The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Bath region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
31 May 2016
Same period 2015 Same period 2014
Marketing
Rank 28 33 53
Rank change year-on-year
+5 +20
Permanent jobs citing Marketing 17 13 14
As % of all permanent IT jobs located in Bath 5.74% 4.68% 3.10%
As % of the General category 18.48% 16.67% 8.28%
Number of salaries quoted 17 13 13
Median salary £37,500 £39,000 £37,500
Median salary % change year-on-year
-3.84% +4.00%
90% offered a salary of more than £26,300 £33,000 £24,200
10% offered a salary of more than £62,000 £57,000 £49,500
UK excluding London median salary £40,000 £40,000 £39,000
% change year-on-year
- +2.56%
Marketing
Somerset

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Bath region.

General Category
Bath
Permanent IT job ads with a match in the
General category
92 78 169
As % of all permanent IT jobs located in Bath 31.08% 28.06% 37.39%
Number of salaries quoted 87 68 153
Median salary £38,500 £35,000 £37,500
Median salary % change year-on-year
+10.00% -6.66%
90% offered a salary of more than £27,500 £25,000 £25,000
10% offered a salary of more than £53,200 £55,000 £53,000
UK excluding London median salary £45,000 £45,000 £43,500
% change year-on-year
- +3.44%

Marketing
Jobs Demand Trend in Bath

The demand trend of job ads across the Bath region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Bath

Marketing
Salary Trend in Bath

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Bath region.

Marketing Salary Trend in Bath

Marketing
Salary Histogram in Bath

This chart provides a salary histogram for IT jobs citing Marketing across the Bath region over the 3 months to 31 May 2016.

Marketing Salary Histogram in Bath

Marketing
Top 30 Related IT Skills in Bath

For the 6 months to 31 May 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Bath region with a requirement for Marketing.

1 32 (68.09%) Digital Marketing
2 25 (53.19%) Finance
3 23 (48.94%) Manufacturing
3 23 (48.94%) Electronics
3 23 (48.94%) Telecoms
3 23 (48.94%) Programme Management
3 23 (48.94%) SAP Oil and Gas
3 23 (48.94%) SAP
3 23 (48.94%) Business Intelligence
4 14 (29.79%) Degree
5 13 (27.66%) Computer Science
5 13 (27.66%) Microsoft
6 12 (25.53%) Analytics
7 11 (23.40%) CRM
8 10 (21.28%) SQL
8 10 (21.28%) Agile Software Development
9 9 (19.15%) Java
9 9 (19.15%) PHP
9 9 (19.15%) SQL Server
10 8 (17.02%) JavaScript
10 8 (17.02%) C#
10 8 (17.02%) XML
10 8 (17.02%) XSLT
10 8 (17.02%) Hibernate
10 8 (17.02%) Spring
10 8 (17.02%) Apple iOS
10 8 (17.02%) Android
10 8 (17.02%) RESTful
10 8 (17.02%) User Experience
11 7 (14.89%) Analytical Skills

