The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 156 186 198
Rank change year-on-year
+30 +12
Permanent jobs citing SEO 81 41 36
As % of all permanent IT jobs located in the South West 1.35% 0.74% 0.64%
As % of the Processes & Methodologies category 1.62% 0.91% 0.82%
Number of salaries quoted 77 29 33
Average salary £27,500 £27,500 £29,000
Average salary % change year-on-year
- -5.17%
90% offered a salary of more than £19,000 £21,800 £21,000
10% offered a salary of more than £41,000 £32,600 £38,500
UK excluding London average salary £32,500 £31,500 £31,000
% change year-on-year
+3.17% +1.61%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5001 4516 4411
As % of all permanent IT jobs located in the South West 83.10% 81.93% 78.94%
Number of salaries quoted 4208 3815 3888
Average salary £40,000 £39,000 £38,000
Average salary % change year-on-year
+2.56% +2.63%
90% offered a salary of more than £29,000 £26,500 £26,500
10% offered a salary of more than £60,000 £52,500 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 23 January 2015.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 23 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset -2 27 £30,000 +13.20% 2
Devon +20 25 £22,500 - 3
Wiltshire +2 11 £45,000 +50.00%
Gloucestershire -2 7 £35,000 -17.64% 1
Bristol -1 5 £26,500 -5.35% 1
Cornwall -6 4 £27,500 +30.95%
Somerset - 1 £32,500 -
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 23 January 2015, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 120 (83.92%) HTML
2 105 (73.43%) CSS
3 85 (59.44%) JavaScript
4 63 (44.06%) Marketing
5 56 (39.16%) Analytics
6 55 (38.46%) jQuery
7 50 (34.97%) PHP
8 48 (33.57%) Google Analytics
8 48 (33.57%) Google
9 45 (31.47%) CMS
10 41 (28.67%) HTML5
11 38 (26.57%) Degree
12 37 (25.87%) Adobe
12 37 (25.87%) User Experience
13 36 (25.17%) Web Design
14 35 (24.48%) Adobe Creative Suite
15 34 (23.78%) MySQL
16 32 (22.38%) Pay per click
17 31 (21.68%) Web Development
18 28 (19.58%) Digital Marketing
18 28 (19.58%) E-Commerce
19 26 (18.18%) XML
19 26 (18.18%) .NET
19 26 (18.18%) Social Media
20 25 (17.48%) Agile Software Development
21 24 (16.78%) Photoshop
21 24 (16.78%) SQL
21 24 (16.78%) WordPress
21 24 (16.78%) CSS3
22 23 (16.08%) Responsive Web Design

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 23 January 2015, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 45 (31.47%) CMS
2 24 (16.78%) WordPress
3 12 (8.39%) Drupal
4 9 (6.29%) nginx
4 9 (6.29%) Apache
5 3 (2.10%) Moodle
5 3 (2.10%) Joomla!
6 2 (1.40%) Umbraco
6 2 (1.40%) Node.js
7 1 (0.70%) Sitecore CMS
7 1 (0.70%) Kentico
7 1 (0.70%) IIS
Applications
1 35 (24.48%) Adobe Creative Suite
2 24 (16.78%) Photoshop
3 9 (6.29%) Adobe Illustrator
4 5 (3.50%) Adobe Premiere
5 4 (2.80%) MS Visio
5 4 (2.80%) MS Office
6 3 (2.10%) MS Project
6 3 (2.10%) MS Excel
7 2 (1.40%) MS PowerPoint
8 1 (0.70%) Fireworks
8 1 (0.70%) InDesign
Business Applications
1 48 (33.57%) Google Analytics
2 9 (6.29%) Magento
3 3 (2.10%) Summit
4 1 (0.70%) Shopify
Cloud Services
1 5 (3.50%) Force.com
1 5 (3.50%) Microsoft Azure
1 5 (3.50%) GitHub
2 3 (2.10%) SaaS
Communications & Networking
1 16 (11.19%) Internet
2 5 (3.50%) FTP
Database & Business Intelligence
1 34 (23.78%) MySQL
2 14 (9.79%) SQL Server
3 5 (3.50%) Azure SQL Database
4 1 (0.70%) Data Warehouse
Development Applications
1 10 (6.99%) Subversion
2 8 (5.59%) Team Foundation Server
2 8 (5.59%) Git (software)
3 4 (2.80%) Dreamweaver
3 4 (2.80%) Axure RP
4 3 (2.10%) Jasmine
4 3 (2.10%) PhantomJS
4 3 (2.10%) Karma Test Runner
5 2 (1.40%) Grunt
6 1 (0.70%) Visual Studio
General
1 63 (44.06%) Marketing
