The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 20 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Location
3 months to
20 May 2013
Same period 2012 Same period 2011
Web Analytics
Rank 199 186 161
Rank change year-on-year
-13 -25
Permanent jobs citing Web Analytics 15 33 28
As % of all permanent IT jobs located in Berkshire 0.291% 0.536% 0.552%
As % of the Processes & Methodologies category 0.420% 0.766% 0.807%
Number of salaries quoted 14 27 23
Average salary £37,000 £42,500 £45,000
Average salary % change year-on-year
-12.94% -5.55%
90% offered a salary of more than £30,000 £37,500 £31,500
10% offered a salary of more than £50,000 £60,000 £55,000
UK excluding London average salary £37,500 £36,500 £39,250
% change year-on-year
+2.73% -7.00%
All Processes & Methodologies
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3570 4308 3468
As % of all permanent IT jobs located in Berkshire 69.35% 70.03% 68.36%
Number of salaries quoted 2733 3626 2877
Average salary £47,000 £45,000 £45,000
Average salary % change year-on-year
+4.44% -
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £67,500 £67,500 £65,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Web Analytics
South East

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Berkshire Web Analytics Jobs Demand Trend

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Berkshire region.

Berkshire Web Analytics Salary Trend

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics across the Berkshire region over the 3 months to 20 May 2013.

Berkshire Web Analytics Salary Histogram

Web Analytics
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 20 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Reading -2 6 £40,000 -5.88%
Newbury - 5 £30,000 -
Maidenhead +17 1 £36,500 +62.22%
Slough - 1 - -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills

For the 6 months to 20 May 2013, IT jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 25 (100.00%) Analytics
2 16 (64.00%) Marketing
3 14 (56.00%) SEO
4 13 (52.00%) Degree
5 12 (48.00%) E-Commerce
6 10 (40.00%) HTML
6 10 (40.00%) Data Analysis
6 10 (40.00%) Digital Marketing
7 9 (36.00%) SaaS
7 9 (36.00%) CSS
7 9 (36.00%) Project Management
8 8 (32.00%) JavaScript
8 8 (32.00%) Online Marketing
9 7 (28.00%) SiteCatalyst
9 7 (28.00%) Enterprise Software
9 7 (28.00%) Microsoft
9 7 (28.00%) Adobe
9 7 (28.00%) Service Delivery
10 5 (20.00%) Percussion
10 5 (20.00%) Log4j
10 5 (20.00%) Retail
10 5 (20.00%) ATG
10 5 (20.00%) CMS
10 5 (20.00%) Oracle 10g
10 5 (20.00%) Sun
10 5 (20.00%) Eclipse
10 5 (20.00%) Shell Script
10 5 (20.00%) Java
10 5 (20.00%) MySQL
10 5 (20.00%) Oracle

