The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Somerset region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Somerset region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Marketing
Rank 47 41 32
Rank change year-on-year
-6 -9
Contract jobs citing Marketing 7 2 4
As % of all contract IT jobs located in Somerset 1.65% 0.99% 2.53%
As % of the General category 7.37% 5.26% 8.70%
Number of daily rates quoted 5 1 2
Average daily rate £350 £453 £400
Average daily rate % change year-on-year
-22.65% +13.12%
UK excluding London average daily rate £351 £330 £340
% change year-on-year
+6.21% -2.94%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £21.50 £17.33 £17.00
% change year-on-year
+24.09% +1.91%
General Category
Somerset
Contract IT job ads with a match in the
General category
95 38 46
As % of all contract IT jobs located in Somerset 22.35% 18.81% 29.11%
Number of daily rates quoted 70 15 27
Average daily rate £350 £350 £360
Average daily rate % change year-on-year
- -2.77%
90% offered a daily rate of more than £255 £269 £234
10% offered a daily rate of more than £531 £460 £450
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 1 2 4
Average hourly rate £40.00 £13.88 £25.00
Average hourly rate % change year-on-year
+188.28% -44.50%
UK excluding London average hourly rate £25.00 £26.50 £25.00
% change year-on-year
-5.66% +6.00%
Marketing
South West

Marketing
Jobs Demand Trend in Somerset

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Somerset region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Somerset

Marketing
Daily Rate Trend in Somerset

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Somerset region.

Marketing Daily Rate Trend in Somerset

Marketing
Daily Rate Histogram in Somerset

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Somerset region over the 3 months to 17 April 2014.

Marketing Daily Rate Histogram in Somerset

Marketing
Hourly Rate Trend in Somerset

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Somerset region.

Marketing Hourly Rate Trend in Somerset

Marketing
Contract Job Locations in Somerset

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Somerset region over the 3 months to 17 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Bath -2 7 £350 - 9
Street - - - -
Yeovil - - - -
Marketing
South West

Marketing
Top 30 Related IT Skills in Somerset

For the 6 months to 17 April 2014, IT contractor jobs across the Somerset region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 8 (66.67%) SQL
1 8 (66.67%) SAS
2 5 (41.67%) SQL Server
2 5 (41.67%) SQL Server 2008
3 4 (33.33%) SPSS
3 4 (33.33%) SQL Server Reporting Services
3 4 (33.33%) SQL Server Integration Services
4 3 (25.00%) Statistical Analysis
4 3 (25.00%) Data Analysis
4 3 (25.00%) T-SQL
4 3 (25.00%) Degree
5 2 (16.67%) Data Extraction
5 2 (16.67%) FastStats
5 2 (16.67%) Analytics
5 2 (16.67%) Marketing Analytics
5 2 (16.67%) Business Intelligence
5 2 (16.67%) Finance
6 1 (8.33%) Banking
6 1 (8.33%) Retail
6 1 (8.33%) Software Testing
6 1 (8.33%) SQL Server 2005
6 1 (8.33%) IPTV
6 1 (8.33%) ISTQB
6 1 (8.33%) ISO/IEC 27001
6 1 (8.33%) Adobe
6 1 (8.33%) ISEB
6 1 (8.33%) CRM
6 1 (8.33%) ETL
6 1 (8.33%) Service Delivery
6 1 (8.33%) Telecoms

Marketing
Top Related IT Skills in Somerset by Category

For the 6 months to 17 April 2014, IT contractor jobs across the Somerset region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (66.67%) SAS
Applications
1 4 (33.33%) SPSS
2 2 (16.67%) FastStats
Database & Business Intelligence
1 5 (41.67%) SQL Server
1 5 (41.67%) SQL Server 2008
2 4 (33.33%) SQL Server Integration Services
2 4 (33.33%) SQL Server Reporting Services
3 1 (8.33%) SQL Server 2005
General
1 2 (16.67%) Finance
2 1 (8.33%) Banking
2 1 (8.33%) Retail
2 1 (8.33%) Telecoms
Job Titles
1 4 (33.33%) Analyst
2 3 (25.00%) Insight Analyst
2 3 (25.00%) Developer
3 2 (16.67%) Database Developer
3 2 (16.67%) Team Leader
4 1 (8.33%) SQL Developer
4 1 (8.33%) Development Project Manager
4 1 (8.33%) Business Intelligence Manager
4 1 (8.33%) Development Manager
4 1 (8.33%) Senior Analyst
4 1 (8.33%) Systems Development Manager
4 1 (8.33%) Manual Tester
4 1 (8.33%) Systems Manager
4 1 (8.33%) Data Analyst
4 1 (8.33%) Senior Insight Analyst
4 1 (8.33%) Project Manager
4 1 (8.33%) Tester
Miscellaneous
1 2 (16.67%) Data Extraction
2 1 (8.33%) FMCG
2 1 (8.33%) Digital Media
2 1 (8.33%) NHS
2 1 (8.33%) IPTV
Processes & Methodologies
1 3 (25.00%) Data Analysis
1 3 (25.00%) Statistical Analysis
2 2 (16.67%) Business Intelligence
2 2 (16.67%) Analytics
2 2 (16.67%) Marketing Analytics
3 1 (8.33%) Project Management
3 1 (8.33%) Service Delivery
3 1 (8.33%) CRM
3 1 (8.33%) ETL
3 1 (8.33%) Waterfall
3 1 (8.33%) Customer Insight
3 1 (8.33%) Software Testing
Programming Languages
1 8 (66.67%) SQL
2 3 (25.00%) T-SQL
3 1 (8.33%) R
Qualifications
1 3 (25.00%) Degree
2 1 (8.33%) ISEB
2 1 (8.33%) ISTQB
Quality Assurance & Compliance
1 1 (8.33%) ISO/IEC 27001
Vendors
1 1 (8.33%) Adobe