The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Web Analytics
Rank 88 105 105
Rank change year-on-year
+17 0
Permanent jobs citing Web Analytics 4 7 7
As % of all permanent IT jobs located in Edinburgh 0.35% 0.44% 0.48%
As % of the Processes & Methodologies category 0.38% 0.48% 0.55%
Number of salaries quoted 4 7 1
Median salary £43,750 £60,000 £24,000
Median salary % change year-on-year
-27.08% +150.00%
UK excluding London median salary £40,000 £40,000 £40,000
Web Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1046 1449 1278
As % of all permanent IT jobs located in Edinburgh 91.51% 90.45% 86.94%
Number of salaries quoted 739 907 867
Median salary £47,750 £44,000 £41,500
Median salary % change year-on-year
+8.52% +6.02%
90% offered a salary of more than £32,500 £32,000 £30,000
10% offered a salary of more than £72,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in Edinburgh

The demand trend of job ads across the Edinburgh region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Edinburgh

Web Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Edinburgh region.

Web Analytics Salary Trend in Edinburgh

Web Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 28 September 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Web Analytics.

1 6 (100.00%) Analytics
2 4 (66.67%) Marketing
2 4 (66.67%) Google Analytics
2 4 (66.67%) Google
3 3 (50.00%) HTML
3 3 (50.00%) JavaScript
4 2 (33.33%) VBA
4 2 (33.33%) SAS
4 2 (33.33%) Business Intelligence
4 2 (33.33%) Adobe
4 2 (33.33%) Pay per click
4 2 (33.33%) SEO
4 2 (33.33%) Digital Marketing
4 2 (33.33%) Big Data
4 2 (33.33%) WebTrends
4 2 (33.33%) Credit Risk
4 2 (33.33%) R
4 2 (33.33%) Adobe Analytics
4 2 (33.33%) Tag Management
4 2 (33.33%) Analytics IQ
5 1 (16.67%) Optimizely
5 1 (16.67%) Digital Analytics
5 1 (16.67%) Actionable Insight
5 1 (16.67%) Machine Learning
5 1 (16.67%) Customer Insight
5 1 (16.67%) Analytical Skills
5 1 (16.67%) Degree
5 1 (16.67%) Predictive Analytics
5 1 (16.67%) Market Research
5 1 (16.67%) Predictive Modelling

Web Analytics
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) SAS
Applications
1 1 (16.67%) SPSS
Business Applications
1 2 (33.33%) WebTrends
Cloud Services
1 4 (66.67%) Google Analytics
2 2 (33.33%) Adobe Analytics
Database & Business Intelligence
1 2 (33.33%) Big Data
General
1 4 (66.67%) Marketing
2 1 (16.67%) Finance
Job Titles
1 4 (66.67%) Analyst
1 4 (66.67%) Digital Analyst
2 2 (33.33%) Digital Marketing Analyst
2 2 (33.33%) Marketing Analyst
2 2 (33.33%) Senior Analyst
3 1 (16.67%) Consultant
3 1 (16.67%) Data Scientist
Libraries, Frameworks & Software Standards
1 3 (50.00%) HTML
Miscellaneous
1 2 (33.33%) Credit Risk
2 1 (16.67%) Analytical Skills
Processes & Methodologies
1 6 (100.00%) Analytics
2 2 (33.33%) Business Intelligence
2 2 (33.33%) Digital Marketing
2 2 (33.33%) Pay per click
2 2 (33.33%) SEO
2 2 (33.33%) Tag Management
3 1 (16.67%) Actionable Insight
3 1 (16.67%) Customer Insight
3 1 (16.67%) Data Analysis
3 1 (16.67%) Data Modelling
3 1 (16.67%) Digital Analytics
3 1 (16.67%) Machine Learning
3 1 (16.67%) Market Research
3 1 (16.67%) Predictive Analytics
3 1 (16.67%) Predictive Modelling
3 1 (16.67%) Stakeholder Engagement
Programming Languages
1 3 (50.00%) JavaScript
2 2 (33.33%) R
2 2 (33.33%) VBA
3 1 (16.67%) Python
3 1 (16.67%) SQL
Qualifications
1 2 (33.33%) Analytics IQ
2 1 (16.67%) Degree
Vendors
1 4 (66.67%) Google
2 2 (33.33%) Adobe
3 1 (16.67%) Optimizely