The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Wiltshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Web Analytics
Rank 53 51 43
Rank change year-on-year
-2 -8
Contract jobs citing Web Analytics 4 2 14
As % of all contract IT jobs located in Wiltshire 0.62% 0.38% 2.32%
As % of the Processes & Methodologies category 0.81% 0.52% 3.16%
Number of daily rates quoted 4 2 11
Average daily rate
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£288 £195 £190
Average daily rate % change year-on-year
+47.43% +2.63%
90% offered a daily rate of more than £198 £191 £175
10% offered a daily rate of more than £343 £199 £288
UK excluding London average daily rate £350 £350 £294
% change year-on-year
- +19.14%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 £14.37 -
% change year-on-year
-2.57% -
Web Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Wiltshire region.

Processes & Methodologies Category
Wiltshire
Contract IT job ads with a match in the
Processes & Methodologies category
494 386 443
As % of all contract IT jobs located in Wiltshire 76.95% 74.23% 73.34%
Number of daily rates quoted 362 262 343
Average daily rate £470 £388 £400
Average daily rate % change year-on-year
+21.29% -3.12%
90% offered a daily rate of more than £313 £261 £275
10% offered a daily rate of more than £575 £526 £550
UK excluding London average daily rate £398 £375 £360
% change year-on-year
+6.00% +4.16%
Number of hourly rates quoted 21 14 13
Average hourly rate £28.50 £22.50 £16.75
Average hourly rate % change year-on-year
+26.66% +34.32%
90% offered a hourly rate of more than £17.45 £13.50 £14.03
10% offered a hourly rate of more than £28.75 £27.00 £190.00
UK excluding London average hourly rate £26.00 £27.50 £31.07
% change year-on-year
-5.45% -11.49%

Web Analytics
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Wiltshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Wiltshire

Web Analytics
Daily Rate Trend in Wiltshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Wiltshire region.

Web Analytics Daily Rate Trend in Wiltshire

Web Analytics
Daily Rate Histogram in Wiltshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Wiltshire region over the 3 months to 29 January 2015.

Web Analytics Daily Rate Histogram in Wiltshire

Web Analytics
Hourly Rate Trend in Wiltshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Wiltshire region.

Web Analytics Hourly Rate Trend in Wiltshire

Web Analytics
Top 22 Related IT Skills in Wiltshire

For the 6 months to 29 January 2015, IT contractor jobs across the Wiltshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 4 (100.00%) Finance
1 4 (100.00%) Marketing
1 4 (100.00%) Analytics
2 3 (75.00%) Google Analytics
2 3 (75.00%) Google
3 2 (50.00%) Adobe
3 2 (50.00%) Omniture
3 2 (50.00%) Banking
3 2 (50.00%) Degree
3 2 (50.00%) Project Management
4 1 (25.00%) Data-Driven Marketing
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Customer Insight
4 1 (25.00%) Content Management
4 1 (25.00%) CMS
4 1 (25.00%) WebTrends
4 1 (25.00%) Change Management
4 1 (25.00%) Management Information System
4 1 (25.00%) VB
4 1 (25.00%) Business Objects
4 1 (25.00%) E-Commerce
4 1 (25.00%) Business Intelligence

Web Analytics
Top Related IT Skills in Wiltshire by Category

For the 6 months to 29 January 2015, IT contractor jobs across the Wiltshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) CMS
Business Applications
1 3 (75.00%) Google Analytics
2 1 (25.00%) WebTrends
General
1 4 (100.00%) Finance
1 4 (100.00%) Marketing
2 2 (50.00%) Banking
Job Titles
1 3 (75.00%) Web Analyst
1 3 (75.00%) Analyst
2 1 (25.00%) Senior Web Analyst
2 1 (25.00%) Senior Analyst
2 1 (25.00%) Content Editor
Miscellaneous
1 1 (25.00%) Management Information System
Processes & Methodologies
1 4 (100.00%) Analytics
2 2 (50.00%) Project Management
3 1 (25.00%) Data-Driven Marketing
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Customer Insight
3 1 (25.00%) Content Management
3 1 (25.00%) Change Management
3 1 (25.00%) E-Commerce
3 1 (25.00%) Business Intelligence
Programming Languages
1 1 (25.00%) VB
Qualifications
1 2 (50.00%) Degree
Vendors
1 3 (75.00%) Google
2 2 (50.00%) Adobe
2 2 (50.00%) Omniture
3 1 (25.00%) Business Objects