The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 209 209 192
Rank change year-on-year
0 -17
Permanent jobs citing Web Analytics 7 8 33
As % of all permanent IT jobs located in Berkshire 0.12% 0.14% 0.56%
As % of the Processes & Methodologies category 0.17% 0.20% 0.75%
Number of salaries quoted 7 4 15
Average salary £62,500 £40,000 £50,000
Average salary % change year-on-year
+56.25% -20.00%
90% offered a salary of more than £61,500 £27,200 £39,000
10% offered a salary of more than £72,000 £50,000 £70,500
UK excluding London average salary £37,500 £37,500 £37,500
Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4150 4044 4374
As % of all permanent IT jobs located in Berkshire 73.78% 73.15% 73.97%
Number of salaries quoted 2792 3111 3681
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £30,000 £32,000 £30,250
10% offered a salary of more than £75,500 £65,000 £70,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Web Analytics
South East

Web Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Berkshire region.

Web Analytics Salary Trend in Berkshire

Web Analytics
Salary Histogram in Berkshire

This chart provides a salary histogram for IT jobs citing Web Analytics across the Berkshire region over the 3 months to 1 August 2014.

Web Analytics Salary Histogram in Berkshire

Web Analytics
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -1 3 £62,500 -
Slough - 2 £62,500 -
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 1 August 2014, IT jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 15 (100.00%) Analytics
2 11 (73.33%) SEO
3 9 (60.00%) Marketing
4 8 (53.33%) E-Commerce
5 7 (46.67%) Digital Marketing
6 6 (40.00%) Pay per click
7 5 (33.33%) CMS
7 5 (33.33%) Extreme Programming
7 5 (33.33%) Agile Software Development
7 5 (33.33%) TDD
7 5 (33.33%) HTML
7 5 (33.33%) Java
7 5 (33.33%) Feature Driven Development
7 5 (33.33%) Marketing Strategy
7 5 (33.33%) Social Media
7 5 (33.33%) BDD
8 4 (26.67%) NoSQL
8 4 (26.67%) Social Media Marketing
8 4 (26.67%) Groovy
8 4 (26.67%) Scala
8 4 (26.67%) Google Analytics
8 4 (26.67%) Email Marketing
8 4 (26.67%) German Language
8 4 (26.67%) Google
8 4 (26.67%) Content Management
9 3 (20.00%) Coremetrics
9 3 (20.00%) Pair Programming
9 3 (20.00%) Scrum
9 3 (20.00%) IBM
9 3 (20.00%) Adobe

Web Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 1 August 2014, IT jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (33.33%) CMS
2 1 (6.67%) SharePoint
Business Applications
1 4 (26.67%) Google Analytics
2 2 (13.33%) SiteCatalyst
3 1 (6.67%) WebTrends
Cloud Services
1 1 (6.67%) SaaS
Communications & Networking
1 2 (13.33%) HTTP
2 1 (6.67%) SMS
Database & Business Intelligence
1 4 (26.67%) NoSQL
2 2 (13.33%) Relational Database
2 2 (13.33%) MongoDB
General
1 9 (60.00%) Marketing
2 4 (26.67%) German Language
3 2 (13.33%) Retail
3 2 (13.33%) Telecoms
4 1 (6.67%) Advertising
Job Titles
1 6 (40.00%) Digital Marketing Manager
1 6 (40.00%) Marketing Manager
2 5 (33.33%) Business Analyst
2 5 (33.33%) Analyst
2 5 (33.33%) Agile Business Analyst
3 3 (20.00%) Technical Business Analyst
3 3 (20.00%) Technical Analyst
4 2 (13.33%) Consultant
5 1 (6.67%) Senior Manager
5 1 (6.67%) Solutions Consultant
Libraries, Frameworks & Software Standards
1 5 (33.33%) HTML
2 2 (13.33%) RESTful
3 1 (6.67%) Ajax
Miscellaneous
1 5 (33.33%) Social Media
2 2 (13.33%) Web 2.0
3 1 (6.67%) Open Source
Processes & Methodologies
1 15 (100.00%) Analytics
2 11 (73.33%) SEO
3 8 (53.33%) E-Commerce
4 7 (46.67%) Digital Marketing
5 6 (40.00%) Pay per click
6 5 (33.33%) Extreme Programming
6 5 (33.33%) Agile Software Development
6 5 (33.33%) TDD
6 5 (33.33%) Feature Driven Development
6 5 (33.33%) Marketing Strategy
6 5 (33.33%) BDD
7 4 (26.67%) Social Media Marketing
7 4 (26.67%) Email Marketing
7 4 (26.67%) Content Management
8 3 (20.00%) Pair Programming
8 3 (20.00%) Scrum
8 3 (20.00%) Performance Management
9 2 (13.33%) Online Marketing
9 2 (13.33%) Business Analytics
9 2 (13.33%) User Stories
Programming Languages
1 5 (33.33%) Java
2 4 (26.67%) Groovy
2 4 (26.67%) Scala
3 2 (13.33%) SQL
4 1 (6.67%) JavaScript
Quality Assurance & Compliance
1 1 (6.67%) QA
Vendors
1 4 (26.67%) Google
2 3 (20.00%) Coremetrics
2 3 (20.00%) IBM
2 3 (20.00%) Adobe
3 1 (6.67%) Omniture