The table below looks at the statistics for SEO skills in IT jobs advertised for the Bath region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 57 41 40
Rank change year-on-year
-16 -1
Permanent jobs citing SEO 1 1 6
As % of all permanent IT jobs located in Bath 0.23% 0.34% 1.99%
As % of the Processes & Methodologies category 0.29% 0.42% 2.40%
Number of salaries quoted 0 1 6
Average salary - £23,500 £34,000
Average salary % change year-on-year
- -30.88%
UK excluding London average salary £30,000 £31,500 £31,500
% change year-on-year
-4.76% -
SEO
Somerset

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Bath region.

Processes & Methodologies Category
Bath
Permanent IT job ads with a match in the
Processes & Methodologies category
345 237 250
As % of all permanent IT jobs located in Bath 80.23% 80.89% 82.78%
Number of salaries quoted 295 221 237
Average salary £35,000 £36,500 £37,500
Average salary % change year-on-year
-4.10% -2.66%
90% offered a salary of more than £27,000 £25,000 £28,750
10% offered a salary of more than £55,000 £60,000 £50,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Bath

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Bath region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Bath

SEO
Salary Trend in Bath

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Bath region.

SEO Salary Trend in Bath

SEO
Top 30 Related IT Skills in Bath

For the 6 months to 29 August 2014, IT jobs across the Bath region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 4 (100.00%) Marketing
2 3 (75.00%) Google
2 3 (75.00%) Pay per click
2 3 (75.00%) Telemarketing
2 3 (75.00%) Digital Marketing
2 3 (75.00%) Cloud Computing
2 3 (75.00%) Social Media
2 3 (75.00%) Social Media Marketing
2 3 (75.00%) Facebook
2 3 (75.00%) Twitter
2 3 (75.00%) Competitive Intelligence
3 2 (50.00%) Programme Management
3 2 (50.00%) SAP Oil and Gas
3 2 (50.00%) Electronics
3 2 (50.00%) Telecoms
3 2 (50.00%) Finance
3 2 (50.00%) Manufacturing
3 2 (50.00%) SAP
3 2 (50.00%) Business Intelligence
3 2 (50.00%) DTV
4 1 (25.00%) Microsoft
4 1 (25.00%) CSS
4 1 (25.00%) MS Excel
4 1 (25.00%) HTML
4 1 (25.00%) JavaScript
4 1 (25.00%) PHP
4 1 (25.00%) CMS
4 1 (25.00%) Games
4 1 (25.00%) Web Analytics
4 1 (25.00%) Analytics

SEO
Top Related IT Skills in Bath by Category

For the 6 months to 29 August 2014, IT jobs across the Bath region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) CMS
1 1 (25.00%) Drupal
1 1 (25.00%) WordPress
Applications
1 1 (25.00%) MS Excel
Business Applications
1 2 (50.00%) SAP Oil and Gas
Cloud Services
1 3 (75.00%) Cloud Computing
General
1 4 (100.00%) Marketing
2 2 (50.00%) Electronics
2 2 (50.00%) Telecoms
2 2 (50.00%) Finance
2 2 (50.00%) Manufacturing
3 1 (25.00%) Games
Job Titles
1 3 (75.00%) Marketing Executive
2 1 (25.00%) SEO Manager
2 1 (25.00%) Senior Manager
Libraries, Frameworks & Software Standards
1 1 (25.00%) HTML
1 1 (25.00%) CSS
Miscellaneous
1 3 (75.00%) Social Media
2 2 (50.00%) DTV
3 1 (25.00%) Photography
Processes & Methodologies
1 3 (75.00%) Competitive Intelligence
1 3 (75.00%) Pay per click
1 3 (75.00%) Telemarketing
1 3 (75.00%) Digital Marketing
1 3 (75.00%) Social Media Marketing
2 2 (50.00%) Business Intelligence
2 2 (50.00%) Programme Management
3 1 (25.00%) Web Analytics
3 1 (25.00%) Analytics
Programming Languages
1 1 (25.00%) JavaScript
1 1 (25.00%) PHP
Vendors
1 3 (75.00%) Google
1 3 (75.00%) Facebook
1 3 (75.00%) Twitter
2 2 (50.00%) SAP
3 1 (25.00%) Microsoft