The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 17 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 178 138 159
Rank change year-on-year
-40 +21
Permanent jobs citing SEO 59 81 56
As % of all permanent IT jobs located in the South West 0.94% 1.55% 1.03%
As % of the Processes & Methodologies category 1.15% 1.88% 1.36%
Number of salaries quoted 47 75 54
Average salary £27,500 £30,000 £25,000
Average salary % change year-on-year
-8.33% +20.00%
90% offered a salary of more than £22,000 £23,700 £17,000
10% offered a salary of more than £42,650 £35,000 £39,250
UK excluding London average salary £31,500 £30,000 £30,000
% change year-on-year
+5.00% -
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5115 4298 4112
As % of all permanent IT jobs located in the South West 81.62% 82.02% 75.37%
Number of salaries quoted 4213 3719 3579
Average salary £40,000 £38,500 £40,000
Average salary % change year-on-year
+3.89% -3.75%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £62,500 £57,500 £55,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 17 October 2014.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 17 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon +1 23 £24,500 +2.08% 3
Dorset -23 13 £28,000 -17.64% 1
Wiltshire +5 11 £42,500 +47.82%
Bristol -24 8 £40,000 +33.33%
Gloucestershire - 3 £30,000 -
Somerset -14 1 - - 1
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 17 October 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 72 (67.29%) HTML
2 70 (65.42%) Marketing
3 64 (59.81%) CSS
4 53 (49.53%) Google
4 53 (49.53%) Analytics
5 48 (44.86%) Google Analytics
6 46 (42.99%) JavaScript
7 39 (36.45%) Digital Marketing
8 38 (35.51%) User Experience
9 35 (32.71%) jQuery
9 35 (32.71%) CMS
10 28 (26.17%) Pay per click
10 28 (26.17%) HTML5
11 26 (24.30%) Social Media
12 25 (23.36%) E-Commerce
13 23 (21.50%) XML
13 23 (21.50%) Degree
14 22 (20.56%) Photoshop
14 22 (20.56%) Online Marketing
15 20 (18.69%) CSS3
16 19 (17.76%) Adobe
17 18 (16.82%) SQL
18 16 (14.95%) XHTML
18 16 (14.95%) Finance
19 15 (14.02%) Retail
20 14 (13.08%) Drupal
20 14 (13.08%) Web Development
20 14 (13.08%) Project Management
20 14 (13.08%) .NET
20 14 (13.08%) Magento

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 17 October 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 35 (32.71%) CMS
2 14 (13.08%) Drupal
3 9 (8.41%) WordPress
4 3 (2.80%) IIS
5 2 (1.87%) Umbraco
5 2 (1.87%) Node.js
6 1 (0.93%) Sitecore CMS
6 1 (0.93%) Kentico
6 1 (0.93%) TeamSite
6 1 (0.93%) Joomla!
Applications
1 22 (20.56%) Photoshop
2 14 (13.08%) Adobe Creative Suite
3 10 (9.35%) MS Visio
4 6 (5.61%) Adobe Illustrator
4 6 (5.61%) Adobe Premiere
5 5 (4.67%) MS Excel
6 4 (3.74%) MS Office
7 3 (2.80%) Fireworks
8 1 (0.93%) MS PowerPoint
8 1 (0.93%) InDesign
Business Applications
1 48 (44.86%) Google Analytics
2 14 (13.08%) Magento
3 3 (2.80%) Dynamics CRM
4 2 (1.87%) Summit
4 2 (1.87%) SAP Oil and Gas
Cloud Services
1 6 (5.61%) Force.com
2 3 (2.80%) Amazon AWS
2 3 (2.80%) Cloud Computing
Communications & Networking
1 1 (0.93%) Internet
Database & Business Intelligence
1 9 (8.41%) SQL Server
2 5 (4.67%) MySQL
Development Applications
1 10 (9.35%) Axure RP
2 2 (1.87%) Jasmine
2 2 (1.87%) Grunt
2 2 (1.87%) PhantomJS
2 2 (1.87%) Karma Test Runner
2 2 (1.87%) Subversion
2 2 (1.87%) Git (software)
3 1 (0.93%) Team Foundation Server
3 1 (0.93%) Visual Studio
3 1 (0.93%) Dreamweaver
