The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Wiltshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Wiltshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Marketing
Rank 40 47 45
Rank change year-on-year
+7 -2
Contract jobs citing Marketing 16 11 8
As % of all contract IT jobs located in Wiltshire 2.38% 1.89% 1.37%
As % of the General category 4.86% 4.42% 3.14%
Number of daily rates quoted 13 7 8
Average daily rate
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of your Daily Rate
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£300 £375 £458
Average daily rate % change year-on-year
-20.00% -18.03%
90% offered a daily rate of more than £167 £200 £417
10% offered a daily rate of more than £445 £511 £470
UK excluding London average daily rate £350 £363 £338
% change year-on-year
-3.44% +7.40%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.50 £28.75 £20.00
% change year-on-year
-21.73% +43.75%
General Category
Wiltshire
Contract IT job ads with a match in the
General category
329 249 255
As % of all contract IT jobs located in Wiltshire 48.89% 42.78% 43.74%
Number of daily rates quoted 235 173 184
Average daily rate £425 £420 £401
Average daily rate % change year-on-year
+1.19% +4.67%
90% offered a daily rate of more than £275 £303 £275
10% offered a daily rate of more than £548 £500 £490
UK excluding London average daily rate £380 £388 £375
% change year-on-year
-1.93% +3.33%
Number of hourly rates quoted 5 10 12
Average hourly rate £20.00 £16.00 £36.25
Average hourly rate % change year-on-year
+25.00% -55.86%
90% offered a hourly rate of more than £18.50 £13.45 £23.00
10% offered a hourly rate of more than £30.50 £31.50 £41.50
UK excluding London average hourly rate £22.50 £22.50 £27.50
% change year-on-year
- -18.18%
Marketing
South West

Marketing
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Wiltshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Wiltshire

Marketing
Daily Rate Trend in Wiltshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Wiltshire region.

Marketing Daily Rate Trend in Wiltshire

Marketing
Daily Rate Histogram in Wiltshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Wiltshire region over the 3 months to 23 July 2014.

Marketing Daily Rate Histogram in Wiltshire

Marketing
Hourly Rate Trend in Wiltshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Wiltshire region.

Marketing Hourly Rate Trend in Wiltshire

Marketing
Contract Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Wiltshire region over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Swindon +1 14 £300 -22.58% 9
Marketing
South West

Marketing
Top 30 Related IT Skills in Wiltshire

For the 6 months to 23 July 2014, IT contractor jobs across the Wiltshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 19 (65.52%) Finance
2 12 (41.38%) Degree
2 12 (41.38%) Analytics
3 10 (34.48%) Digital Media
3 10 (34.48%) Google Analytics
3 10 (34.48%) Google
3 10 (34.48%) SEO
3 10 (34.48%) WebTrends
4 9 (31.03%) Pay per click
5 8 (27.59%) Digital Marketing
6 7 (24.14%) Project Management
7 6 (20.69%) SQL
7 6 (20.69%) CMS
7 6 (20.69%) Retail
7 6 (20.69%) Social Media
8 5 (17.24%) Omniture
8 5 (17.24%) Change Management
9 4 (13.79%) Web Design
9 4 (13.79%) SAP
10 3 (10.34%) .NET
10 3 (10.34%) C#
10 3 (10.34%) Content Management
10 3 (10.34%) Visual Studio
10 3 (10.34%) Telecoms
11 2 (6.90%) Manufacturing
11 2 (6.90%) Stakeholder Management
11 2 (6.90%) Back Office
11 2 (6.90%) Electronics
11 2 (6.90%) DTV
11 2 (6.90%) Business Intelligence

