The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Bath region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 41 25 33
Rank change year-on-year
-16 +8
Permanent jobs citing Marketing 18 24 11
As % of all permanent IT jobs located in Bath 3.89% 7.25% 4.14%
As % of the General category 13.53% 25.81% 12.94%
Number of salaries quoted 9 24 11
Average salary £48,500 £40,000 £35,000
Average salary % change year-on-year
+21.25% +14.28%
90% offered a salary of more than £31,500 £22,100 £32,500
10% offered a salary of more than £53,000 £47,500 £42,500
UK excluding London average salary £39,000 £35,000 £35,000
% change year-on-year
+11.42% -
Marketing
Somerset

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Bath region.

General Category
Bath
Permanent IT job ads with a match in the
General category
133 93 85
As % of all permanent IT jobs located in Bath 28.73% 28.10% 31.95%
Number of salaries quoted 97 84 84
Average salary £37,500 £40,000 £37,500
Average salary % change year-on-year
-6.25% +6.66%
90% offered a salary of more than £25,000 £22,500 £31,000
10% offered a salary of more than £60,000 £52,500 £50,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Bath

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Bath region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Bath

Marketing
Salary Trend in Bath

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Bath region.

Marketing Salary Trend in Bath

Marketing
Salary Histogram in Bath

This chart provides a salary histogram for IT jobs citing Marketing across the Bath region over the 3 months to 24 October 2014.

Marketing Salary Histogram in Bath

Marketing
Top 30 Related IT Skills in Bath

For the 6 months to 24 October 2014, IT jobs across the Bath region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 12 (30.77%) SQL Server
1 12 (30.77%) Games
2 11 (28.21%) Digital Marketing
3 10 (25.64%) HTML
3 10 (25.64%) Microsoft
4 9 (23.08%) MS Excel
4 9 (23.08%) Business Intelligence
5 8 (20.51%) Finance
5 8 (20.51%) Telecoms
5 8 (20.51%) Analytical Skills
6 7 (17.95%) Manufacturing
6 7 (17.95%) Advertising
6 7 (17.95%) DTV
6 7 (17.95%) SAP
6 7 (17.95%) Photography
6 7 (17.95%) Programme Management
6 7 (17.95%) Electronics
6 7 (17.95%) Alterian
6 7 (17.95%) SAP Oil and Gas
7 6 (15.38%) Statistics
7 6 (15.38%) Mathematics
7 6 (15.38%) Email Marketing
7 6 (15.38%) Social Media
7 6 (15.38%) MS Access
7 6 (15.38%) Linux
7 6 (15.38%) OO
7 6 (15.38%) Campaign Management
7 6 (15.38%) Analytics
8 5 (12.82%) Marketing Analytics
8 5 (12.82%) JavaScript

