The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 583 558 522
Rank change year-on-year
-25 -36
Contract jobs citing Pay per click 30 34 35
As % of all contract IT jobs located in the UK 0.054% 0.064% 0.071%
As % of the Processes & Methodologies category 0.069% 0.084% 0.095%
Number of daily rates quoted 9 27 13
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£250 £300 £200
Average daily rate % change year-on-year
-16.66% +50.00%
90% offered a daily rate of more than £169 £200 £176
10% offered a daily rate of more than £380 £375 £300
UK excluding London average daily rate £175 £300 £220
% change year-on-year
-41.66% +36.36%
Number of hourly rates quoted 1 0 0
Average hourly rate £12.50 - -
UK excluding London average hourly rate £12.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43274 40267 36736
As % of all contract IT jobs located in the UK 77.50% 76.08% 74.60%
Number of daily rates quoted 27921 25102 22050
Average daily rate £413 £400 £410
Average daily rate % change year-on-year
+3.12% -2.43%
90% offered a daily rate of more than £288 £275 £274
10% offered a daily rate of more than £575 £572 £575
UK excluding London average daily rate £388 £375 £370
% change year-on-year
+3.33% +1.35%
Number of hourly rates quoted 1158 1185 1094
Average hourly rate £29.00 £26.50 £30.00
Average hourly rate % change year-on-year
+9.43% -11.66%
90% offered a hourly rate of more than £12.40 £13.00 £12.93
10% offered a hourly rate of more than £50.00 £47.50 £47.50
UK excluding London average hourly rate £30.00 £28.50 £30.50
% change year-on-year
+5.26% -6.55%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 3 July 2015.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Top 18 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -35 30 £250 -16.66% 71
East Midlands - 10 £235 -
London -18 8 £313 -3.84% 29
Leicestershire - 8 £145 -
West Midlands - 6 - - 2
South East -20 3 £175 -22.22% 17
Leicester - 3 £145 -
Leeds - 2 - - 5
Nottinghamshire - 2 £325 -
West Yorkshire - 2 - - 5
Yorkshire - 2 - - 6
Hampshire - 2 - - 9
East of England +2 1 - - 3
City of London -9 1 - - 9
Suffolk - 1 - -
East Sussex - 1 £175 - 2
Brighton - 1 £175 - 2
Ipswich - 1 - -

Pay per click
Top 30 Related IT Skills

For the 6 months to 3 July 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 48 (73.85%) SEO
1 48 (73.85%) Marketing
2 32 (49.23%) Analytics
3 27 (41.54%) Digital Marketing
4 24 (36.92%) Google
5 23 (35.38%) HTML
6 22 (33.85%) User Experience
7 20 (30.77%) CSS
8 19 (29.23%) E-Commerce
9 16 (24.62%) Social Media
10 15 (23.08%) Google Analytics
10 15 (23.08%) Analytical Skills
11 14 (21.54%) Degree
11 14 (21.54%) Content Management
12 12 (18.46%) Retail
12 12 (18.46%) Web Design
13 11 (16.92%) Photoshop
13 11 (16.92%) Information Architecture
13 11 (16.92%) Online Marketing
14 9 (13.85%) Spreadsheet
14 9 (13.85%) Management Information System
14 9 (13.85%) Dashboard Development
15 8 (12.31%) MS Office
15 8 (12.31%) Microsoft
15 8 (12.31%) Facebook
15 8 (12.31%) Web Analytics
16 7 (10.77%) Search Engine Marketing
16 7 (10.77%) Digital Media
16 7 (10.77%) JavaScript
17 6 (9.23%) VB

