The table below looks at the statistics for SEO skills in IT jobs advertised for the Bristol region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 129 115 102
Rank change year-on-year
-14 -13
Permanent jobs citing SEO 2 21 14
As % of all permanent IT jobs located in Bristol 0.10% 1.12% 0.87%
As % of the Processes & Methodologies category 0.12% 1.34% 1.14%
Number of salaries quoted 2 20 11
Average salary £45,750 £28,250 £31,500
Average salary % change year-on-year
+61.94% -10.31%
90% offered a salary of more than £44,350 £23,850 £22,500
10% offered a salary of more than £47,150 £33,100 £33,000
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Bristol region.

Processes & Methodologies Category
Bristol
Permanent IT job ads with a match in the
Processes & Methodologies category
1639 1572 1226
As % of all permanent IT jobs located in Bristol 82.57% 84.15% 76.05%
Number of salaries quoted 1335 1357 1029
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £29,400 £28,000 £27,500
10% offered a salary of more than £70,000 £57,500 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Bristol

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Bristol region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Bristol

SEO
Salary Trend in Bristol

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Bristol region.

SEO Salary Trend in Bristol

SEO
Top 30 Related IT Skills in Bristol

For the 6 months to 24 November 2014, IT jobs across the Bristol region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 20 (83.33%) Marketing
2 13 (54.17%) Pay per click
2 13 (54.17%) Analytics
3 12 (50.00%) Digital Marketing
3 12 (50.00%) Google
4 11 (45.83%) Google Analytics
5 9 (37.50%) MS Visio
5 9 (37.50%) Adobe
5 9 (37.50%) User Experience
5 9 (37.50%) Axure RP
6 8 (33.33%) Link Building
7 7 (29.17%) Analytical Skills
8 6 (25.00%) Finance
9 5 (20.83%) Progressive Enhancement
9 5 (20.83%) Adobe Creative Suite
9 5 (20.83%) Mobile Marketing
10 4 (16.67%) Social Media
10 4 (16.67%) Usability Testing
10 4 (16.67%) Online Marketing
10 4 (16.67%) Use Case
10 4 (16.67%) Agile Software Development
11 3 (12.50%) Content Management
11 3 (12.50%) Web Development
11 3 (12.50%) Advertising
11 3 (12.50%) CMS
11 3 (12.50%) Project Management
11 3 (12.50%) Facebook
12 2 (8.33%) Twitter
12 2 (8.33%) Information Architecture
12 2 (8.33%) Change Control

SEO
Top Related IT Skills in Bristol by Category

For the 6 months to 24 November 2014, IT jobs across the Bristol region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (12.50%) CMS
Applications
1 9 (37.50%) MS Visio
2 5 (20.83%) Adobe Creative Suite
Business Applications
1 11 (45.83%) Google Analytics
Development Applications
1 9 (37.50%) Axure RP
General
1 20 (83.33%) Marketing
2 6 (25.00%) Finance
3 3 (12.50%) Advertising
4 1 (4.17%) Back Office
Job Titles
1 9 (37.50%) UX Designer
1 9 (37.50%) Designer
2 8 (33.33%) PPC Manager
2 8 (33.33%) PPC Analyst
2 8 (33.33%) PPC Executive
2 8 (33.33%) PPC Specialist
3 7 (29.17%) SEO Manager
4 2 (8.33%) Account Manager
4 2 (8.33%) Technical Leader
5 1 (4.17%) Project Manager
5 1 (4.17%) Developer
5 1 (4.17%) Web Developer
5 1 (4.17%) Front-End Developer
5 1 (4.17%) Front-End Web Developer
5 1 (4.17%) Marketing Executive
5 1 (4.17%) Social Media Manager
5 1 (4.17%) Account Executive
5 1 (4.17%) Digital Account Manager
Libraries, Frameworks & Software Standards
1 2 (8.33%) HTML
1 2 (8.33%) CSS
1 2 (8.33%) XML
Miscellaneous
1 9 (37.50%) User Experience
2 7 (29.17%) Analytical Skills
3 4 (16.67%) Social Media
4 2 (8.33%) W3C
5 1 (4.17%) Mobile App
Processes & Methodologies
1 13 (54.17%) Pay per click
1 13 (54.17%) Analytics
2 12 (50.00%) Digital Marketing
3 8 (33.33%) Link Building
4 5 (20.83%) Mobile Marketing
4 5 (20.83%) Progressive Enhancement
5 4 (16.67%) Online Marketing
5 4 (16.67%) Usability Testing
5 4 (16.67%) Use Case
5 4 (16.67%) Agile Software Development
6 3 (12.50%) Content Management
6 3 (12.50%) Web Development
6 3 (12.50%) Project Management
7 2 (8.33%) Email Marketing
7 2 (8.33%) Performance Management
7 2 (8.33%) Competitor Analysis
7 2 (8.33%) Information Architecture
7 2 (8.33%) Change Control
7 2 (8.33%) Mentoring
7 2 (8.33%) Coaching
Vendors
1 12 (50.00%) Google
2 9 (37.50%) Adobe
3 3 (12.50%) Facebook
4 2 (8.33%) Twitter