The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 May 2016
Same period 2015 Same period 2014
Web Analytics
Rank 92 99 112
Rank change year-on-year
+7 +13
Permanent jobs citing Web Analytics 7 2 3
As % of all permanent IT jobs located in Edinburgh 0.54% 0.15% 0.18%
As % of the Processes & Methodologies category 0.60% 0.17% 0.21%
Number of salaries quoted 5 1 3
Median salary £57,500 £55,000 £58,000
Median salary % change year-on-year
+4.54% -5.17%
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%
Web Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1164 1205 1460
As % of all permanent IT jobs located in Edinburgh 89.81% 88.41% 87.43%
Number of salaries quoted 745 720 948
Median salary £47,500 £45,000 £42,500
Median salary % change year-on-year
+5.55% +5.88%
90% offered a salary of more than £32,000 £32,500 £29,000
10% offered a salary of more than £67,500 £60,000 £59,550
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Web Analytics
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Edinburgh

Web Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Edinburgh region.

Web Analytics Salary Trend in Edinburgh

Web Analytics
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Web Analytics across the Edinburgh region over the 3 months to 3 May 2016.

Web Analytics Salary Histogram in Edinburgh

Web Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 3 May 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Web Analytics.

1 20 (100.00%) Analytics
2 15 (75.00%) Project Management
2 15 (75.00%) Finance
2 15 (75.00%) Agile Software Development
2 15 (75.00%) Banking
3 4 (20.00%) Marketing
3 4 (20.00%) HTML
3 4 (20.00%) JavaScript
4 3 (15.00%) Google Analytics
4 3 (15.00%) Digital Marketing
4 3 (15.00%) Google
5 2 (10.00%) Pay per click
5 2 (10.00%) Tag Management
5 2 (10.00%) Social Media
5 2 (10.00%) VBA
5 2 (10.00%) SEO
6 1 (5.00%) Content Management
6 1 (5.00%) Data Analysis
6 1 (5.00%) Java
6 1 (5.00%) CMS
6 1 (5.00%) .NET
6 1 (5.00%) Visual Studio
6 1 (5.00%) SAP
6 1 (5.00%) CSS
6 1 (5.00%) Web Services
6 1 (5.00%) XML
6 1 (5.00%) XSLT
6 1 (5.00%) Apache
6 1 (5.00%) Tomcat
6 1 (5.00%) CRM

Web Analytics
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.00%) Apache
1 1 (5.00%) CMS
1 1 (5.00%) SAS
1 1 (5.00%) Tomcat
Cloud Services
1 3 (15.00%) Google Analytics
Database & Business Intelligence
1 1 (5.00%) Lumira
1 1 (5.00%) Pentaho
1 1 (5.00%) Qlik Sense
1 1 (5.00%) QlikView
1 1 (5.00%) Spotfire
Development Applications
1 1 (5.00%) Checkstyle
1 1 (5.00%) Eclipse
1 1 (5.00%) FindBugs
1 1 (5.00%) ReSharper
1 1 (5.00%) Team Foundation Server
1 1 (5.00%) Visual Studio
General
1 15 (75.00%) Banking
1 15 (75.00%) Finance
2 4 (20.00%) Marketing
Job Titles
1 15 (75.00%) Financial Services Project Manager
1 15 (75.00%) Project Manager
2 14 (70.00%) IT Manager
2 14 (70.00%) IT Project Manager
2 14 (70.00%) IT Services Manager
3 2 (10.00%) Analyst
3 2 (10.00%) Digital Analyst
3 2 (10.00%) Digital Marketing Analyst
3 2 (10.00%) Marketing Analyst
4 1 (5.00%) CMS Developer
4 1 (5.00%) Data Visualisation Specialist
4 1 (5.00%) Developer
4 1 (5.00%) Digital Marketing Manager
4 1 (5.00%) Integration Developer
4 1 (5.00%) Java Developer
4 1 (5.00%) Marketing Manager
4 1 (5.00%) Senior Data Warehouse Specialist
4 1 (5.00%) Systems Developer
Libraries, Frameworks & Software Standards
1 4 (20.00%) HTML
2 1 (5.00%) .NET
2 1 (5.00%) CSS
2 1 (5.00%) D3.js
2 1 (5.00%) HTML5
2 1 (5.00%) JAX-WS
2 1 (5.00%) jQuery
2 1 (5.00%) JSON
2 1 (5.00%) LESS
2 1 (5.00%) Twitter Bootstrap
2 1 (5.00%) Web Services
2 1 (5.00%) XML
2 1 (5.00%) XSLT
Miscellaneous
1 2 (10.00%) Social Media
2 1 (5.00%) Analytical Skills
2 1 (5.00%) Mobile App
2 1 (5.00%) Visualisation
Processes & Methodologies
1 20 (100.00%) Analytics
2 15 (75.00%) Agile Software Development
2 15 (75.00%) Project Management
3 3 (15.00%) Digital Marketing
4 2 (10.00%) Pay per click
4 2 (10.00%) SEO
4 2 (10.00%) Tag Management
5 1 (5.00%) Customer Insight
5 1 (5.00%) Data Visualisation
5 1 (5.00%) Digital Analytics
5 1 (5.00%) Front End Development
5 1 (5.00%) Marketing Strategy
5 1 (5.00%) Open Source
5 1 (5.00%) Presales
5 1 (5.00%) Responsive Web Design
5 1 (5.00%) SDLC
5 1 (5.00%) Secure Coding
5 1 (5.00%) System Testing
5 1 (5.00%) Unit Testing
5 1 (5.00%) Visual Analytics
Programming Languages
1 4 (20.00%) JavaScript
2 2 (10.00%) VBA
3 1 (5.00%) Java
3 1 (5.00%) R
Qualifications
1 1 (5.00%) Degree
Systems Management
1 1 (5.00%) HP Fortify
1 1 (5.00%) TeamSite
Vendors
1 3 (15.00%) Google
2 1 (5.00%) Adobe
2 1 (5.00%) Alteryx
2 1 (5.00%) Apple
2 1 (5.00%) Birst
2 1 (5.00%) Facebook
2 1 (5.00%) HP
2 1 (5.00%) Jaspersoft
2 1 (5.00%) Microsoft
2 1 (5.00%) Omniture
2 1 (5.00%) SAP
2 1 (5.00%) Tableau
2 1 (5.00%) TIBCO
2 1 (5.00%) Twitter