The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 171 113 174
Rank change year-on-year
-58 +61
Permanent jobs citing SEO 56 101 44
As % of all permanent IT jobs located in the South West 0.91% 1.99% 0.78%
As % of the Processes & Methodologies category 1.13% 2.48% 1.04%
Number of salaries quoted 45 87 41
Average salary £30,000 £32,500 £23,500
Average salary % change year-on-year
-7.69% +38.29%
90% offered a salary of more than £26,600 £23,500 £21,000
10% offered a salary of more than £45,000 £35,000 £40,000
UK excluding London average salary £30,000 £31,500 £31,500
% change year-on-year
-4.76% -
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4942 4079 4227
As % of all permanent IT jobs located in the South West 80.12% 80.55% 74.76%
Number of salaries quoted 4001 3482 3736
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,500 £27,000 £27,500
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 29 August 2014.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -13 22 £30,000 - 1
Dorset -13 21 £30,000 -13.04% 1
Wiltshire - 10 £27,500 -
Devon -11 2 £32,250 +22.85%
Somerset -22 1 - -
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 29 August 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 93 (73.23%) Marketing
2 68 (53.54%) HTML
2 68 (53.54%) Analytics
3 55 (43.31%) CSS
4 52 (40.94%) Pay per click
5 50 (39.37%) Google
6 46 (36.22%) JavaScript
7 44 (34.65%) Google Analytics
8 43 (33.86%) Digital Marketing
9 42 (33.07%) E-Commerce
10 39 (30.71%) CMS
11 29 (22.83%) Social Media
12 23 (18.11%) Advertising
13 19 (14.96%) Adobe
13 19 (14.96%) Web Analytics
13 19 (14.96%) HTML5
13 19 (14.96%) Magento
14 18 (14.17%) Finance
15 17 (13.39%) Degree
16 16 (12.60%) jQuery
16 16 (12.60%) .NET
17 15 (11.81%) XHTML
18 14 (11.02%) B2B
18 14 (11.02%) SQL
18 14 (11.02%) Web Development
18 14 (11.02%) Retail
19 13 (10.24%) Software Engineering
19 13 (10.24%) JSON
19 13 (10.24%) Drupal
19 13 (10.24%) WordPress

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 29 August 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 39 (30.71%) CMS
2 13 (10.24%) WordPress
2 13 (10.24%) Drupal
3 5 (3.94%) IIS
4 4 (3.15%) Umbraco
5 3 (2.36%) TeamSite
6 1 (0.79%) Joomla!
6 1 (0.79%) Sitecore CMS
6 1 (0.79%) Kentico
6 1 (0.79%) Node.js
Applications
1 12 (9.45%) Photoshop
1 12 (9.45%) MS Visio
2 8 (6.30%) MS Excel
3 7 (5.51%) Fireworks
3 7 (5.51%) MS Office
4 6 (4.72%) Adobe Premiere
5 4 (3.15%) MS PowerPoint
6 3 (2.36%) Adobe Illustrator
Business Applications
1 44 (34.65%) Google Analytics
2 19 (14.96%) Magento
3 5 (3.94%) Fredhopper
3 5 (3.94%) Dynamics CRM
4 2 (1.57%) SAP Oil and Gas
5 1 (0.79%) Summit
Cloud Services
1 6 (4.72%) Force.com
2 5 (3.94%) Amazon AWS
3 3 (2.36%) Cloud Computing
Communications & Networking
1 1 (0.79%) Internet
Database & Business Intelligence
1 11 (8.66%) SQL Server
2 4 (3.15%) MySQL
Development Applications
1 12 (9.45%) Axure RP
2 1 (0.79%) Jasmine
2 1 (0.79%) Grunt
2 1 (0.79%) PhantomJS
2 1 (0.79%) Karma Test Runner
2 1 (0.79%) Dreamweaver
2 1 (0.79%) Subversion
2 1 (0.79%) Git (software)
General
1 93 (73.23%) Marketing
2 23 (18.11%) Advertising
