Pay per click Contracts
 
Demand Trend Daily Rate Trend Daily Rate Histogram Hourly Rate Trend Job Locations Related Skills

The first table below looks at the demand for Pay per click skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
 3 months to
24 May 2013		 Same period 2012 Same period 2011
Pay per click (PPC)
Rank 496 538 560
Rank change year-on-year
+42 +22
Contract jobs citing Pay per click 33 46 24
As % of all contract IT jobs located in the UK 0.071% 0.079% 0.039%
As % of the Processes & Methodologies category 0.100% 0.116% 0.058%
Number of daily rates quoted 8 25 12
Average daily rate £195 £310 £300
Average daily rate % change year-on-year
-37.09% +3.33%
90% offered a daily rate of more than £125 £250 £150
10% offered a daily rate of more than £260 £413 £373
UK excluding London average daily rate £220 £275 £288
% change year-on-year
-20.00% -4.34%
Number of hourly rates quoted 0 2 0
Average hourly rate - £15.25 -
UK excluding London average hourly rate - £14.00 -
Search 99 Pay per click jobs
All Processes & Methodologies
UK
Contract IT job ads with a match in the
Processes & Methodologies category		 32941 39581 41270
As % of all contract IT jobs located in the UK 71.01% 67.87% 67.60%
Number of daily rates quoted 19678 22705 23413
Average daily rate £413 £403 £438
Average daily rate % change year-on-year
+2.48% -8.00%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £580 £600
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 976 1282 1475
Average hourly rate £30.00 £25.00 £29.00
Average hourly rate % change year-on-year
+20.00% -13.79%
90% offered a hourly rate of more than £13.50 £12.50 £13.50
10% offered a hourly rate of more than £50.00 £45.00 £45.00
UK excluding London average hourly rate £30.00 £25.00 £29.50
% change year-on-year
+20.00% -15.25%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click within the UK.

Pay per click Daily Rate Trend

Pay per click
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click within the UK over the 3 months to 24 May 2013.

Pay per click Daily Rate Histogram

Pay per click
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click within the UK.

Pay per click Hourly Rate Trend

Pay per click
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)		 Rank Change
on Same Period
Last Year		 Matching
Contract
IT Job Ads		 Average
Daily Rate
Last 3 Months		 Average Daily Rate
% Change
on Same Period
Last Year
England +30 29 £185 -40.32%
London +29 15 £190 -49.33%
East of England - 10 - -
Bedfordshire - 9 - -
Birmingham +14 2 £125 -
West Midlands +9 2 £125 -
Scotland -7 2 £226 -
Glasgow -13 2 £226 -
City of London +9 1 - -
South East +4 1 £325 +4.83%
Hampshire -11 1 £325 -
East Midlands - 1 - -
Hertfordshire - 1 - -
Portsmouth - 1 £325 -
Hemel Hempstead - 1 - -

Pay per click
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 37 (61.67%) SEO
1 37 (61.67%) Marketing
2 25 (41.67%) Google
3 20 (33.33%) Digital Marketing
3 20 (33.33%) Online Marketing
4 19 (31.67%) E-Commerce
5 17 (28.33%) Retail
6 16 (26.67%) Analytics
7 15 (25.00%) Advertising
8 13 (21.67%) Display Advertising
9 12 (20.00%) Social Media
9 12 (20.00%) Marketing Strategy
10 10 (16.67%) Migration
10 10 (16.67%) Internet
10 10 (16.67%) HTML
11 8 (13.33%) .NET
11 8 (13.33%) ASP.NET
11 8 (13.33%) Microsoft
11 8 (13.33%) Web Analytics
11 8 (13.33%) Web Development
11 8 (13.33%) Google Analytics
12 6 (10.00%) CSS
13 5 (8.333%) C#
13 5 (8.333%) TDD
13 5 (8.333%) MVC
13 5 (8.333%) Telecoms
13 5 (8.333%) .NET Framework
13 5 (8.333%) Facebook
14 4 (6.667%) French Language
14 4 (6.667%) User Acceptance Testing

