The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 559 571 512
Rank change year-on-year
+12 -59
Contract jobs citing Pay per click 38 28 30
As % of all contract IT jobs located in the UK 0.068% 0.051% 0.063%
As % of the Processes & Methodologies category 0.089% 0.069% 0.086%
Number of daily rates quoted 12 18 11
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £300 £190
Average daily rate % change year-on-year
+8.33% +57.89%
90% offered a daily rate of more than £175 £212 £125
10% offered a daily rate of more than £448 £405 £250
UK excluding London average daily rate £250 £275 £220
% change year-on-year
-9.09% +25.00%
Number of hourly rates quoted 2 0 0
Average hourly rate £21.25 - -
UK excluding London average hourly rate £21.25 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42497 40723 35069
As % of all contract IT jobs located in the UK 76.35% 74.75% 73.52%
Number of daily rates quoted 26510 25396 20908
Average daily rate £415 £400 £408
Average daily rate % change year-on-year
+3.75% -1.84%
90% offered a daily rate of more than £283 £275 £275
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £390 £375 £362
% change year-on-year
+4.00% +3.73%
Number of hourly rates quoted 1226 1148 1061
Average hourly rate £29.00 £30.00 £32.00
Average hourly rate % change year-on-year
-3.33% -6.25%
90% offered a hourly rate of more than £12.10 £12.50 £13.50
10% offered a hourly rate of more than £47.50 £52.50 £54.00
UK excluding London average hourly rate £30.20 £31.00 £32.00
% change year-on-year
-2.58% -3.12%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 27 April 2015.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 27 April 2015.

Pay per click Hourly Rate Histogram in the UK

Pay per click
Top 23 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 27 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +9 35 £325 +8.33% 57
London -13 11 £400 +33.33% 22
South East -16 10 - - 10
Milton Keynes - 7 - - 1
Buckinghamshire - 7 - - 1
West Midlands -10 6 £325 +30.00% 2
East Midlands - 6 £250 - 1
Coventry - 5 - -
City of London +6 4 £400 +33.33% 9
Leicestershire - 3 - -
Scotland - 3 - - 1
East of England +14 2 £175 - 4
Nottinghamshire - 2 £250 -
Oxfordshire - 2 - - 1
Hertfordshire +6 1 £175 - 1
Hampshire -9 1 - - 1
Northampton - 1 - -
Glasgow - 1 - -
Ipswich - 1 - - 1
Leicester - 1 - -
Birmingham - 1 £325 -
Northamptonshire - 1 - -
Suffolk - 1 - - 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 27 April 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 42 (70.00%) Marketing
2 41 (68.33%) SEO
3 24 (40.00%) Analytics
4 20 (33.33%) Digital Marketing
5 18 (30.00%) HTML
5 18 (30.00%) Social Media
6 17 (28.33%) Google
7 16 (26.67%) User Experience
8 15 (25.00%) E-Commerce
9 14 (23.33%) CSS
10 12 (20.00%) Content Management
11 11 (18.33%) Google Analytics
12 10 (16.67%) Retail
12 10 (16.67%) Analytical Skills
13 9 (15.00%) Degree
13 9 (15.00%) Search Engine Marketing
14 8 (13.33%) Online Marketing
14 8 (13.33%) MS Office
14 8 (13.33%) Digital Media
15 7 (11.67%) Photoshop
15 7 (11.67%) Microsoft
15 7 (11.67%) CMS
16 6 (10.00%) Adobe
17 5 (8.33%) B2B
17 5 (8.33%) Management Information System
17 5 (8.33%) Web Design
17 5 (8.33%) Information Architecture
17 5 (8.33%) Spreadsheet
17 5 (8.33%) Email Marketing
17 5 (8.33%) Web Analytics

