13.43%) Project Management
7 6 (8.96%) Online Marketing
8 4 (5.97%) Marketing Strategy
8 4 (5.97%) B2B
8 4 (5.97%) CRM
8 4 (5.97%) Agile Software Development
8 4 (5.97%) Web Development
8 4 (5.97%) Search Engine Marketing
9 3 (4.48%) Display Advertising
9 3 (4.48%) Multivariate Testing
9 3 (4.48%) Market Research
9 3 (4.48%) Social Media Marketing
10 2 (2.99%) User Stories
Programming Languages
1 6 (8.96%) JavaScript
2 3 (4.48%) PHP
3 2 (2.99%) SQL
3 2 (2.99%) ActionScript
4 1 (1.49%) C
4 1 (1.49%) COBOL
4 1 (1.49%) Java
Qualifications
1 6 (8.96%) Degree
2 1 (1.49%) ISTQB Foundation Certification
2 1 (1.49%) ISEB
2 1 (1.49%) ACCA
2 1 (1.49%) CIMA
2 1 (1.49%) ISTQB
Quality Assurance & Compliance
1 5 (7.46%) QA
Vendors
1 25 (37.31%) Google
2 10 (14.93%) Omniture
3 7 (10.45%) Microsoft
4 4 (5.97%) Lotus
4 4 (5.97%) Facebook
5 2 (2.99%) ExactTarget
5 2 (2.99%) Salesforce.com
5 2 (2.99%) Zend
6 1 (1.49%) Oracle
6 1 (1.49%) webMethods
6 1 (1.49%) Twitter
Merseyside
Computer People
Rate: £150.00 - £200.00 per day
Posted: 2 days ago