The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 19 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
England / South West
Rank 201 219 173
Rank change year-on-year
+18 -46
Permanent jobs citing SEO 30 33 71
As % of all permanent IT jobs located in the South West 0.60% 0.57% 1.19%
As % of the Processes & Methodologies category 0.68% 0.64% 1.37%
Number of salaries quoted 28 33 71
Median salary £34,000 £35,000 £27,500
Median salary % change year-on-year
-2.85% +27.27%
90% offered a salary of more than £27,250 £22,500 £19,000
10% offered a salary of more than £56,250 £42,000 £35,000
UK excluding London median salary £35,000 £35,000 £33,000
% change year-on-year
- +6.06%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4430 5120 5192
As % of all permanent IT jobs located in the South West 88.96% 88.28% 87.36%
Number of salaries quoted 3620 4225 4348
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £30,000 £29,250 £28,500
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 19 February 2017.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 19 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +13 12 £55,000 +57.14% 1
Wiltshire +25 7 £36,000 +2.85%
Gloucestershire -2 4 £33,000 -5.71%
Dorset +12 3 £22,500 -33.33%
Somerset +5 1 £67,500 +92.85% 3
Devon 0 1 £32,500 +30.00%
Cornwall - 1 £42,500 - 2
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 19 February 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for SEO.

1 36 (61.02%) Marketing
2 33 (55.93%) HTML
3 29 (49.15%) JavaScript
4 28 (47.46%) Analytics
5 27 (45.76%) Pay per click
6 25 (42.37%) Digital Marketing
7 22 (37.29%) CSS
8 21 (35.59%) Google
9 19 (32.20%) Web Development
9 19 (32.20%) Google Analytics
10 16 (27.12%) Adobe
11 15 (25.42%) MVC
11 15 (25.42%) Degree
11 15 (25.42%) Social Media
12 13 (22.03%) jQuery
12 13 (22.03%) CMS
13 12 (20.34%) PHP
14 11 (18.64%) .NET
15 10 (16.95%) C#
15 10 (16.95%) ASP.NET
15 10 (16.95%) SQL Server
15 10 (16.95%) Agile Software Development
15 10 (16.95%) TDD
15 10 (16.95%) Git (software)
15 10 (16.95%) Blog
15 10 (16.95%) AdWords
16 9 (15.25%) User Experience
16 9 (15.25%) Retail
17 8 (13.56%) Microsoft
17 8 (13.56%) Microsoft Azure

SEO
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (22.03%) CMS
2 8 (13.56%) WordPress
3 3 (5.08%) Alfresco
3 3 (5.08%) Joomla!
4 1 (1.69%) Drupal
Applications
1 5 (8.47%) Photoshop
2 3 (5.08%) Adobe Creative Suite
2 3 (5.08%) Adobe Illustrator
2 3 (5.08%) InDesign
3 2 (3.39%) GIMP
4 1 (1.69%) MS Excel
Cloud Services
1 19 (32.20%) Google Analytics
2 10 (16.95%) AdWords
3 8 (13.56%) Microsoft Azure
4 5 (8.47%) Adobe Analytics
Communications & Networking
1 3 (5.08%) Internet
2 1 (1.69%) SSH
Database & Business Intelligence
1 10 (16.95%) SQL Server
2 7 (11.86%) Big Data
3 5 (8.47%) MySQL
4 3 (5.08%) MongoDB
5 1 (1.69%) Oracle Database
5 1 (1.69%) Oracle Reports
5 1 (1.69%) SQL Server 2012
