The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 186 224 185
Rank change year-on-year
+38 -39
Permanent jobs citing SEO 49 28 50
As % of all permanent IT jobs located in the South West 0.91% 0.47% 0.83%
As % of the Processes & Methodologies category 1.05% 0.55% 0.97%
Number of salaries quoted 26 24 41
Median salary £35,000 £28,000 £30,000
Median salary % change year-on-year
+25.00% -6.66%
90% offered a salary of more than £25,500 £27,000 £27,500
10% offered a salary of more than £42,500 £43,500 £45,000
UK excluding London median salary £32,000 £32,500 £30,000
% change year-on-year
-1.53% +8.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4656 5079 5146
As % of all permanent IT jobs located in the South West 86.80% 85.91% 85.51%
Number of salaries quoted 3902 4282 4202
Median salary £42,500 £40,000 £41,000
Median salary % change year-on-year
+6.25% -2.43%
90% offered a salary of more than £30,000 £27,500 £28,000
10% offered a salary of more than £62,500 £60,000 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 23 July 2016.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 23 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +32 24 £35,000 -25.53% 1
Dorset +9 8 £42,500 +25.92% 1
Bristol +12 6 £32,500 +17.11% 3
Somerset - 6 £22,500 -
Cornwall -3 3 £27,500 +17.02% 1
Gloucestershire +5 2 £35,000 - 1
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 23 July 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for SEO.

1 68 (69.39%) HTML
2 63 (64.29%) CSS
3 58 (59.18%) JavaScript
4 55 (56.12%) HTML5
5 51 (52.04%) Analytics
6 43 (43.88%) Google
7 42 (42.86%) Agile Software Development
7 42 (42.86%) Google Analytics
8 40 (40.82%) jQuery
9 39 (39.80%) Web Development
10 38 (38.78%) PHP
11 30 (30.61%) Adobe
11 30 (30.61%) Marketing
12 29 (29.59%) MVC
13 27 (27.55%) Java
13 27 (27.55%) Android
13 27 (27.55%) Apple iOS
14 26 (26.53%) Continuous Integration
14 26 (26.53%) Subversion
14 26 (26.53%) OO
15 25 (25.51%) TDD
15 25 (25.51%) Degree
15 25 (25.51%) Computer Science
16 24 (24.49%) Retail
16 24 (24.49%) XHTML
16 24 (24.49%) Front End Development
17 23 (23.47%) AngularJS
17 23 (23.47%) Android Development
17 23 (23.47%) iOS Development
17 23 (23.47%) Web Services

SEO
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (20.41%) Alfresco
1 20 (20.41%) Joomla!
2 10 (10.20%) WordPress
3 5 (5.10%) Elasticsearch
4 4 (4.08%) SharePoint
5 3 (3.06%) CMS
6 2 (2.04%) Umbraco
7 1 (1.02%) Sitecore CMS
Applications
1 15 (15.31%) MS Excel
2 14 (14.29%) MS PowerPoint
3 9 (9.18%) Photoshop
4 6 (6.12%) Adobe Illustrator
5 5 (5.10%) Fireworks
Business Applications
1 2 (2.04%) SAP Oil and Gas
2 1 (1.02%) Magento
2 1 (1.02%) WebTrends
Cloud Services
1 42 (42.86%) Google Analytics
2 4 (4.08%) Office 365
3 3 (3.06%) Adobe Analytics
4 1 (1.02%) AdWords
4 1 (1.02%) Microsoft Azure
Communications & Networking
1 20 (20.41%) Internet
2 2 (2.04%) SMS
Database & Business Intelligence
1 20 (20.41%) MongoDB
2 12 (12.24%) MySQL
3 1 (1.02%) SQL Server
3 1 (1.02%) SQL Server 2012
3 1 (1.02%) SQL Server Reporting Services
Development Applications
1 26 (26.53%) Subversion
2 20 (20.41%) Ant
