The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Somerset region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Marketing
Rank 25 35 48
Rank change year-on-year
+10 +13
Contract jobs citing Marketing 12 11 8
As % of all contract IT jobs located in Somerset 4.80% 3.12% 1.95%
As % of the General category 21.05% 14.47% 8.70%
Number of daily rates quoted 11 3 6
Average daily rate £288 £306 £350
Average daily rate % change year-on-year
-5.89% -12.71%
90% offered a daily rate of more than £140 £261 £288
10% offered a daily rate of more than £400 £501 £418
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 1 1 0
Average hourly rate £32.50 £10.00 -
Average hourly rate % change year-on-year
+225.00% -
UK excluding London average hourly rate £17.25 £16.25 £21.50
% change year-on-year
+6.15% -24.41%
Marketing
South West

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Somerset region.

General Category
Somerset
Contract IT job ads with a match in the
General category
57 76 92
As % of all contract IT jobs located in Somerset 22.80% 21.53% 22.38%
Number of daily rates quoted 35 44 69
Average daily rate £350 £438 £325
Average daily rate % change year-on-year
-20.00% +34.61%
90% offered a daily rate of more than £275 £306 £275
10% offered a daily rate of more than £425 £670 £529
UK excluding London average daily rate £400 £400 £380
% change year-on-year
- +5.26%
Number of hourly rates quoted 14 7 1
Average hourly rate £35.00 £37.00 £40.00
Average hourly rate % change year-on-year
-5.40% -7.50%
UK excluding London average hourly rate £28.00 £25.00 £25.00
% change year-on-year
+12.00% -

Marketing
Jobs Demand Trend in Somerset

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Somerset region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Somerset

Marketing
Daily Rate Trend in Somerset

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Somerset region.

Marketing Daily Rate Trend in Somerset

Marketing
Daily Rate Histogram in Somerset

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Somerset region over the 3 months to 29 April 2016.

Marketing Daily Rate Histogram in Somerset

Marketing
Hourly Rate Trend in Somerset

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Somerset region.

Marketing Hourly Rate Trend in Somerset

Marketing
Contract Job Locations in Somerset

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Somerset region over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bath +4 10 £275 +10.00% 12
Shepton Mallet - 2 £350 -
Marketing
South West

Marketing
Top 30 Related IT Skills in Somerset

For the 6 months to 29 April 2016, IT contractor jobs across the Somerset region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 27 (79.41%) Digital Marketing
2 24 (70.59%) SAP Oil and Gas
2 24 (70.59%) Electronics
2 24 (70.59%) Telecoms
2 24 (70.59%) Finance
2 24 (70.59%) Manufacturing
2 24 (70.59%) Programme Management
2 24 (70.59%) SAP
2 24 (70.59%) Business Intelligence
3 11 (32.35%) Agile Software Development
4 6 (17.65%) Project Management
5 5 (14.71%) Microsoft
5 5 (14.71%) Stakeholder Management
6 4 (11.76%) SQL
6 4 (11.76%) JavaScript
6 4 (11.76%) Analytical Skills
7 3 (8.82%) SDLC
7 3 (8.82%) User Experience
7 3 (8.82%) Android
7 3 (8.82%) Waterfall
7 3 (8.82%) Propensity Modelling
7 3 (8.82%) SQL Server
7 3 (8.82%) HTML
7 3 (8.82%) Java
7 3 (8.82%) CSS
7 3 (8.82%) Windows
7 3 (8.82%) SAS
7 3 (8.82%) CRM
7 3 (8.82%) Scrum
7 3 (8.82%) Dynamics CRM

