The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 206 212 181
Rank change year-on-year
+6 -31
Permanent jobs citing SEO 50 30 61
As % of all permanent IT jobs located in the South West 0.88% 0.51% 0.99%
As % of the Processes & Methodologies category 1.00% 0.58% 1.17%
Number of salaries quoted 37 28 51
Median salary £27,500 £38,750 £28,500
Median salary % change year-on-year
-29.03% +35.96%
90% offered a salary of more than £22,500 £26,700 £24,000
10% offered a salary of more than £35,000 £47,500 £45,000
UK excluding London median salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4979 5144 5223
As % of all permanent IT jobs located in the South West 87.67% 87.28% 84.53%
Number of salaries quoted 4167 4330 4296
Median salary £42,500 £41,250 £40,000
Median salary % change year-on-year
+3.03% +3.12%
90% offered a salary of more than £28,500 £29,000 £27,500
10% offered a salary of more than £62,500 £60,000 £61,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 26 September 2016.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 26 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +20 20 £35,000 -22.22%
Cornwall -6 15 £27,500 -26.66% 4
Gloucestershire - 7 £35,000 - 1
Bristol +1 3 £35,000 +19.65% 1
Dorset -2 3 £42,500 -5.55% 1
Somerset -3 2 £22,500 -30.76%
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 26 September 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for SEO.

1 67 (69.79%) HTML
2 65 (67.71%) CSS
3 63 (65.63%) Analytics
4 61 (63.54%) JavaScript
5 57 (59.38%) Google
6 56 (58.33%) Google Analytics
7 49 (51.04%) HTML5
8 40 (41.67%) Agile Software Development
9 37 (38.54%) Marketing
10 32 (33.33%) Adobe
11 30 (31.25%) Digital Marketing
12 28 (29.17%) Retail
12 28 (29.17%) User Experience
13 27 (28.13%) Front End Development
13 27 (28.13%) C#
14 24 (25.00%) jQuery
14 24 (25.00%) Web Development
14 24 (25.00%) PHP
14 24 (25.00%) MVC
14 24 (25.00%) Matrix Organization
15 23 (23.96%) Apple iOS
15 23 (23.96%) OO
15 23 (23.96%) Android
16 22 (22.92%) Web Services
17 20 (20.83%) Continuous Integration
17 20 (20.83%) Degree
18 19 (19.79%) Internet
18 19 (19.79%) Subversion
18 19 (19.79%) XHTML
18 19 (19.79%) Android Development

SEO
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (16.67%) Alfresco
1 16 (16.67%) Joomla!
2 7 (7.29%) WordPress
3 4 (4.17%) SharePoint
4 3 (3.13%) CMS
5 1 (1.04%) Elasticsearch
Applications
1 12 (12.50%) MS Excel
2 11 (11.46%) MS PowerPoint
3 3 (3.13%) Adobe Illustrator
3 3 (3.13%) Fireworks
3 3 (3.13%) Photoshop
Business Applications
1 2 (2.08%) SAP Oil and Gas
Cloud Services
1 56 (58.33%) Google Analytics
2 13 (13.54%) Adobe Analytics
3 4 (4.17%) Office 365
4 3 (3.13%) Microsoft Azure
5 2 (2.08%) AdWords
Communications & Networking
1 19 (19.79%) Internet
2 2 (2.08%) SMS
Database & Business Intelligence
1 16 (16.67%) MongoDB
2 5 (5.21%) MySQL
3 3 (3.13%) SQL Server
3 3 (3.13%) SQL Server 2012
3 3 (3.13%) SQL Server Reporting Services
Development Applications
1 19 (19.79%) Subversion
