The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Bath region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 26 44 27
Rank change year-on-year
+18 -17
Permanent jobs citing Marketing 20 7 27
As % of all permanent IT jobs located in Bath 7.81% 2.60% 8.41%
As % of the General category 24.39% 8.86% 18.75%
Number of salaries quoted 20 7 25
Average salary £33,000 £45,000 £22,500
Average salary % change year-on-year
-26.66% +100.00%
90% offered a salary of more than £25,900 £29,000 £18,400
10% offered a salary of more than £50,000 £59,000 £48,000
UK excluding London average salary £40,000 £37,500 £38,000
% change year-on-year
+6.66% -1.31%
Marketing
Somerset

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Bath region.

General Category
Bath
Permanent IT job ads with a match in the
General category
82 79 144
As % of all permanent IT jobs located in Bath 32.03% 29.37% 44.86%
Number of salaries quoted 72 75 122
Average salary £35,000 £37,500 £37,500
Average salary % change year-on-year
-6.66% -
90% offered a salary of more than £26,000 £25,500 £20,000
10% offered a salary of more than £45,000 £52,500 £50,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in Bath

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Bath region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Bath

Marketing
Salary Trend in Bath

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Bath region.

Marketing Salary Trend in Bath

Marketing
Salary Histogram in Bath

This chart provides a salary histogram for IT jobs citing Marketing across the Bath region over the 3 months to 13 February 2016.

Marketing Salary Histogram in Bath

Marketing
Top 30 Related IT Skills in Bath

For the 6 months to 13 February 2016, IT jobs across the Bath region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 20 (52.63%) Digital Marketing
2 15 (39.47%) Degree
3 14 (36.84%) Finance
4 11 (28.95%) Telecoms
4 11 (28.95%) PHP
4 11 (28.95%) SQL Server
4 11 (28.95%) Computer Science
4 11 (28.95%) Programme Management
4 11 (28.95%) User Experience
5 10 (26.32%) Apple iOS
5 10 (26.32%) Hibernate
5 10 (26.32%) Spring
5 10 (26.32%) SAP Oil and Gas
5 10 (26.32%) Android
5 10 (26.32%) RESTful
5 10 (26.32%) SAP
5 10 (26.32%) Java
5 10 (26.32%) XML
5 10 (26.32%) XSLT
5 10 (26.32%) Business Intelligence
5 10 (26.32%) Electronics
5 10 (26.32%) Manufacturing
6 8 (21.05%) SQL
6 8 (21.05%) Analytical Skills
7 7 (18.42%) CRM
7 7 (18.42%) Microsoft
8 5 (13.16%) C#
8 5 (13.16%) SQL Server 2008
8 5 (13.16%) Strategic Planning
8 5 (13.16%) VMware

