The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Wiltshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 60 55 48
Rank change year-on-year
-5 -7
Contract jobs citing Web Analytics 3 5 2
As % of all contract IT jobs located in Wiltshire 0.43% 0.73% 0.39%
As % of the Processes & Methodologies category 0.55% 0.94% 0.51%
Number of daily rates quoted 1 5 2
Average daily rate £263 £250 £195
Average daily rate % change year-on-year
+5.00% +28.20%
UK excluding London average daily rate £400 £325 £400
% change year-on-year
+23.07% -18.75%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.00 £14.37
% change year-on-year
- -2.57%
Web Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Wiltshire region.

Processes & Methodologies Category
Wiltshire
Contract IT job ads with a match in the
Processes & Methodologies category
547 533 396
As % of all contract IT jobs located in Wiltshire 77.81% 77.70% 76.89%
Number of daily rates quoted 412 379 261
Average daily rate £370 £450 £375
Average daily rate % change year-on-year
-17.77% +20.00%
90% offered a daily rate of more than £250 £300 £180
10% offered a daily rate of more than £500 £575 £518
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 13 17 14
Average hourly rate £40.50 £28.50 £24.00
Average hourly rate % change year-on-year
+42.10% +18.75%
90% offered a hourly rate of more than £10.50 £17.00 £15.35
10% offered a hourly rate of more than £45.50 £28.50 £36.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Analytics
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Wiltshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Wiltshire

Web Analytics
Daily Rate Trend in Wiltshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Wiltshire region.

Web Analytics Daily Rate Trend in Wiltshire

Web Analytics
Hourly Rate Trend in Wiltshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Wiltshire region.

Web Analytics Hourly Rate Trend in Wiltshire

Web Analytics
Contract Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Wiltshire region over the 3 months to 8 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Swindon -6 2 £263 +5.00%
Web Analytics
South West

Web Analytics
Top 30 Related IT Skills in Wiltshire

For the 6 months to 8 February 2016, IT contractor jobs across the Wiltshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 6 (100.00%) HTML
1 6 (100.00%) Finance
1 6 (100.00%) CMS
1 6 (100.00%) Marketing
1 6 (100.00%) Analytics
1 6 (100.00%) User Experience
2 5 (83.33%) Analytical Skills
2 5 (83.33%) Online Marketing
2 5 (83.33%) Web Development
2 5 (83.33%) jQuery
2 5 (83.33%) SEO
2 5 (83.33%) JavaScript
2 5 (83.33%) CSS
3 4 (66.67%) Sitecore CMS
3 4 (66.67%) Sitecore
4 3 (50.00%) Ajax
4 3 (50.00%) XML
4 3 (50.00%) XSL
4 3 (50.00%) .NET
4 3 (50.00%) Classic ASP
5 2 (33.33%) Banking
5 2 (33.33%) Content Management
5 2 (33.33%) Front End Development
6 1 (16.67%) Digital Content Management
6 1 (16.67%) HTML5
6 1 (16.67%) Progressive Enhancement
6 1 (16.67%) CSS3
6 1 (16.67%) Web Usability
6 1 (16.67%) Ektron
6 1 (16.67%) Product Marketing

Web Analytics
Top Related IT Skills in Wiltshire by Category

For the 6 months to 8 February 2016, IT contractor jobs across the Wiltshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (100.00%) CMS
2 4 (66.67%) Sitecore CMS
Communications & Networking
1 1 (16.67%) Internet
General
1 6 (100.00%) Finance
1 6 (100.00%) Marketing
2 2 (33.33%) Banking
Job Titles
1 5 (83.33%) Developer
2 4 (66.67%) Front End Developer (Client-Side Developer)
2 4 (66.67%) Web Developer
3 3 (50.00%) Front End Web Developer (Client-Side Developer)
4 2 (33.33%) HTML CSS Developer
4 2 (33.33%) HTML Developer
4 2 (33.33%) Sitecore Developer
5 1 (16.67%) .NET Developer
5 1 (16.67%) Ajax Developer
5 1 (16.67%) Content Editor
5 1 (16.67%) Digital Content Editor
5 1 (16.67%) Digital Editor
5 1 (16.67%) JavaScript Developer
5 1 (16.67%) XML Developer
Libraries, Frameworks & Software Standards
1 6 (100.00%) HTML
2 5 (83.33%) CSS
2 5 (83.33%) jQuery
3 3 (50.00%) .NET
3 3 (50.00%) Ajax
3 3 (50.00%) Classic ASP
3 3 (50.00%) XML
3 3 (50.00%) XSL
4 1 (16.67%) ASP.NET
4 1 (16.67%) CSS3
4 1 (16.67%) HTML5
Miscellaneous
1 6 (100.00%) User Experience
2 5 (83.33%) Analytical Skills
Operating Systems
1 1 (16.67%) Windows
Processes & Methodologies
1 6 (100.00%) Analytics
2 5 (83.33%) Online Marketing
2 5 (83.33%) SEO
2 5 (83.33%) Web Development
3 2 (33.33%) Content Management
3 2 (33.33%) Front End Development
4 1 (16.67%) Digital Content Management
4 1 (16.67%) Product Marketing
4 1 (16.67%) Progressive Enhancement
4 1 (16.67%) Web Usability
Programming Languages
1 5 (83.33%) JavaScript
2 1 (16.67%) C#
Vendors
1 4 (66.67%) Sitecore
2 1 (16.67%) Apple
2 1 (16.67%) Ektron