The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 556 544 554
Rank change year-on-year
-12 +10
Contract jobs citing Pay per click 43 29 41
As % of all contract IT jobs located in the UK 0.076% 0.055% 0.071%
As % of the Processes & Methodologies category 0.10% 0.075% 0.100%
Number of daily rates quoted 25 13 22
Average daily rate
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of your Daily Rate
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£275 £210 £210
Average daily rate % change year-on-year
+30.95% -
90% offered a daily rate of more than £159 £180 £181
10% offered a daily rate of more than £375 £325 £375
UK excluding London average daily rate £275 £288 £338
% change year-on-year
-4.34% -14.81%
Number of hourly rates quoted 4 0 1
Average hourly rate £30.00 - £17.50
UK excluding London average hourly rate £30.00 - £17.50

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41740 38461 41085
As % of all contract IT jobs located in the UK 74.13% 73.30% 70.92%
Number of daily rates quoted 25873 23589 23801
Average daily rate £405 £400 £400
Average daily rate % change year-on-year
+1.25% -
90% offered a daily rate of more than £275 £270 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 1149 1035 1459
Average hourly rate £22.88 £27.80 £31.25
Average hourly rate % change year-on-year
-17.71% -11.04%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £50.00 £46.00 £45.00
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 21 August 2014.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 21 August 2014.

Pay per click Hourly Rate Histogram in the UK

Pay per click
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 21 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 39 £240 +14.28% 77
London +16 19 £248 +20.73% 36
South East +5 9 £225 -14.28% 12
Berkshire +6 6 £213 - 2
North West +3 4 £275 -17.91% 17
South West -34 4 £300 - 2
City of London +29 3 £125 - 10
Hampshire -7 2 £238 -26.92% 4
East of England -27 2 - - 3
Yorkshire - 2 - - 2
Cambridgeshire - 2 - - 1
South Yorkshire - 2 - - 1
Sheffield - 2 - - 1
Manchester -10 1 - - 12
Chester - 1 £275 - 1
Coventry - 1 - -
Cheshire - 1 £275 - 1
West Midlands - 1 - - 1
Derbyshire - - - -
Dorset - - - - 1
East Sussex - - - -
Essex - - - -
Staffordshire - - - -
Surrey - - - - 3
West Sussex - - - -
West Yorkshire - - - - 1
Worcestershire - - - - 1
Hertfordshire - - - - 1
Kent - - - - 2
Lancashire - - - - 3

Pay per click
Top 30 Related IT Skills

For the 6 months to 21 August 2014, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 57 (76.00%) SEO
2 54 (72.00%) Marketing
3 33 (44.00%) Analytics
4 28 (37.33%) Google
5 23 (30.67%) Digital Marketing
6 22 (29.33%) Social Media
7 20 (26.67%) E-Commerce
7 20 (26.67%) Google Analytics
8 17 (22.67%) CMS
9 14 (18.67%) HTML
10 12 (16.00%) Web Analytics
11 11 (14.67%) Finance
11 11 (14.67%) Content Management
11 11 (14.67%) Mobile App
12 10 (13.33%) Omniture
12 10 (13.33%) Email Marketing
12 10 (13.33%) Online Marketing
12 10 (13.33%) Digital Media
13 9 (12.00%) WebTrends
13 9 (12.00%) Project Management
14 8 (10.67%) JavaScript
14 8 (10.67%) CSS
14 8 (10.67%) Microsoft
14 8 (10.67%) Advertising
14 8 (10.67%) Retail
15 7 (9.33%) MS Office
15 7 (9.33%) MS Excel
15 7 (9.33%) Degree
15 7 (9.33%) Magnolia
16 6 (8.00%) MS PowerPoint

