The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 201 203 154
Rank change year-on-year
+2 -49
Permanent jobs citing SEO 50 47 89
As % of all permanent IT jobs located in the South West 0.88% 0.76% 1.54%
As % of the Processes & Methodologies category 1.01% 0.88% 1.79%
Number of salaries quoted 49 43 53
Average salary £35,000 £30,000 £30,000
Average salary % change year-on-year
+16.66% -
90% offered a salary of more than £27,500 £22,600 £23,000
10% offered a salary of more than £42,500 £35,000 £44,650
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4940 5324 4959
As % of all permanent IT jobs located in the South West 87.29% 86.13% 86.02%
Number of salaries quoted 4097 4354 4118
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £65,000 £60,000 £62,500
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 29 April 2016.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +2 15 £32,500 +8.33% 2
Devon +9 11 £27,500 -12.00%
Dorset +8 9 £41,250 +54.20%
Wiltshire -1 8 £35,000 +1.44% 1
Gloucestershire +8 3 £35,000 +7.69% 1
Somerset +2 3 £35,000 +52.17% 1
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 29 April 2016, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 47 (66.20%) HTML
2 43 (60.56%) CSS
3 40 (56.34%) PHP
4 38 (53.52%) jQuery
5 37 (52.11%) Web Development
5 37 (52.11%) JavaScript
6 34 (47.89%) HTML5
7 33 (46.48%) Marketing
8 26 (36.62%) Java
8 26 (36.62%) Adobe
8 26 (36.62%) Analytics
9 23 (32.39%) Android
9 23 (32.39%) XHTML
9 23 (32.39%) MVC
10 22 (30.99%) Google Analytics
10 22 (30.99%) Google
11 21 (29.58%) Subversion
11 21 (29.58%) AngularJS
12 20 (28.17%) Analytical Skills
12 20 (28.17%) Continuous Integration
12 20 (28.17%) TDD
12 20 (28.17%) Degree
12 20 (28.17%) Computer Science
12 20 (28.17%) Microsoft
12 20 (28.17%) OO
13 19 (26.76%) Finance
13 19 (26.76%) Digital Marketing
13 19 (26.76%) Apple iOS
13 19 (26.76%) Mobile Development
14 18 (25.35%) Agile Software Development

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 29 April 2016, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 15 (21.13%) Alfresco
1 15 (21.13%) Joomla!
2 7 (9.86%) WordPress
3 6 (8.45%) CMS
4 5 (7.04%) Elasticsearch
5 2 (2.82%) SharePoint
5 2 (2.82%) Umbraco
6 1 (1.41%) Sitecore CMS
Applications
1 15 (21.13%) MS Excel
2 14 (19.72%) MS PowerPoint
3 10 (14.08%) Photoshop
4 7 (9.86%) Adobe Illustrator
5 5 (7.04%) Fireworks
6 4 (5.63%) Adobe Creative Suite
7 1 (1.41%) Adobe After Effects
7 1 (1.41%) Adobe Premiere
7 1 (1.41%) Final Cut Pro
7 1 (1.41%) InDesign
Business Applications
1 2 (2.82%) SAP Oil and Gas
2 1 (1.41%) Magento
2 1 (1.41%) WebTrends
Cloud Services
1 22 (30.99%) Google Analytics
2 2 (2.82%) Office 365
Communications & Networking
1 12 (16.90%) Internet
2 2 (2.82%) SMS
Database & Business Intelligence
1 15 (21.13%) MongoDB
1 15 (21.13%) MySQL
2 4 (5.63%) OLTP
Development Applications
1 21 (29.58%) Subversion
2 15 (21.13%) Ant
2 15 (21.13%) Apache Ivy
2 15 (21.13%) Maven
3 7 (9.86%) Git (software)
4 5 (7.04%) Jenkins
