The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Edinburgh region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 107 89 -
Rank change year-on-year
-18 -
Permanent jobs citing Web Analytics 3 1 0
As % of all permanent IT jobs located in Edinburgh 0.18% 0.091% -
As % of the Processes & Methodologies category 0.22% 0.12% -
Number of salaries quoted 3 0 0
Average salary £58,000 - -
UK excluding London average salary £37,500 £37,500 £37,500
Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1379 860 1042
As % of all permanent IT jobs located in Edinburgh 83.17% 78.32% 73.69%
Number of salaries quoted 896 490 750
Average salary £42,500 £44,250 £40,000
Average salary % change year-on-year
-3.95% +10.62%
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £60,000 £57,500 £65,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Web Analytics
Scotland

Web Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Edinburgh

Web Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Edinburgh region.

Web Analytics Salary Trend in Edinburgh

Web Analytics
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Web Analytics across the Edinburgh region over the 3 months to 18 April 2014.

Web Analytics Salary Histogram in Edinburgh

Web Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 18 April 2014, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 6 (100.00%) Analytics
2 2 (33.33%) Stakeholder Management
2 2 (33.33%) SQL
2 2 (33.33%) WebTrends
2 2 (33.33%) Project Management
2 2 (33.33%) Finance
2 2 (33.33%) Agile Software Development
2 2 (33.33%) Banking
2 2 (33.33%) Omniture
2 2 (33.33%) Google
2 2 (33.33%) Marketing
2 2 (33.33%) Google Analytics
2 2 (33.33%) Digital Marketing
2 2 (33.33%) SiteCatalyst
3 1 (16.67%) CSS3
3 1 (16.67%) Twitter
3 1 (16.67%) HTML5
3 1 (16.67%) jQuery
3 1 (16.67%) Project Planning
3 1 (16.67%) Matrix Management
3 1 (16.67%) Incident Management
3 1 (16.67%) Retail Banking
3 1 (16.67%) Retail
3 1 (16.67%) Advertising
3 1 (16.67%) MySQL
3 1 (16.67%) CSS
3 1 (16.67%) Microsoft
3 1 (16.67%) SEO
3 1 (16.67%) HTML
3 1 (16.67%) PHP

Web Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 18 April 2014, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Business Applications
1 2 (33.33%) WebTrends
1 2 (33.33%) Google Analytics
1 2 (33.33%) SiteCatalyst
Database & Business Intelligence
1 1 (16.67%) MySQL
General
1 2 (33.33%) Finance
1 2 (33.33%) Banking
1 2 (33.33%) Marketing
2 1 (16.67%) Retail Banking
2 1 (16.67%) Retail
2 1 (16.67%) Advertising
Job Titles
1 3 (50.00%) Analyst
2 2 (33.33%) Project Manager
2 2 (33.33%) Web Analyst
2 2 (33.33%) Insight Analyst
3 1 (16.67%) PHP MySQL Developer
3 1 (16.67%) Developer
3 1 (16.67%) Senior Project Manager
3 1 (16.67%) IT Project Manager
3 1 (16.67%) PHP Developer
3 1 (16.67%) Operations Analyst
3 1 (16.67%) Senior Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) CSS3
1 1 (16.67%) HTML5
1 1 (16.67%) jQuery
1 1 (16.67%) CSS
1 1 (16.67%) HTML
Processes & Methodologies
1 6 (100.00%) Analytics
2 2 (33.33%) Stakeholder Management
2 2 (33.33%) Project Management
2 2 (33.33%) Agile Software Development
2 2 (33.33%) Digital Marketing
3 1 (16.67%) Project Planning
3 1 (16.67%) Matrix Management
3 1 (16.67%) Incident Management
3 1 (16.67%) SEO
Programming Languages
1 2 (33.33%) SQL
2 1 (16.67%) PHP
Vendors
1 2 (33.33%) Omniture
1 2 (33.33%) Google
2 1 (16.67%) Twitter
2 1 (16.67%) Microsoft