The first table below looks at the prevalence of the term Marketing in IT jobs advertised for the Bath region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Bath region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Marketing
Rank 42 20 37
Rank change year-on-year
-22 +17
Permanent jobs citing Marketing 13 31 8
As % of all permanent IT jobs located in Bath 3.78% 7.73% 3.25%
As % of the General category 9.29% 19.75% 11.76%
Number of salaries quoted 13 25 7
Average salary £42,000 £37,500 £29,000
Average salary % change year-on-year
+12.00% +29.31%
90% offered a salary of more than £22,700 £31,000 £27,500
10% offered a salary of more than £50,000 £48,500 £32,300
UK excluding London average salary £38,000 £37,500 £35,000
% change year-on-year
+1.33% +7.14%
General Category
Bath
Permanent IT job ads with a match in the
General category
140 157 68
As % of all permanent IT jobs located in Bath 40.70% 39.15% 27.64%
Number of salaries quoted 132 141 67
Average salary £47,500 £37,500 £35,000
Average salary % change year-on-year
+26.66% +7.14%
90% offered a salary of more than £26,900 £27,500 £25,000
10% offered a salary of more than £55,000 £50,000 £55,000
UK excluding London average salary £42,500 £42,000 £42,500
% change year-on-year
+1.19% -1.17%
Marketing
Somerset

Marketing
Jobs Demand Trend in Bath

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Bath region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Bath

Marketing
Salary Trend in Bath

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Bath region.

Marketing Salary Trend in Bath

Marketing
Salary Histogram in Bath

This chart provides a salary histogram for IT jobs citing Marketing across the Bath region over the 3 months to 18 April 2014.

Marketing Salary Histogram in Bath

Marketing
Top 30 Related IT Skills in Bath

For the 6 months to 18 April 2014, IT jobs across the Bath region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 18 (42.86%) HTML
1 18 (42.86%) CSS
2 15 (35.71%) SQL Server
3 13 (30.95%) Photoshop
3 13 (30.95%) Dreamweaver
3 13 (30.95%) W3C
4 12 (28.57%) XHTML
5 11 (26.19%) SQL
5 11 (26.19%) SQL Server 2008
6 10 (23.81%) Direct Marketing
6 10 (23.81%) Finance
7 9 (21.43%) SAS
8 7 (16.67%) SPSS
8 7 (16.67%) SQL Server Integration Services
9 6 (14.29%) SQL Server Reporting Services
9 6 (14.29%) Business Intelligence
10 5 (11.90%) DTV
10 5 (11.90%) PRINCE2
10 5 (11.90%) SAP
10 5 (11.90%) Manufacturing
10 5 (11.90%) Electronics
10 5 (11.90%) Telecoms
10 5 (11.90%) Programme Management
10 5 (11.90%) Digital Marketing
10 5 (11.90%) Responsive Web Design
10 5 (11.90%) Analytics
10 5 (11.90%) SAP Oil and Gas
10 5 (11.90%) Retail
10 5 (11.90%) Degree
11 4 (9.52%) Mathematics

Marketing
Top Related IT Skills in Bath by Category

For the 6 months to 18 April 2014, IT jobs across the Bath region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (21.43%) SAS
2 2 (4.76%) CMS
3 1 (2.38%) Lync
Applications
1 13 (30.95%) Photoshop
2 7 (16.67%) SPSS
3 3 (7.14%) MS Excel
4 2 (4.76%) FastStats
5 1 (2.38%) MS PowerPoint
Business Applications
1 5 (11.90%) SAP Oil and Gas
2 1 (2.38%) Agresso
2 1 (2.38%) Google Analytics
Communications & Networking
1 1 (2.38%) Wireless
1 1 (2.38%) Unified Communications
Database & Business Intelligence
1 15 (35.71%) SQL Server
2 11 (26.19%) SQL Server 2008
3 7 (16.67%) SQL Server Integration Services
4 6 (14.29%) SQL Server Reporting Services
5 3 (7.14%) SQL Server 2005
6 2 (4.76%) SQL Server 2012
6 2 (4.76%) Relational Database
7 1 (2.38%) Data Mining
Development Applications
1 13 (30.95%) Dreamweaver
2 1 (2.38%) Subversion
2 1 (2.38%) Team Foundation Server
General
1 10 (23.81%) Finance
2 5 (11.90%) Manufacturing
2 5 (11.90%) Electronics
2 5 (11.90%) Telecoms
2 5 (11.90%) Retail
3 1 (2.38%) Advertising
Job Titles
1 20 (47.62%) Developer
2 11 (26.19%) Front-End Developer
3 7 (16.67%) Analyst
4 6 (14.29%) Insight Analyst
5 4 (9.52%) Graduate
6 3 (7.14%) Junior Developer
6 3 (7.14%) Web Developer
6 3 (7.14%) Consultant
6 3 (7.14%) Junior
7 2 (4.76%) CSS Developer
7 2 (4.76%) HTML Developer
7 2 (4.76%) Junior Web Developer
7 2 (4.76%) Business Manager
7 2 (4.76%) Database Consultant
7 2 (4.76%) DBA
7 2 (4.76%) Applications Developer
7 2 (4.76%) Sales Executive
7 2 (4.76%) SQL Developer
7 2 (4.76%) SQL DBA
7 2 (4.76%) Database Developer
Libraries, Frameworks & Software Standards
1 18 (42.86%) HTML
1 18 (42.86%) CSS
2 12 (28.57%) XHTML
3 3 (7.14%) .NET
3 3 (7.14%) ASP.NET
4 2 (4.76%) WPF
5 1 (2.38%) XML
5 1 (2.38%) WinForms
5 1 (2.38%) JSON
5 1 (2.38%) jQuery
5 1 (2.38%) ASP.NET MVC
Miscellaneous
1 13 (30.95%) W3C
2 5 (11.90%) DTV
3 4 (9.52%) Mathematics
4 1 (2.38%) Statistics
4 1 (2.38%) Social Media
Operating Systems
1 1 (2.38%) Windows
Processes & Methodologies
1 10 (23.81%) Direct Marketing
2 6 (14.29%) Business Intelligence
3 5 (11.90%) PRINCE2
3 5 (11.90%) Programme Management
3 5 (11.90%) Digital Marketing
3 5 (11.90%) Responsive Web Design
3 5 (11.90%) Analytics
4 4 (9.52%) Database Marketing
4 4 (9.52%) CRM
5 3 (7.14%) Project Management
5 3 (7.14%) Web Development
5 3 (7.14%) Marketing Analytics
6 2 (4.76%) Email Marketing
6 2 (4.76%) Campaign Management
6 2 (4.76%) Data-Driven Marketing
6 2 (4.76%) Performance Tuning
6 2 (4.76%) MVC
6 2 (4.76%) Requirements Analysis
6 2 (4.76%) Business Development
6 2 (4.76%) Content Management
Programming Languages
1 11 (26.19%) SQL
2 4 (9.52%) T-SQL
3 3 (7.14%) JavaScript
3 3 (7.14%) C#
4 1 (2.38%) C
4 1 (2.38%) VB
4 1 (2.38%) VB.NET
Qualifications
1 5 (11.90%) Degree
2 1 (2.38%) SC Cleared
2 1 (2.38%) Security Cleared
Vendors
1 5 (11.90%) SAP
2 3 (7.14%) Microsoft
3 2 (4.76%) Adobe
4 1 (2.38%) Google
4 1 (2.38%) Unica
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