The first table below looks at the demand for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 178 115 174
Rank change year-on-year
-63 +59
Permanent jobs citing SEO 48 103 42
As % of all permanent IT jobs located in the South West 0.79% 1.97% 0.76%
As % of the Processes & Methodologies category 0.98% 2.48% 0.98%
Number of salaries quoted 38 83 37
Average salary £29,250 £31,500 £23,000
Average salary % change year-on-year
-7.14% +36.95%
90% offered a salary of more than £27,050 £22,500 £18,500
10% offered a salary of more than £41,500 £35,000 £36,000
UK excluding London average salary £30,000 £31,250 £31,500
% change year-on-year
-4.00% -0.79%
Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4908 4149 4286
As % of all permanent IT jobs located in the South West 80.37% 79.21% 77.41%
Number of salaries quoted 3998 3577 3795
Average salary £41,500 £37,500 £40,000
Average salary % change year-on-year
+10.66% -6.25%
90% offered a salary of more than £28,000 £25,646 £27,500
10% offered a salary of more than £60,000 £57,500 £53,250
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
England

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 25 July 2014.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset +1 20 £28,500 -12.30% 4
Bristol -5 19 £29,000 -7.93% 1
Wiltshire 0 3 £27,500 -13.38% 1
Devon -14 3 - -
Somerset -26 3 £37,500 +59.57% 1
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 25 July 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 94 (68.61%) Marketing
2 78 (56.93%) Analytics
3 76 (55.47%) HTML
4 67 (48.91%) CSS
5 62 (45.26%) Google
6 58 (42.34%) JavaScript
7 55 (40.15%) Pay per click
8 54 (39.42%) E-Commerce
9 50 (36.50%) Google Analytics
10 49 (35.77%) CMS
11 42 (30.66%) Digital Marketing
12 29 (21.17%) .NET
13 28 (20.44%) Social Media
14 23 (16.79%) jQuery
15 20 (14.60%) Magento
15 20 (14.60%) ASP.NET
15 20 (14.60%) Finance
15 20 (14.60%) Retail
16 18 (13.14%) Advertising
16 18 (13.14%) Web Analytics
16 18 (13.14%) MVC
16 18 (13.14%) HTML5
17 16 (11.68%) SQL
18 15 (10.95%) Mobile App
18 15 (10.95%) WordPress
19 14 (10.22%) B2B
20 13 (9.49%) Photoshop
20 13 (9.49%) Web Development
20 13 (9.49%) Content Management
20 13 (9.49%) CSS3

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 25 July 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 49 (35.77%) CMS
2 15 (10.95%) WordPress
3 11 (8.03%) Drupal
4 5 (3.65%) IIS
4 5 (3.65%) TeamSite
5 3 (2.19%) Umbraco
6 1 (0.73%) Joomla!
Applications
1 13 (9.49%) Photoshop
2 11 (8.03%) MS Office
2 11 (8.03%) MS Excel
3 9 (6.57%) MS Visio
3 9 (6.57%) Fireworks
3 9 (6.57%) MS PowerPoint
4 3 (2.19%) Adobe Illustrator
5 1 (0.73%) Adobe Premiere
Business Applications
1 50 (36.50%) Google Analytics
2 20 (14.60%) Magento
3 5 (3.65%) Fredhopper
3 5 (3.65%) Dynamics CRM
4 2 (1.46%) SAP Oil and Gas
5 1 (0.73%) Oracle CRM
Cloud Services
1 5 (3.65%) Amazon AWS
2 3 (2.19%) Cloud Computing
3 1 (0.73%) Force.com
Database & Business Intelligence
1 10 (7.30%) SQL Server
2 5 (3.65%) MySQL
3 1 (0.73%) MongoDB
Development Applications
1 9 (6.57%) Axure RP
2 1 (0.73%) Dreamweaver
2 1 (0.73%) Subversion
2 1 (0.73%) Git (software)
General
1 94 (68.61%) Marketing
2 20 (14.60%) Retail
2 20 (14.60%) Finance
3 18 (13.14%) Advertising
4 4 (2.92%) Publishing
4 4 (2.92%) Telecoms
4 4 (2.92%) French Language
