The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Advertising
Rank 101 105 112
Rank change year-on-year
+4 +7
Contract jobs citing Advertising 21 15 12
As % of all contract IT jobs located in Yorkshire 0.82% 0.67% 0.48%
As % of the General category 2.74% 2.01% 1.28%
Number of daily rates quoted 17 13 8
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £425 £400
Average daily rate % change year-on-year
-17.64% +6.25%
90% offered a daily rate of more than £250 £299 £343
10% offered a daily rate of more than £480 £513 £513
UK excluding London average daily rate £400 £414 £375
% change year-on-year
-3.32% +10.33%
Number of hourly rates quoted 0 1 0
Average hourly rate - £14.00 -
UK excluding London average hourly rate £24.85 £19.50 £15.64
% change year-on-year
+27.43% +24.72%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Yorkshire region.

General Category
Yorkshire
Contract IT job ads with a match in the
General category
766 746 940
As % of all contract IT jobs located in Yorkshire 30.00% 33.44% 37.33%
Number of daily rates quoted 487 447 520
Average daily rate £375 £380 £375
Average daily rate % change year-on-year
-1.31% +1.33%
90% offered a daily rate of more than £270 £250 £275
10% offered a daily rate of more than £500 £500 £476
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 12 8 25
Average hourly rate £15.00 £15.50 £15.50
Average hourly rate % change year-on-year
-3.22% -
90% offered a hourly rate of more than £9.50 £10.00 £10.13
10% offered a hourly rate of more than £40.00 £19.78 £19.65
UK excluding London average hourly rate £24.00 £22.50 £26.00
% change year-on-year
+6.66% -13.46%

Advertising
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Yorkshire region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Yorkshire

Advertising
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Yorkshire region.

Advertising Daily Rate Trend in Yorkshire

Advertising
Daily Rate Histogram in Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Yorkshire region over the 3 months to 24 October 2014.

Advertising Daily Rate Histogram in Yorkshire

Advertising
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Yorkshire region.

Advertising Hourly Rate Trend in Yorkshire

Advertising
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the Yorkshire region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -9 12 £350 -15.15% 21
North Yorkshire -2 3 £419 -27.17% 10
South Yorkshire +3 2 £363 - 9
East Yorkshire - - - - 4
Advertising
England

Advertising
Top 30 Related IT Skills in Yorkshire

For the 6 months to 24 October 2014, IT contractor jobs across the Yorkshire region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 12 (33.33%) Microsoft
2 9 (25.00%) HTML
2 9 (25.00%) Stakeholder Management
3 8 (22.22%) Marketing
3 8 (22.22%) CSS
4 7 (19.44%) JavaScript
4 7 (19.44%) CMS
5 6 (16.67%) jQuery
5 6 (16.67%) Photoshop
5 6 (16.67%) .NET
5 6 (16.67%) Oracle
5 6 (16.67%) Flash
5 6 (16.67%) IBM
5 6 (16.67%) Finance
6 5 (13.89%) SEO
6 5 (13.89%) Mainframe
6 5 (13.89%) ClearQuest
6 5 (13.89%) Adobe
6 5 (13.89%) Dreamweaver
6 5 (13.89%) XHTML
6 5 (13.89%) AIX
6 5 (13.89%) Linux
6 5 (13.89%) CRM
6 5 (13.89%) ClearCase
6 5 (13.89%) DB2
6 5 (13.89%) SQL
6 5 (13.89%) WebSphere Message Broker
6 5 (13.89%) Online Marketing
6 5 (13.89%) Analytical Skills
6 5 (13.89%) Migration