4 5 (7.04%) Visual Studio
General
1 33 (46.48%) Marketing
2 19 (26.76%) Finance
3 16 (22.54%) Telecoms
4 14 (19.72%) Banking
5 7 (9.86%) Advertising
6 2 (2.82%) Electronics
6 2 (2.82%) Manufacturing
6 2 (2.82%) Retail
7 1 (1.41%) Games
Job Titles
1 42 (59.15%) Developer
2 29 (40.85%) Web Developer
3 12 (16.90%) SEO Manager
3 12 (16.90%) SEO Specialist
4 10 (14.08%) PHP Developer
5 9 (12.68%) JavaScript Developer
6 8 (11.27%) Designer
7 6 (8.45%) PHP Web Developer
8 5 (7.04%) Digital Designer
8 5 (7.04%) MySQL Developer
8 5 (7.04%) PHP MySQL Developer
9 3 (4.23%) Digital Developer
9 3 (4.23%) Front End Developer (Client-Side Developer)
9 3 (4.23%) Web Designer
10 2 (2.82%) .NET Developer
10 2 (2.82%) Business Analyst
10 2 (2.82%) Head of Digital
10 2 (2.82%) Senior Developer
10 2 (2.82%) SEO Executive
10 2 (2.82%) Web Manager
Libraries, Frameworks & Software Standards
1 47 (66.20%) HTML
2 43 (60.56%) CSS
3 38 (53.52%) jQuery
4 34 (47.89%) HTML5
5 23 (32.39%) XHTML
6 21 (29.58%) AngularJS
7 17 (23.94%) SOAP
7 17 (23.94%) Web Services
8 15 (21.13%) Apache Flex
8 15 (21.13%) Backbone.js
8 15 (21.13%) Dojo
8 15 (21.13%) Ember.js
8 15 (21.13%) Hibernate
8 15 (21.13%) JPA
8 15 (21.13%) React
8 15 (21.13%) Sass
8 15 (21.13%) Spring
8 15 (21.13%) Spring MVC
8 15 (21.13%) Spring Web Flow
8 15 (21.13%) WSDL
Miscellaneous
1 20 (28.17%) Analytical Skills
1 20 (28.17%) Computer Science
2 12 (16.90%) RIA
3 6 (8.45%) Social Media
3 6 (8.45%) User Experience
4 5 (7.04%) Graphic Design
4 5 (7.04%) Mobile App
5 2 (2.82%) Animation
5 2 (2.82%) Social Network
6 1 (1.41%) Blog
6 1 (1.41%) Fintech
6 1 (1.41%) Online Games
6 1 (1.41%) Video Editing
Operating Systems
1 23 (32.39%) Android
2 19 (26.76%) Apple iOS
3 6 (8.45%) Windows
4 4 (5.63%) Windows Mobile
Processes & Methodologies
1 37 (52.11%) Web Development
2 26 (36.62%) Analytics
3 23 (32.39%) MVC
4 20 (28.17%) Continuous Integration
4 20 (28.17%) OO
4 20 (28.17%) TDD
5 19 (26.76%) Digital Marketing
5 19 (26.76%) Mobile Development
6 18 (25.35%) Agile Software Development
7 17 (23.94%) Android Development
7 17 (23.94%) iOS Development
7 17 (23.94%) Open Source
8 15 (21.13%) BEM - Block Element Modifier
8 15 (21.13%) SDLC
8 15 (21.13%) UML
9 13 (18.31%) E-Commerce
10 12 (16.90%) Graceful Degradation
10 12 (16.90%) Progressive Enhancement
11 9 (12.68%) Responsive Web Design
12 8 (11.27%) Web Design
Programming Languages
1 40 (56.34%) PHP
2 37 (52.11%) JavaScript
3 26 (36.62%) Java
4 11 (15.49%) SQL
5 9 (12.68%) Objective-C
6 4 (5.63%) Apple Swift
6 4 (5.63%) C#
6 4 (5.63%) T-SQL
6 4 (5.63%) VB
6 4 (5.63%) XAML
7 2 (2.82%) ActionScript
7 2 (2.82%) Ruby
Qualifications
1 20 (28.17%) Degree
2 15 (21.13%) SC Cleared
2 15 (21.13%) Security Cleared
Systems Management
1 5 (7.04%) Puppet
Vendors
1 26 (36.62%) Adobe
2 22 (30.99%) Google
3 20 (28.17%) Microsoft
4 7 (9.86%) Sitecore
5 5 (7.04%) Apple
6 4 (5.63%) Sage
7 2 (2.82%) Salesforce.com
7 2 (2.82%) SAP
8 1 (1.41%) HubSpot
8 1 (1.41%) Omniture
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