The table below looks at the statistics for Pay per click skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 26 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Jan 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 110 - 99
Rank change year-on-year
- 0
Contract jobs citing Pay per click 1 0 2
As % of all contract IT jobs located in the West Midlands 0.046% - 0.11%
As % of the Processes & Methodologies category 0.067% - 0.16%
Number of daily rates quoted 0 0 1
Average daily rate
Keep up to 90%
of your Daily Rate
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- - £210
UK excluding London average daily rate £258 £500 £150
% change year-on-year
-48.50% +233.33%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £20.00
UK excluding London average hourly rate - - £20.00
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1482 1458 1253
As % of all contract IT jobs located in the West Midlands 68.39% 69.93% 68.47%
Number of daily rates quoted 877 787 619
Average daily rate £375 £350 £338
Average daily rate % change year-on-year
+7.14% +3.70%
90% offered a daily rate of more than £250 £250 £245
10% offered a daily rate of more than £500 £500 £500
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 96 73 113
Average hourly rate £22.50 £26.50 £32.00
Average hourly rate % change year-on-year
-15.09% -17.18%
90% offered a hourly rate of more than £11.55 £11.00 £13.50
10% offered a hourly rate of more than £37.50 £45.00 £36.00
UK excluding London average hourly rate £25.25 £27.00 £31.50
% change year-on-year
-6.48% -14.28%

Pay per click
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the West Midlands

Pay per click
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the West Midlands region.

Pay per click Daily Rate Trend in the West Midlands

Pay per click
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the West Midlands region.

Pay per click Hourly Rate Trend in the West Midlands

Pay per click
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Pay per click within the West Midlands region over the 3 months to 26 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Worcestershire - 1 - - 3
Shropshire - - - -
Pay per click
England

Pay per click
Top 26 Related IT Skills in the West Midlands

For the 6 months to 26 January 2015, IT contractor jobs across the West Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 2 (100.00%) Marketing
1 2 (100.00%) SEO
1 2 (100.00%) Social Media
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Facebook
2 1 (50.00%) Twitter
2 1 (50.00%) Adobe Creative Suite
2 1 (50.00%) Automotive
2 1 (50.00%) Google
2 1 (50.00%) Business Development
2 1 (50.00%) Blog
2 1 (50.00%) Email Marketing
2 1 (50.00%) Digital Marketing
2 1 (50.00%) PRINCE2 Practitioner
2 1 (50.00%) Marketing Management
2 1 (50.00%) Online Marketing
2 1 (50.00%) HTML
2 1 (50.00%) PRINCE2
2 1 (50.00%) Windows
2 1 (50.00%) CRM
2 1 (50.00%) Adobe
2 1 (50.00%) Mac OS X
2 1 (50.00%) Salesforce.com
2 1 (50.00%) Intranet
2 1 (50.00%) Project Management
2 1 (50.00%) Telecoms

Pay per click
Top Related IT Skills in the West Midlands by Category

For the 6 months to 26 January 2015, IT contractor jobs across the West Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Applications
1 1 (50.00%) Adobe Creative Suite
Communications & Networking
1 1 (50.00%) Intranet
General
1 2 (100.00%) Marketing
2 1 (50.00%) Telecoms
2 1 (50.00%) Automotive
Job Titles
1 1 (50.00%) Consultant
1 1 (50.00%) Development Manager
1 1 (50.00%) Business Development Manager
1 1 (50.00%) Business Manager
1 1 (50.00%) Strategy Consultant
1 1 (50.00%) Digital Marketing Consultant
1 1 (50.00%) Marketing Consultant
1 1 (50.00%) Marketing Strategy Consultant
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
Miscellaneous
1 2 (100.00%) Social Media
2 1 (50.00%) Blog
Operating Systems
1 1 (50.00%) Windows
1 1 (50.00%) Mac OS X
Processes & Methodologies
1 2 (100.00%) SEO
2 1 (50.00%) Business Development
2 1 (50.00%) Email Marketing
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Marketing Management
2 1 (50.00%) Online Marketing
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) PRINCE2
2 1 (50.00%) CRM
2 1 (50.00%) Project Management
Qualifications
1 1 (50.00%) PRINCE2 Practitioner
Vendors
1 1 (50.00%) Adobe
1 1 (50.00%) Salesforce.com
1 1 (50.00%) Google
1 1 (50.00%) Facebook
1 1 (50.00%) Twitter