The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 196 143 192
Rank change year-on-year
-53 +49
Permanent jobs citing SEO 51 93 30
As % of all permanent IT jobs located in the South West 0.83% 1.61% 0.55%
As % of the Processes & Methodologies category 1.00% 1.96% 0.69%
Number of salaries quoted 47 58 28
Average salary £30,000 £30,000 £32,500
Average salary % change year-on-year
- -7.69%
90% offered a salary of more than £22,500 £22,500 £22,500
10% offered a salary of more than £34,700 £40,000 £35,000
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5100 4736 4327
As % of all permanent IT jobs located in the South West 82.75% 81.77% 79.18%
Number of salaries quoted 4195 3950 3810
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £28,000 £27,500 £27,500
10% offered a salary of more than £62,500 £55,000 £60,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 17 April 2015.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset -6 18 £27,500 -63.57% 2
Devon -5 8 £30,000 +33.33% 1
Cornwall -9 8 £25,000 -9.09%
Bristol -15 8 £30,000 +3.44% 1
Gloucestershire -16 5 £32,500 -2.98% 1
Wiltshire -33 2 £33,500 +11.66%
Somerset +4 1 £23,000 -29.23%
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 17 April 2015, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 114 (84.44%) HTML
2 98 (72.59%) CSS
3 87 (64.44%) JavaScript
4 63 (46.67%) Marketing
5 58 (42.96%) PHP
6 45 (33.33%) MySQL
7 41 (30.37%) jQuery
7 41 (30.37%) Analytics
8 40 (29.63%) Web Design
9 39 (28.89%) Adobe
10 38 (28.15%) Web Development
11 36 (26.67%) Pay per click
12 35 (25.93%) Adobe Creative Suite
13 34 (25.19%) HTML5
13 34 (25.19%) Google
13 34 (25.19%) Degree
14 33 (24.44%) Google Analytics
15 31 (22.96%) Responsive Web Design
16 30 (22.22%) Social Media
16 30 (22.22%) Agile Software Development
16 30 (22.22%) E-Commerce
16 30 (22.22%) CMS
17 27 (20.00%) Internet
17 27 (20.00%) Digital Marketing
18 26 (19.26%) User Experience
19 24 (17.78%) .NET
20 23 (17.04%) Time Management
21 21 (15.56%) WordPress
22 18 (13.33%) MVC
22 18 (13.33%) PHP5

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 17 April 2015, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 30 (22.22%) CMS
2 21 (15.56%) WordPress
3 11 (8.15%) Drupal
4 10 (7.41%) nginx
5 9 (6.67%) Apache
6 3 (2.22%) IIS
6 3 (2.22%) Joomla!
6 3 (2.22%) Moodle
7 1 (0.74%) Node.js
Applications
1 35 (25.93%) Adobe Creative Suite
2 9 (6.67%) Photoshop
3 6 (4.44%) Adobe Illustrator
4 5 (3.70%) MS Office
5 3 (2.22%) MS Excel
5 3 (2.22%) MS Project
6 2 (1.48%) MS PowerPoint
Business Applications
1 33 (24.44%) Google Analytics
2 8 (5.93%) Magento
3 3 (2.22%) SiteCatalyst
4 1 (0.74%) Shopify
4 1 (0.74%) Summit
Cloud Services
1 5 (3.70%) Microsoft Azure
1 5 (3.70%) GitHub
2 3 (2.22%) SaaS
3 2 (1.48%) MailChimp
4 1 (0.74%) Amazon AWS
Communications & Networking
1 27 (20.00%) Internet
2 5 (3.70%) FTP
Database & Business Intelligence
1 45 (33.33%) MySQL
2 14 (10.37%) SQL Server
3 5 (3.70%) Azure SQL Database
4 1 (0.74%) Data Warehouse
Development Applications
1 8 (5.93%) Subversion
