The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 151 184 191
Rank change year-on-year
+33 +7
Permanent jobs citing Digital Marketing 70 32 13
As % of all permanent IT jobs located in the West Midlands 1.23% 0.59% 0.24%
As % of the Processes & Methodologies category 1.45% 0.73% 0.30%
Number of salaries quoted 59 21 9
Average salary £35,000 £45,000 £26,000
Average salary % change year-on-year
-22.22% +73.07%
90% offered a salary of more than £23,500 £27,500 £22,500
10% offered a salary of more than £42,500 £67,500 £32,900
UK excluding London average salary £40,000 £37,500 £32,500
% change year-on-year
+6.66% +15.38%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4832 4368 4328
As % of all permanent IT jobs located in the West Midlands 84.62% 80.09% 79.31%
Number of salaries quoted 3950 3618 3664
Average salary £42,500 £42,000 £40,655
Average salary % change year-on-year
+1.19% +3.30%
90% offered a salary of more than £27,500 £28,500 £26,500
10% offered a salary of more than £63,000 £60,000 £66,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Digital Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the West Midlands region.

Digital Marketing Salary Trend in the West Midlands

Digital Marketing
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Digital Marketing across the West Midlands region over the 3 months to 1 September 2015.

Digital Marketing Salary Histogram in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 3 months to 1 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +36 29 £35,000 -6.66% 3
Coventry -7 10 £25,500 -43.33%
Warwickshire -1 7 £37,500 -37.50% 3
Shropshire - 6 £25,500 -
Worcestershire +1 3 £37,500 -21.05% 1
Birmingham -7 2 £24,500 -22.22% 5
Smethwick - 1 - -
Sutton Coldfield - 1 £23,000 -
Wolverhampton - 1 - -
Herefordshire - 1 - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 1 September 2015, IT jobs across the West Midlands region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 121 (100.00%) Marketing
2 51 (42.15%) Analytics
3 44 (36.36%) HTML
4 40 (33.06%) SEO
4 40 (33.06%) Google
5 36 (29.75%) MySQL
6 35 (28.93%) CSS
7 33 (27.27%) PHP
8 30 (24.79%) Telecoms
8 30 (24.79%) Finance
8 30 (24.79%) Google Analytics
9 29 (23.97%) JavaScript
10 28 (23.14%) Pay per click
11 26 (21.49%) HTML5
12 25 (20.66%) Analytical Skills
12 25 (20.66%) Agile Software Development
13 23 (19.01%) Degree
14 22 (18.18%) CSS3
14 22 (18.18%) Web Analytics
15 21 (17.36%) Retail
15 21 (17.36%) Social Media
16 20 (16.53%) Business Intelligence
17 19 (15.70%) SQL
17 19 (15.70%) SAP
18 18 (14.88%) OO
18 18 (14.88%) jQuery
18 18 (14.88%) User Experience
19 17 (14.05%) E-Commerce
20 16 (13.22%) DTV
20 16 (13.22%) SAP Oil and Gas

Digital Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 1 September 2015, IT jobs across the West Midlands region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (9.92%) CMS
2 8 (6.61%) Apache
2 8 (6.61%) WordPress
3 6 (4.96%) Node.js
4 2 (1.65%) Mule
5 1 (0.83%) JBoss
5 1 (0.83%) WebSphere
5 1 (0.83%) Joomla!
