The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Bournemouth region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 30 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jun 2015
Same period 2014 Same period 2013
Social Media
Rank 63 59 42
Rank change year-on-year
-4 -17
Permanent jobs citing Social Media 3 4 8
As % of all permanent IT jobs located in Bournemouth 0.67% 0.85% 2.27%
As % of the Miscellaneous category 2.11% 2.42% 9.20%
Number of salaries quoted 2 3 7
Average salary £26,250 £29,000 £27,000
Average salary % change year-on-year
-9.48% +7.40%
90% offered a salary of more than £21,250 £29,000 £26,000
10% offered a salary of more than £31,250 £29,000 £30,500
UK excluding London average salary £37,500 £37,500 £32,500
% change year-on-year
- +15.38%
Social Media
Dorset

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Bournemouth region.

Miscellaneous Category
Bournemouth
Permanent IT job ads with a match in the
Miscellaneous category
142 165 87
As % of all permanent IT jobs located in Bournemouth 31.70% 34.96% 24.72%
Number of salaries quoted 93 108 63
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £22,500 £28,500 £26,000
10% offered a salary of more than £41,250 £55,000 £65,000
UK excluding London average salary £40,000 £40,000 £40,000

Social Media
Jobs Demand Trend in Bournemouth

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Bournemouth region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Bournemouth

Social Media
Salary Trend in Bournemouth

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Bournemouth region.

Social Media Salary Trend in Bournemouth

Social Media
Top 30 Related IT Skills in Bournemouth

For the 6 months to 30 June 2015, IT jobs across the Bournemouth region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 10 (76.92%) HTML
2 9 (69.23%) JavaScript
2 9 (69.23%) CSS
3 8 (61.54%) E-Commerce
3 8 (61.54%) SEO
3 8 (61.54%) Marketing
4 6 (46.15%) Google Analytics
4 6 (46.15%) Google
4 6 (46.15%) Analytics
5 5 (38.46%) Marketing Strategy
6 4 (30.77%) Symfony
6 4 (30.77%) Zend
6 4 (30.77%) CodeIgniter
6 4 (30.77%) Subversion
6 4 (30.77%) MVC
6 4 (30.77%) PHP
6 4 (30.77%) MySQL
6 4 (30.77%) Backbone.js
6 4 (30.77%) Sass
6 4 (30.77%) LESS
6 4 (30.77%) AngularJS
6 4 (30.77%) jQuery
6 4 (30.77%) Ext JS
6 4 (30.77%) Git (software)
6 4 (30.77%) Ajax
6 4 (30.77%) HTML5
6 4 (30.77%) CSS3
6 4 (30.77%) Laravel
7 3 (23.08%) Digital Marketing
8 2 (15.38%) Pay per click

Social Media
Top Related IT Skills in Bournemouth by Category

For the 6 months to 30 June 2015, IT jobs across the Bournemouth region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 2 (15.38%) CMS
Applications
1 1 (7.69%) Photoshop
1 1 (7.69%) MS Office
1 1 (7.69%) MS Excel
Cloud Services
1 6 (46.15%) Google Analytics
Communications & Networking
1 1 (7.69%) Internet
Database & Business Intelligence
1 4 (30.77%) MySQL
Development Applications
1 4 (30.77%) Subversion
1 4 (30.77%) Git (software)
2 1 (7.69%) Dreamweaver
General
1 8 (61.54%) Marketing
Job Titles
1 5 (38.46%) SEO Executive
2 4 (30.77%) Front-End Developer
2 4 (30.77%) Developer
3 2 (15.38%) Web Editor
3 2 (15.38%) Web Content Editor
3 2 (15.38%) Content Editor
4 1 (7.69%) Content Manager
4 1 (7.69%) Web Project Manager
4 1 (7.69%) Web Manager
4 1 (7.69%) Project Manager
Libraries, Frameworks & Software Standards
1 10 (76.92%) HTML
2 9 (69.23%) CSS
3 4 (30.77%) Ajax
3 4 (30.77%) Symfony
3 4 (30.77%) CodeIgniter
3 4 (30.77%) jQuery
3 4 (30.77%) Ext JS
3 4 (30.77%) HTML5
3 4 (30.77%) CSS3
3 4 (30.77%) Laravel
3 4 (30.77%) Backbone.js
3 4 (30.77%) Sass
3 4 (30.77%) LESS
3 4 (30.77%) AngularJS
Miscellaneous
1 2 (15.38%) Analytical Skills
2 1 (7.69%) Copywriting
2 1 (7.69%) User Experience
Processes & Methodologies
1 8 (61.54%) E-Commerce
1 8 (61.54%) SEO
2 6 (46.15%) Analytics
3 5 (38.46%) Marketing Strategy
4 4 (30.77%) MVC
5 3 (23.08%) Digital Marketing
6 2 (15.38%) Online Marketing
6 2 (15.38%) Pay per click
7 1 (7.69%) Web Development
7 1 (7.69%) Content Management
7 1 (7.69%) B2C
7 1 (7.69%) PRINCE2
7 1 (7.69%) CRM
7 1 (7.69%) Digital Content Management
Programming Languages
1 9 (69.23%) JavaScript
2 4 (30.77%) PHP
Vendors
1 6 (46.15%) Google
2 4 (30.77%) Zend