The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Bath region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Marketing
Rank 34 38 55
Rank change year-on-year
+4 +17
Permanent jobs citing Marketing 17 8 14
As % of all permanent IT jobs located in Bath 5.30% 2.78% 2.97%
As % of the General category 18.48% 10.53% 8.86%
Number of salaries quoted 17 8 11
Median salary £35,200 £37,000 £37,500
Median salary % change year-on-year
-4.86% -1.33%
UK excluding London median salary £38,500 £40,000 £38,000
% change year-on-year
-3.75% +5.26%
Marketing
Somerset

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Bath region.

General Category
Bath
Permanent IT job ads with a match in the
General category
92 76 158
As % of all permanent IT jobs located in Bath 28.66% 26.39% 33.47%
Number of salaries quoted 89 68 139
Median salary £37,500 £37,500 £37,500
90% offered a salary of more than £27,500 £25,000 £26,900
10% offered a salary of more than £55,000 £55,000 £45,000
UK excluding London median salary £45,000 £45,000 £43,500
% change year-on-year
- +3.44%

Marketing
Jobs Demand Trend in Bath

The demand trend of job ads across the Bath region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Bath

Marketing
Salary Trend in Bath

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Bath region.

Marketing Salary Trend in Bath

Marketing
Salary Histogram in Bath

This chart provides a salary histogram for IT jobs citing Marketing across the Bath region over the 3 months to 28 June 2016.

Marketing Salary Histogram in Bath

Marketing
Top 30 Related IT Skills in Bath

For the 6 months to 28 June 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Bath region with a requirement for Marketing.

1 30 (68.18%) Digital Marketing
2 27 (61.36%) Finance
3 25 (56.82%) Manufacturing
3 25 (56.82%) Electronics
3 25 (56.82%) Telecoms
3 25 (56.82%) Programme Management
3 25 (56.82%) SAP Oil and Gas
3 25 (56.82%) SAP
3 25 (56.82%) Business Intelligence
4 14 (31.82%) Microsoft
4 14 (31.82%) Analytics
5 11 (25.00%) SQL
6 10 (22.73%) CRM
6 10 (22.73%) Agile Software Development
6 10 (22.73%) Degree
7 9 (20.45%) Computer Science
7 9 (20.45%) SQL Server
8 8 (18.18%) Analytical Skills
9 7 (15.91%) JavaScript
9 7 (15.91%) C#
9 7 (15.91%) MS Excel
10 6 (13.64%) Project Management
11 5 (11.36%) SPSS
11 5 (11.36%) SAS
11 5 (11.36%) CSS
11 5 (11.36%) HTML
11 5 (11.36%) Java
11 5 (11.36%) PHP
11 5 (11.36%) .NET
11 5 (11.36%) Propensity Modelling

