The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Bath region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 31 21 35
Rank change year-on-year
-10 +14
Permanent jobs citing Marketing 25 22 13
As % of all permanent IT jobs located in Bath 5.83% 7.36% 4.18%
As % of the General category 16.56% 17.60% 11.21%
Number of salaries quoted 19 21 13
Average salary £35,000 £40,000 £35,000
Average salary % change year-on-year
-12.50% +14.28%
90% offered a salary of more than £27,500 £27,500 £30,300
10% offered a salary of more than £51,000 £47,500 £37,500
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
Marketing
Somerset

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Bath region.

General Category
Bath
Permanent IT job ads with a match in the
General category
151 125 116
As % of all permanent IT jobs located in Bath 35.20% 41.81% 37.30%
Number of salaries quoted 123 118 111
Average salary £40,000 £40,000 £35,000
Average salary % change year-on-year
- +14.28%
90% offered a salary of more than £27,500 £24,000 £29,000
10% offered a salary of more than £57,500 £60,000 £50,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Bath

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Bath region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Bath

Marketing
Salary Trend in Bath

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Bath region.

Marketing Salary Trend in Bath

Marketing
Salary Histogram in Bath

This chart provides a salary histogram for IT jobs citing Marketing across the Bath region over the 3 months to 20 August 2014.

Marketing Salary Histogram in Bath

Marketing
Top 30 Related IT Skills in Bath

For the 6 months to 20 August 2014, IT jobs across the Bath region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 16 (42.11%) Digital Marketing
2 13 (34.21%) Business Intelligence
3 12 (31.58%) DTV
3 12 (31.58%) Finance
3 12 (31.58%) Manufacturing
3 12 (31.58%) SQL Server
3 12 (31.58%) SAP
3 12 (31.58%) Electronics
3 12 (31.58%) Telecoms
3 12 (31.58%) Programme Management
3 12 (31.58%) SAP Oil and Gas
4 8 (21.05%) HTML
5 7 (18.42%) CSS
5 7 (18.42%) Games
6 6 (15.79%) OO
6 6 (15.79%) Microsoft
6 6 (15.79%) Social Media
6 6 (15.79%) Relational Database
7 5 (13.16%) Analytics
7 5 (13.16%) Linux
7 5 (13.16%) JavaScript
7 5 (13.16%) SQL
8 4 (10.53%) T-SQL
8 4 (10.53%) C#
8 4 (10.53%) PHP
8 4 (10.53%) MS Excel
8 4 (10.53%) ISEB
8 4 (10.53%) Advertising
8 4 (10.53%) SEO
8 4 (10.53%) CMS

