The first table below looks at the demand for Customer Insight skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Insight over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Midlands region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Customer Insight
Rank 114 105 101
Rank change year-on-year
-9 -4
Contract jobs citing Customer Insight 1 2 5
As % of all contract IT jobs located in the West Midlands 0.041% 0.10% 0.22%
As % of the Processes & Methodologies category 0.056% 0.15% 0.32%
Number of daily rates quoted 1 1 5
Average daily rate
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£187 £425 £400
Average daily rate % change year-on-year
-56.00% +6.25%
UK excluding London average daily rate £413 £425 £400
% change year-on-year
-2.94% +6.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 - -
Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1779 1314 1554
As % of all contract IT jobs located in the West Midlands 73.12% 66.60% 69.07%
Number of daily rates quoted 950 660 748
Average daily rate £375 £350 £350
Average daily rate % change year-on-year
+7.14% -
90% offered a daily rate of more than £235 £250 £206
10% offered a daily rate of more than £510 £500 £500
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 132 55 65
Average hourly rate £31.50 £37.80 £30.00
Average hourly rate % change year-on-year
-16.66% +26.00%
90% offered a hourly rate of more than £11.97 £13.80 £11.75
10% offered a hourly rate of more than £42.00 £37.80 £42.00
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Customer Insight
England

Customer Insight
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Customer Insight across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Customer Insight Jobs Demand Trend in the West Midlands

Customer Insight
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Insight across the West Midlands region.

Customer Insight Daily Rate Trend in the West Midlands

Customer Insight
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Insight within the West Midlands region over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham - - - -
Solihull - - - -
Customer Insight
England

Customer Insight
Top 26 Related IT Skills in the West Midlands

For the 6 months to 28 July 2014, IT contractor jobs across the West Midlands region citing Customer Insight also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Insight.

1 3 (75.00%) Marketing
1 3 (75.00%) Degree
2 2 (50.00%) SQL
2 2 (50.00%) VBA
2 2 (50.00%) Finance
2 2 (50.00%) Retail
2 2 (50.00%) Portfolio Management
3 1 (25.00%) Marketing Strategy
3 1 (25.00%) Performance Analysis
3 1 (25.00%) MS PowerPoint
3 1 (25.00%) Agile Software Development
3 1 (25.00%) Web Design
3 1 (25.00%) GIS
3 1 (25.00%) GAP Analysis
3 1 (25.00%) MS Excel
3 1 (25.00%) Benchmarking
3 1 (25.00%) Project Management
3 1 (25.00%) Data Protection Act
3 1 (25.00%) Psychology
3 1 (25.00%) Human Factors
3 1 (25.00%) QA
3 1 (25.00%) Usability Testing
3 1 (25.00%) Performance Management
3 1 (25.00%) Data Protection
3 1 (25.00%) Market Research
3 1 (25.00%) Stakeholder Engagement

Customer Insight
Top Related IT Skills in the West Midlands by Category

For the 6 months to 28 July 2014, IT contractor jobs across the West Midlands region citing Customer Insight also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Insight. Up to 20 skills are shown per category.

Applications
1 1 (25.00%) MS Excel
1 1 (25.00%) MS PowerPoint
General
1 3 (75.00%) Marketing
2 2 (50.00%) Finance
2 2 (50.00%) Retail
Job Titles
1 2 (50.00%) Developer
1 2 (50.00%) Applications Developer
1 2 (50.00%) Access Developer
1 2 (50.00%) Excel Developer
Miscellaneous
1 1 (25.00%) GIS
1 1 (25.00%) Data Protection Act
1 1 (25.00%) Psychology
1 1 (25.00%) Human Factors
Processes & Methodologies
1 2 (50.00%) Portfolio Management
2 1 (25.00%) Marketing Strategy
2 1 (25.00%) Performance Analysis
2 1 (25.00%) Benchmarking
2 1 (25.00%) Project Management
2 1 (25.00%) GAP Analysis
2 1 (25.00%) Web Design
2 1 (25.00%) Agile Software Development
2 1 (25.00%) Usability Testing
2 1 (25.00%) Performance Management
2 1 (25.00%) Data Protection
2 1 (25.00%) Market Research
2 1 (25.00%) Stakeholder Engagement
Programming Languages
1 2 (50.00%) SQL
1 2 (50.00%) VBA
Qualifications
1 3 (75.00%) Degree
Quality Assurance & Compliance
1 1 (25.00%) QA