5 1 (1.69%) SQL Server Reporting Services
Development Applications
1 10 (16.95%) Git (software)
2 7 (11.86%) TeamCity
3 3 (5.08%) Ant
3 3 (5.08%) Apache Ivy
3 3 (5.08%) Maven
3 3 (5.08%) Subversion
4 2 (3.39%) Dreamweaver
5 1 (1.69%) PHPUnit
General
1 36 (61.02%) Marketing
2 9 (15.25%) Retail
3 7 (11.86%) Finance
4 5 (8.47%) Advertising
5 3 (5.08%) Brand Awareness
6 1 (1.69%) Pharmaceutical
6 1 (1.69%) Publishing
Job Titles
1 22 (37.29%) Developer
2 9 (15.25%) .NET Developer
3 8 (13.56%) Digital Executive
4 7 (11.86%) Account Manager
4 7 (11.86%) Digital Marketing Manager
4 7 (11.86%) Marketing Manager
4 7 (11.86%) Web Manager
5 6 (10.17%) C# .NET Developer
5 6 (10.17%) C# Developer
6 5 (8.47%) Search Manager
6 5 (8.47%) SEO Manager
6 5 (8.47%) Web Developer
7 4 (6.78%) Account Executive
7 4 (6.78%) Digital Account Manager
7 4 (6.78%) Digital Marketing Executive
7 4 (6.78%) Front End Developer (Client-Side Developer)
7 4 (6.78%) Marketing Executive
7 4 (6.78%) SEO Executive
8 3 (5.08%) Designer
8 3 (5.08%) PHP Developer
Libraries, Frameworks & Software Standards
1 33 (55.93%) HTML
2 22 (37.29%) CSS
3 13 (22.03%) jQuery
4 11 (18.64%) .NET
5 10 (16.95%) ASP.NET
6 8 (13.56%) ASP.NET MVC
6 8 (13.56%) HTML5
7 6 (10.17%) AngularJS
7 6 (10.17%) Sass
7 6 (10.17%) Web Services
8 5 (8.47%) Twitter Bootstrap
9 4 (6.78%) CSS3
10 3 (5.08%) Backbone.js
10 3 (5.08%) Ember.js
10 3 (5.08%) Flash
10 3 (5.08%) JPA
10 3 (5.08%) OOCSS
10 3 (5.08%) React
10 3 (5.08%) SOAP
10 3 (5.08%) Spring Web Flow
Miscellaneous
1 15 (25.42%) Social Media
2 10 (16.95%) Blog
3 9 (15.25%) User Experience
4 8 (13.56%) Analytical Skills
5 3 (5.08%) Computer Science
5 3 (5.08%) RIA
6 2 (3.39%) Management Information System
7 1 (1.69%) Client/Server
7 1 (1.69%) Driving Licence
Operating Systems
1 4 (6.78%) Android
1 4 (6.78%) Apple iOS
2 1 (1.69%) Windows
2 1 (1.69%) Windows Server
Processes & Methodologies
1 28 (47.46%) Analytics
2 27 (45.76%) Pay per click
3 25 (42.37%) Digital Marketing
4 19 (32.20%) Web Development
5 15 (25.42%) MVC
6 10 (16.95%) Agile Software Development
6 10 (16.95%) TDD
7 8 (13.56%) Affiliate Marketing
7 8 (13.56%) Search Engine Marketing
8 7 (11.86%) B2B
8 7 (11.86%) BDD
8 7 (11.86%) Migration
8 7 (11.86%) Scrum
8 7 (11.86%) Software Architecture
8 7 (11.86%) SOLID
9 6 (10.17%) E-Commerce
9 6 (10.17%) Marketing Strategy
9 6 (10.17%) OO
9 6 (10.17%) Web Design
10 5 (8.47%) Web Analytics
Programming Languages
1 29 (49.15%) JavaScript
2 12 (20.34%) PHP
3 10 (16.95%) C#
4 4 (6.78%) Java
4 4 (6.78%) SQL
5 1 (1.69%) C
5 1 (1.69%) PL/SQL
Qualifications
1 15 (25.42%) Degree
2 5 (8.47%) Analytics IQ
3 3 (5.08%) SC Cleared
3 3 (5.08%) Security Cleared
Quality Assurance & Compliance
1 1 (1.69%) QA
Vendors
1 21 (35.59%) Google
2 16 (27.12%) Adobe
3 8 (13.56%) Microsoft
4 1 (1.69%) Oracle
4 1 (1.69%) SAP
4 1 (1.69%) Zend
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