2 20 (20.41%) Apache Ivy
2 20 (20.41%) Maven
3 7 (7.14%) Git (software)
4 5 (5.10%) Jenkins
4 5 (5.10%) Visual Studio
General
1 30 (30.61%) Marketing
2 24 (24.49%) Retail
3 21 (21.43%) Finance
4 19 (19.39%) Telecoms
5 17 (17.35%) Banking
6 8 (8.16%) Advertising
7 2 (2.04%) Electronics
7 2 (2.04%) Manufacturing
Job Titles
1 63 (64.29%) Developer
2 32 (32.65%) Web Developer
3 22 (22.45%) Front End Developer (Client-Side Developer)
4 13 (13.27%) SEO Manager
5 11 (11.22%) SEO Specialist
6 8 (8.16%) JavaScript Developer
7 7 (7.14%) Designer
7 7 (7.14%) PHP Developer
8 6 (6.12%) PHP Web Developer
9 5 (5.10%) Digital Designer
9 5 (5.10%) MySQL Developer
9 5 (5.10%) PHP MySQL Developer
9 5 (5.10%) Web Manager
10 4 (4.08%) Business Analyst
11 3 (3.06%) .NET Developer
11 3 (3.06%) Analyst
11 3 (3.06%) Digital Developer
11 3 (3.06%) Search Manager
11 3 (3.06%) SEO Executive
12 2 (2.04%) Head of Digital
Libraries, Frameworks & Software Standards
1 68 (69.39%) HTML
2 63 (64.29%) CSS
3 55 (56.12%) HTML5
4 40 (40.82%) jQuery
5 24 (24.49%) XHTML
6 23 (23.47%) AngularJS
6 23 (23.47%) Web Services
7 22 (22.45%) SOAP
8 20 (20.41%) Apache Flex
8 20 (20.41%) Backbone.js
8 20 (20.41%) Dojo
8 20 (20.41%) Ember.js
8 20 (20.41%) Hibernate
8 20 (20.41%) JPA
8 20 (20.41%) React
8 20 (20.41%) Spring
8 20 (20.41%) Spring MVC
8 20 (20.41%) Spring Web Flow
8 20 (20.41%) WSDL
9 17 (17.35%) OOCSS
Miscellaneous
1 25 (25.51%) Computer Science
2 21 (21.43%) User Experience
3 19 (19.39%) Analytical Skills
4 17 (17.35%) RIA
5 7 (7.14%) Social Media
6 5 (5.10%) Mobile App
7 4 (4.08%) Graphic Design
7 4 (4.08%) Social Network
8 2 (2.04%) Animation
9 1 (1.02%) Blog
9 1 (1.02%) Clustering
9 1 (1.02%) Fintech
Operating Systems
1 27 (27.55%) Android
1 27 (27.55%) Apple iOS
2 4 (4.08%) Windows
Processes & Methodologies
1 51 (52.04%) Analytics
2 42 (42.86%) Agile Software Development
3 39 (39.80%) Web Development
4 29 (29.59%) MVC
5 26 (26.53%) Continuous Integration
5 26 (26.53%) OO
6 25 (25.51%) TDD
7 24 (24.49%) Front End Development
8 23 (23.47%) Android Development
8 23 (23.47%) iOS Development
9 22 (22.45%) Open Source
10 21 (21.43%) Digital Marketing
11 20 (20.41%) BEM - Block Element Modifier
11 20 (20.41%) Mobile Development
11 20 (20.41%) SDLC
11 20 (20.41%) UML
12 19 (19.39%) Matrix Organization
13 17 (17.35%) Graceful Degradation
13 17 (17.35%) Progressive Enhancement
14 11 (11.22%) E-Commerce
Programming Languages
1 58 (59.18%) JavaScript
2 38 (38.78%) PHP
3 27 (27.55%) Java
4 20 (20.41%) C#
5 8 (8.16%) SQL
6 5 (5.10%) Objective-C
7 2 (2.04%) ActionScript
7 2 (2.04%) Ruby
Qualifications
1 25 (25.51%) Degree
2 20 (20.41%) SC Cleared
2 20 (20.41%) Security Cleared
Systems Management
1 5 (5.10%) Puppet
2 3 (3.06%) cPanel
Vendors
1 43 (43.88%) Google
2 30 (30.61%) Adobe
3 20 (20.41%) Microsoft
4 7 (7.14%) Sitecore
5 4 (4.08%) Sage
6 2 (2.04%) Salesforce.com
6 2 (2.04%) SAP
7 1 (1.02%) Facebook
7 1 (1.02%) HubSpot
7 1 (1.02%) Omniture
7 1 (1.02%) Twitter
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Salary: £30000 - £40000 per annum, Benefits Excellent Benefits
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