5 2 (1.46%) Electronics
5 2 (1.46%) Manufacturing
6 1 (0.73%) Banking
6 1 (0.73%) Financial Institution
6 1 (0.73%) Back Office
Job Titles
1 41 (29.93%) Developer
2 31 (22.63%) Web Developer
3 17 (12.41%) PPC Specialist
3 17 (12.41%) PPC Manager
3 17 (12.41%) PPC Analyst
3 17 (12.41%) PPC Executive
4 13 (9.49%) Marketing Executive
4 13 (9.49%) Front-End Developer
5 12 (8.76%) SEO Manager
6 11 (8.03%) Designer
7 10 (7.30%) SEO Executive
8 9 (6.57%) Front-End Web Developer
8 9 (6.57%) User Experience Designer
9 8 (5.84%) Marketing Manager
10 7 (5.11%) Web Manager
11 5 (3.65%) Web Analyst
11 5 (3.65%) Analyst
11 5 (3.65%) Architect
11 5 (3.65%) Digital Architect
12 4 (2.92%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 76 (55.47%) HTML
2 67 (48.91%) CSS
3 29 (21.17%) .NET
4 23 (16.79%) jQuery
5 20 (14.60%) ASP.NET
6 18 (13.14%) HTML5
7 13 (9.49%) CSS3
8 11 (8.03%) Ajax
9 10 (7.30%) JSON
9 10 (7.30%) XHTML
9 10 (7.30%) ASP.NET Web Forms
10 9 (6.57%) ASP.NET MVC
11 8 (5.84%) Web Services
11 8 (5.84%) XML
12 7 (5.11%) ATL
12 7 (5.11%) .NET Framework
13 5 (3.65%) JMS
13 5 (3.65%) Middleware
13 5 (3.65%) SOAP
13 5 (3.65%) WebSockets
Miscellaneous
1 28 (20.44%) Social Media
2 15 (10.95%) Mobile App
3 5 (3.65%) Copywriting
4 3 (2.19%) Blog
4 3 (2.19%) W3C
4 3 (2.19%) Management Information System
4 3 (2.19%) Digital Media
5 2 (1.46%) DTV
6 1 (0.73%) Podcast
Operating Systems
1 6 (4.38%) Apple iOS
2 5 (3.65%) Android
3 1 (0.73%) Linux
Processes & Methodologies
1 78 (56.93%) Analytics
2 55 (40.15%) Pay per click
3 54 (39.42%) E-Commerce
4 42 (30.66%) Digital Marketing
5 18 (13.14%) MVC
5 18 (13.14%) Web Analytics
6 14 (10.22%) B2B
7 13 (9.49%) Web Development
7 13 (9.49%) Content Management
7 13 (9.49%) Link Building
8 12 (8.76%) Online Marketing
8 12 (8.76%) Software Engineering
8 12 (8.76%) Web Design
9 10 (7.30%) CRM
10 8 (5.84%) Workflow
10 8 (5.84%) Stakeholder Management
10 8 (5.84%) Email Marketing
10 8 (5.84%) Social Media Marketing
11 7 (5.11%) Process Management
11 7 (5.11%) Business Intelligence
Programming Languages
1 58 (42.34%) JavaScript
2 16 (11.68%) SQL
3 9 (6.57%) PHP
4 6 (4.38%) VB.NET
5 3 (2.19%) C#
6 1 (0.73%) Java
6 1 (0.73%) PHP5
Qualifications
1 10 (7.30%) Degree
Quality Assurance & Compliance
1 3 (2.19%) ISO 9001
2 1 (0.73%) QA
Vendors
1 62 (45.26%) Google
2 13 (9.49%) Facebook
3 12 (8.76%) Twitter
3 12 (8.76%) Adobe
4 8 (5.84%) Microsoft
5 7 (5.11%) HP
5 7 (5.11%) Dell
5 7 (5.11%) NetApp
5 7 (5.11%) Ektron
6 5 (3.65%) hybris
6 5 (3.65%) Coremetrics
6 5 (3.65%) Zend
6 5 (3.65%) TIBCO
7 4 (2.92%) Sitecore
8 3 (2.19%) SAP
9 2 (1.46%) HubSpot
10 1 (0.73%) Oracle
10 1 (0.73%) JD Edwards
Poole, Dorset
HAYS INFORMATION TECHNOLOGY
Salary: £18000.00 - £25000.00 per annum + Amazing Benefits
Posted: 7 hours ago
Bournemouth, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £32000 per annum + pension, 25 days holiday
Posted: 22 hours ago
Bristol, Avon
Evolution Recruitment Solutions
Salary: 35,000 to 45,000
Posted: 2 days ago
Christchurch, Dorset
Cotterell-gifford
Salary: From £20,000 to £30,000 per annum
Posted: 4 days ago
Swindon, Wiltshire
TeamPeople
Posted: 7 days ago
Bath
Blue Town Online
Salary: £22k - 25k per year
Posted: 16 days ago
Bournemouth
Reed Technology - UK Posting Account
Salary: £28000 - £32000 per annum + Benefits
Posted: 24 days ago