The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Edinburgh region.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 99 87 89
Rank change year-on-year
-12 +2
Permanent jobs citing Web Analytics 4 7 1
As % of all permanent IT jobs located in Edinburgh 0.27% 0.58% 0.086%
As % of the Processes & Methodologies category 0.32% 0.69% 0.11%
Number of salaries quoted 1 6 1
Average salary £24,000 £34,125 £29,000
Average salary % change year-on-year
-29.67% +17.67%
UK excluding London average salary £40,000 £36,500 £37,500
% change year-on-year
+9.58% -2.66%
Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1242 1021 914
As % of all permanent IT jobs located in Edinburgh 83.47% 84.24% 78.66%
Number of salaries quoted 830 637 617
Average salary £42,500 £45,000 £40,000
Average salary % change year-on-year
-5.55% +12.50%
90% offered a salary of more than £30,000 £30,000 £28,000
10% offered a salary of more than £60,000 £62,500 £60,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Web Analytics
Scotland

Web Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Edinburgh

Web Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Edinburgh region.

Web Analytics Salary Trend in Edinburgh

Web Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 28 July 2014, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 7 (100.00%) Analytics
2 5 (71.43%) Finance
3 4 (57.14%) Marketing
4 3 (42.86%) Mathematics
4 3 (42.86%) Customer Analytics
4 3 (42.86%) Digital Marketing
4 3 (42.86%) E-Commerce
4 3 (42.86%) Data Analysis
4 3 (42.86%) Google
5 2 (28.57%) WebTrends
5 2 (28.57%) Project Management
5 2 (28.57%) Agile Software Development
5 2 (28.57%) Banking
5 2 (28.57%) SEO
6 1 (14.29%) jQuery
6 1 (14.29%) HTML5
6 1 (14.29%) Social Media
6 1 (14.29%) REST
6 1 (14.29%) CSS3
6 1 (14.29%) Performance Improvement
6 1 (14.29%) Twitter
6 1 (14.29%) ExactTarget
6 1 (14.29%) Mobile App
6 1 (14.29%) Mobile Application Development
6 1 (14.29%) Matrix Management
6 1 (14.29%) Google Analytics
6 1 (14.29%) Project Planning
6 1 (14.29%) Degree
6 1 (14.29%) Retail
6 1 (14.29%) Asset Management

Web Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 28 July 2014, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (14.29%) SharePoint
1 1 (14.29%) CMS
Business Applications
1 2 (28.57%) WebTrends
2 1 (14.29%) Google Analytics
Communications & Networking
1 1 (14.29%) SSL
Database & Business Intelligence
1 1 (14.29%) MySQL
General
1 5 (71.43%) Finance
2 4 (57.14%) Marketing
3 2 (28.57%) Banking
4 1 (14.29%) Retail
4 1 (14.29%) Retail Banking
4 1 (14.29%) Advertising
Job Titles
1 3 (42.86%) Analyst
1 3 (42.86%) Web Analyst
2 2 (28.57%) Project Manager
3 1 (14.29%) PHP MySQL Developer
3 1 (14.29%) Developer
3 1 (14.29%) Architect
3 1 (14.29%) Solutions Architect
3 1 (14.29%) Senior Manager
3 1 (14.29%) Senior Project Manager
3 1 (14.29%) IT Project Manager
3 1 (14.29%) PHP Developer
Libraries, Frameworks & Software Standards
1 1 (14.29%) jQuery
1 1 (14.29%) HTML5
1 1 (14.29%) REST
1 1 (14.29%) CSS3
1 1 (14.29%) WSDL
1 1 (14.29%) SAML
1 1 (14.29%) HTML
1 1 (14.29%) CSS
Miscellaneous
1 3 (42.86%) Mathematics
2 1 (14.29%) Social Media
2 1 (14.29%) Mobile App
2 1 (14.29%) Economics
Processes & Methodologies
1 7 (100.00%) Analytics
2 3 (42.86%) Customer Analytics
2 3 (42.86%) Digital Marketing
2 3 (42.86%) E-Commerce
2 3 (42.86%) Data Analysis
3 2 (28.57%) Project Management
3 2 (28.57%) Agile Software Development
3 2 (28.57%) SEO
4 1 (14.29%) Performance Improvement
4 1 (14.29%) Mobile Application Development
4 1 (14.29%) Matrix Management
4 1 (14.29%) Project Planning
4 1 (14.29%) Asset Management
4 1 (14.29%) Content Management
4 1 (14.29%) Business Analysis
4 1 (14.29%) Stakeholder Management
4 1 (14.29%) Web Design
Programming Languages
1 1 (14.29%) JavaScript
1 1 (14.29%) PHP
Qualifications
1 1 (14.29%) Degree
Vendors
1 3 (42.86%) Google
2 1 (14.29%) Twitter
2 1 (14.29%) ExactTarget
2 1 (14.29%) Microsoft
2 1 (14.29%) HP
Edinburgh, Midlothian
Net Talent
Salary: excellent package on offer
Posted: 6 days ago