The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Coventry region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 4 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 May 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 70 61 70
Rank change year-on-year
-9 +9
Permanent jobs citing Digital Marketing 6 1 1
As % of all permanent IT jobs located in Coventry 0.76% 0.18% 0.17%
As % of the Processes & Methodologies category 0.98% 0.22% 0.21%
Number of salaries quoted 6 0 1
Average salary £22,000 - £25,000
UK excluding London average salary £36,940 £35,000 £35,000
% change year-on-year
+5.54% -
Digital Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Coventry region.

Processes & Methodologies Category
Coventry
Permanent IT job ads with a match in the
Processes & Methodologies category
613 454 467
As % of all permanent IT jobs located in Coventry 77.59% 81.95% 77.57%
Number of salaries quoted 500 368 423
Average salary £45,000 £43,000 £38,000
Average salary % change year-on-year
+4.65% +13.15%
90% offered a salary of more than £22,000 £30,000 £27,000
10% offered a salary of more than £60,000 £55,000 £57,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Digital Marketing
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Coventry region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Coventry

Digital Marketing
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Coventry region.

Digital Marketing Salary Trend in Coventry

Digital Marketing
Top 30 Related IT Skills in Coventry

For the 6 months to 4 May 2015, IT jobs across the Coventry region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 10 (100.00%) Marketing
2 8 (80.00%) SEO
2 8 (80.00%) Social Media
3 7 (70.00%) Content Management
3 7 (70.00%) E-Commerce
4 6 (60.00%) Management Information System
4 6 (60.00%) Competitor Analysis
4 6 (60.00%) Web Analytics
4 6 (60.00%) Google
4 6 (60.00%) Pay per click
4 6 (60.00%) Google Analytics
4 6 (60.00%) Degree
4 6 (60.00%) Copywriting
4 6 (60.00%) Photoshop
4 6 (60.00%) MS Excel
4 6 (60.00%) Microsoft
4 6 (60.00%) Adobe
4 6 (60.00%) Spreadsheet
4 6 (60.00%) Online Marketing
4 6 (60.00%) User Experience
4 6 (60.00%) Analytical Skills
4 6 (60.00%) Digital Media
4 6 (60.00%) Analytics
5 1 (10.00%) DevOps
5 1 (10.00%) Continuous Delivery
5 1 (10.00%) Software Delivery
5 1 (10.00%) Open Source
5 1 (10.00%) BDD
5 1 (10.00%) Continuous Improvement
5 1 (10.00%) DTV

Digital Marketing
Top Related IT Skills in Coventry by Category

For the 6 months to 4 May 2015, IT jobs across the Coventry region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Applications
1 6 (60.00%) Photoshop
1 6 (60.00%) MS Excel
1 6 (60.00%) Spreadsheet
Business Applications
1 1 (10.00%) SAP Oil and Gas
Cloud Services
1 6 (60.00%) Google Analytics
General
1 10 (100.00%) Marketing
2 1 (10.00%) Finance
2 1 (10.00%) Legal
2 1 (10.00%) Manufacturing
2 1 (10.00%) Electronics
2 1 (10.00%) Telecoms
Job Titles
1 1 (10.00%) Coordinator
1 1 (10.00%) Consultant
1 1 (10.00%) Software Consultant
1 1 (10.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (10.00%) .NET
Miscellaneous
1 8 (80.00%) Social Media
2 6 (60.00%) Management Information System
2 6 (60.00%) Copywriting
2 6 (60.00%) User Experience
2 6 (60.00%) Analytical Skills
2 6 (60.00%) Digital Media
3 1 (10.00%) Open Source
3 1 (10.00%) DTV
3 1 (10.00%) Blog
Processes & Methodologies
1 8 (80.00%) SEO
2 7 (70.00%) Content Management
2 7 (70.00%) E-Commerce
3 6 (60.00%) Competitor Analysis
3 6 (60.00%) Web Analytics
3 6 (60.00%) Pay per click
3 6 (60.00%) Online Marketing
3 6 (60.00%) Analytics
4 1 (10.00%) DevOps
4 1 (10.00%) Continuous Delivery
4 1 (10.00%) Software Delivery
4 1 (10.00%) BDD
4 1 (10.00%) Continuous Improvement
4 1 (10.00%) E-business
4 1 (10.00%) Scrum
4 1 (10.00%) Programme Management
4 1 (10.00%) Agile Software Development
4 1 (10.00%) TDD
4 1 (10.00%) Kanban
4 1 (10.00%) Business Intelligence
Qualifications
1 6 (60.00%) Degree
Vendors
1 6 (60.00%) Google
1 6 (60.00%) Microsoft
1 6 (60.00%) Adobe
2 1 (10.00%) SAP