The first table below looks at the prevalence of the term Marketing in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the North West region.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Marketing
Rank 27 49 59
Rank change year-on-year
+22 +10
Permanent jobs citing Marketing 522 361 313
As % of all permanent IT jobs located in the North West 7.29% 4.99% 4.18%
As % of the General category 18.16% 12.89% 11.95%
Number of salaries quoted 293 243 288
Average salary £37,500 £35,000 £31,000
Average salary % change year-on-year
+7.14% +12.90%
90% offered a salary of more than £21,500 £21,500 £22,500
10% offered a salary of more than £61,000 £50,000 £50,000
UK excluding London average salary £37,500 £35,500 £35,000
% change year-on-year
+5.63% +1.42%
General Category
North West
Permanent IT job ads with a match in the
General category
2874 2801 2620
As % of all permanent IT jobs located in the North West 40.16% 38.69% 34.96%
Number of salaries quoted 2201 2277 2223
Average salary £40,000 £39,250 £40,000
Average salary % change year-on-year
+1.91% -1.87%
90% offered a salary of more than £26,000 £25,000 £25,000
10% offered a salary of more than £60,000 £60,000 £62,500
UK excluding London average salary £44,000 £42,500 £42,500
% change year-on-year
+3.52% -
Marketing
England

Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the North West region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the North West region.

Marketing Salary Trend in the North West

Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Marketing across the North West region over the 3 months to 30 July 2014.

Marketing Salary Histogram in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the North West region over the 3 months to 30 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +12 310 £35,000 - 29
Cheshire +22 119 £40,000 +33.33% 23
Lancashire +18 59 £46,000 +46.03% 13
Merseyside +11 28 £32,500 +2.36% 4
Marketing
England

Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 30 July 2014, IT jobs across the North West region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 378 (34.90%) HTML
2 327 (30.19%) CSS
3 267 (24.65%) Digital Marketing
4 256 (23.64%) JavaScript
5 233 (21.51%) SEO
6 198 (18.28%) Social Media
7 191 (17.64%) Analytics
7 191 (17.64%) Finance
8 173 (15.97%) Pay per click
9 168 (15.51%) E-Commerce
10 166 (15.33%) Online Marketing
11 156 (14.40%) SQL
12 155 (14.31%) SQL Server
13 143 (13.20%) PHP
14 140 (12.93%) .NET
15 137 (12.65%) Degree
16 133 (12.28%) Retail
17 127 (11.73%) Microsoft
18 126 (11.63%) Google
19 124 (11.45%) MySQL
20 120 (11.08%) jQuery
21 118 (10.90%) Project Management
22 113 (10.43%) OO
23 111 (10.25%) C#
24 110 (10.16%) Web Design
25 109 (10.06%) Email Marketing
26 104 (9.60%) CMS
27 103 (9.51%) Advertising
28 100 (9.23%) MVC
28 100 (9.23%) ASP.NET

Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 30 July 2014, IT jobs across the North West region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 104 (9.60%) CMS
2 71 (6.56%) WordPress
3 57 (5.26%) SAS
4 28 (2.59%) Umbraco
5 25 (2.31%) Apache
6 24 (2.22%) Drupal
7 18 (1.66%) SharePoint
7 18 (1.66%) IIS
8 16 (1.48%) Sitecore CMS
9 11 (1.02%) Apache Solr
10 9 (0.83%) MS Exchange
11 6 (0.55%) Lync
11 6 (0.55%) Exchange Server 2007
12 5 (0.46%) ExpressionEngine
12 5 (0.46%) Node.js
13 4 (0.37%) Sitefinity
14 3 (0.28%) Exchange Server 2003
15 2 (0.18%) Joomla!
