The table below looks at the statistics for SEO skills in IT jobs advertised for the Bath region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 59 40 39
Rank change year-on-year
-19 -1
Permanent jobs citing SEO 1 1 9
As % of all permanent IT jobs located in Bath 0.22% 0.32% 2.95%
As % of the Processes & Methodologies category 0.26% 0.40% 3.66%
Number of salaries quoted 0 1 9
Average salary - £23,500 £28,000
Average salary % change year-on-year
- -16.07%
UK excluding London average salary £30,000 £31,250 £30,000
% change year-on-year
-4.00% +4.16%
SEO
Somerset

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Bath region.

Processes & Methodologies Category
Bath
Permanent IT job ads with a match in the
Processes & Methodologies category
387 253 246
As % of all permanent IT jobs located in Bath 83.77% 82.14% 80.66%
Number of salaries quoted 309 237 239
Average salary £35,500 £37,500 £38,500
Average salary % change year-on-year
-5.33% -2.59%
90% offered a salary of more than £27,000 £23,500 £29,000
10% offered a salary of more than £57,500 £60,000 £50,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Bath

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Bath region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Bath

SEO
Salary Trend in Bath

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Bath region.

SEO Salary Trend in Bath

SEO
Top 30 Related IT Skills in Bath

For the 6 months to 18 September 2014, IT jobs across the Bath region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 4 (100.00%) Marketing
2 3 (75.00%) Google
2 3 (75.00%) Pay per click
2 3 (75.00%) Telemarketing
2 3 (75.00%) Digital Marketing
2 3 (75.00%) Cloud Computing
2 3 (75.00%) Social Media
2 3 (75.00%) Social Media Marketing
2 3 (75.00%) Facebook
2 3 (75.00%) Twitter
2 3 (75.00%) Agile Software Development
2 3 (75.00%) Competitive Intelligence
3 2 (50.00%) SAP Oil and Gas
3 2 (50.00%) Electronics
3 2 (50.00%) Telecoms
3 2 (50.00%) Finance
3 2 (50.00%) Manufacturing
3 2 (50.00%) SAP
3 2 (50.00%) Business Intelligence
3 2 (50.00%) DTV
3 2 (50.00%) Programme Management
4 1 (25.00%) Analytics
4 1 (25.00%) Analytical Skills
4 1 (25.00%) WordPress
4 1 (25.00%) Photography
4 1 (25.00%) Drupal
4 1 (25.00%) Microsoft
4 1 (25.00%) CSS
4 1 (25.00%) MS Excel
4 1 (25.00%) HTML

SEO
Top Related IT Skills in Bath by Category

For the 6 months to 18 September 2014, IT jobs across the Bath region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) WordPress
1 1 (25.00%) Drupal
1 1 (25.00%) CMS
Applications
1 1 (25.00%) MS Excel
Business Applications
1 2 (50.00%) SAP Oil and Gas
Cloud Services
1 3 (75.00%) Cloud Computing
General
1 4 (100.00%) Marketing
2 2 (50.00%) Electronics
2 2 (50.00%) Telecoms
2 2 (50.00%) Finance
2 2 (50.00%) Manufacturing
3 1 (25.00%) Games
Job Titles
1 3 (75.00%) Marketing Executive
2 1 (25.00%) SEO Manager
2 1 (25.00%) Senior Manager
Libraries, Frameworks & Software Standards
1 1 (25.00%) CSS
1 1 (25.00%) HTML
Miscellaneous
1 3 (75.00%) Social Media
2 2 (50.00%) DTV
3 1 (25.00%) Analytical Skills
3 1 (25.00%) Photography
Processes & Methodologies
1 3 (75.00%) Pay per click
1 3 (75.00%) Telemarketing
1 3 (75.00%) Digital Marketing
1 3 (75.00%) Social Media Marketing
1 3 (75.00%) Agile Software Development
1 3 (75.00%) Competitive Intelligence
2 2 (50.00%) Business Intelligence
2 2 (50.00%) Programme Management
3 1 (25.00%) Analytics
3 1 (25.00%) Web Analytics
Programming Languages
1 1 (25.00%) JavaScript
1 1 (25.00%) PHP
Vendors
1 3 (75.00%) Google
1 3 (75.00%) Facebook
1 3 (75.00%) Twitter
2 2 (50.00%) SAP
3 1 (25.00%) Microsoft