The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 24 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Feb 2017
Same period 2016 Same period 2015
Digital Marketing
England / West Midlands
Rank 162 200 197
Rank change year-on-year
+38 -3
Permanent jobs citing Digital Marketing 47 39 25
As % of all permanent IT jobs located in the West Midlands 1.00% 0.66% 0.49%
As % of the Processes & Methodologies category 1.11% 0.74% 0.59%
Number of salaries quoted 37 39 15
Median salary £30,000 £32,500 £35,000
Median salary % change year-on-year
-7.69% -7.14%
90% offered a salary of more than £27,100 £30,000 £27,500
10% offered a salary of more than £50,000 £49,250 £48,000
UK excluding London median salary £40,000 £42,500 £35,000
% change year-on-year
-5.88% +21.42%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4222 5237 4237
As % of all permanent IT jobs located in the West Midlands 89.75% 88.33% 83.59%
Number of salaries quoted 3383 4309 3572
Median salary £42,500 £44,000 £42,500
Median salary % change year-on-year
-3.40% +3.52%
90% offered a salary of more than £28,500 £30,000 £28,500
10% offered a salary of more than £60,000 £65,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the West Midlands region.

Digital Marketing Salary Trend in the West Midlands

Digital Marketing
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Digital Marketing across the West Midlands region over the 3 months to 24 February 2017.

Digital Marketing Salary Histogram in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 3 months to 24 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +29 21 £31,000 +3.33% 1
Staffordshire +7 9 £37,000 +13.84% 2
Coventry +16 6 £29,000 -22.66% 6
Herefordshire - 4 £30,000 -
Solihull -2 2 £27,500 -33.33%
Warwickshire +23 1 £19,500 -37.60%
Shropshire -8 1 £29,000 -10.76% 1
Wolverhampton - 1 £30,000 - 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 February 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Digital Marketing.

1 98 (100.00%) Marketing
2 38 (38.78%) HTML
3 35 (35.71%) PHP
4 34 (34.69%) CSS
4 34 (34.69%) E-Commerce
5 29 (29.59%) SEO
6 28 (28.57%) JavaScript
7 27 (27.55%) Retail
8 25 (25.51%) Google
8 25 (25.51%) Analytics
9 24 (24.49%) HTML5
10 22 (22.45%) Finance
10 22 (22.45%) MySQL
10 22 (22.45%) OO
11 20 (20.41%) Pay per click
11 20 (20.41%) Web Development
12 19 (19.39%) CMS
12 19 (19.39%) Git (software)
13 18 (18.37%) jQuery
14 17 (17.35%) Google Analytics
15 16 (16.33%) Social Media
16 15 (15.31%) Web Design
16 15 (15.31%) Banking
17 14 (14.29%) Subversion
17 14 (14.29%) Content Management
17 14 (14.29%) OOP
18 13 (13.27%) Online Marketing
19 12 (12.24%) User Experience
19 12 (12.24%) Agile Software Development
20 11 (11.22%) Laravel

