The table below looks at the statistics for SEO skills in IT jobs advertised for the Cornwall region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank - 13 8
Permanent jobs citing SEO 0 3 3
As % of all permanent IT jobs located in Cornwall - 7.32% 16.67%
As % of the Processes & Methodologies category - 9.09% 18.75%
Number of salaries quoted 0 3 3
Average salary - £27,500 £21,000
Average salary % change year-on-year
- +30.95%
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Cornwall region.

Processes & Methodologies Category
Cornwall
Permanent IT job ads with a match in the
Processes & Methodologies category
55 33 16
As % of all permanent IT jobs located in Cornwall 88.71% 80.49% 88.89%
Number of salaries quoted 52 30 15
Average salary £40,000 £27,500 £21,000
Average salary % change year-on-year
+45.45% +30.95%
90% offered a salary of more than £26,000 £26,000 £18,000
10% offered a salary of more than £52,000 £35,000 £36,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Cornwall

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Cornwall region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Cornwall

SEO
Salary Trend in Cornwall

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Cornwall region.

SEO Salary Trend in Cornwall

SEO
Top 28 Related IT Skills in Cornwall

For the 6 months to 11 February 2016, IT jobs across the Cornwall region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 9 (81.82%) Marketing
2 8 (72.73%) MS PowerPoint
3 7 (63.64%) Pay per click
4 5 (45.45%) Digital Marketing
5 4 (36.36%) Social Media
5 4 (36.36%) Copywriting
5 4 (36.36%) Search Engine Marketing
5 4 (36.36%) Analytical Skills
5 4 (36.36%) People Management
5 4 (36.36%) Internet
5 4 (36.36%) Workflow
5 4 (36.36%) MS Excel
5 4 (36.36%) E-Commerce
5 4 (36.36%) Microsoft
6 3 (27.27%) Adobe
6 3 (27.27%) DNA
6 3 (27.27%) HTML
6 3 (27.27%) JavaScript
6 3 (27.27%) PHP
6 3 (27.27%) CSS
6 3 (27.27%) Data Analysis
6 3 (27.27%) Omniture
6 3 (27.27%) Google
6 3 (27.27%) Google Tag Manager
6 3 (27.27%) Analytics
6 3 (27.27%) Web Development
6 3 (27.27%) Google Analytics
6 3 (27.27%) Adobe Analytics

SEO
Top Related IT Skills in Cornwall by Category

For the 6 months to 11 February 2016, IT jobs across the Cornwall region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Applications
1 8 (72.73%) MS PowerPoint
2 4 (36.36%) MS Excel
Cloud Services
1 3 (27.27%) Adobe Analytics
1 3 (27.27%) Google Analytics
1 3 (27.27%) Google Tag Manager
Communications & Networking
1 4 (36.36%) Internet
General
1 9 (81.82%) Marketing
Job Titles
1 4 (36.36%) Account Director
1 4 (36.36%) Account Executive
1 4 (36.36%) Digital Account Director
1 4 (36.36%) Digital Director
1 4 (36.36%) Digital Executive
1 4 (36.36%) Digital Marketing Executive
1 4 (36.36%) E-Commerce Director
1 4 (36.36%) Marketing Director
1 4 (36.36%) Marketing Executive
2 3 (27.27%) Analyst
2 3 (27.27%) Digital Analyst
2 3 (27.27%) Excel Analyst
3 1 (9.09%) Data Analyst
3 1 (9.09%) Data Manager
Libraries, Frameworks & Software Standards
1 3 (27.27%) CSS
1 3 (27.27%) HTML
Miscellaneous
1 4 (36.36%) Analytical Skills
1 4 (36.36%) Copywriting
1 4 (36.36%) Social Media
Processes & Methodologies
1 7 (63.64%) Pay per click
2 5 (45.45%) Digital Marketing
3 4 (36.36%) E-Commerce
3 4 (36.36%) People Management
3 4 (36.36%) Search Engine Marketing
3 4 (36.36%) Workflow
4 3 (27.27%) Analytics
4 3 (27.27%) Data Analysis
4 3 (27.27%) DNA
4 3 (27.27%) Web Development
Programming Languages
1 3 (27.27%) JavaScript
1 3 (27.27%) PHP
Vendors
1 4 (36.36%) Microsoft
2 3 (27.27%) Adobe
2 3 (27.27%) Google
2 3 (27.27%) Omniture