The table below looks at the statistics for knowledge and experience of Google products and/or services in IT contracts advertised for the Swindon region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Google
Rank 43 36 -
Rank change year-on-year
-7 -
Contract jobs citing Google 2 3 0
As % of all contract IT jobs located in Swindon 0.47% 0.92% -
As % of the Vendors category 1.04% 2.13% -
Number of daily rates quoted 2 1 0
Average daily rate
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of your Daily Rate
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£288 £250 -
Average daily rate % change year-on-year
+15.00% -
UK excluding London average daily rate £325 £325 £283
% change year-on-year
- +15.04%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.20 £29.50 £23.13
% change year-on-year
-45.08% +27.56%
Google
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the Swindon region.

Vendors Category
Swindon
Contract IT job ads with a match in the
Vendors category
192 141 198
As % of all contract IT jobs located in Swindon 44.76% 43.25% 52.52%
Number of daily rates quoted 151 104 138
Average daily rate £450 £413 £395
Average daily rate % change year-on-year
+9.09% +4.43%
90% offered a daily rate of more than £250 £250 £303
10% offered a daily rate of more than £539 £525 £525
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 13 9 10
Average hourly rate £20.06 £17.50 £16.38
Average hourly rate % change year-on-year
+14.62% +6.87%
90% offered a hourly rate of more than £11.57 £12.15 £12.70
10% offered a hourly rate of more than £23.33 £22.50 £31.50
UK excluding London average hourly rate £18.97 £19.00 £18.50
% change year-on-year
-0.18% +2.70%

Google
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of IT contractor jobs citing Google across the Swindon region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Swindon

Google
Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the Swindon region.

Google Daily Rate Trend in Swindon

Google
Top 20 Related IT Skills in Swindon

For the 6 months to 19 September 2014, IT contractor jobs across the Swindon region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 9 (100.00%) WebTrends
1 9 (100.00%) Google Analytics
1 9 (100.00%) Marketing
1 9 (100.00%) Digital Media
1 9 (100.00%) Analytics
2 8 (88.89%) Pay per click
2 8 (88.89%) SEO
3 7 (77.78%) Finance
4 5 (55.56%) CMS
4 5 (55.56%) Digital Marketing
4 5 (55.56%) Degree
5 4 (44.44%) User Experience
5 4 (44.44%) Social Media
5 4 (44.44%) Omniture
5 4 (44.44%) Project Management
6 1 (11.11%) Change Management
6 1 (11.11%) Content Management
6 1 (11.11%) Marketing Management
6 1 (11.11%) SMS
6 1 (11.11%) Telemarketing

Google
Top Related IT Skills in Swindon by Category

For the 6 months to 19 September 2014, IT contractor jobs across the Swindon region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 5 (55.56%) CMS
Business Applications
1 9 (100.00%) WebTrends
1 9 (100.00%) Google Analytics
Communications & Networking
1 1 (11.11%) SMS
General
1 9 (100.00%) Marketing
2 7 (77.78%) Finance
Job Titles
1 5 (55.56%) PPC Executive
1 5 (55.56%) PPC Specialist
1 5 (55.56%) PPC Manager
1 5 (55.56%) PPC Analyst
2 3 (33.33%) Digital Producer
3 2 (22.22%) Project Manager
4 1 (11.11%) Digital Project Manager
Miscellaneous
1 9 (100.00%) Digital Media
2 4 (44.44%) User Experience
2 4 (44.44%) Social Media
Processes & Methodologies
1 9 (100.00%) Analytics
2 8 (88.89%) Pay per click
2 8 (88.89%) SEO
3 5 (55.56%) Digital Marketing
4 4 (44.44%) Project Management
5 1 (11.11%) Change Management
5 1 (11.11%) Content Management
5 1 (11.11%) Marketing Management
5 1 (11.11%) Telemarketing
Qualifications
1 5 (55.56%) Degree
Vendors
1 4 (44.44%) Omniture