The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 226 171 184
Rank change year-on-year
-55 +13
Permanent jobs citing SEO 29 75 46
As % of all permanent IT jobs located in the South West 0.51% 1.27% 0.86%
As % of the Processes & Methodologies category 0.58% 1.47% 1.01%
Number of salaries quoted 29 73 38
Average salary £35,000 £27,500 £29,750
Average salary % change year-on-year
+27.27% -7.56%
90% offered a salary of more than £22,500 £19,000 £22,350
10% offered a salary of more than £40,500 £41,800 £38,950
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4987 5100 4540
As % of all permanent IT jobs located in the South West 87.58% 86.62% 84.64%
Number of salaries quoted 4144 4299 3844
Average salary £42,500 £40,000 £39,500
Average salary % change year-on-year
+6.25% +1.26%
90% offered a salary of more than £30,000 £29,000 £26,500
10% offered a salary of more than £65,000 £55,000 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 5 February 2016.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset -15 16 £33,750 +22.72% 4
Bristol -3 5 £35,000 +32.07% 3
Devon -17 3 £25,000 +31.57%
Wiltshire -1 2 £33,750 -25.00% 1
Gloucestershire -2 2 £35,000 +2.18%
Somerset - 1 £35,000 - 1
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 5 February 2016, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 43 (74.14%) Marketing
2 34 (58.62%) HTML
3 24 (41.38%) HTML5
4 23 (39.66%) jQuery
4 23 (39.66%) CSS
5 22 (37.93%) JavaScript
5 22 (37.93%) Analytics
6 21 (36.21%) Google
6 21 (36.21%) Google Analytics
7 20 (34.48%) PHP
8 19 (32.76%) Agile Software Development
9 18 (31.03%) MS PowerPoint
9 18 (31.03%) Digital Marketing
10 17 (29.31%) .NET
11 16 (27.59%) OO
11 16 (27.59%) E-Commerce
12 15 (25.86%) Adobe
12 15 (25.86%) Finance
12 15 (25.86%) Analytical Skills
13 14 (24.14%) Microsoft
13 14 (24.14%) MS Excel
14 13 (22.41%) Java
15 12 (20.69%) Android
15 12 (20.69%) Sitecore
15 12 (20.69%) Web Development
15 12 (20.69%) Pay per click
15 12 (20.69%) AngularJS
16 11 (18.97%) Scrum
17 10 (17.24%) XHTML
17 10 (17.24%) Mobile Development

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 5 February 2016, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (10.34%) Alfresco
1 6 (10.34%) CMS
1 6 (10.34%) Joomla!
2 3 (5.17%) WordPress
3 2 (3.45%) Umbraco
4 1 (1.72%) Elasticsearch
4 1 (1.72%) nginx
4 1 (1.72%) Sitecore CMS
Applications
1 18 (31.03%) MS PowerPoint
2 14 (24.14%) MS Excel
3 4 (6.90%) Adobe Creative Suite
4 3 (5.17%) Photoshop
5 2 (3.45%) Adobe Illustrator
6 1 (1.72%) Adobe After Effects
6 1 (1.72%) Adobe Premiere
6 1 (1.72%) Final Cut Pro
6 1 (1.72%) InDesign
Business Applications
1 3 (5.17%) Magento
Cloud Services
1 21 (36.21%) Google Analytics
2 3 (5.17%) Adobe Analytics
2 3 (5.17%) Google Tag Manager
3 1 (1.72%) AdWords
Communications & Networking
1 7 (12.07%) Internet
2 1 (1.72%) HTTP
Database & Business Intelligence
1 6 (10.34%) MongoDB
2 5 (8.62%) MySQL
3 4 (6.90%) OLTP
Development Applications
1 8 (13.79%) Subversion
2 6 (10.34%) Ant
2 6 (10.34%) Apache Ivy
2 6 (10.34%) Maven
3 4 (6.90%) Git (software)
4 1 (1.72%) Axure RP
4 1 (1.72%) Jenkins
General
1 43 (74.14%) Marketing
2 15 (25.86%) Finance
3 3 (5.17%) Banking
3 3 (5.17%) Retail
3 3 (5.17%) Telecoms
4 2 (3.45%) Advertising
5 1 (1.72%) Games
Job Titles
1 29 (50.00%) Developer
2 12 (20.69%) .NET Developer
3 11 (18.97%) SEO Manager
4 10 (17.24%) SEO Specialist
