The table below looks at the statistics for WebTrends skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
WebTrends
Rank 604 565 573
Rank change year-on-year
-39 +8
Contract jobs citing WebTrends 17 34 19
As % of all contract IT jobs located in England 0.033% 0.067% 0.038%
As % of the Business Applications category 0.43% 0.82% 0.43%
Number of daily rates quoted 14 22 11
Average daily rate £350 £488 £345
Average daily rate % change year-on-year
-28.20% +41.30%
90% offered a daily rate of more than £290 £229 £217
10% offered a daily rate of more than £460 £530 £400
UK excluding London average daily rate £323 £265 £300
% change year-on-year
+21.69% -11.66%
Number of hourly rates quoted 1 0 0
Average hourly rate £19.61 - -
UK excluding London average hourly rate £19.61 - -
WebTrends
UK

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the England region.

Business Applications Category
England
Contract IT job ads with a match in the
Business Applications category
3973 4128 4457
As % of all contract IT jobs located in England 7.76% 8.16% 8.96%
Number of daily rates quoted 2477 2378 2607
Average daily rate £440 £450 £425
Average daily rate % change year-on-year
-2.22% +5.88%
90% offered a daily rate of more than £300 £300 £288
10% offered a daily rate of more than £588 £600 £600
UK excluding London average daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 37 27 45
Average hourly rate £22.75 £30.00 £33.00
Average hourly rate % change year-on-year
-24.16% -9.09%
90% offered a hourly rate of more than £9.00 £15.70 £14.40
10% offered a hourly rate of more than £49.28 £61.34 £53.50
UK excluding London average hourly rate £27.50 £32.00 £37.50
% change year-on-year
-14.06% -14.65%

WebTrends
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing WebTrends across the England region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in England

WebTrends
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends across the England region.

WebTrends Daily Rate Trend in England

WebTrends
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing WebTrends across the England region over the 3 months to 29 April 2016.

WebTrends Daily Rate Histogram in England

WebTrends
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing WebTrends across the England region.

WebTrends Hourly Rate Trend in England

WebTrends
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing WebTrends within the England region over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -23 16 £350 -29.11% 9
South East -15 1 - - 2
WebTrends
UK

WebTrends
Top 30 Related IT Skills in England

For the 6 months to 29 April 2016, IT contractor jobs across the England region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends.

1 32 (74.42%) Analytics
2 20 (46.51%) Marketing
2 20 (46.51%) Web Analytics
3 17 (39.53%) HTML
3 17 (39.53%) Adobe
4 16 (37.21%) Google
4 16 (37.21%) Google Analytics
5 13 (30.23%) SEO
5 13 (30.23%) CSS
6 12 (27.91%) User Experience
7 10 (23.26%) Tag Management
7 10 (23.26%) JavaScript
7 10 (23.26%) Business Intelligence
7 10 (23.26%) Data Analysis
8 9 (20.93%) Mobile App
8 9 (20.93%) Adobe Analytics
8 9 (20.93%) Tableau
8 9 (20.93%) Digital Marketing
9 8 (18.60%) Degree
9 8 (18.60%) Banking
9 8 (18.60%) Coremetrics
9 8 (18.60%) Finance
9 8 (18.60%) Stakeholder Management
10 7 (16.28%) Web Design
10 7 (16.28%) Photoshop
10 7 (16.28%) Web Development
10 7 (16.28%) Performance Management
10 7 (16.28%) Channel Management
11 6 (13.95%) Radian6
11 6 (13.95%) Analytical Skills

