The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 141 101 127
Rank change year-on-year
-40 +26
Contract jobs citing Web Analytics 1 10 3
As % of all contract IT jobs located in the South West 0.032% 0.45% 0.095%
As % of the Processes & Methodologies category 0.045% 0.63% 0.14%
Number of daily rates quoted 0 6 2
Average daily rate
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of your Daily Rate
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- £375 £189
Average daily rate % change year-on-year
- +98.67%
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £17.69 -
% change year-on-year
+7.40% -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2220 1579 2179
As % of all contract IT jobs located in the South West 71.38% 70.74% 68.74%
Number of daily rates quoted 1478 1039 1299
Average daily rate £380 £370 £375
Average daily rate % change year-on-year
+2.70% -1.33%
90% offered a daily rate of more than £275 £260 £263
10% offered a daily rate of more than £510 £500 £475
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 83 69 156
Average hourly rate £33.50 £17.23 £31.00
Average hourly rate % change year-on-year
+94.48% -44.43%
90% offered a hourly rate of more than £16.00 £8.00 £13.60
10% offered a hourly rate of more than £41.70 £43.00 £47.50
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Web Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South West

Web Analytics
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the South West region.

Web Analytics Daily Rate Trend in the South West

Web Analytics
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the South West region.

Web Analytics Hourly Rate Trend in the South West

Web Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol - 1 - -
Devon - - - -
Dorset - - - - 2
Somerset - - - - 1
Web Analytics
England

Web Analytics
Top 7 Related IT Skills in the South West

For the 6 months to 20 August 2014, IT contractor jobs across the South West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 2 (100.00%) Analytics
2 1 (50.00%) Finance
2 1 (50.00%) Content Management
2 1 (50.00%) Google
2 1 (50.00%) Marketing
2 1 (50.00%) Degree
2 1 (50.00%) Google Analytics

Web Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 20 August 2014, IT contractor jobs across the South West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Business Applications
1 1 (50.00%) Google Analytics
General
1 1 (50.00%) Finance
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Web Analyst
1 1 (50.00%) Content Editor
1 1 (50.00%) Insight Analyst
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Content Management
Qualifications
1 1 (50.00%) Degree
Vendors
1 1 (50.00%) Google