The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 165 196 178
Rank change year-on-year
+31 -18
Permanent jobs citing SEO 81 43 48
As % of all permanent IT jobs located in the South West 1.28% 0.72% 0.84%
As % of the Processes & Methodologies category 1.55% 0.88% 1.09%
Number of salaries quoted 73 28 44
Average salary £27,500 £27,500 £28,778
Average salary % change year-on-year
- -4.44%
90% offered a salary of more than £22,250 £22,500 £17,500
10% offered a salary of more than £43,750 £32,500 £41,500
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5232 4870 4417
As % of all permanent IT jobs located in the South West 82.61% 82.08% 77.61%
Number of salaries quoted 4316 4124 3883
Average salary £40,000 £39,000 £38,500
Average salary % change year-on-year
+2.56% +1.29%
90% offered a salary of more than £28,325 £27,500 £26,250
10% offered a salary of more than £62,500 £54,000 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 18 December 2014.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 18 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon +18 34 £24,500 +2.08% 1
Dorset -15 16 £25,000 -23.07% 4
Wiltshire +5 13 £45,000 +63.63% 3
Gloucestershire - 9 £35,000 -
Cornwall 0 4 £27,500 +39.24%
Bristol -2 3 £31,000 +11.71% 3
Somerset - 1 £32,500 -
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 18 December 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 106 (75.71%) HTML
2 91 (65.00%) CSS
3 76 (54.29%) JavaScript
4 71 (50.71%) Marketing
5 56 (40.00%) Analytics
6 48 (34.29%) Google
7 47 (33.57%) Google Analytics
8 45 (32.14%) User Experience
9 44 (31.43%) jQuery
10 42 (30.00%) CMS
11 37 (26.43%) PHP
12 36 (25.71%) HTML5
13 35 (25.00%) Adobe
14 34 (24.29%) Digital Marketing
15 32 (22.86%) Degree
15 32 (22.86%) Pay per click
16 30 (21.43%) Social Media
16 30 (21.43%) Adobe Creative Suite
17 28 (20.00%) E-Commerce
18 27 (19.29%) Web Design
19 26 (18.57%) XML
20 24 (17.14%) SQL
20 24 (17.14%) .NET
20 24 (17.14%) MySQL
20 24 (17.14%) Photoshop
21 23 (16.43%) Project Management
21 23 (16.43%) Ajax
22 22 (15.71%) Web Development
22 22 (15.71%) Online Marketing
22 22 (15.71%) WordPress

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 18 December 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 42 (30.00%) CMS
2 22 (15.71%) WordPress
3 13 (9.29%) Drupal
4 9 (6.43%) nginx
4 9 (6.43%) Apache
5 4 (2.86%) Joomla!
6 3 (2.14%) Moodle
7 2 (1.43%) Umbraco
7 2 (1.43%) Node.js
8 1 (0.71%) Kentico
8 1 (0.71%) Sitecore CMS
Applications
1 30 (21.43%) Adobe Creative Suite
2 24 (17.14%) Photoshop
3 9 (6.43%) MS Visio
3 9 (6.43%) Adobe Illustrator
4 6 (4.29%) Adobe Premiere
5 4 (2.86%) MS Office
6 3 (2.14%) MS Excel
6 3 (2.14%) MS Project
7 2 (1.43%) MS PowerPoint
8 1 (0.71%) InDesign
8 1 (0.71%) Fireworks
Business Applications
1 47 (33.57%) Google Analytics
2 13 (9.29%) Magento
3 3 (2.14%) Summit
4 1 (0.71%) Shopify
Cloud Services
1 6 (4.29%) Force.com
2 5 (3.57%) Microsoft Azure
3 3 (2.14%) SaaS
4 2 (1.43%) GitHub
Communications & Networking
1 13 (9.29%) Internet
2 5 (3.57%) FTP
Database & Business Intelligence
1 24 (17.14%) MySQL
2 13 (9.29%) SQL Server
3 5 (3.57%) Azure SQL Database
4 1 (0.71%) Data Warehouse
Development Applications
1 9 (6.43%) Axure RP
2 8 (5.71%) Git (software)