Advertising
Top Related IT Skills in Yorkshire by Category

For the 6 months to 24 October 2014, IT contractor jobs across the Yorkshire region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 7 (19.44%) CMS
2 5 (13.89%) WebSphere
3 3 (8.33%) SharePoint
4 1 (2.78%) IIS
4 1 (2.78%) Oracle Workflow
4 1 (2.78%) WordPress
4 1 (2.78%) Sitecore CMS
Applications
1 6 (16.67%) Photoshop
2 4 (11.11%) MS Excel
3 1 (2.78%) MS Visio
3 1 (2.78%) Adobe Illustrator
3 1 (2.78%) MS PowerPoint
3 1 (2.78%) MS Project
3 1 (2.78%) MS Office
Business Applications
1 5 (13.89%) Dynamics AX
2 4 (11.11%) Dynamics CRM
3 3 (8.33%) Agresso
Communications & Networking
1 2 (5.56%) LDAP
1 2 (5.56%) DNS
Database & Business Intelligence
1 5 (13.89%) DB2
2 3 (8.33%) SQL Server Reporting Services
2 3 (8.33%) SQL Server Analysis Services
3 2 (5.56%) SQL Server Integration Services
4 1 (2.78%) Data Warehouse
4 1 (2.78%) SQL Server
Development Applications
1 5 (13.89%) ClearCase
1 5 (13.89%) Dreamweaver
1 5 (13.89%) ClearQuest
2 1 (2.78%) MorphX
2 1 (2.78%) Visual Studio Tools for Office
General
1 8 (22.22%) Marketing
2 6 (16.67%) Finance
3 4 (11.11%) Telecoms
4 2 (5.56%) Manufacturing
5 1 (2.78%) Banking
5 1 (2.78%) Retail
Job Titles
1 16 (44.44%) Developer
2 7 (19.44%) Designer
3 6 (16.67%) Analyst
4 5 (13.89%) Business Analyst
4 5 (13.89%) Web Designer
5 4 (11.11%) Senior Business Analyst
5 4 (11.11%) Consultant
5 4 (11.11%) Senior Analyst
5 4 (11.11%) WebSphere Developer
5 4 (11.11%) WebSphere Message Broker Developer
6 3 (8.33%) Telecoms Business Analyst
6 3 (8.33%) CRM Developer
6 3 (8.33%) Dynamics CRM Developer
6 3 (8.33%) Web Developer
6 3 (8.33%) Administrator
7 2 (5.56%) Business Intelligence Developer
7 2 (5.56%) Microsoft Developer
8 1 (2.78%) Payroll Consultant
8 1 (2.78%) PMO Administrator
8 1 (2.78%) Dynamics AX Developer
Libraries, Frameworks & Software Standards
1 9 (25.00%) HTML
2 8 (22.22%) CSS
3 6 (16.67%) .NET
3 6 (16.67%) Flash
3 6 (16.67%) jQuery
4 5 (13.89%) WebSphere Message Broker
4 5 (13.89%) XHTML
5 2 (5.56%) ASP.NET
6 1 (2.78%) Web Services
6 1 (2.78%) Middleware
6 1 (2.78%) WCF
6 1 (2.78%) ASP.NET 2.0
6 1 (2.78%) ASP.NET MVC
6 1 (2.78%) HTML5
Miscellaneous
1 5 (13.89%) Mainframe
1 5 (13.89%) Analytical Skills
2 2 (5.56%) DataPower
3 1 (2.78%) User Experience
3 1 (2.78%) FMCG
Operating Systems
1 5 (13.89%) AIX
1 5 (13.89%) Linux
2 4 (11.11%) Windows
3 2 (5.56%) Windows Server 2008
4 1 (2.78%) Windows Server 2003
Processes & Methodologies
1 9 (25.00%) Stakeholder Management
2 5 (13.89%) SEO
2 5 (13.89%) Migration
2 5 (13.89%) CRM
2 5 (13.89%) Online Marketing
2 5 (13.89%) Business Analysis
3 4 (11.11%) Agile Software Development
3 4 (11.11%) Content Management
3 4 (11.11%) Service Delivery
3 4 (11.11%) Scrum
4 3 (8.33%) ERP
5 2 (5.56%) SOA
5 2 (5.56%) Business Intelligence
5 2 (5.56%) Project Management
5 2 (5.56%) Web Design
5 2 (5.56%) MVC
6 1 (2.78%) Workflow
6 1 (2.78%) Information Security
6 1 (2.78%) Programme Management
6 1 (2.78%) Information Security Management
Programming Languages
1 7 (19.44%) JavaScript
2 5 (13.89%) SQL
3 4 (11.11%) C#
4 1 (2.78%) C++
4 1 (2.78%) Java
4 1 (2.78%) T-SQL
4 1 (2.78%) VB.NET
4 1 (2.78%) Python
4 1 (2.78%) X++
4 1 (2.78%) PowerShell
Qualifications
1 1 (2.78%) Degree
System Software
1 3 (8.33%) Active Directory
Vendors
1 12 (33.33%) Microsoft
2 6 (16.67%) Oracle
2 6 (16.67%) IBM
3 5 (13.89%) Adobe
4 2 (5.56%) Citrix
4 2 (5.56%) VMware
5 1 (2.78%) Sitecore
5 1 (2.78%) SAP
5 1 (2.78%) Websense
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