The table below looks at the statistics for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 216 182 119
Rank change year-on-year
-34 -63
Permanent jobs citing SEO 27 48 103
As % of all permanent IT jobs located in the South West 0.46% 0.79% 1.97%
As % of the Processes & Methodologies category 0.55% 0.95% 2.43%
Number of salaries quoted 23 38 83
Average salary £28,000 £29,250 £31,500
Average salary % change year-on-year
-4.27% -7.14%
90% offered a salary of more than £27,000 £27,050 £22,500
10% offered a salary of more than £44,000 £41,500 £35,000
UK excluding London average salary £32,500 £30,000 £31,250
% change year-on-year
+8.33% -4.00%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4897 5059 4238
As % of all permanent IT jobs located in the South West 84.01% 82.83% 80.89%
Number of salaries quoted 4128 4129 3659
Average salary £40,000 £41,650 £37,500
Average salary % change year-on-year
-3.96% +11.06%
90% offered a salary of more than £28,000 £28,000 £26,000
10% offered a salary of more than £62,500 £54,250 £60,000
UK excluding London average salary £44,500 £42,500 £40,995
% change year-on-year
+4.70% +3.67%

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 29 July 2015.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -18 15 £28,000 -3.44% 2
Dorset -11 6 £33,750 +18.42%
Wiltshire -6 2 £47,000 +70.90%
Cornwall - 2 £23,500 -
Devon -14 1 £45,000 - 1
Gloucestershire - 1 - -
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 29 July 2015, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 58 (78.38%) HTML
2 49 (66.22%) CSS
3 45 (60.81%) JavaScript
4 41 (55.41%) Marketing
5 29 (39.19%) PHP
6 27 (36.49%) Degree
7 25 (33.78%) MySQL
8 24 (32.43%) Analytics
9 22 (29.73%) HTML5
9 22 (29.73%) Google
10 20 (27.03%) Web Development
10 20 (27.03%) Responsive Web Design
10 20 (27.03%) Google Analytics
10 20 (27.03%) Digital Marketing
11 19 (25.68%) Social Media
11 19 (25.68%) Web Design
12 18 (24.32%) Pay per click
12 18 (24.32%) jQuery
13 16 (21.62%) Adobe
13 16 (21.62%) Internet
14 15 (20.27%) Time Management
15 12 (16.22%) PHP5
15 12 (16.22%) E-Commerce
16 11 (14.86%) CMS
16 11 (14.86%) Analytical Skills
16 11 (14.86%) Adobe Creative Suite
17 10 (13.51%) Agile Software Development
17 10 (13.51%) SQL
18 9 (12.16%) Software Engineering
18 9 (12.16%) Git (software)

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 29 July 2015, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 11 (14.86%) CMS
2 7 (9.46%) Drupal
2 7 (9.46%) Elasticsearch
3 6 (8.11%) WordPress
4 2 (2.70%) Umbraco
5 1 (1.35%) nginx
5 1 (1.35%) Node.js
5 1 (1.35%) IIS
Applications
1 11 (14.86%) Adobe Creative Suite
2 7 (9.46%) Photoshop
3 3 (4.05%) MS Excel
4 2 (2.70%) MS PowerPoint
5 1 (1.35%) Adobe Illustrator
5 1 (1.35%) MS Office
Business Applications
1 4 (5.41%) Magento
2 3 (4.05%) WebTrends
Cloud Services
1 20 (27.03%) Google Analytics
2 3 (4.05%) Adobe Analytics
3 2 (2.70%) MailChimp
4 1 (1.35%) Amazon AWS
Communications & Networking
1 16 (21.62%) Internet
Database & Business Intelligence
1 25 (33.78%) MySQL
2 3 (4.05%) SQL Server
Development Applications
1 9 (12.16%) Git (software)
2 7 (9.46%) Jenkins
3 1 (1.35%) Dreamweaver
General
1 41 (55.41%) Marketing
2 6 (8.11%) Finance
3 4 (5.41%) Advertising
4 2 (2.70%) Retail
Job Titles
1 34 (45.95%) Developer
2 21 (28.38%) PHP Developer
3 15 (20.27%) Web Developer
4 9 (12.16%) SEO Specialist
4 9 (12.16%) SEO Executive
5 7 (9.46%) PHP Web Developer
5 7 (9.46%) PHP MySQL Developer
6 6 (8.11%) SEO Manager
7 5 (6.76%) PPC Manager
7 5 (6.76%) PPC Analyst
7 5 (6.76%) PPC Specialist
7 5 (6.76%) PPC Executive
8 4 (5.41%) Junior Developer
8 4 (5.41%) Junior PHP Developer
8 4 (5.41%) Front-End Developer
8 4 (5.41%) Junior
9 3 (4.05%) Web Designer
9 3 (4.05%) Designer
9 3 (4.05%) Search Manager
9 3 (4.05%) UI Developer
Libraries, Frameworks & Software Standards
1 58 (78.38%) HTML
2 49 (66.22%) CSS
3 22 (29.73%) HTML5
4 18 (24.32%) jQuery
5 9 (12.16%) CSS3
6 7 (9.46%) beanstalkd
7 6 (8.11%) Sass
8 5 (6.76%) Ajax
9 4 (5.41%) JSON
9 4 (5.41%) .NET
9 4 (5.41%) DOM
10 3 (4.05%) ASP.NET
10 3 (4.05%) JSP
11 2 (2.70%) Web Services
11 2 (2.70%) XML
11 2 (2.70%) ASP.NET MVC
11 2 (2.70%) LESS
11 2 (2.70%) AngularJS
11 2 (2.70%) Twitter Bootstrap
11 2 (2.70%) ASP.NET Web Forms
Miscellaneous
1 19 (25.68%) Social Media
2 11 (14.86%) Analytical Skills
3 9 (12.16%) User Experience
4 7 (9.46%) Mobile App
4 7 (9.46%) Computer Science
5 5 (6.76%) Copywriting
6 2 (2.70%) Algorithms
7 1 (1.35%) Blog
7 1 (1.35%) Video Conferencing
7 1 (1.35%) Digital Media
Processes & Methodologies
1 24 (32.43%) Analytics
2 20 (27.03%) Web Development
2 20 (27.03%) Digital Marketing
2 20 (27.03%) Responsive Web Design
3 19 (25.68%) Web Design
4 18 (24.32%) Pay per click
5 15 (20.27%) Time Management
6 12 (16.22%) E-Commerce
7 10 (13.51%) Agile Software Development
8 9 (12.16%) Software Engineering
9 7 (9.46%) TDD
9 7 (9.46%) OO
9 7 (9.46%) Configuration Management
9 7 (9.46%) Unit Testing
9 7 (9.46%) Continuous Integration
9 7 (9.46%) Online Marketing
9 7 (9.46%) OO PHP
10 6 (8.11%) Marketing Strategy
11 5 (6.76%) Project Management
12 4 (5.41%) CRM
Programming Languages
1 45 (60.81%) JavaScript
2 29 (39.19%) PHP
3 12 (16.22%) PHP5
4 10 (13.51%) SQL
5 7 (9.46%) Java
5 7 (9.46%) Objective-C
6 2 (2.70%) C#
6 2 (2.70%) T-SQL
7 1 (1.35%) CoffeeScript
Qualifications
1 27 (36.49%) Degree
Quality Assurance & Compliance
1 2 (2.70%) WAI
Systems Management
1 7 (9.46%) Puppet
Vendors
1 22 (29.73%) Google
2 16 (21.62%) Adobe
3 2 (2.70%) Microsoft
4 1 (1.35%) Apple
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