The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Web Analytics
Rank 141 139 118
Rank change year-on-year
-2 -21
Contract jobs citing Web Analytics 1 15 4
As % of all contract IT jobs located in Yorkshire 0.035% 0.47% 0.16%
As % of the Processes & Methodologies category 0.043% 0.57% 0.21%
Number of daily rates quoted 1 10 4
Median daily rate £250 £388 £313
Median daily rate % change year-on-year
-35.48% +24.00%
UK excluding London median daily rate £450 £375 £350
% change year-on-year
+20.00% +7.14%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £36.00 £33.64 £19.00
% change year-on-year
+7.01% +77.05%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
2327 2611 1890
As % of all contract IT jobs located in Yorkshire 81.68% 81.64% 77.33%
Number of daily rates quoted 1506 1817 1161
Median daily rate £420 £380 £350
Median daily rate % change year-on-year
+10.52% +8.57%
90% offered a daily rate of more than £300 £275 £225
10% offered a daily rate of more than £525 £525 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 71 80 57
Median hourly rate £15.00 £15.00 £15.00
90% offered a hourly rate of more than £12.00 £10.83 £10.50
10% offered a hourly rate of more than £41.50 £37.04 £30.00
UK excluding London median hourly rate £32.66 £34.00 £26.00
% change year-on-year
-3.95% +30.76%

Web Analytics
Jobs Demand Trend in Yorkshire

The demand trend of contract jobs across the Yorkshire region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Yorkshire

Web Analytics
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Yorkshire region.

Web Analytics Daily Rate Trend in Yorkshire

Web Analytics
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Yorkshire region.

Web Analytics Hourly Rate Trend in Yorkshire

Web Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Yorkshire region over the 3 months to 29 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +12 1 £250 -23.07% 3
Web Analytics
England

Web Analytics
Top 20 Related IT Skills in Yorkshire

For the 6 months to 29 September 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for Web Analytics.

1 3 (100.00%) Analytics
2 1 (33.33%) Campaign Management
2 1 (33.33%) XML
2 1 (33.33%) CRM
2 1 (33.33%) E-Commerce
2 1 (33.33%) Progress
2 1 (33.33%) Business Intelligence
2 1 (33.33%) Project Management
2 1 (33.33%) Management Information System
2 1 (33.33%) SEO
2 1 (33.33%) Finance
2 1 (33.33%) CMS
2 1 (33.33%) Games
2 1 (33.33%) Google
2 1 (33.33%) Marketing
2 1 (33.33%) Degree
2 1 (33.33%) Google Analytics
2 1 (33.33%) Time Management
2 1 (33.33%) Social Media
2 1 (33.33%) Link Building

Web Analytics
Top Related IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) CMS
Cloud Services
1 1 (33.33%) Google Analytics
General
1 1 (33.33%) Finance
1 1 (33.33%) Games
1 1 (33.33%) Marketing
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) Business Data Analyst
1 1 (33.33%) Business Intelligence Analyst
1 1 (33.33%) Business Intelligence Data Analyst
1 1 (33.33%) Contracts Manager
1 1 (33.33%) Data Analyst
1 1 (33.33%) Infrastructure Manager
1 1 (33.33%) Infrastructure Project Manager
1 1 (33.33%) Project Manager
1 1 (33.33%) SEO Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) XML
Miscellaneous
1 1 (33.33%) Management Information System
1 1 (33.33%) Social Media
Processes & Methodologies
1 3 (100.00%) Analytics
2 1 (33.33%) Business Intelligence
2 1 (33.33%) Campaign Management
2 1 (33.33%) CRM
2 1 (33.33%) E-Commerce
2 1 (33.33%) Link Building
2 1 (33.33%) Project Management
2 1 (33.33%) SEO
2 1 (33.33%) Time Management
Qualifications
1 1 (33.33%) Degree
Vendors
1 1 (33.33%) Google
1 1 (33.33%) Progress