The table below looks at the statistics for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 587 574 551
Rank change year-on-year
-13 -23
Contract jobs citing Pay per click 33 37 28
As % of all contract IT jobs located in the UK 0.058% 0.068% 0.055%
As % of the Processes & Methodologies category 0.075% 0.089% 0.073%
Number of daily rates quoted 16 26 9
Average daily rate
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£206 £300 £200
Average daily rate % change year-on-year
-31.25% +50.00%
90% offered a daily rate of more than £160 £183 £173
10% offered a daily rate of more than £388 £375 £327
UK excluding London average daily rate £175 £300 £263
% change year-on-year
-41.66% +14.28%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44182 41616 38228
As % of all contract IT jobs located in the UK 77.70% 76.15% 74.80%
Number of daily rates quoted 28632 25727 23174
Average daily rate £415 £400 £405
Average daily rate % change year-on-year
+3.75% -1.23%
90% offered a daily rate of more than £285 £275 £270
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 1181 1176 1105
Average hourly rate £30.00 £25.00 £30.50
Average hourly rate % change year-on-year
+20.00% -18.03%
90% offered a hourly rate of more than £12.50 £12.85 £12.50
10% offered a hourly rate of more than £52.17 £50.00 £50.00
UK excluding London average hourly rate £30.50 £26.50 £31.00
% change year-on-year
+15.09% -14.51%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend in the UK

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 31 July 2015.

Pay per click Daily Rate Histogram in the UK

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend in the UK

Pay per click
Top 20 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -25 33 £206 -31.25% 73
London -9 10 £250 -23.07% 33
East Midlands - 9 £375 - 2
West Midlands - 6 - - 3
Leicestershire - 5 £145 -
Nottinghamshire - 4 £400 - 2
South East -15 3 £175 -22.22% 10
North West -25 3 £175 -44.00% 8
Manchester - 3 £175 - 5
Nottingham - 3 £400 - 2
City of London -10 2 £200 +60.00% 11
Leeds - 2 - - 1
West Yorkshire - 2 - - 2
Yorkshire - 2 - - 11
Leicester - 2 £145 -
Berkshire -1 1 £175 -17.64% 2
Bracknell -9 1 £175 -12.50% 1
Brighton - 1 £175 - 1
East Sussex - 1 £175 - 1
Hampshire - 1 - - 4

Pay per click
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 54 (77.14%) Marketing
2 52 (74.29%) SEO
3 34 (48.57%) Analytics
4 33 (47.14%) Digital Marketing
5 27 (38.57%) User Experience
6 26 (37.14%) HTML
7 24 (34.29%) Google
8 23 (32.86%) CSS
9 19 (27.14%) E-Commerce
10 17 (24.29%) Social Media
11 16 (22.86%) Google Analytics
12 14 (20.00%) Degree
12 14 (20.00%) Information Architecture
12 14 (20.00%) Analytical Skills
13 13 (18.57%) Retail
13 13 (18.57%) Content Management
14 12 (17.14%) Web Design
15 11 (15.71%) Photoshop
15 11 (15.71%) JavaScript
16 10 (14.29%) Web Analytics
16 10 (14.29%) Online Marketing
17 9 (12.86%) Spreadsheet
17 9 (12.86%) Management Information System
17 9 (12.86%) MS Office
17 9 (12.86%) Dashboard Development
18 8 (11.43%) Facebook
18 8 (11.43%) Microsoft
19 7 (10.00%) Advertising
19 7 (10.00%) Search Engine Marketing
19 7 (10.00%) Digital Media

