The table below looks at the prevalence of the term Marketing in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 2 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 33 22 49
Rank change year-on-year
-11 +27
Permanent jobs citing Marketing 401 565 373
As % of all permanent IT jobs located in the North West 6.31% 8.03% 4.98%
As % of the General category 16.35% 20.11% 13.29%
Number of salaries quoted 274 345 259
Average salary £35,000 £36,500 £35,000
Average salary % change year-on-year
-4.10% +4.28%
90% offered a salary of more than £22,000 £21,900 £24,550
10% offered a salary of more than £47,500 £60,000 £50,000
UK excluding London average salary £40,000 £38,500 £36,000
% change year-on-year
+3.89% +6.94%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the North West region.

General Category
North West
Permanent IT job ads with a match in the
General category
2452 2810 2807
As % of all permanent IT jobs located in the North West 38.55% 39.93% 37.47%
Number of salaries quoted 1912 2146 2259
Average salary £40,000 £40,000 £38,000
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £25,000 £26,000 £25,000
10% offered a salary of more than £62,500 £60,000 £60,000
UK excluding London average salary £45,000 £43,875 £42,500
% change year-on-year
+2.56% +3.23%

Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the North West region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the North West region.

Marketing Salary Trend in the North West

Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Marketing across the North West region over the 3 months to 2 July 2015.

Marketing Salary Histogram in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the North West region over the 3 months to 2 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -9 221 £32,500 -10.95% 33
Cheshire -1 118 £37,500 +7.14% 25
Lancashire -18 44 £23,750 -40.62% 10
Merseyside -13 16 £40,000 +23.07% 10
Marketing
England

Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 2 July 2015, IT jobs across the North West region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 232 (29.29%) Digital Marketing
2 224 (28.28%) HTML
3 187 (23.61%) CSS
4 146 (18.43%) Finance
5 139 (17.55%) JavaScript
5 139 (17.55%) Agile Software Development
6 138 (17.42%) Social Media
7 137 (17.30%) SEO
8 130 (16.41%) Degree
9 112 (14.14%) User Experience
10 111 (14.02%) Analytical Skills
11 109 (13.76%) Microsoft
12 108 (13.64%) Pay per click
13 106 (13.38%) Analytics
14 102 (12.88%) jQuery
14 102 (12.88%) Advertising
15 98 (12.37%) SQL
16 90 (11.36%) Google
17 87 (10.98%) PHP
18 83 (10.48%) Email Marketing
19 81 (10.23%) .NET
20 80 (10.10%) Photoshop
20 80 (10.10%) CRM
21 79 (9.97%) Web Design
22 77 (9.72%) Project Management
22 77 (9.72%) Business Development
23 74 (9.34%) SQL Server
24 72 (9.09%) Content Management
25 71 (8.96%) WordPress
25 71 (8.96%) Web Development

Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 2 July 2015, IT jobs across the North West region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 71 (8.96%) WordPress
2 58 (7.32%) CMS
3 28 (3.54%) SAS
4 16 (2.02%) Node.js
5 15 (1.89%) Drupal
6 14 (1.77%) Oracle Service Bus
6 14 (1.77%) WebLogic
6 14 (1.77%) Oracle SOA Suite
7 12 (1.52%) Apache
8 8 (1.01%) SharePoint
9 3 (0.38%) WebSphere
9 3 (0.38%) Umbraco
10 2 (0.25%) Lync
10 2 (0.25%) SugarCRM
10 2 (0.25%) MS Exchange
10 2 (0.25%) Exchange Server 2007
11 1 (0.13%) MODX
11 1 (0.13%) Tomcat
11 1 (0.13%) Oracle Coherence
11 1 (0.13%) Liferay
Applications
1 80 (10.10%) Photoshop
2 51 (6.44%) MS Office
3 45 (5.68%) Adobe Illustrator
4 42 (5.30%) MS Excel
5 31 (3.91%) MS PowerPoint
6 22 (2.78%) Adobe Creative Suite
7 18 (2.27%) OmniGraffle
7 18 (2.27%) Spreadsheet
8 12 (1.52%) Adobe After Effects
8 12 (1.52%) Fireworks
9 9 (1.14%) InDesign
10 7 (0.88%) SPSS
11 6 (0.76%) MS Project
12 2 (0.25%) FastStats
13 1 (0.13%) MS Visio
13 1 (0.13%) AutoCAD
Business Applications
1 22 (2.78%) Dynamics CRM
2 21 (2.65%) Oracle BPM
3 20 (2.53%) SAP Oil and Gas
4 14 (1.77%) Magento
5 4 (0.51%) SAP CRM
5 4 (0.51%) Shopify
6 3 (0.38%) Dynamics NAV
6 3 (0.38%) Line 50
6 3 (0.38%) Line 500
6 3 (0.38%) Sage 1000
7 2 (0.25%) Oracle CRM
7 2 (0.25%) Sage CRM
8 1 (0.13%) Scribe Insight
8 1 (0.13%) Orchard Housing
8 1 (0.13%) Aareon QL
8 1 (0.13%) OPENHousing
8 1 (0.13%) MIS ActiveH
8 1 (0.13%) Northgate Housing
8 1 (0.13%) SAP BPC
8 1 (0.13%) Academy Housing
Cloud Services
1 68 (8.59%) Google Analytics
2 6 (0.76%) GitHub
3 3 (0.38%) Trello
4 2 (0.25%) MailChimp
4 2 (0.25%) Cloud Computing
4 2 (0.25%) SaaS
4 2 (0.25%) SmartFocus
5 1 (0.13%) Adobe Analytics
5 1 (0.13%) Microsoft Azure
5 1 (0.13%) Scribe Online
Communications & Networking
1 24 (3.03%) Internet
2 10 (1.26%) HTTP
2 10 (1.26%) Intranet
3 5 (0.63%) VoIP
4 3 (0.38%) SMS
4 3 (0.38%) SSL
4 3 (0.38%) Unified Communications
5 2 (0.25%) Network Security
5 2 (0.25%) Firewall
5 2 (0.25%) DNS
6 1 (0.13%) SAN
6 1 (0.13%) Broadband
6 1 (0.13%) WLAN
6 1 (0.13%) Wireless
6 1 (0.13%) SSH
6 1 (0.13%) NAS
6 1 (0.13%) Structured Cabling
6 1 (0.13%) WebEx
Database & Business Intelligence
1 74 (9.34%) SQL Server
2 49 (6.19%) MySQL
3 28 (3.54%) Data Warehouse
4 22 (2.78%) SQL Server Reporting Services
5 21 (2.65%) Data Mining
6 18 (2.27%) SQL Server Integration Services
7 16 (2.02%) Oracle Database
7 16 (2.02%) Relational Database
8 10 (1.26%) NoSQL
9 9 (1.14%) RDBMS
10 8 (1.01%) SQL Server 2012
11 6 (0.76%) SQL Server Analysis Services
12 5 (0.63%) SQL Server 2008
12 5 (0.63%) DTS
13 4 (0.51%) Microsoft Analysis Services
13 4 (0.51%) Big Data
13 4 (0.51%) MongoDB
14 3 (0.38%) SQL Server 2005
14 3 (0.38%) Base SAS
14 3 (0.38%) MS Access
Development Applications
1 39 (4.92%) Git (software)
2 24 (3.03%) Axure RP
3 20 (2.53%) Jenkins
4 19 (2.40%) Hudson
5 16 (2.02%) Dreamweaver
6 14 (1.77%) SoapUI
7 12 (1.52%) Grunt
8 11 (1.39%) Oracle Forms
9 10 (1.26%) Subversion
10 4 (0.51%) Bower
11 3 (0.38%) Selenium
12 2 (0.25%) Xcode
12 2 (0.25%) Visual Studio
12 2 (0.25%) SpecFlow
12 2 (0.25%) Team Foundation Server
13 1 (0.13%) WebDriver
13 1 (0.13%) MSTest
13 1 (0.13%) Mockito
13 1 (0.13%) Balsamiq Mockups
13 1 (0.13%) JUnit
General
1 146 (18.43%) Finance
2 102 (12.88%) Advertising
3 68 (8.59%) Retail
4 37 (4.67%) Manufacturing
5 32 (4.04%) Telecoms
6 21 (2.65%) Legal
6 21 (2.65%) Electronics
7 15 (1.89%) Law
8 11 (1.39%) Back Office
9 9 (1.14%) Games
10 6 (0.76%) Pharmaceutical
11 4 (0.51%) Multimedia
12 3 (0.38%) Local Government
12 3 (0.38%) Front Office
13 2 (0.25%) Banking
13 2 (0.25%) Billing
14 1 (0.13%) Investment Banking
14 1 (0.13%) Mandarin Language
Job Titles
1 202 (25.51%) Developer
2 82 (10.35%) Analyst
