The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Wiltshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Marketing
Rank 45 40 42
Rank change year-on-year
-5 +2
Contract jobs citing Marketing 10 18 7
As % of all contract IT jobs located in Wiltshire 1.61% 2.79% 1.52%
As % of the General category 3.98% 5.64% 3.32%
Number of daily rates quoted 10 13 6
Average daily rate
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£350 £300 £420
Average daily rate % change year-on-year
+16.66% -28.57%
90% offered a daily rate of more than £270 £223 £190
10% offered a daily rate of more than £385 £450 £440
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 0 4 0
Average hourly rate - £22.50 -
UK excluding London average hourly rate £17.50 £22.00 £18.25
% change year-on-year
-20.45% +20.54%
Marketing
South West

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Wiltshire region.

General Category
Wiltshire
Contract IT job ads with a match in the
General category
251 319 211
As % of all contract IT jobs located in Wiltshire 40.35% 49.46% 45.77%
Number of daily rates quoted 191 236 165
Average daily rate £425 £420 £409
Average daily rate % change year-on-year
+1.19% +2.68%
90% offered a daily rate of more than £323 £258 £308
10% offered a daily rate of more than £550 £538 £500
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 3 8 8
Average hourly rate £22.50 £22.50 £15.00
Average hourly rate % change year-on-year
- +50.00%
UK excluding London average hourly rate £25.00 £25.00 £25.00

Marketing
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Wiltshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Wiltshire

Marketing
Daily Rate Trend in Wiltshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Wiltshire region.

Marketing Daily Rate Trend in Wiltshire

Marketing
Daily Rate Histogram in Wiltshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Wiltshire region over the 3 months to 22 May 2015.

Marketing Daily Rate Histogram in Wiltshire

Marketing
Hourly Rate Trend in Wiltshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Wiltshire region.

Marketing Hourly Rate Trend in Wiltshire

Marketing
Contract Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Wiltshire region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Swindon +7 10 £350 +12.00% 11
Marketing
South West

Marketing
Top 30 Related IT Skills in Wiltshire

For the 6 months to 22 May 2015, IT contractor jobs across the Wiltshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 21 (77.78%) Finance
2 11 (40.74%) Project Management
3 10 (37.04%) Analytics
4 9 (33.33%) Google Analytics
4 9 (33.33%) Google
5 8 (29.63%) Web Analytics
6 7 (25.93%) C#
6 7 (25.93%) .NET
6 7 (25.93%) Banking
7 6 (22.22%) Omniture
7 6 (22.22%) Business Intelligence
7 6 (22.22%) Adobe
7 6 (22.22%) Adobe Analytics
7 6 (22.22%) User Experience
8 5 (18.52%) Content Management
8 5 (18.52%) Degree
9 4 (14.81%) Salesforce.com
9 4 (14.81%) Microsoft
10 3 (11.11%) Digital Marketing
10 3 (11.11%) WCF
10 3 (11.11%) MS Office
10 3 (11.11%) HTML
10 3 (11.11%) JavaScript
10 3 (11.11%) Service Management
10 3 (11.11%) Stakeholder Management
11 2 (7.41%) CMS
11 2 (7.41%) Programme Management
11 2 (7.41%) Web Development
11 2 (7.41%) Dynamics CRM
11 2 (7.41%) Change Management

Marketing
Top Related IT Skills in Wiltshire by Category

For the 6 months to 22 May 2015, IT contractor jobs across the Wiltshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (7.41%) CMS
Applications
1 3 (11.11%) MS Office
2 2 (7.41%) MS Project
2 2 (7.41%) MS Visio
3 1 (3.70%) Spreadsheet
3 1 (3.70%) MS Excel
Business Applications
1 2 (7.41%) Dynamics CRM
1 2 (7.41%) WebTrends
2 1 (3.70%) SAP Oil and Gas
Cloud Services
1 9 (33.33%) Google Analytics
2 6 (22.22%) Adobe Analytics
Communications & Networking
1 2 (7.41%) Internet
Database & Business Intelligence
1 2 (7.41%) SQL Server
General
1 21 (77.78%) Finance
2 7 (25.93%) Banking
3 1 (3.70%) Electronics
3 1 (3.70%) Telecoms
3 1 (3.70%) Retail Banking
3 1 (3.70%) Retail
3 1 (3.70%) Manufacturing
3 1 (3.70%) Advertising
3 1 (3.70%) Publishing
Job Titles
1 8 (29.63%) Web Analyst
1 8 (29.63%) Analyst
2 5 (18.52%) Project Manager
3 4 (14.81%) Developer
3 4 (14.81%) Salesforce.com Developer
4 3 (11.11%) Designer
4 3 (11.11%) Digital Designer
5 2 (7.41%) Senior Analyst
5 2 (7.41%) Consultant
5 2 (7.41%) Implementation Manager
5 2 (7.41%) Senior Web Analyst
5 2 (7.41%) CRM Manager
5 2 (7.41%) Digital Producer
5 2 (7.41%) Digital Project Manager
6 1 (3.70%) Supplier Relationship Manager
6 1 (3.70%) Webmaster
6 1 (3.70%) Senior Consultant
6 1 (3.70%) Content Editor
6 1 (3.70%) Web Project Manager
6 1 (3.70%) Web Manager
Libraries, Frameworks & Software Standards
1 7 (25.93%) .NET
2 3 (11.11%) WCF
2 3 (11.11%) HTML
3 2 (7.41%) XML
4 1 (3.70%) HTML5
4 1 (3.70%) jQuery
4 1 (3.70%) Web Services
4 1 (3.70%) JSON
Miscellaneous
1 6 (22.22%) User Experience
2 2 (7.41%) Management Information System
3 1 (3.70%) Social Media
3 1 (3.70%) Analytical Skills
3 1 (3.70%) DTV
3 1 (3.70%) Statistics
Processes & Methodologies
1 11 (40.74%) Project Management
2 10 (37.04%) Analytics
3 8 (29.63%) Web Analytics
4 6 (22.22%) Business Intelligence
5 5 (18.52%) Content Management
6 3 (11.11%) Digital Marketing
6 3 (11.11%) Service Management
6 3 (11.11%) Stakeholder Management
7 2 (7.41%) Programme Management
7 2 (7.41%) Web Development
7 2 (7.41%) Change Management
7 2 (7.41%) PRINCE2
7 2 (7.41%) CRM
7 2 (7.41%) Digital Content Management
7 2 (7.41%) Customer Insight
7 2 (7.41%) User Acceptance Testing
8 1 (3.70%) Product Management
8 1 (3.70%) Information Architecture
8 1 (3.70%) Product Marketing
8 1 (3.70%) Business Transformation
Programming Languages
1 7 (25.93%) C#
2 3 (11.11%) JavaScript
3 1 (3.70%) SQL
3 1 (3.70%) VB
Qualifications
1 5 (18.52%) Degree
2 2 (7.41%) PRINCE2 Certification
3 1 (3.70%) SC Cleared
3 1 (3.70%) Security Cleared
Vendors
1 9 (33.33%) Google
2 6 (22.22%) Omniture
2 6 (22.22%) Adobe
3 4 (14.81%) Salesforce.com
3 4 (14.81%) Microsoft
4 1 (3.70%) Business Objects
4 1 (3.70%) SAP
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