The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Web Analytics
Rank 136 146 147
Rank change year-on-year
+10 +1
Contract jobs citing Web Analytics 4 5 1
As % of all contract IT jobs located in the South West 0.14% 0.15% 0.030%
As % of the Processes & Methodologies category 0.18% 0.20% 0.039%
Number of daily rates quoted 0 2 0
Median daily rate - £350 -
UK excluding London median daily rate £450 £375 £350
% change year-on-year
+20.00% +7.14%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £36.00 £33.64 £19.00
% change year-on-year
+7.01% +77.05%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2216 2525 2548
As % of all contract IT jobs located in the South West 78.53% 76.31% 76.75%
Number of daily rates quoted 1481 1678 1690
Median daily rate £375 £400 £390
Median daily rate % change year-on-year
-6.25% +2.56%
90% offered a daily rate of more than £270 £275 £275
10% offered a daily rate of more than £525 £515 £525
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 147 138 85
Median hourly rate £38.00 £39.25 £32.50
Median hourly rate % change year-on-year
-3.18% +20.76%
90% offered a hourly rate of more than £18.50 £27.50 £14.60
10% offered a hourly rate of more than £48.00 £47.50 £41.11
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

Web Analytics
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the South West

Web Analytics
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the South West region.

Web Analytics Daily Rate Trend in the South West

Web Analytics
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the South West region.

Web Analytics Hourly Rate Trend in the South West

Web Analytics
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the South West region over the 3 months to 28 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon - 1 - -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the South West

For the 6 months to 28 September 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Web Analytics.

1 6 (100.00%) Analytics
2 4 (66.67%) Marketing
3 3 (50.00%) Business Intelligence
3 3 (50.00%) SQL
3 3 (50.00%) Credit Risk
3 3 (50.00%) Big Data
3 3 (50.00%) Analytical Skills
4 2 (33.33%) SAS
4 2 (33.33%) Google
4 2 (33.33%) Degree
4 2 (33.33%) Google Analytics
4 2 (33.33%) Base SAS
4 2 (33.33%) CMS
4 2 (33.33%) Finance
4 2 (33.33%) Content Management
4 2 (33.33%) HTML
4 2 (33.33%) PHP
4 2 (33.33%) CSS
5 1 (16.67%) RDBMS
5 1 (16.67%) BusinessObjects
5 1 (16.67%) Mainframe
5 1 (16.67%) Unix
5 1 (16.67%) Linux
5 1 (16.67%) Apache
5 1 (16.67%) MS Excel
5 1 (16.67%) Data Warehouse
5 1 (16.67%) Data Modelling
5 1 (16.67%) VBA
5 1 (16.67%) SQL Server
5 1 (16.67%) Data Analysis

Web Analytics
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) CMS
1 2 (33.33%) SAS
2 1 (16.67%) Apache
Applications
1 1 (16.67%) MS Excel
Cloud Services
1 2 (33.33%) Google Analytics
Database & Business Intelligence
1 3 (50.00%) Big Data
2 2 (33.33%) Base SAS
3 1 (16.67%) BusinessObjects
3 1 (16.67%) Data Warehouse
3 1 (16.67%) PostgreSQL
3 1 (16.67%) QlikView
3 1 (16.67%) RDBMS
3 1 (16.67%) Relational Database
3 1 (16.67%) SAS Enterprise Guide
3 1 (16.67%) SAS Visual Analytics
3 1 (16.67%) Spotfire
3 1 (16.67%) SQL Server
General
1 4 (66.67%) Marketing
2 2 (33.33%) Finance
3 1 (16.67%) Retail
Job Titles
1 4 (66.67%) Analyst
2 2 (33.33%) Support Analyst
3 1 (16.67%) Applications Support
3 1 (16.67%) Applications Support Analyst
3 1 (16.67%) Business Analyst
3 1 (16.67%) Data Analyst
3 1 (16.67%) Digital Analyst
3 1 (16.67%) Financial Analyst
3 1 (16.67%) Programmer
3 1 (16.67%) SAS Programmer
3 1 (16.67%) Web Analyst
3 1 (16.67%) Web Applications Analyst
3 1 (16.67%) Web Applications Support
3 1 (16.67%) Web Support Analyst
Libraries, Frameworks & Software Standards
1 2 (33.33%) CSS
1 2 (33.33%) HTML
Miscellaneous
1 3 (50.00%) Analytical Skills
1 3 (50.00%) Credit Risk
2 1 (16.67%) Mainframe
2 1 (16.67%) Mathematics
2 1 (16.67%) Statistics
2 1 (16.67%) Telematics
Operating Systems
1 1 (16.67%) Linux
1 1 (16.67%) Unix
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) Business Intelligence
3 2 (33.33%) Content Management
4 1 (16.67%) Data Analysis
4 1 (16.67%) Data Flow Diagram
4 1 (16.67%) Data Governance
4 1 (16.67%) Data Management
4 1 (16.67%) Data Mapping
4 1 (16.67%) Data Modelling
4 1 (16.67%) Data Privacy
4 1 (16.67%) Propensity Modelling
4 1 (16.67%) Stakeholder Management
4 1 (16.67%) Visual Analytics
Programming Languages
1 3 (50.00%) SQL
2 2 (33.33%) PHP
3 1 (16.67%) VBA
Qualifications
1 2 (33.33%) Degree
Vendors
1 2 (33.33%) Google
2 1 (16.67%) Tableau