The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Edinburgh region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Web Analytics
Rank 100 89 87
Rank change year-on-year
-11 -2
Permanent jobs citing Web Analytics 7 9 6
As % of all permanent IT jobs located in Edinburgh 0.47% 0.71% 0.48%
As % of the Processes & Methodologies category 0.56% 0.85% 0.59%
Number of salaries quoted 1 7 6
Average salary £24,000 £32,250 £28,750
Average salary % change year-on-year
-25.58% +12.17%
UK excluding London average salary £40,000 £35,000 £37,500
% change year-on-year
+14.28% -6.66%
Web Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Permanent IT job ads with a match in the
Processes & Methodologies category
1240 1065 1011
As % of all permanent IT jobs located in Edinburgh 83.28% 84.39% 80.94%
Number of salaries quoted 843 681 711
Average salary £41,000 £46,500 £42,500
Average salary % change year-on-year
-11.82% +9.41%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Web Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Edinburgh

Web Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Edinburgh region.

Web Analytics Salary Trend in Edinburgh

Web Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 23 September 2014, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 7 (100.00%) Analytics
2 6 (85.71%) Finance
3 5 (71.43%) Marketing
4 4 (57.14%) E-Commerce
4 4 (57.14%) Data Analysis
4 4 (57.14%) Google
4 4 (57.14%) Mathematics
4 4 (57.14%) Digital Marketing
4 4 (57.14%) Analytical Skills
5 3 (42.86%) Customer Analytics
6 2 (28.57%) WebTrends
6 2 (28.57%) Project Management
6 2 (28.57%) Stakeholder Management
6 2 (28.57%) Agile Software Development
6 2 (28.57%) Banking
6 2 (28.57%) Retail
6 2 (28.57%) Economics
6 2 (28.57%) Retail Banking
6 2 (28.57%) Project Planning
6 2 (28.57%) Degree
6 2 (28.57%) Matrix Management
6 2 (28.57%) Google Analytics
6 2 (28.57%) Coaching
7 1 (14.29%) JavaScript
7 1 (14.29%) SharePoint
7 1 (14.29%) WSDL
7 1 (14.29%) SSL
7 1 (14.29%) HP
7 1 (14.29%) SAML
7 1 (14.29%) SEO

Web Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 23 September 2014, IT jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (14.29%) SharePoint
1 1 (14.29%) CMS
Business Applications
1 2 (28.57%) WebTrends
1 2 (28.57%) Google Analytics
Communications & Networking
1 1 (14.29%) SSL
General
1 6 (85.71%) Finance
2 5 (71.43%) Marketing
3 2 (28.57%) Banking
3 2 (28.57%) Retail
3 2 (28.57%) Retail Banking
Job Titles
1 4 (57.14%) Analyst
1 4 (57.14%) Web Analyst
2 2 (28.57%) Project Manager
3 1 (14.29%) Architect
3 1 (14.29%) Solutions Architect
3 1 (14.29%) Data Analyst
Libraries, Frameworks & Software Standards
1 1 (14.29%) WSDL
1 1 (14.29%) SAML
1 1 (14.29%) REST
Miscellaneous
1 4 (57.14%) Mathematics
1 4 (57.14%) Analytical Skills
2 2 (28.57%) Economics
3 1 (14.29%) Computer Science
3 1 (14.29%) Social Media
3 1 (14.29%) Mobile App
3 1 (14.29%) User Experience
Processes & Methodologies
1 7 (100.00%) Analytics
2 4 (57.14%) Digital Marketing
2 4 (57.14%) E-Commerce
2 4 (57.14%) Data Analysis
3 3 (42.86%) Customer Analytics
4 2 (28.57%) Coaching
4 2 (28.57%) Project Planning
4 2 (28.57%) Matrix Management
4 2 (28.57%) Agile Software Development
4 2 (28.57%) Project Management
4 2 (28.57%) Stakeholder Management
5 1 (14.29%) Web Design
5 1 (14.29%) SEO
5 1 (14.29%) Asset Management
5 1 (14.29%) Content Management
5 1 (14.29%) Business Analysis
5 1 (14.29%) Performance Improvement
5 1 (14.29%) Mobile Application Development
Programming Languages
1 1 (14.29%) JavaScript
Qualifications
1 2 (28.57%) Degree
Vendors
1 4 (57.14%) Google
2 1 (14.29%) ExactTarget
2 1 (14.29%) HP