The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 180 124 160
Rank change year-on-year
-56 +36
Permanent jobs citing SEO 61 95 57
As % of all permanent IT jobs located in the South West 0.99% 1.87% 0.98%
As % of the Processes & Methodologies category 1.22% 2.30% 1.30%
Number of salaries quoted 51 87 55
Average salary £28,500 £31,500 £24,000
Average salary % change year-on-year
-9.52% +31.25%
90% offered a salary of more than £24,000 £23,500 £17,200
10% offered a salary of more than £45,000 £35,000 £36,500
UK excluding London average salary £30,000 £31,250 £30,000
% change year-on-year
-4.00% +4.16%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5000 4138 4393
As % of all permanent IT jobs located in the South West 81.02% 81.63% 75.58%
Number of salaries quoted 4088 3561 3858
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 22 September 2014.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 22 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -26 18 £40,000 +33.33% 2
Dorset -16 16 £29,250 -13.97% 1
Devon - 13 £24,500 - 2
Wiltshire +7 12 £42,500 +47.82% 1
Somerset -24 1 - - 1
Gloucestershire - 1 £30,000 - 1
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 22 September 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 83 (69.17%) Marketing
2 74 (61.67%) HTML
3 63 (52.50%) CSS
4 62 (51.67%) Analytics
5 55 (45.83%) Google
6 49 (40.83%) Google Analytics
7 46 (38.33%) JavaScript
8 45 (37.50%) Digital Marketing
9 40 (33.33%) Pay per click
10 39 (32.50%) CMS
11 34 (28.33%) User Experience
12 33 (27.50%) E-Commerce
13 28 (23.33%) HTML5
14 27 (22.50%) Social Media
15 26 (21.67%) jQuery
16 22 (18.33%) Analytical Skills
17 20 (16.67%) Adobe
17 20 (16.67%) Degree
18 19 (15.83%) Online Marketing
19 18 (15.00%) CSS3
19 18 (15.00%) Finance
19 18 (15.00%) XML
20 17 (14.17%) SQL
20 17 (14.17%) Photoshop
20 17 (14.17%) Agile Software Development
20 17 (14.17%) Web Development
20 17 (14.17%) Magento
21 16 (13.33%) Advertising
21 16 (13.33%) .NET
22 15 (12.50%) XHTML

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 22 September 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 39 (32.50%) CMS
2 13 (10.83%) Drupal
3 12 (10.00%) WordPress
4 5 (4.17%) IIS
5 3 (2.50%) Umbraco
6 2 (1.67%) Node.js
7 1 (0.83%) Kentico
7 1 (0.83%) Sitecore CMS
7 1 (0.83%) Joomla!
7 1 (0.83%) TeamSite
Applications
1 17 (14.17%) Photoshop
2 12 (10.00%) MS Visio
3 6 (5.00%) Fireworks
3 6 (5.00%) MS Excel
3 6 (5.00%) Adobe Premiere
4 5 (4.17%) MS Office
5 4 (3.33%) Adobe Illustrator
6 2 (1.67%) MS PowerPoint
7 1 (0.83%) InDesign
Business Applications
1 49 (40.83%) Google Analytics
2 17 (14.17%) Magento
3 5 (4.17%) Dynamics CRM
4 2 (1.67%) Summit
4 2 (1.67%) SAP Oil and Gas
4 2 (1.67%) Fredhopper
Cloud Services
1 6 (5.00%) Force.com
2 5 (4.17%) Amazon AWS
3 3 (2.50%) Cloud Computing
Communications & Networking
1 1 (0.83%) Internet
Database & Business Intelligence
1 11 (9.17%) SQL Server
2 4 (3.33%) MySQL
Development Applications
1 12 (10.00%) Axure RP
2 2 (1.67%) Dreamweaver
2 2 (1.67%) Subversion
2 2 (1.67%) Git (software)
2 2 (1.67%) Jasmine
2 2 (1.67%) Grunt
2 2 (1.67%) PhantomJS
2 2 (1.67%) Karma Test Runner
3 1 (0.83%) Visual Studio
General
1 83 (69.17%) Marketing
2 18 (15.00%) Finance
3 16 (13.33%) Advertising
4 12 (10.00%) Retail
5 5 (4.17%) Games
6 3 (2.50%) Telecoms
7 2 (1.67%) Electronics
7 2 (1.67%) Manufacturing
8 1 (0.83%) Publishing
8 1 (0.83%) Banking
8 1 (0.83%) Financial Institution
8 1 (0.83%) Back Office
