The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Somerset region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Somerset region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Marketing
Rank 45 28 -
Rank change year-on-year
-17 -
Contract jobs citing Marketing 5 2 0
As % of all contract IT jobs located in Somerset 1.37% 1.02% -
As % of the General category 6.76% 3.57% -
Number of daily rates quoted 4 2 0
Average daily rate
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of your Daily Rate
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£310 £290 -
Average daily rate % change year-on-year
+6.89% -
UK excluding London average daily rate £350 £363 £330
% change year-on-year
-3.44% +9.84%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.50 £27.50 £20.00
% change year-on-year
-18.18% +37.50%
General Category
Somerset
Contract IT job ads with a match in the
General category
74 56 40
As % of all contract IT jobs located in Somerset 20.27% 28.57% 24.10%
Number of daily rates quoted 53 25 26
Average daily rate £325 £325 £383
Average daily rate % change year-on-year
- -15.03%
90% offered a daily rate of more than £290 £184 £255
10% offered a daily rate of more than £450 £423 £453
UK excluding London average daily rate £384 £388 £375
% change year-on-year
-0.90% +3.33%
Number of hourly rates quoted 4 2 4
Average hourly rate £35.00 £18.00 £22.00
Average hourly rate % change year-on-year
+94.44% -18.18%
UK excluding London average hourly rate £22.50 £22.50 £27.50
% change year-on-year
- -18.18%
Marketing
South West

Marketing
Jobs Demand Trend in Somerset

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Somerset region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Somerset

Marketing
Daily Rate Trend in Somerset

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Somerset region.

Marketing Daily Rate Trend in Somerset

Marketing
Hourly Rate Trend in Somerset

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Somerset region.

Marketing Hourly Rate Trend in Somerset

Marketing
Contract Job Locations in Somerset

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Somerset region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bath -2 2 £313 +45.34% 10
Street - 1 £290 - 1
Marketing
South West

Marketing
Top 30 Related IT Skills in Somerset

For the 6 months to 25 July 2014, IT contractor jobs across the Somerset region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 8 (61.54%) SQL
2 7 (53.85%) Finance
3 6 (46.15%) SAS
3 6 (46.15%) Business Intelligence
4 5 (38.46%) DTV
4 5 (38.46%) Manufacturing
4 5 (38.46%) Electronics
4 5 (38.46%) Telecoms
4 5 (38.46%) SAP
4 5 (38.46%) Programme Management
4 5 (38.46%) SAP Oil and Gas
4 5 (38.46%) Digital Marketing
5 4 (30.77%) SQL Server Integration Services
5 4 (30.77%) .NET
6 3 (23.08%) C#
6 3 (23.08%) SQL Server
6 3 (23.08%) Degree
6 3 (23.08%) Statistical Analysis
6 3 (23.08%) SQL Server 2008
6 3 (23.08%) SQL Server 2012
7 2 (15.38%) Analytics
7 2 (15.38%) Marketing Analytics
7 2 (15.38%) SPSS
7 2 (15.38%) Data Extraction
7 2 (15.38%) Data Mapping
7 2 (15.38%) Data Analysis
7 2 (15.38%) Web Services
7 2 (15.38%) T-SQL
7 2 (15.38%) VB.NET
8 1 (7.69%) J2EE

Marketing
Top Related IT Skills in Somerset by Category

For the 6 months to 25 July 2014, IT contractor jobs across the Somerset region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (46.15%) SAS
Applications
1 2 (15.38%) SPSS
2 1 (7.69%) Photoshop
Business Applications
1 5 (38.46%) SAP Oil and Gas
Database & Business Intelligence
1 4 (30.77%) SQL Server Integration Services
2 3 (23.08%) SQL Server 2008
2 3 (23.08%) SQL Server 2012
2 3 (23.08%) SQL Server
3 1 (7.69%) SQL Server Reporting Services
3 1 (7.69%) SQL Server 2005
General
1 7 (53.85%) Finance
2 5 (38.46%) Manufacturing
2 5 (38.46%) Electronics
2 5 (38.46%) Telecoms
3 1 (7.69%) Retail
Job Titles
1 5 (38.46%) Developer
2 3 (23.08%) Analyst
3 2 (15.38%) Team Leader
3 2 (15.38%) SQL Developer
3 2 (15.38%) SQL Server Developer
3 2 (15.38%) Software Developer
3 2 (15.38%) Insight Analyst
4 1 (7.69%) Senior Insight Analyst
4 1 (7.69%) .NET Software Developer
4 1 (7.69%) Project Manager
4 1 (7.69%) Software Engineer
4 1 (7.69%) Development Project Manager
4 1 (7.69%) Business Intelligence Manager
4 1 (7.69%) Designer
4 1 (7.69%) Development Manager
4 1 (7.69%) Senior Analyst
4 1 (7.69%) Systems Development Manager
4 1 (7.69%) Systems Manager
4 1 (7.69%) Data Analyst
4 1 (7.69%) Java Developer
Libraries, Frameworks & Software Standards
1 4 (30.77%) .NET
2 2 (15.38%) Web Services
3 1 (7.69%) XML
3 1 (7.69%) WCF
3 1 (7.69%) jQuery
3 1 (7.69%) HTML5
3 1 (7.69%) CSS3
3 1 (7.69%) J2EE
3 1 (7.69%) ASP.NET
3 1 (7.69%) CSS
3 1 (7.69%) HTML
Miscellaneous
1 5 (38.46%) DTV
2 2 (15.38%) Data Extraction
Processes & Methodologies
1 6 (46.15%) Business Intelligence
2 5 (38.46%) Programme Management
2 5 (38.46%) Digital Marketing
3 3 (23.08%) Statistical Analysis
4 2 (15.38%) Data Analysis
4 2 (15.38%) Data Mapping
4 2 (15.38%) Analytics
4 2 (15.38%) Marketing Analytics
5 1 (7.69%) Customer Insight
5 1 (7.69%) Performance Testing
5 1 (7.69%) Software Engineering
5 1 (7.69%) Email Marketing
5 1 (7.69%) Project Management
5 1 (7.69%) Service Delivery
5 1 (7.69%) CRM
5 1 (7.69%) ETL
Programming Languages
1 8 (61.54%) SQL
2 3 (23.08%) C#
3 2 (15.38%) T-SQL
3 2 (15.38%) VB.NET
4 1 (7.69%) R
4 1 (7.69%) Java
4 1 (7.69%) JavaScript
4 1 (7.69%) PL/SQL
Qualifications
1 3 (23.08%) Degree
Vendors
1 5 (38.46%) SAP
2 1 (7.69%) Adobe
2 1 (7.69%) Oracle
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