The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Cumbria region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank - - 18
Permanent jobs citing Marketing 0 0 8
As % of all permanent IT jobs located in Cumbria - - 11.59%
As % of the General category - - 50.00%
Number of salaries quoted 0 0 8
Average salary - - £37,500
UK excluding London average salary £37,750 £35,000 £35,000
% change year-on-year
+7.85% -
Marketing
North West

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Cumbria region.

General Category
Cumbria
Permanent IT job ads with a match in the
General category
18 20 16
As % of all permanent IT jobs located in Cumbria 32.14% 29.85% 23.19%
Number of salaries quoted 10 18 15
Average salary £31,627 £35,000 £42,500
Average salary % change year-on-year
-9.63% -17.64%
90% offered a salary of more than £30,500 £32,750 £24,000
10% offered a salary of more than £55,000 £43,500 £42,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Cumbria

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Cumbria region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Cumbria

Marketing
Salary Trend in Cumbria

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Cumbria region.

Marketing Salary Trend in Cumbria

Marketing
Top 7 Related IT Skills in Cumbria

For the 6 months to 27 August 2014, IT jobs across the Cumbria region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 5 (83.33%) Digital Marketing
1 5 (83.33%) Marketing Strategy
2 1 (16.67%) Big Data
2 1 (16.67%) CRM
2 1 (16.67%) Management Information System
2 1 (16.67%) Legal
2 1 (16.67%) Data Management

Marketing
Top Related IT Skills in Cumbria by Category

For the 6 months to 27 August 2014, IT jobs across the Cumbria region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Database & Business Intelligence
1 1 (16.67%) Big Data
General
1 1 (16.67%) Legal
Job Titles
1 1 (16.67%) Project Manager
Miscellaneous
1 1 (16.67%) Management Information System
Processes & Methodologies
1 5 (83.33%) Digital Marketing
1 5 (83.33%) Marketing Strategy
2 1 (16.67%) CRM
2 1 (16.67%) Data Management