3 7 (5.00%) Team Foundation Server
3 7 (5.00%) Subversion
4 4 (2.86%) Dreamweaver
5 3 (2.14%) Jasmine
5 3 (2.14%) PhantomJS
5 3 (2.14%) Karma Test Runner
6 2 (1.43%) Grunt
7 1 (0.71%) Visual Studio
General
1 71 (50.71%) Marketing
2 15 (10.71%) Retail
3 12 (8.57%) Games
4 8 (5.71%) Advertising
5 6 (4.29%) Finance
6 3 (2.14%) Back Office
7 2 (1.43%) Banking
8 1 (0.71%) Multimedia
8 1 (0.71%) Telecoms
Job Titles
1 70 (50.00%) Developer
2 40 (28.57%) Web Developer
3 27 (19.29%) Designer
4 24 (17.14%) Front-End Developer
5 19 (13.57%) PHP Developer
6 16 (11.43%) Marketing Executive
6 16 (11.43%) UX Designer
7 15 (10.71%) Digital Marketing Executive
8 13 (9.29%) Front-End Web Developer
9 9 (6.43%) PPC Specialist
9 9 (6.43%) PPC Executive
9 9 (6.43%) PPC Manager
9 9 (6.43%) PPC Analyst
9 9 (6.43%) Junior
10 8 (5.71%) Project Manager
10 8 (5.71%) Senior Developer
10 8 (5.71%) Web Designer
10 8 (5.71%) Junior Developer
10 8 (5.71%) PHP Web Developer
10 8 (5.71%) UI Designer
Libraries, Frameworks & Software Standards
1 106 (75.71%) HTML
2 91 (65.00%) CSS
3 44 (31.43%) jQuery
4 36 (25.71%) HTML5
5 26 (18.57%) XML
6 24 (17.14%) .NET
7 23 (16.43%) Ajax
8 22 (15.71%) CSS3
9 11 (7.86%) ASP.NET
9 11 (7.86%) XHTML
10 10 (7.14%) Flash
10 10 (7.14%) Web Services
11 8 (5.71%) AngularJS
12 6 (4.29%) JSON
13 5 (3.57%) WCF
13 5 (3.57%) Sass
14 3 (2.14%) Twitter Bootstrap
14 3 (2.14%) Zend Framework
14 3 (2.14%) CakePHP
15 2 (1.43%) ASP.NET MVC
Miscellaneous
1 45 (32.14%) User Experience
2 30 (21.43%) Social Media
3 15 (10.71%) Analytical Skills
4 11 (7.86%) Blog
5 10 (7.14%) Statistics
5 10 (7.14%) Graphic Design
6 6 (4.29%) Computer Science
7 5 (3.57%) Visualisation
8 3 (2.14%) Digital Media
8 3 (2.14%) Algorithms
8 3 (2.14%) W3C
9 2 (1.43%) Mobile App
10 1 (0.71%) Management Information System
10 1 (0.71%) Web 2.0
10 1 (0.71%) Taxonomies
10 1 (0.71%) Copywriting
10 1 (0.71%) Photography
10 1 (0.71%) Mathematics
Operating Systems
1 14 (10.00%) Linux
2 5 (3.57%) Windows
Processes & Methodologies
1 56 (40.00%) Analytics
2 34 (24.29%) Digital Marketing
3 32 (22.86%) Pay per click
4 28 (20.00%) E-Commerce
5 27 (19.29%) Web Design
6 23 (16.43%) Project Management
7 22 (15.71%) Web Development
7 22 (15.71%) Online Marketing
8 17 (12.14%) Social Media Marketing
9 15 (10.71%) Responsive Web Design
9 15 (10.71%) Email Marketing
10 12 (8.57%) MVC
10 12 (8.57%) Agile Software Development
10 12 (8.57%) OO
11 11 (7.86%) Marketing Strategy
12 10 (7.14%) Data Management
13 8 (5.71%) Time Management
13 8 (5.71%) OO PHP
13 8 (5.71%) Mentoring
14 7 (5.00%) Coaching
Programming Languages
1 76 (54.29%) JavaScript
2 37 (26.43%) PHP
3 24 (17.14%) SQL
4 11 (7.86%) VB.NET
5 7 (5.00%) Java
6 6 (4.29%) PHP5
7 4 (2.86%) C#
8 3 (2.14%) TypeScript
9 2 (1.43%) T-SQL
10 1 (0.71%) Golang
Qualifications
1 32 (22.86%) Degree
2 1 (0.71%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 4 (2.86%) ISO 9001
2 3 (2.14%) ISO 14001
Systems Management
1 1 (0.71%) cPanel
Vendors
1 48 (34.29%) Google
2 35 (25.00%) Adobe
3 13 (9.29%) Facebook
4 6 (4.29%) Zend
5 5 (3.57%) Twitter
6 4 (2.86%) Microsoft
7 1 (0.71%) ION Trading
7 1 (0.71%) Sitecore
7 1 (0.71%) Ektron
7 1 (0.71%) Hitwise
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