The first table below looks at the demand for SEO skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 182 123 174
Rank change year-on-year
-59 +51
Permanent jobs citing SEO 51 101 41
As % of all permanent IT jobs located in the South West 0.83% 1.94% 0.74%
As % of the Processes & Methodologies category 1.03% 2.44% 0.96%
Number of salaries quoted 40 82 38
Average salary £30,000 £32,500 £23,000
Average salary % change year-on-year
-7.69% +41.30%
90% offered a salary of more than £27,950 £22,500 £18,500
10% offered a salary of more than £45,000 £35,000 £37,500
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4951 4145 4267
As % of all permanent IT jobs located in the South West 80.33% 79.54% 76.79%
Number of salaries quoted 4038 3556 3772
Average salary £41,000 £37,500 £40,000
Average salary % change year-on-year
+9.33% -6.25%
90% offered a salary of more than £27,500 £26,500 £27,500
10% offered a salary of more than £60,000 £57,500 £53,250
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
England

SEO
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South West region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South West region.

SEO Salary Trend in the South West

SEO
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing SEO across the South West region over the 3 months to 31 July 2014.

SEO Salary Histogram in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 31 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -6 20 £30,000 -4.76% 1
Dorset -9 20 £28,500 -12.30% 3
Wiltshire -5 5 £27,500 -8.33% 2
Devon -19 3 - - 1
Somerset -25 3 £37,500 +59.57% 2
SEO
England

SEO
Top 30 Related IT Skills in the South West

For the 6 months to 31 July 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 98 (72.06%) Marketing
2 77 (56.62%) Analytics
3 74 (54.41%) HTML
4 64 (47.06%) CSS
5 61 (44.85%) Google
6 54 (39.71%) Pay per click
6 54 (39.71%) JavaScript
7 51 (37.50%) E-Commerce
8 49 (36.03%) Google Analytics
9 47 (34.56%) CMS
10 42 (30.88%) Digital Marketing
11 29 (21.32%) Social Media
12 26 (19.12%) .NET
13 21 (15.44%) Magento
14 20 (14.71%) jQuery
14 20 (14.71%) Advertising
15 19 (13.97%) Retail
15 19 (13.97%) Finance
16 18 (13.24%) Web Analytics
16 18 (13.24%) HTML5
17 17 (12.50%) ASP.NET
18 16 (11.76%) SQL
18 16 (11.76%) MVC
19 15 (11.03%) Adobe
19 15 (11.03%) Mobile App
20 14 (10.29%) B2B
21 13 (9.56%) Photoshop
21 13 (9.56%) Web Development
21 13 (9.56%) Content Management
21 13 (9.56%) Software Engineering

