The first table below looks at the prevalence of the term Marketing in IT jobs advertised for the Bath region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Bath region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Marketing
Rank 15 35 33
Rank change year-on-year
+20 -2
Permanent jobs citing Marketing 38 8 9
As % of all permanent IT jobs located in Bath 10.16% 3.756% 4.369%
As % of the General category 25.50% 11.76% 8.571%
Number of salaries quoted 36 7 9
Average salary £37,500 £32,500 £22,000
Average salary % change year-on-year
+15.38% +47.72%
90% offered a salary of more than £30,000 £28,100 £21,000
10% offered a salary of more than £48,000 £35,000 £42,000
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
All of the General Category
Bath
Permanent IT job ads with a match in the
General category
149 68 105
As % of all permanent IT jobs located in Bath 39.84% 31.92% 50.97%
Number of salaries quoted 143 67 100
Average salary £37,500 £35,000 £37,500
Average salary % change year-on-year
+7.14% -6.66%
90% offered a salary of more than £27,500 £29,000 £22,500
10% offered a salary of more than £50,000 £90,000 £60,000
UK excluding London average salary £42,500 £42,500 £41,000
% change year-on-year
- +3.65%
Marketing
Somerset

Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Bath region as a proportion of the total demand within the General category.

Bath Marketing Jobs Demand Trend

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Bath region.

Bath Marketing Salary Trend

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing across the Bath region over the 3 months to 24 May 2013.

Bath Marketing Salary Histogram

Marketing
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the Bath region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 27 (56.25%) SQL
2 25 (52.08%) SAS
2 25 (52.08%) SPSS
3 19 (39.58%) SQL Server
4 18 (37.50%) T-SQL
4 18 (37.50%) SQL Server Reporting Services
4 18 (37.50%) SQL Server Integration Services
5 17 (35.42%) SQL Server 2008
5 17 (35.42%) FastStats
6 14 (29.17%) Data Analysis
6 14 (29.17%) Analytics
7 13 (27.08%) Digital Media
7 13 (27.08%) Telecoms
8 12 (25.00%) HTML
8 12 (25.00%) JavaScript
8 12 (25.00%) CSS
9 10 (20.83%) Direct Marketing
10 9 (18.75%) PHP
11 7 (14.58%) Finance
12 6 (12.50%) Java
13 5 (10.42%) Digital Marketing
13 5 (10.42%) Degree
13 5 (10.42%) MySQL
14 4 (8.333%) CAD
14 4 (8.333%) AutoCAD
14 4 (8.333%) CAE
14 4 (8.333%) .NET
14 4 (8.333%) Retail
14 4 (8.333%) Games
14 4 (8.333%) Maya

Marketing
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the Bath region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Development
1 12 (25.00%) HTML
1 12 (25.00%) CSS
2 4 (8.333%) .NET
3 3 (6.250%) jQuery
3 3 (6.250%) LAMP
3 3 (6.250%) XML
3 3 (6.250%) XSLT
4 2 (4.167%) J2EE
4 2 (4.167%) HTML5
5 1 (2.083%) ASP.NET
5 1 (2.083%) XHTML
Application Platforms
1 25 (52.08%) SAS
2 3 (6.250%) Drupal
3 2 (4.167%) CMS
4 1 (2.083%) Apache
Applications
1 25 (52.08%) SPSS
2 17 (35.42%) FastStats
3 4 (8.333%) AutoCAD
3 4 (8.333%) Maya
3 4 (8.333%) 3ds Max
4 1 (2.083%) Photoshop
4 1 (2.083%) MS Excel
Database & Business Intelligence
1 19 (39.58%) SQL Server
2 18 (37.50%) SQL Server Reporting Services
2 18 (37.50%) SQL Server Integration Services
3 17 (35.42%) SQL Server 2008
4 5 (10.42%) MySQL
5 1 (2.083%) SQL Server Analysis Services
5 1 (2.083%) OLAP
Development Applications
1 2 (4.167%) Subversion
2 1 (2.083%) Dreamweaver
General
1 13 (27.08%) Telecoms
2 7 (14.58%) Finance
3 4 (8.333%) Retail
3 4 (8.333%) Games
4 1 (2.083%) Advertising
4 1 (2.083%) Publishing
Job Titles
1 20 (41.67%) Analyst
2 15 (31.25%) Developer
3 12 (25.00%) Data Analyst
4 6 (12.50%) PHP Developer
4 6 (12.50%) Insight Analyst
5 5 (10.42%) Designer
6 4 (8.333%) Design Engineer
6 4 (8.333%) Animator
6 4 (8.333%) CAD Designer
6 4 (8.333%) 3D Animator
7 3 (6.250%) Senior Analyst
7 3 (6.250%) Web Developer
7 3 (6.250%) Senior Data Analyst
8 2 (4.167%) Data Manager
8 2 (4.167%) .NET Developer
8 2 (4.167%) Database Developer
8 2 (4.167%) Senior Developer
8 2 (4.167%) Database Manager
8 2 (4.167%) Front-End Developer
9 1 (2.083%) PHP MySQL Developer
Miscellaneous
1 13 (27.08%) Digital Media
2 4 (8.333%) Animation
2 4 (8.333%) Augmented Reality
2 4 (8.333%) Mobile App
3 1 (2.083%) Computer Science
3 1 (2.083%) iPad
3 1 (2.083%) W3C
Operating Systems
1 2 (4.167%) Android
1 2 (4.167%) Apple iOS
2 1 (2.083%) Linux
Processes & Methodologies
1 14 (29.17%) Data Analysis
1 14 (29.17%) Analytics
2 10 (20.83%) Direct Marketing
3 5 (10.42%) Digital Marketing
4 4 (8.333%) CAD
4 4 (8.333%) CAE
4 4 (8.333%) 3D Modelling
5 3 (6.250%) Email Marketing
6 2 (4.167%) OOP
6 2 (4.167%) Business Intelligence
6 2 (4.167%) Data Management
6 2 (4.167%) Marketing Intelligence
7 1 (2.083%) Continuous Improvement
7 1 (2.083%) Marketing Strategy
7 1 (2.083%) Marketing Management
7 1 (2.083%) Customer Engagement
7 1 (2.083%) Web Development
7 1 (2.083%) Information Security
7 1 (2.083%) Content Management
7 1 (2.083%) ETL
Programming Languages
1 27 (56.25%) SQL
2 18 (37.50%) T-SQL
3 12 (25.00%) JavaScript
4 9 (18.75%) PHP
5 6 (12.50%) Java
6 3 (6.250%) C#
Qualifications
1 5 (10.42%) Degree
Quality Assurance & Compliance
1 1 (2.083%) ISO/IEC 27001
Vendors
1 4 (8.333%) SolidWorks
2 2 (4.167%) Microsoft
2 2 (4.167%) Alterian
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