The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Basingstoke region.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 79 67 71
Rank change year-on-year
-12 +4
Permanent jobs citing Google Analytics 3 11 1
As % of all permanent IT jobs located in Basingstoke 0.40% 1.68% 0.16%
As % of the Business Applications category 5.26% 25.00% 6.67%
Number of salaries quoted 3 10 1
Average salary £35,000 £36,000 £31,500
Average salary % change year-on-year
-2.77% +14.28%
UK excluding London average salary £31,500 £30,000 £31,500
% change year-on-year
+5.00% -4.76%
Business Applications Category
Basingstoke
Permanent IT job ads with a match in the
Business Applications category
57 44 15
As % of all permanent IT jobs located in Basingstoke 7.54% 6.71% 2.35%
Number of salaries quoted 49 41 15
Average salary £40,000 £36,000 £45,000
Average salary % change year-on-year
+11.11% -20.00%
90% offered a salary of more than £25,000 £25,000 £37,500
10% offered a salary of more than £60,500 £60,750 £60,000
UK excluding London average salary £50,000 £47,500 £48,500
% change year-on-year
+5.26% -2.06%
Google Analytics
Hampshire

Google Analytics
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Basingstoke region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Basingstoke

Google Analytics
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Basingstoke region.

Google Analytics Salary Trend in Basingstoke

Google Analytics
Top 30 Related IT Skills in Basingstoke

For the 6 months to 23 July 2014, IT jobs across the Basingstoke region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 14 (100.00%) JavaScript
1 14 (100.00%) PHP
1 14 (100.00%) MySQL
1 14 (100.00%) Photoshop
1 14 (100.00%) CSS
1 14 (100.00%) Windows
1 14 (100.00%) Linux
1 14 (100.00%) OOP
1 14 (100.00%) OO
1 14 (100.00%) Apache
1 14 (100.00%) W3C
1 14 (100.00%) Fireworks
1 14 (100.00%) Internet
1 14 (100.00%) OOD
1 14 (100.00%) Adobe Illustrator
1 14 (100.00%) Google
1 14 (100.00%) Marketing
1 14 (100.00%) Web Development
1 14 (100.00%) WAI
1 14 (100.00%) CodeIgniter
1 14 (100.00%) ExpressionEngine
1 14 (100.00%) Online Marketing
1 14 (100.00%) CSS3
1 14 (100.00%) Analytics
2 12 (85.71%) Adobe
2 12 (85.71%) MVC
2 12 (85.71%) SEO
2 12 (85.71%) CMS
2 12 (85.71%) XHTML
2 12 (85.71%) Content Management

Google Analytics
Top Related IT Skills in Basingstoke by Category

For the 6 months to 23 July 2014, IT jobs across the Basingstoke region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 14 (100.00%) Apache
1 14 (100.00%) ExpressionEngine
2 12 (85.71%) CMS
Applications
1 14 (100.00%) Photoshop
1 14 (100.00%) Fireworks
1 14 (100.00%) Adobe Illustrator
Communications & Networking
1 14 (100.00%) Internet
Database & Business Intelligence
1 14 (100.00%) MySQL
Development Applications
1 2 (14.29%) Subversion
1 2 (14.29%) Git (software)
General
1 14 (100.00%) Marketing
Job Titles
1 13 (92.86%) Developer
1 13 (92.86%) Web Developer
1 13 (92.86%) Senior Developer
1 13 (92.86%) Senior Web Developer
2 12 (85.71%) PHP Developer
2 12 (85.71%) PHP Web Developer
2 12 (85.71%) Senior PHP Developer
2 12 (85.71%) Senior PHP Web Developer
3 2 (14.29%) Programmer
4 1 (7.14%) PHP Programmer
4 1 (7.14%) Senior Programmer
4 1 (7.14%) Web Programmer
Libraries, Frameworks & Software Standards
1 14 (100.00%) CodeIgniter
1 14 (100.00%) CSS
1 14 (100.00%) CSS3
2 12 (85.71%) XHTML
2 12 (85.71%) HTML
2 12 (85.71%) HTML5
2 12 (85.71%) jQuery
3 2 (14.29%) Google Maps API
3 2 (14.29%) FBML
Miscellaneous
1 14 (100.00%) W3C
2 2 (14.29%) Cybernetics
2 2 (14.29%) Computer Science
Operating Systems
1 14 (100.00%) Windows
1 14 (100.00%) Linux
Processes & Methodologies
1 14 (100.00%) OOP
1 14 (100.00%) OO
1 14 (100.00%) OOD
1 14 (100.00%) Web Development
1 14 (100.00%) Online Marketing
1 14 (100.00%) Analytics
2 12 (85.71%) OO PHP
2 12 (85.71%) MVC
2 12 (85.71%) SEO
2 12 (85.71%) Content Management
Programming Languages
1 14 (100.00%) JavaScript
1 14 (100.00%) PHP
2 12 (85.71%) PHP5
Qualifications
1 2 (14.29%) Degree
Quality Assurance & Compliance
1 14 (100.00%) WAI
Vendors
1 14 (100.00%) Google
2 12 (85.71%) Adobe
3 2 (14.29%) Facebook
3 2 (14.29%) Twitter