Marketing
Top Related IT Skills in Bath by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.51%) SAS
2 1 (2.13%) ArcGIS
2 1 (2.13%) Node.js
Applications
1 6 (12.77%) MS Excel
2 4 (8.51%) SPSS
3 2 (4.26%) MS Office
3 2 (4.26%) MS Project
3 2 (4.26%) Spreadsheet
4 1 (2.13%) MS PowerPoint
4 1 (2.13%) Photoshop
4 1 (2.13%) PrintSoft PReS
Business Applications
1 23 (48.94%) SAP Oil and Gas
2 4 (8.51%) Dynamics CRM
3 2 (4.26%) Unit4 Business World
Cloud Services
1 2 (4.26%) SaaS
2 1 (2.13%) Amazon AWS
2 1 (2.13%) MailChimp
Communications & Networking
1 1 (2.13%) Firewall
Database & Business Intelligence
1 9 (19.15%) SQL Server
2 4 (8.51%) Oracle Database
2 4 (8.51%) SQL Server 2008
3 3 (6.38%) Relational Database
4 2 (4.26%) CouchDB
4 2 (4.26%) MySQL
4 2 (4.26%) SQL Server 2012
4 2 (4.26%) SQL Server 2014
5 1 (2.13%) Base SAS
5 1 (2.13%) GIS
5 1 (2.13%) NoSQL
5 1 (2.13%) QlikView
5 1 (2.13%) RDBMS
5 1 (2.13%) SAS Enterprise Guide
5 1 (2.13%) SQL Server 2005
5 1 (2.13%) SQL Server Integration Services
Development Applications
1 4 (8.51%) Visual Studio
2 1 (2.13%) gulp
2 1 (2.13%) Maven
General
1 25 (53.19%) Finance
2 23 (48.94%) Electronics
2 23 (48.94%) Manufacturing
2 23 (48.94%) Telecoms
3 3 (6.38%) Billing
4 1 (2.13%) Advertising
Job Titles
1 16 (34.04%) Developer
2 8 (17.02%) Java Engineer
3 6 (12.77%) Junior
4 5 (10.64%) Senior Manager
5 4 (8.51%) .NET Developer
5 4 (8.51%) Analyst
5 4 (8.51%) Analytics Manager
5 4 (8.51%) Project Manager
5 4 (8.51%) Software Developer
6 3 (6.38%) C# Developer
6 3 (6.38%) C# Software Developer
6 3 (6.38%) C++ Developer
6 3 (6.38%) C++ Software Developer
6 3 (6.38%) C++/C# Developer
6 3 (6.38%) IT Manager
6 3 (6.38%) Senior Analyst
6 3 (6.38%) Senior Analytics Manager
6 3 (6.38%) Support Engineer
7 2 (4.26%) Account Manager
7 2 (4.26%) Applications Support
Libraries, Frameworks & Software Standards
1 8 (17.02%) Hibernate
1 8 (17.02%) RESTful
1 8 (17.02%) Spring
1 8 (17.02%) XML
1 8 (17.02%) XSLT
2 6 (12.77%) .NET
2 6 (12.77%) CSS
2 6 (12.77%) HTML
3 5 (10.64%) ASP.NET
3 5 (10.64%) jQuery
4 4 (8.51%) ASP.NET MVC
4 4 (8.51%) JSON
5 2 (4.26%) Web Services
6 1 (2.13%) CSS3
6 1 (2.13%) Flash
6 1 (2.13%) HTML5
6 1 (2.13%) Visualforce
Miscellaneous
1 13 (27.66%) Computer Science
2 8 (17.02%) User Experience
3 7 (14.89%) Analytical Skills
4 5 (10.64%) Visualisation
5 3 (6.38%) Biology
5 3 (6.38%) Mathematics
5 3 (6.38%) Statistics
6 1 (2.13%) Social Media
Operating Systems
1 8 (17.02%) Android
1 8 (17.02%) Apple iOS
2 1 (2.13%) Linux
2 1 (2.13%) Windows
2 1 (2.13%) Windows Server
2 1 (2.13%) Windows Server 2008
2 1 (2.13%) Windows Server 2012
Processes & Methodologies
1 32 (68.09%) Digital Marketing
2 23 (48.94%) Business Intelligence
2 23 (48.94%) Programme Management
3 12 (25.53%) Analytics
4 11 (23.40%) CRM
5 10 (21.28%) Agile Software Development
6 5 (10.64%) Data Visualisation
6 5 (10.64%) Project Management
7 4 (8.51%) Direct Marketing
7 4 (8.51%) MVC
7 4 (8.51%) OO
7 4 (8.51%) OOD
7 4 (8.51%) Propensity Modelling
7 4 (8.51%) Service Delivery
7 4 (8.51%) Waterfall
8 3 (6.38%) 3D Modelling
8 3 (6.38%) Data Management
8 3 (6.38%) ETL
8 3 (6.38%) Predictive Modelling
8 3 (6.38%) Web Development
Programming Languages
1 10 (21.28%) SQL
2 9 (19.15%) Java
2 9 (19.15%) PHP
3 8 (17.02%) C#
3 8 (17.02%) JavaScript
4 3 (6.38%) C++
5 1 (2.13%) ActionScript
5 1 (2.13%) ActionScript 2.0
5 1 (2.13%) ActionScript 3.0
5 1 (2.13%) Apex Code
5 1 (2.13%) Bash Shell
5 1 (2.13%) PowerShell
5 1 (2.13%) Python
5 1 (2.13%) R
5 1 (2.13%) T-SQL
5 1 (2.13%) VB.NET
Qualifications
1 14 (29.79%) Degree
Quality Assurance & Compliance
1 3 (6.38%) SLA
System Software
1 3 (6.38%) Active Directory
2 1 (2.13%) VMware ESXi
2 1 (2.13%) VMware Infrastructure
2 1 (2.13%) vSphere
Systems Management
1 1 (2.13%) Opscode Chef
1 1 (2.13%) Puppet
Vendors
1 23 (48.94%) SAP
2 13 (27.66%) Microsoft
3 4 (8.51%) Oracle
4 1 (2.13%) Adobe
4 1 (2.13%) Cisco
4 1 (2.13%) ESRI
4 1 (2.13%) HP
4 1 (2.13%) Salesforce.com
4 1 (2.13%) VMware
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