The table below looks at the statistics for Pay per click skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 3 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Aug 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 113 - -
Rank change year-on-year
- 0
Contract jobs citing Pay per click 4 0 0
As % of all contract IT jobs located in the West Midlands 0.17% - -
As % of the Processes & Methodologies category 0.22% - -
Number of daily rates quoted 0 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- - -
UK excluding London average daily rate £175 £300 £263
% change year-on-year
-41.66% +14.28%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1806 1832 1369
As % of all contract IT jobs located in the West Midlands 75.06% 74.62% 68.86%
Number of daily rates quoted 1101 984 690
Average daily rate £391 £370 £350
Average daily rate % change year-on-year
+5.74% +5.71%
90% offered a daily rate of more than £260 £235 £250
10% offered a daily rate of more than £550 £510 £488
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 89 129 62
Average hourly rate £28.69 £28.00 £37.80
Average hourly rate % change year-on-year
+2.46% -25.92%
UK excluding London average hourly rate £30.52 £26.50 £31.00
% change year-on-year
+15.16% -14.51%

Pay per click
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the West Midlands

Pay per click
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the West Midlands region.

Pay per click Daily Rate Trend in the West Midlands

Pay per click
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the West Midlands region.

Pay per click Hourly Rate Trend in the West Midlands

Pay per click
Top 30 Related IT Skills in the West Midlands

For the 6 months to 3 August 2015, IT contractor jobs across the West Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 12 (100.00%) SEO
1 12 (100.00%) Analytics
1 12 (100.00%) User Experience
2 11 (91.67%) Degree
2 11 (91.67%) HTML
2 11 (91.67%) CSS
3 10 (83.33%) E-Commerce
3 10 (83.33%) Marketing
4 9 (75.00%) Digital Marketing
4 9 (75.00%) Spreadsheet
4 9 (75.00%) Web Design
4 9 (75.00%) Retail
4 9 (75.00%) Content Management
4 9 (75.00%) Management Information System
4 9 (75.00%) Photoshop
4 9 (75.00%) Analytical Skills
4 9 (75.00%) Dashboard Development
4 9 (75.00%) Online Marketing
4 9 (75.00%) Information Architecture
5 3 (25.00%) Google
5 3 (25.00%) Google Analytics
6 2 (16.67%) Web Development
6 2 (16.67%) SQL Server 2008
6 2 (16.67%) jQuery
6 2 (16.67%) Back Office
6 2 (16.67%) MVC
6 2 (16.67%) IIS
6 2 (16.67%) Visual Studio
6 2 (16.67%) ASP.NET
6 2 (16.67%) JavaScript

Pay per click
Top Related IT Skills in the West Midlands by Category

For the 6 months to 3 August 2015, IT contractor jobs across the West Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 2 (16.67%) IIS
Applications
1 9 (75.00%) Photoshop
1 9 (75.00%) Spreadsheet
Cloud Services
1 3 (25.00%) Google Analytics
Communications & Networking
1 2 (16.67%) SSL
Database & Business Intelligence
1 2 (16.67%) SQL Server
1 2 (16.67%) SQL Server 2008
Development Applications
1 2 (16.67%) Visual Studio
General
1 10 (83.33%) Marketing
2 9 (75.00%) Retail
3 2 (16.67%) Back Office
Job Titles
1 2 (16.67%) Junior
1 2 (16.67%) Developer
1 2 (16.67%) Junior Developer
2 1 (8.33%) Digital Project Manager
2 1 (8.33%) Project Manager
Libraries, Frameworks & Software Standards
1 11 (91.67%) CSS
1 11 (91.67%) HTML
2 2 (16.67%) .NET
2 2 (16.67%) ASP.NET
2 2 (16.67%) Web Services
2 2 (16.67%) XML
2 2 (16.67%) XHTML
2 2 (16.67%) jQuery
2 2 (16.67%) ASP.NET Web Forms
Miscellaneous
1 12 (100.00%) User Experience
2 9 (75.00%) Analytical Skills
2 9 (75.00%) Management Information System
3 2 (16.67%) W3C
Processes & Methodologies
1 12 (100.00%) SEO
1 12 (100.00%) Analytics
2 10 (83.33%) E-Commerce
3 9 (75.00%) Dashboard Development
3 9 (75.00%) Web Design
3 9 (75.00%) Content Management
3 9 (75.00%) Digital Marketing
3 9 (75.00%) Online Marketing
3 9 (75.00%) Information Architecture
4 2 (16.67%) Change Control
4 2 (16.67%) Web Development
4 2 (16.67%) MVC
Programming Languages
1 2 (16.67%) C#
1 2 (16.67%) JavaScript
1 2 (16.67%) SQL
1 2 (16.67%) T-SQL
1 2 (16.67%) VB
Qualifications
1 11 (91.67%) Degree
Vendors
1 3 (25.00%) Google