The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 173 156 152
Rank change year-on-year
-17 -4
Permanent jobs citing SEO 67 71 59
As % of all permanent IT jobs located in the South West 1.05% 1.34% 1.08%
As % of the Processes & Methodologies category 1.29% 1.64% 1.42%
Number of salaries quoted 57 63 56
Average salary £27,500 £30,000 £27,750
Average salary % change year-on-year
-8.33% +8.10%
90% offered a salary of more than £22,000 £23,600 £17,000
10% offered a salary of more than £42,500 £35,000 £36,250
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5199 4342 4152
As % of all permanent IT jobs located in the South West 81.64% 82.14% 76.20%
Number of salaries quoted 4254 3780 3626
Average salary £40,000 £38,500 £39,500
Average salary % change year-on-year
+3.89% -2.53%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £63,000 £55,000 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 30 October 2014.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 30 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon +6 29 £24,500 +2.08% 4
Wiltshire +5 12 £35,750 +24.34% 1
Dorset -24 12 £27,500 -19.11% 3
Gloucestershire - 6 £32,500 - 1
Bristol -27 5 £40,000 +40.35%
Somerset -10 2 £32,500 +8.33% 1
Cornwall -8 1 £30,000 +76.47%
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 30 October 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 81 (69.23%) HTML
2 74 (63.25%) CSS
3 73 (62.39%) Marketing
4 57 (48.72%) JavaScript
5 54 (46.15%) Analytics
6 50 (42.74%) Google
7 45 (38.46%) Google Analytics
8 41 (35.04%) jQuery
8 41 (35.04%) User Experience
9 40 (34.19%) CMS
10 38 (32.48%) Digital Marketing
11 29 (24.79%) Pay per click
11 29 (24.79%) Social Media
12 28 (23.93%) E-Commerce
13 26 (22.22%) Degree
13 26 (22.22%) HTML5
14 24 (20.51%) Photoshop
15 23 (19.66%) SQL
15 23 (19.66%) XML
16 20 (17.09%) .NET
16 20 (17.09%) Adobe
16 20 (17.09%) CSS3
16 20 (17.09%) Online Marketing
17 18 (15.38%) Ajax
18 17 (14.53%) PHP
19 16 (13.68%) XHTML
19 16 (13.68%) Web Development
19 16 (13.68%) Retail
20 15 (12.82%) Drupal
20 15 (12.82%) Magento

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 30 October 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 40 (34.19%) CMS
2 15 (12.82%) Drupal
3 13 (11.11%) WordPress
4 2 (1.71%) Umbraco
4 2 (1.71%) Joomla!
4 2 (1.71%) Apache
4 2 (1.71%) nginx
4 2 (1.71%) Node.js
5 1 (0.85%) IIS
5 1 (0.85%) Moodle
5 1 (0.85%) Kentico
5 1 (0.85%) TeamSite
5 1 (0.85%) Sitecore CMS
Applications
1 24 (20.51%) Photoshop
2 15 (12.82%) Adobe Creative Suite
3 9 (7.69%) MS Visio
4 8 (6.84%) Adobe Illustrator
5 6 (5.13%) Adobe Premiere
6 5 (4.27%) MS Excel
7 4 (3.42%) MS Office
8 2 (1.71%) Fireworks
9 1 (0.85%) MS PowerPoint
9 1 (0.85%) InDesign
Business Applications
1 45 (38.46%) Google Analytics
2 15 (12.82%) Magento
3 2 (1.71%) Summit
3 2 (1.71%) SAP Oil and Gas
4 1 (0.85%) Dynamics CRM
4 1 (0.85%) Shopify
Cloud Services
1 6 (5.13%) Force.com
2 4 (3.42%) Microsoft Azure
3 3 (2.56%) Cloud Computing
4 1 (0.85%) Amazon AWS
Communications & Networking
1 2 (1.71%) Internet
2 1 (0.85%) FTP
Database & Business Intelligence
1 12 (10.26%) SQL Server
2 9 (7.69%) MySQL
3 4 (3.42%) Azure SQL Database
Development Applications
1 9 (7.69%) Axure RP
2 3 (2.56%) Team Foundation Server
3 2 (1.71%) Dreamweaver
3 2 (1.71%) Subversion
3 2 (1.71%) Git (software)
3 2 (1.71%) Jasmine
3 2 (1.71%) Grunt
3 2 (1.71%) PhantomJS
3 2 (1.71%) Karma Test Runner
4 1 (0.85%) Visual Studio
General
1 73 (62.39%) Marketing
2 16 (13.68%) Retail
3 14 (11.97%) Finance
4 10 (8.55%) Advertising
5 8 (6.84%) Games
6 3 (2.56%) Telecoms
7 2 (1.71%) Manufacturing
7 2 (1.71%) Electronics
8 1 (0.85%) Back Office
8 1 (0.85%) Banking