Pay per click
Top Related IT Skills by Category

For the 6 months to 3 July 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 4 (6.15%) CMS
2 2 (3.08%) IIS
3 1 (1.54%) WebSphere
Applications
1 11 (16.92%) Photoshop
2 9 (13.85%) Spreadsheet
3 8 (12.31%) MS Office
4 2 (3.08%) MS Excel
5 1 (1.54%) MS PowerPoint
Business Applications
1 3 (4.62%) WebTrends
2 1 (1.54%) Radian6
Cloud Services
1 15 (23.08%) Google Analytics
Communications & Networking
1 2 (3.08%) SSL
1 2 (3.08%) Intranet
Database & Business Intelligence
1 2 (3.08%) SQL Server
1 2 (3.08%) SQL Server 2008
2 1 (1.54%) MySQL
Development Applications
1 2 (3.08%) Visual Studio
General
1 48 (73.85%) Marketing
2 12 (18.46%) Retail
3 6 (9.23%) Advertising
4 2 (3.08%) Back Office
4 2 (3.08%) Automotive
5 1 (1.54%) Law
5 1 (1.54%) Manufacturing
5 1 (1.54%) Finance
5 1 (1.54%) Games
Job Titles
1 7 (10.77%) PPC Specialist
1 7 (10.77%) PPC Manager
1 7 (10.77%) PPC Analyst
1 7 (10.77%) PPC Executive
2 6 (9.23%) Consultant
3 5 (7.69%) Developer
4 3 (4.62%) Analyst
4 3 (4.62%) Project Manager
4 3 (4.62%) E-Commerce Manager
4 3 (4.62%) Marketing Consultant
4 3 (4.62%) Marketing Executive
4 3 (4.62%) Wintel Engineer
4 3 (4.62%) Web Editor
4 3 (4.62%) Web Analyst
4 3 (4.62%) Web Content Editor
4 3 (4.62%) Content Editor
4 3 (4.62%) Social Media Manager
4 3 (4.62%) Digital Marketing Consultant
5 2 (3.08%) Digital Marketing Manager
5 2 (3.08%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 23 (35.38%) HTML
2 20 (30.77%) CSS
3 4 (6.15%) XML
3 4 (6.15%) jQuery
4 3 (4.62%) XHTML
5 2 (3.08%) Flash
5 2 (3.08%) Web Services
5 2 (3.08%) .NET
5 2 (3.08%) ASP.NET
5 2 (3.08%) ASP.NET Web Forms
6 1 (1.54%) Cocoa Touch
6 1 (1.54%) Twitter Bootstrap
6 1 (1.54%) Cocoa
Miscellaneous
1 22 (33.85%) User Experience
2 16 (24.62%) Social Media
3 15 (23.08%) Analytical Skills
4 9 (13.85%) Management Information System
5 7 (10.77%) Digital Media
6 2 (3.08%) NHS
6 2 (3.08%) W3C
6 2 (3.08%) FMCG
7 1 (1.54%) Mobile App
7 1 (1.54%) Xbox
7 1 (1.54%) Graphic Design
7 1 (1.54%) Contract for Difference
7 1 (1.54%) Spread Betting
7 1 (1.54%) Blog
Operating Systems
1 1 (1.54%) Windows
1 1 (1.54%) Apple iOS
Processes & Methodologies
1 48 (73.85%) SEO
2 32 (49.23%) Analytics
3 27 (41.54%) Digital Marketing
4 19 (29.23%) E-Commerce
5 14 (21.54%) Content Management
6 12 (18.46%) Web Design
7 11 (16.92%) Online Marketing
7 11 (16.92%) Information Architecture
8 9 (13.85%) Dashboard Development
9 8 (12.31%) Web Analytics
10 7 (10.77%) Search Engine Marketing
11 5 (7.69%) Email Marketing
12 4 (6.15%) Web Development
12 4 (6.15%) ITIL
13 3 (4.62%) OO
13 3 (4.62%) Migration
13 3 (4.62%) Time Management
13 3 (4.62%) Data Protection
14 2 (3.08%) MVC
14 2 (3.08%) Stakeholder Management
Programming Languages
1 7 (10.77%) JavaScript
2 6 (9.23%) VB
3 4 (6.15%) C
4 2 (3.08%) C#
4 2 (3.08%) SQL
4 2 (3.08%) T-SQL
5 1 (1.54%) PHP
5 1 (1.54%) Objective-C
5 1 (1.54%) PowerShell
5 1 (1.54%) R
5 1 (1.54%) Apple Swift
Qualifications
1 14 (21.54%) Degree
2 4 (6.15%) Security Cleared
3 2 (3.08%) SC Cleared
System Software
1 1 (1.54%) Active Directory
Vendors
1 24 (36.92%) Google
2 8 (12.31%) Microsoft
2 8 (12.31%) Facebook
3 6 (9.23%) Twitter
4 4 (6.15%) Omniture
5 3 (4.62%) hybris
5 3 (4.62%) Adobe
5 3 (4.62%) Demandware
6 2 (3.08%) Eloqua
7 1 (1.54%) DoubleClick
7 1 (1.54%) CA
7 1 (1.54%) VMware
7 1 (1.54%) Sysomos
Manchester, Lancashire
Oscar Associates (UK) Ltd
Rate: £150 - £200 per day
Posted: Yesterday
City of London
Energize Recruitment Solutions Ltd
Rate: £200 - £350 per day
Posted: 9 days ago