General
1 70 (65.42%) Marketing
2 16 (14.95%) Finance
3 15 (14.02%) Retail
4 9 (8.41%) Advertising
5 6 (5.61%) Games
6 3 (2.80%) Telecoms
7 2 (1.87%) Manufacturing
7 2 (1.87%) Electronics
8 1 (0.93%) Back Office
8 1 (0.93%) Banking
Job Titles
1 37 (34.58%) Developer
2 25 (23.36%) Web Developer
3 19 (17.76%) Front-End Developer
3 19 (17.76%) Designer
4 17 (15.89%) Marketing Executive
5 14 (13.08%) Front-End Web Developer
6 11 (10.28%) UX Designer
7 10 (9.35%) Digital Marketing Executive
8 9 (8.41%) SEO Manager
9 8 (7.48%) PPC Specialist
9 8 (7.48%) PPC Executive
9 8 (7.48%) PPC Manager
9 8 (7.48%) PPC Analyst
10 6 (5.61%) Creative Technologist
11 5 (4.67%) Senior Developer
12 4 (3.74%) UX Developer
13 3 (2.80%) Digital Architect
13 3 (2.80%) Programmer
13 3 (2.80%) Architect
13 3 (2.80%) Technical Leader
Libraries, Frameworks & Software Standards
1 72 (67.29%) HTML
2 64 (59.81%) CSS
3 35 (32.71%) jQuery
4 28 (26.17%) HTML5
5 23 (21.50%) XML
6 20 (18.69%) CSS3
7 16 (14.95%) XHTML
8 14 (13.08%) .NET
9 13 (12.15%) Ajax
10 12 (11.21%) ASP.NET
11 9 (8.41%) JSON
12 5 (4.67%) Flash
12 5 (4.67%) Web Services
13 4 (3.74%) CakePHP
14 3 (2.80%) ASP.NET MVC
14 3 (2.80%) .NET Framework
14 3 (2.80%) SOAP
14 3 (2.80%) JMS
14 3 (2.80%) Middleware
14 3 (2.80%) WebSockets
Miscellaneous
1 38 (35.51%) User Experience
2 26 (24.30%) Social Media
3 14 (13.08%) Analytical Skills
4 6 (5.61%) Mobile App
4 6 (5.61%) Blog
4 6 (5.61%) Computer Science
5 5 (4.67%) W3C
5 5 (4.67%) Statistics
5 5 (4.67%) Graphic Design
5 5 (4.67%) Visualisation
6 3 (2.80%) Management Information System
7 2 (1.87%) Algorithms
7 2 (1.87%) Digital Media
7 2 (1.87%) DTV
8 1 (0.93%) Copywriting
8 1 (0.93%) Photography
8 1 (0.93%) Mathematics
Operating Systems
1 3 (2.80%) Android
1 3 (2.80%) Apple iOS
2 1 (0.93%) Linux
Processes & Methodologies
1 53 (49.53%) Analytics
2 39 (36.45%) Digital Marketing
3 28 (26.17%) Pay per click
4 25 (23.36%) E-Commerce
5 22 (20.56%) Online Marketing
6 14 (13.08%) Social Media Marketing
6 14 (13.08%) Project Management
6 14 (13.08%) Web Development
7 13 (12.15%) Agile Software Development
8 12 (11.21%) Email Marketing
9 11 (10.28%) Web Design
10 9 (8.41%) Mentoring
11 8 (7.48%) Coaching
11 8 (7.48%) Link Building
11 8 (7.48%) Software Engineering
12 7 (6.54%) Content Management
12 7 (6.54%) CRM
13 6 (5.61%) MVC
13 6 (5.61%) Marketing Strategy
13 6 (5.61%) Progressive Enhancement
Programming Languages
1 46 (42.99%) JavaScript
2 18 (16.82%) SQL
3 12 (11.21%) PHP
4 6 (5.61%) VB.NET
5 5 (4.67%) Java
6 2 (1.87%) TypeScript
7 1 (0.93%) C#
Qualifications
1 23 (21.50%) Degree
Quality Assurance & Compliance
1 2 (1.87%) ISO 9001
1 2 (1.87%) ISO 14001
Vendors
1 53 (49.53%) Google
2 19 (17.76%) Adobe
3 14 (13.08%) Facebook
4 12 (11.21%) Twitter
5 4 (3.74%) Zend
5 4 (3.74%) Sitecore
6 3 (2.80%) TIBCO
7 2 (1.87%) SAP
7 2 (1.87%) Microsoft
7 2 (1.87%) Ektron
8 1 (0.93%) ION Trading
Plymouth, Devon
Edge Specialist Recruitment
Salary: £17000 - £22000 per annum + holiday etc.
Posted: 2 days ago
Bath, Avon
HospitalityGEM
Salary: From £25,000 to £35,000 per annum plus profit-related bonus
Posted: 3 days ago
Exeter, Devon
set2recruit
Salary: From £17,000 to £18,000 per annum
Posted: 6 days ago
Christchurch, Dorset
Krooter
Salary: From £15,000 to £25,000 per annum depending upon experience and skills
Posted: 18 days ago
Exeter, Devon
Blur Group
Salary: Competitive
Posted: 26 days ago