The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Bath region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 4 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
4 May 2016
Same period 2015 Same period 2014
Marketing
Rank 21 35 48
Rank change year-on-year
+14 +13
Permanent jobs citing Marketing 24 14 13
As % of all permanent IT jobs located in Bath 8.76% 4.52% 3.57%
As % of the General category 25.81% 17.28% 8.72%
Number of salaries quoted 21 14 13
Median salary £42,500 £43,250 £42,000
Median salary % change year-on-year
-1.73% +2.97%
90% offered a salary of more than £30,000 £33,250 £22,700
10% offered a salary of more than £60,000 £56,750 £50,000
UK excluding London median salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%
Marketing
Somerset

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Bath region.

General Category
Bath
Permanent IT job ads with a match in the
General category
93 81 149
As % of all permanent IT jobs located in Bath 33.94% 26.13% 40.93%
Number of salaries quoted 85 74 137
Median salary £38,500 £37,500 £42,500
Median salary % change year-on-year
+2.66% -11.76%
90% offered a salary of more than £24,000 £25,800 £27,500
10% offered a salary of more than £55,000 £55,000 £50,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year
- +4.65%

Marketing
Jobs Demand Trend in Bath

The demand trend of job ads across the Bath region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Bath

Marketing
Salary Trend in Bath

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Bath region.

Marketing Salary Trend in Bath

Marketing
Salary Histogram in Bath

This chart provides a salary histogram for IT jobs citing Marketing across the Bath region over the 3 months to 4 May 2016.

Marketing Salary Histogram in Bath

Marketing
Top 30 Related IT Skills in Bath

For the 6 months to 4 May 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Bath region with a requirement for Marketing.

1 26 (59.09%) Digital Marketing
2 21 (47.73%) Finance
3 18 (40.91%) Telecoms
3 18 (40.91%) Programme Management
4 17 (38.64%) SAP Oil and Gas
4 17 (38.64%) Electronics
4 17 (38.64%) Manufacturing
4 17 (38.64%) SAP
4 17 (38.64%) Business Intelligence
5 16 (36.36%) Degree
6 14 (31.82%) CRM
7 12 (27.27%) Computer Science
8 11 (25.00%) Microsoft
8 11 (25.00%) Analytics
9 10 (22.73%) Analytical Skills
9 10 (22.73%) SQL
10 9 (20.45%) C#
10 9 (20.45%) User Experience
11 8 (18.18%) Apple iOS
11 8 (18.18%) Java
11 8 (18.18%) PHP
11 8 (18.18%) XML
11 8 (18.18%) XSLT
11 8 (18.18%) SQL Server
11 8 (18.18%) Hibernate
11 8 (18.18%) Android
11 8 (18.18%) RESTful
11 8 (18.18%) Spring
12 7 (15.91%) .NET
13 6 (13.64%) ASP.NET

