The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 5 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 Dec 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 538 611 620
Rank change year-on-year
+73 +9
Contract jobs citing Pay per click 89 26 29
As % of all contract IT jobs located in the UK 0.18% 0.048% 0.051%
As % of the Processes & Methodologies category 0.21% 0.059% 0.066%
Number of daily rates quoted 21 16 13
Median daily rate £275 £400 £250
Median daily rate % change year-on-year
-31.25% +60.00%
90% offered a daily rate of more than £128 £210 £155
10% offered a daily rate of more than £325 £525 £470
UK excluding London median daily rate £150 £400 £283
% change year-on-year
-62.50% +41.59%
Number of hourly rates quoted 48 1 2
Median hourly rate £14.50 £27.66 £17.50
Median hourly rate % change year-on-year
-47.57% +58.05%
UK excluding London median hourly rate £14.50 - £17.50

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41422 44386 44123
As % of all contract IT jobs located in the UK 82.54% 81.14% 76.98%
Number of daily rates quoted 27610 28756 28711
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £295 £275
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 1089 1336 1216
Median hourly rate £30.00 £31.44 £25.00
Median hourly rate % change year-on-year
-4.58% +25.76%
90% offered a hourly rate of more than £12.50 £12.50 £12.00
10% offered a hourly rate of more than £50.00 £50.00 £49.85
UK excluding London median hourly rate £30.75 £34.95 £25.00
% change year-on-year
-12.01% +39.80%

Pay per click
Jobs Demand Trend

The demand trend of contract jobs citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 5 December 2016.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 5 December 2016.

Pay per click Hourly Rate Histogram in the UK

Pay per click
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 5 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +53 78 £275 -31.25% 55
London +21 36 £300 -11.11% 22
South East +22 18 £250 -37.50% 9
South West - 11 £128 - 1
Scotland - 7 - -
Reading - 7 - -
Berkshire - 7 - -
City of London +8 6 £450 +157.14% 3
Southampton - 5 £128 -
Hampshire - 5 £128 - 5
Bristol - 5 - -
North West +9 3 £150 -60.00% 12
East of England +8 3 - - 1
Aberdeen - 3 - -
Edinburgh - 3 - -
West Midlands - 3 - -
Dorset - 3 - -
Birmingham - 3 - -
Surrey - 3 £300 - 2
Bournemouth - 3 - -
Yorkshire +13 2 - - 5
North Yorkshire +5 2 - - 1
Reigate - 2 £300 -
York - 2 - - 1
Brighton - 2 £250 - 1
Peterborough - 2 - -
Crewe - 2 - -
Plymouth - 2 - -
East Sussex - 2 £250 - 1
Cheshire - 2 - - 3

Pay per click
Top 30 Related IT Skills

For the 6 months to 5 December 2016, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Pay per click.

1 57 (43.85%) HP
2 53 (40.77%) Marketing
3 48 (36.92%) SEO
4 40 (30.77%) Analytics
5 36 (27.69%) Google
5 36 (27.69%) Digital Marketing
6 30 (23.08%) Google Analytics
6 30 (23.08%) Social Media
7 20 (15.38%) Analytical Skills
8 15 (11.54%) E-Commerce
9 14 (10.77%) HTML
10 13 (10.00%) Web Analytics
11 11 (8.46%) Retail
11 11 (8.46%) CSS
11 11 (8.46%) Adobe
12 10 (7.69%) Adobe Analytics
12 10 (7.69%) Degree
12 10 (7.69%) Digital Analytics
13 9 (6.92%) Digital Media
13 9 (6.92%) B2B
14 8 (6.15%) SLA
14 8 (6.15%) Data Analysis
14 8 (6.15%) Advertising
14 8 (6.15%) Facebook
14 8 (6.15%) Continuous Improvement
14 8 (6.15%) DoubleClick
15 7 (5.38%) Finance
15 7 (5.38%) Project Management
15 7 (5.38%) MS Excel
16 6 (4.62%) User Experience

