The table below looks at the statistics for Customer Insight skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Customer Insight over the 3 months to 24 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 May 2016
Same period 2015 Same period 2014
Customer Insight
Rank 232 215 215
Rank change year-on-year
-17 0
Permanent jobs citing Customer Insight 7 10 1
As % of all permanent IT jobs located in the West Midlands 0.11% 0.19% 0.019%
As % of the Processes & Methodologies category 0.13% 0.22% 0.023%
Number of salaries quoted 7 10 1
Median salary £33,500 £57,500 £37,500
Median salary % change year-on-year
-41.73% +53.33%
UK excluding London median salary £39,250 £40,000 £41,500
% change year-on-year
-1.87% -3.61%
Customer Insight
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
5341 4481 4409
As % of all permanent IT jobs located in the West Midlands 87.67% 85.08% 84.54%
Number of salaries quoted 4142 3723 3677
Median salary £42,500 £42,500 £42,000
Median salary % change year-on-year
- +1.19%
90% offered a salary of more than £27,500 £27,000 £29,000
10% offered a salary of more than £63,308 £65,000 £62,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Customer Insight
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Customer Insight as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Customer Insight Jobs Demand Trend in the West Midlands

Customer Insight
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Insight across the West Midlands region.

Customer Insight Salary Trend in the West Midlands

Customer Insight
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Insight within the West Midlands region over the 3 months to 24 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham - 2 £36,750 -
Coventry - 1 £36,000 -
Customer Insight
England

Customer Insight
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 May 2016, IT jobs citing Customer Insight also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Customer Insight.

1 9 (60.00%) CRM
2 8 (53.33%) SQL
2 8 (53.33%) Degree
2 8 (53.33%) Analytics
3 7 (46.67%) Marketing
3 7 (46.67%) Mathematics
3 7 (46.67%) SAS
4 6 (40.00%) Microsoft
4 6 (40.00%) Data Analysis
4 6 (40.00%) Statistics
4 6 (40.00%) Analytical Skills
5 5 (33.33%) Retail
6 4 (26.67%) Systems Analysis
6 4 (26.67%) E-Commerce
6 4 (26.67%) MS Office
6 4 (26.67%) MS Excel
6 4 (26.67%) Finance
6 4 (26.67%) QA
7 3 (20.00%) Data Extraction
7 3 (20.00%) Database Marketing
7 3 (20.00%) Validation
7 3 (20.00%) Data Warehouse
7 3 (20.00%) SQL Server
7 3 (20.00%) Economics
7 3 (20.00%) Data Mart
7 3 (20.00%) Continuous Improvement
8 2 (13.33%) Business Intelligence
8 2 (13.33%) VBA
8 2 (13.33%) Data Management
8 2 (13.33%) QlikView

Customer Insight
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (46.67%) SAS
Applications
1 4 (26.67%) MS Excel
1 4 (26.67%) MS Office
2 1 (6.67%) SPSS
Business Applications
1 1 (6.67%) Dynamics CRM
Cloud Services
1 1 (6.67%) Google Analytics
Database & Business Intelligence
1 3 (20.00%) Data Mart
1 3 (20.00%) Data Warehouse
1 3 (20.00%) SQL Server
2 2 (13.33%) Base SAS
2 2 (13.33%) QlikView
3 1 (6.67%) Crystal Reports
3 1 (6.67%) Data Mining
3 1 (6.67%) Essbase
General
1 7 (46.67%) Marketing
2 5 (33.33%) Retail
3 4 (26.67%) Finance
4 1 (6.67%) French Language
4 1 (6.67%) Games
4 1 (6.67%) German Language
4 1 (6.67%) Italian Language
4 1 (6.67%) Spanish Language
Job Titles
1 12 (80.00%) Analyst
2 5 (33.33%) SAS Analyst
2 5 (33.33%) Senior Analyst
3 4 (26.67%) Insight Analyst
4 3 (20.00%) Business Analyst
4 3 (20.00%) CRM Analyst
4 3 (20.00%) CRM Business Analyst
4 3 (20.00%) Retail Business Analyst
4 3 (20.00%) Senior SAS Analyst
5 2 (13.33%) Customer Analyst
5 2 (13.33%) SAS Insight Analyst
5 2 (13.33%) SQL Analyst
6 1 (6.67%) Consultant
6 1 (6.67%) CRM Consultant
6 1 (6.67%) CRM Manager
6 1 (6.67%) CRM Project Manager
6 1 (6.67%) Customer Insight Analyst
6 1 (6.67%) Data Analyst
6 1 (6.67%) Information Specialist
6 1 (6.67%) Project Manager
Libraries, Frameworks & Software Standards
1 1 (6.67%) EDI
Miscellaneous
1 7 (46.67%) Mathematics
2 6 (40.00%) Analytical Skills
2 6 (40.00%) Statistics
3 3 (20.00%) Data Extraction
3 3 (20.00%) Economics
4 1 (6.67%) Algorithms
4 1 (6.67%) Physics
4 1 (6.67%) Psychology
4 1 (6.67%) Social Media
4 1 (6.67%) User Experience
Processes & Methodologies
1 9 (60.00%) CRM
2 8 (53.33%) Analytics
3 6 (40.00%) Data Analysis
4 4 (26.67%) E-Commerce
4 4 (26.67%) Systems Analysis
5 3 (20.00%) Continuous Improvement
5 3 (20.00%) Database Marketing
5 3 (20.00%) Validation
6 2 (13.33%) Business Intelligence
6 2 (13.33%) Data Management
7 1 (6.67%) Agile Software Development
7 1 (6.67%) Business Development
7 1 (6.67%) CHAID
7 1 (6.67%) Customer Analysis
7 1 (6.67%) Customer Intelligence
7 1 (6.67%) Data Architecture
7 1 (6.67%) Human Factors
7 1 (6.67%) Market Research
7 1 (6.67%) Marketing Strategy
7 1 (6.67%) Project Management
Programming Languages
1 8 (53.33%) SQL
2 2 (13.33%) VBA
Qualifications
1 8 (53.33%) Degree
Quality Assurance & Compliance
1 4 (26.67%) QA
2 1 (6.67%) ISO 9000
Vendors
1 6 (40.00%) Microsoft
2 1 (6.67%) Google