Marketing
Top Related IT Skills in Wiltshire by Category

For the 6 months to 23 July 2014, IT contractor jobs across the Wiltshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (20.69%) CMS
2 1 (3.45%) SharePoint Server
2 1 (3.45%) Sitecore CMS
2 1 (3.45%) SharePoint
2 1 (3.45%) SAS
Applications
1 1 (3.45%) Photoshop
1 1 (3.45%) MS Excel
Business Applications
1 10 (34.48%) WebTrends
1 10 (34.48%) Google Analytics
2 2 (6.90%) SAP Oil and Gas
3 1 (3.45%) SAP Retail
Communications & Networking
1 1 (3.45%) SMS
Database & Business Intelligence
1 2 (6.90%) SQL Server
1 2 (6.90%) SQL Server Integration Services
1 2 (6.90%) SQL Server 2008
2 1 (3.45%) SAP Data Services
2 1 (3.45%) Crystal Reports
2 1 (3.45%) MS Access
2 1 (3.45%) SQL Server Reporting Services
Development Applications
1 3 (10.34%) Visual Studio
2 1 (3.45%) LSMW
General
1 19 (65.52%) Finance
2 6 (20.69%) Retail
3 3 (10.34%) Telecoms
4 2 (6.90%) Manufacturing
4 2 (6.90%) Banking
4 2 (6.90%) Back Office
4 2 (6.90%) Electronics
5 1 (3.45%) Retail Banking
Job Titles
1 5 (17.24%) PPC Specialist
1 5 (17.24%) PPC Manager
1 5 (17.24%) PPC Analyst
1 5 (17.24%) PPC Executive
2 4 (13.79%) Designer
2 4 (13.79%) Web Designer
2 4 (13.79%) Project Manager
2 4 (13.79%) Developer
3 3 (10.34%) Digital Producer
4 2 (6.90%) Content Editor
5 1 (3.45%) Digital Project Manager
5 1 (3.45%) C# .NET Developer
5 1 (3.45%) IT Project Manager
5 1 (3.45%) Access Developer
5 1 (3.45%) Excel Developer
5 1 (3.45%) WinForms Developer
5 1 (3.45%) Web Producer
5 1 (3.45%) Analyst
5 1 (3.45%) Consultant
5 1 (3.45%) Systems Administrator
Libraries, Frameworks & Software Standards
1 3 (10.34%) .NET
2 2 (6.90%) XML
3 1 (3.45%) WinForms
3 1 (3.45%) JSON
3 1 (3.45%) WCF
3 1 (3.45%) jQuery
3 1 (3.45%) RESTful
3 1 (3.45%) REST
3 1 (3.45%) CSS
3 1 (3.45%) Web Services
3 1 (3.45%) HTML
Miscellaneous
1 10 (34.48%) Digital Media
2 6 (20.69%) Social Media
3 2 (6.90%) DTV
4 1 (3.45%) Computer Science
4 1 (3.45%) Open Source
Operating Systems
1 2 (6.90%) Windows
2 1 (3.45%) Linux
Processes & Methodologies
1 12 (41.38%) Analytics
2 10 (34.48%) SEO
3 9 (31.03%) Pay per click
4 8 (27.59%) Digital Marketing
5 7 (24.14%) Project Management
6 5 (17.24%) Change Management
7 4 (13.79%) Web Design
8 3 (10.34%) Content Management
9 2 (6.90%) Programme Management
9 2 (6.90%) Stakeholder Management
9 2 (6.90%) CRM
9 2 (6.90%) E-Commerce
9 2 (6.90%) Business Intelligence
9 2 (6.90%) Strategic Planning
9 2 (6.90%) Performance Management
9 2 (6.90%) Data Cleansing
10 1 (3.45%) Marketing Management
10 1 (3.45%) Customer Engagement
10 1 (3.45%) Portfolio Management
10 1 (3.45%) Responsive Web Design
Programming Languages
1 6 (20.69%) SQL
2 3 (10.34%) C#
3 2 (6.90%) VB
4 1 (3.45%) VBA
4 1 (3.45%) Python
4 1 (3.45%) Ruby
4 1 (3.45%) Bash Shell
4 1 (3.45%) Java
4 1 (3.45%) Perl
4 1 (3.45%) T-SQL
Qualifications
1 12 (41.38%) Degree
2 2 (6.90%) Security Cleared
3 1 (3.45%) SC Cleared
3 1 (3.45%) PRINCE2 Certification
3 1 (3.45%) CIPD
Vendors
1 10 (34.48%) Google
2 5 (17.24%) Omniture
3 4 (13.79%) SAP
4 2 (6.90%) Microsoft
5 1 (3.45%) Unica
5 1 (3.45%) Sitecore
5 1 (3.45%) DevExpress
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