The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Web Analytics
Rank 97 - 90
Rank change year-on-year
- 0
Permanent jobs citing Web Analytics 2 0 2
As % of all permanent IT jobs located in Edinburgh 0.15% - 0.18%
As % of the Processes & Methodologies category 0.17% - 0.22%
Number of salaries quoted 2 0 0
Average salary £52,500 - -
UK excluding London average salary £36,250 £40,000 £36,500
% change year-on-year
-9.37% +9.58%
Web Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1151 1339 898
As % of all permanent IT jobs located in Edinburgh 86.93% 85.94% 80.97%
Number of salaries quoted 698 867 535
Average salary £45,000 £44,000 £42,500
Average salary % change year-on-year
+2.27% +3.52%
90% offered a salary of more than £32,500 £29,000 £30,000
10% offered a salary of more than £60,000 £60,000 £62,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Web Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Edinburgh

Web Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Edinburgh region.

Web Analytics Salary Trend in Edinburgh

Web Analytics
Top 29 Related IT Skills in Edinburgh

For the 6 months to 29 May 2015, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 6 (100.00%) Analytics
2 5 (83.33%) Finance
3 3 (50.00%) Project Management
3 3 (50.00%) Retail Banking
3 3 (50.00%) Banking
3 3 (50.00%) Retail
3 3 (50.00%) Mentoring
3 3 (50.00%) Coaching
4 1 (16.67%) User Experience
4 1 (16.67%) Analytical Skills
4 1 (16.67%) Data Analysis
4 1 (16.67%) Google
4 1 (16.67%) Pay per click
4 1 (16.67%) Customer Analytics
4 1 (16.67%) Marketing
4 1 (16.67%) Direct Marketing
4 1 (16.67%) Google Analytics
4 1 (16.67%) Digital Marketing
4 1 (16.67%) Usability Testing
4 1 (16.67%) Time Management
4 1 (16.67%) Information Architecture
4 1 (16.67%) Predictive Modelling
4 1 (16.67%) Axure RP
4 1 (16.67%) Performance Improvement
4 1 (16.67%) SEO
4 1 (16.67%) Agile Software Development
4 1 (16.67%) CRM
4 1 (16.67%) E-Commerce
4 1 (16.67%) WebTrends

Web Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 29 May 2015, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Business Applications
1 1 (16.67%) WebTrends
Cloud Services
1 1 (16.67%) Google Analytics
Development Applications
1 1 (16.67%) Axure RP
General
1 5 (83.33%) Finance
2 3 (50.00%) Retail Banking
2 3 (50.00%) Banking
2 3 (50.00%) Retail
3 1 (16.67%) Marketing
Job Titles
1 3 (50.00%) Project Manager
2 1 (16.67%) Senior User Experience Consultant
2 1 (16.67%) Web Analyst
2 1 (16.67%) User Experience Consultant
2 1 (16.67%) Analyst
2 1 (16.67%) Senior Consultant
2 1 (16.67%) Consultant
Miscellaneous
1 1 (16.67%) User Experience
1 1 (16.67%) Analytical Skills
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) Project Management
2 3 (50.00%) Mentoring
2 3 (50.00%) Coaching
3 1 (16.67%) Data Analysis
3 1 (16.67%) Pay per click
3 1 (16.67%) Customer Analytics
3 1 (16.67%) Direct Marketing
3 1 (16.67%) Digital Marketing
3 1 (16.67%) Usability Testing
3 1 (16.67%) Time Management
3 1 (16.67%) Information Architecture
3 1 (16.67%) Predictive Modelling
3 1 (16.67%) Performance Improvement
3 1 (16.67%) SEO
3 1 (16.67%) Agile Software Development
3 1 (16.67%) CRM
3 1 (16.67%) E-Commerce
Vendors
1 1 (16.67%) Google