Marketing
Top Related IT Skills in Bath by Category

For the 6 months to 24 October 2014, IT jobs across the Bath region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (10.26%) Apache
1 4 (10.26%) CMS
2 3 (7.69%) SAS
3 2 (5.13%) MS Exchange
4 1 (2.56%) IIS
4 1 (2.56%) SharePoint
4 1 (2.56%) BizTalk Server
4 1 (2.56%) Drupal
4 1 (2.56%) WordPress
Applications
1 9 (23.08%) MS Excel
2 2 (5.13%) FastStats
3 1 (2.56%) SPSS
Business Applications
1 7 (17.95%) SAP Oil and Gas
Cloud Services
1 3 (7.69%) Cloud Computing
2 2 (5.13%) Office 365
Communications & Networking
1 2 (5.13%) HTTP
1 2 (5.13%) IPv4
1 2 (5.13%) IPv6
1 2 (5.13%) Firewall
1 2 (5.13%) VLAN
Database & Business Intelligence
1 12 (30.77%) SQL Server
2 6 (15.38%) MS Access
3 4 (10.26%) SQL Server Integration Services
3 4 (10.26%) MySQL
3 4 (10.26%) Relational Database
4 2 (5.13%) SQL Server 2012
4 2 (5.13%) Base SAS
4 2 (5.13%) SQL Server 2008
4 2 (5.13%) CouchDB
5 1 (2.56%) Business Intelligence Development Studio
5 1 (2.56%) SQL Server Reporting Services
5 1 (2.56%) SQL Server 2005
5 1 (2.56%) SSDT
General
1 12 (30.77%) Games
2 8 (20.51%) Telecoms
2 8 (20.51%) Finance
3 7 (17.95%) Manufacturing
3 7 (17.95%) Advertising
3 7 (17.95%) Electronics
4 1 (2.56%) Banking
4 1 (2.56%) Retail
Job Titles
1 9 (23.08%) Developer
2 7 (17.95%) Analyst
3 6 (15.38%) Marketing Manager
3 6 (15.38%) Email Marketing Manager
4 5 (12.82%) Consultant
5 4 (10.26%) Sales Consultant
5 4 (10.26%) Test Analyst
5 4 (10.26%) Pre Sales Consultant
5 4 (10.26%) LAMP Developer
5 4 (10.26%) Pre Sales Engineer
6 3 (7.69%) Insight Analyst
6 3 (7.69%) Content Editor
6 3 (7.69%) Marketing Executive
7 2 (5.13%) Linux Systems Administrator
7 2 (5.13%) Linux Administrator
7 2 (5.13%) Senior Insight Analyst
7 2 (5.13%) Android Developer
7 2 (5.13%) PHP LAMP Developer
7 2 (5.13%) Database Developer
7 2 (5.13%) SQL Developer
Libraries, Frameworks & Software Standards
1 10 (25.64%) HTML
2 4 (10.26%) CSS
2 4 (10.26%) Web Services
2 4 (10.26%) LAMP
3 2 (5.13%) Ruby on Rails
3 2 (5.13%) RESTful
3 2 (5.13%) Android SDK
3 2 (5.13%) .NET
Miscellaneous
1 8 (20.51%) Analytical Skills
2 7 (17.95%) DTV
2 7 (17.95%) Photography
3 6 (15.38%) Mathematics
3 6 (15.38%) Social Media
3 6 (15.38%) Statistics
4 2 (5.13%) Open Source
5 1 (2.56%) Algorithms
5 1 (2.56%) NHS
5 1 (2.56%) Replication
5 1 (2.56%) IPTV
5 1 (2.56%) Digital Media
5 1 (2.56%) FMCG
Operating Systems
1 6 (15.38%) Linux
2 2 (5.13%) SUSE
2 2 (5.13%) Debian
2 2 (5.13%) Fedora
2 2 (5.13%) Android
2 2 (5.13%) CentOS
2 2 (5.13%) Windows
3 1 (2.56%) Ubuntu
Processes & Methodologies
1 11 (28.21%) Digital Marketing
2 9 (23.08%) Business Intelligence
3 7 (17.95%) Programme Management
4 6 (15.38%) OO
4 6 (15.38%) Email Marketing
4 6 (15.38%) Analytics
4 6 (15.38%) Campaign Management
5 5 (12.82%) Marketing Analytics
6 4 (10.26%) Test Planning
6 4 (10.26%) Manual Testing
6 4 (10.26%) SEO
7 3 (7.69%) Competitive Intelligence
7 3 (7.69%) Pay per click
7 3 (7.69%) Telemarketing
7 3 (7.69%) Business Development
7 3 (7.69%) Agile Software Development
7 3 (7.69%) Content Management
7 3 (7.69%) Web Usability
7 3 (7.69%) Social Media Marketing
8 2 (5.13%) Data Migration
Programming Languages
1 5 (12.82%) PHP
1 5 (12.82%) JavaScript
2 4 (10.26%) SQL
2 4 (10.26%) T-SQL
3 3 (7.69%) PowerShell
3 3 (7.69%) C#
4 2 (5.13%) Bash Shell
4 2 (5.13%) Perl
4 2 (5.13%) Python
4 2 (5.13%) Ruby
5 1 (2.56%) VB.NET
Qualifications
1 4 (10.26%) ISEB
1 4 (10.26%) ISTQB
2 1 (2.56%) Microsoft Certification
2 1 (2.56%) MCP
2 1 (2.56%) MCSE
2 1 (2.56%) MCSA
System Software
1 2 (5.13%) Active Directory
1 2 (5.13%) Xen
1 2 (5.13%) VMware Infrastructure
1 2 (5.13%) Hyper-V
Vendors
1 10 (25.64%) Microsoft
2 7 (17.95%) Alterian
2 7 (17.95%) SAP
3 3 (7.69%) Facebook
3 3 (7.69%) Twitter
3 3 (7.69%) Google
4 2 (5.13%) Red Hat
4 2 (5.13%) VMware
5 1 (2.56%) Eloqua
5 1 (2.56%) Marketo