The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 19 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Jun 2013
Same period 2012 Same period 2011
Web Analytics
Rank 98 131 120
Rank change year-on-year
+33 -11
Contract jobs citing Web Analytics 3 1 8
As % of all contract IT jobs located in the South West 0.149% 0.032% 0.264%
As % of the Processes & Methodologies category 0.222% 0.047% 0.413%
Number of daily rates quoted 2 1 7
Average daily rate £258 £438 £200
Average daily rate % change year-on-year
-41.14% +118.75%
90% offered a daily rate of more than £236 £438 £175
10% offered a daily rate of more than £280 £438 £310
UK excluding London average daily rate £308 £350 £225
% change year-on-year
-12.14% +55.55%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 £9.00
% change year-on-year
- +83.33%
All Processes & Methodologies
South West
Contract IT job ads with a match in the
Processes & Methodologies category
1352 2130 1935
As % of all contract IT jobs located in the South West 67.30% 68.12% 63.92%
Number of daily rates quoted 845 1316 985
Average daily rate £375 £378 £375
Average daily rate % change year-on-year
-0.66% +0.66%
90% offered a daily rate of more than £250 £265 £225
10% offered a daily rate of more than £475 £500 £500
UK excluding London average daily rate £370 £365 £375
% change year-on-year
+1.36% -2.66%
Number of hourly rates quoted 61 111 148
Average hourly rate £29.00 £25.00 £31.50
Average hourly rate % change year-on-year
+16.00% -20.63%
90% offered a hourly rate of more than £12.64 £11.46 £14.95
10% offered a hourly rate of more than £42.50 £40.90 £39.00
UK excluding London average hourly rate £31.00 £25.00 £29.00
% change year-on-year
+24.00% -13.79%
Web Analytics
England

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the South West region as a proportion of the total demand within the Processes & Methodologies category.

South West Web Analytics Jobs Demand Trend

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the South West region.

South West Web Analytics Daily Rate Trend

Web Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the South West region.

South West Web Analytics Hourly Rate Trend

Web Analytics
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 19 June 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Wiltshire +4 1 £285 -34.85%
Bristol - 1 £230 -
Devon - 1 - - 1
Gloucestershire - - - -
Somerset - - - -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills

For the 6 months to 19 June 2013, IT contractor jobs across the South West region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 15 (100.00%) Analytics
2 12 (80.00%) Marketing
3 10 (66.67%) Finance
4 9 (60.00%) Content Management
5 6 (40.00%) Omniture
5 6 (40.00%) Degree
6 5 (33.33%) Internet
7 4 (26.67%) Adobe
7 4 (26.67%) HTML
7 4 (26.67%) JavaScript
7 4 (26.67%) CSS
7 4 (26.67%) Retail
8 3 (20.00%) Google
8 3 (20.00%) Banking
8 3 (20.00%) Google Analytics
8 3 (20.00%) Digital Marketing
8 3 (20.00%) Product Marketing
8 3 (20.00%) Sitecore CMS
8 3 (20.00%) Sitecore
8 3 (20.00%) CMS
8 3 (20.00%) Advertising
9 2 (13.33%) PHP
9 2 (13.33%) TeamSite
9 2 (13.33%) WebTrends
9 2 (13.33%) Online Marketing
9 2 (13.33%) Social Media
9 2 (13.33%) Online Banking
10 1 (6.667%) Retail Banking
10 1 (6.667%) Ruby on Rails
10 1 (6.667%) Umbraco

Web Analytics
Top Related IT Skills by Category

For the 6 months to 19 June 2013, IT contractor jobs across the South West region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Development
1 4 (26.67%) HTML
1 4 (26.67%) CSS
2 1 (6.667%) Ruby on Rails
2 1 (6.667%) Django
2 1 (6.667%) D3.js
2 1 (6.667%) Raphaël
2 1 (6.667%) Leaflet
2 1 (6.667%) Web Services
Application Platforms
1 3 (20.00%) Sitecore CMS
1 3 (20.00%) CMS
2 2 (13.33%) TeamSite
3 1 (6.667%) Umbraco
3 1 (6.667%) Magento
Business Applications
1 3 (20.00%) Google Analytics
2 2 (13.33%) WebTrends
3 1 (6.667%) SiteCatalyst
3 1 (6.667%) SAP Oil and Gas
Communications & Networking
1 5 (33.33%) Internet
2 1 (6.667%) Intranet
2 1 (6.667%) SMS
General
1 12 (80.00%) Marketing
2 10 (66.67%) Finance
3 4 (26.67%) Retail
4 3 (20.00%) Banking
4 3 (20.00%) Advertising
5 1 (6.667%) Retail Banking
5 1 (6.667%) Manufacturing
5 1 (6.667%) Electronics
5 1 (6.667%) Telecoms
Job Titles
1 5 (33.33%) Analyst
2 4 (26.67%) Coordinator
2 4 (26.67%) Web Analyst
3 3 (20.00%) Web Manager
4 2 (13.33%) Content Editor
5 1 (6.667%) Marketing Manager
5 1 (6.667%) Digital Marketing Manager
5 1 (6.667%) Junior Analyst
5 1 (6.667%) Web Content Manager
5 1 (6.667%) Insight Analyst
5 1 (6.667%) Web Marketing Manager
5 1 (6.667%) Marketing Assistant
5 1 (6.667%) Content Manager
5 1 (6.667%) Marketing Analyst
5 1 (6.667%) Junior
5 1 (6.667%) Developer
5 1 (6.667%) Web Developer
5 1 (6.667%) Contracts Manager
Miscellaneous
1 2 (13.33%) Social Media
1 2 (13.33%) Online Banking
2 1 (6.667%) Mathematics
2 1 (6.667%) Open Source
2 1 (6.667%) Mobile Banking
2 1 (6.667%) Visualisation
2 1 (6.667%) DTV
Processes & Methodologies
1 15 (100.00%) Analytics
2 9 (60.00%) Content Management
3 3 (20.00%) Digital Marketing
3 3 (20.00%) Product Marketing
4 2 (13.33%) Online Marketing
5 1 (6.667%) Web Development
5 1 (6.667%) Project Management
5 1 (6.667%) E-Commerce
5 1 (6.667%) Business Intelligence
5 1 (6.667%) Migration
5 1 (6.667%) SEO
5 1 (6.667%) Workflow
5 1 (6.667%) Web Design
5 1 (6.667%) Programme Management
5 1 (6.667%) Agile Software Development
Programming Languages
1 4 (26.67%) JavaScript
2 2 (13.33%) PHP
3 1 (6.667%) Python
3 1 (6.667%) Ruby
Qualifications
1 6 (40.00%) Degree
2 1 (6.667%) DV Cleared
2 1 (6.667%) Security Cleared
Vendors
1 6 (40.00%) Omniture
2 4 (26.67%) Adobe
3 3 (20.00%) Google
3 3 (20.00%) Sitecore
4 1 (6.667%) SAP
Devon
As Web Manager you will have a deep understanding of e-commerce and digital marketing, with a hands-on approach to web design and development (HTML, CSS, Javascript,...
Computer People
Rate: negotiable
Posted: 13 June 2013
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