The first table below looks at the prevalence of the term Social Media in IT jobs advertised for the Cambridge region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the Cambridge region.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Social Media
Rank 114 115 108
Rank change year-on-year
+1 -7
Permanent jobs citing Social Media 5 12 21
As % of all permanent IT jobs located in Cambridge 0.271% 0.588% 0.988%
As % of the Miscellaneous category 0.803% 1.508% 2.589%
Number of salaries quoted 3 3 20
Average salary £50,000 £22,500 £37,750
Average salary % change year-on-year
+122.22% -40.39%
UK excluding London average salary £34,000 £35,000 £30,500
% change year-on-year
-2.85% +14.75%
All of the Miscellaneous Category
Cambridge
Permanent IT job ads with a match in the
Miscellaneous category
623 796 811
As % of all permanent IT jobs located in Cambridge 33.75% 38.98% 38.16%
Number of salaries quoted 534 619 731
Average salary £42,500 £40,000 £37,500
Average salary % change year-on-year
+6.25% +6.66%
90% offered a salary of more than £30,000 £30,000 £26,000
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £39,000 £40,000 £37,500
% change year-on-year
-2.50% +6.66%
Social Media
Cambridgeshire

Social Media
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Cambridge region as a proportion of the total demand within the Miscellaneous category.

Cambridge Social Media Jobs Demand Trend

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Cambridge region.

Cambridge Social Media Salary Trend

Social Media
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT jobs across the Cambridge region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 9 (100.00%) Marketing
2 5 (55.56%) Degree
3 4 (44.44%) Product Marketing
3 4 (44.44%) Twitter
4 3 (33.33%) New Media
4 3 (33.33%) Android
4 3 (33.33%) Marketing Management
4 3 (33.33%) Blog
4 3 (33.33%) Social Network
4 3 (33.33%) SEO
5 2 (22.22%) Windows
5 2 (22.22%) Linux
5 2 (22.22%) B2B
5 2 (22.22%) Internet
5 2 (22.22%) Direct Marketing
5 2 (22.22%) Logistics
5 2 (22.22%) Strategic Planning
5 2 (22.22%) Pay per click
5 2 (22.22%) Digital Marketing
5 2 (22.22%) DLNA
5 2 (22.22%) Windows Phone
6 1 (11.11%) Mobile App
6 1 (11.11%) Marketing Strategy
6 1 (11.11%) Brand Management
6 1 (11.11%) Apple iOS
6 1 (11.11%) HTML
6 1 (11.11%) SQL
6 1 (11.11%) Finance
6 1 (11.11%) Legal
6 1 (11.11%) Games

Social Media
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs across the Cambridge region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Development
1 1 (11.11%) HTML
Communications & Networking
1 2 (22.22%) Internet
1 2 (22.22%) DLNA
General
1 9 (100.00%) Marketing
2 1 (11.11%) Finance
2 1 (11.11%) Legal
2 1 (11.11%) Games
Job Titles
1 6 (66.67%) Marketing Manager
2 3 (33.33%) Product Manager
2 3 (33.33%) Product Marketing Manager
3 2 (22.22%) Coordinator
3 2 (22.22%) Digital Marketing Manager
4 1 (11.11%) Sales Manager
Miscellaneous
1 3 (33.33%) New Media
1 3 (33.33%) Blog
1 3 (33.33%) Social Network
2 1 (11.11%) Mobile App
Operating Systems
1 3 (33.33%) Android
2 2 (22.22%) Windows
2 2 (22.22%) Linux
2 2 (22.22%) Windows Phone
3 1 (11.11%) Apple iOS
Processes & Methodologies
1 4 (44.44%) Product Marketing
2 3 (33.33%) Marketing Management
2 3 (33.33%) SEO
3 2 (22.22%) B2B
3 2 (22.22%) Direct Marketing
3 2 (22.22%) Logistics
3 2 (22.22%) Strategic Planning
3 2 (22.22%) Pay per click
3 2 (22.22%) Digital Marketing
4 1 (11.11%) Marketing Strategy
4 1 (11.11%) Brand Management
Programming Languages
1 1 (11.11%) SQL
Qualifications
1 5 (55.56%) Degree
Vendors
1 4 (44.44%) Twitter