The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Web Analytics
Rank 97 99 95
Rank change year-on-year
+2 -4
Permanent jobs citing Web Analytics 4 3 1
As % of all permanent IT jobs located in Edinburgh 0.30% 0.21% 0.087%
As % of the Processes & Methodologies category 0.35% 0.25% 0.11%
Number of salaries quoted 3 3 0
Average salary £57,500 £58,000 -
Average salary % change year-on-year
-0.86% -
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Web Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1140 1177 945
As % of all permanent IT jobs located in Edinburgh 84.32% 83.89% 82.25%
Number of salaries quoted 695 768 610
Average salary £44,000 £41,000 £45,000
Average salary % change year-on-year
+7.31% -8.88%
90% offered a salary of more than £32,500 £30,000 £29,500
10% offered a salary of more than £60,000 £62,500 £65,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Edinburgh

Web Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Edinburgh region.

Web Analytics Salary Trend in Edinburgh

Web Analytics
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Web Analytics across the Edinburgh region over the 3 months to 27 February 2015.

Web Analytics Salary Histogram in Edinburgh

Web Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 27 February 2015, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 11 (100.00%) Analytics
2 7 (63.64%) Finance
2 7 (63.64%) Agile Software Development
3 5 (45.45%) Banking
3 5 (45.45%) Retail
3 5 (45.45%) Retail Banking
3 5 (45.45%) Project Management
3 5 (45.45%) Coaching
4 4 (36.36%) Continuous Integration
4 4 (36.36%) Social Media
4 4 (36.36%) Java
4 4 (36.36%) MS Excel
4 4 (36.36%) SharePoint
4 4 (36.36%) EAI
4 4 (36.36%) SOA
4 4 (36.36%) Microsoft
4 4 (36.36%) Zachman Framework
4 4 (36.36%) TOGAF
5 3 (27.27%) Project Planning
5 3 (27.27%) Matrix Management
5 3 (27.27%) Stakeholder Management
6 2 (18.18%) Mentoring
7 1 (9.09%) Customer Analytics
7 1 (9.09%) Performance Improvement
7 1 (9.09%) Time Management
7 1 (9.09%) Predictive Modelling
7 1 (9.09%) Analytical Skills
7 1 (9.09%) SEO
7 1 (9.09%) WebTrends
7 1 (9.09%) E-Commerce

Web Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 27 February 2015, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (36.36%) SharePoint
Applications
1 4 (36.36%) MS Excel
Business Applications
1 1 (9.09%) WebTrends
1 1 (9.09%) Google Analytics
General
1 7 (63.64%) Finance
2 5 (45.45%) Banking
2 5 (45.45%) Retail
2 5 (45.45%) Retail Banking
3 1 (9.09%) Marketing
Job Titles
1 5 (45.45%) Project Manager
2 4 (36.36%) Solutions Architect
2 4 (36.36%) Web Architect
2 4 (36.36%) Digital Architect
2 4 (36.36%) Digital Solutions Architect
2 4 (36.36%) Architect
3 1 (9.09%) Web Analyst
3 1 (9.09%) Analyst
Miscellaneous
1 4 (36.36%) Social Media
2 1 (9.09%) Analytical Skills
Processes & Methodologies
1 11 (100.00%) Analytics
2 7 (63.64%) Agile Software Development
3 5 (45.45%) Project Management
3 5 (45.45%) Coaching
4 4 (36.36%) Continuous Integration
4 4 (36.36%) Zachman Framework
4 4 (36.36%) TOGAF
4 4 (36.36%) EAI
4 4 (36.36%) SOA
5 3 (27.27%) Project Planning
5 3 (27.27%) Stakeholder Management
5 3 (27.27%) Matrix Management
6 2 (18.18%) Mentoring
7 1 (9.09%) Digital Marketing
7 1 (9.09%) Customer Analytics
7 1 (9.09%) Direct Marketing
7 1 (9.09%) SEO
7 1 (9.09%) Time Management
7 1 (9.09%) Predictive Modelling
7 1 (9.09%) Performance Improvement
Programming Languages
1 4 (36.36%) Java
Vendors
1 4 (36.36%) Microsoft
2 1 (9.09%) Google