The table below looks at the statistics for knowledge and experience of Google products and/or services in IT contracts advertised for the Wiltshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Google
Rank 65 49 -
Rank change year-on-year
-16 -
Contract jobs citing Google 2 4 0
As % of all contract IT jobs located in Wiltshire 0.28% 0.72% -
As % of the Vendors category 0.62% 1.66% -
Number of daily rates quoted 2 2 0
Average daily rate
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£288 £288 -
UK excluding London average daily rate £325 £325 £285
% change year-on-year
- +14.03%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.20 £29.50 £23.13
% change year-on-year
-45.08% +27.56%
Google
South West

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the Wiltshire region.

Vendors Category
Wiltshire
Contract IT job ads with a match in the
Vendors category
323 241 321
As % of all contract IT jobs located in Wiltshire 45.56% 43.42% 45.66%
Number of daily rates quoted 205 165 181
Average daily rate £413 £393 £394
Average daily rate % change year-on-year
+5.09% -0.31%
90% offered a daily rate of more than £225 £230 £275
10% offered a daily rate of more than £523 £525 £520
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 15 24 32
Average hourly rate £20.06 £19.00 £15.75
Average hourly rate % change year-on-year
+5.57% +20.63%
90% offered a hourly rate of more than £12.42 £10.00 £13.30
10% offered a hourly rate of more than £22.69 £41.50 £41.50
UK excluding London average hourly rate £18.00 £19.00 £18.50
% change year-on-year
-5.26% +2.70%

Google
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of IT contractor jobs citing Google across the Wiltshire region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Wiltshire

Google
Daily Rate Trend in Wiltshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the Wiltshire region.

Google Daily Rate Trend in Wiltshire

Google
Contract Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google within the Wiltshire region over the 3 months to 17 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Swindon -5 2 £288 +15.00% 1
Google
South West

Google
Top 20 Related IT Skills in Wiltshire

For the 6 months to 17 September 2014, IT contractor jobs across the Wiltshire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 10 (100.00%) WebTrends
1 10 (100.00%) Google Analytics
1 10 (100.00%) Marketing
1 10 (100.00%) Digital Media
1 10 (100.00%) Analytics
2 9 (90.00%) Pay per click
2 9 (90.00%) SEO
3 8 (80.00%) Finance
4 6 (60.00%) Degree
5 5 (50.00%) Social Media
5 5 (50.00%) User Experience
5 5 (50.00%) CMS
5 5 (50.00%) Project Management
5 5 (50.00%) Omniture
5 5 (50.00%) Digital Marketing
6 1 (10.00%) Change Management
6 1 (10.00%) Content Management
6 1 (10.00%) Marketing Management
6 1 (10.00%) Telemarketing
6 1 (10.00%) SMS

Google
Top Related IT Skills in Wiltshire by Category

For the 6 months to 17 September 2014, IT contractor jobs across the Wiltshire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 5 (50.00%) CMS
Business Applications
1 10 (100.00%) WebTrends
1 10 (100.00%) Google Analytics
Communications & Networking
1 1 (10.00%) SMS
General
1 10 (100.00%) Marketing
2 8 (80.00%) Finance
Job Titles
1 5 (50.00%) PPC Specialist
1 5 (50.00%) PPC Manager
1 5 (50.00%) PPC Analyst
1 5 (50.00%) PPC Executive
2 3 (30.00%) Digital Producer
3 2 (20.00%) Project Manager
4 1 (10.00%) Digital Project Manager
4 1 (10.00%) Web Producer
Miscellaneous
1 10 (100.00%) Digital Media
2 5 (50.00%) Social Media
2 5 (50.00%) User Experience
Processes & Methodologies
1 10 (100.00%) Analytics
2 9 (90.00%) Pay per click
2 9 (90.00%) SEO
3 5 (50.00%) Project Management
3 5 (50.00%) Digital Marketing
4 1 (10.00%) Change Management
4 1 (10.00%) Content Management
4 1 (10.00%) Marketing Management
4 1 (10.00%) Telemarketing
Qualifications
1 6 (60.00%) Degree
Vendors
1 5 (50.00%) Omniture