The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 October 2016 with a comparison to the same period over the previous 2 years.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 60 49 77
Rank change year-on-year
-11 +28
Permanent jobs citing Google Analytics 4 4 1
As % of all permanent IT jobs located in Basingstoke 0.83% 0.96% 0.15%
As % of the Cloud Services category 4.30% 9.30% 1.67%
Number of salaries quoted 3 2 1
Median salary £32,500 £29,750 £30,000
Median salary % change year-on-year
+9.24% -0.83%
UK excluding London median salary £32,500 £32,500 £32,500
Google Analytics
Hampshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Basingstoke region.

Cloud Services Category
Basingstoke
Permanent IT job ads with a match in the
Cloud Services category
93 43 60
As % of all permanent IT jobs located in Basingstoke 19.25% 10.36% 9.20%
Number of salaries quoted 82 40 56
Median salary £42,500 £55,000 £44,500
Median salary % change year-on-year
-22.72% +23.59%
90% offered a salary of more than £29,100 £43,500 £30,000
10% offered a salary of more than £90,000 £75,000 £67,250
UK excluding London median salary £47,500 £45,000 £44,500
% change year-on-year
+5.55% +1.12%

Google Analytics
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Basingstoke

Google Analytics
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Basingstoke region.

Google Analytics Salary Trend in Basingstoke

Google Analytics
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Google Analytics across the Basingstoke region over the 3 months to 1 October 2016.

Google Analytics Salary Histogram in Basingstoke

Google Analytics
Top 30 Related IT Skills in Basingstoke

For the 6 months to 1 October 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Google Analytics.

1 4 (100.00%) Google
1 4 (100.00%) Marketing
1 4 (100.00%) Analytics
2 3 (75.00%) SEO
2 3 (75.00%) Social Media
3 2 (50.00%) Digital Analytics
3 2 (50.00%) Pay per click
3 2 (50.00%) Advertising
3 2 (50.00%) Content Management
3 2 (50.00%) CRM
3 2 (50.00%) Email Marketing
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Data Protection
4 1 (25.00%) FMCG
4 1 (25.00%) Degree
4 1 (25.00%) QA
4 1 (25.00%) Copywriting
4 1 (25.00%) Customer Analytics
4 1 (25.00%) Responsys
4 1 (25.00%) User Experience
4 1 (25.00%) Analytical Skills
4 1 (25.00%) Digital Content Management
4 1 (25.00%) Radian6
4 1 (25.00%) Marketing Automation
4 1 (25.00%) E-Commerce
4 1 (25.00%) Dreamweaver
4 1 (25.00%) B2C
4 1 (25.00%) Adobe
4 1 (25.00%) HTML
4 1 (25.00%) SQL

Google Analytics
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) CMS
1 1 (25.00%) Marvel
Applications
1 1 (25.00%) MS Excel
1 1 (25.00%) MS Office
1 1 (25.00%) Photoshop
Business Applications
1 1 (25.00%) FastStats
1 1 (25.00%) Radian6
Cloud Services
1 1 (25.00%) Adobe Analytics
1 1 (25.00%) Responsys
Database & Business Intelligence
1 1 (25.00%) MySQL
Development Applications
1 1 (25.00%) Dreamweaver
General
1 4 (100.00%) Marketing
2 2 (50.00%) Advertising
3 1 (25.00%) Games
3 1 (25.00%) Retail
Job Titles
1 3 (75.00%) Content Manager
2 2 (50.00%) SEO Manager
3 1 (25.00%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 1 (25.00%) HTML
Miscellaneous
1 3 (75.00%) Social Media
2 1 (25.00%) Analytical Skills
2 1 (25.00%) Copywriting
2 1 (25.00%) FMCG
2 1 (25.00%) User Experience
2 1 (25.00%) Visualisation
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) SEO
3 2 (50.00%) Content Management
3 2 (50.00%) CRM
3 2 (50.00%) Digital Analytics
3 2 (50.00%) Email Marketing
3 2 (50.00%) Pay per click
4 1 (25.00%) B2C
4 1 (25.00%) Business Analysis
4 1 (25.00%) Customer Analytics
4 1 (25.00%) Data Analysis
4 1 (25.00%) Data Protection
4 1 (25.00%) Data Visualisation
4 1 (25.00%) Digital Content Management
4 1 (25.00%) Digital Marketing
4 1 (25.00%) E-Commerce
4 1 (25.00%) Marketing Automation
Programming Languages
1 1 (25.00%) SQL
Qualifications
1 1 (25.00%) Degree
Quality Assurance & Compliance
1 1 (25.00%) QA
Vendors
1 4 (100.00%) Google
2 1 (25.00%) Adobe
2 1 (25.00%) Coremetrics
2 1 (25.00%) Crimson Hexagon
2 1 (25.00%) Facebook
2 1 (25.00%) Oracle