The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 99 89 88
Rank change year-on-year
-10 -1
Permanent jobs citing Web Analytics 5 8 2
As % of all permanent IT jobs located in Edinburgh 0.33% 0.66% 0.17%
As % of the Processes & Methodologies category 0.41% 0.77% 0.21%
Number of salaries quoted 1 6 2
Average salary £24,000 £34,125 £28,750
Average salary % change year-on-year
-29.67% +18.69%
UK excluding London average salary £39,250 £35,000 £37,500
% change year-on-year
+12.14% -6.66%
Web Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1224 1033 943
As % of all permanent IT jobs located in Edinburgh 81.65% 84.60% 79.51%
Number of salaries quoted 812 638 669
Average salary £42,500 £45,000 £42,500
Average salary % change year-on-year
-5.55% +5.88%
90% offered a salary of more than £30,000 £30,000 £28,500
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Web Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Edinburgh

Web Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Edinburgh region.

Web Analytics Salary Trend in Edinburgh

Web Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 22 August 2014, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 5 (100.00%) Marketing
1 5 (100.00%) Analytics
2 4 (80.00%) Digital Marketing
2 4 (80.00%) Mathematics
2 4 (80.00%) Google
2 4 (80.00%) E-Commerce
2 4 (80.00%) Finance
2 4 (80.00%) Data Analysis
3 3 (60.00%) Customer Analytics
4 2 (40.00%) Google Analytics
4 2 (40.00%) Degree
4 2 (40.00%) Economics
4 2 (40.00%) WebTrends
5 1 (20.00%) JavaScript
5 1 (20.00%) SharePoint
5 1 (20.00%) WSDL
5 1 (20.00%) SSL
5 1 (20.00%) HP
5 1 (20.00%) SAML
5 1 (20.00%) SEO
5 1 (20.00%) CMS
5 1 (20.00%) Web Design
5 1 (20.00%) Asset Management
5 1 (20.00%) Content Management
5 1 (20.00%) Business Analysis
5 1 (20.00%) Computer Science
5 1 (20.00%) ExactTarget
5 1 (20.00%) Mobile App
5 1 (20.00%) Mobile Application Development
5 1 (20.00%) Social Media

Web Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 22 August 2014, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (20.00%) SharePoint
1 1 (20.00%) CMS
Business Applications
1 2 (40.00%) Google Analytics
1 2 (40.00%) WebTrends
Communications & Networking
1 1 (20.00%) SSL
General
1 5 (100.00%) Marketing
2 4 (80.00%) Finance
Job Titles
1 4 (80.00%) Web Analyst
1 4 (80.00%) Analyst
2 1 (20.00%) Architect
2 1 (20.00%) Solutions Architect
2 1 (20.00%) Data Analyst
Libraries, Frameworks & Software Standards
1 1 (20.00%) WSDL
1 1 (20.00%) SAML
1 1 (20.00%) REST
Miscellaneous
1 4 (80.00%) Mathematics
2 2 (40.00%) Economics
3 1 (20.00%) Computer Science
3 1 (20.00%) Mobile App
3 1 (20.00%) Social Media
Processes & Methodologies
1 5 (100.00%) Analytics
2 4 (80.00%) Digital Marketing
2 4 (80.00%) E-Commerce
2 4 (80.00%) Data Analysis
3 3 (60.00%) Customer Analytics
4 1 (20.00%) SEO
4 1 (20.00%) Web Design
4 1 (20.00%) Asset Management
4 1 (20.00%) Content Management
4 1 (20.00%) Business Analysis
4 1 (20.00%) Mobile Application Development
4 1 (20.00%) Performance Improvement
Programming Languages
1 1 (20.00%) JavaScript
Qualifications
1 2 (40.00%) Degree
Vendors
1 4 (80.00%) Google
2 1 (20.00%) HP
2 1 (20.00%) ExactTarget
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