The first table below looks at the demand for WebTrends skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the South West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
WebTrends
Rank 137 - -
Rank change year-on-year
- 0
Contract jobs citing WebTrends 5 0 0
As % of all contract IT jobs located in the South West 0.16% - -
As % of the Business Applications category 1.96% - -
Number of daily rates quoted 5 0 0
Average daily rate
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of your Daily Rate
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£300 - -
UK excluding London average daily rate £300 £390 £193
% change year-on-year
-23.07% +102.59%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Business Applications Category
South West
Contract IT job ads with a match in the
Business Applications category
255 154 151
As % of all contract IT jobs located in the South West 8.39% 7.19% 4.93%
Number of daily rates quoted 151 100 78
Average daily rate £375 £400 £350
Average daily rate % change year-on-year
-6.25% +14.28%
90% offered a daily rate of more than £300 £275 £250
10% offered a daily rate of more than £527 £479 £500
UK excluding London average daily rate £425 £413 £438
% change year-on-year
+3.03% -5.71%
Number of hourly rates quoted 4 6 8
Average hourly rate £19.50 £16.00 £17.75
Average hourly rate % change year-on-year
+21.87% -9.85%
90% offered a hourly rate of more than £17.05 £8.00 £10.00
10% offered a hourly rate of more than £20.55 £17.23 £28.60
UK excluding London average hourly rate £32.50 £20.00 £28.75
% change year-on-year
+62.50% -30.43%
WebTrends
England

WebTrends
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing WebTrends across the South West region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the South West

WebTrends
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends across the South West region.

WebTrends Daily Rate Trend in the South West

WebTrends
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing WebTrends across the South West region over the 3 months to 1 August 2014.

WebTrends Daily Rate Histogram in the South West

WebTrends
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing WebTrends within the South West region over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire - 5 £300 -
Bristol - - - -
WebTrends
England

WebTrends
Top 19 Related IT Skills in the South West

For the 6 months to 1 August 2014, IT contractor jobs across the South West region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends.

1 10 (100.00%) Google
1 10 (100.00%) Google Analytics
1 10 (100.00%) Marketing
1 10 (100.00%) Digital Media
1 10 (100.00%) Analytics
2 9 (90.00%) Pay per click
2 9 (90.00%) SEO
3 8 (80.00%) Finance
4 6 (60.00%) Degree
5 5 (50.00%) Social Media
5 5 (50.00%) CMS
5 5 (50.00%) Project Management
5 5 (50.00%) Omniture
5 5 (50.00%) Digital Marketing
6 1 (10.00%) Change Management
6 1 (10.00%) SMS
6 1 (10.00%) Content Management
6 1 (10.00%) Marketing Management
6 1 (10.00%) Telemarketing

WebTrends
Top Related IT Skills in the South West by Category

For the 6 months to 1 August 2014, IT contractor jobs across the South West region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 5 (50.00%) CMS
Business Applications
1 10 (100.00%) Google Analytics
Communications & Networking
1 1 (10.00%) SMS
General
1 10 (100.00%) Marketing
2 8 (80.00%) Finance
Job Titles
1 5 (50.00%) PPC Specialist
1 5 (50.00%) PPC Manager
1 5 (50.00%) PPC Analyst
1 5 (50.00%) PPC Executive
2 3 (30.00%) Digital Producer
3 2 (20.00%) Project Manager
4 1 (10.00%) Digital Project Manager
4 1 (10.00%) Web Producer
Miscellaneous
1 10 (100.00%) Digital Media
2 5 (50.00%) Social Media
Processes & Methodologies
1 10 (100.00%) Analytics
2 9 (90.00%) Pay per click
2 9 (90.00%) SEO
3 5 (50.00%) Project Management
3 5 (50.00%) Digital Marketing
4 1 (10.00%) Change Management
4 1 (10.00%) Content Management
4 1 (10.00%) Marketing Management
4 1 (10.00%) Telemarketing
Qualifications
1 6 (60.00%) Degree
Vendors
1 10 (100.00%) Google
2 5 (50.00%) Omniture