16 1 (0.092%) WebSphere
16 1 (0.092%) Tomcat
Applications
1 95 (8.77%) MS Excel
2 73 (6.74%) Photoshop
3 43 (3.97%) Adobe Illustrator
4 28 (2.59%) MS PowerPoint
5 22 (2.03%) MS Office
6 14 (1.29%) InDesign
7 6 (0.55%) OmniGraffle
8 5 (0.46%) SPSS
9 3 (0.28%) Adobe Captivate
9 3 (0.28%) MS Visio
9 3 (0.28%) MS Project
9 3 (0.28%) FastStats
10 2 (0.18%) Acrobat
11 1 (0.092%) Spreadsheet
11 1 (0.092%) PowerPivot
Business Applications
1 85 (7.85%) Google Analytics
2 62 (5.72%) Magento
3 9 (0.83%) Dynamics CRM
4 5 (0.46%) SiteCatalyst
5 4 (0.37%) PeopleSoft Financials
5 4 (0.37%) Oracle EBS
6 3 (0.28%) SAP Oil and Gas
6 3 (0.28%) SAP CRM
7 2 (0.18%) WebTrends
7 2 (0.18%) Dynamics NAV
7 2 (0.18%) Line 500
8 1 (0.092%) Oracle CRM
8 1 (0.092%) Fredhopper
Cloud Services
1 16 (1.48%) SaaS
2 6 (0.55%) Microsoft Azure
3 4 (0.37%) MailChimp
3 4 (0.37%) Responsys
4 2 (0.18%) Office 365
5 1 (0.092%) Cloud Computing
Communications & Networking
1 67 (6.19%) Internet
2 24 (2.22%) SAN
3 23 (2.12%) HTTP
4 15 (1.39%) Firewall
5 13 (1.20%) VoIP
6 11 (1.02%) Intranet
6 11 (1.02%) SSL
7 7 (0.65%) WAN
7 7 (0.65%) DNS
8 5 (0.46%) VLAN
8 5 (0.46%) Wi-Fi
8 5 (0.46%) DHCP
8 5 (0.46%) LDAP
9 4 (0.37%) TCP/IP
10 3 (0.28%) SMS
11 2 (0.18%) Ethernet
12 1 (0.092%) NGN
12 1 (0.092%) TACACS
12 1 (0.092%) DSLAM
12 1 (0.092%) Extranet
Database & Business Intelligence
1 155 (14.31%) SQL Server
2 124 (11.45%) MySQL
3 29 (2.68%) SQL Server 2008
3 29 (2.68%) SQL Server Reporting Services
4 27 (2.49%) Relational Database
5 20 (1.85%) SQL Server Integration Services
6 18 (1.66%) RDBMS
7 17 (1.57%) Data Warehouse
7 17 (1.57%) SQL Server 2012
8 13 (1.20%) Big Data
9 11 (1.02%) MS Access
10 8 (0.74%) SQL Server Analysis Services
11 6 (0.55%) PostgreSQL
12 4 (0.37%) SQL Server 2005
13 3 (0.28%) QlikView
13 3 (0.28%) Microsoft Analysis Services
13 3 (0.28%) Data Mining
13 3 (0.28%) DB2
13 3 (0.28%) SAS Enterprise Guide
14 2 (0.18%) Oracle Database
Development Applications
1 56 (5.17%) Git (software)
2 38 (3.51%) Subversion
3 28 (2.59%) Dreamweaver
4 20 (1.85%) Visual Studio
5 16 (1.48%) Selenium
6 14 (1.29%) JIRA
7 10 (0.92%) SpecFlow
7 10 (0.92%) SQL Server Management Studio (SSMS)
7 10 (0.92%) MSTest
8 8 (0.74%) Eclipse
8 8 (0.74%) NUnit
9 7 (0.65%) Team Foundation Server
9 7 (0.65%) Grunt
10 6 (0.55%) Axure RP
11 5 (0.46%) PhoneGap
12 3 (0.28%) Ant
13 2 (0.18%) WatiN
13 2 (0.18%) RequisitePro
13 2 (0.18%) Bugzilla
13 2 (0.18%) WATIR
General
1 191 (17.64%) Finance
2 133 (12.28%) Retail
3 103 (9.51%) Advertising
4 26 (2.40%) Legal
5 20 (1.85%) Telecoms
6 19 (1.75%) Pharmaceutical
7 14 (1.29%) German Language
8 12 (1.11%) Electronics
8 12 (1.11%) Billing
9 11 (1.02%) Manufacturing
10 9 (0.83%) Multimedia
10 9 (0.83%) Banking
10 9 (0.83%) Back Office
11 8 (0.74%) Games
12 7 (0.65%) Russian Language
13 6 (0.55%) Automotive
13 6 (0.55%) Swedish Language
14 5 (0.46%) Financial Institution
15 3 (0.28%) Front Office
16 1 (0.092%) French Language
Job Titles
1 317 (29.27%) Developer
2 109 (10.06%) Designer
3 99 (9.14%) Analyst
4 75 (6.93%) Web Developer
5 70 (6.46%) PHP Developer