Marketing
Top Related IT Skills in Bath by Category

For the 6 months to 13 February 2016, IT jobs across the Bath region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (7.89%) Office Communications Server
1 3 (7.89%) SharePoint
2 2 (5.26%) IIS
3 1 (2.63%) ArcGIS
Applications
1 3 (7.89%) MS Excel
2 1 (2.63%) MS Office
2 1 (2.63%) MS Project
2 1 (2.63%) Spreadsheet
Business Applications
1 10 (26.32%) SAP Oil and Gas
2 2 (5.26%) FastStats
3 1 (2.63%) Dynamics CRM
Cloud Services
1 1 (2.63%) Amazon AWS
Communications & Networking
1 1 (2.63%) Firewall
1 1 (2.63%) Internet
Database & Business Intelligence
1 11 (28.95%) SQL Server
2 5 (13.16%) SQL Server 2008
3 4 (10.53%) SQL Server 2005
4 3 (7.89%) SQL Server Integration Services
5 1 (2.63%) GIS
5 1 (2.63%) SQL Server Reporting Services
General
1 14 (36.84%) Finance
2 11 (28.95%) Telecoms
3 10 (26.32%) Electronics
3 10 (26.32%) Manufacturing
4 2 (5.26%) Billing
5 1 (2.63%) Banking
5 1 (2.63%) Multimedia
5 1 (2.63%) Publishing
5 1 (2.63%) Retail
Job Titles
1 8 (21.05%) Java Engineer
2 6 (15.79%) Developer
2 6 (15.79%) Junior
3 4 (10.53%) IT Manager
3 4 (10.53%) Product Manager
4 3 (7.89%) Account Manager
4 3 (7.89%) Applications Support
4 3 (7.89%) Architect
4 3 (7.89%) Support Engineer
5 2 (5.26%) Account Director
5 2 (5.26%) Applications Engineer
5 2 (5.26%) Applications Support Engineer
5 2 (5.26%) CRM Manager
5 2 (5.26%) Insight Director
5 2 (5.26%) Insight Manager
5 2 (5.26%) Java Developer
5 2 (5.26%) Senior Account Manager
5 2 (5.26%) Senior Manager
5 2 (5.26%) Solutions Architect
5 2 (5.26%) SQL Developer
Libraries, Frameworks & Software Standards
1 10 (26.32%) Hibernate
1 10 (26.32%) RESTful
1 10 (26.32%) Spring
1 10 (26.32%) XML
1 10 (26.32%) XSLT
2 4 (10.53%) .NET
2 4 (10.53%) ASP.NET
2 4 (10.53%) CSS
2 4 (10.53%) HTML
3 2 (5.26%) Web Services
4 1 (2.63%) AngularJS
4 1 (2.63%) CSS3
4 1 (2.63%) HTML5
4 1 (2.63%) React
4 1 (2.63%) Symfony
Miscellaneous
1 11 (28.95%) Computer Science
1 11 (28.95%) User Experience
2 8 (21.05%) Analytical Skills
3 1 (2.63%) Biology
3 1 (2.63%) Data Protection Act
3 1 (2.63%) Mathematics
3 1 (2.63%) Visualisation
Operating Systems
1 10 (26.32%) Android
1 10 (26.32%) Apple iOS
2 4 (10.53%) Windows
2 4 (10.53%) Windows Server
2 4 (10.53%) Windows Server 2008
2 4 (10.53%) Windows Server 2012
3 3 (7.89%) Linux
3 3 (7.89%) Unix
Processes & Methodologies
1 20 (52.63%) Digital Marketing
2 11 (28.95%) Programme Management
3 10 (26.32%) Business Intelligence
4 7 (18.42%) CRM
5 5 (13.16%) Analytics
5 5 (13.16%) Presales
5 5 (13.16%) Strategic Planning
6 4 (10.53%) Data Protection
6 4 (10.53%) Marketing Automation
6 4 (10.53%) Product Marketing
6 4 (10.53%) Time Management
7 3 (7.89%) Direct Marketing
7 3 (7.89%) E-Commerce
7 3 (7.89%) Responsive Web Design
7 3 (7.89%) Service Delivery
8 2 (5.26%) Business Development
8 2 (5.26%) Campaign Management
8 2 (5.26%) Data Analytics
8 2 (5.26%) Project Management
8 2 (5.26%) Web Development
Programming Languages
1 11 (28.95%) PHP
2 10 (26.32%) Java
3 8 (21.05%) SQL
4 5 (13.16%) C#
5 4 (10.53%) JavaScript
6 1 (2.63%) C
6 1 (2.63%) C++
6 1 (2.63%) T-SQL
Qualifications
1 15 (39.47%) Degree
Quality Assurance & Compliance
1 3 (7.89%) SLA
2 2 (5.26%) ISO/IEC 27001
System Software
1 3 (7.89%) Hyper-V
1 3 (7.89%) Microsoft App-V
2 2 (5.26%) Active Directory
3 1 (2.63%) VMware ESXi
3 1 (2.63%) VMware Infrastructure
3 1 (2.63%) vSphere
Systems Management
1 3 (7.89%) SCOM
Vendors
1 10 (26.32%) SAP
2 7 (18.42%) Microsoft
3 5 (13.16%) VMware
4 2 (5.26%) Alterian
5 1 (2.63%) Cisco
5 1 (2.63%) ESRI
5 1 (2.63%) Zend
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