The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 241 245 239
Rank change year-on-year
+4 -6
Permanent jobs citing Web Analytics 15 19 15
As % of all permanent IT jobs located in Yorkshire 0.24% 0.26% 0.22%
As % of the Processes & Methodologies category 0.27% 0.30% 0.26%
Number of salaries quoted 13 14 8
Average salary £30,000 £33,500 £37,500
Average salary % change year-on-year
-10.44% -10.66%
90% offered a salary of more than £28,800 £27,950 £25,000
10% offered a salary of more than £40,000 £35,000 £45,000
UK excluding London average salary £42,500 £40,000 £37,500
% change year-on-year
+6.25% +6.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
5495 6339 5713
As % of all permanent IT jobs located in Yorkshire 87.19% 88.41% 85.01%
Number of salaries quoted 4571 5201 4318
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £60,000 £60,000 £55,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Web Analytics
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Yorkshire

Web Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Yorkshire region.

Web Analytics Salary Trend in Yorkshire

Web Analytics
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Web Analytics across the Yorkshire region over the 3 months to 12 February 2016.

Web Analytics Salary Histogram in Yorkshire

Web Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Yorkshire region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -2 14 £30,000 -7.69% 3
South Yorkshire +5 1 £50,000 +42.85%
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in Yorkshire

For the 6 months to 12 February 2016, IT jobs across the Yorkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 30 (100.00%) Analytics
2 28 (93.33%) E-Commerce
3 24 (80.00%) HTML
3 24 (80.00%) CSS
4 18 (60.00%) JavaScript
5 15 (50.00%) Front End Development
6 13 (43.33%) User Experience
6 13 (43.33%) HTML5
7 11 (36.67%) SEO
8 10 (33.33%) CSS3
9 9 (30.00%) Marketing
10 8 (26.67%) Degree
10 8 (26.67%) Copywriting
10 8 (26.67%) Analytical Skills
11 7 (23.33%) Multivariate Testing
11 7 (23.33%) Sass
11 7 (23.33%) Retail
11 7 (23.33%) WebTrends
12 6 (20.00%) Agile Software Development
12 6 (20.00%) Finance
12 6 (20.00%) Social Media
12 6 (20.00%) Link Building
13 5 (16.67%) Qualitative Research
13 5 (16.67%) Mobile Banking
13 5 (16.67%) Fintech
13 5 (16.67%) jQuery
13 5 (16.67%) UX Design
13 5 (16.67%) Data Analysis
13 5 (16.67%) Web Development
13 5 (16.67%) Google

Web Analytics
Top Related IT Skills in Yorkshire by Category

For the 6 months to 12 February 2016, IT jobs across the Yorkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (3.33%) CMS
Applications
1 5 (16.67%) Adobe Illustrator
1 5 (16.67%) Fireworks
1 5 (16.67%) Photoshop
Business Applications
1 7 (23.33%) WebTrends
Cloud Services
1 3 (10.00%) SaaS
2 2 (6.67%) Google Analytics
Communications & Networking
1 2 (6.67%) Internet
Development Applications
1 1 (3.33%) Axure RP
General
1 9 (30.00%) Marketing
2 7 (23.33%) Retail
3 6 (20.00%) Finance
4 5 (16.67%) Banking
5 1 (3.33%) Games
Job Titles
1 6 (20.00%) Designer
2 5 (16.67%) Test Manager
3 3 (10.00%) Analyst
3 3 (10.00%) Digital Designer
3 3 (10.00%) SEO Manager
4 2 (6.67%) Digital Marketing Assistant
4 2 (6.67%) Digital Product Owner
4 2 (6.67%) E-Commerce Product Owner
4 2 (6.67%) Lead Designer
4 2 (6.67%) Lead UX Designer
4 2 (6.67%) Marketing Assistant
4 2 (6.67%) Product Owner
4 2 (6.67%) UX Designer
4 2 (6.67%) Web Designer
5 1 (3.33%) Front End Web Designer
5 1 (3.33%) Head of Analytics
5 1 (3.33%) Head of E-Commerce
5 1 (3.33%) Head of Web Analytics
5 1 (3.33%) HTML CSS Designer
5 1 (3.33%) User Experience Architect
Libraries, Frameworks & Software Standards
1 24 (80.00%) CSS
1 24 (80.00%) HTML
2 13 (43.33%) HTML5
3 10 (33.33%) CSS3
4 7 (23.33%) Sass
5 5 (16.67%) jQuery
6 3 (10.00%) XML
7 2 (6.67%) Flash
Miscellaneous
1 13 (43.33%) User Experience
2 8 (26.67%) Analytical Skills
2 8 (26.67%) Copywriting
3 6 (20.00%) Social Media
4 5 (16.67%) Computer Science
4 5 (16.67%) Fintech
4 5 (16.67%) Mobile Banking
5 3 (10.00%) Algorithms
5 3 (10.00%) Blog
Processes & Methodologies
1 30 (100.00%) Analytics
2 28 (93.33%) E-Commerce
3 15 (50.00%) Front End Development
4 11 (36.67%) SEO
5 7 (23.33%) Multivariate Testing
6 6 (20.00%) Agile Software Development
6 6 (20.00%) Link Building
7 5 (16.67%) Benchmarking
7 5 (16.67%) Data Analysis
7 5 (16.67%) Qualitative Research
7 5 (16.67%) UX Design
7 5 (16.67%) Web Development
8 4 (13.33%) Responsive Web Design
9 3 (10.00%) Competitor Analysis
9 3 (10.00%) Digital Marketing
9 3 (10.00%) Information Architecture
9 3 (10.00%) Project Management
9 3 (10.00%) Service Management
9 3 (10.00%) Web Accessibility
9 3 (10.00%) Web Design
Programming Languages
1 18 (60.00%) JavaScript
Qualifications
1 8 (26.67%) Degree
Quality Assurance & Compliance
1 2 (6.67%) QA
2 1 (3.33%) Data Quality
Vendors
1 5 (16.67%) Google
2 3 (10.00%) Facebook
3 1 (3.33%) Maxymiser
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