The table below looks at the statistics for SEO skills in IT jobs advertised for the Cardiff region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 71 75 68
Rank change year-on-year
+4 -7
Permanent jobs citing SEO 5 6 1
As % of all permanent IT jobs located in Cardiff 0.70% 0.73% 0.15%
As % of the Processes & Methodologies category 0.83% 0.87% 0.20%
Number of salaries quoted 5 5 1
Median salary £24,000 £31,000 £32,500
Median salary % change year-on-year
-22.58% -4.61%
UK excluding London median salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
South Wales

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Cardiff region.

Processes & Methodologies Category
Cardiff
Permanent IT job ads with a match in the
Processes & Methodologies category
605 693 502
As % of all permanent IT jobs located in Cardiff 84.38% 84.00% 77.23%
Number of salaries quoted 534 578 454
Median salary £37,500 £37,500 £35,000
Median salary % change year-on-year
- +7.14%
90% offered a salary of more than £26,500 £27,500 £27,500
10% offered a salary of more than £52,500 £50,000 £55,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Cardiff

The demand trend of job ads across the Cardiff region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Cardiff

SEO
Salary Trend in Cardiff

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Cardiff region.

SEO Salary Trend in Cardiff

SEO
Top 30 Related IT Skills in Cardiff

For the 6 months to 30 August 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Cardiff region with a requirement for SEO.

1 6 (66.67%) CMS
1 6 (66.67%) Marketing
1 6 (66.67%) Web Development
1 6 (66.67%) Graphic Design
2 5 (55.56%) HTML
2 5 (55.56%) JavaScript
2 5 (55.56%) CSS
2 5 (55.56%) Social Media
3 4 (44.44%) CSS3
3 4 (44.44%) HTML5
3 4 (44.44%) Sass
3 4 (44.44%) AngularJS
3 4 (44.44%) Twitter Bootstrap
3 4 (44.44%) PHP
3 4 (44.44%) Agile Software Development
3 4 (44.44%) jQuery
4 3 (33.33%) WordPress
4 3 (33.33%) Pay per click
5 2 (22.22%) Online Marketing
5 2 (22.22%) Web Analytics
5 2 (22.22%) Google
5 2 (22.22%) Analytics
5 2 (22.22%) Link Building
5 2 (22.22%) Typography
5 2 (22.22%) Marketing Automation
5 2 (22.22%) Multimedia
5 2 (22.22%) Search Engine Marketing
5 2 (22.22%) Email Marketing
5 2 (22.22%) Digital Marketing
5 2 (22.22%) CRM

SEO
Top Related IT Skills in Cardiff by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (66.67%) CMS
2 3 (33.33%) WordPress
3 1 (11.11%) concrete5
Applications
1 2 (22.22%) Adobe Illustrator
1 2 (22.22%) Photoshop
2 1 (11.11%) Adobe After Effects
2 1 (11.11%) Adobe Creative Suite
Cloud Services
1 1 (11.11%) MailChimp
Database & Business Intelligence
1 1 (11.11%) MySQL
General
1 6 (66.67%) Marketing
2 2 (22.22%) Multimedia
Job Titles
1 7 (77.78%) Developer
1 7 (77.78%) Web Developer
2 3 (33.33%) Designer
2 3 (33.33%) Front End Developer (Client-Side Developer)
2 3 (33.33%) Front End Web Developer (Client-Side Developer)
2 3 (33.33%) Web Designer
3 2 (22.22%) Graphic Designer
3 2 (22.22%) SEO Executive
4 1 (11.11%) Account Manager
4 1 (11.11%) Digital Account Manager
4 1 (11.11%) Digital Developer
4 1 (11.11%) IT Manager
4 1 (11.11%) Web Manager
Libraries, Frameworks & Software Standards
1 5 (55.56%) CSS
1 5 (55.56%) HTML
2 4 (44.44%) AngularJS
2 4 (44.44%) CSS3
2 4 (44.44%) HTML5
2 4 (44.44%) jQuery
2 4 (44.44%) Sass
2 4 (44.44%) Twitter Bootstrap
3 1 (11.11%) .NET
Miscellaneous
1 6 (66.67%) Graphic Design
2 5 (55.56%) Social Media
3 1 (11.11%) User Experience
3 1 (11.11%) Video Editing
Processes & Methodologies
1 6 (66.67%) Web Development
2 4 (44.44%) Agile Software Development
3 3 (33.33%) Pay per click
4 2 (22.22%) Analytics
4 2 (22.22%) CRM
4 2 (22.22%) Digital Marketing
4 2 (22.22%) Email Marketing
4 2 (22.22%) Link Building
4 2 (22.22%) Marketing Automation
4 2 (22.22%) Online Marketing
4 2 (22.22%) Search Engine Marketing
4 2 (22.22%) Typography
4 2 (22.22%) Web Analytics
5 1 (11.11%) B2B
5 1 (11.11%) Brand Management
5 1 (11.11%) Cross-Browser Compatibility
5 1 (11.11%) E-Commerce
5 1 (11.11%) Infographics
5 1 (11.11%) OO
5 1 (11.11%) OO PHP
Programming Languages
1 5 (55.56%) JavaScript
2 4 (44.44%) PHP
Vendors
1 2 (22.22%) Adobe
1 2 (22.22%) Google
2 1 (11.11%) Facebook