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (4.62%) CMS
2 1 (0.77%) concrete5
2 1 (0.77%) Kentico
2 1 (0.77%) SAS
2 1 (0.77%) Umbraco
2 1 (0.77%) WebSphere
2 1 (0.77%) WordPress
Applications
1 7 (5.38%) MS Excel
2 6 (4.62%) MS PowerPoint
3 5 (3.85%) MS Office
4 1 (0.77%) SPSS
Business Applications
1 6 (4.62%) WebTrends
2 2 (1.54%) Dynamics CRM
3 1 (0.77%) Adobe Campaign
3 1 (0.77%) SAP Oil and Gas
3 1 (0.77%) Unica
Cloud Services
1 30 (23.08%) Google Analytics
2 10 (7.69%) Adobe Analytics
3 6 (4.62%) SaaS
4 3 (2.31%) AdWords
5 1 (0.77%) Google Tag Manager
5 1 (0.77%) Trello
Communications & Networking
1 5 (3.85%) Internet
Database & Business Intelligence
1 2 (1.54%) BusinessObjects
1 2 (1.54%) MySQL
General
1 53 (40.77%) Marketing
2 11 (8.46%) Retail
3 8 (6.15%) Advertising
4 7 (5.38%) Finance
5 4 (3.08%) Brand Awareness
5 4 (3.08%) German Language
5 4 (3.08%) Manufacturing
6 2 (1.54%) Telecoms
7 1 (0.77%) Aerospace
7 1 (0.77%) Electronics
7 1 (0.77%) Publishing
Job Titles
1 61 (46.92%) Field Engineer
1 61 (46.92%) Field Service Engineer
2 51 (39.23%) Field Hardware Engineer
2 51 (39.23%) Hardware Engineer
3 49 (37.69%) Printer Engineer
4 46 (35.38%) HP Printer Engineer
5 24 (18.46%) Break Fix Engineer
6 8 (6.15%) Marketing Manager
7 7 (5.38%) Analytics Manager
7 7 (5.38%) Consultant
7 7 (5.38%) Digital Marketing Officer
7 7 (5.38%) Marketing Officer
7 7 (5.38%) SEO Consultant
8 6 (4.62%) Analyst
8 6 (4.62%) CMS Consultant
8 6 (4.62%) PPC Specialist
9 5 (3.85%) Digital Analytics Manager
10 4 (3.08%) Digital Analyst
10 4 (3.08%) Digital Marketing Manager
11 3 (2.31%) PPC Manager
Libraries, Frameworks & Software Standards
1 14 (10.77%) HTML
2 11 (8.46%) CSS
3 2 (1.54%) Web Services
Miscellaneous
1 30 (23.08%) Social Media
2 20 (15.38%) Analytical Skills
3 9 (6.92%) Digital Media
4 6 (4.62%) FMCG
4 6 (4.62%) User Experience
5 5 (3.85%) Visualisation
6 4 (3.08%) Copywriting
7 3 (2.31%) Clustering
8 2 (1.54%) Fintech
8 2 (1.54%) Mathematics
8 2 (1.54%) Statistics
Operating Systems
1 1 (0.77%) CentOS
1 1 (0.77%) Linux
Processes & Methodologies
1 48 (36.92%) SEO
2 40 (30.77%) Analytics
3 36 (27.69%) Digital Marketing
4 15 (11.54%) E-Commerce
5 13 (10.00%) Web Analytics
6 10 (7.69%) Digital Analytics
7 9 (6.92%) B2B
8 8 (6.15%) Continuous Improvement
8 8 (6.15%) Data Analysis
9 7 (5.38%) Project Management
10 6 (4.62%) Performance Analysis
10 6 (4.62%) Project Planning
11 5 (3.85%) Agile Software Development
11 5 (3.85%) CRM
11 5 (3.85%) Customer Insight
11 5 (3.85%) Data Visualisation
11 5 (3.85%) Marketing Analytics
11 5 (3.85%) Marketing Strategy
11 5 (3.85%) Online Marketing
12 4 (3.08%) Link Building
Programming Languages
1 6 (4.62%) SQL
2 5 (3.85%) JavaScript
3 2 (1.54%) C
4 1 (0.77%) PHP
4 1 (0.77%) Python
4 1 (0.77%) R
Qualifications
1 10 (7.69%) Degree
Quality Assurance & Compliance
1 8 (6.15%) SLA
2 6 (4.62%) Actionable Recommendations
3 5 (3.85%) Data Quality
4 1 (0.77%) QA
Vendors
1 57 (43.85%) HP
2 36 (27.69%) Google
3 11 (8.46%) Adobe
4 8 (6.15%) DoubleClick
4 8 (6.15%) Facebook
5 6 (4.62%) Marketo
5 6 (4.62%) Omniture
5 6 (4.62%) Twitter
6 5 (3.85%) Microsoft
6 5 (3.85%) Tableau
7 4 (3.08%) Salesforce.com
8 2 (1.54%) Brio
8 2 (1.54%) Cognos
8 2 (1.54%) Coremetrics
8 2 (1.54%) MicroStrategy
8 2 (1.54%) Tealium
9 1 (0.77%) Demandware
9 1 (0.77%) HubSpot
9 1 (0.77%) Kenshoo
9 1 (0.77%) Marin
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