The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 28 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Nov 2014
Same period 2013 Same period 2012
Web Analytics
Rank 206 222 192
Rank change year-on-year
+16 -30
Permanent jobs citing Web Analytics 23 18 31
As % of all permanent IT jobs located in Berkshire 0.39% 0.30% 0.58%
As % of the Processes & Methodologies category 0.49% 0.38% 0.74%
Number of salaries quoted 12 18 29
Average salary £62,500 £62,500 £52,500
Average salary % change year-on-year
- +19.04%
90% offered a salary of more than £60,000 £35,250 £40,200
10% offered a salary of more than £65,000 £65,500 £60,000
UK excluding London average salary £40,000 £35,000 £37,500
% change year-on-year
+14.28% -6.66%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4689 4725 4164
As % of all permanent IT jobs located in Berkshire 79.57% 78.25% 77.40%
Number of salaries quoted 3159 3501 3375
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £75,000 £65,000 £70,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Berkshire region.

Web Analytics Salary Trend in Berkshire

Web Analytics
Salary Histogram in Berkshire

This chart provides a salary histogram for IT jobs citing Web Analytics across the Berkshire region over the 3 months to 28 November 2014.

Web Analytics Salary Histogram in Berkshire

Web Analytics
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 28 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Slough - 9 £35,000 -
Maidenhead +5 6 £62,500 +16.27%
Bracknell - 5 £65,000 -
Reading -4 2 - -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 28 November 2014, IT jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 31 (100.00%) Analytics
2 26 (83.87%) Marketing
3 18 (58.06%) Adobe
4 16 (51.61%) Digital Marketing
5 14 (45.16%) Analytical Skills
6 13 (41.94%) User Experience
6 13 (41.94%) Google
6 13 (41.94%) Google Analytics
7 11 (35.48%) Coremetrics
7 11 (35.48%) Degree
8 10 (32.26%) Agile Software Development
8 10 (32.26%) IBM
8 10 (32.26%) SEO
8 10 (32.26%) E-Commerce
8 10 (32.26%) Performance Management
9 8 (25.81%) OpenUP
9 8 (25.81%) Online Marketing
9 8 (25.81%) Relational Database
9 8 (25.81%) Business Analytics
9 8 (25.81%) Business Intelligence
9 8 (25.81%) SQL
10 7 (22.58%) MS Excel
11 6 (19.35%) C
11 6 (19.35%) HTML
11 6 (19.35%) Finance
11 6 (19.35%) Legal
11 6 (19.35%) Process Management
11 6 (19.35%) Stakeholder Management
11 6 (19.35%) Microsoft
11 6 (19.35%) Content Management

Web Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 28 November 2014, IT jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (3.23%) CMS
1 1 (3.23%) Adobe CQ
Applications
1 7 (22.58%) MS Excel
Business Applications
1 13 (41.94%) Google Analytics
2 6 (19.35%) SiteCatalyst
3 3 (9.68%) WebTrends
4 1 (3.23%) Optimost
Communications & Networking
1 2 (6.45%) HTTP
2 1 (3.23%) SMS
Database & Business Intelligence
1 8 (25.81%) Relational Database
2 4 (12.90%) NoSQL
3 2 (6.45%) MongoDB
4 1 (3.23%) Big Data
General
1 26 (83.87%) Marketing
2 6 (19.35%) Finance
2 6 (19.35%) Legal
3 2 (6.45%) Advertising
3 2 (6.45%) German Language
4 1 (3.23%) Retail
Job Titles
1 6 (19.35%) E-Commerce Manager
2 5 (16.13%) Analyst
3 4 (12.90%) Business Analyst
3 4 (12.90%) Agile Business Analyst
4 3 (9.68%) IT Manager
5 2 (6.45%) Consultant
5 2 (6.45%) Account Manager
5 2 (6.45%) Technical Analyst
5 2 (6.45%) Technical Account Manager
5 2 (6.45%) Technical Manager
5 2 (6.45%) Solutions Consultant
5 2 (6.45%) Technical Business Analyst
6 1 (3.23%) Web Analyst
6 1 (3.23%) Marketing Manager
6 1 (3.23%) Digital Marketing Manager
6 1 (3.23%) Senior Architect
6 1 (3.23%) Architect
6 1 (3.23%) Senior Manager
Libraries, Frameworks & Software Standards
1 6 (19.35%) HTML
2 2 (6.45%) Ajax
2 2 (6.45%) RESTful
3 1 (3.23%) Apache Sling
3 1 (3.23%) JSR 170
3 1 (3.23%) .NET
3 1 (3.23%) J2EE
Miscellaneous
1 14 (45.16%) Analytical Skills
2 13 (41.94%) User Experience
3 6 (19.35%) Mathematics
3 6 (19.35%) Social Media
3 6 (19.35%) Mobile App
4 3 (9.68%) Computer Science
5 2 (6.45%) Web 2.0
6 1 (3.23%) Data Structures
6 1 (3.23%) Data Extraction
Processes & Methodologies
1 31 (100.00%) Analytics
2 16 (51.61%) Digital Marketing
3 10 (32.26%) Performance Management
3 10 (32.26%) E-Commerce
3 10 (32.26%) SEO
3 10 (32.26%) Agile Software Development
4 8 (25.81%) Business Intelligence
4 8 (25.81%) Online Marketing
4 8 (25.81%) OpenUP
4 8 (25.81%) Business Analytics
5 6 (19.35%) Multivariate Testing
5 6 (19.35%) Revenue Management
5 6 (19.35%) User Acceptance Testing
5 6 (19.35%) Usability Testing
5 6 (19.35%) Content Management
5 6 (19.35%) Web Development
5 6 (19.35%) Process Management
5 6 (19.35%) Stakeholder Management
6 5 (16.13%) Search Engine Marketing
6 5 (16.13%) Web Design
Programming Languages
1 8 (25.81%) SQL
2 6 (19.35%) C
3 5 (16.13%) Java
4 4 (12.90%) JavaScript
4 4 (12.90%) Groovy
4 4 (12.90%) Scala
Qualifications
1 11 (35.48%) Degree
Quality Assurance & Compliance
1 1 (3.23%) QA
Vendors
1 18 (58.06%) Adobe
2 13 (41.94%) Google
3 11 (35.48%) Coremetrics
4 10 (32.26%) IBM
5 6 (19.35%) Microsoft
6 3 (9.68%) Omniture