The table below looks at the statistics for SEO skills in IT jobs advertised for the Cardiff region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 64 58 50
Rank change year-on-year
-6 -8
Permanent jobs citing SEO 2 3 4
As % of all permanent IT jobs located in Cardiff 0.32% 0.63% 0.95%
As % of the Processes & Methodologies category 0.41% 0.80% 1.46%
Number of salaries quoted 0 3 3
Average salary - £30,000 £30,000
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
South Wales

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Cardiff region.

Processes & Methodologies Category
Cardiff
Permanent IT job ads with a match in the
Processes & Methodologies category
487 377 274
As % of all permanent IT jobs located in Cardiff 78.93% 79.04% 65.24%
Number of salaries quoted 418 330 240
Average salary £35,000 £40,500 £35,000
Average salary % change year-on-year
-13.58% +15.71%
90% offered a salary of more than £27,500 £27,500 £26,000
10% offered a salary of more than £47,500 £53,000 £65,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Cardiff

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Cardiff region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Cardiff

SEO
Salary Trend in Cardiff

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Cardiff region.

SEO Salary Trend in Cardiff

SEO
Top 18 Related IT Skills in Cardiff

For the 6 months to 24 December 2014, IT jobs across the Cardiff region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 2 (100.00%) HTML
1 2 (100.00%) Photoshop
1 2 (100.00%) MS Office
1 2 (100.00%) MS Excel
1 2 (100.00%) Microsoft
1 2 (100.00%) Adobe
1 2 (100.00%) CMS
1 2 (100.00%) MS PowerPoint
1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Graphic Design
1 2 (100.00%) Copywriting
1 2 (100.00%) Social Network
1 2 (100.00%) Google Analytics
1 2 (100.00%) Email Marketing
1 2 (100.00%) GIMP
1 2 (100.00%) Twitter
1 2 (100.00%) Analytics

SEO
Top Related IT Skills in Cardiff by Category

For the 6 months to 24 December 2014, IT jobs across the Cardiff region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (100.00%) CMS
Applications
1 2 (100.00%) Photoshop
1 2 (100.00%) MS Office
1 2 (100.00%) MS Excel
1 2 (100.00%) MS PowerPoint
1 2 (100.00%) GIMP
Business Applications
1 2 (100.00%) Google Analytics
General
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 2 (100.00%) HTML
Miscellaneous
1 2 (100.00%) Graphic Design
1 2 (100.00%) Copywriting
1 2 (100.00%) Social Network
Processes & Methodologies
1 2 (100.00%) Email Marketing
1 2 (100.00%) Analytics
Vendors
1 2 (100.00%) Microsoft
1 2 (100.00%) Adobe
1 2 (100.00%) Google
1 2 (100.00%) Twitter