The first table below looks at the demand for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 155 173 153
Rank change year-on-year
+18 -20
Permanent jobs citing SEO 61 42 64
As % of all permanent IT jobs located in the South West 1.163% 0.759% 1.061%
As % of the Processes & Methodologies category 1.544% 1.006% 1.547%
Number of salaries quoted 52 30 58
Average salary £30,000 £30,750 £25,000
Average salary % change year-on-year
-2.43% +23.00%
90% offered a salary of more than £22,500 £18,500 £16,850
10% offered a salary of more than £35,000 £40,500 £30,000
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
3952 4174 4136
As % of all permanent IT jobs located in the South West 75.33% 75.41% 68.54%
Number of salaries quoted 3460 3551 3494
Average salary £37,500 £38,500 £37,500
Average salary % change year-on-year
-2.59% +2.66%
90% offered a salary of more than £27,500 £27,500 £25,500
10% offered a salary of more than £55,000 £60,000 £55,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
England

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

South West SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

South West SEO Salary Trend

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 24 May 2013.

South West SEO Salary Histogram

SEO
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Dorset -7 15 £24,250 -19.16%
Devon +9 9 £26,250 +5.00%
Bristol -4 9 £30,250 -13.57%
Cornwall +7 6 £27,250 +21.11%
Somerset -1 6 £35,000 +89.18%
Wiltshire +11 5 £34,000 +28.30%
SEO
England

SEO
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 59 (68.60%) Marketing
2 49 (56.98%) CSS
3 38 (44.19%) HTML
3 38 (44.19%) PHP
4 35 (40.70%) JavaScript
5 32 (37.21%) Analytics
6 30 (34.88%) Pay per click
7 29 (33.72%) E-Commerce
8 28 (32.56%) MySQL
8 28 (32.56%) Social Media
9 26 (30.23%) Digital Marketing
10 23 (26.74%) Google
11 20 (23.26%) Photoshop
11 20 (23.26%) XML
11 20 (23.26%) jQuery
12 18 (20.93%) Ajax
13 16 (18.60%) XHTML
13 16 (18.60%) Project Management
14 15 (17.44%) Google Analytics
14 15 (17.44%) Web Development
14 15 (17.44%) Online Marketing
15 14 (16.28%) HTML5
15 14 (16.28%) Adobe
16 13 (15.12%) Web Analytics
17 12 (13.95%) CMS
18 11 (12.79%) Web Design
18 11 (12.79%) Retail
18 11 (12.79%) Degree
18 11 (12.79%) Email Marketing
18 11 (12.79%) Linux

