The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Web Analytics
Rank 146 141 124
Rank change year-on-year
-5 -17
Contract jobs citing Web Analytics 1 7 2
As % of all contract IT jobs located in Yorkshire 0.034% 0.24% 0.079%
As % of the Processes & Methodologies category 0.042% 0.29% 0.10%
Number of daily rates quoted 1 4 0
Average daily rate £425 £550 -
Average daily rate % change year-on-year
-22.72% -
UK excluding London average daily rate £400 £350 £400
% change year-on-year
+14.28% -12.50%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £20.50
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
2394 2419 1924
As % of all contract IT jobs located in Yorkshire 81.82% 82.64% 76.17%
Number of daily rates quoted 1679 1577 1262
Average daily rate £425 £368 £340
Average daily rate % change year-on-year
+15.64% +8.08%
90% offered a daily rate of more than £303 £253 £225
10% offered a daily rate of more than £575 £475 £450
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 54 62 45
Average hourly rate £14.50 £17.94 £25.00
Average hourly rate % change year-on-year
-19.16% -28.25%
90% offered a hourly rate of more than £10.10 £9.18 £10.00
10% offered a hourly rate of more than £39.00 £35.00 £49.50
UK excluding London average hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

Web Analytics
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Yorkshire

Web Analytics
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Yorkshire region.

Web Analytics Daily Rate Trend in Yorkshire

Web Analytics
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Yorkshire region.

Web Analytics Hourly Rate Trend in Yorkshire

Web Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the Yorkshire region over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -11 1 £425 -22.72% 3
Web Analytics
England

Web Analytics
Top 23 Related IT Skills in Yorkshire

For the 6 months to 29 April 2016, IT contractor jobs across the Yorkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 3 (100.00%) Analytics
2 2 (66.67%) Photoshop
2 2 (66.67%) E-Commerce
2 2 (66.67%) Project Management
2 2 (66.67%) CMS
2 2 (66.67%) Degree
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Balsamiq Mockups
3 1 (33.33%) Axure RP
3 1 (33.33%) Games
3 1 (33.33%) Competitor Analysis
3 1 (33.33%) Marketing
3 1 (33.33%) Management Information System
3 1 (33.33%) Finance
3 1 (33.33%) Publishing
3 1 (33.33%) Migration
3 1 (33.33%) Progress
3 1 (33.33%) Dreamweaver
3 1 (33.33%) BEA
3 1 (33.33%) CRM
3 1 (33.33%) Campaign Management
3 1 (33.33%) User Experience
3 1 (33.33%) Content Development

Web Analytics
Top Related IT Skills in Yorkshire by Category

For the 6 months to 29 April 2016, IT contractor jobs across the Yorkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (66.67%) CMS
Applications
1 2 (66.67%) Photoshop
Development Applications
1 1 (33.33%) Axure RP
1 1 (33.33%) Balsamiq Mockups
1 1 (33.33%) Dreamweaver
General
1 1 (33.33%) Finance
1 1 (33.33%) Games
1 1 (33.33%) Marketing
1 1 (33.33%) Publishing
Job Titles
1 1 (33.33%) Designer
1 1 (33.33%) Infrastructure Manager
1 1 (33.33%) Infrastructure Project Manager
1 1 (33.33%) Project Manager
1 1 (33.33%) UX Designer
Miscellaneous
1 1 (33.33%) Management Information System
1 1 (33.33%) User Experience
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) E-Commerce
2 2 (66.67%) Project Management
3 1 (33.33%) Campaign Management
3 1 (33.33%) Competitor Analysis
3 1 (33.33%) Content Development
3 1 (33.33%) CRM
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Migration
Qualifications
1 2 (66.67%) Degree
Vendors
1 1 (33.33%) BEA
1 1 (33.33%) Progress