Job Titles
1 33 (27.50%) Developer
2 25 (20.83%) Web Developer
3 19 (15.83%) Designer
4 18 (15.00%) Front-End Developer
5 13 (10.83%) Front-End Web Developer
5 13 (10.83%) Marketing Executive
6 12 (10.00%) User Experience Designer
6 12 (10.00%) PPC Manager
6 12 (10.00%) PPC Analyst
6 12 (10.00%) PPC Executive
6 12 (10.00%) PPC Specialist
7 11 (9.17%) SEO Manager
8 6 (5.00%) SEO Executive
8 6 (5.00%) Digital Marketing Executive
9 5 (4.17%) Digital Architect
9 5 (4.17%) Creative Technologist
9 5 (4.17%) Marketing Manager
9 5 (4.17%) Web Manager
9 5 (4.17%) Architect
9 5 (4.17%) Senior Developer
Libraries, Frameworks & Software Standards
1 74 (61.67%) HTML
2 63 (52.50%) CSS
3 28 (23.33%) HTML5
4 26 (21.67%) jQuery
5 18 (15.00%) CSS3
5 18 (15.00%) XML
6 16 (13.33%) .NET
7 15 (12.50%) XHTML
8 14 (11.67%) ASP.NET
9 13 (10.83%) JSON
10 12 (10.00%) Ajax
11 5 (4.17%) ASP.NET MVC
11 5 (4.17%) WebSockets
11 5 (4.17%) REST
11 5 (4.17%) .NET Framework
11 5 (4.17%) SOAP
11 5 (4.17%) Web Services
11 5 (4.17%) JMS
11 5 (4.17%) Middleware
12 4 (3.33%) Flash
Miscellaneous
1 34 (28.33%) User Experience
2 27 (22.50%) Social Media
3 22 (18.33%) Analytical Skills
4 11 (9.17%) Mobile App
5 5 (4.17%) Computer Science
5 5 (4.17%) W3C
6 4 (3.33%) Blog
6 4 (3.33%) Visualisation
7 3 (2.50%) Management Information System
8 2 (1.67%) DTV
8 2 (1.67%) Statistics
8 2 (1.67%) Graphic Design
8 2 (1.67%) Digital Media
9 1 (0.83%) Photography
9 1 (0.83%) Podcast
9 1 (0.83%) Copywriting
9 1 (0.83%) Mathematics
Operating Systems
1 5 (4.17%) Apple iOS
1 5 (4.17%) Android
Processes & Methodologies
1 62 (51.67%) Analytics
2 45 (37.50%) Digital Marketing
3 40 (33.33%) Pay per click
4 33 (27.50%) E-Commerce
5 19 (15.83%) Online Marketing
6 17 (14.17%) Agile Software Development
6 17 (14.17%) Web Development
7 12 (10.00%) Social Media Marketing
7 12 (10.00%) Project Management
8 11 (9.17%) Web Design
8 11 (9.17%) Software Engineering
8 11 (9.17%) Mentoring
9 10 (8.33%) Email Marketing
9 10 (8.33%) Link Building
9 10 (8.33%) B2B
9 10 (8.33%) MVC
10 9 (7.50%) CRM
10 9 (7.50%) Web Analytics
10 9 (7.50%) Content Management
11 8 (6.67%) Progressive Enhancement
Programming Languages
1 46 (38.33%) JavaScript
2 17 (14.17%) SQL
3 11 (9.17%) PHP
4 6 (5.00%) VB.NET
5 4 (3.33%) Java
6 2 (1.67%) TypeScript
7 1 (0.83%) C#
Qualifications
1 20 (16.67%) Degree
Quality Assurance & Compliance
1 3 (2.50%) ISO 9001
2 2 (1.67%) ISO 14001
3 1 (0.83%) QA
Vendors
1 55 (45.83%) Google
2 20 (16.67%) Adobe
3 15 (12.50%) Facebook
4 14 (11.67%) Twitter
5 5 (4.17%) Sitecore
5 5 (4.17%) TIBCO
6 4 (3.33%) Zend
7 3 (2.50%) Microsoft
8 2 (1.67%) NetApp
8 2 (1.67%) HP
8 2 (1.67%) Dell
8 2 (1.67%) SAP
8 2 (1.67%) Coremetrics
8 2 (1.67%) Ektron
8 2 (1.67%) hybris
9 1 (0.83%) HubSpot
9 1 (0.83%) ION Trading
Dorset
Circle Recruitment
Salary: £25000 - £30000 per annum + benefits
Posted: 3 days ago
Newton Abbot, Devon
Pro-Direct Sport
Salary: £20,000 - £29,000
Posted: 5 days ago
Bristol, Avon
ITF Solutions
Salary: £45000 - £50000 per annum + benefits and bonus
Posted: 6 days ago
Salisbury, Wiltshire
ITF Solutions
Salary: £45000 - £50000 per annum + benefits and bonus
Posted: 6 days ago
Cheltenham
Recruitment Genius
Salary: £16000 - £30000 per annum
Posted: 6 days ago
Wells, Somerset
Genium Selection
Salary: £30,000 per year
Posted: 9 days ago
Newton Abbot, Devon
RecruitmentRevolution.com
Posted: 11 days ago
Bristol
Recruitment Genius
Salary: £20000 - £25000 per annum
Posted: 17 days ago