2 15 (10.49%) Retail
3 12 (8.39%) Games
4 6 (4.20%) Finance
4 6 (4.20%) Advertising
5 2 (1.40%) Banking
5 2 (1.40%) Back Office
6 1 (0.70%) Legal
6 1 (0.70%) Telecoms
6 1 (0.70%) Multimedia
Job Titles
1 82 (57.34%) Developer
2 42 (29.37%) Web Developer
3 29 (20.28%) PHP Developer
4 23 (16.08%) Front-End Developer
5 22 (15.38%) Designer
6 15 (10.49%) Junior
6 15 (10.49%) Marketing Executive
6 15 (10.49%) Digital Marketing Executive
7 14 (9.79%) Junior Developer
8 11 (7.69%) Front-End Web Developer
8 11 (7.69%) UX Designer
9 10 (6.99%) Junior PHP Developer
9 10 (6.99%) SEO Specialist
10 9 (6.29%) Senior Developer
10 9 (6.29%) Web Designer
11 8 (5.59%) UI Designer
11 8 (5.59%) PHP Web Developer
11 8 (5.59%) Project Manager
12 7 (4.90%) PPC Manager
12 7 (4.90%) PPC Analyst
Libraries, Frameworks & Software Standards
1 120 (83.92%) HTML
2 105 (73.43%) CSS
3 55 (38.46%) jQuery
4 41 (28.67%) HTML5
5 26 (18.18%) XML
5 26 (18.18%) .NET
6 24 (16.78%) CSS3
7 22 (15.38%) Ajax
8 12 (8.39%) ASP.NET
8 12 (8.39%) AngularJS
9 10 (6.99%) Flash
9 10 (6.99%) Sass
10 9 (6.29%) Web Services
11 6 (4.20%) XHTML
11 6 (4.20%) ASP.NET MVC
11 6 (4.20%) ASP.NET Web Forms
12 5 (3.50%) WCF
13 4 (2.80%) JSON
14 3 (2.10%) Twitter Bootstrap
14 3 (2.10%) Zend Framework
Miscellaneous
1 37 (25.87%) User Experience
2 26 (18.18%) Social Media
3 11 (7.69%) Analytical Skills
3 11 (7.69%) Blog
4 10 (6.99%) Graphic Design
4 10 (6.99%) Statistics
5 6 (4.20%) Computer Science
6 5 (3.50%) Visualisation
7 3 (2.10%) Digital Media
7 3 (2.10%) Algorithms
7 3 (2.10%) W3C
7 3 (2.10%) Web 2.0
8 2 (1.40%) Mobile App
9 1 (0.70%) Management Information System
9 1 (0.70%) Mathematics
9 1 (0.70%) Smartphone
9 1 (0.70%) Photography
9 1 (0.70%) Taxonomies
Operating Systems
1 14 (9.79%) Linux
2 5 (3.50%) Windows
Processes & Methodologies
1 56 (39.16%) Analytics
2 36 (25.17%) Web Design
3 32 (22.38%) Pay per click
4 31 (21.68%) Web Development
5 28 (19.58%) Digital Marketing
5 28 (19.58%) E-Commerce
6 25 (17.48%) Agile Software Development
7 23 (16.08%) Responsive Web Design
7 23 (16.08%) Project Management
8 18 (12.59%) Online Marketing
9 16 (11.19%) Social Media Marketing
9 16 (11.19%) MVC
10 12 (8.39%) OO
10 12 (8.39%) Time Management
10 12 (8.39%) Email Marketing
11 10 (6.99%) Data Management
11 10 (6.99%) Scrum
11 10 (6.99%) Marketing Strategy
12 9 (6.29%) Software Engineering
13 8 (5.59%) Mentoring
Programming Languages
1 85 (59.44%) JavaScript
2 50 (34.97%) PHP
3 24 (16.78%) SQL
4 9 (6.29%) PHP5
5 8 (5.59%) C#
5 8 (5.59%) VB.NET
6 7 (4.90%) Java
7 6 (4.20%) T-SQL
8 3 (2.10%) TypeScript
9 1 (0.70%) Golang
Qualifications
1 38 (26.57%) Degree
2 1 (0.70%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 4 (2.80%) ISO 9001
2 3 (2.10%) ISO 14001
Systems Management
1 1 (0.70%) cPanel
Vendors
1 48 (33.57%) Google
2 37 (25.87%) Adobe
3 11 (7.69%) Facebook
4 6 (4.20%) Zend
5 5 (3.50%) Twitter
6 4 (2.80%) Microsoft
7 1 (0.70%) Sitecore
7 1 (0.70%) Ektron
7 1 (0.70%) Hitwise
7 1 (0.70%) ION Trading
Bournemouth
Spectrum IT
Salary: £16000 - £30000 per annum
Posted: 2 days ago
Dorset
Searchability
Salary: £27000 - £35000 per annum + Benefits
Posted: 2 days ago
Exeter, Devon
Edge Specialist Recruitment
Salary: £18000 - £22000 per annum + 22 days Annual Leave
Posted: 2 days ago
Plymouth, Devon
Purple Monkey
Salary: £Flexible DOE
Posted: 3 days ago
Bristol, Avon
IT Executive Ltd
Salary: £30000 - £40000 per annum + £60k-£75k OTE
Posted: 3 days ago
Tewkesbury, Gloucestershire
Hudson IT
Salary: £30000 - £35000 per annum
Posted: 5 days ago
Devon
Tank Recruitment
Salary: £20000 - £25000 per annum
Posted: 5 days ago