The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Web Analytics
Rank 131 143 124
Rank change year-on-year
+12 -19
Contract jobs citing Web Analytics 9 1 3
As % of all contract IT jobs located in the South West 0.29% 0.031% 0.13%
As % of the Processes & Methodologies category 0.37% 0.040% 0.18%
Number of daily rates quoted 8 1 3
Average daily rate
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of your Daily Rate
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£350 £500 £230
Average daily rate % change year-on-year
-30.00% +117.39%
UK excluding London average daily rate £313 £400 £238
% change year-on-year
-21.87% +68.42%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £20.50 -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2402 2487 1660
As % of all contract IT jobs located in the South West 76.45% 77.07% 70.67%
Number of daily rates quoted 1555 1539 1023
Average daily rate £400 £375 £350
Average daily rate % change year-on-year
+6.66% +7.14%
90% offered a daily rate of more than £288 £270 £255
10% offered a daily rate of more than £550 £500 £480
UK excluding London average daily rate £393 £375 £363
% change year-on-year
+4.66% +3.44%
Number of hourly rates quoted 95 110 62
Average hourly rate £35.00 £31.25 £32.00
Average hourly rate % change year-on-year
+12.00% -2.34%
90% offered a hourly rate of more than £14.50 £12.50 £18.70
10% offered a hourly rate of more than £47.00 £42.50 £47.50
UK excluding London average hourly rate £30.50 £30.50 £32.00
% change year-on-year
- -4.68%

Web Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South West

Web Analytics
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the South West region.

Web Analytics Daily Rate Trend in the South West

Web Analytics
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the South West region over the 3 months to 24 April 2015.

Web Analytics Daily Rate Histogram in the South West

Web Analytics
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the South West region.

Web Analytics Hourly Rate Trend in the South West

Web Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +18 7 £350 -30.00%
Gloucestershire - 2 £300 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 24 April 2015, IT contractor jobs across the South West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 19 (100.00%) Analytics
2 11 (57.89%) Finance
3 9 (47.37%) Marketing
4 7 (36.84%) Google
4 7 (36.84%) Google Analytics
4 7 (36.84%) HTML
4 7 (36.84%) CSS
4 7 (36.84%) User Experience
5 6 (31.58%) Agile Software Development
6 5 (26.32%) Banking
6 5 (26.32%) CMS
6 5 (26.32%) Content Management
6 5 (26.32%) jQuery
6 5 (26.32%) Omniture
6 5 (26.32%) JavaScript
6 5 (26.32%) Windows
6 5 (26.32%) Adobe
6 5 (26.32%) Project Management
6 5 (26.32%) Adobe Analytics
7 4 (21.05%) CSS3
7 4 (21.05%) HTML5
7 4 (21.05%) Sitecore CMS
7 4 (21.05%) Sitecore
8 3 (15.79%) SC Cleared
8 3 (15.79%) Security Cleared
8 3 (15.79%) Android
8 3 (15.79%) Visualisation
8 3 (15.79%) Windows Phone 7
8 3 (15.79%) Apple iOS
8 3 (15.79%) Windows Phone