3 72 (9.09%) Designer
4 57 (7.20%) .NET Developer
5 54 (6.82%) Marketing Manager
6 50 (6.31%) PHP Developer
7 40 (5.05%) PPC Specialist
7 40 (5.05%) Web Developer
7 40 (5.05%) PPC Manager
7 40 (5.05%) PPC Analyst
7 40 (5.05%) PPC Executive
8 36 (4.55%) Account Manager
9 32 (4.04%) Junior
10 31 (3.91%) Marketing Executive
11 27 (3.41%) Web Designer
12 26 (3.28%) Front-End Developer
13 23 (2.90%) UX Designer
14 22 (2.78%) Architect
14 22 (2.78%) Project Manager
14 22 (2.78%) Business Manager
Libraries, Frameworks & Software Standards
1 224 (28.28%) HTML
2 187 (23.61%) CSS
3 102 (12.88%) jQuery
4 81 (10.23%) .NET
5 60 (7.58%) ASP.NET
6 54 (6.82%) HTML5
7 46 (5.81%) RESTful
8 37 (4.67%) ASP.NET MVC
9 36 (4.55%) ASP.NET Web API
10 35 (4.42%) XML
11 29 (3.66%) CSS3
12 28 (3.54%) Web Services
13 25 (3.16%) Ajax
14 22 (2.78%) XHTML
15 20 (2.53%) SOAP
16 19 (2.40%) J2EE
17 17 (2.15%) Middleware
17 17 (2.15%) Oracle Fusion
18 14 (1.77%) AngularJS
18 14 (1.77%) WSDL
Miscellaneous
1 138 (17.42%) Social Media
2 112 (14.14%) User Experience
3 111 (14.02%) Analytical Skills
4 21 (2.65%) Credit Risk
5 20 (2.53%) Blog
5 20 (2.53%) DTV
6 19 (2.40%) Digital Media
6 19 (2.40%) Copywriting
7 18 (2.27%) W3C
8 17 (2.15%) Smartphone
8 17 (2.15%) Enterprise Software
9 16 (2.02%) Management Information System
9 16 (2.02%) Graphic Design
10 15 (1.89%) Psychology
11 14 (1.77%) NHS
11 14 (1.77%) iPad
12 11 (1.39%) iPhone
12 11 (1.39%) Algorithms
12 11 (1.39%) Mathematics
13 10 (1.26%) N-Tier
Operating Systems
1 37 (4.67%) Linux
2 18 (2.27%) Windows
3 14 (1.77%) Android
4 11 (1.39%) Apple iOS
5 4 (0.51%) Mac OS X
6 2 (0.25%) Windows 8
6 2 (0.25%) Windows Phone
6 2 (0.25%) Windows Server 2008
6 2 (0.25%) Windows 7
6 2 (0.25%) UNIX
7 1 (0.13%) Solaris
Processes & Methodologies
1 232 (29.29%) Digital Marketing
2 139 (17.55%) Agile Software Development
3 137 (17.30%) SEO
4 108 (13.64%) Pay per click
5 106 (13.38%) Analytics
6 83 (10.48%) Email Marketing
7 80 (10.10%) CRM
8 79 (9.97%) Web Design
9 77 (9.72%) Project Management
9 77 (9.72%) Business Development
10 72 (9.09%) Content Management
11 71 (8.96%) Web Development
12 70 (8.84%) E-Commerce
13 61 (7.70%) B2B
14 55 (6.94%) MVC
15 49 (6.19%) TDD
16 43 (5.43%) Business Intelligence
17 42 (5.30%) Scrum
18 40 (5.05%) Online Marketing
19 38 (4.80%) B2C
Programming Languages
1 139 (17.55%) JavaScript
2 98 (12.37%) SQL
3 87 (10.98%) PHP
4 68 (8.59%) C#
5 27 (3.41%) Java
6 17 (2.15%) PL/SQL
7 14 (1.77%) T-SQL
8 13 (1.64%) Ruby
9 10 (1.26%) Objective-C
10 7 (0.88%) VBA
11 5 (0.63%) C
12 3 (0.38%) C++
12 3 (0.38%) VB.NET
13 2 (0.25%) SAS Macro
13 2 (0.25%) COBOL
14 1 (0.13%) VB
14 1 (0.13%) Groovy
14 1 (0.13%) Clojure
14 1 (0.13%) R
14 1 (0.13%) TypeScript
Qualifications
1 130 (16.41%) Degree
2 6 (0.76%) Security Cleared
3 4 (0.51%) ISEB
3 4 (0.51%) MBA
3 4 (0.51%) ISTQB
3 4 (0.51%) ISTQB Foundation Certification
4 2 (0.25%) Oracle Certification
5 1 (0.13%) PMI Certification
5 1 (0.13%) IIBA
5 1 (0.13%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 9 (1.14%) WAI
2 7 (0.88%) QA
3 4 (0.51%) ISO/IEC 27001
4 3 (0.38%) SLA
5 1 (0.13%) Data Quality
System Software
1 6 (0.76%) Active Directory
2 5 (0.63%) VMware Infrastructure
3 1 (0.13%) Firmware
Systems Management
1 1 (0.13%) Systems Management Server (SMS)
Vendors
1 109 (13.76%) Microsoft
2 90 (11.36%) Google
3 47 (5.93%) Facebook
4 45 (5.68%) Adobe
5 32 (4.04%) Oracle
6 25 (3.16%) SAP
7 24 (3.03%) Salesforce.com
8 19 (2.40%) Twitter
9 10 (1.26%) Sage
10 6 (0.76%) Yahoo!
10 6 (0.76%) VMware
11 5 (0.63%) Apple
12 4 (0.51%) Cisco
12 4 (0.51%) Citrix
13 3 (0.38%) LANDesk
13 3 (0.38%) Zend
14 2 (0.25%) EPiServer
14 2 (0.25%) Oneserve
14 2 (0.25%) Business Objects
14 2 (0.25%) Orchard
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