The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 579 549 551
Rank change year-on-year
-30 +2
Contract jobs citing Pay per click 38 41 48
As % of all contract IT jobs located in the UK 0.066% 0.078% 0.084%
As % of the Processes & Methodologies category 0.090% 0.11% 0.12%
Number of daily rates quoted 12 20 24
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£238 £294 £218
Average daily rate % change year-on-year
-19.14% +35.05%
90% offered a daily rate of more than £126 £198 £183
10% offered a daily rate of more than £325 £339 £375
UK excluding London average daily rate £250 £300 £375
% change year-on-year
-16.66% -20.00%
Number of hourly rates quoted 6 0 1
Average hourly rate £28.75 - £17.50
UK excluding London average hourly rate £28.75 - £17.50

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42151 38998 41410
As % of all contract IT jobs located in the UK 73.68% 74.02% 72.04%
Number of daily rates quoted 26532 24183 24007
Average daily rate £413 £400 £400
Average daily rate % change year-on-year
+3.12% -
90% offered a daily rate of more than £275 £275 £269
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £365 £365
% change year-on-year
+2.73% -
Number of hourly rates quoted 1155 1087 1536
Average hourly rate £24.00 £27.80 £30.00
Average hourly rate % change year-on-year
-13.66% -7.33%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £50.00 £46.00 £46.00
UK excluding London average hourly rate £26.83 £30.00 £28.50
% change year-on-year
-10.56% +5.26%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 1 October 2014.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 1 October 2014.

Pay per click Hourly Rate Histogram in the UK

Pay per click
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -24 33 £200 -31.91% 65
London +2 12 £175 -36.36% 26
North West -4 6 - - 10
South East -9 6 £238 +18.75% 8
City of London +32 4 £188 -50.00% 6
Manchester -11 4 - - 5
East of England -29 4 - - 5
Berkshire +18 3 - -
Hampshire - 3 £238 - 2
East Midlands +3 2 - - 2
South West -30 2 - - 4
Yorkshire - 2 - - 8
Lincolnshire - 2 - - 1
South Yorkshire - 2 - - 3
Sheffield - 2 - - 2
West Midlands -15 1 - - 1
Slough - 1 - -
Southampton - 1 £238 - 2
Coventry - 1 - -
Egham - - - -
Enfield - - - -
Farnham - - - -
Gatwick - - - -
Guildford - - - -
Harrogate - - - -
Hull - - - -
Kingston Upon Thames - - - -
Leeds - - - - 2
Lincoln - - - -
Liverpool - - - - 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 1 October 2014, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 56 (75.68%) SEO
1 56 (75.68%) Marketing
2 34 (45.95%) Analytics
3 30 (40.54%) Google
4 25 (33.78%) Social Media
5 22 (29.73%) Google Analytics
5 22 (29.73%) E-Commerce
6 20 (27.03%) CMS
7 19 (25.68%) HTML
8 18 (24.32%) Digital Marketing
9 14 (18.92%) Analytical Skills
10 13 (17.57%) Email Marketing
10 13 (17.57%) CSS
11 12 (16.22%) Mobile App
12 11 (14.86%) Content Management
13 10 (13.51%) Web Analytics
13 10 (13.51%) JavaScript
13 10 (13.51%) User Experience
14 9 (12.16%) Finance
14 9 (12.16%) Project Management
15 8 (10.81%) WebTrends
15 8 (10.81%) Omniture
15 8 (10.81%) Digital Media
15 8 (10.81%) Facebook
16 7 (9.46%) Magnolia
16 7 (9.46%) Copywriting
16 7 (9.46%) Online Marketing
16 7 (9.46%) MS Office
16 7 (9.46%) Microsoft
17 6 (8.11%) MS Excel