Pay per click
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 10 (16.67%) HTML
2 8 (13.33%) .NET
2 8 (13.33%) ASP.NET
3 6 (10.00%) CSS
4 5 (8.333%) .NET Framework
5 4 (6.667%) XHTML
6 3 (5.000%) XML
7 1 (1.667%) ASP
7 1 (1.667%) Flash
7 1 (1.667%) RSS
Application Platforms
1 3 (5.000%) Apache
1 3 (5.000%) Oracle Spatial
2 1 (1.667%) CMS
2 1 (1.667%) Drupal
2 1 (1.667%) Umbraco
Applications
1 3 (5.000%) MS Excel
2 2 (3.333%) Photoshop
3 1 (1.667%) Fireworks
Business Applications
1 8 (13.33%) Google Analytics
2 3 (5.000%) Oracle Applications
3 1 (1.667%) SiteCatalyst
Communications & Networking
1 10 (16.67%) Internet
2 3 (5.000%) Fibre Channel
3 2 (3.333%) Broadband
4 1 (1.667%) HTTP
4 1 (1.667%) Intranet
Database & Business Intelligence
1 3 (5.000%) MySQL
1 3 (5.000%) GIS
2 1 (1.667%) Big Data
2 1 (1.667%) NoSQL
Development Applications
1 1 (1.667%) Dreamweaver
General
1 37 (61.67%) Marketing
2 17 (28.33%) Retail
3 15 (25.00%) Advertising
4 5 (8.333%) Telecoms
5 4 (6.667%) French Language
5 4 (6.667%) Finance
6 3 (5.000%) Publishing
6 3 (5.000%) Billing
6 3 (5.000%) Music
7 1 (1.667%) German Language
7 1 (1.667%) Italian Language
7 1 (1.667%) Spanish Language
Job Titles
1 13 (21.67%) Marketing Manager
2 11 (18.33%) PPC Manager
2 11 (18.33%) PPC Analyst
2 11 (18.33%) PPC Executive
2 11 (18.33%) PPC Specialist
3 5 (8.333%) .NET Developer
3 5 (8.333%) Developer
3 5 (8.333%) Account Manager
4 4 (6.667%) SEO Executive
4 4 (6.667%) Analyst
5 3 (5.000%) Architect
5 3 (5.000%) Business Analyst
5 3 (5.000%) Consultant
5 3 (5.000%) Senior Manager
5 3 (5.000%) Online Marketing Manager
5 3 (5.000%) SEO Specialist
5 3 (5.000%) SEO Consultant
6 2 (3.333%) Designer
6 2 (3.333%) Lead Architect
6 2 (3.333%) Account Director
Miscellaneous
1 12 (20.00%) Social Media
2 3 (5.000%) Digital Media
3 1 (1.667%) W3C
3 1 (1.667%) RIA
3 1 (1.667%) Copywriting
3 1 (1.667%) Podcast
3 1 (1.667%) Social Network
3 1 (1.667%) Statistics
3 1 (1.667%) Video Editing
3 1 (1.667%) Kindle
Operating Systems
1 3 (5.000%) Linux
Processes & Methodologies
1 37 (61.67%) SEO
2 20 (33.33%) Digital Marketing
2 20 (33.33%) Online Marketing
3 19 (31.67%) E-Commerce
4 16 (26.67%) Analytics
5 13 (21.67%) Display Advertising
6 12 (20.00%) Marketing Strategy
7 10 (16.67%) Migration
8 8 (13.33%) Web Analytics
8 8 (13.33%) Web Development
9 5 (8.333%) TDD
9 5 (8.333%) MVC
10 4 (6.667%) User Acceptance Testing
11 3 (5.000%) CRM
11 3 (5.000%) UML
11 3 (5.000%) B2B
11 3 (5.000%) SOA
11 3 (5.000%) TOGAF
11 3 (5.000%) Content Management
11 3 (5.000%) Email Marketing
Programming Languages
1 5 (8.333%) C#
2 4 (6.667%) JavaScript
3 3 (5.000%) Perl
3 3 (5.000%) PHP
4 1 (1.667%) SQL
Qualifications
1 1 (1.667%) Degree
Quality Assurance & Compliance
1 1 (1.667%) ISO 9001
Vendors
1 25 (41.67%) Google
2 8 (13.33%) Microsoft
3 5 (8.333%) Facebook
4 3 (5.000%) Oracle
4 3 (5.000%) DoubleClick
4 3 (5.000%) Yahoo!
5 2 (3.333%) Twitter
6 1 (1.667%) Adobe
6 1 (1.667%) Omniture
6 1 (1.667%) Coremetrics
6 1 (1.667%) Tableau
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