The first table below looks at the demand for Pay per click skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Midlands region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 116 95 -
Rank change year-on-year
-21 -
Contract jobs citing Pay per click 2 3 0
As % of all contract IT jobs located in the West Midlands 0.084% 0.16% -
As % of the Processes & Methodologies category 0.12% 0.24% -
Number of daily rates quoted 1 3 0
Average daily rate £250 £125 -
Average daily rate % change year-on-year
+100.00% -
UK excluding London average daily rate £250 £125 £275
% change year-on-year
+100.00% -54.54%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £23.25
Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1648 1253 1423
As % of all contract IT jobs located in the West Midlands 69.59% 68.36% 62.99%
Number of daily rates quoted 854 607 673
Average daily rate £375 £340 £350
Average daily rate % change year-on-year
+10.29% -2.85%
90% offered a daily rate of more than £240 £220 £240
10% offered a daily rate of more than £485 £500 £500
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 90 96 66
Average hourly rate £31.50 £37.00 £27.50
Average hourly rate % change year-on-year
-14.86% +34.54%
90% offered a hourly rate of more than £10.00 £15.00 £13.20
10% offered a hourly rate of more than £155.00 £37.80 £38.50
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Pay per click
England

Pay per click
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the West Midlands

Pay per click
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the West Midlands region.

Pay per click Daily Rate Trend in the West Midlands

Pay per click
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the West Midlands region.

Pay per click Hourly Rate Trend in the West Midlands

Pay per click
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the West Midlands region over the 3 months to 17 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Worcestershire - 1 - -
Birmingham - - - - 2
Sutton Coldfield - - - -
Staffordshire - - - -
Warwickshire - - - - 1
Pay per click
England

Pay per click
Top 24 Related IT Skills in the West Midlands

For the 6 months to 17 April 2014, IT contractor jobs across the West Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 1 (50.00%) COBOL
1 1 (50.00%) Java
1 1 (50.00%) SQL
1 1 (50.00%) Oracle
1 1 (50.00%) WebLogic
1 1 (50.00%) XML
1 1 (50.00%) UNIX
1 1 (50.00%) Windows
1 1 (50.00%) Toad
1 1 (50.00%) ISEB
1 1 (50.00%) webMethods
1 1 (50.00%) SEO
1 1 (50.00%) Advertising
1 1 (50.00%) Software Testing
1 1 (50.00%) Google
1 1 (50.00%) ISTQB
1 1 (50.00%) Marketing
1 1 (50.00%) Blog
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Test Scripting
1 1 (50.00%) Online Marketing
1 1 (50.00%) Social Media
1 1 (50.00%) Facebook
1 1 (50.00%) Twitter

Pay per click
Top Related IT Skills in the West Midlands by Category

For the 6 months to 17 April 2014, IT contractor jobs across the West Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) WebLogic
Development Applications
1 1 (50.00%) Toad
General
1 1 (50.00%) Advertising
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Graduate
1 1 (50.00%) Analyst
1 1 (50.00%) Test Analyst
1 1 (50.00%) PPC Specialist
1 1 (50.00%) Marketing Executive
1 1 (50.00%) PPC Manager
1 1 (50.00%) PPC Analyst
1 1 (50.00%) Digital Marketing Executive
1 1 (50.00%) PPC Executive
Libraries, Frameworks & Software Standards
1 1 (50.00%) XML
Miscellaneous
1 1 (50.00%) Blog
1 1 (50.00%) Social Media
Operating Systems
1 1 (50.00%) UNIX
1 1 (50.00%) Windows
Processes & Methodologies
1 1 (50.00%) SEO
1 1 (50.00%) Software Testing
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Test Scripting
1 1 (50.00%) Online Marketing
Programming Languages
1 1 (50.00%) COBOL
1 1 (50.00%) Java
1 1 (50.00%) SQL
Qualifications
1 1 (50.00%) ISEB
1 1 (50.00%) ISTQB
Vendors
1 1 (50.00%) Oracle
1 1 (50.00%) webMethods
1 1 (50.00%) Google
1 1 (50.00%) Facebook
1 1 (50.00%) Twitter