3 18 (14.17%) Finance
4 14 (11.02%) Retail
5 3 (2.36%) French Language
5 3 (2.36%) Publishing
5 3 (2.36%) Telecoms
6 2 (1.57%) Electronics
6 2 (1.57%) Games
6 2 (1.57%) Manufacturing
7 1 (0.79%) Banking
7 1 (0.79%) Financial Institution
7 1 (0.79%) Back Office
Job Titles
1 27 (21.26%) Developer
2 21 (16.54%) Web Developer
3 18 (14.17%) Designer
4 17 (13.39%) PPC Manager
4 17 (13.39%) PPC Analyst
4 17 (13.39%) PPC Executive
4 17 (13.39%) PPC Specialist
5 15 (11.81%) Front-End Developer
6 14 (11.02%) SEO Manager
7 12 (9.45%) User Experience Designer
8 11 (8.66%) Front-End Web Developer
9 8 (6.30%) Marketing Executive
9 8 (6.30%) Web Manager
9 8 (6.30%) SEO Executive
10 7 (5.51%) Marketing Manager
11 5 (3.94%) Analyst
11 5 (3.94%) Architect
11 5 (3.94%) Web Analyst
11 5 (3.94%) Digital Architect
12 4 (3.15%) Junior
Libraries, Frameworks & Software Standards
1 68 (53.54%) HTML
2 55 (43.31%) CSS
3 19 (14.96%) HTML5
4 16 (12.60%) jQuery
4 16 (12.60%) .NET
5 15 (11.81%) XHTML
6 13 (10.24%) JSON
7 12 (9.45%) ASP.NET
7 12 (9.45%) CSS3
8 11 (8.66%) XML
9 8 (6.30%) Ajax
10 7 (5.51%) ATL
11 5 (3.94%) SOAP
11 5 (3.94%) Web Services
11 5 (3.94%) .NET Framework
11 5 (3.94%) JMS
11 5 (3.94%) Middleware
11 5 (3.94%) WebSockets
11 5 (3.94%) REST
11 5 (3.94%) ASP.NET MVC
Miscellaneous
1 29 (22.83%) Social Media
2 13 (10.24%) Mobile App
3 4 (3.15%) Copywriting
4 3 (2.36%) W3C
4 3 (2.36%) Management Information System
5 2 (1.57%) DTV
5 2 (1.57%) Blog
5 2 (1.57%) Computer Science
5 2 (1.57%) Digital Media
6 1 (0.79%) Podcast
6 1 (0.79%) Visualisation
6 1 (0.79%) Photography
6 1 (0.79%) Mathematics
Operating Systems
1 5 (3.94%) Android
1 5 (3.94%) Apple iOS
Processes & Methodologies
1 68 (53.54%) Analytics
2 52 (40.94%) Pay per click
3 43 (33.86%) Digital Marketing
4 42 (33.07%) E-Commerce
5 19 (14.96%) Web Analytics
6 14 (11.02%) B2B
6 14 (11.02%) Web Development
7 13 (10.24%) Software Engineering
7 13 (10.24%) Link Building
8 12 (9.45%) Social Media Marketing
8 12 (9.45%) Online Marketing
8 12 (9.45%) Content Management
9 11 (8.66%) Web Design
10 10 (7.87%) MVC
11 9 (7.09%) CRM
12 8 (6.30%) Email Marketing
12 8 (6.30%) Progressive Enhancement
13 7 (5.51%) Business Intelligence
13 7 (5.51%) Data Analysis
13 7 (5.51%) Use Case
Programming Languages
1 46 (36.22%) JavaScript
2 14 (11.02%) SQL
3 8 (6.30%) PHP
4 6 (4.72%) VB.NET
5 1 (0.79%) TypeScript
5 1 (0.79%) Java
Qualifications
1 17 (13.39%) Degree
Quality Assurance & Compliance
1 4 (3.15%) ISO 9001
2 1 (0.79%) ISO 14001
2 1 (0.79%) QA
Vendors
1 50 (39.37%) Google
2 19 (14.96%) Adobe
3 12 (9.45%) Facebook
4 11 (8.66%) Twitter
5 6 (4.72%) HP
5 6 (4.72%) Dell
5 6 (4.72%) NetApp
6 5 (3.94%) TIBCO
6 5 (3.94%) Coremetrics
6 5 (3.94%) Microsoft
6 5 (3.94%) Sitecore
6 5 (3.94%) hybris
7 4 (3.15%) Ektron
7 4 (3.15%) Zend
8 2 (1.57%) SAP
8 2 (1.57%) HubSpot
9 1 (0.79%) ION Trading
Cornwall
Timothy James Consulting Ltd
Salary: £30000 - £40000 per annum + bonus, benefits
Posted: 2 days ago
Bristol, Avon
Zetman
Salary: From £24,000 to £27,000 per annum
Posted: 3 days ago
Dorset
The People Network
Salary: £62000 per annum + bens
Posted: 25 days ago