The table below looks at the statistics for Customer Insight skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Insight over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Customer Insight
Rank 109 112 103
Rank change year-on-year
+3 -9
Contract jobs citing Customer Insight 15 1 3
As % of all contract IT jobs located in the West Midlands 0.60% 0.045% 0.14%
As % of the Processes & Methodologies category 0.74% 0.065% 0.19%
Number of daily rates quoted 0 1 1
Average daily rate - £400 £425
Average daily rate % change year-on-year
- -5.88%
UK excluding London average daily rate £376 £400 £394
% change year-on-year
-6.12% +1.58%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.25 - £16.50
Customer Insight
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
2023 1544 1542
As % of all contract IT jobs located in the West Midlands 80.37% 69.90% 73.67%
Number of daily rates quoted 1143 891 842
Average daily rate £408 £375 £350
Average daily rate % change year-on-year
+8.66% +7.14%
90% offered a daily rate of more than £275 £250 £250
10% offered a daily rate of more than £550 £500 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 57 99 78
Average hourly rate £20.00 £26.00 £36.50
Average hourly rate % change year-on-year
-23.07% -28.76%
90% offered a hourly rate of more than £11.06 £11.50 £12.00
10% offered a hourly rate of more than £42.50 £37.50 £155.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Customer Insight
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Customer Insight across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Customer Insight Jobs Demand Trend in the West Midlands

Customer Insight
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Insight across the West Midlands region.

Customer Insight Daily Rate Trend in the West Midlands

Customer Insight
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Insight within the West Midlands region over the 3 months to 8 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire - 15 - -
Customer Insight
England

Customer Insight
Top 18 Related IT Skills in the West Midlands

For the 6 months to 8 February 2016, IT contractor jobs across the West Midlands region citing Customer Insight also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Insight.

1 23 (79.31%) Agile Software Development
1 23 (79.31%) Degree
1 23 (79.31%) User Experience
2 19 (65.52%) Analytical Skills
3 13 (44.83%) Ethnography
3 13 (44.83%) Usability Testing
3 13 (44.83%) Market Research
3 13 (44.83%) Psychology
3 13 (44.83%) Human Factors
4 10 (34.48%) Mobile App
4 10 (34.48%) Rapid Prototyping
4 10 (34.48%) HTML
4 10 (34.48%) CSS
5 6 (20.69%) Finance
5 6 (20.69%) Banking
5 6 (20.69%) Retail
5 6 (20.69%) Retail Banking
6 2 (6.90%) Data Analysis

Customer Insight
Top Related IT Skills in the West Midlands by Category

For the 6 months to 8 February 2016, IT contractor jobs across the West Midlands region citing Customer Insight also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Insight. Up to 20 skills are shown per category.

General
1 6 (20.69%) Banking
1 6 (20.69%) Finance
1 6 (20.69%) Retail
1 6 (20.69%) Retail Banking
Job Titles
1 13 (44.83%) User Researcher
2 11 (37.93%) User Experience Researcher
3 10 (34.48%) Designer
3 10 (34.48%) UX Designer
4 6 (20.69%) Analyst
5 4 (13.79%) Senior Analyst
6 3 (10.34%) Customer Analyst
6 3 (10.34%) Data Analyst
7 2 (6.90%) Business Analyst
7 2 (6.90%) Business Data Analyst
7 2 (6.90%) Senior Data Analyst
8 1 (3.45%) Customer Insight Analyst
8 1 (3.45%) Financial Analyst
8 1 (3.45%) Insight Analyst
8 1 (3.45%) Senior Business Analyst
8 1 (3.45%) Senior Customer Insight Analyst
8 1 (3.45%) Senior Financial Analyst
8 1 (3.45%) Senior Insight Analyst
8 1 (3.45%) Service Analyst
Libraries, Frameworks & Software Standards
1 10 (34.48%) CSS
1 10 (34.48%) HTML
Miscellaneous
1 23 (79.31%) User Experience
2 19 (65.52%) Analytical Skills
3 13 (44.83%) Psychology
4 10 (34.48%) Mobile App
Processes & Methodologies
1 23 (79.31%) Agile Software Development
2 13 (44.83%) Ethnography
2 13 (44.83%) Human Factors
2 13 (44.83%) Market Research
2 13 (44.83%) Usability Testing
3 10 (34.48%) Rapid Prototyping
4 2 (6.90%) Data Analysis
Qualifications
1 23 (79.31%) Degree