The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Web Analytics
Rank 98 99 87
Rank change year-on-year
+1 -12
Permanent jobs citing Web Analytics 8 4 5
As % of all permanent IT jobs located in Edinburgh 0.57% 0.28% 0.42%
As % of the Processes & Methodologies category 0.66% 0.33% 0.51%
Number of salaries quoted 3 4 3
Average salary £57,500 £28,500 £22,500
Average salary % change year-on-year
+101.75% +26.66%
UK excluding London average salary £37,500 £35,000 £38,000
% change year-on-year
+7.14% -7.89%
Web Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1220 1197 984
As % of all permanent IT jobs located in Edinburgh 86.46% 82.44% 82.27%
Number of salaries quoted 818 783 635
Average salary £43,000 £42,500 £42,500
Average salary % change year-on-year
+1.17% -
90% offered a salary of more than £30,950 £32,400 £28,500
10% offered a salary of more than £60,000 £60,000 £67,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Edinburgh

Web Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Edinburgh region.

Web Analytics Salary Trend in Edinburgh

Web Analytics
Salary Histogram in Edinburgh

This chart provides a salary histogram for IT jobs citing Web Analytics across the Edinburgh region over the 3 months to 19 December 2014.

Web Analytics Salary Histogram in Edinburgh

Web Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 19 December 2014, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 15 (100.00%) Analytics
2 10 (66.67%) Finance
3 7 (46.67%) Agile Software Development
4 6 (40.00%) Marketing
5 5 (33.33%) Banking
5 5 (33.33%) Retail
5 5 (33.33%) Retail Banking
5 5 (33.33%) Social Media
5 5 (33.33%) SharePoint
5 5 (33.33%) Project Management
5 5 (33.33%) Digital Marketing
5 5 (33.33%) Coaching
6 4 (26.67%) Java
6 4 (26.67%) Continuous Integration
6 4 (26.67%) E-Commerce
6 4 (26.67%) EAI
6 4 (26.67%) SOA
6 4 (26.67%) MS Excel
6 4 (26.67%) Microsoft
6 4 (26.67%) Google
6 4 (26.67%) Zachman Framework
6 4 (26.67%) TOGAF
6 4 (26.67%) Data Analysis
6 4 (26.67%) Mathematics
6 4 (26.67%) Analytical Skills
7 3 (20.00%) Matrix Management
7 3 (20.00%) Customer Analytics
7 3 (20.00%) Stakeholder Management
7 3 (20.00%) Project Planning
8 2 (13.33%) Degree

Web Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 19 December 2014, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (33.33%) SharePoint
2 1 (6.67%) CMS
Applications
1 4 (26.67%) MS Excel
Business Applications
1 2 (13.33%) WebTrends
1 2 (13.33%) Google Analytics
Communications & Networking
1 1 (6.67%) SSL
General
1 10 (66.67%) Finance
2 6 (40.00%) Marketing
3 5 (33.33%) Banking
3 5 (33.33%) Retail
3 5 (33.33%) Retail Banking
Job Titles
1 5 (33.33%) Architect
1 5 (33.33%) Project Manager
1 5 (33.33%) Solutions Architect
2 4 (26.67%) Analyst
2 4 (26.67%) Web Analyst
2 4 (26.67%) Web Architect
2 4 (26.67%) Digital Architect
2 4 (26.67%) Digital Solutions Architect
3 1 (6.67%) Data Analyst
Libraries, Frameworks & Software Standards
1 1 (6.67%) WSDL
1 1 (6.67%) SAML
1 1 (6.67%) REST
Miscellaneous
1 5 (33.33%) Social Media
2 4 (26.67%) Mathematics
2 4 (26.67%) Analytical Skills
3 2 (13.33%) Economics
4 1 (6.67%) Computer Science
4 1 (6.67%) Mobile App
4 1 (6.67%) User Experience
Processes & Methodologies
1 15 (100.00%) Analytics
2 7 (46.67%) Agile Software Development
3 5 (33.33%) Project Management
3 5 (33.33%) Digital Marketing
3 5 (33.33%) Coaching
4 4 (26.67%) Continuous Integration
4 4 (26.67%) E-Commerce
4 4 (26.67%) EAI
4 4 (26.67%) SOA
4 4 (26.67%) Zachman Framework
4 4 (26.67%) TOGAF
4 4 (26.67%) Data Analysis
5 3 (20.00%) Project Planning
5 3 (20.00%) Matrix Management
5 3 (20.00%) Stakeholder Management
5 3 (20.00%) Customer Analytics
6 2 (13.33%) Mentoring
6 2 (13.33%) SEO
7 1 (6.67%) Web Design
7 1 (6.67%) Asset Management
Programming Languages
1 4 (26.67%) Java
2 1 (6.67%) JavaScript
Qualifications
1 2 (13.33%) Degree
Vendors
1 4 (26.67%) Microsoft
1 4 (26.67%) Google
2 1 (6.67%) ExactTarget
2 1 (6.67%) HP
Edinburgh
DP Connect
Salary: £40000 - £45000 per annum + Pension, Benefits, Bonus
Posted: 2 days ago