The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 55 - 72
Rank change year-on-year
- 0
Permanent jobs citing Google Analytics 2 0 7
As % of all permanent IT jobs located in Basingstoke 0.45% - 1.08%
As % of the Cloud Services category 8.00% - 12.50%
Number of salaries quoted 2 0 7
Average salary £29,750 - £36,000
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
Hampshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Basingstoke region.

Cloud Services Category
Basingstoke
Permanent IT job ads with a match in the
Cloud Services category
25 43 56
As % of all permanent IT jobs located in Basingstoke 5.61% 5.89% 8.64%
Number of salaries quoted 24 39 54
Average salary £55,000 £50,000 £47,500
Average salary % change year-on-year
+10.00% +5.26%
90% offered a salary of more than £32,500 £34,050 £36,000
10% offered a salary of more than £61,750 £55,000 £71,500
UK excluding London average salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Basingstoke region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Basingstoke

Google Analytics
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Basingstoke region.

Google Analytics Salary Trend in Basingstoke

Google Analytics
Top 30 Related IT Skills in Basingstoke

For the 6 months to 31 August 2015, IT jobs across the Basingstoke region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 5 (83.33%) HTML
3 4 (66.67%) Linux
4 3 (50.00%) E-Commerce
4 3 (50.00%) Marketing
4 3 (50.00%) SEO
4 3 (50.00%) CMS
4 3 (50.00%) Agile Software Development
5 2 (33.33%) Subversion
5 2 (33.33%) Supply Chain Management
5 2 (33.33%) WebSphere
5 2 (33.33%) Blog
5 2 (33.33%) Selenium
5 2 (33.33%) CodeIgniter
5 2 (33.33%) WebSphere Message Broker
5 2 (33.33%) Digital Marketing
5 2 (33.33%) jQuery
5 2 (33.33%) SoapUI
5 2 (33.33%) User Acceptance Testing
5 2 (33.33%) Scalability Testing
5 2 (33.33%) System Testing
5 2 (33.33%) Git (software)
5 2 (33.33%) Team Foundation Server
5 2 (33.33%) Regression Testing
5 2 (33.33%) MVC
5 2 (33.33%) Games
5 2 (33.33%) IBM
5 2 (33.33%) WebSphere MQ
5 2 (33.33%) Mobile Commerce

Google Analytics
Top Related IT Skills in Basingstoke by Category

For the 6 months to 31 August 2015, IT jobs across the Basingstoke region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (50.00%) CMS
2 2 (33.33%) WebSphere
3 1 (16.67%) WordPress
3 1 (16.67%) ExpressionEngine
3 1 (16.67%) Node.js
3 1 (16.67%) Apache
Applications
1 2 (33.33%) Photoshop
2 1 (16.67%) MS Office
2 1 (16.67%) Fireworks
2 1 (16.67%) Adobe Illustrator
Database & Business Intelligence
1 2 (33.33%) MySQL
1 2 (33.33%) SQL Server
1 2 (33.33%) DB2
Development Applications
1 2 (33.33%) Subversion
1 2 (33.33%) Selenium
1 2 (33.33%) Git (software)
1 2 (33.33%) Team Foundation Server
1 2 (33.33%) SoapUI
General
1 3 (50.00%) Marketing
2 2 (33.33%) Games
Job Titles
1 2 (33.33%) Developer
1 2 (33.33%) Analyst
1 2 (33.33%) Test Analyst
1 2 (33.33%) Senior Developer
2 1 (16.67%) Senior Web Developer
2 1 (16.67%) PHP Developer
2 1 (16.67%) Senior PHP Developer
2 1 (16.67%) SEO Consultant
2 1 (16.67%) Marketing Executive
2 1 (16.67%) Web Developer
2 1 (16.67%) Consultant
Libraries, Frameworks & Software Standards
1 5 (83.33%) HTML
2 2 (33.33%) .NET
2 2 (33.33%) CSS
2 2 (33.33%) WebSphere MQ
2 2 (33.33%) CodeIgniter
2 2 (33.33%) WebSphere Message Broker
2 2 (33.33%) jQuery
3 1 (16.67%) Google Maps API
3 1 (16.67%) RESTful
3 1 (16.67%) HTML5
3 1 (16.67%) CSS3
3 1 (16.67%) Laravel
3 1 (16.67%) Backbone.js
3 1 (16.67%) LAMP
3 1 (16.67%) Ajax
3 1 (16.67%) ASP.NET
Miscellaneous
1 2 (33.33%) Blog
2 1 (16.67%) Social Media
Operating Systems
1 4 (66.67%) Linux
2 2 (33.33%) Windows
3 1 (16.67%) UNIX
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) E-Commerce
2 3 (50.00%) SEO
2 3 (50.00%) Agile Software Development
3 2 (33.33%) Mobile Commerce
3 2 (33.33%) Regression Testing
3 2 (33.33%) MVC
3 2 (33.33%) Supply Chain Management
3 2 (33.33%) Digital Marketing
3 2 (33.33%) User Acceptance Testing
3 2 (33.33%) Scalability Testing
3 2 (33.33%) System Testing
4 1 (16.67%) Web Development
4 1 (16.67%) Performance Monitoring
4 1 (16.67%) Data Analysis
4 1 (16.67%) OOD
4 1 (16.67%) OOP
4 1 (16.67%) OO
Programming Languages
1 2 (33.33%) Java
1 2 (33.33%) JavaScript
1 2 (33.33%) PHP
2 1 (16.67%) VB.NET
2 1 (16.67%) Python
2 1 (16.67%) Ruby
2 1 (16.67%) PHP5
2 1 (16.67%) C#
Vendors
1 6 (100.00%) Google
2 2 (33.33%) IBM
3 1 (16.67%) Adobe
3 1 (16.67%) Quark
3 1 (16.67%) Facebook
3 1 (16.67%) Twitter