Marketing
Top Related IT Skills in Bath by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (6.82%) SAS
2 1 (2.27%) ArcGIS
Applications
1 6 (13.64%) MS Excel
2 3 (6.82%) SPSS
3 2 (4.55%) MS Project
3 2 (4.55%) Spreadsheet
4 1 (2.27%) MS Office
4 1 (2.27%) PrintSoft PReS
Business Applications
1 17 (38.64%) SAP Oil and Gas
2 4 (9.09%) Dynamics CRM
3 2 (4.55%) Unit4 Business World
Cloud Services
1 2 (4.55%) SaaS
2 1 (2.27%) Amazon AWS
Communications & Networking
1 1 (2.27%) Firewall
1 1 (2.27%) Internet
Database & Business Intelligence
1 8 (18.18%) SQL Server
2 3 (6.82%) Relational Database
3 2 (4.55%) Oracle Database
3 2 (4.55%) SQL Server 2008
4 1 (2.27%) GIS
4 1 (2.27%) MySQL
4 1 (2.27%) RDBMS
4 1 (2.27%) SQL Server 2005
4 1 (2.27%) SQL Server 2012
4 1 (2.27%) SQL Server 2014
Development Applications
1 2 (4.55%) Visual Studio
General
1 21 (47.73%) Finance
2 18 (40.91%) Telecoms
3 17 (38.64%) Electronics
3 17 (38.64%) Manufacturing
4 3 (6.82%) Billing
5 1 (2.27%) Advertising
5 1 (2.27%) Banking
5 1 (2.27%) Publishing
5 1 (2.27%) Retail
Job Titles
1 10 (22.73%) Developer
2 8 (18.18%) Java Engineer
3 6 (13.64%) IT Manager
3 6 (13.64%) Junior
4 4 (9.09%) Project Manager
4 4 (9.09%) Senior Manager
5 3 (6.82%) Account Manager
5 3 (6.82%) Analyst
5 3 (6.82%) Analytics Manager
5 3 (6.82%) C# Developer
5 3 (6.82%) C# Software Developer
5 3 (6.82%) C++ Developer
5 3 (6.82%) C++ Software Developer
5 3 (6.82%) C++/C# Developer
5 3 (6.82%) Software Developer
5 3 (6.82%) Support Engineer
6 2 (4.55%) Data Migration Manager
6 2 (4.55%) Insight Manager
6 2 (4.55%) Product Owner
6 2 (4.55%) Senior Analytics Manager
Libraries, Frameworks & Software Standards
1 8 (18.18%) Hibernate
1 8 (18.18%) RESTful
1 8 (18.18%) Spring
1 8 (18.18%) XML
1 8 (18.18%) XSLT
2 7 (15.91%) .NET
3 6 (13.64%) ASP.NET
4 5 (11.36%) CSS
4 5 (11.36%) HTML
5 2 (4.55%) ASP.NET MVC
5 2 (4.55%) jQuery
5 2 (4.55%) JSON
5 2 (4.55%) Web Services
Miscellaneous
1 12 (27.27%) Computer Science
2 10 (22.73%) Analytical Skills
3 9 (20.45%) User Experience
4 5 (11.36%) Visualisation
5 3 (6.82%) Biology
5 3 (6.82%) Mathematics
5 3 (6.82%) Statistics
Operating Systems
1 8 (18.18%) Android
1 8 (18.18%) Apple iOS
2 1 (2.27%) Windows
2 1 (2.27%) Windows Server
2 1 (2.27%) Windows Server 2008
2 1 (2.27%) Windows Server 2012
Processes & Methodologies
1 26 (59.09%) Digital Marketing
2 18 (40.91%) Programme Management
3 17 (38.64%) Business Intelligence
4 14 (31.82%) CRM
5 11 (25.00%) Analytics
6 6 (13.64%) Agile Software Development
7 5 (11.36%) Data Visualisation
8 4 (9.09%) Direct Marketing
8 4 (9.09%) Marketing Automation
8 4 (9.09%) Project Management
8 4 (9.09%) Service Delivery
8 4 (9.09%) Waterfall
8 4 (9.09%) Web Development
9 3 (6.82%) 3D Modelling
9 3 (6.82%) Data Management
9 3 (6.82%) E-Commerce
9 3 (6.82%) Predictive Modelling
9 3 (6.82%) Presales
9 3 (6.82%) Propensity Modelling
9 3 (6.82%) Responsive Web Design
Programming Languages
1 10 (22.73%) SQL
2 9 (20.45%) C#
3 8 (18.18%) Java
3 8 (18.18%) PHP
4 5 (11.36%) JavaScript
5 3 (6.82%) C++
6 1 (2.27%) C
6 1 (2.27%) VB.NET
Qualifications
1 16 (36.36%) Degree
Quality Assurance & Compliance
1 3 (6.82%) SLA
System Software
1 3 (6.82%) Active Directory
2 1 (2.27%) VMware ESXi
2 1 (2.27%) VMware Infrastructure
2 1 (2.27%) vSphere
Vendors
1 17 (38.64%) SAP
2 11 (25.00%) Microsoft
3 3 (6.82%) VMware
4 2 (4.55%) Oracle
5 1 (2.27%) Cisco
5 1 (2.27%) ESRI
5 1 (2.27%) HP
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