The first table below looks at the demand for Online Marketing skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Online Marketing
Rank 207 189 203
Rank change year-on-year
-18 +14
Permanent jobs citing Online Marketing 12 32 24
As % of all permanent IT jobs located in Berkshire 0.21% 0.58% 0.41%
As % of the Processes & Methodologies category 0.29% 0.79% 0.55%
Number of salaries quoted 5 22 23
Average salary £37,500 £39,250 £35,000
Average salary % change year-on-year
-4.45% +12.14%
UK excluding London average salary £30,000 £32,000 £28,000
% change year-on-year
-6.25% +14.28%
Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4157 4051 4372
As % of all permanent IT jobs located in Berkshire 73.69% 73.18% 73.99%
Number of salaries quoted 2798 3113 3678
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £30,000 £32,000 £30,250
10% offered a salary of more than £75,000 £65,000 £70,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Online Marketing
South East

Online Marketing
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Berkshire

Online Marketing
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Berkshire region.

Online Marketing Salary Trend in Berkshire

Online Marketing
Salary Histogram in Berkshire

This chart provides a salary histogram for IT jobs citing Online Marketing across the Berkshire region over the 3 months to 31 July 2014.

Online Marketing Salary Histogram in Berkshire

Online Marketing
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the Berkshire region over the 3 months to 31 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -1 5 £37,500 +7.14%
Maidenhead - 5 - - 1
Slough +3 1 £60,000 +46.34%
Bracknell -10 1 £32,500 -
Online Marketing
South East

Online Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 31 July 2014, IT jobs across the Berkshire region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 25 (100.00%) Marketing
2 10 (40.00%) SEO
3 8 (32.00%) Telecoms
3 8 (32.00%) Pay per click
3 8 (32.00%) Digital Marketing
4 7 (28.00%) Project Management
5 6 (24.00%) SQL
5 6 (24.00%) Advertising
5 6 (24.00%) Drupal
5 6 (24.00%) Social Media
5 6 (24.00%) Analytics
6 5 (20.00%) CSS3
6 5 (20.00%) HTML5
6 5 (20.00%) jQuery
6 5 (20.00%) Smartphone
6 5 (20.00%) Agile Software Development
6 5 (20.00%) Scrum
6 5 (20.00%) Internet
6 5 (20.00%) Photoshop
6 5 (20.00%) Broadband
6 5 (20.00%) HTML
6 5 (20.00%) JavaScript
6 5 (20.00%) PHP
6 5 (20.00%) CSS
7 4 (16.00%) Python
7 4 (16.00%) Content Management
7 4 (16.00%) Ruby
7 4 (16.00%) Retail
7 4 (16.00%) Data Management
7 4 (16.00%) Requirements Analysis

Online Marketing
Top Related IT Skills in Berkshire by Category

For the 6 months to 31 July 2014, IT jobs across the Berkshire region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (24.00%) Drupal
2 4 (16.00%) WordPress
3 3 (12.00%) CMS
Applications
1 5 (20.00%) Photoshop
2 1 (4.00%) MS PowerPoint
2 1 (4.00%) MS Office
2 1 (4.00%) MS Excel
2 1 (4.00%) Adobe Illustrator
Business Applications
1 2 (8.00%) Google Analytics
1 2 (8.00%) SiteCatalyst
Communications & Networking
1 5 (20.00%) Internet
1 5 (20.00%) Broadband
Database & Business Intelligence
1 2 (8.00%) Relational Database
Development Applications
1 4 (16.00%) Git (software)
General
1 25 (100.00%) Marketing
2 8 (32.00%) Telecoms
3 6 (24.00%) Advertising
4 4 (16.00%) Retail
5 3 (12.00%) Finance
6 2 (8.00%) Billing
7 1 (4.00%) Banking
Job Titles
1 7 (28.00%) Marketing Executive
2 6 (24.00%) Digital Marketing Executive
3 5 (20.00%) Digital Marketing Manager
3 5 (20.00%) Marketing Manager
3 5 (20.00%) Developer
4 4 (16.00%) Web Developer
4 4 (16.00%) UI Developer
4 4 (16.00%) Front-End Developer
4 4 (16.00%) Front-End Web Developer
4 4 (16.00%) UI Programmer
5 1 (4.00%) ScrumMaster
5 1 (4.00%) E-Commerce Manager
5 1 (4.00%) Junior PHP Developer
5 1 (4.00%) Junior
5 1 (4.00%) Junior Developer
5 1 (4.00%) PHP Developer
5 1 (4.00%) Account Manager
Libraries, Frameworks & Software Standards
1 5 (20.00%) CSS3
1 5 (20.00%) HTML5
1 5 (20.00%) jQuery
1 5 (20.00%) HTML
1 5 (20.00%) CSS
2 4 (16.00%) Django
3 1 (4.00%) CodeIgniter
3 1 (4.00%) LAMP
Miscellaneous
1 6 (24.00%) Social Media
2 5 (20.00%) Smartphone
3 4 (16.00%) FMCG
3 4 (16.00%) Open Source
3 4 (16.00%) Digital Media
Processes & Methodologies
1 10 (40.00%) SEO
2 8 (32.00%) Pay per click
2 8 (32.00%) Digital Marketing
3 7 (28.00%) Project Management
4 6 (24.00%) Analytics
5 5 (20.00%) Agile Software Development
5 5 (20.00%) Scrum
6 4 (16.00%) Content Management
6 4 (16.00%) Data Management
6 4 (16.00%) Requirements Analysis
6 4 (16.00%) Continuous Improvement
6 4 (16.00%) Responsive Web Design
7 3 (12.00%) Product Management
8 2 (8.00%) Business Intelligence
8 2 (8.00%) Web Analytics
8 2 (8.00%) Performance Management
8 2 (8.00%) Direct Marketing
8 2 (8.00%) Business Analytics
8 2 (8.00%) Social Media Marketing
8 2 (8.00%) Marketing Analytics
Programming Languages
1 6 (24.00%) SQL
2 5 (20.00%) JavaScript
2 5 (20.00%) PHP
3 4 (16.00%) Python
3 4 (16.00%) Ruby
4 1 (4.00%) Java
Qualifications
1 3 (12.00%) Degree
Vendors
1 2 (8.00%) IBM
1 2 (8.00%) Adobe
1 2 (8.00%) Google
1 2 (8.00%) Coremetrics
1 2 (8.00%) HubSpot
2 1 (4.00%) Salesforce.com
Maidenhead, Berkshire
Three
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