The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 31 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
31 Aug 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 602 646 598
Rank change year-on-year
+44 -48
Contract jobs citing Pay per click 43 16 38
As % of all contract IT jobs located in the UK 0.080% 0.027% 0.068%
As % of the Processes & Methodologies category 0.096% 0.034% 0.087%
Number of daily rates quoted 20 10 20
Median daily rate £249 £244 £238
Median daily rate % change year-on-year
+2.05% +2.63%
90% offered a daily rate of more than £195 £170 £135
10% offered a daily rate of more than £405 £400 £350
UK excluding London median daily rate £195 £213 £240
% change year-on-year
-8.23% -11.45%
Number of hourly rates quoted 12 1 4
Median hourly rate £19.61 £40.00 £30.00
Median hourly rate % change year-on-year
-50.97% +33.33%
UK excluding London median hourly rate £18.81 £40.00 £30.00
% change year-on-year
-52.98% +33.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44748 47093 43723
As % of all contract IT jobs located in the UK 82.83% 80.36% 78.56%
Number of daily rates quoted 29511 30650 27059
Median daily rate £438 £425 £406
Median daily rate % change year-on-year
+2.94% +4.67%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £595 £575 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1130 1273 1184
Median hourly rate £29.50 £31.44 £24.00
Median hourly rate % change year-on-year
-6.17% +31.00%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £52.00 £52.00 £50.00
UK excluding London median hourly rate £31.00 £32.50 £25.75
% change year-on-year
-4.61% +26.21%

Pay per click
Jobs Demand Trend

The demand trend of contract jobs citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 31 August 2016.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 31 August 2016.

Pay per click Hourly Rate Histogram in the UK

Pay per click
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 31 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +33 43 £249 +2.05% 51
London -1 26 £256 -6.81% 14
South East +17 8 £195 +11.42% 6
Berkshire +14 8 £195 +11.42%
Reading - 6 £195 -
Essex - 4 - -
South West - 4 £300 - 5
East of England - 4 - -
City of London +25 3 £233 +16.25% 2
Bracknell -2 2 - -
Bristol - 2 - - 1
Wiltshire - 2 £300 - 1
Swindon - 2 £300 -
Croydon - 2 - -
East Midlands -4 1 - - 6
Leicester - 1 - -
Leicestershire - 1 - - 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 31 August 2016, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Pay per click.

1 72 (75.79%) Marketing
2 69 (72.63%) SEO
3 46 (48.42%) Digital Marketing
4 44 (46.32%) Analytics
5 40 (42.11%) Google
6 38 (40.00%) Social Media
7 32 (33.68%) Google Analytics
8 26 (27.37%) Degree
9 22 (23.16%) B2B
9 22 (23.16%) Digital Media
9 22 (23.16%) Analytical Skills
10 20 (21.05%) SaaS
11 18 (18.95%) German Language
12 17 (17.89%) HTML
13 16 (16.84%) Salesforce.com
13 16 (16.84%) Brand Awareness
13 16 (16.84%) Online Marketing
13 16 (16.84%) Marketing Automation
14 15 (15.79%) Marketo
14 15 (15.79%) E-Commerce
14 15 (15.79%) Finance
14 15 (15.79%) Project Planning
15 13 (13.68%) Email Marketing
15 13 (13.68%) Data Acquisition
15 13 (13.68%) Integrated Marketing
16 12 (12.63%) User Experience
16 12 (12.63%) CSS
17 11 (11.58%) WebTrends
18 10 (10.53%) MS Office
18 10 (10.53%) MS Excel

