The table below looks at the statistics for Customer Insight skills in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Customer Insight over the 3 months to 24 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jan 2017
Same period 2016 Same period 2015
Customer Insight
England / West Midlands
Rank 112 94 -
Rank change year-on-year
-18 -
Contract jobs citing Customer Insight 8 22 0
As % of all contract IT jobs located in the West Midlands 0.33% 0.91% -
As % of the Processes & Methodologies category 0.42% 1.13% -
Number of daily rates quoted 7 7 0
Median daily rate £425 £380 -
Median daily rate % change year-on-year
+11.84% -
UK excluding London median daily rate £425 £390 £400
% change year-on-year
+8.97% -2.50%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £125.00 £12.25 -
% change year-on-year
+920.40% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1888 1949 1510
As % of all contract IT jobs located in the West Midlands 78.96% 81.04% 71.73%
Number of daily rates quoted 1183 1065 895
Median daily rate £413 £410 £375
Median daily rate % change year-on-year
+0.60% +9.33%
90% offered a daily rate of more than £285 £275 £228
10% offered a daily rate of more than £550 £550 £500
UK excluding London median daily rate £405 £400 £390
% change year-on-year
+1.25% +2.56%
Number of hourly rates quoted 53 63 94
Median hourly rate £25.00 £20.00 £25.00
Median hourly rate % change year-on-year
+25.00% -20.00%
90% offered a hourly rate of more than £15.00 £11.42 £12.50
10% offered a hourly rate of more than £55.00 £43.40 £37.50
UK excluding London median hourly rate £35.00 £40.00 £26.00
% change year-on-year
-12.50% +53.84%

Customer Insight
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Customer Insight as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Customer Insight Jobs Demand Trend in the West Midlands

Customer Insight
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Insight across the West Midlands region.

Customer Insight Daily Rate Trend in the West Midlands

Customer Insight
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Customer Insight across the West Midlands region over the 3 months to 24 January 2017.

Customer Insight Daily Rate Histogram in the West Midlands

Customer Insight
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Insight within the West Midlands region over the 3 months to 24 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 4 £338 - 2
Birmingham - 3 £450 -
Shropshire -9 1 - -
Customer Insight
England

Customer Insight
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 January 2017, IT contractor jobs citing Customer Insight also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Customer Insight.

1 16 (76.19%) User Experience
2 14 (66.67%) Service Design
2 14 (66.67%) Agile Software Development
3 13 (61.90%) Degree
3 13 (61.90%) Usability Testing
3 13 (61.90%) Ethnography
4 11 (52.38%) Analytical Skills
5 10 (47.62%) Psychology
6 8 (38.10%) Market Research
6 8 (38.10%) Guerrilla Research
7 7 (33.33%) Scrum
7 7 (33.33%) Human Factors
8 6 (28.57%) Analytics
8 6 (28.57%) Multivariate Testing
8 6 (28.57%) Cognitive Psychology
9 2 (9.52%) Rapid Prototyping
9 2 (9.52%) Big Data
9 2 (9.52%) FastStats
9 2 (9.52%) Credit Risk
9 2 (9.52%) HTML
9 2 (9.52%) CSS
9 2 (9.52%) Retail
9 2 (9.52%) Web Analytics
9 2 (9.52%) Marketing
9 2 (9.52%) Business Intelligence
9 2 (9.52%) SPSS
9 2 (9.52%) Prototyping
10 1 (4.76%) E-Commerce
10 1 (4.76%) SC Cleared
10 1 (4.76%) Security Cleared

Customer Insight
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (9.52%) SPSS
Business Applications
1 2 (9.52%) FastStats
Database & Business Intelligence
1 2 (9.52%) Big Data
General
1 2 (9.52%) Marketing
1 2 (9.52%) Retail
Job Titles
1 15 (71.43%) User Researcher
2 7 (33.33%) User Experience Researcher
3 4 (19.05%) Designer
3 4 (19.05%) Digital User Researcher
4 2 (9.52%) Analyst
4 2 (9.52%) Customer Analyst
4 2 (9.52%) Customer Insight Analyst
4 2 (9.52%) Digital Designer
4 2 (9.52%) Insight Analyst
4 2 (9.52%) SPSS Analyst
4 2 (9.52%) UX Designer
5 1 (4.76%) Agile Scrum Master
5 1 (4.76%) Consultant
5 1 (4.76%) Excel Analyst
5 1 (4.76%) Interaction Designer
5 1 (4.76%) Research Consultant
5 1 (4.76%) Scrum Master
5 1 (4.76%) User Experience Consultant
Libraries, Frameworks & Software Standards
1 2 (9.52%) CSS
1 2 (9.52%) HTML
Miscellaneous
1 16 (76.19%) User Experience
2 11 (52.38%) Analytical Skills
3 2 (9.52%) Credit Risk
4 1 (4.76%) Mobile App
Processes & Methodologies
1 14 (66.67%) Agile Software Development
1 14 (66.67%) Service Design
2 13 (61.90%) Ethnography
2 13 (61.90%) Usability Testing
3 10 (47.62%) Psychology
4 8 (38.10%) Guerrilla Research
4 8 (38.10%) Market Research
5 7 (33.33%) Human Factors
5 7 (33.33%) Scrum
6 6 (28.57%) Analytics
6 6 (28.57%) Cognitive Psychology
6 6 (28.57%) Multivariate Testing
7 2 (9.52%) Business Intelligence
7 2 (9.52%) Prototyping
7 2 (9.52%) Rapid Prototyping
7 2 (9.52%) Web Analytics
8 1 (4.76%) E-Commerce
8 1 (4.76%) User Stories
Qualifications
1 13 (61.90%) Degree
2 1 (4.76%) SC Cleared
2 1 (4.76%) Security Cleared