Marketing
Top Related IT Skills in Bath by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (11.36%) SAS
2 1 (2.27%) SharePoint
Applications
1 7 (15.91%) MS Excel
2 5 (11.36%) SPSS
3 3 (6.82%) Spreadsheet
4 2 (4.55%) MS Office
4 2 (4.55%) MS Project
5 1 (2.27%) MS PowerPoint
5 1 (2.27%) Photoshop
5 1 (2.27%) PrintSoft PReS
Business Applications
1 25 (56.82%) SAP Oil and Gas
2 4 (9.09%) Dynamics CRM
3 2 (4.55%) Unit4 Business World
Cloud Services
1 2 (4.55%) SaaS
2 1 (2.27%) MailChimp
2 1 (2.27%) Office 365
Communications & Networking
1 1 (2.27%) Firewall
1 1 (2.27%) Intranet
Database & Business Intelligence
1 9 (20.45%) SQL Server
2 4 (9.09%) Oracle Database
2 4 (9.09%) SQL Server 2008
3 3 (6.82%) Relational Database
4 2 (4.55%) Base SAS
4 2 (4.55%) CouchDB
4 2 (4.55%) MySQL
4 2 (4.55%) QlikView
4 2 (4.55%) SAS Enterprise Guide
4 2 (4.55%) SQL Server 2012
4 2 (4.55%) SQL Server 2014
5 1 (2.27%) MS Access
5 1 (2.27%) NoSQL
5 1 (2.27%) RDBMS
5 1 (2.27%) SQL Server Integration Services
Development Applications
1 4 (9.09%) Visual Studio
2 1 (2.27%) gulp
2 1 (2.27%) Maven
General
1 27 (61.36%) Finance
2 25 (56.82%) Electronics
2 25 (56.82%) Manufacturing
2 25 (56.82%) Telecoms
3 3 (6.82%) Billing
4 1 (2.27%) Advertising
4 1 (2.27%) Legal
Job Titles
1 16 (36.36%) Developer
2 6 (13.64%) Analyst
2 6 (13.64%) Senior Manager
3 5 (11.36%) Analytics Manager
4 4 (9.09%) .NET Developer
4 4 (9.09%) Java Engineer
4 4 (9.09%) Project Manager
4 4 (9.09%) Senior Analyst
4 4 (9.09%) Senior Analytics Manager
4 4 (9.09%) Software Developer
5 3 (6.82%) C# Developer
5 3 (6.82%) C# Software Developer
5 3 (6.82%) C++ Developer
5 3 (6.82%) C++ Software Developer
5 3 (6.82%) C++/C# Developer
5 3 (6.82%) Junior
6 2 (4.55%) Applications Engineer
6 2 (4.55%) Data Migration Manager
6 2 (4.55%) Migration Project Manager
6 2 (4.55%) Product Owner
Libraries, Frameworks & Software Standards
1 5 (11.36%) .NET
1 5 (11.36%) CSS
1 5 (11.36%) HTML
1 5 (11.36%) jQuery
2 4 (9.09%) ASP.NET
2 4 (9.09%) ASP.NET MVC
2 4 (9.09%) Hibernate
2 4 (9.09%) JSON
2 4 (9.09%) RESTful
2 4 (9.09%) Spring
2 4 (9.09%) XML
2 4 (9.09%) XSLT
3 2 (4.55%) Web Services
4 1 (2.27%) CSS3
4 1 (2.27%) Flash
4 1 (2.27%) HTML5
4 1 (2.27%) Node.js
4 1 (2.27%) Visualforce
Miscellaneous
1 9 (20.45%) Computer Science
2 8 (18.18%) Analytical Skills
3 5 (11.36%) Visualisation
4 4 (9.09%) User Experience
5 3 (6.82%) Biology
5 3 (6.82%) Mathematics
5 3 (6.82%) Statistics
6 1 (2.27%) Driving Licence
6 1 (2.27%) Social Media
Operating Systems
1 4 (9.09%) Android
1 4 (9.09%) Apple iOS
2 2 (4.55%) Windows
2 2 (4.55%) Windows Server
3 1 (2.27%) Linux
3 1 (2.27%) Windows Server 2008
3 1 (2.27%) Windows Server 2012
Processes & Methodologies
1 30 (68.18%) Digital Marketing
2 25 (56.82%) Business Intelligence
2 25 (56.82%) Programme Management
3 14 (31.82%) Analytics
4 10 (22.73%) Agile Software Development
4 10 (22.73%) CRM
5 6 (13.64%) Project Management
6 5 (11.36%) Data Visualisation
6 5 (11.36%) Propensity Modelling
7 4 (9.09%) Direct Marketing
7 4 (9.09%) MVC
7 4 (9.09%) OO
7 4 (9.09%) OOD
7 4 (9.09%) Service Delivery
7 4 (9.09%) Waterfall
8 3 (6.82%) 3D Modelling
8 3 (6.82%) Data Analytics
8 3 (6.82%) ETL
8 3 (6.82%) Predictive Modelling
8 3 (6.82%) Web Development
Programming Languages
1 11 (25.00%) SQL
2 7 (15.91%) C#
2 7 (15.91%) JavaScript
3 5 (11.36%) Java
3 5 (11.36%) PHP
4 3 (6.82%) C++
5 2 (4.55%) R
6 1 (2.27%) ActionScript
6 1 (2.27%) ActionScript 2.0
6 1 (2.27%) ActionScript 3.0
6 1 (2.27%) Apex Code
6 1 (2.27%) Bash Shell
6 1 (2.27%) PowerShell
6 1 (2.27%) Python
6 1 (2.27%) T-SQL
6 1 (2.27%) VB.NET
Qualifications
1 10 (22.73%) Degree
Quality Assurance & Compliance
1 2 (4.55%) SLA
System Software
1 4 (9.09%) Active Directory
2 1 (2.27%) Virtual Servers
2 1 (2.27%) VMware ESXi
2 1 (2.27%) VMware Infrastructure
2 1 (2.27%) vSphere
Systems Management
1 1 (2.27%) Opscode Chef
1 1 (2.27%) Puppet
Vendors
1 25 (56.82%) SAP
2 14 (31.82%) Microsoft
3 4 (9.09%) Oracle
4 1 (2.27%) Adobe
4 1 (2.27%) Cisco
4 1 (2.27%) HP
4 1 (2.27%) Salesforce.com
4 1 (2.27%) VMware
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