Pay per click
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 6 (8.57%) CMS
2 2 (2.86%) IIS
3 1 (1.43%) WebSphere
Applications
1 11 (15.71%) Photoshop
2 9 (12.86%) MS Office
2 9 (12.86%) Spreadsheet
3 3 (4.29%) MS Excel
4 2 (2.86%) MS PowerPoint
Business Applications
1 3 (4.29%) WebTrends
2 1 (1.43%) Radian6
Cloud Services
1 16 (22.86%) Google Analytics
2 1 (1.43%) Adobe Analytics
Communications & Networking
1 5 (7.14%) Intranet
2 3 (4.29%) Extranet
3 2 (2.86%) SSL
4 1 (1.43%) Internet
Database & Business Intelligence
1 2 (2.86%) SQL Server
1 2 (2.86%) SQL Server 2008
Development Applications
1 2 (2.86%) Visual Studio
General
1 54 (77.14%) Marketing
2 13 (18.57%) Retail
3 7 (10.00%) Advertising
4 2 (2.86%) Back Office
4 2 (2.86%) Automotive
5 1 (1.43%) Law
5 1 (1.43%) Manufacturing
5 1 (1.43%) Finance
5 1 (1.43%) Games
Job Titles
1 10 (14.29%) Consultant
2 9 (12.86%) PPC Specialist
2 9 (12.86%) PPC Manager
2 9 (12.86%) PPC Analyst
2 9 (12.86%) PPC Executive
3 7 (10.00%) Developer
4 4 (5.71%) Analyst
4 4 (5.71%) Web Analyst
4 4 (5.71%) Front-End Developer
4 4 (5.71%) Marketing Consultant
4 4 (5.71%) Marketing Executive
5 3 (4.29%) Wintel Engineer
5 3 (4.29%) Digital Marketing Consultant
5 3 (4.29%) Social Media Manager
5 3 (4.29%) Web Content Editor
5 3 (4.29%) Content Editor
5 3 (4.29%) Web Editor
5 3 (4.29%) Web Developer
5 3 (4.29%) E-Commerce Manager
6 2 (2.86%) Marketing Manager
Libraries, Frameworks & Software Standards
1 26 (37.14%) HTML
2 23 (32.86%) CSS
3 4 (5.71%) XML
3 4 (5.71%) jQuery
4 3 (4.29%) HTML5
4 3 (4.29%) CSS3
4 3 (4.29%) AngularJS
4 3 (4.29%) XHTML
5 2 (2.86%) Flash
5 2 (2.86%) Web Services
5 2 (2.86%) .NET
5 2 (2.86%) ASP.NET
5 2 (2.86%) ASP.NET Web Forms
5 2 (2.86%) Backbone.js
6 1 (1.43%) Cocoa Touch
6 1 (1.43%) Twitter Bootstrap
6 1 (1.43%) Cocoa
Miscellaneous
1 27 (38.57%) User Experience
2 17 (24.29%) Social Media
3 14 (20.00%) Analytical Skills
4 9 (12.86%) Management Information System
5 7 (10.00%) Digital Media
6 3 (4.29%) Graphic Design
7 2 (2.86%) NHS
7 2 (2.86%) W3C
7 2 (2.86%) FMCG
8 1 (1.43%) Performance Metrics
8 1 (1.43%) Contract for Difference
8 1 (1.43%) Spread Betting
8 1 (1.43%) Copywriting
8 1 (1.43%) Blog
8 1 (1.43%) Mobile App
8 1 (1.43%) Xbox
Operating Systems
1 1 (1.43%) Windows
1 1 (1.43%) Apple iOS
Processes & Methodologies
1 52 (74.29%) SEO
2 34 (48.57%) Analytics
3 33 (47.14%) Digital Marketing
4 19 (27.14%) E-Commerce
5 14 (20.00%) Information Architecture
6 13 (18.57%) Content Management
7 12 (17.14%) Web Design
8 10 (14.29%) Web Analytics
8 10 (14.29%) Online Marketing
9 9 (12.86%) Dashboard Development
10 7 (10.00%) Search Engine Marketing
11 6 (8.57%) Email Marketing
11 6 (8.57%) Agile Software Development
12 4 (5.71%) ITIL
12 4 (5.71%) Web Development
13 3 (4.29%) Data Protection
13 3 (4.29%) OO
13 3 (4.29%) Migration
13 3 (4.29%) Scrum
13 3 (4.29%) Responsive Web Design
Programming Languages
1 11 (15.71%) JavaScript
2 6 (8.57%) VB
3 4 (5.71%) C
4 2 (2.86%) C#
4 2 (2.86%) SQL
4 2 (2.86%) T-SQL
5 1 (1.43%) Objective-C
5 1 (1.43%) PowerShell
5 1 (1.43%) R
5 1 (1.43%) Apple Swift
Qualifications
1 14 (20.00%) Degree
2 4 (5.71%) Security Cleared
3 2 (2.86%) SC Cleared
Quality Assurance & Compliance
1 3 (4.29%) QA
System Software
1 1 (1.43%) Active Directory
Vendors
1 24 (34.29%) Google
2 8 (11.43%) Facebook
2 8 (11.43%) Microsoft
3 6 (8.57%) Twitter
4 4 (5.71%) Adobe
4 4 (5.71%) Omniture
5 3 (4.29%) hybris
5 3 (4.29%) Demandware
6 2 (2.86%) Eloqua
6 2 (2.86%) DoubleClick
7 1 (1.43%) Oracle
7 1 (1.43%) Endeca
7 1 (1.43%) CA
7 1 (1.43%) VMware
7 1 (1.43%) Hitwise
7 1 (1.43%) Sysomos
Bracknell
Volt
Rate: £35 - £45 per hour
Posted: 2 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £200 - £350 per day
Posted: 20 days ago