Pay per click
Top Related IT Skills by Category

For the 6 months to 21 August 2014, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 17 (22.67%) CMS
2 7 (9.33%) Magnolia
3 5 (6.67%) Drupal
4 4 (5.33%) IBM Notes
5 1 (1.33%) concrete5
Applications
1 7 (9.33%) MS Office
1 7 (9.33%) MS Excel
2 6 (8.00%) MS PowerPoint
3 1 (1.33%) Spreadsheet
3 1 (1.33%) Photoshop
Business Applications
1 20 (26.67%) Google Analytics
2 9 (12.00%) WebTrends
3 2 (2.67%) SiteCatalyst
4 1 (1.33%) Magento
Communications & Networking
1 5 (6.67%) Internet
2 3 (4.00%) MVNO
3 2 (2.67%) Extranet
4 1 (1.33%) FTP
4 1 (1.33%) Intranet
Database & Business Intelligence
1 2 (2.67%) MySQL
Development Applications
1 2 (2.67%) Git (software)
2 1 (1.33%) Visual Studio
General
1 54 (72.00%) Marketing
2 11 (14.67%) Finance
3 8 (10.67%) Advertising
3 8 (10.67%) Retail
4 5 (6.67%) German Language
5 4 (5.33%) French Language
6 3 (4.00%) Dutch Language
7 2 (2.67%) Banking
8 1 (1.33%) Telecoms
8 1 (1.33%) Publishing
8 1 (1.33%) Games
8 1 (1.33%) Automotive
Job Titles
1 19 (25.33%) PPC Specialist
1 19 (25.33%) PPC Manager
1 19 (25.33%) PPC Analyst
1 19 (25.33%) PPC Executive
2 8 (10.67%) Analyst
3 6 (8.00%) Marketing Executive
4 5 (6.67%) Search Manager
4 5 (6.67%) Developer
5 4 (5.33%) Web Analyst
5 4 (5.33%) Digital Marketing Executive
6 3 (4.00%) Content Manager
6 3 (4.00%) Web Manager
6 3 (4.00%) Marketing Manager
6 3 (4.00%) Project Manager
6 3 (4.00%) Digital Producer
7 2 (2.67%) Designer
7 2 (2.67%) Drupal Developer
7 2 (2.67%) Web Content Manager
7 2 (2.67%) Web Designer
7 2 (2.67%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 14 (18.67%) HTML
2 8 (10.67%) CSS
3 3 (4.00%) XML
3 3 (4.00%) jQuery
4 2 (2.67%) .NET
4 2 (2.67%) XSL
4 2 (2.67%) XSLT
4 2 (2.67%) Flash
4 2 (2.67%) XHTML
4 2 (2.67%) RSS
4 2 (2.67%) XML Schema
5 1 (1.33%) JSON
5 1 (1.33%) Symfony
5 1 (1.33%) HTML5
5 1 (1.33%) CSS3
5 1 (1.33%) PhoneGap
5 1 (1.33%) Sass
5 1 (1.33%) LESS
Miscellaneous
1 22 (29.33%) Social Media
2 11 (14.67%) Mobile App
3 10 (13.33%) Digital Media
4 4 (5.33%) Copywriting
5 3 (4.00%) Handset
6 2 (2.67%) Blog
7 1 (1.33%) FMCG
Operating Systems
1 1 (1.33%) Windows
1 1 (1.33%) Linux
1 1 (1.33%) Mac OS X
Processes & Methodologies
1 57 (76.00%) SEO
2 33 (44.00%) Analytics
3 23 (30.67%) Digital Marketing
4 20 (26.67%) E-Commerce
5 12 (16.00%) Web Analytics
6 11 (14.67%) Content Management
7 10 (13.33%) Email Marketing
7 10 (13.33%) Online Marketing
8 9 (12.00%) Project Management
9 4 (5.33%) Agile Software Development
9 4 (5.33%) B2B
9 4 (5.33%) CRM
9 4 (5.33%) Marketing Strategy
9 4 (5.33%) Web Development
10 3 (4.00%) Social Media Marketing
10 3 (4.00%) Multivariate Testing
11 2 (2.67%) Search Engine Marketing
11 2 (2.67%) User Acceptance Testing
11 2 (2.67%) Time Management
11 2 (2.67%) OO
Programming Languages
1 8 (10.67%) JavaScript
2 3 (4.00%) PHP
2 3 (4.00%) C
3 2 (2.67%) ActionScript
4 1 (1.33%) SQL
Qualifications
1 7 (9.33%) Degree
2 1 (1.33%) PRINCE2 Practitioner
2 1 (1.33%) ACCA
2 1 (1.33%) CIMA
Quality Assurance & Compliance
1 5 (6.67%) QA
Vendors
1 28 (37.33%) Google
2 10 (13.33%) Omniture
3 8 (10.67%) Microsoft
4 6 (8.00%) Facebook
5 4 (5.33%) Lotus
6 3 (4.00%) Twitter
7 2 (2.67%) ExactTarget
7 2 (2.67%) Zend
8 1 (1.33%) Coremetrics
8 1 (1.33%) Salesforce.com
8 1 (1.33%) Adobe
Hampshire
Spectrum IT Recruitment (South) Ltd
Posted: 3 days ago
Wigan, Lancashire
beITrecruitment Limited
Posted: 6 days ago
Manchester
Venn Group - UK
Rate: 85 Per Day
Posted: 6 days ago