The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Direct Marketing
Rank - 171 165
Permanent jobs citing Direct Marketing 0 2 4
As % of all permanent IT jobs located in the East Midlands - 0.062% 0.12%
As % of the Processes & Methodologies category - 0.080% 0.15%
Number of salaries quoted 0 2 4
Average salary - £33,750 £27,500
Average salary % change year-on-year
- +22.72%
UK excluding London average salary £37,500 £40,000 £32,500
% change year-on-year
-6.25% +23.07%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2987 2487 2600
As % of all permanent IT jobs located in the East Midlands 82.04% 76.97% 78.69%
Number of salaries quoted 2513 2065 2219
Average salary £40,000 £38,500 £40,000
Average salary % change year-on-year
+3.89% -3.75%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £57,500 £60,000 £57,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Direct Marketing
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in the East Midlands

Direct Marketing
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the East Midlands region.

Direct Marketing Salary Trend in the East Midlands

Direct Marketing
Top 16 Related IT Skills in the East Midlands

For the 6 months to 19 September 2014, IT jobs across the East Midlands region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 8 (100.00%) Marketing
2 6 (75.00%) Email Marketing
3 2 (25.00%) Analytical Skills
3 2 (25.00%) SQL
3 2 (25.00%) SAS
4 1 (12.50%) SPSS
4 1 (12.50%) Finance
4 1 (12.50%) Statistics
4 1 (12.50%) Oracle
4 1 (12.50%) CRM
4 1 (12.50%) Data Mining
4 1 (12.50%) Propensity Modelling
4 1 (12.50%) Degree
4 1 (12.50%) R
4 1 (12.50%) Customer Insight
4 1 (12.50%) Analytics

Direct Marketing
Top Related IT Skills in the East Midlands by Category

For the 6 months to 19 September 2014, IT jobs across the East Midlands region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) SAS
Applications
1 1 (12.50%) SPSS
Database & Business Intelligence
1 1 (12.50%) Data Mining
General
1 8 (100.00%) Marketing
2 1 (12.50%) Finance
Job Titles
1 3 (37.50%) Campaign Specialist
1 3 (37.50%) Email Specialist
2 1 (12.50%) Consultant
2 1 (12.50%) CRM Consultant
2 1 (12.50%) Customer Insight Manager
Miscellaneous
1 2 (25.00%) Analytical Skills
2 1 (12.50%) Statistics
Processes & Methodologies
1 6 (75.00%) Email Marketing
2 1 (12.50%) Customer Insight
2 1 (12.50%) Analytics
2 1 (12.50%) Propensity Modelling
2 1 (12.50%) CRM
Programming Languages
1 2 (25.00%) SQL
2 1 (12.50%) R
Qualifications
1 1 (12.50%) Degree
Vendors
1 1 (12.50%) Oracle