WebTrends
Top Related IT Skills in England by Category

For the 6 months to 29 April 2016, IT contractor jobs across the England region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 3 (6.98%) CMS
Applications
1 7 (16.28%) Photoshop
2 6 (13.95%) Adobe Illustrator
3 5 (11.63%) MS Excel
4 2 (4.65%) MS PowerPoint
5 1 (2.33%) MS Office
Business Applications
1 6 (13.95%) Radian6
2 3 (6.98%) SAP Oil and Gas
Cloud Services
1 16 (37.21%) Google Analytics
2 9 (20.93%) Adobe Analytics
3 3 (6.98%) AdWords
3 3 (6.98%) Google Cloud Platform
4 1 (2.33%) Google Tag Manager
4 1 (2.33%) SaaS
Communications & Networking
1 2 (4.65%) Internet
2 1 (2.33%) WebEx
Database & Business Intelligence
1 3 (6.98%) BigQuery
1 3 (6.98%) Data Warehouse
1 3 (6.98%) Hadoop
1 3 (6.98%) Power BI
1 3 (6.98%) QlikView
General
1 20 (46.51%) Marketing
2 8 (18.60%) Banking
2 8 (18.60%) Finance
3 4 (9.30%) Manufacturing
4 3 (6.98%) Danish Language
4 3 (6.98%) Electronics
4 3 (6.98%) Telecoms
5 2 (4.65%) Retail
6 1 (2.33%) Investment Banking
6 1 (2.33%) Korean Language
Job Titles
1 7 (16.28%) Consultant
1 7 (16.28%) Designer
1 7 (16.28%) SEO Executive
1 7 (16.28%) Web Analytics Consultant
1 7 (16.28%) Web Consultant
2 6 (13.95%) Visual Designer
3 5 (11.63%) Analyst
4 4 (9.30%) Web Analyst
5 3 (6.98%) Architect
5 3 (6.98%) Data Architect
5 3 (6.98%) Developer
5 3 (6.98%) Insight Manager
5 3 (6.98%) Solutions Architect
6 2 (4.65%) Digital Analyst
6 2 (4.65%) Mobile Designer
6 2 (4.65%) Python Developer
6 2 (4.65%) Python Web Developer
6 2 (4.65%) Python/Django Developer
6 2 (4.65%) Search Manager
6 2 (4.65%) Web Developer
Libraries, Frameworks & Software Standards
1 17 (39.53%) HTML
2 13 (30.23%) CSS
3 6 (13.95%) Flash
3 6 (13.95%) XHTML
4 2 (4.65%) Django
5 1 (2.33%) CSS3
5 1 (2.33%) HTML5
5 1 (2.33%) jQuery
5 1 (2.33%) XML
5 1 (2.33%) XSLT
Miscellaneous
1 12 (27.91%) User Experience
2 9 (20.93%) Mobile App
3 6 (13.95%) Analytical Skills
3 6 (13.95%) Animation
4 3 (6.98%) Copywriting
4 3 (6.98%) Data Extraction
4 3 (6.98%) Management Information System
4 3 (6.98%) Visualisation
5 2 (4.65%) Algorithms
5 2 (4.65%) iPad
6 1 (2.33%) Computer Science
6 1 (2.33%) Foreign Exchange (FX)
6 1 (2.33%) Performance Metrics
Processes & Methodologies
1 32 (74.42%) Analytics
2 20 (46.51%) Web Analytics
3 13 (30.23%) SEO
4 10 (23.26%) Business Intelligence
4 10 (23.26%) Data Analysis
4 10 (23.26%) Tag Management
5 9 (20.93%) Digital Marketing
6 8 (18.60%) Stakeholder Management
7 7 (16.28%) Channel Management
7 7 (16.28%) Performance Management
7 7 (16.28%) Web Design
7 7 (16.28%) Web Development
8 6 (13.95%) Customer Engagement
8 6 (13.95%) Pay per click
8 6 (13.95%) Responsive Web Design
8 6 (13.95%) Statistical Analysis
8 6 (13.95%) Typography
9 4 (9.30%) Campaign Management
9 4 (9.30%) E-Commerce
10 3 (6.98%) Data Visualisation
Programming Languages
1 10 (23.26%) JavaScript
2 6 (13.95%) SQL
3 4 (9.30%) ActionScript
4 2 (4.65%) Python
Qualifications
1 8 (18.60%) Degree
Quality Assurance & Compliance
1 3 (6.98%) QA
Vendors
1 17 (39.53%) Adobe
2 16 (37.21%) Google
3 9 (20.93%) Tableau
4 8 (18.60%) Coremetrics
5 6 (13.95%) Omniture
6 3 (6.98%) Cognos
6 3 (6.98%) Microsoft
6 3 (6.98%) SAP
6 3 (6.98%) Yahoo!
7 1 (2.33%) Apple
7 1 (2.33%) Facebook
7 1 (2.33%) Teradata
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