Applications
1 14 (11.57%) MS Excel
2 13 (10.74%) Photoshop
3 6 (4.96%) Spreadsheet
4 3 (2.48%) Fireworks
5 2 (1.65%) MS Office
6 1 (0.83%) Adobe Creative Suite
6 1 (0.83%) Adobe Illustrator
6 1 (0.83%) Adobe Premiere
6 1 (0.83%) Adobe After Effects
6 1 (0.83%) MS PowerPoint
6 1 (0.83%) CINEMA 4D
Business Applications
1 16 (13.22%) SAP Oil and Gas
Cloud Services
1 30 (24.79%) Google Analytics
Communications & Networking
1 8 (6.61%) Intranet
2 1 (0.83%) Firewall
2 1 (0.83%) IPsec
2 1 (0.83%) Intrusion Detection
2 1 (0.83%) Cisco ASA
2 1 (0.83%) HTTP
2 1 (0.83%) TCP/IP
2 1 (0.83%) VPN
Database & Business Intelligence
1 36 (29.75%) MySQL
2 8 (6.61%) SQL Server
3 3 (2.48%) SQL Server Reporting Services
3 3 (2.48%) SQL Server Integration Services
4 2 (1.65%) Hadoop
Development Applications
1 14 (11.57%) Git (software)
2 8 (6.61%) Subversion
3 2 (1.65%) Dreamweaver
4 1 (0.83%) JIRA
General
1 121 (100.00%) Marketing
2 30 (24.79%) Telecoms
2 30 (24.79%) Finance
3 21 (17.36%) Retail
4 16 (13.22%) Electronics
4 16 (13.22%) Manufacturing
5 4 (3.31%) Games
6 3 (2.48%) Back Office
7 1 (0.83%) Music Industry
7 1 (0.83%) Advertising
7 1 (0.83%) Publishing
Job Titles
1 42 (34.71%) Developer
2 24 (19.83%) PHP Developer
3 18 (14.88%) Analyst
4 16 (13.22%) Web Developer
4 16 (13.22%) PPC Specialist
4 16 (13.22%) PPC Manager
4 16 (13.22%) PPC Analyst
4 16 (13.22%) PPC Executive
5 14 (11.57%) PHP Web Developer
6 11 (9.09%) Front-End Developer
7 9 (7.44%) Marketing Executive
7 9 (7.44%) Marketing Analyst
8 8 (6.61%) Senior PHP Developer
8 8 (6.61%) Senior PHP Web Developer
8 8 (6.61%) Senior Web Developer
8 8 (6.61%) Senior Developer
8 8 (6.61%) PHP MySQL Developer
9 7 (5.79%) Digital Marketing Executive
10 6 (4.96%) Designer
11 5 (4.13%) Digital Designer
Libraries, Frameworks & Software Standards
1 44 (36.36%) HTML
2 35 (28.93%) CSS
3 26 (21.49%) HTML5
4 22 (18.18%) CSS3
5 18 (14.88%) jQuery
6 13 (10.74%) SOAP
7 10 (8.26%) REST
8 8 (6.61%) Web Services
8 8 (6.61%) Ajax
9 7 (5.79%) Laravel
10 6 (4.96%) Sass
11 4 (3.31%) Semantic HTML
11 4 (3.31%) Twitter Bootstrap
11 4 (3.31%) SVG
12 2 (1.65%) Spring
12 2 (1.65%) RESTful
12 2 (1.65%) ASP.NET MVC
12 2 (1.65%) XML
12 2 (1.65%) .NET
12 2 (1.65%) Classic ASP
Miscellaneous
1 25 (20.66%) Analytical Skills
2 21 (17.36%) Social Media
3 18 (14.88%) User Experience
4 16 (13.22%) DTV
5 10 (8.26%) Copywriting
6 9 (7.44%) Digital Media
7 7 (5.79%) Handset
8 6 (4.96%) Social Network
8 6 (4.96%) Management Information System
9 5 (4.13%) Computer Science
9 5 (4.13%) Algorithms
10 2 (1.65%) Mobile App
10 2 (1.65%) Graphic Design
10 2 (1.65%) E-Learning
11 1 (0.83%) Field-Programmable Gate Array
11 1 (0.83%) Statistics
11 1 (0.83%) Mainframe
11 1 (0.83%) 3D Graphics
11 1 (0.83%) Mobile Games
11 1 (0.83%) Clustering
Operating Systems
1 11 (9.09%) Linux
