The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 124 140 126
Rank change year-on-year
+16 -14
Contract jobs citing Web Analytics 4 3 3
As % of all contract IT jobs located in Yorkshire 0.16% 0.097% 0.12%
As % of the Processes & Methodologies category 0.20% 0.12% 0.15%
Number of daily rates quoted 2 3 3
Median daily rate £318 £388 £450
Median daily rate % change year-on-year
-18.06% -13.88%
UK excluding London median daily rate £429 £400 £369
% change year-on-year
+7.18% +8.47%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £36.00 -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1969 2587 2032
As % of all contract IT jobs located in Yorkshire 81.20% 83.64% 78.15%
Number of daily rates quoted 1303 1730 1316
Median daily rate £425 £400 £375
Median daily rate % change year-on-year
+6.25% +6.66%
90% offered a daily rate of more than £295 £275 £273
10% offered a daily rate of more than £550 £550 £538
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 64 97 54
Median hourly rate £16.50 £15.50 £16.17
Median hourly rate % change year-on-year
+6.45% -4.14%
90% offered a hourly rate of more than £9.50 £10.61 £10.60
10% offered a hourly rate of more than £32.50 £45.00 £42.50
UK excluding London median hourly rate £31.00 £35.00 £25.00
% change year-on-year
-11.42% +40.00%

Web Analytics
Jobs Demand Trend in Yorkshire

The demand trend of contract jobs across the Yorkshire region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Yorkshire

Web Analytics
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Yorkshire region.

Web Analytics Daily Rate Trend in Yorkshire

Web Analytics
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Yorkshire region.

Web Analytics Hourly Rate Trend in Yorkshire

Web Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Yorkshire region over the 3 months to 7 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +28 4 £318 -15.33% 5
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in Yorkshire

For the 6 months to 7 December 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for Web Analytics.

1 6 (100.00%) Analytics
2 3 (50.00%) User Experience
2 3 (50.00%) Analytical Skills
3 2 (33.33%) Business Intelligence
3 2 (33.33%) UX Design
3 2 (33.33%) Marketing
4 1 (16.67%) Degree
4 1 (16.67%) Psychology
4 1 (16.67%) Ergonomics
4 1 (16.67%) Credit Risk
4 1 (16.67%) Google Analytics
4 1 (16.67%) Usability Testing
4 1 (16.67%) Time Management
4 1 (16.67%) Base SAS
4 1 (16.67%) Telecoms
4 1 (16.67%) SEO
4 1 (16.67%) Finance
4 1 (16.67%) Stakeholder Management
4 1 (16.67%) IVR
4 1 (16.67%) Google
4 1 (16.67%) Statistical Analysis
4 1 (16.67%) Social Media
4 1 (16.67%) Link Building
4 1 (16.67%) Big Data
4 1 (16.67%) Statistical Modelling
4 1 (16.67%) Internet
4 1 (16.67%) SQL
4 1 (16.67%) XML
4 1 (16.67%) SAS
4 1 (16.67%) Ethnography

Web Analytics
Top Related IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) SAS
Cloud Services
1 1 (16.67%) Google Analytics
Communications & Networking
1 1 (16.67%) Internet
Database & Business Intelligence
1 1 (16.67%) Base SAS
1 1 (16.67%) Big Data
General
1 2 (33.33%) Marketing
2 1 (16.67%) Finance
2 1 (16.67%) Telecoms
Job Titles
1 4 (66.67%) Analyst
2 2 (33.33%) Business Analyst
3 1 (16.67%) Business Data Analyst
3 1 (16.67%) Business Intelligence Analyst
3 1 (16.67%) Business Intelligence Data Analyst
3 1 (16.67%) Contracts Manager
3 1 (16.67%) Data Analyst
3 1 (16.67%) Portfolio Analyst
3 1 (16.67%) SEO Manager
3 1 (16.67%) User Experience Researcher
3 1 (16.67%) User Researcher
3 1 (16.67%) UX Analyst
Libraries, Frameworks & Software Standards
1 1 (16.67%) XML
Miscellaneous
1 3 (50.00%) Analytical Skills
1 3 (50.00%) User Experience
2 1 (16.67%) Credit Risk
2 1 (16.67%) Ergonomics
2 1 (16.67%) IVR
2 1 (16.67%) Psychology
2 1 (16.67%) Social Media
Processes & Methodologies
1 6 (100.00%) Analytics
2 2 (33.33%) Business Intelligence
2 2 (33.33%) UX Design
3 1 (16.67%) Ethnographic Research
3 1 (16.67%) Ethnography
3 1 (16.67%) Heuristic Evaluation
3 1 (16.67%) Link Building
3 1 (16.67%) SEO
3 1 (16.67%) Stakeholder Management
3 1 (16.67%) Statistical Analysis
3 1 (16.67%) Statistical Modelling
3 1 (16.67%) Time Management
3 1 (16.67%) Usability Testing
Programming Languages
1 1 (16.67%) SQL
Qualifications
1 1 (16.67%) Degree
Vendors
1 1 (16.67%) Google
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