Digital Marketing
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (19.39%) CMS
2 8 (8.16%) WordPress
3 5 (5.10%) ColdFusion
4 4 (4.08%) Adobe Experience Manager
4 4 (4.08%) Apache
5 3 (3.06%) Umbraco
6 2 (2.04%) IIS
6 2 (2.04%) MS Exchange
6 2 (2.04%) nginx
7 1 (1.02%) Kentico
7 1 (1.02%) SAS
Applications
1 9 (9.18%) Photoshop
2 5 (5.10%) MS Excel
3 4 (4.08%) MS Office
4 1 (1.02%) Adobe Illustrator
4 1 (1.02%) MS PowerPoint
4 1 (1.02%) SPSS
Business Applications
1 1 (1.02%) Magento
1 1 (1.02%) Payment Gateway
1 1 (1.02%) SAP Business One
1 1 (1.02%) SAP Oil and Gas
Cloud Services
1 17 (17.35%) Google Analytics
2 7 (7.14%) AdWords
3 2 (2.04%) Office 365
3 2 (2.04%) SaaS
Communications & Networking
1 3 (3.06%) DNS
2 2 (2.04%) Firewall
2 2 (2.04%) LAN
2 2 (2.04%) WAN
3 1 (1.02%) HTTP
3 1 (1.02%) Internet
Database & Business Intelligence
1 22 (22.45%) MySQL
2 4 (4.08%) SQL Server
3 2 (2.04%) MongoDB
4 1 (1.02%) Big Data
4 1 (1.02%) Data Mining
4 1 (1.02%) Hadoop
4 1 (1.02%) NoSQL
4 1 (1.02%) QlikView
4 1 (1.02%) Relational Database
Development Applications
1 19 (19.39%) Git (software)
2 14 (14.29%) Subversion
3 3 (3.06%) Android Studio
3 3 (3.06%) Gradle
4 2 (2.04%) CocoaPods
4 2 (2.04%) Xcode
General
1 98 (100.00%) Marketing
2 27 (27.55%) Retail
3 22 (22.45%) Finance
4 15 (15.31%) Banking
5 8 (8.16%) Advertising
6 4 (4.08%) Automotive
6 4 (4.08%) Telecoms
7 2 (2.04%) Publishing
8 1 (1.02%) Electronics
8 1 (1.02%) Italian Language
8 1 (1.02%) Law
8 1 (1.02%) Manufacturing
Job Titles
1 41 (41.84%) Developer
2 23 (23.47%) PHP Developer
3 19 (19.39%) JavaScript Developer
4 17 (17.35%) HTML Developer
5 15 (15.31%) MySQL Developer
5 15 (15.31%) PHP MySQL Developer
6 13 (13.27%) HTML CSS Developer
6 13 (13.27%) Web Developer
7 10 (10.20%) E-Commerce Manager
8 8 (8.16%) Analyst
8 8 (8.16%) Marketing Manager
8 8 (8.16%) PHP Web Developer
9 7 (7.14%) Digital Analyst
9 7 (7.14%) Digital Marketing Manager
10 6 (6.12%) Marketing Executive
11 5 (5.10%) Digital Business Analyst
11 5 (5.10%) Digital Developer
11 5 (5.10%) Front End Developer (Client-Side Developer)
11 5 (5.10%) LAMP Developer
11 5 (5.10%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 38 (38.78%) HTML
2 34 (34.69%) CSS
3 24 (24.49%) HTML5
4 18 (18.37%) jQuery
5 11 (11.22%) Laravel
6 7 (7.14%) AngularJS
6 7 (7.14%) CSS3
6 7 (7.14%) LAMP
7 6 (6.12%) RESTful
7 6 (6.12%) Symfony
8 5 (5.10%) .NET
8 5 (5.10%) PhoneGap
9 4 (4.08%) ASP.NET
9 4 (4.08%) Node.js
9 4 (4.08%) Web Services
10 3 (3.06%) Sass
11 2 (2.04%) LEMP Stack
11 2 (2.04%) React
11 2 (2.04%) REST
12 1 (1.02%) Mason
Miscellaneous
1 16 (16.33%) Social Media
2 12 (12.24%) User Experience
3 3 (3.06%) Social Network
4 2 (2.04%) Analytical Skills
4 2 (2.04%) Computer Science
4 2 (2.04%) Mobile App
5 1 (1.02%) Graphic Design
5 1 (1.02%) Management Information System
Operating Systems
1 6 (6.12%) Linux
2 5 (5.10%) Windows
3 3 (3.06%) Android
4 2 (2.04%) Unix
4 2 (2.04%) VyOS
4 2 (2.04%) Windows Server
Processes & Methodologies
1 34 (34.69%) E-Commerce
2 29 (29.59%) SEO
3 25 (25.51%) Analytics
4 22 (22.45%) OO
5 20 (20.41%) Pay per click
5 20 (20.41%) Web Development
6 15 (15.31%) Web Design
7 14 (14.29%) Content Management
7 14 (14.29%) OOP
8 13 (13.27%) Online Marketing
9 12 (12.24%) Agile Software Development
