The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the Bath region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 10 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Bath region.

Location
3 months to
10 Jul 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 55 34 43
Rank change year-on-year
-21 +9
Permanent jobs citing Digital Marketing 9 11 2
As % of all permanent IT jobs located in Bath 1.94% 3.43% 0.77%
As % of the Processes & Methodologies category 2.49% 4.33% 0.90%
Number of salaries quoted 6 10 2
Average salary £37,500 £28,750 £35,000
Average salary % change year-on-year
+30.43% -17.85%
UK excluding London average salary £35,000 £32,500 £32,500
% change year-on-year
+7.69% -
Processes & Methodologies Category
Bath
Permanent IT job ads with a match in the
Processes & Methodologies category
361 254 221
As % of all permanent IT jobs located in Bath 77.97% 79.13% 85.00%
Number of salaries quoted 309 234 207
Average salary £35,000 £36,500 £37,500
Average salary % change year-on-year
-4.10% -2.66%
90% offered a salary of more than £27,500 £25,000 £29,000
10% offered a salary of more than £55,000 £60,000 £50,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -
Digital Marketing
Somerset

Digital Marketing
Jobs Demand Trend in Bath

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Bath region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Bath

Digital Marketing
Salary Trend in Bath

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Bath region.

Digital Marketing Salary Trend in Bath

Digital Marketing
Salary Histogram in Bath

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Bath region over the 3 months to 10 July 2014.

Digital Marketing Salary Histogram in Bath

Digital Marketing
Top 30 Related IT Skills in Bath

For the 6 months to 10 July 2014, IT jobs across the Bath region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 13 (100.00%) Marketing
2 10 (76.92%) SAP
2 10 (76.92%) DTV
2 10 (76.92%) Business Intelligence
2 10 (76.92%) Electronics
2 10 (76.92%) Telecoms
2 10 (76.92%) Finance
2 10 (76.92%) Manufacturing
2 10 (76.92%) Programme Management
2 10 (76.92%) SAP Oil and Gas
3 5 (38.46%) Social Media
4 4 (30.77%) HTML
4 4 (30.77%) CSS
5 3 (23.08%) PRINCE2
5 3 (23.08%) SQL Server
5 3 (23.08%) Project Management
5 3 (23.08%) Content Management
5 3 (23.08%) Business Development
5 3 (23.08%) CMS
5 3 (23.08%) Web Usability
6 2 (15.38%) CentOS
6 2 (15.38%) Cloud Computing
6 2 (15.38%) Hyper-V
6 2 (15.38%) CouchDB
6 2 (15.38%) Open Source
6 2 (15.38%) Bash Shell
6 2 (15.38%) Continuous Integration
6 2 (15.38%) VMware Infrastructure
6 2 (15.38%) PowerShell
6 2 (15.38%) Social Media Marketing

Digital Marketing
Top Related IT Skills in Bath by Category

For the 6 months to 10 July 2014, IT jobs across the Bath region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (23.08%) CMS
2 2 (15.38%) MS Exchange
Applications
1 1 (7.69%) FastStats
Business Applications
1 10 (76.92%) SAP Oil and Gas
2 1 (7.69%) Agresso
Cloud Services
1 2 (15.38%) Cloud Computing
1 2 (15.38%) Office 365
Communications & Networking
1 2 (15.38%) IPv4
1 2 (15.38%) IPv6
1 2 (15.38%) Firewall
1 2 (15.38%) VLAN
Database & Business Intelligence
1 3 (23.08%) SQL Server
2 2 (15.38%) CouchDB
2 2 (15.38%) Relational Database
3 1 (7.69%) SQL Server 2005
3 1 (7.69%) SQL Server 2008
General
1 13 (100.00%) Marketing
2 10 (76.92%) Electronics
2 10 (76.92%) Telecoms
2 10 (76.92%) Finance
2 10 (76.92%) Manufacturing
3 2 (15.38%) Games
Job Titles
1 3 (23.08%) Consultant
1 3 (23.08%) Content Editor
2 2 (15.38%) Linux Systems Administrator
2 2 (15.38%) Linux Administrator
2 2 (15.38%) Marketing Executive
2 2 (15.38%) Systems Administrator
2 2 (15.38%) Database Consultant
2 2 (15.38%) Administrator
3 1 (7.69%) Systems Manager
3 1 (7.69%) IT Project Manager
3 1 (7.69%) Business Systems Manager
3 1 (7.69%) Pre Sales Consultant
3 1 (7.69%) Sales Consultant
3 1 (7.69%) Software Developer
3 1 (7.69%) Project Manager
3 1 (7.69%) Developer
3 1 (7.69%) Sales Engineer
3 1 (7.69%) Pre Sales Engineer
3 1 (7.69%) Business Manager
3 1 (7.69%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 4 (30.77%) CSS
1 4 (30.77%) HTML
2 2 (15.38%) Ruby on Rails
3 1 (7.69%) JSON
3 1 (7.69%) WPF
3 1 (7.69%) jQuery
3 1 (7.69%) .NET
3 1 (7.69%) ASP.NET
Miscellaneous
1 10 (76.92%) DTV
2 5 (38.46%) Social Media
3 2 (15.38%) Open Source
Operating Systems
1 2 (15.38%) Windows
1 2 (15.38%) Linux
1 2 (15.38%) SUSE
1 2 (15.38%) Debian
1 2 (15.38%) Fedora
1 2 (15.38%) CentOS
2 1 (7.69%) Ubuntu
Processes & Methodologies
1 10 (76.92%) Business Intelligence
1 10 (76.92%) Programme Management
2 3 (23.08%) Project Management
2 3 (23.08%) PRINCE2
2 3 (23.08%) Content Management
2 3 (23.08%) Business Development
2 3 (23.08%) Web Usability
3 2 (15.38%) Social Media Marketing
3 2 (15.38%) DevOps
3 2 (15.38%) Competitive Intelligence
3 2 (15.38%) Pay per click
3 2 (15.38%) Telemarketing
3 2 (15.38%) Requirements Analysis
3 2 (15.38%) SEO
3 2 (15.38%) Continuous Integration
4 1 (7.69%) TDD
4 1 (7.69%) OO
4 1 (7.69%) CRM
4 1 (7.69%) ERP
4 1 (7.69%) OOD
Programming Languages
1 2 (15.38%) Perl
1 2 (15.38%) Python
1 2 (15.38%) Ruby
1 2 (15.38%) PowerShell
1 2 (15.38%) Bash Shell
2 1 (7.69%) VB.NET
2 1 (7.69%) C#
2 1 (7.69%) JavaScript
System Software
1 2 (15.38%) Active Directory
1 2 (15.38%) Xen
1 2 (15.38%) VMware Infrastructure
1 2 (15.38%) Hyper-V
Vendors
1 10 (76.92%) SAP
2 2 (15.38%) Facebook
2 2 (15.38%) Twitter
2 2 (15.38%) Red Hat
2 2 (15.38%) VMware
2 2 (15.38%) Google
3 1 (7.69%) Unica
3 1 (7.69%) Microsoft
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