The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
Hampshire / Basingstoke
Rank 54 59 -
Rank change year-on-year
+5 -
Permanent jobs citing Google Analytics 12 6 0
As % of all permanent IT jobs located in Basingstoke 2.44% 1.13% -
As % of the Cloud Services category 10.91% 9.84% -
Number of salaries quoted 1 6 0
Median salary £30,000 £42,500 -
Median salary % change year-on-year
-29.41% -
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Basingstoke region.

Cloud Services Category
Basingstoke
Permanent IT job ads with a match in the
Cloud Services category
110 61 48
As % of all permanent IT jobs located in Basingstoke 22.40% 11.49% 8.70%
Number of salaries quoted 93 59 43
Median salary £42,500 £42,500 £45,000
Median salary % change year-on-year
- -5.55%
90% offered a salary of more than £26,750 £35,000 £21,100
10% offered a salary of more than £63,750 £70,000 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Basingstoke

Google Analytics
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Basingstoke region.

Google Analytics Salary Trend in Basingstoke

Google Analytics
Top 30 Related IT Skills in Basingstoke

For the 6 months to 22 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Google Analytics.

1 15 (100.00%) Google
1 15 (100.00%) Analytics
2 13 (86.67%) HTML
3 12 (80.00%) Java
3 12 (80.00%) XML
3 12 (80.00%) Linux
3 12 (80.00%) E-Commerce
3 12 (80.00%) CMS
3 12 (80.00%) Agile Software Development
4 11 (73.33%) Subversion
4 11 (73.33%) LAMP
4 11 (73.33%) Finance
4 11 (73.33%) Manufacturing
4 11 (73.33%) B2B
4 11 (73.33%) Microsoft
4 11 (73.33%) MVC
4 11 (73.33%) EDI
4 11 (73.33%) CSS
4 11 (73.33%) SOAP
4 11 (73.33%) Web Services
4 11 (73.33%) OOP
4 11 (73.33%) Apache
4 11 (73.33%) JavaScript
4 11 (73.33%) PHP
4 11 (73.33%) .NET
4 11 (73.33%) MySQL
4 11 (73.33%) GitHub
4 11 (73.33%) Yii
4 11 (73.33%) REST
4 11 (73.33%) CSS3

Google Analytics
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (80.00%) CMS
2 11 (73.33%) Apache
2 11 (73.33%) WordPress
3 1 (6.67%) WebSphere
Applications
1 1 (6.67%) MS Excel
1 1 (6.67%) MS Office
1 1 (6.67%) Photoshop
Business Applications
1 11 (73.33%) Magento
1 11 (73.33%) Payment Gateway
Cloud Services
1 11 (73.33%) GitHub
2 1 (6.67%) Basecamp
Database & Business Intelligence
1 11 (73.33%) MySQL
1 11 (73.33%) Relational Database
2 1 (6.67%) DB2
2 1 (6.67%) Endeca
2 1 (6.67%) SQL Server
Development Applications
1 11 (73.33%) Git (software)
1 11 (73.33%) Subversion
2 1 (6.67%) Dreamweaver
2 1 (6.67%) SoapUI
2 1 (6.67%) Team Foundation Server
General
1 11 (73.33%) Finance
1 11 (73.33%) Manufacturing
2 3 (20.00%) Marketing
3 2 (13.33%) Advertising
4 1 (6.67%) Games
4 1 (6.67%) Retail
Job Titles
1 11 (73.33%) Developer
1 11 (73.33%) PHP Developer
2 3 (20.00%) Content Manager
2 3 (20.00%) Digital Content Manager
3 1 (6.67%) IT Manager
3 1 (6.67%) Test Manager
Libraries, Frameworks & Software Standards
1 13 (86.67%) HTML
2 12 (80.00%) XML
3 11 (73.33%) .NET
3 11 (73.33%) Ajax
3 11 (73.33%) CakePHP
3 11 (73.33%) CodeIgniter
3 11 (73.33%) CSS
3 11 (73.33%) CSS3
3 11 (73.33%) EDI
3 11 (73.33%) HTML5
3 11 (73.33%) jQuery
3 11 (73.33%) LAMP
3 11 (73.33%) REST
3 11 (73.33%) SOAP
3 11 (73.33%) Symfony
3 11 (73.33%) Web Services
3 11 (73.33%) Yii
4 1 (6.67%) WebSphere MQ
Miscellaneous
1 11 (73.33%) Life Science
2 3 (20.00%) Social Media
3 2 (13.33%) Blog
4 1 (6.67%) Analytical Skills
4 1 (6.67%) Enterprise Software
4 1 (6.67%) iSeries
4 1 (6.67%) User Experience
Operating Systems
1 12 (80.00%) Linux
Processes & Methodologies
1 15 (100.00%) Analytics
2 12 (80.00%) Agile Software Development
2 12 (80.00%) E-Commerce
3 11 (73.33%) B2B
3 11 (73.33%) MVC
3 11 (73.33%) OOP
3 11 (73.33%) Web Analytics Management
4 3 (20.00%) Digital Content Management
4 3 (20.00%) SEO
5 2 (13.33%) Content Management
5 2 (13.33%) Content Writing
5 2 (13.33%) Customer Engagement
5 2 (13.33%) Digital Analytics
5 2 (13.33%) Email Marketing
5 2 (13.33%) Pay per click
6 1 (6.67%) Defect Management
6 1 (6.67%) Digital Marketing
6 1 (6.67%) Mentoring
6 1 (6.67%) Multichannel Retail
6 1 (6.67%) Test Strategy
Programming Languages
1 12 (80.00%) Java
2 11 (73.33%) JavaScript
2 11 (73.33%) PHP
Vendors
1 15 (100.00%) Google
2 11 (73.33%) Microsoft
2 11 (73.33%) Zend
3 1 (6.67%) Coremetrics
3 1 (6.67%) IBM
Basingstoke, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £30000 per annum
Posted: 6 days ago