The first table below looks at the demand for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 23 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Apr 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 567 521 537
Rank change year-on-year
-46 +16
Contract jobs citing Pay per click 29 30 50
As % of all contract IT jobs located in the UK 0.052% 0.062% 0.083%
As % of the Processes & Methodologies category 0.070% 0.085% 0.12%
Number of daily rates quoted 19 11 30
Average daily rate £300 £190 £310
Average daily rate % change year-on-year
+57.89% -38.70%
90% offered a daily rate of more than £214 £125 £250
10% offered a daily rate of more than £425 £250 £500
UK excluding London average daily rate £300 £220 £275
% change year-on-year
+36.36% -20.00%
Number of hourly rates quoted 0 0 3
Average hourly rate - - £19.00
UK excluding London average hourly rate - - £23.25
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41264 35135 42029
As % of all contract IT jobs located in the UK 73.38% 72.48% 69.43%
Number of daily rates quoted 25706 20929 23993
Average daily rate £400 £408 £410
Average daily rate % change year-on-year
-1.84% -0.60%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £563 £575 £588
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 1171 1050 1421
Average hourly rate £30.00 £32.00 £26.75
Average hourly rate % change year-on-year
-6.25% +19.62%
90% offered a hourly rate of more than £12.49 £13.50 £12.50
10% offered a hourly rate of more than £52.50 £54.00 £45.00
UK excluding London average hourly rate £30.50 £32.00 £26.00
% change year-on-year
-4.68% +23.07%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 23 April 2014.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 23 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -52 26 £300 +57.89% 40
London -20 12 £300 +57.89% 26
South East - 8 £375 - 2
City of London -2 6 £300 - 9
Berkshire - 6 £375 -
Swindon - 3 £230 -
Wiltshire - 3 £230 -
Bracknell - 3 £500 -
South West - 3 £265 -
West Midlands -21 2 £250 +100.00% 3
East of England -44 1 £175 - 1
Maidenhead - 1 - -
Worcestershire - 1 - -
Surrey - 1 - -
Gloucestershire - 1 £300 -
Hampshire - 1 - - 1
Hertfordshire - 1 £175 -
Kent - - - -
Lancashire - - - -
Middlesex - - - -
Norfolk - - - -
North Yorkshire - - - - 1
Northamptonshire - - - -
Nottinghamshire - - - -
Oxfordshire - - - -
South Yorkshire - - - - 1
Staffordshire - - - -
Suffolk - - - - 1
Warwickshire - - - - 1
West Sussex - - - - 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 23 April 2014, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 49 (83.05%) Marketing
2 48 (81.36%) SEO
3 34 (57.63%) Analytics
4 26 (44.07%) Digital Marketing
5 21 (35.59%) Social Media
5 21 (35.59%) E-Commerce
6 20 (33.90%) Google
7 18 (30.51%) Retail
8 17 (28.81%) Finance
9 15 (25.42%) Project Management
10 14 (23.73%) Web Analytics
11 13 (22.03%) Google Analytics
12 8 (13.56%) Omniture
12 8 (13.56%) B2B
13 7 (11.86%) Email Marketing
13 7 (11.86%) FMCG
13 7 (11.86%) Spreadsheet
13 7 (11.86%) Digital Media
13 7 (11.86%) Online Marketing
14 6 (10.17%) Degree
14 6 (10.17%) B2C
14 6 (10.17%) Advertising
15 5 (8.47%) Stakeholder Management
15 5 (8.47%) CMS
15 5 (8.47%) Manufacturing
15 5 (8.47%) HTML
15 5 (8.47%) SQL