2 8 (6.61%) Windows
3 5 (4.13%) Android
3 5 (4.13%) Apple iOS
3 5 (4.13%) Windows Phone
4 2 (1.65%) UNIX
5 1 (0.83%) AIX
Processes & Methodologies
1 51 (42.15%) Analytics
2 40 (33.06%) SEO
3 28 (23.14%) Pay per click
4 25 (20.66%) Agile Software Development
5 22 (18.18%) Web Analytics
6 20 (16.53%) Business Intelligence
7 18 (14.88%) OO
8 17 (14.05%) E-Commerce
9 16 (13.22%) Programme Management
10 14 (11.57%) OOP
10 14 (11.57%) OO PHP
11 13 (10.74%) TDD
12 12 (9.92%) Unit Testing
13 11 (9.09%) Web Development
13 11 (9.09%) Project Management
14 10 (8.26%) Web Design
15 8 (6.61%) MVC
15 8 (6.61%) Stakeholder Management
15 8 (6.61%) Online Marketing
16 7 (5.79%) Channel Management
Programming Languages
1 33 (27.27%) PHP
2 29 (23.97%) JavaScript
3 19 (15.70%) SQL
4 4 (3.31%) Java
4 4 (3.31%) PHP5
5 1 (0.83%) Python
5 1 (0.83%) Assembly Language
5 1 (0.83%) Shell Script
5 1 (0.83%) Ruby
5 1 (0.83%) Perl
5 1 (0.83%) C
5 1 (0.83%) C#
5 1 (0.83%) C++
Qualifications
1 23 (19.01%) Degree
2 1 (0.83%) SC Cleared
2 1 (0.83%) Security Cleared
2 1 (0.83%) CCNP
2 1 (0.83%) CCNA
2 1 (0.83%) Cisco Certification
Quality Assurance & Compliance
1 7 (5.79%) QA
2 1 (0.83%) PCI DSS
System Software
1 1 (0.83%) Active Directory
Systems Management
1 1 (0.83%) Control-M
1 1 (0.83%) Linux-HA
Vendors
1 40 (33.06%) Google
2 19 (15.70%) SAP
3 12 (9.92%) Microsoft
3 12 (9.92%) Omniture
4 11 (9.09%) Adobe
5 5 (4.13%) Apple
6 1 (0.83%) CheckPoint
6 1 (0.83%) Salesforce.com
6 1 (0.83%) NEC
6 1 (0.83%) VMware
6 1 (0.83%) Citrix
6 1 (0.83%) Cisco
6 1 (0.83%) IBM
6 1 (0.83%) Zend
6 1 (0.83%) Sitecore
6 1 (0.83%) F5
6 1 (0.83%) Twitter
Birmingham, Warwickshire
Bluetownonline Ltd
Salary: Competitive
Posted: 14 hours ago
Stone, Staffordshire
Searchability
Salary: £18000 - £22000 per annum
Posted: 14 hours ago
Birmingham, West Midlands (County)
Connect
Salary: dependent on experience
Posted: 22 hours ago
Stafford, Staffordshire
Searchability
Salary: £18000 - £22000 per annum
Posted: 3 days ago
Leamington Spa, Warwickshire
Applause IT Innovation
Salary: £30000 - £35000 per annum + Benefit package
Posted: 3 days ago
Leamington Spa, Warwickshire
Applause IT Innovation
Salary: £30000 - £35000 per annum + Benefit package
Posted: 4 days ago
Birmingham, West Midlands (County)
Robert Walters
Salary: £40000 per annum
Posted: 5 days ago
Stoke-On-Trent, Staffordshire
Aspire Achieve Advance
Salary: Up to £40,000 dependent on qualifications, experience and ability
Posted: 6 days ago
Birmingham, West Midlands (County)
Aspire Achieve Advance
Salary: Up to £40,000 dependent on qualifications, experience and ability
Posted: 6 days ago
Worcester
Recruitment Genius
Salary: £18000 - £20000 per annum
Posted: 8 days ago
Birmingham
Applause IT Innovation
Salary: £28000 - £32000 per annum + + Great Benefits
Posted: 8 days ago