The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Coventry region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 63 56 62
Rank change year-on-year
-7 +6
Permanent jobs citing Digital Marketing 10 7 2
As % of all permanent IT jobs located in Coventry 1.22% 1.17% 0.36%
As % of the Processes & Methodologies category 1.38% 1.48% 0.50%
Number of salaries quoted 10 7 2
Average salary £25,500 £45,000 £29,000
Average salary % change year-on-year
-43.33% +55.17%
90% offered a salary of more than £23,300 £33,800 £24,600
10% offered a salary of more than £39,000 £51,500 £33,400
UK excluding London average salary £40,000 £37,500 £32,500
% change year-on-year
+6.66% +15.38%
Digital Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Coventry region.

Processes & Methodologies Category
Coventry
Permanent IT job ads with a match in the
Processes & Methodologies category
726 472 401
As % of all permanent IT jobs located in Coventry 88.32% 79.19% 71.74%
Number of salaries quoted 566 399 307
Average salary £45,000 £45,500 £40,000
Average salary % change year-on-year
-1.09% +13.75%
90% offered a salary of more than £30,000 £31,500 £29,000
10% offered a salary of more than £60,000 £57,500 £67,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Digital Marketing
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Coventry region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Coventry

Digital Marketing
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Coventry region.

Digital Marketing Salary Trend in Coventry

Digital Marketing
Salary Histogram in Coventry

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Coventry region over the 3 months to 1 September 2015.

Digital Marketing Salary Histogram in Coventry

Digital Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 1 September 2015, IT jobs across the Coventry region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 14 (100.00%) Marketing
2 12 (85.71%) Analytical Skills
3 9 (64.29%) Analytics
3 9 (64.29%) Pay per click
3 9 (64.29%) Google
3 9 (64.29%) Google Analytics
3 9 (64.29%) MS Excel
3 9 (64.29%) Microsoft
4 7 (50.00%) E-Commerce
5 5 (35.71%) SQL
5 5 (35.71%) Telecoms
5 5 (35.71%) Campaign Management
6 4 (28.57%) User Experience
6 4 (28.57%) Digital Media
6 4 (28.57%) Spreadsheet
6 4 (28.57%) Online Marketing
6 4 (28.57%) Social Media
6 4 (28.57%) Copywriting
6 4 (28.57%) Degree
6 4 (28.57%) Retail
6 4 (28.57%) Content Management
6 4 (28.57%) Management Information System
6 4 (28.57%) Competitor Analysis
6 4 (28.57%) Web Analytics
6 4 (28.57%) SEO
6 4 (28.57%) Photoshop
6 4 (28.57%) Adobe
7 3 (21.43%) Business Intelligence
7 3 (21.43%) SAP
7 3 (21.43%) Finance

Digital Marketing
Top Related IT Skills in Coventry by Category

For the 6 months to 1 September 2015, IT jobs across the Coventry region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Applications
1 9 (64.29%) MS Excel
2 4 (28.57%) Spreadsheet
2 4 (28.57%) Photoshop
Business Applications
1 3 (21.43%) SAP Oil and Gas
Cloud Services
1 9 (64.29%) Google Analytics
Communications & Networking
1 2 (14.29%) Intranet
Database & Business Intelligence
1 3 (21.43%) SQL Server Reporting Services
1 3 (21.43%) SQL Server Integration Services
2 2 (14.29%) SQL Server
General
1 14 (100.00%) Marketing
2 5 (35.71%) Telecoms
3 4 (28.57%) Retail
4 3 (21.43%) Finance
4 3 (21.43%) Manufacturing
4 3 (21.43%) Back Office
4 3 (21.43%) Electronics
Job Titles
1 5 (35.71%) PPC Specialist
1 5 (35.71%) PPC Manager
1 5 (35.71%) PPC Analyst
1 5 (35.71%) PPC Executive
2 4 (28.57%) Digital Marketing Executive
2 4 (28.57%) Marketing Executive
3 3 (21.43%) Analyst
3 3 (21.43%) Technical Analyst
4 2 (14.29%) IT Administrator
4 2 (14.29%) Systems Administrator
4 2 (14.29%) Administrator
Miscellaneous
1 12 (85.71%) Analytical Skills
2 4 (28.57%) Management Information System
2 4 (28.57%) Copywriting
2 4 (28.57%) Social Media
2 4 (28.57%) Digital Media
2 4 (28.57%) User Experience
3 3 (21.43%) DTV
Processes & Methodologies
1 9 (64.29%) Pay per click
1 9 (64.29%) Analytics
2 7 (50.00%) E-Commerce
3 5 (35.71%) Campaign Management
4 4 (28.57%) Online Marketing
4 4 (28.57%) SEO
4 4 (28.57%) Content Management
4 4 (28.57%) Competitor Analysis
4 4 (28.57%) Web Analytics
5 3 (21.43%) Programme Management
5 3 (21.43%) Business Intelligence
5 3 (21.43%) Project Management
5 3 (21.43%) Technical Analysis
6 1 (7.14%) Time Management
Programming Languages
1 5 (35.71%) SQL
Qualifications
1 4 (28.57%) Degree
Vendors
1 9 (64.29%) Microsoft
1 9 (64.29%) Google
2 4 (28.57%) Adobe
3 3 (21.43%) SAP