The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 195 147 155
Rank change year-on-year
-48 +8
Permanent jobs citing SEO 41 80 58
As % of all permanent IT jobs located in the South West 0.71% 1.36% 1.10%
As % of the Processes & Methodologies category 0.86% 1.67% 1.38%
Number of salaries quoted 37 42 51
Average salary £30,000 £28,750 £30,000
Average salary % change year-on-year
+4.34% -4.16%
90% offered a salary of more than £21,500 £25,000 £22,500
10% offered a salary of more than £37,000 £43,250 £35,000
UK excluding London average salary £30,000 £32,000 £30,000
% change year-on-year
-6.25% +6.66%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4771 4797 4188
As % of all permanent IT jobs located in the South West 82.26% 81.78% 79.26%
Number of salaries quoted 3972 3993 3683
Average salary £40,000 £42,000 £37,500
Average salary % change year-on-year
-4.76% +12.00%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £62,500 £54,000 £60,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 22 May 2015.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -16 12 £28,000 -7.43% 3
Cornwall -4 10 £23,500 -14.54% 1
Dorset +7 8 £32,500 +14.03% 2
Devon -15 5 £32,500 +44.44%
Wiltshire -22 3 £47,000 +70.90%
Gloucestershire -16 2 £27,500 -17.91% 1
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 22 May 2015, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 87 (79.09%) HTML
2 80 (72.73%) CSS
3 69 (62.73%) JavaScript
4 52 (47.27%) PHP
4 52 (47.27%) Marketing
5 40 (36.36%) MySQL
6 34 (30.91%) Analytics
7 32 (29.09%) HTML5
7 32 (29.09%) Adobe
7 32 (29.09%) Degree
7 32 (29.09%) Google
8 31 (28.18%) Web Development
8 31 (28.18%) Google Analytics
8 31 (28.18%) jQuery
9 30 (27.27%) Web Design
10 29 (26.36%) Pay per click
10 29 (26.36%) Agile Software Development
10 29 (26.36%) Responsive Web Design
11 28 (25.45%) Adobe Creative Suite
12 24 (21.82%) Digital Marketing
13 21 (19.09%) Time Management
13 21 (19.09%) Internet
14 19 (17.27%) Social Media
15 18 (16.36%) Analytical Skills
15 18 (16.36%) E-Commerce
16 17 (15.45%) CMS
16 17 (15.45%) PHP5
17 14 (12.73%) User Experience
17 14 (12.73%) Sass
18 13 (11.82%) WordPress

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 22 May 2015, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 17 (15.45%) CMS
2 13 (11.82%) WordPress
3 9 (8.18%) Drupal
4 5 (4.55%) nginx
5 4 (3.64%) Elasticsearch
5 4 (3.64%) Apache
6 3 (2.73%) IIS
7 1 (0.91%) Node.js
Applications
1 28 (25.45%) Adobe Creative Suite
2 5 (4.55%) MS Excel
3 4 (3.64%) Photoshop
4 3 (2.73%) MS Office
5 2 (1.82%) MS PowerPoint
6 1 (0.91%) Adobe Illustrator
6 1 (0.91%) MS Project
Business Applications
1 5 (4.55%) Magento
2 2 (1.82%) WebTrends
Cloud Services
1 31 (28.18%) Google Analytics
2 5 (4.55%) GitHub
3 3 (2.73%) SaaS
3 3 (2.73%) Adobe Analytics
4 2 (1.82%) MailChimp
5 1 (0.91%) Amazon AWS
Communications & Networking
1 21 (19.09%) Internet
Database & Business Intelligence
1 40 (36.36%) MySQL
2 7 (6.36%) SQL Server
3 1 (0.91%) Data Warehouse