1 8 (5.93%) Git (software)
2 7 (5.19%) Team Foundation Server
3 4 (2.96%) Dreamweaver
4 1 (0.74%) Jasmine
4 1 (0.74%) PhantomJS
4 1 (0.74%) Karma Test Runner
General
1 63 (46.67%) Marketing
2 6 (4.44%) Games
3 5 (3.70%) Retail
3 5 (3.70%) Advertising
4 4 (2.96%) Finance
5 2 (1.48%) Back Office
6 1 (0.74%) Legal
6 1 (0.74%) Multimedia
6 1 (0.74%) Banking
Job Titles
1 82 (60.74%) Developer
2 40 (29.63%) PHP Developer
3 35 (25.93%) Web Developer
4 16 (11.85%) SEO Specialist
4 16 (11.85%) Front-End Developer
5 15 (11.11%) Junior
5 15 (11.11%) Junior Developer
6 11 (8.15%) Junior PHP Developer
7 10 (7.41%) Designer
8 9 (6.67%) PPC Manager
8 9 (6.67%) PPC Analyst
8 9 (6.67%) PPC Executive
8 9 (6.67%) SEO Executive
8 9 (6.67%) PPC Specialist
9 8 (5.93%) PHP Web Developer
10 7 (5.19%) Web Designer
10 7 (5.19%) Project Manager
10 7 (5.19%) PHP MySQL Developer
11 6 (4.44%) Front-End Web Developer
11 6 (4.44%) UX Designer
Libraries, Frameworks & Software Standards
1 114 (84.44%) HTML
2 98 (72.59%) CSS
3 41 (30.37%) jQuery
4 34 (25.19%) HTML5
5 24 (17.78%) .NET
6 16 (11.85%) Ajax
7 14 (10.37%) Sass
8 12 (8.89%) AngularJS
8 12 (8.89%) CSS3
9 11 (8.15%) XML
10 9 (6.67%) Web Services
10 9 (6.67%) ASP.NET
11 8 (5.93%) ASP.NET MVC
11 8 (5.93%) ASP.NET Web Forms
12 6 (4.44%) JSON
13 5 (3.70%) WCF
13 5 (3.70%) Flash
13 5 (3.70%) Twitter Bootstrap
14 3 (2.22%) JSP
14 3 (2.22%) Zend Framework
Miscellaneous
1 30 (22.22%) Social Media
2 26 (19.26%) User Experience
3 15 (11.11%) Analytical Skills
4 7 (5.19%) Blog
5 5 (3.70%) Graphic Design
5 5 (3.70%) Statistics
6 3 (2.22%) Web 2.0
6 3 (2.22%) Algorithms
7 2 (1.48%) Digital Media
7 2 (1.48%) Mobile App
7 2 (1.48%) Copywriting
8 1 (0.74%) Open Source
8 1 (0.74%) Smartphone
8 1 (0.74%) Taxonomies
8 1 (0.74%) Management Information System
Operating Systems
1 13 (9.63%) Linux
2 5 (3.70%) Windows
Processes & Methodologies
1 41 (30.37%) Analytics
2 40 (29.63%) Web Design
3 38 (28.15%) Web Development
4 36 (26.67%) Pay per click
5 31 (22.96%) Responsive Web Design
6 30 (22.22%) Agile Software Development
6 30 (22.22%) E-Commerce
7 27 (20.00%) Digital Marketing
8 23 (17.04%) Time Management
9 18 (13.33%) MVC
10 13 (9.63%) Scrum
11 12 (8.89%) Project Management
12 11 (8.15%) Marketing Strategy
13 10 (7.41%) OO
14 8 (5.93%) OOP
14 8 (5.93%) Software Engineering
14 8 (5.93%) Email Marketing
14 8 (5.93%) Online Marketing
14 8 (5.93%) OO PHP
15 6 (4.44%) Social Media Marketing
Programming Languages
1 87 (64.44%) JavaScript
2 58 (42.96%) PHP
3 18 (13.33%) PHP5
4 14 (10.37%) SQL
5 9 (6.67%) C#
6 8 (5.93%) T-SQL
7 5 (3.70%) VB.NET
8 2 (1.48%) Java
9 1 (0.74%) CoffeeScript
9 1 (0.74%) Golang
9 1 (0.74%) TypeScript
Qualifications
1 34 (25.19%) Degree
2 1 (0.74%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 2 (1.48%) ISO 9001
1 2 (1.48%) WAI
2 1 (0.74%) ISO 14001
Vendors
1 39 (28.89%) Adobe
2 34 (25.19%) Google
3 6 (4.44%) Zend
3 6 (4.44%) Facebook
4 3 (2.22%) Microsoft
5 1 (0.74%) Twitter
5 1 (0.74%) Hitwise
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