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (8.42%) CMS
2 2 (2.11%) Apache
2 2 (2.11%) IBM Notes
2 2 (2.11%) Magnolia
2 2 (2.11%) WordPress
Applications
1 10 (10.53%) MS Excel
1 10 (10.53%) MS Office
1 10 (10.53%) MS PowerPoint
2 5 (5.26%) Photoshop
Business Applications
1 11 (11.58%) WebTrends
2 3 (3.16%) Eloqua
3 2 (2.11%) Dynamics CRM
3 2 (2.11%) SAP Oil and Gas
4 1 (1.05%) Adobe Campaign
4 1 (1.05%) Unica
Cloud Services
1 32 (33.68%) Google Analytics
2 20 (21.05%) SaaS
3 5 (5.26%) AdWords
4 3 (3.16%) Adobe Analytics
5 2 (2.11%) Google Tag Manager
Communications & Networking
1 8 (8.42%) Internet
2 1 (1.05%) FTP
Database & Business Intelligence
1 1 (1.05%) BusinessObjects
General
1 72 (75.79%) Marketing
2 18 (18.95%) German Language
3 16 (16.84%) Brand Awareness
4 15 (15.79%) Finance
5 10 (10.53%) Retail
6 9 (9.47%) Advertising
7 7 (7.37%) Manufacturing
8 4 (4.21%) Electronics
9 3 (3.16%) French Language
10 2 (2.11%) Telecoms
11 1 (1.05%) Automotive
11 1 (1.05%) Danish Language
11 1 (1.05%) Publishing
Job Titles
1 17 (17.89%) Marketing Manager
2 9 (9.47%) Marketing Officer
3 7 (7.37%) Analyst
3 7 (7.37%) Digital Marketing Manager
3 7 (7.37%) PPC Executive
4 5 (5.26%) Coordinator
5 4 (4.21%) Digital Executive
5 4 (4.21%) Marketing Executive
5 4 (4.21%) PPC Specialist
5 4 (4.21%) Senior Manager
6 3 (3.16%) Break Fix Engineer
6 3 (3.16%) Designer
6 3 (3.16%) Digital Analyst
6 3 (3.16%) Digital Project Manager
6 3 (3.16%) Field Engineer
6 3 (3.16%) Field Hardware Engineer
6 3 (3.16%) Field Service Engineer
6 3 (3.16%) Hardware Engineer
6 3 (3.16%) Senior Marketing Manager
6 3 (3.16%) Web Developer
Libraries, Frameworks & Software Standards
1 17 (17.89%) HTML
2 12 (12.63%) CSS
3 2 (2.11%) Regular Expression
3 2 (2.11%) Web Services
Miscellaneous
1 38 (40.00%) Social Media
2 22 (23.16%) Analytical Skills
2 22 (23.16%) Digital Media
3 12 (12.63%) User Experience
4 4 (4.21%) Copywriting
5 3 (3.16%) Clustering
5 3 (3.16%) Mobile App
6 2 (2.11%) Algorithms
6 2 (2.11%) Fintech
6 2 (2.11%) FMCG
6 2 (2.11%) Taxonomies
7 1 (1.05%) Mathematics
7 1 (1.05%) Statistics
Processes & Methodologies
1 69 (72.63%) SEO
2 46 (48.42%) Digital Marketing
3 44 (46.32%) Analytics
4 22 (23.16%) B2B
5 16 (16.84%) Marketing Automation
5 16 (16.84%) Online Marketing
6 15 (15.79%) E-Commerce
6 15 (15.79%) Project Planning
7 13 (13.68%) Data Acquisition
7 13 (13.68%) Email Marketing
7 13 (13.68%) Integrated Marketing
8 8 (8.42%) Marketing Strategy
8 8 (8.42%) Project Management
9 7 (7.37%) Digital Analytics
9 7 (7.37%) Link Building
10 6 (6.32%) Agile Software Development
10 6 (6.32%) CRM
10 6 (6.32%) Internet Marketing
10 6 (6.32%) Website Architecture
11 5 (5.26%) Competitor Analysis
Programming Languages
1 4 (4.21%) JavaScript
2 3 (3.16%) SQL
3 1 (1.05%) C
3 1 (1.05%) Python
3 1 (1.05%) R
Qualifications
1 26 (27.37%) Degree
2 1 (1.05%) A+ Certification
Quality Assurance & Compliance
1 2 (2.11%) SLA
2 1 (1.05%) Actionable Recommendations
2 1 (1.05%) QA
Vendors
1 40 (42.11%) Google
2 16 (16.84%) Salesforce.com
3 15 (15.79%) Marketo
4 9 (9.47%) Omniture
5 8 (8.42%) Facebook
6 6 (6.32%) Adobe
7 5 (5.26%) Microsoft
7 5 (5.26%) Twitter
8 4 (4.21%) Tealium
9 3 (3.16%) HP
9 3 (3.16%) SAP
10 2 (2.11%) Hitwise
10 2 (2.11%) Kenshoo
10 2 (2.11%) Lotus
10 2 (2.11%) Marin
11 1 (1.05%) Adthena
11 1 (1.05%) Coremetrics
11 1 (1.05%) Demandware
11 1 (1.05%) DoubleClick
11 1 (1.05%) Snowplow
Bristol, Avon
Global Technology Solutions Ltd
Rate: £12 - £15 per hour + /£25.oo ppc.
Posted: Yesterday
Bournemouth, Dorset
Global Technology Solutions Ltd
Rate: £14 - £15 per hour + £25.00 ppc
Posted: Yesterday