Pay per click
Top Related IT Skills by Category

For the 6 months to 1 October 2014, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 20 (27.03%) CMS
2 7 (9.46%) Magnolia
3 5 (6.76%) Drupal
4 4 (5.41%) IBM Notes
5 2 (2.70%) WordPress
6 1 (1.35%) concrete5
Applications
1 7 (9.46%) MS Office
2 6 (8.11%) MS Excel
3 5 (6.76%) MS PowerPoint
4 1 (1.35%) Photoshop
4 1 (1.35%) Adobe Creative Suite
Business Applications
1 22 (29.73%) Google Analytics
2 8 (10.81%) WebTrends
3 1 (1.35%) Magento
3 1 (1.35%) SiteCatalyst
Communications & Networking
1 3 (4.05%) Internet
1 3 (4.05%) MVNO
2 2 (2.70%) Extranet
3 1 (1.35%) Intranet
3 1 (1.35%) FTP
Database & Business Intelligence
1 2 (2.70%) MySQL
Development Applications
1 4 (5.41%) Git (software)
2 2 (2.70%) Subversion
General
1 56 (75.68%) Marketing
2 9 (12.16%) Finance
3 5 (6.76%) French Language
3 5 (6.76%) German Language
3 5 (6.76%) Advertising
3 5 (6.76%) Retail
4 4 (5.41%) Dutch Language
5 1 (1.35%) Telecoms
5 1 (1.35%) Automotive
5 1 (1.35%) Banking
5 1 (1.35%) Publishing
5 1 (1.35%) Games
Job Titles
1 20 (27.03%) PPC Executive
2 19 (25.68%) PPC Manager
2 19 (25.68%) PPC Analyst
2 19 (25.68%) PPC Specialist
3 9 (12.16%) Analyst
4 7 (9.46%) Marketing Executive
5 6 (8.11%) Developer
6 4 (5.41%) Consultant
6 4 (5.41%) Web Analyst
7 3 (4.05%) Web Manager
7 3 (4.05%) Search Manager
7 3 (4.05%) Account Manager
7 3 (4.05%) Project Manager
7 3 (4.05%) Digital Marketing Executive
8 2 (2.70%) Social Media Manager
8 2 (2.70%) Social Media Consultant
8 2 (2.70%) PHP LAMP Developer
8 2 (2.70%) Web Designer
8 2 (2.70%) PHP Developer
8 2 (2.70%) Web Developer
Libraries, Frameworks & Software Standards
1 19 (25.68%) HTML
2 13 (17.57%) CSS
3 5 (6.76%) jQuery
4 3 (4.05%) XML
5 2 (2.70%) XSL
5 2 (2.70%) XSLT
5 2 (2.70%) .NET
5 2 (2.70%) Flash
5 2 (2.70%) XHTML
5 2 (2.70%) RSS
5 2 (2.70%) XML Schema
5 2 (2.70%) LAMP
5 2 (2.70%) CodeIgniter
5 2 (2.70%) Ajax
6 1 (1.35%) Symfony
6 1 (1.35%) JSON
6 1 (1.35%) Sass
6 1 (1.35%) LESS
6 1 (1.35%) HTML5
6 1 (1.35%) CSS3
Miscellaneous
1 25 (33.78%) Social Media
2 14 (18.92%) Analytical Skills
3 12 (16.22%) Mobile App
4 10 (13.51%) User Experience
5 8 (10.81%) Digital Media
6 7 (9.46%) Copywriting
7 5 (6.76%) Blog
8 3 (4.05%) Handset
9 1 (1.35%) FMCG
Operating Systems
1 3 (4.05%) Linux
2 1 (1.35%) Mac OS X
2 1 (1.35%) Windows
Processes & Methodologies
1 56 (75.68%) SEO
2 34 (45.95%) Analytics
3 22 (29.73%) E-Commerce
4 18 (24.32%) Digital Marketing
5 13 (17.57%) Email Marketing
6 11 (14.86%) Content Management
7 10 (13.51%) Web Analytics
8 9 (12.16%) Project Management
9 7 (9.46%) Online Marketing
10 6 (8.11%) Web Development
11 5 (6.76%) Agile Software Development
11 5 (6.76%) CRM
12 4 (5.41%) Marketing Strategy
12 4 (5.41%) People Management
13 3 (4.05%) Migration
13 3 (4.05%) Multivariate Testing
13 3 (4.05%) User Acceptance Testing
13 3 (4.05%) B2B
13 3 (4.05%) Line Management
13 3 (4.05%) Social Media Marketing
Programming Languages
1 10 (13.51%) JavaScript
2 5 (6.76%) PHP
3 3 (4.05%) C
4 2 (2.70%) ActionScript
Qualifications
1 6 (8.11%) Degree
2 1 (1.35%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 5 (6.76%) QA
Vendors
1 30 (40.54%) Google
2 8 (10.81%) Omniture
2 8 (10.81%) Facebook
3 7 (9.46%) Microsoft
4 5 (6.76%) Twitter
5 4 (5.41%) Lotus
5 4 (5.41%) Coremetrics
6 2 (2.70%) ExactTarget
6 2 (2.70%) Zend
7 1 (1.35%) Adobe
7 1 (1.35%) Salesforce.com