5 9 (15.52%) Web Developer
6 7 (12.07%) PHP Developer
7 4 (6.90%) Account Director
7 4 (6.90%) Account Executive
7 4 (6.90%) Digital Account Director
7 4 (6.90%) Digital Director
7 4 (6.90%) Digital Executive
7 4 (6.90%) Digital Marketing Executive
7 4 (6.90%) E-Commerce Director
7 4 (6.90%) JavaScript Developer
7 4 (6.90%) Marketing Director
7 4 (6.90%) Marketing Executive
8 3 (5.17%) Analyst
8 3 (5.17%) Digital Analyst
8 3 (5.17%) Excel Analyst
8 3 (5.17%) Marketing Manager
Libraries, Frameworks & Software Standards
1 34 (58.62%) HTML
2 24 (41.38%) HTML5
3 23 (39.66%) CSS
3 23 (39.66%) jQuery
4 17 (29.31%) .NET
5 12 (20.69%) AngularJS
6 10 (17.24%) XHTML
7 8 (13.79%) SOAP
8 7 (12.07%) Apache Flex
9 6 (10.34%) Backbone.js
9 6 (10.34%) Dojo
9 6 (10.34%) Ember.js
9 6 (10.34%) Hibernate
9 6 (10.34%) JPA
9 6 (10.34%) Sass
9 6 (10.34%) Spring
9 6 (10.34%) Spring MVC
9 6 (10.34%) Spring Web Flow
9 6 (10.34%) Web Services
9 6 (10.34%) WSDL
Miscellaneous
1 15 (25.86%) Analytical Skills
2 9 (15.52%) Social Media
3 7 (12.07%) Computer Science
3 7 (12.07%) User Experience
4 5 (8.62%) Copywriting
5 3 (5.17%) RIA
6 1 (1.72%) Graphic Design
6 1 (1.72%) Mathematics
6 1 (1.72%) Mobile App
6 1 (1.72%) Online Games
6 1 (1.72%) Video Editing
Operating Systems
1 12 (20.69%) Android
2 8 (13.79%) Apple iOS
3 4 (6.90%) Windows
3 4 (6.90%) Windows Mobile
4 1 (1.72%) Linux
Processes & Methodologies
1 22 (37.93%) Analytics
2 19 (32.76%) Agile Software Development
3 18 (31.03%) Digital Marketing
4 16 (27.59%) E-Commerce
4 16 (27.59%) OO
5 12 (20.69%) Pay per click
5 12 (20.69%) Web Development
6 11 (18.97%) Scrum
7 10 (17.24%) Mobile Development
8 8 (13.79%) Android Development
8 8 (13.79%) Email Marketing
8 8 (13.79%) iOS Development
8 8 (13.79%) Open Source
9 7 (12.07%) Continuous Integration
9 7 (12.07%) MVC
9 7 (12.07%) TDD
10 6 (10.34%) BEM - Block Element Modifier
10 6 (10.34%) SDLC
10 6 (10.34%) UML
11 5 (8.62%) Web Design
Programming Languages
1 22 (37.93%) JavaScript
2 20 (34.48%) PHP
3 13 (22.41%) Java
4 5 (8.62%) Objective-C
4 5 (8.62%) SQL
5 4 (6.90%) Apple Swift
5 4 (6.90%) C#
5 4 (6.90%) T-SQL
5 4 (6.90%) VB
5 4 (6.90%) XAML
6 2 (3.45%) ActionScript
6 2 (3.45%) Ruby
Qualifications
1 7 (12.07%) Degree
2 6 (10.34%) SC Cleared
2 6 (10.34%) Security Cleared
Systems Management
1 1 (1.72%) Puppet
Vendors
1 21 (36.21%) Google
2 15 (25.86%) Adobe
3 14 (24.14%) Microsoft
4 12 (20.69%) Sitecore
5 5 (8.62%) Apple
6 3 (5.17%) Omniture
7 2 (3.45%) Salesforce.com
Poole, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £50000 per annum + benefits
Posted: 2 days ago
Bournemouth
Recruitment Genius Ltd
Salary: £20000 - £28000 per annum
Posted: 3 days ago
Bristol, Avon
Evolution Recruitment Solutions
Salary: 18,000 - 22,000
Posted: 4 days ago
Bristol
The People Network
Salary: £25000 - £45000 per annum + plus superb benefits package
Posted: 10 days ago
Bath, Somerset
Solutions 4 Recruitment Ltd
Posted: 13 days ago
Chippenham
The People Network
Salary: £25000 - £45000 per annum + plus superb benefits package
Posted: 14 days ago
Poole
Hays Specialist Recruitment Ltd
Salary: £40000 - £50000 per annum + 10% Bonus
Posted: 20 days ago
Bristol
The People Network
Salary: £25000 - £45000 per annum + plus superb benefits package
Posted: 23 days ago
Poole
Hays Specialist Recruitment Ltd
Salary: £40000 - £45000 per annum + 10% Bonus
Posted: 25 days ago