The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Online Marketing
Rank 207 207 195
Rank change year-on-year
0 -12
Permanent jobs citing Online Marketing 17 18 22
As % of all permanent IT jobs located in Berkshire 0.31% 0.33% 0.42%
As % of the Processes & Methodologies category 0.38% 0.42% 0.55%
Number of salaries quoted 17 13 22
Average salary £40,000 £47,500 £32,500
Average salary % change year-on-year
-15.78% +46.15%
90% offered a salary of more than £23,500 £37,500 £25,500
10% offered a salary of more than £48,000 £55,000 £75,000
UK excluding London average salary £27,500 £30,000 £30,000
% change year-on-year
-8.33% -
Online Marketing
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4467 4243 3976
As % of all permanent IT jobs located in Berkshire 80.87% 78.60% 76.31%
Number of salaries quoted 3291 3057 3112
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £35,000 £32,500 £32,500
10% offered a salary of more than £73,000 £65,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Berkshire

Online Marketing
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Berkshire region.

Online Marketing Salary Trend in Berkshire

Online Marketing
Salary Histogram in Berkshire

This chart provides a salary histogram for IT jobs citing Online Marketing across the Berkshire region over the 3 months to 27 February 2015.

Online Marketing Salary Histogram in Berkshire

Online Marketing
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the Berkshire region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead 0 6 £37,500 -6.25%
Reading -4 3 £40,000 +23.07% 1
Bracknell - 1 £23,000 -
Online Marketing
South East

Online Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 27 February 2015, IT jobs across the Berkshire region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 26 (100.00%) Marketing
2 18 (69.23%) Analytics
3 17 (65.38%) Google
4 14 (53.85%) Web Analytics
4 14 (53.85%) Google Analytics
4 14 (53.85%) Adobe
5 13 (50.00%) HTML
5 13 (50.00%) Analytical Skills
6 11 (42.31%) E-Commerce
7 10 (38.46%) SQL
8 9 (34.62%) CSS
8 9 (34.62%) Social Media
9 8 (30.77%) OpenUP
9 8 (30.77%) Performance Management
9 8 (30.77%) Coremetrics
9 8 (30.77%) Business Intelligence
9 8 (30.77%) IBM
9 8 (30.77%) Telecoms
9 8 (30.77%) SEO
9 8 (30.77%) Business Analytics
9 8 (30.77%) Relational Database
10 6 (23.08%) User Experience
10 6 (23.08%) Graphic Design
10 6 (23.08%) jQuery
11 5 (19.23%) Digital Marketing
11 5 (19.23%) PHP
12 4 (15.38%) ISEB
12 4 (15.38%) Agile Software Development
12 4 (15.38%) Banking
12 4 (15.38%) Retail

Online Marketing
Top Related IT Skills in Berkshire by Category

For the 6 months to 27 February 2015, IT jobs across the Berkshire region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Applications
1 2 (7.69%) Photoshop
1 2 (7.69%) MS Excel
Business Applications
1 14 (53.85%) Google Analytics
Cloud Services
1 2 (7.69%) MailChimp
Communications & Networking
1 1 (3.85%) Internet
Database & Business Intelligence
1 8 (30.77%) Relational Database
Development Applications
1 2 (7.69%) QuickTest Pro
1 2 (7.69%) LoadRunner
1 2 (7.69%) Selenium
General
1 26 (100.00%) Marketing
2 8 (30.77%) Telecoms
3 4 (15.38%) Finance
3 4 (15.38%) Advertising
3 4 (15.38%) Banking
3 4 (15.38%) Retail
Job Titles
1 6 (23.08%) Web Designer
1 6 (23.08%) Designer
2 3 (11.54%) Marketing Manager
2 3 (11.54%) Online Marketing Manager
2 3 (11.54%) Analyst
3 2 (7.69%) Test Manager
3 2 (7.69%) Test Analyst
3 2 (7.69%) Content Manager
3 2 (7.69%) Online Content Manager
3 2 (7.69%) Online Marketing Specialist
3 2 (7.69%) PPC Specialist
3 2 (7.69%) Marketing Executive
3 2 (7.69%) PPC Manager
3 2 (7.69%) PPC Analyst
3 2 (7.69%) PPC Executive
4 1 (3.85%) Online Marketing Analyst
4 1 (3.85%) Web Developer
4 1 (3.85%) Lead Designer
4 1 (3.85%) Senior Manager
4 1 (3.85%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 13 (50.00%) HTML
2 9 (34.62%) CSS
3 6 (23.08%) jQuery
4 1 (3.85%) HTML5
Miscellaneous
1 13 (50.00%) Analytical Skills
2 9 (34.62%) Social Media
3 6 (23.08%) Graphic Design
3 6 (23.08%) User Experience
4 4 (15.38%) New Media
Operating Systems
1 2 (7.69%) UNIX
Processes & Methodologies
1 18 (69.23%) Analytics
2 14 (53.85%) Web Analytics
3 11 (42.31%) E-Commerce
4 8 (30.77%) Business Intelligence
4 8 (30.77%) SEO
4 8 (30.77%) Business Analytics
4 8 (30.77%) Performance Management
4 8 (30.77%) OpenUP
5 5 (19.23%) Digital Marketing
6 4 (15.38%) Email Marketing
6 4 (15.38%) Time Management
6 4 (15.38%) Web Design
6 4 (15.38%) Agile Software Development
6 4 (15.38%) Content Management
7 3 (11.54%) Pay per click
7 3 (11.54%) Web Development
8 2 (7.69%) Performance Testing
8 2 (7.69%) Test Management
8 2 (7.69%) Test Scripting
8 2 (7.69%) Software Testing
Programming Languages
1 10 (38.46%) SQL
2 5 (19.23%) PHP
Qualifications
1 4 (15.38%) ISEB
2 2 (7.69%) Degree
2 2 (7.69%) ISTQB Foundation Certification
Systems Management
1 2 (7.69%) HP Quality Center
Vendors
1 17 (65.38%) Google
2 14 (53.85%) Adobe
3 8 (30.77%) IBM
3 8 (30.77%) Coremetrics
4 2 (7.69%) Microsoft
4 2 (7.69%) HP