The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 11 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
11 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 63 55 65
Rank change year-on-year
-8 +10
Permanent jobs citing Google Analytics 6 4 5
As % of all permanent IT jobs located in Basingstoke 1.23% 0.92% 0.86%
As % of the Cloud Services category 6.74% 7.14% 5.88%
Number of salaries quoted 1 1 5
Median salary £30,000 £35,000 £37,500
Median salary % change year-on-year
-14.28% -6.66%
UK excluding London median salary £37,000 £35,000 £31,000
% change year-on-year
+5.71% +12.90%
Google Analytics
Hampshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Basingstoke region.

Cloud Services Category
Basingstoke
Permanent IT job ads with a match in the
Cloud Services category
89 56 85
As % of all permanent IT jobs located in Basingstoke 18.24% 12.84% 14.63%
Number of salaries quoted 82 52 80
Median salary £42,500 £60,000 £45,000
Median salary % change year-on-year
-29.16% +33.33%
90% offered a salary of more than £27,500 £40,800 £30,000
10% offered a salary of more than £58,500 £55,000 £70,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Basingstoke

Google Analytics
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Basingstoke region.

Google Analytics Salary Trend in Basingstoke

Google Analytics
Top 30 Related IT Skills in Basingstoke

For the 6 months to 11 December 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Google Analytics.

1 10 (100.00%) Google
1 10 (100.00%) Analytics
2 6 (60.00%) HTML
2 6 (60.00%) E-Commerce
3 5 (50.00%) CMS
3 5 (50.00%) Java
3 5 (50.00%) MySQL
3 5 (50.00%) XML
3 5 (50.00%) Linux
3 5 (50.00%) Agile Software Development
3 5 (50.00%) Marketing
4 4 (40.00%) jQuery
4 4 (40.00%) Symfony
4 4 (40.00%) Zend
4 4 (40.00%) CodeIgniter
4 4 (40.00%) CakePHP
4 4 (40.00%) Magento
4 4 (40.00%) Git (software)
4 4 (40.00%) HTML5
4 4 (40.00%) Social Media
4 4 (40.00%) Yii
4 4 (40.00%) Ajax
4 4 (40.00%) Subversion
4 4 (40.00%) Life Science
4 4 (40.00%) OOP
4 4 (40.00%) Apache
4 4 (40.00%) CSS
4 4 (40.00%) SOAP
4 4 (40.00%) Web Services
4 4 (40.00%) .NET

Google Analytics
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (50.00%) CMS
2 4 (40.00%) Apache
2 4 (40.00%) WordPress
3 1 (10.00%) Marvel
3 1 (10.00%) WebSphere
Applications
1 1 (10.00%) MS Excel
1 1 (10.00%) MS Office
1 1 (10.00%) Photoshop
Business Applications
1 4 (40.00%) Magento
1 4 (40.00%) Payment Gateway
2 1 (10.00%) FastStats
2 1 (10.00%) Radian6
Cloud Services
1 4 (40.00%) GitHub
2 1 (10.00%) Adobe Analytics
2 1 (10.00%) Basecamp
2 1 (10.00%) Responsys
Database & Business Intelligence
1 5 (50.00%) MySQL
2 4 (40.00%) Relational Database
3 1 (10.00%) DB2
3 1 (10.00%) Endeca
3 1 (10.00%) SQL Server
Development Applications
1 4 (40.00%) Git (software)
1 4 (40.00%) Subversion
2 1 (10.00%) Dreamweaver
2 1 (10.00%) SoapUI
2 1 (10.00%) Team Foundation Server
General
1 5 (50.00%) Marketing
2 4 (40.00%) Finance
2 4 (40.00%) Manufacturing
3 3 (30.00%) Advertising
4 2 (20.00%) Games
4 2 (20.00%) Retail
Job Titles
1 4 (40.00%) Content Manager
1 4 (40.00%) Developer
1 4 (40.00%) PHP Developer
2 2 (20.00%) Digital Content Manager
2 2 (20.00%) SEO Manager
3 1 (10.00%) IT Manager
3 1 (10.00%) Test Manager
Libraries, Frameworks & Software Standards
1 6 (60.00%) HTML
2 5 (50.00%) XML
3 4 (40.00%) .NET
3 4 (40.00%) Ajax
3 4 (40.00%) CakePHP
3 4 (40.00%) CodeIgniter
3 4 (40.00%) CSS
3 4 (40.00%) CSS3
3 4 (40.00%) EDI
3 4 (40.00%) HTML5
3 4 (40.00%) jQuery
3 4 (40.00%) LAMP
3 4 (40.00%) REST
3 4 (40.00%) SOAP
3 4 (40.00%) Symfony
3 4 (40.00%) Web Services
3 4 (40.00%) Yii
4 1 (10.00%) WebSphere MQ
Miscellaneous
1 4 (40.00%) Life Science
1 4 (40.00%) Social Media
2 2 (20.00%) Analytical Skills
3 1 (10.00%) Blog
3 1 (10.00%) Copywriting
3 1 (10.00%) Enterprise Software
3 1 (10.00%) FMCG
3 1 (10.00%) iSeries
3 1 (10.00%) User Experience
3 1 (10.00%) Visualisation
Operating Systems
1 5 (50.00%) Linux
Processes & Methodologies
1 10 (100.00%) Analytics
2 6 (60.00%) E-Commerce
3 5 (50.00%) Agile Software Development
4 4 (40.00%) B2B
4 4 (40.00%) MVC
4 4 (40.00%) OOP
4 4 (40.00%) SEO
5 3 (30.00%) Content Management
5 3 (30.00%) Digital Analytics
5 3 (30.00%) Email Marketing
5 3 (30.00%) Pay per click
6 2 (20.00%) CRM
6 2 (20.00%) Digital Content Management
7 1 (10.00%) B2C
7 1 (10.00%) Data Analysis
7 1 (10.00%) Data Protection
7 1 (10.00%) Digital Marketing
7 1 (10.00%) Mobile Commerce
7 1 (10.00%) Supply Chain Management
7 1 (10.00%) Test Management
Programming Languages
1 5 (50.00%) Java
2 4 (40.00%) JavaScript
2 4 (40.00%) PHP
3 1 (10.00%) SQL
Qualifications
1 1 (10.00%) Degree
Quality Assurance & Compliance
1 1 (10.00%) QA
Vendors
1 10 (100.00%) Google
2 4 (40.00%) Microsoft
2 4 (40.00%) Zend
3 2 (20.00%) Coremetrics
4 1 (10.00%) Adobe
4 1 (10.00%) Crimson Hexagon
4 1 (10.00%) Facebook
4 1 (10.00%) IBM
4 1 (10.00%) Oracle