The first table below looks at the demand for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 11 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Location
3 months to
11 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 175 125 178
Rank change year-on-year
-50 +53
Permanent jobs citing SEO 48 93 38
As % of all permanent IT jobs located in the South West 0.79% 1.77% 0.69%
As % of the Processes & Methodologies category 0.99% 2.24% 0.89%
Number of salaries quoted 37 75 29
Average salary £30,000 £31,500 £23,500
Average salary % change year-on-year
-4.76% +34.04%
90% offered a salary of more than £27,500 £22,500 £18,500
10% offered a salary of more than £45,000 £35,000 £37,500
UK excluding London average salary £30,000 £31,000 £32,500
% change year-on-year
-3.22% -4.61%
Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4861 4154 4257
As % of all permanent IT jobs located in the South West 80.28% 79.11% 77.70%
Number of salaries quoted 3941 3631 3746
Average salary £42,500 £37,500 £40,000
Average salary % change year-on-year
+13.33% -6.25%
90% offered a salary of more than £28,000 £26,000 £27,500
10% offered a salary of more than £60,000 £56,500 £55,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -
SEO
England

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 11 July 2014.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 11 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +5 19 £30,750 -0.40% 2
Dorset -7 19 £28,500 -0.86% 3
Wiltshire -3 4 £27,500 -13.38%
Devon -21 3 - -
Somerset -27 3 £37,500 +59.57% 1
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 11 July 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 92 (65.71%) Marketing
2 81 (57.86%) HTML
2 81 (57.86%) Analytics
3 73 (52.14%) CSS
4 64 (45.71%) JavaScript
4 64 (45.71%) Google
5 61 (43.57%) E-Commerce
6 53 (37.86%) Pay per click
7 52 (37.14%) Google Analytics
8 50 (35.71%) CMS
9 42 (30.00%) Digital Marketing
10 35 (25.00%) .NET
11 30 (21.43%) jQuery
12 28 (20.00%) Social Media
13 26 (18.57%) ASP.NET
14 22 (15.71%) MVC
14 22 (15.71%) Finance
15 21 (15.00%) Retail
16 20 (14.29%) HTML5
17 19 (13.57%) Magento
17 19 (13.57%) SQL
18 18 (12.86%) Web Analytics
19 16 (11.43%) Advertising
19 16 (11.43%) ASP.NET Web Forms
20 15 (10.71%) Mobile App
20 15 (10.71%) WordPress
20 15 (10.71%) Ajax
21 14 (10.00%) B2B
21 14 (10.00%) CSS3
22 13 (9.29%) Photoshop

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 11 July 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 50 (35.71%) CMS
2 15 (10.71%) WordPress
3 10 (7.14%) Drupal
4 5 (3.57%) IIS
4 5 (3.57%) TeamSite
5 4 (2.86%) Umbraco
6 1 (0.71%) Joomla!
Applications
1 13 (9.29%) Photoshop
2 11 (7.86%) MS Office
2 11 (7.86%) MS Excel
3 9 (6.43%) Fireworks
3 9 (6.43%) MS PowerPoint
4 7 (5.00%) MS Visio
5 3 (2.14%) Adobe Illustrator
Business Applications
1 52 (37.14%) Google Analytics
2 19 (13.57%) Magento
3 5 (3.57%) Fredhopper
3 5 (3.57%) Dynamics CRM
4 2 (1.43%) SAP Oil and Gas
5 1 (0.71%) Oracle CRM
Cloud Services
1 5 (3.57%) Amazon AWS
2 3 (2.14%) Cloud Computing
Database & Business Intelligence
1 11 (7.86%) SQL Server
2 5 (3.57%) MySQL
3 1 (0.71%) MongoDB
Development Applications
1 7 (5.00%) Axure RP
2 1 (0.71%) Dreamweaver
2 1 (0.71%) Subversion
2 1 (0.71%) Git (software)
2 1 (0.71%) Team Foundation Server
General
1 92 (65.71%) Marketing
2 22 (15.71%) Finance
