The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Bath region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 42 29 48
Rank change year-on-year
-13 +19
Permanent jobs citing Marketing 7 17 12
As % of all permanent IT jobs located in Bath 2.50% 6.05% 3.11%
As % of the General category 10.61% 14.66% 8.11%
Number of salaries quoted 7 15 8
Average salary £47,500 £35,000 £32,500
Average salary % change year-on-year
+35.71% +7.69%
90% offered a salary of more than £29,000 £19,000 £24,700
10% offered a salary of more than £53,500 £45,500 £39,000
UK excluding London average salary £37,500 £37,500 £35,500
% change year-on-year
- +5.63%
Marketing
Somerset

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Bath region.

General Category
Bath
Permanent IT job ads with a match in the
General category
66 116 148
As % of all permanent IT jobs located in Bath 23.57% 41.28% 38.34%
Number of salaries quoted 63 103 135
Average salary £37,500 £42,500 £40,000
Average salary % change year-on-year
-11.76% +6.25%
90% offered a salary of more than £26,000 £22,500 £27,500
10% offered a salary of more than £53,250 £54,000 £55,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Marketing
Jobs Demand Trend in Bath

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Bath region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Bath

Marketing
Salary Trend in Bath

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Bath region.

Marketing Salary Trend in Bath

Marketing
Salary Histogram in Bath

This chart provides a salary histogram for IT jobs citing Marketing across the Bath region over the 3 months to 6 March 2015.

Marketing Salary Histogram in Bath

Marketing
Top 30 Related IT Skills in Bath

For the 6 months to 6 March 2015, IT jobs across the Bath region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 4 (30.77%) HTML
1 4 (30.77%) SQL Server
1 4 (30.77%) Analytics
2 3 (23.08%) Alterian
2 3 (23.08%) CSS
2 3 (23.08%) Java
2 3 (23.08%) JavaScript
2 3 (23.08%) SAS
2 3 (23.08%) Business Intelligence
3 2 (15.38%) OO
3 2 (15.38%) SPSS
3 2 (15.38%) Project Management
3 2 (15.38%) J2EE
3 2 (15.38%) MySQL
3 2 (15.38%) Ant
3 2 (15.38%) Ajax
3 2 (15.38%) Maven
3 2 (15.38%) SQL Server Integration Services
3 2 (15.38%) Telecoms
3 2 (15.38%) Finance
3 2 (15.38%) Advertising
3 2 (15.38%) Jenkins
3 2 (15.38%) Email Marketing
3 2 (15.38%) Campaign Management
3 2 (15.38%) Git (software)
3 2 (15.38%) FastStats
3 2 (15.38%) Degree
3 2 (15.38%) Direct Marketing
3 2 (15.38%) jQuery
3 2 (15.38%) Analytical Skills

Marketing
Top Related IT Skills in Bath by Category

For the 6 months to 6 March 2015, IT jobs across the Bath region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (23.08%) SAS
2 1 (7.69%) BizTalk Server
2 1 (7.69%) IIS
2 1 (7.69%) SharePoint
Applications
1 2 (15.38%) SPSS
1 2 (15.38%) FastStats
2 1 (7.69%) Photoshop
2 1 (7.69%) MS Excel
Business Applications
1 1 (7.69%) SAP Oil and Gas
Database & Business Intelligence
1 4 (30.77%) SQL Server
2 2 (15.38%) SQL Server Integration Services
2 2 (15.38%) MySQL
3 1 (7.69%) Base SAS
3 1 (7.69%) MS Access
3 1 (7.69%) Data Mining
Development Applications
1 2 (15.38%) Ant
1 2 (15.38%) Maven
1 2 (15.38%) Git (software)
1 2 (15.38%) Jenkins
2 1 (7.69%) Redmine
General
1 2 (15.38%) Advertising
1 2 (15.38%) Telecoms
1 2 (15.38%) Finance
2 1 (7.69%) Manufacturing
2 1 (7.69%) Electronics
2 1 (7.69%) Games
2 1 (7.69%) Banking
2 1 (7.69%) Retail
Job Titles
1 4 (30.77%) Analyst
2 2 (15.38%) Technical Architect
2 2 (15.38%) Architect
2 2 (15.38%) Development Manager
2 2 (15.38%) Senior Analyst
2 2 (15.38%) Technical Manager
2 2 (15.38%) Java Technical Architect
2 2 (15.38%) Java Architect
2 2 (15.38%) Technical Development Manager
2 2 (15.38%) Java Development Manager
2 2 (15.38%) Insight Analyst
2 2 (15.38%) Senior Insight Analyst
3 1 (7.69%) Senior Development Manager
3 1 (7.69%) Email Marketing Manager
3 1 (7.69%) Senior Java Technical Architect
3 1 (7.69%) Trainee Analyst
3 1 (7.69%) Trainee Business Analyst
3 1 (7.69%) Trainee
3 1 (7.69%) Senior Java Architect
3 1 (7.69%) Senior Technical Manager
Libraries, Frameworks & Software Standards
1 4 (30.77%) HTML
2 3 (23.08%) CSS
3 2 (15.38%) Ajax
3 2 (15.38%) jQuery
3 2 (15.38%) J2EE
4 1 (7.69%) Laravel
4 1 (7.69%) Symfony
4 1 (7.69%) CodeIgniter
4 1 (7.69%) Web Services
4 1 (7.69%) LAMP
4 1 (7.69%) .NET
Miscellaneous
1 2 (15.38%) Analytical Skills
2 1 (7.69%) NHS
2 1 (7.69%) DTV
2 1 (7.69%) IPTV
2 1 (7.69%) Statistics
2 1 (7.69%) Photography
2 1 (7.69%) Mathematics
2 1 (7.69%) FMCG
2 1 (7.69%) Digital Media
Processes & Methodologies
1 4 (30.77%) Analytics
2 3 (23.08%) Business Intelligence
3 2 (15.38%) OO
3 2 (15.38%) Project Management
3 2 (15.38%) Campaign Management
3 2 (15.38%) Direct Marketing
3 2 (15.38%) Email Marketing
4 1 (7.69%) Digital Marketing
4 1 (7.69%) Time Management
4 1 (7.69%) Low Latency
4 1 (7.69%) Data-Driven Marketing
4 1 (7.69%) Marketing Analytics
4 1 (7.69%) Service Delivery
4 1 (7.69%) MVC
4 1 (7.69%) Programme Management
4 1 (7.69%) Data Analysis
4 1 (7.69%) Web Analytics
4 1 (7.69%) Web Development
4 1 (7.69%) CRM
4 1 (7.69%) B2B
Programming Languages
1 3 (23.08%) Java
1 3 (23.08%) JavaScript
2 1 (7.69%) PHP
2 1 (7.69%) SQL
2 1 (7.69%) PowerShell
2 1 (7.69%) C
2 1 (7.69%) C#
2 1 (7.69%) C++
Qualifications
1 2 (15.38%) Degree
Systems Management
1 1 (7.69%) cPanel
Vendors
1 3 (23.08%) Alterian
2 1 (7.69%) Zend
2 1 (7.69%) SAP
2 1 (7.69%) Microsoft
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