6 58 (5.36%) .NET Developer
7 56 (5.17%) Front-End Developer
8 54 (4.99%) PPC Specialist
8 54 (4.99%) PPC Manager
8 54 (4.99%) PPC Analyst
8 54 (4.99%) PPC Executive
9 37 (3.42%) Project Manager
9 37 (3.42%) Product Manager
10 32 (2.95%) Consultant
10 32 (2.95%) Senior Developer
11 31 (2.86%) SEO Executive
12 30 (2.77%) Marketing Manager
12 30 (2.77%) Account Manager
12 30 (2.77%) C# Developer
13 29 (2.68%) Web Designer
Libraries, Frameworks & Software Standards
1 378 (34.90%) HTML
2 327 (30.19%) CSS
3 140 (12.93%) .NET
4 120 (11.08%) jQuery
5 100 (9.23%) ASP.NET
6 83 (7.66%) XML
7 63 (5.82%) HTML5
8 54 (4.99%) XHTML
9 53 (4.89%) Web Services
10 43 (3.97%) REST
11 42 (3.88%) JSON
12 37 (3.42%) LAMP
12 37 (3.42%) ASP.NET Web API
13 34 (3.14%) ASP.NET MVC
14 32 (2.95%) RESTful
15 30 (2.77%) LINQ
15 30 (2.77%) SOAP
16 23 (2.12%) Ajax
17 21 (1.94%) ASP.NET Web Forms
17 21 (1.94%) CSS3
Miscellaneous
1 198 (18.28%) Social Media
2 50 (4.62%) Digital Media
3 41 (3.79%) Mobile App
4 32 (2.95%) Enterprise Software
5 26 (2.40%) Mathematics
5 26 (2.40%) Copywriting
6 23 (2.12%) Credit Risk
7 20 (1.85%) Open Source
8 19 (1.75%) Economics
8 19 (1.75%) N-Tier
9 16 (1.48%) Blog
10 15 (1.39%) Statistics
10 15 (1.39%) Management Information System
11 13 (1.20%) Xbox
12 9 (0.83%) Graphic Design
12 9 (0.83%) iPhone
12 9 (0.83%) Visualisation
13 8 (0.74%) iPad
14 5 (0.46%) Physics
14 5 (0.46%) Animation
Operating Systems
1 84 (7.76%) Windows
2 68 (6.28%) Linux
3 14 (1.29%) Apple iOS
4 12 (1.11%) Android
5 8 (0.74%) Mac OS
6 6 (0.55%) Windows XP
7 5 (0.46%) Windows Server 2003
7 5 (0.46%) Mac OS X
7 5 (0.46%) Windows Server 2008
7 5 (0.46%) Windows 7
7 5 (0.46%) Windows Phone
7 5 (0.46%) Windows 8
7 5 (0.46%) Windows Server 2012
7 5 (0.46%) Windows Phone 8
8 3 (0.28%) Windows Mobile
8 3 (0.28%) UNIX
9 1 (0.092%) Ubuntu
9 1 (0.092%) Debian
9 1 (0.092%) Solaris
9 1 (0.092%) CentOS
Processes & Methodologies
1 267 (24.65%) Digital Marketing
2 233 (21.51%) SEO
3 191 (17.64%) Analytics
4 173 (15.97%) Pay per click
5 168 (15.51%) E-Commerce
6 166 (15.33%) Online Marketing
7 118 (10.90%) Project Management
8 113 (10.43%) OO
9 110 (10.16%) Web Design
10 109 (10.06%) Email Marketing
11 100 (9.23%) MVC
12 77 (7.11%) CRM
13 64 (5.91%) Agile Software Development
14 59 (5.45%) B2B
15 55 (5.08%) Time Management
15 55 (5.08%) Data Analysis
16 53 (4.89%) Web Development
17 48 (4.43%) OO PHP
18 47 (4.34%) Business Development
19 44 (4.06%) UML
Programming Languages
1 256 (23.64%) JavaScript
2 156 (14.40%) SQL
3 143 (13.20%) PHP
4 111 (10.25%) C#
5 34 (3.14%) PHP5
6 27 (2.49%) T-SQL
7 18 (1.66%) Java
8 9 (0.83%) C
9 8 (0.74%) VBA
9 8 (0.74%) VB
9 8 (0.74%) VB.NET
9 8 (0.74%) XQuery
10 7 (0.65%) Ruby
10 7 (0.65%) Python
11 6 (0.55%) Objective-C
12 5 (0.46%) PowerShell
13 4 (0.37%) Perl
14 2 (0.18%) CoffeeScript
14 2 (0.18%) SAS Macro
14 2 (0.18%) PL/SQL
Qualifications
1 137 (12.65%) Degree
2 14 (1.29%) Security Cleared
3 11 (1.02%) ISEB
4 6 (0.55%) PRINCE2 Certification
5 5 (0.46%) ISTQB
6 4 (0.37%) HND
6 4 (0.37%) CISSP
7 3 (0.28%) ACCA