Web Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 24 April 2015, IT contractor jobs across the South West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (26.32%) CMS
2 4 (21.05%) Sitecore CMS
3 2 (10.53%) IIS
4 1 (5.26%) Confluence
Applications
1 2 (10.53%) MS Excel
Business Applications
1 1 (5.26%) WebTrends
1 1 (5.26%) Tridion
1 1 (5.26%) Summit
Cloud Services
1 7 (36.84%) Google Analytics
2 5 (26.32%) Adobe Analytics
Communications & Networking
1 3 (15.79%) Internet
Database & Business Intelligence
1 3 (15.79%) SQL Server
2 1 (5.26%) BusinessObjects
2 1 (5.26%) SQL Server Integration Services
Development Applications
1 2 (10.53%) Visual Studio
1 2 (10.53%) Team Foundation Server
2 1 (5.26%) JIRA
General
1 11 (57.89%) Finance
2 9 (47.37%) Marketing
3 5 (26.32%) Banking
4 2 (10.53%) Retail
5 1 (5.26%) Publishing
Job Titles
1 8 (42.11%) Developer
2 7 (36.84%) Analyst
3 6 (31.58%) Web Analyst
4 4 (21.05%) Front-End Developer
5 3 (15.79%) Web Developer
6 1 (5.26%) Front-End Web Developer
6 1 (5.26%) SQL Data Analyst
6 1 (5.26%) Architect
6 1 (5.26%) Content Editor
6 1 (5.26%) Business Intelligence Developer
6 1 (5.26%) Senior Web Analyst
6 1 (5.26%) Senior Analyst
6 1 (5.26%) Data Analyst
6 1 (5.26%) Business Developer
Libraries, Frameworks & Software Standards
1 7 (36.84%) HTML
1 7 (36.84%) CSS
2 5 (26.32%) jQuery
3 4 (21.05%) CSS3
3 4 (21.05%) HTML5
4 3 (15.79%) HTML5 Canvas
4 3 (15.79%) Ember.js
4 3 (15.79%) Backbone.js
4 3 (15.79%) SVG
4 3 (15.79%) Dojo
5 2 (10.53%) Ajax
5 2 (10.53%) XMPP
5 2 (10.53%) XML
5 2 (10.53%) .NET
5 2 (10.53%) Flash
5 2 (10.53%) ASP.NET
5 2 (10.53%) Sass
5 2 (10.53%) AngularJS
6 1 (5.26%) XSLT
Miscellaneous
1 7 (36.84%) User Experience
2 3 (15.79%) Visualisation
2 3 (15.79%) Blackberry
2 3 (15.79%) Management Information System
3 2 (10.53%) W3C
3 2 (10.53%) Social Media
4 1 (5.26%) Digital Media
Operating Systems
1 5 (26.32%) Windows
2 3 (15.79%) Android
2 3 (15.79%) Windows Phone 7
2 3 (15.79%) Apple iOS
2 3 (15.79%) Windows Phone
Processes & Methodologies
1 19 (100.00%) Analytics
2 6 (31.58%) Agile Software Development
3 5 (26.32%) Content Management
3 5 (26.32%) Project Management
4 3 (15.79%) Responsive Web Design
4 3 (15.79%) MVC
4 3 (15.79%) SEO
5 2 (10.53%) Web Development
5 2 (10.53%) Business Intelligence
5 2 (10.53%) User Stories
5 2 (10.53%) Digital Content Management
5 2 (10.53%) Mobile Development
5 2 (10.53%) Waterfall
5 2 (10.53%) Web Usability
6 1 (5.26%) Data-Driven Marketing
6 1 (5.26%) Graceful Degradation
6 1 (5.26%) Customer Insight
6 1 (5.26%) E-Commerce
6 1 (5.26%) EAI
6 1 (5.26%) SOA
Programming Languages
1 5 (26.32%) JavaScript
2 2 (10.53%) ActionScript
2 2 (10.53%) SQL
2 2 (10.53%) T-SQL
2 2 (10.53%) C#
3 1 (5.26%) C
3 1 (5.26%) Java
3 1 (5.26%) VB
3 1 (5.26%) PHP
3 1 (5.26%) PL/SQL
Qualifications
1 3 (15.79%) SC Cleared
1 3 (15.79%) Security Cleared
1 3 (15.79%) Degree
Quality Assurance & Compliance
1 1 (5.26%) ISO 9001
1 1 (5.26%) ISO 14001
Vendors
1 7 (36.84%) Google
2 5 (26.32%) Omniture
2 5 (26.32%) Adobe
3 4 (21.05%) Sitecore
4 2 (10.53%) Business Objects
4 2 (10.53%) Apple
5 1 (5.26%) Microsoft
5 1 (5.26%) Oracle
5 1 (5.26%) SAP