2 16 (16.67%) Ant
2 16 (16.67%) Apache Ivy
2 16 (16.67%) Maven
3 3 (3.13%) Visual Studio
4 2 (2.08%) Git (software)
5 1 (1.04%) Jenkins
5 1 (1.04%) PHPUnit
General
1 37 (38.54%) Marketing
2 28 (29.17%) Retail
3 12 (12.50%) Finance
4 11 (11.46%) Telecoms
5 9 (9.38%) Banking
6 6 (6.25%) Advertising
7 2 (2.08%) Electronics
7 2 (2.08%) Manufacturing
Job Titles
1 55 (57.29%) Developer
2 27 (28.13%) Front End Developer (Client-Side Developer)
3 21 (21.88%) Web Developer
4 20 (20.83%) SEO Manager
5 13 (13.54%) Search Manager
6 8 (8.33%) SEO Specialist
7 5 (5.21%) Analyst
7 5 (5.21%) Digital Executive
7 5 (5.21%) Marketing Executive
8 4 (4.17%) Business Analyst
8 4 (4.17%) Designer
8 4 (4.17%) Digital Marketing Executive
8 4 (4.17%) SEO Executive
9 3 (3.13%) .NET Developer
9 3 (3.13%) Digital Designer
9 3 (3.13%) Digital Developer
9 3 (3.13%) Web Manager
10 2 (2.08%) E-Commerce Marketing Analyst
10 2 (2.08%) E-Commerce Web Analyst
10 2 (2.08%) SharePoint Analyst
Libraries, Frameworks & Software Standards
1 67 (69.79%) HTML
2 65 (67.71%) CSS
3 49 (51.04%) HTML5
4 24 (25.00%) jQuery
5 22 (22.92%) Web Services
6 19 (19.79%) XHTML
7 16 (16.67%) AngularJS
7 16 (16.67%) Apache Flex
7 16 (16.67%) Backbone.js
7 16 (16.67%) Dojo
7 16 (16.67%) Ember.js
7 16 (16.67%) Hibernate
7 16 (16.67%) JPA
7 16 (16.67%) OOCSS
7 16 (16.67%) React
7 16 (16.67%) SOAP
7 16 (16.67%) Spring
7 16 (16.67%) Spring MVC
7 16 (16.67%) Spring Web Flow
7 16 (16.67%) WSDL
Miscellaneous
1 28 (29.17%) User Experience
2 17 (17.71%) Computer Science
3 16 (16.67%) RIA
4 14 (14.58%) Analytical Skills
5 5 (5.21%) Social Media
6 4 (4.17%) Social Network
7 1 (1.04%) Blog
7 1 (1.04%) Clustering
7 1 (1.04%) Copywriting
7 1 (1.04%) Fintech
7 1 (1.04%) Mobile App
Operating Systems
1 23 (23.96%) Android
1 23 (23.96%) Apple iOS
2 4 (4.17%) Windows
Processes & Methodologies
1 63 (65.63%) Analytics
2 40 (41.67%) Agile Software Development
3 30 (31.25%) Digital Marketing
4 27 (28.13%) Front End Development
5 24 (25.00%) Matrix Organization
5 24 (25.00%) MVC
5 24 (25.00%) Web Development
6 23 (23.96%) OO
7 20 (20.83%) Continuous Integration
8 19 (19.79%) Android Development
8 19 (19.79%) iOS Development
9 17 (17.71%) Open Source
9 17 (17.71%) TDD
10 16 (16.67%) BEM - Block Element Modifier
10 16 (16.67%) Graceful Degradation
10 16 (16.67%) Mobile Development
10 16 (16.67%) Progressive Enhancement
10 16 (16.67%) SDLC
10 16 (16.67%) UML
11 8 (8.33%) E-Commerce
Programming Languages
1 61 (63.54%) JavaScript
2 27 (28.13%) C#
3 24 (25.00%) PHP
4 17 (17.71%) Java
5 7 (7.29%) SQL
6 2 (2.08%) C
7 1 (1.04%) Objective-C
Qualifications
1 20 (20.83%) Degree
2 16 (16.67%) SC Cleared
2 16 (16.67%) Security Cleared
3 13 (13.54%) Analytics IQ
Systems Management
1 3 (3.13%) cPanel
2 1 (1.04%) Puppet
Vendors
1 57 (59.38%) Google
2 32 (33.33%) Adobe
3 15 (15.63%) Microsoft
4 3 (3.13%) Sage
4 3 (3.13%) Sitecore
5 2 (2.08%) SAP
6 1 (1.04%) Facebook
6 1 (1.04%) Twitter
6 1 (1.04%) Zend
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