Marketing
Top Related IT Skills in Somerset by Category

For the 6 months to 29 April 2016, IT contractor jobs across the Somerset region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (8.82%) SAS
2 2 (5.88%) CMS
2 2 (5.88%) Confluence
3 1 (2.94%) BizTalk Server
3 1 (2.94%) SharePoint
3 1 (2.94%) WebLogic
Applications
1 2 (5.88%) Adobe Creative Suite
1 2 (5.88%) MS Excel
1 2 (5.88%) MS Project
2 1 (2.94%) Revit
Business Applications
1 24 (70.59%) SAP Oil and Gas
2 3 (8.82%) Dynamics CRM
Cloud Services
1 2 (5.88%) Office 365
Communications & Networking
1 1 (2.94%) Firewall
1 1 (2.94%) TCP/IP
Database & Business Intelligence
1 3 (8.82%) Base SAS
1 3 (8.82%) SQL Server
2 1 (2.94%) Data Mining
2 1 (2.94%) DB2
2 1 (2.94%) Informix
2 1 (2.94%) Oracle Database
2 1 (2.94%) RDBMS
2 1 (2.94%) Relational Database
Development Applications
1 2 (5.88%) JIRA
2 1 (2.94%) FitNesse
2 1 (2.94%) Selenium
2 1 (2.94%) Visual Studio
2 1 (2.94%) WATIR
2 1 (2.94%) WebDriver
General
1 24 (70.59%) Electronics
1 24 (70.59%) Finance
1 24 (70.59%) Manufacturing
1 24 (70.59%) Telecoms
2 2 (5.88%) Retail
3 1 (2.94%) Games
Job Titles
1 14 (41.18%) Analyst
2 6 (17.65%) Developer
3 5 (14.71%) Business Analyst
4 3 (8.82%) SAS Analyst
5 2 (5.88%) Architect
5 2 (5.88%) CRM Developer
5 2 (5.88%) Dynamics CRM Developer
5 2 (5.88%) HTML Developer
5 2 (5.88%) JavaScript Developer
5 2 (5.88%) Marketing Manager
5 2 (5.88%) Microsoft Developer
5 2 (5.88%) PMO Analyst
5 2 (5.88%) Project Leader
5 2 (5.88%) SAS Modeller
5 2 (5.88%) Solutions Architect
5 2 (5.88%) SQL Analyst
5 2 (5.88%) Test Manager
5 2 (5.88%) UAT Manager
5 2 (5.88%) UAT Test Manager
5 2 (5.88%) Web Developer
Libraries, Frameworks & Software Standards
1 3 (8.82%) CSS
1 3 (8.82%) HTML
2 2 (5.88%) CSS3
2 2 (5.88%) HTML5
2 2 (5.88%) jQuery
2 2 (5.88%) XHTML
2 2 (5.88%) XML
3 1 (2.94%) .NET
3 1 (2.94%) Ajax
3 1 (2.94%) Android SDK
3 1 (2.94%) ASP.NET
3 1 (2.94%) EJB
3 1 (2.94%) Flash
3 1 (2.94%) J2EE
3 1 (2.94%) JMS
3 1 (2.94%) JSP
3 1 (2.94%) Unity (Game Engine)
3 1 (2.94%) WSDL
3 1 (2.94%) XSD
Miscellaneous
1 4 (11.76%) Analytical Skills
2 3 (8.82%) User Experience
3 2 (5.88%) Copywriting
3 2 (5.88%) Digital Media
3 2 (5.88%) NHS
4 1 (2.94%) Mathematics
4 1 (2.94%) PKI
Operating Systems
1 3 (8.82%) Android
1 3 (8.82%) Windows
2 2 (5.88%) Apple iOS
3 1 (2.94%) Unix
3 1 (2.94%) Windows Server
Processes & Methodologies
1 27 (79.41%) Digital Marketing
2 24 (70.59%) Business Intelligence
2 24 (70.59%) Programme Management
3 11 (32.35%) Agile Software Development
4 6 (17.65%) Project Management
5 5 (14.71%) Stakeholder Management
6 3 (8.82%) CRM
6 3 (8.82%) Propensity Modelling
6 3 (8.82%) Scrum
6 3 (8.82%) SDLC
6 3 (8.82%) Waterfall
6 3 (8.82%) Web Development
7 2 (5.88%) Analytics
7 2 (5.88%) Data Analytics
7 2 (5.88%) Front End Development
7 2 (5.88%) OO
7 2 (5.88%) Responsive Web Design
7 2 (5.88%) Statistical Modelling
7 2 (5.88%) Test Scripting
7 2 (5.88%) User Acceptance Testing
Programming Languages
1 4 (11.76%) JavaScript
1 4 (11.76%) SQL
2 3 (8.82%) Java
3 2 (5.88%) C#
4 1 (2.94%) C++
4 1 (2.94%) Perl
4 1 (2.94%) VB.NET
4 1 (2.94%) VBA
Qualifications
1 3 (8.82%) Degree
Quality Assurance & Compliance
1 1 (2.94%) QA
System Software
1 2 (5.88%) Active Directory
Systems Management
1 1 (2.94%) Nagios
Vendors
1 24 (70.59%) SAP
2 5 (14.71%) Microsoft
3 2 (5.88%) Adobe
3 2 (5.88%) Oracle
4 1 (2.94%) Autodesk
4 1 (2.94%) BEA
4 1 (2.94%) Sybase
4 1 (2.94%) VeriFone
4 1 (2.94%) VMware
4 1 (2.94%) WorldPay
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