10 9 (9.18%) CRM
11 8 (8.16%) Customer Engagement
11 8 (8.16%) MVC
11 8 (8.16%) OO PHP
12 7 (7.14%) Mentoring
12 7 (7.14%) Project Management
13 6 (6.12%) Email Marketing
13 6 (6.12%) Front End Development
14 5 (5.10%) Mobile Development
Programming Languages
1 35 (35.71%) PHP
2 28 (28.57%) JavaScript
3 8 (8.16%) Java
4 7 (7.14%) SQL
5 3 (3.06%) C#
6 2 (2.04%) Apple Swift
6 2 (2.04%) C
6 2 (2.04%) Objective-C
7 1 (1.02%) Python
7 1 (1.02%) R
7 1 (1.02%) Scala
Qualifications
1 5 (5.10%) Degree
Quality Assurance & Compliance
1 2 (2.04%) QA
2 1 (1.02%) SLA
System Software
1 3 (3.06%) Virtual Machines
2 2 (2.04%) Active Directory
Vendors
1 25 (25.51%) Google
2 6 (6.12%) Adobe
2 6 (6.12%) Zend
3 5 (5.10%) Facebook
3 5 (5.10%) Microsoft
3 5 (5.10%) Twitter
4 4 (4.08%) DoubleClick
4 4 (4.08%) Kenshoo
5 3 (3.06%) SAP
5 3 (3.06%) Vyatta
6 2 (2.04%) Cisco
6 2 (2.04%) Crimson Hexagon
7 1 (1.02%) hybris
7 1 (1.02%) IBM
7 1 (1.02%) Progress
7 1 (1.02%) Tableau
Bromsgrove, Worcestershire
Senitor Associates
Salary: £25000 - £33000 per annum + Additional Benefits
Posted: 18 hours ago
Halesowen, West Midlands (County)
In touch games
Salary: £23000 - £26000 per annum + benefits (inc flexi hrs)
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Halesowen, West Midlands (County)
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Salary: £20000 - £25000 per annum + benefits (inc flexi hrs)
Posted: 12 hours ago
Halesowen, West Midlands (County)
In touch games
Salary: £20000 - £30000 per annum + benefits (inc flexi hrs)
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Halesowen, West Midlands (County)
In touch games
Salary: £40000 - £45000 per annum + benefits (inc flexi hrs)
Posted: 12 hours ago
Coventry, West Midlands (County)
Exposed Solutions
Salary: £25000 - £35000 per annum
Posted: Yesterday
Coventry, West Midlands (County)
Senitor Associates
Salary: £25000 - £35000 per annum + Additional Benefits
Posted: 3 days ago
Telford, Shropshire
Hot Rec
Salary: £20k - 26k per year + depending on experience
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Halesowen, West Midlands (County)
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Salary: £25000 - £30000 per annum + benefits (inc flexi hrs)
Posted: Yesterday
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Salary: £25000 - £35000 per annum, Benefits Excellent
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Salary: From £27,000 to £35,000 per annum + benefits + training + career progr
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Worcester
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Salary: £22000 - £25000 per annum + benefits
Posted: 2 days ago
Coventry, West Midlands (County)
Oscar
Salary: £20000 - £28000 per annum
Posted: Yesterday
Stafford, Staffordshire
Oscar
Salary: £30000 - £45000 per annum + Additional Benefits
Posted: 2 days ago
West Midlands
Nigel Frank International
Salary: £28000 per annum
Posted: Yesterday
Stafford, Staffordshire
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Salary: £30000 - £55000 per annum + Additional Benefits!
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Posted: 4 days ago
Coventry
Nigel Frank International
Salary: £24000 - £26000 per annum
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