The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank - 57 72
Permanent jobs citing Google Analytics 0 2 12
As % of all permanent IT jobs located in Basingstoke - 0.43% 1.70%
As % of the Cloud Services category - 4.55% 16.67%
Number of salaries quoted 0 1 12
Average salary - £25,000 £35,000
Average salary % change year-on-year
- -28.57%
UK excluding London average salary £32,500 £30,000 £30,500
% change year-on-year
+8.33% -1.63%
Google Analytics
Hampshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Basingstoke region.

Cloud Services Category
Basingstoke
Permanent IT job ads with a match in the
Cloud Services category
64 44 72
As % of all permanent IT jobs located in Basingstoke 12.72% 9.52% 10.20%
Number of salaries quoted 63 38 72
Average salary £42,500 £50,000 £55,000
Average salary % change year-on-year
-15.00% -9.09%
90% offered a salary of more than £30,350 £27,500 £35,000
10% offered a salary of more than £60,250 £59,250 £70,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Basingstoke region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Basingstoke

Google Analytics
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Basingstoke region.

Google Analytics Salary Trend in Basingstoke

Google Analytics
Top 30 Related IT Skills in Basingstoke

For the 6 months to 29 April 2016, IT jobs across the Basingstoke region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Marketing
1 7 (100.00%) Social Media
1 7 (100.00%) Analytics
2 6 (85.71%) Pay per click
2 6 (85.71%) SEO
3 5 (71.43%) Advertising
3 5 (71.43%) Content Management
3 5 (71.43%) Email Marketing
3 5 (71.43%) Digital Analytics
4 4 (57.14%) Blog
4 4 (57.14%) Customer Engagement
5 2 (28.57%) Digital Marketing
5 2 (28.57%) User Experience
6 1 (14.29%) Digital Content Management
6 1 (14.29%) Google Tag Manager
6 1 (14.29%) Marketing Analytics
6 1 (14.29%) Tableau
6 1 (14.29%) Marketing Strategy
6 1 (14.29%) Link Building
6 1 (14.29%) Degree
6 1 (14.29%) Copywriting
6 1 (14.29%) Web Analytics
6 1 (14.29%) CMS
6 1 (14.29%) HTML
6 1 (14.29%) Photoshop
6 1 (14.29%) MS Office
6 1 (14.29%) MS Excel
6 1 (14.29%) CRM
6 1 (14.29%) Dreamweaver

Google Analytics
Top Related IT Skills in Basingstoke by Category

For the 6 months to 29 April 2016, IT jobs across the Basingstoke region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (14.29%) CMS
Applications
1 1 (14.29%) MS Excel
1 1 (14.29%) MS Office
1 1 (14.29%) Photoshop
Cloud Services
1 1 (14.29%) Google Tag Manager
Development Applications
1 1 (14.29%) Dreamweaver
General
1 7 (100.00%) Marketing
2 5 (71.43%) Advertising
Job Titles
1 6 (85.71%) Content Manager
1 6 (85.71%) Digital Content Manager
2 5 (71.43%) SEO Manager
3 1 (14.29%) Analytics Manager
Libraries, Frameworks & Software Standards
1 1 (14.29%) HTML
Miscellaneous
1 7 (100.00%) Social Media
2 4 (57.14%) Blog
3 2 (28.57%) User Experience
4 1 (14.29%) Copywriting
Processes & Methodologies
1 7 (100.00%) Analytics
2 6 (85.71%) Pay per click
2 6 (85.71%) SEO
3 5 (71.43%) Content Management
3 5 (71.43%) Digital Analytics
3 5 (71.43%) Email Marketing
4 4 (57.14%) Customer Engagement
5 2 (28.57%) Digital Marketing
6 1 (14.29%) B2C
6 1 (14.29%) CRM
6 1 (14.29%) Digital Content Management
6 1 (14.29%) Link Building
6 1 (14.29%) Marketing Analytics
6 1 (14.29%) Marketing Strategy
6 1 (14.29%) Web Analytics
Qualifications
1 1 (14.29%) Degree
Vendors
1 7 (100.00%) Google
2 1 (14.29%) Tableau