The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 26 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Jan 2015
Same period 2014 Same period 2013
Google Analytics
Rank 71 62 -
Rank change year-on-year
-9 -
Permanent jobs citing Google Analytics 2 1 0
As % of all permanent IT jobs located in Basingstoke 0.33% 0.21% -
As % of the Business Applications category 8.00% 6.25% -
Number of salaries quoted 2 1 0
Average salary £35,000 £35,000 -
UK excluding London average salary £31,750 £32,500 £34,500
% change year-on-year
-2.30% -5.79%
Google Analytics
Hampshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Basingstoke region.

Business Applications Category
Basingstoke
Permanent IT job ads with a match in the
Business Applications category
25 16 28
As % of all permanent IT jobs located in Basingstoke 4.13% 3.29% 2.85%
Number of salaries quoted 17 13 24
Average salary £45,000 £47,500 £55,000
Average salary % change year-on-year
-5.26% -13.63%
90% offered a salary of more than £34,750 £40,000 £35,750
10% offered a salary of more than £66,250 £55,000 £82,500
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Basingstoke region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Basingstoke

Google Analytics
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Basingstoke region.

Google Analytics Salary Trend in Basingstoke

Google Analytics
Top 10 Related IT Skills in Basingstoke

For the 6 months to 26 January 2015, IT jobs across the Basingstoke region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 5 (100.00%) SEO
1 5 (100.00%) Google
1 5 (100.00%) Pay per click
1 5 (100.00%) Marketing
1 5 (100.00%) Analytics
2 4 (80.00%) Advertising
3 1 (20.00%) Adobe
3 1 (20.00%) Search Engine Marketing
3 1 (20.00%) Digital Marketing
3 1 (20.00%) Radian6

Google Analytics
Top Related IT Skills in Basingstoke by Category

For the 6 months to 26 January 2015, IT jobs across the Basingstoke region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Business Applications
1 1 (20.00%) Radian6
General
1 5 (100.00%) Marketing
2 4 (80.00%) Advertising
Job Titles
1 1 (20.00%) Coordinator
1 1 (20.00%) SEO Executive
Processes & Methodologies
1 5 (100.00%) SEO
1 5 (100.00%) Pay per click
1 5 (100.00%) Analytics
2 1 (20.00%) Search Engine Marketing
2 1 (20.00%) Digital Marketing
Vendors
1 5 (100.00%) Google
2 1 (20.00%) Adobe