7 3 (0.28%) Microsoft Certification
7 3 (0.28%) HNC
7 3 (0.28%) ISTQB Foundation Certification
8 2 (0.18%) AAT
8 2 (0.18%) MCP
8 2 (0.18%) MCSD
8 2 (0.18%) CIMA
9 1 (0.092%) CEH
9 1 (0.092%) GCIA
9 1 (0.092%) GCIH
9 1 (0.092%) CISA
9 1 (0.092%) MCSA
Quality Assurance & Compliance
1 17 (1.57%) WAI
2 14 (1.29%) QA
3 11 (1.02%) ISO 9001
4 6 (0.55%) Sarbanes-Oxley
5 5 (0.46%) ISO/IEC 27001
5 5 (0.46%) PCI DSS
6 1 (0.092%) SLA
System Software
1 23 (2.12%) Active Directory
2 11 (1.02%) Terminal Services
3 9 (0.83%) Hyper-V
4 6 (0.55%) VMware Infrastructure
5 1 (0.092%) Oracle RAC
5 1 (0.092%) Oracle RMAN
Systems Management
1 5 (0.46%) SCCM
2 1 (0.092%) Tivoli
2 1 (0.092%) Backup Exec
Vendors
1 127 (11.73%) Microsoft
2 126 (11.63%) Google
3 68 (6.28%) Facebook
4 60 (5.54%) Adobe
5 33 (3.05%) Apple
6 30 (2.77%) Twitter
7 23 (2.12%) Sitecore
8 19 (1.75%) Oracle
9 15 (1.39%) Zend
10 13 (1.20%) SAP
11 12 (1.11%) VMware
11 12 (1.11%) Yahoo!
12 9 (0.83%) Citrix
13 8 (0.74%) Salesforce.com
14 7 (0.65%) EPiServer
15 5 (0.46%) JD Edwards
15 5 (0.46%) Siebel
16 4 (0.37%) Eloqua
16 4 (0.37%) PeopleSoft
16 4 (0.37%) Retek
Chester, Cheshire
Bank of America
Posted: 8 hours ago
Lancashire
People Source Consulting
Salary: £35000 - £40000 per annum + Benefits
Posted: 9 hours ago
Manchester, Lancashire
Sanderson
Salary: £65000.00 - £85000.00 per annum + Bonus, Pension,
Posted: 13 hours ago
Manchester, Lancashire
CV Screen Ltd
Salary: £18k - 20k per year + benefits
Posted: 14 hours ago
Macclesfield, Cheshire
Oscar Associates (UK) Ltd
Salary: £30000 - £45000 per annum
Posted: Yesterday
Bolton, Lancashire
Oscar Associates (UK) Ltd
Salary: £30000 - £49000 per annum + bonus
Posted: Yesterday
Greater Manchester
EasyWebRecruitment.com
Salary: £25,000 - £30,000 + PA + £5,000 car allowance + un
Posted: Yesterday
Greater Manchester
People Source Consulting
Salary: £33000 - £40000 per annum + benefits
Posted: Yesterday
Manchester, Lancashire
The Co-operative Group
Salary: From £28,633 to £35,791 per annum + benefits
Posted: Yesterday
Birkenhead, Merseyside
FT Select
Salary: Up to £32,000 per annum
Posted: Yesterday
Manchester, Lancashire
Bupa Health and Wellbeing
Posted: Yesterday
Manchester, Lancashire
Uniting Ambition
Salary: £20k - 30k per year + Bonus + Benefits
Posted: Yesterday
Chester, Cheshire
TEKsystems
Salary: £22000 - £30000 per annum
Posted: 2 days ago
Wirral, Merseyside
Steria
Salary: From £49,000 to £49,000 per annum
Posted: 2 days ago
Ellesmere Port, Merseyside
Dawson & Walsh
Salary: £30000 - £50000 per annum + Bonus + Pension + Benefits
Posted: 2 days ago
Warrington, Cheshire
Dawson & Walsh
Salary: £40000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 2 days ago
Preston, Lancashire
Recruiting.uk.com
Posted: 3 days ago
Crewe, Cheshire
Senitor Associates
Salary: £18000 - £25000 per annum + Benefits
Posted: 5 days ago
Cheshire
Rullion IT Plus
Salary: £50000 - £60000 per annum + Excellent Benefits
Posted: 5 days ago
Manchester, Lancashire
ANSON MCCADE
Salary: From £70,000 to £105,000 per annum plus unrivalled package with bonus,
Posted: 5 days ago