The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 2 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2015
Same period 2014 Same period 2013
Web Analytics
Rank 211 219 214
Rank change year-on-year
+8 -5
Permanent jobs citing Web Analytics 7 8 7
As % of all permanent IT jobs located in Berkshire 0.14% 0.13% 0.13%
As % of the Processes & Methodologies category 0.17% 0.17% 0.16%
Number of salaries quoted 5 8 3
Average salary £43,750 £62,500 £62,500
Average salary % change year-on-year
-30.00% -
UK excluding London average salary £40,000 £38,500 £35,000
% change year-on-year
+3.89% +10.00%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4202 4649 4274
As % of all permanent IT jobs located in Berkshire 81.31% 78.31% 77.02%
Number of salaries quoted 3207 3120 3238
Average salary £52,000 £50,000 £47,500
Average salary % change year-on-year
+4.00% +5.26%
90% offered a salary of more than £34,000 £31,500 £32,500
10% offered a salary of more than £70,000 £68,000 £75,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Web Analytics
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Berkshire

Web Analytics
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Berkshire region.

Web Analytics Salary Trend in Berkshire

Web Analytics
Salary Histogram in Berkshire

This chart provides a salary histogram for IT jobs citing Web Analytics across the Berkshire region over the 3 months to 2 September 2015.

Web Analytics Salary Histogram in Berkshire

Web Analytics
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Berkshire region over the 3 months to 2 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +5 5 £45,000 -25.00%
Maidenhead - 2 £51,250 -
Slough -4 1 £34,000 -45.60%
Web Analytics
South East

Web Analytics
Top 30 Related IT Skills in Berkshire

For the 6 months to 2 September 2015, IT jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 13 (100.00%) Analytics
2 12 (92.31%) Marketing
3 9 (69.23%) Digital Marketing
4 7 (53.85%) Social Media
4 7 (53.85%) Telecoms
5 5 (38.46%) Advertising
5 5 (38.46%) Finance
5 5 (38.46%) Online Marketing
6 4 (30.77%) FMCG
6 4 (30.77%) Digital Media
6 4 (30.77%) Facebook
6 4 (30.77%) Content Management
6 4 (30.77%) SEO
6 4 (30.77%) Electronics
6 4 (30.77%) HTML
6 4 (30.77%) CSS
6 4 (30.77%) E-Commerce
6 4 (30.77%) Social Media Monitoring
7 3 (23.08%) User Experience
7 3 (23.08%) JavaScript
7 3 (23.08%) Banking
7 3 (23.08%) Degree
8 2 (15.38%) Graphic Design
8 2 (15.38%) Ajax
8 2 (15.38%) Omniture
8 2 (15.38%) Google
8 2 (15.38%) Computer Science
8 2 (15.38%) Lean Six Sigma
8 2 (15.38%) Google Analytics
8 2 (15.38%) Drupal

Web Analytics
Top Related IT Skills in Berkshire by Category

For the 6 months to 2 September 2015, IT jobs across the Berkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (15.38%) SharePoint
1 2 (15.38%) CMS
1 2 (15.38%) Drupal
2 1 (7.69%) Lotus Domino
Cloud Services
1 2 (15.38%) Google Analytics
1 2 (15.38%) SaaS
Database & Business Intelligence
1 1 (7.69%) Big Data
General
1 12 (92.31%) Marketing
2 7 (53.85%) Telecoms
3 5 (38.46%) Finance
3 5 (38.46%) Advertising
4 4 (30.77%) Electronics
5 3 (23.08%) Banking
6 1 (7.69%) Retail
6 1 (7.69%) Pharmaceutical
6 1 (7.69%) Law
6 1 (7.69%) Manufacturing
Job Titles
1 4 (30.77%) Analyst
2 2 (15.38%) Service Analyst
2 2 (15.38%) Senior Analyst
2 2 (15.38%) Web Designer
2 2 (15.38%) Web Analyst
2 2 (15.38%) Designer
3 1 (7.69%) Web Analytics Analyst
3 1 (7.69%) Solutions Consultant
3 1 (7.69%) Sales Manager
3 1 (7.69%) Pre Sales Consultant
3 1 (7.69%) IT Manager
3 1 (7.69%) Consultant
3 1 (7.69%) Account Manager
3 1 (7.69%) Sales Consultant
Libraries, Frameworks & Software Standards
1 4 (30.77%) CSS
1 4 (30.77%) HTML
2 2 (15.38%) Ajax
2 2 (15.38%) jQuery
3 1 (7.69%) OSGi
3 1 (7.69%) JSR 170
3 1 (7.69%) J2EE
3 1 (7.69%) Web Services
3 1 (7.69%) XML
3 1 (7.69%) Spring
Miscellaneous
1 7 (53.85%) Social Media
2 4 (30.77%) Digital Media
2 4 (30.77%) FMCG
3 3 (23.08%) User Experience
4 2 (15.38%) Management Information System
4 2 (15.38%) Graphic Design
4 2 (15.38%) Computer Science
Processes & Methodologies
1 13 (100.00%) Analytics
2 9 (69.23%) Digital Marketing
3 5 (38.46%) Online Marketing
4 4 (30.77%) E-Commerce
4 4 (30.77%) SEO
4 4 (30.77%) Content Management
4 4 (30.77%) Social Media Monitoring
5 2 (15.38%) SDLC
5 2 (15.38%) Web Design
5 2 (15.38%) Agile Software Development
5 2 (15.38%) Six Sigma
5 2 (15.38%) Project Management
5 2 (15.38%) Portfolio Management
5 2 (15.38%) Continuous Improvement
5 2 (15.38%) Lean Six Sigma
5 2 (15.38%) Email Marketing
6 1 (7.69%) Campaign Management
6 1 (7.69%) SOA
6 1 (7.69%) Competitor Analysis
6 1 (7.69%) Direct Marketing
Programming Languages
1 3 (23.08%) JavaScript
2 2 (15.38%) PHP
3 1 (7.69%) Java
Qualifications
1 3 (23.08%) Degree
2 1 (7.69%) A+ Certification
Quality Assurance & Compliance
1 2 (15.38%) SLA
Vendors
1 4 (30.77%) Facebook
2 2 (15.38%) Adobe
2 2 (15.38%) Omniture
2 2 (15.38%) Google