The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 26 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 57 71 76
Rank change year-on-year
+14 +5
Permanent jobs citing Google Analytics 4 12 4
As % of all permanent IT jobs located in Basingstoke 0.86% 1.68% 0.58%
As % of the Cloud Services category 11.43% 19.05% 9.76%
Number of salaries quoted 2 12 4
Average salary £33,750 £35,000 £28,750
Average salary % change year-on-year
-3.57% +21.73%
90% offered a salary of more than £26,750 £33,200 £22,500
10% offered a salary of more than £40,750 £35,000 £35,700
UK excluding London average salary £31,500 £30,000 £30,000
% change year-on-year
+5.00% -
Google Analytics
Hampshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Basingstoke region.

Cloud Services Category
Basingstoke
Permanent IT job ads with a match in the
Cloud Services category
35 63 41
As % of all permanent IT jobs located in Basingstoke 7.54% 8.82% 5.95%
Number of salaries quoted 31 63 37
Average salary £56,250 £55,000 £39,000
Average salary % change year-on-year
+2.27% +41.02%
90% offered a salary of more than £32,500 £30,000 £33,000
10% offered a salary of more than £61,500 £59,500 £61,750
UK excluding London average salary £45,000 £43,500 £45,000
% change year-on-year
+3.44% -3.33%

Google Analytics
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Basingstoke region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Basingstoke

Google Analytics
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Basingstoke region.

Google Analytics Salary Trend in Basingstoke

Google Analytics
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Google Analytics across the Basingstoke region over the 3 months to 26 May 2015.

Google Analytics Salary Histogram in Basingstoke

Google Analytics
Top 30 Related IT Skills in Basingstoke

For the 6 months to 26 May 2015, IT jobs across the Basingstoke region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 4 (100.00%) Google
1 4 (100.00%) Analytics
2 3 (75.00%) HTML
2 3 (75.00%) Linux
3 2 (50.00%) E-Commerce
3 2 (50.00%) Java
3 2 (50.00%) SQL Server
3 2 (50.00%) DB2
3 2 (50.00%) IBM
3 2 (50.00%) WebSphere MQ
3 2 (50.00%) Mobile Commerce
3 2 (50.00%) Regression Testing
3 2 (50.00%) Games
3 2 (50.00%) Agile Software Development
3 2 (50.00%) Team Foundation Server
3 2 (50.00%) SoapUI
3 2 (50.00%) Supply Chain Management
3 2 (50.00%) WebSphere
3 2 (50.00%) Selenium
3 2 (50.00%) WebSphere Message Broker
3 2 (50.00%) User Acceptance Testing
3 2 (50.00%) Scalability Testing
3 2 (50.00%) System Testing
4 1 (25.00%) WordPress
4 1 (25.00%) Git (software)
4 1 (25.00%) PHP5
4 1 (25.00%) jQuery
4 1 (25.00%) Google Maps API
4 1 (25.00%) CodeIgniter
4 1 (25.00%) Blog

Google Analytics
Top Related IT Skills in Basingstoke by Category

For the 6 months to 26 May 2015, IT jobs across the Basingstoke region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (50.00%) WebSphere
2 1 (25.00%) WordPress
2 1 (25.00%) CMS
Applications
1 1 (25.00%) Photoshop
1 1 (25.00%) MS Office
Database & Business Intelligence
1 2 (50.00%) SQL Server
1 2 (50.00%) DB2
2 1 (25.00%) MySQL
Development Applications
1 2 (50.00%) Selenium
1 2 (50.00%) Team Foundation Server
1 2 (50.00%) SoapUI
2 1 (25.00%) Git (software)
2 1 (25.00%) Subversion
General
1 2 (50.00%) Games
2 1 (25.00%) Marketing
Job Titles
1 2 (50.00%) Analyst
1 2 (50.00%) Test Analyst
2 1 (25.00%) Web Developer
2 1 (25.00%) Senior Developer
2 1 (25.00%) Senior Web Developer
2 1 (25.00%) Marketing Executive
2 1 (25.00%) Developer
Libraries, Frameworks & Software Standards
1 3 (75.00%) HTML
2 2 (50.00%) WebSphere Message Broker
2 2 (50.00%) WebSphere MQ
3 1 (25.00%) CodeIgniter
3 1 (25.00%) jQuery
3 1 (25.00%) Google Maps API
3 1 (25.00%) HTML5
3 1 (25.00%) CSS3
3 1 (25.00%) .NET
3 1 (25.00%) ASP.NET
3 1 (25.00%) CSS
Miscellaneous
1 1 (25.00%) Blog
1 1 (25.00%) Social Media
Operating Systems
1 3 (75.00%) Linux
2 1 (25.00%) UNIX
2 1 (25.00%) Windows
Processes & Methodologies
1 4 (100.00%) Analytics
2 2 (50.00%) E-Commerce
2 2 (50.00%) Mobile Commerce
2 2 (50.00%) Regression Testing
2 2 (50.00%) Agile Software Development
2 2 (50.00%) Supply Chain Management
2 2 (50.00%) User Acceptance Testing
2 2 (50.00%) Scalability Testing
2 2 (50.00%) System Testing
3 1 (25.00%) MVC
3 1 (25.00%) SEO
3 1 (25.00%) OOD
3 1 (25.00%) OOP
Programming Languages
1 2 (50.00%) Java
2 1 (25.00%) JavaScript
2 1 (25.00%) PHP
2 1 (25.00%) VB.NET
2 1 (25.00%) PHP5
2 1 (25.00%) C#
Vendors
1 4 (100.00%) Google
2 2 (50.00%) IBM
3 1 (25.00%) Quark
3 1 (25.00%) Facebook
3 1 (25.00%) Twitter