3 21 (15.00%) Retail
4 16 (11.43%) Advertising
5 6 (4.29%) Telecoms
6 4 (2.86%) Publishing
6 4 (2.86%) French Language
7 2 (1.43%) Banking
7 2 (1.43%) Manufacturing
7 2 (1.43%) Electronics
8 1 (0.71%) Financial Institution
8 1 (0.71%) Back Office
Job Titles
1 49 (35.00%) Developer
2 37 (26.43%) Web Developer
3 16 (11.43%) PPC Specialist
3 16 (11.43%) PPC Manager
3 16 (11.43%) PPC Analyst
3 16 (11.43%) PPC Executive
4 13 (9.29%) Front-End Developer
5 12 (8.57%) Marketing Executive
6 11 (7.86%) SEO Manager
7 10 (7.14%) SEO Executive
8 8 (5.71%) Marketing Manager
8 8 (5.71%) Front-End Web Developer
8 8 (5.71%) Designer
9 7 (5.00%) User Experience Designer
9 7 (5.00%) Web Manager
10 5 (3.57%) Web Analyst
10 5 (3.57%) Analyst
10 5 (3.57%) Architect
10 5 (3.57%) Digital Architect
11 4 (2.86%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 81 (57.86%) HTML
2 73 (52.14%) CSS
3 35 (25.00%) .NET
4 30 (21.43%) jQuery
5 26 (18.57%) ASP.NET
6 20 (14.29%) HTML5
7 16 (11.43%) ASP.NET Web Forms
8 15 (10.71%) Ajax
9 14 (10.00%) CSS3
10 11 (7.86%) ASP.NET MVC
10 11 (7.86%) Web Services
11 8 (5.71%) .NET Framework
11 8 (5.71%) JSON
12 7 (5.00%) XHTML
12 7 (5.00%) ATL
13 6 (4.29%) XML
14 5 (3.57%) SOAP
14 5 (3.57%) JMS
14 5 (3.57%) Middleware
14 5 (3.57%) WebSockets
Miscellaneous
1 28 (20.00%) Social Media
2 15 (10.71%) Mobile App
3 5 (3.57%) Copywriting
4 4 (2.86%) Digital Media
5 3 (2.14%) Management Information System
5 3 (2.14%) Blog
5 3 (2.14%) W3C
6 2 (1.43%) DTV
7 1 (0.71%) Podcast
Operating Systems
1 6 (4.29%) Apple iOS
2 5 (3.57%) Android
3 1 (0.71%) Linux
Processes & Methodologies
1 81 (57.86%) Analytics
2 61 (43.57%) E-Commerce
3 53 (37.86%) Pay per click
4 42 (30.00%) Digital Marketing
5 22 (15.71%) MVC
6 18 (12.86%) Web Analytics
7 14 (10.00%) B2B
8 13 (9.29%) Web Development
9 12 (8.57%) Content Management
9 12 (8.57%) Web Design
9 12 (8.57%) Link Building
10 11 (7.86%) Online Marketing
11 10 (7.14%) CRM
11 10 (7.14%) Software Engineering
12 8 (5.71%) Workflow
12 8 (5.71%) Stakeholder Management
13 7 (5.00%) Business Intelligence
13 7 (5.00%) Data Analysis
13 7 (5.00%) Workflow Management
13 7 (5.00%) Process Management
Programming Languages
1 64 (45.71%) JavaScript
2 19 (13.57%) SQL
3 9 (6.43%) PHP
4 4 (2.86%) C#
4 4 (2.86%) VB.NET
5 1 (0.71%) PHP5
5 1 (0.71%) Java
Qualifications
1 9 (6.43%) Degree
Quality Assurance & Compliance
1 3 (2.14%) ISO 9001
2 1 (0.71%) QA
Vendors
1 64 (45.71%) Google
2 12 (8.57%) Facebook
3 11 (7.86%) Twitter
4 9 (6.43%) Adobe
5 8 (5.71%) Microsoft
6 7 (5.00%) HP
6 7 (5.00%) Dell
6 7 (5.00%) NetApp
6 7 (5.00%) Ektron
7 5 (3.57%) hybris
7 5 (3.57%) Coremetrics
7 5 (3.57%) Zend
7 5 (3.57%) TIBCO
8 4 (2.86%) Sitecore
9 3 (2.14%) SAP
10 2 (1.43%) HubSpot
11 1 (0.71%) Oracle
11 1 (0.71%) JD Edwards
Bath, Avon
Bluetownonline
Salary: £22k - 25k per year
Posted: 2 days ago
Bournemouth, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 2 days ago
Christchurch, Dorset
Cotterell-gifford
Salary: From £20,000 to £30,000 per annum
Posted: 2 days ago
Bristol, Avon
Evolution Recruitment Solutions
Salary: 35,000 to 45,000
Posted: 3 days ago
Bournemouth
Reed Technology - UK Posting Account
Salary: £28000 - £32000 per annum + Benefits
Posted: 10 days ago
Penryn, Cornwall
Cool Earth
Salary: From £15,000 to £22,000 per annum Depending on Experience
Posted: 16 days ago
Bristol
CCity IT
Posted: 22 days ago