SEO
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 49 (56.98%) CSS
2 38 (44.19%) HTML
3 20 (23.26%) XML
3 20 (23.26%) jQuery
4 18 (20.93%) Ajax
5 16 (18.60%) XHTML
6 14 (16.28%) HTML5
7 9 (10.47%) .NET
8 8 (9.302%) ASP.NET
8 8 (9.302%) LINQ
8 8 (9.302%) Apache Cordova
9 6 (6.977%) LAMP
10 5 (5.814%) Web Services
11 4 (4.651%) Flash
12 3 (3.488%) ASP
12 3 (3.488%) Zend Framework
12 3 (3.488%) CSS3
13 2 (2.326%) SOAP
14 1 (1.163%) JSP
14 1 (1.163%) XSLT
Application Platforms
1 12 (13.95%) CMS
2 10 (11.63%) WordPress
3 5 (5.814%) Magento
4 4 (4.651%) IIS
4 4 (4.651%) Apache
5 2 (2.326%) SharePoint 2010
5 2 (2.326%) SharePoint
6 1 (1.163%) Lotus Domino
6 1 (1.163%) Drupal
Applications
1 20 (23.26%) Photoshop
2 8 (9.302%) Adobe Illustrator
3 2 (2.326%) MS Excel
4 1 (1.163%) Acrobat
4 1 (1.163%) MS Office
Business Applications
1 15 (17.44%) Google Analytics
2 1 (1.163%) Summit
2 1 (1.163%) Dynamics CRM
Communications & Networking
1 9 (10.47%) Internet
2 3 (3.488%) WAN
3 2 (2.326%) Intranet
3 2 (2.326%) Extranet
4 1 (1.163%) SMTP
4 1 (1.163%) DNS
4 1 (1.163%) Firewall
Database & Business Intelligence
1 28 (32.56%) MySQL
2 10 (11.63%) SQL Server
3 8 (9.302%) SQLite
4 4 (4.651%) SQL Server 2005
5 1 (1.163%) GIS
5 1 (1.163%) Hadoop
5 1 (1.163%) Big Data
Development Applications
1 8 (9.302%) Eclipse
1 8 (9.302%) Xcode
2 5 (5.814%) Subversion
3 4 (4.651%) Dreamweaver
4 3 (3.488%) Git (software)
5 1 (1.163%) Visual Studio
5 1 (1.163%) Axure RP
General
1 59 (68.60%) Marketing
2 11 (12.79%) Retail
3 5 (5.814%) Finance
4 4 (4.651%) Aerospace
4 4 (4.651%) Electronics
5 2 (2.326%) Advertising
Job Titles
1 30 (34.88%) Developer
2 22 (25.58%) Web Developer
3 14 (16.28%) Web Manager
4 9 (10.47%) E-Commerce Manager
5 8 (9.302%) PHP Developer
6 6 (6.977%) Development Manager
6 6 (6.977%) Senior Developer
7 5 (5.814%) Marketing Manager
7 5 (5.814%) PHP Web Developer
7 5 (5.814%) Web Development Manager
7 5 (5.814%) Marketing Executive
7 5 (5.814%) PPC Specialist
7 5 (5.814%) SEO Manager
7 5 (5.814%) PPC Manager
7 5 (5.814%) PPC Analyst
7 5 (5.814%) Digital Marketing Executive
7 5 (5.814%) PPC Executive
8 4 (4.651%) PHP MySQL Developer
8 4 (4.651%) Marketing Assistant
8 4 (4.651%) Designer
Miscellaneous
1 28 (32.56%) Social Media
2 10 (11.63%) Social Network
3 7 (8.140%) Digital Media
4 4 (4.651%) Graphic Design
4 4 (4.651%) N-Tier
5 3 (3.488%) Mobile App
6 2 (2.326%) New Media
7 1 (1.163%) W3C
7 1 (1.163%) Computer Science
7 1 (1.163%) Copywriting
7 1 (1.163%) Open Source
Operating Systems
1 11 (12.79%) Linux
2 9 (10.47%) Apple iOS
3 8 (9.302%) Android
4 4 (4.651%) Windows Server 2008
4 4 (4.651%) Windows
4 4 (4.651%) Windows Server 2003
Processes & Methodologies
1 32 (37.21%) Analytics
2 30 (34.88%) Pay per click
3 29 (33.72%) E-Commerce
4 26 (30.23%) Digital Marketing
5 16 (18.60%) Project Management
6 15 (17.44%) Web Development
6 15 (17.44%) Online Marketing
7 13 (15.12%) Web Analytics
8 11 (12.79%) Web Design
8 11 (12.79%) Email Marketing
9 8 (9.302%) Content Management
9 8 (9.302%) Web Marketing
10 6 (6.977%) Time Management
11 5 (5.814%) CRM
12 4 (4.651%) Marketing Strategy
13 3 (3.488%) MVC
13 3 (3.488%) OO
13 3 (3.488%) PRINCE2
13 3 (3.488%) Search Engine Marketing
13 3 (3.488%) Responsive Web Design
Programming Languages
1 38 (44.19%) PHP
2 35 (40.70%) JavaScript
3 10 (11.63%) Java
3 10 (11.63%) C#
4 5 (5.814%) SQL
5 3 (3.488%) PHP5
6 2 (2.326%) VBA
7 1 (1.163%) Python
7 1 (1.163%) ActionScript
7 1 (1.163%) C
7 1 (1.163%) Clojure
7 1 (1.163%) R
7 1 (1.163%) Scala
Qualifications
1 11 (12.79%) Degree
2 1 (1.163%) PhD
Quality Assurance & Compliance
1 1 (1.163%) WCAG
System Software
1 1 (1.163%) Active Directory
Vendors
1 23 (26.74%) Google
2 14 (16.28%) Adobe
3 8 (9.302%) Zend
4 5 (5.814%) Coremetrics
4 5 (5.814%) Fredhopper
5 4 (4.651%) Microsoft
5 4 (4.651%) Salesforce.com
6 3 (3.488%) Facebook
6 3 (3.488%) Twitter
7 2 (2.326%) Yahoo!
8 1 (1.163%) Lotus
Plymouth, Devon
Candidate Key words - Online Marketing Manager, Web, CMS, Online Strategy, SEO, PPC, Link building, Social media, Email marketing, affiliate, social media, HTML, CSS, web analytics, Google, Panda, Penguin...
Acorn
Salary: negotiable
Posted: 23 May 2013
Bournemouth, Dorset
My Bournemouth based client is urgently seeking a Digital Marketing Executive responsible for critical digital marketing activities across multiple brands to achieve target customer numbers and sales acquisition...
GCS IT Recruitment Specialists
Salary: £24000 - £25000 per annum + 1500 Bonus
Posted: 22 May 2013
Bournemouth, Dorset
My Bournemouth based client is urgently seeking a Digital Marketing Executive responsible for critical digital marketing activities across multiple brands to achieve target customer numbers and sales acquisition...
GCS IT Recruitment Specialists
Posted: 22 May 2013
Cornwall, South West
Digital Strategist - SEO: We are currently recruiting on behalf of one of our Cornwall based clients who are specialists within the digital marketing arena for a Digital Strategist...
Salary: £20000 - £22000 per annum
Posted: 15 May 2013
Swindon, South West
SEO Specialist / SEO Campaign Manager, Swindon, £25,000-£35,000Key Words: SEO, PPC, ``Google Adwords``, Marketing, DigitalMy Client is looking for an ambitious search engineer marketer to join...
OPUS
Salary: GBP25000 to GBP35000 per annum + Benefits: Excellent company benefits
Posted: 3 May 2013
Wiltshire, South West
Working within a team of innovative digital marketers you will be creating, managing and fine tuning successful SEO/PPC strategies and optimising websites to maximise traffic flow, minimise...
greywood
Salary: £25000 - £30000 per annum + Benefits
Posted: 23 May 2013
Wiltshire
Working within a team of innovative digital marketers you will be creating, managing and fine tuning successful SEO/PPC strategies and optimising websites to maximise traffic flow, minimise...
Greywood Associates Limited
Salary: £25000 - £30000 per annum + Benefits
Posted: 22 May 2013
Dorset, South West
Key Responsibilities To understand, contribute to and implement the digital marketing strategy Liaise with 3rd parties and affiliates Implement Email marketing, SEO, PPC strategies to enhance lead generation...
Hays Specialist Recruitment
Salary: £25000.00 - £40000.00 per annum
Posted: 21 May 2013
Dorset
Key Responsibilities To understand, contribute to and implement the digital marketing strategy... Implement Email marketing, SEO, PPC strategies to enhance lead generation... Commercial knowledge of developing and implementing...
HAYS INFORMATION TECHNOLOGY
Salary: £25000.00 - £40000.00 per annum
Posted: 20 May 2013