The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 2 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 May 2016
Same period 2015 Same period 2014
Web Analytics
Rank 135 127 148
Rank change year-on-year
-8 +21
Contract jobs citing Web Analytics 3 9 1
As % of all contract IT jobs located in the South West 0.10% 0.29% 0.031%
As % of the Processes & Methodologies category 0.13% 0.37% 0.039%
Number of daily rates quoted 3 8 1
Median daily rate £160 £350 £500
Median daily rate % change year-on-year
-54.28% -30.00%
UK excluding London median daily rate £400 £350 £400
% change year-on-year
+14.28% -12.50%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - £20.50
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2272 2434 2573
As % of all contract IT jobs located in the South West 78.18% 77.86% 78.95%
Number of daily rates quoted 1483 1577 1606
Median daily rate £388 £400 £366
Median daily rate % change year-on-year
-3.12% +9.28%
90% offered a daily rate of more than £275 £290 £275
10% offered a daily rate of more than £538 £550 £500
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 140 98 112
Median hourly rate £42.25 £36.75 £35.00
Median hourly rate % change year-on-year
+14.96% +5.00%
90% offered a hourly rate of more than £25.00 £15.03 £13.45
10% offered a hourly rate of more than £47.50 £47.00 £42.50
UK excluding London median hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

Web Analytics
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South West

Web Analytics
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the South West region.

Web Analytics Daily Rate Trend in the South West

Web Analytics
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the South West region over the 3 months to 2 May 2016.

Web Analytics Daily Rate Histogram in the South West

Web Analytics
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the South West region.

Web Analytics Hourly Rate Trend in the South West

Web Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 2 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Somerset - 2 £148 -
Bristol - 1 £375 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 2 May 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Web Analytics.

1 9 (100.00%) Analytics
2 7 (77.78%) HTML
3 6 (66.67%) CMS
4 5 (55.56%) Finance
4 5 (55.56%) SQL
4 5 (55.56%) CSS
4 5 (55.56%) Marketing
5 4 (44.44%) JavaScript
5 4 (44.44%) User Experience
6 3 (33.33%) Analytical Skills
6 3 (33.33%) Front End Development
6 3 (33.33%) SEO
6 3 (33.33%) Content Management
6 3 (33.33%) .NET
6 3 (33.33%) Web Development
6 3 (33.33%) Google
6 3 (33.33%) Google Analytics
6 3 (33.33%) jQuery
6 3 (33.33%) Sitecore CMS
6 3 (33.33%) Sitecore
6 3 (33.33%) Online Marketing
7 2 (22.22%) Data Extraction
7 2 (22.22%) Visualisation
7 2 (22.22%) Ajax
7 2 (22.22%) Data Visualisation
7 2 (22.22%) Classic ASP
7 2 (22.22%) PHP
7 2 (22.22%) XML
7 2 (22.22%) XSL
8 1 (11.11%) R

Web Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (66.67%) CMS
2 3 (33.33%) Sitecore CMS
3 1 (11.11%) Apache
3 1 (11.11%) SAS
Applications
1 1 (11.11%) MS Excel
1 1 (11.11%) MS Office
Business Applications
1 1 (11.11%) WebTrends
Cloud Services
1 3 (33.33%) Google Analytics
2 1 (11.11%) Adobe Analytics
2 1 (11.11%) Pure360
2 1 (11.11%) Responsys
Communications & Networking
1 1 (11.11%) Internet
General
1 5 (55.56%) Finance
1 5 (55.56%) Marketing
2 1 (11.11%) Banking
2 1 (11.11%) Financial Institution
Job Titles
1 4 (44.44%) Analyst
2 3 (33.33%) Developer
2 3 (33.33%) Front End Developer (Client-Side Developer)
3 2 (22.22%) Digital Analyst
3 2 (22.22%) HTML CSS Developer
3 2 (22.22%) HTML Developer
3 2 (22.22%) Insight Analyst
3 2 (22.22%) Sitecore Developer
3 2 (22.22%) Support Analyst
4 1 (11.11%) Ajax Developer
4 1 (11.11%) Data Insight Analyst
4 1 (11.11%) Digital Content Editor
4 1 (11.11%) Digital Editor
4 1 (11.11%) Digital Insight Analyst
4 1 (11.11%) Insight Data Analyst
4 1 (11.11%) Insight Manager
4 1 (11.11%) Marketing Insight Analyst
4 1 (11.11%) Web Applications Analyst
4 1 (11.11%) Web Applications Support
4 1 (11.11%) Web Developer
Libraries, Frameworks & Software Standards
1 7 (77.78%) HTML
2 5 (55.56%) CSS
3 3 (33.33%) .NET
3 3 (33.33%) jQuery
4 2 (22.22%) Ajax
4 2 (22.22%) Classic ASP
4 2 (22.22%) XML
4 2 (22.22%) XSL
5 1 (11.11%) Flash
Miscellaneous
1 4 (44.44%) User Experience
2 3 (33.33%) Analytical Skills
3 2 (22.22%) Data Extraction
3 2 (22.22%) Visualisation
4 1 (11.11%) Management Information System
4 1 (11.11%) Online Banking
Processes & Methodologies
1 9 (100.00%) Analytics
2 3 (33.33%) Content Management
2 3 (33.33%) Front End Development
2 3 (33.33%) Online Marketing
2 3 (33.33%) SEO
2 3 (33.33%) Web Development
3 2 (22.22%) Data Visualisation
4 1 (11.11%) Bayesian Methods
4 1 (11.11%) Business Intelligence
4 1 (11.11%) CHAID
4 1 (11.11%) Cluster Analysis
4 1 (11.11%) Coaching
4 1 (11.11%) CRM
4 1 (11.11%) Data Analytics
4 1 (11.11%) Digital Content Management
4 1 (11.11%) Direct Marketing
4 1 (11.11%) Product Marketing
4 1 (11.11%) Statistical Modelling
4 1 (11.11%) Tag Management
Programming Languages
1 5 (55.56%) SQL
2 4 (44.44%) JavaScript
3 2 (22.22%) PHP
4 1 (11.11%) ActionScript
4 1 (11.11%) Python
4 1 (11.11%) R
Vendors
1 3 (33.33%) Google
1 3 (33.33%) Sitecore
2 1 (11.11%) Adobe
2 1 (11.11%) Omniture
2 1 (11.11%) Sysomos
2 1 (11.11%) Tableau
2 1 (11.11%) Twitter