Job Titles
1 48 (41.03%) Developer
2 33 (28.21%) Web Developer
3 20 (17.09%) Designer
4 19 (16.24%) Front-End Developer
5 17 (14.53%) Marketing Executive
6 14 (11.97%) Front-End Web Developer
7 12 (10.26%) UX Designer
8 10 (8.55%) Digital Marketing Executive
9 9 (7.69%) SEO Manager
10 8 (6.84%) PPC Specialist
10 8 (6.84%) PPC Manager
10 8 (6.84%) PPC Analyst
10 8 (6.84%) PPC Executive
11 7 (5.98%) Senior Developer
12 6 (5.13%) Creative Technologist
13 5 (4.27%) UX Developer
14 4 (3.42%) UI Designer
14 4 (3.42%) Web Designer
14 4 (3.42%) PHP Developer
15 3 (2.56%) Technical Leader
Libraries, Frameworks & Software Standards
1 81 (69.23%) HTML
2 74 (63.25%) CSS
3 41 (35.04%) jQuery
4 26 (22.22%) HTML5
5 23 (19.66%) XML
6 20 (17.09%) .NET
6 20 (17.09%) CSS3
7 18 (15.38%) Ajax
8 16 (13.68%) XHTML
9 11 (9.40%) ASP.NET
10 9 (7.69%) Flash
10 9 (7.69%) Web Services
11 7 (5.98%) JSON
12 4 (3.42%) WCF
12 4 (3.42%) CakePHP
12 4 (3.42%) AngularJS
13 2 (1.71%) ASP.NET MVC
14 1 (0.85%) .NET Framework
14 1 (0.85%) SOAP
14 1 (0.85%) JMS
Miscellaneous
1 41 (35.04%) User Experience
2 29 (24.79%) Social Media
3 14 (11.97%) Analytical Skills
4 6 (5.13%) Computer Science
4 6 (5.13%) Blog
5 5 (4.27%) Visualisation
5 5 (4.27%) Statistics
5 5 (4.27%) Graphic Design
6 4 (3.42%) Mobile App
7 3 (2.56%) W3C
7 3 (2.56%) Management Information System
8 2 (1.71%) DTV
8 2 (1.71%) Algorithms
8 2 (1.71%) Digital Media
9 1 (0.85%) Copywriting
9 1 (0.85%) Web 2.0
9 1 (0.85%) Photography
9 1 (0.85%) Mathematics
Operating Systems
1 4 (3.42%) Windows
1 4 (3.42%) Linux
2 1 (0.85%) Android
2 1 (0.85%) Apple iOS
Processes & Methodologies
1 54 (46.15%) Analytics
2 38 (32.48%) Digital Marketing
3 29 (24.79%) Pay per click
4 28 (23.93%) E-Commerce
5 20 (17.09%) Online Marketing
6 16 (13.68%) Web Development
7 15 (12.82%) Social Media Marketing
8 13 (11.11%) Agile Software Development
8 13 (11.11%) Project Management
9 12 (10.26%) Email Marketing
10 11 (9.40%) Web Design
11 8 (6.84%) Software Engineering
11 8 (6.84%) Link Building
12 7 (5.98%) Mentoring
13 6 (5.13%) Coaching
13 6 (5.13%) Marketing Strategy
13 6 (5.13%) Web Analytics
13 6 (5.13%) Content Management
13 6 (5.13%) MVC
14 5 (4.27%) CRM
Programming Languages
1 57 (48.72%) JavaScript
2 23 (19.66%) SQL
3 17 (14.53%) PHP
4 10 (8.55%) VB.NET
5 6 (5.13%) Java
6 3 (2.56%) C#
7 2 (1.71%) TypeScript
8 1 (0.85%) Golang
8 1 (0.85%) T-SQL
Qualifications
1 26 (22.22%) Degree
Quality Assurance & Compliance
1 2 (1.71%) ISO 9001
1 2 (1.71%) ISO 14001
Vendors
1 50 (42.74%) Google
2 20 (17.09%) Adobe
3 14 (11.97%) Facebook
4 10 (8.55%) Twitter
5 4 (3.42%) Zend
6 2 (1.71%) Sitecore
6 2 (1.71%) Ektron
6 2 (1.71%) SAP
6 2 (1.71%) Microsoft
7 1 (0.85%) TIBCO
7 1 (0.85%) ION Trading
Crediton, Devon
Edge Specialist Recruitment
Salary: £20000 - £25000 per annum
Posted: 2 days ago
Devon
Tank Recruitment
Salary: £25000 - £30000 per annum
Posted: 2 days ago
Gloucester
Opus Recruitment Solutions Ltd
Salary: £24000 - £32000 per annum
Posted: 3 days ago
Plymouth, Devon
Edge Specialist Recruitment
Salary: £17000 - £22000 per annum + holiday etc.
Posted: 6 days ago
Bournemouth, Dorset
Interact Consulting
Salary: 25-35k
Posted: 6 days ago
Salisbury, Wiltshire
ARM Technology
Salary: £35 - £45 per annum + pension
Posted: 6 days ago
Poole
Hays IT - Uk Posting account
Salary: £27000 - £37000 per annum + Generous Benefits
Posted: 7 days ago
Stoke, Devon
Alex James Resourcing
Posted: 10 days ago
Poole
Hays IT - Uk Posting account
Salary: £17000.00 - £25000.00 per annum + Generous Benefits
Posted: 10 days ago
Bath, Avon
HospitalityGEM
Salary: From £25,000 to £35,000 per annum plus profit-related bonus
Posted: 14 days ago