Pay per click
Top Related IT Skills by Category

For the 6 months to 27 April 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 7 (11.67%) CMS
2 1 (1.67%) Drupal
2 1 (1.67%) IIS
Applications
1 8 (13.33%) MS Office
2 7 (11.67%) Photoshop
3 5 (8.33%) Spreadsheet
4 1 (1.67%) MS Excel
4 1 (1.67%) MS PowerPoint
Business Applications
1 2 (3.33%) WebTrends
1 2 (3.33%) Radian6
Cloud Services
1 11 (18.33%) Google Analytics
Communications & Networking
1 2 (3.33%) Intranet
Database & Business Intelligence
1 4 (6.67%) MySQL
Development Applications
1 1 (1.67%) Subversion
1 1 (1.67%) Git (software)
1 1 (1.67%) PHPUnit
General
1 42 (70.00%) Marketing
2 10 (16.67%) Retail
3 4 (6.67%) Finance
4 3 (5.00%) Advertising
5 2 (3.33%) Automotive
6 1 (1.67%) Law
6 1 (1.67%) Legal
6 1 (1.67%) Publishing
Job Titles
1 10 (16.67%) PPC Specialist
1 10 (16.67%) PPC Manager
1 10 (16.67%) PPC Analyst
1 10 (16.67%) PPC Executive
2 7 (11.67%) Developer
3 4 (6.67%) PHP Developer
4 3 (5.00%) Consultant
4 3 (5.00%) Social Media Manager
4 3 (5.00%) Project Manager
5 2 (3.33%) Wintel Engineer
5 2 (3.33%) Digital Project Manager
5 2 (3.33%) Content Manager
5 2 (3.33%) Web Administrator
5 2 (3.33%) E-Commerce Manager
5 2 (3.33%) Marketing Manager
5 2 (3.33%) Web Editor
5 2 (3.33%) Analyst
5 2 (3.33%) Web Developer
5 2 (3.33%) Administrator
5 2 (3.33%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 18 (30.00%) HTML
2 14 (23.33%) CSS
3 3 (5.00%) jQuery
4 2 (3.33%) .NET
4 2 (3.33%) XML
4 2 (3.33%) XHTML
4 2 (3.33%) Ajax
5 1 (1.67%) Symfony
5 1 (1.67%) Cocoa
5 1 (1.67%) ASP.NET
5 1 (1.67%) SOAP
5 1 (1.67%) ASP.NET MVC
5 1 (1.67%) HTML5
5 1 (1.67%) REST
5 1 (1.67%) KnockoutJS
5 1 (1.67%) Cocoa Touch
5 1 (1.67%) Twitter Bootstrap
Miscellaneous
1 18 (30.00%) Social Media
2 16 (26.67%) User Experience
3 10 (16.67%) Analytical Skills
4 8 (13.33%) Digital Media
5 5 (8.33%) Management Information System
6 2 (3.33%) Blog
7 1 (1.67%) FMCG
7 1 (1.67%) Open Source
7 1 (1.67%) Mobile App
7 1 (1.67%) Contract for Difference
7 1 (1.67%) Spread Betting
7 1 (1.67%) Copywriting
7 1 (1.67%) Performance Metrics
Operating Systems
1 1 (1.67%) Windows
1 1 (1.67%) Linux
1 1 (1.67%) Apple iOS
Processes & Methodologies
1 41 (68.33%) SEO
2 24 (40.00%) Analytics
3 20 (33.33%) Digital Marketing
4 15 (25.00%) E-Commerce
5 12 (20.00%) Content Management
6 9 (15.00%) Search Engine Marketing
7 8 (13.33%) Online Marketing
8 5 (8.33%) Information Architecture
8 5 (8.33%) Email Marketing
8 5 (8.33%) Web Analytics
8 5 (8.33%) B2B
8 5 (8.33%) Web Design
9 4 (6.67%) OO
9 4 (6.67%) Time Management
10 3 (5.00%) Web Development
10 3 (5.00%) Project Management
10 3 (5.00%) Migration
10 3 (5.00%) Stakeholder Management
10 3 (5.00%) ITIL
10 3 (5.00%) Responsive Web Design
Programming Languages
1 4 (6.67%) JavaScript
1 4 (6.67%) PHP
2 3 (5.00%) VB
2 3 (5.00%) C
3 1 (1.67%) C#
3 1 (1.67%) Objective-C
3 1 (1.67%) PowerShell
3 1 (1.67%) R
3 1 (1.67%) Apple Swift
Qualifications
1 9 (15.00%) Degree
2 3 (5.00%) Security Cleared
3 2 (3.33%) SC Cleared
System Software
1 1 (1.67%) Active Directory
Vendors
1 17 (28.33%) Google
2 7 (11.67%) Microsoft
3 6 (10.00%) Adobe
4 5 (8.33%) Facebook
5 4 (6.67%) Twitter
5 4 (6.67%) Omniture
6 2 (3.33%) hybris
6 2 (3.33%) Demandware
7 1 (1.67%) Eloqua
7 1 (1.67%) Sysomos
7 1 (1.67%) DoubleClick
7 1 (1.67%) Zend
7 1 (1.67%) CA
7 1 (1.67%) VMware
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