The first table below looks at the prevalence of the term Marketing in IT jobs advertised for the Cardiff region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Cardiff region.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Marketing
Rank 59 41 60
Rank change year-on-year
-18 +19
Permanent jobs citing Marketing 8 9 8
As % of all permanent IT jobs located in Cardiff 1.418% 2.050% 1.439%
As % of the General category 4.167% 5.056% 2.996%
Number of salaries quoted 7 7 8
Average salary £33,000 £34,000 £42,250
Average salary % change year-on-year
-2.94% -19.52%
90% offered a salary of more than £22,100 £30,700 £26,450
10% offered a salary of more than £36,900 £42,500 £65,000
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
All of the General Category
Cardiff
Permanent IT job ads with a match in the
General category
192 178 267
As % of all permanent IT jobs located in Cardiff 34.04% 40.55% 48.02%
Number of salaries quoted 166 167 257
Average salary £36,400 £35,000 £41,500
Average salary % change year-on-year
+4.00% -15.66%
90% offered a salary of more than £26,600 £25,500 £28,500
10% offered a salary of more than £50,000 £60,000 £50,000
UK excluding London average salary £42,500 £42,500 £41,000
% change year-on-year
- +3.65%
Marketing
South Wales

Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Cardiff region as a proportion of the total demand within the General category.

Cardiff Marketing Jobs Demand Trend

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Cardiff region.

Cardiff Marketing Salary Trend

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing across the Cardiff region over the 3 months to 22 May 2013.

Cardiff Marketing Salary Histogram

Marketing
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT jobs across the Cardiff region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 19 (48.72%) Finance
2 16 (41.03%) Business Intelligence
3 15 (38.46%) CRM
3 15 (38.46%) SQL
3 15 (38.46%) Salesforce.com
3 15 (38.46%) QlikView
3 15 (38.46%) Kimball Methodology
3 15 (38.46%) Inmon Methodology
4 12 (30.77%) Risk Analysis
5 11 (28.21%) MySQL
5 11 (28.21%) XML
6 10 (25.64%) JavaScript
7 9 (23.08%) Thunderhead
8 8 (20.51%) ETL
9 5 (12.82%) Digital Marketing
9 5 (12.82%) System Testing
9 5 (12.82%) Social Media
10 4 (10.26%) Online Marketing
10 4 (10.26%) Copywriting
10 4 (10.26%) Direct Marketing
11 3 (7.692%) HTML
11 3 (7.692%) CSS
12 2 (5.128%) Photoshop
12 2 (5.128%) PHP
12 2 (5.128%) SAS
12 2 (5.128%) E-Commerce
12 2 (5.128%) Adobe
12 2 (5.128%) Project Management
12 2 (5.128%) Adobe Illustrator
12 2 (5.128%) Agile Software Development

Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs across the Cardiff region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Development
1 11 (28.21%) XML
2 3 (7.692%) HTML
2 3 (7.692%) CSS
3 1 (2.564%) jQuery
Application Platforms
1 2 (5.128%) SAS
2 1 (2.564%) Magento
2 1 (2.564%) Moodle
2 1 (2.564%) MS Exchange
2 1 (2.564%) IIS
Applications
1 2 (5.128%) Photoshop
1 2 (5.128%) Adobe Illustrator
2 1 (2.564%) ZBrush
2 1 (2.564%) Adobe After Effects
2 1 (2.564%) InDesign
2 1 (2.564%) Maya
2 1 (2.564%) 3ds Max
Communications & Networking
1 1 (2.564%) Wireless
1 1 (2.564%) VoIP
Database & Business Intelligence
1 15 (38.46%) QlikView
2 11 (28.21%) MySQL
3 1 (2.564%) Base SAS
3 1 (2.564%) SQL Server
General
1 19 (48.72%) Finance
2 1 (2.564%) Welsh Language
2 1 (2.564%) Banking
2 1 (2.564%) Retail
2 1 (2.564%) Financial Institution
2 1 (2.564%) Telecoms
Job Titles
1 27 (69.23%) Developer
2 17 (43.59%) Analyst
3 15 (38.46%) Database Analyst
3 15 (38.46%) Analyst Developer
3 15 (38.46%) Database Developer
4 10 (25.64%) Senior Analyst
5 9 (23.08%) Senior Analyst Developer
5 9 (23.08%) Senior Database Analyst
5 9 (23.08%) Senior Database Developer
5 9 (23.08%) Senior Developer
6 4 (10.26%) Marketing Executive
6 4 (10.26%) Digital Marketing Executive
7 2 (5.128%) Project Manager
7 2 (5.128%) Excel Developer
7 2 (5.128%) Senior Excel Developer
7 2 (5.128%) Front-End Developer
8 1 (2.564%) Front-End Web Developer
8 1 (2.564%) Designer
8 1 (2.564%) Senior Designer
8 1 (2.564%) 3D Animator
Miscellaneous
1 5 (12.82%) Social Media
2 4 (10.26%) Copywriting
3 2 (5.128%) Graphic Design
3 2 (5.128%) Credit Risk
4 1 (2.564%) Visualisation
4 1 (2.564%) RIA
4 1 (2.564%) Animation
4 1 (2.564%) Mathematics
4 1 (2.564%) Computer Science
4 1 (2.564%) E-Learning
4 1 (2.564%) Web 2.0
4 1 (2.564%) 3D Graphics
4 1 (2.564%) Management Information System
Operating Systems
1 1 (2.564%) Windows
Processes & Methodologies
1 16 (41.03%) Business Intelligence
2 15 (38.46%) CRM
2 15 (38.46%) Kimball Methodology
2 15 (38.46%) Inmon Methodology
3 12 (30.77%) Risk Analysis
4 8 (20.51%) ETL
5 5 (12.82%) Digital Marketing
5 5 (12.82%) System Testing
6 4 (10.26%) Online Marketing
6 4 (10.26%) Direct Marketing
7 2 (5.128%) E-Commerce
7 2 (5.128%) Project Management
7 2 (5.128%) Agile Software Development
8 1 (2.564%) 3D Modelling
8 1 (2.564%) Predictive Modelling
8 1 (2.564%) Product Marketing
8 1 (2.564%) Unit Testing
8 1 (2.564%) Capacity Management
8 1 (2.564%) Statistical Modelling
8 1 (2.564%) Analytics
Programming Languages
1 15 (38.46%) SQL
2 10 (25.64%) JavaScript
3 2 (5.128%) PHP
Qualifications
1 1 (2.564%) Degree
1 1 (2.564%) PMP
1 1 (2.564%) PMI Certification
System Software
1 1 (2.564%) VMware Infrastructure
1 1 (2.564%) VMware ESX
Vendors
1 15 (38.46%) Salesforce.com
2 9 (23.08%) Thunderhead
3 2 (5.128%) Adobe
4 1 (2.564%) Veeam
4 1 (2.564%) Blackboard
4 1 (2.564%) VMware
4 1 (2.564%) BT
4 1 (2.564%) Cisco
4 1 (2.564%) Microsoft