Development Applications
1 11 (10.00%) Git (software)
2 8 (7.27%) Subversion
3 4 (3.64%) Jenkins
4 2 (1.82%) Team Foundation Server
5 1 (0.91%) Dreamweaver
General
1 52 (47.27%) Marketing
2 6 (5.45%) Finance
3 4 (3.64%) Advertising
4 3 (2.73%) Retail
5 2 (1.82%) Games
5 2 (1.82%) Back Office
6 1 (0.91%) Legal
6 1 (0.91%) Multimedia
6 1 (0.91%) Banking
Job Titles
1 61 (55.45%) Developer
2 36 (32.73%) PHP Developer
3 20 (18.18%) Web Developer
4 19 (17.27%) SEO Specialist
5 12 (10.91%) PPC Specialist
5 12 (10.91%) Front-End Developer
5 12 (10.91%) Junior Developer
5 12 (10.91%) Junior
5 12 (10.91%) PPC Executive
5 12 (10.91%) PPC Manager
5 12 (10.91%) PPC Analyst
6 11 (10.00%) PHP MySQL Developer
6 11 (10.00%) Junior PHP Developer
7 9 (8.18%) SEO Executive
8 7 (6.36%) PHP Web Developer
9 6 (5.45%) SEO Manager
10 5 (4.55%) Drupal Developer
10 5 (4.55%) Designer
11 3 (2.73%) Senior Developer
11 3 (2.73%) Graduate Developer
Libraries, Frameworks & Software Standards
1 87 (79.09%) HTML
2 80 (72.73%) CSS
3 32 (29.09%) HTML5
4 31 (28.18%) jQuery
5 14 (12.73%) Sass
6 11 (10.00%) CSS3
6 11 (10.00%) .NET
7 8 (7.27%) Ajax
8 7 (6.36%) XML
8 7 (6.36%) ASP.NET
9 6 (5.45%) ASP.NET Web Forms
9 6 (5.45%) ASP.NET MVC
9 6 (5.45%) AngularJS
9 6 (5.45%) JSON
10 5 (4.55%) Twitter Bootstrap
11 4 (3.64%) beanstalkd
11 4 (3.64%) Web Services
12 3 (2.73%) JSP
13 2 (1.82%) Zend Framework
13 2 (1.82%) DOM
Miscellaneous
1 19 (17.27%) Social Media
2 18 (16.36%) Analytical Skills
3 14 (12.73%) User Experience
4 5 (4.55%) Mobile App
5 4 (3.64%) Computer Science
5 4 (3.64%) Copywriting
6 3 (2.73%) Blog
6 3 (2.73%) Algorithms
7 2 (1.82%) Digital Media
7 2 (1.82%) Web 2.0
8 1 (0.91%) Management Information System
8 1 (0.91%) Smartphone
8 1 (0.91%) Graphic Design
8 1 (0.91%) Taxonomies
8 1 (0.91%) Statistics
8 1 (0.91%) Open Source
Operating Systems
1 6 (5.45%) Linux
Processes & Methodologies
1 34 (30.91%) Analytics
2 31 (28.18%) Web Development
3 30 (27.27%) Web Design
4 29 (26.36%) Pay per click
4 29 (26.36%) Agile Software Development
4 29 (26.36%) Responsive Web Design
5 24 (21.82%) Digital Marketing
6 21 (19.09%) Time Management
7 18 (16.36%) E-Commerce
8 12 (10.91%) Scrum
9 10 (9.09%) Software Engineering
9 10 (9.09%) MVC
10 8 (7.27%) Project Management
10 8 (7.27%) OO
11 7 (6.36%) Marketing Strategy
11 7 (6.36%) OO PHP
12 5 (4.55%) CRM
12 5 (4.55%) Kanban
13 4 (3.64%) Online Marketing
13 4 (3.64%) Unit Testing
Programming Languages
1 69 (62.73%) JavaScript
2 52 (47.27%) PHP
3 17 (15.45%) PHP5
4 11 (10.00%) SQL
5 6 (5.45%) C#
5 6 (5.45%) T-SQL
6 4 (3.64%) Java
6 4 (3.64%) Objective-C
7 1 (0.91%) CoffeeScript
Qualifications
1 32 (29.09%) Degree
2 1 (0.91%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 2 (1.82%) WAI
2 1 (0.91%) ISO 9001
Systems Management
1 4 (3.64%) Puppet
Vendors
1 32 (29.09%) Adobe
1 32 (29.09%) Google
2 3 (2.73%) Microsoft
3 2 (1.82%) Zend
4 1 (0.91%) Hitwise
4 1 (0.91%) Facebook
4 1 (0.91%) Twitter
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