Web Analytics
Top Related IT Skills by Category

For the 6 months to 20 May 2013, IT jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Development
1 10 (40.00%) HTML
2 9 (36.00%) CSS
3 5 (20.00%) JDBC
3 5 (20.00%) JSP
3 5 (20.00%) Servlets
3 5 (20.00%) SOAP
3 5 (20.00%) Web Services
3 5 (20.00%) XML
3 5 (20.00%) XSLT
3 5 (20.00%) J2SE
3 5 (20.00%) JMS
3 5 (20.00%) AWT
3 5 (20.00%) Spring
3 5 (20.00%) Apache Axis
3 5 (20.00%) Taglibs
3 5 (20.00%) DHTML
4 2 (8.000%) Flash
5 1 (4.000%) XHTML
Application Platforms
1 5 (20.00%) Apache
1 5 (20.00%) Tomcat
1 5 (20.00%) CMS
1 5 (20.00%) Magento
2 1 (4.000%) SAS
Applications
1 3 (12.00%) MS PowerPoint
2 2 (8.000%) MS Office
3 1 (4.000%) MS Excel
Business Applications
1 7 (28.00%) SiteCatalyst
2 4 (16.00%) Google Analytics
3 1 (4.000%) WebTrends
Communications & Networking
1 4 (16.00%) Internet
Database & Business Intelligence
1 5 (20.00%) MySQL
1 5 (20.00%) SQL Server
1 5 (20.00%) Oracle 9i
1 5 (20.00%) Oracle 10g
2 3 (12.00%) SAP BW
2 3 (12.00%) Data Mining
2 3 (12.00%) TOAD
Development Applications
1 5 (20.00%) Ant
1 5 (20.00%) JUnit
1 5 (20.00%) Eclipse
1 5 (20.00%) Log4j
1 5 (20.00%) Team Foundation Server
General
1 16 (64.00%) Marketing
2 5 (20.00%) Retail
3 4 (16.00%) Finance
4 2 (8.000%) French Language
4 2 (8.000%) German Language
5 1 (4.000%) Games
Job Titles
1 12 (48.00%) Analyst
2 7 (28.00%) Engagement Manager
3 5 (20.00%) Support Analyst
3 5 (20.00%) Applications Support
3 5 (20.00%) Applications Support Analyst
4 3 (12.00%) Data Analyst
4 3 (12.00%) Consultant
5 2 (8.000%) Project Manager
5 2 (8.000%) Business Analyst
5 2 (8.000%) Web Manager
5 2 (8.000%) Quantitative Analyst
5 2 (8.000%) Web Project Manager
6 1 (4.000%) Web Analyst
6 1 (4.000%) Marketing Manager
6 1 (4.000%) Product Analyst
6 1 (4.000%) Digital Marketing Manager
6 1 (4.000%) Sales Manager
Miscellaneous
1 9 (36.00%) SaaS
2 7 (28.00%) Enterprise Software
3 5 (20.00%) Statistics
4 3 (12.00%) Computer Science
4 3 (12.00%) Data Extraction
4 3 (12.00%) Visualisation
5 2 (8.000%) Machine Learning
5 2 (8.000%) Mathematics
5 2 (8.000%) Economics
6 1 (4.000%) Copywriting
6 1 (4.000%) Online Gambling
Operating Systems
1 5 (20.00%) UNIX
Processes & Methodologies
1 25 (100.00%) Analytics
2 14 (56.00%) SEO
3 12 (48.00%) E-Commerce
4 10 (40.00%) Data Analysis
4 10 (40.00%) Digital Marketing
5 9 (36.00%) Project Management
6 8 (32.00%) Online Marketing
7 7 (28.00%) Service Delivery
8 5 (20.00%) UML
8 5 (20.00%) OO
8 5 (20.00%) Content Management
9 4 (16.00%) Business Intelligence
10 3 (12.00%) Statistical Analysis
10 3 (12.00%) Web Testing
10 3 (12.00%) Customer Insight
11 2 (8.000%) Multivariate Testing
11 2 (8.000%) Quantitative Analysis
11 2 (8.000%) Business Analysis
11 2 (8.000%) PRINCE2
11 2 (8.000%) Scrum
Programming Languages
1 8 (32.00%) JavaScript
2 5 (20.00%) Java
2 5 (20.00%) Shell Script
3 4 (16.00%) SQL
4 2 (8.000%) Python
4 2 (8.000%) Perl
4 2 (8.000%) PHP
Qualifications
1 13 (52.00%) Degree
2 2 (8.000%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 2 (8.000%) SLA
Vendors
1 7 (28.00%) Microsoft
1 7 (28.00%) Adobe
2 5 (20.00%) Sun
2 5 (20.00%) ATG
2 5 (20.00%) Percussion
2 5 (20.00%) Oracle
2 5 (20.00%) hybris
2 5 (20.00%) JBoss
3 4 (16.00%) Omniture
3 4 (16.00%) Google
4 3 (12.00%) SAP
5 1 (4.000%) Hitwise