The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Aberdeen region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 5 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 May 2015
Same period 2014 Same period 2013
Marketing
Rank 18 36 45
Rank change year-on-year
+18 +9
Permanent jobs citing Marketing 2 6 1
As % of all permanent IT jobs located in Aberdeen 2.27% 1.69% 0.30%
As % of the General category 13.33% 9.52% 1.37%
Number of salaries quoted 1 6 1
Average salary £42,500 £75,000 £60,000
Average salary % change year-on-year
-43.33% +25.00%
UK excluding London average salary £40,000 £38,000 £37,500
% change year-on-year
+5.26% +1.33%
Marketing
Scotland

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Aberdeen region.

General Category
Aberdeen
Permanent IT job ads with a match in the
General category
15 63 73
As % of all permanent IT jobs located in Aberdeen 17.05% 17.75% 22.12%
Number of salaries quoted 12 39 57
Average salary £55,000 £49,500 £48,750
Average salary % change year-on-year
+11.11% +1.53%
90% offered a salary of more than £41,000 £36,000 £30,600
10% offered a salary of more than £70,000 £60,000 £70,000
UK excluding London average salary £45,000 £43,000 £42,000
% change year-on-year
+4.65% +2.38%

Marketing
Jobs Demand Trend in Aberdeen

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Aberdeen region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Aberdeen

Marketing
Salary Trend in Aberdeen

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Aberdeen region.

Marketing Salary Trend in Aberdeen

Marketing
Top 26 Related IT Skills in Aberdeen

For the 6 months to 5 May 2015, IT jobs across the Aberdeen region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 3 (60.00%) Degree
2 2 (40.00%) Product Marketing
2 2 (40.00%) Finance
3 1 (20.00%) Legal
3 1 (20.00%) Business Analysis
3 1 (20.00%) MS Office
3 1 (20.00%) Windows
3 1 (20.00%) Windows 2000
3 1 (20.00%) MS Excel
3 1 (20.00%) Ethernet
3 1 (20.00%) Microsoft
3 1 (20.00%) HP
3 1 (20.00%) Windows Server 2003
3 1 (20.00%) Internet
3 1 (20.00%) Blackberry
3 1 (20.00%) Pharmaceutical
3 1 (20.00%) Windows Mobile
3 1 (20.00%) iPhone
3 1 (20.00%) Windows 2000 Server
3 1 (20.00%) Windows 7
3 1 (20.00%) Windows 8
3 1 (20.00%) ServiceNow
3 1 (20.00%) Line Management
3 1 (20.00%) Windows Vista
3 1 (20.00%) Computer Science
3 1 (20.00%) CMDB

Marketing
Top Related IT Skills in Aberdeen by Category

For the 6 months to 5 May 2015, IT jobs across the Aberdeen region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Applications
1 1 (20.00%) MS Office
1 1 (20.00%) MS Excel
Communications & Networking
1 1 (20.00%) Ethernet
1 1 (20.00%) Internet
General
1 2 (40.00%) Finance
2 1 (20.00%) Legal
2 1 (20.00%) Pharmaceutical
Job Titles
1 2 (40.00%) Trainee
1 2 (40.00%) Draughtsman
1 2 (40.00%) Analyst
2 1 (20.00%) Technical Analyst
2 1 (20.00%) Relationships Manager
2 1 (20.00%) Product Analyst
2 1 (20.00%) Client Relationship Manager
Miscellaneous
1 1 (20.00%) Blackberry
1 1 (20.00%) iPhone
1 1 (20.00%) Computer Science
1 1 (20.00%) CMDB
Operating Systems
1 1 (20.00%) Windows
1 1 (20.00%) Windows 2000
1 1 (20.00%) Windows Server 2003
1 1 (20.00%) Windows Mobile
1 1 (20.00%) Windows 2000 Server
1 1 (20.00%) Windows 7
1 1 (20.00%) Windows 8
1 1 (20.00%) Windows Vista
Processes & Methodologies
1 2 (40.00%) Product Marketing
2 1 (20.00%) Business Analysis
2 1 (20.00%) Line Management
Qualifications
1 3 (60.00%) Degree
Vendors
1 1 (20.00%) Microsoft
1 1 (20.00%) HP
1 1 (20.00%) ServiceNow