The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Web Analytics
Rank 216 210 200
Rank change year-on-year
-6 -10
Permanent jobs citing Web Analytics 7 12 28
As % of all permanent IT jobs located in Berkshire 0.12% 0.21% 0.50%
As % of the Processes & Methodologies category 0.15% 0.28% 0.65%
Number of salaries quoted 6 9 15
Average salary £60,000 £62,500 £50,000
Average salary % change year-on-year
-4.00% +25.00%
UK excluding London average salary £40,000 £35,000 £37,500
% change year-on-year
+14.28% -6.66%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4589 4299 4280
As % of all permanent IT jobs located in Berkshire 77.61% 76.33% 76.66%
Number of salaries quoted 3058 3215 3522
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £31,000 £32,500 £30,000
10% offered a salary of more than £75,000 £65,000 £70,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Web Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Berkshire region.

Web Analytics Salary Trend in Berkshire

Web Analytics
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 22 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell - 3 £60,000 -
Reading -11 2 £60,000 -4.00%
Maidenhead - 1 - - 1
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 22 September 2014, IT jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 12 (100.00%) Analytics
2 8 (66.67%) E-Commerce
3 7 (58.33%) Agile Software Development
3 7 (58.33%) Marketing
3 7 (58.33%) Digital Marketing
4 6 (50.00%) HTML
4 6 (50.00%) Adobe
5 5 (41.67%) SEO
5 5 (41.67%) User Experience
6 4 (33.33%) TDD
6 4 (33.33%) Extreme Programming
6 4 (33.33%) Java
6 4 (33.33%) Groovy
6 4 (33.33%) Google
6 4 (33.33%) NoSQL
6 4 (33.33%) Feature Driven Development
6 4 (33.33%) BDD
6 4 (33.33%) Google Analytics
6 4 (33.33%) Scala
7 3 (25.00%) User Acceptance Testing
7 3 (25.00%) Usability Testing
7 3 (25.00%) SiteCatalyst
7 3 (25.00%) Coremetrics
7 3 (25.00%) Web Development
7 3 (25.00%) Degree
7 3 (25.00%) Revenue Management
7 3 (25.00%) Multivariate Testing
7 3 (25.00%) Mathematics
7 3 (25.00%) MS Excel
7 3 (25.00%) WebTrends

Web Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 22 September 2014, IT jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Applications
1 3 (25.00%) MS Excel
Business Applications
1 4 (33.33%) Google Analytics
2 3 (25.00%) SiteCatalyst
2 3 (25.00%) WebTrends
3 1 (8.33%) Optimost
Cloud Services
1 1 (8.33%) SaaS
Communications & Networking
1 2 (16.67%) HTTP
2 1 (8.33%) SMS
Database & Business Intelligence
1 4 (33.33%) NoSQL
2 2 (16.67%) MongoDB
General
1 7 (58.33%) Marketing
2 3 (25.00%) Finance
2 3 (25.00%) Legal
3 1 (8.33%) Retail
Job Titles
1 4 (33.33%) Business Analyst
1 4 (33.33%) Analyst
1 4 (33.33%) Agile Business Analyst
2 3 (25.00%) Consultant
2 3 (25.00%) E-Commerce Manager
3 2 (16.67%) Technical Business Analyst
3 2 (16.67%) Technical Analyst
3 2 (16.67%) Solutions Consultant
4 1 (8.33%) Digital Marketing Manager
4 1 (8.33%) Senior Manager
4 1 (8.33%) Marketing Manager
Libraries, Frameworks & Software Standards
1 6 (50.00%) HTML
2 2 (16.67%) Ajax
2 2 (16.67%) RESTful
Miscellaneous
1 5 (41.67%) User Experience
2 3 (25.00%) Mathematics
2 3 (25.00%) Analytical Skills
2 3 (25.00%) Mobile App
3 2 (16.67%) Web 2.0
4 1 (8.33%) Social Media
Processes & Methodologies
1 12 (100.00%) Analytics
2 8 (66.67%) E-Commerce
3 7 (58.33%) Agile Software Development
3 7 (58.33%) Digital Marketing
4 5 (41.67%) SEO
5 4 (33.33%) TDD
5 4 (33.33%) Extreme Programming
5 4 (33.33%) Feature Driven Development
5 4 (33.33%) BDD
6 3 (25.00%) User Acceptance Testing
6 3 (25.00%) Usability Testing
6 3 (25.00%) Web Development
6 3 (25.00%) Revenue Management
6 3 (25.00%) Multivariate Testing
6 3 (25.00%) Process Management
6 3 (25.00%) Stakeholder Management
7 2 (16.67%) Scrum
7 2 (16.67%) Pair Programming
7 2 (16.67%) SOA
7 2 (16.67%) User Stories
Programming Languages
1 4 (33.33%) Java
1 4 (33.33%) Groovy
1 4 (33.33%) Scala
2 3 (25.00%) C
3 2 (16.67%) JavaScript
Qualifications
1 3 (25.00%) Degree
Quality Assurance & Compliance
1 1 (8.33%) QA
Vendors
1 6 (50.00%) Adobe
2 4 (33.33%) Google
3 3 (25.00%) Coremetrics
3 3 (25.00%) Microsoft
3 3 (25.00%) Omniture
4 2 (16.67%) IBM