Marketing
Top Related IT Skills in Bath by Category

For the 6 months to 20 August 2014, IT jobs across the Bath region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (10.53%) CMS
2 3 (7.89%) Apache
3 2 (5.26%) MS Exchange
3 2 (5.26%) SAS
4 1 (2.63%) Drupal
4 1 (2.63%) WordPress
Applications
1 4 (10.53%) MS Excel
2 2 (5.26%) SPSS
2 2 (5.26%) FastStats
2 2 (5.26%) Photoshop
Business Applications
1 12 (31.58%) SAP Oil and Gas
2 1 (2.63%) Agresso
Cloud Services
1 3 (7.89%) Cloud Computing
2 2 (5.26%) Office 365
Communications & Networking
1 2 (5.26%) HTTP
1 2 (5.26%) IPv4
1 2 (5.26%) IPv6
1 2 (5.26%) Firewall
1 2 (5.26%) VLAN
Database & Business Intelligence
1 12 (31.58%) SQL Server
2 6 (15.79%) Relational Database
3 4 (10.53%) SQL Server 2008
4 3 (7.89%) MySQL
4 3 (7.89%) SQL Server Integration Services
5 2 (5.26%) SQL Server 2012
5 2 (5.26%) SQL Server 2005
5 2 (5.26%) CouchDB
6 1 (2.63%) Business Intelligence Development Studio
6 1 (2.63%) MS Access
6 1 (2.63%) Data Mining
6 1 (2.63%) SQL Server Reporting Services
6 1 (2.63%) SSDT
Development Applications
1 2 (5.26%) Dreamweaver
General
1 12 (31.58%) Electronics
1 12 (31.58%) Telecoms
1 12 (31.58%) Finance
1 12 (31.58%) Manufacturing
2 7 (18.42%) Games
3 4 (10.53%) Advertising
4 1 (2.63%) Retail
Job Titles
1 12 (31.58%) Developer
2 6 (15.79%) Analyst
2 6 (15.79%) Consultant
3 4 (10.53%) Sales Consultant
3 4 (10.53%) Test Analyst
3 4 (10.53%) Pre Sales Engineer
3 4 (10.53%) Pre Sales Consultant
4 3 (7.89%) Marketing Executive
4 3 (7.89%) LAMP Developer
4 3 (7.89%) Content Editor
5 2 (5.26%) Linux Administrator
5 2 (5.26%) Insight Analyst
5 2 (5.26%) Android Developer
5 2 (5.26%) Software Developer
5 2 (5.26%) Project Manager
5 2 (5.26%) Systems Administrator
5 2 (5.26%) Database Consultant
5 2 (5.26%) Administrator
5 2 (5.26%) Database Developer
5 2 (5.26%) SQL Developer
Libraries, Frameworks & Software Standards
1 8 (21.05%) HTML
2 7 (18.42%) CSS
3 3 (7.89%) Web Services
3 3 (7.89%) .NET
3 3 (7.89%) LAMP
4 2 (5.26%) RESTful
4 2 (5.26%) XHTML
4 2 (5.26%) Android SDK
4 2 (5.26%) ASP.NET
4 2 (5.26%) Ruby on Rails
5 1 (2.63%) JSON
5 1 (2.63%) WPF
5 1 (2.63%) jQuery
5 1 (2.63%) XML
5 1 (2.63%) ASP.NET MVC
5 1 (2.63%) WinForms
Miscellaneous
1 12 (31.58%) DTV
2 6 (15.79%) Social Media
3 2 (5.26%) Statistics
3 2 (5.26%) Photography
3 2 (5.26%) Mathematics
3 2 (5.26%) Open Source
4 1 (2.63%) W3C
4 1 (2.63%) Replication
Operating Systems
1 5 (13.16%) Linux
2 2 (5.26%) SUSE
2 2 (5.26%) Debian
2 2 (5.26%) Fedora
2 2 (5.26%) Android
2 2 (5.26%) CentOS
2 2 (5.26%) Windows
3 1 (2.63%) Ubuntu
Processes & Methodologies
1 16 (42.11%) Digital Marketing
2 13 (34.21%) Business Intelligence
3 12 (31.58%) Programme Management
4 6 (15.79%) OO
5 5 (13.16%) Analytics
6 4 (10.53%) SEO
6 4 (10.53%) Manual Testing
7 3 (7.89%) Web Usability
7 3 (7.89%) Social Media Marketing
7 3 (7.89%) Pay per click
7 3 (7.89%) Telemarketing
7 3 (7.89%) Competitive Intelligence
7 3 (7.89%) Business Development
7 3 (7.89%) PRINCE2
7 3 (7.89%) Content Management
7 3 (7.89%) Project Management
7 3 (7.89%) Marketing Analytics
8 2 (5.26%) Android Development
8 2 (5.26%) DevOps
8 2 (5.26%) Data Analysis
Programming Languages
1 5 (13.16%) JavaScript
1 5 (13.16%) SQL
2 4 (10.53%) T-SQL
2 4 (10.53%) C#
2 4 (10.53%) PHP
3 2 (5.26%) Perl
3 2 (5.26%) VB.NET
3 2 (5.26%) Python
3 2 (5.26%) Ruby
3 2 (5.26%) PowerShell
3 2 (5.26%) Bash Shell
4 1 (2.63%) VB
Qualifications
1 4 (10.53%) ISEB
1 4 (10.53%) ISTQB
2 1 (2.63%) Degree
2 1 (2.63%) Microsoft Certification
2 1 (2.63%) MCP
2 1 (2.63%) MCSE
2 1 (2.63%) MCSA
System Software
1 2 (5.26%) Active Directory
1 2 (5.26%) Xen
1 2 (5.26%) VMware Infrastructure
1 2 (5.26%) Hyper-V
Vendors
1 12 (31.58%) SAP
2 6 (15.79%) Microsoft
3 3 (7.89%) Google
3 3 (7.89%) Facebook
3 3 (7.89%) Twitter
4 2 (5.26%) Red Hat
4 2 (5.26%) VMware
5 1 (2.63%) Alterian
5 1 (2.63%) Marketo
5 1 (2.63%) Unica
5 1 (2.63%) Eloqua
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Bristol, Chippenham, Gloucester, Bath, Swindon,...
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