15 5 (8.47%) Business Development
15 5 (8.47%) Search Engine Marketing
15 5 (8.47%) Time Management

Pay per click
Top Related IT Skills by Category

For the 6 months to 23 April 2014, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 5 (8.47%) CMS
2 1 (1.69%) SAS
2 1 (1.69%) WebLogic
Applications
1 7 (11.86%) Spreadsheet
2 4 (6.78%) MS Excel
3 3 (5.08%) MS PowerPoint
4 2 (3.39%) MS Office
5 1 (1.69%) SPSS
Business Applications
1 13 (22.03%) Google Analytics
2 4 (6.78%) WebTrends
3 3 (5.08%) SiteCatalyst
Communications & Networking
1 3 (5.08%) Internet
2 1 (1.69%) Extranet
Database & Business Intelligence
1 1 (1.69%) MySQL
1 1 (1.69%) SQL Server
1 1 (1.69%) SQL Server 2008
Development Applications
1 1 (1.69%) Toad
1 1 (1.69%) Visual Studio
General
1 49 (83.05%) Marketing
2 18 (30.51%) Retail
3 17 (28.81%) Finance
4 6 (10.17%) Advertising
5 5 (8.47%) Manufacturing
6 4 (6.78%) Banking
7 1 (1.69%) Czech Language
7 1 (1.69%) German Language
7 1 (1.69%) Italian Language
7 1 (1.69%) Portuguese Language
7 1 (1.69%) Spanish Language
Job Titles
1 10 (16.95%) PPC Specialist
1 10 (16.95%) PPC Manager
1 10 (16.95%) PPC Analyst
1 10 (16.95%) PPC Executive
2 8 (13.56%) Analyst
2 8 (13.56%) Consultant
3 5 (8.47%) Report Analyst
4 4 (6.78%) Marketing Manager
5 3 (5.08%) Search Manager
5 3 (5.08%) Digital Marketing Manager
6 2 (3.39%) Digital Producer
6 2 (3.39%) Digital Account Manager
6 2 (3.39%) SEO Manager
6 2 (3.39%) Developer
6 2 (3.39%) Account Manager
6 2 (3.39%) Senior Manager
7 1 (1.69%) Test Analyst
7 1 (1.69%) Senior Consultant
7 1 (1.69%) .NET Developer
7 1 (1.69%) C# Developer
Libraries, Frameworks & Software Standards
1 5 (8.47%) HTML
2 3 (5.08%) CSS
3 2 (3.39%) .NET
4 1 (1.69%) ASP.NET
4 1 (1.69%) XML
4 1 (1.69%) XHTML
4 1 (1.69%) jQuery
Miscellaneous
1 21 (35.59%) Social Media
2 7 (11.86%) FMCG
2 7 (11.86%) Digital Media
3 4 (6.78%) New Media
4 3 (5.08%) Mobile App
5 2 (3.39%) Copywriting
6 1 (1.69%) Video on Demand
6 1 (1.69%) Blog
6 1 (1.69%) Spread Betting
Operating Systems
1 1 (1.69%) UNIX
1 1 (1.69%) Windows
Processes & Methodologies
1 48 (81.36%) SEO
2 34 (57.63%) Analytics
3 26 (44.07%) Digital Marketing
4 21 (35.59%) E-Commerce
5 15 (25.42%) Project Management
6 14 (23.73%) Web Analytics
7 8 (13.56%) B2B
8 7 (11.86%) Email Marketing
8 7 (11.86%) Online Marketing
9 6 (10.17%) B2C
10 5 (8.47%) Stakeholder Management
10 5 (8.47%) Business Development
10 5 (8.47%) Search Engine Marketing
10 5 (8.47%) Time Management
11 4 (6.78%) Financial Analysis
11 4 (6.78%) Marketing Strategy
11 4 (6.78%) CRM
12 3 (5.08%) Content Management
12 3 (5.08%) Business Intelligence
12 3 (5.08%) Display Advertising
Programming Languages
1 5 (8.47%) SQL
2 1 (1.69%) Java
2 1 (1.69%) PHP
2 1 (1.69%) C#
2 1 (1.69%) COBOL
2 1 (1.69%) ActionScript
Qualifications
1 6 (10.17%) Degree
2 4 (6.78%) CIMA
2 4 (6.78%) ACCA
3 1 (1.69%) ISTQB
3 1 (1.69%) ISEB
Quality Assurance & Compliance
1 1 (1.69%) QA
Vendors
1 20 (33.90%) Google
2 8 (13.56%) Omniture
3 4 (6.78%) Microsoft
4 2 (3.39%) Facebook
4 2 (3.39%) Salesforce.com
5 1 (1.69%) Coremetrics
5 1 (1.69%) webMethods
5 1 (1.69%) Oracle
5 1 (1.69%) Twitter
South East London
Anderson Lamb
Rate: From £400 to £500 per day
Posted: 13 hours ago
City of London
Amoria Bond - UK
Posted: 7 days ago