SEO
Top Related IT Skills in the South West by Category

For the 6 months to 31 July 2014, IT jobs across the South West region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 47 (34.56%) CMS
2 13 (9.56%) WordPress
3 11 (8.09%) Drupal
4 5 (3.68%) IIS
4 5 (3.68%) TeamSite
5 3 (2.21%) Umbraco
6 1 (0.74%) Joomla!
Applications
1 13 (9.56%) Photoshop
2 11 (8.09%) MS Excel
2 11 (8.09%) MS Office
3 10 (7.35%) MS Visio
4 9 (6.62%) Fireworks
4 9 (6.62%) MS PowerPoint
5 3 (2.21%) Adobe Illustrator
5 3 (2.21%) Adobe Premiere
Business Applications
1 49 (36.03%) Google Analytics
2 21 (15.44%) Magento
3 5 (3.68%) Dynamics CRM
3 5 (3.68%) Fredhopper
4 2 (1.47%) SAP Oil and Gas
5 1 (0.74%) Oracle CRM
Cloud Services
1 5 (3.68%) Amazon AWS
2 3 (2.21%) Cloud Computing
2 3 (2.21%) Force.com
Database & Business Intelligence
1 10 (7.35%) SQL Server
2 5 (3.68%) MySQL
3 1 (0.74%) MongoDB
Development Applications
1 10 (7.35%) Axure RP
2 1 (0.74%) Dreamweaver
General
1 98 (72.06%) Marketing
2 20 (14.71%) Advertising
3 19 (13.97%) Retail
3 19 (13.97%) Finance
4 4 (2.94%) French Language
4 4 (2.94%) Publishing
5 3 (2.21%) Telecoms
6 2 (1.47%) Electronics
6 2 (1.47%) Manufacturing
7 1 (0.74%) Financial Institution
7 1 (0.74%) Back Office
Job Titles
1 36 (26.47%) Developer
2 28 (20.59%) Web Developer
3 17 (12.50%) PPC Executive
3 17 (12.50%) PPC Manager
3 17 (12.50%) PPC Analyst
3 17 (12.50%) PPC Specialist
4 14 (10.29%) Designer
4 14 (10.29%) Front-End Developer
5 13 (9.56%) Marketing Executive
6 12 (8.82%) SEO Manager
7 10 (7.35%) Front-End Web Developer
7 10 (7.35%) User Experience Designer
7 10 (7.35%) SEO Executive
8 8 (5.88%) Marketing Manager
9 7 (5.15%) Web Manager
10 5 (3.68%) Architect
10 5 (3.68%) Analyst
10 5 (3.68%) Web Analyst
10 5 (3.68%) Digital Architect
11 4 (2.94%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 74 (54.41%) HTML
2 64 (47.06%) CSS
3 26 (19.12%) .NET
4 20 (14.71%) jQuery
5 18 (13.24%) HTML5
6 17 (12.50%) ASP.NET
7 12 (8.82%) CSS3
7 12 (8.82%) XHTML
8 11 (8.09%) JSON
9 10 (7.35%) Ajax
10 9 (6.62%) XML
11 7 (5.15%) ATL
11 7 (5.15%) ASP.NET MVC
11 7 (5.15%) ASP.NET Web Forms
12 6 (4.41%) .NET Framework
12 6 (4.41%) Web Services
13 5 (3.68%) SOAP
13 5 (3.68%) JMS
13 5 (3.68%) Middleware
13 5 (3.68%) WebSockets
Miscellaneous
1 29 (21.32%) Social Media
2 15 (11.03%) Mobile App
3 5 (3.68%) Copywriting
4 3 (2.21%) Management Information System
4 3 (2.21%) W3C
4 3 (2.21%) Digital Media
5 2 (1.47%) DTV
5 2 (1.47%) Blog
6 1 (0.74%) Podcast
Operating Systems
1 6 (4.41%) Apple iOS
2 5 (3.68%) Android
Processes & Methodologies
1 77 (56.62%) Analytics
2 54 (39.71%) Pay per click
3 51 (37.50%) E-Commerce
4 42 (30.88%) Digital Marketing
5 18 (13.24%) Web Analytics
6 16 (11.76%) MVC
7 14 (10.29%) B2B
8 13 (9.56%) Web Development
8 13 (9.56%) Content Management
8 13 (9.56%) Software Engineering
8 13 (9.56%) Link Building
9 12 (8.82%) Online Marketing
9 12 (8.82%) Web Design
10 10 (7.35%) Social Media Marketing
10 10 (7.35%) CRM
11 8 (5.88%) Email Marketing
11 8 (5.88%) Stakeholder Management
11 8 (5.88%) Workflow
12 7 (5.15%) Process Management
12 7 (5.15%) Business Intelligence
Programming Languages
1 54 (39.71%) JavaScript
2 16 (11.76%) SQL
3 8 (5.88%) PHP
4 5 (3.68%) VB.NET
5 1 (0.74%) C#
5 1 (0.74%) Java
5 1 (0.74%) PHP5
Qualifications
1 12 (8.82%) Degree
Quality Assurance & Compliance
1 3 (2.21%) ISO 9001
2 1 (0.74%) QA
Vendors
1 61 (44.85%) Google
2 15 (11.03%) Adobe
3 12 (8.82%) Facebook
4 11 (8.09%) Twitter
5 8 (5.88%) Microsoft
6 7 (5.15%) NetApp
6 7 (5.15%) HP
6 7 (5.15%) Dell
6 7 (5.15%) Ektron
7 5 (3.68%) TIBCO
7 5 (3.68%) Zend
7 5 (3.68%) Coremetrics
7 5 (3.68%) hybris
8 4 (2.94%) Sitecore
9 3 (2.21%) SAP
10 2 (1.47%) HubSpot
11 1 (0.74%) JD Edwards
11 1 (0.74%) Oracle
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Salary: £20000 - £30000 per annum
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Posted: 11 hours ago
Gloucestershire
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Posted: Yesterday
Bristol, Avon
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Salary: 35,000 to 45,000
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Exeter, Devon
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Salary: £25000 - £35000 per annum
Posted: 3 days ago
Christchurch, Dorset
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Salary: From £20,000 to £30,000 per annum
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Bournemouth, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 6 days ago
Poole, Dorset
HAYS INFORMATION TECHNOLOGY
Salary: £18000.00 - £25000.00 per annum + Amazing Benefits
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